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US Software & Technology AI / Machine Learning - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

AI / Machine Learning – US

Google AI Overview visibility for Software & Technology AI / Machine Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.3726287638
80.6273712362
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 1%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 94.25
google.com 2.68
ibm.com 0.43
adobe.com 0.41
chatbot.app 0.24
chatbotapp.ai 0.2
nvidia.com 0.12
claude.ai 0.11
microsoft.com 0.11
creativefabrica.com 0.08
others 1.37
  • chatgpt.com - 94.25%
  • google.com - 2.68%
  • ibm.com - 0.43%
  • adobe.com - 0.41%
  • chatbot.app - 0.24%
  • chatbotapp.ai - 0.2%
  • nvidia.com - 0.12%
  • claude.ai - 0.11%
  • microsoft.com - 0.11%
  • creativefabrica.com - 0.08%
  • others - 1.37%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ChatGPT.com dominates with a staggering 94.25% click share. Google.com follows at 2.68%, while IBM.com and Adobe.com hold 0.43% and 0.41%, respectively. Others collectively capture 1.37%.

Market Exposure

Share of Spend for the top 10 US Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chatgpt.com google.com ibm.com chatbotapp.ai adobe.com chatbot.app elevenlabs.io microsoft.com claude.ai ramp.com
2026/04/01 35.64% 13.14% 5.37% 2.63% 3.56% 0.56% 1.44% 3.11% 0.83% 0.66%
2026/04/02 33.46% 11.72% 8.57% 1.69% 3.64% 0.52% 1.68% 3.8% 0.12% 0.63%
2026/04/03 29.09% 12.56% 8.56% 1.49% 3.11% 0.62% 1.59% 4.04% 0.21% 1.87%
2026/04/04 31.73% 11.65% 7.2% 1.46% 3.74% 1.03% 1.27% 5.3% 0.56% 4.24%
2026/04/05 30.2% 10.93% 8.31% 2.22% 3.78% 0.76% 1.66% 0.84% 4.12% 2.28%
2026/04/06 25.58% 13.57% 7.42% 1.69% 2.8% 0.66% 1.52% 2.07% 5.98% 1.06%
2026/04/07 38.62% 15.65% 5.17% 1.33% 3.37% 0.36% 1.07% 1.9% 1.48% 1.15%
2026/04/08 30.81% 9.19% 10.68% 2.03% 3.98% 1.39% 1.6% 2.04% 1.26% 1.35%
2026/04/09 35.33% 9.02% 7.34% 0.79% 3.95% 1.48% 2.15% 2.24% 1.53% 0.66%
2026/04/10 35.21% 11.51% 6.62% 1.3% 4.19% 0.74% 3.28% 1.6% 2.82% 1.22%
2026/04/11 36.33% 14.29% 8.07% 1.63% 3.81% 2.41% 0.57% 0.09% 2.6% 0.71%
2026/04/12 31.64% 15.64% 12.04% 1.56% 3.88% 2.63% 2.05% 0.06% 2.24% 2.66%
2026/04/13 35.21% 14.9% 7.7% 0.99% 3.67% 1.41% 0.29% 0.03% 3.04% 0.68%
2026/04/14 39.11% 12.47% 7.01% 1.99% 3.96% 1.17% 0.24% 0.03% 1.6% 0.76%
2026/04/15 33.15% 10.75% 10.88% 2.29% 5.1% 1.22% 0.27% 0.06% 1.63% 0.6%
2026/04/16 35.4% 12.41% 6.2% 2.9% 4.67% 3.41% 3.63% 0.04% 0.9% 1.37%
2026/04/17 38.49% 11.4% 4.59% 2.77% 4.94% 2.71% 1.92% 0.04% 1.07% 0.67%
2026/04/18 34.57% 14.29% 9.98% 1.93% 6.25% 1.69% 1.97% 0.11% 1.41% 1.32%
2026/04/19 34.68% 17.05% 8.77% 2.56% 5.71% 1.63% 0.34% 0.05% 1.7% 0.63%
2026/04/20 35.06% 13.69% 7.14% 1.28% 7.46% 1.42% 1.93% 0.03% 0.24% 0.69%
2026/04/21 34.2% 15.75% 9.79% 2.35% 5.09% 0.62% 0.24% 0.06% 0.13% 2.66%
2026/04/22 37.34% 15.81% 10.28% 1.3% 4.69% 1.23% 1.9% 0.1% 0.8% 0.01%
2026/04/23 40.75% 13.09% 8.2% 1.93% 5.33% 2.75% 0.23% 0.54% 0.27% 0.03%
2026/04/24 37.13% 10.34% 10.77% 1.96% 3.8% 0.49% 1.86% 0.04% 0.93% 0.02%
2026/04/25 36.83% 10.58% 16.87% 1.98% 3.61% 1.17% 1.68% 0.05% 0.06% 1.17%
2026/04/26 43.75% 11.68% 10.98% 2.6% 4.9% 0.96% 0.25% 0.03% 0.08% 2.47%
2026/04/27 42.72% 11.9% 7.17% 2.4% 4.22% 0.2% 1.84% 0.08% 0.33% 0%
2026/04/28 38.27% 19.62% 6.38% 2.87% 3.89% 0.2% 0.21% 0.06% 0.05% 0.16%
2026/04/29 42.61% 12.7% 5.4% 1.56% 6.98% 0.83% 1.77% 0.02% 0.2% 0.03%
2026/04/30 36.42% 19.15% 7.2% 5.21% 3.17% 1.1% 0.34% 0.04% 0% 0%
  • chatgpt.com
  • google.com
  • ibm.com
  • chatbotapp.ai
  • adobe.com
  • chatbot.app
  • elevenlabs.io
  • microsoft.com
  • claude.ai
  • ramp.com

