US Software & Technology Software Development - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – US

Google AI Overview visibility for Software & Technology Software Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 51.2925631471
48.7074368529
51%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 6%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 10%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 25.69
microsoft.com 7.19
procore.com 4.09
apple.com 3.37
google.com 2.25
autodesk.com 2.1
qr-code-generator.com 2.06
figma.com 2.04
smallpdf.com 2.04
grammarly.com 1.96
others 47.21
  • adobe.com - 25.69%
  • microsoft.com - 7.19%
  • procore.com - 4.09%
  • apple.com - 3.37%
  • google.com - 2.25%
  • autodesk.com - 2.1%
  • qr-code-generator.com - 2.06%
  • figma.com - 2.04%
  • smallpdf.com - 2.04%
  • grammarly.com - 1.96%
  • others - 47.21%

Copyright © Adthena. All rights reserved.

In the competitive PPC landscape, Adobe leads with 25.7% click share, followed by Microsoft at 7.2%. Apple and Procore trail behind, while ‘others’ dominate with 47.21%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com zoho.com microsoft.com apple.com wrike.com bloomreach.com pdf.net monday.com chetu.com atlassian.com
2026/08/01 8.44% 5.28% 3.1% 1.39% 5.63% 1.6% 1.16% 9.13% 2.23% 0.79%
2026/08/02 8.76% 6.05% 1.91% 1.54% 7.35% 2.03% 1.34% 7.55% 1.95% 1.93%
2026/08/03 9.58% 3.54% 1.69% 1.33% 7.23% 1.37% 0.72% 11.63% 2.18% 1.63%
2026/08/04 7.66% 2.29% 1.59% 1.79% 3.96% 1.38% 1.66% 7.97% 2.29% 3.2%
2026/08/05 13.31% 2.19% 2.11% 2.44% 1.4% 0% 3.22% 5.11% 2.14% 4.01%
2026/08/06 12.67% 5.65% 2.51% 2.25% 2.91% 2.33% 2.8% 6.23% 2.76% 6.02%
2026/08/07 14.28% 6.09% 3.4% 2.47% 0.86% 3.13% 2.07% 4.81% 2.9% 3.04%
2026/08/08 13.61% 9.91% 1.52% 2.36% 0.17% 3.97% 1.76% 5.12% 2.2% 0.67%
2026/08/09 16.2% 3.02% 5.48% 3.22% 0.06% 1.97% 3.5% 0.22% 3.45% 0.95%
2026/08/10 12.28% 6.75% 3.54% 3.67% 0.58% 0.69% 3.18% 1.28% 3.36% 0.48%
2026/08/11 12.05% 6.77% 1.69% 2.82% 9.06% 0% 2.47% 4.28% 2.07% 1.7%
2026/08/12 9.04% 8.47% 1.5% 2.4% 12.17% 4.88% 1.75% 4.03% 2.77% 2.73%
2026/08/13 10.36% 7.97% 2.03% 2.95% 7.7% 3.71% 2.1% 4.8% 2.57% 4.06%
2026/08/14 9.32% 5.39% 1.47% 2.68% 12.86% 1.97% 2.01% 3.55% 2.37% 2.5%
2026/08/15 14.2% 8.73% 2.19% 2.53% 8.47% 2.26% 1.73% 2.64% 2.53% 1.52%
2026/08/16 11.37% 5.21% 3.56% 2.08% 6.65% 0.15% 1.46% 5.69% 2.38% 2.04%
2026/08/17 10.52% 6.4% 2% 2.27% 10.48% 3.76% 1.6% 4.76% 1.27% 1.92%
2026/08/18 12.09% 13.93% 3.3% 3.57% 3.45% 8% 3.26% 2.23% 0.77% 0.25%
2026/08/19 10.59% 12.06% 3.21% 3.03% 9.97% 4.87% 2.93% 1.96% 0.74% 1.94%
2026/08/20 11.11% 8.76% 3.8% 2.76% 10.66% 1.55% 2.72% 0.23% 2.02% 0.37%
2026/08/21 13.04% 8.84% 2.63% 3.55% 5.96% 1.54% 3.38% 0.78% 1.94% 0.75%
2026/08/22 13.59% 7.99% 4% 2.8% 8.26% 2% 2.75% 1.73% 1.52% 1.11%
2026/08/23 12.75% 8.3% 4.75% 3.34% 4.91% 2.47% 2.27% 3.57% 1.42% 0.59%
2026/08/24 12.37% 9.36% 2.33% 3.08% 8.61% 1.72% 2.64% 1.93% 1.7% 0.83%
2026/08/25 11.67% 6.55% 2.31% 3.02% 5.54% 2.56% 2.89% 3.3% 1.3% 1.85%
2026/08/26 13.27% 6.29% 3.9% 3.33% 8.02% 2.7% 3.19% 3.7% 1.26% 0.53%
2026/08/27 13.13% 6.31% 2.75% 3.08% 7.38% 1.21% 2.67% 4.72% 1.09% 2%
2026/08/28 12.68% 8.11% 4.03% 2.86% 7.23% 1.17% 2.96% 4.95% 1.08% 0.89%
2026/08/29 15.22% 5.09% 9.06% 2.95% 4.38% 0.27% 3.03% 2.18% 0.72% 1.62%
2026/08/30 13.94% 5.83% 4.87% 3.02% 5.01% 2.84% 2.97% 2.41% 0.73% 0.55%
2026/08/31 12.72% 5.64% 4.85% 3.13% 2.94% 2.8% 2.29% 2.14% 0.97% 0.87%
  • adobe.com
  • zoho.com
  • microsoft.com
  • apple.com
  • wrike.com
  • bloomreach.com
  • pdf.net
  • monday.com
  • chetu.com
  • atlassian.com

