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US Software & Technology AI / Machine Learning - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

AI / Machine Learning – US

Google AI Overview visibility for Software & Technology AI / Machine Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.7286611749
76.2713388251
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
google.com 28.29
chatgpt.com 18.21
claude.ai 7.9
ibm.com 5.6
microsoft.com 4.95
adobe.com 2.19
amazon.com 1.89
apple.com 1.43
unisys.com 1.08
poly.ai 1.01
others 27.45
  • google.com - 28.29%
  • chatgpt.com - 18.21%
  • claude.ai - 7.9%
  • ibm.com - 5.6%
  • microsoft.com - 4.95%
  • adobe.com - 2.19%
  • amazon.com - 1.89%
  • apple.com - 1.43%
  • unisys.com - 1.08%
  • poly.ai - 1.01%
  • others - 27.45%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Google leads with 28.29% click share, closely followed by ‘others’ at 27.45%. ChatGPT.com captures 18.21%, while Claude.ai holds 7.9%.

Market Exposure

Share of Spend for the top 10 US Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date google.com chatgpt.com ibm.com claude.ai adobe.com microsoft.com unisys.com apple.com poly.ai sintra.ai
2025/11/01 15% 14.39% 7.6% 5.86% 3.97% 3.04% 0.42% 1.25% 0% 1.92%
2025/11/02 14.27% 13.04% 8.19% 4.29% 3.71% 5.96% 0.35% 1.27% 0.92% 1.55%
2025/11/03 15.02% 12.47% 7.86% 2.9% 4.24% 2% 0.24% 2.45% 1.88% 2.1%
2025/11/04 15.23% 12.64% 7.14% 2.69% 3% 5.81% 1.56% 1.43% 0.95% 2.12%
2025/11/05 15.49% 13.23% 7.21% 2.59% 2.53% 2.65% 2.75% 1.36% 0% 1.38%
2025/11/06 14.88% 12.76% 6.49% 4.02% 2.71% 0.35% 2.25% 1.24% 1.05% 2.96%
2025/11/07 16.72% 14.28% 8.44% 3.48% 2.78% 3.18% 1.34% 1.61% 1.05% 1.69%
2025/11/08 15.23% 13.72% 9.03% 3.13% 2.56% 8.4% 2.55% 1.03% 1.01% 1.69%
2025/11/09 14.44% 14.72% 11.06% 4.17% 2.42% 4.6% 1.71% 0.87% 2% 2.61%
2025/11/10 14.07% 13.91% 6.02% 3.6% 2.67% 7.59% 0.31% 1.1% 1.13% 2.41%
2025/11/11 16.49% 15.19% 6.35% 5.45% 1.66% 5% 0.96% 2.07% 1.01% 2.2%
2025/11/12 14.86% 12.82% 9.32% 3.72% 1.57% 4.51% 0.46% 1.07% 0.02% 2.07%
2025/11/13 15.52% 12.99% 7.8% 3.97% 1.92% 3.94% 0.46% 1.34% 2.34% 1.87%
2025/11/14 13.39% 13.76% 7.96% 2.26% 2.2% 4.44% 0.94% 1.32% 0.98% 2.56%
2025/11/15 13.76% 14.95% 9.44% 4.92% 1.99% 2.01% 0.86% 1.11% 0.98% 2.25%
2025/11/16 13.02% 16.33% 9.65% 5.85% 2.45% 0.74% 0.88% 2.05% 0.1% 1.57%
2025/11/17 15.43% 14.69% 7.28% 3.95% 2.1% 2.18% 1.7% 1.09% 1.08% 1.77%
2025/11/18 15.66% 15.01% 5.38% 5.08% 1.91% 1.93% 0.25% 2.21% 1.07% 1.06%
2025/11/19 17.18% 15.63% 4.89% 4.15% 2.21% 3.34% 0.23% 1.33% 2.16% 1.9%
2025/11/20 18.77% 16.46% 3.51% 4.39% 2.24% 2.84% 0.15% 1.41% 2.19% 3.22%
2025/11/21 16.48% 16.19% 7.8% 4.77% 2.45% 2.32% 1.76% 1.35% 0% 1.97%
2025/11/22 19.32% 16.85% 6.28% 5.99% 2.51% 2.47% 1.32% 1.19% 0.01% 1.34%
2025/11/23 15.86% 16.27% 8.81% 6.43% 2.31% 1.33% 0.86% 1.06% 0.01% 2.19%
2025/11/24 17.73% 14.5% 7.25% 3.4% 2.31% 1.51% 2.7% 1.66% 1.94% 1.51%
2025/11/25 18.62% 17.81% 3.78% 3.73% 3.39% 3.13% 2.61% 0.83% 2.02% 0.55%
2025/11/26 19.03% 17.35% 4.81% 4.43% 1.72% 4.66% 0.86% 0.66% 0.01% 1.72%
2025/11/27 18.98% 18.69% 6.39% 4.45% 1.1% 1.21% 1.25% 0.64% 0.02% 0.8%
2025/11/28 18% 18.33% 6.32% 3.68% 0.88% 6.13% 1.21% 0.45% 3.36% 0.45%
2025/11/29 16.01% 20.2% 7.7% 2.22% 2.03% 3.08% 3.06% 0.48% 2.01% 0.29%
2025/11/30 19.97% 17.12% 6.55% 5.35% 3.37% 3.14% 1.74% 1.04% 1.01% 0.01%
  • google.com
  • chatgpt.com
  • ibm.com
  • claude.ai
  • adobe.com
  • microsoft.com
  • unisys.com
  • apple.com
  • poly.ai
  • sintra.ai

