US Software & Technology Software Development - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – US

Google AI Overview visibility for Software & Technology Software Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.6792107548
74.3207892452
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 6%
Navigational 8%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 23.61
microsoft.com 7.98
figma.com 2.78
grammarly.com 2.48
google.com 2.09
procore.com 2.09
qr-code-generator.com 2
groupon.com 1.83
pdffiller.com 1.68
quillbot.com 1.65
others 51.81
  • adobe.com - 23.61%
  • microsoft.com - 7.98%
  • figma.com - 2.78%
  • grammarly.com - 2.48%
  • google.com - 2.09%
  • procore.com - 2.09%
  • qr-code-generator.com - 2%
  • groupon.com - 1.83%
  • pdffiller.com - 1.68%
  • quillbot.com - 1.65%
  • others - 51.81%

Copyright © Adthena. All rights reserved.

Adobe leads with 23.61% click share, followed by Microsoft at 7.98%. Others dominate with 51.81%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com microsoft.com monday.com zoho.com pdffiller.com groupon.com wrike.com pdf.net wondershare.net smartsheet.com
2026/04/01 10.92% 2.75% 4.68% 1.36% 1.93% 2.94% 2.9% 2% 1.3% 2.55%
2026/04/02 9.99% 2.47% 4.85% 1.52% 1.77% 4.41% 3.63% 1.95% 1.31% 2.08%
2026/04/03 9.84% 2.49% 4.38% 1.34% 2.1% 1.9% 3.54% 1.91% 1.37% 2.91%
2026/04/04 11.35% 3.42% 4.42% 1.1% 1.6% 3.24% 0.5% 1.33% 1.47% 3.99%
2026/04/05 11.99% 1.51% 3.58% 0.67% 1.72% 4.13% 0.35% 1.56% 1.44% 4.61%
2026/04/06 12.51% 0.46% 3.55% 1.56% 1.74% 3.24% 3.18% 1.62% 1.51% 3.22%
2026/04/07 11.78% 1.2% 3.56% 1.16% 2.09% 3.34% 2.91% 1.83% 1.58% 2.36%
2026/04/08 11.02% 1.52% 3.89% 1.74% 1.61% 1.99% 3.27% 2.18% 1.6% 1.83%
2026/04/09 11.72% 2.22% 4.47% 1.97% 1.86% 2.92% 2.97% 1.5% 1.68% 1.73%
2026/04/10 11.98% 1.87% 3.92% 1.91% 1.98% 3.46% 3.36% 1.87% 1.37% 1.64%
2026/04/11 14.14% 2.91% 3.96% 1.91% 1.8% 4.29% 0.62% 1.5% 1.43% 3.7%
2026/04/12 14.84% 1.26% 3.61% 1.78% 2.01% 1.31% 0.21% 1.57% 1.7% 3.25%
2026/04/13 11.8% 0.82% 3.51% 1.68% 2.04% 1.35% 3.08% 2.21% 1.77% 3.05%
2026/04/14 10.48% 0.78% 4.88% 1.63% 1.79% 2.35% 3.73% 2% 1.49% 3.29%
2026/04/15 10.52% 1.54% 4.13% 1.65% 2.07% 3.73% 3.22% 1.66% 1.79% 2.14%
2026/04/16 9.71% 0.89% 4.57% 2.39% 2% 4.27% 3.04% 1.23% 1.86% 1.76%
2026/04/17 11.9% 1.72% 4.5% 1.91% 2.04% 2.6% 2.33% 1.43% 1.9% 1.68%
2026/04/18 12.74% 1.98% 4.49% 1.72% 2.12% 1.56% 0.36% 1.96% 2.01% 2.49%
2026/04/19 13.63% 1.07% 4.88% 1.48% 1.79% 2.32% 0.21% 1.56% 1.88% 3.22%
2026/04/20 13.28% 0.4% 5% 2.16% 2.09% 1.79% 2.81% 2.06% 1.35% 2.01%
2026/04/21 11.2% 2.24% 4.84% 3.11% 2.26% 1.24% 3.32% 1.6% 1.06% 1.92%
2026/04/22 12.2% 2.86% 4.09% 2.59% 2.73% 1.73% 3.02% 1.52% 1.09% 1.41%
2026/04/23 11.92% 5.72% 4.54% 3.4% 2.2% 0.85% 3.19% 1.35% 1.03% 1.21%
2026/04/24 12.74% 2.73% 4.96% 2.42% 2.29% 1.22% 2.58% 1.72% 1.11% 1.55%
2026/04/25 13.5% 10.07% 3.72% 2.02% 1.59% 2.74% 0.15% 1.61% 0.64% 2.17%
2026/04/26 14.5% 4.64% 3.76% 2.87% 1.92% 1.14% 0.1% 1.5% 1.09% 2.7%
2026/04/27 12.09% 4.7% 3.46% 2.83% 2.01% 1.62% 2.04% 1.89% 0.91% 2.66%
2026/04/28 12.72% 6.22% 4.22% 2.97% 1.79% 0.74% 2.14% 2.56% 0.8% 0.88%
2026/04/29 12.79% 3.75% 3.86% 2.63% 1.8% 0.88% 2.45% 2.36% 1.07% 1.21%
2026/04/30 13.55% 6.43% 3.03% 2.83% 2.69% 2.2% 1.94% 1.76% 1.23% 0.33%
  • adobe.com
  • microsoft.com
  • monday.com
  • zoho.com
  • pdffiller.com
  • groupon.com
  • wrike.com
  • pdf.net
  • wondershare.net
  • smartsheet.com

Copyright © Adthena. All rights reserved.

Adobe’s PPC spend share fluctuated, peaking mid-month at 14.84%. Microsoft saw a significant rise on April 25th, reaching 10.07%. By month’s end, Adobe led, while Microsoft and Monday.com showed notable activity.

Market Exposure

Competitor Count for US Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 1943
2026/04/02 1972
2026/04/03 2042
2026/04/04 1972
2026/04/05 1998
2026/04/06 2133
2026/04/07 2073
2026/04/08 1960
2026/04/09 1919
2026/04/10 1916
2026/04/11 1790
2026/04/12 1838
2026/04/13 1931
2026/04/14 1885
2026/04/15 1886
2026/04/16 1854
2026/04/17 1794
2026/04/18 1785
2026/04/19 1809
2026/04/20 1873
2026/04/21 1875
2026/04/22 1875
2026/04/23 1855
2026/04/24 1837
2026/04/25 1794
2026/04/26 1771
2026/04/27 1869
2026/04/28 1839
2026/04/29 1840
2026/04/30 1791

Copyright © Adthena. All rights reserved.

April began with 1,943 advertisers, peaking at 2,133 on the 6th. A decline followed, ending the month at 1,791.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
microsoft.com 2.55%
adobe.com 1.81%
wix.com 0.66%
gitlab.com 0.65%
chatgpt.com 0.49%
grammarly.com -0.52%
google.com -0.55%
autodesk.com -0.71%
qr-code-generator.com -0.71%
groupon.com -1.01%

Copyright © Adthena. All rights reserved.

Microsoft.com surged with a 2.55% click share increase, while groupon.com dropped by 1.01%. Adobe.com also saw a significant rise of 1.81%.

