AUS Retail Pet Supplies - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Pet Supplies AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	9.09922873791
	90.9007712621

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	36
	64

36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	11%
Navigational	3%
Seasonal	0%
Local	2%
Problem Solving	7%

Market Exposure

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
petbarn.com.au	23.84
petcircle.com.au	16.54
temu.com	10.97
petstock.com.au	5.31
budgetpetproducts.com.au	3.86
amazon.com.au	3.45
vetsupply.com.au	2.5
coles.com.au	1.85
woolworths.com.au	1.57
kmart.com.au	1.41
others	28.7

petbarn.com.au - 23.84%
petcircle.com.au - 16.54%
temu.com - 10.97%
petstock.com.au - 5.31%
budgetpetproducts.com.au - 3.86%
amazon.com.au - 3.45%
vetsupply.com.au - 2.5%
coles.com.au - 1.85%
woolworths.com.au - 1.57%
kmart.com.au - 1.41%
others - 28.7%

Petbarn leads with 23.84% click share, followed by Pet Circle at 16.54%. Temu captures 10.97%, while ‘others’ collectively hold 28.7%.

Market Exposure

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	petbarn.com.au	petcircle.com.au	temu.com	budgetpetproducts.com.au	vetsupply.com.au	petstock.com.au	amazon.com.au	pawezy.com.au	peto.com.au	coles.com.au
2026/01/01	10.35%	12.67%	14.1%	5.19%	5.78%	3.28%	2.8%	2.02%	1%	1.49%
2026/01/02	15.37%	11.47%	14.47%	4.68%	5.95%	3.67%	2.76%	1.35%	1.81%	1.38%
2026/01/03	15.92%	10.83%	13.1%	4.81%	6.02%	3.62%	2.68%	1.51%	1.37%	1.33%
2026/01/04	15.18%	11.06%	13.1%	5.24%	6.24%	3.5%	2.52%	1.57%	1.27%	1.43%
2026/01/05	15.63%	11.65%	12.88%	5.49%	6.64%	3.37%	3.04%	1.21%	1.08%	1.57%
2026/01/06	14.75%	12.56%	11.6%	6.19%	7.51%	4.35%	2.89%	1.63%	1.22%	1.46%
2026/01/07	8.2%	14.45%	13.81%	6.74%	6.29%	3.43%	2.76%	0.92%	1.14%	1.63%
2026/01/08	15.33%	14.99%	8.82%	5.02%	7.38%	5.07%	2.73%	1.42%	1.72%	1.68%
2026/01/09	16.66%	17.15%	6.91%	4.85%	7.03%	4.91%	2.18%	1.83%	1.34%	1.4%
2026/01/10	16.07%	16.69%	8.21%	5.38%	4.68%	4.17%	2.05%	1.65%	1.4%	1.49%
2026/01/11	17.14%	17.01%	8.99%	5.64%	2.74%	3.57%	2.01%	1.57%	1.47%	1.32%
2026/01/12	16.41%	18.45%	9.43%	6.63%	3.36%	4.12%	2.32%	2.06%	1.37%	1.33%
2026/01/13	14.52%	17.94%	8.26%	7.42%	6.06%	4.35%	2.07%	1.72%	1.89%	1.23%
2026/01/14	14.99%	19.69%	7.9%	6.5%	5.51%	4.51%	2.52%	1.78%	1.28%	1.13%
2026/01/15	14.69%	19.07%	8.19%	5.74%	4.61%	5.22%	2.2%	1.99%	1.87%	1%
2026/01/16	16.58%	17.1%	6.97%	4.82%	6.99%	4.89%	2.19%	1.82%	1.34%	1.39%
2026/01/17	14.57%	21.26%	9.02%	6.35%	3.39%	3.99%	2.63%	1.47%	1.52%	0.98%
2026/01/18	14.99%	21.97%	9.2%	5.79%	3.69%	3.41%	3.01%	1.61%	2.36%	0.92%
2026/01/19	15.77%	18.37%	8.22%	5.49%	4.38%	3.6%	2.8%	2.26%	2.21%	0.86%
2026/01/20	16.62%	15.61%	8.67%	6.73%	5.39%	3.19%	2.99%	2.68%	1.69%	1.18%
2026/01/21	16.05%	16.02%	7.96%	7.94%	5.29%	3.11%	3.15%	1.95%	1.78%	1.3%
2026/01/22	17.59%	14.63%	8.54%	5.01%	5.71%	3.8%	4.2%	1.51%	2.04%	1.32%
2026/01/23	16.52%	14.38%	7.77%	5.16%	5.91%	4.59%	4.21%	1.38%	1.76%	1.55%
2026/01/24	15.11%	13.81%	9.31%	7.81%	5.47%	3.3%	3.76%	1.7%	1.63%	1.45%
2026/01/25	15.19%	15.11%	9.01%	6.06%	6.05%	2.84%	3.71%	1.76%	1.96%	2.01%
2026/01/26	16.33%	13.51%	8.74%	6.83%	5.72%	3.5%	4.3%	2.09%	1.76%	2.1%
2026/01/27	16.39%	12.47%	10.51%	4.68%	5.47%	2.89%	4.44%	3.08%	2.09%	1.4%
2026/01/28	16.81%	12.45%	8.71%	4.74%	5.32%	3.94%	3.84%	2.88%	1.73%	0.68%
2026/01/29	16.09%	13.1%	10.34%	4.69%	5.32%	3.68%	3.69%	1.72%	1.7%	0.6%
2026/01/30	15.58%	13.09%	9.55%	4.8%	4.85%	4.05%	3.52%	2.5%	2.41%	0.74%
2026/01/31	15.86%	13.94%	9.99%	4.57%	4.45%	4.4%	3.35%	2.08%	2.04%	0.7%

