UK Logistics Warehousing & Storage - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Warehousing & Storage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Logistics Warehousing & Storage UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	12.9605856637
	87.0394143363

12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	25
	75

25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	5%
Transactional	17%
Navigational	0%
Seasonal	0%
Local	4%
Problem Solving	14%

Market Exposure

Share of Clicks for top 10 UK Logistics Warehousing & Storage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bigyellow.co.uk	27.17
safestore.co.uk	25.75
shurgard.com	7.39
accessstorage.com	5.77
selfstore.london	2.44
packingboxes.co.uk	1.79
atticstorage.co.uk	1.72
holdstorage.co.uk	1.67
henfieldstorage.co.uk	1.35
amazon.co.uk	1.31
others	23.64

bigyellow.co.uk - 27.17%
safestore.co.uk - 25.75%
shurgard.com - 7.39%
accessstorage.com - 5.77%
selfstore.london - 2.44%
packingboxes.co.uk - 1.79%
atticstorage.co.uk - 1.72%
holdstorage.co.uk - 1.67%
henfieldstorage.co.uk - 1.35%
amazon.co.uk - 1.31%
others - 23.64%

In the logistics PPC landscape, Big Yellow leads with 27.17% click share, closely followed by Safestore at 25.75%. Shurgard and Access Storage trail behind, while ‘others’ collectively hold 23.64%.

Market Exposure

Share of Spend for the top 10 UK Logistics Warehousing & Storage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	safestore.co.uk	bigyellow.co.uk	accessstorage.com	shurgard.com	atticstorage.co.uk	stackt.co.uk	henfieldstorage.co.uk	selfstore.london	holdstorage.co.uk	lenlothian.com
2026/01/01	21%	25.31%	8.93%	13.96%	4.88%	0.09%	1.77%	3.64%	3.85%	0.69%
2026/01/02	24.05%	27.15%	9.07%	11.64%	2.28%	0.82%	1.36%	2.52%	4.87%	1.57%
2026/01/03	23.49%	25.56%	9.2%	11.5%	1.1%	0.89%	2.49%	4.56%	4.62%	0.75%
2026/01/04	23.69%	25.38%	10.34%	11.76%	2.5%	1.15%	3.28%	1.97%	3.77%	0.2%
2026/01/05	24.23%	25.68%	10.02%	8.35%	2.04%	0.92%	2.68%	6.03%	2.17%	1.1%
2026/01/06	23.94%	26.35%	10.59%	10.24%	0.84%	0.88%	1.76%	3.16%	2.6%	1.88%
2026/01/07	22.56%	25.63%	9.13%	13.63%	2.36%	0.5%	2.03%	2.09%	2.79%	1.1%
2026/01/08	22.84%	25.31%	11.71%	10.43%	2.49%	1.45%	2.14%	3.17%	4.51%	0.31%
2026/01/09	26.28%	24.3%	7.93%	9.66%	3.37%	0.75%	1.23%	2.98%	2.83%	1.84%
2026/01/10	28.14%	25.86%	7.67%	8.62%	2.06%	0.77%	1.7%	2.01%	3.34%	1.95%
2026/01/11	27.51%	25.75%	6.5%	9.77%	0.42%	0.78%	1.36%	2.24%	2.91%	6.16%
2026/01/12	25.16%	25.68%	9.3%	10.02%	1.39%	0.6%	2.29%	3.39%	2.69%	1.93%
2026/01/13	21.43%	25.71%	10.37%	10.24%	2.52%	0.86%	1.85%	2.35%	5.55%	1.76%
2026/01/14	22.82%	22.96%	12.37%	7.15%	2.45%	0.73%	1.49%	3.23%	2.23%	1.97%
2026/01/15	21.95%	25.16%	9.21%	7.97%	2.05%	2.06%	2.55%	2.54%	3.18%	4.72%
2026/01/16	26.26%	24.27%	7.92%	9.65%	3.43%	0.75%	1.22%	2.97%	2.83%	1.83%
2026/01/17	21.98%	28.13%	9.99%	10.88%	2.08%	0.57%	3.93%	2.41%	1.54%	2.47%
2026/01/18	22.66%	26.22%	8.71%	10.36%	1.9%	2.24%	2.92%	2.32%	3.43%	1%
2026/01/19	24.39%	21.9%	9.93%	12.64%	1.73%	1.88%	1.8%	1.67%	3.17%	3.18%
2026/01/20	22.72%	22.92%	10.15%	12.48%	1.16%	4.28%	1.86%	1.78%	2.4%	1.3%
2026/01/21	29.13%	24.44%	9.32%	9.87%	2.16%	2.4%	2.92%	2.17%	2.09%	1.95%
2026/01/22	24.8%	24.01%	9.69%	10.3%	3.29%	3.52%	3.24%	2.52%	2.03%	0.51%
2026/01/23	21.59%	21.28%	7.13%	12.15%	3.9%	3.43%	1.85%	6.34%	1.57%	1.23%
2026/01/24	24.94%	22.6%	11.04%	11.37%	3.15%	5.28%	2.93%	2.85%	1.91%	0.65%
2026/01/25	25.06%	22.4%	12.35%	11.7%	3.27%	4.51%	3.17%	1.97%	1.72%	1.94%
2026/01/26	23.23%	23.68%	9.4%	8.3%	4.32%	3.82%	2.99%	2.98%	2.41%	2.87%
2026/01/27	24.28%	22.07%	10.24%	9.89%	5.48%	3.83%	2.77%	1.35%	2.83%	0.96%
2026/01/28	25.04%	21.28%	9.42%	10.7%	6.81%	4.03%	2.07%	1.39%	0.93%	0.32%
2026/01/29	24.86%	18.73%	8.03%	13.25%	7.94%	3.48%	1.28%	1.17%	1.06%	0.32%
2026/01/30	25.06%	19.94%	10.84%	9.3%	5.25%	3.69%	2.18%	2.16%	1.57%	0.01%
2026/01/31	28.08%	22.87%	10.33%	9.4%	4.37%	3.73%	2.05%	1.06%	0.52%	0.01%

