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AUS Retail Pet Supplies - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
petbarn.com.au 26.71
petcircle.com.au 13.02
temu.com 11.18
petstock.com.au 6
amazon.com.au 4.41
budgetpetproducts.com.au 4.25
kmart.com.au 2.41
vetsupply.com.au 1.69
bigw.com.au 1.4
ebay.com.au 1.13
others 27.8

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Petbarn leads with 26.71% click share, closely followed by Petcircle at 13.02%. Temu captures 11.18%, while others collectively hold 27.8%.

Market Exposure

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date petbarn.com.au petcircle.com.au temu.com budgetpetproducts.com.au amazon.com.au petstock.com.au vetsupply.com.au swaggle.com.au pawezy.com.au ebay.com.au
2025/04/01 15.07% 19.8% 11.29% 4.62% 3.9% 2.1% 3.37% 1.44% 0.99% 1.25%
2025/04/02 15.12% 18.7% 10.6% 6.83% 3.28% 2.55% 3.54% 1.44% 1.19% 1.15%
2025/04/03 16.22% 16.79% 7.86% 6.14% 3.43% 3.55% 3.4% 1.4% 1.18% 1.34%
2025/04/04 16.03% 18.22% 0.79% 7.11% 4.08% 4.28% 3.9% 1.72% 1.51% 1.82%
2025/04/05 14.39% 17.96% 0.51% 7.13% 5.43% 4.83% 3.4% 2.16% 1.06% 1.67%
2025/04/06 15.1% 16.47% 6.81% 6.46% 5.8% 5.7% 3.11% 1.6% 0.91% 1.53%
2025/04/07 17.61% 14.37% 11.71% 5.61% 4.92% 4.26% 3.09% 1.88% 0.97% 1.24%
2025/04/08 17.98% 13.24% 11.83% 5.57% 4.98% 3.47% 3.35% 1.94% 0.93% 1.46%
2025/04/09 16.34% 12.95% 9.5% 6.72% 4.55% 3.3% 3.39% 2.34% 1.05% 1.65%
2025/04/10 17.21% 13.47% 7.84% 5.74% 4.72% 3.83% 3.37% 1.95% 1.34% 1.61%
2025/04/11 18.08% 12.28% 9.7% 6.6% 4% 5.67% 3.29% 2.56% 1.04% 1.46%
2025/04/12 16.77% 11.05% 10.86% 6.52% 4.04% 5.65% 3.23% 2.82% 1.06% 1.35%
2025/04/13 15.16% 12.23% 10.7% 6.31% 4.32% 5.46% 3.02% 2.55% 1.26% 1.53%
2025/04/14 17.36% 13.23% 11.12% 5.59% 5.36% 4.17% 3.46% 2.28% 0.96% 1.28%
2025/04/15 17% 14.17% 8.36% 6.96% 4.62% 3.68% 3.32% 1.82% 1.23% 1.19%
2025/04/16 18.04% 14.17% 10.1% 6.06% 4.01% 4.82% 2.61% 1.94% 1.2% 1.18%
2025/04/17 17.31% 10.66% 11.67% 8.83% 3.69% 4.02% 3.26% 2.16% 1.09% 1.47%
2025/04/18 14.94% 7.1% 14.91% 10.32% 5.43% 4.94% 3.34% 1.7% 0.65% 0.93%
2025/04/19 16.9% 6.68% 15.78% 8.54% 5.13% 4.72% 3.09% 0.94% 1% 0.96%
2025/04/20 18.36% 7.12% 17.98% 6.26% 4.41% 4.52% 3.4% 0.94% 1.33% 0.83%
2025/04/21 18.54% 7.66% 15.14% 8.29% 4.23% 4.11% 4.25% 0.68% 1.37% 0.91%
2025/04/22 17.21% 10.1% 15.4% 8.27% 4.56% 4.47% 3.9% 0.7% 1.01% 0.87%
2025/04/23 17.02% 13.37% 12% 8.53% 3.47% 3.3% 3.52% 0.75% 1.27% 0.8%
2025/04/24 17.29% 12.81% 12.54% 7.31% 3.5% 4.89% 3.73% 0.82% 1.39% 0.83%
2025/04/25 16.26% 12.5% 11.7% 6.7% 3.9% 3.47% 3.67% 1.02% 1.41% 0.87%
2025/04/26 17.76% 12.35% 12.78% 6.51% 3.88% 4.58% 3.03% 1.07% 1.36% 0.78%
2025/04/27 18.26% 11.73% 13.77% 7.47% 4.11% 4.43% 3.35% 1.3% 0.99% 0.94%
2025/04/28 18.28% 11.01% 13.49% 7.73% 3.99% 3.79% 3.92% 1.28% 1.22% 0.89%
2025/04/29 19.57% 11.26% 10.58% 8.87% 3.96% 4.08% 3.41% 1.18% 1.25% 1.01%
2025/04/30 18.47% 12.02% 11.6% 9.83% 3.85% 3.61% 3.52% 1.26% 1.24% 0.76%

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In April 2025, Petbarn’s PPC share rose steadily, peaking at 19.57%. Petcircle’s share declined, while Temu surged mid-month. Budget Pet Products and Amazon showed moderate fluctuations. The month ended with Petbarn leading.

Market Exposure

Competitor Count for AUS Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 824
2025/04/02 822
2025/04/03 810
2025/04/04 794
2025/04/05 803
2025/04/06 812
2025/04/07 808
2025/04/08 805
2025/04/09 787
2025/04/10 777
2025/04/11 806
2025/04/12 784
2025/04/13 789
2025/04/14 793
2025/04/15 767
2025/04/16 760
2025/04/17 738
2025/04/18 733
2025/04/19 805
2025/04/20 776
2025/04/21 778
2025/04/22 764
2025/04/23 759
2025/04/24 781
2025/04/25 792
2025/04/26 769
2025/04/27 774
2025/04/28 772
2025/04/29 761
2025/04/30 773

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April saw a fluctuating trend in distinct advertisers, starting at 824 and ending at 773. Mid-month, numbers dipped to 733, but a recovery followed, closing the month with a slight decline.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
temu.com 5.43%
petstock.com.au 1.14%
budgetpetproducts.com.au 1.13%
petbarn.com.au 0.81%
coles.com.au 0.49%
swaggle.com.au -0.52%
ebay.com.au -0.52%
amazon.com.au -0.53%
bigw.com.au -0.82%
petcircle.com.au -5.12%

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Temu.com surged with a 5.43% click share increase, while Petcircle.com.au dropped by 5.12%. Petstock.com.au and Budgetpetproducts.com.au gained, contrasting Bigw.com.au’s decline.

