Why is the AUS Automotive Motorcycles, Boats, etc. May 2026 Report useful and how should I use it?

Why is the AUS Automotive Motorcycles, Boats, etc. May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Automotive Motorcycles, Boats, etc. May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Automotive Motorcycles, Boats, etc. May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Automotive Motorcycles, Boats, etc. May 2026 Report?

The AUS Automotive Motorcycles, Boats, etc. May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Motorcycles, Boats, etc. May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Automotive Motorcycles, Boats, etc. May 2026 Report for?

The AUS Automotive Motorcycles, Boats, etc. May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.0540540541
	85.9459459459

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	11
	89

11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	12%
Transactional	3%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bikescootercity.com.au	22.37
scooterhut.com.au	11.56
leitner.com.au	9.01
iscooterglobal.com.au	7.85
lekkerbikes.com.au	7.01
dillengerelectricbikes.com.au	4.3
alibaba.com	3.41
99bikes.com.au	3.15
rideelectric.com.au	2.95
scootervillage.com.au	2.86
others	25.53

bikescootercity.com.au - 22.37%
scooterhut.com.au - 11.56%
leitner.com.au - 9.01%
iscooterglobal.com.au - 7.85%
lekkerbikes.com.au - 7.01%
dillengerelectricbikes.com.au - 4.3%
alibaba.com - 3.41%
99bikes.com.au - 3.15%
rideelectric.com.au - 2.95%
scootervillage.com.au - 2.86%
others - 25.53%

In the competitive landscape of Google’s PPC for the automotive sector, “others” dominate with 25.53% click share. Bikescootercity.com.au follows at 22.37%, while scooterhut.com.au captures 11.56%.

