Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 69.9267002546 |
| 30.0732997454 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 42 |
| 58 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| chewy.com | 35.31 |
| petco.com | 15.78 |
| petsmart.com | 5.2 |
| amazon.com | 3.43 |
| petsuppliesplus.com | 3.23 |
| walmart.com | 2.89 |
| wayfair.com | 1.81 |
| temu.com | 1.58 |
| hillspet.com | 1.31 |
| target.com | 1.04 |
| others | 28.42 |
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In the pet supplies PPC landscape, Chewy leads with 35.31% click share, followed by Petco at 15.78%. Others collectively hold 28.42%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | chewy.com | petco.com | thefarmersdog.com | petsmart.com | amazon.com | walmart.com | hillspet.com | allivet.com | wayfair.com | nexgardforpets.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 34.34% | 11.73% | 2.02% | 8.12% | 3.38% | 1.11% | 1.95% | 1.34% | 0.62% | 1.86% |
| 2026/09/02 | 39.82% | 8.69% | 1.62% | 5.35% | 2.72% | 1.55% | 1.66% | 1.58% | 1.28% | 1.36% |
| 2026/09/03 | 37.65% | 8.15% | 1.73% | 5.24% | 2.59% | 1.38% | 2.06% | 1.69% | 1.3% | 1.33% |
| 2026/09/04 | 39.58% | 8.35% | 1.83% | 4.24% | 2.55% | 1.33% | 1.72% | 2.03% | 1.22% | 1.21% |
| 2026/09/05 | 39.94% | 8.44% | 2.32% | 2.41% | 3.03% | 1.22% | 1.68% | 2.39% | 1.29% | 1.3% |
| 2026/09/06 | 43.41% | 7.52% | 2.68% | 1.17% | 3.21% | 1.06% | 1.59% | 2.32% | 1.21% | 1.32% |
| 2026/09/07 | 39.3% | 9.09% | 2.73% | 1.83% | 3.12% | 0.96% | 1.93% | 2.27% | 1.14% | 1.3% |
| 2026/09/08 | 39.31% | 9.99% | 2.77% | 0.91% | 3.52% | 0.86% | 2.18% | 1.84% | 0.97% | 1.54% |
| 2026/09/09 | 38.64% | 9.52% | 3.29% | 1.75% | 3.79% | 1.23% | 2.08% | 1.41% | 1.05% | 1.93% |
| 2026/09/10 | 38.73% | 9.93% | 2.34% | 2.18% | 3.34% | 1.52% | 1.89% | 1.35% | 1.11% | 1.64% |
| 2026/09/11 | 39.2% | 10% | 1.79% | 2.99% | 2.94% | 1.79% | 1.75% | 1.58% | 1.06% | 1.45% |
| 2026/09/12 | 41.16% | 12.59% | 1.53% | 2.27% | 2.63% | 2.28% | 1.38% | 1.85% | 1.06% | 1.28% |
| 2026/09/13 | 39.77% | 15.34% | 1.3% | 2.01% | 2.57% | 2.22% | 1.59% | 1.09% | 1.04% | 1.3% |
| 2026/09/14 | 41.26% | 14.27% | 1.17% | 1.81% | 2.47% | 2.46% | 1.6% | 1.01% | 1.04% | 1.12% |
| 2026/09/15 | 40.77% | 11.11% | 2.18% | 1.99% | 2.56% | 2.46% | 1.48% | 1.4% | 1.23% | 1.05% |
| 2026/09/16 | 36.56% | 12.75% | 2.34% | 2.47% | 2.57% | 2.45% | 1.67% | 1.68% | 1.21% | 1.12% |
| 2026/09/17 | 34.7% | 14.02% | 1.62% | 3.24% | 2.48% | 2.72% | 1.61% | 1.3% | 1.21% | 1.27% |
| 2026/09/18 | 33.32% | 14.69% | 1.74% | 3.31% | 2.94% | 2.78% | 1.74% | 1.23% | 1.09% | 1.54% |
| 2026/09/19 | 35.25% | 13.12% | 2.05% | 2.8% | 3.05% | 2.7% | 1.83% | 1.31% | 0.91% | 1.53% |
| 2026/09/20 | 34.64% | 12.81% | 1.99% | 4.12% | 2.78% | 2.53% | 1.93% | 1.3% | 0.9% | 1.48% |
| 2026/09/21 | 36.42% | 12.13% | 2.29% | 1.94% | 3.21% | 2.33% | 1.96% | 1.33% | 0.84% | 1.61% |
| 2026/09/22 | 36.77% | 12.67% | 2.19% | 3.93% | 3.13% | 2.04% | 1.78% | 1.2% | 0.62% | 1.47% |
| 2026/09/23 | 37.81% | 13.28% | 1.86% | 4.13% | 2.93% | 1.75% | 1.67% | 1.82% | 0.64% | 1.48% |
| 2026/09/24 | 35.9% | 13.68% | 2.83% | 3.16% | 2.87% | 1.79% | 1.85% | 1.47% | 0.74% | 1.51% |
| 2026/09/25 | 34.18% | 13.38% | 2.96% | 2.69% | 2.67% | 1.79% | 1.84% | 1.22% | 0.77% | 1.74% |
| 2026/09/26 | 37.73% | 12.79% | 2.61% | 4.18% | 2.23% | 1.68% | 1.57% | 1.2% | 0.77% | 1.28% |
