AUS Services Legal - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – AUS

Google AI Overview visibility for Services Legal AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.5449999085
76.4550000915
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 10.48
lawpath.com.au 6.8
abn-registration-australia.com.au 5.97
abnregistration.com.au 4.4
tradingas.com.au 4.37
nsw.gov.au 3.44
lawconnect.com 3.23
mauriceblackburn.com.au 3.06
shine.com.au 2.99
checked.com.au 2.98
others 52.28
  • abn-register.com.au - 10.48%
  • lawpath.com.au - 6.8%
  • abn-registration-australia.com.au - 5.97%
  • abnregistration.com.au - 4.4%
  • tradingas.com.au - 4.37%
  • nsw.gov.au - 3.44%
  • lawconnect.com - 3.23%
  • mauriceblackburn.com.au - 3.06%
  • shine.com.au - 2.99%
  • checked.com.au - 2.98%
  • others - 52.28%

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In the legal services PPC landscape, ‘abn-register.com.au’ leads with 10.48% click share, while ‘others’ dominate at 52.28%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-register.com.au abnregistration.com.au abn-registration-australia.com.au lawpath.com.au tradingas.com.au lawconnect.com shine.com.au slatergordon.com.au gerardmaloufpartners.com.au fairworkhelp.com.au
2026/01/01 14.13% 0% 6.29% 6.33% 3.37% 2.13% 0.17% 4.14% 3.05% 0.01%
2026/01/02 11.65% 0% 7.52% 5.53% 4.13% 2.44% 0.54% 4.29% 2.13% 4.22%
2026/01/03 12.12% 0% 7.64% 7.64% 3.52% 2.36% 0.71% 4.35% 0.38% 3.99%
2026/01/04 11.16% 0% 6.75% 6.14% 3.55% 2.38% 2.42% 4.41% 0.4% 3.12%
2026/01/05 12.47% 2.73% 7.59% 6.59% 4.03% 1.52% 2.63% 2.55% 3.89% 4.04%
2026/01/06 11.62% 2.83% 6.34% 6.02% 4.37% 2.5% 3.37% 3.3% 2.88% 3.52%
2026/01/07 12.05% 0.44% 6.99% 7.41% 4.17% 2.15% 0.27% 2.96% 1.86% 1.23%
2026/01/08 11.63% 5.27% 3.08% 6.74% 4.18% 4.12% 2.9% 3.5% 2.41% 4.63%
2026/01/09 10.07% 5.81% 7.39% 3.38% 3.88% 2.93% 3.56% 3.74% 3.21% 3.38%
2026/01/10 10.33% 4.95% 5.58% 5.84% 4.22% 4.92% 4.01% 2.1% 0.47% 2.11%
2026/01/11 12.01% 6% 7.03% 5.01% 4.57% 3.43% 4.63% 3.52% 0.46% 0.1%
2026/01/12 11.82% 6.54% 7.87% 5.72% 4.8% 4.19% 3.07% 3.17% 2.76% 4.56%
2026/01/13 11.28% 4.97% 6.81% 6.73% 5.44% 3.32% 2.76% 2.53% 2.15% 5.3%
2026/01/14 10.94% 6.79% 6.39% 6.6% 4.9% 5.13% 2.27% 2.19% 3.17% 4.63%
2026/01/15 11.35% 5.54% 5.3% 6.56% 5.12% 4.74% 2.08% 1.99% 3.42% 4.6%
2026/01/16 10.04% 5.79% 7.37% 3.32% 3.87% 2.93% 3.54% 3.75% 3.2% 3.42%
2026/01/17 11.38% 5.25% 7.76% 6.56% 4.68% 4.11% 4.25% 3.66% 0.41% 0.96%
2026/01/18 12.8% 6.42% 7.24% 4.58% 3.98% 4.32% 4.9% 3.28% 0.39% 0.08%
2026/01/19 9.43% 5.26% 6.48% 5.67% 3.96% 2.97% 2.7% 2.11% 2.74% 5.52%
2026/01/20 8.01% 5.03% 5.02% 4.71% 4.29% 4.1% 3.38% 3.27% 2.57% 2.53%
2026/01/21 9.9% 5.7% 6.19% 4.41% 5.06% 4.64% 2.36% 1.3% 2.79% 2.15%
2026/01/22 9.56% 4.66% 6.01% 4.24% 4.11% 4.93% 2.98% 1.55% 3.56% 3.16%
2026/01/23 8.92% 4.96% 4.74% 4.14% 4.09% 5.05% 2.9% 1.26% 3.61% 4.27%
2026/01/24 10.82% 4.31% 6.07% 6.6% 4.67% 6.12% 5.05% 1.93% 0.41% 0.95%
2026/01/25 9.62% 4.76% 6.03% 4.47% 3.83% 5.65% 3.34% 2.48% 0.36% 0.05%
2026/01/26 8.06% 4.98% 5.06% 4.45% 3.82% 3.57% 4.01% 2.24% 3.03% 0.74%
2026/01/27 8.66% 5.43% 5.72% 5.11% 4.49% 4.39% 2.91% 1.81% 2.29% 2.21%
2026/01/28 9.37% 5.89% 6.53% 4.38% 4.68% 5.22% 2.2% 3.06% 2.14% 3.64%
2026/01/29 9.94% 7.6% 7.14% 3.62% 4.58% 5.33% 2.35% 2.42% 2.27% 2.76%
2026/01/30 8.58% 6.25% 5.5% 3.6% 4.06% 4.37% 2.75% 1.9% 3.56% 2.67%
2026/01/31 10.07% 7.09% 6.63% 5.92% 4.98% 4.87% 3.57% 2.93% 0.71% 0.22%
  • abn-register.com.au
  • abnregistration.com.au
  • abn-registration-australia.com.au
  • lawpath.com.au
  • tradingas.com.au
  • lawconnect.com
  • shine.com.au
  • slatergordon.com.au
  • gerardmaloufpartners.com.au
  • fairworkhelp.com.au

