Share of Clicks for top 10 US Hospitality Customer Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 19.84 |
| hotels.com | 13.91 |
| marriott.com | 12.4 |
| choicehotels.com | 11.67 |
| hyatt.com | 6.83 |
| guestreservations.com | 5.53 |
| bookonline.com | 4.26 |
| reservationstays.com | 3.5 |
| ihg.com | 2.95 |
| airbnb.com | 2.7 |
| others | 16.41 |
- booking.com - 19.84%
- hotels.com - 13.91%
- marriott.com - 12.4%
- choicehotels.com - 11.67%
- hyatt.com - 6.83%
- guestreservations.com - 5.53%
- bookonline.com - 4.26%
- reservationstays.com - 3.5%
- ihg.com - 2.95%
- airbnb.com - 2.7%
- others - 16.41%
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In the PPC landscape, Booking.com leads with 19.84% click share, followed by Hotels.com at 13.91%. Others collectively hold 16.41%, showcasing diverse competition.
Share of Spend for the top 10 US Hospitality Customer Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | marriott.com | hotels.com | guestreservations.com | bookonline.com | ihg.com | reservationstays.com | reservationcounter.com | airbnb.com | choicehotels.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 22.55% | 18.96% | 20.62% | 4.03% | 3.06% | 0.9% | 3.92% | 2% | 1.76% | 6.76% |
| 2025/10/02 | 24.02% | 21.37% | 18.25% | 7.16% | 3.8% | 0.45% | 3.34% | 1.28% | 1.65% | 3.43% |
| 2025/10/03 | 25.09% | 17.26% | 15.87% | 5.74% | 2.71% | 1.04% | 5.13% | 1.1% | 3.43% | 5.08% |
| 2025/10/04 | 19.35% | 18.75% | 14.98% | 5.92% | 4.08% | 2.18% | 4.54% | 0.67% | 5.82% | 4.17% |
| 2025/10/05 | 20.75% | 17.85% | 18.5% | 7.68% | 4.12% | 2.85% | 3.54% | 0.91% | 3.22% | 4.92% |
| 2025/10/06 | 22.76% | 14.76% | 18.28% | 6.48% | 4.96% | 1.09% | 3.21% | 1.7% | 1.79% | 4.04% |
| 2025/10/07 | 22.85% | 14.63% | 17.07% | 8.32% | 3.91% | 1.46% | 4.03% | 2.21% | 3.1% | 6.09% |
| 2025/10/08 | 21.27% | 16.27% | 18.22% | 5.19% | 3.77% | 1.97% | 1.85% | 1.29% | 4.67% | 6.32% |
| 2025/10/09 | 20.56% | 14.93% | 17.55% | 4.84% | 4.93% | 4.03% | 3.49% | 2.18% | 1.47% | 5.85% |
| 2025/10/10 | 20.63% | 13.33% | 13.62% | 5% | 5.28% | 3.97% | 4.43% | 2.07% | 1.58% | 5.77% |
| 2025/10/11 | 21.8% | 15.01% | 17.59% | 6.04% | 2.65% | 3.66% | 4.96% | 1.5% | 1.65% | 5.86% |
| 2025/10/12 | 24.09% | 14.55% | 19.19% | 4.5% | 4.75% | 4.54% | 3.73% | 1.38% | 2.23% | 4.46% |
| 2025/10/13 | 19.96% | 11.92% | 17.9% | 5.78% | 3.91% | 5.06% | 4.93% | 4.03% | 2.89% | 3.87% |
| 2025/10/14 | 17.62% | 12.88% | 18.17% | 7.78% | 4.18% | 5.2% | 5.79% | 2.49% | 2.74% | 4.7% |
| 2025/10/15 | 21.36% | 14.25% | 15.75% | 4.85% | 3.61% | 4.9% | 3.9% | 1.92% | 2.94% | 4.75% |
| 2025/10/16 | 23.03% | 14.03% | 14.11% | 5.68% | 5.75% | 5.07% | 2.96% | 1.43% | 3.48% | 4.21% |
| 2025/10/17 | 24.72% | 14.85% | 13.57% | 4.83% | 4.66% | 5.04% | 4.95% | 1.89% | 2.88% | 2.32% |
