Share of Clicks for top 10 US Software & Technology Payroll / Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| quickbooks.intuit.com | 31.75 |
| netsuite.com | 6.88 |
| gusto.com | 6.35 |
| turbotax.intuit.com | 6.12 |
| adp.com | 5.52 |
| xero.com | 2.96 |
| forbes.com | 2.42 |
| sage.com | 2.29 |
| business-software.com | 2.26 |
| paycom.com | 2.1 |
| others | 31.35 |
- quickbooks.intuit.com - 31.75%
- netsuite.com - 6.88%
- gusto.com - 6.35%
- turbotax.intuit.com - 6.12%
- adp.com - 5.52%
- xero.com - 2.96%
- forbes.com - 2.42%
- sage.com - 2.29%
- business-software.com - 2.26%
- paycom.com - 2.1%
- others - 31.35%
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QuickBooks dominates with 31.75% click share, closely followed by ‘others’ at 31.35%. Netsuite and Gusto trail behind, while ADP and TurboTax hold mid-tier positions.
Share of Spend for the top 10 US Software & Technology Payroll / Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | quickbooks.intuit.com | gusto.com | netsuite.com | xero.com | top-accountingsoftware.com | adp.com | business-software.com | sage.com | forbes.com | bill.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 32.91% | 3.79% | 9.74% | 4.52% | 1.5% | 4.07% | 1.25% | 1.37% | 2.55% | 5.99% |
| 2025/10/02 | 34.85% | 4.12% | 8.72% | 6.42% | 2.57% | 4.2% | 1.33% | 2.15% | 1.95% | 4.58% |
| 2025/10/03 | 32.33% | 6.57% | 8.08% | 6.33% | 2.81% | 5.67% | 1.54% | 1.74% | 2.56% | 3.34% |
| 2025/10/04 | 35.69% | 4.95% | 7.89% | 8.51% | 2.09% | 3.61% | 1.89% | 1.5% | 1.94% | 1.91% |
| 2025/10/05 | 34.44% | 5.4% | 8.38% | 9.92% | 1.2% | 3.54% | 1.5% | 1.25% | 2.06% | 0.94% |
| 2025/10/06 | 35.37% | 5.32% | 8.2% | 8.1% | 2.62% | 3.49% | 1.96% | 1.38% | 2.46% | 2.2% |
| 2025/10/07 | 38.26% | 5.72% | 8.41% | 6.74% | 2.5% | 3.61% | 1.86% | 1.25% | 1.81% | 2.4% |
| 2025/10/08 | 40.49% | 4.35% | 8.55% | 7.48% | 1.9% | 2.66% | 1.12% | 1.8% | 1.56% | 2.87% |
| 2025/10/09 | 40.81% | 4.58% | 8.16% | 9.24% | 2.11% | 4.65% | 1.16% | 1.79% | 2% | 1.29% |
| 2025/10/10 | 41.13% | 5.94% | 6.94% | 8.52% | 1.92% | 4.44% | 1.51% | 1.57% | 1.49% | 1.18% |
| 2025/10/11 | 38.36% | 5.95% | 7.11% | 14.14% | 0.74% | 4.16% | 1.89% | 1.3% | 2.09% | 1.39% |
| 2025/10/12 | 39.21% | 4.83% | 7.56% | 11.19% | 0.94% | 3.54% | 1.46% | 2.11% | 1.9% | 1.97% |
| 2025/10/13 | 36.52% | 5.27% | 7.5% | 12.42% | 1.68% | 3.15% | 1.58% | 2.07% | 1.18% | 1.58% |
| 2025/10/14 | 37.46% | 6.75% | 6.81% | 11.5% | 1.63% | 4.32% | 1.89% | 2.49% | 2.22% | 1% |
| 2025/10/15 | 35.36% | 5.48% | 6.39% | 13.73% | 1.24% | 4.42% | 1.24% | 2.84% | 2.22% | 1.87% |
| 2025/10/16 | 37% | 4.96% | 7.42% | 12.88% | 1.39% | 3.75% | 1.55% | 2.4% | 1.69% | 0.93% |
| 2025/10/17 | 32.77% | 6.12% | 8.77% | 12.49% | 1.89% | 5.03% | 1.36% | 2.41% | 1.93% | 1.65% |
| 2025/10/18 | 23.65% | 5.62% | 8.89% | 14.49% | 1.15% | 5.15% | 1.84% | 2.15% | 2.03% | 2.3% |
| 2025/10/19 | 23.93% | 6.14% | 9.5% | 9.37% | 0.94% | 5.53% | 2.37% | 2.63% | 2.52% | 2.82% |
| 2025/10/20 | 27.72% | 6.63% | 8.97% | 12.84% | 3.61% | 2.94% | 1.74% | 1.85% | 3.25% | 1.32% |
| 2025/10/21 | 30.31% | 7.09% | 9.75% | 10.87% | 3.28% | 4.57% | 1.24% | 1.64% | 2.45% | 0.47% |
| 2025/10/22 | 29.89% | 8.34% | 8.93% | 9.5% | 2.91% | 5.82% | 1.35% | 2.21% | 3.39% | 0.62% |
| 2025/10/23 | 29.74% | 7.29% | 10.51% | 9.86% | 4.43% | 3.85% | 1.45% | 2.3% | 4.02% | 0.66% |
| 2025/10/24 | 24.08% | 8.52% | 10.09% | 8.15% | 4.74% | 4.92% | 2.78% | 2.67% | 3.39% | 0.66% |
| 2025/10/25 | 21% | 9.16% | 10.13% | 6.66% | 1.89% | 5.66% | 2.59% | 3.65% | 1.92% | 1.17% |
| 2025/10/26 | 21.9% | 6.74% | 10.13% | 6.42% | 2.54% | 4.97% | 3.41% | 1.91% | 2.87% | 1.18% |
| 2025/10/27 | 19.82% | 5.83% | 10.32% | 7.01% | 4.62% | 6.83% | 2.7% | 3.14% | 3.49% | 0.9% |
| 2025/10/28 | 23.9% | 6.04% | 7.63% | 8.17% | 5.07% | 7.3% | 3.45% | 2.11% | 2.84% | 0.77% |
| 2025/10/29 | 23.89% | 5.73% | 7.41% | 7.9% | 5.38% | 6.84% | 2.79% | 2.94% | 3.77% | 1.17% |
| 2025/10/30 | 17.21% | 9.51% | 8.34% | 6.96% | 6.17% | 8.27% | 3.43% | 3.15% | 2.76% | 0.71% |
| 2025/10/31 | 12.43% | 10.16% | 9.47% | 6.49% | 5.31% | 4.67% | 3.12% | 3.09% | 2.59% | 0.74% |
- quickbooks.intuit.com
- gusto.com
- netsuite.com
- xero.com
- top-accountingsoftware.com
- adp.com
- business-software.com
- sage.com
- forbes.com
- bill.com
Copyright © Adthena. All rights reserved.
QuickBooks led October with a strong start, peaking mid-month before a sharp decline. Gusto and NetSuite showed steady growth, while Xero surged mid-month. By month’s end, QuickBooks’ share plummeted, allowing competitors to gain ground.
Competitor Count for US Software & Technology Payroll / Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 730 |
| 2025/10/02 | 717 |
| 2025/10/03 | 718 |
| 2025/10/04 | 709 |
| 2025/10/05 | 724 |
| 2025/10/06 | 728 |
| 2025/10/07 | 723 |
| 2025/10/08 | 723 |
| 2025/10/09 | 703 |
| 2025/10/10 | 695 |
| 2025/10/11 | 686 |
| 2025/10/12 | 690 |
| 2025/10/13 | 702 |
| 2025/10/14 | 703 |
| 2025/10/15 | 690 |
| 2025/10/16 | 698 |
| 2025/10/17 | 683 |
| 2025/10/18 | 694 |
| 2025/10/19 | 703 |
| 2025/10/20 | 713 |
| 2025/10/21 | 638 |
| 2025/10/22 | 671 |
| 2025/10/23 | 680 |
| 2025/10/24 | 679 |
| 2025/10/25 | 674 |
| 2025/10/26 | 698 |
| 2025/10/27 | 692 |
| 2025/10/28 | 689 |
| 2025/10/29 | 688 |
| 2025/10/30 | 689 |
| 2025/10/31 | 690 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout October, starting at 730, dipping mid-month, and closing at 690.
