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AUS Services Legal - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 6.86
lawpath.com.au 5.42
abnregistration.com.au 4.44
tradingas.com.au 3.21
mauriceblackburn.com.au 2.67
applyfor-abn.com.au 2.6
nsw.gov.au 2.37
abn-registration-australia.com.au 2.36
willed.com.au 2.06
gatheredhere.com.au 1.96
others 66.05

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In the legal services PPC landscape, ‘abn-register.com.au’ leads with 6.86% click share, followed by ‘lawpath.com.au’ at 5.42%. ‘Others’ dominate with 66.05%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date lawpath.com.au abn-register.com.au abnregistration.com.au mauriceblackburn.com.au abn-registration-australia.com.au tradingas.com.au applyfor-abn.com.au shine.com.au lawpartners.com.au gerardmaloufpartners.com.au
2025/05/01 1.83% 3.81% 2.59% 3.67% 1.5% 2.44% 1.09% 1.94% 4.3% 1.83%
2025/05/02 3.94% 6.8% 4.32% 2.15% 2.97% 2.83% 1.5% 2.36% 2.25% 2.1%
2025/05/03 4.94% 7.44% 3.79% 2.9% 2.66% 2.2% 2.08% 1.02% 4.37% 0.29%
2025/05/04 5.63% 6.27% 4.96% 2.41% 3.99% 2.64% 1.99% 2.43% 3.45% 0.29%
2025/05/05 4.66% 6.18% 4.07% 2.81% 2.91% 2.2% 2.02% 2.3% 3.3% 2.43%
2025/05/06 3.79% 5.07% 4.14% 2.02% 2.04% 1.71% 2.23% 2.25% 6.46% 1.83%
2025/05/07 3.34% 5.31% 3.45% 2.24% 3.28% 2.28% 2.85% 2.3% 2.81% 2.54%
2025/05/08 2.24% 3.31% 2.36% 2.08% 1.23% 1.73% 1.41% 3.09% 3.9% 2.71%
2025/05/09 3.44% 4.06% 3.02% 1.75% 1.57% 2.26% 2.1% 3.51% 3.02% 3.58%
2025/05/10 3.86% 5.57% 3.77% 2.77% 1.54% 3.16% 2.19% 1.57% 4.06% 0.41%
2025/05/11 3.98% 6.72% 4.65% 2.33% 0.95% 3.84% 2.31% 2.96% 3.82% 0.37%
2025/05/12 4.24% 7.21% 4.92% 1.29% 2.14% 1.93% 3.37% 2.19% 3.36% 1.78%
2025/05/13 4.39% 5.8% 3.45% 2.56% 1.66% 2.12% 2.28% 2.25% 2.31% 2.27%
2025/05/14 3.33% 4.9% 3.15% 1.98% 1.62% 2.07% 1.75% 2.08% 3.59% 3.72%
2025/05/15 2.83% 4.29% 2.42% 2.14% 0.92% 1.96% 1.34% 2.82% 3.38% 1.99%
2025/05/16 3.46% 5.76% 2.87% 1.65% 2.24% 2.55% 1.51% 2.62% 4.08% 3.13%
2025/05/17 4.06% 7.28% 4.13% 1.56% 2.34% 3.31% 2.65% 1.15% 3.91% 0.4%
2025/05/18 4% 8.48% 5.1% 1.86% 2.45% 2.99% 5.13% 2.41% 5.08% 0.37%
2025/05/19 3.33% 5.36% 3.5% 1.31% 1.66% 2.21% 2.39% 2.09% 5.07% 2.08%
2025/05/20 3.72% 5.88% 4.18% 1.38% 1.29% 1.91% 2.63% 1.88% 4.11% 2.44%
2025/05/21 3.34% 5.73% 4.65% 1.27% 2.06% 1.38% 2.18% 2.17% 4.73% 2.11%
2025/05/22 4.66% 4.79% 3.47% 1.88% 2.05% 2.12% 1.32% 1.96% 5.16% 3.24%
2025/05/23 3.78% 5.55% 3.99% 1.54% 1.98% 1.93% 2.42% 2.7% 4.65% 3.02%
2025/05/24 4.44% 6.61% 3.62% 2.37% 1.37% 2.44% 2.4% 0.91% 3.99% 0.34%
2025/05/25 5.11% 6.61% 3.66% 1.58% 2.16% 2.82% 3.96% 2.12% 6.73% 0.4%
2025/05/26 4.26% 5.59% 4.75% 1.71% 2.13% 2.07% 3.22% 1.83% 4.63% 2.73%
2025/05/27 3.47% 4.58% 3.3% 1.85% 2.3% 1.68% 2.14% 1.81% 6.09% 2.76%
2025/05/28 3.84% 5.45% 4.15% 1.18% 2.08% 2.54% 2.6% 1.63% 4.19% 2.63%
2025/05/29 3.46% 4.38% 3.44% 2.02% 1.91% 2.31% 1.87% 1.87% 4.52% 1.99%
2025/05/30 4.96% 7.23% 6.34% 1.42% 2.84% 2.94% 1.9% 2.36% 3.22% 2.31%
2025/05/31 6.42% 5.23% 4.14% 3.87% 3.46% 2.17% 1.7% 0.75% 0.55% 0.36%

