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US Media & Entertainment Gaming - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Gaming – US

Google AI Overview visibility for Media & Entertainment Gaming US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.1816522998
58.8183477002
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 3%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
roblox.com 29.02
poki.com 24.16
steampowered.com 12.39
crazygames.com 11.34
playhop.com 5.46
playstation.com 3.25
bestbuy.com 1.72
amazon.com 1.03
lego.com 1.01
xbox.com 0.96
others 9.66
  • roblox.com - 29.02%
  • poki.com - 24.16%
  • steampowered.com - 12.39%
  • crazygames.com - 11.34%
  • playhop.com - 5.46%
  • playstation.com - 3.25%
  • bestbuy.com - 1.72%
  • amazon.com - 1.03%
  • lego.com - 1.01%
  • xbox.com - 0.96%
  • others - 9.66%

Copyright © Adthena. All rights reserved.

In the gaming PPC landscape, Roblox.com leads with 29.02% click share, followed by Poki.com at 24.16%. Others collectively hold 9.66%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date roblox.com poki.com crazygames.com playhop.com lego.com bestbuy.com playstation.com playgama.com games-4-free.com coolmathgames.com
2026/07/01 22.78% 25.63% 3.92% 22.7% 3.3% 1.99% 2.24% 2.06% 1.95% 0%
2026/07/02 13.31% 26.27% 13.75% 16.09% 9.76% 0.73% 1.36% 1.9% 2.29% 0%
2026/07/03 23.64% 23.91% 11.64% 11.48% 7.15% 2.14% 1.42% 1.34% 1.4% 0%
2026/07/04 7.25% 40.5% 5.1% 11.2% 5.02% 4.19% 2.01% 2.56% 2.3% 0%
2026/07/05 0.61% 31.63% 23.46% 24.41% 0.32% 1.65% 1.17% 1.01% 1.23% 0%
2026/07/06 25.29% 25.26% 12.45% 6.18% 0.79% 0.87% 1.03% 1.48% 8.14% 0%
2026/07/07 6.19% 37.57% 15.15% 15.28% 4.58% 2.05% 1.06% 1.49% 1.25% 0%
2026/07/08 15.32% 23.9% 17.15% 26.59% 0.7% 0.98% 0.68% 0.71% 1.17% 5.85%
2026/07/09 17.69% 27.87% 15.62% 18.22% 0.54% 2.07% 1.92% 1.44% 1.28% 0%
2026/07/10 19.93% 24.24% 20.4% 3.8% 3.24% 2.24% 1.11% 0.84% 0.74% 5.01%
2026/07/11 31.35% 19.06% 2.82% 4.3% 4.46% 3.92% 2.8% 0.96% 5.42% 6.52%
2026/07/12 20.49% 21.88% 17.06% 7.57% 0.81% 2.11% 3.05% 1.86% 1.78% 0%
2026/07/13 19.09% 33.91% 10.96% 12.98% 4.31% 1.18% 1.56% 1.24% 1.64% 0%
2026/07/14 47.57% 17.34% 9.03% 10.2% 0.67% 0.13% 1.09% 1.4% 1.8% 0%
2026/07/15 35.24% 17.08% 15.03% 12.68% 2.36% 0.45% 1.6% 4.34% 0.9% 3.92%
2026/07/16 44.17% 16.42% 19.92% 1.3% 3.63% 1.94% 1.35% 0.7% 0.73% 0%
2026/07/17 54.99% 5.15% 20.58% 2.93% 0.56% 0.56% 0.58% 0.68% 0.63% 0%
2026/07/18 32.16% 13.93% 4.72% 4.12% 1.17% 3.38% 3.08% 1.89% 1.95% 0%
2026/07/19 35.91% 13.73% 5.08% 3.28% 2.55% 4.13% 1.73% 1.8% 1.83% 11.08%
2026/07/20 16.88% 24.65% 16.19% 12.02% 6.32% 2.36% 0.54% 0.92% 0.82% 0%
2026/07/21 47.55% 17.33% 9.03% 10.2% 0.67% 0.13% 1.09% 1.41% 1.8% 0%
2026/07/22 32.33% 24.32% 14.04% 3.06% 4.67% 2.93% 1.17% 0.92% 1.35% 0%
2026/07/23 29.54% 18.09% 23.07% 1.57% 2.35% 1.96% 1.07% 0.76% 0.81% 8.88%
2026/07/24 18.79% 28.11% 27% 3.15% 1.27% 3.47% 1.62% 0.81% 0.95% 0%
2026/07/25 24.48% 25.71% 15.14% 14.36% 0.35% 3.95% 1.61% 0.89% 0.7% 0%
2026/07/26 24.14% 32.21% 13.09% 12.78% 2.54% 2.05% 1.8% 0.67% 0.95% 0%
2026/07/27 42.05% 17.29% 17.42% 2.6% 2.08% 1.89% 0.86% 0.79% 1.07% 3.06%
2026/07/28 30.8% 17.11% 21.85% 3.08% 5.66% 1.16% 1.66% 7.08% 1.14% 0%
2026/07/29 16.15% 28.34% 29.48% 7.14% 3.15% 0.83% 1.23% 0.51% 2.46% 0%
2026/07/30 38.32% 23.36% 11.74% 8.25% 0.77% 1.69% 2.33% 0.72% 0.87% 0%
2026/07/31 32.38% 27.21% 13.94% 5.19% 2.91% 1.91% 1.74% 1.68% 1.52% 0%
  • roblox.com
  • poki.com
  • crazygames.com
  • playhop.com
  • lego.com
  • bestbuy.com
  • playstation.com
  • playgama.com
  • games-4-free.com
  • coolmathgames.com

