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US Services Legal - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
legalzoom.com 6.94
rocketlawyer.com 2.97
arnolditkin.com 2.64
theupsstore.com 2.49
northwestregisteredagent.com 2.36
lawdepot.com 2.28
zenbusiness.com 2.04
legaltemplates.net 2.01
forbes.com 1.89
beenverified.com 1.78
others 72.6

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LegalZoom leads with 6.94% click share, while ‘others’ dominate at 72.6%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date legalzoom.com sweetjames.com arnolditkin.com zenbusiness.com forbes.com bizee.com forthepeople.com northwestregisteredagent.com wilshirelaw.com sobolaw.com
2025/06/01 6.37% 1.73% 1.08% 5.49% 3.67% 1.45% 2.02% 3% 1.5% 0.57%
2025/06/02 5.68% 1.93% 4.69% 2.96% 2.74% 1.4% 2.24% 1.97% 2.05% 0.34%
2025/06/03 5.61% 2.28% 6.54% 2.62% 2.24% 1.35% 1.93% 1.47% 2.24% 0.5%
2025/06/04 4.73% 1.78% 1.67% 2.38% 2.01% 1.08% 3.17% 1.21% 2.05% 0.95%
2025/06/05 4.13% 1.79% 1.4% 2.09% 2.23% 1.02% 2.88% 1.03% 1.64% 0.46%
2025/06/06 5.88% 2.32% 0.02% 2.88% 2.67% 1.44% 3.18% 2.06% 1.13% 0.69%
2025/06/07 6.95% 2.89% 0.16% 3.45% 3.27% 1.51% 2.56% 3.01% 4.27% 0.03%
2025/06/08 7.71% 1.61% 0.13% 3.97% 3.48% 2.02% 1.61% 3.18% 2.73% 0.08%
2025/06/09 5.79% 0.99% 1.81% 3.27% 2.71% 1.58% 2.16% 2.15% 3.02% 0.15%
2025/06/10 5.43% 1.57% 1.63% 3.3% 3.07% 1.52% 1.86% 1.76% 2.68% 0.28%
2025/06/11 4.18% 2.18% 8.34% 2.23% 2.11% 1.31% 2.11% 1.31% 1.93% 0.33%
2025/06/12 3.72% 2.53% 12.68% 1.9% 1.49% 1.35% 2.16% 1.13% 2.5% 1.86%
2025/06/13 3.84% 2.05% 16.96% 1.87% 1.69% 1.31% 1.97% 1.28% 1.9% 0.88%
2025/06/14 5.1% 2.52% 4.35% 2.63% 2.63% 1.68% 1.23% 1.99% 0.73% 0.31%
2025/06/15 4.71% 1.25% 5.97% 2.69% 2.86% 1.73% 1.31% 2.01% 0.39% 2.41%
2025/06/16 4.1% 1.08% 16.17% 2.18% 1.95% 1.3% 1.7% 1.38% 0.81% 2.97%
2025/06/17 3.59% 1.56% 12.64% 1.87% 2.02% 1.14% 1.91% 1.21% 0.82% 2.03%
2025/06/18 3.77% 1.96% 14.05% 2.1% 1.86% 1.2% 2.35% 1.33% 0.96% 2.2%
2025/06/19 3.42% 2.7% 13.47% 1.69% 1.65% 1.07% 2.27% 1.09% 1.52% 2.25%
2025/06/20 3.29% 1.5% 13.61% 1.78% 1.52% 0.92% 2.79% 1.27% 1.11% 2.1%
2025/06/21 4.9% 2.13% 5.22% 2.3% 2.18% 1.41% 2.72% 1.9% 1.37% 3.2%
2025/06/22 4.15% 1.31% 7.72% 2.33% 2.39% 1.5% 1.81% 1.68% 1.24% 6.19%
2025/06/23 4.27% 2.24% 7.7% 2.01% 1.98% 1.32% 1.49% 1.48% 1.66% 1.51%
2025/06/24 3.7% 2.83% 4.03% 1.64% 1.52% 1.08% 2.5% 1.2% 1.95% 1.26%
2025/06/25 3.16% 1.85% 7.82% 1.59% 1.46% 0.91% 1.56% 1% 2.36% 1.49%
2025/06/26 3.66% 1.5% 14.04% 1.72% 1.36% 0.89% 1.43% 1.06% 1.17% 3.53%
2025/06/27 4.27% 1.67% 4.52% 2.02% 1.77% 1.02% 1.47% 1.26% 1.59% 4.42%
2025/06/28 5% 2.02% 14.09% 2.26% 1.98% 1.74% 0.99% 1.77% 1.37% 2.46%
2025/06/29 5.62% 1.6% 8.25% 2.7% 2.21% 2.18% 0.97% 1.84% 0.82% 4.12%
2025/06/30 4.12% 2.55% 2.19% 2.06% 1.98% 1.91% 1.73% 1.21% 1.06% 0.81%

