Share of Clicks for top 10 AUS Software & Technology Payroll / Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| xero.com | 55.66 |
| myob.com | 23.71 |
| quickbooks.intuit.com | 10.17 |
| invoicehome.com | 1.67 |
| sage.com | 1.42 |
| adp.com | 0.91 |
| reckon.com | 0.55 |
| stripe.com | 0.44 |
| netsuite.com.au | 0.42 |
| hnry.com.au | 0.4 |
| others | 4.65 |
- xero.com - 55.66%
- myob.com - 23.71%
- quickbooks.intuit.com - 10.17%
- invoicehome.com - 1.67%
- sage.com - 1.42%
- adp.com - 0.91%
- reckon.com - 0.55%
- stripe.com - 0.44%
- netsuite.com.au - 0.42%
- hnry.com.au - 0.4%
- others - 4.65%
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Xero.com dominates with 55.66% click share, followed by MYOB.com at 23.71%. QuickBooks holds 10.17%, while ‘others’ collectively capture 4.65%.
Share of Spend for the top 10 AUS Software & Technology Payroll / Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | xero.com | quickbooks.intuit.com | myob.com | netsuite.com.au | invoicehome.com | reckon.com | stripe.com | adp.com | sage.com | tradifyhq.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 25.82% | 15.66% | 13.03% | 0.05% | 5.13% | 6.17% | 2.99% | 1% | 7.49% | 3.1% |
| 2025/12/02 | 30.44% | 13.3% | 11.59% | 6.8% | 6.23% | 3.84% | 2.62% | 0.64% | 4.62% | 2.85% |
| 2025/12/03 | 32.33% | 16.74% | 12.67% | 6.69% | 5.78% | 4.57% | 1.82% | 0.77% | 1.97% | 2.07% |
| 2025/12/04 | 34.09% | 15.07% | 13.52% | 4.06% | 4.65% | 5.32% | 3% | 0.65% | 2.11% | 2.22% |
| 2025/12/05 | 34.16% | 15.57% | 13.58% | 4.82% | 3.55% | 2.99% | 2.48% | 0.94% | 1.47% | 2.14% |
| 2025/12/06 | 31.56% | 17.37% | 15.4% | 4.57% | 3.29% | 3.26% | 1.96% | 1.76% | 2.91% | 1.9% |
| 2025/12/07 | 34.47% | 17.68% | 15.8% | 5.03% | 2.72% | 2.22% | 1.4% | 1.64% | 2.83% | 1.97% |
| 2025/12/08 | 29.81% | 14.03% | 12.27% | 5.98% | 4.81% | 4.08% | 2.44% | 1.77% | 1.63% | 2.38% |
| 2025/12/09 | 29.15% | 13.55% | 12.64% | 5.5% | 5.37% | 3.97% | 2.88% | 2.1% | 3.34% | 2.43% |
| 2025/12/10 | 30.1% | 14.7% | 14.06% | 5.29% | 5.04% | 4.58% | 2.44% | 1.83% | 2.13% | 2.25% |
| 2025/12/11 | 33.23% | 14.85% | 13.38% | 3.75% | 5.47% | 2.97% | 2.54% | 1.37% | 3.82% | 2.21% |
| 2025/12/12 | 33.28% | 14.32% | 12.18% | 4.34% | 4.38% | 3.18% | 2.18% | 1.47% | 5.74% | 1.84% |
| 2025/12/13 | 34% | 17.11% | 12.85% | 4.46% | 3.76% | 2.19% | 1.85% | 1.79% | 4.95% | 1.99% |
| 2025/12/14 | 31.75% | 17.61% | 12.34% | 5.34% | 3.14% | 2% | 1.83% | 2.28% | 5.18% | 2.99% |
| 2025/12/15 | 32.25% | 15.71% | 11.74% | 5.31% | 3.83% | 3.04% | 2.13% | 2.58% | 4.41% | 2.09% |
| 2025/12/16 | 29.03% | 16.5% | 14.62% | 5.96% | 4.09% | 2.34% | 2.4% | 1.87% | 5.81% | 2.3% |
| 2025/12/17 | 29.4% | 17.76% | 11.2% | 4.67% | 4.77% | 3.54% | 2.5% | 1.13% | 5.22% | 2.1% |
| 2025/12/18 | 30.08% | 18.17% | 11.54% | 4.41% | 4.69% | 5.08% | 1.99% | 1.34% | 3.51% | 4.01% |
| 2025/12/19 | 31.8% | 21.4% | 12.2% | 3.9% | 3.84% | 3.64% | 1.85% | 1.58% | 4.2% | 2.29% |
| 2025/12/20 | 30.83% | 21.77% | 13.76% | 4.36% | 3.09% | 2.36% | 1.42% | 1.91% | 4.69% | 3.21% |
| 2025/12/21 | 29.42% | 26.44% | 13.67% | 4.06% | 3.25% | 2.14% | 1.66% | 1.28% | 4.51% | 1.89% |
| 2025/12/22 | 28.63% | 21.31% | 12.59% | 5.09% | 4.81% | 3.72% | 2.06% | 0.71% | 5.09% | 0.58% |
| 2025/12/23 | 28.64% | 22.23% | 13.89% | 5.01% | 4.97% | 2.96% | 2.05% | 1.23% | 4.4% | 0.87% |
| 2025/12/24 | 30.74% | 20.93% | 15.24% | 3.8% | 4.66% | 1.96% | 2.31% | 1.33% | 5.6% | 0.16% |
| 2025/12/25 | 31.76% | 23.32% | 16.2% | 0.29% | 3.63% | 2.58% | 2.11% | 1.49% | 3.54% | 0.64% |
| 2025/12/26 | 32.66% | 28.54% | 15.89% | 0.27% | 2.8% | 1.28% | 1.42% | 1.53% | 0.57% | 0.44% |
| 2025/12/27 | 30.87% | 29.78% | 16.1% | 0.21% | 2.8% | 1.93% | 1.58% | 1.4% | 0.44% | 0.3% |
| 2025/12/28 | 31.58% | 25.37% | 13.23% | 0.19% | 3.5% | 3.81% | 2.08% | 1.7% | 0.4% | 0.12% |
| 2025/12/29 | 26.91% | 23.47% | 14.84% | 0.16% | 5.89% | 5.18% | 2.76% | 1.44% | 0.31% | 0.17% |
| 2025/12/30 | 27.62% | 22.61% | 16.02% | 0.12% | 4.82% | 4.05% | 2.62% | 1.47% | 1.03% | 0.12% |
| 2025/12/31 | 27.63% | 25.66% | 14.35% | 4.06% | 3.87% | 3.69% | 2.27% | 1.92% | 0.19% | 0.19% |
- xero.com
- quickbooks.intuit.com
- myob.com
- netsuite.com.au
- invoicehome.com
- reckon.com
- stripe.com
- adp.com
- sage.com
- tradifyhq.com
Copyright © Adthena. All rights reserved.
Xero’s spend share fluctuated, peaking mid-month. QuickBooks surged late December, while MYOB remained steady. NetSuite and InvoiceHome showed volatility. Reckon and Stripe had minor shifts. ADP, Sage, and Tradify saw minimal changes.
Competitor Count for AUS Software & Technology Payroll / Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 213 |
| 2025/12/02 | 209 |
| 2025/12/03 | 214 |
| 2025/12/04 | 210 |
| 2025/12/05 | 207 |
| 2025/12/06 | 209 |
| 2025/12/07 | 206 |
| 2025/12/08 | 218 |
| 2025/12/09 | 219 |
| 2025/12/10 | 216 |
| 2025/12/11 | 213 |
| 2025/12/12 | 212 |
| 2025/12/13 | 213 |
| 2025/12/14 | 206 |
| 2025/12/15 | 222 |
| 2025/12/16 | 201 |
| 2025/12/17 | 206 |
| 2025/12/18 | 198 |
| 2025/12/19 | 202 |
| 2025/12/20 | 196 |
| 2025/12/21 | 198 |
| 2025/12/22 | 201 |
| 2025/12/23 | 196 |
| 2025/12/24 | 191 |
| 2025/12/25 | 191 |
| 2025/12/26 | 188 |
| 2025/12/27 | 187 |
| 2025/12/28 | 189 |
| 2025/12/29 | 191 |
| 2025/12/30 | 195 |
| 2025/12/31 | 194 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated in December, peaking at 222 on the 15th, then gradually declined, ending at 194.