Why is the US Retail Pet Supplies July 2026 Report useful and how should I use it?

Why is the US Retail Pet Supplies July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Retail Pet Supplies July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Retail Pet Supplies July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Retail Pet Supplies July 2026 Report?

The US Retail Pet Supplies July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Retail Pet Supplies July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Retail Pet Supplies July 2026 Report for?

The US Retail Pet Supplies July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Retail Pet Supplies - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Pet Supplies US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	44.1519142446
	55.8480857554

44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	47
	53

47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	6%
Navigational	1%
Seasonal	0%
Local	1%
Problem Solving	20%

Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
chewy.com	35.81
petco.com	11.93
petsmart.com	9.81
petsuppliesplus.com	4.27
walmart.com	3.54
amazon.com	2.79
temu.com	1.78
wayfair.com	1.37
gooddog.com	0.88
hillspet.com	0.77
others	27.05

chewy.com - 35.81%
petco.com - 11.93%
petsmart.com - 9.81%
petsuppliesplus.com - 4.27%
walmart.com - 3.54%
amazon.com - 2.79%
temu.com - 1.78%
wayfair.com - 1.37%
gooddog.com - 0.88%
hillspet.com - 0.77%
others - 27.05%

In the pet supplies PPC landscape, Chewy dominates with 35.81% click share, followed by Petco at 11.93%. Others collectively hold 27.05%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	chewy.com	petco.com	petsmart.com	walmart.com	allivet.com	amazon.com	temu.com	thefarmersdog.com	hillspet.com	1800petmeds.com
2026/07/01	32.95%	13.63%	9.29%	1.54%	1.42%	2.33%	0.63%	1.96%	1.65%	0.43%
2026/07/02	35.34%	11.29%	6.73%	1.84%	1.64%	2.53%	0.7%	1.89%	1.49%	1.01%
2026/07/03	33.92%	12.47%	7.79%	1.39%	1.7%	2.03%	0.5%	2.22%	1.37%	1.09%
2026/07/04	34.06%	11.62%	8.12%	1.54%	1.41%	2.75%	0.35%	2.02%	1.3%	1.13%
2026/07/05	32.99%	13.09%	9.45%	1.82%	1.14%	2.93%	0.67%	1.63%	1.24%	1.05%
2026/07/06	36.72%	13.56%	5.8%	1.54%	1.37%	2.3%	0.45%	1.68%	1.38%	0.83%
2026/07/07	36.78%	13.84%	5.54%	1.81%	1.87%	2.95%	0.48%	1.77%	1.34%	0.99%
2026/07/08	36.42%	15.15%	5.93%	2.2%	1.7%	2.7%	0.68%	1.26%	1.11%	0.96%
2026/07/09	42.64%	15.05%	5.59%	2.15%	1.91%	1.77%	0.89%	1.04%	0.86%	1.18%
2026/07/10	41.78%	12.44%	6.54%	2.6%	1.42%	1.99%	1.05%	1.06%	0.89%	1.08%
2026/07/11	41.08%	10.63%	7.23%	3.03%	1.3%	1.68%	1.81%	1.09%	0.78%	1.44%
2026/07/12	42.19%	8.96%	7.46%	2.8%	1.31%	1.85%	1.68%	1.23%	0.82%	1.62%
2026/07/13	36.06%	12.95%	7.81%	1.81%	1.06%	2.73%	1.12%	2.13%	1.36%	0.83%
2026/07/14	34.36%	14.59%	6.11%	1.63%	1.37%	3.17%	0.79%	1.76%	1.34%	0.66%
2026/07/15	33.93%	11.19%	7.11%	2.28%	1.62%	2.8%	1.05%	2.04%	1.28%	0.54%
2026/07/16	35.2%	11.6%	8.55%	2.07%	1.23%	2.19%	0.95%	1.76%	1.48%	0.97%
2026/07/17	37.49%	14.69%	5.18%	1.91%	1.36%	1.76%	0.82%	1.84%	0.96%	0.84%
2026/07/18	42.74%	10.42%	4.13%	2.14%	1.33%	1.93%	1.4%	1.64%	0.91%	1.49%
2026/07/19	43.08%	11.38%	4.45%	2.33%	1.58%	1.84%	1.37%	1.47%	0.91%	1.83%
2026/07/20	42.72%	12.32%	4.42%	2.3%	1.54%	1.8%	1.17%	1.21%	0.8%	1.43%
2026/07/21	34.14%	14.5%	6.08%	1.64%	1.36%	3.15%	0.78%	1.75%	1.34%	0.66%
2026/07/22	40.84%	11.76%	7.94%	2.5%	1.29%	1.56%	1.37%	1.2%	0.84%	1.19%
2026/07/23	39.37%	10.58%	9.27%	2.57%	1.23%	1.85%	1.27%	1.25%	0.84%	0.87%
2026/07/24	41.69%	9.49%	6.39%	2.83%	1.53%	1.75%	1.58%	1.15%	0.92%	1.31%
2026/07/25	35.81%	13.89%	8.75%	2.26%	1.36%	2.08%	1.46%	1.41%	0.93%	1.42%
2026/07/26	36.85%	14.42%	8.19%	2.33%	1.12%	2%	1.45%	1.34%	0.94%	1.33%
2026/07/27	36.6%	15.86%	5.79%	2.29%	1.11%	2.01%	1.09%	2.01%	0.97%	0.95%
2026/07/28	36.81%	14.72%	5.84%	2.05%	1.34%	2.34%	0.98%	2.15%	1.12%	0.82%
2026/07/29	35.49%	16.53%	7.83%	1.36%	1.26%	2.16%	0.95%	1.88%	0.9%	0.57%
2026/07/30	35.08%	16.65%	8.2%	1.83%	1.62%	1.84%	1.19%	1.62%	0.91%	0.76%
2026/07/31	34.98%	17.02%	9.13%	2.23%	2.05%	1.62%	1.32%	1.17%	0.79%	0.57%

