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AUS Services Logistics and Supply Chain Management - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Logistics and Supply Chain Management category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Logistics and Supply Chain Management brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
doordash.com 34.23
coates.com.au 19.91
kentremovalsstorage.com.au 4.74
shopify.com 3.38
lvly.com.au 2.98
ezzyquotes.com.au 2.22
flowersacrossmelbourne.com.au 2.05
flowersexpressco.com.au 1.41
ubereats.com 1.26
absolutedomestics.com.au 1.23
others 26.59

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In the PPC landscape, DoorDash leads with 34.23% click share, followed by ‘others’ at 26.59%. Coates holds 19.91%, while Kent Removals Storage captures 4.74%. Shopify and LVLY trail with 3.38% and 2.98%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Services Logistics and Supply Chain Management brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ezzyquotes.com.au kentremovalsstorage.com.au doordash.com oneflare.com.au shopify.com lvly.com.au grace.com.au connectmarket.com.au coates.com.au hollowayremovals.com.au
2025/05/01 2.47% 11.54% 15.44% 2.56% 4.12% 2.73% 3.57% 3.33% 2.64% 0.4%
2025/05/02 1.98% 11.53% 23.05% 2.84% 3.11% 1.65% 0.23% 2.44% 2.81% 2.8%
2025/05/03 4.61% 11.29% 1.29% 1.06% 4.89% 10.38% 4.52% 1.38% 2.57% 0.65%
2025/05/04 6.66% 5.68% 11.83% 4.77% 5.04% 6.67% 2.51% 2.46% 2.75% 2.92%
2025/05/05 4.67% 12.63% 5.09% 1.88% 2.76% 4.98% 3.85% 1.73% 1.9% 4.71%
2025/05/06 3.61% 13.85% 9.99% 1.92% 4.95% 7.2% 3.11% 2.28% 3.16% 0.72%
2025/05/07 4.63% 10.62% 10.84% 1.43% 3.54% 4.18% 3.47% 1.52% 2.26% 2.82%
2025/05/08 6.98% 7.5% 4.44% 2.67% 2.9% 4.8% 2.29% 3.33% 2.15% 0.9%
2025/05/09 7.64% 9% 8.78% 1.62% 1.95% 4.22% 2.85% 3.99% 1.21% 4.67%
2025/05/10 5.02% 6.59% 20.26% 2.08% 5.94% 0.16% 3.79% 4.2% 3.46% 1.55%
2025/05/11 8.9% 6.09% 4.67% 4.38% 3.36% 0.01% 3.86% 4.65% 1.97% 3.88%
2025/05/12 6.77% 8.35% 4.47% 0.15% 3.63% 1.41% 1.31% 3.58% 2.45% 3.43%
2025/05/13 5.74% 13.41% 5.97% 2.41% 3.87% 1.84% 3.32% 2.14% 2.22% 2.37%
2025/05/14 4.99% 16.61% 10.5% 1.26% 3.1% 0.75% 2.48% 3.87% 2.38% 6.51%
2025/05/15 5.18% 17.35% 7.89% 4.81% 3.74% 4.52% 1.61% 2.66% 1.45% 2.94%
2025/05/16 4.32% 9.86% 11.03% 3.67% 3.04% 3.23% 1.51% 3.12% 1.4% 1.6%
2025/05/17 5.48% 5.11% 6.39% 10.34% 4.05% 5.09% 4.91% 2.23% 3.03% 1.37%
2025/05/18 9.13% 7.14% 11.94% 1.7% 2.17% 3.6% 4.88% 6.44% 2.8% 2.38%
2025/05/19 9.28% 16.05% 2.45% 3.43% 2.74% 2.92% 1.06% 2.04% 1.68% 4.06%
2025/05/20 5.81% 18.7% 3.77% 1.84% 2.52% 2.98% 1.55% 2.18% 1.83% 6.3%
2025/05/21 6.05% 13.52% 5.75% 3.76% 3.11% 3.61% 4.43% 2.98% 2.76% 0.94%
2025/05/22 6.16% 11.3% 7.14% 1.72% 2.77% 3.75% 1.84% 2.67% 2.53% 4.13%
2025/05/23 4.96% 14.01% 7.88% 7.4% 3.37% 3.43% 1.72% 3.19% 2.67% 1.14%
2025/05/24 7.4% 5.11% 16.35% 3.36% 2.42% 4.26% 4.72% 4.4% 2.01% 2.08%
2025/05/25 9.58% 0.85% 17.09% 3.76% 4.62% 2.08% 1.83% 2.84% 2.69% 2.57%
2025/05/26 8.15% 16.35% 3.99% 1.33% 2.79% 0.64% 1.25% 3.33% 2.62% 4.04%
2025/05/27 4.25% 21.6% 10.65% 1.78% 2.77% 0.86% 0.98% 1.73% 2.12% 4.04%
2025/05/28 4.49% 13.44% 11.12% 0.46% 3.82% 1.14% 5.67% 1.39% 2.19% 0.98%
2025/05/29 3.28% 10.8% 13.4% 0.53% 5.17% 3.33% 1.16% 1.12% 2% 3.42%
2025/05/30 3.53% 9.95% 8.51% 1.52% 6.29% 5.59% 1.09% 2.03% 2.45% 1.85%
2025/05/31 14.7% 9.01% 6.95% 5.79% 4.96% 3.67% 2.99% 1.35% 1.15% 1.13%

