Share of Clicks for top 10 UK Hospitality Customer Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 39.83 |
| premierinn.com | 17.77 |
| travelodge.co.uk | 13.15 |
| ihg.com | 4.09 |
| hotels.com | 2.6 |
| marriott.com | 2.31 |
| guestreservations.com | 2.3 |
| britanniahotels.com | 1.67 |
| accor.com | 1.63 |
| hotelsone.com | 1.32 |
| others | 13.33 |
- booking.com - 39.83%
- premierinn.com - 17.77%
- travelodge.co.uk - 13.15%
- ihg.com - 4.09%
- hotels.com - 2.6%
- marriott.com - 2.31%
- guestreservations.com - 2.3%
- britanniahotels.com - 1.67%
- accor.com - 1.63%
- hotelsone.com - 1.32%
- others - 13.33%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 39.83% click share, followed by Premier Inn at 17.77%. Travelodge holds 13.15%, while ‘others’ collectively capture 13.33%.
Share of Spend for the top 10 UK Hospitality Customer Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | premierinn.com | travelodge.co.uk | ihg.com | hotels.com | britanniahotels.com | guestreservations.com | accor.com | marriott.com | hotelsone.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 43.04% | 15.3% | 9.84% | 3.68% | 4.11% | 0.64% | 3.22% | 1.62% | 2.59% | 1.53% |
| 2025/10/02 | 44.2% | 16.87% | 9.37% | 3.42% | 4.62% | 0.36% | 3.04% | 1.6% | 2.6% | 1.55% |
| 2025/10/03 | 42.63% | 18.46% | 7.06% | 4.37% | 3.58% | 0.85% | 2.64% | 1.6% | 2.04% | 2.17% |
| 2025/10/04 | 41.53% | 16.54% | 11.45% | 2.04% | 3.38% | 1.36% | 1.61% | 2.18% | 3.55% | 2.47% |
| 2025/10/05 | 41.46% | 16.32% | 10.88% | 2.64% | 4.27% | 1.49% | 1.89% | 1.56% | 3.36% | 0.91% |
| 2025/10/06 | 40.11% | 16.56% | 11.97% | 2.72% | 3.73% | 1.04% | 3.89% | 2.22% | 1.8% | 2.64% |
| 2025/10/07 | 43.04% | 15.21% | 12.71% | 3.29% | 4.27% | 2.24% | 2.3% | 1.83% | 1.81% | 1.58% |
| 2025/10/08 | 39.78% | 17.34% | 14.73% | 3.66% | 3.72% | 2.38% | 1.89% | 1.21% | 2.38% | 1.87% |
| 2025/10/09 | 40.68% | 16.59% | 12.88% | 4.52% | 3.46% | 2.35% | 2.07% | 1.69% | 2.06% | 2.07% |
| 2025/10/10 | 40.52% | 17.04% | 12.21% | 3.43% | 3.03% | 2.3% | 3.95% | 1.28% | 2.42% | 2.81% |
| 2025/10/11 | 39.32% | 19.66% | 12.85% | 4.35% | 3.55% | 1.15% | 2.74% | 1.8% | 2.93% | 1.76% |
| 2025/10/12 | 38.67% | 20.23% | 12.96% | 3.77% | 3.01% | 2.16% | 2.4% | 1.52% | 2.37% | 1.72% |
| 2025/10/13 | 37.43% | 20.22% | 12.87% | 4.94% | 1.62% | 1.05% | 3.86% | 1.81% | 2.58% | 2.17% |
| 2025/10/14 | 35.58% | 18.82% | 13.64% | 3.21% | 3.99% | 1.85% | 3.64% | 1.24% | 2.44% | 1.67% |
| 2025/10/15 | 37.3% | 19.33% | 14.94% | 2.81% | 1.18% | 1.88% | 2.94% | 2.11% | 3.14% | 1.36% |
| 2025/10/16 | 37.05% | 20.31% | 15.09% | 2.74% | 1.72% | 2.51% | 2.24% | 1.07% | 2.33% | 2.16% |
| 2025/10/17 | 35.41% | 23.89% | 12.74% | 2.98% | 1.34% | 2.62% | 2.11% | 1.93% | 3.85% | 0.93% |
