AUS Services Legal - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – AUS

Google AI Overview visibility for Services Legal AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.8031593086
76.1968406914
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 6.41
lawpath.com.au 5.98
abnregistration.com.au 5.85
abn-registration-australia.com.au 5.48
shine.com.au 4.3
mauriceblackburn.com.au 4.16
lawconnect.com 4.11
tradingas.com.au 3.8
nsw.gov.au 3.76
fairworkhelp.com.au 3.37
others 52.78
  • abn-register.com.au - 6.41%
  • lawpath.com.au - 5.98%
  • abnregistration.com.au - 5.85%
  • abn-registration-australia.com.au - 5.48%
  • shine.com.au - 4.3%
  • mauriceblackburn.com.au - 4.16%
  • lawconnect.com - 4.11%
  • tradingas.com.au - 3.8%
  • nsw.gov.au - 3.76%
  • fairworkhelp.com.au - 3.37%
  • others - 52.78%

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In the legal services PPC landscape, ‘others’ dominate with 52.78% click share, while ‘abn-register.com.au’ leads individual domains at 6.41%.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lawpartners.com.au abn-registration-australia.com.au abnregistration.com.au lawconnect.com lawpath.com.au tradingas.com.au shine.com.au fairworkhelp.com.au mauriceblackburn.com.au abn-register.com.au
2026/02/01 0.39% 6.67% 6.72% 4.74% 4.23% 3.84% 5.22% 0.04% 2.52% 10.43%
2026/02/02 1.9% 5.89% 6.67% 4.06% 3.37% 4.38% 1.7% 3.32% 2.23% 9.82%
2026/02/03 1.95% 5.4% 5.07% 4.27% 4.34% 4.04% 3.21% 2.17% 1.74% 7.82%
2026/02/04 3.78% 6.17% 4.97% 4.19% 4.21% 2.09% 2.81% 5.13% 2.52% 9.57%
2026/02/05 3.29% 3.99% 3.57% 4.22% 3.57% 3.43% 3.82% 8.54% 3.02% 6.05%
2026/02/06 3.97% 6.39% 6.34% 4.59% 4.79% 4.27% 2.78% 6.32% 1.45% 7.3%
2026/02/07 3.67% 5.4% 5.77% 8.31% 4.39% 5.13% 3.43% 1.43% 2.11% 8.55%
2026/02/08 5.49% 6.64% 7.2% 5.15% 3.92% 3.87% 4.91% 0.04% 2.47% 7.69%
2026/02/09 3.83% 5.17% 5% 4.66% 3.41% 3% 3.62% 5.04% 2.67% 6.99%
2026/02/10 3.89% 4.83% 6.02% 3.25% 2.9% 4.99% 2.71% 4.73% 2.44% 8.08%
2026/02/11 3.76% 4.32% 5.59% 4.7% 3.91% 5.08% 4.2% 5.63% 2.33% 5.16%
2026/02/12 4.3% 6.4% 4.93% 4.01% 5.36% 4.31% 3.8% 5.47% 2.03% 6.87%
2026/02/13 3.92% 6.32% 6.27% 4.53% 4.73% 4.22% 2.75% 6.25% 1.43% 7.21%
2026/02/14 3.65% 5.38% 5.75% 8.28% 4.37% 5.1% 3.42% 1.42% 2.11% 8.52%
2026/02/15 5.46% 6.6% 7.15% 5.14% 3.9% 3.85% 4.88% 0.04% 2.46% 7.64%
2026/02/16 3.79% 5.12% 4.95% 4.61% 3.38% 2.97% 3.58% 4.98% 2.69% 6.91%
2026/02/17 3.04% 5.44% 5.49% 5.01% 2.88% 4.18% 2.92% 3.61% 3.33% 9.63%
2026/02/18 6.31% 3.43% 5% 5.55% 3.62% 3.76% 2.76% 5.16% 3.98% 7.34%
2026/02/19 2.83% 6.87% 6.28% 7.64% 4% 4.58% 2.9% 5.29% 3.57% 8.31%
2026/02/20 3.77% 5.31% 6.35% 8.41% 4.15% 3.47% 3.17% 2.55% 2.43% 10.58%
2026/02/21 8.35% 8.01% 8.49% 5.5% 4.55% 4.36% 3.6% 3.41% 2.67% 10.96%
2026/02/22 9.36% 7.45% 9.49% 4.92% 4.7% 5.28% 4.76% 0.06% 2.66% 10.17%
2026/02/23 5.36% 6.58% 7.73% 4.17% 2.66% 4.21% 3.33% 4.05% 2.84% 9.38%
2026/02/24 4.73% 9.74% 6.41% 4.49% 5.26% 5.05% 2.86% 5.06% 1.91% 2.47%
2026/02/25 6.85% 9.09% 5.59% 5.64% 6.35% 4.22% 3.07% 5.58% 2.24% 0.02%
2026/02/26 6.77% 8.51% 6.34% 4.12% 4.5% 4.02% 3.25% 6.98% 1.99% 0.02%
2026/02/27 13.48% 7.64% 7.15% 4.12% 4.54% 5.33% 3.5% 4.07% 2.9% 0.03%
2026/02/28 10.34% 9.89% 7.55% 5.74% 5.64% 4.99% 3.79% 3.45% 2.83% 0.02%
  • lawpartners.com.au
  • abn-registration-australia.com.au
  • abnregistration.com.au
  • lawconnect.com
  • lawpath.com.au
  • tradingas.com.au
  • shine.com.au
  • fairworkhelp.com.au
  • mauriceblackburn.com.au
  • abn-register.com.au

