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AUS Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – AUS

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 5.76441102757
94.2355889724
5%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 5%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 AUS Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bikescootercity.com.au 19.38
iscooterglobal.com.au 13.73
boatsales.com.au 11.65
harley-davidson.com 8.19
jayco.com.au 7.58
scooterhut.com.au 4.93
marketdirect.com.au 4.62
snowyrivercaravans.com.au 3.58
boatsonline.com.au 2.83
aliexpress.com 2.45
others 21.06
  • bikescootercity.com.au - 19.38%
  • iscooterglobal.com.au - 13.73%
  • boatsales.com.au - 11.65%
  • harley-davidson.com - 8.19%
  • jayco.com.au - 7.58%
  • scooterhut.com.au - 4.93%
  • marketdirect.com.au - 4.62%
  • snowyrivercaravans.com.au - 3.58%
  • boatsonline.com.au - 2.83%
  • aliexpress.com - 2.45%
  • others - 21.06%

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In the PPC landscape, Bikescootercity.com.au leads with 19.38% click share, followed by Iscooterglobal.com.au at 13.73%. ‘Others’ collectively hold 21.06%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date iscooterglobal.com.au bikescootercity.com.au youi.com.au newwavemarine.com.au scooterhut.com.au clubmarine.com.au marketdirect.com.au ezytrail.com.au aliexpress.com harley-davidson.com
2026/03/01 22.93% 28.57% 1.17% 4.45% 0% 3.66% 3.17% 1.25% 1.47% 5.72%
2026/03/02 7.14% 19% 7.42% 6.46% 0% 4.32% 4.13% 2.09% 2.21% 5.46%
2026/03/03 10.51% 16.48% 12.77% 7.55% 0% 4.59% 1.24% 6.41% 10.21% 4.67%
2026/03/04 23.42% 16.86% 7.74% 5.17% 2.57% 4.87% 3.75% 3.93% 4.95% 4.08%
2026/03/05 29.34% 18.5% 8.47% 5.21% 8.27% 4.62% 1.69% 2.81% 2.87% 0.01%
2026/03/06 36% 3.47% 7.56% 4.44% 0.01% 2.42% 2.87% 2.8% 3.09% 0%
2026/03/07 22% 10.59% 12.16% 11.01% 0.02% 9.69% 2.53% 3.62% 3.87% 7.52%
2026/03/08 10.67% 30.55% 0.97% 9.56% 0.01% 9.35% 1.97% 1.73% 2.67% 5.72%
2026/03/09 35.83% 5.27% 6.12% 6.39% 0.01% 5.49% 5.88% 3.34% 0.71% 5.01%
2026/03/10 7.41% 14.07% 13.33% 13.04% 0.02% 11.16% 5.25% 0.92% 0.36% 4.33%
2026/03/11 15.23% 14.01% 8.17% 6.92% 0.01% 7.01% 4.92% 4.01% 0.79% 7.06%
2026/03/12 13.53% 17.52% 11.69% 9.56% 1.39% 5.2% 10.78% 5.2% 2.11% 0%
2026/03/13 8.54% 18.56% 10.92% 7.89% 3.02% 6.74% 4.81% 4.61% 1.69% 0%
2026/03/14 16.81% 10.76% 9.73% 8.41% 1.84% 7.02% 7.24% 2.9% 1.61% 6.22%
2026/03/15 8.25% 30.92% 1.18% 7.3% 2.74% 7.25% 4.53% 1.55% 3.37% 3.3%
2026/03/16 26.82% 7.8% 10.47% 8.04% 0.01% 6.21% 9.22% 1.54% 4.82% 6.72%
2026/03/17 20.41% 36.19% 6.05% 3.27% 4.65% 2.32% 4.94% 2.39% 3.7% 1.92%
2026/03/18 21.32% 14.78% 11.86% 6.55% 1.72% 6.43% 7.11% 3.86% 3.67% 5.38%
2026/03/19 8.35% 9.82% 16.6% 9.58% 0.03% 5.79% 7.09% 4.03% 3.45% 0%
2026/03/20 34.34% 10.16% 9.01% 5.77% 0.01% 3.94% 7.74% 3.47% 0.26% 0%
2026/03/21 14.5% 17.85% 9.16% 9.4% 14.39% 9.45% 1.74% 1.39% 4.63% 5.13%
2026/03/22 17.48% 38.5% 1.33% 8.32% 1.71% 9.23% 1.39% 0.67% 2.66% 5.1%
2026/03/23 19.69% 29.29% 7.61% 5.6% 5.52% 3.22% 4.32% 1.29% 1.09% 4.12%
2026/03/24 8.82% 28.54% 11.41% 6.43% 1.68% 2.98% 2.49% 1.4% 2.79% 6.19%
2026/03/25 30.9% 24.67% 9.89% 5.6% 2.94% 3.83% 1.21% 2.58% 3.66% 4.21%
2026/03/26 29.03% 31.43% 7.11% 6.44% 6.13% 4.29% 1.07% 0% 0.89% 0%
2026/03/27 22.03% 24.28% 11.25% 7.73% 1.38% 4.5% 5.66% 2.56% 0.22% 0%
2026/03/28 29.02% 22.48% 10.83% 7.5% 5.73% 4.83% 2.95% 2.57% 0.24% 0%
2026/03/29 23.91% 41.56% 2.37% 5.46% 7.83% 4.17% 1.88% 0.4% 0.51% 0%
2026/03/30 24.36% 31.17% 7.92% 7.02% 4.72% 4.01% 5.19% 1.91% 0.23% 0%
2026/03/31 34.32% 16.01% 11.95% 8.03% 6.16% 4.7% 2.95% 1.96% 0.3% 0%
  • iscooterglobal.com.au
  • bikescootercity.com.au
  • youi.com.au
  • newwavemarine.com.au
  • scooterhut.com.au
  • clubmarine.com.au
  • marketdirect.com.au
  • ezytrail.com.au
  • aliexpress.com
  • harley-davidson.com

