US Software & Technology Software Development - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – US

Google AI Overview visibility for Software & Technology Software Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.2181057317
54.7818942683
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 6%
Navigational 9%
Seasonal 0%
Local 0%
Problem Solving 10%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 20.51
microsoft.com 13.5
groupon.com 3.35
qr-code-generator.com 2.36
chatgpt.com 2.29
figma.com 2.22
apple.com 2.2
procore.com 2.03
google.com 2.01
grammarly.com 1.72
others 47.81
  • adobe.com - 20.51%
  • microsoft.com - 13.5%
  • groupon.com - 3.35%
  • qr-code-generator.com - 2.36%
  • chatgpt.com - 2.29%
  • figma.com - 2.22%
  • apple.com - 2.2%
  • procore.com - 2.03%
  • google.com - 2.01%
  • grammarly.com - 1.72%
  • others - 47.81%

Copyright © Adthena. All rights reserved.

Adobe.com leads with 20.51% click share, followed by Microsoft.com at 13.5%. Others dominate with 47.81%, overshadowing individual competitors.

Market Exposure

Share of Spend for the top 10 US Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wrike.com monday.com adobe.com smartsheet.com pdf.net qr-code-generator.com apple.com groupon.com chatgpt.com microsoft.com
2026/06/01 1.15% 5.1% 11.64% 2.59% 1.59% 2.39% 1.32% 4.98% 2.06% 8.04%
2026/06/02 1.75% 3.99% 11.66% 2.35% 1.58% 2.78% 1.26% 6.67% 2.18% 10.82%
2026/06/03 3.42% 4.85% 12.13% 1.85% 1.29% 0.49% 1.49% 6% 2.25% 8.21%
2026/06/04 0.72% 4.88% 11.24% 3.14% 1.91% 2.79% 1.6% 3.28% 2.38% 6.06%
2026/06/05 1.67% 3.98% 9.93% 3.09% 1.44% 2.45% 1.88% 4.14% 2.04% 6.4%
2026/06/06 1.53% 2.82% 11.8% 3.05% 1.17% 1% 1.89% 6.56% 2.31% 8.94%
2026/06/07 0.87% 3.26% 13.09% 4.3% 1.1% 1.35% 1.78% 7.12% 2.35% 6.77%
2026/06/08 1.11% 4.47% 10.8% 3.61% 2.03% 1.48% 1.91% 3.81% 2.12% 7.21%
2026/06/09 1.33% 2.88% 11.83% 1.67% 1.93% 3.36% 1.75% 5.88% 2.11% 6.12%
2026/06/10 3.09% 4.71% 10.97% 2.65% 2.23% 2.08% 1.75% 3.02% 1.76% 8.5%
2026/06/11 2.18% 3.89% 11.89% 3.33% 2.66% 0.52% 1.45% 4.13% 2.45% 7.07%
2026/06/12 2.17% 3.78% 12.5% 2% 2.47% 0.28% 1.99% 6.67% 2.78% 7.22%
2026/06/13 0.77% 2.92% 15.59% 3.78% 2.26% 0.61% 1.72% 7.44% 0.64% 5.31%
2026/06/14 0.33% 2.97% 13.1% 3.35% 2.44% 0.76% 1.79% 4.1% 1.39% 8.95%
2026/06/15 1.56% 3.96% 13.71% 2.57% 2.43% 0.43% 1.27% 6.51% 1.69% 4.46%
2026/06/16 2.28% 5.21% 10.06% 2.11% 2.35% 1.04% 1.23% 5.84% 2.35% 7.28%
2026/06/17 3.93% 4.49% 10.63% 0.87% 2.07% 1.51% 2.05% 4.99% 2.59% 5.9%
2026/06/18 1.95% 4.39% 10.39% 1.72% 2.49% 0.87% 1.87% 4.7% 2.4% 7.36%
2026/06/19 1.33% 2.79% 11.96% 1.19% 1.47% 1.61% 1.62% 6.15% 2.45% 8.03%
2026/06/20 3.69% 3.42% 12.2% 2.5% 2.36% 0.98% 2.29% 1.25% 3.77% 9.81%
2026/06/21 0.62% 4.04% 12.47% 2.11% 1.9% 2.04% 2.93% 1.23% 3.42% 7.32%
2026/06/22 1.84% 4.1% 12.1% 2.79% 2.73% 3.05% 2.21% 0.84% 4.17% 6.67%
2026/06/23 0.86% 4.34% 10.81% 1.11% 2.82% 2.73% 2.17% 2.66% 4.42% 1.74%
2026/06/24 0.17% 5.22% 10.99% 0.98% 2.68% 2.2% 0.84% 1.69% 2.84% 10.1%
2026/06/25 0.94% 5.12% 10.95% 1.45% 3.23% 1.81% 1.28% 2.63% 2.23% 7.3%
2026/06/26 1.55% 4.62% 9.72% 0.92% 2.61% 2.46% 2.29% 1.85% 2.2% 6.49%
2026/06/27 1.29% 5.56% 11.4% 1.4% 2.78% 1.18% 2.46% 1.31% 3.17% 6.67%
2026/06/28 0.9% 5.56% 11.34% 2.39% 2.56% 1.68% 1.85% 2.14% 1.94% 6.22%
2026/06/29 2.87% 5.87% 11.36% 2.53% 2.91% 1.9% 1.89% 1.19% 1.91% 4.11%
2026/06/30 11.98% 10.31% 6.77% 2.07% 2.01% 2% 1.65% 1.56% 1.55% 1.52%
  • wrike.com
  • monday.com
  • adobe.com
  • smartsheet.com
  • pdf.net
  • qr-code-generator.com
  • apple.com
  • groupon.com
  • chatgpt.com
  • microsoft.com

