UK Gambling & Gaming Bingo - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Gambling & Gaming Bingo UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	1
	99

<1%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	1
	99

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	0%
Navigational	5%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
galabingo.com	51.78
tombola.co.uk	20.22
buzzbingo.com	6.18
heartbingo.co.uk	4.08
888ladies.com	2.06
meccabingo.com	1.6
bingo-offer.com	1.6
happytiger.co.uk	1.52
winkbingo.com	1.48
coral.co.uk	0.84
others	8.64

galabingo.com - 51.78%
tombola.co.uk - 20.22%
buzzbingo.com - 6.18%
heartbingo.co.uk - 4.08%
888ladies.com - 2.06%
meccabingo.com - 1.6%
bingo-offer.com - 1.6%
happytiger.co.uk - 1.52%
winkbingo.com - 1.48%
coral.co.uk - 0.84%
others - 8.64%

In the bingo PPC landscape, Galabingo.com dominates with 51.78% click share, followed by Tombola.co.uk at 20.22%. Others collectively hold 8.64%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	galabingo.com	tombola.co.uk	meccabingo.com	bingo-offer.com	heartbingo.co.uk	best10bingosites.co.uk	buzzbingo.com	happytiger.co.uk	888ladies.com	winkbingo.com
2026/01/01	21.63%	19.4%	0.94%	4.2%	4.46%	0.6%	0%	3.44%	2.43%	9.03%
2026/01/02	15.54%	5.33%	0.01%	1.58%	4.3%	0.32%	0%	0.63%	6.91%	8.03%
2026/01/03	14.72%	14.76%	6.18%	4.71%	4.69%	0.36%	0%	11.07%	7.69%	3.38%
2026/01/04	16.39%	10.72%	4.48%	3.24%	6.08%	2.14%	0%	7.68%	7.45%	3.44%
2026/01/05	20.26%	24.86%	2.39%	6.17%	3.41%	0.16%	0%	4.51%	4.9%	2.79%
2026/01/06	19.88%	15.64%	1.46%	5.59%	3.04%	4.36%	0%	8.15%	4.19%	3.86%
2026/01/07	26.48%	9.76%	6.88%	6.44%	3.66%	0.68%	0%	6.88%	0%	0%
2026/01/08	21.84%	10.42%	2.35%	3.97%	4.85%	6.38%	2.02%	5.83%	5.23%	2.59%
2026/01/09	21.93%	12.99%	0.48%	4.45%	4.62%	5.6%	2.91%	3.38%	5.4%	3.22%
2026/01/10	18.29%	12.55%	1.92%	4.65%	3.51%	6.1%	4.64%	2.97%	4.8%	4.41%
2026/01/11	21.62%	11.75%	1.53%	4.74%	5.53%	4.24%	1.93%	4.72%	3.72%	4.25%
2026/01/12	24.91%	12.42%	2.08%	5.73%	3.86%	3.85%	1.47%	5.42%	6.27%	2.41%
2026/01/13	19.97%	16.25%	2.4%	5.83%	4.06%	4.26%	4.53%	5.03%	3.63%	3.54%
2026/01/14	21.49%	14.82%	5.91%	4.39%	4.06%	5.05%	1.81%	6.92%	0%	0%
2026/01/15	20.42%	17.19%	2.81%	5.36%	5.22%	5.51%	0%	7.89%	1.98%	0%
2026/01/16	21.9%	12.97%	0.48%	4.44%	4.61%	5.59%	2.91%	3.38%	5.39%	3.32%
2026/01/17	18.06%	16.62%	3.82%	6.7%	6.76%	7.85%	2%	5.96%	2.7%	0%
2026/01/18	17.63%	13.31%	2.27%	2.46%	7.3%	7.4%	5.27%	7.81%	3.76%	0%
2026/01/19	18.13%	11.8%	4.99%	2.73%	5.05%	5.76%	9.33%	6.03%	3.7%	0%
2026/01/20	20.43%	11.79%	8.94%	2.48%	3.41%	6.36%	5.76%	8.21%	2.87%	0%
2026/01/21	15.82%	11.8%	7.54%	2.71%	4.8%	6.21%	5.85%	8.36%	4.55%	0%
2026/01/22	21.45%	13.51%	6.29%	2.44%	3.83%	7.5%	5.02%	7.91%	3.84%	0%
2026/01/23	21.32%	17.96%	4.15%	3%	1.85%	7.12%	3.23%	4.38%	2.82%	1.86%
2026/01/24	22.76%	15.82%	4.91%	2.87%	1.97%	6.65%	3.14%	4.57%	3.79%	5.54%
2026/01/25	20.86%	14.32%	2.17%	3.86%	2.95%	4.68%	3.43%	4.85%	2.73%	9.44%
2026/01/26	21.88%	14.64%	3.73%	4.39%	2.95%	6.47%	2.35%	7.69%	5.18%	9.3%
2026/01/27	20.57%	15.12%	6.79%	3.59%	3.76%	3.87%	2.63%	6.94%	4.85%	9.17%
2026/01/28	19.47%	17.37%	6.56%	0.46%	3.59%	4.24%	3.02%	7.66%	3.83%	7.82%
2026/01/29	22.89%	22.26%	8.5%	2.87%	4.06%	3.89%	1.05%	4.82%	3.84%	7.72%
2026/01/30	18.01%	17.35%	10.03%	1.79%	2.4%	3.04%	1.24%	1.96%	7.48%	7.56%
2026/01/31	18.21%	13.94%	7.57%	4.28%	3.47%	2.75%	2.53%	2.38%	2.16%	0.21%

galabingo.com
tombola.co.uk
meccabingo.com
bingo-offer.com
heartbingo.co.uk
best10bingosites.co.uk
buzzbingo.com
happytiger.co.uk
888ladies.com
winkbingo.com