Copyright © Adthena. All rights reserved.

In March 2026, iscooterglobal.com.au experienced fluctuating PPC spend, peaking at 36.00% on March 6. Meanwhile, bikescootercity.com.au saw a significant rise, reaching 41.56% on March 29. The month concluded with iscooterglobal.com.au at 34.32% and bikescootercity.com.au at 16.01%.

Market Exposure

Competitor Count for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 55
2026/03/02 64
2026/03/03 54
2026/03/04 56
2026/03/05 56
2026/03/06 50
2026/03/07 42
2026/03/08 51
2026/03/09 46
2026/03/10 52
2026/03/11 56
2026/03/12 47
2026/03/13 53
2026/03/14 49
2026/03/15 51
2026/03/16 56
2026/03/17 53
2026/03/18 47
2026/03/19 49
2026/03/20 53
2026/03/21 43
2026/03/22 43
2026/03/23 48
2026/03/24 53
2026/03/25 43
2026/03/26 40
2026/03/27 53
2026/03/28 47
2026/03/29 43
2026/03/30 45
2026/03/31 43

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March began with 55 advertisers, peaking at 64 on the 2nd. A decline followed, reaching a low of 40 on the 26th. The month concluded with 43 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bikescootercity.com.au 10.25%
scooterhut.com.au 5.13%
jayco.com.au 4.5%
iscooterglobal.com.au 3.81%
99bikes.com.au 1.18%
aliexpress.com -1.21%
dillengerelectricbikes.com.au -1.22%
harley-davidson.com -1.85%
dirodi.com.au -2.17%
boatsales.com.au -15.86%

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Boatsales.com.au saw a significant drop of 15.86% in click share, while bikescootercity.com.au experienced a notable increase of 10.25%.