Copyright © Adthena. All rights reserved.

In November 2025, Google.com led PPC spend, peaking at 19.97% on the 30th. ChatGPT.com followed, reaching 20.2% on the 29th. IBM.com and Claude.ai showed fluctuations, while Adobe.com and Microsoft.com had modest shares. Unisys.com, Apple.com, Poly.ai, and Sintra.ai maintained lower spend levels.

Market Exposure

Competitor Count for US Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 995
2025/11/02 1019
2025/11/03 1050
2025/11/04 1047
2025/11/05 1039
2025/11/06 1023
2025/11/07 1047
2025/11/08 1021
2025/11/09 1004
2025/11/10 1081
2025/11/11 1044
2025/11/12 1041
2025/11/13 1034
2025/11/14 1024
2025/11/15 976
2025/11/16 1017
2025/11/17 1047
2025/11/18 1031
2025/11/19 1005
2025/11/20 964
2025/11/21 976
2025/11/22 945
2025/11/23 946
2025/11/24 1011
2025/11/25 950
2025/11/26 935
2025/11/27 931
2025/11/28 910
2025/11/29 904
2025/11/30 906

Copyright © Adthena. All rights reserved.

November began with 995 advertisers, peaking at 1,081 mid-month. A decline followed, ending at 906.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chatgpt.com 3.36%
google.com 3.23%
intuit.com 0.54%
front.com 0.4%
claude.ai 0.37%
meta.com -0.33%
apple.com -0.42%
genpact.com -0.45%
ibm.com -1.25%
microsoft.com -1.45%

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Google.com and ChatGPT.com surged in click share, while Microsoft.com and IBM.com experienced notable declines.

