AUS Services Legal - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – AUS

Google AI Overview visibility for Services Legal AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.6429968042
72.3570031958
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 6%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 7.92
mauriceblackburn.com.au 7.81
abn-registration-australia.com.au 7.03
lawpath.com.au 5.68
lawpartners.com.au 3.99
lawconnect.com 3.79
abnregistration.com.au 3.74
shine.com.au 3.61
fairworkhelp.com.au 3.41
checked.com.au 3.22
others 49.8
  • abn-register.com.au - 7.92%
  • mauriceblackburn.com.au - 7.81%
  • abn-registration-australia.com.au - 7.03%
  • lawpath.com.au - 5.68%
  • lawpartners.com.au - 3.99%
  • lawconnect.com - 3.79%
  • abnregistration.com.au - 3.74%
  • shine.com.au - 3.61%
  • fairworkhelp.com.au - 3.41%
  • checked.com.au - 3.22%
  • others - 49.8%

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In the legal services PPC landscape, ‘others’ dominate with 49.8% click share, while ‘abn-register.com.au’ leads specific domains at 7.92%.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-registration-australia.com.au lawpartners.com.au mauriceblackburn.com.au abn-register.com.au shine.com.au lawconnect.com lawpath.com.au tradingas.com.au fairworkhelp.com.au abnregistration.com.au
2026/05/01 5.64% 5.52% 3.51% 10.89% 3.71% 3.1% 5.64% 3.66% 7.23% 5.04%
2026/05/02 4.65% 16.79% 3% 11.54% 2.86% 3.5% 6.58% 5.53% 0.38% 5.52%
2026/05/03 4.78% 15.36% 3.46% 8.83% 2.84% 4.98% 8.33% 4.61% 0.02% 3.84%
2026/05/04 4.26% 8.5% 2.57% 12.17% 2.87% 6.28% 4.58% 2.5% 6.35% 5.27%
2026/05/05 5.62% 8.45% 2.88% 11.67% 2.45% 6.61% 3.85% 3.25% 5.84% 6.2%
2026/05/06 6.87% 9.18% 2.73% 11.37% 2.37% 5.58% 4.21% 3.24% 5.98% 7.55%
2026/05/07 6.06% 10.09% 2.22% 8.74% 1.53% 6.06% 3.93% 2.49% 10.75% 6.31%
2026/05/08 4.92% 6.81% 2.82% 9.55% 3.02% 4.36% 6.38% 2.66% 7.34% 5.91%
2026/05/09 5.83% 14.13% 3.63% 10.59% 1.46% 4.66% 6.62% 1.39% 1.99% 6.25%
2026/05/10 6.52% 10.29% 3.5% 11.46% 1.96% 4.55% 5.29% 1.56% 0.03% 6.51%
2026/05/11 5.34% 7.9% 2.57% 11.24% 3.76% 7.12% 5.41% 1.48% 6.13% 4.73%
2026/05/12 4.9% 7.64% 3.52% 9.89% 4.88% 6.71% 2.86% 2.19% 4.18% 4.7%
2026/05/13 4.72% 11.12% 2.96% 3.33% 3.31% 4.41% 3.67% 2.18% 6.25% 4.68%
2026/05/14 5.72% 9.09% 3.98% 4.18% 4.19% 5.22% 4.07% 1.73% 5.62% 4.48%
2026/05/15 6.02% 7.04% 6.29% 5.56% 4.73% 3.88% 2.6% 1.67% 5.97% 5.87%
2026/05/16 10.1% 10.76% 4.37% 8.51% 4.39% 1.33% 5.64% 1.79% 0.93% 6.05%
2026/05/17 8.18% 8.76% 4.88% 8.99% 5.33% 1.58% 5.85% 1.42% 0.03% 6.43%
2026/05/18 8.07% 9.79% 5.16% 8.88% 3.98% 3.86% 1.96% 1.22% 5.25% 7.04%
2026/05/19 7.57% 10.17% 4.04% 7.33% 4.87% 4.12% 2.75% 2.44% 6.95% 1.46%
2026/05/20 6.88% 9.74% 6.57% 2.5% 4.04% 4.23% 2.28% 2.43% 5.32% 5.24%
2026/05/21 6.44% 8.42% 5.09% 2.22% 4.3% 6.12% 2.35% 2.42% 6.44% 6.02%
2026/05/22 8.65% 6.19% 6.84% 5.89% 3.66% 3.6% 3.44% 3.08% 5.06% 2.71%
2026/05/23 10.36% 6.99% 6.81% 8.13% 3.38% 0.73% 5.57% 2.81% 2.34% 0%
2026/05/24 9.73% 9.3% 6.27% 6.95% 4.1% 0.67% 3.4% 3.45% 0.04% 0%
2026/05/25 7.76% 4.91% 7.05% 7.45% 4.45% 3.54% 1.8% 4.3% 5.84% 0%
2026/05/26 9% 5.74% 6.23% 8.47% 4.16% 6.78% 1.04% 3.88% 4.54% 0%
2026/05/27 9.46% 4.54% 6.59% 7.57% 4.84% 5.86% 1.56% 3.67% 4.42% 0%
2026/05/28 9.47% 8.17% 5.95% 7.7% 4.01% 4.41% 1.19% 3.41% 5.09% 3.26%
2026/05/29 8.8% 10.56% 5.2% 7.32% 2.68% 3.69% 1.93% 2.84% 6.72% 1.8%
2026/05/30 9.4% 10.21% 8.02% 7.9% 3.62% 2.11% 2.66% 2.42% 3.75% 0%
2026/05/31 9.42% 9.41% 7.16% 6.96% 4.2% 3.5% 1.96% 1.93% 0.07% 0%
  • abn-registration-australia.com.au
  • lawpartners.com.au
  • mauriceblackburn.com.au
  • abn-register.com.au
  • shine.com.au
  • lawconnect.com
  • lawpath.com.au
  • tradingas.com.au
  • fairworkhelp.com.au
  • abnregistration.com.au

