AUS Services Legal - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – AUS

Google AI Overview visibility for Services Legal AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.6619814369
76.3380185631
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 AUS Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abn-register.com.au 10.25
lawpath.com.au 6.58
abn-registration-australia.com.au 4.29
tradingas.com.au 3.58
mauriceblackburn.com.au 3.49
abnregistration.com.au 3.34
auspost.com.au 3.02
willed.com.au 3
nsw.gov.au 2.88
checked.com.au 2.57
others 57
  • abn-register.com.au - 10.25%
  • lawpath.com.au - 6.58%
  • abn-registration-australia.com.au - 4.29%
  • tradingas.com.au - 3.58%
  • mauriceblackburn.com.au - 3.49%
  • abnregistration.com.au - 3.34%
  • auspost.com.au - 3.02%
  • willed.com.au - 3%
  • nsw.gov.au - 2.88%
  • checked.com.au - 2.57%
  • others - 57%

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In the legal services PPC landscape, ‘abn-register.com.au’ leads with 10.25% click share, while ‘others’ dominate at 57.00%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date abn-register.com.au lawpath.com.au abn-registration-australia.com.au tradingas.com.au slatergordon.com.au gerardmaloufpartners.com.au lawconnect.com fairworkhelp.com.au mauriceblackburn.com.au abnregistration.com.au
2025/12/01 10.81% 4.77% 5.59% 4.52% 2.87% 3.24% 0.56% 4.57% 2.14% 3.33%
2025/12/02 10.58% 4.95% 3.91% 4.72% 1.66% 2.43% 0.67% 5.33% 2.29% 4.51%
2025/12/03 9% 4.12% 4.49% 4.42% 1.66% 4.01% 0.41% 4.72% 1.78% 3.55%
2025/12/04 9.27% 3.89% 3.9% 4.79% 1.93% 4.32% 0.18% 3.79% 1.85% 4.06%
2025/12/05 9.77% 4.7% 4.55% 4.4% 1.77% 3.51% 0.86% 4.08% 2.25% 4.37%
2025/12/06 11.12% 4.92% 4.27% 4.35% 1.6% 0.58% 2.12% 1.77% 2.73% 4.26%
2025/12/07 10.83% 4.85% 5.2% 3.47% 1.18% 0.59% 3.43% 0.07% 2.59% 5.3%
2025/12/08 10.05% 3.59% 3.89% 4.59% 1.25% 2.68% 2.31% 2.75% 2.19% 4.12%
2025/12/09 10.07% 6.44% 5.05% 4.44% 1.28% 3.09% 1.53% 3.2% 1.83% 3.44%
2025/12/10 9.32% 5.1% 3.77% 4.53% 1.68% 3.71% 1.16% 2.57% 1.74% 3.27%
2025/12/11 10.55% 4.85% 2.85% 4.16% 2.23% 3.62% 1.36% 2.57% 2.45% 4.34%
2025/12/12 7.46% 4.53% 2.52% 3.64% 2.69% 3.43% 2.67% 4.34% 2.36% 4.15%
2025/12/13 10.6% 4.78% 3.22% 3.98% 2.41% 0.59% 4.35% 1.63% 2.67% 4.61%
2025/12/14 10.46% 3.93% 4.15% 2.98% 2.34% 0.5% 4.31% 0.04% 2.75% 4.67%
2025/12/15 8.79% 3.67% 3.92% 2.74% 1.98% 2.65% 2.33% 3.46% 2.22% 3.99%
2025/12/16 8.98% 5.07% 3.82% 3.29% 1.97% 2.46% 3.07% 2.3% 2.44% 3.98%
2025/12/17 8.1% 5.18% 3.03% 3.44% 3.03% 2.97% 2.35% 3.84% 2.31% 3.36%
2025/12/18 9.5% 4.78% 4.17% 3.39% 2.75% 2.57% 3.75% 2.4% 2.73% 3.9%
2025/12/19 9.56% 4.37% 3.54% 4.13% 2.31% 3.56% 2.95% 2.55% 2.14% 3.33%
2025/12/20 12.14% 5.66% 3.95% 3.27% 3.3% 0.58% 4.54% 0.06% 2.01% 7.08%
2025/12/21 12.16% 4.84% 4.27% 3.39% 3.96% 0.54% 4.31% 0.05% 2.88% 6.26%
2025/12/22 10.37% 4.52% 4.17% 3.73% 2.31% 3.01% 3.67% 3.59% 1.5% 3.25%
2025/12/23 9.2% 4.32% 4.17% 3.07% 3.67% 3.37% 2.28% 2.34% 1.81% 4.19%
2025/12/24 10.72% 6.16% 5.75% 3.17% 3.51% 2.66% 3.05% 3.43% 1.89% 0.28%
2025/12/25 9.91% 4.56% 5.13% 2.94% 3.28% 3.06% 3.67% 0.03% 1.67% 0%
2025/12/26 12.08% 5.84% 4.41% 3% 3.53% 3.13% 1.95% 0.03% 1.57% 0%
2025/12/27 12.91% 7.06% 5.42% 2.88% 4.83% 0.65% 2.2% 0.02% 2.04% 0.34%
2025/12/28 12.38% 7.87% 6.1% 2.43% 4.91% 0.62% 1.6% 0.02% 2.94% 0.41%
2025/12/29 9.97% 6.1% 5.2% 2.77% 5.35% 2.29% 1.65% 2.65% 1.97% 1.38%
2025/12/30 11.13% 6.15% 6.05% 3.53% 3.18% 1.93% 1.51% 2.04% 1.3% 2.64%
2025/12/31 11.37% 6.37% 6.23% 4.3% 3.4% 2.34% 2.04% 1.71% 1.59% 0.43%
  • abn-register.com.au
  • lawpath.com.au
  • abn-registration-australia.com.au
  • tradingas.com.au
  • slatergordon.com.au
  • gerardmaloufpartners.com.au
  • lawconnect.com
  • fairworkhelp.com.au
  • mauriceblackburn.com.au
  • abnregistration.com.au