| 2025/10/18 | 21.98% | 15% | 14.46% | 7.11% | 4.59% | 5.49% | 5.37% | 2.5% | 3.43% | 2.29% |
| 2025/10/19 | 20.48% | 16.54% | 14.25% | 6.42% | 5.39% | 3.72% | 4.94% | 2.11% | 4.76% | 1.92% |
| 2025/10/20 | 19.35% | 13.84% | 14.52% | 7.97% | 3.57% | 3.69% | 6.03% | 3.62% | 4.08% | 2.24% |
| 2025/10/21 | 20.41% | 16.4% | 16.65% | 7.04% | 6.34% | 4.03% | 3.86% | 2.88% | 3.48% | 1.08% |
| 2025/10/22 | 18% | 16.32% | 17.34% | 7.41% | 5.84% | 5.24% | 5.27% | 2.44% | 2.4% | 1.89% |
| 2025/10/23 | 21.58% | 16.63% | 13.52% | 9.1% | 4.83% | 4.53% | 4.5% | 3.69% | 3.28% | 1.57% |
| 2025/10/24 | 19.81% | 15.05% | 14.07% | 9.61% | 6.06% | 3.94% | 5.7% | 4.88% | 3.6% | 1.85% |
| 2025/10/25 | 27.35% | 8.95% | 14.26% | 7.88% | 4.74% | 3.19% | 6.22% | 2.19% | 3.23% | 2.33% |
| 2025/10/26 | 25.53% | 13.51% | 14.89% | 5.83% | 4.72% | 4.6% | 4.9% | 2.02% | 3.56% | 2.31% |
| 2025/10/27 | 21.2% | 8.17% | 14.46% | 9.49% | 6.14% | 4.12% | 6.25% | 3.35% | 3.5% | 1.76% |
| 2025/10/28 | 22.06% | 11.23% | 17.41% | 5.99% | 4.88% | 5.09% | 3.68% | 2.39% | 3.17% | 2.22% |
| 2025/10/29 | 22.26% | 10.79% | 15.86% | 5.73% | 6.15% | 5.93% | 5.48% | 2.73% | 0.85% | 2.09% |
| 2025/10/30 | 21.34% | 12.71% | 14.41% | 6.26% | 6.57% | 6.31% | 4.15% | 3.01% | 1.77% | 0.98% |
| 2025/10/31 | 20.54% | 14.61% | 14% | 6.02% | 5.63% | 5.43% | 4.59% | 2.44% | 1.22% | 1.08% |
- booking.com
- marriott.com
- hotels.com
- guestreservations.com
- bookonline.com
- ihg.com
- reservationstays.com
- reservationcounter.com
- airbnb.com
- choicehotels.com
Copyright © Adthena. All rights reserved.
In October 2025, booking.com led PPC spend, peaking at 27.35% on the 25th. Marriott.com fluctuated, ending at 14.61%. Hotels.com saw a steady decline, closing at 14.0%. Guestreservations.com peaked mid-month, while bookonline.com showed consistent growth. IHG.com and reservationstays.com had varied trends, with IHG.com ending at 5.43%. Airbnb.com and choicehotels.com experienced declines, finishing at 1.22% and 1.08%, respectively.
Competitor Count for US Hospitality Customer Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 74 |
| 2025/10/02 | 75 |
| 2025/10/03 | 77 |
| 2025/10/04 | 76 |
| 2025/10/05 | 79 |
| 2025/10/06 | 79 |
| 2025/10/07 | 83 |
| 2025/10/08 | 81 |
| 2025/10/09 | 79 |
| 2025/10/10 | 78 |
| 2025/10/11 | 80 |
| 2025/10/12 | 87 |
| 2025/10/13 | 81 |
| 2025/10/14 | 79 |
| 2025/10/15 | 87 |
| 2025/10/16 | 87 |
| 2025/10/17 | 82 |
| 2025/10/18 | 85 |
| 2025/10/19 | 90 |
| 2025/10/20 | 88 |
| 2025/10/21 | 72 |
| 2025/10/22 | 79 |
| 2025/10/23 | 83 |
| 2025/10/24 | 78 |
| 2025/10/25 | 87 |
| 2025/10/26 | 92 |
| 2025/10/27 | 81 |
| 2025/10/28 | 87 |
| 2025/10/29 | 86 |
| 2025/10/30 | 96 |
| 2025/10/31 | 86 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout October, peaking at 96 on the 30th, ending with 86.
