UK Hospitality Customer Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Customer Services – UK

Google AI Overview visibility for Hospitality Customer Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.0969489592
69.9030510408
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 2%
Navigational 14%
Seasonal 0%
Local 22%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Customer Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
booking.com 58.45
premierinn.com 10.92
hotels.com 6.79
travelodge.co.uk 4.68
marriott.com 2.62
ihg.com 2.28
hotelsone.com 2.05
accor.com 1.5
h10hotels.com 1.36
fourseasons.com 0.99
others 8.36
  • booking.com - 58.45%
  • premierinn.com - 10.92%
  • hotels.com - 6.79%
  • travelodge.co.uk - 4.68%
  • marriott.com - 2.62%
  • ihg.com - 2.28%
  • hotelsone.com - 2.05%
  • accor.com - 1.5%
  • h10hotels.com - 1.36%
  • fourseasons.com - 0.99%
  • others - 8.36%

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Booking.com dominates with 58.45% click share, overshadowing Premier Inn’s 10.92%. Others collectively hold 8.36%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Customer Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date booking.com premierinn.com marriott.com hotels.com travelodge.co.uk ihg.com hotelsone.com fourseasons.com h10hotels.com accor.com
2026/08/01 61.28% 8.96% 3.98% 5.62% 6.37% 2.59% 2.48% 1.34% 0.95% 0.95%
2026/08/02 60.08% 10.05% 4.35% 5.21% 5.08% 2.81% 3.02% 1.11% 1.01% 0.78%
2026/08/03 63.76% 9.42% 4.4% 5.29% 5.54% 2.28% 1.83% 1.58% 0.72% 1.03%
2026/08/04 55.09% 8.7% 4.75% 6.22% 4.6% 2.81% 5.33% 1.77% 1.3% 1.54%
2026/08/05 55.25% 11.17% 4.06% 6.39% 4.86% 2.63% 4.13% 1.2% 1.15% 0.71%
2026/08/06 57.47% 10.18% 4.64% 4.77% 4.76% 2.97% 3.44% 1.24% 1.05% 0.94%
2026/08/07 55.96% 9.61% 4.34% 6.71% 5.74% 3.55% 3.16% 1.67% 0.9% 1.09%
2026/08/08 54.61% 10.28% 4.98% 6.65% 6.08% 4.13% 3.04% 1.74% 0.91% 0.88%
2026/08/09 56.32% 10.29% 3.5% 6.51% 6.4% 3.77% 2.63% 1.34% 1.13% 1.38%
2026/08/10 58.96% 11.46% 2.5% 6.82% 6.84% 3.09% 1.31% 0.83% 1.03% 0.78%
2026/08/11 58.41% 9.99% 3.86% 6.74% 5.28% 4.28% 2.03% 0.99% 1.01% 1.16%
2026/08/12 56% 11.5% 5.08% 8.37% 5.47% 3.18% 1.97% 0.9% 0.95% 1.02%
2026/08/13 57.67% 10.97% 3.54% 6.78% 5.73% 3.18% 2.2% 1.41% 1.49% 0.99%
2026/08/14 62.87% 9.34% 4% 4.93% 4.89% 3.91% 1.84% 1.22% 0.45% 0.86%
2026/08/15 55.22% 8.44% 3.25% 6.96% 4.59% 4.64% 3.25% 1% 1.28% 1.35%
2026/08/16 55.34% 9.37% 3.82% 6.69% 5.03% 4.96% 3.43% 0.97% 1.34% 1.08%
2026/08/17 54.08% 9.92% 4.35% 6.85% 5.31% 5.06% 3.18% 0.98% 1.37% 1.04%
2026/08/18 59.02% 9.11% 3.73% 6.4% 4.73% 5.31% 2.98% 1.01% 0.64% 0.71%
2026/08/19 60.33% 10.13% 2.47% 6.92% 6.58% 4.07% 2.23% 0.89% 0.84% 0.8%
2026/08/20 55.1% 10.05% 4.17% 7.53% 6.09% 5.06% 1.9% 1.12% 0.96% 0.85%
2026/08/21 56.76% 11.31% 3.22% 7.14% 5.68% 4.31% 1.9% 1.32% 0.95% 0.81%
2026/08/22 59.46% 10.27% 2.86% 6.33% 5.06% 4.31% 2.12% 1.03% 0.91% 0.59%
2026/08/23 55.95% 9.85% 3.2% 8.42% 4.57% 4.66% 2.23% 0.47% 1.06% 0.61%
2026/08/24 56.28% 9.37% 4.04% 7.59% 4.97% 4.19% 2.84% 0.99% 0.96% 0.96%
2026/08/25 53.75% 10.04% 3.51% 9.39% 5.13% 5.36% 2.34% 1% 0.68% 0.64%
2026/08/26 56.2% 10.4% 4.12% 7.99% 5.22% 5.04% 1.7% 0.65% 0.79% 0.44%
2026/08/27 56.08% 9.64% 3.75% 8.34% 4.8% 4.62% 1.61% 1.39% 1.09% 0.56%
2026/08/28 55.45% 10.89% 3.62% 7.8% 4.9% 3.58% 3% 1.25% 0.99% 0.64%
2026/08/29 58.42% 8.45% 4.8% 6.42% 4.83% 4.43% 1.88% 2.01% 0.66% 0.27%
2026/08/30 53.74% 9.59% 7.41% 7.01% 5.31% 4.38% 1.25% 2.16% 0.9% 0.54%
2026/08/31 53.5% 9.43% 7.18% 6.38% 4.58% 3.52% 1.91% 1.81% 0.76% 0.3%
  • booking.com
  • premierinn.com
  • marriott.com
  • hotels.com
  • travelodge.co.uk
  • ihg.com
  • hotelsone.com
  • fourseasons.com
  • h10hotels.com
  • accor.com

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In August 2026, booking.com led with fluctuating spend, peaking at 63.76% on August 3rd. Premierinn.com maintained a steady presence, while marriott.com surged late month. Hotels.com and travelodge.co.uk showed consistent activity. The month concluded with booking.com at 53.5%.

Market Exposure

Competitor Count for UK Hospitality Customer Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 87
2026/08/02 88
2026/08/03 74
2026/08/04 83
2026/08/05 101
2026/08/06 97
2026/08/07 93
2026/08/08 78
2026/08/09 88
2026/08/10 75
2026/08/11 85
2026/08/12 82
2026/08/13 93
2026/08/14 91
2026/08/15 83
2026/08/16 83
2026/08/17 86
2026/08/18 84
2026/08/19 73
2026/08/20 81
2026/08/21 77
2026/08/22 83
2026/08/23 77
2026/08/24 86
2026/08/25 85
2026/08/26 90
2026/08/27 90
2026/08/28 85
2026/08/29 65
2026/08/30 62
2026/08/31 61

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August began with 87 advertisers, peaking at 101 on the 5th. A steady decline followed, ending with 61 on the 31st.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Customer Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hotels.com 0.93%
booking.com 0.8%
ihg.com 0.5%
strandpalacehotel.co.uk 0.38%
gleneagles.com 0.28%
lastminute.com -0.15%
h10hotels.com -0.18%
hotelsone.com -0.51%
accor.com -0.58%
premierinn.com -1.71%

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In the past month, hotels.com and booking.com saw significant click share growth, while premierinn.com experienced the largest decline.

