US Hospitality Customer Services - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Customer Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
booking.com	24.96
hotels.com	24.94
marriott.com	20.36
choicehotels.com	6.26
hyatt.com	4.98
guestreservations.com	2.33
ihg.com	2.07
reservationstays.com	2.01
airbnb.com	1.63
bookonline.com	1.42
others	9.04

In the PPC landscape, Booking.com and Hotels.com dominate with 24.96% and 24.94% click shares, respectively. Marriott follows at 20.36%, while ‘others’ collectively hold 9.04%.

Market Exposure

Share of Spend for the top 10 US Hospitality Customer Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	booking.com	hotels.com	choicehotels.com	marriott.com	hyatt.com	ihg.com	reservationstays.com	guestreservations.com	bookonline.com	airbnb.com
2025/06/01	30.45%	28.37%	6.41%	10.17%	3.82%	3.92%	1.86%	2.48%	1.65%	1.04%
2025/06/02	32.16%	25.71%	9.33%	9.82%	3.35%	1.79%	1.92%	2.45%	1.96%	1.18%
2025/06/03	31.97%	29.53%	4.96%	16.85%	2.33%	3.4%	1.88%	1.92%	1.35%	0.84%
2025/06/04	28.22%	30.01%	7.49%	11.24%	3.18%	1.92%	2.2%	2.32%	1.68%	1.53%
2025/06/05	27.5%	30.16%	8.25%	10.85%	3.38%	1.91%	2.27%	2.11%	2.08%	2.02%
2025/06/06	28.73%	30.51%	4.8%	11.88%	2.78%	2.8%	2.81%	3.13%	1.65%	1.04%
2025/06/07	30.88%	28.06%	5.37%	10.89%	3.08%	3.82%	2.56%	2.37%	1.14%	1.77%
2025/06/08	27.45%	30.36%	9.83%	10.9%	3.4%	3.23%	2.36%	2.57%	1.41%	2.58%
2025/06/09	23.99%	35.15%	7.15%	16.12%	2.64%	3.39%	1.23%	1.58%	0.37%	2.42%
2025/06/10	23.17%	34.69%	10.75%	10.15%	2.88%	3.59%	1.92%	2.29%	1.09%	2.23%
2025/06/11	21.22%	38.43%	8.24%	10.42%	3.78%	2.7%	1.6%	2.14%	1%	3.02%
2025/06/12	20.56%	38.33%	7.36%	11.11%	4.36%	2.19%	2.56%	1.96%	1.32%	3.31%
2025/06/13	20.7%	37.69%	7.07%	12.01%	3.14%	3.37%	1.33%	1.7%	1.2%	2.64%
2025/06/14	21.7%	32.15%	4.28%	11.43%	4.69%	5.27%	2.59%	2.38%	1.1%	3.74%
2025/06/15	22.43%	32.11%	6.06%	11.58%	4.57%	4.14%	2.76%	1.61%	1.71%	2.32%
2025/06/16	22.97%	30.68%	10.9%	11.45%	3.77%	3.16%	2.07%	2.6%	1.72%	2%
2025/06/17	26.4%	31.36%	4.93%	12.69%	3.6%	3.44%	2.71%	3.39%	1.34%	1.31%
2025/06/18	27.99%	29.13%	6.43%	12.74%	3.54%	3%	2.15%	2.89%	1.08%	1.34%
2025/06/19	25.16%	29.71%	7.62%	12.97%	3.28%	4.14%	1.82%	1.86%	1.05%	2.01%
2025/06/20	29.32%	24.34%	9.78%	11.27%	3.44%	5.25%	2.07%	2.05%	1.54%	1.75%
2025/06/21	32.18%	21.41%	11.7%	10.32%	3.5%	4.27%	2%	1.58%	1.21%	2.42%
2025/06/22	32.99%	21.09%	5.04%	10.8%	3.95%	5.34%	2.45%	2.69%	1.5%	2.53%
2025/06/23	31.91%	25.75%	10.75%	9.79%	2.84%	2.89%	1.91%	1.7%	1.48%	1.04%
2025/06/24	30.9%	24.92%	8.08%	13.01%	4.19%	2.07%	2.03%	2.84%	1.21%	1.33%
2025/06/25	34.36%	22.48%	2.31%	13%	4.53%	2.68%	1.55%	2.8%	1.56%	1.11%
2025/06/26	30.36%	16.29%	3.13%	18.25%	7.52%	4.42%	2.05%	2.96%	1.73%	1.28%
2025/06/27	33.45%	21.54%	8.66%	9%	4.95%	4.9%	2.29%	2.73%	0.98%	0.26%
2025/06/28	35.98%	20.31%	2.73%	14.55%	4.58%	5.58%	1.27%	2.31%	1.82%	1.06%
2025/06/29	31.51%	21.9%	6.7%	12.55%	5.31%	7.3%	1.84%	1.46%	1.76%	1.11%
2025/06/30	23.96%	16.4%	16.05%	11.24%	5.73%	4.32%	3.47%	3.2%	1.81%	1.06%

