US Media & Entertainment Gaming - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Gaming – US

Google AI Overview visibility for Media & Entertainment Gaming US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.4330936975
67.5669063025
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 3%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
poki.com 24.64
steampowered.com 16.42
crazygames.com 13.86
playhop.com 10.91
playstation.com 8.59
solitaire.net 5.14
bestbuy.com 2.73
lego.com 1.76
playgama.com 1.41
amazon.com 1.38
others 13.16
  • poki.com - 24.64%
  • steampowered.com - 16.42%
  • crazygames.com - 13.86%
  • playhop.com - 10.91%
  • playstation.com - 8.59%
  • solitaire.net - 5.14%
  • bestbuy.com - 2.73%
  • lego.com - 1.76%
  • playgama.com - 1.41%
  • amazon.com - 1.38%
  • others - 13.16%

Copyright © Adthena. All rights reserved.

In the PPC landscape, poki.com leads with 24.64% click share, followed by steampowered.com at 16.42%. Crazygames.com and others hold significant shares, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date poki.com playhop.com playgama.com games-4-free.com crazygames.com solitaire.net playstation.com bestbuy.com lego.com nytimes.com
2026/06/01 38.68% 22.6% 2.38% 0.84% 0.98% 5.18% 5.76% 1.76% 4.1% 0%
2026/06/02 28.22% 19.16% 1.87% 2.63% 6.73% 12.84% 3.7% 2.76% 3.6% 1.72%
2026/06/03 32.92% 8.09% 4.59% 6.17% 9.03% 5.48% 5.75% 5.35% 2.69% 4.3%
2026/06/04 26.11% 13.09% 6.95% 1.19% 4.87% 9.54% 5.9% 3.45% 4.23% 0%
2026/06/05 31.9% 6.56% 3.5% 6.82% 3.12% 9.55% 8.19% 3.64% 3.49% 0.01%
2026/06/06 25.24% 13.9% 4.36% 1.22% 3.55% 6.27% 6.89% 4.1% 2.38% 5.78%
2026/06/07 33.54% 5.51% 2.6% 1.76% 8.55% 7% 6.21% 3.87% 2.06% 3.03%
2026/06/08 40.71% 7.25% 2.48% 2.61% 3.35% 8.15% 5.81% 3.2% 2.19% 1.02%
2026/06/09 22.18% 15.91% 1.33% 6.84% 5.45% 6.75% 5.83% 6.04% 4.32% 0%
2026/06/10 34.62% 15.17% 2.37% 2.44% 4.4% 6.24% 6.09% 3.66% 2.97% 3.01%
2026/06/11 27.04% 19.57% 2.4% 2.48% 4.1% 3.74% 9.07% 3.82% 1.15% 4.2%
2026/06/12 35.36% 4.63% 1.07% 6.14% 9.95% 3.03% 5.43% 3.75% 4.07% 8.34%
2026/06/13 23.78% 17.15% 1.61% 2.18% 5.78% 3.8% 6.71% 4.17% 1.59% 10.04%
2026/06/14 37.45% 7.08% 1.81% 2.31% 6.2% 4.68% 5.38% 2.65% 5.68% 7.46%
2026/06/15 17.16% 7.32% 3.55% 1.16% 3.2% 46.93% 2.38% 2.85% 2.59% 4.06%
2026/06/16 27.63% 12.57% 0.78% 9.45% 7.86% 1.6% 5.55% 2.86% 4.03% 9.49%
2026/06/17 25.9% 27.21% 0.8% 1.6% 9.15% 6.24% 4.82% 3.14% 0.6% 7.75%
2026/06/18 37.02% 17.18% 1.49% 1.74% 5.35% 2.84% 5.72% 4.49% 1.5% 2.07%
2026/06/19 33.91% 8.55% 1% 0.78% 6.21% 3.38% 6.74% 5.13% 0.36% 15.06%
2026/06/20 33.4% 20.67% 1% 0.75% 7.84% 6.1% 2.92% 0.86% 0.98% 3.44%
2026/06/21 31.25% 23.79% 2.44% 1.36% 14.4% 2.93% 2.28% 0.52% 0.87% 7.59%
2026/06/22 37.91% 23.1% 2.09% 2.89% 7.75% 6.58% 2.84% 1.45% 0.48% 3.51%
2026/06/23 35.1% 25.63% 2.82% 3.14% 8.44% 3.23% 2.3% 1.44% 2.4% 3.3%
2026/06/24 37.19% 14.06% 2.49% 3.35% 10.06% 5.05% 4.56% 1.52% 1% 1.97%
2026/06/25 38.24% 24.36% 1.55% 1.57% 5.41% 5.64% 3.13% 2.44% 1.55% 3.44%
2026/06/26 34.76% 10.58% 2.02% 2.51% 10.84% 8.7% 2.43% 0.86% 0.48% 11.21%
2026/06/27 26.6% 25.05% 1.08% 7.55% 2.75% 6.9% 1.55% 1.05% 2.53% 7.17%
2026/06/28 30.64% 16.12% 13.58% 2.16% 7.61% 4.39% 1.24% 2.61% 3.01% 4.76%
2026/06/29 33.45% 26.65% 4.28% 3.45% 3.85% 5.8% 1.97% 0.8% 1.09% 2.52%
2026/06/30 36.21% 20.69% 10% 7.11% 6.98% 2.41% 2.27% 1.93% 0.88% 0.05%
  • poki.com
  • playhop.com
  • playgama.com
  • games-4-free.com
  • crazygames.com
  • solitaire.net
  • playstation.com
  • bestbuy.com
  • lego.com
  • nytimes.com

