US Hospitality Customer Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Customer Services – US

Google AI Overview visibility for Hospitality Customer Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.4909461872
56.5090538128
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 8%
Navigational 14%
Seasonal 0%
Local 18%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Customer Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
booking.com 35.31
hotels.com 16.54
marriott.com 16.46
choicehotels.com 7.4
hyatt.com 5.65
ihg.com 4.48
guestreservations.com 3.28
bookonline.com 1.94
caesars.com 1.72
publichotels.com 0.82
others 6.4
  • booking.com - 35.31%
  • hotels.com - 16.54%
  • marriott.com - 16.46%
  • choicehotels.com - 7.4%
  • hyatt.com - 5.65%
  • ihg.com - 4.48%
  • guestreservations.com - 3.28%
  • bookonline.com - 1.94%
  • caesars.com - 1.72%
  • publichotels.com - 0.82%
  • others - 6.4%

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Booking.com dominates with 35.31% click share, followed by Hotels.com at 16.54%. Others collectively hold 6.40%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Customer Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date booking.com hotels.com ihg.com guestreservations.com marriott.com hyatt.com choicehotels.com caesars.com bookonline.com reservationdesk.com
2026/09/01 32.97% 19.02% 10.13% 2.47% 15.01% 5.01% 3.81% 0.98% 2.22% 0.51%
2026/09/02 35.76% 20.93% 6.16% 2.58% 14.59% 5.09% 4.62% 2.15% 1.9% 0.31%
2026/09/03 34.03% 21.89% 5.78% 4.54% 14.41% 4.63% 3.34% 1.02% 2.21% 1.53%
2026/09/04 35.74% 20.8% 5.3% 4.65% 12.37% 4.5% 3.46% 1.33% 2.21% 1.91%
2026/09/05 34.65% 20.02% 5.27% 3.97% 11.76% 5.38% 3.57% 1.34% 3.07% 1.15%
2026/09/06 32.94% 17.11% 6.69% 6.86% 11.78% 5.73% 4.45% 1.95% 3.09% 1.11%
2026/09/07 34.61% 17.81% 4.01% 4.6% 13.54% 5.88% 4.69% 0.97% 3.54% 1.88%
2026/09/08 36.13% 20.35% 4.15% 4.23% 13.54% 5.24% 3.24% 1.39% 2.83% 1.17%
2026/09/09 37.14% 18.49% 5.32% 4.47% 13.03% 4.64% 4.73% 2.16% 2.24% 1.6%
2026/09/10 38.12% 18.16% 5.5% 4.78% 11.08% 4.67% 4.2% 1.56% 2.83% 1.16%
2026/09/11 34.35% 15% 7.55% 3.79% 13.27% 5.68% 4.59% 2.47% 2.55% 0.77%
2026/09/12 35.32% 15.05% 9.05% 4.51% 12.02% 7.04% 4.15% 2.57% 2.2% 0.66%
2026/09/13 38.6% 13.51% 6.89% 3.71% 12.9% 5.72% 4.98% 1.4% 2.25% 0.47%
2026/09/14 37.29% 14.12% 8.77% 4.19% 10.16% 6.44% 5.52% 1.79% 1.7% 0.78%
2026/09/15 38.66% 17.64% 6.87% 4.37% 10.88% 5.72% 3.77% 1.14% 1.96% 0.74%
2026/09/16 39.03% 17.76% 4.23% 6.51% 12.14% 5.43% 3.22% 1.23% 2.99% 1.14%
2026/09/17 39.89% 17.82% 6.19% 4.13% 10.88% 5.34% 4.65% 0.72% 3.88% 0.82%
2026/09/18 34.71% 20.44% 6.24% 3.38% 12.07% 6.1% 4.07% 1.28% 3.28% 0.88%
2026/09/19 30.02% 22.21% 9.43% 3.49% 12.68% 5.94% 4.48% 1.83% 2.25% 0.51%
2026/09/20 32.22% 22.57% 5.94% 6.89% 11.57% 5.63% 4.3% 1.12% 1.98% 0.83%
2026/09/21 36.62% 22.46% 3.76% 5.07% 10.51% 5.2% 4.15% 1.63% 2.81% 0.88%
2026/09/22 32.47% 23.24% 9.85% 2.61% 10.48% 5.23% 4.27% 0.89% 1.95% 0.58%
2026/09/23 32.35% 23.63% 7.73% 7.16% 8.44% 5.85% 3.12% 1.97% 2.68% 0.53%
2026/09/24 33.88% 19.51% 12.41% 4.13% 8.9% 4.72% 2.76% 1.24% 2.24% 0.98%
2026/09/25 41.57% 17.35% 7.43% 6.38% 8.86% 4.54% 3.49% 1.36% 1.22% 0.46%
2026/09/26 48.7% 11.12% 9.69% 3.27% 8.9% 4.43% 3.48% 1.47% 1.06% 0.45%
2026/09/27 45.86% 17.93% 6.75% 3.57% 8.16% 4.37% 3.37% 1.96% 0.97% 0.63%
2026/09/28 46.69% 15.56% 8.96% 3.77% 6.12% 3.54% 4.01% 2.06% 0.91% 0.24%
2026/09/29 48.24% 15.06% 8.48% 3.66% 5.42% 4.27% 4.01% 1.69% 1.64% 0.61%
2026/09/30 47.36% 14.72% 7.2% 6.96% 6.58% 4.51% 2.92% 1.86% 0.96% 0.95%
  • booking.com
  • hotels.com
  • ihg.com
  • guestreservations.com
  • marriott.com
  • hyatt.com
  • choicehotels.com
  • caesars.com
  • bookonline.com
  • reservationdesk.com