Copyright © Adthena. All rights reserved.

December saw dynamic shifts in PPC spend share. Abn-register.com.au led with peaks mid-month, while lawpath.com.au surged late. Abn-registration-australia.com.au and tradingas.com.au showed steady growth. The month concluded with diverse performances across domains.

Market Exposure

Competitor Count for AUS Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 583
2025/12/02 570
2025/12/03 566
2025/12/04 600
2025/12/05 600
2025/12/06 582
2025/12/07 578
2025/12/08 596
2025/12/09 591
2025/12/10 598
2025/12/11 598
2025/12/12 606
2025/12/13 572
2025/12/14 550
2025/12/15 623
2025/12/16 582
2025/12/17 578
2025/12/18 556
2025/12/19 563
2025/12/20 550
2025/12/21 549
2025/12/22 579
2025/12/23 581
2025/12/24 593
2025/12/25 548
2025/12/26 548
2025/12/27 537
2025/12/28 540
2025/12/29 542
2025/12/30 536
2025/12/31 512

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 623 mid-month, then declining to 512 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
abn-register.com.au 1.35%
slatergordon.com.au 1.34%
abn-registration-australia.com.au 1.09%
lawpath.com.au 0.96%
nsw.gov.au 0.55%
mauriceblackburn.com.au -0.82%
fairworkhelp.com.au -0.87%
shine.com.au -1.31%
lawpartners.com.au -1.35%
abnregistration.com.au -1.79%

Copyright © Adthena. All rights reserved.

In the past month, ‘abn-register.com.au’ and ‘slatergordon.com.au’ saw significant click share increases, while ‘abnregistration.com.au’ and ‘lawpartners.com.au’ experienced notable declines.

