US Software & Technology Software Development - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
adobe.com	14.84
microsoft.com	8.46
groupon.com	6.69
psd.com	6.33
google.com	6.13
amazon.com	4.23
productkeys.com	1.5
qr.io	1.41
prusa3d.com	1.27
apple.com	1.04
others	48.1

Adobe.com leads with 14.84% click share, followed by Microsoft.com at 8.46%. Others dominate with 48.10%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	adobe.com	groupon.com	microsoft.com	monday.com	wix.com	qr.io	top10.com	squarespace.com	amazon.com	google.com
2025/02/01	8.91%	4.25%	5.12%	2.25%	2.75%	1.38%	3.14%	2.2%	1.07%	2.3%
2025/02/02	9.03%	4.85%	5.97%	2.04%	2.6%	1.17%	2.77%	2.13%	1.65%	2.89%
2025/02/03	8.43%	5.34%	4.79%	2.2%	2.64%	1.18%	2.6%	2.07%	1.49%	2.36%
2025/02/04	8.12%	2.31%	4.67%	2.32%	2.63%	1.76%	2.8%	2.21%	1.59%	3.8%
2025/02/05	7.56%	3.52%	3.59%	2.45%	2.78%	1.56%	2.71%	1.85%	1.47%	2.23%
2025/02/06	7.33%	4.15%	4.82%	2.25%	2.49%	1.65%	2.73%	1.69%	1.8%	3.66%
2025/02/07	8.54%	4.05%	5.18%	2.4%	2.72%	1.34%	2.44%	2.14%	1.89%	2.83%
2025/02/08	10.34%	5.21%	5.54%	2.14%	2.55%	1.76%	2.22%	1.86%	1.76%	2.18%
2025/02/09	10.44%	5.13%	5.06%	2.08%	2.61%	1.45%	1.88%	1.86%	1.95%	3.34%
2025/02/10	8.55%	4.67%	5.46%	2.6%	2.81%	1.44%	2.3%	2.25%	1.39%	2.12%
2025/02/11	8.61%	4.78%	4.7%	2.88%	3%	1.92%	2.88%	2.27%	0.92%	2.47%
2025/02/12	8.8%	5.15%	6.11%	2.81%	2.57%	1.86%	2.35%	2.18%	0.89%	2.76%
2025/02/13	9.17%	3.61%	4.46%	2.8%	2.8%	1.88%	2.49%	2.29%	1.51%	3.31%
2025/02/14	9.62%	4.69%	4.14%	2.59%	2.49%	1.62%	1.95%	2.16%	1.51%	2.91%
2025/02/15	11.24%	4.98%	4.7%	2.44%	2.49%	1.74%	1.91%	2.21%	1.27%	2.41%
2025/02/16	10.13%	9.19%	3.87%	2.11%	2.59%	1.03%	1.66%	1.98%	2.26%	2.25%
2025/02/17	9.76%	6.06%	4.42%	2.01%	2.15%	1.38%	1.63%	1.63%	2.21%	1.64%
2025/02/18	8.4%	4.05%	4.01%	2.75%	2.89%	1.84%	2.08%	2.08%	0.9%	2.43%
2025/02/19	8.64%	5.05%	2.95%	2.35%	2.32%	1.75%	1.68%	1.61%	2.75%	3.14%
2025/02/20	8.32%	5.68%	3.82%	2.06%	2.22%	1.84%	1.67%	1.73%	2.3%	2.35%
2025/02/21	9.31%	5.11%	3.73%	2.45%	2.13%	1.52%	1.63%	1.73%	2.19%	2.82%
2025/02/22	10.54%	7.39%	3.65%	2.17%	2.27%	1.72%	1.51%	1.84%	2.01%	2.96%
2025/02/23	10.87%	10.73%	3.25%	1.61%	2.02%	1.37%	1.04%	1.54%	2.22%	2.44%
2025/02/24	11.01%	7.49%	3.78%	2.15%	2.23%	1.85%	1.52%	1.54%	2.08%	2.07%
2025/02/25	12.64%	5.47%	4.55%	2.35%	2.12%	1.67%	1.54%	1.67%	1.37%	3.49%
2025/02/26	12%	5.23%	3.82%	1.95%	1.99%	1.95%	1.44%	1.67%	1.67%	3.2%
2025/02/27	11.1%	3.86%	3.06%	2.36%	2.37%	1.7%	1.59%	1.68%	1.98%	3.52%
2025/02/28	8.94%	4.03%	3.27%	3.11%	2.63%	2.52%	2.06%	2%	1.54%	0.85%

