US Media & Entertainment Gaming - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Gaming – US

Google AI Overview visibility for Media & Entertainment Gaming US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 48.0491866515
51.9508133485
48%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 4%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
poki.com 30.41
steampowered.com 18.31
roblox.com 16.11
crazygames.com 9.35
playstation.com 3.49
playhop.com 2.82
bestbuy.com 2.39
solitaire.net 1.75
lego.com 1.68
gamestop.com 1.67
others 12.02
  • poki.com - 30.41%
  • steampowered.com - 18.31%
  • roblox.com - 16.11%
  • crazygames.com - 9.35%
  • playstation.com - 3.49%
  • playhop.com - 2.82%
  • bestbuy.com - 2.39%
  • solitaire.net - 1.75%
  • lego.com - 1.68%
  • gamestop.com - 1.67%
  • others - 12.02%

Copyright © Adthena. All rights reserved.

In the gaming PPC landscape, Poki dominates with 30.41% click share, followed by Steam at 18.31%. Others collectively hold 12.02%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date poki.com roblox.com crazygames.com steampowered.com games-4-free.com playstation.com solitaire.net lego.com bestbuy.com playhop.com
2026/08/01 18.2% 45.16% 6.66% 1.61% 1.91% 3.01% 1.67% 1.38% 3.87% 2.11%
2026/08/02 14.56% 38.13% 16.34% 2.43% 1.75% 2.55% 1.31% 1.94% 2.69% 1.77%
2026/08/03 18.68% 33.56% 9.16% 2.25% 4.63% 2.17% 0.32% 1.33% 1.76% 6.34%
2026/08/04 27.05% 6.67% 11.92% 4.34% 5.5% 4.3% 2.21% 4.09% 1.37% 12.27%
2026/08/05 40.64% 0.54% 5.52% 4.07% 4.15% 1.34% 3.87% 3.01% 3.61% 4.22%
2026/08/06 32.38% 14.29% 13.34% 3.04% 2.35% 2.52% 1.21% 3.19% 3.94% 0.96%
2026/08/07 23.25% 3.66% 5.61% 6.2% 4.98% 2.35% 9.72% 3.44% 5.12% 4.25%
2026/08/08 43.47% 0.14% 1.77% 1.63% 9.93% 2.25% 2.55% 6.28% 5.42% 1.9%
2026/08/09 30.87% 0.58% 5.33% 2.3% 0.12% 2.42% 7.71% 1.52% 5.03% 2.15%
2026/08/10 30.11% 3.48% 15.65% 2.44% 0.22% 1.66% 4.41% 4.23% 6.42% 2.45%
2026/08/11 33.9% 9.66% 25.64% 0.56% 0.7% 1.29% 1.69% 7.57% 3.92% 1.39%
2026/08/12 36.21% 12.86% 5.55% 5.01% 0.26% 1.05% 4.52% 2.95% 4.89% 2.64%
2026/08/13 33.03% 13.28% 14.51% 1.11% 0.43% 0.59% 2.42% 6.09% 5.42% 3.02%
2026/08/14 32.82% 17.73% 4.66% 0.55% 0.34% 1.83% 5.15% 3.01% 8.02% 1.11%
2026/08/15 35.56% 10.91% 13.1% 2.95% 0.34% 2.87% 4.38% 5.27% 4.87% 2.98%
2026/08/16 30.61% 18.56% 4.81% 5.6% 0.41% 2.63% 6.42% 2.4% 6.58% 1.57%
2026/08/17 29.97% 11.48% 1.99% 2.16% 0.26% 1.25% 30.8% 1.58% 5.15% 1.72%
2026/08/18 40.23% 11.21% 0.44% 0.36% 0.15% 2.25% 2.55% 4.29% 5.68% 16.21%
2026/08/19 40.09% 17.63% 0.57% 3.68% 0.4% 3.47% 4.22% 6.05% 6.15% 1.69%
2026/08/20 56.33% 10.72% 0.31% 2.12% 0.12% 3.2% 3.05% 1.67% 4.22% 2.82%
2026/08/21 35.08% 14.06% 0.61% 2.21% 0.52% 8.57% 3.77% 7.49% 5.15% 2.54%
2026/08/22 35.34% 13.24% 0.67% 3.56% 0.46% 3.64% 2.12% 2.02% 7.55% 5.21%
2026/08/23 30.65% 20.33% 2.73% 3.49% 2.16% 6.63% 2.71% 1.6% 5.62% 1.55%
2026/08/24 28.46% 24.67% 3.05% 2.61% 1.54% 1.19% 2.78% 7.44% 5.69% 1.37%
2026/08/25 33.07% 26.41% 1.21% 4.19% 0.2% 2.37% 3.47% 4.07% 5.75% 2.91%
2026/08/26 48.32% 13.95% 1.2% 5.61% 0.12% 3.26% 3.94% 4.02% 1.22% 2.71%
2026/08/27 43.66% 24.71% 1.15% 4.53% 1.33% 1.52% 2.42% 2.02% 2.05% 2.99%
2026/08/28 30.46% 28.35% 3.58% 4.71% 0.5% 2.1% 2.33% 3.82% 5.84% 1.57%
2026/08/29 30.08% 25.82% 9.9% 3.51% 2.27% 1.79% 2.23% 6.28% 3.12% 0.9%
2026/08/30 41.18% 7.36% 10.87% 2.51% 5.77% 2.24% 2.64% 1.03% 5.12% 3.21%
2026/08/31 29.2% 17.47% 14.88% 3.79% 3.75% 3% 2.69% 2.52% 1.86% 0.17%
  • poki.com
  • roblox.com
  • crazygames.com
  • steampowered.com
  • games-4-free.com
  • playstation.com
  • solitaire.net
  • lego.com
  • bestbuy.com
  • playhop.com

