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AUS Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – AUS

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.4355400697
74.5644599303
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 8
92
8%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bikescootercity.com.au 26.7
scooterhut.com.au 22.27
iscooterglobal.com.au 12.51
harley-davidson.com 6.02
jayco.com.au 4.61
dillengerelectricbikes.com.au 3.32
99bikes.com.au 2.91
rideelectric.com.au 2.6
leitner.com.au 1.97
alibaba.com 1.77
others 15.32
  • bikescootercity.com.au - 26.7%
  • scooterhut.com.au - 22.27%
  • iscooterglobal.com.au - 12.51%
  • harley-davidson.com - 6.02%
  • jayco.com.au - 4.61%
  • dillengerelectricbikes.com.au - 3.32%
  • 99bikes.com.au - 2.91%
  • rideelectric.com.au - 2.6%
  • leitner.com.au - 1.97%
  • alibaba.com - 1.77%
  • others - 15.32%

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In the competitive landscape, bikescootercity.com.au leads with 26.7% click share, followed by scooterhut.com.au at 22.27%. Others collectively hold 15.32%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date bikescootercity.com.au iscooterglobal.com.au scooterhut.com.au rideelectric.com.au youi.com.au 99bikes.com.au harley-davidson.com dillengerelectricbikes.com.au alibaba.com leitner.com.au
2026/08/01 29% 12.71% 12.78% 3.2% 4.29% 6.22% 1.73% 1.85% 0.32% 0.22%
2026/08/02 22.39% 18.76% 21.14% 0% 1.47% 2.41% 4.47% 1.64% 0.54% 0.49%
2026/08/03 8.51% 21.92% 7.44% 0% 3.78% 4.43% 15.21% 2.71% 3.12% 0.44%
2026/08/04 8.58% 17.83% 15.38% 9.89% 2.16% 4.33% 4.04% 0.62% 0.58% 0.43%
2026/08/05 11.81% 20.92% 5.88% 22.42% 2.51% 4.15% 6.63% 6.34% 3.5% 0%
2026/08/06 23.8% 16.57% 7.8% 4.37% 3.31% 5.88% 0% 4.77% 1.38% 0.02%
2026/08/07 37.74% 17.5% 18.62% 6.36% 0.99% 4.73% 0% 2.67% 1.79% 0.01%
2026/08/08 26.9% 13.76% 31.55% 3.11% 0.92% 1.84% 4.73% 0.81% 3.58% 0%
2026/08/09 12.48% 2.76% 0.01% 4.34% 0.92% 4.98% 2.31% 2.13% 0.67% 0%
2026/08/10 36.28% 15.14% 0.02% 0% 4.76% 5.08% 2.78% 3.07% 0.93% 0%
2026/08/11 42.99% 16.24% 13.12% 4.92% 2.06% 1.69% 3.82% 1.09% 3.85% 0.07%
2026/08/12 20.81% 0.04% 2.9% 1.03% 5.74% 15.03% 0% 2.98% 0.82% 0%
2026/08/13 23.35% 37.52% 18.75% 0% 3.99% 5.43% 0% 0% 0% 0.27%
2026/08/14 23.34% 22.54% 26.87% 0.77% 5.24% 6.11% 0% 0.65% 0% 1.08%
2026/08/15 4.77% 53.83% 14.11% 0% 2.21% 0.42% 3.37% 1.44% 6.8% 0%
2026/08/16 8.73% 45.68% 4.43% 0.66% 2.17% 6.57% 3.6% 0% 0% 1.32%
2026/08/17 0.17% 0.21% 24.91% 0% 12.49% 0% 0% 7.45% 9.63% 1.43%
2026/08/18 8.22% 13.3% 12.16% 0% 5.02% 0% 5.8% 0.59% 0.82% 0%
2026/08/19 39.16% 0.06% 15.07% 0% 6.29% 9.45% 0% 0% 0% 0%
2026/08/20 28.11% 0.08% 11.76% 9.95% 5.43% 14.71% 0% 0% 2.62% 0%
2026/08/21 16.44% 35.34% 14.78% 18.06% 2.26% 0% 0% 0.36% 0% 0%
2026/08/22 27.71% 18.43% 15.06% 0% 1.93% 4.47% 3.42% 2.77% 2.67% 0.89%
2026/08/23 32.54% 9.29% 39.91% 1.11% 0.45% 1.6% 0% 1.59% 1.4% 0.06%
2026/08/24 38.2% 18.92% 16.5% 3.63% 1.55% 0.47% 2.97% 1.9% 1.32% 0%
2026/08/25 19.92% 8.25% 32.84% 5.24% 2.36% 0% 2.77% 3.73% 2.39% 0%
2026/08/26 12.22% 7.67% 10.66% 0.09% 1.6% 17.62% 2.85% 3.22% 1.49% 21.55%
2026/08/27 11.02% 0.06% 13.91% 39.39% 5.5% 0.39% 0% 0% 5.04% 0.4%
2026/08/28 15.15% 17.39% 18.45% 2.75% 1.74% 5.26% 0% 0.56% 0.49% 25.72%
2026/08/29 19.79% 27.64% 22.85% 3.1% 2.2% 3.07% 1.64% 0.54% 1.96% 0.09%
2026/08/30 18.47% 7.73% 17.66% 15.86% 1.48% 12.52% 3.24% 2.03% 0.62% 0.4%
2026/08/31 45.47% 13.72% 9.78% 2.74% 2.24% 1.52% 1.46% 0.15% 0% 0%
  • bikescootercity.com.au
  • iscooterglobal.com.au
  • scooterhut.com.au
  • rideelectric.com.au
  • youi.com.au
  • 99bikes.com.au
  • harley-davidson.com
  • dillengerelectricbikes.com.au
  • alibaba.com
  • leitner.com.au

