Share of Clicks for top 10 US Software & Technology Payroll / Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| turbotax.intuit.com | 60.53 |
| quickbooks.intuit.com | 19.9 |
| freetaxusa.com | 2.62 |
| adp.com | 2.57 |
| paycom.com | 2.15 |
| taxact.com | 1.59 |
| xero.com | 1.3 |
| freshbooks.com | 1.01 |
| gusto.com | 0.69 |
| sage.com | 0.64 |
| others | 7 |
- turbotax.intuit.com - 60.53%
- quickbooks.intuit.com - 19.9%
- freetaxusa.com - 2.62%
- adp.com - 2.57%
- paycom.com - 2.15%
- taxact.com - 1.59%
- xero.com - 1.3%
- freshbooks.com - 1.01%
- gusto.com - 0.69%
- sage.com - 0.64%
- others - 7%
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TurboTax dominates with 60.53% click share, followed by QuickBooks at 19.9%. Others collectively hold 7.0%, highlighting diverse competition.
Share of Spend for the top 10 US Software & Technology Payroll / Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | quickbooks.intuit.com | xero.com | adp.com | netsuite.com | freshbooks.com | sage.com | turbotax.intuit.com | gusto.com | top-accountingsoftware.com | freetaxusa.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 13.8% | 6.74% | 7.86% | 4.97% | 7.02% | 6.25% | 9.44% | 3.81% | 2.14% | 4.59% |
| 2026/04/02 | 17.57% | 7.84% | 7.61% | 6.4% | 4.62% | 4.3% | 7.23% | 3.21% | 2.79% | 3.89% |
| 2026/04/03 | 19.98% | 10.08% | 6.6% | 6.78% | 3.35% | 3.17% | 7.02% | 2.81% | 2.68% | 3.83% |
| 2026/04/04 | 17.64% | 9.96% | 8.54% | 6.74% | 3.64% | 3.24% | 7.46% | 2.94% | 1.21% | 4.28% |
| 2026/04/05 | 22.11% | 10.65% | 7.24% | 5.29% | 3.28% | 3.26% | 7.63% | 2.61% | 2.02% | 4.64% |
| 2026/04/06 | 20.66% | 7.87% | 6.5% | 6.76% | 4.52% | 3.04% | 7.46% | 3.28% | 1.84% | 4.22% |
| 2026/04/07 | 21.33% | 7.93% | 6.43% | 6.12% | 6.24% | 5.17% | 7.54% | 3.9% | 2.57% | 4.27% |
| 2026/04/08 | 21.59% | 11.59% | 8.2% | 6.12% | 5.41% | 4.99% | 7.84% | 2.91% | 3.64% | 4.41% |
| 2026/04/09 | 16.36% | 7.23% | 10.25% | 6.89% | 8.01% | 5.43% | 7.63% | 3.24% | 2.05% | 4.8% |
| 2026/04/10 | 18.18% | 7.93% | 6.5% | 6.62% | 5.69% | 5.08% | 9.08% | 3.39% | 3.3% | 4.91% |
| 2026/04/11 | 17.84% | 11.82% | 6.62% | 8.51% | 6.12% | 4.84% | 8.28% | 3.68% | 2.89% | 5.01% |
| 2026/04/12 | 17.41% | 11.91% | 7.36% | 6.18% | 5.75% | 3.25% | 9.34% | 3.24% | 1.14% | 5.78% |
| 2026/04/13 | 16.55% | 11.78% | 8.42% | 6.17% | 4.51% | 3.82% | 7.73% | 3.25% | 3.3% | 5.5% |
| 2026/04/14 | 17.76% | 7.15% | 6.83% | 4.87% | 5.15% | 4.47% | 8.1% | 4.3% | 2.71% | 5.61% |
| 2026/04/15 | 18.55% | 5.19% | 7.77% | 7.66% | 5.52% | 7.94% | 7% | 3.7% | 2.03% | 4.8% |
| 2026/04/16 | 17.47% | 0.82% | 7.19% | 9.81% | 6.75% | 8.31% | 8.94% | 3.72% | 1.42% | 6.99% |
| 2026/04/17 | 19.94% | 3.71% | 7.28% | 8.56% | 4.81% | 6.41% | 8.56% | 3.69% | 1.19% | 6.72% |
| 2026/04/18 | 19.28% | 11.03% | 7.78% | 7.29% | 6.63% | 4.86% | 8.7% | 3.72% | 0.39% | 5.79% |
| 2026/04/19 | 23.93% | 10.75% | 7.74% | 6.56% | 5.03% | 3.31% | 8.8% | 4.12% | 0.59% | 4.7% |
| 2026/04/20 | 20.37% | 4.47% | 7.81% | 7.57% | 7.46% | 3.7% | 9.49% | 4.68% | 1.46% | 4.03% |
| 2026/04/21 | 20.96% | 6.99% | 9.45% | 6.98% | 9.03% | 3.31% | 8.43% | 4.06% | 1.83% | 3.68% |
| 2026/04/22 | 21.57% | 6.9% | 8.86% | 7.45% | 8.55% | 4.34% | 8.18% | 3.58% | 2.45% | 2.43% |
| 2026/04/23 | 24.03% | 12.3% | 6.22% | 8.4% | 5.11% | 3.6% | 7.11% | 4.25% | 1.98% | 1.2% |
| 2026/04/24 | 18.9% | 5.93% | 8.02% | 9.52% | 6.26% | 3.66% | 6.62% | 3.62% | 1.02% | 1.76% |
| 2026/04/25 | 16.99% | 11.24% | 11.65% | 7.99% | 3.14% | 3.76% | 6.25% | 2.59% | 1.56% | 1.24% |
| 2026/04/26 | 22.44% | 15.64% | 7.24% | 4.49% | 6.76% | 3.16% | 7.06% | 3.02% | 0.99% | 0.92% |
| 2026/04/27 | 15.92% | 15.79% | 7.34% | 8.39% | 4.44% | 4.42% | 7.26% | 2.81% | 2.12% | 1.01% |
| 2026/04/28 | 23.48% | 10.93% | 6.73% | 8.33% | 5.5% | 4.32% | 6.78% | 2.66% | 1.48% | 0.95% |
| 2026/04/29 | 26.7% | 10.56% | 6.84% | 6.14% | 4% | 4.76% | 6.78% | 2.98% | 1.61% | 1.05% |
| 2026/04/30 | 18.57% | 11.19% | 9.36% | 8.08% | 5.45% | 4.4% | 4.39% | 3.93% | 2.55% | 0.82% |
- quickbooks.intuit.com
- xero.com
- adp.com
- netsuite.com
- freshbooks.com
- sage.com
- turbotax.intuit.com
- gusto.com
- top-accountingsoftware.com
- freetaxusa.com
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April saw QuickBooks leading with fluctuating spend, peaking at 26.7% on the 29th. Xero’s share varied, ending at 11.19%. ADP maintained steady growth, closing at 9.36%. NetSuite and FreshBooks showed moderate activity, while TurboTax’s share declined to 4.39% by month’s end.
Competitor Count for US Software & Technology Payroll / Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 535 |
| 2026/04/02 | 551 |
| 2026/04/03 | 559 |
| 2026/04/04 | 555 |
| 2026/04/05 | 565 |
| 2026/04/06 | 576 |
| 2026/04/07 | 587 |
| 2026/04/08 | 569 |
| 2026/04/09 | 572 |
| 2026/04/10 | 576 |
| 2026/04/11 | 573 |
| 2026/04/12 | 575 |
| 2026/04/13 | 585 |
| 2026/04/14 | 579 |
| 2026/04/15 | 573 |
| 2026/04/16 | 581 |
| 2026/04/17 | 560 |
| 2026/04/18 | 573 |
| 2026/04/19 | 575 |
| 2026/04/20 | 589 |
| 2026/04/21 | 584 |
| 2026/04/22 | 577 |
| 2026/04/23 | 578 |
| 2026/04/24 | 576 |
| 2026/04/25 | 575 |
| 2026/04/26 | 580 |
| 2026/04/27 | 590 |
| 2026/04/28 | 578 |
| 2026/04/29 | 568 |
| 2026/04/30 | 573 |
Copyright © Adthena. All rights reserved.
April saw a dynamic rise in distinct advertisers, starting at 535 and peaking at 590. The month concluded with a stable 573, reflecting a vibrant advertising landscape.