Copyright © Adthena. All rights reserved.

In June 2026, poki.com led with fluctuating spend shares, peaking at 40.71% on June 8. Playhop.com saw a mid-month surge, reaching 27.21% on June 17. Playgama.com had a notable spike on June 28 at 13.58%. Games-4-free.com and crazygames.com showed consistent low shares, while solitaire.net peaked dramatically at 46.93% on June 15. PlayStation.com and bestbuy.com maintained moderate shares, with bestbuy.com dipping mid-month. Lego.com and nytimes.com had minimal shares, with nytimes.com peaking at 15.06% on June 19. The month concluded with poki.com maintaining dominance.

Market Exposure

Competitor Count for US Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 186
2026/06/02 182
2026/06/03 169
2026/06/04 185
2026/06/05 191
2026/06/06 188
2026/06/07 176
2026/06/08 186
2026/06/09 164
2026/06/10 182
2026/06/11 186
2026/06/12 183
2026/06/13 173
2026/06/14 185
2026/06/15 167
2026/06/16 181
2026/06/17 194
2026/06/18 187
2026/06/19 174
2026/06/20 151
2026/06/21 147
2026/06/22 127
2026/06/23 130
2026/06/24 138
2026/06/25 145
2026/06/26 118
2026/06/27 136
2026/06/28 134
2026/06/29 120
2026/06/30 137

Copyright © Adthena. All rights reserved.

June began with 186 advertisers, fluctuating throughout. Mid-month peaked at 194, then declined, ending at 137.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
poki.com 8.65%
playhop.com 3.24%
crazygames.com 2.67%
amazon.com 1.54%
roblox.com 1.45%
steampowered.com -1.01%
lego.com -1.41%
bestbuy.com -1.44%
solitaire.net -2.1%
playstation.com -5.69%

Copyright © Adthena. All rights reserved.

Poki.com surged with an 8.65% click share increase, while playstation.com faced a 5.69% decline. Playhop.com and crazygames.com also saw positive growth, contrasting with declines for solitaire.net and bestbuy.com.

Campaign Efficiency

US Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date poki.com playhop.com crazygames.com playgama.com games-4-free.com bestbuy.com steampowered.com solitaire.net playstation.com lego.com
2026/06/01 30.9% 16.61% 0.93% 4.86% 0.63% 2.62% 7.49% 3.49% 6.58% 5.19%
2026/06/02 25.04% 12.77% 6.97% 2.26% 2.5% 3.06% 7% 16.03% 3.31% 5.32%
2026/06/03 29.3% 6.93% 11.21% 6.21% 3.77% 7.6% 6.26% 3.9% 5.35% 3.82%
2026/06/04 24.54% 9.92% 5.58% 6.12% 1% 4.71% 6.54% 7.34% 6.37% 6.74%
2026/06/05 23.48% 6.57% 3.81% 4.12% 4.18% 5.07% 9.47% 6.22% 8.76% 6.17%
2026/06/06 20.15% 9.88% 4.53% 6.08% 0.97% 5.91% 5.93% 4.45% 7.66% 3.75%
2026/06/07 24.25% 6.8% 9.9% 4.26% 1.44% 5.33% 6.52% 4.77% 6.45% 2.86%
2026/06/08 31.59% 6.9% 4.15% 2.74% 2.64% 4.37% 7.78% 5.74% 6.48% 3.11%
2026/06/09 20.72% 10.52% 6.68% 2.15% 4.79% 9.1% 6.41% 4.88% 5.93% 6.39%
2026/06/10 28.83% 10.19% 4.68% 3.67% 2.36% 4.97% 9.74% 4.9% 6.43% 4.72%
2026/06/11 26.21% 14.26% 4.61% 2.86% 2.02% 5.39% 8.32% 2.55% 9.72% 1.59%
2026/06/12 28.59% 5.82% 13.26% 1.5% 4.15% 5.41% 3.71% 2.18% 6.48% 5.61%
2026/06/13 21.23% 12.05% 6.66% 2.08% 1.69% 6.29% 8.83% 2.74% 7.47% 2.84%
2026/06/14 29.19% 7.15% 7.35% 2.7% 2.01% 3.51% 6.29% 3.21% 5.62% 9.06%
2026/06/15 23.76% 8.17% 7.75% 3.89% 1.59% 6.92% 5.78% 14.23% 3.99% 5.85%
2026/06/16 23.48% 9.67% 10.62% 1.05% 7.03% 4.32% 4.4% 1.4% 6.68% 6.54%
2026/06/17 29.17% 15.23% 13.03% 1.51% 1.59% 4.8% 4.15% 5.33% 5.48% 0.71%
2026/06/18 31.92% 13.04% 6.48% 2.19% 1.4% 5.98% 8.97% 1.96% 6.09% 1.89%
2026/06/19 29.25% 10.52% 8.38% 1.16% 0.54% 7.4% 5.97% 2.2% 7.94% 0.28%
2026/06/20 32.77% 13.53% 10.52% 1.4% 0.57% 1.77% 7.27% 5.11% 2.77% 1.38%
2026/06/21 32.79% 16.56% 18.72% 2.49% 1.13% 1.1% 8.48% 2.44% 2.04% 0.58%
2026/06/22 33.23% 18.6% 9.44% 4.14% 3.04% 2.76% 6.68% 5.72% 2.88% 1.16%
2026/06/23 34.85% 15.15% 10.33% 3.32% 3.62% 2.23% 6.54% 2.03% 1.98% 2.95%
2026/06/24 34.3% 11.39% 9.84% 2.35% 2.59% 2.2% 10.7% 3.24% 3.35% 1.79%
2026/06/25 33.04% 16.34% 7.75% 2.04% 1.33% 4.19% 9.57% 4.54% 3.03% 3.28%
2026/06/26 44.4% 9.15% 11.05% 1.52% 1.52% 1.24% 8.8% 5.5% 1.69% 0.22%
2026/06/27 26.39% 16.79% 3.6% 2.02% 6.28% 2.15% 6.62% 6.68% 1.64% 5.59%
2026/06/28 28.92% 12.79% 10.89% 12.3% 2.01% 4.76% 3.94% 4.48% 1.23% 4.78%
2026/06/29 29.83% 19.3% 4.61% 5.29% 2.92% 1.23% 7.98% 4.62% 1.45% 2.45%
2026/06/30 37.84% 12.02% 8.04% 7.39% 4.69% 4.36% 3.78% 2.43% 2.17% 1.78%
  • poki.com
  • playhop.com
  • crazygames.com
  • playgama.com
  • games-4-free.com
  • bestbuy.com
  • steampowered.com
  • solitaire.net
  • playstation.com
  • lego.com

Copyright © Adthena. All rights reserved.

In June 2026, poki.com led with fluctuating impressions, peaking at 44.4% on the 26th. Playhop.com and crazygames.com showed varied trends, while playgama.com and games-4-free.com remained steady. The month ended with poki.com at 37.84%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming - Last month
  1. 1
    Play Free Online Games https://www.crazygames.com › free-online › browser-games

    Online Games At CrazyGames — We Have More than 4K Free Games Available and We Add New Ones Everyday

  2. 2
    Explore LEGO® Collections | Browse Our Range of Products https://www.lego.com › gaming

    LEGO® gaming sets help children find innovative ways to recreate adventures.

  3. 3
    Free Online Games — No Download Browser Games | Playhop https://www.playhop.com

    Play 20,000+ free online games on Playhop — no download, instant play on mobile or desktop. New games added daily.

  4. 4
    Online Games - Play Free Online Games https://www.poki.com › online › games

    Play Online Games on Poki now. The Best Website to Play Free Online Games

  5. 5
    Race for Free on Roblox - Tune Your Dream Car Free https://www.roblox.com

    Connect, create, and play together in massive multiplayer online games. It's free.

Copyright © Adthena. All rights reserved.

In the vibrant world of online gaming, CrazyGames, LEGO, Playhop, Poki, and Roblox captivate audiences with diverse offerings. CrazyGames and Playhop boast vast libraries of free games, while LEGO inspires creativity. Poki emphasizes its platform’s excellence, and Roblox invites users to a collaborative gaming universe.

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