Campaign Efficiency

AUS Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date iscooterglobal.com.au bikescootercity.com.au scooterhut.com.au marketdirect.com.au jayco.com.au ezytrail.com.au addmotor.com.au aliexpress.com boatsales.com.au harley-davidson.com
2026/03/01 21.6% 30.01% 0% 3.31% 5.12% 1.2% 0.32% 2.01% 9.13% 4.39%
2026/03/02 6.07% 16.32% 0% 5.07% 0.78% 2.34% 0.34% 3.95% 8.94% 5.69%
2026/03/03 10.98% 17.86% 0% 1.75% 1.31% 7% 0.29% 15.4% 14.43% 5.59%
2026/03/04 25.78% 18.1% 3.12% 4.26% 0.53% 4.79% 0.26% 6.91% 8.52% 3.89%
2026/03/05 33.06% 18.33% 8.61% 2.11% 1.3% 2.52% 0.2% 3.91% 8.58% 0%
2026/03/06 34.17% 3.94% 0.01% 3.49% 0.72% 3.06% 0.15% 6.94% 8.86% 0%
2026/03/07 28.78% 14.55% 0.02% 4.14% 2.07% 5.53% 0.11% 5.24% 11.38% 8.82%
2026/03/08 9.09% 27.33% 0.01% 2.56% 2.56% 2.05% 0.12% 3.32% 12.89% 6.53%
2026/03/09 24.04% 4.67% 0.01% 6.61% 0.78% 4.03% 5.86% 0.8% 13.38% 3.57%
2026/03/10 13.36% 22.44% 0.03% 9.31% 3.36% 1.12% 0.62% 0.82% 3.97% 6.14%
2026/03/11 13.95% 11.06% 0.01% 5.56% 0.93% 3.78% 4.93% 0.95% 0.19% 6.82%
2026/03/12 17.29% 18.02% 2.22% 15.54% 6.02% 6.43% 0.42% 3.58% 0.31% 0%
2026/03/13 9.27% 18.63% 3.25% 7.53% 5.9% 7.96% 0.31% 2.96% 0.44% 0%
2026/03/14 19.46% 12.38% 3% 11.07% 5.44% 4.23% 9.69% 2.27% 0.18% 7.72%
2026/03/15 7.88% 34.18% 2.33% 6.56% 5.16% 2.34% 0.2% 5.47% 0.29% 4.28%
2026/03/16 19.95% 13.63% 0.01% 10.85% 5% 1.24% 7.4% 12.57% 0.37% 6.95%
2026/03/17 21.15% 35.1% 6.27% 7.77% 2.82% 2.49% 0.34% 5.3% 0% 2.15%
2026/03/18 13.87% 10.34% 1.77% 7.8% 3.37% 2.48% 16.07% 4.25% 0.18% 4.53%
2026/03/19 11.35% 13.01% 0.02% 10.99% 7.28% 6.04% 12.31% 5.41% 0% 0%
2026/03/20 34.33% 10.11% 0.01% 12.1% 4.66% 4.56% 0.26% 0.32% 0.37% 0%
2026/03/21 10.03% 15.3% 15.9% 2.27% 3.27% 1.76% 7.68% 20.19% 0.3% 5.51%
2026/03/22 18.25% 36.45% 3.06% 2.75% 7.34% 1.53% 0.44% 5.3% 0.25% 6.69%
2026/03/23 24.34% 25.6% 8.53% 6.63% 2.75% 1.37% 0.34% 1.94% 0.1% 5.02%
2026/03/24 8.14% 24.46% 1.96% 3.13% 3.53% 1.18% 6.18% 9.36% 0.12% 5.72%
2026/03/25 36.22% 26.85% 4.76% 2.02% 4.45% 4.05% 0.27% 6.18% 0.16% 5.17%
2026/03/26 34.06% 31.88% 9.62% 1.55% 2.71% 0% 0.4% 1.04% 0.04% 0%
2026/03/27 25.42% 25.33% 2.34% 8.95% 3.3% 4.71% 0.73% 0.63% 0.14% 0%
2026/03/28 35.23% 26.98% 7.14% 4.32% 3.96% 2.88% 0.3% 0.36% 0.18% 0%
2026/03/29 27.46% 42.18% 10.18% 3.18% 3.43% 0.69% 0.57% 0.69% 0.21% 0%
2026/03/30 28.45% 32.69% 6.38% 9.01% 4.5% 3% 0.09% 0.29% 0.35% 0%
2026/03/31 39.4% 21.17% 6.18% 5.3% 3.74% 2.49% 0.64% 0.42% 0.13% 0%
  • iscooterglobal.com.au
  • bikescootercity.com.au
  • scooterhut.com.au
  • marketdirect.com.au
  • jayco.com.au
  • ezytrail.com.au
  • addmotor.com.au
  • aliexpress.com
  • boatsales.com.au
  • harley-davidson.com

Copyright © Adthena. All rights reserved.

In March 2026, iscooterglobal.com.au led with fluctuating impressions, peaking at 39.4%. bikescootercity.com.au followed closely, ending at 21.17%. scooterhut.com.au and marketdirect.com.au showed modest shares, while boatsales.com.au’s presence dwindled.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    Bike Scooter City https://www.bikescootercity.com.au

    Electric Scooter Australia — Best Value and Quality at Affordable Prices, Shop with Confidence in-store or Online. Rough Terrains or High Speeds Riders Are More Confident and Stable Experience. Shop Now.

  2. 2
    Jayco Caravan Range https://www.jayco.com.au › jayco › caravans

    Choose From 5 Models — Built By Australians For The Aussie Outback. Find Quality You Can Trust With Jayco. Adventure...

  3. 3
    Australia's Best Campers https://www.marketdirect.com.au

    Lifetime Structural Warranty — Browse our wide range of Offroad Camper Trailers Today. Summer Sale On Now. 100% Australian Owned. Australia Wide Service.

  4. 4
    Scooter Hut | Australia's Largest E Scooter & Scooter Store https://www.scooterhut.com.au

    Scooter Hut is Australia's Largest Scooter shop with electric scooters for kids & adults, kids scooters, adult scooters & more by top brands like Segway, Kaabo, InMotion, Envy. Shop online for delivery Australia wide... #1 Scooter Store in AU.

  5. 5
    Scooter Village https://www.scootervillage.com.au

    Online Scooter Shop — Whether you are just learning to ride or want to take your experience to the next...

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In the competitive landscape of Google’s PPC, Bike Scooter City stands out with its promise of affordable, high-quality electric scooters for all terrains. Jayco Caravan Range emphasizes trust and adventure with its Australian-built caravans. Australia’s Best Campers offers a lifetime warranty, highlighting durability and local ownership. Scooter Hut, as Australia’s largest scooter store, showcases a wide range of top brands, while Scooter Village caters to both beginners and advanced riders, enhancing their riding experience.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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