Adobe’s PPC spend share fluctuated, peaking at 12.64% on February 25. Groupon saw a significant rise mid-month, reaching 10.73% on February 23. Microsoft experienced a decline, ending at 3.27%. February concluded with Adobe leading, followed by Groupon.

Market Exposure

Competitor Count for US Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	4513
2025/02/02	4470
2025/02/03	4686
2025/02/04	4642
2025/02/05	4808
2025/02/06	4672
2025/02/07	4516
2025/02/08	4199
2025/02/09	4068
2025/02/10	4467
2025/02/11	4507
2025/02/12	4337
2025/02/13	4123
2025/02/14	4295
2025/02/15	3816
2025/02/16	3984
2025/02/17	4332
2025/02/18	4116
2025/02/19	4394
2025/02/20	4490
2025/02/21	4148
2025/02/22	4181
2025/02/23	3986
2025/02/24	4364
2025/02/25	4210
2025/02/26	4333
2025/02/27	3855
2025/02/28	3971

February saw fluctuating advertiser numbers, peaking at 4,808 on the 5th, then declining to 3,816 by the 15th. The month concluded with 3,971 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
psd.com	3.21%
adobe.com	1.28%
groupon.com	1.24%
nerdused.com	1.01%
shopsoftwarekeys.com	0.56%
godaddy.com	-0.46%
canva.com	-0.51%
winandoffice.com	-0.79%
google.com	-0.79%
microsoft.com	-3.04%

Adobe and PSD.com surged in click share, while Microsoft and Winandoffice.com saw declines.

Campaign Efficiency

US Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	groupon.com	adobe.com	amazon.com	microsoft.com	qr.io	psd.com	prusa3d.com	nerdused.com	google.com	productkeys.com
2025/02/01	8.41%	7.24%	3.11%	6.42%	1.4%	0.61%	1.85%	1.02%	2.27%	2.73%
2025/02/02	9.2%	6.73%	4.61%	7.03%	1.2%	1.22%	2.14%	1.11%	2.28%	2.94%
2025/02/03	9.4%	6.62%	3.48%	5.77%	1.07%	0.57%	1.53%	1%	2.43%	2.83%
2025/02/04	4.36%	6.41%	4.69%	5.16%	1.55%	1.23%	2.19%	0.44%	3.56%	1.91%
2025/02/05	6.69%	6.16%	3.81%	4.66%	1.57%	0.54%	2.93%	1.13%	2.21%	2.44%
2025/02/06	8.17%	5.41%	5.05%	5.71%	1.6%	0.78%	2.41%	0.94%	3.01%	1.96%
2025/02/07	7.75%	6.49%	5.45%	5.89%	1.25%	0.35%	1.9%	0.31%	2.8%	2.38%
2025/02/08	9.27%	7.35%	5.11%	6.18%	1.53%	0.97%	2.25%	0.85%	1.89%	3.17%
2025/02/09	9.18%	7.69%	4.86%	5.82%	1.38%	0.98%	2.12%	0.52%	2.23%	3.52%
2025/02/10	8.75%	6.61%	3.89%	6.32%	1.43%	1.58%	2.71%	0.27%	2.06%	1.73%
2025/02/11	9.8%	7.25%	2.45%	5.71%	1.81%	0.61%	1.69%	0.68%	2.65%	1.89%
2025/02/12	10.5%	7.18%	2.38%	7.31%	1.71%	0.7%	2.78%	0.1%	2.47%	2.22%
2025/02/13	7.2%	7.47%	4.39%	5.68%	1.78%	1.73%	3.38%	0.57%	2.8%	2.37%
2025/02/14	9.27%	7.63%	4.77%	4.34%	1.45%	0.54%	2.3%	0.24%	2.25%	2.66%
2025/02/15	9.48%	8.44%	4.41%	5.45%	1.63%	0.64%	2.45%	0.49%	2.26%	1.78%
2025/02/16	14.7%	7.01%	4.86%	4.22%	0.82%	1.02%	1.87%	1.78%	1.92%	1.99%
2025/02/17	9.62%	6.92%	4.64%	5.1%	1.13%	1.14%	1.86%	3.48%	1.4%	2.42%
2025/02/18	7.05%	6.89%	2.49%	5.23%	1.79%	1.15%	1.69%	1.53%	2.44%	2.01%
2025/02/19	8.71%	6.21%	5.79%	2.99%	1.47%	0.94%	2.54%	3.11%	2.37%	2.06%
2025/02/20	9.87%	5.85%	4.91%	3.91%	1.44%	1.39%	1.46%	3.42%	2.19%	1.86%
2025/02/21	8.59%	6.75%	5.01%	4.18%	1.39%	1.1%	2.45%	2.97%	2.55%	2.21%
2025/02/22	11.87%	7.13%	4.38%	4.03%	1.47%	1.2%	2.22%	2.83%	2.51%	2.75%
2025/02/23	16.24%	6.79%	4.5%	3.24%	1.05%	1.86%	2.19%	3.86%	1.95%	2.69%
2025/02/24	13.24%	8.03%	4.9%	3.75%	1.5%	1.17%	1.81%	2.88%	1.94%	2.14%
2025/02/25	9.64%	9.09%	3.63%	4.83%	1.41%	2.29%	1.15%	2.4%	3.03%	1.78%
2025/02/26	8.95%	8.98%	3.88%	3.98%	1.51%	2.01%	1.81%	1%	2.5%	0.77%
2025/02/27	7.01%	7.89%	5.84%	3.09%	1.32%	3.87%	3.35%	0.81%	2.76%	0.62%
2025/02/28	7.57%	7.46%	4.65%	3.75%	2.25%	2.23%	1.98%	1.45%	0.97%	0.55%

In February 2025, Groupon’s impression share fluctuated, peaking at 16.24% on the 23rd. Adobe’s share rose steadily, ending at 7.46%. Amazon saw a mid-month dip, closing at 4.65%. Microsoft experienced a decline, finishing at 3.75%. QR.io and PSD.com showed minor variations, while Prusa3D and Nerdused.com had sporadic spikes. Google and Productkeys.com ended the month with lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Adobe® - Official Site https://www.adobe.com
Create wherever you want to be — Get the Complete Toolkit for Creativity including Photoshop, Illustrator and Premiere Pro. Find the Major Updates Across the Creative Cloud Apps To Accelerate Creativity!
2
CapCut desktop version https://www.capcut.com
best video editor for laptop — Create great videos for free to record the most wonderful time of the year. Create...
3
Get Google Chrome - Web Browser https://www.google.com
Fast, simple, secure web browser.
4
Microsoft® Official Site | Microsoft 365 https://www.microsoft.com › microsoft_365
Compare All Microsoft 365 Products & Choose the Best Plan That's Right For You. Monthly & Annual Subscriptions Available. Choose the Best Plan For Your Needs. Family & Business Plans. Home & Business Plans.
5
Free QR Code Generator | Create QR Codes https://www.qr.io
Generate fully customized QR Codes, with color, shape and logo. And keep track of how many people scan your QR Codes, from where and on what date. QR Code for Website URL.

In the competitive landscape of Google’s SERP, Adobe, CapCut, Google, Microsoft, and QR.io shine with distinct narratives. Adobe entices creatives with a comprehensive toolkit, while CapCut offers free video editing for memorable moments. Google’s Chrome promises speed and security, Microsoft 365 provides tailored plans, and QR.io enables personalized QR code creation and tracking.

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US Software & Technology Software Development - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Software & Technology Software Development brands

Share of Spend for the top 10 US Software & Technology Software Development brands

Competitor Count for US Software & Technology Software Development

Market Loss & Market Gains for US Software & Technology Software Development

US Software & Technology Software Development Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance