Share of Clicks for top 10 UK Hospitality Customer Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 58.51 |
| premierinn.com | 13.79 |
| travelodge.co.uk | 5.25 |
| hotels.com | 2.88 |
| marriott.com | 2.48 |
| accor.com | 2.3 |
| ihg.com | 2.18 |
| guestreservations.com | 1.94 |
| h10hotels.com | 1.24 |
| yha.org.uk | 0.89 |
| others | 8.54 |
- booking.com - 58.51%
- premierinn.com - 13.79%
- travelodge.co.uk - 5.25%
- hotels.com - 2.88%
- marriott.com - 2.48%
- accor.com - 2.3%
- ihg.com - 2.18%
- guestreservations.com - 1.94%
- h10hotels.com - 1.24%
- yha.org.uk - 0.89%
- others - 8.54%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 58.51% click share, overshadowing Premier Inn’s 13.79%. Others collectively hold 8.54%, while Travelodge captures 5.25%.
Share of Spend for the top 10 UK Hospitality Customer Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | premierinn.com | travelodge.co.uk | hotels.com | guestreservations.com | marriott.com | ihg.com | hotelsone.com | accor.com | h10hotels.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 64.57% | 11.75% | 6.35% | 1.72% | 0.92% | 3.36% | 2.72% | 0.52% | 1.97% | 0.68% |
| 2026/05/02 | 64.43% | 11.4% | 7.04% | 1.36% | 1.55% | 3.58% | 3.26% | 0.24% | 1.42% | 1.04% |
| 2026/05/03 | 63.22% | 11.07% | 6.56% | 1.48% | 2.02% | 3.55% | 4.26% | 0.34% | 1.17% | 0.67% |
| 2026/05/04 | 63.4% | 10.71% | 5.96% | 2.06% | 1.91% | 3.47% | 4.12% | 0.31% | 1.29% | 0.79% |
| 2026/05/05 | 61.48% | 10.27% | 5.75% | 2.96% | 3.38% | 2.87% | 4.24% | 0.79% | 1.14% | 0.84% |
| 2026/05/06 | 60.46% | 9.79% | 7.28% | 2.12% | 2.51% | 3.43% | 3.9% | 0.77% | 1.42% | 0.51% |
| 2026/05/07 | 63.39% | 10.32% | 6.54% | 1.56% | 2.42% | 3.6% | 3.98% | 0.48% | 1.6% | 0.69% |
| 2026/05/08 | 61.69% | 10.32% | 7.13% | 2.51% | 2.52% | 3.52% | 3.74% | 0.72% | 1.37% | 0.56% |
| 2026/05/09 | 61.8% | 10.56% | 6.96% | 1.77% | 1.39% | 3.97% | 4.07% | 0.35% | 1.26% | 1.06% |
| 2026/05/10 | 61.61% | 10.48% | 6.99% | 2.16% | 1.82% | 3.62% | 3.53% | 0.5% | 1.18% | 0.47% |
| 2026/05/11 | 56.81% | 14.01% | 5.33% | 3.32% | 2.79% | 2.91% | 4.06% | 0.49% | 1.61% | 1.32% |
| 2026/05/12 | 55.02% | 13.37% | 4.74% | 2.12% | 3.8% | 2.72% | 4.8% | 1.31% | 1.46% | 1.19% |
| 2026/05/13 | 55.57% | 14.15% | 6.5% | 2.69% | 3.2% | 3.51% | 3.18% | 1.3% | 1.23% | 0.63% |
| 2026/05/14 | 54.84% | 13.27% | 5.17% | 4.29% | 3.74% | 2.63% | 4.27% | 1.07% | 1.79% | 1.26% |
| 2026/05/15 | 61.68% | 10.32% | 7.13% | 2.51% | 2.52% | 3.52% | 3.74% | 0.72% | 1.37% | 0.56% |
| 2026/05/16 | 57.54% | 13.5% | 5.22% | 3.9% | 2.52% | 3% | 4.04% | 0.71% | 1.25% | 1.38% |
| 2026/05/17 | 59.01% | 14.02% | 4.37% | 2.75% | 2.34% | 2.83% | 3.76% | 1.51% | 1.29% | 1.13% |
| 2026/05/18 | 58.81% | 13.4% | 5.33% | 2.61% | 2.65% | 3.31% | 4.06% | 1.4% | 1.4% | 0.84% |
