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US Software & Technology AI / Machine Learning - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

AI / Machine Learning – US

Google AI Overview visibility for Software & Technology AI / Machine Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.7072906455
67.2927093545
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 94.1
google.com 2.18
adobe.com 0.55
claude.ai 0.24
chatbotapp.ai 0.24
ibm.com 0.16
chatbot.app 0.16
stonebranch.com 0.16
nvidia.com 0.13
aws.amazon.com 0.13
others 1.95
  • chatgpt.com - 94.1%
  • google.com - 2.18%
  • adobe.com - 0.55%
  • claude.ai - 0.24%
  • chatbotapp.ai - 0.24%
  • ibm.com - 0.16%
  • chatbot.app - 0.16%
  • stonebranch.com - 0.16%
  • nvidia.com - 0.13%
  • aws.amazon.com - 0.13%
  • others - 1.95%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ChatGPT.com dominates with a staggering 94.1% click share, overshadowing others like Google.com at 2.18%. The “others” category collectively holds 1.95%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chatgpt.com google.com stonebranch.com adobe.com aws.amazon.com ibm.com lovable.dev chatbotapp.ai genpact.com oracle.com
2026/05/01 45.78% 9.01% 0% 3.87% 2.99% 7.66% 0.77% 1.14% 0.01% 0.1%
2026/05/02 41.39% 13.17% 0% 4.26% 2.89% 8.73% 0.47% 5.59% 0% 0%
2026/05/03 41.96% 9.32% 0% 4.67% 3.34% 9.59% 0.62% 1.96% 2.95% 0%
2026/05/04 45.76% 10.33% 0% 3.75% 2.56% 5.39% 0.48% 1.46% 1.38% 0.05%
2026/05/05 46.84% 10.54% 0% 3.06% 2.26% 5.23% 0.47% 1.89% 2.68% 0.2%
2026/05/06 47.06% 15.87% 0% 2.65% 3.35% 2.79% 1.03% 0.72% 1.28% 0.05%
2026/05/07 40.98% 12.28% 0% 2.69% 3.07% 4.07% 0.76% 7.6% 1.49% 0.07%
2026/05/08 40.1% 14.15% 0% 3.12% 3.06% 4.24% 1.28% 2.44% 0.75% 0.48%
2026/05/09 45.72% 10.9% 0.55% 2.76% 3.79% 4.61% 1.36% 2.35% 0% 0%
2026/05/10 40.81% 11.4% 2.49% 2.97% 3.22% 6.52% 1.14% 4.02% 1.19% 0%
2026/05/11 42.3% 10.19% 1.64% 2.59% 1.62% 3.55% 0.77% 2.94% 1.82% 1.89%
2026/05/12 37.37% 13.14% 1.54% 2.88% 2.09% 3.82% 1.16% 1.07% 3.62% 0.95%
2026/05/13 45.34% 12.63% 0% 2.97% 2.18% 2.49% 0.61% 6.06% 1.38% 0.19%
2026/05/14 43.92% 11.62% 0% 2.74% 2.13% 2.26% 0.75% 2.1% 1.81% 1.21%
2026/05/15 39.89% 14.08% 0% 3.14% 3.04% 4.22% 1.3% 2.44% 0.74% 0.64%
2026/05/16 38.89% 14.5% 4.04% 3.71% 3.62% 2% 1.02% 2.37% 0% 0.07%
2026/05/17 37.03% 12.73% 0% 3.66% 3.6% 2.32% 1.1% 3.38% 3.95% 0%
2026/05/18 43.11% 11.73% 1.1% 4.03% 3.66% 1.04% 0.86% 2.9% 2.68% 0.11%
2026/05/19 43.61% 9.21% 1.98% 3.34% 3.96% 0.95% 0.98% 2.46% 1.01% 0.34%
2026/05/20 40.48% 7.89% 1.23% 3.43% 3.96% 0.7% 0.72% 5.47% 2.42% 0.64%
2026/05/21 42.57% 8.17% 0% 3.56% 3.89% 1.16% 0.9% 2.57% 1.89% 0.58%
2026/05/22 34.3% 7.5% 0.62% 4.24% 4.32% 1.01% 0.82% 1.97% 4.17% 5.13%
2026/05/23 50.38% 6.2% 0.56% 3.77% 3.67% 1.24% 0.85% 1.06% 0% 0.05%
2026/05/24 38.76% 7.5% 4.9% 3.91% 5.97% 1.88% 1.1% 1.42% 0.03% 0%
2026/05/25 36.41% 5.54% 1.06% 3.4% 2.49% 0.82% 0.56% 5.48% 2.07% 8.55%
2026/05/26 36.59% 5.82% 2.58% 2.93% 0.85% 1.14% 0.56% 9.65% 3.31% 6.54%
2026/05/27 41.67% 6.78% 5.24% 3.14% 1.33% 1.39% 0.67% 4.77% 1.99% 0.35%
2026/05/28 38.45% 7.64% 4.6% 3.35% 1.73% 1.39% 0.58% 6.08% 0.78% 0.36%
2026/05/29 47.93% 7.44% 4.74% 3.15% 1.33% 0.91% 0.71% 1.98% 0.04% 0.03%
2026/05/30 48.09% 6.64% 3.77% 2.98% 1.7% 1.47% 0.67% 0.31% 0% 0%
2026/05/31 50.92% 11.34% 3.59% 2.69% 1.8% 1.39% 0.56% 0.11% 0.02% 0%
  • chatgpt.com
  • google.com
  • stonebranch.com
  • adobe.com
  • aws.amazon.com
  • ibm.com
  • lovable.dev
  • chatbotapp.ai
  • genpact.com
  • oracle.com