Copyright © Adthena. All rights reserved.

Roblox.com saw fluctuating ad spend, peaking mid-month at 54.99. Poki.com maintained steady spending, while Crazygames.com had a late surge. Playhop.com and Lego.com showed sporadic activity. By month’s end, Roblox.com led, followed by Poki.com.

Market Exposure

Competitor Count for US Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 116
2026/07/02 129
2026/07/03 133
2026/07/04 139
2026/07/05 138
2026/07/06 124
2026/07/07 122
2026/07/08 133
2026/07/09 128
2026/07/10 143
2026/07/11 146
2026/07/12 142
2026/07/13 139
2026/07/14 133
2026/07/15 130
2026/07/16 130
2026/07/17 134
2026/07/18 135
2026/07/19 134
2026/07/20 130
2026/07/21 133
2026/07/22 165
2026/07/23 161
2026/07/24 151
2026/07/25 157
2026/07/26 167
2026/07/27 157
2026/07/28 154
2026/07/29 146
2026/07/30 135
2026/07/31 132

Copyright © Adthena. All rights reserved.

In July 2026, advertiser numbers fluctuated, peaking at 167 on July 26. The month concluded with 132 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
roblox.com 5.94%
crazygames.com 1.42%
bestbuy.com 0.56%
gamestop.com 0.25%
electronicfirst.com 0.2%
xbox.com -0.54%
solitaire.net -0.78%
poki.com -2.25%
steampowered.com -2.29%
playhop.com -2.6%

Copyright © Adthena. All rights reserved.

Roblox.com surged with a 5.94% click share increase, while playhop.com dropped by 2.6%. Crazygames.com gained 1.42%, contrasting steampowered.com’s 2.29% decline.

