Share of Clicks for top 10 AUS Software & Technology Payroll / Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| xero.com | 73.31 |
| myob.com | 14.73 |
| adp.com | 4.53 |
| invoicehome.com | 1.63 |
| sage.com | 1.05 |
| paypal.com | 0.86 |
| reckon.com | 0.51 |
| tradifyhq.com | 0.46 |
| hnry.com.au | 0.39 |
| simprogroup.com | 0.2 |
| others | 2.33 |
- xero.com - 73.31%
- myob.com - 14.73%
- adp.com - 4.53%
- invoicehome.com - 1.63%
- sage.com - 1.05%
- paypal.com - 0.86%
- reckon.com - 0.51%
- tradifyhq.com - 0.46%
- hnry.com.au - 0.39%
- simprogroup.com - 0.2%
- others - 2.33%
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In the PPC landscape, Xero dominates with 73.31% click share, followed by MYOB at 14.73%. ADP holds 4.53%, while ‘others’ collectively capture 2.33%.
Share of Spend for the top 10 AUS Software & Technology Payroll / Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | xero.com | myob.com | invoicehome.com | sage.com | reckon.com | tradifyhq.com | capterra.com | adp.com | simprogroup.com | deel.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 44.55% | 23.65% | 4.59% | 4.3% | 0.65% | 6.67% | 0.13% | 1.54% | 0.04% | 1.39% |
| 2026/10/02 | 45.17% | 22.21% | 5.07% | 4.14% | 0.4% | 7.02% | 0.17% | 1.43% | 0.04% | 1.4% |
| 2026/10/03 | 48% | 24.08% | 4.74% | 2.8% | 1.37% | 3.85% | 0.12% | 1.4% | 0.57% | 1.44% |
| 2026/10/04 | 41.99% | 25.28% | 5.36% | 2.24% | 2.19% | 3.29% | 0.17% | 1.03% | 1.27% | 1.4% |
| 2026/10/05 | 41.24% | 25.73% | 6.19% | 2.67% | 1.8% | 2.17% | 0.42% | 1.45% | 0.92% | 1.66% |
| 2026/10/06 | 43.53% | 22.47% | 6.84% | 2.85% | 1.82% | 3.79% | 1.49% | 1.38% | 0.52% | 1.74% |
| 2026/10/07 | 44.84% | 21.78% | 6.73% | 2.47% | 1.3% | 3.31% | 0.56% | 1.48% | 0.83% | 1.69% |
| 2026/10/08 | 44.15% | 17.7% | 7.24% | 2.93% | 1.45% | 3.17% | 1.5% | 1.72% | 0.28% | 2.57% |
| 2026/10/09 | 44.21% | 18.53% | 7% | 2.41% | 2.8% | 2.44% | 0.46% | 2.28% | 0.84% | 2.28% |
| 2026/10/10 | 41.8% | 20.55% | 5.61% | 2.6% | 2.89% | 2.87% | 1.16% | 2.74% | 0.45% | 1.94% |
| 2026/10/11 | 40.63% | 22.27% | 7.23% | 2.66% | 2.4% | 2.88% | 0.66% | 3.08% | 0.61% | 2.13% |
| 2026/10/12 | 41.08% | 20.96% | 6.7% | 2.35% | 2.57% | 3.13% | 0.97% | 1.94% | 0.45% | 1.99% |
| 2026/10/13 | 42.23% | 20.37% | 6.51% | 2.11% | 3.44% | 2.57% | 1.31% | 2.2% | 2.2% | 2.17% |
| 2026/10/14 | 41.8% | 21.4% | 6.43% | 2.38% | 1.69% | 4.77% | 0.62% | 2.72% | 0.59% | 1.9% |
| 2026/10/15 | 39.84% | 18.43% | 7.75% | 3.16% | 2.74% | 2.62% | 0.38% | 2.71% | 2.69% | 2.29% |
| 2026/10/16 | 39.36% | 20.05% | 7.12% | 3.49% | 2.72% | 3.48% | 0.99% | 3.08% | 2.89% | 2.24% |
| 2026/10/17 | 41.06% | 23.48% | 4.94% | 2.62% | 3.35% | 2.35% | 0.6% | 2.88% | 4.36% | 1.09% |
| 2026/10/18 | 42.5% | 23.19% | 5.69% | 2.75% | 3.38% | 2.46% | 0.65% | 2.12% | 2.54% | 1.77% |
| 2026/10/19 | 42.89% | 23.2% | 5.04% | 2.72% | 3.29% | 2.31% | 0.99% | 1.51% | 2.47% | 1.88% |