Copyright © Adthena. All rights reserved.

In June 2026, Adobe led with consistent high spend, peaking mid-month. Wrike surged dramatically on the 30th. Monday.com and Microsoft showed steady growth, while Groupon fluctuated. The month ended with Adobe maintaining dominance.

Market Exposure

Competitor Count for US Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 2229
2026/06/02 2008
2026/06/03 2200
2026/06/04 2158
2026/06/05 2160
2026/06/06 2070
2026/06/07 2111
2026/06/08 2199
2026/06/09 2170
2026/06/10 2140
2026/06/11 2164
2026/06/12 2096
2026/06/13 2073
2026/06/14 2064
2026/06/15 2102
2026/06/16 2035
2026/06/17 2065
2026/06/18 2028
2026/06/19 1939
2026/06/20 1882
2026/06/21 1866
2026/06/22 1890
2026/06/23 1924
2026/06/24 1888
2026/06/25 1842
2026/06/26 1786
2026/06/27 1795
2026/06/28 1795
2026/06/29 1862
2026/06/30 1828

Copyright © Adthena. All rights reserved.

June began with 2,229 advertisers, peaking early, then gradually declined. By month’s end, the count settled at 1,828, reflecting a notable decrease.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
canva.com 0.86%
qr-code-generator.com 0.76%
grammarly.com 0.72%
autodesk.com 0.68%
chatgpt.com 0.65%
google.com -0.62%
gosoftwarebuy.com -0.68%
adobe.com -0.71%
groupon.com -2.27%
microsoft.com -2.65%

Copyright © Adthena. All rights reserved.

Canva.com leads with a 0.86% click share rise, while microsoft.com drops by 2.65%.

