Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 50.1247161365 |
| 49.8752838635 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 26 |
| 74 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| adobe.com | 20.06 |
| microsoft.com | 5.08 |
| grammarly.com | 3.64 |
| qr-code-generator.com | 2.85 |
| procore.com | 2.12 |
| groupon.com | 2.06 |
| apple.com | 2 |
| google.com | 2 |
| autodesk.com | 1.97 |
| canva.com | 1.96 |
| others | 56.26 |
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Adobe.com leads with a 20.06% click share, while Microsoft.com follows at 5.08%. Others dominate the landscape, holding 56.26%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | adobe.com | monday.com | mailchimp.com | wrike.com | bloomreach.com | zoho.com | top10.com | chetu.com | clickup.com | mosaicapp.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 7.6% | 10.69% | 0.92% | 6.76% | 1.57% | 3.2% | 4.29% | 1.63% | 0.91% | 1.82% |
| 2026/07/02 | 9.39% | 9% | 2.08% | 3.78% | 1.52% | 4.32% | 1.7% | 2.09% | 2.42% | 3.18% |
| 2026/07/03 | 10.04% | 9.19% | 1.74% | 4.76% | 1.07% | 1.55% | 0.79% | 1.5% | 2.2% | 1.25% |
| 2026/07/04 | 8.69% | 9.08% | 2.09% | 4.63% | 1.15% | 1.41% | 1.11% | 1.16% | 1.34% | 0.45% |
| 2026/07/05 | 11.81% | 8.18% | 0.92% | 2.43% | 0% | 2.68% | 1.21% | 1.23% | 0.88% | 0.91% |
| 2026/07/06 | 7.32% | 9.46% | 4.25% | 8.12% | 0.66% | 1.94% | 1.63% | 1.59% | 2.02% | 2.37% |
| 2026/07/07 | 5.83% | 10.11% | 3.91% | 9.08% | 1.87% | 2.82% | 2.88% | 2.33% | 1.64% | 4.43% |
| 2026/07/08 | 6.54% | 11.81% | 4.27% | 7.19% | 0.79% | 3.06% | 2.55% | 1.86% | 3.85% | 2.75% |
| 2026/07/09 | 8.08% | 9.4% | 2.27% | 6.39% | 2.03% | 0.94% | 1.45% | 3.77% | 2.29% | 2.92% |
| 2026/07/10 | 7.72% | 7.43% | 4.54% | 7.13% | 1.4% | 2.04% | 2.54% | 2.04% | 3.56% | 1.3% |
| 2026/07/11 | 11.14% | 5.47% | 7.16% | 2.12% | 0% | 1.69% | 0.95% | 2.53% | 2.54% | 1.26% |
| 2026/07/12 | 9.7% | 5.2% | 6.34% | 4.8% | 0% | 0.39% | 1.87% | 1.32% | 1.53% | 0.74% |
| 2026/07/13 | 7.63% | 8.76% | 2.93% | 4.01% | 1.25% | 4.91% | 2.18% | 1.93% | 2.58% | 1.83% |
| 2026/07/14 | 7.28% | 5.06% | 4.08% | 7.43% | 2.43% | 2.72% | 2.83% | 2.08% | 1.59% | 3.73% |
| 2026/07/15 | 6.49% | 6.91% | 3.42% | 8.78% | 2.95% | 0.88% | 4.32% | 2.06% | 2.41% | 2.24% |
| 2026/07/16 | 9.3% | 7.23% | 3.46% | 7.19% | 4.33% | 1.6% | 2.72% | 1.99% | 1.55% | 2.91% |
| 2026/07/17 | 9.07% | 8.19% | 3.09% | 6.19% | 3.26% | 3.77% | 1.69% | 1.8% | 1.6% | 2.12% |
| 2026/07/18 | 9.67% | 6.65% | 3.4% | 1.83% | 0% | 2.71% | 1.38% | 1.77% | 2.07% | 0.68% |
| 2026/07/19 | 10.32% | 5.12% | 2.35% | 2.6% | 0% | 2.15% | 2.29% | 1.13% | 0.57% | 0% |
| 2026/07/20 | 10.91% | 2.25% | 0.3% | 3.75% | 2.44% | 4.53% | 2.43% | 1.76% | 1.22% | 3.65% |
| 2026/07/21 | 7.25% | 5.02% | 4.05% | 7.38% | 2.41% | 2.7% | 2.81% | 2.07% | 1.58% | 3.7% |
| 2026/07/22 | 8.45% | 6.57% | 4.86% | 6.63% | 1.09% | 2.37% | 2.17% | 2.19% | 3.47% | 1.93% |
| 2026/07/23 | 9.99% | 9.77% | 0.2% | 3.98% | 0% | 4.89% | 3.58% | 2.37% | 2.55% | 2.25% |
| 2026/07/24 | 5.97% | 5.84% | 3.53% | 5.91% | 5.24% | 6.06% | 3.22% | 1.25% | 1.63% | 3.21% |
| 2026/07/25 | 7.66% | 6.24% | 1.72% | 6.55% | 2.16% | 4.85% | 1.57% | 1.96% | 2.29% | 2.2% |
