Share of Clicks for top 10 US Software & Technology Payroll / Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| quickbooks.intuit.com | 58.41 |
| turbotax.intuit.com | 7.61 |
| paycom.com | 6.57 |
| gusto.com | 5.29 |
| sage.com | 2.87 |
| xero.com | 2.63 |
| adp.com | 1.51 |
| freshbooks.com | 1.46 |
| paycor.com | 1.37 |
| invoicehome.com | 1.15 |
| others | 11.13 |
- quickbooks.intuit.com - 58.41%
- turbotax.intuit.com - 7.61%
- paycom.com - 6.57%
- gusto.com - 5.29%
- sage.com - 2.87%
- xero.com - 2.63%
- adp.com - 1.51%
- freshbooks.com - 1.46%
- paycor.com - 1.37%
- invoicehome.com - 1.15%
- others - 11.13%
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QuickBooks dominates with 58.41% click share, overshadowing TurboTax’s 7.61%. Others collectively hold 11.13%, highlighting diverse competition.
Share of Spend for the top 10 US Software & Technology Payroll / Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sage.com | quickbooks.intuit.com | xero.com | gusto.com | adp.com | freshbooks.com | paycom.com | forbes.com | bill.com | getjobber.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 9.77% | 38.72% | 6.19% | 7.38% | 8.36% | 3.21% | 1.99% | 1.17% | 2.37% | 1.02% |
| 2026/09/02 | 9.17% | 43.72% | 5.84% | 5.38% | 3.91% | 2.82% | 1.96% | 2.89% | 1.11% | 2.91% |
| 2026/09/03 | 7.23% | 43.02% | 6.55% | 6.74% | 3.56% | 3.11% | 1.84% | 2.6% | 0.96% | 3.06% |
| 2026/09/04 | 8.37% | 44.8% | 6.12% | 5.27% | 3.94% | 3.1% | 2.07% | 1.26% | 1.98% | 1.22% |
| 2026/09/05 | 7.96% | 40.15% | 8.58% | 6.85% | 3.88% | 3.5% | 1.61% | 1.97% | 0.47% | 1.18% |
| 2026/09/06 | 6.33% | 37.73% | 6.91% | 8.23% | 5.01% | 4.21% | 1.89% | 2.85% | 0.29% | 1.04% |
| 2026/09/07 | 7.26% | 31.58% | 6.78% | 8.11% | 4.67% | 3.18% | 1.68% | 4.32% | 2.4% | 1.13% |
| 2026/09/08 | 6.73% | 36.08% | 6.7% | 5.7% | 3.55% | 3.7% | 1.8% | 3.01% | 2.84% | 1.58% |
| 2026/09/09 | 4.95% | 35.53% | 6.52% | 6.53% | 3.76% | 3.76% | 1.66% | 4.24% | 3.62% | 2.27% |
| 2026/09/10 | 8.71% | 34.74% | 5.98% | 7.23% | 3.67% | 3.78% | 1.63% | 4.07% | 2.92% | 1.68% |
| 2026/09/11 | 14.95% | 30.37% | 3.93% | 8.37% | 3.26% | 2.85% | 1.79% | 2.85% | 2.96% | 1.71% |
| 2026/09/12 | 18.35% | 29.4% | 4.21% | 6.23% | 4.14% | 4.28% | 1.47% | 1.68% | 2.01% | 2.64% |
| 2026/09/13 | 18.76% | 26.4% | 4.82% | 6.38% | 4.07% | 4.88% | 1.78% | 2.48% | 1.24% | 2.92% |
| 2026/09/14 | 20.94% | 24.92% | 5% | 6.06% | 3.68% | 3.38% | 1.87% | 3.49% | 2.63% | 2.66% |
| 2026/09/15 | 20.91% | 28.64% | 5.74% | 5.55% | 4.23% | 3.39% | 1.77% | 2.81% | 2.74% | 2.04% |
| 2026/09/16 | 24.32% | 25.67% | 6.73% | 5.56% | 3.81% | 3.42% | 1.81% | 1.39% | 2.34% | 3.84% |
| 2026/09/17 | 26.14% | 25.25% | 5.48% | 4.44% | 3.59% | 2.85% | 1.47% | 2.79% | 2.07% | 2.41% |