| 2026/09/27 | 38.91% | 11.3% | 2.89% | 2.72% | 2.51% | 1.85% | 1.51% | 1.4% | 0.94% | 1.65% |
| 2026/09/28 | 38.85% | 10.13% | 2.84% | 2.86% | 2.77% | 1.77% | 1.47% | 1.3% | 1.05% | 1.84% |
| 2026/09/29 | 35.69% | 12.53% | 3.46% | 3.46% | 2.6% | 1.95% | 1.57% | 1.27% | 1.15% | 1.36% |
| 2026/09/30 | 40.64% | 11.04% | 3.33% | 2.49% | 2.25% | 1.87% | 1.55% | 1.39% | 1.36% | 1.3% |
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Chewy.com led September with fluctuating dominance, peaking mid-month. Petco surged mid-month, while The Farmer’s Dog and PetSmart showed steady growth. Amazon and Walmart maintained moderate shares. The month concluded with Chewy.com leading.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 1227 |
| 2026/09/02 | 1433 |
| 2026/09/03 | 1472 |
| 2026/09/04 | 1451 |
| 2026/09/05 | 1418 |
| 2026/09/06 | 1338 |
| 2026/09/07 | 1331 |
| 2026/09/08 | 1321 |
| 2026/09/09 | 1377 |
| 2026/09/10 | 1407 |
| 2026/09/11 | 1406 |
| 2026/09/12 | 1396 |
| 2026/09/13 | 1382 |
| 2026/09/14 | 1350 |
| 2026/09/15 | 1426 |
| 2026/09/16 | 1413 |
| 2026/09/17 | 1470 |
| 2026/09/18 | 1442 |
| 2026/09/19 | 1395 |
| 2026/09/20 | 1383 |
| 2026/09/21 | 1314 |
| 2026/09/22 | 1310 |
| 2026/09/23 | 1239 |
| 2026/09/24 | 1277 |
| 2026/09/25 | 1234 |
| 2026/09/26 | 1207 |
| 2026/09/27 | 1235 |
| 2026/09/28 | 1240 |
| 2026/09/29 | 1245 |
| 2026/09/30 | 1286 |
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September began with 1,227 advertisers, peaking at 1,472 on the 3rd. A decline followed, ending the month at 1,286.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Petco.com surged with a 1.88 increase, while amazon.com dropped by 0.77. Petsuppliesplus.com also rose by 1.07, contrasting embarkvet.com’s 0.51 decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | chewy.com | petco.com | walmart.com | wayfair.com | temu.com | petsmart.com | amazon.com | target.com | thefarmersdog.com | hillspet.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 33.3% | 13.23% | 2.34% | 1.72% | 1.97% | 6.36% | 4.18% | 0.86% | 1.18% | 1.68% |
| 2026/09/02 | 35.29% | 11.27% | 3.11% | 3.01% | 2.15% | 4.99% | 3.49% | 1.14% | 1.07% | 1.47% |
| 2026/09/03 | 33.11% | 10.41% | 2.95% | 3.1% | 2.55% | 4.79% | 3.49% | 1.03% | 0.99% | 1.72% |
| 2026/09/04 | 33.89% | 10.66% | 2.74% | 2.92% | 2.59% | 4.1% | 3.65% | 0.9% | 1.15% | 1.7% |
| 2026/09/05 | 34.21% | 10.64% | 2.47% | 2.95% | 2.66% | 2.95% | 4.47% | 0.77% | 1.42% | 1.51% |
| 2026/09/06 | 37.32% | 10.05% | 2.21% | 2.86% | 2.7% | 1.45% | 4.73% | 0.73% | 1.72% | 1.46% |
| 2026/09/07 | 34.79% | 11.93% | 1.95% | 2.73% | 2.39% | 1.88% | 4.6% | 0.55% | 1.78% | 1.78% |
| 2026/09/08 | 35.84% | 11.85% | 1.83% | 2.42% | 2.6% | 1.14% | 4.76% | 0.69% | 1.75% | 2.03% |
| 2026/09/09 | 35.57% | 11.21% | 2.49% | 2.52% | 2.85% | 1.79% | 4.67% | 0.79% | 2.26% | 1.9% |
| 2026/09/10 | 34.57% | 11.61% | 2.93% | 2.79% | 2.7% | 2.67% | 4.26% | 1.34% | 1.55% | 1.79% |
| 2026/09/11 | 34.82% | 11.99% | 3.33% | 2.56% | 2.38% | 2.94% | 3.72% | 1.73% | 1.15% | 1.6% |
| 2026/09/12 | 36.91% | 14.74% | 4.07% | 2.39% | 1.85% | 2.68% | 3.22% | 1.74% | 0.91% | 1.25% |
| 2026/09/13 | 35.23% | 18.45% | 4.3% | 2.35% | 1.72% | 2.55% | 2.99% | 1.69% | 0.73% | 1.36% |
| 2026/09/14 | 36.25% | 17.75% | 4.55% | 2.3% | 1.52% | 2.25% | 2.87% | 1.91% | 0.64% | 1.37% |
| 2026/09/15 | 36.26% | 13.62% | 4.54% | 2.94% | 2.29% | 2.46% | 3.18% | 1.64% | 1.26% | 1.29% |
| 2026/09/16 | 33.32% | 14.35% | 4.44% | 2.74% | 2.54% | 2.89% | 3.16% | 1.95% | 1.32% | 1.41% |
| 2026/09/17 | 33.1% | 15.46% | 4.73% | 2.68% | 2.09% | 3.08% | 2.85% | 2.06% | 0.88% | 1.35% |
| 2026/09/18 | 31.68% | 16.68% | 4.98% | 2.41% | 1.93% | 3.44% | 3.06% | 1.88% | 0.89% | 1.47% |
| 2026/09/19 | 32.96% | 14.82% | 4.99% | 2.22% | 2.01% | 2.92% | 3.28% | 1.48% | 1.1% | 1.52% |
| 2026/09/20 | 32.39% | 15.35% | 4.78% | 2.14% | 2.07% | 3.48% | 3.26% | 1.63% | 1.15% | 1.6% |
| 2026/09/21 | 35.07% | 13.44% | 4.42% | 2.01% | 2.14% | 2.46% | 3.56% | 1.58% | 1.21% | 1.62% |
| 2026/09/22 | 35.02% | 14.96% | 3.73% | 1.47% | 1.99% | 3.55% | 3.46% | 1.69% | 1.54% | 1.49% |
| 2026/09/23 | 35.66% | 14.72% | 3.35% | 1.56% | 2.06% | 4.13% | 3.44% | 1.5% | 1.05% | 1.51% |
| 2026/09/24 | 34.76% | 14.89% | 3.24% | 1.7% | 1.96% | 3.32% | 3.41% | 1.49% | 1.5% | 1.63% |
| 2026/09/25 | 33.59% | 14.53% | 3.28% | 1.78% | 1.9% | 2.54% | 3.24% | 1.61% | 1.49% | 1.65% |
| 2026/09/26 | 35.91% | 13.98% | 3.03% | 1.86% | 1.97% | 3.75% | 2.85% | 1.53% | 1.38% | 1.41% |
| 2026/09/27 | 36.15% | 12.69% | 3.45% | 2.21% | 2.46% | 3.3% | 3.04% | 1.44% | 1.53% | 1.33% |
| 2026/09/28 | 35.96% | 12.06% | 3.34% | 2.54% | 2.63% | 3.01% | 3.31% | 1.41% | 1.44% | 1.35% |
| 2026/09/29 | 33.13% | 14.2% | 3.76% | 2.86% | 3.14% | 3.65% | 2.87% | 1.5% | 1.77% | 1.34% |
| 2026/09/30 | 37.89% | 11.89% | 3.66% | 3.35% | 3.11% | 3.09% | 2.54% | 1.56% | 1.56% | 1.27% |
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In September 2026, Chewy.com led with fluctuating impressions, peaking at 37.89%. Petco.com saw a mid-month surge, reaching 18.45%. Walmart.com steadily climbed, while Wayfair.com and Temu.com ended with notable increases.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Chewy is the top pet company for food, supplies & more. We're open 24/7. Shop now! Call or chat...
NexGard® PLUS (afoxolaner, moxidectin, and pyrantel chewable tablets) NexGard® PLUS chews protect puppies as young as 8 weeks of age weighing 4 lbs or more.
Ensure Your Pet’s Happiness With Premium Products & Trusted Care At Petco®.
Autoship Just Got More Flexible. Start Today Your Way With Pickup Or Delivery. Get Autoship Faster With In-Store Pickup Now Available. Save 35% Off Your First Order. In-Store & Online Deals.
Hot spots can frustrate your dog and lead to more serious complications. Fortunately, these skin irritations can be treated at home and heal quickly.
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In the bustling world of pet supplies, Chewy leads with a 35% discount, emphasizing convenience and 24/7 availability. NexGard focuses on monthly protection for young dogs, highlighting safety. Petco and PetSmart offer savings and flexibility, with PetSmart promoting autoship options. Pet Wellbeing provides solutions for dog skin issues, ensuring pet health.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Retail Pet Supplies September 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Retail Pet Supplies September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Retail Pet Supplies September 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The US Retail Pet Supplies September 2026 Report aggregates data from across both device types and Google Shopping.
The US Retail Pet Supplies September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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