Campaign Efficiency

UK Hospitality Customer Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date booking.com premierinn.com hotels.com travelodge.co.uk ihg.com marriott.com hotelsone.com fourseasons.com guestreservations.com accor.com
2026/08/01 57.7% 10.16% 6.5% 7.77% 3.09% 1.82% 3.75% 1.57% 0.57% 1.13%
2026/08/02 56.31% 11.21% 6.11% 5.99% 3.73% 2.17% 4.25% 1.43% 0.39% 0.84%
2026/08/03 60.6% 10.64% 6.58% 6.84% 2.89% 2% 2.71% 1.78% 0.11% 1.2%
2026/08/04 50.69% 9.04% 7.43% 5.13% 3.41% 2.58% 7.29% 1.84% 1.16% 1.69%
2026/08/05 52.06% 11.22% 7.76% 5.58% 2.92% 2.03% 5.54% 1.35% 1.57% 0.83%
2026/08/06 54.74% 10.58% 5.84% 5.37% 3.16% 2.31% 4.84% 1.59% 1.47% 1.24%
2026/08/07 53.1% 10.39% 7.94% 6.75% 3.49% 1.96% 4.8% 1.96% 0.72% 1.53%
2026/08/08 51.44% 10.92% 8.1% 7.32% 4.06% 2.37% 4.68% 2.26% 0.39% 1.01%
2026/08/09 52.74% 10.64% 7.89% 7.4% 4.3% 1.4% 3.84% 1.62% 0.73% 1.52%
2026/08/10 56.96% 11.88% 7.78% 8.25% 3.1% 1.18% 1.7% 0.97% 0.55% 1.01%
2026/08/11 55.24% 10.39% 8.16% 6.31% 4.75% 1.77% 2.76% 1.11% 0.99% 1.47%
2026/08/12 53.09% 12.34% 9.82% 6.68% 3.91% 2.24% 2.7% 0.92% 0.39% 1.45%
2026/08/13 54.79% 11.86% 7.61% 6.71% 3.58% 1.51% 3.08% 1.7% 0.56% 1.17%
2026/08/14 58.69% 10.03% 7.1% 6.05% 4.56% 1.99% 2.51% 1.34% 0.52% 1.07%
2026/08/15 52.38% 8.72% 8.1% 5.46% 4.69% 1.94% 4.51% 1.27% 1.59% 1.44%
2026/08/16 51.84% 9.57% 7.43% 6% 5.51% 1.84% 4.41% 1.14% 0.91% 1.52%
2026/08/17 51.28% 10.35% 7.81% 6.09% 5.55% 1.84% 4.16% 1.25% 0.98% 1.5%
2026/08/18 54.68% 10% 8% 5.82% 6.14% 1.39% 4.02% 1.2% 0.92% 0.94%
2026/08/19 56.32% 11.14% 7.93% 7.87% 5.01% 1.11% 3.14% 0.86% 0.27% 1.04%
2026/08/20 51.83% 10.4% 9.37% 7.18% 5.75% 1.92% 2.65% 1.37% 0.35% 1.18%
2026/08/21 53.93% 11.59% 8.21% 6.97% 4.87% 1.36% 2.81% 1.52% 0.76% 1.01%
2026/08/22 55.54% 10.59% 7.63% 6.22% 5.02% 1.15% 2.9% 1.04% 1.44% 0.76%
2026/08/23 52.29% 10.11% 9.98% 5.6% 5.52% 1.29% 2.93% 0.47% 0.93% 0.65%
2026/08/24 53.26% 9.3% 8.69% 5.83% 5.23% 1.98% 3.87% 1.08% 0.24% 1.22%
2026/08/25 50.89% 9.55% 11.09% 5.99% 6.1% 1.56% 2.97% 1.01% 2.22% 0.79%
2026/08/26 52.05% 10.78% 9.42% 6.63% 5.67% 1.89% 2.91% 0.81% 1.79% 0.57%
2026/08/27 53.12% 10.07% 9.37% 5.98% 5.31% 1.71% 2.48% 1.65% 2.54% 0.76%
2026/08/28 51.37% 11.45% 8.73% 6.09% 4.36% 1.7% 3.83% 1.62% 1.21% 0.75%
2026/08/29 54.36% 9.65% 6.73% 6.23% 5.72% 2.38% 2.77% 2.02% 0.61% 0.3%
2026/08/30 53.18% 10.52% 7.85% 6.62% 5.22% 3.11% 1.67% 2.41% 0.16% 0.68%
2026/08/31 51.95% 10.3% 7.1% 5.74% 4.48% 3.22% 3.11% 1.78% 1.11% 0.29%
  • booking.com
  • premierinn.com
  • hotels.com
  • travelodge.co.uk
  • ihg.com
  • marriott.com
  • hotelsone.com
  • fourseasons.com
  • guestreservations.com
  • accor.com

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In August 2026, Booking.com led with fluctuating impressions, peaking at 60.6% on the 3rd. PremierInn.com and Hotels.com showed steady shares, while Travelodge.co.uk and IHG.com experienced minor variations. Marriott.com and Hotelsone.com saw gradual increases, with FourSeasons.com and GuestReservations.com maintaining low shares. Accor.com ended with a slight decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Customer Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Customer Services - Last month
  1. 1
    Official Site - 20% Off Our Room Rate https://www.fourseasons.com › istanbul › sultanahmet

    Enjoy Up To 20% Off Our Room Rate When You Book Your Stay In Advance.

  2. 2
    The Savoy Hotel Covent Garden - View Our Availability https://uk.hotels.com › hotel › london

    The Savoy Hotel Covent Garden. You Can Save with View the Amenities.

  3. 3
    Welcome to Double Tree Tower https://doubletree-tower-of-london.hotelsone.com

    Free Cancellation - Book Now — Book With Us Today To Secure Your Stay. Don’t Miss Out On The Best Deals. Make Your...

  4. 4
    Hotels in Fulham, London | IHG® Hotels & Resorts https://www.ihg.com

    Choose From Luxury Hotels, Resorts, Extended Stay Hotels, Pet-Friendly Hotels And More. Leading Global Hotel Company With 21 Brands And Over...

  5. 5
    Affordable Hotels In Edinburgh | Book Direct For Lowest Prices https://www.premierinn.com › hub › edinburgh

    Clever, Compact Rooms In Edinburgh Designed To Help You Recharge For Your Stay. Modern, Clean...

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In the competitive world of hospitality, top-performing PPC ads reveal intriguing narratives. Four Seasons entices with a 20% discount for early bookings, promising luxury at a reduced rate. Hotels.com highlights The Savoy’s amenities, appealing to those seeking opulence. Hotelsone’s Double Tree Tower ad emphasizes flexibility with free cancellations, catering to cautious travelers. IHG showcases its diverse offerings, from luxury to pet-friendly stays, appealing to varied preferences. Premier Inn focuses on affordability and modern comfort in Edinburgh, targeting budget-conscious visitors. Each ad tells a unique story, capturing diverse traveler needs.

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