AUS Logistics Warehousing & Storage - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Warehousing & Storage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Logistics Warehousing & Storage AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	2.76370616799
	97.236293832

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	9
	91

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	15%
Navigational	0%
Seasonal	0%
Local	52%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 AUS Logistics Warehousing & Storage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
nationalstorage.com.au	38.24
storageking.com.au	19.78
taxibox.com.au	9.06
supereasystorage.com.au	3.82
megaboxstorage.com.au	1.47
rentaspace.com.au	1.46
selfstore.com.au	1.42
themovingboxcompany.com.au	1.38
hollowayremovals.com.au	1.36
storageplus.com.au	1.32
others	20.69

nationalstorage.com.au - 38.24%
storageking.com.au - 19.78%
taxibox.com.au - 9.06%
supereasystorage.com.au - 3.82%
megaboxstorage.com.au - 1.47%
rentaspace.com.au - 1.46%
selfstore.com.au - 1.42%
themovingboxcompany.com.au - 1.38%
hollowayremovals.com.au - 1.36%
storageplus.com.au - 1.32%
others - 20.69%

Nationalstorage.com.au leads with 38.24% click share, followed by Storageking.com.au at 19.78%. Others collectively hold 20.69%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Logistics Warehousing & Storage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	nationalstorage.com.au	taxibox.com.au	storageking.com.au	hollowayremovals.com.au	megaboxstorage.com.au	storageplus.com.au	supereasystorage.com.au	storelocal.com.au	rentaspace.com.au	ezebox.com.au
2025/12/01	31.05%	9.3%	19.71%	2.79%	1.26%	0.66%	8.22%	1.26%	1.6%	2.88%
2025/12/02	31.36%	10.61%	15.43%	3.9%	0.87%	0.7%	10.23%	2.57%	1.47%	2.5%
2025/12/03	28.42%	9.56%	16.39%	3.21%	2.34%	1.81%	8.65%	4.22%	1.6%	1.61%
2025/12/04	28.38%	8%	18.55%	3.13%	2.37%	2.05%	9.26%	1.79%	2.48%	1.43%
2025/12/05	23%	11.7%	18.18%	2.49%	2.85%	3.77%	9.06%	1.4%	2.39%	1.72%
2025/12/06	25.96%	10.82%	20.88%	1.43%	1.98%	1.56%	8.12%	2.31%	1.55%	0.97%
2025/12/07	26.22%	9.91%	18.27%	3.2%	2.44%	2.65%	9.21%	1.42%	1.36%	1.98%
2025/12/08	26.24%	8.74%	16.63%	3.92%	2.32%	2.42%	8.26%	2.38%	1.75%	1.19%
2025/12/09	27.85%	9.13%	17.31%	1.62%	2.73%	2.15%	9.49%	2.52%	0.94%	0.75%
2025/12/10	25.21%	9.27%	20.37%	2.59%	3.35%	2.79%	9.7%	0.88%	1.41%	0.77%
2025/12/11	25.44%	12.61%	20.06%	3.51%	1.73%	3.25%	8.53%	1.38%	1.17%	0.79%
2025/12/12	25.72%	10.97%	19.93%	0.76%	2.34%	2.55%	7.59%	1.79%	1.47%	0.9%
2025/12/13	23.86%	12.12%	22.24%	1.33%	2.73%	2.42%	6.21%	2.34%	0.56%	1.49%
2025/12/14	23.8%	12.05%	17.86%	3.25%	2.34%	4.01%	7.41%	1.46%	0.48%	0.97%
2025/12/15	27.6%	10.68%	15.16%	3.13%	2.23%	1.68%	8.23%	2.51%	1.58%	1.49%
2025/12/16	30.6%	11.66%	13.17%	1.41%	1.62%	3.21%	8.12%	2.71%	1.41%	1.32%
2025/12/17	27.59%	11.49%	13.3%	1.59%	3.11%	3.69%	9.41%	2.57%	2.02%	1.32%
2025/12/18	31.78%	14.42%	13.35%	0.87%	2.37%	1.67%	7.92%	1.65%	1.06%	1.68%
2025/12/19	30.36%	12.6%	13.99%	1.74%	1.95%	2.99%	6.03%	1.99%	1.97%	2.12%
2025/12/20	28%	13.58%	14.84%	2.19%	2.56%	4.76%	4.62%	2.83%	1.43%	1.17%
2025/12/21	25.88%	14.84%	13.17%	1.19%	1.83%	3.41%	3.54%	2.65%	1.03%	1.36%
2025/12/22	25.56%	13.9%	14.18%	2.01%	3.24%	1.22%	5.57%	2.23%	2.8%	2.5%
2025/12/23	26.18%	13.18%	14.85%	2.8%	3.4%	1.28%	5.07%	1.36%	2.33%	2.5%
2025/12/24	24.75%	13.95%	18.1%	1.08%	3.79%	1.07%	4.19%	1.11%	2.11%	0.37%
2025/12/25	23.68%	15.95%	17.77%	2.46%	3.83%	1.88%	3.2%	2.76%	1.69%	1.2%
2025/12/26	24.98%	16.42%	18.9%	2.48%	2.24%	1.32%	2.82%	1.26%	3.27%	1.74%
2025/12/27	23.29%	13.41%	13.77%	6.36%	3.71%	1.89%	3.61%	2%	1.68%	2.6%
2025/12/28	26.68%	11.97%	13.58%	4.21%	3.41%	1.66%	3.92%	2.31%	1.96%	3.8%
2025/12/29	29.81%	11.6%	14.37%	5.43%	1.47%	0.48%	3.84%	1.52%	2.25%	1.9%
2025/12/30	30.18%	14.15%	14.54%	2.95%	2.33%	0.98%	3.71%	2.18%	1.45%	1.81%
2025/12/31	28.73%	15.4%	12.9%	4.47%	4.23%	3.15%	2.85%	2.84%	1.86%	1.22%

