US Services Legal - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Legal US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	34.22422886
	65.77577114

34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	51
	49

51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	1%
Navigational	1%
Seasonal	0%
Local	6%
Problem Solving	34%

Market Exposure

Share of Clicks for top 10 US Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
lawdepot.com	4.62
legaltemplates.net	4.42
legalzoom.com	3.74
rocketlawyer.com	3.16
forthepeople.com	2.94
beenverified.com	2.12
forbes.com	1.99
bizee.com	1.85
zenbusiness.com	1.57
marble.co	1.5
others	72.09

lawdepot.com - 4.62%
legaltemplates.net - 4.42%
legalzoom.com - 3.74%
rocketlawyer.com - 3.16%
forthepeople.com - 2.94%
beenverified.com - 2.12%
forbes.com - 1.99%
bizee.com - 1.85%
zenbusiness.com - 1.57%
marble.co - 1.5%
others - 72.09%

In the legal services PPC landscape, ‘lawdepot.com’ leads with 4.62% click share, closely followed by ‘legaltemplates.net’ at 4.42%. ‘Others’ dominate with a significant 72.09% share.

Market Exposure

Share of Spend for the top 10 US Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	sweetjames.com	forthepeople.com	legalzoom.com	sinklaw.com	lawdepot.com	rocketlawyer.com	bizee.com	legaltemplates.net	forbes.com	arnolditkin.com
2025/10/01	1.3%	13.14%	2.7%	0.08%	2.88%	1.68%	1.41%	2.76%	1.37%	1.58%
2025/10/02	0.99%	11.46%	2.46%	0.02%	3.14%	1.5%	1.57%	2.4%	1.25%	1.9%
2025/10/03	1.3%	14.41%	2.06%	0.01%	2.51%	1.88%	1.28%	2.28%	1.43%	1.87%
2025/10/04	1.98%	15.71%	2.43%	1.05%	2.01%	1.69%	1.29%	1.62%	0.94%	1.72%
2025/10/05	2.85%	14.82%	2.39%	0.03%	2.65%	1.38%	1.38%	2.09%	1.08%	1.6%
2025/10/06	2.42%	15.76%	2.23%	0.34%	3.38%	2.43%	1.27%	3%	1.07%	1.62%
2025/10/07	3.25%	13.92%	2.29%	0.44%	3.36%	2.13%	1.25%	1.89%	1%	2.09%
2025/10/08	4.56%	14.92%	1.93%	3.07%	2.8%	2.11%	1.1%	1.58%	1.12%	1.72%
2025/10/09	8.7%	18.34%	1.64%	2.57%	2.08%	1.48%	1.01%	2.08%	0.68%	1.73%
2025/10/10	7.01%	16.01%	1.92%	1.86%	2.07%	1.08%	0.95%	1.62%	0.91%	1.48%
2025/10/11	11.91%	12.97%	1.85%	2.86%	2.24%	1.52%	1.18%	2.47%	1.01%	1.27%
2025/10/12	10.41%	14.05%	2.36%	0.23%	2.86%	1.63%	1.2%	3.49%	1.44%	1.57%
2025/10/13	11.43%	12.36%	2.16%	2.61%	1.5%	1.62%	0.93%	1.67%	1.46%	1.1%
2025/10/14	10.23%	12.27%	1.8%	1.33%	1.94%	1.75%	0.93%	2.34%	1.45%	0.72%
2025/10/15	12.11%	11.06%	2.05%	0.86%	1.85%	1.82%	0.9%	2.74%	1.32%	1.06%
2025/10/16	10.13%	14.2%	2.05%	1.45%	2.96%	2.12%	1.04%	2.4%	1.37%	0.79%
2025/10/17	18.51%	12.51%	2.01%	0.85%	2.2%	1.92%	1.2%	1.77%	1.42%	0.69%
2025/10/18	11.05%	11.88%	2.44%	3.96%	2.1%	1.69%	1.22%	1.97%	1.47%	1.17%
2025/10/19	10.35%	13.88%	2.58%	0.39%	3.6%	2.34%	1.29%	3.17%	1.39%	1.8%
2025/10/20	9.11%	11.94%	2.44%	2.52%	3.43%	3.4%	1.23%	2.76%	1.15%	0.5%
2025/10/21	8.91%	11.11%	2.66%	0.42%	2.74%	2.31%	1.3%	2.97%	1.5%	0.57%
2025/10/22	10.17%	9.49%	3.31%	2.77%	2.58%	1.42%	1.38%	2.33%	1.44%	0.8%
2025/10/23	8.79%	10.63%	2.55%	1.26%	3.31%	2.37%	1.19%	2.97%	1.2%	0.34%
2025/10/24	8.94%	9.86%	2.76%	1.01%	3.25%	1.48%	1.33%	2.83%	1.52%	0.68%
2025/10/25	9.11%	10.52%	3.15%	1.26%	4.47%	2.78%	1.41%	2.93%	1.83%	1.03%
2025/10/26	9.5%	12.03%	2.93%	0.57%	2.9%	2.27%	1.28%	2.07%	1.69%	1.11%
2025/10/27	6.84%	9.35%	3.2%	1.53%	3.26%	2.06%	1.04%	2.77%	1.24%	0.48%
2025/10/28	10.81%	10.14%	2.55%	6.49%	2.78%	1.53%	1.01%	2.35%	1.11%	0.48%
2025/10/29	8.9%	11.39%	2.5%	2.22%	2%	2.02%	1.16%	2.82%	1.09%	0.9%
2025/10/30	12.33%	10.59%	3.04%	1.4%	2.98%	2%	1.05%	2.52%	1.14%	0.21%
2025/10/31	16.01%	9.52%	2.83%	2.3%	1.41%	1.13%	1.01%	1%	0.95%	0.65%

