UK Gambling & Gaming Bingo - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Bingo – UK

Google AI Overview visibility for Gambling & Gaming Bingo UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.7539380771
67.2460619229
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 11
89
11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 17%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tombola.co.uk 42.44
galabingo.com 36.55
heartbingo.co.uk 9.35
rosybingo.com 2.91
happytiger.co.uk 1.64
meccabingo.com 1.06
grosvenorcasinos.com 0.69
888ladies.com 0.64
top10bestonlinebingosites.co.uk 0.4
betvictor.com 0.37
others 3.95
  • tombola.co.uk - 42.44%
  • galabingo.com - 36.55%
  • heartbingo.co.uk - 9.35%
  • rosybingo.com - 2.91%
  • happytiger.co.uk - 1.64%
  • meccabingo.com - 1.06%
  • grosvenorcasinos.com - 0.69%
  • 888ladies.com - 0.64%
  • top10bestonlinebingosites.co.uk - 0.4%
  • betvictor.com - 0.37%
  • others - 3.95%

Copyright © Adthena. All rights reserved.

In the PPC landscape, tombola.co.uk dominates with 42.44% click share, followed by galabingo.com at 36.55%. Heartbingo.co.uk captures 9.35%, while ‘others’ collectively hold 3.95%.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tombola.co.uk galabingo.com heartbingo.co.uk rosybingo.com top10bestonlinebingosites.co.uk best10bingosites.co.uk happytiger.co.uk meccabingo.com foxybingo.com playright.co.uk
2026/09/01 24.32% 16.08% 14.95% 2.22% 2.86% 3.6% 6.3% 5.1% 2.78% 0.41%
2026/09/02 19.22% 15.77% 15.3% 2.82% 3.32% 2.73% 7.97% 8.33% 5.92% 0.15%
2026/09/03 15.82% 15.45% 10.04% 8.76% 6.83% 3.36% 9.52% 6.78% 5.18% 1.01%
2026/09/04 15.92% 15.52% 14.32% 10.93% 4.63% 5.96% 4.41% 6.04% 2.28% 3.61%
2026/09/05 20.16% 18.15% 13.59% 12.97% 5.01% 0.94% 5.06% 3.73% 2.46% 3.68%
2026/09/06 21.02% 16.43% 13.77% 15.7% 2.94% 2.19% 2.68% 4.28% 2.19% 3.61%
2026/09/07 16.78% 16.69% 14.48% 9.92% 1.94% 4.14% 8.15% 5.11% 3.01% 2.48%
2026/09/08 20.6% 8.13% 12.95% 12.69% 5.63% 3.67% 8.03% 4.5% 2.09% 1.54%
2026/09/09 11.59% 17.17% 12.32% 11.77% 4.05% 4.69% 9.56% 3.62% 1.28% 4.56%
2026/09/10 23.25% 5.55% 16.37% 16.42% 3.68% 3.59% 4.07% 0.7% 1.38% 3.37%
2026/09/11 21.6% 13.3% 13.7% 12.22% 7.8% 4.48% 4.04% 2.16% 1.79% 5.57%
2026/09/12 14.82% 13.3% 14.23% 11.76% 4.46% 2.04% 3.32% 5.47% 1.42% 6.69%
2026/09/13 14.8% 15.34% 10.89% 10.37% 6.72% 3.43% 4.58% 3.34% 1.58% 5.89%
2026/09/14 16.53% 12.07% 14.18% 11.32% 7.49% 3.45% 5.59% 1.45% 2.61% 8.19%
2026/09/15 20.16% 11.53% 14.67% 8.18% 5.3% 2.6% 6.5% 0.87% 5.59% 4.1%
2026/09/16 18.29% 6.15% 13.48% 8.43% 7.19% 2.6% 10.56% 4.74% 2.86% 4.75%
2026/09/17 20.47% 12.08% 10.46% 9.41% 5.31% 4.95% 6.37% 2.65% 0.83% 7.19%
2026/09/18 23.91% 5.75% 11.93% 10.27% 4.54% 5.59% 1.7% 4.58% 1.75% 6.4%
2026/09/19 16.84% 7.1% 14.17% 6.62% 9.19% 7.42% 3.97% 3.17% 2.38% 6.61%
2026/09/20 15.83% 7.57% 17.65% 3.59% 11.37% 2.02% 9.68% 3.37% 0.76% 3.03%
2026/09/21 16.19% 8.97% 16.86% 2.93% 8.27% 2.73% 8.09% 5.1% 1.26% 5.85%
2026/09/22 16.58% 18.54% 9.6% 4.13% 3.75% 4.38% 9.69% 2.58% 2.13% 4.06%
2026/09/23 14.78% 6.83% 16.74% 7.14% 9.36% 4.43% 8.57% 2.91% 1.97% 4.78%
2026/09/24 28.84% 10.88% 13.45% 5.41% 4.47% 0.66% 9.39% 3.83% 3.17% 2.76%
2026/09/25 21.33% 18.38% 9.89% 7.18% 7.32% 6.34% 5.57% 0.83% 5.14% 4.56%
2026/09/26 24.61% 3.12% 15.19% 13.11% 8.94% 4.12% 3.33% 1.58% 9.5% 2.41%
2026/09/27 14.42% 14.11% 14.51% 14.38% 4.71% 5.25% 3.31% 4.97% 4.14% 3.27%
2026/09/28 15.86% 9.48% 9.79% 12.17% 7.9% 7.14% 5.28% 5.27% 6.03% 5.17%
2026/09/29 22.88% 17.57% 9.86% 7.56% 4.07% 5.97% 7.68% 5.35% 2.36% 2.46%
2026/09/30 19.88% 11.74% 10.42% 8.82% 8.48% 7.19% 6.28% 5.34% 3.08% 2.36%
  • tombola.co.uk
  • galabingo.com
  • heartbingo.co.uk
  • rosybingo.com
  • top10bestonlinebingosites.co.uk
  • best10bingosites.co.uk
  • happytiger.co.uk
  • meccabingo.com
  • foxybingo.com
  • playright.co.uk