nationalstorage.com.au
taxibox.com.au
storageking.com.au
hollowayremovals.com.au
megaboxstorage.com.au
storageplus.com.au
supereasystorage.com.au
storelocal.com.au
rentaspace.com.au
ezebox.com.au

In December 2025, National Storage led with fluctuating spend, peaking mid-month. Taxibox and Storage King showed consistent growth, while Holloway Removals surged late. The month ended with National Storage maintaining dominance.

Market Exposure

Competitor Count for AUS Logistics Warehousing & Storage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	351
2025/12/02	354
2025/12/03	347
2025/12/04	348
2025/12/05	361
2025/12/06	346
2025/12/07	354
2025/12/08	364
2025/12/09	355
2025/12/10	358
2025/12/11	365
2025/12/12	354
2025/12/13	346
2025/12/14	319
2025/12/15	353
2025/12/16	334
2025/12/17	339
2025/12/18	333
2025/12/19	341
2025/12/20	336
2025/12/21	345
2025/12/22	368
2025/12/23	375
2025/12/24	365
2025/12/25	372
2025/12/26	360
2025/12/27	357
2025/12/28	358
2025/12/29	358
2025/12/30	355
2025/12/31	341

December began with 351 advertisers, fluctuating throughout the month. Peaks occurred on December 23 with 375 advertisers. The month concluded with 341 advertisers, slightly below the start.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Warehousing & Storage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
nationalstorage.com.au	3.23%
taxibox.com.au	2.02%
kentremovalsstorage.com.au	0.53%
themovingboxcompany.com.au	0.42%
ezebox.com.au	0.34%
storageplus.com.au	-0.49%
hireabox.com.au	-0.55%
smartbox.com.au	-0.91%
supereasystorage.com.au	-2.43%
storageking.com.au	-3.12%

National Storage surged with a 3.23% click share increase, while Storage King dropped by 3.12%.

