US Media & Entertainment Gaming - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Gaming – US

Google AI Overview visibility for Media & Entertainment Gaming US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.0128532056
72.9871467944
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
poki.com 34.56
steampowered.com 22.77
crazygames.com 12.97
playstation.com 7.03
minecraft.net 3.29
coolmathgames.com 2.18
solitaire.net 2.01
playgama.com 1.45
sandboxvr.com 1.26
roblox.com 0.93
others 11.55
  • poki.com - 34.56%
  • steampowered.com - 22.77%
  • crazygames.com - 12.97%
  • playstation.com - 7.03%
  • minecraft.net - 3.29%
  • coolmathgames.com - 2.18%
  • solitaire.net - 2.01%
  • playgama.com - 1.45%
  • sandboxvr.com - 1.26%
  • roblox.com - 0.93%
  • others - 11.55%

Copyright © Adthena. All rights reserved.

In the gaming PPC landscape, Poki.com dominates with 34.56% click share, followed by Steampowered.com at 22.77%. Others collectively hold 11.55%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date poki.com games-4-free.com solitaire.net crazygames.com lego.com steampowered.com playstation.com playgama.com hero-wars.com pony4precious.org
2026/04/01 42.77% 1.25% 10.74% 10.13% 1.47% 5.54% 0.68% 5.34% 3.7% 0.08%
2026/04/02 31.06% 0.93% 15.1% 8.55% 0.6% 3.17% 2.94% 3.72% 13.09% 0.74%
2026/04/03 27.21% 0.78% 9.86% 8.45% 0.26% 3.46% 3.86% 3.57% 12.2% 5.61%
2026/04/04 21.76% 0.56% 4.9% 2.83% 0.31% 3.03% 3.35% 2.74% 3.97% 0.07%
2026/04/05 35.12% 1.04% 3.41% 9.42% 4.58% 1.83% 4.78% 4.88% 6.78% 5.8%
2026/04/06 31.27% 1.25% 1.35% 13.52% 2.34% 4.69% 5.66% 7.49% 7.48% 3.17%
2026/04/07 33.65% 1.02% 4.65% 12.17% 0.9% 3.54% 5.25% 3.58% 8.31% 4.7%
2026/04/08 44.92% 0.77% 7.36% 8.06% 7.93% 2.52% 4.95% 2.09% 5.7% 5.83%
2026/04/09 44.97% 0.88% 8.29% 12.19% 0.24% 1.61% 5.22% 3.33% 5.65% 0.59%
2026/04/10 39.34% 7.51% 0% 13.51% 0.03% 2.62% 5.24% 2.38% 4.48% 6.66%
2026/04/11 29.08% 2.59% 7.21% 11.06% 0.2% 6.29% 7.08% 5.58% 10.81% 0.02%
2026/04/12 47.07% 0.71% 3.1% 11.67% 0.24% 5.21% 3.84% 4.38% 9.68% 0.78%
2026/04/13 41.56% 8.9% 8.91% 8.73% 6.59% 3.34% 5.18% 2.28% 2.95% 0.16%
2026/04/14 47.7% 3.54% 6.36% 7.82% 0.75% 5.74% 4.05% 5.05% 0.4% 0.01%
2026/04/15 38.86% 2.62% 2.7% 10.44% 6.6% 2.63% 2.93% 2.54% 0.15% 0.72%
2026/04/16 33.11% 4.68% 1.06% 16.1% 0.78% 5.9% 4.19% 3.79% 1.29% 1.14%
2026/04/17 49.91% 2.85% 3.17% 8.18% 0.45% 3.35% 3.4% 10.1% 0.36% 0.01%
2026/04/18 43.6% 1.44% 2.98% 8.88% 3.62% 2.29% 3.66% 2.15% 0.39% 0.31%
2026/04/19 34.13% 0.59% 9.41% 10.1% 5.65% 3.99% 6.1% 2.84% 0.52% 7.02%
2026/04/20 36.29% 0.89% 6.45% 19.98% 3.85% 7.13% 4.5% 1.19% 0.64% 0.65%
2026/04/21 43.59% 1.37% 5.73% 11.07% 1.35% 3.61% 3.58% 3.58% 0.69% 0.22%
2026/04/22 43.18% 1.08% 7.65% 8.74% 4.29% 2.85% 2.27% 10.96% 0.3% 0%
2026/04/23 31.04% 0.89% 5.7% 17.91% 0.93% 2.29% 7.57% 3.03% 0.41% 1.37%
2026/04/24 36.69% 0.44% 7.37% 13.78% 2.29% 4.8% 3% 2.47% 0.6% 6.44%
2026/04/25 37.75% 0.51% 9.7% 8.55% 0.78% 3.34% 3.42% 11.49% 0.96% 4.23%
2026/04/26 44.98% 0.67% 9.51% 6.99% 1.26% 3.46% 3.56% 3.9% 1.16% 0.82%
2026/04/27 46.15% 0.71% 8.95% 14.09% 0.91% 3.11% 5.5% 2.61% 1.27% 0.9%
2026/04/28 49.58% 0.91% 4.13% 16.07% 0.99% 3.6% 3.16% 3.64% 0.67% 5.93%
2026/04/29 51.49% 0.86% 5.09% 11.21% 1.26% 4.16% 3.1% 3.21% 0.64% 3.02%
2026/04/30 50.36% 15.7% 6.12% 4.19% 3.83% 3.66% 1.83% 1.35% 0.24% 0.06%
  • poki.com
  • games-4-free.com
  • solitaire.net
  • crazygames.com
  • lego.com
  • steampowered.com
  • playstation.com
  • playgama.com
  • hero-wars.com
  • pony4precious.org

Copyright © Adthena. All rights reserved.

April saw poki.com dominate with a steady rise, peaking at 51.49% on the 29th. games-4-free.com had a notable spike on the 30th, reaching 15.7%. Overall, poki.com led the month.

Market Exposure

Competitor Count for US Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 119
2026/04/02 122
2026/04/03 124
2026/04/04 139
2026/04/05 159
2026/04/06 176
2026/04/07 162
2026/04/08 120
2026/04/09 112
2026/04/10 122
2026/04/11 108
2026/04/12 121
2026/04/13 123
2026/04/14 111
2026/04/15 175
2026/04/16 175
2026/04/17 157
2026/04/18 144
2026/04/19 119
2026/04/20 105
2026/04/21 122
2026/04/22 124
2026/04/23 116
2026/04/24 128
2026/04/25 122
2026/04/26 113
2026/04/27 120
2026/04/28 118
2026/04/29 126
2026/04/30 116

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, peaking at 176 on April 6. The month concluded with a moderate 116, reflecting fluctuating engagement.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
poki.com 10.66%
crazygames.com 1.8%
minecraft.net 1.76%
solitaire.net 0.58%
nytimes.com 0.55%
hero-wars.com -1.41%
steampowered.com -1.44%
roblox.com -2.04%
playstation.com -2.4%
coolmathgames.com -4.8%

Copyright © Adthena. All rights reserved.

Poki.com surged with a 10.66% click share increase, while coolmathgames.com dropped by 4.8%. Minecraft.net and crazygames.com also saw positive growth.

Campaign Efficiency

US Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date poki.com steampowered.com crazygames.com solitaire.net lego.com playstation.com playgama.com gamestop.com hero-wars.com pony4precious.org
2026/04/01 36.8% 13.77% 10.63% 6.34% 1.14% 1.08% 7.7% 0.56% 3.65% 0.09%
2026/04/02 32.94% 8.98% 6.39% 8.55% 1.1% 4.02% 4.63% 0.71% 11.22% 0.99%
2026/04/03 28.34% 10% 5.73% 6.57% 0.35% 4.44% 4.57% 1.97% 11.34% 4.01%
2026/04/04 21.67% 10.85% 2.37% 3.75% 0.36% 4.5% 3.51% 0.9% 3.98% 0.08%
2026/04/05 32.29% 4.73% 9.15% 1.93% 4.4% 5.53% 4.3% 2.57% 6.48% 3.79%
2026/04/06 25.86% 10.28% 14.94% 0.79% 1.78% 4.8% 8.94% 2.67% 5.2% 1.6%
2026/04/07 24.2% 9.87% 16.36% 2.54% 1.46% 5.14% 3.25% 2.6% 6.91% 2.63%
2026/04/08 38.92% 6.68% 12.55% 4.83% 7.61% 5.41% 2.17% 0.87% 5.72% 3.9%
2026/04/09 58.12% 4.92% 7.22% 3.73% 0.09% 4.37% 2.31% 0.4% 4.35% 0.33%
2026/04/10 33.53% 8.58% 13.62% 0% 0.05% 5.61% 2.37% 0.46% 3.73% 4.43%
2026/04/11 27.81% 17.91% 11.53% 3.85% 0.15% 7.76% 5.05% 1.02% 9.38% 0.03%
2026/04/12 44.59% 12.16% 4.65% 2.24% 1.02% 3.96% 4.65% 0.65% 8.79% 1.14%
2026/04/13 42.22% 9.14% 6.57% 6.04% 5.3% 5.52% 2.54% 1.58% 2.64% 0.16%
2026/04/14 41.25% 15.3% 8.58% 2.84% 1.87% 4.01% 6.05% 1.71% 0.14% 0.01%
2026/04/15 31.31% 7.91% 9.64% 1.03% 5.3% 2.46% 2.69% 3.26% 0.06% 0.74%
2026/04/16 23.03% 14% 6.96% 0.62% 1.14% 3.66% 3.91% 4.45% 0.58% 0.93%
2026/04/17 41.49% 10.24% 5.03% 1.97% 0.51% 4.05% 6.85% 2.34% 0.16% 0.03%
2026/04/18 34.26% 4.34% 9.64% 1.83% 4.92% 3.53% 2.34% 2.94% 0.18% 0.24%
2026/04/19 48.94% 7.62% 6.42% 4.48% 3.13% 4.37% 2.51% 1.58% 0.18% 3.71%
2026/04/20 32.54% 18.95% 18.5% 3.77% 3.82% 4.91% 1.32% 1.26% 0.4% 0.4%
2026/04/21 37.84% 7.41% 15.22% 3.67% 0.36% 3.52% 4.04% 1.61% 0.45% 0.22%
2026/04/22 40.46% 9.94% 8.92% 4.9% 5.15% 2.57% 9.15% 0.71% 0.24% 0.01%
2026/04/23 34.12% 7.53% 15.4% 4.12% 0.81% 7.88% 3.67% 0.51% 0.29% 1.51%
2026/04/24 44.94% 10.07% 10.26% 3.31% 4.79% 2.8% 1.99% 0.63% 0.39% 3.56%
2026/04/25 37.45% 9.99% 10.22% 6.04% 1.35% 3.2% 9.56% 0.97% 0.72% 4.88%
2026/04/26 37.38% 9.8% 8.07% 5.96% 1.62% 3.55% 5.18% 2.02% 0.81% 0.99%
2026/04/27 38.77% 8.96% 18.29% 5.54% 2.51% 6.45% 2.29% 2.37% 0.85% 0.89%
2026/04/28 43.23% 11.56% 19.26% 2.68% 2.31% 3.4% 3.33% 0.59% 0.38% 4.12%
2026/04/29 55.88% 7.9% 13.37% 2.21% 0.39% 2.59% 2.86% 1.17% 0.36% 2.62%
2026/04/30 45.49% 10.13% 5.76% 4.34% 3.78% 2.06% 1.5% 1.18% 0.13% 0.07%
  • poki.com
  • steampowered.com
  • crazygames.com
  • solitaire.net
  • lego.com
  • playstation.com
  • playgama.com
  • gamestop.com
  • hero-wars.com
  • pony4precious.org

Copyright © Adthena. All rights reserved.

April saw poki.com dominate with fluctuating impressions, peaking at 58.12% on the 9th. Steampowered.com and crazygames.com trailed, with steady but lower shares. By month’s end, poki.com maintained a strong lead.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming - Last month
  1. 1
    Wave Dash: Geometry Arrow Play on CrazyGames https://www.crazygames.com

    The Best Free Games Online, Play for Free Now by Choosing One of Our Top Games. Play Without Downloading Anything and Without Intrusive Ads on CrazyGames. Play Immediately for Free. No Pop-Ups.

  2. 2
    Athoria Games Tempe https://business.google.com/

    Tempe Game Store Pokemon, Magic, Yu-Gi-Oh. We're the friendly local game store with the mom and pop vibe! Highlights: Online Shopping Option Available, Friendly And Knowledgeable Team Available.

  3. 3
    Build Your LEGO® World https://www.lego.com › luigi

    Discover LEGO® Fun — Guide Luigi™ through ever-changing and expandable Luigi™ levels. Level up...

  4. 4
    Official PlayStation®Store https://store.playstation.com › ps-store-games › play-today

    PlayStation® Games — Check Out PS4® and PS5® Games & In-Game Add-Ons Available From PlayStation®Store. Play...

  5. 5
    Join Roblox today | Create, share and be anything https://www.roblox.com

    Join millions of people and discover an infinite variety of immersive experiences created by a global community

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, CrazyGames captivates with its promise of free, ad-free gaming. Google tempts with a local game store vibe, while LEGO® invites creativity with Luigi™ adventures. PlayStation®Store showcases its gaming universe, and Roblox offers limitless community-driven experiences.

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