US Media & Entertainment Gaming - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Gaming – US

Google AI Overview visibility for Media & Entertainment Gaming US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.2711021408
76.7288978592
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 3%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
poki.com 33.4
steampowered.com 15.29
playstation.com 7.81
crazygames.com 7.77
minecraft.net 5.75
bestbuy.com 4.18
amazon.com 4.1
solitaire.net 3.42
nintendo.com 2.36
gamestop.com 2.33
others 13.59
  • poki.com - 33.4%
  • steampowered.com - 15.29%
  • playstation.com - 7.81%
  • crazygames.com - 7.77%
  • minecraft.net - 5.75%
  • bestbuy.com - 4.18%
  • amazon.com - 4.1%
  • solitaire.net - 3.42%
  • nintendo.com - 2.36%
  • gamestop.com - 2.33%
  • others - 13.59%

Copyright © Adthena. All rights reserved.

In the gaming PPC landscape, poki.com leads with 33.4% click share, followed by steampowered.com at 15.29%. ‘Others’ collectively hold 13.59%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date poki.com crazygames.com playstation.com solitaire.net hero-wars.com steampowered.com bestbuy.com playgama.com gamestop.com amazon.com
2025/12/01 43.06% 7.45% 6.9% 6.09% 0.47% 1.38% 1.86% 12.7% 1.04% 4.18%
2025/12/02 45.33% 13.27% 7.15% 4.56% 0.34% 1.35% 2.67% 4.66% 1.27% 3.76%
2025/12/03 43.5% 5.63% 8.48% 1.79% 0.41% 2.29% 5.83% 4.37% 1.62% 4.68%
2025/12/04 36.77% 19.11% 11.81% 3.5% 0.59% 2.63% 3.38% 0.96% 0.88% 3.45%
2025/12/05 34.49% 12.61% 8.01% 6.09% 0.7% 0.96% 6.35% 0.64% 1.29% 7.35%
2025/12/06 31.22% 18.81% 11.31% 6.02% 0.98% 2.14% 4.13% 1.39% 0.69% 5.79%
2025/12/07 24.01% 11.05% 9.88% 10.69% 3.04% 2.58% 3.7% 3.73% 1.15% 6.54%
2025/12/08 29.67% 13.92% 10.42% 10.43% 1.91% 2.04% 1.62% 7.09% 0.84% 5.69%
2025/12/09 39.71% 32.31% 2.25% 3.23% 1.4% 0.68% 0.86% 3.98% 0.66% 5.34%
2025/12/10 32.39% 18.11% 5.8% 8.17% 4.74% 0.99% 1.97% 6.83% 1.17% 3.82%
2025/12/11 37.06% 14.27% 10.16% 5.86% 2.91% 1.1% 1.82% 6.93% 1% 4.72%
2025/12/12 39.14% 5.48% 9.28% 7.71% 1.55% 3.18% 3.1% 0.89% 1.45% 5.52%
2025/12/13 31.59% 7.86% 7.77% 8.43% 1.92% 1.31% 2.81% 7.16% 1.4% 6.74%
2025/12/14 34.95% 10.18% 9.95% 6.36% 1.75% 2.34% 2.59% 0.67% 1.58% 6.4%
2025/12/15 37.22% 18.52% 6.4% 5.52% 5.3% 1.8% 1.92% 0.95% 1.46% 4.55%
2025/12/16 32% 9.34% 8.62% 9.68% 1.22% 2.27% 3.72% 1.46% 1.45% 4.1%
2025/12/17 40.5% 10.97% 12.39% 6.38% 0.85% 2.2% 1.54% 2.45% 1.28% 4.15%
2025/12/18 26.85% 3.94% 10.22% 7.06% 0.88% 3.16% 5.89% 2.08% 5.03% 5.41%
2025/12/19 34.87% 15.27% 5.57% 6.37% 0.83% 0.84% 3.44% 0.79% 3.65% 1.82%
2025/12/20 27.12% 9.63% 10% 8.93% 2.64% 2.29% 5.03% 1.05% 3.53% 2.61%
2025/12/21 31.86% 3.88% 12.87% 7.82% 2.82% 2.23% 6.96% 0.55% 4.9% 3.77%
2025/12/22 36.78% 3.41% 9.66% 5.86% 3.75% 1.85% 9.7% 0.59% 4.51% 1.62%
2025/12/23 26.74% 11.96% 7.66% 8.56% 0.57% 1.56% 8.33% 9.04% 4.41% 2.29%
2025/12/24 23.41% 12.22% 8.14% 4.61% 4.57% 1.89% 9.29% 4.13% 3.6% 2.43%
2025/12/25 34.72% 8.63% 5.02% 9.4% 2.03% 1.14% 6.91% 1.8% 2.92% 2.23%
2025/12/26 25.11% 6% 7.85% 8.09% 3.37% 0.6% 4.07% 2.62% 1.97% 6.82%
2025/12/27 27.68% 13.18% 9.75% 8.88% 1.41% 1.51% 3.73% 4.47% 1.5% 2.42%
2025/12/28 27.6% 13.22% 8.84% 5.18% 3.54% 2.49% 3.74% 2.21% 1.14% 2.11%
2025/12/29 32.4% 6.85% 5.85% 10.31% 1.3% 2.94% 2.82% 2.72% 1.24% 2.22%
2025/12/30 30.77% 21.94% 9.1% 5.77% 1.63% 1.95% 3.62% 1.08% 1.97% 1.31%
2025/12/31 38.78% 10.36% 9.57% 4.98% 2.71% 2.4% 2.35% 1.55% 1.18% 0.84%
  • poki.com
  • crazygames.com
  • playstation.com
  • solitaire.net
  • hero-wars.com
  • steampowered.com
  • bestbuy.com
  • playgama.com
  • gamestop.com
  • amazon.com

