AUS Services Legal - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – AUS

Google AI Overview visibility for Services Legal AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.8723692262
73.1276307738
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 6%
Problem Solving 22%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 8.12
lawpath.com.au 6.78
abn-registration-australia.com.au 5.26
abnregistration.com.au 4.59
lawconnect.com 4.46
mauriceblackburn.com.au 4.19
shine.com.au 3.79
tradingas.com.au 3.59
checked.com.au 3.4
nsw.gov.au 3.38
others 52.44
  • abn-register.com.au - 8.12%
  • lawpath.com.au - 6.78%
  • abn-registration-australia.com.au - 5.26%
  • abnregistration.com.au - 4.59%
  • lawconnect.com - 4.46%
  • mauriceblackburn.com.au - 4.19%
  • shine.com.au - 3.79%
  • tradingas.com.au - 3.59%
  • checked.com.au - 3.4%
  • nsw.gov.au - 3.38%
  • others - 52.44%

Copyright © Adthena. All rights reserved.

In the legal services PPC landscape, ‘others’ dominate with 52.44% click share, while ‘abn-register.com.au’ leads individual domains at 8.12%.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-register.com.au abn-registration-australia.com.au abnregistration.com.au fairworkhelp.com.au lawpath.com.au lawpartners.com.au tradingas.com.au lawconnect.com shine.com.au mauriceblackburn.com.au
2026/04/01 9.71% 7.46% 5.82% 5.71% 4.73% 7.22% 6.15% 5.9% 2.35% 1.79%
2026/04/02 8.06% 6.87% 4.85% 5.77% 3.75% 6.79% 4.35% 4.95% 2.21% 2.12%
2026/04/03 7.06% 6.4% 5.03% 2.13% 4.94% 9.11% 5.27% 4.08% 1.68% 2.15%
2026/04/04 9.7% 5.9% 4.82% 2.39% 5.31% 7.4% 4.95% 4.16% 4.2% 2.07%
2026/04/05 10.15% 7.58% 4.21% 0.03% 5.29% 8.62% 4.92% 3.67% 1.58% 1.41%
2026/04/06 7.34% 4.98% 3.53% 2.49% 5.03% 7.34% 3.03% 2.86% 1.2% 2.75%
2026/04/07 9.43% 5.91% 2.84% 5.47% 4.05% 5.76% 4.28% 4.97% 1.92% 1.97%
2026/04/08 9.75% 5.32% 4.22% 7.22% 3.83% 6.16% 3.82% 4.14% 3% 1.99%
2026/04/09 9.03% 8.53% 3.39% 5.07% 3.97% 7.08% 2.09% 6.35% 2.3% 1.5%
2026/04/10 9.49% 7.83% 5.33% 2.48% 3.89% 8.19% 3.24% 8.94% 2.3% 1.84%
2026/04/11 7.92% 7.77% 4.73% 2.96% 3.68% 6.52% 3.11% 8.82% 1.72% 2.27%
2026/04/12 7.15% 6.75% 5.53% 0.02% 4.38% 10.85% 2.82% 6.57% 2.75% 2.7%
2026/04/13 8.9% 7.48% 6.18% 6.74% 4.37% 6.25% 3.66% 6.68% 2.55% 2.58%
2026/04/14 8.86% 7.38% 4.93% 6.98% 2.53% 4.73% 2.71% 8.05% 2.89% 1.9%
2026/04/15 6.05% 5.09% 3.87% 6.24% 4.29% 6.02% 1.9% 8.24% 3.39% 2.15%
2026/04/16 7.42% 5.98% 4.26% 6.62% 5.35% 5.68% 2.14% 6.85% 3.48% 2.22%
2026/04/17 6.93% 4.85% 4.46% 6.26% 4.65% 6.23% 3.44% 7.42% 4.16% 2.09%
2026/04/18 9.51% 3.53% 4.84% 2.96% 4.57% 8.67% 3.83% 7.06% 2.47% 2.82%
2026/04/19 8.43% 4.98% 4.58% 0.03% 5.82% 8.53% 3.87% 5.28% 3.29% 2.82%
2026/04/20 8.98% 6.45% 5.52% 5.89% 5.09% 3.32% 4.55% 4.61% 3.79% 1.96%
2026/04/21 10.06% 5.15% 5.69% 5.42% 6.15% 5.98% 3.86% 3.9% 2.63% 2.05%
2026/04/22 10.79% 5.31% 6.22% 3.79% 4.24% 4.79% 4.89% 4.55% 3.12% 2.67%
2026/04/23 8.79% 4.91% 4.12% 6.52% 4.42% 4.4% 4.6% 5.27% 2.66% 3.46%
2026/04/24 8.17% 4.19% 5.45% 5.71% 4.55% 7.98% 3.73% 3.85% 4.01% 3.15%
2026/04/25 11.45% 7.08% 5.03% 4.43% 6.07% 6.25% 4.65% 1.85% 3.13% 3.21%
2026/04/26 9.73% 6.63% 4.66% 0.03% 6.3% 7.18% 5.92% 2.64% 4.27% 2.93%
2026/04/27 10.22% 5.66% 6.04% 4.54% 3.33% 7.45% 4.5% 2.56% 2.89% 2.82%
2026/04/28 9.56% 7.35% 5.09% 5.6% 3.45% 7.08% 5.13% 3.01% 2.92% 2.66%
2026/04/29 10.28% 5.2% 5.82% 5.69% 5.79% 5.26% 5.06% 4.97% 2.73% 2.78%
2026/04/30 11.83% 6.71% 6.62% 6.53% 5.82% 5.61% 5.44% 4.89% 3.07% 2.72%
  • abn-register.com.au
  • abn-registration-australia.com.au
  • abnregistration.com.au
  • fairworkhelp.com.au
  • lawpath.com.au
  • lawpartners.com.au
  • tradingas.com.au
  • lawconnect.com
  • shine.com.au
  • mauriceblackburn.com.au