Campaign Efficiency

US Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com chatgpt.com grammarly.com monday.com groupon.com apple.com qr-code-generator.com pdf.net pdffiller.com microsoft.com
2026/06/01 11.48% 3.65% 1.34% 2.1% 8.22% 1.79% 2.17% 1.18% 1.37% 7%
2026/06/02 11.14% 4.12% 1.31% 1.85% 9.75% 1.88% 2.55% 1.12% 1.48% 10.99%
2026/06/03 11.79% 3.73% 0.96% 1.95% 9.33% 1.92% 0.52% 1.04% 1.42% 7.21%
2026/06/04 10.43% 4.4% 1.49% 1.89% 4.78% 1.83% 2.36% 1.35% 1.63% 5.96%
2026/06/05 9.11% 3.77% 0.66% 1.62% 6.33% 2.25% 1.91% 1.04% 1.56% 5.91%
2026/06/06 10.08% 4.46% 1.09% 1.27% 9.1% 2.12% 0.85% 0.8% 1.33% 7.8%
2026/06/07 11.19% 4.4% 1.42% 1.4% 10.06% 2.05% 1.03% 0.84% 1.16% 5.73%
2026/06/08 9.6% 3.84% 1.2% 1.77% 6.16% 2.28% 1.32% 1.54% 1.61% 7.13%
2026/06/09 10.11% 3.92% 1.03% 1.36% 8.38% 2.1% 2.74% 1.35% 1.4% 5.48%
2026/06/10 10.19% 3.37% 1.8% 1.86% 4.45% 2.02% 1.76% 1.71% 1.6% 7.66%
2026/06/11 10.26% 4.81% 1.97% 1.55% 6.26% 1.71% 0.54% 2.23% 1.35% 7.07%
2026/06/12 10.81% 5.06% 1.19% 1.34% 8.85% 2.41% 0.28% 1.9% 1.3% 6.23%
2026/06/13 12.25% 0.84% 1.01% 1.07% 9.84% 2.07% 0.43% 2.05% 1.4% 4.73%
2026/06/14 10.3% 2.75% 1.44% 1.28% 5.87% 2.1% 0.58% 1.91% 1.28% 7.27%
2026/06/15 11.27% 3.41% 1.28% 1.6% 9.26% 1.58% 0.41% 1.99% 1.49% 3.57%
2026/06/16 8.86% 4.18% 1.11% 2.02% 8.31% 1.52% 0.9% 2.19% 1.3% 5.75%
2026/06/17 9.53% 4.55% 1.71% 1.49% 6.81% 2.57% 1.14% 1.71% 1.22% 5.04%
2026/06/18 9.53% 4.2% 1.15% 1.76% 6.59% 2.03% 0.77% 1.78% 1.35% 5.78%
2026/06/19 10.92% 5.61% 1.92% 1.16% 7.95% 1.91% 1.23% 1.15% 1% 6.27%
2026/06/20 11.69% 7.67% 2.73% 1.41% 1.96% 2.53% 0.76% 1.62% 1.55% 6.35%
2026/06/21 10.91% 6.69% 1.43% 1.17% 1.91% 3.45% 1.57% 1.36% 1.1% 5.12%
2026/06/22 11.26% 7.8% 1.46% 1.64% 1.28% 2.42% 2.61% 1.79% 1.65% 4.7%
2026/06/23 9.34% 7.39% 0.92% 1.72% 3.52% 2.29% 2.18% 1.8% 1.74% 1.36%
2026/06/24 10.1% 4.53% 1.57% 1.73% 2.45% 0.86% 1.84% 1.84% 1.58% 8.26%
2026/06/25 10.48% 4.18% 1.71% 1.55% 3.51% 1.18% 1.47% 2.32% 1.77% 6.44%
2026/06/26 9.45% 3.95% 1.93% 1.41% 2.62% 2.21% 2.08% 1.88% 1.6% 4.81%
2026/06/27 10.53% 5.7% 2.62% 1.92% 1.94% 2.41% 1.04% 2.01% 1.37% 4.72%
2026/06/28 10.49% 4.08% 2.5% 1.64% 3% 2.09% 1.62% 1.9% 1.16% 5.52%
2026/06/29 10.28% 4.02% 3.16% 1.96% 1.94% 2.32% 1.91% 2.37% 1.36% 3.78%
2026/06/30 7.42% 4.48% 3.12% 3.06% 2.97% 2.46% 2.36% 2.03% 1.52% 1.5%
  • adobe.com
  • chatgpt.com
  • grammarly.com
  • monday.com
  • groupon.com
  • apple.com
  • qr-code-generator.com
  • pdf.net
  • pdffiller.com
  • microsoft.com

Copyright © Adthena. All rights reserved.

Adobe’s impression share fluctuated throughout June, peaking at 12.25% on the 13th, but ended at 7.42%. ChatGPT saw a rise, reaching 7.8% on the 22nd. Grammarly’s share increased steadily, closing at 3.12%. Microsoft experienced a decline, finishing at 1.5%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development - Last month
  1. 1
    Adobe - Official Site | Get 50% Off The First 3 Months https://www.adobe.com

    Get the entire collection of creative apps, built in templates & more. Industry Leading Creative Apps With Services Designed For Businesses.

  2. 2
    Microsoft 365 Backup by IDrive - Office 365 Backup https://www.idrive.com › office365

    Complete protection of Microsoft 365, Exchange, SharePoint, OneDrive For Business & Teams

  3. 3
    Windows PCs for Study & Play https://www.microsoft.com

    The study hard, play harder PC — From study to play, do it all on a Windows 11 PC with the college bundle on select PCs. Windows 11 PCs built for study & play. Get an unreal college deal on select PCs now.

  4. 4
    My QR Code - myqrcode.com - QR Code Generator https://www.myqrcode.com

    Create And Customize Your QR Code in Seconds With The Most Advanced QR Code Generator.

  5. 5
    QR Code Generator https://www.qr-code-generator.com

    Create Your Free QR Codes — Add logo, colors, frames, and download in high print quality. Get your free QR Codes now. Add...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Adobe entices with a 50% discount, highlighting creative apps for businesses. IDrive focuses on comprehensive Microsoft 365 protection. Microsoft promotes versatile Windows 11 PCs for students. My QR Code and QR Code Generator offer advanced, customizable QR solutions.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports