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AUS Services Legal - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 6.85
lawpath.com.au 6.08
abn-registration-australia.com.au 4.1
abnregistration.com.au 3.57
tradingas.com.au 3.55
mauriceblackburn.com.au 3.11
nsw.gov.au 2.77
lawpartners.com.au 2.75
shine.com.au 2.52
checked.com.au 1.84
others 62.86

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In the legal services PPC landscape, ‘others’ dominate with 62.86% click share, while ‘abn-register.com.au’ leads individual domains at 6.85%.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date lawpartners.com.au abn-register.com.au lawpath.com.au abnregistration.com.au abn-registration-australia.com.au tradingas.com.au australianfamilylawyers.com.au fairworkhelp.com.au mauriceblackburn.com.au shine.com.au
2025/04/01 3.92% 3.81% 4.35% 2.61% 3.74% 1.8% 1.97% 1.1% 1.55% 1.42%
2025/04/02 4.82% 4.67% 2.74% 1.9% 3.19% 2.8% 2.07% 4.59% 1.5% 2.74%
2025/04/03 5.18% 2.4% 1.78% 1.47% 1.82% 1.36% 2.97% 4.91% 0.9% 3.05%
2025/04/04 8.05% 3.02% 2.04% 1.87% 2.71% 1.32% 1.9% 3.38% 1.49% 3.49%
2025/04/05 6.38% 7.71% 4.34% 4.52% 3.94% 2.39% 1.66% 0.04% 1.91% 1.97%
2025/04/06 5.31% 5.29% 2.72% 3.61% 5.08% 2.21% 3.06% 0.02% 1.17% 2.39%
2025/04/07 3.69% 6.81% 2.68% 4.27% 5.21% 1.69% 1.16% 4.96% 1.03% 2.02%
2025/04/08 5.18% 3.65% 3.06% 2.08% 3.35% 2.02% 1.43% 3.77% 1.58% 4.52%
2025/04/09 4.12% 6.33% 4.21% 4.44% 4.77% 2.1% 1.19% 3.96% 1.26% 2.86%
2025/04/10 3.9% 5.12% 3.44% 3.41% 3.93% 2.9% 2.34% 3.34% 1.04% 2.1%
2025/04/11 3.2% 5.1% 3.54% 3.35% 3.67% 2.75% 1.42% 1.22% 2.15% 4.19%
2025/04/12 4.4% 4.99% 4.39% 3.71% 6.08% 2.72% 3.3% 0.02% 1.67% 1%
2025/04/13 8.86% 5.26% 3.67% 3.75% 3.43% 2.76% 2.16% 0.01% 0.96% 4.81%
2025/04/14 3.28% 7.69% 3.75% 3.27% 4.84% 3.53% 1.34% 3.13% 1.21% 2.17%
2025/04/15 6.88% 6.56% 3.57% 3.53% 3.95% 3.59% 1.19% 4.07% 1.25% 2.69%
2025/04/16 3.88% 4.82% 4.68% 2.32% 4.64% 3.04% 1.56% 4.77% 2.2% 2.57%
2025/04/17 2.53% 3.34% 3.8% 1.9% 4.25% 2.73% 1.21% 1.83% 1.35% 4.15%
2025/04/18 3.7% 2.88% 1.53% 2.73% 2.73% 1.07% 0.54% 0.02% 4.13% 1.94%
2025/04/19 4.51% 5.95% 5.45% 2.49% 3.51% 2.91% 1.57% 0.01% 3.87% 0.43%
2025/04/20 1.38% 6.4% 5.94% 2.38% 3.68% 4.3% 1.97% 0.02% 2.6% 0.65%
2025/04/21 3.28% 8.15% 4.86% 3.7% 3.82% 4.45% 2.21% 0.01% 1.54% 1.16%
2025/04/22 5.41% 5.23% 3.95% 3.03% 2.26% 2.96% 2.49% 3.45% 2.35% 2.59%
2025/04/23 5.63% 6.41% 4.6% 2.16% 3.71% 2.72% 2.18% 2.87% 2.48% 1.91%
2025/04/24 2.37% 5.59% 3.76% 2.34% 3.11% 2.31% 2.09% 1.58% 2.77% 2.7%
2025/04/25 5.44% 5.8% 4.35% 2.41% 2.47% 2.15% 1.34% 1.12% 2.17% 3.98%
2025/04/26 6.19% 10.1% 8.71% 3.78% 3.9% 4.76% 0.41% 0.03% 0.86% 0.88%
2025/04/27 3.5% 7.49% 5.18% 3.73% 2.84% 3.66% 2.28% 0.02% 2.52% 3.68%
2025/04/28 4.11% 6.64% 4.76% 2.48% 2.62% 3.36% 1.63% 2.27% 2.18% 1.88%
2025/04/29 4.98% 6.01% 3.45% 3.15% 2.08% 2.77% 2.35% 2.61% 3.58% 2.85%
2025/04/30 6.72% 6.33% 4.37% 3.66% 3.04% 2.68% 2.55% 2.45% 2.12% 1.64%

