US Software & Technology Software Development - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Software Development – US

Google AI Overview visibility for Software & Technology Software Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 50.1247161365
49.8752838635
50%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 6%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
adobe.com 20.06
microsoft.com 5.08
grammarly.com 3.64
qr-code-generator.com 2.85
procore.com 2.12
groupon.com 2.06
apple.com 2
google.com 2
autodesk.com 1.97
canva.com 1.96
others 56.26
  • adobe.com - 20.06%
  • microsoft.com - 5.08%
  • grammarly.com - 3.64%
  • qr-code-generator.com - 2.85%
  • procore.com - 2.12%
  • groupon.com - 2.06%
  • apple.com - 2%
  • google.com - 2%
  • autodesk.com - 1.97%
  • canva.com - 1.96%
  • others - 56.26%

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Adobe.com leads with a 20.06% click share, while Microsoft.com follows at 5.08%. Others dominate the landscape, holding 56.26%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adobe.com monday.com mailchimp.com wrike.com bloomreach.com zoho.com top10.com chetu.com clickup.com mosaicapp.com
2026/07/01 7.6% 10.69% 0.92% 6.76% 1.57% 3.2% 4.29% 1.63% 0.91% 1.82%
2026/07/02 9.39% 9% 2.08% 3.78% 1.52% 4.32% 1.7% 2.09% 2.42% 3.18%
2026/07/03 10.04% 9.19% 1.74% 4.76% 1.07% 1.55% 0.79% 1.5% 2.2% 1.25%
2026/07/04 8.69% 9.08% 2.09% 4.63% 1.15% 1.41% 1.11% 1.16% 1.34% 0.45%
2026/07/05 11.81% 8.18% 0.92% 2.43% 0% 2.68% 1.21% 1.23% 0.88% 0.91%
2026/07/06 7.32% 9.46% 4.25% 8.12% 0.66% 1.94% 1.63% 1.59% 2.02% 2.37%
2026/07/07 5.83% 10.11% 3.91% 9.08% 1.87% 2.82% 2.88% 2.33% 1.64% 4.43%
2026/07/08 6.54% 11.81% 4.27% 7.19% 0.79% 3.06% 2.55% 1.86% 3.85% 2.75%
2026/07/09 8.08% 9.4% 2.27% 6.39% 2.03% 0.94% 1.45% 3.77% 2.29% 2.92%
2026/07/10 7.72% 7.43% 4.54% 7.13% 1.4% 2.04% 2.54% 2.04% 3.56% 1.3%
2026/07/11 11.14% 5.47% 7.16% 2.12% 0% 1.69% 0.95% 2.53% 2.54% 1.26%
2026/07/12 9.7% 5.2% 6.34% 4.8% 0% 0.39% 1.87% 1.32% 1.53% 0.74%
2026/07/13 7.63% 8.76% 2.93% 4.01% 1.25% 4.91% 2.18% 1.93% 2.58% 1.83%
2026/07/14 7.28% 5.06% 4.08% 7.43% 2.43% 2.72% 2.83% 2.08% 1.59% 3.73%
2026/07/15 6.49% 6.91% 3.42% 8.78% 2.95% 0.88% 4.32% 2.06% 2.41% 2.24%
2026/07/16 9.3% 7.23% 3.46% 7.19% 4.33% 1.6% 2.72% 1.99% 1.55% 2.91%
2026/07/17 9.07% 8.19% 3.09% 6.19% 3.26% 3.77% 1.69% 1.8% 1.6% 2.12%
2026/07/18 9.67% 6.65% 3.4% 1.83% 0% 2.71% 1.38% 1.77% 2.07% 0.68%
2026/07/19 10.32% 5.12% 2.35% 2.6% 0% 2.15% 2.29% 1.13% 0.57% 0%
2026/07/20 10.91% 2.25% 0.3% 3.75% 2.44% 4.53% 2.43% 1.76% 1.22% 3.65%
2026/07/21 7.25% 5.02% 4.05% 7.38% 2.41% 2.7% 2.81% 2.07% 1.58% 3.7%
2026/07/22 8.45% 6.57% 4.86% 6.63% 1.09% 2.37% 2.17% 2.19% 3.47% 1.93%
2026/07/23 9.99% 9.77% 0.2% 3.98% 0% 4.89% 3.58% 2.37% 2.55% 2.25%
2026/07/24 5.97% 5.84% 3.53% 5.91% 5.24% 6.06% 3.22% 1.25% 1.63% 3.21%
2026/07/25 7.66% 6.24% 1.72% 6.55% 2.16% 4.85% 1.57% 1.96% 2.29% 2.2%
2026/07/26 7.43% 6.21% 3.6% 5.36% 1.09% 5.94% 1.81% 2.51% 2.06% 2.69%
2026/07/27 7.39% 6.07% 2.28% 3.29% 4.8% 4.74% 3.36% 2.14% 1.93% 3.48%
2026/07/28 7.11% 6.17% 3.5% 7.67% 2.82% 3.13% 3.55% 1.91% 2.24% 2.29%
2026/07/29 6.89% 7.18% 3.01% 6.5% 3.73% 4.38% 0.9% 1.36% 1.85% 2.47%
2026/07/30 8.03% 10.09% 2.81% 6.29% 1.4% 3.7% 2.06% 1.95% 3.91% 1.84%
2026/07/31 8.25% 6.91% 4.8% 4.74% 2.29% 1.7% 1.54% 1.54% 1.13% 0.68%
  • adobe.com
  • monday.com
  • mailchimp.com
  • wrike.com
  • bloomreach.com
  • zoho.com
  • top10.com
  • chetu.com
  • clickup.com
  • mosaicapp.com

