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AUS Retail Pet Supplies - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
petbarn.com.au 30.25
temu.com 12.9
petcircle.com.au 10.58
petstock.com.au 6.16
budgetpetproducts.com.au 4.67
amazon.com.au 3.5
kmart.com.au 2.06
vetsupply.com.au 1.68
coles.com.au 1.2
bigw.com.au 0.98
others 26.02

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Petbarn.com.au leads with 30.25% click share, followed by others at 26.02%. Temu.com and Petcircle.com.au trail with 12.9% and 10.58%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date petbarn.com.au temu.com petcircle.com.au petstock.com.au budgetpetproducts.com.au vetsupply.com.au amazon.com.au dogfriendlyco.com swaggle.com.au pawezy.com.au
2025/05/01 22.06% 10.65% 13.37% 4.4% 7.35% 2.73% 3.35% 0.99% 1.25% 1.12%
2025/05/02 21.48% 10.55% 12.35% 4.05% 8.7% 3.01% 3.21% 0.84% 1.41% 0.99%
2025/05/03 18.35% 12.11% 11.22% 5.93% 7.5% 2.66% 3.34% 1.01% 1.62% 0.96%
2025/05/04 19.23% 12.3% 11.9% 5.74% 9.15% 2.77% 3.5% 0.75% 1.15% 0.98%
2025/05/05 18.99% 11.89% 11.25% 5.79% 8.77% 2.8% 3.62% 0.91% 1.24% 1.15%
2025/05/06 17.9% 10.85% 11.77% 7.33% 7.98% 3.07% 4.1% 1.08% 1.18% 0.87%
2025/05/07 19.65% 10.93% 12.46% 3.45% 7.48% 3.16% 3.81% 0.95% 1.39% 1%
2025/05/08 20.31% 10.32% 11.37% 4.53% 6.9% 3.57% 3.95% 1.17% 1.47% 1.4%
2025/05/09 21.23% 11.02% 10.65% 4.17% 8.4% 3.8% 3.61% 0.92% 1.41% 1.11%
2025/05/10 19.98% 12.47% 11.57% 3.62% 6.45% 3.29% 3.5% 1.04% 1.67% 1.28%
2025/05/11 19.7% 13.37% 11.88% 3.82% 7.33% 3.32% 3.73% 0.81% 1.23% 1.18%
2025/05/12 19.98% 12.49% 10.55% 3.2% 8.1% 3.77% 3.58% 0.91% 1.24% 0.99%
2025/05/13 21.51% 12.22% 10.38% 3.14% 6.97% 3.54% 3.9% 1% 1.39% 1.08%
2025/05/14 21.84% 11.4% 10.89% 5.81% 8.48% 3.83% 2.7% 0.97% 1.23% 1.25%
2025/05/15 20.37% 12% 10.71% 3.17% 7.7% 3.5% 4.03% 1.16% 1.74% 1.34%
2025/05/16 19.37% 12.49% 9.98% 4.42% 7.23% 3.13% 3.46% 1.38% 1.7% 1.5%
2025/05/17 19.44% 14.51% 11.09% 4.89% 7.7% 3.17% 2.85% 0.97% 1.53% 1.23%
2025/05/18 19.09% 14.57% 12.24% 3.03% 7.1% 3.68% 3.24% 0.79% 1.49% 1.42%
2025/05/19 18.15% 12.4% 12.35% 2.33% 8.3% 4.11% 4.36% 1.09% 1.65% 1.34%
2025/05/20 17.7% 12.24% 11.12% 4.93% 7.51% 3.36% 4.2% 1.35% 1.58% 1.23%
2025/05/21 17.81% 12.86% 11.51% 3.48% 6.43% 3.39% 3.34% 0.97% 1.6% 0.98%
2025/05/22 19.04% 13.38% 10.33% 3.52% 6.53% 3.08% 3.78% 1.14% 1.75% 1.1%
2025/05/23 17.87% 14.34% 11.3% 3.83% 6.67% 3.42% 4.18% 0.81% 1.93% 0.86%
2025/05/24 19.01% 12.41% 11.15% 4.94% 8.88% 2.72% 2.95% 0.81% 1.78% 0.81%
2025/05/25 19.33% 15.58% 11.61% 4.81% 6.52% 2.81% 3.48% 0.81% 1.57% 0.7%
2025/05/26 21.57% 11.39% 11.81% 5.42% 7.16% 2.81% 3.63% 1.19% 1.63% 0.53%
2025/05/27 19.45% 12.7% 12.16% 4.81% 7.52% 3.01% 3.62% 1.24% 0.84% 0.36%
2025/05/28 20.88% 12.23% 12.43% 5.66% 7.74% 3.01% 3.4% 1.32% 0.42% 0.35%
2025/05/29 20.22% 14.37% 12.38% 5% 7.79% 3.03% 3.04% 1.29% 0.65% 0.42%
2025/05/30 19.89% 14.67% 11.95% 5.18% 5.84% 2.85% 2.89% 1.51% 1.19% 0.56%
2025/05/31 21.68% 15.78% 11.61% 7.19% 6.32% 2.91% 2.38% 1.3% 1.26% 0.58%