Copyright © Adthena. All rights reserved.

In February 2026, “lawpartners.com.au” saw a dramatic rise, peaking at 13.48% on the 27th. “abn-register.com.au” led early but plummeted to 0.02% by month’s end.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 561
2026/02/02 566
2026/02/03 629
2026/02/04 562
2026/02/05 557
2026/02/06 542
2026/02/07 524
2026/02/08 526
2026/02/09 564
2026/02/10 555
2026/02/11 541
2026/02/12 553
2026/02/13 542
2026/02/14 524
2026/02/15 526
2026/02/16 564
2026/02/17 519
2026/02/18 505
2026/02/19 536
2026/02/20 500
2026/02/21 517
2026/02/22 495
2026/02/23 546
2026/02/24 546
2026/02/25 545
2026/02/26 534
2026/02/27 519
2026/02/28 498

Copyright © Adthena. All rights reserved.

February began with 561 advertisers, peaking at 629 on the 3rd. A decline followed, reaching 495 by the 22nd. The month concluded with 498 advertisers, reflecting a downward trend.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
abn-registration-australia.com.au 1.51%
mauriceblackburn.com.au 1.18%
lawpartners.com.au 1.03%
abnregistration.com.au 0.81%
lawpath.com.au 0.52%
brydens.com.au -0.36%
peninsulagrouplimited.com.au -0.43%
shine.com.au -0.54%
gatheredhere.com.au -0.98%
abn-register.com.au -1.7%

Copyright © Adthena. All rights reserved.