Campaign Efficiency

AUS Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date temu.com petbarn.com.au petcircle.com.au amazon.com.au budgetpetproducts.com.au petstock.com.au vetsupply.com.au bigw.com.au kmart.com.au ebay.com.au
2025/04/01 17.61% 13.1% 16.23% 5.48% 2.34% 1.85% 1.51% 1.72% 1.14% 1.99%
2025/04/02 16.14% 12.92% 18.39% 4.56% 2.96% 2.21% 1.6% 2.05% 1.26% 1.75%
2025/04/03 11.48% 13.67% 16.71% 4.82% 2.81% 3.08% 1.62% 3.14% 1.84% 1.99%
2025/04/04 1.08% 15.07% 17.97% 6.07% 3.33% 3.89% 1.74% 3.64% 2.48% 2.69%
2025/04/05 0.72% 13.12% 17.34% 8.11% 3.65% 4.18% 1.66% 3.28% 2.54% 2.65%
2025/04/06 10.51% 12.54% 15.52% 8.41% 3% 4.88% 1.43% 2.32% 2.46% 2.23%
2025/04/07 17.84% 14.4% 13.1% 6.89% 2.94% 3.6% 1.37% 2.54% 1.88% 1.82%
2025/04/08 18.38% 13.91% 12.11% 6.76% 2.76% 2.86% 1.51% 2.95% 2.01% 2.14%
2025/04/09 14.76% 14.08% 12.22% 6.07% 3.09% 2.73% 1.55% 2.72% 1.72% 2.46%
2025/04/10 11.93% 13.59% 13.02% 6.67% 2.86% 3.12% 1.55% 2.77% 1.96% 2.54%
2025/04/11 14.99% 14.48% 11.37% 5.88% 3.11% 5% 1.5% 2.86% 1.77% 2.27%
2025/04/12 16.85% 13.92% 10.43% 5.77% 3.14% 5.24% 1.52% 1.76% 1.47% 1.96%
2025/04/13 15.85% 12.87% 11.66% 6.17% 2.89% 4.68% 1.44% 2.1% 1.51% 2.24%
2025/04/14 16.22% 14.18% 12.34% 7.54% 2.72% 3.62% 1.54% 2.1% 1.77% 1.8%
2025/04/15 12.92% 14.15% 13.67% 6.51% 3.4% 3.21% 1.56% 3.11% 1.96% 1.77%
2025/04/16 15.25% 14.96% 12.72% 5.74% 3.12% 3.99% 1.18% 2.9% 1.65% 1.81%
2025/04/17 17.56% 14.98% 9.16% 5.15% 3.78% 3.58% 1.51% 4.52% 1.5% 2.19%
2025/04/18 22.59% 13.72% 5.73% 7.24% 4.43% 4.47% 1.58% 2.25% 1.2% 1.5%
2025/04/19 24.27% 13.81% 5.37% 7.18% 4% 3.95% 1.44% 1.21% 1.24% 1.42%
2025/04/20 27.38% 14.46% 5.73% 6.05% 3.36% 3.33% 1.53% 1.6% 1.11% 1.23%
2025/04/21 24.74% 14.58% 6.33% 6% 3.93% 3.41% 1.95% 1.06% 1.12% 1.38%
2025/04/22 24.37% 14.03% 8.72% 6.32% 3.8% 3.64% 1.92% 1.37% 1.32% 1.27%
2025/04/23 19.49% 15.08% 12.24% 5.07% 3.83% 2.88% 1.67% 1.32% 1.23% 1.24%
2025/04/24 20.36% 13.71% 12.08% 5.12% 3.36% 4.11% 1.82% 1.21% 1.27% 1.2%
2025/04/25 18.7% 12.88% 11.36% 5.57% 3.1% 3.12% 1.72% 1.45% 1.8% 1.32%
2025/04/26 20.18% 13.91% 11.13% 5.66% 3.09% 4.27% 1.49% 0.9% 1.54% 1.12%
2025/04/27 21.89% 14.28% 10.23% 6.02% 3.5% 3.75% 1.61% 1.11% 1.9% 1.31%
2025/04/28 21.64% 14.38% 9.65% 5.92% 3.62% 3.35% 1.95% 1.21% 1.67% 1.35%
2025/04/29 17.57% 15.67% 10.54% 5.87% 4.43% 3.77% 1.75% 1.14% 1.82% 1.43%
2025/04/30 19.03% 14.86% 11.13% 5.66% 4.73% 3.25% 1.74% 1.62% 1.5% 1.23%

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In April 2025, Temu.com led with fluctuating impressions, peaking at 27.38%. Petbarn.com.au and Petcircle.com.au followed, showing steady trends. Amazon.com.au and Budgetpetproducts.com.au maintained moderate shares. The month ended with Temu.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Budget Pet Products - Australia's #1 Online Pet Store https://www.budgetpetproducts.com.au

    Australia Cheapest Online Discount Dogs Cats Pet Products Store, Cheap Prices Fast Delivery Quick Response.

  2. 2
    PETBARN - Shop Online Today | Shop All Your Pet Needs https://www.petbarn.com.au › shop

    At PETBARN, We Believe Life Is Better With Pets. Shop Our Range Of Quality Pet Products. Save Up...

  3. 3
    Pet Supplies At Pet Circle | Price Beat Promise https://www.petcircle.com.au

    Price Beat Promise - If You Find a Cheaper Price, We Won't Just Match It, We'll Beat It! We Check Thousands Of Prices To Beat Daily.

  4. 4
    Shop Pet Food & Supplies https://www.petstock.com.au › shop-now › at-petstock

    Pet Supplies At Petstock — Be rewarded with Brand Cash back* on participating brands and get free shipping over $25*. Earn 15% Brand Cash back* with your purchase. Get the best quality pet care & advice.

  5. 5
    Cheapest NexGard Spectra $44 https://www.vetsupply.com.au › nexgard_spectra › flea_tick_worms

    Australia’s Leading Pet Store — NexGard Spectra: Broad Spectrum Treatment For Flea, Tick, Heart, Round, Hook Worm Diseases

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In the bustling world of pet supplies, five advertisers stand out on Google’s SERP. Budget Pet Products highlights affordability and swift service, while PETBARN emphasizes the joy pets bring. Pet Circle promises unbeatable prices, and Petstock offers rewards and quality advice. Vetsupply focuses on comprehensive pet health solutions. Each ad weaves a unique narrative, capturing the essence of their brand.

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