US Retail Pet Supplies - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pet Supplies – US

Google AI Overview visibility for Retail Pet Supplies US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.595983603
65.404016397
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 6%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chewy.com 36.32
petco.com 12.28
petsmart.com 9.81
petsuppliesplus.com 4.36
walmart.com 3.1
temu.com 1.99
amazon.com 1.8
wayfair.com 1.15
target.com 0.95
thefarmersdog.com 0.88
others 27.36
  • chewy.com - 36.32%
  • petco.com - 12.28%
  • petsmart.com - 9.81%
  • petsuppliesplus.com - 4.36%
  • walmart.com - 3.1%
  • temu.com - 1.99%
  • amazon.com - 1.8%
  • wayfair.com - 1.15%
  • target.com - 0.95%
  • thefarmersdog.com - 0.88%
  • others - 27.36%

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In the pet supplies PPC landscape, Chewy leads with 36.32% click share, followed by Petco at 12.28%. Others collectively hold 27.36%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chewy.com petco.com petsmart.com thefarmersdog.com walmart.com 1800petmeds.com temu.com hillspet.com amazon.com openfarmpet.com
2026/04/01 29.16% 11.64% 6.13% 3.18% 1.97% 0.09% 1.05% 1.32% 2.03% 1.78%
2026/04/02 29.99% 12.27% 8.65% 3.44% 2.05% 0.07% 1.12% 1.44% 2.39% 1.09%
2026/04/03 27.03% 12.85% 8.42% 3.32% 2.22% 0.05% 1.43% 1.52% 2.43% 1.03%
2026/04/04 29.8% 11.91% 7.35% 2.89% 2.21% 0.12% 1.95% 1.25% 2.35% 1.08%
2026/04/05 28.67% 13.86% 6.43% 2.81% 2.56% 0.04% 2.03% 1.31% 2.32% 1.1%
2026/04/06 26.68% 12.26% 8.71% 2.42% 2.02% 0.06% 1.6% 1.28% 1.85% 1.13%
2026/04/07 25.69% 11.83% 8.87% 2.69% 2.19% 0.03% 1.4% 1.32% 1.83% 1.18%
2026/04/08 35.08% 9.94% 8.49% 2.83% 2.15% 1.52% 1.16% 1.25% 1.96% 1.01%
2026/04/09 35.52% 9.14% 10.04% 2.73% 2.26% 1.04% 1.36% 1.31% 1.8% 0.87%
2026/04/10 34.87% 9.44% 10.63% 2.42% 1.87% 1.77% 1.58% 1.27% 1.99% 1.06%
2026/04/11 35.37% 8.47% 11.66% 2.84% 1.88% 2.28% 0.95% 1.19% 1.6% 0.9%
2026/04/12 37.19% 7.18% 9.06% 2.69% 1.66% 1.99% 2.13% 1.02% 1.39% 1.16%
2026/04/13 35.76% 8.69% 9.84% 2.62% 1.77% 1.38% 1.84% 1.26% 1.45% 1.28%
2026/04/14 36.37% 8.4% 9.88% 2.3% 1.95% 1.18% 1.36% 1.01% 1.4% 1.35%
2026/04/15 35.53% 7.23% 7.56% 2.06% 1.97% 1.11% 1.76% 0.91% 0.98% 1.41%
2026/04/16 38.34% 8.87% 7.43% 1.93% 1.49% 1.04% 1.58% 0.96% 0.8% 1.45%
2026/04/17 35.78% 8.51% 9.19% 2.29% 1.94% 1.93% 0.91% 1.18% 1.17% 1.15%
2026/04/18 34.86% 10.47% 6.8% 2.4% 2.42% 1.8% 0.72% 1.02% 1.34% 1.27%
2026/04/19 38.4% 7.5% 8.13% 2.58% 1.97% 1.81% 1.79% 1.16% 1.71% 0.99%
2026/04/20 38.44% 7.97% 8.45% 2.63% 1.86% 1.91% 1.16% 1.18% 1.59% 1.18%
2026/04/21 37.2% 9.93% 9.43% 2.49% 2.52% 1.41% 1.33% 1.14% 1.29% 0.87%
2026/04/22 34.85% 9.01% 7.53% 2.79% 2.91% 1.43% 1.56% 1.31% 1.45% 0.85%
2026/04/23 34.64% 10.1% 7.45% 2.62% 3.13% 2.15% 1.32% 1.45% 1.27% 1.09%
2026/04/24 37.15% 8.22% 6.02% 2.61% 2.98% 2.72% 1.14% 1.35% 1.22% 0.86%
2026/04/25 38.97% 6.51% 5.61% 2.72% 2.49% 2.8% 0.95% 1.14% 1.19% 0.99%
2026/04/26 41.49% 6.46% 4.9% 2.71% 2.06% 3.6% 1.02% 1.12% 1.11% 0.85%
2026/04/27 38.09% 9.1% 6.61% 2.72% 2.1% 2.27% 0.94% 1.01% 1% 1.28%
2026/04/28 38.08% 9.17% 8.91% 2.5% 2.17% 2.71% 1.15% 1.03% 1.02% 0.63%
2026/04/29 41.02% 10.45% 8.17% 2.58% 2.29% 1.74% 1.25% 1.14% 0.96% 0.71%
2026/04/30 43.41% 9.42% 7.84% 2.16% 2.16% 1.36% 1.08% 1.04% 0.82% 0.78%
  • chewy.com
  • petco.com
  • petsmart.com
  • thefarmersdog.com
  • walmart.com
  • 1800petmeds.com
  • temu.com
  • hillspet.com
  • amazon.com
  • openfarmpet.com