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In September 2026, booking.com dominated PPC spend, peaking at 48.70% on the 26th. hotels.com fluctuated, ending at 14.72%. ihg.com saw a mid-month surge, while guestreservations.com and marriott.com experienced declines.

Market Exposure

Competitor Count for US Hospitality Customer Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 82
2026/09/02 75
2026/09/03 80
2026/09/04 83
2026/09/05 87
2026/09/06 77
2026/09/07 80
2026/09/08 77
2026/09/09 82
2026/09/10 88
2026/09/11 81
2026/09/12 79
2026/09/13 84
2026/09/14 78
2026/09/15 79
2026/09/16 78
2026/09/17 77
2026/09/18 78
2026/09/19 75
2026/09/20 72
2026/09/21 73
2026/09/22 72
2026/09/23 70
2026/09/24 73
2026/09/25 71
2026/09/26 68
2026/09/27 71
2026/09/28 70
2026/09/29 78
2026/09/30 70

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September began with 82 advertisers, fluctuating throughout the month. Mid-month saw a decline, reaching a low of 68 on the 26th. The month concluded with 70 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Customer Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
booking.com 4.01%
ihg.com 1.23%
publichotels.com 1.14%
hotels.com 0.98%
navan.com 0.22%
langhamhotels.com -0.27%
reservationdesk.com -0.28%
rwlasvegas.com -0.42%
bookonline.com -0.59%
marriott.com -4.23%

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Marriott.com saw a significant drop of 4.23%, while booking.com surged by 4.01%. Publichotels.com and ihg.com also gained, with increases of 1.14% and 1.23%, respectively.