Mauriceblackburn.com.au and abn-registration-australia.com.au lead with click share gains, while abn-register.com.au faces the steepest decline.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-registration-australia.com.au abnregistration.com.au lawpath.com.au lawconnect.com lawpartners.com.au tradingas.com.au fairworkhelp.com.au shine.com.au checked.com.au abn-register.com.au
2026/02/01 6.6% 7.81% 4.27% 5.66% 0.12% 3.98% 0.04% 3.72% 2.57% 11.77%
2026/02/02 6.2% 7.45% 3.54% 4.92% 1.3% 4.38% 3.68% 1.43% 1.72% 10.9%
2026/02/03 5.58% 5.97% 4.88% 4.35% 1.55% 4.06% 2.98% 2.78% 2.05% 8.74%
2026/02/04 6.6% 5.73% 4.71% 4.82% 1.85% 2.16% 6.42% 2.4% 2.04% 10.4%
2026/02/05 4.09% 4.03% 4.04% 4.44% 1.94% 3.52% 10.09% 2.93% 3.01% 6.31%
2026/02/06 6.53% 7.18% 5.33% 4.54% 2.33% 4.18% 7.55% 2.01% 2.58% 7.81%
2026/02/07 5.34% 6.35% 4.83% 9.2% 2.55% 4.81% 1.59% 2.91% 2.55% 9.21%
2026/02/08 7.05% 8.08% 4.45% 5.92% 4.13% 3.78% 0.04% 3.73% 2.55% 8.74%
2026/02/09 5.31% 5.77% 3.92% 4.7% 2.33% 3.23% 6.15% 2.75% 2.05% 7.81%
2026/02/10 4.94% 7% 3.34% 3.13% 2.56% 4.87% 5.76% 2.51% 2.43% 9.04%
2026/02/11 4.54% 6.54% 4.6% 4.77% 2.53% 5.16% 6.93% 3.05% 2.4% 5.61%
2026/02/12 6.46% 5.59% 5.67% 4.74% 3.07% 4.4% 6.88% 3.06% 1.98% 7.22%
2026/02/13 6.53% 7.18% 5.33% 4.54% 2.33% 4.18% 7.55% 2.01% 2.58% 7.81%
2026/02/14 5.34% 6.35% 4.83% 9.2% 2.55% 4.81% 1.59% 2.91% 2.55% 9.21%
2026/02/15 7.05% 8.08% 4.45% 5.92% 4.13% 3.78% 0.04% 3.73% 2.55% 8.74%
2026/02/16 5.31% 5.77% 3.92% 4.7% 2.33% 3.23% 6.15% 2.75% 2.05% 7.81%
2026/02/17 5.76% 6.02% 3.33% 5.47% 2.45% 4.27% 5.25% 2.5% 1.85% 10.74%
2026/02/18 3.39% 5.37% 4.19% 5.72% 2.74% 3.66% 6.4% 2.42% 1.88% 8.4%
2026/02/19 7.39% 6.68% 4.94% 7.52% 1.51% 4.49% 6.32% 2.6% 2.28% 10.96%
2026/02/20 6.1% 7.15% 4.5% 8.47% 1.33% 3.55% 3.12% 2.38% 2.54% 12.82%
2026/02/21 8.51% 9.32% 5.25% 6.04% 3.7% 4.02% 4.13% 2.94% 2.11% 11.94%
2026/02/22 8.28% 10.48% 5.58% 5.79% 4.27% 5.19% 0.06% 3.84% 1.81% 11.31%
2026/02/23 7.07% 8.32% 3.16% 4.46% 2.78% 4.1% 5.37% 2.85% 2.06% 10.48%
2026/02/24 10.43% 7.06% 5.89% 4.65% 2.81% 5.06% 6.33% 2.19% 1.81% 2.74%
2026/02/25 9.93% 6.24% 7.07% 5.74% 3.36% 4.26% 7.12% 2.68% 2.3% 0.02%
2026/02/26 9.49% 7.2% 5.05% 4.87% 3.92% 4.06% 8.84% 2.72% 2.26% 0.02%
2026/02/27 8.46% 8.65% 5.56% 5.33% 6.85% 5.32% 5.47% 2.76% 2.6% 0.03%
2026/02/28 10.82% 8.6% 6.62% 6.45% 5.82% 5.1% 4.34% 3.08% 2.72% 0.02%
  • abn-registration-australia.com.au
  • abnregistration.com.au
  • lawpath.com.au
  • lawconnect.com
  • lawpartners.com.au
  • tradingas.com.au
  • fairworkhelp.com.au
  • shine.com.au
  • checked.com.au
  • abn-register.com.au

Copyright © Adthena. All rights reserved.

In February 2026, abn-register.com.au led with a peak impression share of 12.82% on the 20th. abn-registration-australia.com.au and abnregistration.com.au followed closely. The month ended with abn-register.com.au dropping to 0.02%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal - Last month
  1. 1
    Apply for ABN Number - Online ABN Registration https://www.abn-register.com.au › registration › form

    Get your personal Australian Business Number in 5 minutes time

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    ABN Registration Australia — Register Your Business Name In Australia Today With ABN Registration Australia. Rapid & Reliable...

  3. 3
    Apply For ABN Number https://www.abnregistration.com.au

    Register ABN in One Form — Our Team Resolves ABN Application Issues. Immediate Email and Phone Access To Our Team.

  4. 4
    Immigration and citizenship https://immi.homeaffairs.gov.au

    Check Eligibility 866 Visa: Fast Processing For Genuine Asylum Seekers Who Need Protection. Free Legal Advice Available For Protection Visa Applicants. Consult A Specialist Today.

  5. 5
    Register ABN in Minutes - ABN Registration for $50 https://www.lawpath.com.au › abn › registration

    Save Time & Money With Lawpath's ABN Registration And Full Support From Day One.

Copyright © Adthena. All rights reserved.

In the competitive landscape of ABN registration, advertisers emphasize speed and reliability. “abn-register.com.au” promises a swift 5-minute process, while “abn-registration-australia.com.au” highlights rapid service. “abnregistration.com.au” offers immediate support, and “lawpath.com.au” combines affordability with comprehensive assistance. Meanwhile, “homeaffairs.gov.au” focuses on immigration, offering fast processing and free legal advice.

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