US Retail Pet Supplies - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pet Supplies – US

Google AI Overview visibility for Retail Pet Supplies US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 69.9267002546
30.0732997454
69%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 7%
Navigational 3%
Seasonal 0%
Local 1%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chewy.com 35.31
petco.com 15.78
petsmart.com 5.2
amazon.com 3.43
petsuppliesplus.com 3.23
walmart.com 2.89
wayfair.com 1.81
temu.com 1.58
hillspet.com 1.31
target.com 1.04
others 28.42
  • chewy.com - 35.31%
  • petco.com - 15.78%
  • petsmart.com - 5.2%
  • amazon.com - 3.43%
  • petsuppliesplus.com - 3.23%
  • walmart.com - 2.89%
  • wayfair.com - 1.81%
  • temu.com - 1.58%
  • hillspet.com - 1.31%
  • target.com - 1.04%
  • others - 28.42%

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In the pet supplies PPC landscape, Chewy leads with 35.31% click share, followed by Petco at 15.78%. Others collectively hold 28.42%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chewy.com petco.com thefarmersdog.com petsmart.com amazon.com walmart.com hillspet.com allivet.com wayfair.com nexgardforpets.com
2026/09/01 34.34% 11.73% 2.02% 8.12% 3.38% 1.11% 1.95% 1.34% 0.62% 1.86%
2026/09/02 39.82% 8.69% 1.62% 5.35% 2.72% 1.55% 1.66% 1.58% 1.28% 1.36%
2026/09/03 37.65% 8.15% 1.73% 5.24% 2.59% 1.38% 2.06% 1.69% 1.3% 1.33%
2026/09/04 39.58% 8.35% 1.83% 4.24% 2.55% 1.33% 1.72% 2.03% 1.22% 1.21%
2026/09/05 39.94% 8.44% 2.32% 2.41% 3.03% 1.22% 1.68% 2.39% 1.29% 1.3%
2026/09/06 43.41% 7.52% 2.68% 1.17% 3.21% 1.06% 1.59% 2.32% 1.21% 1.32%
2026/09/07 39.3% 9.09% 2.73% 1.83% 3.12% 0.96% 1.93% 2.27% 1.14% 1.3%
2026/09/08 39.31% 9.99% 2.77% 0.91% 3.52% 0.86% 2.18% 1.84% 0.97% 1.54%
2026/09/09 38.64% 9.52% 3.29% 1.75% 3.79% 1.23% 2.08% 1.41% 1.05% 1.93%
2026/09/10 38.73% 9.93% 2.34% 2.18% 3.34% 1.52% 1.89% 1.35% 1.11% 1.64%
2026/09/11 39.2% 10% 1.79% 2.99% 2.94% 1.79% 1.75% 1.58% 1.06% 1.45%
2026/09/12 41.16% 12.59% 1.53% 2.27% 2.63% 2.28% 1.38% 1.85% 1.06% 1.28%
2026/09/13 39.77% 15.34% 1.3% 2.01% 2.57% 2.22% 1.59% 1.09% 1.04% 1.3%
2026/09/14 41.26% 14.27% 1.17% 1.81% 2.47% 2.46% 1.6% 1.01% 1.04% 1.12%
2026/09/15 40.77% 11.11% 2.18% 1.99% 2.56% 2.46% 1.48% 1.4% 1.23% 1.05%
2026/09/16 36.56% 12.75% 2.34% 2.47% 2.57% 2.45% 1.67% 1.68% 1.21% 1.12%
2026/09/17 34.7% 14.02% 1.62% 3.24% 2.48% 2.72% 1.61% 1.3% 1.21% 1.27%
2026/09/18 33.32% 14.69% 1.74% 3.31% 2.94% 2.78% 1.74% 1.23% 1.09% 1.54%
2026/09/19 35.25% 13.12% 2.05% 2.8% 3.05% 2.7% 1.83% 1.31% 0.91% 1.53%
2026/09/20 34.64% 12.81% 1.99% 4.12% 2.78% 2.53% 1.93% 1.3% 0.9% 1.48%
2026/09/21 36.42% 12.13% 2.29% 1.94% 3.21% 2.33% 1.96% 1.33% 0.84% 1.61%
2026/09/22 36.77% 12.67% 2.19% 3.93% 3.13% 2.04% 1.78% 1.2% 0.62% 1.47%
2026/09/23 37.81% 13.28% 1.86% 4.13% 2.93% 1.75% 1.67% 1.82% 0.64% 1.48%
2026/09/24 35.9% 13.68% 2.83% 3.16% 2.87% 1.79% 1.85% 1.47% 0.74% 1.51%
2026/09/25 34.18% 13.38% 2.96% 2.69% 2.67% 1.79% 1.84% 1.22% 0.77% 1.74%
2026/09/26 37.73% 12.79% 2.61% 4.18% 2.23% 1.68% 1.57% 1.2% 0.77% 1.28%
2026/09/27 38.91% 11.3% 2.89% 2.72% 2.51% 1.85% 1.51% 1.4% 0.94% 1.65%
2026/09/28 38.85% 10.13% 2.84% 2.86% 2.77% 1.77% 1.47% 1.3% 1.05% 1.84%
2026/09/29 35.69% 12.53% 3.46% 3.46% 2.6% 1.95% 1.57% 1.27% 1.15% 1.36%
2026/09/30 40.64% 11.04% 3.33% 2.49% 2.25% 1.87% 1.55% 1.39% 1.36% 1.3%
  • chewy.com
  • petco.com
  • thefarmersdog.com
  • petsmart.com
  • amazon.com
  • walmart.com
  • hillspet.com
  • allivet.com
  • wayfair.com
  • nexgardforpets.com

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Chewy.com led September with fluctuating dominance, peaking mid-month. Petco surged mid-month, while The Farmer’s Dog and PetSmart showed steady growth. Amazon and Walmart maintained moderate shares. The month concluded with Chewy.com leading.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 1227
2026/09/02 1433
2026/09/03 1472
2026/09/04 1451
2026/09/05 1418
2026/09/06 1338
2026/09/07 1331
2026/09/08 1321
2026/09/09 1377
2026/09/10 1407
2026/09/11 1406
2026/09/12 1396
2026/09/13 1382
2026/09/14 1350
2026/09/15 1426
2026/09/16 1413
2026/09/17 1470
2026/09/18 1442
2026/09/19 1395
2026/09/20 1383
2026/09/21 1314
2026/09/22 1310
2026/09/23 1239
2026/09/24 1277
2026/09/25 1234
2026/09/26 1207
2026/09/27 1235
2026/09/28 1240
2026/09/29 1245
2026/09/30 1286

Copyright © Adthena. All rights reserved.

September began with 1,227 advertisers, peaking at 1,472 on the 3rd. A decline followed, ending the month at 1,286.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
petco.com 1.88%
petsuppliesplus.com 1.07%
walmart.com 0.42%
petsmart.com 0.31%
tractorsupply.com 0.22%
wisdompanel.com -0.23%
thesprucepets.com -0.26%
wayfair.com -0.47%
embarkvet.com -0.51%
amazon.com -0.77%

