Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 29.0429671829 |
| 70.9570328171 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 30 |
| 70 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| poki.com | 29.11 |
| steampowered.com | 20.88 |
| crazygames.com | 12.21 |
| playstation.com | 9.82 |
| minecraft.net | 3.7 |
| solitaire.net | 2.86 |
| playhop.com | 2.71 |
| playgama.com | 2.21 |
| bestbuy.com | 2.15 |
| lego.com | 1.36 |
| others | 12.99 |
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In the gaming PPC landscape, poki.com dominates with 29.11% click share, followed by steampowered.com at 20.88%. Others collectively hold 12.99%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | poki.com | playhop.com | games-4-free.com | solitaire.net | playstation.com | lego.com | playgama.com | bestbuy.com | nytimes.com | crazygames.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 61.42% | 0% | 0.72% | 6.62% | 3.6% | 2.3% | 1.34% | 1.08% | 3.65% | 4.16% |
| 2026/05/02 | 39.61% | 0.01% | 0.71% | 2.96% | 2.66% | 3.42% | 2.13% | 1.39% | 8.72% | 6.82% |
| 2026/05/03 | 52.41% | 0% | 0.48% | 4.53% | 3.22% | 2.29% | 2.98% | 0.61% | 5.94% | 5.36% |
| 2026/05/04 | 47.61% | 0.06% | 1.41% | 4.95% | 5.34% | 0.54% | 1.98% | 1.7% | 3.65% | 12.82% |
| 2026/05/05 | 42.13% | 0% | 2.33% | 4.46% | 3.52% | 2.88% | 1.31% | 1.71% | 6.02% | 13.85% |
| 2026/05/06 | 37.21% | 0% | 4.53% | 2.48% | 2.69% | 2.84% | 2.47% | 1.33% | 4.42% | 15.77% |
| 2026/05/07 | 45.72% | 0% | 3.94% | 7% | 3.03% | 0.82% | 2.08% | 2.22% | 2.43% | 12.67% |
| 2026/05/08 | 56.36% | 0% | 1.77% | 6.39% | 3.67% | 2.85% | 1.38% | 1.48% | 1.76% | 4.95% |
| 2026/05/09 | 36.48% | 0% | 4.96% | 5.45% | 4.97% | 5.77% | 3.32% | 1.66% | 5.75% | 5.74% |
| 2026/05/10 | 33.82% | 0% | 3.34% | 5.2% | 4.28% | 6.02% | 2.4% | 1.08% | 4.17% | 15.19% |
| 2026/05/11 | 31.85% | 0% | 6.47% | 5.22% | 3.53% | 7.96% | 4.82% | 2.23% | 5.02% | 8.34% |
| 2026/05/12 | 30.85% | 0% | 3.11% | 3.01% | 1.89% | 8.27% | 19.92% | 2.03% | 1.44% | 8.28% |
| 2026/05/13 | 33.82% | 0% | 3.45% | 1.28% | 2.93% | 6.46% | 16.76% | 1.32% | 4.15% | 11.55% |
| 2026/05/14 | 36.47% | 0% | 0.86% | 6.3% | 4.93% | 3.14% | 13.75% | 1.57% | 2.82% | 10.24% |
| 2026/05/15 | 56.21% | 0% | 1.76% | 6.38% | 3.66% | 2.84% | 1.37% | 1.48% | 1.76% | 4.94% |
| 2026/05/16 | 36.77% | 0% | 1.2% | 2.73% | 4.89% | 1.65% | 6.23% | 3.48% | 4.2% | 11.31% |
| 2026/05/17 | 26.02% | 0% | 2.45% | 4.31% | 7% | 4.5% | 15.36% | 2.06% | 7.61% | 8.14% |
| 2026/05/18 | 33.51% | 0% | 1.36% | 5.56% | 7.28% | 6.43% | 14.74% | 2.04% | 3.57% | 8.74% |
| 2026/05/19 | 33.26% | 0% | 1.4% | 2.68% | 4.49% | 0.6% | 21.08% | 1.41% | 7.72% | 10.77% |
| 2026/05/20 | 34.87% | 0.83% | 3.44% | 5.03% | 5.15% | 5.39% | 5.1% | 2.12% | 4.65% | 12.9% |
| 2026/05/21 | 28.01% | 2.86% | 4.54% | 6.16% | 3.98% | 1.72% | 7.7% | 2.28% | 5.67% | 16.69% |
| 2026/05/22 | 33.25% | 10.77% | 4.92% | 4.65% | 4.54% | 1.39% | 3.6% | 3.31% | 5.09% | 10.72% |
| 2026/05/23 | 32.38% | 4.48% | 6.33% | 3.54% | 4.49% | 5.48% | 3.89% | 3.39% | 7.31% | 7.17% |
| 2026/05/24 | 27.41% | 13.52% | 9.86% | 2.13% | 2.89% | 1.86% | 9.42% | 3.88% | 3.4% | 5.79% |
| 2026/05/25 | 28.54% | 3.98% | 6.83% | 6.56% | 4.71% | 1.55% | 3.95% | 2.65% | 4.22% | 3.48% |
| 2026/05/26 | 29.11% | 9.37% | 2.2% | 6.95% | 3.93% | 0.78% | 17.53% | 3.68% | 2.86% | 5.7% |
| 2026/05/27 | 29.56% | 8.27% | 6.2% | 5.4% | 5.24% | 4.19% | 5.79% | 6.09% | 2.83% | 9.15% |
| 2026/05/28 | 35.32% | 7.48% | 3.45% | 5.34% | 3.99% | 4.02% | 2.52% | 6.24% | 2.43% | 5.73% |
| 2026/05/29 | 23.32% | 9.71% | 3.69% | 21.43% | 5.69% | 3.06% | 4.89% | 6.34% | 2.51% | 1.8% |
| 2026/05/30 | 27.11% | 6.67% | 1.4% | 7.28% | 6.55% | 4.81% | 10.84% | 8.02% | 0.92% | 1.33% |
| 2026/05/31 | 32.27% | 16.85% | 6.69% | 5.29% | 4.82% | 4.76% | 3.44% | 2.68% | 1.04% | 0.97% |
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In May 2026, Poki.com started strong but saw a decline, ending at 32.27%. Playhop.com surged late, finishing at 16.85%. Games-4-Free.com fluctuated, closing at 6.69%. Solitaire.net peaked mid-month, ending at 5.29%. PlayStation.com remained steady, closing at 4.82%. Lego.com had a mid-month dip, finishing at 4.76%. Playgama.com spiked mid-month, ending at 3.44%. Bestbuy.com rose late, closing at 2.68%. NYTimes.com started strong, ending at 1.04%. Crazygames.com peaked early, closing at 0.97%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 117 |
| 2026/05/02 | 123 |
| 2026/05/03 | 114 |
| 2026/05/04 | 107 |
| 2026/05/05 | 128 |
| 2026/05/06 | 130 |
| 2026/05/07 | 132 |
| 2026/05/08 | 125 |
| 2026/05/09 | 129 |
| 2026/05/10 | 129 |
| 2026/05/11 | 157 |
| 2026/05/12 | 168 |
| 2026/05/13 | 132 |
| 2026/05/14 | 140 |
| 2026/05/15 | 125 |
| 2026/05/16 | 147 |
| 2026/05/17 | 148 |
| 2026/05/18 | 137 |
| 2026/05/19 | 128 |
| 2026/05/20 | 150 |
| 2026/05/21 | 152 |
| 2026/05/22 | 142 |
| 2026/05/23 | 163 |
| 2026/05/24 | 161 |
| 2026/05/25 | 187 |
| 2026/05/26 | 198 |
| 2026/05/27 | 169 |
| 2026/05/28 | 171 |
| 2026/05/29 | 172 |
| 2026/05/30 | 170 |
| 2026/05/31 | 176 |
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May began with 117 advertisers, fluctuating mid-month, peaking at 198 on the 26th. The month concluded with 176 advertisers, showcasing dynamic market engagement.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Playhop.com surged with a 5.80% click share increase, while poki.com dropped by 13.46%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | poki.com | playhop.com | steampowered.com | playstation.com | lego.com | solitaire.net | playgama.com | bestbuy.com | gamestop.com | crazygames.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 53.44% | 0% | 12.25% | 5.22% | 2.18% | 6.4% | 1.44% | 1.18% | 0.97% | 1.65% |
| 2026/05/02 | 33.3% | 0% | 13.62% | 3.42% | 3.51% | 2.68% | 1.98% | 1.53% | 0.94% | 8.57% |
| 2026/05/03 | 46.87% | 0% | 14.65% | 4.54% | 1.32% | 3.48% | 2.68% | 0.7% | 1.59% | 5.24% |
| 2026/05/04 | 56.91% | 0.09% | 4.99% | 4.67% | 0.37% | 3.2% | 1.1% | 1.82% | 2.43% | 11.3% |
| 2026/05/05 | 37.75% | 0% | 10.76% | 3.67% | 2.41% | 3.57% | 1.48% | 1.95% | 2.1% | 15.53% |
| 2026/05/06 | 46.12% | 0% | 8.53% | 2.75% | 1.64% | 1.51% | 1.97% | 1.07% | 1.49% | 13.99% |
| 2026/05/07 | 40.13% | 0% | 9.36% | 4.18% | 1.06% | 5.68% | 1.58% | 2.12% | 1.54% | 12.6% |
| 2026/05/08 | 45.33% | 0% | 10.8% | 4.62% | 3.05% | 5.74% | 1.45% | 1.4% | 1.28% | 2.77% |
| 2026/05/09 | 49.23% | 0% | 7.16% | 4.94% | 3.07% | 3.42% | 1.75% | 1.5% | 0.93% | 2.46% |
| 2026/05/10 | 34.76% | 0% | 8.87% | 5.03% | 4.61% | 3.84% | 2.21% | 0.68% | 1.5% | 15.84% |
| 2026/05/11 | 26.67% | 0% | 9.94% | 4.99% | 8.09% | 4.7% | 6.47% | 2.68% | 2.93% | 7.79% |
| 2026/05/12 | 31.02% | 0% | 8.64% | 2.05% | 8.21% | 2.67% | 12.12% | 2.33% | 2.08% | 9.31% |
| 2026/05/13 | 38.78% | 0% | 7.01% | 4.97% | 7.82% | 0.7% | 10.83% | 1.64% | 1.64% | 9.64% |
| 2026/05/14 | 41.57% | 0% | 5.33% | 4.93% | 3.26% | 3.91% | 10.94% | 1.54% | 1.58% | 8.13% |
| 2026/05/15 | 45.33% | 0% | 10.8% | 4.62% | 3.05% | 5.74% | 1.45% | 1.4% | 1.28% | 2.77% |
| 2026/05/16 | 36.17% | 0% | 6.82% | 6.52% | 1.9% | 2.45% | 7.29% | 3.7% | 2.53% | 8.76% |
| 2026/05/17 | 29.48% | 0% | 10.04% | 8.48% | 4.48% | 3.29% | 6.77% | 2.69% | 2.43% | 7.61% |
| 2026/05/18 | 33.98% | 0% | 8.38% | 9.66% | 6.73% | 5.48% | 7.9% | 2.11% | 2.77% | 7.9% |
| 2026/05/19 | 35.23% | 0% | 8.31% | 6.59% | 0.42% | 2.33% | 18.01% | 1.69% | 2.18% | 8.4% |
| 2026/05/20 | 36.06% | 1.13% | 6.68% | 5.92% | 5.36% | 3.85% | 11.15% | 2.28% | 1.88% | 9.34% |
| 2026/05/21 | 31.25% | 2.83% | 4.39% | 5.45% | 1.5% | 5.64% | 6.57% | 2.58% | 1.74% | 17.68% |
| 2026/05/22 | 33.02% | 6.7% | 7.12% | 6.2% | 1.76% | 4.43% | 3% | 4% | 1.83% | 11.95% |
| 2026/05/23 | 29.01% | 4.75% | 9.86% | 5.47% | 5.45% | 3.41% | 4% | 3.55% | 1.8% | 8.67% |
| 2026/05/24 | 27.65% | 10.64% | 10.93% | 3.85% | 1.34% | 2.07% | 8.38% | 4.57% | 0.95% | 3.98% |
| 2026/05/25 | 28.76% | 3.75% | 11.79% | 6.04% | 1.62% | 5.11% | 3.2% | 3.9% | 1.38% | 3.76% |
| 2026/05/26 | 32.32% | 7.76% | 4.65% | 5.42% | 0.64% | 5.7% | 10.66% | 5.6% | 1.4% | 6.85% |
| 2026/05/27 | 28.57% | 6.78% | 7.05% | 5.91% | 3.68% | 3.63% | 6.37% | 8% | 2.45% | 10.77% |
| 2026/05/28 | 33.5% | 6.89% | 7.54% | 4.45% | 3.65% | 3.99% | 2.34% | 8.22% | 3.92% | 6.05% |
| 2026/05/29 | 25.48% | 11.65% | 2.84% | 6.44% | 2.78% | 16.93% | 4.77% | 7.34% | 2.95% | 1.96% |
| 2026/05/30 | 26.32% | 7.35% | 8.82% | 7.96% | 4.76% | 5.23% | 6.35% | 10.24% | 2.91% | 1.31% |
| 2026/05/31 | 30.37% | 13.75% | 8.48% | 5.77% | 4.35% | 3.86% | 3.63% | 3.47% | 2.9% | 1% |
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In May 2026, Poki.com started strong but saw a decline, ending at 30.37%. Playhop.com surged late, finishing at 13.75%. Steampowered.com fluctuated, closing at 8.48%. PlayStation.com remained steady, ending at 5.77%. Lego.com had a mid-month peak, closing at 4.35%. Solitaire.net spiked on May 29, finishing at 3.86%. Playgama.com had a mid-month rise, ending at 3.63%. Bestbuy.com peaked late, closing at 3.47%. Gamestop.com remained stable, ending at 2.9%. Crazygames.com fluctuated, closing at 1.0%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Free to play indie math game with daily puzzles on iOS, Android, and Steam
Online Games At CrazyGames — Games in Your Browser Right Now, Just Click and Start Exploring Our Catalogue. The Best Games Are on CrazyGames, We Require Nothing but a Click: Start Playing Now. Play Immediately for Free.
Discover LEGO® Fun — Level up your LEGO® Mario™ and LEGO® Luigi™ adventures in fun, interactive ways.
Master the Crossword, solve the Wordle, and find the Connections with NYT Games. Join millions solving the NYT puzzles. Subscribe to New York...
PlayStation® Games — Play New Worlds For The Ultimate Experience, Explore The PlayStation® Collection Today. Check Out PS4® and PS5® Games & In-Game Add-Ons Available From PlayStation®Store.
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In the vibrant world of PPC advertising, cinqmarsmedia.com entices with a free indie math game, while crazygames.com offers instant browser gaming. LEGO® invites creativity with interactive adventures, and the New York Times captivates puzzle enthusiasts. PlayStation®Store promises immersive gaming experiences.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Media & Entertainment Gaming May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Media & Entertainment Gaming May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Media & Entertainment Gaming May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The US Media & Entertainment Gaming May 2026 Report aggregates data from across both device types and Google Shopping.
The US Media & Entertainment Gaming May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.