In June 2025, Booking.com saw fluctuating PPC spend, peaking at 35.98% on June 28, then dropping to 23.96% by month-end. Hotels.com started strong, reaching 38.43% on June 11, but ended at 16.4%. Choicehotels.com had a notable rise to 16.05% on June 30. Marriott.com maintained steady growth, peaking at 18.25% on June 26. Hyatt.com and IHG.com showed moderate fluctuations, while Reservationstays.com and Guestreservations.com remained stable. Bookonline.com and Airbnb.com had minimal changes, with Airbnb.com peaking at 3.74% on June 14.

Market Exposure

Competitor Count for US Hospitality Customer Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	89
2025/06/02	84
2025/06/03	61
2025/06/04	83
2025/06/05	76
2025/06/06	88
2025/06/07	91
2025/06/08	84
2025/06/09	59
2025/06/10	83
2025/06/11	73
2025/06/12	80
2025/06/13	78
2025/06/14	82
2025/06/15	81
2025/06/16	79
2025/06/17	83
2025/06/18	78
2025/06/19	76
2025/06/20	84
2025/06/21	86
2025/06/22	86
2025/06/23	86
2025/06/24	88
2025/06/25	76
2025/06/26	70
2025/06/27	80
2025/06/28	70
2025/06/29	73
2025/06/30	84

June saw fluctuating advertiser numbers, starting at 89, dipping to 59 mid-month, and rebounding to 84 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Customer Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
booking.com	4.44%
hyatt.com	0.81%
choicehotels.com	0.73%
publichotels.com	0.66%
ihg.com	0.54%
vrbo.com	-0.04%
reservationstays.com	-0.07%
reservationcounter.com	-0.15%
airbnb.com	-0.76%
hotels.com	-7.83%

Booking.com surged with a 4.44% click share increase, while Hotels.com faced a significant drop of 7.83%.

Campaign Efficiency

US Hospitality Customer Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	booking.com	hotels.com	marriott.com	choicehotels.com	hyatt.com	reservationstays.com	guestreservations.com	ihg.com	bookonline.com	airbnb.com
2025/06/01	32.11%	25.49%	9.01%	3.71%	3.64%	2.89%	4.09%	4.15%	2.38%	1.54%
2025/06/02	34.37%	22.58%	8.71%	5.39%	3.25%	3.09%	3.75%	2.32%	2.92%	1.64%
2025/06/03	34.24%	27.03%	13.88%	3.29%	1.8%	2.79%	2.63%	4.66%	1.85%	1.19%
2025/06/04	30.19%	27.12%	10.53%	4.11%	2.99%	3.55%	3.42%	2.24%	2.59%	2.11%
2025/06/05	29.19%	28.34%	9.49%	5.49%	3.29%	3.48%	3.03%	1.77%	2.86%	2.36%
2025/06/06	31.11%	28.2%	9.92%	2.97%	2.35%	3.93%	4.58%	2.76%	2.29%	1.35%
2025/06/07	33.2%	25.17%	9.43%	3.21%	2.62%	4.14%	3.64%	4.28%	1.64%	2.35%
2025/06/08	29.5%	28.57%	9.96%	5.89%	3.22%	3.99%	4.03%	2.97%	1.86%	3.58%
2025/06/09	27.76%	32.15%	15.16%	3.84%	2.4%	2.24%	2.44%	3.5%	0.46%	2.9%
2025/06/10	25.36%	32.05%	9.67%	5.95%	2.45%	2.96%	3.48%	4.03%	1.55%	3.08%
2025/06/11	23.03%	34.92%	9.8%	4.72%	3.53%	2.56%	3.48%	3.61%	1.49%	3.98%
2025/06/12	22.57%	35.14%	9.71%	4.49%	3.74%	4.07%	3.17%	2.91%	1.96%	4.34%
2025/06/13	21.96%	35.33%	11.58%	4.18%	2.73%	2%	2.64%	4.15%	1.56%	3.68%
2025/06/14	22.6%	28.97%	10.51%	2.82%	4.35%	3.99%	3.37%	5.63%	1.5%	4.83%
2025/06/15	24.17%	29.66%	10.32%	3.95%	3.93%	4.47%	2.55%	4.29%	2.13%	3.15%
2025/06/16	25.41%	28.24%	11.14%	6.6%	3.35%	3.19%	3.58%	3.6%	2.41%	2.76%
2025/06/17	27.64%	27.38%	11.74%	3.53%	2.95%	4.15%	4.73%	5.49%	1.74%	1.74%
2025/06/18	30.03%	26.07%	11.72%	4.88%	3.08%	3.4%	4.19%	3.24%	1.46%	1.84%
2025/06/19	26.77%	27.59%	12.41%	4.51%	2.96%	2.8%	2.72%	4.17%	1.49%	2.88%
2025/06/20	33.24%	21.94%	10.31%	5.54%	3.03%	3.35%	3.12%	5.15%	2.05%	2.53%
2025/06/21	36.07%	18.93%	9.19%	7.99%	3.14%	3.19%	2.52%	4.1%	1.77%	3.32%
2025/06/22	34.75%	17.9%	9.7%	3.69%	3.42%	4.01%	4.34%	5.45%	2.21%	2.97%
2025/06/23	34.92%	24.07%	9.02%	5.93%	2.75%	3.15%	2.43%	2.74%	2.25%	1.47%
2025/06/24	33.63%	22.02%	12.14%	4.7%	3.88%	3.39%	4.52%	2.36%	1.69%	1.71%
2025/06/25	35.85%	19.55%	10.8%	1.96%	5.3%	2.4%	4.35%	2.56%	2.04%	1.41%
2025/06/26	30.86%	15.08%	15.6%	2.61%	7.19%	3.05%	4.24%	5.25%	2.15%	1.4%
2025/06/27	37.31%	18.18%	7.22%	5.79%	5.18%	3.51%	3.81%	4.74%	1.3%	0.33%
2025/06/28	38.36%	16.96%	12.87%	2.54%	4.51%	1.93%	3.52%	5.2%	2.12%	1.45%
2025/06/29	32.95%	21.13%	11.38%	4.1%	5.02%	2.94%	2.22%	7.5%	2.49%	1.52%
2025/06/30	27.02%	15.57%	9.85%	9.04%	5.77%	5.49%	4.66%	4.49%	2.39%	1.34%