Copyright © Adthena. All rights reserved.

ChatGPT.com led April with fluctuating spend, peaking at 43.75%. Google.com saw a late surge, ending at 19.15%. IBM.com and Adobe.com showed steady growth, while Chatbotapp.ai spiked to 5.21% on the last day.

Market Exposure

Competitor Count for US Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 719
2026/04/02 740
2026/04/03 766
2026/04/04 712
2026/04/05 747
2026/04/06 799
2026/04/07 795
2026/04/08 713
2026/04/09 709
2026/04/10 699
2026/04/11 648
2026/04/12 665
2026/04/13 735
2026/04/14 713
2026/04/15 693
2026/04/16 669
2026/04/17 669
2026/04/18 663
2026/04/19 688
2026/04/20 700
2026/04/21 695
2026/04/22 696
2026/04/23 692
2026/04/24 684
2026/04/25 649
2026/04/26 682
2026/04/27 708
2026/04/28 708
2026/04/29 710
2026/04/30 673

Copyright © Adthena. All rights reserved.

April began with 719 advertisers, peaking at 799 on April 6. A decline followed, ending the month at 673.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chatgpt.com 0.63%
adobe.com 0.08%
google.com 0.03%
getjobber.com 0.02%
poly.ai 0.02%
amazon.com -0.03%
pega.com -0.03%
openart.ai -0.03%
claude.ai -0.14%
microsoft.com -0.18%

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Chatgpt.com surged with a 0.63 increase, while microsoft.com dropped by 0.18. Adobe.com gained 0.08, contrasting with claude.ai’s 0.14 decline.

Campaign Efficiency

US Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chatgpt.com google.com chatbotapp.ai ibm.com adobe.com chatbot.app genpact.com creativefabrica.com microsoft.com claude.ai
2026/04/01 77.92% 6.32% 1.52% 1.18% 0.79% 0.41% 0% 0.38% 1.5% 0.44%
2026/04/02 78.21% 5.69% 1.18% 2.35% 0.71% 0.38% 0% 0.44% 1.77% 0.04%
2026/04/03 67.04% 10.36% 5.99% 2.03% 0.76% 0.46% 0% 0.47% 2.15% 0.05%
2026/04/04 77.89% 5.34% 0.94% 1.59% 0.84% 0.71% 0% 0.4% 2.6% 0.24%
2026/04/05 71.67% 5.05% 5.95% 2.41% 1.09% 0.44% 0.74% 0.45% 0.41% 1.82%
2026/04/06 66.07% 9.13% 1.11% 1.79% 0.88% 4.45% 0% 0.35% 0.88% 6%
2026/04/07 77.29% 9.57% 0.81% 1.75% 0.88% 0.21% 0.22% 0.33% 1.11% 0.65%
2026/04/08 69.9% 3.66% 5.53% 2.83% 1.06% 5.42% 0% 0.46% 1.06% 0.41%
2026/04/09 75.4% 4.06% 0.46% 2.5% 1.04% 5.36% 0.96% 0.41% 1.02% 0.66%
2026/04/10 77.88% 4.73% 0.77% 3.08% 0.99% 0.44% 1.12% 0.31% 0.77% 1.09%
2026/04/11 78.09% 4.82% 0.84% 2.26% 0.89% 5.36% 0.23% 0.43% 0.01% 0.73%
2026/04/12 68.77% 9.08% 0.88% 3.14% 1% 9.66% 0.45% 0.31% 0.01% 0.63%
2026/04/13 75.66% 6.15% 0.56% 1.89% 0.97% 5.38% 0.49% 0.36% 0% 0.96%
2026/04/14 81.29% 5.23% 1.18% 2.22% 1.07% 0.66% 0.29% 0.31% 0% 0.58%
2026/04/15 75.79% 4.17% 1.37% 3.03% 1.06% 4.84% 1.97% 0.38% 0.02% 0.61%
2026/04/16 75.63% 4.45% 1.34% 1.48% 0.93% 9.71% 0% 0.16% 0.01% 0.23%
2026/04/17 74.21% 4.15% 1.51% 1.36% 1.11% 9.92% 0.23% 0.25% 0.01% 0.3%
2026/04/18 74.31% 9.03% 1.09% 2.3% 1.37% 5.27% 0% 0.41% 0.03% 0.47%
2026/04/19 73.86% 8.99% 1.37% 2.27% 1.15% 4.75% 0.85% 0.39% 0.01% 0.61%
2026/04/20 76.11% 5.62% 0.75% 2.16% 1.63% 5.69% 0.26% 0.41% 0.01% 0.06%
2026/04/21 80.81% 6.25% 1.27% 2.36% 1.23% 0.39% 0.49% 0.51% 0.02% 0.03%
2026/04/22 78.51% 5.75% 0.78% 2.35% 1.25% 4.87% 0.22% 0.38% 0.03% 0.29%
2026/04/23 71.64% 4.82% 1.03% 1.49% 1.24% 13.59% 0% 0.34% 0.15% 0.11%
2026/04/24 82.31% 4.25% 1.12% 2.77% 1.01% 0.32% 0.24% 0.49% 0.01% 0.4%
2026/04/25 79.13% 4.61% 1.36% 4.64% 1.09% 0.55% 0% 0.37% 0.02% 0.02%
2026/04/26 79.23% 4.87% 1.33% 2.86% 1.2% 4.75% 0.23% 0.29% 0.01% 0.02%
2026/04/27 82.02% 4.8% 1.43% 1.62% 1.2% 0.12% 0.25% 0.34% 0.02% 0.14%
2026/04/28 71.78% 13.28% 5.25% 1.56% 1% 0.11% 0.65% 0.28% 0.01% 0.01%
2026/04/29 81.7% 5.14% 0.93% 1.34% 1.54% 0.44% 0% 0.25% 0% 0.1%
2026/04/30 72.64% 13.66% 2.85% 1.49% 1% 0.71% 0.43% 0.29% 0.01% 0%
  • chatgpt.com
  • google.com
  • chatbotapp.ai
  • ibm.com
  • adobe.com
  • chatbot.app
  • genpact.com
  • creativefabrica.com
  • microsoft.com
  • claude.ai

Copyright © Adthena. All rights reserved.

ChatGPT.com dominated April with fluctuating impressions, peaking at 82.31%. Google.com saw a spike on April 30, reaching 13.66%. Chatbotapp.ai and IBM.com had modest shares, while Claude.ai remained low. The month ended with ChatGPT.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning - Last month
  1. 1
    Chat with ChatGPT AI https://chat.chatbot.app › chatgpt

    Chat GPT without Any Limits — Get AI Assistance for Homework, Day-To-Day Tasks, Essays, Content, Ideas, Translations etc. Ask...

  2. 2
    Chat with GPT Chatbot App https://chat.chatbotapp.ai › chat › gpt

    GPT Chatbot now available — Ask AI Anything — Ask AI to write anything and get instant answers.

  3. 3
    Official ChatGPT website https://www.chatgpt.com › signup

    Official ChatGPT from OpenAI — ChatGPT can help with book ideas, poems, or trip planning. Try it yourself. Leverage ChatGPT to...

  4. 4
    Google Gemini https://gemini.google.com

    AI assistant from Google — Our biggest upgrade. Next generation intelligence: free, fast, and unlimited. Create AI images, brainstorm ideas, and verify responses with Google Search integration.

  5. 5
    Try IBM’s AI Agent Today https://www.ibm.com › customer › service

    Streamline Tasks with IBM AI — IBM's Intelligent Digital and Voice-based AI Agents Provide 24x7 Support.

Copyright © Adthena. All rights reserved.

In the bustling world of AI, five top-performing ads shine on Google’s SERP. Chatbot.app and chatbotapp.ai promise limitless AI interactions, while ChatGPT.com offers creative assistance. Google Gemini boasts next-gen intelligence, and IBM’s AI Agent ensures 24/7 support. Each ad highlights unique AI capabilities, enticing users with innovation and convenience.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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