Why is the AUS Automotive Motorcycles, Boats, etc. June 2026 Report useful and how should I use it?

Why is the AUS Automotive Motorcycles, Boats, etc. June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Automotive Motorcycles, Boats, etc. June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Automotive Motorcycles, Boats, etc. June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Automotive Motorcycles, Boats, etc. June 2026 Report?

The AUS Automotive Motorcycles, Boats, etc. June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Motorcycles, Boats, etc. June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Automotive Motorcycles, Boats, etc. June 2026 Report for?

The AUS Automotive Motorcycles, Boats, etc. June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	19.803314024
	80.196685976

19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	9
	91

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	3%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 AUS Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bikescootercity.com.au	17.74
scooterhut.com.au	8.9
leitner.com.au	7.89
99bikes.com.au	7.57
iscooterglobal.com.au	7.44
lekkerbikes.com.au	6.68
dillengerelectricbikes.com.au	4.68
austrackcampers.com.au	3.44
aliexpress.com	3.25
harley-davidson.com	3.23
others	29.18

bikescootercity.com.au - 17.74%
scooterhut.com.au - 8.9%
leitner.com.au - 7.89%
99bikes.com.au - 7.57%
iscooterglobal.com.au - 7.44%
lekkerbikes.com.au - 6.68%
dillengerelectricbikes.com.au - 4.68%
austrackcampers.com.au - 3.44%
aliexpress.com - 3.25%
harley-davidson.com - 3.23%
others - 29.18%

In the PPC landscape, bikescootercity.com.au leads with 17.74% click share, while ‘others’ collectively hold 29.18%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	iscooterglobal.com.au	bikescootercity.com.au	scooterhut.com.au	99bikes.com.au	austrackcampers.com.au	aliexpress.com	addmotor.com.au	leitner.com.au	lekkerbikes.com.au	rideelectric.com.au
2026/06/01	7.52%	10.46%	0.01%	5.87%	3.96%	4.31%	2.93%	9.2%	10.17%	6.06%
2026/06/02	12.86%	19.28%	1.9%	0.95%	4.31%	14.84%	1.57%	12.27%	5.09%	4.67%
2026/06/03	9.91%	12.57%	4.86%	6.86%	3%	1.89%	0.35%	9.77%	6.82%	4.11%
2026/06/04	11.98%	7.18%	3.49%	14.22%	2.03%	8%	2.84%	6.27%	9.18%	6.14%
2026/06/05	6.86%	18.98%	4.79%	9.06%	2.69%	1.08%	0.41%	6.43%	12.46%	6.8%
2026/06/06	6.23%	11.81%	3.1%	6.19%	3.23%	6.08%	2.24%	6.14%	15.2%	5.02%
2026/06/07	7.93%	27.16%	3.57%	4.02%	3.85%	1.48%	0.7%	5.78%	7%	3.96%
2026/06/08	4.93%	13.21%	3.36%	5.45%	3.99%	4.84%	2.85%	11.6%	22.44%	4.54%
2026/06/09	3.76%	24.62%	6.8%	1.93%	1.14%	0.77%	25.53%	7.45%	6.7%	1.1%
2026/06/10	12.76%	6.34%	2.99%	13.56%	1.92%	8.32%	0.46%	6.34%	9.66%	6.37%
2026/06/11	6.99%	19.33%	4.88%	9.23%	2.33%	1.2%	0.39%	6.55%	12.69%	7.56%
2026/06/12	6.18%	11.2%	2.23%	6.01%	3.02%	6.02%	2.04%	7.14%	16.2%	6.57%
2026/06/13	7.91%	26.2%	3.57%	3.62%	3.97%	1.28%	0.71%	5.77%	6.95%	7.08%
2026/06/14	4.78%	12.8%	3.25%	5.28%	3.54%	4.68%	4.66%	11.18%	21.73%	6.01%
2026/06/15	3.55%	23.3%	6.43%	3.54%	1.55%	0.75%	26.38%	7.05%	6.34%	2.43%
2026/06/16	12.36%	6.09%	3.3%	13.14%	1.86%	8.57%	0.37%	6.14%	9.36%	6.8%
2026/06/17	14.96%	13.69%	1.54%	3.19%	2.87%	6.47%	0.5%	8.12%	7.06%	2.49%
2026/06/18	7.72%	14.43%	2.82%	8.41%	2.76%	1.5%	1.12%	7.73%	9.36%	7.07%
2026/06/19	11.09%	16.38%	1.82%	4.08%	3.99%	8.01%	3.55%	2.49%	10.53%	4.61%
2026/06/20	21.17%	27.5%	18.46%	1.02%	0%	0.73%	0.43%	8.22%	3.13%	0%
2026/06/21	19.05%	32.05%	12.08%	2.63%	0.87%	0.31%	1.33%	0.03%	0.82%	0%
2026/06/22	6.6%	27.67%	20.06%	2.91%	2%	0.14%	2.44%	3.92%	5.96%	0%
2026/06/23	8.92%	29.73%	28.71%	3.58%	1%	0.03%	1.08%	0.84%	0.06%	0%
2026/06/24	9.48%	36.51%	15.79%	2.72%	0%	0.11%	0.53%	2.16%	9%	0%
2026/06/25	22.08%	26.98%	16.06%	5.65%	1.87%	0.89%	0.68%	0%	0.52%	0%
2026/06/26	25.55%	34.41%	16.31%	2.9%	0.6%	0.19%	0.68%	0.9%	0.48%	0%
2026/06/27	8.08%	23.68%	25.63%	4.17%	5.33%	1.25%	0.7%	0%	0.72%	0%
2026/06/28	7.14%	17.56%	4.8%	18.08%	1.91%	0.62%	0.99%	2.17%	0.84%	0%
2026/06/29	14.21%	44.4%	7.97%	1.6%	0%	1.5%	0.15%	0.72%	1.27%	0%
2026/06/30	21.49%	13.92%	7.07%	4.82%	4.07%	0.86%	0.64%	0.49%	0.38%	0%