chewy.com
petco.com
petsmart.com
walmart.com
allivet.com
amazon.com
temu.com
thefarmersdog.com
hillspet.com
1800petmeds.com

Chewy.com led July with a peak spend share of 43.08% on the 19th. Petco.com showed a steady rise, ending at 17.02%. PetSmart.com fluctuated, closing at 9.13%.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	1270
2026/07/02	1364
2026/07/03	1339
2026/07/04	1413
2026/07/05	1347
2026/07/06	1321
2026/07/07	1313
2026/07/08	1268
2026/07/09	1247
2026/07/10	1390
2026/07/11	1382
2026/07/12	1372
2026/07/13	1288
2026/07/14	1245
2026/07/15	1217
2026/07/16	1216
2026/07/17	1157
2026/07/18	1191
2026/07/19	1195
2026/07/20	1163
2026/07/21	1245
2026/07/22	1523
2026/07/23	1483
2026/07/24	1501
2026/07/25	1525
2026/07/26	1566
2026/07/27	1466
2026/07/28	1450
2026/07/29	1391
2026/07/30	1439
2026/07/31	1409

July saw a dynamic shift in advertisers, starting at 1,270 and peaking at 1,566. The month concluded with 1,409 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
chewy.com	0.91%
temu.com	0.47%
wayfair.com	0.31%
petco.com	0.22%
prettylitter.com	0.21%
bravecto.com	-0.15%
hillspet.com	-0.15%
gooddog.com	-0.17%
amazon.com	-0.51%
petsmart.com	-0.61%

Chewy.com surged with a 0.91 increase, while PetSmart.com dropped by 0.61. Temu.com and Wayfair.com also gained, contrasting Amazon.com’s decline.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	chewy.com	petco.com	petsmart.com	walmart.com	temu.com	amazon.com	wayfair.com	allivet.com	petsuppliesplus.com	etsy.com
2026/07/01	34.83%	9.6%	6.7%	3.58%	1.69%	3.49%	1.4%	0.94%	1.42%	0.88%
2026/07/02	36.17%	8.05%	4.92%	3.97%	1.73%	3.51%	1.62%	1.13%	1.29%	0.84%
2026/07/03	34.8%	9.14%	5.42%	3.08%	1.39%	2.9%	1.39%	1.16%	1.94%	0.88%
2026/07/04	34.76%	9.65%	5.65%	3.15%	0.92%	3.8%	1.37%	0.93%	1.41%	1.07%
2026/07/05	34.2%	10.96%	6.13%	4.03%	1.81%	3.84%	1.96%	0.72%	1.37%	0.96%
2026/07/06	38.02%	10.26%	4.43%	3.3%	1.16%	3.35%	1.39%	0.92%	1.5%	0.58%
2026/07/07	36.36%	12.17%	3.97%	3.9%	1.31%	4.01%	1.52%	1.21%	1.24%	0.93%
2026/07/08	35.71%	14.17%	4.24%	4.53%	1.83%	3.51%	1.6%	1.09%	1.05%	0.8%
2026/07/09	42.61%	11.62%	3.88%	4.61%	2.32%	2.36%	1.47%	1.26%	0.71%	1.05%
2026/07/10	42.13%	9.64%	4.31%	5.01%	2.35%	2.61%	1.94%	0.95%	0.91%	1.07%
2026/07/11	41.49%	8.62%	4.72%	5.58%	3.76%	2.14%	2.17%	0.82%	0.79%	1.18%
2026/07/12	41.84%	8.09%	4.64%	5.34%	3.52%	2.46%	2.08%	0.84%	1%	1.03%
2026/07/13	36.74%	9.2%	5.41%	3.71%	2.66%	3.71%	1.48%	0.76%	1.26%	0.86%
2026/07/14	35.46%	10.26%	4.44%	3.67%	1.92%	4.45%	1.23%	0.93%	1.28%	0.94%
2026/07/15	34.74%	10.51%	4.24%	4.59%	2.33%	3.56%	1.45%	1.06%	1.45%	0.77%
2026/07/16	35.4%	10.4%	5.02%	4.52%	2.31%	3.03%	2.15%	0.88%	1.69%	0.95%
2026/07/17	38.5%	11.02%	3.35%	4.05%	2.05%	2.58%	1.88%	0.99%	1.69%	1.78%
2026/07/18	41.42%	9.48%	2.8%	4.25%	3.01%	2.6%	2.04%	0.91%	1.72%	0.71%
2026/07/19	41.77%	10.22%	3.16%	4.54%	3.06%	2.4%	2.33%	1.09%	1.25%	0.81%
2026/07/20	41.05%	8.74%	4.14%	4.83%	2.71%	2.46%	2.08%	1.1%	1.2%	0.99%
2026/07/21	35.46%	10.26%	4.44%	3.67%	1.92%	4.45%	1.23%	0.93%	1.28%	0.94%
2026/07/22	40.09%	9.36%	5.33%	5.08%	3.16%	2.19%	2.19%	0.91%	0.9%	1.12%
2026/07/23	39.02%	8.88%	5.95%	5.18%	2.88%	2.43%	2.2%	0.84%	1.32%	1.01%
2026/07/24	39.71%	8.44%	4.58%	5.49%	3.44%	2.3%	2.33%	1%	1.16%	1.11%
2026/07/25	36%	9.54%	5.71%	4.83%	3.57%	2.82%	2.46%	0.96%	1.18%	1.06%
2026/07/26	36.55%	10.33%	5.7%	4.84%	3.47%	2.68%	2.89%	0.79%	0.82%	1.11%
2026/07/27	35.73%	11.88%	5.14%	4.77%	2.49%	2.73%	2.63%	0.77%	0.95%	0.92%
2026/07/28	37.01%	11.77%	4.79%	4.38%	2.35%	2.97%	1.89%	0.91%	1.35%	0.89%
2026/07/29	35.52%	12.95%	5.73%	2.94%	2.32%	3.15%	1.75%	0.89%	1.65%	0.83%
2026/07/30	36.75%	11.44%	5.71%	3.91%	2.86%	2.67%	1.87%	1.18%	1.03%	1%
2026/07/31	36.24%	11.81%	6.97%	4.65%	3.03%	2.24%	1.89%	1.43%	1.11%	0.74%

chewy.com
petco.com
petsmart.com
walmart.com
temu.com
amazon.com
wayfair.com
allivet.com
petsuppliesplus.com
etsy.com

Chewy.com led July with fluctuating impressions, peaking mid-month. Petco.com saw a steady rise, while Petsmart.com and Walmart.com had modest gains. Temu.com and Amazon.com showed varied trends, ending with slight increases.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies - Last month

1
Chewy Pet Food & Supplies - Free Delivery on Pet Supplies https://www.chewy.com/
Pet food, treats, toys & more at Chewy. Get 35% off your first Autoship order. Shop now! Get trusted pet care with Chewy. Shop now & save 35% with Autoship.
2
Once-a-Month Chew https://www.nexgardforpets.com
Once-a-Month Protection — NexGard® PLUS (afoxolaner, moxidectin, and pyrantel chewable tablets) NexGard® PLUS chews are protection for the dog you love.
3
Petco® Official Site https://www.petco.com
In-Store & Online Savings — Score Scaled-Up Savings On Your Pet's Dream Habitat—Limited Time Only! Invest In Your Pet's Well-Being With High-Quality Products & Expert...
4
PetSmart® Official Site https://www.petsmart.com
Keep Your Pet Happy & Healthy — We Have Everything You Need to Keep Your Pet Happy and Healthy. Shop PetSmart® Today. Autoship Just Got More Flexible. Start Today Your Way with Pickup or Delivery. Top Brands for Pets.
5
Pet Supplies Plus https://www.petsuppliesplus.com
Shop In-Store or Online — Use Code 897X3 To Get 10% Off Your Purchase Now at Pet Supplies Plus. We Are Proud To Be Your...

In the bustling world of pet supplies, Chewy leads with enticing offers like 35% off Autoship, emphasizing convenience and savings. NexGard focuses on monthly protection, highlighting pet health. Petco and PetSmart promise well-being and happiness, while Pet Supplies Plus offers immediate discounts, creating a competitive landscape.

Frequently Asked Questions

Why is the US Retail Pet Supplies July 2026 Report useful and how should I use it?

Why is the US Retail Pet Supplies July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Retail Pet Supplies July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Retail Pet Supplies July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Retail Pet Supplies July 2026 Report?

The US Retail Pet Supplies July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Retail Pet Supplies July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Retail Pet Supplies July 2026 Report for?

The US Retail Pet Supplies July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Coles | OMD | Smith St Adthena Case Study

Paid search optimization in action: Smith St and Coles with Adthena insights

Smith St. and Coles partnered with Adthena to gain a clear view of their paid search landscape, monitoring Woolworths and the wider market to ensure Coles remained front of mind for shoppers through strategic paid search optimization. By leveraging competitor insights and market trend data, the team optimized seasonal demand capture, boosting paid search traffic growth by 10% year-over-year while maintaining the same level of marketing budget.Read case study

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Online fashion retailer Roman needed to improve paid search efficiency without compromising revenue. With guidance from digital agency partner Circus PPC, they turned to Adthena’s Brand Activator to reduce wasted brand spend.Read case study

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection. The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Retail Pet Supplies - PPC Market Share Analysis July 2026

Pet Supplies – US

Google AI Overview visibility for Retail Pet Supplies US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Retail Pet Supplies brands

Share of Spend for the top 10 US Retail Pet Supplies brands

Competitor Count for US Retail Pet Supplies

Market Loss & Market Gains for US Retail Pet Supplies

US Retail Pet Supplies Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Frequently Asked Questions

Why is the US Retail Pet Supplies July 2026 Report useful and how should I use it?

Why is the US Retail Pet Supplies July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Retail Pet Supplies July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Retail Pet Supplies July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Paid search optimization in action: Smith St and Coles with Adthena insights

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Get the full picture

See this data specific to your brand performance

Related reports

AUS Pet Supplies