Why is the UK Hospitality Customer Services July 2026 Report useful and how should I use it?

Why is the UK Hospitality Customer Services July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Hospitality Customer Services July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Hospitality Customer Services July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Hospitality Customer Services July 2026 Report?

The UK Hospitality Customer Services July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Customer Services July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Hospitality Customer Services July 2026 Report for?

The UK Hospitality Customer Services July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Hospitality Customer Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Customer Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	31.1268658077
	68.8731341923

31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	43
	57

43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	2%
Navigational	15%
Seasonal	0%
Local	30%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 UK Hospitality Customer Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
booking.com	55.45
premierinn.com	13.03
hotels.com	6.35
travelodge.co.uk	6.14
marriott.com	2.83
ihg.com	2.27
guestreservations.com	2.23
accor.com	1.78
hotelsone.com	1.36
h10hotels.com	0.93
others	7.63

booking.com - 55.45%
premierinn.com - 13.03%
hotels.com - 6.35%
travelodge.co.uk - 6.14%
marriott.com - 2.83%
ihg.com - 2.27%
guestreservations.com - 2.23%
accor.com - 1.78%
hotelsone.com - 1.36%
h10hotels.com - 0.93%
others - 7.63%

Booking.com dominates with 55.45% click share, followed by Premier Inn at 13.03%. Others collectively hold 7.63%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Customer Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	booking.com	premierinn.com	travelodge.co.uk	hotels.com	marriott.com	ihg.com	hotelsone.com	accor.com	guestreservations.com	fourseasons.com
2026/07/01	59.45%	10.78%	6.28%	6.82%	2.65%	3.89%	1.11%	0.84%	2.67%	0.46%
2026/07/02	53.3%	11.45%	7.22%	8.17%	3.08%	4.26%	1.08%	1%	3.87%	0.92%
2026/07/03	52.12%	10.85%	7.09%	7.89%	3.11%	4.93%	1.58%	0.78%	3.94%	0.81%
2026/07/04	54.1%	10.32%	7.72%	5.96%	2.78%	5%	1.5%	0.75%	3.75%	1.01%
2026/07/05	52.01%	11.35%	8.32%	6.81%	2.61%	4.86%	1.41%	0.75%	3.37%	1.15%
2026/07/06	54.45%	11.07%	8.2%	6.26%	3.29%	3.35%	1.59%	1.15%	3.14%	1.03%
2026/07/07	57.9%	10.42%	7.29%	6.23%	2.08%	3.31%	1.38%	1.08%	3.64%	0.67%
2026/07/08	56.26%	11.63%	7.83%	7.07%	2.2%	2.97%	0.95%	1.02%	3.48%	0.67%
2026/07/09	54.87%	13.1%	8.73%	6.21%	3.13%	3.49%	1.51%	0.97%	2.76%	0.54%
2026/07/10	54.58%	10.97%	8.18%	5.37%	3.04%	3.93%	1.74%	1.17%	4.33%	0.65%
2026/07/11	51.62%	10.56%	7.72%	6.39%	3.67%	4.4%	2.36%	1.29%	4.54%	1.36%
2026/07/12	50.83%	11.25%	6.96%	6.43%	3.9%	4.59%	1.99%	1.17%	4.24%	1.25%
2026/07/13	50.97%	11.75%	8%	5.69%	3.81%	4.83%	1.87%	1.19%	4.56%	0.42%
2026/07/14	50.95%	10.56%	7.51%	6.89%	3.15%	4.52%	2.65%	1.32%	5.13%	0.91%
2026/07/15	52.74%	10.48%	8.22%	8.21%	3.43%	4.15%	1.82%	0.98%	2.3%	0.69%
2026/07/16	54.5%	10.37%	7.68%	6.18%	4.09%	4.05%	2.09%	1.16%	1.91%	1.27%
2026/07/17	59.87%	10.55%	9.22%	5.19%	3.49%	2.93%	1.71%	0.82%	0.9%	1.22%
2026/07/18	62.35%	9.91%	8.33%	5.15%	4.15%	1.93%	1.19%	1.08%	0.33%	0.84%
2026/07/19	60.19%	11.55%	7.44%	5.3%	2.78%	2.82%	1.71%	0.96%	1.2%	0.84%
2026/07/20	59.64%	9.83%	7.81%	5.98%	3.72%	2.56%	2.02%	1.09%	2.06%	0.93%
2026/07/21	50.88%	10.55%	7.5%	6.88%	3.15%	4.53%	2.65%	1.32%	5.13%	0.91%
2026/07/22	55.91%	10.05%	6.41%	6.33%	4.09%	4.57%	2.17%	0.9%	2.86%	0.69%
2026/07/23	53.21%	9.77%	8.21%	6.79%	4.94%	3.36%	2.2%	0.76%	2.48%	0.89%
2026/07/24	55.49%	9.51%	7.45%	7.69%	2.64%	3.27%	1.94%	1.18%	3.11%	1.3%
2026/07/25	53.29%	10.24%	7.74%	6.5%	4.74%	3.48%	2.09%	1.11%	2.99%	1.49%
2026/07/26	53.52%	11.02%	6.18%	6.7%	4.42%	3.54%	2.19%	1.3%	3.51%	0.8%
2026/07/27	54.55%	11.13%	8.26%	5.04%	3.39%	3.72%	2.62%	1.33%	2.26%	0.87%
2026/07/28	55.15%	10.18%	6.82%	4.61%	3.78%	3.18%	3.05%	1.27%	4.16%	0.9%
2026/07/29	59.03%	9.85%	8.38%	4.98%	3.87%	1.99%	2.46%	1.39%	1.02%	0.7%
2026/07/30	64.56%	9.31%	7.28%	6.66%	3.38%	1.44%	0.79%	0.99%	0.69%	0.58%
2026/07/31	63.76%	9.98%	7.91%	7.23%	2.66%	1.16%	0.82%	0.74%	0.62%	0.58%

