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AI-powered Paid Search intelligence for
Pharma brands

Adthena cuts through the complexity of the pharma market, providing the strategic insights needed to eliminate bidding inefficiencies (HCP and DTC), guarantee regulatory compliance, and outmaneuver competitors with total confidence.

Pharma advertisers can stop guessing and start winning

Break regulatory blindness Regulatory restrictions and Google's limited data cripple your competitor intelligence. Adthena provides the full, compliant view.
Prevent DTA and HCP waste Overlap between HCP and DTC domains causes massive, wasted spend in the auctions. Instantly spot and separate these bidding inefficiencies.
Expose rival investment Determine exactly what competitors are spending and precisely where the gaps exist in their paid and organic strategies.
Compliance-first ad copy Navigate complex regulatory requirements. Ensure your ad copy is compliant on unbranded queries while maintaining competitive effectiveness.

Stop bidding against yourself

If you’re running a paid ad while owning the #1 organic result, or if your internal HCP/DTC domains are clashing—you are needlessly handing money away.

Brand Activator is the fix. We stop the internal leakage so you can bank the savings or fuel campaigns that actually drive new customers.

Take control of brand bidding
Take control of brand biddingAdthena's Ad hijacking detection

PPC Competitive Intelligence and optimize for compliance

monitor competitor strategies, ensure strict regulatory compliance, and safeguard your reputation. Gain critical market share insights and maintain total control over your Performance Max campaigns to drive growth and make informed, data-driven decisions.

Reaping the ROI in paid search

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.






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Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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