petbarn.com.au
petcircle.com.au
temu.com
budgetpetproducts.com.au
vetsupply.com.au
petstock.com.au
amazon.com.au
pawezy.com.au
peto.com.au
coles.com.au

Petbarn led January with fluctuating spend, peaking mid-month. Petcircle surged early, then declined. Temu’s spend dipped, while Budget Pet Products saw steady growth. Vetsupply and Petstock showed varied trends. Amazon and Pawezy had modest increases.

Market Exposure

Competitor Count for AUS Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	661
2026/01/02	674
2026/01/03	647
2026/01/04	658
2026/01/05	661
2026/01/06	673
2026/01/07	656
2026/01/08	653
2026/01/09	633
2026/01/10	670
2026/01/11	666
2026/01/12	635
2026/01/13	646
2026/01/14	632
2026/01/15	634
2026/01/16	633
2026/01/17	645
2026/01/18	632
2026/01/19	629
2026/01/20	640
2026/01/21	645
2026/01/22	631
2026/01/23	632
2026/01/24	635
2026/01/25	652
2026/01/26	697
2026/01/27	715
2026/01/28	667
2026/01/29	667
2026/01/30	656
2026/01/31	660

January saw fluctuating advertiser numbers, peaking at 715 on the 27th. The month concluded with 660 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
amazon.com.au	0.97%
swaggle.com.au	0.38%
kmart.com.au	0.37%
petbarn.com.au	0.3%
pawezy.com.au	0.3%
woolworths.com.au	-0.37%
dogfriendlyco.com	-0.4%
temu.com	-0.59%
petstock.com.au	-0.65%
petcircle.com.au	-0.79%

Amazon.com.au surged with a 0.97 increase, while Petcircle.com.au dropped by 0.79.