Copyright © Adthena. All rights reserved.

In May 2026, ChatGPT.com led with a fluctuating spend share, peaking at 50.92%. Google.com saw a decline, ending at 11.34%. Stonebranch.com and Adobe.com maintained moderate shares, while AWS and IBM showed varied trends. Chatbotapp.ai and Genpact.com experienced volatility, with Oracle.com peaking mid-month.

Market Exposure

Competitor Count for US Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 686
2026/05/02 649
2026/05/03 660
2026/05/04 713
2026/05/05 710
2026/05/06 689
2026/05/07 705
2026/05/08 723
2026/05/09 631
2026/05/10 652
2026/05/11 747
2026/05/12 720
2026/05/13 680
2026/05/14 738
2026/05/15 723
2026/05/16 715
2026/05/17 728
2026/05/18 757
2026/05/19 725
2026/05/20 715
2026/05/21 742
2026/05/22 738
2026/05/23 704
2026/05/24 725
2026/05/25 835
2026/05/26 831
2026/05/27 795
2026/05/28 774
2026/05/29 773
2026/05/30 780
2026/05/31 787

Copyright © Adthena. All rights reserved.

May saw a dynamic shift in distinct advertisers, starting at 686 and peaking at 835. The month concluded with a steady 787, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
claude.ai 0.51%
stonebranch.com 0.22%
grammarly.com 0.16%
adobe.com 0.12%
chatbot.app 0.08%
connex.ai -0.02%
creativefabrica.com -0.04%
ibm.com -0.15%
chatgpt.com -0.57%
google.com -0.81%

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In the past month, claude.ai surged with a 0.51 increase, while google.com faced a significant drop of -0.81 in click share.

Campaign Efficiency

US Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chatgpt.com google.com stonebranch.com adobe.com aws.amazon.com ibm.com chatbotapp.ai asana.com chatbot.app genpact.com
2026/05/01 81.61% 4.96% 0% 1.39% 0.66% 2.14% 0.7% 0.06% 0.01% 0%
2026/05/02 71.14% 13.48% 0% 1.37% 0.56% 2.06% 4.74% 0.07% 0.06% 0%
2026/05/03 76.85% 4.87% 0% 1.63% 0.74% 2.14% 0.74% 0.03% 4.74% 1.17%
2026/05/04 81.34% 5.04% 0% 1.31% 0.57% 1.51% 0.87% 0.05% 0.01% 0.74%
2026/05/05 83.45% 4.75% 0% 1.08% 0.5% 0.96% 0.54% 0.08% 0.03% 1.18%
2026/05/06 78.02% 11.1% 0% 0.99% 0.73% 0.55% 0.38% 0.06% 0.17% 0.44%
2026/05/07 70.37% 6.14% 0% 1.07% 0.72% 1.08% 6.43% 0.6% 5.25% 0.72%
2026/05/08 77.62% 7.36% 0% 1.26% 0.73% 1.41% 1.27% 0.12% 0.12% 0.29%
2026/05/09 77.05% 6.52% 1.11% 1.28% 1.06% 1.15% 0.89% 0.1% 0.2% 0%
2026/05/10 76.78% 6.2% 1.6% 1.17% 0.98% 1.55% 1.5% 0.13% 0% 0.46%
2026/05/11 77.44% 5.5% 1.13% 1.11% 0.4% 0.8% 0.98% 0.71% 0.05% 0.9%
2026/05/12 66.88% 13.12% 1.12% 1.43% 0.59% 0.93% 0.45% 0.39% 0.14% 1.67%
2026/05/13 74.2% 7.35% 0% 1.36% 0.57% 0.51% 6.62% 0.99% 0.08% 0.62%
2026/05/14 71.87% 9.31% 0% 1.05% 0.48% 0.58% 0.76% 4.21% 0.23% 0.8%
2026/05/15 77.62% 7.36% 0% 1.26% 0.73% 1.41% 1.27% 0.12% 0.12% 0.29%
2026/05/16 67.55% 10.55% 2.15% 1.39% 0.83% 0.29% 0.78% 0.06% 8.94% 0%
2026/05/17 67.5% 6.9% 0% 1.44% 0.81% 0.46% 1.05% 0.08% 9.79% 1.82%
2026/05/18 77.1% 5.88% 0.49% 1.41% 0.84% 0.16% 0.88% 0.16% 5.04% 0.99%
2026/05/19 80.74% 4.86% 1.12% 1.21% 0.87% 0.13% 0.96% 0.2% 0.02% 0.56%
2026/05/20 74.57% 4.34% 0.55% 1.34% 0.86% 0.1% 1.85% 0.17% 5.79% 1.1%
2026/05/21 78.71% 4.91% 0% 1.58% 1% 0.18% 0.93% 0.46% 0.33% 1.25%
2026/05/22 67.37% 5.57% 0.77% 2.43% 1.57% 0.21% 0.85% 0.65% 0.4% 3.06%
2026/05/23 77.72% 3.96% 0.59% 1.83% 1.11% 0.23% 0.51% 0.1% 0.72% 0%
2026/05/24 65.85% 6.32% 4.2% 2.34% 2.93% 0.44% 0.81% 0.15% 0.09% 0%
2026/05/25 71.32% 2.98% 0.46% 1.28% 0.54% 0.15% 4.95% 0.07% 4.66% 0.92%
2026/05/26 66.34% 3.88% 1.77% 1.35% 0.21% 0.29% 9.79% 0.07% 0.02% 1.76%
2026/05/27 68.41% 4.09% 3.37% 1.36% 0.29% 0.23% 4.64% 0.07% 4.26% 1.26%
2026/05/28 58.98% 4.11% 2.56% 1.31% 0.35% 0.21% 4.83% 0.28% 17.27% 0.43%
2026/05/29 72.6% 4.28% 3.05% 1.54% 0.31% 0.14% 0.66% 0.03% 0.01% 0%
2026/05/30 76.72% 4.21% 2.97% 1.46% 0.46% 0.24% 0.22% 0.05% 0.38% 0%
2026/05/31 65.58% 15.31% 2.38% 1.1% 0.54% 0.24% 0.05% 0.03% 0.02% 0%
  • chatgpt.com
  • google.com
  • stonebranch.com
  • adobe.com
  • aws.amazon.com
  • ibm.com
  • chatbotapp.ai
  • asana.com
  • chatbot.app
  • genpact.com

Copyright © Adthena. All rights reserved.

Chatgpt.com led May with fluctuating impressions, peaking early at 83.45%. Google.com saw a late surge, ending at 15.31%. Stonebranch.com and Adobe.com maintained steady shares, while chatbotapp.ai spiked mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning - Last month
  1. 1
    ChatGPT + Asana https://www.asana.com

    Save time, improve accountability, and manage all your team's work in one place

  2. 2
    Chat with ChatGPT AI https://chat.chatbot.app › chatgpt

    Chat GPT AI now available — Ask AI Anything — Ask AI to write anything and get instant answers.

  3. 3
    Chat with GPT Chatbot App https://chat.chatbotapp.ai › chat › gpt

    GPT AI Chatbot — Ask AI Anything — Ask AI to write anything and get instant answers.

  4. 4
    Official ChatGPT website https://www.chatgpt.com › signup

    Get fast answers, anywhere — ChatGPT can help with book ideas, poems, or trip planning. Try it yourself. The ultimate how-to guide for your unique interests. Ask the official ChatGPT today. Ask ChatGPT anything.

  5. 5
    Chat with Gemini - Free and fast AI from Google https://gemini.google.com

    A multi-modal GPT. Use your voice, text, photos, and camera to get help in new ways. Our GPT helps you double-check its AI responses using the power of Google Search.

Copyright © Adthena. All rights reserved.

In the competitive landscape of AI-driven tools, Asana stands out by integrating ChatGPT to streamline team management, emphasizing efficiency and accountability. Meanwhile, Chatbot.app and Chatbotapp.ai focus on the versatility of AI, offering instant, creative solutions. ChatGPT.com highlights its adaptability for diverse needs, from trip planning to poetry. Google’s Gemini showcases a multi-modal approach, leveraging voice, text, and images for comprehensive assistance.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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