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US Software & Technology AI / Machine Learning - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

AI / Machine Learning – US

Google AI Overview visibility for Software & Technology AI / Machine Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.0352301895
54.9647698105
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 92.92
google.com 2.56
claude.ai 2.02
adobe.com 0.46
amazon.com 0.12
nvidia.com 0.11
aws.amazon.com 0.1
grammarly.com 0.1
stonebranch.com 0.08
davinci.ai 0.07
others 1.46
  • chatgpt.com - 92.92%
  • google.com - 2.56%
  • claude.ai - 2.02%
  • adobe.com - 0.46%
  • amazon.com - 0.12%
  • nvidia.com - 0.11%
  • aws.amazon.com - 0.1%
  • grammarly.com - 0.1%
  • stonebranch.com - 0.08%
  • davinci.ai - 0.07%
  • others - 1.46%

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Chatgpt.com dominates with 92.92% click share, overshadowing others like Google.com at 2.56% and Claude.ai at 2.02%.

Market Exposure

Share of Spend for the top 10 US Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chatgpt.com google.com claude.ai adobe.com davinci.ai aws.amazon.com stonebranch.com lovable.dev openart.ai atlassian.com
2026/08/01 27.13% 9.61% 5.33% 5.96% 1.39% 3.43% 3.12% 1.39% 1.83% 0.65%
2026/08/02 24.2% 8% 7.86% 6.05% 1.5% 4.74% 3.05% 1.94% 1.6% 1.06%
2026/08/03 24.3% 8.77% 7.82% 6.81% 1.8% 4.98% 1.29% 1.87% 2.02% 0.98%
2026/08/04 26.35% 8.55% 4.6% 6.02% 1.59% 4.58% 2.31% 1.48% 1.52% 1.53%
2026/08/05 25.24% 10.44% 9.47% 6.26% 1.24% 2.92% 0.06% 1.13% 2.33% 2.62%
2026/08/06 27.69% 12.2% 11.25% 7.03% 1.43% 2.84% 0.08% 1.58% 0.59% 1.7%
2026/08/07 30.53% 10.76% 11.22% 5.45% 1.18% 2.08% 2.06% 1.15% 0.54% 1.13%
2026/08/08 27.86% 16.34% 6.89% 6.48% 1.53% 0.99% 5.76% 0.97% 1.16% 1.06%
2026/08/09 21.96% 16.09% 9.82% 7.14% 0.82% 2.47% 11.84% 0.75% 0.32% 0.18%
2026/08/10 36.39% 13.27% 9.47% 6.12% 1.38% 0.37% 3.99% 0.94% 0.87% 0.72%
2026/08/11 24.62% 13.52% 9.2% 4.14% 1.23% 0.7% 0.04% 0.87% 0.44% 0.87%
2026/08/12 31.31% 12.01% 11.45% 4.58% 0.89% 1.17% 0.07% 1.35% 2.03% 2.22%
2026/08/13 43.83% 9.89% 8.28% 4.14% 0.76% 1.55% 0.1% 0.91% 0.3% 0.97%
2026/08/14 34.61% 12.2% 11.97% 4.92% 1.09% 1.34% 2.04% 0.64% 0.39% 0.88%
2026/08/15 31.92% 10.32% 13.54% 5.25% 1.56% 1.86% 0.03% 1.12% 0.55% 1.68%
2026/08/16 34.93% 10.23% 8.95% 5.88% 1.37% 3.46% 0.01% 1.44% 1.96% 1.43%
2026/08/17 39.1% 9.92% 9.98% 4.81% 1.64% 2.41% 0.04% 1.1% 1.87% 0.5%
2026/08/18 42.77% 12.87% 8.04% 3.71% 1.82% 1.21% 0.05% 1.13% 0.95% 0.92%
2026/08/19 41.37% 10.77% 13.88% 3.49% 0.79% 2.04% 0.01% 1.28% 0.31% 0.48%
2026/08/20 38.87% 13.53% 9.4% 4.5% 1.02% 1.14% 0.06% 0.65% 0.76% 1.62%
2026/08/21 37.19% 12.05% 8.46% 3.44% 0.52% 2.22% 5.41% 1.07% 0.24% 0.6%
2026/08/22 40.1% 12.51% 7.71% 3.61% 0.34% 1.92% 3.02% 1.07% 1.03% 0.81%
2026/08/23 36.36% 13.8% 8.73% 3.31% 0.33% 1.71% 5.3% 0.96% 0.29% 0.4%
2026/08/24 36.06% 14.65% 8.18% 3.7% 0.93% 0.95% 3.06% 0.66% 0.77% 0.94%
2026/08/25 41.2% 14.45% 9.04% 2.72% 1.04% 1.25% 1.65% 0.73% 0.27% 0.52%
2026/08/26 35.59% 17.82% 9% 4.09% 1.09% 1.67% 2.06% 0.9% 0.7% 0.25%
2026/08/27 32.76% 16.73% 9.08% 4.09% 1.41% 2.26% 2.02% 0.92% 0.41% 0.22%
2026/08/28 28.31% 14.76% 9.98% 5.38% 1.73% 2.27% 2.17% 0.98% 0.49% 0.12%
2026/08/29 25.69% 14.53% 9.61% 3.35% 1.57% 4.49% 3.7% 1.17% 0.4% 1.33%
2026/08/30 27.79% 10.48% 11.07% 3.26% 2.13% 2.37% 3.02% 0.95% 0.44% 1.5%
2026/08/31 31.47% 10.82% 10.55% 4.69% 2.04% 1.23% 0.97% 0.69% 0.53% 0.39%
  • chatgpt.com
  • google.com
  • claude.ai
  • adobe.com
  • davinci.ai
  • aws.amazon.com
  • stonebranch.com
  • lovable.dev
  • openart.ai
  • atlassian.com

