Share of Clicks for top 10 US Software & Technology Payroll / Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| turbotax.intuit.com | 51.54 |
| quickbooks.intuit.com | 22.44 |
| adp.com | 2.81 |
| paycom.com | 2.6 |
| xero.com | 1.71 |
| freshbooks.com | 1.66 |
| gusto.com | 1.54 |
| sage.com | 1.1 |
| netsuite.com | 0.95 |
| taxact.com | 0.87 |
| others | 12.78 |
- turbotax.intuit.com - 51.54%
- quickbooks.intuit.com - 22.44%
- adp.com - 2.81%
- paycom.com - 2.6%
- xero.com - 1.71%
- freshbooks.com - 1.66%
- gusto.com - 1.54%
- sage.com - 1.1%
- netsuite.com - 0.95%
- taxact.com - 0.87%
- others - 12.78%
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In the PPC landscape, TurboTax dominates with 51.54% click share, followed by QuickBooks at 22.44%. Others collectively hold 12.78%, showcasing diverse competition.
Share of Spend for the top 10 US Software & Technology Payroll / Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | quickbooks.intuit.com | netsuite.com | freshbooks.com | xero.com | sage.com | adp.com | turbotax.intuit.com | gusto.com | top-accountingsoftware.com | surepayroll.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 9.71% | 7.17% | 4.26% | 11.07% | 5.03% | 9.09% | 6.6% | 5.07% | 3.53% | 1.72% |
| 2026/05/02 | 8.38% | 7.59% | 3.5% | 13.85% | 3.7% | 10.79% | 6.33% | 6.22% | 1.38% | 2.55% |
| 2026/05/03 | 8.46% | 5.62% | 6.4% | 9.58% | 3.9% | 12.29% | 4.75% | 5.5% | 1.61% | 2.73% |
| 2026/05/04 | 10.42% | 5.94% | 7.69% | 9.93% | 3.34% | 8.35% | 5.39% | 4.32% | 2.77% | 1.76% |
| 2026/05/05 | 9.81% | 8.71% | 6.8% | 10.7% | 11.08% | 10.42% | 4.58% | 4.78% | 1.65% | 1.27% |
| 2026/05/06 | 8.4% | 8.5% | 7.9% | 6.57% | 10.69% | 10.84% | 5.57% | 5.34% | 2.89% | 1.5% |
| 2026/05/07 | 11.37% | 9.16% | 5.21% | 6.65% | 11.15% | 9.5% | 5.77% | 5.37% | 1.74% | 1.49% |
| 2026/05/08 | 10.39% | 8.92% | 6.4% | 5.96% | 7.68% | 8.7% | 5.98% | 5.21% | 2.3% | 1.49% |
| 2026/05/09 | 7.53% | 8.41% | 5.41% | 8.78% | 4.43% | 10.73% | 5.89% | 4.29% | 1.69% | 2.17% |
| 2026/05/10 | 8.61% | 8.73% | 7.63% | 9.15% | 3.25% | 9.45% | 5.83% | 4.38% | 1.54% | 2.02% |
| 2026/05/11 | 9.25% | 8.49% | 10.07% | 7.74% | 5.26% | 7.96% | 4.25% | 3.36% | 3.27% | 1.22% |
| 2026/05/12 | 9.64% | 8% | 9.25% | 8.5% | 7.69% | 6.27% | 4.52% | 3.26% | 3.69% | 1.62% |
| 2026/05/13 | 9.43% | 8.33% | 6.99% | 5.36% | 8.38% | 9.74% | 5.87% | 5.87% | 2.73% | 1.99% |
| 2026/05/14 | 11.33% | 8.33% | 8.17% | 4.05% | 12.21% | 7.86% | 4.61% | 3.57% | 4.23% | 1.87% |
| 2026/05/15 | 10.37% | 8.91% | 6.39% | 5.96% | 7.67% | 8.69% | 5.98% | 5.21% | 2.3% | 1.49% |
| 2026/05/16 | 10.41% | 7.45% | 7.4% | 15.06% | 4.32% | 8.98% | 4.35% | 3.41% | 3.01% | 2.96% |
| 2026/05/17 | 11.06% | 7.98% | 4.78% | 18.85% | 2.25% | 8.98% | 4.62% | 3.15% | 1.53% | 1.93% |