Campaign Efficiency

US Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date poki.com roblox.com crazygames.com steampowered.com playhop.com bestbuy.com lego.com playgama.com amazon.com coolmathgames.com
2026/07/01 27.95% 9.52% 5.44% 6.82% 14.71% 3.74% 6.3% 3.65% 2.9% 0%
2026/07/02 23.25% 6.51% 7.52% 7.23% 11.25% 1.74% 9.34% 1.65% 1.58% 12.95%
2026/07/03 24.94% 13.59% 8.06% 7.04% 10.44% 4.41% 10.09% 1.82% 2.01% 0%
2026/07/04 34.42% 4.43% 5.9% 9.53% 10.62% 6.17% 4.63% 2.51% 2.18% 0%
2026/07/05 42.62% 1.07% 13.99% 3.41% 13.29% 2.95% 0.28% 2.79% 2% 0%
2026/07/06 30.18% 13.11% 8.34% 4.35% 8.69% 1.69% 0.54% 2.02% 2.81% 0.11%
2026/07/07 47.03% 4.64% 8.02% 6.09% 9.91% 2.94% 4.34% 1.26% 2.64% 0%
2026/07/08 29.04% 10.89% 10.64% 6.53% 15.43% 2.7% 0.62% 1.28% 2.45% 8.28%
2026/07/09 31.61% 9.69% 10.58% 4.35% 10.66% 4.29% 0.5% 2.97% 2.48% 0%
2026/07/10 23.93% 10.57% 10.83% 6.67% 4.28% 4.67% 4.11% 1.25% 2.15% 6.09%
2026/07/11 16.3% 16.09% 3.8% 7.68% 4.74% 5.63% 4.58% 1.16% 1.34% 7.16%
2026/07/12 20.96% 10.02% 9.35% 9.81% 6.78% 3.28% 0.92% 2.77% 3.63% 0%
2026/07/13 35.84% 10.87% 7.76% 5.09% 8.54% 1.65% 4.65% 1.91% 2.37% 0%
2026/07/14 33.86% 23.72% 6.57% 6.72% 6.63% 0.31% 1.11% 2.31% 2.1% 0%
2026/07/15 28.43% 21.4% 7.65% 3.98% 9.98% 1.22% 3.46% 4% 2.68% 5.31%
2026/07/16 18.85% 25.71% 11.94% 8.44% 1.67% 4.74% 6% 1.52% 2.09% 0%
2026/07/17 9.73% 34.48% 12.19% 8.17% 4.01% 1.6% 0.78% 1.18% 0.84% 0%
2026/07/18 12.96% 17.73% 4.77% 5.49% 3.48% 5.74% 0.57% 2.55% 1.91% 0%
2026/07/19 25.64% 12.41% 4.7% 10.77% 3.53% 4.99% 2% 1.53% 2.14% 10.13%
2026/07/20 32.31% 10.26% 7.15% 3.42% 6.27% 4.34% 6.78% 1.12% 2.3% 0%
2026/07/21 33.86% 23.72% 6.57% 6.72% 6.63% 0.31% 1.11% 2.31% 2.1% 0%
2026/07/22 29.55% 16.63% 7.52% 7.3% 3.65% 4.35% 5.32% 1.47% 2.46% 0%
2026/07/23 21.29% 15.56% 11.66% 4.13% 2.52% 4.73% 2.96% 1.16% 1.66% 11.04%
2026/07/24 26.55% 12.7% 13.99% 5.19% 3.67% 8.18% 0.81% 1.16% 2.21% 0%
2026/07/25 31.26% 13.76% 8.08% 4.17% 8.28% 8.45% 0.32% 1.65% 2.95% 0%
2026/07/26 37.11% 12.63% 8.77% 5.8% 7.71% 4.69% 2.89% 1.25% 1.38% 0%
2026/07/27 20.76% 24.69% 10.84% 4.05% 4.52% 3.87% 2.89% 1.27% 2.08% 4.46%
2026/07/28 19.37% 16.58% 14.78% 5.47% 4.39% 2.28% 7.07% 6.69% 3.03% 0%
2026/07/29 32.01% 10.04% 16.13% 4.53% 5.03% 2.04% 4.93% 0.92% 1.49% 0%
2026/07/30 29.39% 23.33% 9.26% 4.02% 5.97% 3.4% 0.89% 1.23% 1.41% 0%
2026/07/31 30.99% 17.44% 12.72% 5.72% 4.22% 4.19% 3.3% 2.32% 1.49% 0%
  • poki.com
  • roblox.com
  • crazygames.com
  • steampowered.com
  • playhop.com
  • bestbuy.com
  • lego.com
  • playgama.com
  • amazon.com
  • coolmathgames.com

Copyright © Adthena. All rights reserved.

Poki.com led July with fluctuating impressions, peaking mid-month. Roblox.com surged mid-month, while Crazygames.com and Steampowered.com showed steady growth. Playhop.com and Bestbuy.com had varied trends, ending with moderate shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming - Last month
  1. 1
    Cool Math Games - Free Online Games for Learning and Fun - Cool... https://www.coolmathgames.com

    Coolmath Games is a brain-training site for everyone, where logic & thinking & math meets fun & games. Play Now. Play Now Online. Play Without Flash. Types: Strategy Games, Math Games.

  2. 2
    Games At CrazyGames - Play Free Online Games https://www.crazygames.com › free-online › browser-games

    We Have More than 4K Free Games Available and We Add New Ones Everyday

  3. 3
    Explore LEGO® Collections https://www.lego.com › gaming

    Discover The New Sets — LEGO® gaming sets help children find innovative ways to recreate adventures.

  4. 4
    Online Games - Play Free Online Games https://www.poki.com › online › games

    Explore New Adventures Daily With Easy-To-Play Games

  5. 5
    Play Roleplay Games on Roblox https://www.roblox.com

    Your Story Starts Here — Connect, Create, and Roleplay with Millions of Players Free on Roblox. Explore Vivid Worlds and Create Your Own Story in Free Roleplay on Roblox.

Copyright © Adthena. All rights reserved.

In the vibrant world of online gaming, Coolmath Games captivates with brain-training fun, while CrazyGames boasts a vast library of over 4,000 free games. LEGO® inspires creativity with innovative sets, Poki offers daily adventures, and Roblox invites players to create and explore vivid worlds.

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