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In June 2025, LegalZoom’s PPC spend fluctuated, peaking at 7.71% on June 8. Arnold & Itkin saw a dramatic rise, reaching 16.96% on June 13. By month’s end, LegalZoom led, but Arnold & Itkin’s surge was notable.

Market Exposure

Competitor Count for US Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 2195
2025/06/02 2485
2025/06/03 2011
2025/06/04 2642
2025/06/05 2594
2025/06/06 2498
2025/06/07 2234
2025/06/08 2166
2025/06/09 2385
2025/06/10 2479
2025/06/11 2632
2025/06/12 2480
2025/06/13 2446
2025/06/14 2195
2025/06/15 2168
2025/06/16 2484
2025/06/17 2666
2025/06/18 2524
2025/06/19 2506
2025/06/20 2479
2025/06/21 2144
2025/06/22 2187
2025/06/23 2515
2025/06/24 2608
2025/06/25 2477
2025/06/26 2374
2025/06/27 2463
2025/06/28 2081
2025/06/29 2134
2025/06/30 2478

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 2,666 on June 17. The month concluded with 2,478 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
arnolditkin.com 1.35%
lawdepot.com 1%
sobolaw.com 0.81%
joinadvocate.com 0.44%
pondlehocky.com 0.32%
theupsstore.com -0.37%
eforms.com -0.38%
rocketlawyer.com -0.46%
legalzoom.com -0.66%
beenverified.com -0.71%

Copyright © Adthena. All rights reserved.

Arnolditkin.com leads with a 1.35 increase, while beenverified.com drops by 0.71. Sobolaw.com and lawdepot.com also rise, contrasting with declines from legalzoom.com and rocketlawyer.com.