| 2026/05/19 | 60.61% | 12.28% | 5.74% | 2.58% | 2.56% | 2.7% | 2.99% | 1.2% | 1.73% | 0.94% |
| 2026/05/20 | 60.25% | 12.5% | 6.33% | 2.93% | 2.15% | 3.39% | 2.42% | 1.11% | 1.79% | 0.48% |
| 2026/05/21 | 54.26% | 14.04% | 5.29% | 4.19% | 3.33% | 2.92% | 3% | 1.91% | 1.55% | 1.02% |
| 2026/05/22 | 58.96% | 12.41% | 5.8% | 4.15% | 2.78% | 2.2% | 2.3% | 1.32% | 1.72% | 0.74% |
| 2026/05/23 | 54.58% | 15.08% | 7.34% | 3.49% | 1.67% | 3.74% | 2.43% | 1.38% | 1.1% | 0.96% |
| 2026/05/24 | 57.24% | 14.2% | 6.43% | 3.34% | 1.65% | 3.95% | 2.74% | 1.35% | 1.06% | 0.79% |
| 2026/05/25 | 58.19% | 13.47% | 4.76% | 3.66% | 3.92% | 2.74% | 2.56% | 0.68% | 0.97% | 1.5% |
| 2026/05/26 | 55.85% | 12.41% | 3.68% | 3.38% | 4.91% | 2.63% | 2.92% | 1.65% | 1.33% | 0.91% |
| 2026/05/27 | 53.58% | 13.13% | 5.98% | 4.33% | 4.06% | 3.43% | 2.89% | 1.45% | 1.51% | 0.96% |
| 2026/05/28 | 56.87% | 11.43% | 4.11% | 3.61% | 3.46% | 3.14% | 3.41% | 1.86% | 1.22% | 1.05% |
| 2026/05/29 | 56.64% | 10.92% | 6.79% | 5.99% | 2.67% | 2.52% | 2.14% | 1.7% | 1.28% | 1.01% |
| 2026/05/30 | 50.66% | 11.56% | 9.92% | 6.05% | 2.69% | 3.46% | 2.86% | 2.2% | 1.77% | 0.98% |
| 2026/05/31 | 56.19% | 11.93% | 5.88% | 4.28% | 3.14% | 2.82% | 2.06% | 1.68% | 1.5% | 1.17% |
- booking.com
- premierinn.com
- travelodge.co.uk
- hotels.com
- guestreservations.com
- marriott.com
- ihg.com
- hotelsone.com
- accor.com
- h10hotels.com
Copyright © Adthena. All rights reserved.
In May 2026, Booking.com led with fluctuating spend, peaking early, then declining. PremierInn.com saw a mid-month surge. Travelodge.co.uk and Hotels.com experienced varied trends, while GuestReservations.com and Marriott.com showed consistent activity. IHG.com and Hotelsone.com had notable mid-month peaks. Accor.com and H10Hotels.com maintained steady patterns.
Competitor Count for UK Hospitality Customer Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 75 |
| 2026/05/02 | 77 |
| 2026/05/03 | 81 |
| 2026/05/04 | 83 |
| 2026/05/05 | 88 |
| 2026/05/06 | 80 |
| 2026/05/07 | 79 |
| 2026/05/08 | 83 |
| 2026/05/09 | 76 |
| 2026/05/10 | 86 |
| 2026/05/11 | 85 |
| 2026/05/12 | 95 |
| 2026/05/13 | 91 |
| 2026/05/14 | 89 |
| 2026/05/15 | 83 |
| 2026/05/16 | 88 |
| 2026/05/17 | 82 |
| 2026/05/18 | 74 |
| 2026/05/19 | 86 |
| 2026/05/20 | 83 |
| 2026/05/21 | 90 |
| 2026/05/22 | 104 |
| 2026/05/23 | 92 |
| 2026/05/24 | 98 |
| 2026/05/25 | 97 |
| 2026/05/26 | 101 |
| 2026/05/27 | 89 |
| 2026/05/28 | 91 |
| 2026/05/29 | 89 |
| 2026/05/30 | 93 |
| 2026/05/31 | 88 |
Copyright © Adthena. All rights reserved.
In May 2026, distinct advertisers on Google SERP fluctuated, peaking at 104 on May 22. The month concluded with 88 advertisers, reflecting dynamic competition.