| 2026/07/26 | 7.43% | 6.21% | 3.6% | 5.36% | 1.09% | 5.94% | 1.81% | 2.51% | 2.06% | 2.69% |
| 2026/07/27 | 7.39% | 6.07% | 2.28% | 3.29% | 4.8% | 4.74% | 3.36% | 2.14% | 1.93% | 3.48% |
| 2026/07/28 | 7.11% | 6.17% | 3.5% | 7.67% | 2.82% | 3.13% | 3.55% | 1.91% | 2.24% | 2.29% |
| 2026/07/29 | 6.89% | 7.18% | 3.01% | 6.5% | 3.73% | 4.38% | 0.9% | 1.36% | 1.85% | 2.47% |
| 2026/07/30 | 8.03% | 10.09% | 2.81% | 6.29% | 1.4% | 3.7% | 2.06% | 1.95% | 3.91% | 1.84% |
| 2026/07/31 | 8.25% | 6.91% | 4.8% | 4.74% | 2.29% | 1.7% | 1.54% | 1.54% | 1.13% | 0.68% |
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In July 2026, Adobe’s PPC spend fluctuated, peaking at 11.81% on the 5th. Monday.com saw a significant drop mid-month, while Mailchimp’s spend peaked at 7.16% on the 11th. Wrike’s spend was volatile, with a high of 9.08% on the 7th. Bloomreach and Zoho had modest fluctuations, while Top10.com and Chetu maintained steady trends. ClickUp and Mosaicapp showed varied spending patterns, ending the month with lower shares.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 1755 |
| 2026/07/02 | 1807 |
| 2026/07/03 | 1849 |
| 2026/07/04 | 1824 |
| 2026/07/05 | 1784 |
| 2026/07/06 | 1799 |
| 2026/07/07 | 1805 |
| 2026/07/08 | 1724 |
| 2026/07/09 | 1704 |
| 2026/07/10 | 1769 |
| 2026/07/11 | 1708 |
| 2026/07/12 | 1755 |
| 2026/07/13 | 1809 |
| 2026/07/14 | 1753 |
| 2026/07/15 | 1760 |
| 2026/07/16 | 1754 |
| 2026/07/17 | 1722 |
| 2026/07/18 | 1651 |
| 2026/07/19 | 1668 |
| 2026/07/20 | 1674 |
| 2026/07/21 | 1753 |
| 2026/07/22 | 1961 |
| 2026/07/23 | 1988 |
| 2026/07/24 | 1977 |
| 2026/07/25 | 2004 |
| 2026/07/26 | 2026 |
| 2026/07/27 | 1968 |
| 2026/07/28 | 1937 |
| 2026/07/29 | 1888 |
| 2026/07/30 | 1882 |
| 2026/07/31 | 1854 |
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July began with 1,755 advertisers, peaking mid-month at 2,026. A slight decline followed, ending at 1,854.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Adobe.com surged with a 1.01 increase, while jotform.com dropped by 0.46.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | adobe.com | groupon.com | chatgpt.com | monday.com | qrcodecreator.com | microsoft.com | clickup.com | chetu.com | grammarly.com | qr-code-generator.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 8.8% | 2.72% | 3.34% | 4.33% | 2.37% | 1.17% | 1.3% | 1.5% | 2.56% | 2.1% |
| 2026/07/02 | 9.12% | 2.96% | 2.92% | 3.74% | 1.67% | 3.61% | 2.19% | 2% | 2.34% | 2.01% |
| 2026/07/03 | 9.72% | 2.5% | 3.69% | 3.26% | 1.21% | 2.63% | 1.7% | 1.25% | 2.77% | 1.89% |
| 2026/07/04 | 9.79% | 2.52% | 3.58% | 3.51% | 2.1% | 3.08% | 1.32% | 0.93% | 2.5% | 2.35% |
| 2026/07/05 | 10.7% | 4.36% | 2.29% | 2.85% | 1.14% | 1.38% | 0.94% | 0.96% | 3.33% | 2.11% |
| 2026/07/06 | 7.9% | 3.77% | 3.14% | 3.57% | 1.83% | 0.96% | 1.98% | 1.46% | 3.35% | 2.45% |
| 2026/07/07 | 6.65% | 2.96% | 1.83% | 4.21% | 2.53% | 1.13% | 1.95% | 2.53% | 1.82% | 3.49% |
| 2026/07/08 | 7.72% | 4.45% | 1.74% | 5% | 1.07% | 1.47% | 3.01% | 1.97% | 2.63% | 1.04% |
| 2026/07/09 | 7.99% | 7.75% | 1.38% | 3.35% | 1.49% | 1.13% | 1.89% | 3.44% | 4.83% | 1.09% |
| 2026/07/10 | 7.95% | 5.31% | 1.48% | 2.65% | 2.38% | 1.34% | 2.85% | 1.82% | 3.88% | 1.94% |
| 2026/07/11 | 9.89% | 2.91% | 2.34% | 2.37% | 3.24% | 2.74% | 2.42% | 2.28% | 3.47% | 2.32% |
| 2026/07/12 | 9.6% | 4.56% | 2.28% | 2.15% | 1.6% | 3.44% | 1.69% | 1.09% | 3.35% | 1.89% |
| 2026/07/13 | 9.16% | 2.04% | 2.15% | 3.53% | 3.09% | 1.2% | 2.4% | 1.86% | 3.33% | 1.99% |
| 2026/07/14 | 9.64% | 1.44% | 2.55% | 2.66% | 1.46% | 1.25% | 2.29% | 2.27% | 3.28% | 1.54% |
| 2026/07/15 | 9.04% | 2.98% | 2.51% | 3.19% | 2.05% | 1.2% | 2.53% | 2.27% | 3.08% | 1.96% |
| 2026/07/16 | 10.39% | 1.99% | 3.06% | 3.3% | 2.37% | 0.7% | 1.31% | 1.95% | 3.12% | 0.68% |
| 2026/07/17 | 12.06% | 3.07% | 2.43% | 3.69% | 2.2% | 1.09% | 1.59% | 2.03% | 3.6% | 2.14% |
| 2026/07/18 | 11.3% | 3.66% | 3.86% | 2.7% | 0.89% | 4.94% | 2.71% | 1.84% | 2.71% | 0.27% |
| 2026/07/19 | 10.77% | 3.99% | 3.05% | 2.11% | 2.03% | 3.91% | 1.25% | 1.12% | 4.02% | 0.83% |
| 2026/07/20 | 12.58% | 2.89% | 3.87% | 1.29% | 2.2% | 0.99% | 2.34% | 1.57% | 3.99% | 1.78% |
| 2026/07/21 | 9.64% | 1.44% | 2.55% | 2.66% | 1.46% | 1.25% | 2.29% | 2.27% | 3.28% | 1.54% |
| 2026/07/22 | 10.02% | 3.63% | 3.15% | 2.82% | 1.46% | 1.31% | 2.41% | 2.33% | 4.4% | 2.08% |
| 2026/07/23 | 10.25% | 2.96% | 2.29% | 3.73% | 2.62% | 1.83% | 2.3% | 2.69% | 3.27% | 1.96% |
| 2026/07/24 | 7.58% | 4.49% | 1.77% | 2.75% | 2.08% | 2.64% | 1.65% | 1.39% | 1.98% | 1.54% |
| 2026/07/25 | 9.41% | 3.11% | 1.91% | 2.85% | 2.59% | 1.59% | 1.28% | 2.13% | 2.96% | 2.55% |
| 2026/07/26 | 9.69% | 3.35% | 2.26% | 2.73% | 2.24% | 1.81% | 2.15% | 2.83% | 2.78% | 1.87% |
| 2026/07/27 | 9.05% | 4.19% | 1.66% | 2.32% | 2.63% | 0.77% | 2.26% | 2.33% | 3.23% | 2.56% |
| 2026/07/28 | 8.9% | 3.84% | 2.07% | 2.92% | 2.35% | 1.26% | 1.74% | 2.06% | 2.82% | 2.08% |
| 2026/07/29 | 7.69% | 3.78% | 2.16% | 3.21% | 2.92% | 1.21% | 2.23% | 1.41% | 3.95% | 1.34% |
| 2026/07/30 | 9.65% | 3% | 2.45% | 4.26% | 1.63% | 2.6% | 2.35% | 2.15% | 6.06% | 1.78% |
| 2026/07/31 | 9.65% | 4.05% | 3.54% | 3.08% | 2.77% | 2.18% | 1.48% | 1.38% | 1.24% | 0.39% |
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Adobe.com led July with fluctuating impressions, peaking mid-month at 12.58%. Groupon.com saw a notable spike on July 9th at 7.75%. ChatGPT.com maintained a steady presence, ending at 3.54%. Overall, Adobe.com dominated the month.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of Google PPC, Adobe entices with a 50% discount, emphasizing creativity and business solutions. ClickUp challenges Microsoft Word with versatile alternatives. Grammarly offers a seamless writing experience. My QR Code simplifies QR creation, while Smallpdf ensures effortless PDF conversions, highlighting security with ISO certification.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Software & Technology Software Development July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Software & Technology Software Development July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Software & Technology Software Development July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The US Software & Technology Software Development July 2026 Report aggregates data from across both device types and Google Shopping.
The US Software & Technology Software Development July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
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