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AUS Retail Pet Supplies - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
petbarn.com.au	30.25
temu.com	12.9
petcircle.com.au	10.58
petstock.com.au	6.16
budgetpetproducts.com.au	4.67
amazon.com.au	3.5
kmart.com.au	2.06
vetsupply.com.au	1.68
coles.com.au	1.2
bigw.com.au	0.98
others	26.02

Petbarn.com.au leads with 30.25% click share, followed by others at 26.02%. Temu.com and Petcircle.com.au trail with 12.9% and 10.58%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	petbarn.com.au	temu.com	petcircle.com.au	petstock.com.au	budgetpetproducts.com.au	vetsupply.com.au	amazon.com.au	dogfriendlyco.com	swaggle.com.au	pawezy.com.au
2025/05/01	22.06%	10.65%	13.37%	4.4%	7.35%	2.73%	3.35%	0.99%	1.25%	1.12%
2025/05/02	21.48%	10.55%	12.35%	4.05%	8.7%	3.01%	3.21%	0.84%	1.41%	0.99%
2025/05/03	18.35%	12.11%	11.22%	5.93%	7.5%	2.66%	3.34%	1.01%	1.62%	0.96%
2025/05/04	19.23%	12.3%	11.9%	5.74%	9.15%	2.77%	3.5%	0.75%	1.15%	0.98%
2025/05/05	18.99%	11.89%	11.25%	5.79%	8.77%	2.8%	3.62%	0.91%	1.24%	1.15%
2025/05/06	17.9%	10.85%	11.77%	7.33%	7.98%	3.07%	4.1%	1.08%	1.18%	0.87%
2025/05/07	19.65%	10.93%	12.46%	3.45%	7.48%	3.16%	3.81%	0.95%	1.39%	1%
2025/05/08	20.31%	10.32%	11.37%	4.53%	6.9%	3.57%	3.95%	1.17%	1.47%	1.4%
2025/05/09	21.23%	11.02%	10.65%	4.17%	8.4%	3.8%	3.61%	0.92%	1.41%	1.11%
2025/05/10	19.98%	12.47%	11.57%	3.62%	6.45%	3.29%	3.5%	1.04%	1.67%	1.28%
2025/05/11	19.7%	13.37%	11.88%	3.82%	7.33%	3.32%	3.73%	0.81%	1.23%	1.18%
2025/05/12	19.98%	12.49%	10.55%	3.2%	8.1%	3.77%	3.58%	0.91%	1.24%	0.99%
2025/05/13	21.51%	12.22%	10.38%	3.14%	6.97%	3.54%	3.9%	1%	1.39%	1.08%
2025/05/14	21.84%	11.4%	10.89%	5.81%	8.48%	3.83%	2.7%	0.97%	1.23%	1.25%
2025/05/15	20.37%	12%	10.71%	3.17%	7.7%	3.5%	4.03%	1.16%	1.74%	1.34%
2025/05/16	19.37%	12.49%	9.98%	4.42%	7.23%	3.13%	3.46%	1.38%	1.7%	1.5%
2025/05/17	19.44%	14.51%	11.09%	4.89%	7.7%	3.17%	2.85%	0.97%	1.53%	1.23%
2025/05/18	19.09%	14.57%	12.24%	3.03%	7.1%	3.68%	3.24%	0.79%	1.49%	1.42%
2025/05/19	18.15%	12.4%	12.35%	2.33%	8.3%	4.11%	4.36%	1.09%	1.65%	1.34%
2025/05/20	17.7%	12.24%	11.12%	4.93%	7.51%	3.36%	4.2%	1.35%	1.58%	1.23%
2025/05/21	17.81%	12.86%	11.51%	3.48%	6.43%	3.39%	3.34%	0.97%	1.6%	0.98%
2025/05/22	19.04%	13.38%	10.33%	3.52%	6.53%	3.08%	3.78%	1.14%	1.75%	1.1%
2025/05/23	17.87%	14.34%	11.3%	3.83%	6.67%	3.42%	4.18%	0.81%	1.93%	0.86%
2025/05/24	19.01%	12.41%	11.15%	4.94%	8.88%	2.72%	2.95%	0.81%	1.78%	0.81%
2025/05/25	19.33%	15.58%	11.61%	4.81%	6.52%	2.81%	3.48%	0.81%	1.57%	0.7%
2025/05/26	21.57%	11.39%	11.81%	5.42%	7.16%	2.81%	3.63%	1.19%	1.63%	0.53%
2025/05/27	19.45%	12.7%	12.16%	4.81%	7.52%	3.01%	3.62%	1.24%	0.84%	0.36%
2025/05/28	20.88%	12.23%	12.43%	5.66%	7.74%	3.01%	3.4%	1.32%	0.42%	0.35%
2025/05/29	20.22%	14.37%	12.38%	5%	7.79%	3.03%	3.04%	1.29%	0.65%	0.42%
2025/05/30	19.89%	14.67%	11.95%	5.18%	5.84%	2.85%	2.89%	1.51%	1.19%	0.56%
2025/05/31	21.68%	15.78%	11.61%	7.19%	6.32%	2.91%	2.38%	1.3%	1.26%	0.58%

Petbarn’s spend share fluctuated, peaking early and stabilizing. Temu rose steadily, ending strong. Petcircle saw a mid-month dip, then recovery. Petstock’s share varied, closing high. Budget Pet Products fluctuated, finishing lower. Vetsupply remained stable. Amazon’s share decreased. Dogfriendlyco and Swaggle showed minor changes. Pawezy’s share declined.

Market Exposure

Competitor Count for AUS Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/05/01	761
2025/05/02	762
2025/05/03	786
2025/05/04	776
2025/05/05	784
2025/05/06	781
2025/05/07	785
2025/05/08	784
2025/05/09	791
2025/05/10	784
2025/05/11	780
2025/05/12	783
2025/05/13	794
2025/05/14	793
2025/05/15	790
2025/05/16	804
2025/05/17	785
2025/05/18	784
2025/05/19	794
2025/05/20	769
2025/05/21	779
2025/05/22	773
2025/05/23	776
2025/05/24	774
2025/05/25	758
2025/05/26	769
2025/05/27	753
2025/05/28	751
2025/05/29	737
2025/05/30	715
2025/05/31	716

In May 2025, distinct advertisers on Google SERP began at 761, peaked at 804 mid-month, and concluded at 716, showing a dynamic fluctuation.

Campaign Efficiency

Market Loss & Market Gains for AUS Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
temu.com	1.18%
petcircle.com.au	0.61%
bigw.com.au	0.28%
ezydog.com.au	0.27%
kmart.com.au	0.26%
woolworths.com.au	-0.22%
petchemist.com.au	-0.22%
peto.com.au	-0.24%
budgetpetproducts.com.au	-0.45%
petbarn.com.au	-0.82%

Temu.com surged with a 1.18 increase, while Petbarn.com.au faced a -0.82 decline. Petcircle.com.au rose by 0.61, contrasting Budgetpetproducts.com.au’s -0.45 drop.

Campaign Efficiency

AUS Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	temu.com	petbarn.com.au	petcircle.com.au	petstock.com.au	amazon.com.au	budgetpetproducts.com.au	bigw.com.au	vetsupply.com.au	kmart.com.au	ebay.com.au
2025/05/01	17.64%	17.32%	12.36%	4.05%	4.91%	3.63%	1.35%	1.41%	1.26%	1.41%
2025/05/02	17.04%	16.79%	11.9%	4.25%	4.68%	4.19%	1.86%	1.44%	1.39%	1.13%
2025/05/03	19.69%	14.94%	10.76%	4.22%	4.67%	3.71%	1.8%	1.37%	1.08%	1.3%
2025/05/04	20.04%	15.25%	11.64%	4.59%	5.09%	4.61%	1.49%	1.45%	1.07%	1.15%
2025/05/05	19.01%	15.67%	10.68%	5.02%	5.26%	4.32%	0.95%	1.42%	1%	1.03%
2025/05/06	17.83%	14.86%	11.35%	5.84%	5.7%	4.07%	1.09%	1.58%	1.53%	1.04%
2025/05/07	17.77%	16.18%	11.88%	2.82%	5.23%	3.77%	0.98%	1.64%	1.3%	1%
2025/05/08	17.21%	16.57%	11.03%	3.67%	5.46%	3.6%	1.06%	1.86%	1.21%	1.2%
2025/05/09	18.49%	17.19%	10.1%	3.13%	5.22%	3.93%	1.29%	1.94%	1.35%	1.21%
2025/05/10	19.81%	15.71%	11.17%	2.66%	4.97%	3.4%	1.17%	1.71%	1.23%	1.48%
2025/05/11	21.63%	15.46%	10.99%	3.62%	5.27%	3.73%	1.05%	1.66%	0.99%	1.3%
2025/05/12	20.77%	16.49%	9.59%	2.63%	4.93%	4.03%	1.01%	1.86%	1.3%	1.46%
2025/05/13	20.23%	17.06%	9.78%	2.73%	5.35%	3.44%	1.14%	1.75%	1.49%	1.61%
2025/05/14	18.41%	18.99%	10.28%	4.67%	3.83%	4.3%	1.14%	1.99%	1.6%	1.67%
2025/05/15	18.44%	17.31%	10.04%	3.25%	5.45%	3.95%	1.34%	1.74%	1.57%	1.51%
2025/05/16	19.1%	16.22%	9.48%	3.9%	4.73%	3.77%	1.6%	1.64%	1.5%	1.58%
2025/05/17	23.45%	15.86%	10.26%	3.36%	4.22%	3.96%	1.3%	1.62%	1.25%	1.45%
2025/05/18	22.66%	15.69%	11.37%	2.51%	4.58%	3.81%	1.15%	1.92%	1.42%	1.71%
2025/05/19	19.41%	15.52%	11.51%	2.31%	6.07%	3.84%	1.27%	2.12%	1.53%	1.79%
2025/05/20	19.39%	13.76%	11.07%	3.59%	5.71%	3.98%	1.32%	1.75%	1.77%	1.67%
2025/05/21	19.55%	14.32%	10.99%	2.83%	4.58%	3.31%	1.85%	1.68%	1.26%	1.73%
2025/05/22	20.39%	15.44%	9.76%	3.03%	5.28%	3.28%	1.75%	1.56%	1.75%	1.5%
2025/05/23	21.99%	15.16%	10.35%	2.99%	5.54%	3.25%	1.76%	1.7%	1.66%	1.66%
2025/05/24	19.9%	15.68%	10.65%	4.62%	4.28%	4.2%	1.88%	1.38%	1.28%	1.32%
2025/05/25	23.73%	15.46%	10.97%	3.63%	4.91%	3.23%	1.82%	1.4%	1.15%	1.52%
2025/05/26	18.42%	18.12%	11.61%	4.14%	5.21%	3.51%	1.57%	1.42%	1.48%	1.3%
2025/05/27	20.19%	16.73%	11.68%	3.86%	4.9%	3.75%	1.6%	1.48%	1.2%	1.24%
2025/05/28	19.68%	16.94%	12.15%	4.99%	4.77%	3.79%	1.57%	1.55%	1.48%	1.32%
2025/05/29	21.83%	16.84%	12.17%	3.9%	4.4%	3.75%	1.63%	1.53%	1.35%	1.44%
2025/05/30	22.54%	16.08%	11.14%	4.23%	4.12%	2.78%	1.54%	1.44%	1.32%	1.37%
2025/05/31	24.67%	16.49%	11.09%	5.59%	3.72%	3.21%	1.66%	1.54%	1.33%	1.09%