Copyright © Adthena. All rights reserved.

In August 2026, bikescootercity.com.au led with fluctuating spend, peaking at 45.47%. iscooterglobal.com.au saw a mid-month surge, while scooterhut.com.au maintained steady growth. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 60
2026/08/02 61
2026/08/03 62
2026/08/04 53
2026/08/05 45
2026/08/06 50
2026/08/07 48
2026/08/08 52
2026/08/09 54
2026/08/10 48
2026/08/11 62
2026/08/12 45
2026/08/13 44
2026/08/14 41
2026/08/15 36
2026/08/16 40
2026/08/17 38
2026/08/18 49
2026/08/19 31
2026/08/20 35
2026/08/21 42
2026/08/22 47
2026/08/23 51
2026/08/24 61
2026/08/25 43
2026/08/26 54
2026/08/27 39
2026/08/28 48
2026/08/29 46
2026/08/30 49
2026/08/31 44

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August began with 60 advertisers, peaking at 62 on the 3rd and 11th. A mid-month dip saw numbers fall to 31 on the 19th. The month concluded with 44 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
scooterhut.com.au 6.32%
leitner.com.au 4.03%
jayco.com.au 3.03%
aliexpress.com 0.91%
emovebikes.com.au 0.49%
alibaba.com -0.84%
dillengerelectricbikes.com.au -1.48%
snowyrivercaravans.com.au -1.58%
harley-davidson.com -2.13%
iscooterglobal.com.au -5.52%

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Scooterhut.com.au surged with a 6.32% click share increase, while iscooterglobal.com.au plummeted by 5.52%. Jayco.com.au and leitner.com.au also saw positive gains, contrasting with declines for harley-davidson.com and others.