Market Exposure

Share of Spend for the top 10 AUS Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	bikescootercity.com.au	iscooterglobal.com.au	leitner.com.au	lekkerbikes.com.au	alibaba.com	99bikes.com.au	scooterhut.com.au	rideelectric.com.au	dillengerelectricbikes.com.au	marketdirect.com.au
2026/05/01	37.58%	25.42%	0.75%	1.62%	0.21%	1.66%	6.29%	0.81%	0.83%	1.69%
2026/05/02	57.68%	12.74%	0.03%	0.01%	2.06%	3.08%	4.31%	0.29%	1.29%	1.65%
2026/05/03	30.84%	9.65%	0.43%	0.36%	2.19%	4.28%	17.95%	1.21%	2.23%	4.37%
2026/05/04	33.93%	6.62%	2.42%	2.4%	0.63%	2.05%	16.81%	0.43%	0.94%	3.25%
2026/05/05	27.78%	11.11%	0.63%	16.04%	1.31%	5.78%	8.94%	0.16%	0.69%	1.39%
2026/05/06	43.39%	16.03%	1.75%	2.36%	2.21%	3.06%	8.44%	1.21%	1.06%	0.75%
2026/05/07	33.52%	6.06%	9.33%	15.8%	1.02%	1.71%	10.66%	6.31%	0.94%	0.82%
2026/05/08	35.59%	19.7%	0.51%	1.68%	0.63%	0.48%	9.22%	1.03%	0.23%	3.94%
2026/05/09	48.81%	13.47%	0.01%	1.41%	2.3%	1.21%	9.79%	0.43%	1.49%	0.55%
2026/05/10	37.9%	12.4%	0.24%	1.16%	2.04%	4.79%	13.07%	0.95%	1.74%	2.2%
2026/05/11	40.55%	7.56%	1.92%	2.93%	0.5%	0.01%	9.35%	0.2%	1.33%	2.22%
2026/05/12	15.18%	9.86%	7.66%	24.69%	1.42%	0.58%	5.27%	13.33%	1.15%	1.89%
2026/05/13	38.33%	12.07%	3.85%	1.39%	1.14%	0.85%	7.16%	0.41%	1.27%	1.96%
2026/05/14	24.37%	9.09%	1.77%	16.95%	2.34%	0.46%	6.24%	2.74%	2.92%	3.83%
2026/05/15	46.09%	15.4%	0.54%	1.72%	1.17%	0.02%	4.96%	0.19%	3.18%	3.2%
2026/05/16	24.85%	5.38%	12.75%	14.04%	2.1%	0.37%	5.23%	13.45%	2.89%	2.09%
2026/05/17	28.56%	8.16%	5.04%	18.95%	2.84%	0.72%	7.92%	4.9%	2.23%	2.51%
2026/05/18	15.51%	12.71%	8.64%	18.14%	2.54%	0.38%	2.93%	1.19%	2.89%	2.41%
2026/05/19	26.01%	8.22%	6.02%	20.8%	1.68%	2.19%	3.65%	12.59%	1.75%	2.17%
2026/05/20	45.11%	11.64%	1.01%	2.96%	3.05%	0.98%	2.58%	0.33%	3.94%	2.64%
2026/05/21	17.31%	2.04%	22.9%	15.91%	1.34%	1.13%	3.06%	17.7%	1.08%	0.91%
2026/05/22	17.46%	6.7%	13.27%	21.83%	2.58%	2.3%	3.78%	9.38%	2.87%	1.06%
2026/05/23	24.2%	3.35%	15.56%	19.11%	0.71%	3.85%	3.34%	4.45%	1.78%	1.25%
2026/05/24	18.68%	9.67%	23.05%	7.96%	0.56%	0.12%	9.22%	1.52%	1.62%	1.58%
2026/05/25	21.2%	3.96%	9%	15.87%	1.76%	0.73%	6.42%	7.07%	2.18%	1.74%
2026/05/26	21.3%	8.85%	17.39%	8.47%	1.96%	2.92%	2.67%	11.8%	2.23%	0.66%
2026/05/27	18.74%	6.97%	11.76%	9.81%	1.09%	7%	5.37%	6.58%	3.01%	2.82%
2026/05/28	21.6%	7.19%	10.52%	8.12%	4.57%	3.49%	2.07%	9.13%	2.37%	2.99%
2026/05/29	17.33%	4.98%	7.68%	10.97%	6.12%	3.24%	4.08%	6.7%	4.04%	3.67%
2026/05/30	18.25%	7.34%	11.63%	16.16%	8.55%	2.69%	4.73%	5.46%	2%	1.92%
2026/05/31	22.53%	15.25%	12.23%	10.59%	6.31%	4.24%	2.12%	1.61%	1.55%	1.31%

bikescootercity.com.au
iscooterglobal.com.au
leitner.com.au
lekkerbikes.com.au
alibaba.com
99bikes.com.au
scooterhut.com.au
rideelectric.com.au
dillengerelectricbikes.com.au
marketdirect.com.au

Bikescootercity.com.au led May’s PPC spend, peaking early, then fluctuating. Iscooterglobal.com.au and others showed varied trends, ending with moderate shares.

Market Exposure

Competitor Count for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	56
2026/05/02	45
2026/05/03	49
2026/05/04	55
2026/05/05	55
2026/05/06	51
2026/05/07	55
2026/05/08	63
2026/05/09	45
2026/05/10	51
2026/05/11	66
2026/05/12	74
2026/05/13	74
2026/05/14	55
2026/05/15	58
2026/05/16	61
2026/05/17	68
2026/05/18	58
2026/05/19	55
2026/05/20	63
2026/05/21	60
2026/05/22	71
2026/05/23	67
2026/05/24	57
2026/05/25	55
2026/05/26	66
2026/05/27	74
2026/05/28	73
2026/05/29	72
2026/05/30	74
2026/05/31	73

In May 2026, advertiser numbers fluctuated, peaking at 74 on multiple days. The month concluded with a slight dip to 73.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
leitner.com.au	8.68%
alibaba.com	2.37%
99bikes.com.au	1.95%
dillengerelectricbikes.com.au	1.44%
rideelectric.com.au	1.32%
boatsales.com.au	-0.4%
iscooterglobal.com.au	-2.6%
harley-davidson.com	-3.21%
bikescootercity.com.au	-7.17%
scooterhut.com.au	-8.29%

Leitner.com.au surged with an 8.68% click share increase, while scooterhut.com.au dropped by 8.29%. Alibaba.com gained 2.37%, contrasting with bikescootercity.com.au’s 7.17% decline.

Campaign Efficiency

AUS Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	bikescootercity.com.au	iscooterglobal.com.au	leitner.com.au	alibaba.com	lekkerbikes.com.au	99bikes.com.au	dillengerelectricbikes.com.au	scooterhut.com.au	rideelectric.com.au	marketdirect.com.au
2026/05/01	40.99%	25.03%	0.27%	0.35%	0.91%	2.3%	1.73%	6.94%	0.32%	1.97%
2026/05/02	54.26%	14.1%	0.04%	3.22%	0.02%	4.52%	3.3%	6.03%	0.22%	1.89%
2026/05/03	28.24%	10.16%	0.45%	3.01%	0.34%	6.26%	4.01%	18.28%	0.78%	4.63%
2026/05/04	21.14%	5.79%	11.31%	0.49%	13.91%	1.55%	1.43%	13.03%	5.5%	2.33%
2026/05/05	23.58%	13.66%	3.42%	1.74%	16.39%	7.26%	1.15%	8.73%	3.31%	1.4%
2026/05/06	34.28%	17.16%	7.05%	2.82%	0.88%	6.7%	1.97%	8.57%	3.66%	0.69%
2026/05/07	33.51%	10.16%	11.15%	1.38%	11.55%	2.52%	1.78%	11.93%	4.77%	0.97%
2026/05/08	35.24%	25.42%	0.31%	1.05%	1.15%	0.51%	0.7%	9.82%	0.5%	4.58%
2026/05/09	48%	14.81%	0.02%	3.57%	0.54%	2.21%	3.66%	10.73%	0.35%	0.72%
2026/05/10	34.3%	12.27%	0.25%	2.88%	0.49%	7.54%	3.16%	14%	0.58%	2.34%
2026/05/11	40.2%	9.76%	1.05%	0.66%	1.33%	0.02%	2.89%	13.66%	0.16%	2.62%
2026/05/12	14.06%	13.56%	7.14%	1.9%	28.25%	0.97%	2.35%	5.1%	8.36%	2.08%
2026/05/13	35.53%	14.25%	2.29%	1.54%	3.48%	1.64%	2.46%	6.98%	0.5%	2.17%
2026/05/14	25.64%	11.35%	1.33%	4.19%	7.69%	5.02%	6.59%	7.32%	1.65%	4.88%
2026/05/15	42.72%	18.22%	0.4%	1.75%	0.8%	0.12%	6.01%	6.11%	0.16%	3.71%
2026/05/16	26.19%	9.68%	11.43%	3.19%	8.53%	1%	5.69%	6.66%	8.81%	2.62%
2026/05/17	28.54%	11.26%	4.29%	4.1%	9.99%	1.19%	4.75%	9.65%	2.44%	2.89%
2026/05/18	15.94%	18.99%	6.08%	3.98%	9.45%	0.53%	5.97%	3.52%	0.74%	2.88%
2026/05/19	28.02%	14.95%	4.17%	2.81%	11.62%	3.23%	3.94%	4.31%	7.83%	2.69%
2026/05/20	41.05%	13.37%	0.69%	4.15%	1.32%	1.72%	7.08%	3.44%	0.31%	2.78%
2026/05/21	18.68%	3.03%	24.19%	3.3%	11.58%	3.22%	2.07%	4.63%	10.55%	1.09%
2026/05/22	15.74%	7.58%	10.05%	3.22%	17.64%	4.17%	4.79%	3.98%	8%	1.05%
2026/05/23	27.32%	6.19%	11.49%	1.04%	8.68%	5.82%	3.64%	4.71%	2.45%	1.62%
2026/05/24	20.32%	13.61%	16.43%	0.85%	3.63%	0.13%	3.13%	10.42%	2.29%	2.09%
2026/05/25	21.69%	6.83%	8.33%	2.7%	11.72%	1.36%	4.47%	6.6%	4.13%	2.1%
2026/05/26	20.02%	12.34%	10.76%	2.95%	3.54%	3.23%	4.36%	2.81%	7.39%	0.75%
2026/05/27	18.12%	9.03%	8.14%	1.54%	7.84%	8.93%	5.42%	5.2%	3.44%	3.12%
2026/05/28	15.34%	10.43%	9.28%	5.24%	4.74%	4.73%	3.18%	1.63%	4.71%	2.5%
2026/05/29	15.86%	4.82%	8.04%	7.83%	3.92%	3.54%	6.62%	3.18%	4.75%	3.62%
2026/05/30	18.48%	9.23%	8.56%	13.07%	8.09%	3.96%	3.86%	5.88%	3.25%	2.31%
2026/05/31	20.98%	16.1%	10.61%	9.79%	6.61%	4.59%	2.7%	2.36%	1.77%	1.53%

bikescootercity.com.au
iscooterglobal.com.au
leitner.com.au
alibaba.com
lekkerbikes.com.au
99bikes.com.au
dillengerelectricbikes.com.au
scooterhut.com.au
rideelectric.com.au
marketdirect.com.au

In May 2026, bikescootercity.com.au led with fluctuating impressions, peaking early at 54.26%. iscooterglobal.com.au saw a mid-month dip, while leitner.com.au surged on May 21. By month’s end, alibaba.com gained momentum, closing at 9.79%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc. - Last month

1
Electric Cargo Bikes – 99 Bikes https://www.99bikes.com.au
Replace the car with an electric cargo bike from 99 Bikes Perfect for school runs or heavy loads, these e-bikes make carrying anything easy. Our experts will help you find the right fit for your needs. Guaranteed Best...
2
Australia Best E - Scooter https://www.bikescootercity.com.au
Electric Scooter Australia — Best Value and Quality at Affordable Prices, Shop with Confidence in-store or Online. No Other Scooter Brand Can Match This Warranty. Shop Now.
3
MDC Offroad Camper Trailers https://www.marketdirect.com.au
Australia's Best Campers — MDC Offroad Camper Trailers: Built tough for Aussie Conditions. Summer Sale On Now. 100% Australian Owned. Nationally Recognised.
4
Australia's largest electric scooter store - Best e-scooters https://www.scooterhut.com.au
Scooter Hut is Australia's largest electric scooter store. We stock the very best e-scooters from brands such as Kaabo, InMotion, Segway and Pure Electric.
5
Shop Scooters Online, Fast Australia Wide Shipping https://www.scootervillage.com.au
Whether you are just learning to ride or want to take your experience to the next level, our scooter shop covers all your scooting needs Buy scooters, parts, and apparel from an Aussie store, owned and operated by pros.

In the competitive landscape of Google PPC, 99 Bikes leads with electric cargo bikes, emphasizing convenience and expert guidance. Bikescootercity and Scooter Hut highlight value and variety in e-scooters, while Market Direct and Scooter Village focus on rugged campers and comprehensive scooter needs, respectively.

Frequently Asked Questions

Why is the AUS Automotive Motorcycles, Boats, etc. May 2026 Report useful and how should I use it?

Why is the AUS Automotive Motorcycles, Boats, etc. May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Automotive Motorcycles, Boats, etc. May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Automotive Motorcycles, Boats, etc. May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Automotive Motorcycles, Boats, etc. May 2026 Report?

The AUS Automotive Motorcycles, Boats, etc. May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Automotive Motorcycles, Boats, etc. May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Automotive Motorcycles, Boats, etc. May 2026 Report for?

The AUS Automotive Motorcycles, Boats, etc. May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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AUS Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis May 2026