Copyright © Adthena. All rights reserved.

In January 2026, abn-register.com.au led with fluctuating spend, peaking early at 14.13%. abnregistration.com.au and abn-registration-australia.com.au showed steady growth. lawpath.com.au and tradingas.com.au maintained moderate shares. The month concluded with abn-register.com.au still dominant.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 506
2026/01/02 526
2026/01/03 513
2026/01/04 521
2026/01/05 544
2026/01/06 557
2026/01/07 512
2026/01/08 561
2026/01/09 538
2026/01/10 526
2026/01/11 534
2026/01/12 559
2026/01/13 547
2026/01/14 540
2026/01/15 551
2026/01/16 538
2026/01/17 542
2026/01/18 540
2026/01/19 550
2026/01/20 559
2026/01/21 563
2026/01/22 568
2026/01/23 547
2026/01/24 534
2026/01/25 552
2026/01/26 600
2026/01/27 629
2026/01/28 591
2026/01/29 576
2026/01/30 582
2026/01/31 564

Copyright © Adthena. All rights reserved.

January saw a dynamic shift in advertisers, starting at 506 and peaking at 629. The month concluded with a robust 564, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
abnregistration.com.au 1.25%
lawconnect.com 1.12%
monacosolicitors.com.au 0.46%
nsw.gov.au 0.38%
unitedlegal.com.au 0.37%
namecorp.com.au -0.72%
statetrustees.com.au -0.74%
lawpath.com.au -0.9%
fairworkhelp.com.au -0.98%
abn-register.com.au -1.58%

Copyright © Adthena. All rights reserved.