safestore.co.uk
bigyellow.co.uk
accessstorage.com
shurgard.com
atticstorage.co.uk
stackt.co.uk
henfieldstorage.co.uk
selfstore.london
holdstorage.co.uk
lenlothian.com

In January 2026, Safestore.co.uk led with fluctuating spend, peaking at 29.13%. Bigyellow.co.uk followed closely, while Accessstorage.com and Shurgard.com showed moderate activity. Atticstorage.co.uk and Stackt.co.uk saw gradual increases. The month ended with Safestore.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Logistics Warehousing & Storage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	235
2026/01/02	246
2026/01/03	247
2026/01/04	235
2026/01/05	266
2026/01/06	279
2026/01/07	247
2026/01/08	265
2026/01/09	252
2026/01/10	255
2026/01/11	255
2026/01/12	263
2026/01/13	259
2026/01/14	257
2026/01/15	244
2026/01/16	252
2026/01/17	245
2026/01/18	251
2026/01/19	262
2026/01/20	260
2026/01/21	231
2026/01/22	230
2026/01/23	241
2026/01/24	223
2026/01/25	229
2026/01/26	267
2026/01/27	251
2026/01/28	244
2026/01/29	244
2026/01/30	250
2026/01/31	222

January saw fluctuating advertiser numbers, peaking at 279 on the 6th. A decline followed, ending at 222 on the 31st.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Warehousing & Storage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
stackt.co.uk	1.57%
atticstorage.co.uk	1.05%
shurgard.com	0.81%
storageking.co.uk	0.42%
royalmail.com	0.32%
holdstorage.co.uk	-0.49%
lenlothian.com	-0.49%
selfstore.london	-0.54%
space-station.co.uk	-0.71%
bigyellow.co.uk	-2.13%

Stackt.co.uk leads with a 1.57% click share increase, while bigyellow.co.uk drops by 2.13%.