booking.com
premierinn.com
travelodge.co.uk
hotels.com
marriott.com
ihg.com
hotelsone.com
accor.com
guestreservations.com
fourseasons.com

In July 2026, booking.com dominated PPC spend, peaking at 64.56% on July 30. Premierinn.com and travelodge.co.uk followed, with fluctuations. Hotels.com and marriott.com showed moderate activity, while ihg.com and others had minimal impact.

Market Exposure

Competitor Count for UK Hospitality Customer Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	86
2026/07/02	88
2026/07/03	98
2026/07/04	100
2026/07/05	95
2026/07/06	86
2026/07/07	89
2026/07/08	89
2026/07/09	86
2026/07/10	93
2026/07/11	103
2026/07/12	106
2026/07/13	103
2026/07/14	95
2026/07/15	99
2026/07/16	95
2026/07/17	80
2026/07/18	85
2026/07/19	82
2026/07/20	78
2026/07/21	95
2026/07/22	98
2026/07/23	102
2026/07/24	96
2026/07/25	98
2026/07/26	95
2026/07/27	95
2026/07/28	109
2026/07/29	88
2026/07/30	73
2026/07/31	74

July saw fluctuating advertiser numbers, peaking at 109 on the 28th. The month concluded with a dip to 74.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Customer Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
booking.com	3.09%
marriott.com	0.49%
hotelsone.com	0.29%
leedsbradfordairport.co.uk	0.08%
apexhotels.co.uk	0.08%
hotels.com	-0.17%
travelodge.co.uk	-0.28%
ihg.com	-0.6%
guestreservations.com	-0.82%
premierinn.com	-1.66%

Booking.com surged with a 3.09% increase, while PremierInn.com faced a 1.66% decline.

Campaign Efficiency

UK Hospitality Customer Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	booking.com	premierinn.com	travelodge.co.uk	hotels.com	ihg.com	hotelsone.com	accor.com	fourseasons.com	marriott.com	guestreservations.com
2026/07/01	54.57%	11.58%	6.96%	7.23%	5.21%	1.76%	1.08%	0.44%	1.61%	3.6%
2026/07/02	48.02%	12.21%	7.7%	9.06%	5.7%	1.54%	1.22%	1.09%	2.05%	5.11%
2026/07/03	47.31%	11.43%	7.47%	8.83%	6.06%	2.29%	0.93%	0.93%	1.7%	5.18%
2026/07/04	48.38%	10.92%	8.4%	6.9%	6.21%	2.2%	0.88%	1.11%	1.61%	5.22%
2026/07/05	47.79%	11.57%	8.85%	7.12%	6.54%	1.97%	0.93%	1.31%	1.44%	4.51%
2026/07/06	49.74%	12.1%	8.42%	7.29%	4.69%	2.23%	1.34%	1.16%	1.91%	4.14%
2026/07/07	52.07%	11.72%	7.85%	6.81%	4.13%	2.07%	1.37%	0.93%	1.13%	5.12%
2026/07/08	51.86%	12.45%	8.25%	7.56%	3.95%	1.56%	1.2%	0.69%	1.34%	4.71%
2026/07/09	50.41%	14.16%	9.33%	7.45%	4.3%	2.21%	1.23%	0.68%	1.57%	3.76%
2026/07/10	49.23%	12.01%	8.59%	6.07%	5.4%	2.53%	1.49%	0.73%	1.46%	5.75%
2026/07/11	46.67%	11.21%	8.09%	7.09%	5.84%	3.29%	1.6%	1.54%	1.82%	5.92%
2026/07/12	45.44%	11.81%	7.29%	7.68%	6.27%	2.77%	1.53%	1.52%	1.91%	5.51%
2026/07/13	46.5%	12.49%	8.4%	6.34%	6.08%	2.74%	1.36%	0.57%	2.2%	5.82%
2026/07/14	46.28%	11.28%	7.68%	7.64%	5.82%	3.73%	1.59%	1.06%	1.92%	6.34%
2026/07/15	48.44%	11.47%	8.72%	9.34%	5.57%	2.7%	1.26%	0.76%	1.5%	3.07%
2026/07/16	50.1%	11.32%	8.3%	7.05%	5.54%	3.02%	1.52%	1.59%	2.05%	2.44%
2026/07/17	56.96%	11.16%	10.19%	6.11%	3.63%	2.64%	1.08%	1.37%	1.31%	1.19%
2026/07/18	59.22%	10.08%	9.52%	6.35%	2.85%	2.09%	1.5%	0.89%	1.72%	0.43%
2026/07/19	56.2%	12.06%	8.16%	6.16%	3.8%	2.62%	1.35%	1.05%	1.19%	1.69%
2026/07/20	55.39%	10.46%	9.06%	6.95%	3.42%	3%	1.39%	1.07%	1.98%	2.65%
2026/07/21	46.28%	11.28%	7.68%	7.64%	5.82%	3.73%	1.59%	1.06%	1.92%	6.35%
2026/07/22	52.46%	10.22%	6.94%	7.44%	6%	3.35%	1.1%	0.74%	1.88%	3.63%
2026/07/23	50.17%	10.54%	8.9%	7.52%	4.38%	3.3%	0.94%	0.96%	2.18%	3.22%
2026/07/24	50.73%	10.56%	8.03%	8.6%	4.14%	2.95%	1.47%	1.27%	1.42%	4.07%
2026/07/25	49.17%	10.37%	8.48%	7.58%	5.04%	3.12%	1.42%	1.56%	2.33%	3.86%
2026/07/26	49.49%	11.49%	6.72%	7.38%	5.04%	3.25%	1.66%	0.9%	2.16%	4.68%
2026/07/27	50.67%	12.14%	8.15%	5.82%	4.62%	3.75%	1.65%	1.1%	1.45%	2.8%
2026/07/28	50.16%	10.91%	7.33%	5.45%	4.94%	4.52%	1.65%	1.05%	1.84%	5.16%
2026/07/29	55.51%	10.53%	9.42%	5.97%	2.88%	3.76%	1.79%	0.72%	1.74%	1.19%
2026/07/30	61.59%	9.96%	8.3%	8.14%	1.94%	1.15%	1.33%	0.82%	1.28%	1.03%
2026/07/31	60.66%	10.2%	9.24%	8.41%	1.62%	1.36%	0.99%	0.98%	0.98%	0.81%