In May 2025, Temu.com led with a rising impression share, peaking at 24.67%. Petbarn.com.au and Petcircle.com.au showed fluctuations, while Petstock.com.au and Amazon.com.au had modest gains. The month concluded with Temu.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Budget Pet Products - Australia's #1 Online Pet Store https://www.budgetpetproducts.com.au
Australia Cheapest Online Discount Dogs Cats Pet Products Store, Cheap Prices Fast Delivery Quick Response.
2
PETBARN - Shop Online Today | Click Frenzy Sale On Now https://www.petbarn.com.au › shop › sale
Click Frenzy Mayhem Is On! Up To 50% Off Selected Pet Favourites & Free 2hr Delivery $99+* Get Everything Your Pet Loves & More. Shop Online...
3
Pet Circle - Shop Online Today | Save With Price Beat Promise https://www.petcircle.com.au
Pet Circle - Shop Food, Flea & Worming & More. We Hustle On Price, So You Don't Have To. We Check Thousands Of Prices To Beat Daily.
4
Shop Pet Food & Supplies - Pet Supplies At Petstock https://www.petstock.com.au › shop-now › at-petstock
Be rewarded with Brand Cash back* on participating brands and get free shipping over $25*. Earn 15...
5
Sale On NexGard Spectra $55 https://www.vetsupply.com.au › nexgard_spectra › flea_tick_worms
Free Shipping On All Orders — NexGard Spectra: Broad Spectrum Treatment For Flea, Tick, Heart, Round, Hook worm Diseases.

In the competitive world of pet supplies, Budget Pet Products stands out with its promise of affordability and quick delivery. Petbarn entices with a Click Frenzy sale, offering up to 50% off. Pet Circle emphasizes a price beat promise, ensuring customers get the best deal. Petstock rewards loyalty with cashback and free shipping, while VetSupply highlights comprehensive pet health solutions with free shipping. Each advertiser uniquely appeals to pet owners’ needs, from cost savings to convenience.

Frequently Asked Questions

Why is the AUS Retail Pet Supplies May 2025 Report useful and how should I use it?

Why is the AUS Retail Pet Supplies May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Retail Pet Supplies May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Retail Pet Supplies May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Retail Pet Supplies May 2025 Report?

The AUS Retail Pet Supplies May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Retail Pet Supplies May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Retail Pet Supplies May 2025 Report for?

The AUS Retail Pet Supplies May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection.

The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

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In this PPC case study, Serotonin x Assos generated six figures in additional revenue by leveraging Adthena's brand protection solution.

Adthena identified over 108,000 trademark infringements, empowering the company to safeguard its brand equity and stay ahead of competitors.Read case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Retail Pet Supplies - PPC Market Share Analysis May 2025

Share of Clicks for top 10 AUS Retail Pet Supplies brands

Share of Spend for the top 10 AUS Retail Pet Supplies brands

Competitor Count for AUS Retail Pet Supplies

Market Loss & Market Gains for AUS Retail Pet Supplies

AUS Retail Pet Supplies Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Retail Pet Supplies

Frequently Asked Questions

Why is the AUS Retail Pet Supplies May 2025 Report useful and how should I use it?

Why is the AUS Retail Pet Supplies May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Retail Pet Supplies May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Retail Pet Supplies May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

PPC Case Study: Capital on Tap doubles PMax conversions and cuts CPL by 37%

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Get the full picture

See this data specific to your brand performance

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