abnregistration.com.au and lawconnect.com saw significant click share growth, gaining 1.25 and 1.12, respectively. Conversely, abn-register.com.au experienced the largest decline, dropping by 1.58.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-register.com.au abnregistration.com.au abn-registration-australia.com.au lawpath.com.au tradingas.com.au lawconnect.com shine.com.au crimecheckaustralia.com.au checked.com.au fairworkhelp.com.au
2026/01/01 15.1% 0% 6.52% 7.02% 3.37% 2.24% 0.11% 2.37% 2.64% 0.02%
2026/01/02 12.35% 0% 7.84% 6.11% 4.38% 2.34% 0.33% 2.49% 2.37% 5.1%
2026/01/03 13.04% 0% 8.04% 7.7% 3.54% 2.33% 0.46% 2.35% 2.23% 4.7%
2026/01/04 12.12% 0% 6.91% 6.27% 3.85% 2.35% 1.62% 2.24% 1.93% 3.74%
2026/01/05 13.62% 2.98% 7.67% 6.85% 4.46% 1.57% 2.1% 1.63% 1.55% 5.11%
2026/01/06 13.13% 3.12% 6.84% 6.47% 4.75% 2.81% 2.98% 1.56% 2.06% 4.57%
2026/01/07 13.22% 0.42% 7.11% 7.63% 4.32% 2.17% 0.17% 2.27% 2.69% 1.54%
2026/01/08 12.81% 6.19% 3.22% 6.91% 4.35% 4.53% 2.12% 1.83% 1.83% 5.66%
2026/01/09 11.43% 6.59% 8.04% 3.6% 4.45% 3.1% 2.98% 1.96% 1.82% 4.06%
2026/01/10 11.26% 5.66% 5.62% 5.55% 4.48% 5.66% 3.59% 2.28% 2.14% 2.74%
2026/01/11 12.87% 6.87% 7.22% 4.9% 4.65% 3.98% 4.12% 2.51% 1.93% 0.1%
2026/01/12 12.82% 7.39% 7.59% 5.65% 4.86% 4.46% 2.49% 1.94% 1.75% 5.66%
2026/01/13 11.71% 5.58% 6.92% 6.42% 5.48% 3.56% 1.95% 2.02% 2.14% 6.58%
2026/01/14 11.62% 7.61% 6.53% 6.43% 5.18% 5.35% 2.14% 1.97% 1.78% 5.61%
2026/01/15 12.14% 6.25% 5.43% 6.45% 5.13% 4.92% 1.54% 2.64% 2.65% 5.74%
2026/01/16 11.45% 6.6% 8.06% 3.57% 4.46% 3.09% 2.98% 1.96% 1.83% 4.06%
2026/01/17 12.32% 5.76% 8.02% 6.49% 5% 4.64% 3.54% 2.2% 2.18% 1.39%
2026/01/18 13.52% 7.04% 7.11% 5.01% 3.77% 4.55% 3.82% 2.21% 2.04% 0.08%
2026/01/19 9.6% 5.89% 6.39% 5.73% 4.2% 3.06% 2.07% 2.35% 2.54% 7.08%
2026/01/20 8.54% 5.61% 5.06% 4.94% 4.58% 4.36% 2.76% 2.65% 2.6% 3.63%
2026/01/21 10.98% 6.46% 6.12% 4.29% 5.13% 4.76% 2.01% 2.35% 2.4% 2.79%
2026/01/22 10.72% 5.51% 6.73% 4.22% 4.39% 5.25% 2.23% 2.13% 2.36% 4%
2026/01/23 9.85% 5.55% 4.74% 4.54% 4.5% 5.8% 1.86% 2.06% 2.23% 5.43%
2026/01/24 11.81% 4.77% 6.03% 6.75% 5.3% 6.99% 3.89% 2.15% 1.91% 1.14%
2026/01/25 10.17% 5.46% 6.04% 4.64% 4.22% 6.41% 2.66% 2.11% 1.7% 0.05%
2026/01/26 8.64% 5.82% 5.12% 4.59% 4.03% 4% 2.93% 1.44% 1.75% 0.85%
2026/01/27 9.28% 6.09% 5.77% 5.07% 4.62% 4.35% 2.46% 1.92% 2.13% 3.03%
2026/01/28 9.89% 6.68% 6.81% 4.51% 4.93% 5.19% 1.8% 2.27% 2.02% 4.46%
2026/01/29 10.63% 8.71% 7.55% 3.55% 4.68% 5.35% 1.74% 2.82% 2.68% 3.4%
2026/01/30 9.51% 7.18% 5.97% 3.71% 4.25% 4.57% 2.19% 3.06% 2.45% 3.32%
2026/01/31 10.88% 7.89% 6.64% 6.21% 5.54% 5.2% 3.54% 2.73% 2.54% 0.51%
  • abn-register.com.au
  • abnregistration.com.au
  • abn-registration-australia.com.au
  • lawpath.com.au
  • tradingas.com.au
  • lawconnect.com
  • shine.com.au
  • crimecheckaustralia.com.au
  • checked.com.au
  • fairworkhelp.com.au

Copyright © Adthena. All rights reserved.

In January 2026, abn-register.com.au started strong with a 15.1% share, but ended at 10.88%. Meanwhile, abnregistration.com.au rose from 2.98% to 7.89%, showing a steady climb. abn-registration-australia.com.au fluctuated, closing at 6.64%. Lawpath.com.au saw a dip mid-month but recovered to 6.21%. Tradingas.com.au maintained stability, finishing at 5.54%. Lawconnect.com improved from 2.24% to 5.2%. Shine.com.au’s share increased from 0.11% to 3.54%. Crimecheckaustralia.com.au ended at 2.73%, while checked.com.au remained steady, closing at 2.54%. Fairworkhelp.com.au had a volatile month, ending at 0.51%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal - Last month
  1. 1
    Check the availability of your Business Name https://www.abn-register.com.au

    Register your ABN, Business Name, and GST Registrations with us! Experience a simpler, safer application process. Quick, reliable, and hassle-free.

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    ABN Registration Australia — Rapid & Reliable Business Name Registration, Secure And Favoured By Leading Businesses.

  3. 3
    ABN Australia - Apply Online or Over the Phone https://www.abnregistration.com.au

    Starting a Business Is More Than Securing Your ABN. So Don't Get Stuck At The First Step.

  4. 4
    Immigration and citizenship https://immi.homeaffairs.gov.au

    Check Eligibility 866 Visa: Fast Processing For Genuine Asylum Seekers Who Need Protection. Free Legal Advice Available For Protection Visa Applicants.

  5. 5
    Register ABN in Minutes - ABN Registration for $50 https://www.lawpath.com.au › abn › registration

    Save Time & Money With Lawpath's ABN Registration And Full Support From Day One.

Copyright © Adthena. All rights reserved.

In the competitive landscape of business registration, advertisers like abn-register.com.au and abn-registration-australia.com.au emphasize simplicity and reliability. Meanwhile, lawpath.com.au highlights cost-effectiveness. The unique proposition of homeaffairs.gov.au focuses on immigration support, offering free legal advice for protection visa applicants.

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