UK Hospitality Customer Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Customer Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
booking.com	46.73
premierinn.com	16.55
travelodge.co.uk	7.24
marriott.com	6.08
accor.com	3.68
hotels.com	3.65
ihg.com	2.15
gleneagles.com	1.74
leedsbradfordairport.co.uk	1.42
h10hotels.com	1.01
others	9.75

In the PPC landscape, Booking.com dominates with 46.73% click share, followed by Premier Inn at 16.55%. Others collectively hold 9.75%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Customer Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	booking.com	premierinn.com	travelodge.co.uk	hotels.com	marriott.com	accor.com	ihg.com	supportyourapp.com	h10hotels.com	village-hotels.co.uk
2025/04/01	49.14%	14.94%	6.81%	3.69%	4.67%	3.14%	2.72%	0.36%	0.62%	0.73%
2025/04/02	51.35%	9.57%	5.32%	4.84%	7.15%	4.75%	1.22%	1.12%	0.73%	0.84%
2025/04/03	44.73%	11.91%	8.07%	6.2%	7.87%	2.47%	2.16%	4.01%	0.4%	1.55%
2025/04/04	48.98%	13.26%	7.6%	3.87%	4.66%	3.8%	2.76%	2.55%	0.83%	1.1%
2025/04/05	47.11%	18.65%	6.67%	6.34%	3.66%	2.43%	5.21%	0%	0.05%	0.99%
2025/04/06	52.12%	13.19%	6.9%	6.64%	3.66%	2.66%	4.19%	0%	0.04%	1.37%
2025/04/07	47.97%	12.74%	10.62%	4.15%	5.16%	4.81%	4.4%	0.46%	0.05%	1.51%
2025/04/08	50.82%	12.6%	7.74%	4.15%	2.85%	2.91%	4.55%	1.29%	1.54%	1.22%
2025/04/09	51.21%	15.19%	5.21%	2.75%	4.8%	4.34%	1.86%	1.31%	2.14%	0.98%
2025/04/10	47.84%	16.18%	7.29%	4.28%	4.44%	2.56%	3.27%	3.3%	1.5%	1.25%
2025/04/11	50.61%	13.25%	6.26%	4.67%	4.81%	3.51%	4.07%	0.79%	1.21%	1.43%
2025/04/12	47.94%	17.01%	6.66%	5.83%	5.62%	1.59%	3.92%	0%	0.66%	1.24%
2025/04/13	45.78%	12.59%	11.57%	5.39%	5.91%	2.63%	2.75%	0%	0.73%	1.29%
2025/04/14	51.04%	13.21%	7.4%	4.97%	4%	1.83%	4.49%	1.94%	0.63%	1.14%
2025/04/15	51.72%	14.07%	7.43%	4.46%	4.12%	2.7%	3.38%	1.21%	0.71%	0.34%
2025/04/16	51.76%	13.76%	7.01%	2.06%	5.73%	2.8%	2.35%	1.1%	0.74%	0.75%
2025/04/17	49.54%	14.72%	7.14%	4.81%	4.49%	2.21%	5.57%	1.12%	0.39%	1.24%
2025/04/18	47.83%	14.02%	7.85%	5.62%	5.8%	2.45%	3.48%	2.17%	0.87%	0.28%
2025/04/19	47.28%	17.47%	8.75%	5.4%	3.67%	1.57%	5.08%	0%	0.72%	0.6%
2025/04/20	50.97%	11.91%	9.54%	1.97%	6.25%	2.95%	5.21%	0%	0.91%	0.7%
2025/04/21	54.62%	12.11%	8.75%	2.89%	4.98%	2.42%	1.63%	1.35%	0.89%	0.62%
2025/04/22	53.85%	9.94%	8.68%	3.94%	3.58%	2.7%	3.74%	1.46%	1.39%	1.19%
2025/04/23	50.79%	11.83%	8.97%	3.49%	4.24%	2.41%	2.63%	2.66%	1.44%	0.69%
2025/04/24	49.76%	12.93%	9.65%	2.75%	3.83%	2.3%	2.43%	2.11%	1.81%	1.11%
2025/04/25	48.83%	11.71%	10.52%	3.37%	4.39%	2.61%	3.03%	0.54%	3.29%	0.73%
2025/04/26	52.08%	15.09%	8.27%	5%	3.54%	2.43%	1.6%	0%	2.35%	1.07%
2025/04/27	51.65%	13.74%	10.87%	4.42%	3.18%	2.13%	1.48%	0%	1.93%	1.06%
2025/04/28	51.2%	14.01%	10.89%	4.42%	3.53%	2.52%	0.85%	1.07%	1.42%	0.66%
2025/04/29	51.19%	12.25%	11.38%	5.58%	3.53%	1.91%	1.71%	1.76%	1.95%	0.78%
2025/04/30	52.39%	13.96%	9.19%	4.39%	3.39%	2.04%	1.88%	1.72%	1.66%	0.41%