Campaign Efficiency

AUS Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abn-register.com.au lawpath.com.au abn-registration-australia.com.au tradingas.com.au checked.com.au lawconnect.com crimecheckaustralia.com.au fairworkhelp.com.au willed.com.au abnregistration.com.au
2025/12/01 13.45% 5.99% 6.88% 5.2% 1.81% 0.7% 1.66% 5.9% 2.73% 4.09%
2025/12/02 12.03% 5.6% 4.19% 5.12% 1.8% 0.7% 1.6% 6.27% 3.11% 5.26%
2025/12/03 10.54% 4.85% 4.82% 4.71% 1.76% 0.45% 1.45% 5.98% 3.64% 4.14%
2025/12/04 10.13% 4.49% 4.07% 4.89% 2.39% 0.21% 2.36% 4.37% 2.81% 4.38%
2025/12/05 9.77% 5.12% 4.82% 4.27% 2.23% 1.74% 2.1% 4.54% 2.98% 4.37%
2025/12/06 11.49% 5.23% 4.47% 4.06% 2.24% 3.2% 2.28% 1.92% 3.22% 4.47%
2025/12/07 11.41% 5.12% 5.35% 3.28% 1.99% 4.82% 1.75% 0.07% 3.21% 5.6%
2025/12/08 11.12% 3.86% 4.15% 4.77% 2.23% 2.76% 1.78% 3.16% 3.26% 4.48%
2025/12/09 11.04% 7.23% 5.29% 4.41% 2.08% 2.18% 1.65% 3.88% 2.36% 3.76%
2025/12/10 10.35% 5.81% 4.02% 4.54% 2.16% 1.82% 1.69% 3.1% 3.2% 3.53%
2025/12/11 11.46% 5.5% 2.91% 4.28% 2.28% 1.55% 2.12% 3.12% 2.92% 4.91%
2025/12/12 8.17% 5.01% 2.64% 3.85% 2.42% 3.13% 1.93% 4.92% 2.67% 4.45%
2025/12/13 11.51% 5.32% 3.16% 3.89% 2.02% 4.93% 1.65% 2.03% 2.53% 5.1%
2025/12/14 11.17% 4.24% 4.32% 2.78% 1.96% 5.14% 1.85% 0.04% 2.24% 5.2%
2025/12/15 9.72% 4.11% 4.07% 2.68% 1.76% 3.26% 1.45% 3.68% 2.38% 4.38%
2025/12/16 10.17% 5.78% 4.16% 3.3% 2.2% 3.36% 1.82% 2.83% 2.24% 4.52%
2025/12/17 9.2% 5.89% 3.2% 3.54% 2.31% 2.82% 2.36% 4.64% 1.8% 3.68%
2025/12/18 10.26% 5.43% 4.68% 3.43% 1.86% 3.89% 1.78% 3.12% 2.2% 4.39%
2025/12/19 10.66% 5.09% 3.88% 4.27% 2.24% 3.71% 2.12% 3.25% 1.68% 3.76%
2025/12/20 12.79% 6% 3.98% 3.27% 2.45% 5.01% 2.37% 0.06% 2.16% 7.44%
2025/12/21 13.05% 5.16% 4.49% 3.45% 2.4% 4.52% 2.2% 0.05% 2.03% 6.77%
2025/12/22 11.02% 4.95% 4.41% 3.67% 1.48% 3.88% 1.3% 3.71% 1.68% 3.57%
2025/12/23 10.18% 4.96% 4.62% 3.22% 1.77% 2.61% 1.75% 2.53% 1.66% 4.54%
2025/12/24 11.54% 6.93% 6.18% 3.17% 1.64% 3.06% 1.53% 3.94% 2.16% 0.24%
2025/12/25 10.73% 5.15% 5.3% 3.01% 1.95% 4.18% 1.68% 0.03% 2.13% 0%
2025/12/26 12.87% 6.45% 4.67% 3.09% 1.62% 1.93% 1.36% 0.03% 2.17% 0%
2025/12/27 13.42% 7.87% 5.54% 2.8% 2.27% 2.35% 2.5% 0.02% 2.19% 0.27%
2025/12/28 13.41% 8.6% 6.73% 2.35% 1.91% 1.88% 2.05% 0.02% 1.72% 0.36%
2025/12/29 11.44% 6.97% 5.66% 2.92% 1.57% 2.03% 1.79% 2.98% 1.49% 1.44%
2025/12/30 12.28% 6.95% 6.52% 3.67% 1.62% 1.43% 1.94% 2.27% 1.43% 2.72%
2025/12/31 12.36% 7.02% 6.54% 4.25% 2.49% 2.29% 2.1% 1.65% 1.47% 0.38%
  • abn-register.com.au
  • lawpath.com.au
  • abn-registration-australia.com.au
  • tradingas.com.au
  • checked.com.au
  • lawconnect.com
  • crimecheckaustralia.com.au
  • fairworkhelp.com.au
  • willed.com.au
  • abnregistration.com.au

Copyright © Adthena. All rights reserved.

In December 2025, abn-register.com.au led with fluctuating impressions, peaking at 13.45% and ending at 12.36%. Lawpath.com.au showed a steady rise, closing at 7.02%. Abn-registration-australia.com.au and tradingas.com.au had moderate shares, while checked.com.au and lawconnect.com saw minor gains. Crimecheckaustralia.com.au and fairworkhelp.com.au experienced slight declines. Willed.com.au and abnregistration.com.au had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Legal - Last month
  1. 1
    Apply for ABN Number https://www.abn-register.com.au › registration › form

    ABN in less than 5 minutes — Experience a simpler, safer application process. Quick, reliable, and hassle-free. Register your...

  2. 2
    ABN Registration Online https://www.abn-registration-australia.com.au › business › name

    ABN Registration Australia — Rapid & Reliable Business Name Registration, Secure And Favoured By Leading Businesses.

  3. 3
    Renew your Australian passport https://www.auspost.com.au

    Australian Passport — Apply for or renew an Australian passport and get instant passport photos and identity photos, without an appointment, at a participating Post Office.

  4. 4
    Contact Us Today https://www.fairworkhelp.com.au

    Ensure Workplace Compliance — Get Support from Peninsula's HR Experts. Business Owners Call Now for Free Initial Advice

  5. 5
    Immigration and citizenship https://immi.homeaffairs.gov.au

    Check Eligibility 866 Visa: Fast Processing For Genuine Asylum Seekers Who Need Protection. Free Legal Advice Available For Protection Visa Applicants.

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In the competitive landscape of Google PPC, advertisers like abn-register.com.au and abn-registration-australia.com.au emphasize speed and reliability in ABN registration. Auspost.com.au offers convenience in passport renewals, while fairworkhelp.com.au and homeaffairs.gov.au focus on compliance and legal support, respectively.

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