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In September 2026, tombola.co.uk led with fluctuating spend, peaking at 28.84% on the 24th. Galabingo.com saw a dip mid-month, while heartbingo.co.uk maintained steady figures. Rosybingo.com and top10bestonlinebingosites.co.uk showed varied trends, ending with moderate shares.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 33
2026/09/02 32
2026/09/03 29
2026/09/04 34
2026/09/05 30
2026/09/06 30
2026/09/07 35
2026/09/08 41
2026/09/09 33
2026/09/10 31
2026/09/11 32
2026/09/12 32
2026/09/13 33
2026/09/14 31
2026/09/15 32
2026/09/16 34
2026/09/17 37
2026/09/18 37
2026/09/19 44
2026/09/20 35
2026/09/21 38
2026/09/22 43
2026/09/23 41
2026/09/24 35
2026/09/25 34
2026/09/26 36
2026/09/27 36
2026/09/28 42
2026/09/29 35
2026/09/30 38

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September saw fluctuating advertiser numbers, peaking at 44 on the 19th. The month concluded with 38 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tombola.co.uk 5.36%
888ladies.com 0.42%
mrluck.com 0.27%
redcasino.com 0.26%
playojo.com 0.17%
doublebubblebingo.com -0.17%
virgingames.com -0.19%
666casino.com -0.22%
rosybingo.com -0.74%
galabingo.com -5.81%