Campaign Efficiency

AUS Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	petbarn.com.au	temu.com	petcircle.com.au	amazon.com.au	petstock.com.au	budgetpetproducts.com.au	peto.com.au	vetsupply.com.au	kmart.com.au	coles.com.au
2026/01/01	11.9%	19.02%	12.61%	3.93%	2.96%	2.89%	1.07%	2.91%	1.66%	2.08%
2026/01/02	16.38%	20.61%	11.29%	4.09%	2.67%	2.62%	1.79%	2.89%	1.53%	1.78%
2026/01/03	17.14%	19.09%	10.78%	4.12%	2.64%	2.54%	1.31%	2.95%	1.62%	1.81%
2026/01/04	16.69%	18.2%	10.86%	3.95%	2.64%	2.65%	1.35%	3.24%	1.76%	1.98%
2026/01/05	16.69%	19.17%	11.2%	4.35%	2.61%	2.81%	0.98%	3.16%	1.61%	2.09%
2026/01/06	16.01%	18.24%	12.5%	4.31%	3.27%	3.06%	1.32%	3.76%	1.37%	1.94%
2026/01/07	9.2%	20.88%	14.24%	4.05%	2.51%	3.31%	1.02%	3.14%	1.36%	2.18%
2026/01/08	16.46%	13.43%	14.89%	4.49%	3.86%	2.9%	1.74%	3.62%	1.86%	2.29%
2026/01/09	19.5%	10.65%	18.14%	3.03%	3.55%	2.78%	1.64%	3.34%	1.03%	1.97%
2026/01/10	17.67%	12.66%	16.99%	3.05%	3%	2.78%	1.44%	2.18%	1.35%	2.03%
2026/01/11	18.67%	13.66%	17.46%	2.93%	2.71%	3.07%	1.38%	1.4%	1.17%	1.74%
2026/01/12	18.52%	14.01%	18.78%	3.38%	3.02%	3.28%	1.3%	1.73%	1.51%	1.76%
2026/01/13	17.21%	12.72%	18.43%	3.14%	3.44%	3.74%	2%	3.27%	1.31%	1.74%
2026/01/14	17.72%	12.08%	20.23%	3.45%	3.98%	3.38%	1.52%	2.66%	1.3%	1.41%
2026/01/15	16.93%	12.56%	19.26%	3.05%	4.32%	3.04%	1.86%	2.18%	1.24%	1.29%
2026/01/16	19.47%	10.74%	18.12%	3.04%	3.54%	2.77%	1.64%	3.33%	1.04%	1.96%
2026/01/17	16.56%	13.56%	21.32%	3.57%	2.84%	3.01%	1.59%	1.45%	1.33%	1.39%
2026/01/18	16.48%	13.63%	21.74%	4.01%	2.39%	3.13%	2.38%	1.67%	1.42%	1.22%
2026/01/19	18.15%	12.07%	18.1%	3.71%	2.38%	2.65%	2.41%	1.96%	1.38%	1.13%
2026/01/20	18.2%	13.47%	15.42%	3.96%	2.16%	3.49%	1.68%	2.49%	1.52%	1.52%
2026/01/21	17.89%	12.65%	16.24%	4.21%	2.19%	4.19%	1.82%	2.48%	1.51%	1.68%
2026/01/22	20.27%	12.97%	13.83%	5.2%	2.65%	2.71%	1.97%	2.56%	1.82%	1.84%
2026/01/23	19.42%	12.45%	13.98%	5.17%	3.27%	2.65%	1.77%	3.04%	1.79%	2.02%
2026/01/24	17.93%	14.33%	13.31%	4.89%	2.54%	3.7%	1.78%	2.6%	1.88%	1.97%
2026/01/25	17.51%	13.81%	14.65%	4.89%	2.15%	2.97%	1.87%	3.18%	1.93%	2.74%
2026/01/26	19.13%	13.63%	13.36%	5.67%	2.53%	3.31%	1.9%	3.24%	2.08%	2.74%
2026/01/27	18.51%	15.53%	12.1%	6.01%	1.99%	2.32%	1.99%	2.62%	2.39%	1.83%
2026/01/28	19.47%	13.27%	12.29%	5.15%	2.75%	2.29%	1.65%	2.54%	2.05%	0.97%
2026/01/29	17.83%	15.9%	12.73%	4.99%	2.64%	2.33%	1.33%	2.52%	1.92%	0.83%
2026/01/30	17.3%	14.39%	13.14%	4.6%	3.03%	2.52%	2.24%	2.32%	1.83%	1.03%
2026/01/31	17.39%	15.51%	14.06%	4.44%	3.3%	2.5%	2.07%	2.07%	1.73%	0.99%

petbarn.com.au
temu.com
petcircle.com.au
amazon.com.au
petstock.com.au
budgetpetproducts.com.au
peto.com.au
vetsupply.com.au
kmart.com.au
coles.com.au