Copyright © Adthena. All rights reserved.

In July 2026, Adobe’s PPC spend fluctuated, peaking at 11.81% on the 5th. Monday.com saw a significant drop mid-month, while Mailchimp’s spend peaked at 7.16% on the 11th. Wrike’s spend was volatile, with a high of 9.08% on the 7th. Bloomreach and Zoho had modest fluctuations, while Top10.com and Chetu maintained steady trends. ClickUp and Mosaicapp showed varied spending patterns, ending the month with lower shares.

Market Exposure

Competitor Count for US Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 1755
2026/07/02 1807
2026/07/03 1849
2026/07/04 1824
2026/07/05 1784
2026/07/06 1799
2026/07/07 1805
2026/07/08 1724
2026/07/09 1704
2026/07/10 1769
2026/07/11 1708
2026/07/12 1755
2026/07/13 1809
2026/07/14 1753
2026/07/15 1760
2026/07/16 1754
2026/07/17 1722
2026/07/18 1651
2026/07/19 1668
2026/07/20 1674
2026/07/21 1753
2026/07/22 1961
2026/07/23 1988
2026/07/24 1977
2026/07/25 2004
2026/07/26 2026
2026/07/27 1968
2026/07/28 1937
2026/07/29 1888
2026/07/30 1882
2026/07/31 1854

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July began with 1,755 advertisers, peaking mid-month at 2,026. A slight decline followed, ending at 1,854.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
adobe.com 1.01%
microsoft.com 0.49%
replit.com 0.4%
pdf.net 0.38%
procore.com 0.28%
mobisystems.com -0.22%
quillbot.com -0.29%
parallels.com -0.29%
qr-code-generator.com -0.37%
jotform.com -0.46%

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Adobe.com surged with a 1.01 increase, while jotform.com dropped by 0.46.

