US Media & Entertainment Gaming - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Gaming – US

Google AI Overview visibility for Media & Entertainment Gaming US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.0429671829
70.9570328171
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 3%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
poki.com 29.11
steampowered.com 20.88
crazygames.com 12.21
playstation.com 9.82
minecraft.net 3.7
solitaire.net 2.86
playhop.com 2.71
playgama.com 2.21
bestbuy.com 2.15
lego.com 1.36
others 12.99
  • poki.com - 29.11%
  • steampowered.com - 20.88%
  • crazygames.com - 12.21%
  • playstation.com - 9.82%
  • minecraft.net - 3.7%
  • solitaire.net - 2.86%
  • playhop.com - 2.71%
  • playgama.com - 2.21%
  • bestbuy.com - 2.15%
  • lego.com - 1.36%
  • others - 12.99%

Copyright © Adthena. All rights reserved.

In the gaming PPC landscape, poki.com dominates with 29.11% click share, followed by steampowered.com at 20.88%. Others collectively hold 12.99%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date poki.com playhop.com games-4-free.com solitaire.net playstation.com lego.com playgama.com bestbuy.com nytimes.com crazygames.com
2026/05/01 61.42% 0% 0.72% 6.62% 3.6% 2.3% 1.34% 1.08% 3.65% 4.16%
2026/05/02 39.61% 0.01% 0.71% 2.96% 2.66% 3.42% 2.13% 1.39% 8.72% 6.82%
2026/05/03 52.41% 0% 0.48% 4.53% 3.22% 2.29% 2.98% 0.61% 5.94% 5.36%
2026/05/04 47.61% 0.06% 1.41% 4.95% 5.34% 0.54% 1.98% 1.7% 3.65% 12.82%
2026/05/05 42.13% 0% 2.33% 4.46% 3.52% 2.88% 1.31% 1.71% 6.02% 13.85%
2026/05/06 37.21% 0% 4.53% 2.48% 2.69% 2.84% 2.47% 1.33% 4.42% 15.77%
2026/05/07 45.72% 0% 3.94% 7% 3.03% 0.82% 2.08% 2.22% 2.43% 12.67%
2026/05/08 56.36% 0% 1.77% 6.39% 3.67% 2.85% 1.38% 1.48% 1.76% 4.95%
2026/05/09 36.48% 0% 4.96% 5.45% 4.97% 5.77% 3.32% 1.66% 5.75% 5.74%
2026/05/10 33.82% 0% 3.34% 5.2% 4.28% 6.02% 2.4% 1.08% 4.17% 15.19%
2026/05/11 31.85% 0% 6.47% 5.22% 3.53% 7.96% 4.82% 2.23% 5.02% 8.34%
2026/05/12 30.85% 0% 3.11% 3.01% 1.89% 8.27% 19.92% 2.03% 1.44% 8.28%
2026/05/13 33.82% 0% 3.45% 1.28% 2.93% 6.46% 16.76% 1.32% 4.15% 11.55%
2026/05/14 36.47% 0% 0.86% 6.3% 4.93% 3.14% 13.75% 1.57% 2.82% 10.24%
2026/05/15 56.21% 0% 1.76% 6.38% 3.66% 2.84% 1.37% 1.48% 1.76% 4.94%
2026/05/16 36.77% 0% 1.2% 2.73% 4.89% 1.65% 6.23% 3.48% 4.2% 11.31%
2026/05/17 26.02% 0% 2.45% 4.31% 7% 4.5% 15.36% 2.06% 7.61% 8.14%
2026/05/18 33.51% 0% 1.36% 5.56% 7.28% 6.43% 14.74% 2.04% 3.57% 8.74%
2026/05/19 33.26% 0% 1.4% 2.68% 4.49% 0.6% 21.08% 1.41% 7.72% 10.77%
2026/05/20 34.87% 0.83% 3.44% 5.03% 5.15% 5.39% 5.1% 2.12% 4.65% 12.9%
2026/05/21 28.01% 2.86% 4.54% 6.16% 3.98% 1.72% 7.7% 2.28% 5.67% 16.69%
2026/05/22 33.25% 10.77% 4.92% 4.65% 4.54% 1.39% 3.6% 3.31% 5.09% 10.72%
2026/05/23 32.38% 4.48% 6.33% 3.54% 4.49% 5.48% 3.89% 3.39% 7.31% 7.17%
2026/05/24 27.41% 13.52% 9.86% 2.13% 2.89% 1.86% 9.42% 3.88% 3.4% 5.79%
2026/05/25 28.54% 3.98% 6.83% 6.56% 4.71% 1.55% 3.95% 2.65% 4.22% 3.48%
2026/05/26 29.11% 9.37% 2.2% 6.95% 3.93% 0.78% 17.53% 3.68% 2.86% 5.7%
2026/05/27 29.56% 8.27% 6.2% 5.4% 5.24% 4.19% 5.79% 6.09% 2.83% 9.15%
2026/05/28 35.32% 7.48% 3.45% 5.34% 3.99% 4.02% 2.52% 6.24% 2.43% 5.73%
2026/05/29 23.32% 9.71% 3.69% 21.43% 5.69% 3.06% 4.89% 6.34% 2.51% 1.8%
2026/05/30 27.11% 6.67% 1.4% 7.28% 6.55% 4.81% 10.84% 8.02% 0.92% 1.33%
2026/05/31 32.27% 16.85% 6.69% 5.29% 4.82% 4.76% 3.44% 2.68% 1.04% 0.97%
  • poki.com
  • playhop.com
  • games-4-free.com
  • solitaire.net
  • playstation.com
  • lego.com
  • playgama.com
  • bestbuy.com
  • nytimes.com
  • crazygames.com

Copyright © Adthena. All rights reserved.

In May 2026, Poki.com started strong but saw a decline, ending at 32.27%. Playhop.com surged late, finishing at 16.85%. Games-4-Free.com fluctuated, closing at 6.69%. Solitaire.net peaked mid-month, ending at 5.29%. PlayStation.com remained steady, closing at 4.82%. Lego.com had a mid-month dip, finishing at 4.76%. Playgama.com spiked mid-month, ending at 3.44%. Bestbuy.com rose late, closing at 2.68%. NYTimes.com started strong, ending at 1.04%. Crazygames.com peaked early, closing at 0.97%.

Market Exposure

Competitor Count for US Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 117
2026/05/02 123
2026/05/03 114
2026/05/04 107
2026/05/05 128
2026/05/06 130
2026/05/07 132
2026/05/08 125
2026/05/09 129
2026/05/10 129
2026/05/11 157
2026/05/12 168
2026/05/13 132
2026/05/14 140
2026/05/15 125
2026/05/16 147
2026/05/17 148
2026/05/18 137
2026/05/19 128
2026/05/20 150
2026/05/21 152
2026/05/22 142
2026/05/23 163
2026/05/24 161
2026/05/25 187
2026/05/26 198
2026/05/27 169
2026/05/28 171
2026/05/29 172
2026/05/30 170
2026/05/31 176

Copyright © Adthena. All rights reserved.

May began with 117 advertisers, fluctuating mid-month, peaking at 198 on the 26th. The month concluded with 176 advertisers, showcasing dynamic market engagement.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
playhop.com 5.8%
playstation.com 4.11%
bestbuy.com 2.46%
steampowered.com 1.85%
solitaire.net 1.72%
arkadium.com -0.08%
pony4precious.org -0.38%
crazygames.com -1.42%
minecraft.net -6.4%
poki.com -13.46%

Copyright © Adthena. All rights reserved.

Playhop.com surged with a 5.80% click share increase, while poki.com dropped by 13.46%.

Campaign Efficiency

US Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date poki.com playhop.com steampowered.com playstation.com lego.com solitaire.net playgama.com bestbuy.com gamestop.com crazygames.com
2026/05/01 53.44% 0% 12.25% 5.22% 2.18% 6.4% 1.44% 1.18% 0.97% 1.65%
2026/05/02 33.3% 0% 13.62% 3.42% 3.51% 2.68% 1.98% 1.53% 0.94% 8.57%
2026/05/03 46.87% 0% 14.65% 4.54% 1.32% 3.48% 2.68% 0.7% 1.59% 5.24%
2026/05/04 56.91% 0.09% 4.99% 4.67% 0.37% 3.2% 1.1% 1.82% 2.43% 11.3%
2026/05/05 37.75% 0% 10.76% 3.67% 2.41% 3.57% 1.48% 1.95% 2.1% 15.53%
2026/05/06 46.12% 0% 8.53% 2.75% 1.64% 1.51% 1.97% 1.07% 1.49% 13.99%
2026/05/07 40.13% 0% 9.36% 4.18% 1.06% 5.68% 1.58% 2.12% 1.54% 12.6%
2026/05/08 45.33% 0% 10.8% 4.62% 3.05% 5.74% 1.45% 1.4% 1.28% 2.77%
2026/05/09 49.23% 0% 7.16% 4.94% 3.07% 3.42% 1.75% 1.5% 0.93% 2.46%
2026/05/10 34.76% 0% 8.87% 5.03% 4.61% 3.84% 2.21% 0.68% 1.5% 15.84%
2026/05/11 26.67% 0% 9.94% 4.99% 8.09% 4.7% 6.47% 2.68% 2.93% 7.79%
2026/05/12 31.02% 0% 8.64% 2.05% 8.21% 2.67% 12.12% 2.33% 2.08% 9.31%
2026/05/13 38.78% 0% 7.01% 4.97% 7.82% 0.7% 10.83% 1.64% 1.64% 9.64%
2026/05/14 41.57% 0% 5.33% 4.93% 3.26% 3.91% 10.94% 1.54% 1.58% 8.13%
2026/05/15 45.33% 0% 10.8% 4.62% 3.05% 5.74% 1.45% 1.4% 1.28% 2.77%
2026/05/16 36.17% 0% 6.82% 6.52% 1.9% 2.45% 7.29% 3.7% 2.53% 8.76%
2026/05/17 29.48% 0% 10.04% 8.48% 4.48% 3.29% 6.77% 2.69% 2.43% 7.61%
2026/05/18 33.98% 0% 8.38% 9.66% 6.73% 5.48% 7.9% 2.11% 2.77% 7.9%
2026/05/19 35.23% 0% 8.31% 6.59% 0.42% 2.33% 18.01% 1.69% 2.18% 8.4%
2026/05/20 36.06% 1.13% 6.68% 5.92% 5.36% 3.85% 11.15% 2.28% 1.88% 9.34%
2026/05/21 31.25% 2.83% 4.39% 5.45% 1.5% 5.64% 6.57% 2.58% 1.74% 17.68%
2026/05/22 33.02% 6.7% 7.12% 6.2% 1.76% 4.43% 3% 4% 1.83% 11.95%
2026/05/23 29.01% 4.75% 9.86% 5.47% 5.45% 3.41% 4% 3.55% 1.8% 8.67%
2026/05/24 27.65% 10.64% 10.93% 3.85% 1.34% 2.07% 8.38% 4.57% 0.95% 3.98%
2026/05/25 28.76% 3.75% 11.79% 6.04% 1.62% 5.11% 3.2% 3.9% 1.38% 3.76%
2026/05/26 32.32% 7.76% 4.65% 5.42% 0.64% 5.7% 10.66% 5.6% 1.4% 6.85%
2026/05/27 28.57% 6.78% 7.05% 5.91% 3.68% 3.63% 6.37% 8% 2.45% 10.77%
2026/05/28 33.5% 6.89% 7.54% 4.45% 3.65% 3.99% 2.34% 8.22% 3.92% 6.05%
2026/05/29 25.48% 11.65% 2.84% 6.44% 2.78% 16.93% 4.77% 7.34% 2.95% 1.96%
2026/05/30 26.32% 7.35% 8.82% 7.96% 4.76% 5.23% 6.35% 10.24% 2.91% 1.31%
2026/05/31 30.37% 13.75% 8.48% 5.77% 4.35% 3.86% 3.63% 3.47% 2.9% 1%
  • poki.com
  • playhop.com
  • steampowered.com
  • playstation.com
  • lego.com
  • solitaire.net
  • playgama.com
  • bestbuy.com
  • gamestop.com
  • crazygames.com

Copyright © Adthena. All rights reserved.

In May 2026, Poki.com started strong but saw a decline, ending at 30.37%. Playhop.com surged late, finishing at 13.75%. Steampowered.com fluctuated, closing at 8.48%. PlayStation.com remained steady, ending at 5.77%. Lego.com had a mid-month peak, closing at 4.35%. Solitaire.net spiked on May 29, finishing at 3.86%. Playgama.com had a mid-month rise, ending at 3.63%. Bestbuy.com peaked late, closing at 3.47%. Gamestop.com remained stable, ending at 2.9%. Crazygames.com fluctuated, closing at 1.0%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming - Last month
  1. 1
    Free to Play - Free Puzzle Math Game https://www.cinqmarsmedia.com › equate8

    Free to play indie math game with daily puzzles on iOS, Android, and Steam

  2. 2
    Play Free Online Games https://www.crazygames.com › free-online › browser-games

    Online Games At CrazyGames — Games in Your Browser Right Now, Just Click and Start Exploring Our Catalogue. The Best Games Are on CrazyGames, We Require Nothing but a Click: Start Playing Now. Play Immediately for Free.

  3. 3
    Build Your LEGO® World https://www.lego.com › luigi

    Discover LEGO® Fun — Level up your LEGO® Mario™ and LEGO® Luigi™ adventures in fun, interactive ways.

  4. 4
    New Puzzles Daily | New York Times Games https://www.nytimes.com

    Master the Crossword, solve the Wordle, and find the Connections with NYT Games. Join millions solving the NYT puzzles. Subscribe to New York...

  5. 5
    Official PlayStation®Store https://store.playstation.com › ps-store-games › play-today

    PlayStation® Games — Play New Worlds For The Ultimate Experience, Explore The PlayStation® Collection Today. Check Out PS4® and PS5® Games & In-Game Add-Ons Available From PlayStation®Store.

Copyright © Adthena. All rights reserved.

In the vibrant world of PPC advertising, cinqmarsmedia.com entices with a free indie math game, while crazygames.com offers instant browser gaming. LEGO® invites creativity with interactive adventures, and the New York Times captivates puzzle enthusiasts. PlayStation®Store promises immersive gaming experiences.

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