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UK Gambling & Gaming Bingo - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
galabingo.com 39.74
sunbingo.co.uk 19.65
tombola.co.uk 13.76
heartbingo.co.uk 8.41
buzzbingo.com 3.36
happytiger.co.uk 1.72
bingo-offer.com 1.53
kittybingo.com 1.45
skybingo.com 1.15
meccabingo.com 1.1
others 8.13

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Galabingo.com dominates with 39.74% click share, followed by Sunbingo.co.uk at 19.65%. Tombola.co.uk holds 13.76%, while Heartbingo.co.uk captures 8.41%. Others collectively account for 8.13%.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date galabingo.com dottybingo.com sunbingo.co.uk happytiger.co.uk meccabingo.com jackpotjoy.com bingo-offer.com heartbingo.co.uk tombola.co.uk buzzbingo.com
2025/04/01 0% 0% 9.9% 0% 11.3% 0% 0% 17.94% 0% 0%
2025/04/02 0% 0% 0% 11.47% 0.68% 0.41% 0% 0% 0% 65.54%
2025/04/03 0% 0% 0% 7.42% 19.28% 13.33% 0% 0% 0% 0%
2025/04/04 34.25% 5.87% 5.28% 6.33% 1.45% 7.48% 0.74% 1.37% 0% 1.36%
2025/04/05 0% 4.67% 23.64% 2.48% 2.42% 2.77% 4.34% 26.09% 7.26% 7.64%
2025/04/06 38.15% 4.38% 1.55% 7.03% 4.24% 3.18% 4.01% 3.87% 12.62% 0%
2025/04/07 21.07% 6.82% 2.41% 11.19% 13.75% 4.74% 1.92% 2.65% 13.94% 6.08%
2025/04/08 18.25% 4.54% 16.12% 4.25% 7.02% 6.37% 9.8% 2.24% 0% 7.18%
2025/04/09 38.42% 0% 15.54% 4.86% 3.8% 4.27% 0.13% 2.15% 15.88% 1.96%
2025/04/10 0.02% 1.41% 16.67% 8.79% 10.04% 7.24% 10.53% 4.18% 10.49% 1.34%
2025/04/11 22.65% 0% 10.86% 5.57% 8.4% 4.98% 4.77% 19.37% 2.77% 1.21%
2025/04/12 47.85% 0% 19.09% 0.93% 3.83% 0.97% 0% 10.73% 0.01% 7.21%
2025/04/13 38.41% 0% 8.19% 10.02% 4.69% 0.98% 5.71% 8.9% 12.85% 0.72%
2025/04/14 40.24% 4.62% 7.22% 8.9% 6.61% 0% 1.75% 3.7% 6.95% 0.58%
2025/04/15 11.03% 2.22% 3.66% 1.59% 0.02% 0.12% 3.23% 45.94% 3.65% 1.18%
2025/04/16 36.98% 2.28% 3.32% 6.12% 2.34% 4.16% 3.95% 16.58% 0.05% 8.86%
2025/04/17 17.5% 3.17% 29.99% 9.5% 9.12% 1.28% 3.34% 3.56% 3.57% 0.08%
2025/04/18 10.77% 2.8% 12.94% 11.21% 2% 1.62% 10.29% 7.97% 9.91% 5.73%
2025/04/19 18.43% 4.98% 15.02% 5.05% 3.05% 1.74% 5.94% 20.83% 11.24% 5.62%
2025/04/20 0.01% 6.12% 5.35% 9.49% 6.49% 2.6% 3.61% 20% 14.47% 6.6%
2025/04/21 20.36% 2.55% 19.79% 10.2% 2.85% 0.2% 5.16% 0.08% 18.05% 4.8%
2025/04/22 22.02% 0.42% 1.96% 12.76% 7.61% 5.08% 2.75% 11.74% 18.24% 0%
2025/04/23 0.03% 0.51% 6.04% 5.89% 0.18% 4.38% 0.78% 33.66% 41.14% 0%
2025/04/24 18.61% 4.94% 0% 1.89% 0% 1.19% 2.43% 18.49% 12.73% 0%
2025/04/25 0.02% 0% 0% 3.23% 0.42% 2.6% 0.01% 11.33% 42.85% 0%
2025/04/26 26.81% 0% 10.07% 5.47% 2.97% 4.74% 1.14% 1.75% 27.35% 0%
2025/04/27 0.01% 3.63% 11.62% 9.92% 0% 0% 3.84% 0% 15.15% 1.36%
2025/04/28 8.9% 3.17% 5.55% 5.66% 0.27% 5.08% 4.86% 0% 33.16% 0%
2025/04/29 17.15% 6.22% 18.07% 13.34% 3.31% 2.17% 5.59% 5.5% 0% 2.57%
2025/04/30 29.76% 11.46% 11.32% 8.85% 6.9% 6.27% 3.94% 0.98% 0% 0%

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April saw dynamic shifts in PPC spend share. Tombola.co.uk surged mid-month, peaking on April 25. Galabingo.com fluctuated, with notable highs early and late month. Dottybingo.com remained steady, while sunbingo.co.uk spiked on April 17. Heartbingo.co.uk experienced significant peaks, especially mid-month.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 10
2025/04/02 12
2025/04/03 10
2025/04/04 33
2025/04/05 40
2025/04/06 29
2025/04/07 34
2025/04/08 38
2025/04/09 34
2025/04/10 40
2025/04/11 37
2025/04/12 32
2025/04/13 32
2025/04/14 36
2025/04/15 38
2025/04/16 33
2025/04/17 44
2025/04/18 55
2025/04/19 38
2025/04/20 44
2025/04/21 38
2025/04/22 37
2025/04/23 30
2025/04/24 34
2025/04/25 29
2025/04/26 25
2025/04/27 28
2025/04/28 35
2025/04/29 28
2025/04/30 23

Copyright © Adthena. All rights reserved.

April began with 10 advertisers, peaking at 55 mid-month. The month concluded with 23, reflecting dynamic shifts in advertiser presence.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
tombola.co.uk 12.26%
sunbingo.co.uk 4.85%
happytiger.co.uk 1.31%
888ladies.com 1.29%
bingo-offer.com 0.84%
ivycasino.com -0.34%
heartbingo.co.uk -0.54%
skybingo.com -0.58%
buzzbingo.com -1.76%
galabingo.com -18.73%

Copyright © Adthena. All rights reserved.

Tombola.co.uk surged with a 12.26% click share increase, while galabingo.com plummeted by 18.73%. Sunbingo.co.uk also rose by 4.85%.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date galabingo.com dottybingo.com sunbingo.co.uk happytiger.co.uk jackpotjoy.com bingo-offer.com 888ladies.com meccabingo.com heartbingo.co.uk tombola.co.uk
2025/04/01 0% 0% 7.31% 0% 0% 0% 0% 7.31% 14.62% 0%
2025/04/02 0% 0% 0% 29.53% 1.03% 0% 0% 1.88% 0% 0%
2025/04/03 0% 0% 0% 5.33% 5.33% 0% 0% 10.67% 0% 0%
2025/04/04 24.52% 3.68% 4.68% 4.56% 15.93% 1.86% 0% 1.62% 0.73% 0%
2025/04/05 0% 8.13% 21.48% 1.68% 1.26% 8.95% 0.31% 5.5% 14.14% 4.23%
2025/04/06 26.22% 10.76% 0.16% 10.98% 6.7% 6.98% 0.26% 8.16% 1.96% 6.55%
2025/04/07 18.81% 7.92% 2.12% 16.27% 9.79% 5.36% 0.28% 20.46% 0.49% 9.4%
2025/04/08 10.86% 0.85% 14.98% 7.16% 13.02% 16.44% 0% 8.58% 4.94% 0%
2025/04/09 36.3% 0% 13.96% 8.03% 10.2% 0.15% 0.25% 7.7% 1.49% 11.27%
2025/04/10 0% 0.21% 9.89% 12.19% 14.5% 19.4% 0.11% 16.12% 1.83% 4.79%
2025/04/11 12.82% 0% 7.37% 7.44% 8.73% 7.6% 0.19% 11.8% 11.84% 3.52%
2025/04/12 39.08% 0% 16.48% 1.94% 2.21% 0% 0.23% 8.27% 5.31% 0%
2025/04/13 27.26% 0% 5.02% 12.06% 1.88% 13.63% 0% 9.51% 4.01% 8.46%
2025/04/14 42.37% 1.55% 7.7% 8.18% 0% 6.38% 0% 3.78% 2.53% 5.48%
2025/04/15 11.09% 0.44% 3.34% 6.15% 0.3% 5.47% 0% 0.06% 25.2% 0.44%
2025/04/16 34.15% 0.45% 2.68% 9.78% 3.49% 7.58% 0% 0.35% 10.2% 0.18%
2025/04/17 14.08% 0.89% 21.43% 15.81% 3.41% 7.31% 7.25% 10.15% 1.62% 2.4%
2025/04/18 6.63% 0.58% 8.7% 17.22% 3.57% 19.22% 7.52% 3.42% 3.84% 5.15%
2025/04/19 15.6% 1.1% 13.59% 7.74% 5.34% 12.06% 4.72% 5.27% 14.4% 8.52%
2025/04/20 0% 2.01% 4.86% 17.19% 1.4% 10.08% 5.84% 7.58% 11.67% 12.73%
2025/04/21 14.42% 0.58% 13.95% 16.97% 0.09% 11.54% 9.78% 0.63% 0.07% 11.05%
2025/04/22 14.75% 0.04% 1.22% 18.88% 9.84% 5.13% 8.55% 10.76% 4.41% 9.97%
2025/04/23 0% 1.37% 4.57% 13.73% 14.4% 2.99% 1.14% 0.62% 14.96% 24.85%
2025/04/24 14.22% 0.86% 0% 4.53% 3.44% 3.45% 0% 0% 9.4% 9.48%
2025/04/25 0% 0% 0% 9.87% 8.99% 0.01% 0.77% 0.84% 6.63% 31.29%
2025/04/26 17.59% 0% 17.59% 9.5% 8.8% 0.86% 0% 7.79% 0.86% 14.42%
2025/04/27 0% 6.5% 5.94% 17.01% 0% 6.72% 0.29% 0% 0% 6.6%
2025/04/28 6.78% 5.67% 4.39% 9.1% 12.1% 6.93% 8.25% 0.27% 0% 22.29%
2025/04/29 12.94% 6.92% 21.89% 14.61% 6.47% 12.94% 3.99% 1.67% 2.13% 0%
2025/04/30 20.17% 16.44% 15.15% 8.87% 8.58% 7.79% 4.83% 0.88% 0.48% 0%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Tombola.co.uk surged mid-month, peaking at 31.29% on April 25. Galabingo.com fluctuated, reaching 42.37% on April 14. Dottybingo.com ended strong at 16.44% on April 30. Sunbingo.co.uk had notable highs, peaking at 21.89% on April 29. Happytiger.co.uk maintained consistency, closing at 8.87%. Jackpotjoy.com showed varied performance, peaking at 15.93% on April 4. Bingo-offer.com had a steady presence, ending at 7.79%. 888ladies.com saw a late surge, peaking at 9.78% on April 21. Meccabingo.com had a strong start, peaking at 20.46% on April 7. Heartbingo.co.uk fluctuated, peaking at 25.2% on April 15.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Mecca Bingo - £5 Free - No Deposit Required https://mecca.bingo-offer.com

    Exclusive £5 Free, No Deposit Bonus for all New Players - Join the Fun! 18+ T&Cs Apply.

  2. 2
    Gala Bingo™ Online | Gala Bingo™ UK https://promo.galabingo.com/t&cs_apply/new_customers

    Please Play Responsibly 18+ T&C's Apply - Play £10 Get a £60 Bingo Welcome Bonus. There's...

  3. 3
    Join Happy Tiger™ Bingo Games - As Seen On TV - Play Now https://www.happytiger.co.uk › bingo

    200% Bonus + 100 Spins + 40 Bingo Tickets on Your 1st Deposit.T&Cs apply. 18+ Play Safe. Claim Your...

  4. 4
    £50 Free Bingo Welcome Offer | Jackpotjoy UK Bingo Site https://www.jackpotjoy.com › bingo

    Play £10, Get £50 Free Bingo Or 70 Free Slot Spins & Keep What You Win. Join Us! 18+ T&Cs

  5. 5
    Sun Bingo: Are You Gonna Bingo | Official Sun Bingo™ Site http://www.sunbingo.co.uk › join › today

    Deposit and Spend £10 & Get 100 Free Spins + £50 Bingo Bonus. 18+ T&Cs apply. BeGambleAware. Join the Sun Bingo community & play for huge jackpots...

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In the competitive world of online bingo, enticing offers are key. Mecca Bingo lures new players with a £5 free, no deposit bonus, while Gala Bingo tempts with a £60 welcome bonus. Happy Tiger offers a 200% bonus and 100 spins, and Jackpotjoy promises £50 free bingo. Sun Bingo entices with 100 free spins and a £50 bonus. Each ad highlights unique bonuses, aiming to capture the attention of eager bingo enthusiasts.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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