Why is the UK Hospitality Customer Services April 2026 Report useful and how should I use it?

Why is the UK Hospitality Customer Services April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Hospitality Customer Services April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Hospitality Customer Services April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Hospitality Customer Services April 2026 Report?

The UK Hospitality Customer Services April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Customer Services April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Hospitality Customer Services April 2026 Report for?

The UK Hospitality Customer Services April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Hospitality Customer Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Customer Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	4.7456663825
	95.2543336175

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	59
	41

59%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	9%
Navigational	9%
Seasonal	2%
Local	20%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 UK Hospitality Customer Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
booking.com	61.3
premierinn.com	11.35
travelodge.co.uk	6.7
marriott.com	3.05
accor.com	2.68
hotels.com	2.17
ihg.com	1.84
guestreservations.com	1.42
h10hotels.com	1.34
riu.com	1.13
others	7.02

booking.com - 61.3%
premierinn.com - 11.35%
travelodge.co.uk - 6.7%
marriott.com - 3.05%
accor.com - 2.68%
hotels.com - 2.17%
ihg.com - 1.84%
guestreservations.com - 1.42%
h10hotels.com - 1.34%
riu.com - 1.13%
others - 7.02%

Booking.com dominates with 61.3% click share, overshadowing Premier Inn’s 11.35%. Travelodge follows at 6.7%, while ‘others’ collectively hold 7.02%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Customer Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	booking.com	premierinn.com	travelodge.co.uk	ihg.com	marriott.com	accor.com	guestreservations.com	h10hotels.com	hotels.com	riu.com
2026/04/01	55.51%	9.29%	9.51%	2.4%	5.43%	2.99%	2.22%	1.55%	2.92%	1.45%
2026/04/02	54.04%	11.08%	9.24%	2.48%	4.61%	2.29%	1.89%	0.89%	4.06%	1.66%
2026/04/03	55.69%	9.73%	9.7%	3.17%	3.69%	1.88%	2.47%	1.64%	4.6%	1.07%
2026/04/04	56.26%	10.99%	8.97%	2.41%	4.49%	1.91%	1.45%	1.09%	2.89%	1.26%
2026/04/05	56.01%	10.33%	9.25%	2.72%	4.32%	2.23%	2.2%	0.44%	3.57%	0.94%
2026/04/06	55.77%	10.63%	9.09%	2.45%	4.45%	2.04%	2.29%	1.36%	3.09%	1.12%
2026/04/07	59.09%	9.36%	8.66%	2.53%	4.41%	1.8%	2.08%	0.92%	3.01%	1.06%
2026/04/08	59.3%	10.51%	8.07%	2.38%	3.88%	2.09%	1.96%	1.01%	2.98%	1.38%
2026/04/09	60.66%	10.82%	8.91%	2.13%	3.93%	1.36%	2.32%	0.98%	1.89%	0.86%
2026/04/10	62.36%	9.43%	8.4%	2.18%	3.66%	1.44%	2.1%	0.65%	2.99%	0.59%
2026/04/11	63.37%	9.04%	8.69%	2.27%	3.73%	1.35%	1.85%	0.56%	2.2%	0.82%
2026/04/12	64.54%	9.07%	7.54%	2.16%	3.46%	1.45%	1.28%	0.55%	3.07%	0.97%
2026/04/13	60.47%	10.79%	9.56%	3.16%	3.51%	1.91%	1.41%	0.95%	1.96%	0.86%
2026/04/14	62.7%	9.71%	7.6%	2.65%	2.85%	1.62%	2.16%	0.91%	2.36%	0.91%
2026/04/15	60.54%	9.49%	7.31%	3.17%	2.7%	2.05%	3.69%	0.86%	2.68%	0.99%
2026/04/16	64.45%	7.94%	6.65%	2.22%	3.67%	1.55%	2.57%	0.8%	2.44%	1.01%
2026/04/17	62.31%	9.04%	7.97%	3.46%	3.2%	1.26%	2.26%	0.89%	2.43%	1.04%
2026/04/18	62.47%	9.93%	6.98%	2.81%	3.46%	1.29%	2.17%	0.66%	3.01%	1.23%
2026/04/19	61.93%	9.72%	6.59%	2.78%	4.45%	2%	1.76%	0.91%	2.36%	0.93%
2026/04/20	61.29%	9.53%	5.67%	3.49%	3.47%	1.9%	2.26%	1.65%	2.71%	0.95%
2026/04/21	63.96%	9.86%	6.42%	2.62%	3.29%	1.91%	1.98%	1.24%	1.85%	1.15%
2026/04/22	65.45%	8.77%	6.96%	2.58%	3.21%	1.38%	1.72%	0.95%	1.97%	1.08%
2026/04/23	62.54%	10.4%	6.31%	2.72%	3.33%	1.88%	2.09%	1.35%	2.36%	1.1%
2026/04/24	63%	9.91%	5.58%	3.48%	2.55%	2.23%	2.71%	1%	2.35%	0.89%
2026/04/25	62.17%	10.46%	6.75%	3.39%	3.21%	2.13%	1.18%	1.05%	2.33%	0.79%
2026/04/26	63.36%	9.93%	6.37%	3.11%	3.34%	2.18%	1.45%	1.46%	2.32%	0.8%
2026/04/27	64%	11.16%	6.2%	2.3%	2.92%	1.78%	2.66%	1%	2.24%	0.67%
2026/04/28	61.43%	11.74%	6.54%	2.66%	2.78%	1.79%	2.7%	1.23%	2.6%	0.75%
2026/04/29	58.96%	11.13%	7.37%	4.32%	3.18%	1.89%	2.09%	1.56%	2.21%	0.94%
2026/04/30	64.14%	11.88%	5.71%	3.18%	2.27%	2.21%	1.95%	1.42%	1.29%	0.42%

booking.com
premierinn.com
travelodge.co.uk
ihg.com
marriott.com
accor.com
guestreservations.com
h10hotels.com
hotels.com
riu.com

In April 2026, booking.com dominated with a steady rise, peaking at 64.54%. Premierinn.com and travelodge.co.uk showed fluctuations, while ihg.com and marriott.com had modest gains. The month concluded with booking.com leading.

Market Exposure

Competitor Count for UK Hospitality Customer Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	71
2026/04/02	92
2026/04/03	81
2026/04/04	83
2026/04/05	84
2026/04/06	89
2026/04/07	78
2026/04/08	82
2026/04/09	92
2026/04/10	81
2026/04/11	79
2026/04/12	84
2026/04/13	80
2026/04/14	87
2026/04/15	77
2026/04/16	84
2026/04/17	79
2026/04/18	81
2026/04/19	91
2026/04/20	83
2026/04/21	83
2026/04/22	82
2026/04/23	80
2026/04/24	85
2026/04/25	84
2026/04/26	89
2026/04/27	74
2026/04/28	74
2026/04/29	77
2026/04/30	80

April saw fluctuating advertiser numbers, peaking at 92 on April 2 and 9. The month concluded with a stable 80, reflecting a dynamic yet balanced advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Customer Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
booking.com	2.86%
ihg.com	0.33%
h10hotels.com	0.25%
britanniahotels.com	0.18%
accor.com	0.17%
disneyholidays.co.uk	-0.2%
hotels.com	-0.41%
gleneagles.com	-0.48%
marriott.com	-0.56%
travelodge.co.uk	-1.51%

Booking.com surged with a 2.86% increase, while Travelodge.co.uk faced a 1.51% decline.

Campaign Efficiency

UK Hospitality Customer Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	booking.com	premierinn.com	travelodge.co.uk	ihg.com	accor.com	guestreservations.com	hotels.com	h10hotels.com	marriott.com	fourseasons.com
2026/04/01	53.36%	10.83%	11.34%	2.32%	3.38%	3.37%	2.79%	1.17%	3.19%	1.01%
2026/04/02	53.05%	11.93%	10.77%	2.51%	2.27%	2.67%	4.08%	0.79%	2.66%	0.38%
2026/04/03	53.5%	10.83%	11.2%	3.13%	1.94%	3.66%	4.78%	1.22%	2.09%	0.98%
2026/04/04	55.21%	12.17%	10.43%	2.61%	2.04%	2.03%	2.95%	0.73%	2.41%	1.21%
2026/04/05	53.79%	11.33%	10.72%	2.71%	2.35%	3.06%	3.8%	0.44%	2.59%	1.25%
2026/04/06	54.14%	11.76%	10.84%	2.59%	2.3%	3.16%	3.05%	1.01%	2.32%	0.92%
2026/04/07	56.97%	10.53%	10.33%	2.65%	1.93%	2.9%	3.11%	0.78%	2.54%	0.78%
2026/04/08	56.37%	12.08%	9.84%	2.58%	2.37%	2.84%	3.01%	0.75%	2.42%	0.51%
2026/04/09	57.9%	12.31%	10.71%	2.21%	1.48%	3.35%	1.89%	0.8%	2.18%	0.38%
2026/04/10	59.4%	11.16%	9.67%	2.06%	1.46%	2.75%	3.62%	0.61%	2.11%	0.9%
2026/04/11	60.82%	10.39%	10.37%	2.25%	1.55%	2.63%	2.34%	0.51%	1.97%	0.72%
2026/04/12	61.8%	10.23%	9.14%	2.32%	1.63%	1.88%	3.45%	0.52%	1.82%	0.96%
2026/04/13	58.37%	12.06%	11.23%	3.24%	2.09%	1.96%	1.92%	0.73%	2%	0.79%
2026/04/14	60.17%	10.8%	8.93%	2.75%	1.81%	3.2%	2.41%	0.69%	1.58%	0.46%
2026/04/15	56.95%	10.47%	8.63%	3.21%	2.27%	5.26%	2.74%	0.76%	1.43%	0.99%
2026/04/16	62.94%	8.76%	8.13%	2%	1.68%	3.48%	2.57%	0.55%	2.1%	0.88%
2026/04/17	60.14%	9.99%	9.64%	3.26%	1.27%	3.25%	2.32%	0.85%	1.77%	0.71%
2026/04/18	59.72%	11.2%	8.53%	2.68%	1.38%	3.01%	2.99%	0.54%	2.1%	0.73%
2026/04/19	60.03%	11.12%	8.09%	2.65%	2.32%	2.38%	2.35%	0.82%	2.53%	0.86%
2026/04/20	59.64%	10.5%	7.02%	3.55%	2.11%	3.09%	2.66%	1.32%	2.02%	0.8%
2026/04/21	61.58%	11.16%	8.04%	2.73%	2.22%	2.71%	1.86%	0.87%	1.95%	0.63%
2026/04/22	63.55%	9.84%	8.62%	2.55%	1.55%	2.49%	1.91%	0.86%	1.83%	0.61%
2026/04/23	60.98%	11.36%	7.72%	2.54%	2.19%	2.97%	2.35%	0.92%	1.97%	0.51%
2026/04/24	60.77%	10.98%	7.04%	3.36%	2.48%	3.73%	2.06%	0.85%	1.36%	0.61%
2026/04/25	60.11%	11.53%	8.44%	3.09%	2.44%	1.61%	2.24%	0.94%	1.97%	1.56%
2026/04/26	61.97%	10.74%	7.96%	2.95%	2.49%	1.92%	2.53%	1.08%	1.48%	0.7%
2026/04/27	61.88%	12.07%	7.52%	2.21%	2.05%	3.77%	2.16%	0.81%	1.55%	0.4%
2026/04/28	59.07%	12.91%	7.9%	2.57%	2.09%	3.64%	2.75%	1%	1.42%	0.35%
2026/04/29	57%	11.99%	8.84%	4.53%	2.18%	2.89%	2.34%	1.12%	1.39%	0.95%
2026/04/30	61.54%	13.03%	7.08%	3.27%	2.6%	2.54%	1.32%	1.07%	1.07%	0.48%

booking.com
premierinn.com
travelodge.co.uk
ihg.com
accor.com
guestreservations.com
hotels.com
h10hotels.com
marriott.com
fourseasons.com

April saw booking.com dominate with a steady rise, peaking at 63.55% on the 22nd. Premierinn.com and travelodge.co.uk fluctuated, ending at 13.03% and 7.08% respectively. IHG.com surged to 4.53% on the 29th, while accor.com and guestreservations.com showed varied trends. Hotels.com and marriott.com experienced declines, finishing at 1.32% and 1.07%. H10hotels.com and fourseasons.com remained low, closing at 1.07% and 0.48%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Customer Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Customer Services - Last month

1
DoubleTree by Hilton Hotel London - Tower of London https://www.booking.com
No reservation costs. Great rates. Book at over 1,400,000 hotels online. Booking.com Official Site. Great Rates. 24/7 Customer Service. No...
2
STG Hotel Oxford Street - formerly St Giles London Hotel https://www.guestreservations.com/
Bedford Avenue, London, GB
3
H10 Lanzarote Princess | Hotel in Lanzarote, Playa Blanca https://www.h10hotels.com
Hotel H10 Lanzarote Princess in Lanzarote | Free Wi-Fi | Theme Restaurants | Pools | Animation | All Inclusive | Exclusive discounts at h10hotels.com
4
Hotels in Greenwich London | InterContinental London The O2 https://www.ihg.com
Experience riverside luxury at our hotel in Greenwich, London, offering spacious rooms, a spa, fine dining, and stunning views of the Thames and Canary Wharf
5
Marriott® Hotels https://www.marriott.com
Marriott's Official Site — See How Rewarding The World Really Is. Earn Nights, Experiences And More. Book Now With Marriott Bonvoy® And Rediscover Our Local Offers.

In the bustling world of hospitality, top advertisers like Booking.com, Guest Reservations, H10 Hotels, IHG, and Marriott captivate with themes of luxury, convenience, and exclusive offers. Their messaging highlights no reservation costs, riverside luxury, and rewarding experiences, enticing travelers to explore and book their next adventure.

Frequently Asked Questions

Why is the UK Hospitality Customer Services April 2026 Report useful and how should I use it?

Why is the UK Hospitality Customer Services April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Hospitality Customer Services April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Hospitality Customer Services April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Hospitality Customer Services April 2026 Report?

The UK Hospitality Customer Services April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Customer Services April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Customer Services April 2026 Report for?

The UK Hospitality Customer Services April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Hospitality

UK Hospitality Customer Services - PPC Market Share Analysis April 2026

Customer Services – UK

Google AI Overview visibility for Hospitality Customer Services UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Hospitality Customer Services brands

Share of Spend for the top 10 UK Hospitality Customer Services brands

Competitor Count for UK Hospitality Customer Services

Market Loss & Market Gains for UK Hospitality Customer Services

UK Hospitality Customer Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Customer Services

Frequently Asked Questions

Why is the UK Hospitality Customer Services April 2026 Report useful and how should I use it?

Why is the UK Hospitality Customer Services April 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Customer Services April 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Customer Services April 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Customer Services