In April 2025, booking.com led with a fluctuating spend share, peaking at 54.62%. Premierinn.com and travelodge.co.uk followed, showing varied trends. Hotels.com and marriott.com had moderate shares, while accor.com and ihg.com saw lower figures. The month ended with booking.com maintaining dominance.

Market Exposure

Competitor Count for UK Hospitality Customer Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	83
2025/04/02	73
2025/04/03	78
2025/04/04	97
2025/04/05	87
2025/04/06	101
2025/04/07	86
2025/04/08	105
2025/04/09	86
2025/04/10	87
2025/04/11	85
2025/04/12	91
2025/04/13	92
2025/04/14	85
2025/04/15	97
2025/04/16	89
2025/04/17	94
2025/04/18	87
2025/04/19	107
2025/04/20	91
2025/04/21	95
2025/04/22	88
2025/04/23	94
2025/04/24	97
2025/04/25	99
2025/04/26	106
2025/04/27	109
2025/04/28	106
2025/04/29	96
2025/04/30	100

April saw a dynamic shift in distinct advertisers, starting at 83 and peaking at 109. The month concluded with a robust 100, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Customer Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
booking.com	2.25%
travelodge.co.uk	1.78%
h10hotels.com	0.56%
guestreservations.com	0.38%
radissonhotels.com	0.28%
village-hotels.co.uk	-0.29%
prioritypass.com	-0.36%
ihg.com	-0.64%
premierinn.com	-1.14%
marriott.com	-1.48%

Booking.com surged with a 2.25% click share increase, while Marriott.com faced a 1.48% decline.

Campaign Efficiency

UK Hospitality Customer Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	booking.com	premierinn.com	travelodge.co.uk	hotels.com	marriott.com	ihg.com	accor.com	guestreservations.com	village-hotels.co.uk	fourseasons.com
2025/04/01	42.22%	16.28%	10.76%	4.25%	3.59%	3.55%	2.86%	2.09%	0.59%	0.18%
2025/04/02	45.16%	10.78%	8.67%	6.91%	5.93%	1.63%	4.49%	1.27%	0.71%	0.58%
2025/04/03	41.32%	12.1%	11.95%	7.39%	6.15%	2.76%	2.87%	1.97%	1.32%	1.03%
2025/04/04	41.98%	14.51%	11.13%	5.3%	3.53%	4.09%	3.54%	0.88%	1.21%	1.16%
2025/04/05	39.84%	18.99%	9.76%	6.32%	2.74%	8.01%	2.63%	0.35%	0.99%	1.19%
2025/04/06	44.77%	14.57%	9.71%	6.15%	3.21%	6.05%	2.11%	0.75%	1.68%	0.7%
2025/04/07	42.34%	12.89%	15.03%	4.54%	3.88%	6.44%	3.92%	0.3%	1.86%	1.34%
2025/04/08	43.14%	12.59%	11.7%	3.89%	2.82%	7.05%	2.83%	1.29%	1.38%	0.66%
2025/04/09	45.93%	15.97%	8.14%	2.95%	4.64%	2.48%	4.36%	1.66%	0.89%	1.1%
2025/04/10	41.08%	16.1%	11.57%	4.96%	3.87%	5.67%	2.68%	1.2%	1.13%	1.2%
2025/04/11	45.57%	13.23%	9.04%	5.21%	3.73%	5.79%	3.1%	0.63%	1.42%	1.81%
2025/04/12	40.03%	17.31%	10.21%	7.32%	4.52%	6%	1.21%	0.48%	1.54%	1.32%
2025/04/13	39.95%	12.38%	15.99%	6.24%	4.53%	3.81%	1.85%	0.88%	1.49%	1.08%
2025/04/14	44.21%	13.78%	11.76%	5.41%	3.31%	6.45%	1.65%	1.58%	1.19%	0.8%
2025/04/15	43.65%	15.04%	11.21%	5.02%	3.68%	5.2%	2.7%	0.72%	0.6%	0.82%
2025/04/16	44.43%	14.51%	10%	2.8%	5.25%	3.82%	2.64%	2.15%	0.69%	1.41%
2025/04/17	40.35%	15.62%	11.18%	4.64%	3.82%	8.15%	2.35%	0.41%	1.09%	0.56%
2025/04/18	40.3%	16.05%	12.13%	5.73%	4.78%	4.99%	2.51%	1.1%	0.36%	0.78%
2025/04/19	40.34%	18.84%	12.48%	5.54%	2.45%	6.81%	1.31%	1.97%	0.64%	0.6%
2025/04/20	43.93%	13.61%	13.36%	2.42%	4.14%	7.33%	2.29%	0.9%	0.87%	1.05%
2025/04/21	46.98%	13.99%	14.07%	3.65%	3.68%	2.09%	2.39%	0.73%	0.87%	1.39%
2025/04/22	47.27%	10.9%	12.97%	4.28%	2.68%	5.33%	2.5%	0.72%	1.35%	1.25%
2025/04/23	43.4%	12.78%	13.6%	3.86%	3.28%	4.1%	2.54%	2.07%	0.6%	1.15%
2025/04/24	42.13%	13.88%	14.3%	2.85%	2.95%	3.5%	2.24%	3.71%	0.97%	1.22%
2025/04/25	43.7%	12.07%	15.21%	3.57%	3.21%	3.74%	2.35%	2.45%	0.71%	0.87%
2025/04/26	45.99%	16.63%	11.95%	4.97%	2.77%	2.21%	2.45%	1.72%	1%	0.38%
2025/04/27	43.6%	15.21%	15.56%	4.51%	2.42%	2%	1.99%	1.84%	1.03%	0.89%
2025/04/28	43.47%	16.73%	15.22%	3.98%	2.77%	1.26%	2.34%	1.62%	0.63%	0.48%
2025/04/29	43.9%	13.59%	16.66%	5.76%	2.82%	2.33%	2.06%	1.4%	0.79%	0.42%
2025/04/30	44.34%	16.25%	14.01%	4.36%	2.73%	2.7%	2.15%	2.01%	0.48%	0.37%