Campaign Efficiency

US Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com microsoft.com chatgpt.com groupon.com pdffiller.com pdf.net monday.com wondershare.net grammarly.com quillbot.com
2026/04/01 10.5% 3.61% 1.07% 4.6% 1.82% 1.9% 1.83% 1.54% 3.56% 2.32%
2026/04/02 9.54% 4.66% 1.58% 5.81% 1.53% 1.87% 1.92% 1.5% 2.8% 2.96%
2026/04/03 9.14% 4.81% 1.78% 2.59% 2.03% 1.75% 1.47% 1.46% 3.1% 2.07%
2026/04/04 9.84% 6.75% 1.19% 4.03% 1.3% 1.16% 1.81% 1.55% 4.08% 1.44%
2026/04/05 10.04% 3.82% 1.08% 5.43% 1.61% 1.35% 1.29% 1.49% 3.13% 2.38%
2026/04/06 11.16% 1.65% 1.78% 4.11% 1.55% 1.42% 1.38% 1.57% 0.97% 2.06%
2026/04/07 10.91% 2.15% 1.64% 4.74% 1.86% 1.79% 1.47% 1.68% 1.39% 0.46%
2026/04/08 10.54% 3.07% 2.55% 2.84% 1.63% 2.05% 1.49% 1.64% 1.18% 0.02%
2026/04/09 11.25% 3.54% 2.28% 3.94% 1.79% 1.41% 1.68% 1.55% 1.46% 1.96%
2026/04/10 11.74% 2.42% 2.01% 4.55% 1.73% 1.78% 1.63% 1.33% 0.89% 0.01%
2026/04/11 13.23% 2.83% 2.22% 5.58% 1.72% 1.41% 1.81% 1.43% 1.74% 1.72%
2026/04/12 13.66% 1.16% 4.18% 1.94% 1.95% 1.4% 1.71% 1.64% 3.84% 1.64%
2026/04/13 11.6% 0.89% 3.03% 1.96% 2.02% 2.21% 1.2% 1.64% 1.78% 1.3%
2026/04/14 10.54% 0.7% 2.83% 3.47% 1.73% 1.85% 2.06% 1.51% 1.46% 1.84%
2026/04/15 9.51% 1.4% 2.69% 5.07% 1.8% 1.28% 1.62% 1.63% 0.95% 1.89%
2026/04/16 8.88% 0.86% 2.07% 5.65% 1.87% 0.99% 1.68% 1.72% 1.1% 0%
2026/04/17 11.04% 1.77% 1.96% 3.96% 1.88% 1.4% 1.82% 1.74% 1.37% 0.77%
2026/04/18 11.83% 2.33% 3.18% 2.44% 1.87% 1.7% 1.55% 1.89% 1.05% 1.05%
2026/04/19 12.68% 1.18% 3.04% 3.02% 1.57% 1.44% 1.74% 1.78% 1.05% 1.04%
2026/04/20 12.95% 0.56% 2.62% 2.4% 1.86% 2.08% 2.13% 1.18% 1.74% 1.74%
2026/04/21 10.95% 2.76% 5.59% 1.59% 2.02% 1.43% 1.46% 0.79% 2.19% 2.4%
2026/04/22 12.08% 2.64% 3.02% 2.65% 2.59% 1.41% 1.64% 0.87% 1.82% 1.63%
2026/04/23 12.04% 6.17% 1.85% 1.33% 2.21% 1.38% 1.4% 0.74% 1.83% 1.44%
2026/04/24 11.75% 2.47% 3.67% 1.73% 2.16% 1.51% 1.83% 0.78% 2.26% 0.02%
2026/04/25 12.1% 8.74% 3.68% 3.48% 1.33% 1.4% 1.43% 0.42% 2.22% 3.08%
2026/04/26 12.96% 4.92% 4.77% 1.57% 1.71% 1.3% 1.4% 0.81% 1.64% 1.47%
2026/04/27 11.35% 4.69% 4.08% 2.22% 1.86% 1.77% 1.31% 0.71% 3.07% 3.09%
2026/04/28 12.49% 6.01% 4.07% 1.24% 1.72% 2.55% 1.95% 0.72% 0.61% 1.28%
2026/04/29 12.89% 3.78% 3.74% 1.31% 1.77% 2.19% 1.74% 0.8% 0.97% 0%
2026/04/30 13.43% 6.35% 3.92% 2.9% 2.36% 1.63% 1.36% 1.04% 0.38% 0%
  • adobe.com
  • microsoft.com
  • chatgpt.com
  • groupon.com
  • pdffiller.com
  • pdf.net
  • monday.com
  • wondershare.net
  • grammarly.com
  • quillbot.com

Copyright © Adthena. All rights reserved.

Adobe.com led April with a steady rise, peaking at 13.43%. Microsoft.com fluctuated, ending at 6.35%. Chatgpt.com showed consistent growth, closing at 3.92%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development - Last month
  1. 1
    Adobe - Official Site | Get 50% Off The First 3 Months https://www.adobe.com

    Get the entire collection of creative apps, built in templates & more. Industry Leading Creative Apps With Services Designed For Businesses.

  2. 2
    Free PDF Editor https://www.dochub.com

    Edit PDFs Online — Upload, Edit, Sign & Export PDF Forms Online. No Installation Needed. Try...

  3. 3
    monday.com is So Much Better - Objective Comparison Here https://www.monday.com

    monday.com is the Best Collaboration Tool to Manage Multiple Projects. Try Now for Free. Boost Productivity, Manage Any...

  4. 4
    Free QR Code Generator https://www.myqrcode.com

    QR Code Generator — Create & Design The Perfect QR Code For Free. Fully Customizable. Track & Analyze Your QR

  5. 5
    QuickBooks® Online - Profit And Loss Tools https://quickbooks.intuit.com › quickbooks › online

    Accounting Agent Automates And Categorizes Transactions And Preps Your Books For Tax Time.

Copyright © Adthena. All rights reserved.

Adobe entices with a 50% discount, highlighting industry-leading creative apps. Dochub offers seamless PDF editing online, while monday.com promotes superior project management. MyQRCode provides customizable QR code creation, and QuickBooks simplifies accounting with automated tools.

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