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Petco.com surged with a 1.88 increase, while amazon.com dropped by 0.77. Petsuppliesplus.com also rose by 1.07, contrasting embarkvet.com’s 0.51 decline.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date chewy.com petco.com walmart.com wayfair.com temu.com petsmart.com amazon.com target.com thefarmersdog.com hillspet.com
2026/09/01 33.3% 13.23% 2.34% 1.72% 1.97% 6.36% 4.18% 0.86% 1.18% 1.68%
2026/09/02 35.29% 11.27% 3.11% 3.01% 2.15% 4.99% 3.49% 1.14% 1.07% 1.47%
2026/09/03 33.11% 10.41% 2.95% 3.1% 2.55% 4.79% 3.49% 1.03% 0.99% 1.72%
2026/09/04 33.89% 10.66% 2.74% 2.92% 2.59% 4.1% 3.65% 0.9% 1.15% 1.7%
2026/09/05 34.21% 10.64% 2.47% 2.95% 2.66% 2.95% 4.47% 0.77% 1.42% 1.51%
2026/09/06 37.32% 10.05% 2.21% 2.86% 2.7% 1.45% 4.73% 0.73% 1.72% 1.46%
2026/09/07 34.79% 11.93% 1.95% 2.73% 2.39% 1.88% 4.6% 0.55% 1.78% 1.78%
2026/09/08 35.84% 11.85% 1.83% 2.42% 2.6% 1.14% 4.76% 0.69% 1.75% 2.03%
2026/09/09 35.57% 11.21% 2.49% 2.52% 2.85% 1.79% 4.67% 0.79% 2.26% 1.9%
2026/09/10 34.57% 11.61% 2.93% 2.79% 2.7% 2.67% 4.26% 1.34% 1.55% 1.79%
2026/09/11 34.82% 11.99% 3.33% 2.56% 2.38% 2.94% 3.72% 1.73% 1.15% 1.6%
2026/09/12 36.91% 14.74% 4.07% 2.39% 1.85% 2.68% 3.22% 1.74% 0.91% 1.25%
2026/09/13 35.23% 18.45% 4.3% 2.35% 1.72% 2.55% 2.99% 1.69% 0.73% 1.36%
2026/09/14 36.25% 17.75% 4.55% 2.3% 1.52% 2.25% 2.87% 1.91% 0.64% 1.37%
2026/09/15 36.26% 13.62% 4.54% 2.94% 2.29% 2.46% 3.18% 1.64% 1.26% 1.29%
2026/09/16 33.32% 14.35% 4.44% 2.74% 2.54% 2.89% 3.16% 1.95% 1.32% 1.41%
2026/09/17 33.1% 15.46% 4.73% 2.68% 2.09% 3.08% 2.85% 2.06% 0.88% 1.35%
2026/09/18 31.68% 16.68% 4.98% 2.41% 1.93% 3.44% 3.06% 1.88% 0.89% 1.47%
2026/09/19 32.96% 14.82% 4.99% 2.22% 2.01% 2.92% 3.28% 1.48% 1.1% 1.52%
2026/09/20 32.39% 15.35% 4.78% 2.14% 2.07% 3.48% 3.26% 1.63% 1.15% 1.6%
2026/09/21 35.07% 13.44% 4.42% 2.01% 2.14% 2.46% 3.56% 1.58% 1.21% 1.62%
2026/09/22 35.02% 14.96% 3.73% 1.47% 1.99% 3.55% 3.46% 1.69% 1.54% 1.49%
2026/09/23 35.66% 14.72% 3.35% 1.56% 2.06% 4.13% 3.44% 1.5% 1.05% 1.51%
2026/09/24 34.76% 14.89% 3.24% 1.7% 1.96% 3.32% 3.41% 1.49% 1.5% 1.63%
2026/09/25 33.59% 14.53% 3.28% 1.78% 1.9% 2.54% 3.24% 1.61% 1.49% 1.65%
2026/09/26 35.91% 13.98% 3.03% 1.86% 1.97% 3.75% 2.85% 1.53% 1.38% 1.41%
2026/09/27 36.15% 12.69% 3.45% 2.21% 2.46% 3.3% 3.04% 1.44% 1.53% 1.33%
2026/09/28 35.96% 12.06% 3.34% 2.54% 2.63% 3.01% 3.31% 1.41% 1.44% 1.35%
2026/09/29 33.13% 14.2% 3.76% 2.86% 3.14% 3.65% 2.87% 1.5% 1.77% 1.34%
2026/09/30 37.89% 11.89% 3.66% 3.35% 3.11% 3.09% 2.54% 1.56% 1.56% 1.27%
  • chewy.com
  • petco.com
  • walmart.com
  • wayfair.com
  • temu.com
  • petsmart.com
  • amazon.com
  • target.com
  • thefarmersdog.com
  • hillspet.com

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In September 2026, Chewy.com led with fluctuating impressions, peaking at 37.89%. Petco.com saw a mid-month surge, reaching 18.45%. Walmart.com steadily climbed, while Wayfair.com and Temu.com ended with notable increases.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies - Last month
  1. 1
    35% Off Pet Food & Supplies | Chewy Your Online Pet Company https://www.chewy.com › pet-supplies

    Chewy is the top pet company for food, supplies & more. We're open 24/7. Shop now! Call or chat...

  2. 2
    Once-a-Month Protection - Effective Protection for Dogs https://www.nexgardforpets.com

    NexGard® PLUS (afoxolaner, moxidectin, and pyrantel chewable tablets) NexGard® PLUS chews protect puppies as young as 8 weeks of age weighing 4 lbs or more.

  3. 3
    Pet Food, Toys, Treats & More - In-Store & Online Savings https://www.petco.com/shop/petco

    Ensure Your Pet’s Happiness With Premium Products & Trusted Care At Petco®.

  4. 4
    PetSmart® Official Site | Order Online & Save https://www.petsmart.com

    Autoship Just Got More Flexible. Start Today Your Way With Pickup Or Delivery. Get Autoship Faster With In-Store Pickup Now Available. Save 35% Off Your First Order. In-Store & Online Deals.

  5. 5
    How to Treat Your Dog's Hot Spots at Home | Pet Wellbeing https://www.petwellbeing.com

    Hot spots can frustrate your dog and lead to more serious complications. Fortunately, these skin irritations can be treated at home and heal quickly.

Copyright © Adthena. All rights reserved.

In the bustling world of pet supplies, Chewy leads with a 35% discount, emphasizing convenience and 24/7 availability. NexGard focuses on monthly protection for young dogs, highlighting safety. Petco and PetSmart offer savings and flexibility, with PetSmart promoting autoship options. Pet Wellbeing provides solutions for dog skin issues, ensuring pet health.

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