booking.com
premierinn.com
travelodge.co.uk
hotels.com
ihg.com
hotelsone.com
accor.com
fourseasons.com
marriott.com
guestreservations.com

In July 2026, Booking.com dominated with a peak impression share of 61.59% on July 30. Premierinn.com and Travelodge.co.uk followed, showing fluctuations. Hotels.com and IHG.com experienced declines, while Guestreservations.com peaked mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Customer Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Customer Services - Last month

1
DoubleTree by Hilton Hotel London - DoubleTree Tower of London https://www.booking.com
DoubleTree by Hilton London, Tower of London offers an ideal stay for guests eager to explore London’s history and culture
2
DoubleTree Tower Of London - DoubleTree London Tower Hotel https://doubletrelondontower.guestreservations.com/
Book Now - Online Or By Phone. Proudly Independent OTA. 100,000+ Hotels Worldwide. DoubleTree London Tower in London, United Kingdom. 7 Pepys St.
3
Welcome to Melia White House https://melia-white-house-london.hotelsone.com
Book Now in London — Get the Best Deal Today at Melia White House Hotel in London - Book...
4
Tower Bridge Hotel: Hotel Indigo London - Tower Hill | Tower Bridge... https://www.ihg.com
Your pick of boutique hotels near the Tower of London, with bespoke rooms, the Square Mile brasserie and easy access to the City of London
5
Premier Inn Old Street https://www.premierinn.com › hotels › central-london
Premier Inn Central London — Book Premier Inn Old Street Now. Sleep Better Knowing You'll Get A Great-Value Room. Comfy...

In the bustling heart of London, top PPC ads reveal a captivating narrative. Booking.com highlights DoubleTree by Hilton’s cultural allure, while Guestreservations.com emphasizes independence and global reach. Hotelsone.com offers enticing deals at Melia White House, IHG.com showcases boutique charm near Tower Bridge, and Premierinn.com promises comfort and value at Old Street.

Frequently Asked Questions

Why is the UK Hospitality Customer Services July 2026 Report useful and how should I use it?

Why is the UK Hospitality Customer Services July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Hospitality Customer Services July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Hospitality Customer Services July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Hospitality Customer Services July 2026 Report?

The UK Hospitality Customer Services July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Customer Services July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Customer Services July 2026 Report for?

The UK Hospitality Customer Services July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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UK Hospitality Customer Services - PPC Market Share Analysis July 2026

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Hospitality Customer Services brands

Share of Spend for the top 10 UK Hospitality Customer Services brands

Competitor Count for UK Hospitality Customer Services

Market Loss & Market Gains for UK Hospitality Customer Services

UK Hospitality Customer Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Customer Services

Frequently Asked Questions

Why is the UK Hospitality Customer Services July 2026 Report useful and how should I use it?

Why is the UK Hospitality Customer Services July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Customer Services July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Customer Services July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

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