AUS Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	5.15149259287
	94.8485074071

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	25
	75

25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	24%
Transactional	1%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	22%

Market Exposure

Share of Clicks for top 10 AUS Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
boatsales.com.au	22.48
iscooterglobal.com.au	14.55
bikescootercity.com.au	9.6
jayco.com.au	4.9
scooterhut.com.au	4.54
dillengerelectricbikes.com.au	4.02
boatsonline.com.au	3.59
99bikes.com.au	2.56
ezytrail.com.au	2.5
marketdirect.com.au	2.09
others	29.17

boatsales.com.au - 22.48%
iscooterglobal.com.au - 14.55%
bikescootercity.com.au - 9.6%
jayco.com.au - 4.9%
scooterhut.com.au - 4.54%
dillengerelectricbikes.com.au - 4.02%
boatsonline.com.au - 3.59%
99bikes.com.au - 2.56%
ezytrail.com.au - 2.5%
marketdirect.com.au - 2.09%
others - 29.17%

In the competitive landscape of Google’s PPC for the automotive and motorcycles industry, “boatsales.com.au” leads with a 22.48% click share. “iscooterglobal.com.au” follows at 14.55%, while “bikescootercity.com.au” captures 9.6%. Notably, “others” collectively hold the largest share at 29.17%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	bikescootercity.com.au	iscooterglobal.com.au	youi.com.au	clubmarine.com.au	newwavemarine.com.au	ezytrail.com.au	marketdirect.com.au	99bikes.com.au	scooterhut.com.au	boatsales.com.au
2025/12/01	10.99%	23.19%	4.36%	3.48%	4.03%	6%	7.65%	0%	9.32%	2.85%
2025/12/02	12.76%	10.1%	9.06%	5.79%	4.67%	5.6%	6.68%	0%	0%	5.04%
2025/12/03	7.25%	20.76%	3%	2.57%	2.25%	4.15%	3.08%	0.36%	4.67%	2.88%
2025/12/04	0.06%	19.11%	7.49%	8.12%	6.96%	4.92%	3.85%	5.33%	4.93%	1.45%
2025/12/05	11.11%	24.84%	8%	4.63%	4.39%	4.35%	3.59%	3.58%	13.4%	1.08%
2025/12/06	10.82%	29.25%	4.13%	5.99%	4.66%	2.61%	3.38%	0.01%	13.94%	4.45%
2025/12/07	7%	21.16%	1.35%	6.19%	4.35%	4.06%	3.03%	0.01%	15.35%	4.01%
2025/12/08	11.81%	27.84%	7.28%	4.13%	3.01%	3.76%	1.86%	3.65%	0.01%	3.08%
2025/12/09	10.76%	20.39%	10.82%	7.37%	4.17%	3.84%	4.83%	4.23%	3.62%	4.62%
2025/12/10	16.75%	16.19%	10.97%	5.44%	2.94%	4.08%	3.48%	3.99%	10.58%	4.26%
2025/12/11	5.27%	13.07%	14.72%	8.93%	4.06%	2.59%	3.29%	5.79%	2.02%	0.95%
2025/12/12	6.16%	25.1%	13.08%	5.97%	4.23%	2.18%	2.33%	9.09%	8.09%	2%
2025/12/13	4.17%	21.69%	6.16%	4.39%	2.86%	0.78%	2.22%	9.82%	6.94%	3.03%
2025/12/14	11.82%	15.56%	0.96%	6.69%	4.96%	4.22%	5.35%	0%	7.64%	5.59%
2025/12/15	7.95%	16.99%	12.6%	9.14%	6.57%	2.68%	1.55%	1.82%	4.71%	5.93%
2025/12/16	0.49%	29.58%	10.5%	4.02%	3.43%	1.55%	1.65%	0.48%	0.01%	3.15%
2025/12/17	4.85%	25.8%	8.64%	5.08%	2.6%	0.98%	1.51%	1.84%	0.01%	2.43%
2025/12/18	15.31%	31.78%	6.12%	3.09%	1.86%	2.21%	1.78%	0%	2.3%	0.43%
2025/12/19	12.85%	36.69%	7.7%	3.85%	2.96%	3.31%	2.16%	3.03%	4.38%	0.58%
2025/12/20	11.78%	36.13%	5.29%	4.27%	2.81%	0.51%	1.75%	5.13%	7.96%	2.1%
2025/12/21	6.14%	10.64%	1.27%	4.85%	3.86%	2.93%	4.78%	4.4%	13.72%	2.94%
2025/12/22	7.3%	10.79%	9%	6.13%	3.52%	3.75%	2.58%	1.72%	0%	3.33%
2025/12/23	24.77%	20.03%	6.49%	3.6%	3.53%	1.67%	3.53%	3.71%	0%	2.9%
2025/12/24	8.79%	18.94%	4.4%	5.1%	3.73%	3.87%	0.96%	0.01%	2.93%	3.61%
2025/12/25	20.58%	18.47%	2.21%	4.64%	3.2%	6.89%	1.47%	0.01%	5.08%	2.75%
2025/12/26	16.6%	14.95%	3.77%	3.16%	2.31%	6.31%	0.82%	3.95%	0.01%	2.08%
2025/12/27	11.58%	38.94%	2.88%	2.67%	2.36%	0.86%	0.57%	8.3%	1.75%	2.68%
2025/12/28	5.55%	48.39%	1%	2.79%	2.23%	1.78%	0.64%	2.69%	0.01%	2.2%
2025/12/29	6.67%	45.51%	6.89%	2.58%	1.82%	2.24%	2.56%	0.92%	0.01%	3.17%
2025/12/30	24.59%	23.79%	6.14%	4.97%	2.81%	3.64%	2.01%	0.01%	2.66%	2.07%
2025/12/31	12.33%	10.75%	8.37%	5.65%	3.36%	2.07%	1.29%	0.01%	0.01%	0%

