Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Online Car Retailers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 11.9086254878 |
| 88.0913745122 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 64 |
| 36 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| webuyanycar.com | 28.04 |
| carwow.co.uk | 24.58 |
| motorway.co.uk | 9.04 |
| pistonheads.com | 8.25 |
| cargurus.co.uk | 5.29 |
| autotrader.co.uk | 3.11 |
| cinch.co.uk | 1.46 |
| copart.co.uk | 1.2 |
| motorpoint.co.uk | 1.12 |
| carsupermarket.com | 1.04 |
| others | 16.87 |
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In the competitive landscape, webuyanycar.com leads with 28.04% click share, followed by carwow.co.uk at 24.58%. Others collectively hold 16.87%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | webuyanycar.com | motorway.co.uk | carwow.co.uk | bestcarbuyer.co.uk | cargurus.co.uk | motorpoint.co.uk | autotrader.co.uk | arnoldclark.com | bigwantsyourcar.com | motormoolah.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 27.5% | 17.53% | 26.33% | 3.05% | 3.06% | 1.89% | 0.9% | 1.66% | 0.87% | 0.84% |
| 2026/04/02 | 22.57% | 14.9% | 27.11% | 1.67% | 6.18% | 2% | 1.27% | 1.21% | 0.83% | 1.1% |
| 2026/04/03 | 23.63% | 17.7% | 28.38% | 0.01% | 4.97% | 1.79% | 1.59% | 0.89% | 2.12% | 1.23% |
| 2026/04/04 | 23.4% | 16.66% | 27.02% | 0.01% | 4.03% | 2.74% | 2.12% | 1.81% | 2.25% | 1.31% |
| 2026/04/05 | 28.59% | 16.26% | 25.11% | 0.03% | 3.4% | 0.74% | 1.46% | 0.9% | 0.98% | 2.12% |
| 2026/04/06 | 15.36% | 15.06% | 29.44% | 0.78% | 5.73% | 0.7% | 1.72% | 1.36% | 1.87% | 2.08% |
| 2026/04/07 | 22.5% | 15.89% | 26.85% | 2.54% | 6.04% | 0.53% | 2.42% | 1.03% | 2.21% | 2.33% |
| 2026/04/08 | 22.06% | 15.09% | 31.19% | 1.33% | 2.55% | 1.73% | 1.16% | 0.79% | 2.16% | 1.64% |
| 2026/04/09 | 14.53% | 17.36% | 28.9% | 1.02% | 3.47% | 4.01% | 1.56% | 0.84% | 2.76% | 1.21% |
| 2026/04/10 | 16.75% | 16.15% | 29.4% | 0.91% | 6.99% | 3.56% | 1.14% | 1.09% | 2.85% | 1.59% |
| 2026/04/11 | 26.46% | 16.53% | 26.75% | 0% | 4.1% | 2.12% | 1.07% | 0.59% | 3.1% | 1.25% |
| 2026/04/12 | 22.7% | 18.2% | 29.31% | 1.98% | 4.01% | 1.99% | 0.67% | 0.65% | 1.43% | 1.35% |
| 2026/04/13 | 30.64% | 14.73% | 24.71% | 1.08% | 4.98% | 1.6% | 0.78% | 0.43% | 1.26% | 1.64% |
| 2026/04/14 | 18.7% | 14.85% | 27.16% | 2.94% | 7.33% | 2.89% | 0.88% | 1.56% | 1.94% | 0.89% |
| 2026/04/15 | 22.94% | 18.93% | 26.64% | 1.52% | 2.65% | 2.6% | 0.79% | 1.32% | 2.22% | 1.76% |
| 2026/04/16 | 25.14% | 16.89% | 25.06% | 0.57% | 3.05% | 1.51% | 0.71% | 0.71% | 2.17% | 4.37% |
| 2026/04/17 | 20.46% | 15.16% | 26.71% | 3.14% | 4.18% | 1.23% | 0.96% | 1.05% | 0.42% | 4.6% |
| 2026/04/18 | 27.75% | 15.18% | 20.39% | 0% | 6.94% | 3.37% | 0.98% | 0.75% | 0.69% | 2.84% |
| 2026/04/19 | 13.7% | 20% | 28.62% | 0.58% | 3.26% | 3.12% | 1.23% | 0.93% | 1.29% | 3.87% |
| 2026/04/20 | 38.55% | 17.6% | 20.43% | 2.55% | 2.23% | 2.32% | 0.71% | 0.52% | 0.35% | 0.27% |
| 2026/04/21 | 36.58% | 17.44% | 20.14% | 2% | 3.35% | 2.39% | 0.48% | 0.48% | 0.44% | 0.7% |
| 2026/04/22 | 38.82% | 18.56% | 18.31% | 0.69% | 2.53% | 2.83% | 1% | 0.56% | 0.11% | 1.01% |
| 2026/04/23 | 38.67% | 15.84% | 19.04% | 1.79% | 1.93% | 3.38% | 0.78% | 0.54% | 0.48% | 0.94% |
| 2026/04/24 | 33.82% | 16.39% | 21.99% | 0.57% | 2.73% | 2.27% | 1.36% | 1.51% | 0.12% | 1.54% |
| 2026/04/25 | 32.98% | 20.59% | 21.07% | 0% | 3.31% | 2.4% | 0.86% | 1.71% | 0.13% | 1.4% |
| 2026/04/26 | 24.29% | 22.49% | 23.67% | 3.03% | 3.84% | 2.8% | 1.13% | 0.75% | 0.45% | 1.78% |