Campaign Efficiency

US Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date google.com chatgpt.com microsoft.com claude.ai ibm.com adobe.com unisys.com apple.com picsart.com sintra.ai
2025/11/01 21.36% 21.17% 4.4% 7.04% 5.93% 3.15% 0.35% 1.27% 0.65% 1.16%
2025/11/02 20.79% 18.52% 6.82% 5.03% 6.91% 2.99% 0.28% 1.58% 0.98% 0.87%
2025/11/03 19.44% 17.04% 2.66% 3.29% 6.4% 3.48% 0.18% 3.05% 1.15% 1.23%
2025/11/04 19.98% 18.01% 8.42% 2.78% 5.45% 2.13% 1.82% 1.36% 0.81% 1.25%
2025/11/05 21.15% 17.11% 3.19% 2.61% 5.02% 1.46% 3.07% 1.31% 0.74% 0.72%
2025/11/06 21.79% 18.58% 0.5% 5.09% 5.38% 1.88% 2.77% 1.26% 1.02% 1.85%
2025/11/07 23.29% 19.94% 4.97% 4.02% 5.9% 2.29% 1.73% 2.14% 0.9% 1.01%
2025/11/08 21.08% 19.25% 11.18% 3.86% 7.19% 2.14% 3.2% 0.85% 1.03% 1.04%
2025/11/09 20.75% 18.94% 7.08% 5.04% 8.75% 1.98% 1.81% 0.92% 1.04% 1.57%
2025/11/10 20.13% 19.66% 10.24% 4.27% 4.02% 2.09% 0.21% 1.4% 1.07% 1.56%
2025/11/11 21.79% 20.83% 6.84% 5.71% 5.24% 1.23% 1.19% 1.95% 1.21% 1.34%
2025/11/12 21.19% 18.1% 6.12% 4.36% 8.64% 1.12% 0.32% 1.39% 1.54% 1.36%
2025/11/13 22.17% 19.8% 4.99% 4.87% 5.83% 1.33% 0.79% 1.55% 1.16% 0.99%
2025/11/14 19.29% 20.26% 6.43% 3.18% 6.56% 1.61% 0.99% 1.44% 1.47% 1.61%
2025/11/15 21.01% 21.88% 3.06% 5.15% 7.15% 1.55% 1.07% 1.19% 1.17% 1.36%
2025/11/16 19.57% 23.37% 1.02% 5.62% 6.67% 1.82% 1.07% 3.16% 1.35% 0.98%
2025/11/17 23.35% 22.48% 3.24% 4.21% 5.66% 1.88% 2.05% 1.24% 1.29% 1.05%
2025/11/18 23.41% 21.79% 2.47% 5.48% 3.67% 1.52% 0.15% 2.91% 1.17% 0.6%
2025/11/19 25.45% 22.14% 5% 4.08% 4.46% 1.68% 0.15% 1.78% 1.23% 1.06%
2025/11/20 25.4% 23.97% 4.02% 4.63% 4.21% 1.87% 0.12% 1.52% 0.91% 1.96%
2025/11/21 23.27% 21.99% 3.19% 5.5% 6.8% 1.83% 2.42% 1.41% 0.81% 0.99%
2025/11/22 25.54% 24.08% 3.8% 6.1% 5.38% 1.72% 1.51% 1.38% 0.58% 0.65%
2025/11/23 20.42% 21.14% 1.76% 6.39% 8.37% 1.62% 1.04% 1.11% 0.76% 1.25%
2025/11/24 23.66% 19.61% 1.97% 3.66% 6.84% 1.92% 2.97% 2.18% 0.41% 0.88%
2025/11/25 25.93% 24.23% 3.44% 3.74% 3% 2.8% 3.29% 0.96% 0.32% 0.38%
2025/11/26 26.71% 24.81% 5.46% 4.74% 3.84% 1.21% 1.16% 0.74% 0.78% 1.02%
2025/11/27 24.21% 26.79% 1.77% 5.09% 6.34% 0.64% 1.71% 0.65% 0.9% 0.41%
2025/11/28 22.18% 24.42% 7.78% 4.11% 5.08% 0.71% 1.51% 0.5% 0.51% 0.25%
2025/11/29 21.55% 25.3% 3.59% 2.54% 6.59% 1.7% 3.42% 0.42% 0.48% 0.17%
2025/11/30 24.54% 22.91% 5.53% 5.28% 5.05% 2.72% 2.32% 1.22% 0.76% 0.01%
  • google.com
  • chatgpt.com
  • microsoft.com
  • claude.ai
  • ibm.com
  • adobe.com
  • unisys.com
  • apple.com
  • picsart.com
  • sintra.ai

Copyright © Adthena. All rights reserved.

In November 2025, Google.com led with fluctuating impressions, peaking at 26.71% on the 26th. ChatGPT.com followed closely, reaching 26.79% on the 27th. Microsoft.com and Claude.ai showed varied trends, while IBM.com and Adobe.com maintained moderate shares. Unisys.com, Apple.com, Picsart.com, and Sintra.ai had lower, yet dynamic, impressions. The month concluded with Google.com at 24.54%, ChatGPT.com at 22.91%, and others showing diverse patterns.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning - Last month
  1. 1
    AI image generation for free - Image generation on ChatGPT https://www.chatgpt.com

    Explore what you can do with the world’s most popular AI assistant. Try ChatGPT for free. Make...

  2. 2
    Claude by Anthropic https://www.claude.ai

    Meet your thinking partner — Engage in natural conversations with Claude, our AI assistant designed for collaboration. Search the...

  3. 3
    Google Gemini https://gemini.google.com

    Gemini, Google's new AI — Chat with Google Gemini to collaborate with the best of Google AI. Chat to supercharge your ideas, write, learn, plan and more.

  4. 4
    Microsoft Copilot http://copilot.microsoft.com

    AI Assistance For Any Task — Save Time With Copilot. Create Personalized Routines, From Wellness to Travel, Easily. Chat with...

  5. 5
    AI Implementation Playbook - Advance AI Maturity https://www.unisys.com

    Optimize operations and accelerate innovation with Unisys AI-powered cloud technology.

Copyright © Adthena. All rights reserved.

In the competitive landscape of AI-driven PPC ads, ChatGPT entices with free image generation, while Claude by Anthropic emphasizes collaboration. Google Gemini offers AI-powered idea enhancement, Microsoft Copilot focuses on task efficiency, and Unisys promotes AI maturity advancement.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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