Copyright © Adthena. All rights reserved.

In May 2026, “abn-register.com.au” led PPC spend, peaking early. “lawpartners.com.au” fluctuated, ending strong. “fairworkhelp.com.au” showed erratic trends, finishing low. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 490
2026/05/02 463
2026/05/03 470
2026/05/04 495
2026/05/05 489
2026/05/06 490
2026/05/07 471
2026/05/08 501
2026/05/09 469
2026/05/10 494
2026/05/11 520
2026/05/12 566
2026/05/13 563
2026/05/14 550
2026/05/15 559
2026/05/16 551
2026/05/17 550
2026/05/18 552
2026/05/19 545
2026/05/20 562
2026/05/21 567
2026/05/22 545
2026/05/23 565
2026/05/24 574
2026/05/25 591
2026/05/26 614
2026/05/27 613
2026/05/28 597
2026/05/29 582
2026/05/30 580
2026/05/31 592

Copyright © Adthena. All rights reserved.

May began with 490 advertisers, fluctuating slightly until a significant rise mid-month. By month’s end, advertisers peaked at 614, closing at 592.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
abn-registration-australia.com.au 3.07%
mauriceblackburn.com.au 2.47%
slatergordon.com.au 1.23%
tradingas.com.au 0.87%
shine.com.au 0.83%
homeaffairs.gov.au -1.31%
nsw.gov.au -1.33%
abn-register.com.au -1.75%
lawpath.com.au -2.14%
abnregistration.com.au -3.62%

Copyright © Adthena. All rights reserved.