Campaign Efficiency

US Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date legalzoom.com forbes.com zenbusiness.com rocketlawyer.com bizee.com lawdepot.com forthepeople.com truthfinder.com legaltemplates.net arnolditkin.com
2025/06/01 5.73% 3.49% 5.25% 2.59% 1.05% 2.92% 1.47% 2.1% 1.44% 0.41%
2025/06/02 5.28% 2.93% 2.74% 2.8% 1.06% 3.02% 1.6% 1.87% 1.54% 1.86%
2025/06/03 5.35% 2.42% 2.92% 2.4% 1.09% 1.04% 1.84% 1.23% 1.64% 3.18%
2025/06/04 4.46% 2.15% 2.41% 2.36% 0.93% 0% 2.08% 1.79% 1.8% 0.68%
2025/06/05 4.41% 2.22% 2.33% 2.23% 1.03% 0% 1.93% 1.76% 1.48% 0.62%
2025/06/06 5.28% 2.6% 2.8% 2.59% 1.35% 0% 1.56% 2.03% 1.77% 0.02%
2025/06/07 6.1% 3.19% 3.25% 2.97% 1.42% 0% 1.31% 2.49% 1.93% 0.07%
2025/06/08 6.07% 3% 3.49% 3.42% 1.77% 0% 1.03% 2.1% 2.08% 0.07%
2025/06/09 5.09% 2.69% 3.47% 2.31% 1.75% 0.57% 1.65% 1.14% 1.51% 0.94%
2025/06/10 4.72% 2.9% 3.18% 2.3% 1.59% 1.67% 1.39% 1.39% 1.97% 0.65%
2025/06/11 4.34% 2.35% 2.51% 1.96% 1.64% 1.65% 1.76% 1.15% 1.55% 2.96%
2025/06/12 4.29% 1.99% 2.43% 1.81% 1.65% 1.57% 1.97% 0.77% 1.49% 5.29%
2025/06/13 4.34% 2.13% 2.43% 1.74% 1.64% 1.59% 1.64% 1.5% 1.31% 6.44%
2025/06/14 5.07% 2.85% 2.88% 2% 1.76% 2.03% 1.32% 1.68% 1.63% 1.8%
2025/06/15 4.84% 3.32% 3.02% 2.04% 1.87% 2.16% 0.96% 1.46% 1.48% 2.25%
2025/06/16 4.65% 2.49% 2.68% 1.87% 1.48% 1.83% 1.14% 1.22% 1.43% 6.28%
2025/06/17 4.02% 2.56% 2.31% 1.71% 1.31% 1.74% 1.62% 1.4% 1.4% 4.7%
2025/06/18 4.47% 2.39% 2.56% 1.74% 1.34% 1.89% 1.91% 1.16% 1.5% 5.46%
2025/06/19 4.07% 2.11% 1.86% 1.33% 1.3% 1.58% 1.96% 1.04% 1.35% 5.19%
2025/06/20 3.85% 2.14% 2.09% 1.44% 1.14% 1.56% 2.12% 1.54% 1.36% 5.44%
2025/06/21 5.05% 2.59% 2.3% 2.15% 1.54% 2.16% 1.7% 1.58% 1.74% 2.4%
2025/06/22 4.35% 3.06% 2.35% 1.95% 1.73% 1.63% 1.3% 1.53% 1.5% 2.92%
2025/06/23 4.84% 2.56% 2.11% 1.99% 1.39% 1.85% 0.93% 1.26% 1.54% 3.18%
2025/06/24 4% 2.01% 1.86% 1.92% 1.2% 1.59% 1.97% 1.28% 1.28% 1.63%
2025/06/25 4.01% 2.06% 1.88% 2.01% 1.11% 1.39% 1.17% 1.26% 1.28% 3.4%
2025/06/26 4.56% 1.9% 2.06% 1.91% 1.11% 1.52% 1.38% 1.05% 1.49% 5.36%
2025/06/27 4.5% 2.17% 2.12% 2.31% 1.24% 1.52% 1.12% 1.61% 1.43% 1.75%
2025/06/28 5.2% 2.56% 2.5% 2.39% 1.97% 1.68% 0.59% 1.69% 1.59% 5.32%
2025/06/29 6.27% 2.76% 2.76% 2.35% 2.27% 1.68% 0.63% 1.71% 1.32% 3.07%
2025/06/30 4.31% 2.34% 2.15% 2.05% 1.94% 1.64% 1.41% 1.32% 1.3% 0.85%

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LegalZoom’s impression share fluctuated, peaking at 6.27% on June 29. Forbes and ZenBusiness showed moderate stability, while Arnold & Itkin experienced significant volatility, ending at 0.85%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    http://www.411painatlanta.com/

    411Pain Personal Injury Lawyer. Trust our experienced attorneys at 411 Pain to handle your accident injury claim. Your rights matter. Our injury attorneys are here to protect you. No fee unless you win.

  2. 2
    LegalZoom.com (Official Site) https://www.legalzoom.com

    Trusted Online Legal Services — Backed By 20+ Years Of Experience—Find the Tools and Hands-On Legal Support You Need. Join the...

  3. 3
    Free Residential Lease - Free to Print And Download https://www.rocketlawyer.com

    Get your free, personalized Residential Lease from Rocket Lawyer® with a 7-day trial.

  4. 4
    Notarize Documents Today https://offers.theupsstore.com › notary › services

    Professional Notary Services — We'll Notarize Your Documents, Help Make Copies And Send Everything Where It Needs To Go!

  5. 5
    Free Online Trademark Search https://www.trademark-genius.com

    Trademark Registration — 3 Quick Steps to Complete Your Trademark Registration. 5 Minute Process. Simple and Secured Application.

Copyright © Adthena. All rights reserved.

In the competitive world of legal services, 411 Pain emphasizes trust and protection, while LegalZoom and Rocket Lawyer offer accessible online solutions. The UPS Store provides convenient notary services, and Trademark Genius simplifies trademark registration, highlighting efficiency and security.

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