Copyright © Adthena. All rights reserved.

Adobe’s PPC spend surged mid-August, peaking at 16.20%. Zoho’s spend fluctuated, reaching a high of 13.93%. Microsoft saw a late spike, hitting 9.06%. Wrike’s spend varied, peaking at 12.86%. August ended with Adobe leading.

Market Exposure

Competitor Count for US Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 1888
2026/08/02 1844
2026/08/03 1811
2026/08/04 1906
2026/08/05 1558
2026/08/06 1469
2026/08/07 1403
2026/08/08 1314
2026/08/09 1355
2026/08/10 1484
2026/08/11 1472
2026/08/12 1414
2026/08/13 1372
2026/08/14 1351
2026/08/15 1326
2026/08/16 1322
2026/08/17 1309
2026/08/18 1250
2026/08/19 1173
2026/08/20 1206
2026/08/21 1224
2026/08/22 1195
2026/08/23 1178
2026/08/24 1193
2026/08/25 1142
2026/08/26 1140
2026/08/27 1244
2026/08/28 1375
2026/08/29 1387
2026/08/30 1435
2026/08/31 1460

Copyright © Adthena. All rights reserved.

August saw a dynamic shift in distinct advertisers, starting at 1,888 and dipping to 1,173 mid-month. A recovery followed, ending at 1,460.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
microsoft.com 2.52%
adobe.com 1.54%
qr-code-generator.com 1.18%
figma.com 0.69%
apple.com 0.51%
chetu.com -0.35%
secretlab.co -0.42%
replit.com -0.43%
procore.com -0.75%
grammarly.com -0.86%

Copyright © Adthena. All rights reserved.

Microsoft.com surged with a 2.52% click share increase, while Grammarly.com faced a decline of 0.86%.

Campaign Efficiency

US Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com microsoft.com apple.com qr-code-generator.com groupon.com smallpdf.com pdf.net myqrcode.com autodesk.com grammarly.com
2026/08/01 9.6% 3.09% 1.74% 0.93% 8.92% 1.63% 1.25% 2.08% 1.73% 1.63%
2026/08/02 10.69% 2.35% 2.04% 1.1% 2.82% 1.66% 1.46% 0.57% 1.51% 2.97%
2026/08/03 10.58% 2.12% 1.89% 1.08% 3.68% 1.83% 0.89% 0.06% 1.12% 2.72%
2026/08/04 8.75% 1.79% 2.15% 1.01% 2.91% 1.85% 1.92% 1.31% 1.21% 3.18%
2026/08/05 12.13% 2.14% 2.61% 1.31% 2.77% 2.5% 3.28% 1.77% 1.34% 2.5%
2026/08/06 13.23% 2.44% 2.47% 0.57% 1.88% 2.9% 2.99% 2.17% 1.34% 2.09%
2026/08/07 14.09% 3.12% 2.77% 1.78% 2.33% 1.95% 2.37% 3.29% 2.08% 3.13%
2026/08/08 14.48% 1.3% 2.33% 0.46% 4.04% 1.89% 1.91% 2.39% 2.2% 4.52%
2026/08/09 16.1% 5.15% 2.83% 0.84% 3.35% 1.55% 2.77% 2.52% 3.3% 3.54%
2026/08/10 12.56% 4.17% 3.61% 0.37% 2.46% 3.04% 3.25% 4.75% 1.64% 1.34%
2026/08/11 14.16% 1.76% 3.14% 1.11% 4.53% 2.63% 2.56% 1.97% 1.69% 0.81%
2026/08/12 12.16% 2.51% 3.08% 1.5% 2.4% 1.88% 2.03% 4.24% 1.25% 2.4%
2026/08/13 13.69% 2.74% 3.51% 1.49% 2.14% 2.51% 2.88% 4.43% 1.2% 0.4%
2026/08/14 13.34% 1.8% 3.79% 2.42% 1.73% 2.98% 2.76% 3.25% 1.47% 2.13%
2026/08/15 18% 2.9% 3.56% 1.29% 2.35% 2.29% 2.08% 0.46% 1.89% 1.65%
2026/08/16 14.4% 4.35% 2.81% 1.48% 2.85% 2.21% 1.88% 3.46% 2.64% 1.01%
2026/08/17 13.34% 2.53% 3.06% 3.19% 3.12% 2.41% 1.9% 4.55% 1.88% 0.38%
2026/08/18 14.81% 3.23% 3.66% 2.49% 3.79% 3.83% 3.17% 2.57% 2.4% 0.82%
2026/08/19 13.05% 4.19% 3.62% 2.47% 4.3% 2.46% 3.13% 3.52% 1.52% 0.02%
2026/08/20 13.47% 3.92% 3.36% 1.46% 3.34% 4.13% 2.64% 2.32% 2.36% 1.95%
2026/08/21 14.52% 3.35% 3.85% 2.55% 2.2% 1.83% 2.99% 3.16% 1.01% 1.76%
2026/08/22 15.02% 4.56% 3.39% 1.3% 2% 2.23% 2.94% 2.85% 1.93% 1.7%
2026/08/23 15.2% 4.98% 4.29% 2.25% 3.57% 2.91% 2.12% 1.83% 2.26% 1.18%
2026/08/24 14.71% 2.91% 3.72% 2.63% 3.69% 2.02% 2.47% 2.22% 2.07% 1.95%
2026/08/25 13.01% 2.84% 3.37% 3.04% 4.53% 2.36% 3.11% 1.97% 2.47% 1.43%
2026/08/26 15.68% 4.08% 4.04% 3.18% 3.53% 2.66% 2.83% 2.52% 2.35% 1.37%
2026/08/27 13.41% 3.45% 3.76% 2.72% 3.58% 3.02% 2.44% 3.73% 1.5% 2.58%
2026/08/28 12.56% 4% 3.27% 3.45% 2.98% 2.85% 3.29% 3.17% 1.15% 1.55%
2026/08/29 14.27% 8.79% 3.61% 2.02% 3.62% 2.34% 2.86% 0.96% 1.45% 1.08%
2026/08/30 15.63% 5.16% 3.6% 2.55% 2.33% 1.87% 2.56% 0.66% 1.75% 2.39%
2026/08/31 14.23% 5.1% 3.61% 2.72% 2.53% 2.46% 2.33% 2.04% 1.2% 1.08%
  • adobe.com
  • microsoft.com
  • apple.com
  • qr-code-generator.com
  • groupon.com
  • smallpdf.com
  • pdf.net
  • myqrcode.com
  • autodesk.com
  • grammarly.com

Copyright © Adthena. All rights reserved.

Adobe’s impression share surged from 9.6% to 18% mid-month, ending at 14.23%. Microsoft saw fluctuations, peaking at 8.79% before closing at 5.1%. Apple maintained a steady rise, finishing at 3.61%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development - Last month
  1. 1
    Adobe - Official Site | Get 50% Off The First 3 Months https://www.adobe.com

    Get the entire collection of creative apps, built in templates & more. Get the Complete Toolkit for Creativity including Photoshop, Illustrator and Premiere.

  2. 2
    Final Cut Pro - Sign Up for Free Trial Now https://creatorstudio.apple.com

    New Subscribers 1 Month Free then $12.99/Month. Auto renews until canceled. Terms Apply. Final Cut Pro with Apple Creator Studio. A powerful collection in...

  3. 3
    Autodesk https://www.autodesk.com › products

    Autodesk | Official Website — Design and make anything with Autodesk software. Explore AutoCAD, Revit, Fusion & more. Subscribing to Autodesk® software is now faster, easier & even more convenient.

  4. 4
    My QR Code - myqrcode.com | QR Code Generator https://www.myqrcode.com

    Create And Customize Your QR Code in Seconds With The Most Advanced QR Code Generator. Share & Download Your QR Code. Track QR Code Scans...

  5. 5
    PDF Converter https://www.smallpdf.com

    Convert files from and to PDF — Convert PDF files online easily with Smallpdf, your online PDF converter tool. Convert documents to PDF format effortlessly with a few clicks. Smallpdf...

Copyright © Adthena. All rights reserved.

Adobe’s ad entices with a 50% discount, highlighting creativity tools like Photoshop. Apple offers a free trial for Final Cut Pro, emphasizing powerful editing. Autodesk promotes ease and convenience in design software. My QR Code focuses on customization and tracking. Smallpdf simplifies PDF conversions.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports