Share of Clicks for top 10 US Software & Technology Payroll / Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| turbotax.intuit.com | 52.04 |
| quickbooks.intuit.com | 27.55 |
| paycom.com | 2.5 |
| adp.com | 2.32 |
| xero.com | 1.39 |
| sage.com | 1.05 |
| gusto.com | 1.03 |
| freshbooks.com | 1.01 |
| freetaxusa.com | 0.77 |
| paycor.com | 0.68 |
| others | 9.66 |
- turbotax.intuit.com - 52.04%
- quickbooks.intuit.com - 27.55%
- paycom.com - 2.5%
- adp.com - 2.32%
- xero.com - 1.39%
- sage.com - 1.05%
- gusto.com - 1.03%
- freshbooks.com - 1.01%
- freetaxusa.com - 0.77%
- paycor.com - 0.68%
- others - 9.66%
Copyright © Adthena. All rights reserved.
In the PPC landscape, TurboTax dominates with 52.04% click share, followed by QuickBooks at 27.55%. Others collectively hold 9.66%, overshadowing smaller players.
Share of Spend for the top 10 US Software & Technology Payroll / Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | quickbooks.intuit.com | sage.com | xero.com | gusto.com | netsuite.com | surepayroll.com | adp.com | freshbooks.com | paycom.com | turbotax.intuit.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 21.01% | 5.47% | 5.13% | 4.09% | 4.55% | 1.71% | 5.92% | 5.71% | 1.16% | 6.49% |
| 2026/06/02 | 20.51% | 6.2% | 5.77% | 4.17% | 5.21% | 1.79% | 6.45% | 6.39% | 1.43% | 6.2% |
| 2026/06/03 | 20.17% | 5.3% | 2.65% | 4.02% | 4.28% | 1.17% | 8.37% | 7.45% | 1.22% | 5.35% |
| 2026/06/04 | 22.23% | 6.68% | 3.74% | 4.67% | 4.74% | 1.02% | 6.8% | 6.02% | 1.3% | 5.59% |
| 2026/06/05 | 22.42% | 6.57% | 3.19% | 4.5% | 0.28% | 1.6% | 7.22% | 5.74% | 1.67% | 5.09% |
| 2026/06/06 | 23.71% | 3.58% | 6.3% | 4.4% | 0.07% | 1.52% | 6.47% | 4.92% | 1.72% | 5.94% |
| 2026/06/07 | 22.83% | 3.51% | 5.92% | 3.79% | 0.06% | 1.93% | 7.38% | 6.2% | 1.63% | 6.27% |
| 2026/06/08 | 23.39% | 7.9% | 6.16% | 3.78% | 1% | 1.12% | 7.33% | 2.52% | 1.65% | 5.16% |
| 2026/06/09 | 23.48% | 5.91% | 4.79% | 2.8% | 2.39% | 0.9% | 7.65% | 2.97% | 1.38% | 7.94% |
| 2026/06/10 | 22.02% | 7.89% | 5.95% | 3.28% | 3.54% | 1.2% | 8.26% | 2.89% | 0.96% | 6.99% |
| 2026/06/11 | 23.84% | 8.13% | 4.5% | 2.58% | 4.06% | 1.24% | 6.86% | 3.29% | 1.24% | 6.15% |
| 2026/06/12 | 28.68% | 6.03% | 2.74% | 4.28% | 4.34% | 1.29% | 6.98% | 3.46% | 1.02% | 6.87% |
| 2026/06/13 | 26.3% | 4.79% | 4.44% | 3.58% | 3.69% | 1.37% | 6% | 3.93% | 1.66% | 5.92% |
| 2026/06/14 | 26.89% | 5.49% | 5.24% | 3.03% | 4.37% | 1.49% | 8.91% | 2.94% | 1.92% | 6.62% |
| 2026/06/15 | 22.55% | 7.13% | 9.84% | 2.91% | 3.25% | 1.16% | 7.68% | 1.85% | 1.48% | 6.6% |
| 2026/06/16 | 24.52% | 5.23% | 10.44% | 4.23% | 3.04% | 1.36% | 7.22% | 1.54% | 1.5% | 6.39% |
| 2026/06/17 | 25.96% | 5.06% | 7.93% | 3.74% | 3.79% | 1.33% | 7.77% | 1.74% | 1.24% | 7.71% |
| 2026/06/18 | 27.35% | 9.09% | 7.7% | 3.94% | 1.78% | 0.97% | 7.09% | 2.46% | 1.51% | 6.89% |
| 2026/06/19 | 27.98% | 7.18% | 5.27% | 3.81% | 2.04% | 2.65% | 6.89% | 3.78% | 1.98% | 7.47% |
| 2026/06/20 | 28.92% | 7.46% | 8.08% | 4.9% | 3.03% | 1.79% | 4.47% | 5.29% | 1.53% | 8.29% |
| 2026/06/21 | 28% | 6.62% | 8.77% | 4.29% | 3.05% | 1.95% | 7.93% | 5.33% | 2.14% | 8.14% |
| 2026/06/22 | 27.87% | 10.18% | 6.04% | 4.45% | 1.66% | 1.17% | 6.51% | 3.55% | 1.86% | 7.86% |
| 2026/06/23 | 27.64% | 9.21% | 9.39% | 5.15% | 3.16% | 1.6% | 5.97% | 5.67% | 1.67% | 7.06% |
| 2026/06/24 | 31.54% | 9.61% | 7.26% | 5.82% | 2.61% | 2.33% | 7.71% | 4.22% | 1.64% | 8.02% |
| 2026/06/25 | 33.48% | 10.15% | 7.37% | 4.94% | 2.82% | 2.09% | 4.1% | 4.07% | 2.11% | 7.6% |
| 2026/06/26 | 32.69% | 10.89% | 5.42% | 6.76% | 1.24% | 3.34% | 6.15% | 3.69% | 2.04% | 7.24% |
| 2026/06/27 | 31.99% | 9.72% | 8.11% | 6.69% | 1.31% | 2.56% | 5.97% | 3.68% | 2.13% | 6.67% |
| 2026/06/28 | 30.62% | 10.43% | 7.96% | 4.78% | 2.21% | 2.44% | 5.21% | 5.53% | 2.47% | 6.85% |
| 2026/06/29 | 30.92% | 11.35% | 6.88% | 4.49% | 4.45% | 1.72% | 7.12% | 3.96% | 1.95% | 5.48% |
| 2026/06/30 | 46.03% | 10.98% | 5.39% | 4.06% | 3.25% | 2.68% | 2.54% | 2.49% | 1.57% | 0.78% |
- quickbooks.intuit.com
- sage.com
- xero.com
- gusto.com
- netsuite.com
- surepayroll.com
- adp.com
- freshbooks.com
- paycom.com
- turbotax.intuit.com
Copyright © Adthena. All rights reserved.
In June 2026, QuickBooks led with a significant surge, peaking at 46.03% on the 30th. Sage and Xero showed steady growth, while Gusto and NetSuite fluctuated. TurboTax ended with a sharp decline.
Competitor Count for US Software & Technology Payroll / Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 693 |
| 2026/06/02 | 634 |
| 2026/06/03 | 703 |
| 2026/06/04 | 635 |
| 2026/06/05 | 649 |
| 2026/06/06 | 633 |
| 2026/06/07 | 634 |
| 2026/06/08 | 668 |
| 2026/06/09 | 673 |
| 2026/06/10 | 670 |
| 2026/06/11 | 659 |
| 2026/06/12 | 645 |
| 2026/06/13 | 612 |
| 2026/06/14 | 616 |
| 2026/06/15 | 608 |
| 2026/06/16 | 584 |
| 2026/06/17 | 599 |
| 2026/06/18 | 573 |
| 2026/06/19 | 571 |
| 2026/06/20 | 563 |
| 2026/06/21 | 572 |
| 2026/06/22 | 579 |
| 2026/06/23 | 562 |
| 2026/06/24 | 569 |
| 2026/06/25 | 556 |
| 2026/06/26 | 555 |
| 2026/06/27 | 546 |
| 2026/06/28 | 544 |
| 2026/06/29 | 566 |
| 2026/06/30 | 544 |
Copyright © Adthena. All rights reserved.
June began with 693 advertisers, peaking at 703, then steadily declined, ending at 544.