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Chewy.com dominated April, peaking at 43.41% on the 30th. Petco and PetSmart fluctuated, while Walmart and 1800PetMeds saw modest gains. Amazon and OpenFarmPet trailed, with OpenFarmPet ending at 0.78%.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 1249
2026/04/02 1309
2026/04/03 1334
2026/04/04 1335
2026/04/05 1357
2026/04/06 1471
2026/04/07 1401
2026/04/08 1335
2026/04/09 1351
2026/04/10 1348
2026/04/11 1230
2026/04/12 1306
2026/04/13 1368
2026/04/14 1323
2026/04/15 1420
2026/04/16 1342
2026/04/17 1339
2026/04/18 1387
2026/04/19 1338
2026/04/20 1279
2026/04/21 1311
2026/04/22 1337
2026/04/23 1304
2026/04/24 1243
2026/04/25 1241
2026/04/26 1216
2026/04/27 1242
2026/04/28 1221
2026/04/29 1250
2026/04/30 1223

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April saw a dynamic shift in advertisers, peaking at 1,471 on April 6. The month concluded with a decrease, ending at 1,223.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chewy.com 5.17%
1800petmeds.com 0.56%
petsuppliesplus.com 0.46%
walmart.com 0.43%
allivet.com 0.26%
target.com -0.31%
amazon.com -0.46%
temu.com -0.54%
petco.com -0.86%
petsmart.com -1.97%

