Share of Clicks for top 10 US Software & Technology Payroll / Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| quickbooks.intuit.com | 55.07 |
| turbotax.intuit.com | 12.02 |
| paycom.com | 7.38 |
| gusto.com | 4.64 |
| adp.com | 3.87 |
| xero.com | 2.43 |
| sage.com | 2.22 |
| freshbooks.com | 1.13 |
| skynova.com | 0.95 |
| surepayroll.com | 0.83 |
| others | 9.46 |
- quickbooks.intuit.com - 55.07%
- turbotax.intuit.com - 12.02%
- paycom.com - 7.38%
- gusto.com - 4.64%
- adp.com - 3.87%
- xero.com - 2.43%
- sage.com - 2.22%
- freshbooks.com - 1.13%
- skynova.com - 0.95%
- surepayroll.com - 0.83%
- others - 9.46%
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QuickBooks dominates with 55.07% click share, overshadowing TurboTax’s 12.02%. Paycom and Gusto follow, while ‘others’ collectively hold 9.46%.
Share of Spend for the top 10 US Software & Technology Payroll / Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | quickbooks.intuit.com | sage.com | adp.com | gusto.com | xero.com | freshbooks.com | paycom.com | forbes.com | netsuite.com | mangopractice.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 45.34% | 9.72% | 4.94% | 3.91% | 7.36% | 1.42% | 2.08% | 1.06% | 5.07% | 0.9% |
| 2026/08/02 | 44.68% | 9.65% | 3.47% | 3.31% | 5.09% | 2.04% | 2.08% | 1.64% | 5.83% | 3.12% |
| 2026/08/03 | 49.93% | 13.87% | 3.81% | 3.19% | 4.32% | 1.97% | 2.19% | 1.35% | 3.63% | 0.82% |
| 2026/08/04 | 40.2% | 10.43% | 5.52% | 4.24% | 7.61% | 2.12% | 1.54% | 2.41% | 7.41% | 0.21% |
| 2026/08/05 | 32.47% | 8.65% | 8.5% | 6.71% | 10.39% | 1.08% | 1.49% | 2.45% | 5.3% | 0.5% |
| 2026/08/06 | 33.52% | 9.88% | 6.56% | 7.02% | 6.93% | 1.02% | 1.75% | 3.36% | 9.72% | 1.16% |
| 2026/08/07 | 30.22% | 8.57% | 7.67% | 6.13% | 12.84% | 0.64% | 2.43% | 1.66% | 7.06% | 1.58% |
| 2026/08/08 | 35.21% | 7.11% | 6.16% | 10.45% | 5.67% | 1.54% | 4.99% | 5.92% | 0.27% | 0.49% |
| 2026/08/09 | 36.48% | 7.23% | 7.61% | 6.12% | 5.52% | 0.75% | 2.89% | 1.6% | 2.66% | 3.8% |
| 2026/08/10 | 34.74% | 8.72% | 8.39% | 6.84% | 2.91% | 1.36% | 2.14% | 1.62% | 1.54% | 4.15% |
| 2026/08/11 | 34.73% | 14.67% | 12.37% | 3.4% | 5.26% | 1.07% | 1.58% | 1.16% | 2.87% | 4.84% |
| 2026/08/12 | 40.74% | 12.91% | 5.01% | 5.36% | 7.31% | 1.37% | 0.96% | 2.15% | 1.57% | 0.97% |
| 2026/08/13 | 30.97% | 19.32% | 8.19% | 3.61% | 7.42% | 1.47% | 1.95% | 1.62% | 0.09% | 1.62% |
| 2026/08/14 | 36.31% | 15.36% | 8.01% | 4.58% | 4.32% | 2.25% | 2.09% | 2.35% | 0.15% | 1.76% |
| 2026/08/15 | 42.13% | 17.39% | 3.97% | 2.76% | 5.39% | 1.8% | 3.09% | 2.21% | 0.04% | 2.81% |
| 2026/08/16 | 39.13% | 14.6% | 4.55% | 3.12% | 6.07% | 1.21% | 0.45% | 2.51% | 0.03% | 7.63% |
| 2026/08/17 | 45.23% | 16.52% | 2.42% | 3.94% | 5.09% | 0.97% | 2.99% | 0.72% | 0.03% | 3.03% |
| 2026/08/18 | 56.35% | 7.01% | 3.88% | 3.94% | 1.43% | 0.99% | 1.14% | 0.79% | 0.02% | 6.18% |
| 2026/08/19 | 45.44% | 19.41% | 3.37% | 4.94% | 2.08% | 1.06% | 1.93% | 2.6% | 0.01% | 3.65% |
| 2026/08/20 | 39.49% | 15.69% | 5.48% | 3.73% | 5.42% | 1.56% | 2.8% | 2.15% | 1.32% | 3.29% |
| 2026/08/21 | 40.92% | 16.2% | 6.43% | 4.87% | 3.03% | 1.02% | 2.18% | 1.73% | 0.02% | 2.59% |
| 2026/08/22 | 40.11% | 16.33% | 5.05% | 5.43% | 4.3% | 1.43% | 2.15% | 2.64% | 0% | 2.13% |
| 2026/08/23 | 43.02% | 17.14% | 4.32% | 3.84% | 5.5% | 2.27% | 2.48% | 2.27% | 0.01% | 2.53% |
| 2026/08/24 | 41.61% | 18.81% | 4.13% | 4.88% | 3.6% | 2% | 2.93% | 2.91% | 1.08% | 1.79% |
| 2026/08/25 | 46.07% | 16.22% | 3.99% | 4.65% | 3.33% | 1.79% | 2.58% | 2.34% | 0.22% | 0.49% |
| 2026/08/26 | 47.79% | 16.9% | 4.82% | 4.28% | 3.25% | 3.05% | 2.81% | 0.79% | 0.01% | 0.48% |
| 2026/08/27 | 43.76% | 15.43% | 4.81% | 5.17% | 7.8% | 2.16% | 2.63% | 2.23% | 0.02% | 1.41% |
| 2026/08/28 | 44.83% | 15.34% | 4.68% | 5.17% | 6.38% | 2.14% | 2.16% | 0.75% | 0.01% | 1.77% |
| 2026/08/29 | 45.06% | 14.94% | 5% | 5.53% | 5.99% | 1.69% | 2.3% | 2.48% | 0.02% | 0.01% |
| 2026/08/30 | 49.61% | 9.46% | 4.55% | 5.9% | 4.52% | 2.36% | 1.86% | 1.45% | 0.01% | 0.44% |
| 2026/08/31 | 50.83% | 11.29% | 5.17% | 4.07% | 4.03% | 2.47% | 2.44% | 0.97% | 0.52% | 0.05% |
- quickbooks.intuit.com
- sage.com
- adp.com
- gusto.com
- xero.com
- freshbooks.com
- paycom.com
- forbes.com
- netsuite.com
- mangopractice.com
Copyright © Adthena. All rights reserved.
QuickBooks led August with fluctuating spend, peaking at 56.35 on the 18th. Sage saw a mid-month surge, while ADP and Gusto maintained steady growth. Xero and FreshBooks had varied trends, ending with moderate shares.
Competitor Count for US Software & Technology Payroll / Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 524 |
| 2026/08/02 | 524 |
| 2026/08/03 | 510 |
| 2026/08/04 | 525 |
| 2026/08/05 | 454 |
| 2026/08/06 | 443 |
| 2026/08/07 | 440 |
| 2026/08/08 | 427 |
| 2026/08/09 | 438 |
| 2026/08/10 | 451 |
| 2026/08/11 | 461 |
| 2026/08/12 | 452 |
| 2026/08/13 | 426 |
| 2026/08/14 | 429 |
| 2026/08/15 | 420 |
| 2026/08/16 | 417 |
| 2026/08/17 | 413 |
| 2026/08/18 | 405 |
| 2026/08/19 | 378 |
| 2026/08/20 | 391 |
| 2026/08/21 | 392 |
| 2026/08/22 | 382 |
| 2026/08/23 | 376 |
| 2026/08/24 | 382 |
| 2026/08/25 | 361 |
| 2026/08/26 | 381 |
| 2026/08/27 | 384 |
| 2026/08/28 | 414 |
| 2026/08/29 | 430 |
| 2026/08/30 | 426 |
| 2026/08/31 | 439 |
Copyright © Adthena. All rights reserved.
August began with 524 advertisers, fluctuating throughout the month, reaching a low of 361 on the 25th. The month concluded with 439 advertisers, indicating a decline.