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Tombola.co.uk surged with a 5.36% click share increase, while Galabingo.com plummeted by 5.81%. 888ladies.com rose by 0.42%, contrasting with Rosybingo.com’s 0.74% decline.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tombola.co.uk happytiger.co.uk galabingo.com heartbingo.co.uk rosybingo.com meccabingo.com 888ladies.com betvictor.com foxybingo.com grosvenorcasinos.com
2026/09/01 18.01% 9.19% 14.21% 10.16% 1.2% 16.57% 4.01% 3.22% 2.2% 4.2%
2026/09/02 14.18% 16.61% 14.04% 9.07% 3.45% 21.5% 0.72% 1.23% 1.16% 7.56%
2026/09/03 14.82% 15.98% 16.79% 6.55% 12.36% 14.57% 1.47% 0% 1.24% 0.4%
2026/09/04 14.16% 8.8% 17.86% 9.48% 12.09% 16.45% 4.25% 1.22% 0.77% 6.86%
2026/09/05 15.57% 10.27% 19.89% 9.83% 18.05% 4.68% 3.01% 0% 1.34% 7.85%
2026/09/06 16.11% 5.96% 18.7% 9.68% 18.33% 7.68% 3.83% 7.33% 0.38% 3.17%
2026/09/07 13.99% 15.98% 17.35% 9.68% 10.41% 8.56% 1.97% 1.07% 1.74% 9.22%
2026/09/08 17.52% 13.08% 9.6% 7.39% 14.33% 12.43% 5.34% 0.98% 2.49% 4.07%
2026/09/09 10.13% 17.09% 17.93% 11.12% 14.99% 2.27% 3.14% 1.99% 0.95% 10.5%
2026/09/10 20.17% 11.63% 10.06% 10.46% 18.55% 0.2% 0.15% 6.55% 1.09% 7.95%
2026/09/11 18.8% 9.89% 16.59% 12.37% 17.02% 5.58% 2.55% 2.33% 1.31% 2.75%
2026/09/12 13.76% 7.91% 16.12% 8.11% 16.69% 8.45% 3.19% 2.26% 0.68% 3%
2026/09/13 13.47% 5.29% 19.06% 6.14% 15.35% 4.44% 5.67% 3.81% 2.09% 8.04%
2026/09/14 15.99% 10.84% 13.62% 11.99% 18.66% 4.6% 2.45% 0% 3.57% 2.34%
2026/09/15 18.7% 9.96% 13.27% 7.87% 10.77% 3.94% 4.17% 3.72% 7.1% 3.72%
2026/09/16 16.41% 13.28% 9.23% 9.84% 8.2% 9.57% 0.28% 4.74% 1.91% 7.46%
2026/09/17 18.62% 10.12% 13.51% 10.79% 13.15% 1.21% 5.5% 3.35% 1.9% 0.07%
2026/09/18 20.03% 5.49% 7.17% 11.59% 13.43% 1.75% 16.72% 3.58% 1.4% 5.66%
2026/09/19 13.93% 7.28% 9.76% 9.4% 10.19% 7.17% 9.4% 1.95% 3.01% 7.94%
2026/09/20 15.35% 14.63% 8.93% 8.63% 4.34% 6.14% 3.19% 7.02% 0.11% 6.51%
2026/09/21 14.36% 15.19% 12.32% 9.69% 2.66% 11.48% 5.1% 0.02% 0.66% 2.62%
2026/09/22 12.29% 16.18% 24.5% 5.22% 5.39% 3.92% 5.12% 1.37% 0.74% 6.86%
2026/09/23 14.18% 11.76% 7.99% 15.19% 8.59% 2.9% 6.98% 4.01% 1.54% 6.06%
2026/09/24 19.22% 12.42% 11.33% 11.12% 8.31% 12% 1.36% 1.89% 3.27% 1.89%
2026/09/25 18.29% 13.11% 20.07% 9.15% 10.27% 0.82% 4.24% 0% 1.1% 4.01%
2026/09/26 22.66% 0.51% 8.7% 15.42% 20.03% 2.02% 5.92% 0% 2.96% 8.76%
2026/09/27 12.62% 2.54% 14.9% 11.13% 16.12% 10.43% 0.24% 5.45% 1.74% 11.01%
2026/09/28 13.22% 6.33% 13.04% 9.05% 14.66% 16.64% 0.08% 5.76% 2.53% 6.56%
2026/09/29 20.6% 11.06% 20.48% 10.73% 11.74% 9.61% 0.9% 4.59% 1.13% 2.35%
2026/09/30 19.62% 15.26% 15.22% 12.21% 9.89% 7.21% 3.25% 2.16% 1.14% 0%
  • tombola.co.uk
  • happytiger.co.uk
  • galabingo.com
  • heartbingo.co.uk
  • rosybingo.com
  • meccabingo.com
  • 888ladies.com
  • betvictor.com
  • foxybingo.com
  • grosvenorcasinos.com

Copyright © Adthena. All rights reserved.

In September 2026, Tombola.co.uk led with fluctuating impressions, peaking at 22.66% on the 26th. Happytiger.co.uk saw a dip mid-month, while Galabingo.com surged on the 22nd. Rosybingo.com and Meccabingo.com had varied performances, ending with lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo - Last month
  1. 1
    Get £30 Bonus + 100 Free Spins | Exclusive Slots Welcome Offer https://lp.betvictor.com › freespins-offer › play-safe

    Get £30 Bonus + 100 Spins on Gold Train If You Play £10. 18+ New Customers. T&Cs apply. Play Your Favourite Slot Games All at Your Fingertip...

  2. 2
    £40 Welcome Bonus With 100FS - Claim Bonus, Fast Withdrawals https://www.grosvenorcasinos.com

    Deposit £20 To Get £40 + 100 Free Spins Bonus. Keep It Fun. 18+. T&Cs Apply.

  3. 3
    Happy Tiger™ - Welcome Offer https://www.happytiger.co.uk

    Claim Your Welcome Bonus — 100% Bonus up to £100 at Happy Tiger Bingo | T&Cs apply. 18+. Play Safe. BeGambleAware.org

  4. 4
    Play £15 & Get 150 Free Spins | On Heart Bingo Big Bass Splash https://lp.heartbingo.co.uk › freespins-offer › play-safe

    Play £15 & Get 150 Spins on Heart Bingo Big Bass Splash. New Customers. 18+ T&Cs Apply

  5. 5
    tombola™ - Play and Win Today | New Players Get £10 Free https://www.tombola.co.uk › 18+_t&cs › play_safe

    Open For Fun And Get Your Free £10 Bonus. Deposit £10 & Play With £20. T&Cs Play Safe 18+ Over 18,000 Bingo Winners Every Day. Your Turn Today? Join UK's Biggest Online Bingo Now.

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In the competitive world of online gaming, BetVictor entices with a £30 bonus and 100 free spins, while Grosvenor Casinos offers a £40 bonus with fast withdrawals. Happy Tiger and Heart Bingo focus on generous spins, and Tombola highlights daily winners, creating a vibrant landscape of enticing offers.

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