| 2026/05/18 | 8.3% | 9.9% | 2.99% | 13.64% | 8.55% | 9.55% | 4.71% | 3.44% | 2.19% | 2.12% |
| 2026/05/19 | 11.8% | 7.52% | 3.61% | 12.23% | 5.81% | 7.88% | 5.73% | 6.89% | 2.45% | 2.22% |
| 2026/05/20 | 16.03% | 9.02% | 6.29% | 5.14% | 8.88% | 7.3% | 4.11% | 4.77% | 3.15% | 1.49% |
| 2026/05/21 | 19.44% | 10.01% | 6.75% | 5.09% | 4.87% | 8.07% | 3.49% | 4.45% | 2.36% | 1.01% |
| 2026/05/22 | 18.59% | 8.49% | 4.16% | 6.03% | 4.85% | 8.03% | 4.45% | 4.46% | 2.12% | 1.91% |
| 2026/05/23 | 20.92% | 4.53% | 4.42% | 7.67% | 3.81% | 6.4% | 4.66% | 3.59% | 3.85% | 2.05% |
| 2026/05/24 | 21.55% | 5.91% | 3.73% | 9.47% | 3.86% | 6.97% | 4.02% | 4.34% | 2.06% | 2.27% |
| 2026/05/25 | 18.72% | 5.3% | 2.9% | 5.63% | 5.38% | 5.38% | 3.81% | 3.65% | 2.72% | 1.52% |
| 2026/05/26 | 19.94% | 7.76% | 7.98% | 4.44% | 6.31% | 5.55% | 3.13% | 4.23% | 3.41% | 1.24% |
| 2026/05/27 | 20.99% | 6.1% | 8.48% | 2.45% | 5.91% | 8.17% | 3.35% | 3.78% | 2.38% | 1.23% |
| 2026/05/28 | 22.74% | 6.12% | 6.9% | 2.03% | 6.06% | 8.61% | 4.17% | 4.92% | 3.33% | 1.21% |
| 2026/05/29 | 19.27% | 7.94% | 6.69% | 2.63% | 7.33% | 7.36% | 4.65% | 4.83% | 1.78% | 1.66% |
| 2026/05/30 | 20.01% | 8.3% | 8.62% | 4.89% | 4.63% | 5.56% | 3.71% | 3.93% | 3.16% | 1.61% |
| 2026/05/31 | 19.82% | 7.82% | 6.97% | 6.13% | 5.36% | 5.22% | 5.13% | 4.36% | 1.56% | 1.41% |
- quickbooks.intuit.com
- netsuite.com
- freshbooks.com
- xero.com
- sage.com
- adp.com
- turbotax.intuit.com
- gusto.com
- top-accountingsoftware.com
- surepayroll.com
Copyright © Adthena. All rights reserved.
In May 2026, QuickBooks saw a significant rise in PPC spend share, peaking at 22.74% on May 28. Meanwhile, Xero’s share fluctuated, starting strong but declining mid-month. FreshBooks and Sage experienced moderate fluctuations, while ADP maintained a steady presence. The month concluded with QuickBooks leading the pack.
Competitor Count for US Software & Technology Payroll / Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 572 |
| 2026/05/02 | 558 |
| 2026/05/03 | 561 |
| 2026/05/04 | 578 |
| 2026/05/05 | 574 |
| 2026/05/06 | 567 |
| 2026/05/07 | 573 |
| 2026/05/08 | 584 |
| 2026/05/09 | 560 |
| 2026/05/10 | 570 |
| 2026/05/11 | 606 |
| 2026/05/12 | 618 |
| 2026/05/13 | 588 |
| 2026/05/14 | 607 |
| 2026/05/15 | 584 |
| 2026/05/16 | 609 |
| 2026/05/17 | 611 |
| 2026/05/18 | 615 |
| 2026/05/19 | 594 |
| 2026/05/20 | 583 |
| 2026/05/21 | 591 |
| 2026/05/22 | 599 |
| 2026/05/23 | 601 |
| 2026/05/24 | 600 |
| 2026/05/25 | 721 |
| 2026/05/26 | 725 |
| 2026/05/27 | 703 |
| 2026/05/28 | 682 |
| 2026/05/29 | 682 |
| 2026/05/30 | 675 |
| 2026/05/31 | 682 |
Copyright © Adthena. All rights reserved.
May saw a dynamic shift in advertisers, starting at 572 and peaking at 725. The month concluded with a stable 682, reflecting a vibrant advertising landscape.