Copyright © Adthena. All rights reserved.

April saw abn-register.com.au lead with a steady rise, peaking at 11.83% on the 30th. Meanwhile, abn-registration-australia.com.au fluctuated, ending at 6.71%.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 514
2026/04/02 534
2026/04/03 514
2026/04/04 501
2026/04/05 521
2026/04/06 538
2026/04/07 538
2026/04/08 528
2026/04/09 508
2026/04/10 510
2026/04/11 484
2026/04/12 486
2026/04/13 498
2026/04/14 512
2026/04/15 511
2026/04/16 493
2026/04/17 506
2026/04/18 481
2026/04/19 491
2026/04/20 507
2026/04/21 518
2026/04/22 507
2026/04/23 519
2026/04/24 507
2026/04/25 485
2026/04/26 492
2026/04/27 520
2026/04/28 518
2026/04/29 507
2026/04/30 491

Copyright © Adthena. All rights reserved.

April began with 514 advertisers, peaking at 538 on the 6th and 7th. A decline followed, reaching 481 on the 18th. The month concluded with 491 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nationalcrimecheck.com.au 1.54%
mauriceblackburn.com.au 1.44%
abn-register.com.au 1.13%
lawpath.com.au 1.1%
abnregistration.com.au 0.96%
nsw.gov.au -0.53%
abn-registration-australia.com.au -0.83%
namecorp.com.au -0.92%
lawconnect.com -1.24%
homeaffairs.gov.au -1.3%

Copyright © Adthena. All rights reserved.