sweetjames.com
forthepeople.com
legalzoom.com
sinklaw.com
lawdepot.com
rocketlawyer.com
bizee.com
legaltemplates.net
forbes.com
arnolditkin.com

In October 2025, SweetJames.com saw a dramatic rise in PPC spend share, peaking at 18.51 on the 17th. Meanwhile, ForThePeople.com maintained a steady lead, ending at 9.52. LegalZoom.com and LawDepot.com showed consistent mid-range activity, while SinkLaw.com and ArnoldItkin.com fluctuated with lower shares. The month concluded with SweetJames.com closing strong at 16.01.

Market Exposure

Competitor Count for US Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	2616
2025/10/02	2563
2025/10/03	2582
2025/10/04	2393
2025/10/05	2401
2025/10/06	2586
2025/10/07	2590
2025/10/08	2608
2025/10/09	2545
2025/10/10	2590
2025/10/11	2332
2025/10/12	2314
2025/10/13	2546
2025/10/14	2548
2025/10/15	2574
2025/10/16	2587
2025/10/17	2469
2025/10/18	2375
2025/10/19	2389
2025/10/20	2685
2025/10/21	2432
2025/10/22	2496
2025/10/23	2534
2025/10/24	2601
2025/10/25	2272
2025/10/26	2257
2025/10/27	2642
2025/10/28	2572
2025/10/29	2578
2025/10/30	2605
2025/10/31	2583

October saw fluctuating advertiser numbers, peaking at 2,685 on the 20th. The month concluded with 2,583 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
beenverified.com	0.46%
findlaw.com	0.35%
aura.com	0.28%
lawyer1.com	0.26%
contractsafe.com	0.21%
rocketlawyer.com	-0.38%
smokeball.com	-0.49%
arnolditkin.com	-0.63%
lawdepot.com	-0.9%
legaltemplates.net	-0.92%

In the legal services sector, beenverified.com surged with a 0.46 increase, while legaltemplates.net faced a significant drop of -0.92.

