AUS Services Legal - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – AUS

Google AI Overview visibility for Services Legal AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.2521249281
79.7478750719
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 25%

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Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 7.92
mauriceblackburn.com.au 5.57
lawpath.com.au 5.15
abnregistration.com.au 4.49
abn-registration-australia.com.au 3.55
shine.com.au 3.54
tradingas.com.au 2.78
lawpartners.com.au 2.56
slatergordon.com.au 2.14
willed.com.au 2.13
others 60.17
  • abn-register.com.au - 7.92%
  • mauriceblackburn.com.au - 5.57%
  • lawpath.com.au - 5.15%
  • abnregistration.com.au - 4.49%
  • abn-registration-australia.com.au - 3.55%
  • shine.com.au - 3.54%
  • tradingas.com.au - 2.78%
  • lawpartners.com.au - 2.56%
  • slatergordon.com.au - 2.14%
  • willed.com.au - 2.13%
  • others - 60.17%

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In the legal services PPC landscape, ‘abn-register.com.au’ leads with 7.92% click share, while ‘others’ dominate at 60.17%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-register.com.au lawpartners.com.au slatergordon.com.au shine.com.au mauriceblackburn.com.au lawpath.com.au abnregistration.com.au abn-registration-australia.com.au tradingas.com.au gerardmaloufpartners.com.au
2025/11/01 6.46% 5.21% 4.68% 5.5% 4.08% 4.48% 3.8% 3.08% 1.96% 1.21%
2025/11/02 6.84% 4.89% 5.2% 5.3% 3.56% 3.92% 4.09% 3.52% 2.36% 1.06%
2025/11/03 5.78% 4.19% 3.32% 4.41% 3.42% 3.16% 3.62% 3.13% 2.34% 4.03%
2025/11/04 5.64% 2.9% 2.87% 3.81% 3.64% 3.73% 3.97% 1.99% 2.5% 4.18%
2025/11/05 6.79% 3.6% 3.01% 3.54% 2.97% 3.76% 4.28% 2.35% 2.74% 4.49%
2025/11/06 5.56% 3.56% 2.52% 3.81% 3.35% 3.39% 3.1% 3.05% 2.87% 3.65%
2025/11/07 5.67% 2.96% 2.46% 2.71% 3.45% 3.33% 3.35% 3.05% 2.3% 5.07%
2025/11/08 7.09% 4.68% 3.15% 5.89% 4.25% 3.82% 3.89% 2.98% 2.61% 0.51%
2025/11/09 6.02% 5.08% 3.72% 4.94% 3.79% 3.11% 3.82% 3.01% 2.36% 0.5%
2025/11/10 5.7% 3.95% 2.53% 3.67% 4.15% 2.87% 3.24% 3.04% 2.4% 3.86%
2025/11/11 5.96% 3.3% 2.88% 3.03% 3.72% 3.06% 3.66% 2.72% 2.48% 4.19%
2025/11/12 5.86% 4.18% 2.32% 3.35% 3.83% 2.18% 2.67% 3.12% 2.52% 4.27%
2025/11/13 5.96% 3.55% 2.57% 3.54% 3.53% 2.93% 3.27% 2.74% 2.48% 4.16%
2025/11/14 5.42% 3.11% 3.66% 4.14% 4.09% 2.08% 3.58% 2.81% 2.2% 4.48%
2025/11/15 5.59% 5.35% 3.84% 4.41% 4.73% 3.34% 3.26% 2.94% 2.26% 1.74%
2025/11/16 6.09% 5.38% 4.52% 3.96% 3.84% 3.33% 3.3% 1.84% 2.21% 1.88%
2025/11/17 4.52% 4.51% 2.91% 2.97% 4.02% 2.41% 2.37% 1.96% 1.67% 3.37%
2025/11/18 6.01% 4.21% 3.49% 3.42% 4.19% 3.24% 2.88% 2.64% 1.6% 3.5%
2025/11/19 5.75% 2.91% 3.86% 3.44% 3.76% 2.05% 3.26% 2.92% 1.71% 3.42%
2025/11/20 5.05% 3.36% 3.87% 2.65% 3.99% 2.23% 2.49% 2.06% 2.13% 3.09%
2025/11/21 4.91% 3.07% 3.66% 2.9% 4.14% 2.25% 2.79% 1.81% 1.53% 3.31%
2025/11/22 6.72% 5.3% 3.48% 3.78% 4.16% 3.54% 3.39% 3.34% 1.97% 1.69%
2025/11/23 6.7% 4.78% 4.68% 4.34% 4.4% 3.31% 3.23% 2.18% 1.48% 1.5%
2025/11/24 6.7% 4.19% 3.58% 3.04% 4.32% 2.67% 3.36% 2.81% 2.38% 3.34%
2025/11/25 5.97% 4.65% 4.03% 2.61% 3.79% 3.2% 2.58% 3.26% 1.94% 3.05%
2025/11/26 4.92% 5% 4.17% 3.64% 3.83% 3.56% 2.4% 1.79% 1.64% 3.72%
2025/11/27 4.68% 4.83% 3.38% 2.97% 3.46% 4.23% 2.72% 1.71% 1.34% 2.78%
2025/11/28 5.05% 6.29% 3.67% 2.71% 3.67% 3.3% 3.05% 1.68% 2.2% 3.26%
2025/11/29 6.26% 6.5% 4.94% 3.83% 3.83% 3.7% 4.04% 3.12% 2.05% 1.32%
2025/11/30 6.57% 5.7% 5.13% 3.96% 3.75% 2.92% 2.89% 2.59% 2.27% 1.21%
  • abn-register.com.au
  • lawpartners.com.au
  • slatergordon.com.au
  • shine.com.au
  • mauriceblackburn.com.au
  • lawpath.com.au
  • abnregistration.com.au
  • abn-registration-australia.com.au
  • tradingas.com.au
  • gerardmaloufpartners.com.au