bikescootercity.com.au
iscooterglobal.com.au
youi.com.au
clubmarine.com.au
newwavemarine.com.au
ezytrail.com.au
marketdirect.com.au
99bikes.com.au
scooterhut.com.au
boatsales.com.au

In December 2025, iscooterglobal.com.au dominated PPC spend, peaking at 48.39 on the 28th. bikescootercity.com.au saw fluctuations, ending strong at 12.33. scooterhut.com.au had sporadic activity, with notable peaks mid-month.

Market Exposure

Competitor Count for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	57
2025/12/02	51
2025/12/03	65
2025/12/04	53
2025/12/05	52
2025/12/06	47
2025/12/07	58
2025/12/08	56
2025/12/09	49
2025/12/10	51
2025/12/11	53
2025/12/12	49
2025/12/13	58
2025/12/14	50
2025/12/15	49
2025/12/16	51
2025/12/17	56
2025/12/18	60
2025/12/19	62
2025/12/20	65
2025/12/21	65
2025/12/22	69
2025/12/23	65
2025/12/24	67
2025/12/25	66
2025/12/26	68
2025/12/27	59
2025/12/28	59
2025/12/29	55
2025/12/30	54
2025/12/31	58

December began with 57 advertisers, fluctuating throughout the month. Mid-month saw a rise, peaking at 69 on December 22. The month concluded with 58 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
bikescootercity.com.au	6.18%
harley-davidson.com	3.41%
iscooterglobal.com.au	3.05%
dirodi.com.au	2.18%
alibaba.com	1.58%
boatsonline.com.au	-1.16%
99bikes.com.au	-1.26%
snowyrivercaravans.com.au	-1.71%
scooterhut.com.au	-2.87%
boatsales.com.au	-9.99%

Boatsales.com.au saw a significant drop of 9.99%, while bikescootercity.com.au surged by 6.18%. Harley-davidson.com gained 3.41%, and iscooterglobal.com.au rose by 3.05%.

Campaign Efficiency

AUS Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	dirodi.com.au	bikescootercity.com.au	iscooterglobal.com.au	ezytrail.com.au	dillengerelectricbikes.com.au	stonegateindustries.com.au	marketdirect.com.au	99bikes.com.au	scooterhut.com.au	boatsales.com.au
2025/12/01	0%	9.05%	21.23%	10%	3.68%	1.33%	9.67%	0%	8.1%	8.22%
2025/12/02	0%	9.27%	7.62%	8.66%	4.55%	2.47%	6.8%	0%	0%	15.47%
2025/12/03	3.9%	5.78%	17.78%	4.22%	1.44%	1.06%	3.95%	0.58%	2.59%	7.09%
2025/12/04	0%	0.05%	21.29%	7.96%	4.31%	0.54%	4.52%	8.06%	6.57%	3.03%
2025/12/05	0%	11.76%	27.58%	5.43%	2.66%	5.03%	4.41%	6.45%	10.52%	2.73%
2025/12/06	0%	11.41%	31.88%	2.72%	2.06%	0%	4.17%	0.01%	10.22%	14.28%
2025/12/07	0%	5.79%	24.14%	6.17%	2.86%	1.5%	4.05%	0.01%	11.34%	11.74%
2025/12/08	0%	11.03%	27.01%	4.03%	5.44%	2.85%	2%	5.51%	0.01%	9.24%
2025/12/09	0%	10.84%	21.67%	4.46%	4.91%	0.89%	5.72%	5.5%	5.42%	15.75%
2025/12/10	0%	15.69%	15.72%	5.37%	4.74%	2.54%	4.2%	5.23%	10.45%	15.05%
2025/12/11	0%	7.14%	14.29%	4.22%	4.3%	13.66%	4.09%	8.71%	1.62%	3.01%
2025/12/12	0%	7.78%	26.73%	3.79%	4.46%	0%	2.97%	12.63%	6.33%	4.27%
2025/12/13	0%	3%	20.06%	0.98%	2.7%	1.4%	2.34%	13.21%	5.97%	8.08%
2025/12/14	0%	11.79%	13%	5.24%	7.46%	1.3%	5.79%	0%	5.3%	14.92%
2025/12/15	0%	9.64%	19.89%	3.76%	4%	1.09%	1.76%	1.49%	6.63%	19.06%
2025/12/16	6.79%	1.05%	30.46%	1.86%	3.65%	11.7%	1.86%	1.02%	0.01%	10.85%
2025/12/17	6.03%	4.05%	27.88%	1.23%	2.03%	0.33%	1.89%	4.02%	0.01%	8.48%
2025/12/18	0%	15.77%	30.88%	2.15%	4.56%	1.83%	1.81%	0%	3.02%	1.03%
2025/12/19	0%	14.57%	35.98%	4.05%	1.47%	1.85%	2.29%	5.82%	5.82%	1.51%
2025/12/20	0%	12.34%	34.98%	0.87%	4.52%	0.22%	2.03%	6.46%	5.28%	6.13%
2025/12/21	0%	4.14%	9.17%	3.06%	8.75%	11.87%	5.78%	5.07%	8.26%	8.26%
2025/12/22	0%	6.48%	9%	5.11%	7.2%	3.73%	2.94%	2.02%	0%	9.58%
2025/12/23	4.86%	24.13%	19.47%	2.4%	2.61%	0.53%	3.73%	3.97%	0%	9.07%
2025/12/24	10.22%	9.13%	17.84%	5.1%	3.44%	1.53%	0.84%	0.01%	3.41%	9.43%
2025/12/25	4.27%	19.01%	14.91%	7.82%	2.01%	0.79%	1.29%	0.01%	5.7%	6.85%
2025/12/26	6.73%	16.22%	13.27%	7.17%	4.98%	3.76%	0.74%	5%	0.01%	5.2%
2025/12/27	3.2%	11.16%	36.07%	0.88%	1.72%	0%	0.53%	10.45%	2.14%	6.55%
2025/12/28	0%	5.7%	43.16%	2.1%	4.91%	0%	0.57%	4.64%	0.01%	5.78%
2025/12/29	6.78%	6.86%	41.45%	2.47%	5.75%	3.3%	2.72%	0.68%	0.01%	8.63%
2025/12/30	10.83%	25.76%	22.45%	4.14%	2.71%	1.38%	2.21%	0.01%	3.37%	4.74%
2025/12/31	16.88%	11.27%	10.86%	6.04%	5.1%	1.51%	1.51%	0.01%	0.01%	0%

dirodi.com.au
bikescootercity.com.au
iscooterglobal.com.au
ezytrail.com.au
dillengerelectricbikes.com.au
stonegateindustries.com.au
marketdirect.com.au
99bikes.com.au
scooterhut.com.au
boatsales.com.au

In December 2025, iscooterglobal.com.au dominated with a peak impression share of 43.16% on the 28th. dirodi.com.au surged to 16.88% by month-end, while bikescootercity.com.au reached 25.76% on the 30th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc. - Last month

1
Electric Hybrid Bikes For Sale https://www.99bikes.com.au
We are E-Bikes Experts — Bike Shops Across Australia, as Well as the Best Price on Electric Bicycles Online. The Best Range of Electric Bikes for all Riders | Adults & Kids Models...
2
E Scooters Australia https://www.bikescootercity.com.au
Unleash the Dragon GTR V2 — Satisfaction Guaranteed. One Year Australian Warranty. Fast Delivery. Visit Our Workshop. Cheap Mountain Bikes, Electric Bikes, E-Scooters, Folding Bikes -- Bike Scooter City.
3
Boats for Sale Australia - Boat Sales & Boat Buying https://www.boatsonline.com.au
Browse 18992 boats for sale or sell your boat on Boats Online
4
Pro Scooters Australia - Best Scooters At Best Prices https://www.scootercrew.com.au › scootercrew
Carefully Curated Product Range, Excellent Advice, Flexible Payment, Fast Shipping. Online scooter shop and sales. Based in Browns Plains and shipping...
5
Scooter Hut Christmas Sale - Christmas Sale Is On Now https://www.scooterhut.com.au
Australia's Top E-Scooter Store. Free Metro Delivery, 12-Month Warranty And 30-Day Returns

In the competitive landscape of Google PPC, 99bikes.com.au shines with its expertise in electric bikes, offering a wide range for all ages. Meanwhile, bikescootercity.com.au captivates with its promise of satisfaction and fast delivery for e-scooters. Boatsonline.com.au provides an extensive selection of boats, while scootercrew.com.au and scooterhut.com.au focus on curated scooter collections and enticing sales, respectively.

Frequently Asked Questions

Why is the AUS Automotive Motorcycles, Boats, etc. December 2025 Report useful and how should I use it?

Why is the AUS Automotive Motorcycles, Boats, etc. December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Data within the AUS Automotive Motorcycles, Boats, etc. December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The AUS Automotive Motorcycles, Boats, etc. December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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The AUS Automotive Motorcycles, Boats, etc. December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis December 2025