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ChatGPT.com led August with fluctuating spend, peaking at 43.83% on the 13th. Google.com maintained a steady presence, while Claude.ai saw a mid-month surge. Adobe.com and others showed varied trends, ending with ChatGPT.com dominant.

Market Exposure

Competitor Count for US Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 752
2026/08/02 748
2026/08/03 721
2026/08/04 774
2026/08/05 623
2026/08/06 590
2026/08/07 552
2026/08/08 517
2026/08/09 537
2026/08/10 579
2026/08/11 583
2026/08/12 566
2026/08/13 551
2026/08/14 534
2026/08/15 515
2026/08/16 520
2026/08/17 517
2026/08/18 475
2026/08/19 473
2026/08/20 509
2026/08/21 514
2026/08/22 499
2026/08/23 505
2026/08/24 513
2026/08/25 467
2026/08/26 465
2026/08/27 471
2026/08/28 517
2026/08/29 520
2026/08/30 508
2026/08/31 518

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August began with 752 advertisers, peaking at 774 on the 4th. A decline followed, reaching 465 by the 26th. The month concluded with a slight recovery to 518 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chatgpt.com 2.06%
microsoft.com 0.04%
zerogpt.com 0.03%
stonebranch.com 0.03%
80000hours.org 0.02%
wwt.com -0.07%
chatbotapp.ai -0.11%
adobe.com -0.28%
claude.ai -0.55%
google.com -0.58%

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Chatgpt.com surged with a 2.06 increase, while google.com and claude.ai faced declines of 0.58 and 0.55, respectively.

Campaign Efficiency

US Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chatgpt.com google.com claude.ai adobe.com davinci.ai stonebranch.com aws.amazon.com grammarly.com perplexity.ai chatbotapp.ai
2026/08/01 71.4% 5.73% 2.22% 1.84% 0.55% 0.96% 2.06% 0.68% 0.07% 0.36%
2026/08/02 60.68% 6.18% 3.79% 2.39% 0.75% 1.25% 3.31% 0.64% 1.11% 0.71%
2026/08/03 64.26% 5.92% 3.65% 2.61% 0.89% 0.54% 3.72% 1.1% 1.03% 0.11%
2026/08/04 65.56% 5.48% 2.58% 1.99% 0.69% 0.83% 2.73% 0.64% 0.6% 1.6%
2026/08/05 59.07% 7.66% 4.3% 2.31% 0.59% 0.01% 1.23% 1.14% 0.12% 10.68%
2026/08/06 65.94% 6.55% 3.84% 1.85% 0.51% 0.01% 1.19% 0.61% 0.86% 9.85%
2026/08/07 65.68% 4.99% 2.86% 1.19% 0.31% 0.43% 0.46% 0.53% 0.06% 18.01%
2026/08/08 76.52% 8.5% 2.44% 1.57% 0.51% 1.42% 0.47% 0.36% 0.06% 0.02%
2026/08/09 56.37% 9.38% 3.65% 2.09% 0.27% 4.95% 1.44% 0.15% 0.11% 12.53%
2026/08/10 82.15% 5.64% 2.82% 1.67% 0.41% 0.95% 0.09% 0.64% 0.13% 0.02%
2026/08/11 50.73% 16.24% 4.19% 1.26% 0.43% 0% 0.16% 0.69% 1.25% 0.02%
2026/08/12 76.25% 5.37% 5.05% 1.28% 0.3% 0.01% 0.53% 0.68% 0.39% 0.02%
2026/08/13 88.55% 2.6% 1.77% 0.63% 0.17% 0.01% 0.64% 0.01% 0.7% 0.02%
2026/08/14 76.86% 9.39% 2.9% 0.94% 0.22% 0.38% 0.7% 0.02% 0.73% 0.01%
2026/08/15 82.16% 3.51% 3.65% 1.02% 0.4% 0% 1.06% 0.03% 0.74% 0.01%
2026/08/16 79.95% 3.75% 2.88% 1.22% 0.38% 0% 2.07% 0.01% 0.76% 0.03%
2026/08/17 84.32% 3.88% 3.17% 0.91% 0.38% 0% 0.96% 0% 0.28% 0.03%
2026/08/18 85.63% 4.17% 2.13% 0.64% 0.39% 0% 0.38% 0% 0.02% 1.74%
2026/08/19 85.36% 5.22% 2.69% 0.55% 0.16% 0% 0.41% 0.1% 1.23% 0%
2026/08/20 83.95% 4.43% 2.8% 0.9% 0.23% 0% 0.31% 0.69% 0.01% 0.01%
2026/08/21 82.35% 4.44% 2.71% 0.68% 0.14% 1.54% 1.18% 0.31% 0.21% 0%
2026/08/22 84.22% 4.13% 2.33% 0.68% 0.08% 1.31% 0.98% 0.32% 0.38% 0.01%
2026/08/23 82.36% 4.86% 2.65% 0.6% 0.06% 1.03% 0.99% 0.34% 0.94% 0.01%
2026/08/24 83.91% 5.07% 2.34% 0.73% 0.21% 0.79% 0.44% 0.88% 0.05% 0.01%
2026/08/25 86.33% 4.38% 2.42% 0.43% 0.2% 0.64% 0.29% 0.39% 0.02% 0%
2026/08/26 82.95% 5.86% 2.74% 0.8% 0.25% 0.39% 0.92% 0.39% 0.01% 0.01%
2026/08/27 78.89% 6.86% 3.32% 0.97% 0.41% 0.47% 1.84% 0.59% 0.07% 0%
2026/08/28 73.36% 8.66% 4.19% 1.37% 0.59% 0.59% 0.71% 0.47% 0.03% 0.01%
2026/08/29 67.58% 8.67% 3.5% 0.89% 0.51% 1.54% 2.68% 0.67% 1.18% 0.02%
2026/08/30 73.44% 5.31% 4.29% 0.88% 0.71% 1.13% 1.61% 0.27% 0.16% 0.02%
2026/08/31 75.56% 5.97% 4.72% 1.35% 0.72% 0.59% 0.54% 0.36% 0.08% 0%
  • chatgpt.com
  • google.com
  • claude.ai
  • adobe.com
  • davinci.ai
  • stonebranch.com
  • aws.amazon.com
  • grammarly.com
  • perplexity.ai
  • chatbotapp.ai

Copyright © Adthena. All rights reserved.

ChatGPT.com dominated August with fluctuating impressions, peaking at 88.55%. Google.com maintained a steady presence, while Claude.ai and Adobe.com showed minor variations. Chatbotapp.ai spiked early, then stabilized.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning - Last month
  1. 1
    askgpt.app - Unlimited AI Access - Ask - 24/7 Availability https://www.askgpt.app › ai_chatbot

    AskGPT helps with daily tasks, homework, emails, ideas, and translations. Use AI for writing, coding, studying, and more — all in one smart tool. Resume Writing Assistance. Fast, Accurate AI Answers.

  2. 2
    chatbotapp.ai - AI + Other Models - AI + All AIs https://chat.chatbotapp.ai › models › gpt

    Ask Chatbot built on Chatbot AI anything and get instant answers. Got a question? Multimodel AI...

  3. 3
    ChatGPT: fast answers, anytime https://www.chatgpt.com › signup

    Try the official ChatGPT — Get answers and simplify your daily tasks with ChatGPT. Just ask and ChatGPT can help. Try the official ChatGPT and see what AI can do. Available...

  4. 4
    Introducing Claude Fable 5 | Claude by Anthropic https://www.claude.ai

    Meet Claude Fable 5, our most advanced model yet for coding, research, and complex work. Hand off your hardest problems.

  5. 5
    Chat with Gemini - Free and fast AI from Google https://gemini.google.com

    A multi-modal GPT. Use your voice, text, photos, and camera to get help in new ways. Our GPT...

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In the bustling world of AI chatbots, “askgpt.app” stands out with its promise of unlimited AI access, catering to daily tasks and more. “chatbotapp.ai” emphasizes its multimodal AI capabilities, while “chatgpt.com” offers fast, official answers. “Claude.ai” introduces its advanced model for complex tasks, and Google’s “Gemini” showcases a versatile, multi-modal GPT experience. Each ad highlights unique strengths, from accessibility to advanced functionalities.

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