Campaign Efficiency

US Hospitality Customer Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date booking.com ihg.com hotels.com guestreservations.com marriott.com hyatt.com choicehotels.com reservationdesk.com bookonline.com rwlasvegas.com
2026/09/01 32.98% 20.96% 15.15% 2.92% 9.77% 3.3% 3.86% 0.66% 2.68% 0.1%
2026/09/02 36.14% 12.81% 19.18% 2.95% 9.88% 3.48% 5.12% 0.53% 2.68% 0.03%
2026/09/03 34.08% 11.76% 19.17% 5.39% 9.75% 3.17% 3.28% 1.89% 3.2% 0.86%
2026/09/04 36.55% 10.59% 18.38% 5.28% 8.41% 2.86% 3.29% 2.33% 3.47% 0%
2026/09/05 35.43% 10.7% 16.68% 4.5% 7.75% 3.42% 3.88% 1.43% 4.52% 4.02%
2026/09/06 31.87% 13.69% 14.08% 6.71% 7.74% 3.54% 4.67% 1.33% 4.7% 3.72%
2026/09/07 35.5% 7.91% 14.93% 5.38% 9.06% 4.01% 5.22% 2.42% 5.08% 1.37%
2026/09/08 37.73% 8.35% 17.39% 5.04% 9.46% 3.62% 3.06% 1.67% 4.3% 1.49%
2026/09/09 37.29% 11.37% 16.28% 4.81% 8.64% 3.01% 5.51% 1.9% 3.22% 0%
2026/09/10 38.29% 10.55% 14.81% 5.4% 7.49% 3.18% 4.48% 1.45% 4.14% 1.64%
2026/09/11 31.57% 14.49% 11.7% 4.09% 8.23% 5.14% 4.85% 1.05% 3.24% 6.13%
2026/09/12 32.23% 18.27% 11.94% 4.95% 7.51% 5.7% 4.43% 0.72% 2.85% 5.13%
2026/09/13 38.2% 13.01% 11.42% 4.3% 8.28% 3.75% 5.32% 0.63% 2.95% 4.88%
2026/09/14 34.37% 17.28% 10.91% 4.75% 6.41% 3.94% 6.02% 0.97% 2.17% 5.52%
2026/09/15 37.8% 14.85% 14.54% 5.72% 7.03% 3.78% 3.8% 1.07% 2.87% 0.86%
2026/09/16 40.47% 8.09% 16.41% 6.05% 7.95% 3.93% 4.08% 1.6% 4.34% 0.1%
2026/09/17 39.84% 12.37% 15.35% 5.55% 7.1% 3.65% 4.93% 1.11% 5.25% 0%
2026/09/18 34.49% 13.7% 17.52% 4.27% 8.02% 4.2% 4.71% 1.34% 4.27% 0.89%
2026/09/19 29.6% 21.53% 18.66% 4.23% 7.85% 3.95% 4.84% 0.62% 3.04% 0.03%
2026/09/20 32.49% 14.77% 20.09% 7.29% 7.41% 3.7% 4.9% 1.08% 2.73% 0.07%
2026/09/21 37.58% 8.51% 19.96% 6.23% 7.58% 3.65% 4.64% 1.2% 4.26% 0.53%
2026/09/22 31.24% 21.32% 19.13% 3.1% 6.78% 3.35% 4.4% 0.75% 2.59% 1.67%
2026/09/23 32.97% 17.39% 19.27% 6.38% 5.88% 3.78% 3.11% 0.7% 3.51% 0.54%
2026/09/24 30.87% 26.74% 15.2% 4.27% 5.73% 2.79% 2.74% 1.1% 2.88% 0.75%
2026/09/25 41.76% 16.81% 14.46% 6.51% 5.82% 2.95% 3.8% 0.56% 1.69% 0.01%
2026/09/26 45.5% 20.27% 9.02% 3.83% 5.2% 2.94% 3.52% 0.53% 1.35% 3.47%
2026/09/27 45.29% 14.89% 15.2% 4.31% 5.56% 3.11% 3.54% 0.92% 1.28% 0.01%
2026/09/28 44.42% 18.4% 12.41% 4.27% 4.09% 2.47% 4.36% 0.31% 1.11% 1.82%
2026/09/29 45.93% 16.59% 12.52% 4.62% 3.75% 2.94% 4.07% 0.84% 2.3% 0.06%
2026/09/30 45.96% 14.63% 12.97% 7.2% 4.66% 2.95% 2.51% 1.49% 1.2% 0.1%
  • booking.com
  • ihg.com
  • hotels.com
  • guestreservations.com
  • marriott.com
  • hyatt.com
  • choicehotels.com
  • reservationdesk.com
  • bookonline.com
  • rwlasvegas.com

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In September 2026, booking.com dominated with a steady rise, peaking at 45.96%. IHG fluctuated, ending at 14.63%. Hotels.com saw a decline, closing at 12.97%. Guestreservations.com and marriott.com showed minor variations, while hyatt.com and choicehotels.com remained stable. Reservationdesk.com and bookonline.com had minimal impact, with rwlasvegas.com showing sporadic activity.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services - Last month
  1. 1
    Paris Las Vegas | Official Website https://www.caesars.com

    Treat yourself to renovated hotel amenities and breathtaking views in the heart of Vegas. Center of the Vegas Strip, dining by Gordon Ramsay and more. Rates starting from $85/night. Open 24 hours.

  2. 2
    Choice Hotels® Official Site | Comfort Inn & Suites® https://www.choicehotels.com

    Every Comfort® Hotel Has the Features & Amenities You Love with a Modern Look & Feel. Choice-Branded Properties Provide Travelers with a Range of High-Quality Lodging Options.

  3. 3
    IHG® Official Site https://www.ihg.com

    Member Exclusive Benefits — Find the hotel you need near you with our worldwide locations. Global hotels with unique, welcoming experiences. Book Direct, Earn Rewards. Join IHG One Rewards. Free internet.

  4. 4
    New York Marriott Marquis https://www.marriott.com

    Enjoy Your Stay In New York — Get the Best Rates For Your Stay At New York Marriott Marquis. Reserve Now. See How Rewarding The World Really Is. Earn Nights, Experiences and More. Times Square.

  5. 5
    Welcome, Hilton Honors Members https://www.rwlasvegas.com

    Resorts World has a dedicated pre-arrival service team that can assist any individual or group with special requests.

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In the bustling world of hospitality, top advertisers like Caesars, Choice Hotels, IHG, Marriott, and Resorts World captivate with unique offerings. From Caesars’ Vegas allure to Choice’s modern comfort, IHG’s global rewards, Marriott’s New York experiences, and Resorts World’s personalized service, each ad paints a vivid picture of enticing travel experiences.

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