US Retail Pet Supplies - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pet Supplies – US

Google AI Overview visibility for Retail Pet Supplies US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.817155323
59.182844677
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 6%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chewy.com 38.96
petco.com 10.86
petsmart.com 7.96
walmart.com 6.1
temu.com 2.4
amazon.com 1.96
petsuppliesplus.com 1.93
tractorsupply.com 1.48
wayfair.com 1.31
target.com 1.05
others 25.99
  • chewy.com - 38.96%
  • petco.com - 10.86%
  • petsmart.com - 7.96%
  • walmart.com - 6.1%
  • temu.com - 2.4%
  • amazon.com - 1.96%
  • petsuppliesplus.com - 1.93%
  • tractorsupply.com - 1.48%
  • wayfair.com - 1.31%
  • target.com - 1.05%
  • others - 25.99%

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Chewy.com dominates with 38.96% click share, followed by Petco at 10.86%. Others collectively hold 25.99%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chewy.com petsmart.com petco.com amazon.com walmart.com allivet.com thefarmersdog.com tractorsupply.com temu.com target.com
2026/06/01 43.96% 4.98% 7.85% 1.51% 3.83% 1.05% 1.12% 2.23% 1.31% 1.23%
2026/06/02 41% 8.04% 7.49% 1.31% 4.09% 1.43% 1.09% 2.31% 1.65% 1.25%
2026/06/03 42.04% 4.22% 8.1% 1.34% 5.25% 1.48% 1.22% 2.91% 1.02% 1.18%
2026/06/04 43.53% 7.97% 9.34% 1.39% 4.11% 1.08% 1.19% 2.12% 1.57% 1.33%
2026/06/05 40.07% 7.58% 9.32% 1.35% 4.24% 1.17% 1.21% 1.96% 1.42% 1.46%
2026/06/06 38.57% 8.1% 9.45% 1.31% 3.64% 1.15% 1.33% 2.64% 1.64% 1.11%
2026/06/07 40.42% 7.01% 8.01% 1.3% 4.07% 0.93% 1.28% 2.38% 1.48% 1.17%
2026/06/08 37.07% 9.22% 10.07% 1.68% 2.89% 1.22% 1.76% 1.68% 1.2% 0.82%
2026/06/09 42.36% 5.74% 7.19% 1.05% 5.4% 1.5% 0.92% 3% 1.04% 1.23%
2026/06/10 43.24% 8.68% 9.65% 0.9% 4.22% 1.1% 0.98% 2.12% 1.59% 1.4%
2026/06/11 40.55% 7.86% 9.87% 0.76% 4.27% 1.18% 0.98% 1.95% 1.39% 1.52%
2026/06/12 41% 5.47% 9.4% 0.7% 3.9% 1.22% 0.89% 2.86% 1.74% 1.23%
2026/06/13 41.02% 6.74% 7.94% 0.89% 4.25% 0.97% 0.92% 2.53% 1.54% 1.33%
2026/06/14 38.42% 8.08% 9.49% 1.58% 3.14% 1.32% 1.45% 1.85% 1.27% 0.89%
2026/06/15 43.03% 3.71% 8.45% 0.76% 5.53% 1.54% 1.04% 3.06% 1.05% 1.24%
2026/06/16 41.58% 5.34% 9.38% 0.74% 4.71% 1.22% 1.1% 2.56% 1.59% 1.39%
2026/06/17 41.36% 7.72% 8.87% 0.69% 4.47% 1.38% 0.95% 2.36% 1.42% 1.23%
2026/06/18 41.35% 7.27% 8.37% 0.65% 4.37% 1.31% 0.83% 2.26% 1.42% 1.2%
2026/06/19 41.49% 7.91% 7.87% 0.79% 4.35% 1.22% 0.53% 2.43% 1.49% 1.23%
2026/06/20 30.19% 15% 9.72% 2.6% 1.8% 1.32% 1.5% 0.98% 0.68% 0.68%
2026/06/21 33.04% 14.56% 9.79% 2.77% 1.44% 1.54% 1.63% 1.14% 0.55% 0.58%
2026/06/22 30.79% 16.5% 10.55% 3.17% 1.46% 1.47% 1.47% 1.12% 0.37% 0.42%
2026/06/23 30.46% 13.26% 11.16% 4.75% 1.77% 1.36% 1.38% 1.03% 0.45% 0.63%
2026/06/24 32.39% 12.78% 13.24% 4.32% 1.94% 1.98% 1.44% 1.32% 0.57% 0.52%
2026/06/25 32.27% 15.68% 10.34% 4.46% 1.51% 1.61% 1.62% 0.78% 0.5% 0.43%
2026/06/26 31.91% 15.35% 12.4% 4.68% 1.99% 1.76% 1.28% 1.03% 0.55% 0.46%
2026/06/27 31.4% 16.41% 13.13% 2.04% 2.01% 1.5% 1.97% 1.09% 0.6% 0.39%
2026/06/28 31.46% 15.69% 12.03% 2.2% 2% 1.37% 2% 0.8% 0.64% 0.45%
2026/06/29 34.18% 11.31% 12.84% 2.26% 1.49% 1.26% 1.6% 1.11% 0.65% 0.53%
2026/06/30 33.9% 14.71% 9.96% 1.96% 1.75% 1.71% 1.32% 1.12% 0.76% 0.42%
  • chewy.com
  • petsmart.com
  • petco.com
  • amazon.com
  • walmart.com
  • allivet.com
  • thefarmersdog.com
  • tractorsupply.com
  • temu.com
  • target.com