Copyright © Adthena. All rights reserved.

In August 2026, Poki.com saw fluctuating ad spend, peaking at 56.33% on the 20th. Roblox.com experienced a sharp decline early in the month, while Crazygames.com had a steady low. Steampowered.com and Games-4-Free.com maintained modest shares. PlayStation.com and Solitaire.net showed sporadic increases, with BestBuy.com and Playhop.com having varied trends. The month concluded with Poki.com leading, despite fluctuations.

Market Exposure

Competitor Count for US Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 134
2026/08/02 152
2026/08/03 146
2026/08/04 155
2026/08/05 138
2026/08/06 135
2026/08/07 122
2026/08/08 125
2026/08/09 120
2026/08/10 128
2026/08/11 131
2026/08/12 120
2026/08/13 112
2026/08/14 126
2026/08/15 131
2026/08/16 115
2026/08/17 112
2026/08/18 117
2026/08/19 108
2026/08/20 120
2026/08/21 110
2026/08/22 112
2026/08/23 125
2026/08/24 126
2026/08/25 116
2026/08/26 116
2026/08/27 130
2026/08/28 122
2026/08/29 124
2026/08/30 134
2026/08/31 115

Copyright © Adthena. All rights reserved.

August began with 134 advertisers, peaking at 155 on the 4th. A decline followed, reaching 108 on the 19th. The month concluded with 115 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
roblox.com 6.18%
playstation.com 2.02%
minecraft.net 1.86%
steampowered.com 0.97%
bestbuy.com 0.49%
sandboxvr.com -0.27%
gamestop.com -0.35%
solitaire.net -1.33%
poki.com -2.69%
crazygames.com -7.19%

Copyright © Adthena. All rights reserved.

Roblox.com surged with a 6.18% click share increase, while crazygames.com plummeted by 7.19%. PlayStation.com and Minecraft.net also saw gains, contrasting with declines for poki.com and solitaire.net.

