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UK Gambling & Gaming Bingo - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Bingo – UK

Google AI Overview visibility for Gambling & Gaming Bingo UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 3.29799764429
96.7020023557
3%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 1
99
1%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 0%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
galabingo.com 42.3
tombola.co.uk 39.5
heartbingo.co.uk 6.6
888ladies.com 2.47
happytiger.co.uk 1.98
meccabingo.com 0.94
buzzbingo.com 0.9
bingo-offer.com 0.87
10bestcasinos.co.uk 0.46
redcasino.com 0.32
others 3.66
  • galabingo.com - 42.3%
  • tombola.co.uk - 39.5%
  • heartbingo.co.uk - 6.6%
  • 888ladies.com - 2.47%
  • happytiger.co.uk - 1.98%
  • meccabingo.com - 0.94%
  • buzzbingo.com - 0.9%
  • bingo-offer.com - 0.87%
  • 10bestcasinos.co.uk - 0.46%
  • redcasino.com - 0.32%
  • others - 3.66%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC for gambling and gaming, Gala Bingo leads with a 42.3% click share. Tombola follows closely at 39.5%. Heart Bingo captures 6.6%, while ‘others’ collectively hold 3.66%.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date tombola.co.uk heartbingo.co.uk galabingo.com 888ladies.com meccabingo.com bingo-offer.com happytiger.co.uk top10bestonlinebingosites.co.uk best10bingosites.co.uk playright.co.uk
2026/07/01 28% 10.67% 14.9% 5.57% 5.79% 2.96% 5.76% 0.83% 3.32% 5.66%
2026/07/02 30.9% 10.73% 14.42% 2.62% 3.31% 2.93% 3.51% 2.09% 2.31% 5.59%
2026/07/03 29.09% 9.79% 14.99% 4.57% 4.76% 1.48% 5% 1.57% 3.34% 5.99%
2026/07/04 19.88% 5.96% 16.72% 4.35% 4.12% 3.11% 8.95% 3.01% 5.73% 7.21%
2026/07/05 16.88% 10.28% 13.74% 4.85% 6.09% 1.31% 6.59% 9.46% 7.3% 6.4%
2026/07/06 17.1% 10.9% 16.03% 4.61% 5.95% 1.63% 8.85% 4.8% 5.05% 7.19%
2026/07/07 23.5% 13.83% 18.47% 5.47% 6.51% 1.68% 7.84% 1.79% 1.9% 4.16%
2026/07/08 21.67% 16.9% 15.87% 5.61% 6.22% 3.76% 9.08% 2.47% 1.72% 3.14%
2026/07/09 25.97% 10.72% 17.54% 6% 4.1% 4.88% 8.29% 2.14% 0.91% 4.91%
2026/07/10 28.72% 14.61% 11.27% 8.58% 3.86% 2.36% 5.35% 2.58% 1.8% 3.14%
2026/07/11 14.09% 15.13% 16.66% 11.14% 4.89% 2.92% 8.64% 4.91% 3.49% 6.01%
2026/07/12 16.63% 11.84% 18.95% 14.05% 5.03% 4.12% 4.69% 4.85% 3.7% 5.52%
2026/07/13 13.99% 12.32% 21.32% 14.17% 4.45% 1.68% 7.77% 5.63% 2.74% 4.52%
2026/07/14 23.61% 12.9% 13.16% 2.79% 3.65% 3.64% 7.59% 7.09% 1.73% 12.18%
2026/07/15 28.42% 19.23% 0.2% 3.96% 4.5% 3.8% 9.49% 13.23% 5.73% 1.61%
2026/07/16 25.58% 19.4% 17.61% 4.24% 5.06% 1.77% 5.29% 1.37% 2.05% 1.99%
2026/07/17 32.42% 19.95% 9.98% 7.2% 3.62% 1.94% 3.76% 2.94% 1.19% 4.94%
2026/07/18 28.82% 15.62% 12.45% 9.61% 5.73% 0.61% 4.46% 2.58% 1.85% 4.02%
2026/07/19 25.83% 14.08% 12.73% 10.23% 3.37% 0.87% 4.95% 7.05% 3.87% 5.19%
2026/07/20 27.07% 11.66% 17.57% 4.09% 6.28% 1.43% 6.92% 5.09% 1.77% 4.95%
2026/07/21 23.59% 12.89% 13.15% 2.79% 3.65% 3.64% 7.58% 7.08% 1.72% 12.17%
2026/07/22 23.24% 11.19% 19.87% 6.7% 3.72% 1.82% 8.36% 8.14% 3.59% 4.76%
2026/07/23 22.09% 10.07% 16.84% 5% 5.31% 3.6% 8.94% 4.12% 2.43% 3.43%
2026/07/24 24.87% 12.48% 12.41% 9.36% 3.83% 5.2% 11.68% 1.73% 1.5% 5.23%
2026/07/25 29.64% 11.08% 17.8% 7.51% 2.19% 2.93% 6.93% 3.22% 1.91% 3.35%
2026/07/26 23.5% 8.83% 14.05% 10.12% 2.9% 4.23% 7.14% 4.37% 3.58% 5.65%
2026/07/27 18.51% 17.12% 19.1% 7.66% 5.06% 3.45% 6.73% 3.86% 2.27% 2.6%
2026/07/28 24.28% 10.91% 10.7% 8.21% 6.88% 4.88% 6.74% 7% 6.2% 3.81%
2026/07/29 22.81% 11.4% 15.43% 4.65% 6.05% 5.05% 9.98% 7.71% 6.14% 2.46%
2026/07/30 21.16% 18.75% 21.96% 7.74% 5.2% 3.87% 5.98% 1.69% 1.08% 0.6%
2026/07/31 27.59% 17.54% 15.04% 7.56% 7.44% 4.27% 3.33% 2.08% 1.79% 1.3%
  • tombola.co.uk
  • heartbingo.co.uk
  • galabingo.com
  • 888ladies.com
  • meccabingo.com
  • bingo-offer.com
  • happytiger.co.uk
  • top10bestonlinebingosites.co.uk
  • best10bingosites.co.uk
  • playright.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, tombola.co.uk led with fluctuating spend, peaking mid-month. Heartbingo.co.uk saw a steady rise, while galabingo.com experienced a mid-month dip. 888ladies.com and meccabingo.com maintained moderate levels. The month concluded with tombola.co.uk dominating.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 41
2026/07/02 37
2026/07/03 42
2026/07/04 36
2026/07/05 40
2026/07/06 42
2026/07/07 38
2026/07/08 32
2026/07/09 39
2026/07/10 35
2026/07/11 32
2026/07/12 35
2026/07/13 37
2026/07/14 34
2026/07/15 29
2026/07/16 34
2026/07/17 35
2026/07/18 37
2026/07/19 34
2026/07/20 32
2026/07/21 34
2026/07/22 39
2026/07/23 40
2026/07/24 43
2026/07/25 44
2026/07/26 47
2026/07/27 35
2026/07/28 39
2026/07/29 31
2026/07/30 30
2026/07/31 33