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In June 2026, Chewy.com led with fluctuating spend, peaking early, then declining. PetSmart surged mid-month, while Petco maintained steady growth. Amazon and Walmart saw late-month spikes. The month ended with diverse strategies.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 1755
2026/06/02 1516
2026/06/03 1664
2026/06/04 1542
2026/06/05 1609
2026/06/06 1611
2026/06/07 1605
2026/06/08 1772
2026/06/09 1591
2026/06/10 1489
2026/06/11 1551
2026/06/12 1560
2026/06/13 1496
2026/06/14 1633
2026/06/15 1575
2026/06/16 1571
2026/06/17 1700
2026/06/18 1726
2026/06/19 1638
2026/06/20 1420
2026/06/21 1402
2026/06/22 1358
2026/06/23 1410
2026/06/24 1382
2026/06/25 1320
2026/06/26 1274
2026/06/27 1271
2026/06/28 1305
2026/06/29 1345
2026/06/30 1302

Copyright © Adthena. All rights reserved.

June began with 1,755 advertisers, fluctuating throughout the month. Mid-month saw a peak of 1,772, but numbers declined, ending at 1,302.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
petsmart.com 4.22%
petco.com 1.48%
petsuppliesplus.com 1.35%
amazon.com 1.26%
gooddog.com 0.37%
target.com -0.38%
tractorsupply.com -0.68%
temu.com -0.88%
walmart.com -2.17%
chewy.com -5.39%

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Chewy.com saw a significant drop of 5.39% in click share, while PetSmart.com surged by 4.22%. Petco.com, Petsuppliesplus.com, and Amazon.com also experienced positive growth.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date chewy.com petco.com petsmart.com walmart.com amazon.com temu.com wayfair.com allivet.com tractorsupply.com target.com
2026/06/01 42.89% 8.06% 2.63% 6.97% 1.88% 2.94% 1.7% 0.67% 2.03% 1.41%
2026/06/02 39.32% 7.85% 5.24% 7.62% 1.68% 3.83% 1.38% 0.93% 2.06% 1.49%
2026/06/03 40.48% 8.34% 1.83% 9.3% 1.7% 2.38% 1.87% 0.96% 2.65% 1.48%
2026/06/04 42.79% 9.47% 5.44% 7.09% 1.73% 3.54% 1.31% 0.7% 1.91% 1.46%
2026/06/05 38.39% 9.76% 5.04% 7.69% 1.66% 3.22% 1.36% 0.76% 1.71% 1.59%
2026/06/06 36.86% 9.79% 5.43% 6.56% 1.68% 3.69% 1.72% 0.76% 2.23% 1.33%
2026/06/07 39.03% 8.26% 4.71% 7.28% 1.71% 3.39% 1.78% 0.61% 2.01% 1.39%
2026/06/08 36.33% 10.37% 5.04% 5.45% 2.21% 2.85% 1.77% 0.8% 1.42% 1.08%
2026/06/09 41.26% 8.01% 2.36% 9.49% 1.24% 2.42% 1.88% 0.97% 2.71% 1.54%
2026/06/10 43.61% 9.68% 5.71% 7.26% 1.1% 3.59% 1.39% 0.7% 1.88% 1.54%
2026/06/11 39.26% 10.22% 5.16% 7.83% 0.99% 3.18% 1.39% 0.79% 1.7% 1.66%
2026/06/12 38.54% 9.58% 4.63% 6.97% 0.86% 3.86% 1.85% 0.8% 2.37% 1.45%
2026/06/13 40.42% 8.26% 4.61% 7.57% 1.12% 3.53% 1.84% 0.64% 2.13% 1.54%
2026/06/14 37.54% 9.48% 4.82% 5.79% 2.24% 3% 1.86% 0.86% 1.54% 1.16%
2026/06/15 41.98% 8.47% 1.94% 9.57% 0.96% 2.41% 1.87% 0.98% 2.7% 1.55%
2026/06/16 39.68% 9.38% 4.2% 7.99% 0.93% 3.53% 1.79% 0.79% 2.22% 1.63%
2026/06/17 40.2% 9% 4.49% 8.01% 0.93% 3.29% 1.7% 0.91% 2.05% 1.49%
2026/06/18 40.25% 8.77% 4.46% 7.65% 0.88% 3.28% 1.75% 0.88% 1.98% 1.44%
2026/06/19 40.13% 8.66% 4.66% 7.79% 1% 3.36% 1.61% 0.82% 2.13% 1.48%
2026/06/20 32.83% 8.93% 7.87% 3.97% 3.53% 1.86% 1.85% 0.89% 0.76% 0.92%
2026/06/21 34.17% 8.95% 8.21% 3.42% 3.76% 1.5% 1.6% 1.12% 0.91% 0.83%
2026/06/22 33.09% 10.45% 8.07% 3.15% 4.25% 0.97% 1.23% 1.07% 0.87% 0.72%
2026/06/23 32% 10.53% 6.64% 3.46% 6.67% 1.09% 1.27% 0.97% 0.91% 0.92%
2026/06/24 33.34% 13.46% 6.39% 4.06% 5.97% 1.5% 1.44% 1.37% 1% 0.82%
2026/06/25 31.41% 9.9% 8.5% 3.69% 6.5% 1.5% 1.15% 1.21% 0.66% 0.73%
2026/06/26 32.08% 12.1% 7.47% 4.41% 6.71% 1.46% 1.29% 1.3% 0.82% 0.71%
2026/06/27 32.17% 12.51% 8.06% 4.62% 3.11% 1.61% 1.29% 1.12% 0.83% 0.64%
2026/06/28 32.8% 12.6% 7.44% 4.39% 3.29% 1.65% 1.26% 0.99% 0.66% 0.69%
2026/06/29 36.6% 13.01% 4.29% 3.29% 3.34% 1.73% 1.55% 0.87% 0.83% 0.76%
2026/06/30 35.64% 9.47% 7.34% 3.91% 3.06% 1.87% 1.62% 1.17% 0.88% 0.65%
  • chewy.com
  • petco.com
  • petsmart.com
  • walmart.com
  • amazon.com
  • temu.com
  • wayfair.com
  • allivet.com
  • tractorsupply.com
  • target.com

Copyright © Adthena. All rights reserved.

Chewy.com led June with fluctuating impressions, peaking early and dipping mid-month. Petco.com surged late, while Petsmart.com and Walmart.com showed varied trends. Amazon.com and Temu.com saw mid-month spikes. June ended with diverse shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies - Last month
  1. 1
    BRAVECTO® QUANTUM - Annual Coverage In One Dose https://us.bravecto.com/annual-coverage/all-in-one-dose

    BRAVECTO® QUANTUM (fluralaner for extended-release injectable suspension) For Dogs.

  2. 2
    Chewy Pet Food & Supplies - Free Delivery on Pet Supplies https://www.chewy.com/

    Pet food, treats, toys & more at Chewy. Get 35% off your first Autoship order. Shop now! Shop top-rated pet products from 3,500+ brands, plus...

  3. 3
    Once-a-Month Chew - Effective Monthly Protection https://www.nexgardforpets.com

    NexGard® PLUS (afoxolaner, moxidectin, and pyrantel chewable tablets) NexGard® PLUS chews are protection for the dog you love.

  4. 4
    Petco® Official Site https://www.petco.com

    In-Store & Online Savings — Invest In Your Pet's Well-Being With High-Quality Products & Expert Services At Petco®. Buy One, Get One 40% Off Select Dog Treats - Shop Now At...

  5. 5
    PetSmart® Official Site https://www.petsmart.com

    Order Online & Save — Get Autoship Faster with In-Store Pickup Now Available. Save 40% Off Your First Order. Autoship...

Copyright © Adthena. All rights reserved.

In the competitive world of pet supplies, Bravecto, Chewy, NexGard, Petco, and PetSmart dominate Google’s PPC landscape. Bravecto highlights its unique annual coverage in one dose, while Chewy entices with free delivery and a 35% autoship discount. NexGard offers monthly protection, Petco promotes in-store savings, and PetSmart emphasizes convenience with autoship and in-store pickup.

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