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AUS Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – AUS

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.7904172716
80.2095827284
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 8
92
8%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 5%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bikescootercity.com.au 17.42
scooterhut.com.au 14.69
iscooterglobal.com.au 11.27
harley-davidson.com 6.57
99bikes.com.au 6.39
dillengerelectricbikes.com.au 5.35
electricbikesbrisbane.com.au 4.64
jayco.com.au 4.17
alibaba.com 3.02
rideelectric.com.au 2.5
others 23.98
  • bikescootercity.com.au - 17.42%
  • scooterhut.com.au - 14.69%
  • iscooterglobal.com.au - 11.27%
  • harley-davidson.com - 6.57%
  • 99bikes.com.au - 6.39%
  • dillengerelectricbikes.com.au - 5.35%
  • electricbikesbrisbane.com.au - 4.64%
  • jayco.com.au - 4.17%
  • alibaba.com - 3.02%
  • rideelectric.com.au - 2.5%
  • others - 23.98%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for the automotive sector, bikescootercity.com.au leads with 17.42% click share. Scooterhut.com.au follows at 14.69%, while iscooterglobal.com.au captures 11.27%. Others collectively hold 23.98%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date iscooterglobal.com.au 99bikes.com.au bikescootercity.com.au scooterhut.com.au youi.com.au dillengerelectricbikes.com.au lekkerbikes.com.au rideelectric.com.au harley-davidson.com electricbikesbrisbane.com.au
2026/07/01 7.79% 9.54% 20.5% 22.95% 2.75% 3.54% 0% 0% 7.75% 0%
2026/07/02 39.48% 4.13% 34.77% 8.02% 1.63% 0.42% 0.01% 0% 0% 0%
2026/07/03 52.56% 2.85% 20.92% 9.34% 1.85% 1.46% 0.01% 0% 0% 0%
2026/07/04 10.47% 16.66% 7.69% 15.59% 4.74% 3.93% 0% 0% 6.24% 0%
2026/07/05 3.37% 9.21% 3.8% 6.63% 0.35% 3.72% 12.61% 0% 3.94% 0%
2026/07/06 41.01% 6.06% 18% 16.45% 1.12% 2.77% 0.07% 0% 2.26% 0%
2026/07/07 14.69% 8.53% 5.27% 7.46% 3.73% 7.96% 0.02% 0% 7.23% 0%
2026/07/08 16.33% 16.84% 25.9% 12.25% 1.89% 2.24% 0% 0% 0.85% 0%
2026/07/09 11.35% 1.39% 25.67% 13.66% 2.45% 5.88% 0.55% 0% 8.62% 0%
2026/07/10 8.09% 5.98% 17.66% 12.44% 2.21% 6.07% 0.64% 11.77% 2.76% 0.13%
2026/07/11 6.17% 10.79% 9.1% 7.36% 2.87% 1.57% 1% 0.1% 6.1% 0.15%
2026/07/12 9.13% 13.12% 8.06% 5.67% 0.22% 1.56% 19.52% 7.09% 3.28% 0%
2026/07/13 18.27% 10.74% 8.4% 19.81% 1.7% 2.82% 0.12% 2.08% 1.97% 0%
2026/07/14 7.72% 8.15% 7.77% 9.42% 1.7% 3.62% 0.03% 4.51% 2.53% 40.64%
2026/07/15 24.4% 6.83% 18.91% 11.4% 2.25% 0.88% 0% 9.05% 1.99% 0%
2026/07/16 0.02% 0.89% 0.03% 0.04% 12.77% 6.33% 1.66% 0% 0% 0%
2026/07/17 23.03% 13.78% 2.68% 9.93% 4.73% 0.39% 0.6% 0% 0% 0%
2026/07/18 25.19% 3.19% 24.37% 17.43% 3.68% 0% 0.61% 9.8% 4.15% 0%
2026/07/19 22.83% 4.73% 31.57% 2.4% 0.42% 0.7% 0.18% 13.18% 4.53% 0%
2026/07/20 0.01% 7.42% 10.52% 10.96% 7.88% 0% 0.47% 4.65% 11.68% 0%
2026/07/21 7.64% 8.06% 7.72% 9.32% 1.69% 3.58% 0.03% 4.46% 2.5% 40.22%
2026/07/22 15.48% 5.19% 22.12% 8.89% 3.57% 1.98% 0.24% 6.65% 3.68% 10.09%
2026/07/23 12.26% 5.64% 20.7% 10.94% 2.99% 1.91% 0.3% 0.23% 0% 19.07%
2026/07/24 12.29% 4.66% 11.58% 6.35% 2.72% 2.55% 0.45% 16.66% 0% 0.07%
2026/07/25 8.24% 6.58% 5.63% 14.87% 3.39% 2.63% 0.32% 10.01% 3.72% 13.13%
2026/07/26 4.67% 7.25% 9.91% 5.61% 2.69% 2.1% 0.17% 13.64% 2.78% 17.89%
2026/07/27 13.97% 9.72% 16.4% 7.82% 3.02% 1.06% 23.66% 0% 5.16% 0%
2026/07/28 0% 7.09% 19.93% 13.46% 4.7% 1.07% 0.34% 10.45% 5.57% 0%
2026/07/29 25.12% 7.17% 24.74% 14.38% 3.44% 0.44% 0% 0% 2.42% 0%
2026/07/30 2.45% 12.7% 21.77% 20.42% 4.63% 4.43% 0.8% 0.15% 0% 0.22%
2026/07/31 33.64% 19.49% 13.72% 12.55% 3.58% 1.73% 0.21% 0% 0% 0%
  • iscooterglobal.com.au
  • 99bikes.com.au
  • bikescootercity.com.au
  • scooterhut.com.au
  • youi.com.au
  • dillengerelectricbikes.com.au
  • lekkerbikes.com.au
  • rideelectric.com.au
  • harley-davidson.com
  • electricbikesbrisbane.com.au