| 2026/09/18 | 23.7% | 26.13% | 3.2% | 6.32% | 3.36% | 2.9% | 1.84% | 2.12% | 2.75% | 2.67% |
| 2026/09/19 | 24.64% | 23.4% | 2.75% | 6.72% | 6.24% | 3.91% | 1.8% | 2.2% | 1.58% | 2.62% |
| 2026/09/20 | 22.66% | 25.55% | 3.74% | 5.61% | 5.88% | 3.76% | 2% | 1.97% | 1.76% | 2.83% |
| 2026/09/21 | 21.38% | 27.06% | 3.81% | 5.21% | 5.64% | 3.93% | 1.75% | 1.31% | 3.07% | 2.31% |
| 2026/09/22 | 22.75% | 25.55% | 5.5% | 5.01% | 4.91% | 3.13% | 2.07% | 1.88% | 2.51% | 1.62% |
| 2026/09/23 | 22.91% | 26.19% | 4.93% | 4.75% | 5.79% | 3.15% | 2.3% | 1.36% | 3.17% | 1.91% |
| 2026/09/24 | 23.06% | 25.4% | 11.24% | 4.14% | 5.16% | 2.97% | 2.35% | 1.04% | 2.24% | 1.24% |
| 2026/09/25 | 23.09% | 23.59% | 7.67% | 6.76% | 5.58% | 3.36% | 1.98% | 0.93% | 2.48% | 1.33% |
| 2026/09/26 | 24.57% | 24.13% | 9.15% | 6.65% | 5.32% | 3.52% | 2.3% | 1.13% | 1.9% | 1.34% |
| 2026/09/27 | 23.6% | 24.82% | 9.68% | 4.14% | 6.83% | 3.89% | 2.35% | 1% | 1.55% | 1.04% |
| 2026/09/28 | 25.52% | 26.24% | 8.76% | 4.57% | 4.43% | 3.29% | 2.17% | 1.48% | 1.15% | 2.35% |
| 2026/09/29 | 26.73% | 26.82% | 7.69% | 4.01% | 4.01% | 3.31% | 2.07% | 2.41% | 1.18% | 1.56% |
| 2026/09/30 | 28.65% | 27.65% | 7.62% | 3.74% | 3.71% | 3.42% | 2.16% | 1.96% | 1.65% | 1.53% |
- sage.com
- quickbooks.intuit.com
- xero.com
- gusto.com
- adp.com
- freshbooks.com
- paycom.com
- forbes.com
- bill.com
- getjobber.com
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Sage.com surged from 4.95% to 28.65% by month’s end. Quickbooks.intuit.com started strong at 38.72%, ending at 27.65%. Xero.com fluctuated, closing at 7.62%. Gusto.com declined to 3.74%. Adp.com saw a dip, finishing at 3.71%. Freshbooks.com remained steady, ending at 3.42%. Paycom.com showed slight growth, closing at 2.16%. Forbes.com varied, ending at 1.96%. Bill.com fluctuated, finishing at 1.65%. Getjobber.com remained stable, closing at 1.53%.
Competitor Count for US Software & Technology Payroll / Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 451 |
| 2026/09/02 | 497 |
| 2026/09/03 | 510 |
| 2026/09/04 | 533 |
| 2026/09/05 | 520 |
| 2026/09/06 | 553 |
| 2026/09/07 | 544 |
| 2026/09/08 | 540 |
| 2026/09/09 | 544 |
| 2026/09/10 | 527 |
| 2026/09/11 | 513 |
| 2026/09/12 | 520 |
| 2026/09/13 | 524 |
| 2026/09/14 | 454 |
| 2026/09/15 | 471 |
| 2026/09/16 | 487 |
| 2026/09/17 | 482 |
| 2026/09/18 | 486 |
| 2026/09/19 | 468 |
| 2026/09/20 | 488 |
| 2026/09/21 | 506 |
| 2026/09/22 | 498 |
| 2026/09/23 | 492 |
| 2026/09/24 | 503 |
| 2026/09/25 | 505 |
| 2026/09/26 | 504 |
| 2026/09/27 | 501 |
| 2026/09/28 | 494 |
| 2026/09/29 | 491 |
| 2026/09/30 | 469 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in advertisers, starting at 451 and peaking at 553 mid-month. The month concluded with a slight decline, ending at 469.