Campaign Efficiency

US Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	forthepeople.com	legalzoom.com	beenverified.com	joinadvocate.com	lawdepot.com	marble.co	rocketlawyer.com	legaltemplates.net	bizee.com	forbes.com
2025/10/01	4.52%	3.57%	1.59%	1.03%	5%	1.51%	2.53%	4.74%	1.58%	1.79%
2025/10/02	4.96%	3.33%	1.55%	1.1%	5.29%	1.55%	2.3%	4.3%	1.84%	1.73%
2025/10/03	5.08%	2.92%	1.49%	0.77%	4.62%	1.78%	3.03%	4.21%	1.69%	2.03%
2025/10/04	5.55%	3.64%	1.65%	1.64%	3.73%	1.92%	2.84%	3.1%	1.75%	1.29%
2025/10/05	5.32%	3.4%	2.21%	1.62%	4.78%	2.16%	2.37%	3.96%	1.83%	1.45%
2025/10/06	5.11%	3.11%	1.77%	1.29%	5.82%	1.3%	4.01%	5.23%	1.64%	1.41%
2025/10/07	4.74%	3.33%	1.66%	1.81%	5.82%	1.25%	3.21%	3.3%	1.74%	1.33%
2025/10/08	4.94%	3.1%	1.62%	1.64%	5.48%	2.07%	3.81%	3.18%	1.61%	1.29%
2025/10/09	5.76%	3%	1.58%	1.53%	4.43%	1.75%	2.97%	4.4%	1.78%	1.09%
2025/10/10	5.05%	3.29%	1.88%	2.08%	3.81%	1.4%	1.96%	3.44%	1.62%	1.47%
2025/10/11	4.45%	3.11%	1.72%	1.89%	4.26%	1.27%	2.75%	5%	1.96%	1.56%
2025/10/12	4.35%	3.67%	1.92%	1.98%	4.81%	1.83%	2.59%	6.17%	1.84%	2.07%
2025/10/13	3.35%	3.58%	1.75%	1.97%	2.82%	1.52%	2.78%	3.12%	1.56%	2.05%
2025/10/14	2.71%	2.85%	1.75%	1.69%	3.26%	1.52%	2.83%	4.29%	1.47%	2.02%
2025/10/15	3.1%	3.19%	1.6%	1.3%	3.25%	1.26%	3.01%	4.8%	1.41%	1.81%
2025/10/16	3.61%	3.12%	1.99%	1.33%	5.11%	1.74%	3.49%	4.22%	1.59%	1.88%
2025/10/17	4.19%	3.27%	1.88%	1.16%	3.76%	0.96%	3.13%	3.01%	1.98%	2.05%
2025/10/18	4.12%	3.69%	2.14%	1.27%	3.38%	1.4%	2.59%	3.26%	1.79%	2.1%
2025/10/19	4.58%	3.4%	2.01%	1.07%	5.03%	1.44%	3.12%	4.78%	1.75%	1.89%
2025/10/20	4.22%	3.23%	1.8%	1.57%	4.44%	1.42%	4.6%	3.95%	1.64%	1.5%
2025/10/21	4.19%	3.26%	1.81%	1.22%	3.54%	1.11%	3.2%	4.16%	1.62%	1.79%
2025/10/22	3.99%	4.16%	2.15%	1.04%	3.64%	1.95%	1.78%	3.05%	1.75%	1.72%
2025/10/23	3.92%	2.94%	2.01%	1.89%	4.01%	1.22%	3.02%	3.73%	1.45%	1.39%
2025/10/24	4.08%	3.31%	1.67%	1.52%	4.21%	0.96%	1.79%	3.88%	1.56%	1.75%
2025/10/25	4.25%	3.68%	2.15%	1.84%	5.27%	1.17%	3.58%	4.29%	1.61%	2.03%
2025/10/26	4.44%	3.43%	2.07%	1.14%	3.84%	1.08%	2.93%	2.9%	1.47%	2.06%
2025/10/27	3.8%	3.58%	1.63%	1.2%	3.91%	1.17%	2.64%	3.6%	1.27%	1.42%
2025/10/28	4.31%	3.33%	1.86%	0.86%	4.07%	0.98%	2.25%	3.85%	1.28%	1.45%
2025/10/29	4.66%	2.96%	2.16%	1.59%	2.71%	1.01%	2.79%	4.13%	1.39%	1.33%
2025/10/30	4.33%	3.85%	2.17%	1.43%	3.97%	1.29%	2.65%	3.58%	1.26%	1.44%
2025/10/31	4.67%	3.7%	2.28%	2.14%	1.92%	1.57%	1.55%	1.38%	1.29%	1.25%

forthepeople.com
legalzoom.com
beenverified.com
joinadvocate.com
lawdepot.com
marble.co
rocketlawyer.com
legaltemplates.net
bizee.com
forbes.com

In October 2025, “forthepeople.com” started strong, peaking at 5.76% on the 9th, but ended at 4.67%. “legalzoom.com” fluctuated, peaking at 4.16% on the 22nd, closing at 3.7%. “beenverified.com” showed steady growth, ending at 2.28%. “joinadvocate.com” had a notable rise, finishing at 2.14%. “lawdepot.com” saw highs early, but closed at 1.92%. “marble.co” remained stable, ending at 1.57%. “rocketlawyer.com” peaked mid-month, closing at 1.55%. “legaltemplates.net” had a strong start, but ended at 1.38%. “bizee.com” remained consistent, closing at 1.29%. “forbes.com” showed minor fluctuations, ending at 1.25%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Services Legal - Last month

1
Morgan & Morgan Fights For You | SSDI Attorneys https://evaluation.forthepeople.com › ssd-law › appeal
Morgan & Morgan Can Help You Get Social Security & Disability Benefits If You Were Denied! 100% Free Unless We Win. No Hourly Fees. Free No Risk Case...
2
Davis Law Firm San Antonio - San Antonio Accident Lawyers https://www.jeffdavislawfirm.com/
If You’re Hurt In A Car, Truck Or Commercial Vehicle Wreck Call The Fours. Contact Our Personal Injury Law Office In San Antonio For A Free Initial Consultation.
3
SSDI Appeals: 95% Success https://www.joinadvocate.com › ssdi › appeals
No Fee Unless You Win — Advocate’s experienced support team specializes in appeals and knows what it takes to win
4
Medical Malpractice Lawsuit | The Guardian Legal Network https://www.theguardianlegalnetwork.com
Explore how Guardian Legal Network connects medical malpractice victims with top attorneys to secure justice and compensation for their injuries.
5
What does LLC mean? | Limited Liability Company Definition https://www.zenbusiness.com
Learn How An LLC Works And Why It’s A Smart Way To Start Your Business

In the competitive landscape of legal services, Morgan & Morgan stands out with a compelling promise: “100% Free Unless We Win,” targeting those denied Social Security benefits. Meanwhile, Davis Law Firm emphasizes immediate support for accident victims in San Antonio. Advocate boasts a “95% Success” rate in SSDI appeals, highlighting expertise. The Guardian Legal Network connects malpractice victims with top attorneys, ensuring justice. ZenBusiness educates on LLCs, appealing to budding entrepreneurs. Each ad uniquely addresses specific legal needs, showcasing diverse expertise and client-focused solutions.

Frequently Asked Questions

Why is the US Services Legal November 2025 Report useful and how should I use it?

Why is the US Services Legal November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Services Legal November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Services Legal November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Services Legal November 2025 Report?

The US Services Legal November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Services Legal November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Services Legal November 2025 Report for?

The US Services Legal November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena.
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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Services Legal brands

Share of Spend for the top 10 US Services Legal brands

Competitor Count for US Services Legal

Market Loss & Market Gains for US Services Legal

US Services Legal Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Services Legal

Frequently Asked Questions

Why is the US Services Legal November 2025 Report useful and how should I use it?

Why is the US Services Legal November 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Services Legal November 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Services Legal November 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

Get the full picture

See this data specific to your brand performance

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UK Legal

AUS Legal