GalaBingo led January with fluctuating spend, peaking at 26.48%. Tombola’s spend varied, reaching 24.86%. MeccaBingo’s spend was modest, while Bingo-Offer and HeartBingo showed consistent activity. WinkBingo ended with a notable 9.44%.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	50
2026/01/02	45
2026/01/03	53
2026/01/04	47
2026/01/05	50
2026/01/06	53
2026/01/07	46
2026/01/08	60
2026/01/09	57
2026/01/10	57
2026/01/11	59
2026/01/12	57
2026/01/13	56
2026/01/14	59
2026/01/15	57
2026/01/16	57
2026/01/17	56
2026/01/18	56
2026/01/19	63
2026/01/20	60
2026/01/21	61
2026/01/22	55
2026/01/23	56
2026/01/24	57
2026/01/25	56
2026/01/26	56
2026/01/27	61
2026/01/28	54
2026/01/29	52
2026/01/30	56
2026/01/31	58

January saw fluctuating advertiser numbers, starting at 50, peaking at 63 mid-month, and closing at 58.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
buzzbingo.com	3.71%
tombola.co.uk	1.25%
meccabingo.com	0.89%
winkbingo.com	0.41%
jackpotjoy.com	0.36%
ivycasino.com	-0.65%
amazonslots.com	-0.69%
bingo-offer.com	-0.85%
galabingo.com	-1.93%
heartbingo.co.uk	-2.16%

Buzzbingo.com surged with a 3.71% click share increase, while heartbingo.co.uk dropped by 2.16%. Tombola.co.uk and meccabingo.com also saw positive gains.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	galabingo.com	meccabingo.com	bingo-offer.com	tombola.co.uk	paddypower.com	jackpotjoy.com	888ladies.com	heartbingo.co.uk	happytiger.co.uk	winkbingo.com
2026/01/01	15.14%	0.21%	7.86%	7.59%	1.76%	0.03%	2.04%	6.61%	3.94%	14.79%
2026/01/02	10.27%	0%	2.97%	2.57%	3.78%	0%	9.27%	4.27%	0.71%	10.61%
2026/01/03	11.07%	9.3%	6.63%	5.54%	0.2%	2.59%	10.67%	3.67%	12.69%	3.32%
2026/01/04	10.66%	7.3%	4.58%	4.26%	5.5%	0.02%	13.01%	4.56%	9.14%	3.04%
2026/01/05	14.41%	2.21%	11.48%	11.53%	2.9%	0.05%	10.12%	3.11%	7.04%	3.45%
2026/01/06	18.29%	1.53%	12.13%	8.46%	0.69%	0%	9.23%	1.87%	12.91%	5.62%
2026/01/07	17.45%	9.48%	9.52%	3.43%	3.56%	0%	0%	1.75%	7.09%	0%
2026/01/08	19.61%	4.43%	8.05%	5.5%	6.01%	1.33%	12.79%	3.37%	6.32%	5.41%
2026/01/09	18.97%	0.79%	9.43%	7.09%	5.75%	0.25%	12.18%	5.26%	6.3%	7.48%
2026/01/10	14.53%	3.84%	9.3%	6.46%	6.15%	1.75%	11.7%	3.98%	4.22%	7.89%
2026/01/11	15.86%	2.12%	8.75%	5.76%	7.06%	2.28%	7.9%	5.51%	5.78%	7.75%
2026/01/12	21.32%	3.75%	10.93%	6.02%	4.35%	1.91%	13.66%	2.55%	7.68%	4.67%
2026/01/13	14.86%	4.24%	10.27%	8.32%	3.47%	2.1%	7.93%	3.09%	6.48%	7.31%
2026/01/14	17.84%	8.83%	8.55%	7.51%	6.2%	5.06%	0%	2.91%	10.21%	0%
2026/01/15	17.74%	3.71%	9.03%	9.45%	7.27%	5.92%	4.93%	4.56%	8.1%	0%
2026/01/16	18.97%	0.79%	9.43%	7.09%	5.75%	0.25%	12.18%	5.26%	6.3%	7.48%
2026/01/17	16.86%	6.5%	14.21%	9.34%	2.9%	4.13%	6.5%	5.89%	8.83%	0%
2026/01/18	15.22%	4.64%	4.58%	6.98%	5.27%	2.91%	9.03%	6.1%	10.72%	0%
2026/01/19	14.71%	9%	4.83%	6.05%	7.46%	6.03%	7.77%	3.37%	7.83%	0%
2026/01/20	17.81%	15.63%	5.54%	6.06%	1.82%	6.4%	5.48%	2.57%	11.14%	0%
2026/01/21	13.63%	12.67%	5.18%	6.2%	3.71%	3.31%	10.21%	3.16%	11.46%	0%
2026/01/22	20.29%	12.97%	5.71%	7.92%	2.64%	1.78%	9.81%	2.75%	9.28%	0%
2026/01/23	20.88%	7.93%	6.65%	11.38%	2.33%	5.74%	7.23%	2.08%	7.16%	3.1%
2026/01/24	19.72%	8.86%	5.03%	8.31%	2.51%	5.96%	8.56%	2.79%	6.27%	10.89%
2026/01/25	18.5%	3.31%	7.69%	7.55%	1.18%	5.9%	5.5%	2.42%	5.71%	19.57%
2026/01/26	17.51%	6.41%	7.73%	7.22%	0.96%	3.36%	11.23%	1.68%	9.47%	18.67%
2026/01/27	17.46%	11.14%	6.69%	7.87%	0.15%	1.84%	10.9%	3.98%	9.33%	15.79%
2026/01/28	18.5%	8.34%	1.1%	9.22%	4.35%	3.79%	7.94%	1.76%	9.82%	15.94%
2026/01/29	20.51%	12.98%	5.66%	12.21%	2.59%	2.46%	8.8%	2.38%	6.78%	13.33%
2026/01/30	14.49%	12.6%	3.49%	8.83%	3.6%	2.41%	17.04%	3.6%	3.45%	13.66%
2026/01/31	15.75%	10.52%	9.24%	7.6%	5.75%	4.84%	4.56%	3.8%	3.1%	0.75%