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Petbarn’s spend share fluctuated, peaking early and stabilizing. Temu rose steadily, ending strong. Petcircle saw a mid-month dip, then recovery. Petstock’s share varied, closing high. Budget Pet Products fluctuated, finishing lower. Vetsupply remained stable. Amazon’s share decreased. Dogfriendlyco and Swaggle showed minor changes. Pawezy’s share declined.

Market Exposure

Competitor Count for AUS Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 761
2025/05/02 762
2025/05/03 786
2025/05/04 776
2025/05/05 784
2025/05/06 781
2025/05/07 785
2025/05/08 784
2025/05/09 791
2025/05/10 784
2025/05/11 780
2025/05/12 783
2025/05/13 794
2025/05/14 793
2025/05/15 790
2025/05/16 804
2025/05/17 785
2025/05/18 784
2025/05/19 794
2025/05/20 769
2025/05/21 779
2025/05/22 773
2025/05/23 776
2025/05/24 774
2025/05/25 758
2025/05/26 769
2025/05/27 753
2025/05/28 751
2025/05/29 737
2025/05/30 715
2025/05/31 716

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP began at 761, peaked at 804 mid-month, and concluded at 716, showing a dynamic fluctuation.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
temu.com 1.18%
petcircle.com.au 0.61%
bigw.com.au 0.28%
ezydog.com.au 0.27%
kmart.com.au 0.26%
woolworths.com.au -0.22%
petchemist.com.au -0.22%
peto.com.au -0.24%
budgetpetproducts.com.au -0.45%
petbarn.com.au -0.82%

Copyright © Adthena. All rights reserved.

Temu.com surged with a 1.18 increase, while Petbarn.com.au faced a -0.82 decline. Petcircle.com.au rose by 0.61, contrasting Budgetpetproducts.com.au’s -0.45 drop.

Campaign Efficiency

AUS Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date temu.com petbarn.com.au petcircle.com.au petstock.com.au amazon.com.au budgetpetproducts.com.au bigw.com.au vetsupply.com.au kmart.com.au ebay.com.au
2025/05/01 17.64% 17.32% 12.36% 4.05% 4.91% 3.63% 1.35% 1.41% 1.26% 1.41%
2025/05/02 17.04% 16.79% 11.9% 4.25% 4.68% 4.19% 1.86% 1.44% 1.39% 1.13%
2025/05/03 19.69% 14.94% 10.76% 4.22% 4.67% 3.71% 1.8% 1.37% 1.08% 1.3%
2025/05/04 20.04% 15.25% 11.64% 4.59% 5.09% 4.61% 1.49% 1.45% 1.07% 1.15%
2025/05/05 19.01% 15.67% 10.68% 5.02% 5.26% 4.32% 0.95% 1.42% 1% 1.03%
2025/05/06 17.83% 14.86% 11.35% 5.84% 5.7% 4.07% 1.09% 1.58% 1.53% 1.04%
2025/05/07 17.77% 16.18% 11.88% 2.82% 5.23% 3.77% 0.98% 1.64% 1.3% 1%
2025/05/08 17.21% 16.57% 11.03% 3.67% 5.46% 3.6% 1.06% 1.86% 1.21% 1.2%
2025/05/09 18.49% 17.19% 10.1% 3.13% 5.22% 3.93% 1.29% 1.94% 1.35% 1.21%
2025/05/10 19.81% 15.71% 11.17% 2.66% 4.97% 3.4% 1.17% 1.71% 1.23% 1.48%
2025/05/11 21.63% 15.46% 10.99% 3.62% 5.27% 3.73% 1.05% 1.66% 0.99% 1.3%
2025/05/12 20.77% 16.49% 9.59% 2.63% 4.93% 4.03% 1.01% 1.86% 1.3% 1.46%
2025/05/13 20.23% 17.06% 9.78% 2.73% 5.35% 3.44% 1.14% 1.75% 1.49% 1.61%
2025/05/14 18.41% 18.99% 10.28% 4.67% 3.83% 4.3% 1.14% 1.99% 1.6% 1.67%
2025/05/15 18.44% 17.31% 10.04% 3.25% 5.45% 3.95% 1.34% 1.74% 1.57% 1.51%
2025/05/16 19.1% 16.22% 9.48% 3.9% 4.73% 3.77% 1.6% 1.64% 1.5% 1.58%
2025/05/17 23.45% 15.86% 10.26% 3.36% 4.22% 3.96% 1.3% 1.62% 1.25% 1.45%
2025/05/18 22.66% 15.69% 11.37% 2.51% 4.58% 3.81% 1.15% 1.92% 1.42% 1.71%
2025/05/19 19.41% 15.52% 11.51% 2.31% 6.07% 3.84% 1.27% 2.12% 1.53% 1.79%
2025/05/20 19.39% 13.76% 11.07% 3.59% 5.71% 3.98% 1.32% 1.75% 1.77% 1.67%
2025/05/21 19.55% 14.32% 10.99% 2.83% 4.58% 3.31% 1.85% 1.68% 1.26% 1.73%
2025/05/22 20.39% 15.44% 9.76% 3.03% 5.28% 3.28% 1.75% 1.56% 1.75% 1.5%
2025/05/23 21.99% 15.16% 10.35% 2.99% 5.54% 3.25% 1.76% 1.7% 1.66% 1.66%
2025/05/24 19.9% 15.68% 10.65% 4.62% 4.28% 4.2% 1.88% 1.38% 1.28% 1.32%
2025/05/25 23.73% 15.46% 10.97% 3.63% 4.91% 3.23% 1.82% 1.4% 1.15% 1.52%
2025/05/26 18.42% 18.12% 11.61% 4.14% 5.21% 3.51% 1.57% 1.42% 1.48% 1.3%
2025/05/27 20.19% 16.73% 11.68% 3.86% 4.9% 3.75% 1.6% 1.48% 1.2% 1.24%
2025/05/28 19.68% 16.94% 12.15% 4.99% 4.77% 3.79% 1.57% 1.55% 1.48% 1.32%
2025/05/29 21.83% 16.84% 12.17% 3.9% 4.4% 3.75% 1.63% 1.53% 1.35% 1.44%
2025/05/30 22.54% 16.08% 11.14% 4.23% 4.12% 2.78% 1.54% 1.44% 1.32% 1.37%
2025/05/31 24.67% 16.49% 11.09% 5.59% 3.72% 3.21% 1.66% 1.54% 1.33% 1.09%

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In May 2025, Temu.com led with a rising impression share, peaking at 24.67%. Petbarn.com.au and Petcircle.com.au showed fluctuations, while Petstock.com.au and Amazon.com.au had modest gains. The month concluded with Temu.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Budget Pet Products - Australia's #1 Online Pet Store https://www.budgetpetproducts.com.au

    Australia Cheapest Online Discount Dogs Cats Pet Products Store, Cheap Prices Fast Delivery Quick Response.

  2. 2
    PETBARN - Shop Online Today | Click Frenzy Sale On Now https://www.petbarn.com.au › shop › sale

    Click Frenzy Mayhem Is On! Up To 50% Off Selected Pet Favourites & Free 2hr Delivery $99+* Get Everything Your Pet Loves & More. Shop Online...

  3. 3
    Pet Circle - Shop Online Today | Save With Price Beat Promise https://www.petcircle.com.au

    Pet Circle - Shop Food, Flea & Worming & More. We Hustle On Price, So You Don't Have To. We Check Thousands Of Prices To Beat Daily.

  4. 4
    Shop Pet Food & Supplies - Pet Supplies At Petstock https://www.petstock.com.au › shop-now › at-petstock

    Be rewarded with Brand Cash back* on participating brands and get free shipping over $25*. Earn 15...

  5. 5
    Sale On NexGard Spectra $55 https://www.vetsupply.com.au › nexgard_spectra › flea_tick_worms

    Free Shipping On All Orders — NexGard Spectra: Broad Spectrum Treatment For Flea, Tick, Heart, Round, Hook worm Diseases.

Copyright © Adthena. All rights reserved.

In the competitive world of pet supplies, Budget Pet Products stands out with its promise of affordability and quick delivery. Petbarn entices with a Click Frenzy sale, offering up to 50% off. Pet Circle emphasizes a price beat promise, ensuring customers get the best deal. Petstock rewards loyalty with cashback and free shipping, while VetSupply highlights comprehensive pet health solutions with free shipping. Each advertiser uniquely appeals to pet owners’ needs, from cost savings to convenience.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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