Share of Clicks for top 10 US Software & Technology Payroll / Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| turbotax.intuit.com | 54.48 |
| quickbooks.intuit.com | 22.14 |
| adp.com | 4.49 |
| paycom.com | 3.11 |
| freetaxusa.com | 2.08 |
| taxact.com | 1.44 |
| xero.com | 1.18 |
| gusto.com | 1.11 |
| intuit.com | 0.91 |
| sage.com | 0.82 |
| others | 8.24 |
- turbotax.intuit.com - 54.48%
- quickbooks.intuit.com - 22.14%
- adp.com - 4.49%
- paycom.com - 3.11%
- freetaxusa.com - 2.08%
- taxact.com - 1.44%
- xero.com - 1.18%
- gusto.com - 1.11%
- intuit.com - 0.91%
- sage.com - 0.82%
- others - 8.24%
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In the PPC landscape, TurboTax dominates with 54.48% click share, followed by QuickBooks at 22.14%. ADP and Paycom trail behind, while ‘others’ collectively hold 8.24%.
Share of Spend for the top 10 US Software & Technology Payroll / Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | quickbooks.intuit.com | adp.com | xero.com | turbotax.intuit.com | freshbooks.com | sage.com | gusto.com | forbes.com | netsuite.com | top-accountingsoftware.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 23.87% | 14.12% | 5.4% | 6.67% | 0.69% | 3.21% | 3.87% | 2.7% | 5.66% | 0.89% |
| 2026/03/02 | 26.35% | 14.05% | 4.44% | 6.2% | 1.65% | 4.11% | 4.67% | 1.92% | 5.97% | 1.56% |
| 2026/03/03 | 27.01% | 12.34% | 2.85% | 7.08% | 1.9% | 5.29% | 3.25% | 3.06% | 7.13% | 1.31% |
| 2026/03/04 | 27.57% | 10.46% | 3.43% | 7.32% | 0.98% | 4.17% | 4.25% | 3.11% | 7.1% | 1.65% |
| 2026/03/05 | 24.83% | 13.32% | 2.91% | 6.51% | 0.85% | 6.77% | 5.33% | 2.02% | 8.18% | 2.36% |
| 2026/03/06 | 23.52% | 15.44% | 4.07% | 5.89% | 1.28% | 5.97% | 4.04% | 1.88% | 7.44% | 1.47% |
| 2026/03/07 | 20.39% | 17.73% | 5.2% | 5.85% | 0.71% | 6.71% | 3.55% | 2.86% | 6.62% | 0.86% |
| 2026/03/08 | 22.91% | 11.97% | 5.97% | 6.46% | 1.21% | 5.91% | 3.4% | 3.09% | 7.91% | 2.02% |
| 2026/03/09 | 25.78% | 11.97% | 3.82% | 6.12% | 1.34% | 9.42% | 3.91% | 2.07% | 4.68% | 1.44% |
| 2026/03/10 | 24.73% | 12.39% | 3.11% | 6.38% | 3.88% | 7.07% | 4.94% | 2.32% | 1.69% | 1.69% |
| 2026/03/11 | 25.53% | 10.33% | 5.27% | 5.99% | 3.71% | 8.01% | 4.13% | 3.17% | 1.96% | 3.38% |
| 2026/03/12 | 22.39% | 13.87% | 5.21% | 6.18% | 2.72% | 5.95% | 5.26% | 2.74% | 1.45% | 2.97% |
| 2026/03/13 | 28.27% | 12.32% | 4.32% | 5.67% | 2.98% | 7.78% | 5.3% | 1.97% | 1.68% | 2.49% |
| 2026/03/14 | 27.23% | 11.92% | 6.52% | 5.86% | 1.94% | 6.23% | 5.24% | 2.8% | 1.09% | 1.93% |
| 2026/03/15 | 28.81% | 11.56% | 4.67% | 6.06% | 1.7% | 5.35% | 4.89% | 3.13% | 1.33% | 2.23% |
| 2026/03/16 | 28.61% | 13.19% | 4.58% | 5.63% | 2.15% | 6.57% | 5.04% | 3.37% | 1.32% | 3.34% |
| 2026/03/17 | 27.99% | 13.28% | 3.02% | 6.05% | 3.04% | 6.65% | 5.14% | 2.89% | 1.27% | 3.39% |
| 2026/03/18 | 29.22% | 7.38% | 4.17% | 6.62% | 2.48% | 7.34% | 4.93% | 3.09% | 0.96% | 5.25% |
| 2026/03/19 | 29.32% | 11.28% | 2.31% | 5.31% | 2.03% | 9.72% | 4.46% | 3.07% | 2.49% | 3.83% |
| 2026/03/20 | 29.14% | 10.39% | 2.21% | 6.52% | 2.28% | 10.36% | 4.08% | 3.09% | 2.48% | 2.9% |
| 2026/03/21 | 27.67% | 10.37% | 2.89% | 6.07% | 1.93% | 9.22% | 4.62% | 4.43% | 3% | 1.88% |
| 2026/03/22 | 27.5% | 11.77% | 2.48% | 5.87% | 3% | 10.76% | 4.43% | 3.25% | 2.99% | 1.19% |
| 2026/03/23 | 29.06% | 9.62% | 3.38% | 6.03% | 1.85% | 8.46% | 5.06% | 2.87% | 2.9% | 2.29% |
| 2026/03/24 | 28.13% | 9.33% | 8.44% | 6.47% | 1.88% | 6% | 6.02% | 2.69% | 2.85% | 1.5% |
| 2026/03/25 | 27.95% | 11.58% | 6.18% | 6.12% | 2.2% | 9.55% | 6.97% | 1.38% | 2% | 1.12% |
| 2026/03/26 | 30.8% | 9.3% | 8.4% | 6.46% | 3.9% | 4.01% | 6.9% | 1.85% | 1.12% | 1.43% |
| 2026/03/27 | 28.97% | 10.29% | 8.41% | 5.56% | 4.45% | 4.76% | 6.55% | 1.41% | 2.41% | 2.05% |
| 2026/03/28 | 28.43% | 8.56% | 10.43% | 5.59% | 3.42% | 4.63% | 5.08% | 2.05% | 1.89% | 1.98% |
| 2026/03/29 | 28.09% | 10.24% | 8.62% | 5.6% | 3.82% | 4.36% | 3.91% | 1.57% | 1.01% | 1.38% |
| 2026/03/30 | 30.95% | 6.54% | 7.03% | 5.52% | 5.66% | 5.53% | 3.66% | 1.35% | 1.53% | 3.25% |
| 2026/03/31 | 23.05% | 10.6% | 8.01% | 6.72% | 4.88% | 4.4% | 3.84% | 3.49% | 3.08% | 2.76% |
- quickbooks.intuit.com
- adp.com
- xero.com
- turbotax.intuit.com
- freshbooks.com
- sage.com
- gusto.com
- forbes.com
- netsuite.com
- top-accountingsoftware.com
Copyright © Adthena. All rights reserved.
QuickBooks led March with fluctuating spend, peaking at 30.95%. ADP’s share dipped, while Xero surged mid-month. TurboTax remained steady. FreshBooks and Sage saw late-month spikes. Gusto and Forbes had varied trends.
Competitor Count for US Software & Technology Payroll / Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 563 |
| 2026/03/02 | 569 |
| 2026/03/03 | 564 |
| 2026/03/04 | 571 |
| 2026/03/05 | 571 |
| 2026/03/06 | 579 |
| 2026/03/07 | 582 |
| 2026/03/08 | 583 |
| 2026/03/09 | 600 |
| 2026/03/10 | 569 |
| 2026/03/11 | 580 |
| 2026/03/12 | 562 |
| 2026/03/13 | 558 |
| 2026/03/14 | 553 |
| 2026/03/15 | 556 |
| 2026/03/16 | 567 |
| 2026/03/17 | 555 |
| 2026/03/18 | 556 |
| 2026/03/19 | 558 |
| 2026/03/20 | 567 |
| 2026/03/21 | 567 |
| 2026/03/22 | 571 |
| 2026/03/23 | 569 |
| 2026/03/24 | 537 |
| 2026/03/25 | 533 |
| 2026/03/26 | 523 |
| 2026/03/27 | 530 |
| 2026/03/28 | 534 |
| 2026/03/29 | 528 |
| 2026/03/30 | 523 |
| 2026/03/31 | 524 |
Copyright © Adthena. All rights reserved.
March began with 563 advertisers, peaking at 600 on the 9th. A decline followed, ending the month at 524.