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Chewy.com surged with a 5.17% click share increase, while Petsmart.com faced a decline of 1.97%.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date chewy.com petco.com petsmart.com walmart.com temu.com wayfair.com thefarmersdog.com petsuppliesplus.com target.com amazon.com
2026/04/01 29.29% 10.81% 6.03% 3.58% 2.36% 1.71% 1.67% 1.18% 1.44% 2.5%
2026/04/02 30.76% 11.95% 6.56% 3.58% 2.4% 1.65% 1.82% 0.92% 1.41% 2.83%
2026/04/03 28.8% 12.91% 6.5% 4.14% 2.84% 1.62% 1.79% 1.2% 1.63% 2.86%
2026/04/04 30.54% 12.41% 5.49% 3.83% 3.65% 1.78% 1.49% 1.26% 1.53% 2.68%
2026/04/05 28.94% 13.71% 4.99% 4.58% 4.16% 1.9% 1.32% 0.95% 2.27% 2.66%
2026/04/06 27.23% 12.74% 7.12% 3.53% 3.19% 1.54% 1.25% 0.9% 2.61% 2.13%
2026/04/07 27.3% 11.99% 7.66% 3.9% 2.86% 1.39% 1.32% 1.03% 2.48% 2.08%
2026/04/08 33.19% 9.3% 6.92% 4.37% 2.66% 1.42% 1.42% 1.35% 1.33% 2.46%
2026/04/09 34.08% 8.6% 7.25% 4.41% 2.85% 1.61% 1.89% 1.63% 1.12% 2.25%
2026/04/10 32.51% 9.03% 7.54% 3.66% 3.26% 1.61% 1.53% 1.22% 0.7% 2.54%
2026/04/11 33.51% 8.98% 8.8% 3.99% 2.18% 1.43% 1.46% 1.54% 0.67% 2.02%
2026/04/12 34.8% 7.7% 6.82% 3.16% 4.32% 1.97% 1.29% 1.36% 0.85% 1.71%
2026/04/13 34.42% 8.84% 7.24% 3.67% 3.93% 1.63% 1.4% 1.23% 1.13% 1.81%
2026/04/14 35.86% 8.51% 7.44% 3.99% 2.95% 1.29% 1.21% 1.24% 1.24% 1.77%
2026/04/15 34.77% 7.6% 5.57% 3.42% 3.8% 1.31% 1.36% 1.05% 2.2% 1.28%
2026/04/16 37.64% 8.25% 6.5% 2.68% 3.27% 1.23% 0.99% 0.78% 2.14% 0.96%
2026/04/17 36.2% 8.35% 6.59% 3.7% 1.82% 1.24% 1.15% 0.77% 1.58% 1.39%
2026/04/18 34.5% 11.01% 5.72% 4.51% 1.44% 1.47% 1.3% 0.89% 1.34% 1.6%
2026/04/19 37.67% 8.21% 6.3% 3.77% 3.79% 1.09% 1.45% 1.51% 0.81% 2.21%
2026/04/20 39.25% 8.58% 5.55% 3.34% 2.55% 1.5% 1.55% 1.06% 1.15% 1.96%
2026/04/21 37.36% 10.69% 5.83% 4.51% 2.94% 1.47% 1.3% 1.34% 1.16% 1.83%
2026/04/22 34.2% 9% 4.9% 5.27% 3.37% 2% 1.38% 1.06% 1.21% 1.82%
2026/04/23 34.33% 10.63% 4.91% 5.49% 3% 2.01% 1.39% 1.58% 1.25% 1.59%
2026/04/24 37.3% 8.26% 4.22% 5.56% 2.59% 2.01% 1.39% 1.43% 1.33% 1.89%
2026/04/25 39.42% 5.93% 4.97% 4.64% 2.18% 2.27% 1.42% 1.36% 1.04% 1.51%
2026/04/26 40.47% 5.46% 4.97% 3.81% 2.43% 2.85% 1.41% 1.41% 1.13% 1.47%
2026/04/27 37.69% 9.12% 5.22% 3.94% 2.12% 2.24% 1.48% 1.54% 1.1% 1.28%
2026/04/28 39.03% 8.91% 5.95% 4.21% 2.76% 1.84% 1.5% 1.7% 1.33% 1.34%
2026/04/29 41.81% 9.63% 5.24% 4.36% 2.73% 1.45% 1.44% 1.24% 1.18% 1.24%
2026/04/30 43.17% 9.85% 5.12% 4.09% 2.43% 1.27% 1.24% 1.19% 1.14% 1.07%
  • chewy.com
  • petco.com
  • petsmart.com
  • walmart.com
  • temu.com
  • wayfair.com
  • thefarmersdog.com
  • petsuppliesplus.com
  • target.com
  • amazon.com

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In April 2026, Chewy.com dominated with a steady rise, peaking at 43.17%. Petco.com fluctuated, ending at 9.85%. PetSmart.com saw a decline, closing at 5.12%. Walmart.com and Temu.com showed minor variations, finishing at 4.09% and 2.43%, respectively. Wayfair.com and TheFarmersDog.com had slight decreases, ending at 1.27% and 1.24%. PetSuppliesPlus.com and Target.com remained stable, closing at 1.19% and 1.14%. Amazon.com experienced a drop, concluding at 1.07%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies - Last month
  1. 1
    Pet Food, Products and Supplies | Pet food, toys and treats https://www.chewy.com

    Shop Chewy for the best pet supplies ranging from pet food, toys and treats to litter, aquariums, and pet supplements plus so much more.

  2. 2
    NexGard® PLUS Chews - Once-a-Month Chew https://www.nexgardforpets.com

    NexGard® PLUS (afoxolaner, moxidectin, and pyrantel chewable tablets) Download a limited-time offer on a qualifying purchase of NexGard® PLUS chews.

  3. 3
    Petco® Official Site - In-Store & Online Savings https://www.petco.com/shop/petco

    Invest In Your Pet's Well-Being With High-Quality Products & Expert Services At Petco®. Save Up To 25% On Cat Essentials At Petco®, From Food And...

  4. 4
    PetSmart® Official Site https://www.petsmart.com

    Your One-Stop Pet Supply Store — We Have Everything You Need to Keep Your Pet Happy and Healthy. Shop PetSmart® Today. With...

  5. 5
    Your Cat's New Favorite Food - Perfect Meals for Adult Cats https://www.temptationstreats.com

    Bring The Fun Of Treat Time To Your Cat's Dinner Bowl. Shop Adult Wet Cat Food Today.

Copyright © Adthena. All rights reserved.

In the bustling world of pet supplies, Chewy leads with a comprehensive range of products, while NexGard® PLUS highlights its unique monthly chewable tablets. Petco and PetSmart emphasize savings and holistic pet care, and Temptations Treats brings fun to feline meals.

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