Copyright © Adthena. All rights reserved.

In November 2025, abn-register.com.au led with fluctuating spend shares, peaking at 7.09%. Lawpartners.com.au and slatergordon.com.au showed varied trends, while shine.com.au and mauriceblackburn.com.au maintained moderate shares. Gerardmaloufpartners.com.au experienced significant volatility.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 585
2025/11/02 577
2025/11/03 616
2025/11/04 589
2025/11/05 603
2025/11/06 589
2025/11/07 605
2025/11/08 592
2025/11/09 590
2025/11/10 611
2025/11/11 601
2025/11/12 601
2025/11/13 611
2025/11/14 608
2025/11/15 589
2025/11/16 583
2025/11/17 617
2025/11/18 597
2025/11/19 595
2025/11/20 595
2025/11/21 596
2025/11/22 583
2025/11/23 586
2025/11/24 596
2025/11/25 600
2025/11/26 598
2025/11/27 590
2025/11/28 589
2025/11/29 574
2025/11/30 563

Copyright © Adthena. All rights reserved.

November saw fluctuating advertiser numbers, peaking at 617 on the 17th. The month concluded with a decline, ending at 563.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
slatergordon.com.au 0.78%
willed.com.au 0.74%
unifiedlawyers.com.au 0.63%
delaneyrobertsfamilylawyers.com.au 0.49%
lawpartners.com.au 0.43%
australianfamilylawyers.com.au -0.52%
shine.com.au -0.62%
abnregistration.com.au -0.64%
tradingas.com.au -0.75%
applyfor-abn.com.au -0.82%