Campaign Efficiency

AUS Logistics Warehousing & Storage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	nationalstorage.com.au	taxibox.com.au	storageking.com.au	hollowayremovals.com.au	megaboxstorage.com.au	supereasystorage.com.au	storelocal.com.au	storageplus.com.au	rentaspace.com.au	ezebox.com.au
2025/12/01	29.87%	8.33%	16.67%	2.98%	1.16%	7.69%	1.49%	0.7%	1.79%	2.87%
2025/12/02	31.58%	8.86%	13.09%	3.72%	0.91%	8.8%	2.25%	0.55%	1.72%	3.29%
2025/12/03	28.08%	8.29%	12.95%	3.25%	1.93%	7.69%	3.62%	1.37%	1.92%	1.98%
2025/12/04	28.86%	7.14%	15.67%	2.63%	2.18%	8.2%	2.4%	1.67%	2.63%	1.4%
2025/12/05	22.79%	11.12%	15.53%	2.51%	2.52%	8.35%	1.75%	3.26%	2.3%	1.49%
2025/12/06	25.63%	8.59%	19.85%	1.33%	1.82%	6.87%	2.52%	1.35%	1.78%	0.9%
2025/12/07	24.98%	8.64%	16.55%	3.24%	2.07%	7.99%	1.47%	2.15%	1.48%	1.92%
2025/12/08	25.82%	7.82%	13.69%	3.69%	2.18%	8.32%	2.08%	2.28%	2.26%	1.64%
2025/12/09	26.78%	7.47%	15.68%	1.69%	2.59%	9.11%	2.76%	1.76%	1.2%	0.93%
2025/12/10	23.49%	8.47%	17.02%	2.75%	3.03%	8.78%	1.27%	2.59%	1.63%	0.9%
2025/12/11	25.8%	11.07%	17.61%	2.78%	1.9%	7.92%	1.62%	3.1%	1.6%	1.09%
2025/12/12	27.25%	9.3%	16.97%	0.93%	2.15%	6.9%	2.31%	2.06%	1.86%	1.02%
2025/12/13	22.67%	11.67%	18.47%	1.62%	1.92%	5.89%	2.1%	1.72%	0.5%	2.01%
2025/12/14	24.99%	9.82%	14.48%	2.39%	2.07%	6.67%	1.36%	3.2%	0.45%	1.53%
2025/12/15	26.74%	9.1%	11.94%	2.8%	2.18%	8.39%	2.72%	1.54%	1.79%	2.46%
2025/12/16	30.86%	10.15%	10.71%	1.06%	1.61%	7.45%	2.96%	2.64%	1.58%	1.35%
2025/12/17	27.25%	10.56%	11.94%	1.21%	2.64%	7.77%	2.26%	2.94%	2.09%	1.66%
2025/12/18	32.58%	13.04%	10.77%	1.15%	2.12%	7.22%	1.85%	1.54%	0.99%	1.87%
2025/12/19	31.32%	11.1%	11.78%	1.36%	1.83%	5.98%	2.28%	2.58%	2.76%	1.98%
2025/12/20	28.02%	13.41%	12.21%	2.04%	2.23%	4.35%	3.15%	3.97%	1.61%	1%
2025/12/21	25.3%	13.03%	10.7%	1.19%	1.53%	3.29%	2.7%	2.68%	1.21%	1.95%
2025/12/22	25.34%	12%	12.25%	1.58%	2.94%	4.92%	3.48%	1.1%	3.08%	2.05%
2025/12/23	26.59%	11.84%	13.63%	2.66%	3.19%	4.53%	1.51%	1.23%	2.74%	3.02%
2025/12/24	23.41%	13.54%	14.45%	0.89%	3.14%	4.3%	1.37%	0.94%	2.74%	0.4%
2025/12/25	24.01%	14.89%	14.84%	2.22%	3.28%	3.37%	2.88%	1.56%	1.78%	1.47%
2025/12/26	26.22%	14.38%	16.35%	2.42%	2.08%	3.09%	2.16%	1.3%	3.45%	1.86%
2025/12/27	23.19%	12.58%	11.58%	6.1%	3.19%	3.62%	2.57%	1.64%	2.37%	2.59%
2025/12/28	28.15%	10.76%	11.95%	4.15%	2.94%	3.36%	2.98%	1.19%	2.23%	3.07%
2025/12/29	29.22%	10.74%	12.73%	4.97%	1.64%	3.92%	1.37%	0.32%	3.14%	2.59%
2025/12/30	29.86%	12.73%	12.22%	3.18%	2.22%	3.41%	2.4%	0.81%	1.72%	2.36%
2025/12/31	29.74%	14.12%	10.71%	3.98%	3.89%	3.12%	2.96%	2.55%	2.27%	1.49%

nationalstorage.com.au
taxibox.com.au
storageking.com.au
hollowayremovals.com.au
megaboxstorage.com.au
supereasystorage.com.au
storelocal.com.au
storageplus.com.au
rentaspace.com.au
ezebox.com.au

National Storage led December with fluctuating impressions, peaking mid-month. Taxibox and Storage King showed steady growth, while Holloway Removals surged late. The month concluded with National Storage maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Warehousing & Storage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Logistics Warehousing & Storage - Last month

1
50% Off First 3 Months* | Month-to-Month Storage https://quotes.nationalstorage.com.au › request › quote
National Storage offers a variety of storage options including driveway units.
2
Up to 50% Off Storage Units - Free Truck & Driver Move-In https://www.rentaspace.com.au
Secure, local self storage for your area. Call now and our friendly staff will assist you!
3
Storage King Perth | Storage Perth & Self Storage Perth https://www.storageking.com.au
Australia's secure, accessible storage solution* Search for storage near you, book a unit & enjoy secure storage with convenient access. All sizes catered. Highly secured premises. Easy Access.
4
50% Off Rates | Limited Offer | Starting From $23/week https://info.supereasystorage.com.au › self-storage › sydney-east
We're Australia's #1 mobile storage company, trusted by 1000's to make storage Super Easy. No...
5
TAXIBOX Mobile Storage - We Deliver, You Pack, We Store https://www.taxibox.com.au
Australia's most trusted storage. More 5-star reviews than all our competitors, combined.

In the competitive landscape of storage solutions, National Storage entices with a 50% discount for the first three months, emphasizing flexibility. Rentaspace offers a similar discount, adding a free truck and driver for convenience. Storage King highlights security and accessibility, while Super Easy Storage boasts affordability and ease. TAXIBOX stands out with its mobile service and stellar reviews.

Frequently Asked Questions

Why is the AUS Logistics Warehousing & Storage December 2025 Report useful and how should I use it?

Why is the AUS Logistics Warehousing & Storage December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Logistics Warehousing & Storage December 2025 Report
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Data within the AUS Logistics Warehousing & Storage December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Logistics Warehousing & Storage December 2025 Report?

The AUS Logistics Warehousing & Storage December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Logistics Warehousing & Storage December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Logistics Warehousing & Storage December 2025 Report for?

The AUS Logistics Warehousing & Storage December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Logistics Warehousing & Storage - PPC Market Share Analysis December 2025