iscooterglobal.com.au
bikescootercity.com.au
scooterhut.com.au
99bikes.com.au
austrackcampers.com.au
aliexpress.com
addmotor.com.au
leitner.com.au
lekkerbikes.com.au
rideelectric.com.au

In June 2026, Bikescootercity.com.au dominated PPC spend, peaking at 44.40% on June 29. Iscooterglobal.com.au followed, with a notable 25.55% on June 26. Scooterhut.com.au surged mid-month, reaching 28.71% on June 23.

Market Exposure

Competitor Count for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	79
2026/06/02	69
2026/06/03	75
2026/06/04	75
2026/06/05	72
2026/06/06	78
2026/06/07	78
2026/06/08	75
2026/06/09	67
2026/06/10	77
2026/06/11	71
2026/06/12	77
2026/06/13	75
2026/06/14	74
2026/06/15	75
2026/06/16	78
2026/06/17	75
2026/06/18	80
2026/06/19	81
2026/06/20	72
2026/06/21	65
2026/06/22	66
2026/06/23	64
2026/06/24	64
2026/06/25	64
2026/06/26	57
2026/06/27	64
2026/06/28	64
2026/06/29	64
2026/06/30	58

June began with 79 advertisers, fluctuating mid-month, peaking at 81 on the 19th. A decline followed, ending at 58 on the 30th.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
scooterhut.com.au	6.72%
bikescootercity.com.au	5.27%
iscooterglobal.com.au	4.05%
harley-davidson.com	1.86%
jayco.com.au	1.17%
scootervillage.com.au	-0.92%
rideelectric.com.au	-2.28%
99bikes.com.au	-3.68%
leitner.com.au	-4.86%
lekkerbikes.com.au	-5.04%

Scooterhut.com.au surged with a 6.72% click share increase, while lekkerbikes.com.au dropped by 5.04%. Positive trends also seen for bikescootercity.com.au and iscooterglobal.com.au.

Campaign Efficiency

AUS Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	iscooterglobal.com.au	bikescootercity.com.au	scooterhut.com.au	99bikes.com.au	alibaba.com	dillengerelectricbikes.com.au	aliexpress.com	lekkerbikes.com.au	leitner.com.au	rideelectric.com.au
2026/06/01	7.02%	12.56%	0.01%	5.74%	4.23%	3.77%	12.42%	8.71%	7%	4.44%
2026/06/02	10.55%	22.54%	1.73%	1.1%	1.92%	2.08%	17.17%	4.2%	8.66%	2.93%
2026/06/03	8.62%	17.78%	5.06%	8.04%	1.53%	5.22%	2.32%	6.33%	6.58%	2.85%
2026/06/04	9.91%	8.72%	3.97%	13.66%	2.83%	4.84%	11.5%	7.28%	4.66%	4.91%
2026/06/05	5.71%	20.78%	5.77%	10.28%	2.2%	2.13%	2.02%	8.14%	5.11%	4.91%
2026/06/06	4.91%	13.95%	2.72%	6.7%	1.47%	3.46%	5.08%	14.01%	7.28%	4.56%
2026/06/07	6.49%	30.7%	4.26%	5.1%	1.56%	4.39%	1.55%	6.43%	6.07%	3.27%
2026/06/08	4.69%	16.6%	3.35%	6.19%	2.7%	5.27%	4.96%	17.7%	10.42%	3.11%
2026/06/09	4.31%	27.63%	7.45%	2.93%	3.22%	5.66%	1.53%	8.59%	9.83%	1.41%
2026/06/10	10.82%	8.29%	3.72%	13.83%	3.09%	5.19%	12.12%	7.83%	4.82%	5.03%
2026/06/11	5.79%	21.09%	5.86%	10.44%	2.23%	1.95%	2.16%	8.27%	5.19%	5.61%
2026/06/12	5.23%	14.14%	2.17%	6.95%	1.57%	3.56%	5.4%	14.92%	7.7%	4.86%
2026/06/13	6.71%	31.01%	4.41%	4.82%	1.62%	4.29%	1.38%	6.61%	6.29%	4.91%
2026/06/14	4.52%	16.02%	3.23%	5.97%	2.6%	4.98%	4.78%	17.08%	10.01%	3.97%
2026/06/15	4.03%	25.82%	6.96%	4.82%	3.01%	5.09%	1.44%	8.02%	9.18%	1.91%
2026/06/16	10.39%	7.93%	4.53%	13.27%	2.96%	5.25%	12.09%	7.54%	4.66%	5.49%
2026/06/17	14.44%	17.62%	1.61%	3.23%	5.41%	4.48%	8.19%	7.71%	6.94%	1.52%
2026/06/18	6.62%	17.66%	2.58%	8.26%	1.84%	3.18%	4.42%	7.47%	7.31%	5.28%
2026/06/19	9.56%	22.54%	2.19%	4.4%	5%	4.15%	7.96%	7.54%	4.66%	3%
2026/06/20	20.3%	21.22%	19.42%	2.23%	2.11%	2.58%	3.48%	2.38%	9.64%	0%
2026/06/21	14.89%	32.62%	13.45%	3.87%	5.81%	5.07%	0.37%	0.5%	0.05%	0%
2026/06/22	9.21%	36.04%	15.11%	5.43%	1.48%	2.92%	0.14%	3.5%	3.27%	0%
2026/06/23	10.32%	35.94%	22.78%	8.06%	1.16%	2.91%	0.03%	0.2%	0.49%	0%
2026/06/24	10.35%	39.41%	16.67%	4.45%	0.05%	3.61%	0.11%	6.45%	1.78%	0%
2026/06/25	20.78%	22.31%	18.41%	8.3%	3.22%	3.43%	1.4%	0.35%	0%	0%
2026/06/26	24.95%	38.22%	14.46%	4.41%	0%	1.33%	0.29%	0.36%	0.48%	0%
2026/06/27	9%	31.49%	15.91%	6.78%	2.2%	6.23%	1.52%	0.49%	0%	0%
2026/06/28	5.31%	17.46%	4.43%	23.72%	4.33%	4.33%	0.78%	0.69%	2.91%	0%
2026/06/29	10.23%	41.03%	11.92%	2.55%	4.69%	6.64%	2.38%	1.07%	0.52%	0%
2026/06/30	22.57%	16.3%	8.1%	8.1%	5.76%	5.76%	0.98%	0.25%	0.2%	0%

iscooterglobal.com.au
bikescootercity.com.au
scooterhut.com.au
99bikes.com.au
alibaba.com
dillengerelectricbikes.com.au
aliexpress.com
lekkerbikes.com.au
leitner.com.au
rideelectric.com.au

In June 2026, Bikescootercity.com.au dominated with a peak impression share of 41.03% on the 29th. Iscooterglobal.com.au saw fluctuations, ending strong at 22.57%. Scooterhut.com.au surged mid-month, peaking at 22.78% on the 23rd.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc. - Last month

1
The Biggest Range of Bikes | Australia's #1 Bike Shop https://www.99bikes.com.au
Shop Our Huge Range of Bikes for Sale. Visit Our Store Today or Shop Online. 99 Bikes - Huge...
2
Cheap Mountain bikes, electric bikes, e-scooters, folding bikes in AU https://www.bikescootercity.com.au
Bike Scooter City is Australia’s biggest seller of e-bikes, mountain bikes and electric scooters in Brisbane. Best value and quality at affordable prices.
3
New and Used Camper Stock - Campers for Sale https://www.caravancampingsales.com.au
Browse the Range of New & Used Stock - Enquire Online! Find New & Used Caravans, Campers...
4
EOFY Sale: Up To 45% Off | EOFY At Scooter Hut Australia | Scooter Hut https://www.scooterhut.com.au
The Scooter Hut EOFY sale is live. Enjoy up to 45% off top-rated electric scooters today. Massive end of financial year reductions. Take up to 45% off...
5
Shop Scooters Online, Fast Australia Wide Shipping https://www.scootervillage.com.au
Whether you are just learning to ride or want to take your experience to the next level, our scooter shop covers all your scooting needs Buy scooters, parts, and apparel from an Aussie store, owned and operated by pros.

In the competitive landscape of Australia’s bike and scooter market, 99 Bikes stands out with its vast selection, positioning itself as the nation’s top bike shop. Meanwhile, Bike Scooter City emphasizes affordability and variety in e-bikes and scooters. Caravan Camping Sales offers a diverse range of new and used campers, catering to outdoor enthusiasts. Scooter Hut’s EOFY sale attracts bargain hunters with significant discounts, while Scooter Village appeals to both novices and pros with its comprehensive scooter offerings and fast shipping.

Frequently Asked Questions

Why is the AUS Automotive Motorcycles, Boats, etc. June 2026 Report useful and how should I use it?

Why is the AUS Automotive Motorcycles, Boats, etc. June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Motorcycles, Boats, etc. June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Motorcycles, Boats, etc. June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Motorcycles, Boats, etc. June 2026 Report?

The AUS Automotive Motorcycles, Boats, etc. June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Motorcycles, Boats, etc. June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Motorcycles, Boats, etc. June 2026 Report for?

The AUS Automotive Motorcycles, Boats, etc. June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis June 2026