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US Hospitality Customer Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Customer Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
booking.com 28.52
hotels.com 26.42
marriott.com 18.86
choicehotels.com 5.29
hyatt.com 3.89
ihg.com 3.14
guestreservations.com 3.08
reservationstays.com 1.1
caesars.com 1.08
airbnb.com 1.01
others 7.61

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In the PPC landscape, Booking.com leads with 28.52% click share, followed by Hotels.com at 26.42%. Marriott.com captures 18.86%, while ‘others’ collectively hold 7.61%.

Market Exposure

Share of Spend for the top 10 US Hospitality Customer Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date hotels.com booking.com marriott.com ihg.com choicehotels.com hyatt.com guestreservations.com reservationstays.com airbnb.com bookonline.com
2025/04/01 24.84% 28.41% 20.3% 3.32% 5.91% 2.31% 4.53% 2.25% 0.36% 0.9%
2025/04/02 24.95% 29.71% 14.31% 4.55% 4.6% 2.38% 4.79% 1.17% 1.68% 1.04%
2025/04/03 26.59% 36.46% 10.63% 2.67% 4.37% 2.38% 3.72% 0.44% 1.87% 1.91%
2025/04/04 29.37% 31.21% 9.94% 7.44% 5.03% 2.66% 3.5% 1.66% 1.18% 0.83%
2025/04/05 28.81% 31.56% 8.94% 5.59% 5.82% 2.41% 4.28% 1.97% 1.28% 0.85%
2025/04/06 28.21% 33.37% 12.3% 4.9% 5.18% 3.03% 2.46% 1.04% 1.54% 0.94%
2025/04/07 29.42% 32.67% 11.94% 3.96% 4.23% 2.43% 3.67% 1.79% 0.97% 0.9%
2025/04/08 30.55% 30.53% 11.6% 4.46% 5.65% 2.92% 2.94% 1.6% 1.14% 0.86%
2025/04/09 28.49% 30.11% 15.48% 5.14% 3.49% 2.9% 3.57% 2.1% 0.67% 0.67%
2025/04/10 30.22% 31.7% 10.71% 6.1% 5.5% 2.45% 2.78% 1.83% 1.46% 0.65%
2025/04/11 26.83% 30.56% 11.83% 7.4% 3.9% 2.25% 3.7% 1.93% 1.8% 1.2%
2025/04/12 28.07% 30.06% 11.64% 7.95% 4.82% 2.18% 3.48% 1.19% 1.55% 0.95%
2025/04/13 28.4% 32.4% 13.83% 4.49% 2.85% 2.84% 3.55% 1.49% 1.45% 0.8%
2025/04/14 31.7% 32.18% 9.24% 5.58% 5.32% 2.32% 3.2% 1.28% 1.32% 1.25%
2025/04/15 30.66% 33.65% 9.01% 6.06% 5.02% 2.25% 2.96% 1.49% 0.72% 0.87%
2025/04/16 26.98% 35.51% 12.07% 4.3% 4.48% 2.03% 2.93% 1.71% 1.24% 0.81%
2025/04/17 21.96% 33.77% 12.68% 3.85% 3.53% 3.22% 3.36% 1.31% 1.16% 4.21%
2025/04/18 22.41% 31.42% 11.3% 6.91% 8.13% 1.94% 3.76% 1.59% 1.44% 0.89%
2025/04/19 26.47% 33.72% 9.77% 6.35% 6.7% 2.14% 3.45% 1.71% 1.34% 0.74%
2025/04/20 27.63% 36.72% 11.52% 7.04% 2.07% 2.06% 2.73% 0.9% 1.3% 0.63%
2025/04/21 28.98% 38.44% 10.34% 6.16% 3.41% 1.95% 2.25% 0.5% 1.06% 0.7%
2025/04/22 25.46% 34.46% 11.19% 6.35% 6.71% 2.42% 2.88% 1.26% 0.72% 0.9%
2025/04/23 28.96% 32.59% 10.47% 6.99% 3.89% 1.76% 3.58% 1.37% 1.37% 0.51%
2025/04/24 29.34% 33.9% 9.06% 5.97% 5.74% 1.53% 2.69% 1.42% 1.38% 0.59%
2025/04/25 31.52% 33.65% 10.4% 6.54% 3.77% 1.93% 2.39% 0.74% 1.01% 0.74%
2025/04/26 29.11% 31.37% 10.82% 4.06% 5.67% 1.78% 4.2% 1.67% 1.81% 0.94%
2025/04/27 31.99% 33.3% 10.52% 5.54% 2.36% 2.02% 2.84% 1.05% 1.91% 0.53%
2025/04/28 33.79% 34.96% 8.5% 4.88% 2.44% 2.05% 2.91% 1.08% 0.93% 0.42%
2025/04/29 31.12% 33% 9.95% 4.19% 5.53% 2.45% 3.3% 1.05% 1.14% 0.37%
2025/04/30 34.03% 33.3% 9.14% 4.98% 4.06% 2.78% 2.47% 1.14% 0.94% 0.75%