Mauriceblackburn.com.au and abn-registration-australia.com.au saw significant click share growth, while abnregistration.com.au experienced the largest decline.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-registration-australia.com.au abn-register.com.au mauriceblackburn.com.au lawpartners.com.au shine.com.au lawconnect.com lawpath.com.au tradingas.com.au fairworkhelp.com.au abnregistration.com.au
2026/05/01 6.02% 11.88% 3.68% 2.4% 3.52% 3.92% 6.09% 3.81% 6.93% 6.09%
2026/05/02 5.41% 12.69% 3.15% 8.42% 2.45% 3.54% 8.3% 5.96% 0.55% 6.95%
2026/05/03 5.52% 9.73% 2.82% 6.28% 2.29% 5.89% 10.1% 5.27% 0.03% 4.51%
2026/05/04 4.77% 13.42% 2.44% 3.85% 2.43% 6.95% 5.69% 2.58% 5.54% 6.25%
2026/05/05 6.25% 13.22% 3.39% 3.7% 2.2% 6.84% 4.66% 3.38% 5.44% 7.33%
2026/05/06 7.86% 12.39% 2.15% 3.96% 2.03% 5.9% 4.94% 3.43% 5.37% 8.78%
2026/05/07 6.88% 9.62% 2.02% 5.06% 1.09% 7.06% 5.04% 2.63% 9.67% 7.69%
2026/05/08 5.47% 10.39% 2.63% 3.28% 2.4% 5.16% 7.13% 2.68% 7.17% 6.82%
2026/05/09 6.88% 11.98% 3.41% 7.58% 1.38% 5.02% 7.47% 1.5% 2.14% 7.33%
2026/05/10 7.01% 11.98% 2.93% 6.61% 1.53% 4.75% 5.71% 1.39% 0.03% 7.35%
2026/05/11 6.07% 12.07% 2.15% 3.82% 2.79% 7.19% 6.23% 1.58% 5.69% 5.5%
2026/05/12 5.67% 10.9% 3.41% 3.32% 4.27% 6.93% 3.65% 2.3% 3.96% 5.5%
2026/05/13 5.9% 3.71% 2.55% 5.95% 2.8% 4.73% 4.84% 1.94% 5.53% 5.7%
2026/05/14 6.69% 4.22% 2.83% 5.2% 3.98% 6.26% 4.73% 1.68% 6.11% 5.31%
2026/05/15 7.3% 6.29% 3.8% 3.14% 4.46% 4.23% 3.44% 1.83% 5.56% 7.4%
2026/05/16 11.9% 9.34% 4.02% 5.2% 3.45% 1.58% 6.91% 1.74% 1.02% 7.18%
2026/05/17 9.27% 9.63% 4.22% 4.41% 5.47% 1.4% 6.85% 1.63% 0.04% 7.43%
2026/05/18 9.74% 10.26% 3.62% 3.98% 3.75% 4.62% 2.79% 1.36% 4.77% 8.84%
2026/05/19 9.71% 8.44% 2.71% 5.03% 4.2% 5.29% 3.88% 2.42% 6.96% 1.85%
2026/05/20 8.64% 2.71% 5% 4.6% 3.56% 4.37% 3.25% 2.86% 5.38% 6.81%
2026/05/21 7.88% 2.48% 4.16% 3.03% 4.01% 6.57% 3.37% 2.43% 6.08% 7.29%
2026/05/22 10.73% 6.57% 4.79% 2.44% 3.71% 3.59% 4.54% 3.35% 5.14% 3.49%
2026/05/23 12.96% 9.99% 5.6% 2.76% 2.77% 0.66% 7.14% 3.17% 2.57% 0%
2026/05/24 12.11% 7.9% 5.1% 4.05% 3.58% 0.68% 4.48% 3.7% 0.05% 0%
2026/05/25 9.29% 8.28% 4.88% 2.48% 3.98% 3.74% 2.49% 4.52% 5.73% 0%
2026/05/26 10.66% 9.5% 4.48% 2.45% 3.5% 7.19% 1.41% 4.04% 4.05% 0%
2026/05/27 11.33% 8.56% 4.31% 2.36% 4.47% 6.4% 2.07% 3.93% 4.67% 0%
2026/05/28 11.53% 8.86% 4.63% 3.9% 3.8% 4.84% 1.78% 3.59% 4.93% 3.93%
2026/05/29 11.07% 8.7% 4.31% 6% 2.21% 4.39% 2.87% 3.25% 6.63% 2.23%
2026/05/30 11.59% 9.28% 5.62% 6.08% 2.71% 2.59% 3.73% 2.85% 3.38% 0%
2026/05/31 11.69% 8.15% 6.23% 6.14% 3.59% 3.58% 2.84% 2.25% 0.07% 0%
  • abn-registration-australia.com.au
  • abn-register.com.au
  • mauriceblackburn.com.au
  • lawpartners.com.au
  • shine.com.au
  • lawconnect.com
  • lawpath.com.au
  • tradingas.com.au
  • fairworkhelp.com.au
  • abnregistration.com.au

Copyright © Adthena. All rights reserved.

In May 2026, “abn-registration-australia.com.au” saw a steady rise, peaking at 11.69%. “abn-register.com.au” fluctuated, ending at 8.15%. “mauriceblackburn.com.au” gradually increased, closing at 6.23%. “lawpartners.com.au” had ups and downs, finishing at 6.14%. “shine.com.au” remained stable, ending at 3.59%. “lawconnect.com” experienced volatility, closing at 3.58%. “lawpath.com.au” showed a decline, ending at 2.84%. “tradingas.com.au” decreased, finishing at 2.25%. “abnregistration.com.au” had a mixed month, peaking at 8.84%. “fairworkhelp.com.au” fluctuated, ending at 0.07%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal - Last month
  1. 1
    ABN in 5 minutes - ABN Registration Online - Apply for an ABN https://www.abn-register.com.au

    ABN Register Apply for an ABN. Fastest and Easiest Way to Register Your ABN. Your Registered ABN Is Delivered to Your Email & Phone number by SMS.

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    ABN Registration Australia — Register Your Business Name In Australia Today With ABN Registration Australia. Your Application...

  3. 3
    Apply For ABN Number https://www.abnregistration.com.au

    Apply For ABN in Easy Steps — Our Team Resolves ABN Application Issues. Immediate Email and Phone Access To Our Team.

  4. 4
    Contact Us Today https://www.fairworkhelp.com.au

    Employer Helpline & Advice — Peninsula Gives Free Initial Fair Work Act Based Advice to Employers with Multiple Staff. Empower...

  5. 5
    ASIC Business Name Register - Check Name Availability https://www.namecorp.com.au

    Here You Can Register Your Business Name, ABN & Tax Obligations With One Easy Application.

Copyright © Adthena. All rights reserved.

In the competitive landscape of ABN registration, advertisers emphasize speed and simplicity. “ABN in 5 minutes” promises swift registration, while others highlight seamless application processes and immediate support. Fair Work advice and comprehensive business services also feature prominently, showcasing diverse offerings in the legal services sector.

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