Copyright © Adthena. All rights reserved.

In July 2026, iscooterglobal.com.au saw fluctuating PPC spend, peaking mid-month. Meanwhile, electricbikesbrisbane.com.au had notable spikes on the 14th and 21st. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 50
2026/07/02 50
2026/07/03 60
2026/07/04 56
2026/07/05 64
2026/07/06 58
2026/07/07 58
2026/07/08 59
2026/07/09 65
2026/07/10 66
2026/07/11 72
2026/07/12 71
2026/07/13 67
2026/07/14 69
2026/07/15 61
2026/07/16 55
2026/07/17 47
2026/07/18 46
2026/07/19 57
2026/07/20 52
2026/07/21 69
2026/07/22 62
2026/07/23 71
2026/07/24 70
2026/07/25 72
2026/07/26 72
2026/07/27 55
2026/07/28 60
2026/07/29 50
2026/07/30 54
2026/07/31 50

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July began with 50 advertisers, peaking at 72 mid-month. A decline followed, ending at 50.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bikescootercity.com.au 6.37%
electricbikesbrisbane.com.au 4.41%
rideelectric.com.au 2.18%
harleyheaven.com.au 1.65%
scootervillage.com.au 0.85%
99bikes.com.au -1.38%
alibaba.com -1.65%
leitner.com.au -1.74%
iscooterglobal.com.au -2.59%
dillengerelectricbikes.com.au -2.86%

Copyright © Adthena. All rights reserved.

In the past month, bikescootercity.com.au surged with a 6.37% click share increase, while dillengerelectricbikes.com.au faced a 2.86% decline.

Campaign Efficiency

AUS Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date iscooterglobal.com.au 99bikes.com.au bikescootercity.com.au scooterhut.com.au dillengerelectricbikes.com.au leitner.com.au alibaba.com rideelectric.com.au harley-davidson.com electricbikesbrisbane.com.au
2026/07/01 10.28% 12.18% 25.57% 13.71% 7.29% 0.14% 1.15% 0% 7.5% 0%
2026/07/02 33.73% 5.22% 40.76% 9.84% 0.92% 0.01% 0% 0% 0% 0%
2026/07/03 40.27% 2.76% 30.51% 10.98% 3.19% 0% 1.21% 0% 0% 0%
2026/07/04 7.67% 21.83% 5.56% 15.34% 9.4% 0% 7.52% 0% 6.29% 0%
2026/07/05 5.37% 7.76% 4.98% 4.98% 7.32% 29.69% 4.89% 0% 3.63% 0%
2026/07/06 38.64% 6.79% 20.14% 15.48% 5.75% 0.11% 3.81% 0% 2.22% 0%
2026/07/07 14.96% 8.76% 5.99% 8.99% 14.68% 0% 13.73% 0% 6.55% 0%
2026/07/08 16.29% 17.22% 25.87% 12.07% 4.51% 0% 5.36% 0% 0.94% 0%
2026/07/09 8.28% 1.14% 16.57% 12.43% 13.54% 0.47% 1.15% 0% 9.06% 0.27%
2026/07/10 10.21% 6.4% 15.32% 10.22% 13.77% 0.66% 5.64% 7.84% 2.79% 0.08%
2026/07/11 6.51% 13.23% 5.57% 6.81% 3.18% 0% 10.62% 0.14% 6.08% 0.09%
2026/07/12 11.19% 9.79% 9.32% 5.6% 4.27% 6.74% 4.11% 5.76% 4.08% 0%
2026/07/13 17.46% 11.61% 6.99% 15.72% 6% 0.59% 4.7% 2.69% 1.91% 0%
2026/07/14 7.47% 14.4% 9.09% 7.48% 7.82% 0.48% 1.95% 2.31% 2.45% 22.43%
2026/07/15 13.79% 7.39% 24% 12.01% 1.96% 0.1% 1.64% 9.97% 2.19% 0%
2026/07/16 0.02% 1.39% 0.03% 0.04% 18.51% 1.65% 20.36% 0% 0% 0%
2026/07/17 28.13% 14.34% 4.7% 9.39% 0.77% 0% 0% 0% 0% 0%
2026/07/18 13.89% 3.59% 38.2% 20.84% 0% 0.38% 0% 10.47% 4.14% 0%
2026/07/19 12.49% 6.56% 43.73% 3.13% 1.53% 0.1% 0.28% 9.32% 5.12% 0%
2026/07/20 0.01% 8.49% 16.97% 8.5% 0% 0.27% 0% 8.49% 13.92% 0%
2026/07/21 7.47% 14.4% 9.09% 7.48% 7.82% 0.48% 1.95% 2.31% 2.45% 22.43%
2026/07/22 12.77% 6.46% 25.75% 7.93% 4.86% 0.22% 3.42% 7.89% 4.33% 5.97%
2026/07/23 13.31% 6.35% 20.41% 12.45% 4.74% 0.11% 4.92% 0.09% 0% 11.52%
2026/07/24 11.03% 5.45% 11.03% 5.4% 5.77% 13.52% 8.95% 13.27% 0% 0.11%
2026/07/25 9.38% 13.09% 4.32% 12.66% 5.17% 0.26% 5.17% 9.54% 3.46% 6.29%
2026/07/26 4.02% 8.26% 10.76% 6.18% 4.98% 0.4% 4.21% 12.62% 2.94% 10.68%
2026/07/27 16.37% 14.47% 13.88% 9.39% 2.65% 0% 1.51% 0% 6.32% 0%
2026/07/28 0% 9.49% 18.2% 13.65% 2.48% 0.44% 0.79% 6.78% 7.46% 0%
2026/07/29 19.83% 9.39% 32.87% 14.09% 1.15% 0.23% 0.38% 0% 2.57% 0%
2026/07/30 4.12% 14.48% 24.74% 16.51% 8.76% 0.33% 7.42% 0.13% 0% 0.13%
2026/07/31 25.56% 21.54% 21.51% 12.79% 4.18% 0.37% 0.21% 0.07% 0% 0%
  • iscooterglobal.com.au
  • 99bikes.com.au
  • bikescootercity.com.au
  • scooterhut.com.au
  • dillengerelectricbikes.com.au
  • leitner.com.au
  • alibaba.com
  • rideelectric.com.au
  • harley-davidson.com
  • electricbikesbrisbane.com.au

Copyright © Adthena. All rights reserved.

In July 2026, iscooterglobal.com.au saw fluctuating impressions, peaking at 40.27% on July 3rd. bikescootercity.com.au had a strong presence, especially on July 2nd with 40.76%. By month’s end, 99bikes.com.au surged to 21.54%, while scooterhut.com.au maintained steady visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    99 Bikes | Electric Scooters - Best Price Guarantee https://www.99bikes.com.au

    Our Range of Electric Scooters for Sale. Segway Range at great prices

  2. 2
    Electric bike conversion kit-AliExpress https://www.aliexpress.com

    This article reviews electric bike conversion kits for 29” bikes, comparing motor types, battery performance, and user feedback to help you choose the most efficient and compatible kit for your mountain bike.

  3. 3
    Honda Off Road Dirt Bikes https://motorcycles.honda.com.au › honda › competition

    Visit a Showroom Today — Explore The Honda CRF250R! Test Ride Your New Honda Today. Discover Unbeatable Value On The 25YM Honda CRF250R Competition Bike. Japanese...

  4. 4
    Sale Is On Now | Australia's Best Commuters https://www.scooterhut.com.au

    Australia's Largest Scooter Store: Shop A Our Range Of Electric Scooters And...

  5. 5
    Shop Scooters Online, Fast Australia Wide Shipping https://www.scootervillage.com.au

    Whether you are just learning to ride or want to take your experience to the next level, our scooter shop covers all your scooting needs Buy scooters, parts, and apparel from an Aussie store, owned and operated by pros. Authorised Dealer.

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In the competitive world of Google PPC, 99 Bikes leads with a promise of the best price guarantee on electric scooters. AliExpress offers detailed reviews on electric bike conversion kits, aiding informed decisions. Honda entices with test rides of their CRF250R dirt bikes, emphasizing unbeatable value. Scooter Hut highlights its vast range of electric scooters, while Scooter Village caters to all scooting needs with fast shipping and expert advice.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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