Campaign Efficiency

UK Logistics Warehousing & Storage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	safestore.co.uk	bigyellow.co.uk	accessstorage.com	shurgard.com	stackt.co.uk	atticstorage.co.uk	packingboxes.co.uk	selfstore.london	holdstorage.co.uk	lenlothian.com
2026/01/01	17.39%	20.6%	8.4%	12.86%	0.22%	2.71%	1.31%	2.6%	3.68%	0.58%
2026/01/02	20.87%	22.69%	8.44%	9.77%	1.02%	2.01%	1.45%	2.37%	4.25%	2.08%
2026/01/03	21.42%	22.64%	8.78%	9.24%	1.11%	1%	1.49%	2.39%	4.38%	0.72%
2026/01/04	20.72%	22.17%	9.81%	9.75%	0.97%	2.23%	1.39%	1.78%	3.89%	0.36%
2026/01/05	19.24%	19.69%	9.34%	6.95%	0.79%	2.07%	1.88%	4.25%	1.82%	1.3%
2026/01/06	19.03%	21.68%	9.96%	8.07%	0.89%	0.44%	1.65%	1.85%	2.31%	2.12%
2026/01/07	18.79%	22.01%	9.27%	12.21%	0.45%	1.49%	1.95%	1.85%	2.54%	0.85%
2026/01/08	18.49%	21.01%	11.39%	7.8%	1.34%	1.78%	1.76%	1.28%	3.54%	0.43%
2026/01/09	21.47%	19.71%	6.91%	7.24%	0.81%	2.69%	1.8%	2.08%	3.07%	1.93%
2026/01/10	23.34%	21.41%	7.64%	6.76%	0.69%	1.8%	2.18%	1.11%	2.98%	2.47%
2026/01/11	22.92%	22.4%	6.69%	7.77%	0.83%	0.42%	1.83%	1.59%	2.47%	5.88%
2026/01/12	20.53%	20.58%	8.5%	7.77%	0.64%	1.06%	1.63%	2.1%	1.92%	2.43%
2026/01/13	17.31%	20.04%	8.34%	8.33%	0.48%	1.54%	1.71%	1.49%	5.29%	1.85%
2026/01/14	17.01%	18.5%	10.22%	5.68%	0.52%	1.62%	2.34%	1.82%	1.78%	1.45%
2026/01/15	16.79%	20.33%	9.38%	6.14%	1.94%	1.48%	2.75%	1.63%	2.65%	4.45%
2026/01/16	21.47%	19.71%	6.91%	7.24%	0.81%	2.69%	1.8%	2.08%	3.07%	1.93%
2026/01/17	18.73%	22.79%	9.7%	10.6%	0.64%	1.32%	2.36%	1.34%	1.48%	2.38%
2026/01/18	19.6%	22.17%	8.46%	8.36%	1.89%	2.05%	1.29%	1.69%	3.52%	1.06%
2026/01/19	18.21%	16.91%	9.22%	9.57%	1.18%	1.24%	2.41%	1.03%	2.54%	3.6%
2026/01/20	18.22%	17.09%	9.16%	9.79%	3.89%	1.04%	1.74%	1.27%	2.14%	1.14%
2026/01/21	25.84%	21.38%	9.08%	8.75%	2.61%	1.63%	0.85%	1.73%	2.42%	1.54%
2026/01/22	21.93%	19.87%	10.45%	9.4%	3.39%	2.9%	1.24%	1.38%	1.78%	0.57%
2026/01/23	19.37%	16.03%	6.72%	9.98%	3.45%	2.54%	2.11%	3.79%	1.72%	1.1%
2026/01/24	22.35%	19.24%	11.79%	11.03%	4.84%	2.38%	0.66%	2.99%	1.69%	0.68%
2026/01/25	22.03%	18.43%	12.64%	11.24%	3.96%	3.14%	1.42%	1.72%	1.93%	2.12%
2026/01/26	19.19%	18.74%	9.47%	7.16%	3.11%	3.39%	1.3%	1.27%	2.27%	3.11%
2026/01/27	19.73%	17.92%	9.38%	8.65%	3.02%	5.29%	1.4%	1.55%	3.27%	0.81%
2026/01/28	20.3%	16.15%	8.12%	8.77%	3.31%	5.12%	2.13%	0.93%	1%	0.34%
2026/01/29	20.41%	13.86%	7.16%	9.9%	3.41%	6.44%	2.28%	0.75%	0.83%	0.18%
2026/01/30	20.42%	15.66%	8.53%	7.11%	3%	3.78%	1.44%	1.82%	1.54%	0.01%
2026/01/31	24.58%	18.43%	10.83%	8.08%	3.89%	3.86%	2.68%	0.86%	0.55%	0.01%