April saw booking.com maintain dominance, peaking at 47.27% on the 22nd. Premierinn.com fluctuated, ending at 16.25%. Travelodge.co.uk rose steadily, closing at 14.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Customer Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
ibis™ Hotel Amsterdam - Book On The Official Website https://ibis.accor.com › ibis › amsterdam
Book ibis Amsterdam Direct Today. For A Quality, Affordable Stay! Enjoy an Outstanding Stay with ibis. Benefit from our Services at Exclusive Prices.
2
DoubleTree by Hilton Hotel London - Tower of London https://www.booking.com
No reservation costs. Great rates. Book at over 1,400,000 hotels online. Booking.com...
3
Hotels in Edinburgh | IHG® Hotels & Resorts https://www.ihg.com › edinburgh › reservations
Discover the perfect spot for your next getaway at our diverse collection of hotel brands. Book the right location for your next meeting...
4
Marriott® Hotels https://www.marriott.com › official › site
Over 30 Hotel Brands — See How Rewarding The World Really Is. Earn Nights, Experiences And More. Book Now With Marriott Bonvoy® And Rediscover Our Local Offers.
5
Rooms In Edinburgh - King Size Comfort From £39 https://www.travelodge.co.uk
Stay With Travelodge For Great Value And King Size Comfort. Book Your Room Now! Book Early So You Don't Miss Out! Rooms From £39. Book Online Today.

In the bustling world of hospitality, five top-performing PPC ads shine on Google’s SERP. Accor’s ibis Amsterdam promises quality and affordability, while Booking.com offers vast hotel choices. IHG entices with diverse Edinburgh stays, Marriott highlights rewards, and Travelodge tempts with value and comfort.

Frequently Asked Questions

Why is the UK Hospitality Customer Services April 2025 Report useful and how should I use it?

Why is the UK Hospitality Customer Services April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Hospitality Customer Services April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Hospitality Customer Services April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Hospitality Customer Services April 2025 Report?

The UK Hospitality Customer Services April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Customer Services April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Customer Services April 2025 Report for?

The UK Hospitality Customer Services April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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UK Hospitality Customer Services - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Hospitality Customer Services brands

Share of Spend for the top 10 UK Hospitality Customer Services brands

Competitor Count for UK Hospitality Customer Services

Market Loss & Market Gains for UK Hospitality Customer Services

UK Hospitality Customer Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Customer Services

Frequently Asked Questions

Why is the UK Hospitality Customer Services April 2025 Report useful and how should I use it?

Why is the UK Hospitality Customer Services April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Customer Services April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Customer Services April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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