Campaign Efficiency

US Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date adobe.com groupon.com chatgpt.com monday.com qrcodecreator.com microsoft.com clickup.com chetu.com grammarly.com qr-code-generator.com
2026/07/01 8.8% 2.72% 3.34% 4.33% 2.37% 1.17% 1.3% 1.5% 2.56% 2.1%
2026/07/02 9.12% 2.96% 2.92% 3.74% 1.67% 3.61% 2.19% 2% 2.34% 2.01%
2026/07/03 9.72% 2.5% 3.69% 3.26% 1.21% 2.63% 1.7% 1.25% 2.77% 1.89%
2026/07/04 9.79% 2.52% 3.58% 3.51% 2.1% 3.08% 1.32% 0.93% 2.5% 2.35%
2026/07/05 10.7% 4.36% 2.29% 2.85% 1.14% 1.38% 0.94% 0.96% 3.33% 2.11%
2026/07/06 7.9% 3.77% 3.14% 3.57% 1.83% 0.96% 1.98% 1.46% 3.35% 2.45%
2026/07/07 6.65% 2.96% 1.83% 4.21% 2.53% 1.13% 1.95% 2.53% 1.82% 3.49%
2026/07/08 7.72% 4.45% 1.74% 5% 1.07% 1.47% 3.01% 1.97% 2.63% 1.04%
2026/07/09 7.99% 7.75% 1.38% 3.35% 1.49% 1.13% 1.89% 3.44% 4.83% 1.09%
2026/07/10 7.95% 5.31% 1.48% 2.65% 2.38% 1.34% 2.85% 1.82% 3.88% 1.94%
2026/07/11 9.89% 2.91% 2.34% 2.37% 3.24% 2.74% 2.42% 2.28% 3.47% 2.32%
2026/07/12 9.6% 4.56% 2.28% 2.15% 1.6% 3.44% 1.69% 1.09% 3.35% 1.89%
2026/07/13 9.16% 2.04% 2.15% 3.53% 3.09% 1.2% 2.4% 1.86% 3.33% 1.99%
2026/07/14 9.64% 1.44% 2.55% 2.66% 1.46% 1.25% 2.29% 2.27% 3.28% 1.54%
2026/07/15 9.04% 2.98% 2.51% 3.19% 2.05% 1.2% 2.53% 2.27% 3.08% 1.96%
2026/07/16 10.39% 1.99% 3.06% 3.3% 2.37% 0.7% 1.31% 1.95% 3.12% 0.68%
2026/07/17 12.06% 3.07% 2.43% 3.69% 2.2% 1.09% 1.59% 2.03% 3.6% 2.14%
2026/07/18 11.3% 3.66% 3.86% 2.7% 0.89% 4.94% 2.71% 1.84% 2.71% 0.27%
2026/07/19 10.77% 3.99% 3.05% 2.11% 2.03% 3.91% 1.25% 1.12% 4.02% 0.83%
2026/07/20 12.58% 2.89% 3.87% 1.29% 2.2% 0.99% 2.34% 1.57% 3.99% 1.78%
2026/07/21 9.64% 1.44% 2.55% 2.66% 1.46% 1.25% 2.29% 2.27% 3.28% 1.54%
2026/07/22 10.02% 3.63% 3.15% 2.82% 1.46% 1.31% 2.41% 2.33% 4.4% 2.08%
2026/07/23 10.25% 2.96% 2.29% 3.73% 2.62% 1.83% 2.3% 2.69% 3.27% 1.96%
2026/07/24 7.58% 4.49% 1.77% 2.75% 2.08% 2.64% 1.65% 1.39% 1.98% 1.54%
2026/07/25 9.41% 3.11% 1.91% 2.85% 2.59% 1.59% 1.28% 2.13% 2.96% 2.55%
2026/07/26 9.69% 3.35% 2.26% 2.73% 2.24% 1.81% 2.15% 2.83% 2.78% 1.87%
2026/07/27 9.05% 4.19% 1.66% 2.32% 2.63% 0.77% 2.26% 2.33% 3.23% 2.56%
2026/07/28 8.9% 3.84% 2.07% 2.92% 2.35% 1.26% 1.74% 2.06% 2.82% 2.08%
2026/07/29 7.69% 3.78% 2.16% 3.21% 2.92% 1.21% 2.23% 1.41% 3.95% 1.34%
2026/07/30 9.65% 3% 2.45% 4.26% 1.63% 2.6% 2.35% 2.15% 6.06% 1.78%
2026/07/31 9.65% 4.05% 3.54% 3.08% 2.77% 2.18% 1.48% 1.38% 1.24% 0.39%
  • adobe.com
  • groupon.com
  • chatgpt.com
  • monday.com
  • qrcodecreator.com
  • microsoft.com
  • clickup.com
  • chetu.com
  • grammarly.com
  • qr-code-generator.com

Copyright © Adthena. All rights reserved.

Adobe.com led July with fluctuating impressions, peaking mid-month at 12.58%. Groupon.com saw a notable spike on July 9th at 7.75%. ChatGPT.com maintained a steady presence, ending at 3.54%. Overall, Adobe.com dominated the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Software Development - Last month
  1. 1
    Adobe - Official Site | Get 50% Off The First 3 Months https://www.adobe.com

    Get the entire collection of creative apps, built in templates & more. Industry Leading Creative Apps With Services Designed For Businesses.

  2. 2
    10 Best Microsoft Word Alternatives in 2026 https://www.clickup.com

    The best Microsoft Word alternatives, compared by job: offline editing, cloud collaboration, & docs tied to your work

  3. 3
    Write Anytime, Anywhere https://www.grammarly.com › docs

    Stress-Free Writing Editor — Plan, draft, refine, and finish your next paper in Grammarly’s new writing surface.

  4. 4
    My QR Code - myqrcode.com | QR Code Generator https://www.myqrcode.com

    Create And Customize Your QR Code in Seconds With The Most Advanced QR Code Generator.

  5. 5
    PDF Converter https://www.smallpdf.com

    Convert files from and to PDF — Convert PDF files online easily with Smallpdf, your online PDF converter tool. Convert documents to PDF format effortlessly with a few clicks. Smallpdf makes it simple. ISO/IEC 27001 Certified.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Adobe entices with a 50% discount, emphasizing creativity and business solutions. ClickUp challenges Microsoft Word with versatile alternatives. Grammarly offers a seamless writing experience. My QR Code simplifies QR creation, while Smallpdf ensures effortless PDF conversions, highlighting security with ISO certification.

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