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In the legal sector, slatergordon.com.au surged with a 0.78 increase, while applyfor-abn.com.au faced a -0.82 decline.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-register.com.au abnregistration.com.au lawpath.com.au abn-registration-australia.com.au lawpartners.com.au slatergordon.com.au tradingas.com.au shine.com.au mauriceblackburn.com.au fairworkhelp.com.au
2025/11/01 8.82% 5.07% 6.05% 4.06% 3.46% 2.26% 2.48% 4.46% 3.76% 0.67%
2025/11/02 9.28% 5.46% 5.22% 4.8% 3.66% 2.76% 2.92% 4.05% 3.13% 0.04%
2025/11/03 8.19% 4.95% 4.26% 4.25% 2.02% 1.95% 3.22% 3.53% 3.17% 2.15%
2025/11/04 7.82% 5.41% 5.1% 2.72% 1.61% 1.61% 3.41% 3.19% 2.91% 2.57%
2025/11/05 9.24% 5.7% 4.78% 3.1% 2.36% 1.65% 3.46% 2.97% 2.72% 3.06%
2025/11/06 7.67% 4.22% 4.39% 4.11% 2.23% 1.37% 3.82% 2.98% 3.07% 2.21%
2025/11/07 7.92% 4.5% 4.66% 4.07% 1.78% 1.32% 3.08% 2.16% 2.78% 1.92%
2025/11/08 9.75% 5.31% 5.12% 3.91% 3.02% 1.42% 3.53% 4.59% 3.33% 2.02%
2025/11/09 8.28% 5.05% 4.05% 3.91% 2.92% 2.01% 3.11% 4.23% 3.52% 0.04%
2025/11/10 8.21% 4.44% 3.9% 4.22% 2.6% 1.38% 3.2% 2.63% 3.63% 3.91%
2025/11/11 8.82% 5.29% 4.16% 3.86% 1.76% 1.77% 3.43% 2.18% 3.1% 2.86%
2025/11/12 8.65% 3.85% 2.89% 4.38% 1.72% 1.33% 3.57% 2.71% 3.65% 4.22%
2025/11/13 8.54% 4.65% 4.11% 3.85% 1.99% 1.3% 3.47% 2.89% 2.87% 3.79%
2025/11/14 8.02% 5.17% 3.06% 4.01% 1.77% 2.02% 3.2% 3.28% 3.46% 2.49%
2025/11/15 8.32% 4.77% 4.54% 4.29% 3.88% 2.2% 3.28% 3.46% 4.07% 1.06%
2025/11/16 8.92% 4.7% 4.56% 2.66% 3.61% 2.98% 3.16% 3.24% 3.45% 0.06%
2025/11/17 6.86% 3.51% 3.41% 2.9% 2.26% 1.84% 2.48% 2.2% 3.76% 4.05%
2025/11/18 8.99% 4.19% 4.57% 3.79% 2.2% 2.31% 2.2% 2.8% 3.61% 3.31%
2025/11/19 8.31% 4.65% 2.86% 4.18% 1.63% 2.39% 2.42% 2.75% 3.16% 3.55%
2025/11/20 7.43% 3.62% 3.12% 2.94% 2.31% 2.13% 3.08% 1.99% 3.41% 3.73%
2025/11/21 7.37% 4.09% 3.26% 2.64% 1.77% 2.36% 2.16% 2.12% 3.55% 3.97%
2025/11/22 9.74% 4.82% 4.8% 4.69% 3.38% 2.3% 2.78% 2.78% 3.83% 0.69%
2025/11/23 9.78% 4.72% 4.37% 3.08% 3.04% 3.04% 2.18% 3.03% 3.39% 0.07%
2025/11/24 9.59% 4.68% 3.68% 3.93% 2.63% 2.2% 3.2% 2.22% 3.76% 2.93%
2025/11/25 8.96% 3.68% 4.38% 4.61% 2.85% 2.2% 2.7% 2.19% 3.54% 2.87%
2025/11/26 7.32% 3.51% 4.98% 2.53% 3.11% 2.39% 2.27% 2.84% 3.55% 3.44%
2025/11/27 6.93% 3.91% 5.83% 2.41% 3.17% 2.22% 1.76% 2.17% 2.88% 4.57%
2025/11/28 7.39% 4.46% 4.75% 2.51% 3.45% 2.28% 2.84% 2.24% 3.14% 3.08%
2025/11/29 8.74% 5.62% 5.07% 4.22% 3.72% 3.09% 2.62% 2.81% 3% 0.81%
2025/11/30 9.21% 4.03% 3.95% 3.58% 3.52% 3.52% 3.13% 3.08% 2.98% 0.07%
  • abn-register.com.au
  • abnregistration.com.au
  • lawpath.com.au
  • abn-registration-australia.com.au
  • lawpartners.com.au
  • slatergordon.com.au
  • tradingas.com.au
  • shine.com.au
  • mauriceblackburn.com.au
  • fairworkhelp.com.au

Copyright © Adthena. All rights reserved.

In November 2025, abn-register.com.au led with fluctuating impressions, peaking mid-month. abnregistration.com.au and lawpath.com.au showed consistent activity, while fairworkhelp.com.au had sporadic spikes. The month concluded with abn-register.com.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal - Last month
  1. 1
    ASIC Business Registration https://www.abn-register.com.au

    Apply for a Business Name — Business Name Registration. Fastest and Easiest Way to Register Your Business Name. Find out...

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au

    ABN Registration Australia — Rapid & Reliable Business Name Registration, Secure And Favoured By Leading Businesses.

  3. 3
    ABN Australia https://www.abnregistration.com.au

    Apply Online or Over the Phone — Starting a Business Is More Than Securing Your ABN. So Don't Get Stuck At The First Step. Expert...

  4. 4
    Family Law Specialists | Award Winning Legal Experts https://www.aitken.com.au

    We Have A Compassionate Team Of Lawyers Here To Support You. Get A Case Evaluation Today. Comprehensive Legal Support for Family Matters. Get In Touch To Hear How We Can Help You.

  5. 5
    ASIC Name Registration https://www.tradingas.com.au

    A.S.I.C. Name Registration — You can check availability and register Australian business name on the ASIC register

Copyright © Adthena. All rights reserved.

In the competitive landscape of business registration and legal services, advertisers like abn-register.com.au and abn-registration-australia.com.au emphasize speed and reliability. Meanwhile, aitken.com.au stands out with compassionate legal support, showcasing a human touch in family law.

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