Campaign Efficiency

US Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date poki.com roblox.com crazygames.com steampowered.com lego.com gamestop.com playstation.com solitaire.net bestbuy.com playhop.com
2026/08/01 27.16% 23.49% 7.76% 7.23% 2.59% 2.52% 3.19% 1.06% 3.51% 3%
2026/08/02 17.49% 19.33% 12.7% 10.2% 3.78% 2.75% 2.54% 0.83% 4.43% 2.21%
2026/08/03 23.4% 15.71% 12.4% 8.63% 1.83% 2.23% 1.86% 0.15% 2.87% 5.27%
2026/08/04 34.99% 2.7% 8.49% 13.2% 4.8% 2.33% 2.76% 0.79% 1.76% 5.44%
2026/08/05 43.49% 0.29% 4.94% 10.5% 3.7% 3.69% 0.85% 1.35% 4.37% 2.86%
2026/08/06 33.45% 6.02% 9.48% 9.15% 5.31% 3.63% 1.83% 0.87% 3.54% 1.25%
2026/08/07 22.05% 3.03% 4.14% 17.42% 3.91% 6.79% 1.07% 4.51% 7.04% 3.59%
2026/08/08 32.68% 0.08% 1.85% 6.74% 10.85% 4.79% 1.65% 1.37% 6.68% 2.15%
2026/08/09 33.49% 0.4% 7.02% 8.48% 1.94% 4.57% 1.97% 4.05% 6.96% 2.23%
2026/08/10 29.27% 2.41% 9.46% 6.92% 6.02% 4.83% 1.6% 2.12% 7.37% 1.85%
2026/08/11 38.02% 4.56% 18.29% 1.1% 9.9% 3.47% 1.04% 1.42% 3.58% 1.72%
2026/08/12 40.29% 4.36% 5.66% 16.27% 3.95% 3.66% 0.65% 2.14% 3.65% 2.45%
2026/08/13 36.55% 5.47% 11.72% 1.89% 10.23% 4.64% 0.42% 1.88% 5.36% 3.44%
2026/08/14 37.43% 7.72% 5.75% 1.17% 3.83% 8.01% 1.08% 3.29% 6.44% 1.29%
2026/08/15 34.56% 4.39% 10.8% 8.61% 7.59% 4.19% 2.01% 2.39% 3.68% 3.34%
2026/08/16 30.24% 7.38% 4.97% 17.3% 3.88% 5.98% 1.91% 3.58% 6.15% 1.83%
2026/08/17 39.21% 4.58% 2.95% 6.3% 2.15% 4.93% 0.89% 19.9% 4.65% 2.07%
2026/08/18 46.82% 4.94% 0.46% 0.74% 7.1% 4.66% 1.9% 2.12% 6.61% 7.1%
2026/08/19 41.55% 6.98% 0.52% 10.2% 8.85% 6.41% 2.56% 2.78% 4% 1.97%
2026/08/20 57.51% 4.22% 0.27% 6.4% 3.26% 3.23% 2.23% 1.81% 3.65% 2.81%
2026/08/21 34.31% 6.25% 0.58% 7.58% 11.62% 3.96% 6.43% 2.31% 5.3% 3.02%
2026/08/22 33.59% 6.23% 0.84% 12.05% 3.08% 3.98% 2.59% 1.51% 9.11% 3.96%
2026/08/23 32.66% 8.4% 1.13% 12.32% 2.16% 2.24% 4.39% 1.76% 7.24% 1.29%
2026/08/24 28.97% 11.22% 3.92% 10.23% 11.12% 3.08% 0.86% 1.78% 5.28% 1.48%
2026/08/25 34.34% 12.16% 1.17% 13.75% 5.9% 3.23% 1.96% 2.35% 5.84% 2.5%
2026/08/26 46.42% 6% 1.39% 12.88% 6.17% 3.18% 2.37% 2.29% 1.7% 2.88%
2026/08/27 46.89% 11.45% 0.96% 11.91% 3.62% 2.45% 1.04% 1.65% 2.65% 2.7%
2026/08/28 32.91% 12.91% 4.38% 11.37% 5.76% 2.69% 1.69% 1.54% 8.23% 1.81%
2026/08/29 36.21% 13.03% 6.21% 7.48% 8.18% 3.29% 1.64% 1.76% 2.64% 1.35%
2026/08/30 41.41% 3.85% 9.03% 4.75% 2.39% 2.96% 1.7% 1.86% 5.29% 3.19%
2026/08/31 35.43% 9.84% 9.29% 5.72% 4.4% 4.06% 2.37% 2.03% 1.75% 0.28%
  • poki.com
  • roblox.com
  • crazygames.com
  • steampowered.com
  • lego.com
  • gamestop.com
  • playstation.com
  • solitaire.net
  • bestbuy.com
  • playhop.com

Copyright © Adthena. All rights reserved.

In August 2026, Poki.com led with fluctuating impressions, peaking at 57.51%. Roblox.com struggled initially but improved, ending at 9.84%. Crazygames.com and Steampowered.com showed varied trends, while Lego.com and Gamestop.com maintained moderate shares. Playhop.com and Bestbuy.com had sporadic performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming - Last month
  1. 1
    Games At CrazyGames | Online Games At CrazyGames https://www.crazygames.com › free-online › browser-games

    Check Our Games Updated Catalogue and Try the Latest Games, More Than 4.000 to Choose from. Games in Your Browser Right Now, Just Click and Start Exploring Our Catalogue. 1000+ Games to Explore. Play Immediately for Free. Fast, Free...

  2. 2
    Explore LEGO® Collections https://www.lego.com › gaming

    Discover The New Sets — LEGO® gaming sets help children find innovative ways to recreate adventures. Enter the world of...

  3. 3
    Free Online Games — No Download Browser Games | Playhop https://www.playhop.com

    Play 20,000+ free online games on Playhop — no download, instant play on mobile or desktop. New games added daily.

  4. 4
    Online Games https://www.poki.com › online › games

    Play Free Online Games — Play Online Games on Poki now. The Best Website to Play Free Online Games.

  5. 5
    Play Roleplay Games on Roblox | Your Story Starts Here https://www.roblox.com

    Connect, Create, and Roleplay with Millions of Players Free on Roblox. Explore Vivid Worlds and Create Your Own Story in Free...

Copyright © Adthena. All rights reserved.

In the vibrant world of online gaming, CrazyGames entices with over 4,000 browser games, while Playhop boasts 20,000+ free games. LEGO® sparks creativity with innovative sets, Poki offers a hub for free online games, and Roblox invites players to create and explore vivid worlds.

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