Case Study

Thanks to Smart Monitor, Koala mattress reduced cost per acquisition by 45%

Koala mattress is an Australian retailer specializing in mattresses and home furnishing that is revolutionizing the furniture shopping experience. As a new digital-first entrant disrupting a well established industry, the company needs to be laser-focused on its competition in order to grow market share.

The company partnered up with Adthena to proactively counter threats to performance, especially during critical sales periods and new product launches.

Key Results

  • Result
    Hours saved on manual monitoring each month
  • Result
    Reduction in CPA during sale campaigns
  • Result
    Increase in impression share on core product terms

The Solution

Thanks to Smart Monitor, Koala is now the first to know about its competitors’ latest strategies.

Using Adthena’s AI-powered technology, Koala can immediately defend its position when competitors close in on its market share or target its customers. As a result, Koala has been able to reduce overall CPA by almost 45% and improve share of impressions on core product terms by 10%.

By leveraging Adthena, Koala can make informed decisions about campaign strategy in response to aggressive competitor movements. Beyond providing competitive insights, Smart Monitor also automates manual processes for Koala, freeing up approximately six hours of staff time each month.

"Smart Monitor allows me to make informed decisions on whether or not we need to defend our position and change our bidding strategy. Using this feature, I can easily identify threatening competitor movements or new competitors entering my search term groups.

For our business, it’s critical to stay on top of competitor movements, and now Smart Monitor is an essential part of that process. In many cases, Smart Monitor provides the insights that ensure we’re increasing our visibility online as much as possible.”

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