Petbarn’s impression share fluctuated, peaking mid-month. Temu’s share dropped after a strong start. Petcircle surged mid-month, then declined. Amazon and Petstock showed steady growth. Budget Pet Products and Peto remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies - Last month

1
Australia Cheapest Online Discount Dogs Cats Pet Products Store https://www.budgetpetproducts.com.au
Australia Cheapest Online Discount Dogs Cats Pet Products Store, Cheap Prices Fast Delivery Quick Response
2
PETBARN - Shop Online Today - Buy One, Get One 50% Off* https://www.petbarn.com.au
Hurry, Don't Miss Our Deals! Buy One, Get One 50% Off* Selected Pet Favourites At Petbarn.
3
Pet Circle https://www.petcircle.com.au › shop
Shop Your Favourite Pet Brands — Pet Circle - Shop Food, Flea & Worming & More. We Hustle On Price, So You Don't Have To. We Check...
4
Petstock https://www.petstock.com.au
Shop Online & In-Store — You Get More of What You Need at Petstock – More For You, And More For The Pets You Love. Petstock is Your One-Stop Shop for Pet Food, Accessories, Toys, Bedding, and Healthcare.
5
Buy Pet Supplies Online | Dog & Cat Food, Flea & Tick Treatments https://www.vetsupply.com.au
1 Dose Treats Flea & Tick For 3 Months. Refund & Reship Guarantee. Free Delivery.

In the competitive world of pet supplies, Budget Pet Products stands out with its promise of the cheapest prices and fast delivery. Petbarn entices with a “Buy One, Get One 50% Off” offer, creating urgency. Pet Circle emphasizes price competitiveness and a wide range of brands. Petstock highlights its comprehensive in-store and online offerings, while VetSupply assures long-lasting flea and tick treatments with a refund guarantee. Each ad uniquely appeals to pet owners’ needs, from affordability to comprehensive care.

Frequently Asked Questions

Why is the AUS Retail Pet Supplies January 2026 Report useful and how should I use it?

Why is the AUS Retail Pet Supplies January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Retail Pet Supplies January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Retail Pet Supplies January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Retail Pet Supplies January 2026 Report?

The AUS Retail Pet Supplies January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Retail Pet Supplies January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Retail Pet Supplies January 2026 Report for?

The AUS Retail Pet Supplies January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Customer Success Stories

Coles | OMD | Smith St Adthena Case Study

Paid search optimization in action: Smith St and Coles with Adthena insights

Smith St. and Coles partnered with Adthena to gain a clear view of their paid search landscape, monitoring Woolworths and the wider market to ensure Coles remained front of mind for shoppers through strategic paid search optimization.

By leveraging competitor insights and market trend data, the team optimized seasonal demand capture, boosting paid search traffic growth by 10% year-over-year while maintaining the same level of marketing budget.Read case study

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Online fashion retailer Roman needed to improve paid search efficiency without compromising revenue.

With guidance from digital agency partner Circus PPC, they turned to Adthena’s Brand Activator to reduce wasted brand spend.Read case study

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection.

The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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AUS Retail Pet Supplies - PPC Market Share Analysis January 2026

Pet Supplies – AUS

Google AI Overview visibility for Retail Pet Supplies AUS

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Competitor Count for AUS Retail Pet Supplies

Market Loss & Market Gains for AUS Retail Pet Supplies

AUS Retail Pet Supplies Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Frequently Asked Questions

Why is the AUS Retail Pet Supplies January 2026 Report useful and how should I use it?

Why is the AUS Retail Pet Supplies January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Retail Pet Supplies January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Retail Pet Supplies January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Paid search optimization in action: Smith St and Coles with Adthena insights

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Get the full picture

See this data specific to your brand performance

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