| 2026/04/27 | 30.19% | 16.89% | 20.42% | 2.23% | 4.51% | 2.27% | 0.91% | 1.61% | 0.02% | 1% |
| 2026/04/28 | 31.76% | 20.11% | 18.89% | 1.75% | 3.56% | 2.9% | 0.82% | 1.23% | 0.67% | 1.03% |
| 2026/04/29 | 40.95% | 15.75% | 17.34% | 4.21% | 2.07% | 1.81% | 0.5% | 1.9% | 0.91% | 0.53% |
| 2026/04/30 | 37.43% | 18.13% | 16.21% | 3.06% | 2.64% | 2.15% | 0.6% | 0.57% | 0.37% | 0.24% |
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In April 2026, webuyanycar.com led PPC spend, peaking at 40.95% on April 29. Motorway.co.uk and carwow.co.uk followed, with carwow.co.uk’s share declining towards month’s end. Bestcarbuyer.co.uk and cargurus.co.uk showed fluctuating trends.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 276 |
| 2026/04/02 | 286 |
| 2026/04/03 | 291 |
| 2026/04/04 | 280 |
| 2026/04/05 | 294 |
| 2026/04/06 | 291 |
| 2026/04/07 | 270 |
| 2026/04/08 | 269 |
| 2026/04/09 | 268 |
| 2026/04/10 | 267 |
| 2026/04/11 | 252 |
| 2026/04/12 | 239 |
| 2026/04/13 | 256 |
| 2026/04/14 | 254 |
| 2026/04/15 | 268 |
| 2026/04/16 | 258 |
| 2026/04/17 | 250 |
| 2026/04/18 | 262 |
| 2026/04/19 | 255 |
| 2026/04/20 | 269 |
| 2026/04/21 | 267 |
| 2026/04/22 | 268 |
| 2026/04/23 | 273 |
| 2026/04/24 | 278 |
| 2026/04/25 | 272 |
| 2026/04/26 | 266 |
| 2026/04/27 | 263 |
| 2026/04/28 | 265 |
| 2026/04/29 | 270 |
| 2026/04/30 | 261 |
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April began with 276 advertisers, peaking at 294 on the 5th. A decline followed, reaching 239 by the 12th. The month ended with 261 advertisers, showing a fluctuating trend.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Webuyanycar.com surged with an 11.36% click share increase, while carwow.co.uk dropped by 5.65%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | motorway.co.uk | carwow.co.uk | webuyanycar.com | cargurus.co.uk | cinch.co.uk | pistonheads.com | carsupermarket.com | autotrader.co.uk | motorpoint.co.uk | bmw.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 21.31% | 25.37% | 9.15% | 7.04% | 2.8% | 3.36% | 1.6% | 1.23% | 1.9% | 0.15% |
| 2026/04/02 | 14.53% | 24.74% | 6.64% | 12.74% | 3.87% | 2.95% | 1.89% | 1.82% | 1.73% | 0.57% |
| 2026/04/03 | 17% | 23.88% | 7.14% | 12.22% | 3.22% | 2.37% | 1.51% | 2.42% | 1.73% | 0.18% |
| 2026/04/04 | 18.34% | 24.28% | 7.67% | 9.93% | 3.06% | 2.64% | 2.19% | 2.97% | 1.92% | 0.24% |
| 2026/04/05 | 18.03% | 23.49% | 9.65% | 8.2% | 3.48% | 2.31% | 2.24% | 2.24% | 1.43% | 0.17% |
| 2026/04/06 | 12.6% | 22.48% | 4.39% | 10.67% | 2.91% | 5.25% | 2.16% | 2.62% | 1.07% | 1.75% |
| 2026/04/07 | 15.91% | 23.36% | 7.11% | 11.89% | 2.05% | 3.13% | 1.69% | 4.3% | 1.24% | 0.25% |
| 2026/04/08 | 16.05% | 27.66% | 7.38% | 6.73% | 1.84% | 2.85% | 3.04% | 1.85% | 1.69% | 2.04% |
| 2026/04/09 | 18.5% | 23.94% | 4.82% | 7.71% | 1.7% | 2.53% | 1.81% | 2.2% | 2.88% | 3.89% |
| 2026/04/10 | 14.92% | 23.85% | 4.36% | 10.92% | 1.84% | 2.61% | 2.36% | 1.57% | 2.08% | 4.28% |
| 2026/04/11 | 19.15% | 25.07% | 8.61% | 8.11% | 1.65% | 2.11% | 1.89% | 1.69% | 1.81% | 1.74% |
| 2026/04/12 | 20.21% | 26.1% | 7.75% | 10.24% | 1.94% | 3.12% | 1.33% | 1.09% | 1.89% | 1.49% |
| 2026/04/13 | 17.04% | 23.66% | 10.19% | 10.92% | 0.87% | 2.37% | 1.8% | 1.69% | 1.35% | 1.66% |
| 2026/04/14 | 13.93% | 21.38% | 6.42% | 13.29% | 2.5% | 2.81% | 2.24% | 1.58% | 2% | 4.15% |
| 2026/04/15 | 19.45% | 22.76% | 6.7% | 6.37% | 2.63% | 2.34% | 1.57% | 1.07% | 2.19% | 2.51% |
| 2026/04/16 | 20.48% | 22.78% | 8.5% | 7.29% | 1.51% | 2.78% | 1.19% | 0.98% | 1.37% | 2.72% |
| 2026/04/17 | 18.18% | 17.65% | 6.33% | 9.27% | 2.53% | 5.56% | 1.47% | 1.42% | 1.58% | 2.08% |