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In May 2025, lawpath.com.au’s PPC spend share fluctuated, peaking at 6.42% on the 31st. Meanwhile, abn-register.com.au maintained a strong presence, with a notable peak of 8.48% on the 18th. The month concluded with diverse spend shares across top advertisers.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 630
2025/05/02 599
2025/05/03 589
2025/05/04 574
2025/05/05 614
2025/05/06 648
2025/05/07 650
2025/05/08 695
2025/05/09 671
2025/05/10 600
2025/05/11 631
2025/05/12 636
2025/05/13 660
2025/05/14 667
2025/05/15 680
2025/05/16 663
2025/05/17 622
2025/05/18 603
2025/05/19 646
2025/05/20 606
2025/05/21 620
2025/05/22 633
2025/05/23 632
2025/05/24 598
2025/05/25 592
2025/05/26 638
2025/05/27 665
2025/05/28 623
2025/05/29 643
2025/05/30 605
2025/05/31 578

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May began with 630 advertisers, fluctuating throughout. Peaks on May 8th (695) and May 15th (680) highlighted activity. The month concluded with 578 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
abnregistration.com.au 0.63%
peninsulagrouplimited.com.au 0.57%
willed.com.au 0.49%
lawpath.com.au 0.49%
statetrustees.com.au 0.44%
namecorp.com.au -0.34%
theaustralianlegalpractice.com.au -0.35%
shine.com.au -0.48%
abnfile.com.au -0.78%
mauriceblackburn.com.au -0.89%

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Maurice Blackburn and ABN File saw significant declines, while ABN Registration and Peninsula Group Limited experienced notable click share growth.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date lawpath.com.au abn-register.com.au abnregistration.com.au abn-registration-australia.com.au tradingas.com.au gatheredhere.com.au applyfor-abn.com.au fairworkhelp.com.au namecorp.com.au lawpartners.com.au
2025/05/01 2.27% 5.26% 3.6% 2% 3.59% 1.3% 1.49% 1.69% 2.31% 1.82%
2025/05/02 4.66% 8.24% 5.19% 3.49% 3.86% 1.35% 1.77% 1.24% 1.95% 1.21%
2025/05/03 5.73% 9.77% 4.45% 3.29% 3.31% 1.66% 2.48% 0.03% 2.75% 2.51%
2025/05/04 6.8% 8.31% 5.94% 4.67% 3.89% 1.61% 2.2% 0.03% 2.51% 1.64%
2025/05/05 5.56% 8.24% 4.92% 3.47% 3.35% 1.51% 2.24% 3.35% 2.81% 1.5%
2025/05/06 4.57% 6.65% 5.08% 2.66% 2.68% 1.47% 2.75% 3.42% 2.14% 3.07%
2025/05/07 4.09% 6.84% 4.12% 3.89% 3.32% 1.52% 3.32% 3.29% 2.14% 1.41%
2025/05/08 2.94% 4.63% 3.01% 1.58% 2.69% 1.37% 1.67% 1.67% 1.92% 1.77%
2025/05/09 4.13% 5.59% 3.7% 1.82% 3.57% 1.51% 2.6% 1.21% 1.7% 1.62%
2025/05/10 4.81% 7.37% 4.58% 1.98% 4.76% 2.13% 2.59% 0.03% 2.26% 2.23%
2025/05/11 4.45% 8.37% 5.42% 1.08% 5.52% 1.96% 2.64% 0.03% 1.7% 1.61%
2025/05/12 4.85% 9.02% 5.83% 2.62% 3.05% 1.92% 3.77% 2.35% 2.05% 1.85%
2025/05/13 5.2% 7.71% 4.35% 2.13% 3.25% 1.62% 2.76% 3.27% 1.96% 0.84%
2025/05/14 3.97% 6.71% 3.98% 2.18% 3.4% 1.56% 2.14% 2.7% 1.87% 1.65%
2025/05/15 3.57% 5.95% 3.22% 1.26% 3.25% 1.39% 1.67% 3.29% 1.78% 1.55%
2025/05/16 4.1% 8.06% 3.76% 2.91% 4% 1.37% 1.86% 1.66% 1.66% 2.02%
2025/05/17 4.76% 9.41% 4.86% 2.78% 4.84% 2.49% 3.12% 0.11% 1.74% 1.63%
2025/05/18 4.53% 11.05% 6.28% 3.31% 4.45% 1.99% 5.99% 0.11% 1.39% 2.08%
2025/05/19 4.04% 7.87% 4.43% 2.21% 3.54% 1.75% 3.01% 4.34% 2.09% 1.82%
2025/05/20 4.48% 7.61% 5.14% 1.54% 3.09% 1.55% 3.29% 3.72% 2.06% 2.09%
2025/05/21 4.4% 7.91% 5.89% 2.58% 2.34% 1.89% 2.78% 5.41% 1.7% 1.85%
2025/05/22 5.66% 6.75% 4.42% 2.57% 3.49% 2.12% 1.74% 1.9% 1.61% 2.36%
2025/05/23 4.47% 7.45% 4.94% 2.49% 3.07% 1.67% 2.99% 1.89% 1.38% 2.32%
2025/05/24 5.11% 8.62% 4.41% 1.72% 3.87% 2.53% 2.82% 0.07% 1.42% 1.66%
2025/05/25 5.89% 8.35% 4.53% 2.67% 4.38% 3.36% 4.73% 0.08% 1.65% 3.12%
2025/05/26 5.22% 7.25% 5.92% 2.7% 3.28% 1.92% 3.65% 3.93% 1.72% 1.96%
2025/05/27 4.13% 6.37% 4.26% 2.78% 2.72% 2.11% 2.64% 3.9% 1.4% 3.06%
2025/05/28 4.63% 7.33% 5.06% 2.57% 3.99% 2.24% 3.09% 4.05% 1.84% 1.84%
2025/05/29 4.38% 5.82% 4.14% 2.34% 3.53% 2.09% 2.1% 2.39% 2% 2.02%
2025/05/30 5.62% 9.05% 7.24% 3.03% 4.2% 2.62% 2.26% 1.85% 2.1% 1.4%
2025/05/31 7.11% 6.57% 4.83% 4.13% 3.43% 2.46% 2.05% 1.35% 0.92% 0.17%

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In May 2025, lawpath.com.au’s impression share fluctuated, peaking at 7.11% on the 31st. Meanwhile, abn-register.com.au maintained a strong presence, with a notable peak of 11.05% on the 18th. The month concluded with lawpath.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    ASIC Business Registration - Apply for a Business Name https://www.abn-register.com.au

    Business Name Registration. Fastest and Easiest Way to Register Your Business Name.

  2. 2
    Apply For an ABN Number https://www.abn-registration-australia.com.au › apply-for-abn

    Australian Business Number — Express 5-Minute ABN Registration: GST & Business Name Included. 100% Online Application.

  3. 3
    Apply For ABN Number https://www.abnregistration.com.au › abn-number

    Apply For ABN in Easy Steps — Features Instant Business Name Search & Registration. Live Chat, Phone Support. Start Now!

  4. 4
    ASIC Business Name Register https://www.namecorp.com.au

    Instant Online Registration — Here You Can Register Your Business Name, ABN & Tax Obligations With One Easy Application.

  5. 5
    ASIC Name Registration https://www.tradingas.com.au

    Register Business Name Now — You can check availability and register Australian business name on the ASIC register

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In the competitive landscape of business registration, five top-performing ads dominate Google’s SERP. Each ad emphasizes speed and simplicity, with themes of instant registration and comprehensive services. Advertisers like abn-register.com.au and namecorp.com.au highlight ease, while abn-registration-australia.com.au offers a complete online application, appealing to efficiency-seeking entrepreneurs.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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