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In April 2025, Hotels.com and Booking.com dominated PPC spend, with Hotels.com peaking at 34.03% on April 30. Booking.com reached 38.44% on April 21. Marriott.com saw a decline, while IHG.com and ChoiceHotels.com fluctuated. Airbnb.com and BookOnline.com maintained low shares.

Market Exposure

Competitor Count for US Hospitality Customer Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 72
2025/04/02 80
2025/04/03 81
2025/04/04 86
2025/04/05 87
2025/04/06 83
2025/04/07 78
2025/04/08 83
2025/04/09 79
2025/04/10 79
2025/04/11 80
2025/04/12 89
2025/04/13 84
2025/04/14 91
2025/04/15 92
2025/04/16 87
2025/04/17 96
2025/04/18 90
2025/04/19 85
2025/04/20 86
2025/04/21 90
2025/04/22 94
2025/04/23 85
2025/04/24 85
2025/04/25 84
2025/04/26 86
2025/04/27 85
2025/04/28 93
2025/04/29 85
2025/04/30 84

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April saw a dynamic shift in distinct advertisers, starting at 72 and peaking at 96 mid-month. The month concluded with a slight dip, ending at 84.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Customer Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
booking.com 2.55%
hotels.com 1.37%
caesars.com 0.51%
omnihotels.com 0.19%
reservationdesk.com 0.18%
publichotels.com -0.28%
reservationcounter.com -0.29%
choicehotels.com -0.34%
hyatt.com -0.65%
marriott.com -2.74%

Copyright © Adthena. All rights reserved.

Marriott.com saw a significant drop of 2.74%, while Booking.com surged by 2.55%. Hotels.com gained 1.37%, and Caesars.com rose by 0.51%.

Campaign Efficiency

US Hospitality Customer Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date booking.com hotels.com marriott.com ihg.com guestreservations.com hyatt.com choicehotels.com reservationstays.com airbnb.com bookonline.com
2025/04/01 30.4% 22.73% 17.76% 4.14% 6.71% 2.56% 3.39% 3.12% 0.46% 1.26%
2025/04/02 28.67% 21.8% 13.14% 5.21% 7.64% 2.57% 2.82% 1.87% 2.47% 1.49%
2025/04/03 34.34% 24.14% 9.57% 3.25% 5.23% 2.86% 4.04% 0.56% 2.67% 2.48%
2025/04/04 29.43% 26.3% 9.35% 9.22% 5.38% 3.07% 3.5% 2.42% 1.83% 1.16%
2025/04/05 30.32% 25.87% 8.09% 7.22% 6.5% 2.77% 3.21% 2.89% 1.77% 1.28%
2025/04/06 32.21% 26.46% 10.46% 5.98% 3.72% 3.6% 3.91% 1.61% 2.41% 1.35%
2025/04/07 30.61% 27.73% 11.28% 4.98% 5.75% 2.87% 2.13% 2.79% 1.45% 1.27%
2025/04/08 29.53% 26.86% 11.44% 5.94% 4.35% 3.31% 3.55% 2.59% 1.64% 1.31%
2025/04/09 28.49% 26.45% 13.73% 6.15% 5.54% 3.24% 2.33% 3.51% 1.07% 1%
2025/04/10 30.51% 27.72% 9.18% 7.92% 4.27% 2.6% 3.52% 2.68% 2.32% 1.02%
2025/04/11 29.1% 24.59% 10.46% 8.86% 5.78% 2.42% 2.31% 3.05% 2.55% 1.65%
2025/04/12 29.94% 24.67% 9.5% 9.5% 5.16% 2.37% 4.08% 1.83% 2.17% 1.33%
2025/04/13 29.82% 25.5% 12.64% 4.89% 5.58% 3.72% 2.28% 2.51% 2.12% 1.14%
2025/04/14 30.49% 27.95% 8.49% 7.17% 4.76% 2.91% 3.15% 2.2% 1.99% 1.7%
2025/04/15 33.37% 27.9% 7.55% 7.12% 4.27% 2.51% 3.5% 2.1% 1.01% 1.28%
2025/04/16 34.47% 23.48% 12.48% 5.55% 4.54% 2.34% 3.22% 2.53% 1.79% 1.22%
2025/04/17 31.3% 19.1% 11.45% 4.33% 4.81% 3.84% 2.04% 1.71% 1.59% 6.98%
2025/04/18 30.2% 18.75% 9.97% 7.81% 5.76% 2.69% 6.04% 2.24% 2.1% 1.56%
2025/04/19 32.71% 23.67% 9.06% 7.35% 5.42% 2.58% 5.39% 2.41% 1.75% 1.04%
2025/04/20 35.69% 24.84% 9.83% 8.13% 4.04% 2.42% 2.07% 1.33% 1.88% 0.89%
2025/04/21 36.86% 25.73% 9.98% 7.38% 3.73% 2.1% 2.87% 0.71% 1.64% 1.05%
2025/04/22 34.98% 23.81% 9.16% 7.44% 4.45% 2.55% 4.18% 1.81% 1.03% 1.2%
2025/04/23 31.48% 25.78% 9.89% 8.53% 5.73% 2.05% 2.6% 2.02% 1.89% 0.77%
2025/04/24 34.13% 26.67% 8.41% 6.83% 4.1% 1.68% 3.86% 2.12% 2.11% 0.83%
2025/04/25 32.88% 28.47% 8.99% 8.12% 3.85% 2.19% 2.46% 1.22% 1.51% 1.18%
2025/04/26 30.79% 26.11% 9.12% 4.61% 6.47% 2.09% 3.86% 2.74% 2.65% 1.42%
2025/04/27 32.07% 28.9% 8.99% 6.54% 4.66% 2.35% 1.89% 1.46% 2.79% 0.86%
2025/04/28 34% 31.34% 6.94% 5.64% 4.45% 2.63% 1.97% 1.55% 1.5% 0.6%
2025/04/29 31.76% 28.58% 9.42% 4.97% 5.08% 2.97% 3.76% 1.47% 1.73% 0.54%
2025/04/30 32.58% 31.57% 7.91% 6.34% 4.23% 3.31% 2.79% 1.79% 1.45% 1.15%

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April saw dynamic shifts in PPC impressions. Booking.com led with peaks mid-month, while Hotels.com surged late April. Marriott’s share fluctuated, ending lower. IHG and Guestreservations showed varied trends, with Hyatt and Choicehotels maintaining modest shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Hotels in Tokyo, Japan http://www.booking.com › booking

    Browse Our Top 10 Hotels — Book your Hotel in Tokyo, Japan now. Quick, Easy Booking. Great Rates.

  2. 2
    Paris Las Vegas https://parislasvegas.guestreservations.com/

    Paris Las Vegas Hotel — Book Now - Online Or By Phone. Proudly Independent OTA. 100,000+ Hotels Worldwide. Paris Las Vegas in Las Vegas, Nevada. 3655 Las Vegas Blvd. S. Book Now.

  3. 3
    Hotels in Tokyo, Japan https://www.hotels.com › hotels › tokyo

    Fully Refundable Options — Book Hotel Rooms in Tokyo, Japan. Browse Reviews & Photos. Compare Great Options. Choose Hotels With Free Cancellation So If Your Plans Change, We Can Refund Your Money.

  4. 4
    Tokyo Hotels | View availability and rates https://www.ihg.com › hotels&resorts › tokyo

    True Hospitality for Good - Enjoy a relaxing stay with friendly service. Global hotels with...

  5. 5
    Residence Inn® https://www.marriott.com › residence_inn › --

    Something For Everyone — Book At Marriott.com To Get The Guaranteed Best Prices For Residence Inn®. See How Rewarding The World Really Is. Earn Nights, Experiences And More. Longer Stays. Free Wi-Fi.

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In the bustling world of hospitality PPC, Booking.com and Hotels.com captivate with Tokyo’s allure, emphasizing ease and flexibility. Guestreservations.com highlights Paris Las Vegas’s independence, while IHG and Marriott focus on global hospitality and rewarding experiences. Each ad weaves a unique narrative, enticing travelers with promises of convenience, flexibility, and memorable stays.

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