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In April 2025, “lawpartners.com.au” saw fluctuating PPC spend, peaking at 8.86% on April 13. “abn-register.com.au” maintained a steady presence, with a high of 10.1% on April 26. “lawpath.com.au” experienced a notable increase on April 26, reaching 8.71%. “abnregistration.com.au” and “abn-registration-australia.com.au” had consistent, moderate spend shares. “tradingas.com.au” and “australianfamilylawyers.com.au” showed lower, stable trends. “fairworkhelp.com.au” had sporadic spikes, while “mauriceblackburn.com.au” and “shine.com.au” maintained low, steady shares. The month concluded with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 664
2025/04/02 618
2025/04/03 651
2025/04/04 670
2025/04/05 601
2025/04/06 616
2025/04/07 614
2025/04/08 652
2025/04/09 589
2025/04/10 618
2025/04/11 639
2025/04/12 576
2025/04/13 566
2025/04/14 636
2025/04/15 594
2025/04/16 561
2025/04/17 580
2025/04/18 578
2025/04/19 631
2025/04/20 608
2025/04/21 594
2025/04/22 624
2025/04/23 626
2025/04/24 635
2025/04/25 658
2025/04/26 562
2025/04/27 592
2025/04/28 623
2025/04/29 632
2025/04/30 615

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April began with 664 advertisers, fluctuating throughout the month. Peaks on April 4th (670) and April 25th (658) contrasted with a low on April 16th (561). The month concluded with 615 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
abn-register.com.au 1.54%
lawpath.com.au 1.49%
mauriceblackburn.com.au 1.3%
tradingas.com.au 0.83%
turnerfreeman.com.au 0.42%
shine.com.au -0.84%
abn-registration-australia.com.au -1.03%
fairworkhelp.com.au -1.16%
abnfile.com.au -1.48%
nsw.gov.au -1.5%

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In the past month, abn-register.com.au surged with a 1.54% click share increase, while nsw.gov.au faced a 1.5% decline.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date abn-register.com.au lawpath.com.au lawpartners.com.au abnregistration.com.au abn-registration-australia.com.au tradingas.com.au fairworkhelp.com.au abnfile.com.au applyfor-abn.com.au shine.com.au
2025/04/01 4.79% 5.29% 2.57% 3.34% 4.72% 2.44% 1.28% 2.53% 1.43% 0.97%
2025/04/02 5.64% 3.34% 3.35% 2.45% 4.05% 4.01% 5.3% 2.14% 0% 1.74%
2025/04/03 3.21% 2.26% 3.72% 2.05% 2.53% 2.18% 6.53% 1.17% 0.29% 2.03%
2025/04/04 3.68% 2.36% 6.41% 2.52% 3.63% 2.17% 4.46% 1.96% 1.29% 2.74%
2025/04/05 8.47% 4.47% 4.81% 5.35% 4.55% 3.26% 0.03% 3.42% 2.02% 0.93%
2025/04/06 6.51% 3.2% 3.34% 4.32% 6.05% 3.18% 0.02% 3.27% 1.79% 1.71%
2025/04/07 7.29% 3% 2.53% 5.11% 6.22% 2.37% 5.77% 2.83% 2.54% 1.34%
2025/04/08 4.6% 3.64% 4.04% 2.75% 4.45% 3.23% 4.72% 1.72% 0.87% 3.26%
2025/04/09 6.82% 4.15% 4.95% 4.77% 5.17% 2.7% 4.2% 3.68% 3.53% 2.44%
2025/04/10 6.13% 3.88% 2.16% 4.26% 5.23% 4.23% 3.89% 3.23% 1.11% 1.4%
2025/04/11 6.17% 3.97% 2.3% 4.28% 4.8% 3.99% 1.35% 2.66% 1.81% 3.11%
2025/04/12 5.96% 4.87% 2.97% 4.57% 7.44% 3.66% 0.01% 2.04% 1.58% 0.53%
2025/04/13 6.26% 4.15% 5.94% 4.78% 4.33% 3.56% 0.01% 3.29% 2.38% 3.93%
2025/04/14 8.52% 3.99% 1.53% 4.01% 5.7% 4.09% 3.31% 3.75% 2.15% 1.23%
2025/04/15 7.69% 3.9% 4.74% 4.35% 4.6% 4.46% 4.59% 3.49% 2.71% 1.69%
2025/04/16 5.57% 5.3% 2.39% 2.93% 5.61% 3.67% 5.47% 1.91% 0.88% 1.77%
2025/04/17 3.89% 4.28% 1.47% 2.46% 5.31% 3.81% 2.29% 1.35% 1.41% 3.1%
2025/04/18 3.77% 1.86% 2.59% 3.76% 3.85% 1.76% 0.02% 0.9% 0% 1.21%
2025/04/19 7.3% 6.51% 2.8% 3.18% 4.34% 3.97% 0.01% 0.66% 2.05% 0.2%
2025/04/20 7.88% 6.79% 0.8% 2.86% 4.48% 5.4% 0.01% 1.18% 1.58% 0.32%
2025/04/21 9.59% 5.23% 2.08% 4.4% 4.36% 5.44% 0.01% 1.5% 1.1% 0.7%
2025/04/22 6.73% 4.57% 3.26% 3.89% 2.83% 3.8% 4.14% 0.81% 1.3% 1.72%
2025/04/23 8.1% 5.29% 3.69% 2.77% 4.63% 3.66% 3.52% 1.9% 1.33% 1.27%
2025/04/24 7.23% 4.54% 1.22% 3.06% 3.91% 3.37% 1.81% 1.35% 2.72% 2.01%
2025/04/25 7.06% 5.38% 4.06% 3.13% 3.05% 3.08% 1.3% 0.83% 1.4% 3.13%
2025/04/26 11.14% 9.44% 4.49% 4.42% 4.45% 5.65% 0.02% 1.08% 4.58% 0.4%
2025/04/27 9.19% 5.92% 2.22% 4.64% 3.42% 4.7% 0.01% 0.31% 1.95% 2.74%
2025/04/28 8.17% 5.83% 2.78% 3.27% 3.25% 4.42% 2.67% 0.54% 2.43% 1.33%
2025/04/29 7.52% 4.17% 3.32% 4.11% 2.6% 3.73% 3.1% 0.88% 1.83% 2.62%
2025/04/30 7.65% 5.38% 5% 4.61% 3.66% 3.57% 2.78% 2.74% 2.4% 1.01%

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April saw dynamic shifts in PPC impressions. Abn-register.com.au peaked at 11.14% on April 26, while lawpath.com.au surged to 9.44%. Fairworkhelp.com.au fluctuated, ending at 2.78%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    ASIC Business Registration https://www.abn-register.com.au

    Apply for a Business Name — Business Name Registration. Fastest and Easiest Way to Register Your Business Name.

  2. 2
    Apply For ABN Number https://www.abnregistration.com.au

    Register for ABN in 15 minutes — Features Instant Business Name Search & Registration. Live Chat, Phone Support. Start Now!

  3. 3
    Injury Compensation Lawyers - No Win No Fee. Free Advice https://www.lawpartners.com.au › personal-injury › lawyers

    Injured at work, car accident, medical negligence or public place? Free legal advice. Call. We'll get to know you personally, so you'll get...

  4. 4
    ASIC Business Name Register https://www.namecorp.com.au

    Instant Online Registration — Here You Can Register Your Business Name, ABN & Tax Obligations With One Easy Application.

  5. 5
    ASIC Name Registration https://www.tradingas.com.au

    Register Business Name Now — You can check availability and register Australian business name on the ASIC register

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In the competitive landscape of Google PPC, the top-performing ads reveal a focus on business registration and legal services. Advertisers like abn-register.com.au and namecorp.com.au emphasize speed and simplicity in business name registration. Meanwhile, lawpartners.com.au offers personalized legal support with a “No Win No Fee” promise, catering to those seeking injury compensation.

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