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In May 2025, ezzyquotes.com.au saw a dramatic rise, peaking at 14.7% on the 31st. Kentremovalsstorage.com.au fluctuated, ending at 9.01%. Doordash.com started strong, dipped mid-month, and stabilized. Oneflare.com.au and shopify.com showed consistent low activity. Lvly.com.au and grace.com.au had sporadic peaks. Connectmarket.com.au and coates.com.au maintained steady trends. Hollowayremovals.com.au experienced minor fluctuations, closing at 1.13%.

Market Exposure

Competitor Count for AUS Services Logistics and Supply Chain Management

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 208
2025/05/02 207
2025/05/03 197
2025/05/04 205
2025/05/05 203
2025/05/06 199
2025/05/07 206
2025/05/08 218
2025/05/09 213
2025/05/10 203
2025/05/11 206
2025/05/12 208
2025/05/13 213
2025/05/14 219
2025/05/15 230
2025/05/16 231
2025/05/17 221
2025/05/18 232
2025/05/19 214
2025/05/20 212
2025/05/21 211
2025/05/22 228
2025/05/23 235
2025/05/24 202
2025/05/25 198
2025/05/26 201
2025/05/27 216
2025/05/28 222
2025/05/29 215
2025/05/30 207
2025/05/31 189

Copyright © Adthena. All rights reserved.

May began with 208 advertisers, fluctuating throughout. Mid-month saw a peak at 235 on May 23, before declining to 189 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Logistics and Supply Chain Management

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
doordash.com 1.19%
kentremovalsstorage.com.au 0.75%
nationalstorage.com.au 0.54%
ezzyquotes.com.au 0.33%
flowersexpressco.com.au 0.3%
shopify.com -0.33%
floraly.com.au -0.35%
coates.com.au -0.38%
absolutedomestics.com.au -0.39%
lvly.com.au -0.65%

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In the past month, DoorDash surged with a 1.19 increase in click share, while lvly.com.au faced a decline of 0.65.

Campaign Efficiency

AUS Services Logistics and Supply Chain Management Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ezzyquotes.com.au doordash.com kentremovalsstorage.com.au coates.com.au oneflare.com.au lvly.com.au flowersacrossmelbourne.com.au shopify.com connectmarket.com.au flowersexpressco.com.au
2025/05/01 2.34% 17.04% 6.17% 7.54% 1.92% 2.8% 2.08% 3.31% 2.69% 2.31%
2025/05/02 1.56% 26.06% 5.3% 6.94% 1.96% 1.56% 0.5% 2.25% 1.19% 0.19%
2025/05/03 3.27% 1.5% 6.49% 9.87% 0.88% 10.13% 5.72% 3.26% 1.18% 0%
2025/05/04 4.93% 14.96% 3.22% 9.97% 3.69% 6.34% 4.73% 3.12% 2.11% 1.76%
2025/05/05 3.8% 9.32% 7.14% 7.51% 1.61% 4.95% 2.2% 1.88% 1.66% 3.57%
2025/05/06 3.01% 10.4% 7.85% 11.42% 1.61% 6.3% 2.36% 3.1% 1.68% 1.96%
2025/05/07 3.13% 14.37% 6.29% 8.68% 1.13% 4.19% 1.19% 2.36% 1.36% 1.19%
2025/05/08 6.15% 5.33% 4.57% 8.54% 2.22% 5.05% 1.19% 2% 2.72% 3.49%
2025/05/09 6.66% 13.49% 5.59% 5.23% 1.38% 4.83% 0.81% 1.46% 3.38% 2.57%
2025/05/10 3.83% 27.61% 3.51% 12.69% 1.36% 0.29% 0% 3.79% 3.01% 0%
2025/05/11 7.49% 6.54% 3.98% 8.97% 3.39% 0.02% 0% 2.68% 4.26% 0%
2025/05/12 5.15% 7.89% 5.13% 10.48% 0.09% 1.8% 0.91% 2.63% 3.15% 1.88%
2025/05/13 4.01% 8.85% 7.27% 8.84% 2.08% 2.03% 1.24% 2.57% 1.92% 2.67%
2025/05/14 3.62% 12.33% 9.57% 9.39% 0.9% 0.91% 0.75% 2.13% 3.1% 1.81%
2025/05/15 4.66% 11.04% 10.01% 5.42% 3.43% 4.36% 7.35% 2.46% 2.16% 4.97%
2025/05/16 4.37% 16.29% 5.59% 5.46% 3.36% 3.38% 1.15% 2.11% 2.17% 1.15%
2025/05/17 5.77% 7.34% 3.05% 11.59% 8.38% 5.15% 2.41% 2.71% 2.19% 0%
2025/05/18 6.94% 15.12% 4.07% 10.21% 1.35% 3.58% 2.67% 1.42% 4.37% 3.33%
2025/05/19 7.75% 5.06% 10.29% 7.6% 3.44% 3.47% 1.71% 2.08% 1.79% 4.35%
2025/05/20 5.46% 4.92% 12.56% 8.19% 1.56% 3.53% 1.97% 1.95% 2.03% 4.94%
2025/05/21 4.95% 8.86% 7.67% 11.04% 3.33% 3.79% 1.89% 2.16% 2.33% 3.03%
2025/05/22 6.19% 9.75% 5.92% 9.18% 1.47% 3.83% 1.07% 1.74% 1.99% 2.6%
2025/05/23 3.97% 10.98% 7.75% 10.29% 5.53% 3.49% 2.18% 2.24% 2.65% 2.49%
2025/05/24 5.91% 20.51% 2.65% 7.72% 3.17% 4.13% 2.38% 1.6% 3.24% 0%
2025/05/25 6.36% 20.57% 1.25% 9.44% 2.94% 1.81% 2.26% 2.78% 1.97% 2.93%
2025/05/26 6.43% 6.75% 8.67% 9.64% 1.14% 0.69% 1.16% 1.82% 2.34% 3.3%
2025/05/27 4.5% 16.83% 12.52% 8.41% 1.68% 0.99% 1.6% 1.98% 1.39% 1.44%
2025/05/28 4.24% 17.85% 6.89% 8.11% 0.37% 1.24% 0.67% 2.44% 1.01% 1.51%
2025/05/29 2.19% 16.3% 5.52% 6.41% 0.45% 2.97% 2.18% 3.08% 0.92% 3.17%
2025/05/30 2.85% 9.38% 6.14% 8% 1.09% 4.83% 2.35% 3.85% 1.66% 2.39%
2025/05/31 12.17% 9.81% 5.34% 5.25% 4.73% 4.2% 4.2% 3.9% 1.57% 0%

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In May 2025, Doordash.com led with fluctuating impressions, peaking mid-month. Ezzyquotes.com.au saw a late surge, while Kentremovalsstorage.com.au and Coates.com.au maintained steady growth. The month concluded with Doordash.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Logistics and Supply Chain Management

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Coates Official Site https://www.coates.com.au › official-site

    Equipment Hire & Services — At Coates, We Provide End-To-End Equipment Solutions That Are Safe, Smart, & Sustainable.

  2. 2
    Moving Cost Estimator | Moving Australians Since 1999 https://www.conroyremovals.com.au › moving-quote

    If You’re Looking For Great Service At Competitive Prices, Conroys Are Here To Help.

  3. 3
    DoorDash® - Official Site https://www.doordash.com › doordash › delivery

    Order Delivery or Takeaway — No delivery fees on your first order. Order from restaurants today! Other fees apply. Fresh eats...

  4. 4
    Compare Removalist Prices https://www.ezzyquotes.com.au

    Compare Moving Prices — We Can Send You Quotes From A Variety Of Quality Suppliers In Your Local Area In Minutes

  5. 5
    Food Delivery In Darwin https://www.ubereats.com

    Delivery In As Little As 20min — Get Food Delivery Now With Uber Eats. No Minimum Order Needed—Go On, Treat Yourself. Get Food...

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In the bustling world of Google PPC, five advertisers shine with distinct narratives. Coates champions safety and sustainability in equipment hire. Conroy Removals, a trusted name since 1999, offers competitive moving services. DoorDash and Uber Eats promise swift, fee-free food deliveries, while EzzyQuotes simplifies moving with instant price comparisons. Each ad tells a story of convenience, reliability, and customer-centric solutions.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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