Campaign Efficiency

AUS Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bikescootercity.com.au iscooterglobal.com.au scooterhut.com.au 99bikes.com.au rideelectric.com.au jayco.com.au harley-davidson.com dillengerelectricbikes.com.au alibaba.com leitner.com.au
2026/08/01 34.55% 10.41% 12.08% 7.49% 3.05% 1.48% 1.65% 4.44% 0.49% 0.21%
2026/08/02 26.63% 18.64% 18.65% 3.05% 0% 1.31% 4.37% 3.48% 0.89% 0.4%
2026/08/03 20.04% 21.15% 7.07% 4.07% 0% 1.73% 13.5% 5.19% 4.45% 0.35%
2026/08/04 11.14% 22.28% 14.86% 5.46% 5.52% 2.43% 4.06% 1.21% 1.21% 0.38%
2026/08/05 13.18% 26.34% 5.21% 5.21% 15.56% 1.7% 5.7% 10.65% 4.26% 0%
2026/08/06 29.6% 16.44% 6.58% 7.03% 3.29% 2.81% 0% 9.14% 2.18% 0.03%
2026/08/07 37.62% 20.76% 19.46% 5.48% 3.23% 0.85% 0% 4.67% 2.55% 0.01%
2026/08/08 27.83% 17.04% 23.52% 2.39% 2.16% 0% 3.54% 1.41% 4.75% 0%
2026/08/09 17.91% 3.59% 0% 7.77% 3.58% 1.17% 1.96% 4.68% 0.9% 0%
2026/08/10 46.24% 16.81% 0.01% 6.35% 0% 1.37% 2.3% 6.18% 1.06% 0%
2026/08/11 43.71% 18.45% 15.1% 2.06% 3.35% 0.55% 2.75% 2.19% 4.22% 0.1%
2026/08/12 31.02% 0.03% 4.8% 21.39% 0.64% 0% 0% 7% 1.75% 0%
2026/08/13 30.61% 36.73% 18.36% 6.15% 0.01% 0% 0% 0% 0% 0.36%
2026/08/14 25.48% 25.47% 25.43% 9.06% 0.5% 1.39% 0% 1.39% 0% 1.09%
2026/08/15 6.96% 48.4% 13.83% 0.65% 0% 0.75% 3.78% 3.01% 9.76% 0%
2026/08/16 13.48% 38.79% 6.71% 6.69% 0.4% 2.21% 3.66% 0% 0% 1.19%
2026/08/17 0.18% 0.21% 24.23% 0% 0% 7.91% 0% 15.82% 15.82% 1.44%
2026/08/18 9.7% 9.68% 9.65% 0% 0% 6.3% 5.27% 1.05% 1.57% 0%
2026/08/19 45.71% 0.07% 15.25% 15.22% 0% 4.98% 0% 0% 0% 0%
2026/08/20 28.84% 0.06% 9.63% 19.18% 9.59% 6.27% 0% 0% 4.71% 0%
2026/08/21 21.01% 37.81% 12.61% 0% 14.64% 4.12% 0% 0.69% 0% 0%
2026/08/22 32.17% 19.71% 14.77% 5.07% 0% 1.61% 2.69% 4.43% 3.22% 0.59%
2026/08/23 38.06% 9.31% 34.1% 1.55% 1.55% 1.52% 0% 2.53% 2.03% 0.09%
2026/08/24 40.64% 19.27% 15.7% 0.43% 2.77% 1.81% 2.53% 3.62% 1.7% 0%
2026/08/25 28.35% 9.28% 27.78% 0% 4.63% 3.28% 2.53% 8.07% 4.29% 0%
2026/08/26 12.83% 7.79% 8.29% 8.48% 0.07% 0.74% 2.47% 5.54% 1.85% 20.23%
2026/08/27 16.82% 0.05% 13.39% 0.49% 31.61% 8.2% 0% 0% 8.2% 0.4%
2026/08/28 20.01% 20% 17.88% 5.27% 2% 1.12% 0% 0.91% 0.65% 21.38%
2026/08/29 30.12% 27.63% 19.34% 2.85% 2.76% 1.35% 1.51% 1.44% 2.26% 0.09%
2026/08/30 20.75% 10.37% 15.54% 16.25% 7.7% 1.69% 2.83% 4.23% 0.85% 0.31%
2026/08/31 55.9% 14.5% 8.28% 2.11% 2.07% 1.92% 1.13% 0.34% 0% 0%
  • bikescootercity.com.au
  • iscooterglobal.com.au
  • scooterhut.com.au
  • 99bikes.com.au
  • rideelectric.com.au
  • jayco.com.au
  • harley-davidson.com
  • dillengerelectricbikes.com.au
  • alibaba.com
  • leitner.com.au

Copyright © Adthena. All rights reserved.

In August 2026, bikescootercity.com.au led with fluctuating impressions, peaking at 55.90% on the 31st. iscooterglobal.com.au and scooterhut.com.au showed varied trends, while 99bikes.com.au and rideelectric.com.au had modest shares. The month ended with bikescootercity.com.au dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    Electric bike conversion kits-AliExpress https://www.aliexpress.com

    This article explores electric bike conversion kits, focusing on compatibility, installation, key features, and user experiences to help riders choose the best kit for their 29” mountain or road bike.

  2. 2
    Electric Scooter Shop Sumner | E Scooters From $799 https://www.bikescootercity.com.au

    Electric scooters from $799 in stock. We beat verified competitor prices. Rated 4.5 stars from 3,348 reviews. Real stores with real service backup.

  3. 3
    New and Used Jayco Stock | Find New & Used Jayco Caravans https://www.caravancampingsales.com.au

    Browse the Range of New & Used Stock - Enquire Online!

  4. 4
    Jayco Caravan Range https://www.jayco.com.au › jayco › caravans

    View The 2026 Range Today — Adventure Awaits! Discover The Quality & Innovation Of A Jayco Caravan. Start Planning Your Next...

  5. 5
    Looking for a new Caravan? | Also Check Out MDC Caravans https://www.marketdirect.com.au

    Quality & Affordable Camper Trailers and Offroad Caravans for Sale

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In the competitive landscape of Google PPC, AliExpress captivates with electric bike conversion kits, emphasizing compatibility and user experiences. Bike Scooter City entices with affordable electric scooters, boasting a 4.5-star rating. Jayco and Caravan Camping Sales highlight their extensive caravan range, promising adventure and innovation. Market Direct offers quality, affordable offroad caravans, appealing to budget-conscious adventurers.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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