galabingo.com
meccabingo.com
bingo-offer.com
tombola.co.uk
paddypower.com
jackpotjoy.com
888ladies.com
heartbingo.co.uk
happytiger.co.uk
winkbingo.com

GalaBingo led January with fluctuating impressions, peaking mid-month. MeccaBingo surged late, while Bingo-Offer and Tombola maintained steady growth. WinkBingo’s late-month rise was notable, ending with a dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo - Last month

1
£40 Bonus - Welcome Offer | 100 Free Spins on Gold Blitz https://www.888ladies.com
New Players Deposit £10 & Get £40 Bingo Bonus +100 Free Spins. 18+ T&Cs Apply. Play Safe.
2
Mecca Bingo - £5 Free - No Deposit Required https://mecca.bingo-offer.com
Exclusive £5 Free, No Deposit Bonus for all New Players - Join the Fun! 18+ T&Cs Apply.
3
New Players Welcome - Kong - Megaways Online https://www.kongcasino.com
Discover hundreds of online megaways games available to play at Kong. New players welcome. Sign up & play online at Kong 2025 Updated Site.
4
New Players Welcome | Mr Luck - Megaways Games https://www.mrluck.com
Hundreds of online games available to play at Mr Luck. Online hot slots at Mr Luck. New players welcome.
5
£50 Free Spins - Welcome Offer https://www.winkbingo.com
Welcome Offer - 50 Free Spins — New Players Deposit £10, Play £60 Bingo Bonus or 50 Free Spins. 18+ T&Cs Apply. Play Safe.

In the vibrant world of online bingo and gaming, top advertisers like 888ladies.com and winkbingo.com captivate new players with enticing welcome offers. Themes of generosity and excitement dominate, with bonuses like £40 and £50 free spins. Mecca Bingo stands out with a no-deposit £5 bonus, inviting players to join the fun effortlessly. Kongcasino.com and mrluck.com emphasize a vast array of games, welcoming new players to explore their megaways offerings. Each ad weaves a narrative of thrilling opportunities and rewards, drawing players into a world of endless gaming possibilities.

Frequently Asked Questions

Why is the UK Gambling & Gaming Bingo January 2026 Report useful and how should I use it?

Why is the UK Gambling & Gaming Bingo January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Gambling & Gaming Bingo January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Gambling & Gaming Bingo January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Gambling & Gaming Bingo January 2026 Report?

The UK Gambling & Gaming Bingo January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Gambling & Gaming Bingo January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Gambling & Gaming Bingo January 2026 Report for?

The UK Gambling & Gaming Bingo January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

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UK Gambling & Gaming Bingo - PPC Market Share Analysis January 2026

Bingo – UK

Google AI Overview visibility for Gambling & Gaming Bingo UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Competitor Count for UK Gambling & Gaming Bingo

Market Loss & Market Gains for UK Gambling & Gaming Bingo

UK Gambling & Gaming Bingo Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Frequently Asked Questions

Why is the UK Gambling & Gaming Bingo January 2026 Report useful and how should I use it?

Why is the UK Gambling & Gaming Bingo January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Gambling & Gaming Bingo January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Gambling & Gaming Bingo January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

the7stars achieves Google Ads PPC campaign optimization with Adthena