Copyright © Adthena. All rights reserved.

July began with 41 advertisers, fluctuating throughout the month. Mid-month saw a dip to 29, but a strong recovery led to a peak of 47. The month concluded with 33 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tombola.co.uk 4.82%
winkbingo.com 0.32%
666casino.com 0.15%
meccabingo.com 0.09%
doublebubblebingo.com 0.06%
tombolaarcade.co.uk -0.46%
888ladies.com -0.64%
heartbingo.co.uk -1.01%
buzzbingo.com -1.02%
galabingo.com -1.33%

Copyright © Adthena. All rights reserved.

Tombola.co.uk surged with a 4.82% click share increase, while galabingo.com dropped by 1.33%. Winkbingo.com gained 0.32%, contrasting buzzbingo.com’s 1.02% decline.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tombola.co.uk galabingo.com 888ladies.com heartbingo.co.uk meccabingo.com bingo-offer.com happytiger.co.uk redcasino.com foxybingo.com 10bestcasinos.co.uk
2026/07/01 17.04% 15.51% 17.64% 5.17% 5.91% 5.71% 9.54% 4.08% 0.21% 1.45%
2026/07/02 19.7% 16.03% 8.01% 8.39% 4.62% 6.07% 7.92% 5.03% 4.79% 8.92%
2026/07/03 21.4% 14.15% 15.1% 5.71% 6.59% 3.13% 11.83% 0.25% 1.96% 6.28%
2026/07/04 12.21% 18.58% 12.94% 4.38% 3.17% 7.33% 14.12% 4.18% 7.57% 3.09%
2026/07/05 10.59% 20.43% 20.36% 7.03% 4.59% 3.86% 10.83% 1.49% 2.32% 3.92%
2026/07/06 11.2% 21.26% 13.53% 5.76% 5.02% 3.92% 12.96% 1.79% 4.79% 1.53%
2026/07/07 15.94% 20.76% 11.8% 8.49% 7.83% 1.45% 13.29% 3.94% 3.23% 2.45%
2026/07/08 14.01% 18.92% 11.88% 9.29% 5.88% 4.69% 16.54% 5.13% 1.39% 3%
2026/07/09 17.55% 15.48% 17.18% 5.7% 3.83% 7.08% 16.9% 3.58% 1.05% 3.16%
2026/07/10 19.86% 11.99% 17.54% 11.16% 4.27% 2.75% 9.11% 1.38% 1.01% 5.84%
2026/07/11 10.65% 20.04% 21.09% 9.43% 5.41% 5.8% 12.48% 0% 0.33% 4.1%
2026/07/12 12.73% 20.52% 26.69% 4.81% 6.9% 8.4% 7.42% 0% 0.04% 3.48%
2026/07/13 10.38% 22.9% 25.49% 6.75% 5.08% 4.56% 10.47% 0% 0.53% 2.31%
2026/07/14 22.69% 17.7% 10.53% 8.44% 6.99% 5.43% 8.43% 0% 0.18% 6.71%
2026/07/15 29.09% 0.26% 19.06% 11.07% 0.77% 11.43% 10.81% 0% 0% 0.28%
2026/07/16 19.59% 17.38% 8.66% 11.4% 6.73% 3.36% 9.32% 1.68% 2.02% 7.8%
2026/07/17 26.37% 9.39% 17.35% 8.46% 8.04% 4.97% 8.2% 3.67% 0.19% 4.92%
2026/07/18 22.42% 12.49% 20.26% 11.4% 6.12% 0.33% 8.36% 2.01% 0.07% 5.04%
2026/07/19 21.21% 16.2% 24.46% 6.12% 7.52% 2.61% 8.26% 0.09% 0.19% 2.4%
2026/07/20 21.98% 19.12% 10.69% 6.38% 9.41% 5.32% 15.3% 1.68% 0.1% 0.11%
2026/07/21 22.69% 17.7% 10.53% 8.44% 6.99% 5.43% 8.43% 0% 0.18% 6.71%
2026/07/22 21.01% 24.57% 12.49% 4.22% 7.67% 5.16% 10.78% 1.17% 0.06% 2.88%
2026/07/23 16.7% 16.27% 10.05% 5.73% 8.46% 5.56% 12.8% 2.03% 1.47% 7.07%
2026/07/24 15.86% 11.46% 18.92% 7.2% 5.01% 8.46% 19.52% 0.84% 0.04% 2.1%
2026/07/25 22.9% 16.81% 17.36% 7.84% 1.36% 5.54% 11.53% 1.5% 0.01% 3.05%
2026/07/26 17.97% 16.6% 20.91% 4.32% 2.59% 8.15% 9.06% 1.22% 1.32% 5.52%
2026/07/27 12.2% 20.32% 15.14% 9.06% 6.78% 7.56% 11.88% 0.15% 3.07% 1.53%
2026/07/28 17.31% 12.18% 22.29% 6.49% 10.38% 9.91% 8.6% 0.62% 1.83% 3.09%
2026/07/29 19.64% 18.85% 16.11% 6.4% 9.05% 9.73% 8.99% 0% 2.37% 0.12%
2026/07/30 13.4% 18.01% 16.43% 6.67% 11.91% 7.33% 11% 1.86% 2.39% 0.04%
2026/07/31 19.66% 16.15% 15.69% 10.27% 9.14% 8.07% 6.26% 2.05% 1.05% 0.14%
  • tombola.co.uk
  • galabingo.com
  • 888ladies.com
  • heartbingo.co.uk
  • meccabingo.com
  • bingo-offer.com
  • happytiger.co.uk
  • redcasino.com
  • foxybingo.com
  • 10bestcasinos.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, Tombola.co.uk led with fluctuating impressions, peaking mid-month. Galabingo.com saw a sharp drop mid-month but recovered. 888ladies.com had a strong start, dipped, then stabilized. Heartbingo.co.uk and Meccabingo.com showed consistent low shares. The month ended with Tombola.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo - Last month
  1. 1
    50 Free Spins - Welcome Offer https://www.888ladies.com › welcome_offer › new_players

    Welcome Offer - 50 Free Spins — New Players Deposit £10 & Get £50 Bingo Bonus or 50 Free Spins. 18+ T&Cs Apply. Play Safe.

  2. 2
    Mecca Bingo - £5 Free - No Deposit Required https://mecca.bingo-offer.com

    New Customers receive a £5 Free Bingo Bonus - No Deposit Required! 18+ T&Cs Apply

  3. 3
    Happy Tiger™ - Welcome Offer https://www.happytiger.co.uk

    Happy Tiger™ Online Casino — 100% Bonus up to £100 at Happy Tiger Bingo | T&Cs apply. 18+. Play Safe. BeGambleAware.org

  4. 4
    Play £10 & Get 100 Free Spins | Or 150 Free Spins On Our App https://lp.heartbingo.co.uk › freespins-offer › play-safe

    Get 100 Spins via Web or 150 Spins via App on Double Bubble. New Customers.18+ T&Cs Apply

  5. 5
    tombola™ - Play and Win Today | New Players Get £10 Free https://www.tombola.co.uk › 18+_t&cs › play_safe

    Open For Fun And Get Your Free £10 Bonus. Deposit £10 & Play With £20. T&Cs Play Safe 18+

Copyright © Adthena. All rights reserved.

In the competitive world of online bingo, 888ladies.com entices new players with 50 free spins, while Mecca Bingo offers a £5 bonus without deposit. Happy Tiger™ promises a 100% bonus up to £100, and Heart Bingo tempts with up to 150 free spins. Tombola™ invites fun with a £10 free bonus.

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