| 2025/10/18 | 35.11% | 17.79% | 16.81% | 5.6% | 2.31% | 0.97% | 1.55% | 1.44% | 2.6% | 0.51% |
| 2025/10/19 | 37.13% | 17.98% | 15.63% | 4.4% | 0.81% | 1.74% | 1.1% | 1.53% | 2.54% | 1.52% |
| 2025/10/20 | 37.22% | 19.05% | 14.19% | 4.63% | 2.28% | 1.31% | 3.01% | 1.99% | 2.14% | 0.94% |
| 2025/10/21 | 35.69% | 19.31% | 19.58% | 3.81% | 1.36% | 0.34% | 2.31% | 1.84% | 1.72% | 1.03% |
| 2025/10/22 | 37.45% | 17.06% | 16.23% | 6.43% | 1.65% | 2.35% | 2.75% | 1.62% | 2.41% | 1.27% |
| 2025/10/23 | 39.32% | 17.06% | 15.93% | 6.36% | 1.9% | 1.55% | 1.71% | 1.38% | 1.7% | 0.23% |
| 2025/10/24 | 41.37% | 17.82% | 15.29% | 5.58% | 2.51% | 0.45% | 1.13% | 1.46% | 1.3% | 0.59% |
| 2025/10/25 | 41.28% | 19.84% | 14.57% | 5.01% | 1.45% | 1.41% | 1.74% | 1.35% | 2.03% | 0.34% |
| 2025/10/26 | 41.68% | 17.52% | 13.41% | 5.09% | 2.06% | 1.88% | 1.46% | 1.02% | 2.23% | 0.62% |
| 2025/10/27 | 40.37% | 17.7% | 13.25% | 5.05% | 2.92% | 1.59% | 2% | 1.59% | 1.84% | 0.32% |
| 2025/10/28 | 41.21% | 16.9% | 13.89% | 6.54% | 1.76% | 0.68% | 1.43% | 1.87% | 1.78% | 0.39% |
| 2025/10/29 | 42.13% | 17.37% | 12.56% | 7.11% | 3.03% | 0.72% | 1.73% | 1.36% | 1.74% | 1.1% |
| 2025/10/30 | 40.18% | 16.35% | 12.52% | 6.35% | 2.89% | 1.41% | 1.64% | 1.83% | 2.07% | 0.55% |
| 2025/10/31 | 37.96% | 19.59% | 13.14% | 6.16% | 2.48% | 2.47% | 2.13% | 1.67% | 1.23% | 0.59% |
- booking.com
- premierinn.com
- travelodge.co.uk
- ihg.com
- hotels.com
- britanniahotels.com
- guestreservations.com
- accor.com
- marriott.com
- hotelsone.com
Copyright © Adthena. All rights reserved.
In October 2025, Booking.com led PPC spend, peaking early at 44.20% before a decline to 37.96%. PremierInn.com saw a mid-month surge, reaching 23.89%. Travelodge.co.uk and IHG.com showed steady growth, while Hotels.com fluctuated. The month ended with Booking.com still dominant.
Competitor Count for UK Hospitality Customer Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 95 |
| 2025/10/02 | 95 |
| 2025/10/03 | 100 |
| 2025/10/04 | 95 |
| 2025/10/05 | 100 |
| 2025/10/06 | 98 |
| 2025/10/07 | 95 |
| 2025/10/08 | 93 |
| 2025/10/09 | 99 |
| 2025/10/10 | 106 |
| 2025/10/11 | 100 |
| 2025/10/12 | 96 |
| 2025/10/13 | 95 |
| 2025/10/14 | 95 |
| 2025/10/15 | 92 |
| 2025/10/16 | 88 |
| 2025/10/17 | 82 |
| 2025/10/18 | 85 |
| 2025/10/19 | 99 |
| 2025/10/20 | 95 |
| 2025/10/21 | 86 |
| 2025/10/22 | 86 |
| 2025/10/23 | 92 |
| 2025/10/24 | 93 |
| 2025/10/25 | 95 |
| 2025/10/26 | 96 |
| 2025/10/27 | 94 |
| 2025/10/28 | 98 |
| 2025/10/29 | 97 |
| 2025/10/30 | 95 |
| 2025/10/31 | 94 |
Copyright © Adthena. All rights reserved.
October began with 95 advertisers, fluctuating throughout. Peaks reached 106 on October 10, then declined to 82 by October 17. The month concluded with 94 advertisers.