| 2026/10/20 | 41.89% | 24.16% | 5.71% | 3.21% | 3% | 3.04% | 1.08% | 1.77% | 0.45% | 1.99% |
| 2026/10/21 | 42.18% | 24.36% | 7.63% | 3.69% | 2.4% | 3.25% | 1.44% | 1.41% | 0.32% | 2.29% |
| 2026/10/22 | 38.9% | 27.56% | 7.08% | 4% | 2.14% | 2.23% | 1.33% | 1.5% | 0.29% | 2.8% |
| 2026/10/23 | 39.24% | 30.39% | 7.82% | 3.06% | 1.47% | 2.16% | 0.97% | 1.62% | 0.26% | 3.34% |
| 2026/10/24 | 40.63% | 29.94% | 4.81% | 5.06% | 2.27% | 1.51% | 0.67% | 1.46% | 1.22% | 0.95% |
| 2026/10/25 | 38.66% | 29.39% | 4.82% | 4.82% | 1.52% | 2.06% | 1.14% | 2.21% | 3.46% | 0.33% |
| 2026/10/26 | 39.38% | 30.18% | 5.26% | 3.69% | 1.39% | 2.28% | 1.69% | 1.03% | 1.28% | 0.41% |
| 2026/10/27 | 38.46% | 30.36% | 5.28% | 2.18% | 1.52% | 1.78% | 2.13% | 1.4% | 0.9% | 0.42% |
| 2026/10/28 | 37.1% | 29.15% | 5.77% | 2.45% | 0.92% | 2.54% | 3.18% | 2.05% | 0.95% | 0.32% |
| 2026/10/29 | 35.37% | 28.68% | 6.14% | 2.76% | 2.13% | 2.87% | 2.85% | 2.17% | 1.46% | 0.34% |
| 2026/10/30 | 36.92% | 27.59% | 6.53% | 2.99% | 1.86% | 2.8% | 1.89% | 1.2% | 1.54% | 0.17% |
| 2026/10/31 | 37.16% | 29.35% | 5.43% | 2.79% | 2.61% | 2.59% | 1.81% | 1.74% | 1.12% | 0.11% |
- xero.com
- myob.com
- invoicehome.com
- sage.com
- reckon.com
- tradifyhq.com
- capterra.com
- adp.com
- simprogroup.com
- deel.com
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In October 2026, Xero’s PPC spend share started strong at 44.55%, peaking at 48.00% before declining to 37.16%. Meanwhile, MYOB’s share rose from 23.65% to 29.35%, showing a steady increase. Invoicehome and Sage experienced fluctuations, ending at 5.43% and 2.79%, respectively. Reckon and Tradifyhq saw varied trends, closing at 2.61% and 2.59%. Capterra’s share increased, peaking at 3.18% before settling at 1.81%. ADP and Simprogroup showed minor fluctuations, ending at 1.74% and 1.12%. Deel’s share decreased significantly, finishing at 0.11%.
Competitor Count for AUS Software & Technology Payroll / Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 133 |
| 2026/10/02 | 140 |
| 2026/10/03 | 132 |
| 2026/10/04 | 144 |
| 2026/10/05 | 144 |
| 2026/10/06 | 146 |
| 2026/10/07 | 149 |
| 2026/10/08 | 148 |
| 2026/10/09 | 151 |
| 2026/10/10 | 149 |
| 2026/10/11 | 146 |
| 2026/10/12 | 152 |
| 2026/10/13 | 150 |
| 2026/10/14 | 153 |
| 2026/10/15 | 144 |
| 2026/10/16 | 155 |
| 2026/10/17 | 148 |
| 2026/10/18 | 145 |
| 2026/10/19 | 148 |
| 2026/10/20 | 137 |
| 2026/10/21 | 132 |
| 2026/10/22 | 145 |
| 2026/10/23 | 143 |
| 2026/10/24 | 160 |
| 2026/10/25 | 171 |
| 2026/10/26 | 195 |
| 2026/10/27 | 184 |
| 2026/10/28 | 194 |
| 2026/10/29 | 193 |
| 2026/10/30 | 194 |
| 2026/10/31 | 187 |
Copyright © Adthena. All rights reserved.
October saw a dynamic rise in distinct advertisers, starting at 133 and peaking at 195. The month concluded with a robust 187, showcasing significant growth.