Copyright © Adthena. All rights reserved.

Poki.com dominated December, peaking early at 45.33% before a mid-month dip. Crazygames.com surged on the 9th, reaching 32.31%. PlayStation.com maintained steady growth, while BestBuy.com peaked at 9.7% on the 22nd. The month concluded with Poki.com leading at 38.78%.

Market Exposure

Competitor Count for US Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 160
2025/12/02 187
2025/12/03 210
2025/12/04 170
2025/12/05 168
2025/12/06 165
2025/12/07 162
2025/12/08 142
2025/12/09 148
2025/12/10 152
2025/12/11 147
2025/12/12 154
2025/12/13 144
2025/12/14 144
2025/12/15 146
2025/12/16 158
2025/12/17 140
2025/12/18 172
2025/12/19 161
2025/12/20 172
2025/12/21 185
2025/12/22 207
2025/12/23 211
2025/12/24 198
2025/12/25 180
2025/12/26 159
2025/12/27 176
2025/12/28 170
2025/12/29 172
2025/12/30 160
2025/12/31 156

Copyright © Adthena. All rights reserved.

December began with 160 advertisers, peaking at 211 on the 23rd. A steady rise marked the month, ending at 156.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
minecraft.net 3.59%
bestbuy.com 3.54%
gamestop.com 1.99%
nintendo.com 1.76%
retrovgames.com 1.01%
playgama.com -1.17%
playstation.com -1.39%
crazygames.com -3.13%
steampowered.com -3.47%
amazon.com -3.47%

Copyright © Adthena. All rights reserved.

In the past month, minecraft.net and bestbuy.com saw significant click share growth, while steampowered.com and amazon.com experienced notable declines.

Campaign Efficiency

US Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date poki.com steampowered.com bestbuy.com crazygames.com playstation.com gamestop.com solitaire.net retrovgames.com playgama.com amazon.com
2025/12/01 39.48% 3.98% 3.64% 2.5% 2.95% 1.53% 4.04% 0.59% 17.64% 5.88%
2025/12/02 40.69% 4.77% 4.85% 6.43% 3.75% 2.8% 3.71% 0.97% 7.75% 6.51%
2025/12/03 35.57% 6.06% 8.52% 2.69% 3.94% 3.42% 1.16% 1.81% 5.44% 6.76%
2025/12/04 31.78% 8.85% 5.06% 7.95% 6.72% 2.06% 3.82% 1.09% 1.36% 6.18%
2025/12/05 30.48% 3.09% 7.85% 4.2% 4.41% 2.37% 4.56% 1.49% 1.05% 12.69%
2025/12/06 31.24% 6.86% 5.8% 6.25% 5.34% 1.3% 4.97% 2.32% 2.36% 10.52%
2025/12/07 27.89% 6.66% 4.31% 4.07% 3.72% 1.8% 7.16% 1.42% 7.08% 11.44%
2025/12/08 32.26% 6.03% 1.68% 5.35% 4.55% 1.94% 7.38% 2.68% 11.7% 9.54%
2025/12/09 42.9% 3% 1.27% 13.86% 1.99% 1.8% 3.04% 1.63% 7.37% 11.46%
2025/12/10 37.13% 3.7% 2.46% 8.13% 3.02% 2.17% 6.87% 1.66% 10.57% 7.56%
2025/12/11 39.42% 2.81% 2.51% 5.93% 5.85% 2.18% 5.12% 1.41% 9.91% 8.78%
2025/12/12 34.9% 10.09% 4.37% 1.95% 4.39% 3.7% 5.94% 2.36% 1.64% 9.58%
2025/12/13 32.99% 3.65% 3.5% 2.66% 3.42% 2.62% 5.78% 2.15% 12.22% 11.39%
2025/12/14 37.02% 7.33% 3.86% 4.22% 4.59% 2.92% 4.67% 1.72% 1.07% 10.66%
2025/12/15 37.93% 6.46% 3.16% 8.99% 3.66% 3.08% 5.02% 2.45% 1.68% 7.64%
2025/12/16 36.34% 7.87% 4.84% 4.71% 4.17% 2.01% 8.03% 0.8% 2.74% 6.46%
2025/12/17 51% 5.05% 2.38% 4.38% 6.52% 2.19% 4.91% 2.74% 3.12% 6.33%
2025/12/18 27.91% 7.78% 9.93% 2.11% 3.99% 8.5% 4.15% 5.05% 2.69% 7.48%
2025/12/19 35.19% 2.17% 7.13% 6.21% 2.84% 7.56% 4.11% 10.1% 1.24% 3.37%
2025/12/20 26.14% 6.12% 8.78% 3.44% 4.39% 7.49% 5.92% 3.38% 1.66% 4.74%
2025/12/21 32.96% 5.37% 10.19% 2.09% 6.73% 8.13% 4.54% 3.12% 0.65% 5.08%
2025/12/22 36.76% 3.43% 13.1% 1.67% 3.7% 6.6% 3.01% 3.53% 0.66% 2.42%
2025/12/23 25.47% 3.67% 11.56% 4.33% 3.2% 6.79% 4.98% 2.66% 11.03% 3.18%
2025/12/24 24.94% 3.92% 12.9% 4.49% 3.52% 6.29% 2.55% 4.17% 4.37% 3.43%
2025/12/25 29.68% 1.91% 11.39% 2.59% 2.42% 6.14% 6.6% 6.21% 2.13% 3.28%
2025/12/26 32.4% 0.47% 9.21% 2.13% 3.55% 4.04% 6.54% 6.11% 1.55% 5.4%
2025/12/27 29.04% 3.84% 9.22% 5.36% 4.73% 2.85% 6.06% 4.24% 6.42% 4.56%
2025/12/28 30.55% 6.58% 6.08% 5.47% 4.22% 1.99% 4.76% 2.59% 3.74% 3.4%
2025/12/29 30.49% 9.06% 9.27% 2.92% 3.61% 2.86% 7.2% 1.9% 3.06% 4.17%
2025/12/30 36.26% 5.81% 9.72% 8.41% 4% 4.28% 4.69% 2.07% 2.24% 2.5%
2025/12/31 36.91% 6.71% 5.48% 5.43% 4.98% 3.36% 3.3% 3.2% 2.22% 2.02%
  • poki.com
  • steampowered.com
  • bestbuy.com
  • crazygames.com
  • playstation.com
  • gamestop.com
  • solitaire.net
  • retrovgames.com
  • playgama.com
  • amazon.com

Copyright © Adthena. All rights reserved.

In December 2025, poki.com led with fluctuating impressions, peaking at 51.00% on the 17th. steampowered.com saw a notable rise on the 12th with 10.09%. bestbuy.com surged mid-month, reaching 13.10% on the 22nd. crazygames.com spiked on the 9th at 13.86%. playgama.com started strong but declined, while amazon.com’s impressions waned towards month-end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming - Last month
  1. 1
    Nintendo Switch Games Deals | Huge In-Stock Inventory https://www.amazon.com › shop › all

    Grab exciting offers and discounts on an array of products from popular brands. Read customer reviews & find best sellers. Fast free delivery w/ Amazon Prime.

  2. 2
    Free Triple Sorting Game https://apps.apple.com

    Tons of Levels, Endless Fun — Reduce stress with 150 sorting puzzles! Match items to relax and test your brain. Free 3D puzzle game. Sort items on shelves quickly. 150 types. Fun brain...

  3. 3
    Run Games Servers In The Cloud https://aws.amazon.com › aws › games

    AWS for Games — Build And Operate Games With Security In Mind, Ensuring Players Have Fun, Safe Experiences

  4. 4
    Play Free Online Games - Games At CrazyGames https://www.crazygames.com › free-online › browser-games

    Check Our Games Updated Catalogue and Try the Latest Games, More Than 4.000 to Choose from

  5. 5
    PlayStation® Sale | PlayStation® Official Site | Sale Ends December 24 https://direct.playstation.com › ps_direct › playstationsale

    Save Up To 50% On Select Hardware, Games And Accessories, Direct From PlayStation®. Save On Select Games And Accessories When Shopping...

Copyright © Adthena. All rights reserved.

Amazon’s ad highlights irresistible Nintendo Switch deals, emphasizing fast delivery and customer reviews. Apple’s ad offers a stress-relieving, free 3D puzzle game with 150 levels. AWS promotes secure game server operations. CrazyGames boasts a vast, updated game catalog. PlayStation tempts with a 50% sale on games and accessories.

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