safestore.co.uk
bigyellow.co.uk
accessstorage.com
shurgard.com
stackt.co.uk
atticstorage.co.uk
packingboxes.co.uk
selfstore.london
holdstorage.co.uk
lenlothian.com

In January 2026, Safestore.co.uk led with fluctuating impressions, peaking at 25.84% on the 21st. Bigyellow.co.uk saw a decline, ending at 18.43%. Accessstorage.com and Shurgard.com showed moderate stability, while Stackt.co.uk and Atticstorage.co.uk experienced growth. The month concluded with Safestore.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Warehousing & Storage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Logistics Warehousing & Storage - Last month

1
Self Storage Near Me | Lowest Price Guarantee https://www.accessstorage.com › storage › acre_lane
Get 50% off for up to 17 weeks on large storage units 100 sq ft and above in...
2
Big Yellow Self Storage https://www.bigyellow.co.uk
50% Off For Up To 8 Weeks — The UK's favourite for self storage. Big Yellow stores are modern, secure & purpose built. Only pay for the days you use. We will refund any unused days...
3
Edinburgh's Best Self Storage | We Won't Be Beaten On Price https://www.lenlothian.com
Born to store since '64. Choose from personal, student and business storage.
4
Self Storage | Lowest Price Guarantee https://www.safestore.co.uk › self-storage › london
Our lowest price guarantee means if you find a lower price we'll beat it by 10...
5
50% off London Storage - Rates From Only £6 Per Week https://www.selfstore.london › selfstore › get-a-quote
All units are individual, available in a range of sizes, & accessible by the customer only. Contact us...

In the competitive world of self-storage, Access Storage and Safestore captivate with their “Lowest Price Guarantee,” while Big Yellow and Selfstore London entice with significant discounts. Len Lothian stands out with its legacy since 1964, offering diverse storage solutions.

Frequently Asked Questions

Why is the UK Logistics Warehousing & Storage January 2026 Report useful and how should I use it?

Why is the UK Logistics Warehousing & Storage January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Logistics Warehousing & Storage January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Logistics Warehousing & Storage January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Logistics Warehousing & Storage January 2026 Report?

The UK Logistics Warehousing & Storage January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Logistics Warehousing & Storage January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Logistics Warehousing & Storage January 2026 Report for?

The UK Logistics Warehousing & Storage January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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UK Logistics Warehousing & Storage - PPC Market Share Analysis January 2026

Warehousing & Storage – UK

Google AI Overview visibility for Logistics Warehousing & Storage UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Logistics Warehousing & Storage brands

Share of Spend for the top 10 UK Logistics Warehousing & Storage brands

Competitor Count for UK Logistics Warehousing & Storage

Market Loss & Market Gains for UK Logistics Warehousing & Storage

UK Logistics Warehousing & Storage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Logistics Warehousing & Storage

Frequently Asked Questions

Why is the UK Logistics Warehousing & Storage January 2026 Report useful and how should I use it?

Why is the UK Logistics Warehousing & Storage January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Logistics Warehousing & Storage January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Logistics Warehousing & Storage January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Warehousing & Storage

AUS Warehousing & Storage