Mauriceblackburn.com.au and nationalcrimecheck.com.au saw significant click share growth, while homeaffairs.gov.au and lawconnect.com experienced notable declines.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-register.com.au abnregistration.com.au abn-registration-australia.com.au lawpath.com.au fairworkhelp.com.au lawconnect.com tradingas.com.au crimecheckaustralia.com.au namecorp.com.au lawpartners.com.au
2026/04/01 10.92% 6.34% 7.09% 5.12% 6.77% 5.88% 5.57% 3.58% 1.38% 3.88%
2026/04/02 9.12% 5.97% 7.38% 4.28% 5.28% 5.23% 4.33% 3.07% 2.23% 3.15%
2026/04/03 8.06% 6.05% 6.98% 5.56% 2.51% 4.43% 5.3% 1.96% 1.98% 4.24%
2026/04/04 10.84% 5.79% 5.97% 5.52% 1.82% 4.46% 4.96% 2.8% 2.22% 3.01%
2026/04/05 11.22% 5.01% 7.78% 5.64% 0.04% 4.17% 4.9% 2.95% 1.93% 4.07%
2026/04/06 7.81% 4.23% 5.08% 4.97% 1.97% 3.32% 2.92% 2.7% 1.56% 3.41%
2026/04/07 10.52% 3.53% 6.3% 4.63% 4.91% 5.35% 4.39% 2.63% 3.54% 2.81%
2026/04/08 11.49% 5.55% 5.83% 4.27% 6.61% 4.8% 3.81% 2.18% 4.08% 2.23%
2026/04/09 9.6% 3.9% 8.81% 4.18% 4.59% 7.21% 1.93% 3.27% 3.92% 3.19%
2026/04/10 10.05% 6.36% 8.1% 4.08% 2.43% 9.3% 3.32% 3.04% 4.69% 3.24%
2026/04/11 8.36% 5.4% 7.72% 4.07% 2.53% 9.16% 2.93% 3.98% 3.88% 2.36%
2026/04/12 8.01% 6.59% 7.02% 4.73% 0.02% 7.31% 2.78% 2.85% 3.4% 5.27%
2026/04/13 9.52% 7.16% 7.92% 4.71% 6.3% 7.13% 3.8% 2.23% 2.88% 2.3%
2026/04/14 9.53% 5.75% 7.58% 2.75% 6.43% 8.47% 2.96% 2.44% 2.54% 2.73%
2026/04/15 6.7% 4.72% 5.21% 4.63% 5.8% 8.67% 1.93% 3.12% 2.52% 2.66%
2026/04/16 8.26% 5.18% 6.35% 5.85% 6.44% 7.74% 1.92% 2.86% 3.31% 3.42%
2026/04/17 7.83% 5.62% 5.2% 5.3% 5.96% 8.22% 3.43% 2.52% 3.22% 3.34%
2026/04/18 11.01% 6.05% 3.88% 5.27% 2.67% 7.6% 3.65% 2.11% 3.02% 4.82%
2026/04/19 10.01% 5.77% 5.4% 6.77% 0.03% 6.4% 4.02% 2.53% 2.29% 4.21%
2026/04/20 9.77% 6.49% 6.42% 5.64% 5.29% 4.81% 4.28% 2.98% 2.02% 1.95%
2026/04/21 11.44% 6.92% 5.47% 6.94% 5.08% 4.5% 3.8% 2.43% 2.32% 2.8%
2026/04/22 12.19% 7.54% 5.52% 4.67% 3.66% 5.16% 4.97% 2.22% 2.4% 1.72%
2026/04/23 9.91% 4.79% 5.2% 5.16% 6.24% 6.25% 4.41% 1.53% 1.65% 1.64%
2026/04/24 9.47% 6.79% 4.45% 5.27% 5.71% 4.27% 3.64% 2.23% 1.47% 2.09%
2026/04/25 13.07% 6.11% 7.44% 6.53% 3.97% 2.16% 4.51% 2.32% 1.31% 3.19%
2026/04/26 10.27% 5.36% 6.55% 6.63% 0.04% 2.68% 5.75% 2.03% 1.02% 3.01%
2026/04/27 11.58% 7.24% 5.82% 3.64% 4.1% 3.13% 4.44% 1.71% 0.91% 2.94%
2026/04/28 10.29% 6.15% 7.47% 3.77% 5.59% 3.34% 5.06% 2.38% 1.39% 3.14%
2026/04/29 11.29% 6.71% 5.16% 6.24% 5.13% 4.89% 5.07% 1.74% 2.25% 3.43%
2026/04/30 12.85% 7.77% 6.94% 6.28% 6.14% 5.53% 5.3% 2.59% 2.25% 1.32%
  • abn-register.com.au
  • abnregistration.com.au
  • abn-registration-australia.com.au
  • lawpath.com.au
  • fairworkhelp.com.au
  • lawconnect.com
  • tradingas.com.au
  • crimecheckaustralia.com.au
  • namecorp.com.au
  • lawpartners.com.au

Copyright © Adthena. All rights reserved.

In April 2026, abn-register.com.au led with fluctuating impressions, peaking at 13.07% on the 25th. abnregistration.com.au showed steady growth, ending at 7.77%. abn-registration-australia.com.au maintained moderate stability, closing at 6.94%. Lawpath.com.au experienced a mid-month dip, recovering to 6.28%. Fairworkhelp.com.au saw erratic changes, finishing at 6.14%. Lawconnect.com peaked mid-month, ending at 5.53%. Tradingas.com.au showed gradual growth, closing at 5.30%. Crimecheckaustralia.com.au remained low, ending at 2.59%. Namecorp.com.au had minor fluctuations, finishing at 2.25%. Lawpartners.com.au experienced a decline, closing at 1.32%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal - Last month
  1. 1
    Apply for ABN Number - ABN in less than 5 minutes https://www.abn-register.com.au › registration › form

    Get your personal Australian Business Number in 5 minutes time

  2. 2
    ABN Registration Online - ABN Registration Australia https://www.abn-registration-australia.com.au › business › name

    Register Your Business Name In Australia Today With ABN Registration Australia.

  3. 3
    Apply For ABN Number https://www.abnregistration.com.au

    Apply For ABN in Easy Steps — Our Team Resolves ABN Application Issues. Immediate Email and Phone Access To Our Team.

  4. 4
    Immigration and citizenship https://immi.homeaffairs.gov.au

    Check Eligibility 866 Visa: Fast Processing For Genuine Asylum Seekers Who Need Protection. Free Legal Advice Available For Protection Visa Applicants.

  5. 5
    ASIC Name Registration - A.S.I.C https://www.tradingas.com.au

    You can check availability and register Australian business name on the ASIC register

Copyright © Adthena. All rights reserved.

In the competitive landscape of Australian business registration, advertisers like abn-register.com.au and abn-registration-australia.com.au emphasize speed and simplicity, promising ABN numbers in minutes. Meanwhile, homeaffairs.gov.au offers fast visa processing and legal advice, highlighting protection and support for asylum seekers.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports