Share of Clicks for top 10 US Software & Technology Payroll / Accounting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| quickbooks.intuit.com | 60.01 |
| paycom.com | 7.04 |
| turbotax.intuit.com | 6.72 |
| gusto.com | 4.81 |
| sage.com | 3.58 |
| xero.com | 1.95 |
| adp.com | 1.56 |
| invoicehome.com | 1.33 |
| netsuite.com | 1.26 |
| paycor.com | 1.22 |
| others | 10.52 |
- quickbooks.intuit.com - 60.01%
- paycom.com - 7.04%
- turbotax.intuit.com - 6.72%
- gusto.com - 4.81%
- sage.com - 3.58%
- xero.com - 1.95%
- adp.com - 1.56%
- invoicehome.com - 1.33%
- netsuite.com - 1.26%
- paycor.com - 1.22%
- others - 10.52%
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QuickBooks dominates with 60.01% click share, overshadowing Paycom’s 7.04%. Others collectively hold 10.52%, highlighting diverse competition.
Share of Spend for the top 10 US Software & Technology Payroll / Accounting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | quickbooks.intuit.com | sage.com | adp.com | gusto.com | netsuite.com | forbes.com | xero.com | getjobber.com | invoicehome.com | intuit.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 31.63% | 26.47% | 3.34% | 4.53% | 1.43% | 1.13% | 6.67% | 2.17% | 1.93% | 1.11% |
| 2026/10/02 | 30.35% | 27.86% | 3.4% | 4.14% | 1.34% | 1.3% | 6.35% | 1.7% | 2.35% | 1.95% |
| 2026/10/03 | 28.93% | 25.76% | 3.58% | 4.01% | 2.35% | 1.07% | 5.06% | 1.66% | 2.47% | 1.87% |
| 2026/10/04 | 29.82% | 25.16% | 2.97% | 3.48% | 2.5% | 1.45% | 4.48% | 1.9% | 2.49% | 2.06% |
| 2026/10/05 | 29.73% | 24.6% | 5.21% | 3.99% | 2.67% | 1.79% | 3.66% | 2.51% | 2.04% | 2.02% |
| 2026/10/06 | 30.77% | 25.49% | 3.13% | 4.96% | 3.41% | 0.92% | 4.33% | 2.64% | 1.97% | 2% |
| 2026/10/07 | 32.83% | 24.15% | 3.86% | 5.43% | 3.27% | 1.26% | 3.58% | 1.78% | 2.11% | 2.21% |
| 2026/10/08 | 31.48% | 21.91% | 3.4% | 5.33% | 3.93% | 1.48% | 3.22% | 2.53% | 2.4% | 3.58% |
| 2026/10/09 | 30.48% | 23.22% | 3.5% | 4.75% | 4.58% | 1.8% | 3.05% | 2.46% | 1.87% | 2.8% |
| 2026/10/10 | 34.12% | 22.15% | 3.18% | 3.85% | 4.43% | 1.35% | 2.95% | 4.39% | 1.57% | 2% |
| 2026/10/11 | 33.76% | 22.2% | 3.17% | 3.44% | 4.09% | 1.2% | 3.24% | 2.66% | 1.49% | 2.81% |
| 2026/10/12 | 33.95% | 24.55% | 3.09% | 3.52% | 3.8% | 1.31% | 3.1% | 2.39% | 2.27% | 1.58% |
| 2026/10/13 | 31.87% | 24.83% | 3.15% | 3.89% | 4.97% | 1.81% | 3.58% | 1.66% | 1.8% | 1.78% |
| 2026/10/14 | 32.12% | 24.53% | 3.62% | 4.02% | 4.76% | 1.59% | 3.43% | 2.2% | 2.53% | 1.53% |
| 2026/10/15 | 32.74% | 23.43% | 3.62% | 5.28% | 5.24% | 1.84% | 1.84% | 1.66% | 2.17% | 3.09% |
| 2026/10/16 | 32.52% | 21.37% | 3.91% | 5.76% | 5.19% | 2% | 3% | 1.84% | 2.28% | 2.3% |
| 2026/10/17 | 31.53% | 19.41% | 4.6% | 5.74% | 5.5% | 2.07% | 2.45% | 2.4% | 1.94% | 1.92% |
| 2026/10/18 | 31.45% | 22.15% | 3.67% | 4.39% | 4.26% | 1.7% | 2.77% | 1.9% | 1.74% | 1.48% |
| 2026/10/19 | 31.67% | 23.93% | 4.23% | 5.13% | 5.14% | 1.77% | 2.14% | 1.39% | 1.89% | 2.56% |
| 2026/10/20 | 31.7% | 21.42% | 3.93% | 5.84% | 7.12% | 2.22% | 2.12% | 1.02% | 2.08% | 1.71% |
| 2026/10/21 | 27.92% | 21.54% | 5.55% | 6.69% | 5.05% | 2.2% | 3.35% | 1.15% | 2.61% | 1.22% |
| 2026/10/22 | 27.9% | 21.59% | 5.2% | 5.6% | 6.16% | 2.2% | 2.78% | 1.6% | 2.4% | 1.21% |
| 2026/10/23 | 27.85% | 20.46% | 4.62% | 7.31% | 5.52% | 2.42% | 2.56% | 1.49% | 2.17% | 1.82% |
| 2026/10/24 | 26.13% | 16.22% | 5.67% | 8.17% | 5.05% | 4.08% | 3.05% | 1.23% | 1.9% | 1.68% |
| 2026/10/25 | 27.18% | 17.99% | 6.07% | 6.72% | 2.75% | 6.01% | 2.44% | 0.84% | 1.94% | 2.14% |
| 2026/10/26 | 26.65% | 18.69% | 6.16% | 8.31% | 3.13% | 6.55% | 1.95% | 1.45% | 1.67% | 1.48% |
| 2026/10/27 | 25.11% | 19.51% | 6.31% | 8.22% | 3.93% | 6.32% | 1.8% | 1.16% | 1.91% | 1.78% |
| 2026/10/28 | 25.83% | 19.82% | 6.01% | 8.39% | 4.82% | 5.25% | 1.8% | 0.95% | 2.26% | 1.57% |
| 2026/10/29 | 28.02% | 19.73% | 6.15% | 7.13% | 8.43% | 3.83% | 1.53% | 0.73% | 1.91% | 2.11% |
| 2026/10/30 | 28.29% | 19.79% | 5.92% | 8.04% | 7.37% | 4.02% | 1.14% | 0.88% | 2.01% | 1.12% |
| 2026/10/31 | 31.85% | 21.95% | 5.55% | 5.42% | 5.07% | 3.66% | 1.81% | 1.66% | 1.54% | 1.3% |
- quickbooks.intuit.com
- sage.com
- adp.com
- gusto.com
- netsuite.com
- forbes.com
- xero.com
- getjobber.com
- invoicehome.com
- intuit.com
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QuickBooks led October with fluctuating spend, peaking mid-month. Sage’s share declined steadily, while ADP and Gusto saw growth. NetSuite and Forbes experienced late-month surges. The month ended with QuickBooks regaining dominance.
Competitor Count for US Software & Technology Payroll / Accounting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 454 |
| 2026/10/02 | 447 |
| 2026/10/03 | 438 |
| 2026/10/04 | 471 |
| 2026/10/05 | 467 |
| 2026/10/06 | 468 |
| 2026/10/07 | 449 |
| 2026/10/08 | 455 |
| 2026/10/09 | 477 |
| 2026/10/10 | 457 |
| 2026/10/11 | 447 |
| 2026/10/12 | 422 |
| 2026/10/13 | 416 |
| 2026/10/14 | 428 |
| 2026/10/15 | 409 |
| 2026/10/16 | 412 |
| 2026/10/17 | 404 |
| 2026/10/18 | 403 |
| 2026/10/19 | 403 |
| 2026/10/20 | 407 |
| 2026/10/21 | 418 |
| 2026/10/22 | 402 |
| 2026/10/23 | 432 |
| 2026/10/24 | 453 |
| 2026/10/25 | 458 |
| 2026/10/26 | 510 |
| 2026/10/27 | 476 |
| 2026/10/28 | 492 |
| 2026/10/29 | 492 |
| 2026/10/30 | 500 |
| 2026/10/31 | 467 |
Copyright © Adthena. All rights reserved.
October saw fluctuating advertiser numbers, peaking at 510 on the 26th. The month concluded with 467 advertisers, reflecting dynamic market activity.