Trusted by global financial brands
Get strategic insights to optimize performance, eliminate wasted spend, and bulletproof your brand.
Competitor shifts kill campaign performance. Google won’t tell you but Adthena will.
Smart Monitor tracks your search term groups 24/7. When rivals change bids, launch major offers, or drop out of auctions, you get an instant PPC alert.
Unmask hidden budget waste. Adthena gives you the clear, real-time insight needed to counter auction volatility and lock down your cost control.
Gain full visibility into CPC fluctuations across all your key financial search terms. Understand exactly where your money is going.
Quickly spot hidden pockets of inefficient spend. Instantly identify and execute critical keyword adjustments that save money.
Brand trust is everything, but competitors, affiliates, and resellers may be misusing your trademarks in ad copy. This can mislead customers, inflate CPCs, and disrupt your marketing strategy.
Adthena’s Infringement Tracker monitors brand term usage in ad copy, identifying when unauthorized parties use your trademarked terms.
Lowering CPCs -75% in 5 days
Sage used Adthena to automatically police brand bidding problems and renegotiate agreements with partners. Sage saw a 75% decrease in CPCs for brand terms in just 5 days, and a 33% decrease in partner impression share.
Boosting conversions 160%
Legal & General gained a complete view of the competitor space, supporting C-suite executives on strategy. The finance brand gained +60% in market share in the retirement category and +160% in conversions.
Insights lead to new products
Adthena’s search intelligence revealed what travellers were searching for and gaps in the market. The insurer developed three new product offerings, sustained ROI and lower CPCs during the pandemic