In June 2025, Booking.com led with fluctuating impressions, peaking at 38.36% on the 28th. Hotels.com saw a decline, ending at 15.57%. Marriott.com maintained stability, while ChoiceHotels.com surged to 9.04% on the 30th. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Booking.com - Hotels In Tokyo, Japan - Best Hotels In Tokyo http://www.booking.com
We Make it Easier for Everyone to Experience The World - A Booking for Everyone. Book Now!
2
Comfort Inn® Official Site https://www.choicehotels.com › comfort-inn
Choice Hotels® — Flexible Cancellation Policy Available for Most New and Existing Stays with Comfort Inn®. Choice Privilege® Members Earn Rewards, Free Nights & Exclusive Member Rates.
3
Hotels in Tokyo, Japan https://www.hotels.com › hotels › tokyo
Fully Refundable Options — Book Hotel Rooms in Tokyo, Japan. Browse Reviews & Photos. Compare Great Options.
4
Tokyo Hotels https://www.ihg.com
IHG® Official Site — Book now to save up to 30% off for stays until December 18, 2025. Offer ends May 21st.
5
Marriott's Official Site https://www.marriott.com › marriott › hotels
Wonderful Stays Start Here — See How Rewarding The World Really Is. Earn Nights, Experiences And More. Experience Over 30 Extraordinary Hotel Brands With Marriott Bonvoy®. Over 30 Hotel Brands.

In the bustling world of Tokyo hospitality, Booking.com entices with global experiences, while Comfort Inn® offers flexible cancellations and rewards. Hotels.com highlights refundable options, IHG® tempts with a 30% discount, and Marriott Bonvoy® promises extraordinary stays across 30 brands.

Frequently Asked Questions

Why is the US Hospitality Customer Services June 2025 Report useful and how should I use it?

Why is the US Hospitality Customer Services June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Hospitality Customer Services June 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Hospitality Customer Services June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Hospitality Customer Services June 2025 Report?

The US Hospitality Customer Services June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Customer Services June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Hospitality Customer Services June 2025 Report for?

The US Hospitality Customer Services June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Hospitality Customer Services - PPC Market Share Analysis June 2025

Share of Clicks for top 10 US Hospitality Customer Services brands

Share of Spend for the top 10 US Hospitality Customer Services brands

Competitor Count for US Hospitality Customer Services

Market Loss & Market Gains for US Hospitality Customer Services

US Hospitality Customer Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services

Frequently Asked Questions

Why is the US Hospitality Customer Services June 2025 Report useful and how should I use it?

Why is the US Hospitality Customer Services June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Customer Services June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Customer Services June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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