| 2026/04/18 | 14.79% | 17.06% | 8.11% | 14.06% | 1.78% | 2.74% | 2.59% | 1.45% | 3.31% | 2.28% |
| 2026/04/19 | 19.29% | 21.92% | 4.69% | 7.57% | 3.91% | 1.81% | 1.93% | 1.64% | 2.18% | 1.31% |
| 2026/04/20 | 22.44% | 19.16% | 12.91% | 6.71% | 3.24% | 2.03% | 1.65% | 1.21% | 1.96% | 0.98% |
| 2026/04/21 | 21.49% | 20.75% | 12.31% | 8.34% | 1.34% | 3% | 1.32% | 0.82% | 1.39% | 0.8% |
| 2026/04/22 | 22.06% | 19.13% | 13.79% | 6.24% | 2.52% | 1.96% | 1.76% | 1.97% | 1.78% | 1.31% |
| 2026/04/23 | 18.42% | 17.09% | 13.92% | 5.25% | 1.85% | 1.76% | 1.72% | 1.66% | 2.65% | 1.2% |
| 2026/04/24 | 17.74% | 18.79% | 11.02% | 6.76% | 1.6% | 1.82% | 1.09% | 2.38% | 1.38% | 1.04% |
| 2026/04/25 | 22.94% | 21.06% | 11.3% | 8.53% | 1.01% | 2.27% | 1.3% | 1.77% | 1.72% | 1.11% |
| 2026/04/26 | 23.44% | 21.2% | 8.06% | 9.63% | 1.33% | 2.09% | 1.37% | 2.02% | 1.61% | 1.33% |
| 2026/04/27 | 18.72% | 19.66% | 9.13% | 9.39% | 1.23% | 1.93% | 1.37% | 1.56% | 1.4% | 1.57% |
| 2026/04/28 | 20.79% | 17.98% | 10.31% | 8.06% | 1.05% | 2.29% | 3.58% | 1.86% | 1.78% | 0.94% |
| 2026/04/29 | 20.62% | 16.43% | 14.08% | 5.97% | 1.46% | 2.73% | 1.15% | 1.23% | 1.35% | 1.26% |
| 2026/04/30 | 22.07% | 16.34% | 12.35% | 6.99% | 3.27% | 2.3% | 2.03% | 1.38% | 1.27% | 1.16% |
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April saw motorway.co.uk’s impression share fluctuate, peaking at 23.44% on the 26th. Carwow.co.uk started strong but declined, ending at 16.34%. Webuyanycar.com rose steadily, finishing at 12.35%. Cargurus.co.uk’s share varied, closing at 6.99%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
The UK's Favourite Car Buyers — Will Buy All Cars Under 7 Years Old. Enter Your Reg Online Today With Us! Selling Your Car Has Never Been So Fast, So Get An Online Quote And Instant...
We collect & pay quickly — Simple, free online process, home collection, and fast payment. Sell with Carwow. Fast. Easy. Great prices. This is how selling your car should feel.
Get Your Highest Offer — Simply Enter Your Reg To Get A Free Valuation. Find Your Highest Offer On Motorway. Get Your...
Best Buyers of Quality Premium Brands and All High Spec Vehicles. 5-Star Reviews. Use Premium Car...
Free Valuation in 30 Seconds — Selling your car made simple – enter your reg and get a free 30 second valuation now. Get started by...
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In the competitive world of online car sales, five advertisers stand out with compelling PPC text ads. Bestcarbuyer.co.uk promises a swift, hassle-free sale for cars under seven years old. Carwow.co.uk emphasizes simplicity and speed, offering home collection and fast payment. Motorway.co.uk highlights finding the highest offer with a free valuation. Premiumcarbuyingservice.com targets premium car owners, boasting top prices and 5-star reviews. Webuyanycar.com offers a quick, 30-second valuation, simplifying the selling process. Each ad uniquely appeals to sellers, focusing on speed, ease, and value.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Automotive Online Car Retailers April 2026 Report
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Data within the UK Automotive Online Car Retailers April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The UK Automotive Online Car Retailers April 2026 Report aggregates data from across both device types and Google Shopping.
The UK Automotive Online Car Retailers April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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