UK Gambling & Gaming Bingo - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Bingo – UK

Google AI Overview visibility for Gambling & Gaming Bingo UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.7933715979
84.2066284021
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 7
93
7%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 0%
Navigational 18%
Seasonal 0%
Local 0%
Problem Solving 0%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tombola.co.uk 47.11
galabingo.com 37.92
heartbingo.co.uk 5.26
rosybingo.com 1.5
meccabingo.com 1.35
happytiger.co.uk 1.28
888ladies.com 0.94
foxybingo.com 0.73
playbingoplus.com 0.64
kongcasino.com 0.43
others 2.84
  • tombola.co.uk - 47.11%
  • galabingo.com - 37.92%
  • heartbingo.co.uk - 5.26%
  • rosybingo.com - 1.5%
  • meccabingo.com - 1.35%
  • happytiger.co.uk - 1.28%
  • 888ladies.com - 0.94%
  • foxybingo.com - 0.73%
  • playbingoplus.com - 0.64%
  • kongcasino.com - 0.43%
  • others - 2.84%

Copyright © Adthena. All rights reserved.

In the gambling & gaming PPC landscape, tombola.co.uk dominates with 47.11% click share, followed by galabingo.com at 37.92%. Heartbingo.co.uk holds 5.26%, while ‘others’ collectively capture 2.84%.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Share of Spend - Last Month
Date tombola.co.uk galabingo.com rosybingo.com heartbingo.co.uk meccabingo.com happytiger.co.uk 888ladies.com foxybingo.com best10bingosites.co.uk skyvegas.com
2026/10/01 28.06% 17.05% 7.43% 10.5% 1.15% 4.1% 4.74% 7.99% 1.19% 1.65%
2026/10/02 29.69% 14.13% 4.66% 5.82% 1.67% 3.42% 6.89% 2.11% 7.92% 0%
2026/10/03 20.68% 14.69% 5.63% 11.81% 3.49% 5.65% 7.49% 3.35% 5.73% 0%
2026/10/04 17.93% 14.93% 1.75% 13.63% 4.37% 7.08% 6.19% 3.21% 8.67% 0%
2026/10/05 10.98% 16.99% 7.01% 10.8% 0.51% 6.28% 1.86% 5.16% 10.92% 1.46%
2026/10/06 29.59% 17.48% 4.58% 9.29% 0.53% 8.44% 3.21% 8.09% 2.35% 1.27%
2026/10/07 20.62% 17.9% 8.69% 12.11% 3.19% 6.43% 1.86% 5.89% 7.74% 0%
2026/10/08 29.6% 18.72% 7.33% 10.38% 2.03% 7.03% 5.63% 4.93% 0.38% 2.65%
2026/10/09 28% 10.01% 7.31% 14.54% 0.59% 5.26% 3.4% 5.41% 6.38% 0%
2026/10/10 27.25% 11.22% 7.51% 12.03% 0% 5.17% 3.06% 6.81% 8.2% 0%
2026/10/11 21.39% 20.98% 2.59% 16.63% 3.18% 6.7% 0.48% 3.78% 4.52% 0%
2026/10/12 28.43% 18.22% 8.05% 10.79% 5.84% 5.01% 0.48% 3.09% 3.51% 2.76%
2026/10/13 29.1% 21.37% 7.29% 11.06% 3.3% 3.68% 1.71% 6.21% 1.69% 1.4%
2026/10/14 29.45% 19.28% 8.23% 9.35% 7.92% 7.54% 2.96% 2.07% 0% 0.01%
2026/10/15 31.32% 14.03% 5.8% 11.09% 9.72% 6.73% 1.02% 1.85% 0% 1.5%
2026/10/16 29.87% 12.84% 13.48% 10.54% 7.72% 2.83% 4.17% 1.22% 0% 2.87%
2026/10/17 29.67% 15.84% 10.59% 8.06% 6.07% 0.62% 5.92% 4.06% 0% 2.85%
2026/10/18 26.97% 16.01% 10.84% 7.1% 8.85% 8.32% 5.04% 4.26% 0% 2.87%
2026/10/19 29.75% 15.77% 8.56% 10.88% 5.14% 4.17% 6.22% 5.67% 0% 0%
2026/10/20 27.13% 19.73% 9.67% 9.13% 5.29% 2.17% 0.07% 4.1% 0% 1.29%
2026/10/21 35.25% 14.55% 10.72% 10.38% 3.52% 4.48% 2.89% 1.6% 0% 3.06%
2026/10/22 25.58% 21.46% 6.82% 9.81% 8.76% 4.49% 2.22% 1.36% 0% 4.07%
2026/10/23 33.52% 19.24% 9.19% 5.99% 4.59% 9.04% 1.58% 1.29% 0% 0.02%
2026/10/24 27.38% 19.4% 10.25% 8.28% 4.77% 11.81% 2.21% 2.9% 0% 0.02%
2026/10/25 27.07% 15.47% 5.75% 9.36% 4.96% 6.99% 3.49% 4.07% 0% 0%
2026/10/26 28.68% 24.38% 4.91% 9.2% 4.59% 11.24% 0.92% 1.75% 0% 5.07%
2026/10/27 28.39% 20.83% 4.95% 9.55% 5.41% 9.41% 2.12% 1.65% 0% 4.37%
2026/10/28 36.9% 19.67% 4.53% 4.11% 3.27% 4.91% 3.21% 2.58% 0% 2.38%
2026/10/29 30.97% 26.67% 5.91% 7.03% 2.99% 8.76% 2.23% 1.37% 0% 2.51%
2026/10/30 34.19% 26.27% 6.83% 9.15% 5.39% 2.07% 2.87% 1.92% 0% 1.75%
2026/10/31 31.58% 21.91% 13.96% 9.41% 3.45% 3.1% 2.2% 0.2% 0.02% 0%
  • tombola.co.uk
  • galabingo.com
  • rosybingo.com
  • heartbingo.co.uk
  • meccabingo.com
  • happytiger.co.uk
  • 888ladies.com
  • foxybingo.com
  • best10bingosites.co.uk
  • skyvegas.com

Copyright © Adthena. All rights reserved.

Tombola.co.uk dominated October, peaking at 36.90% on the 28th. Galabingo.com fluctuated, ending at 21.91%. Rosybingo.com saw a late surge, closing at 13.96%. Heartbingo.co.uk remained steady, finishing at 9.41%.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 36
2026/10/02 35
2026/10/03 37
2026/10/04 35
2026/10/05 35
2026/10/06 37
2026/10/07 34
2026/10/08 29
2026/10/09 31
2026/10/10 26
2026/10/11 27
2026/10/12 29
2026/10/13 33
2026/10/14 35
2026/10/15 27
2026/10/16 26
2026/10/17 30
2026/10/18 27
2026/10/19 29
2026/10/20 32
2026/10/21 29
2026/10/22 29
2026/10/23 25
2026/10/24 23
2026/10/25 31
2026/10/26 33
2026/10/27 32
2026/10/28 34
2026/10/29 23
2026/10/30 29
2026/10/31 28

Copyright © Adthena. All rights reserved.

October began with 36 advertisers, fluctuating throughout the month, peaking at 37, and dipping to 23. The month concluded with 28 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tombola.co.uk 1.92%
happytiger.co.uk 0.52%
playbingoplus.com 0.37%
meccabingo.com 0.32%
williamhill.com 0.16%
best10bingosites.co.uk -0.21%
mrluck.com -0.22%
666casino.com -0.23%
galabingo.com -0.39%
heartbingo.co.uk -2.01%

Copyright © Adthena. All rights reserved.

Tombola.co.uk surged with a 1.92 increase, while heartbingo.co.uk dropped by 2.01. Happytiger.co.uk and playbingoplus.com also saw positive gains.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date tombola.co.uk rosybingo.com galabingo.com meccabingo.com heartbingo.co.uk happytiger.co.uk playbingoplus.com 888ladies.com foxybingo.com betvictor.com
2026/10/01 22.37% 9.31% 21% 0.16% 8.94% 5.98% 0% 5.78% 7.69% 4.45%
2026/10/02 28.22% 3.46% 18.29% 6.36% 3.7% 5.48% 2.53% 7.74% 1.74% 0%
2026/10/03 18.32% 14.74% 16.7% 6.23% 11.27% 8.61% 0% 8.3% 0.87% 1.03%
2026/10/04 15.25% 2.47% 17.64% 11.41% 12.67% 7.41% 0% 6.72% 2.92% 1.98%
2026/10/05 9.31% 14.86% 21.55% 1.93% 9.86% 3.77% 1.86% 0.85% 1.46% 4.57%
2026/10/06 23.13% 3.84% 17.03% 1.96% 8.73% 6.91% 0% 12.39% 7.99% 4.6%
2026/10/07 16.63% 16.99% 21.78% 2.78% 9.92% 5.68% 3.8% 5.68% 1.24% 0.02%
2026/10/08 19.66% 9.52% 14.51% 2.58% 7.52% 12.52% 3.18% 11.62% 5.76% 1.97%
2026/10/09 25.81% 8.16% 12.7% 0.07% 15.31% 1.54% 0% 6.68% 8.69% 2.91%
2026/10/10 20.43% 8.88% 11.78% 0% 11.26% 7.72% 2.02% 6.4% 6.6% 0.07%
2026/10/11 16.22% 8.06% 18.93% 10.03% 11.62% 4.42% 0.29% 0.98% 5.26% 0.1%
2026/10/12 20.79% 8.59% 15.15% 13.93% 9.69% 5.22% 1.68% 1.74% 4.71% 4.17%
2026/10/13 19.79% 10.71% 16.1% 9.65% 8.5% 6.31% 1.66% 2.86% 7.64% 4.18%
2026/10/14 17.57% 8.44% 12.71% 20.2% 6.2% 11% 1.59% 7.04% 2.37% 2.09%
2026/10/15 18.36% 7.08% 8.96% 21.77% 9.43% 11.68% 4.64% 2.99% 1.33% 1.17%
2026/10/16 16.19% 16.81% 7.9% 15.28% 7.48% 3.64% 1.32% 9.89% 1.62% 1.69%
2026/10/17 16.75% 15.45% 11.21% 14.3% 5.65% 0.5% 2.85% 11.93% 4.45% 2.54%
2026/10/18 16.1% 13.69% 12.15% 16.47% 3.68% 11.08% 1.63% 12.24% 3.15% 0.98%
2026/10/19 16.84% 10.15% 13.34% 10.05% 8.13% 6.93% 4.75% 14% 4.36% 0.09%
2026/10/20 17.64% 11.37% 16.67% 10.29% 8.57% 2.84% 2.92% 0.11% 4.77% 6.34%
2026/10/21 24.71% 15.41% 11.11% 9.28% 8.22% 6.38% 3.71% 0.52% 2.76% 0.22%
2026/10/22 15.67% 6.34% 15.9% 20.77% 8.86% 6.76% 2.38% 0.34% 2.03% 7.12%
2026/10/23 19.59% 14.71% 13.09% 9.62% 6.6% 15.18% 4.74% 0.24% 0.63% 2.86%
2026/10/24 15.96% 13.27% 15.26% 11.06% 7.77% 19.03% 3.11% 0.35% 4.2% 2.82%
2026/10/25 17.21% 9.4% 15.36% 12.76% 7.58% 12.27% 2.27% 0.57% 4.08% 3.84%
2026/10/26 18.51% 6.61% 19.25% 11.94% 8.75% 18.23% 2.12% 0.15% 2.69% 3.65%
2026/10/27 17.87% 6.61% 19.84% 10.35% 8.29% 14.29% 3.31% 0.35% 2.26% 0.11%
2026/10/28 25.26% 6.67% 17.52% 9.93% 2.8% 8.3% 4.14% 0.57% 3.4% 0.11%
2026/10/29 21.2% 12.13% 23.13% 8.77% 4.32% 14.72% 5.24% 0.4% 1.1% 0.2%
2026/10/30 23.34% 12.46% 24.59% 13.32% 6.46% 2.93% 0.29% 0.49% 1.54% 0.03%
2026/10/31 21.66% 20.94% 20.74% 7.48% 6.48% 4.03% 2.89% 0.4% 0.31% 0.12%
  • tombola.co.uk
  • rosybingo.com
  • galabingo.com
  • meccabingo.com
  • heartbingo.co.uk
  • happytiger.co.uk
  • playbingoplus.com
  • 888ladies.com
  • foxybingo.com
  • betvictor.com

Copyright © Adthena. All rights reserved.

Tombola.co.uk led October with fluctuating impressions, peaking at 28.22% on the 2nd. Rosybingo.com surged to 20.94% on the 31st. Galabingo.com maintained strong presence, ending at 20.74%. Meccabingo.com peaked mid-month at 21.77%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo - Last month
  1. 1
    Get £30 Bonus + 100 Free Spins | Exclusive Slots Welcome Offer https://lp.betvictor.com › freespins-offer › play-safe

    Get £30 Bonus + 100 Spins on Gold Train If You Play £10. 18+ New Customers. T&Cs apply.

  2. 2
    100 Free Spins Welcome Offer - Get 100 Free Spins https://www.galabingo.com/

    Please Play Responsibly 18+ T&C's Apply - Play £10 on Any Slot & Get 100 Free Spins Bonus

  3. 3
    Happy Tiger™ - Welcome Offer https://www.happytiger.co.uk

    Get 100% Welcome Bonus — 100% Bonus up to £100 at Happy Tiger Bingo | T&Cs apply. 18+. Play Safe. BeGambleAware.org

  4. 4
    Play £15 & Get £40 Slots Bonus - Get 50 Extra Spins on Our App https://lp.heartbingo.co.uk › freespins-offer › play-safe

    Play £15 & Get £40 Bonus + 50 Big Bass Splash Spins on App. New Customers. 18+T&Cs Apply

  5. 5
    Switch To Mecca Bingo | Claim Your 50 Free Spins! https://www.meccabingo.com

    Mecca Bingo. Keep It Fun. Spend £5 & Claim Your 50 Free Spins On King Kong Cash!

Copyright © Adthena. All rights reserved.

In the vibrant world of online gaming, BetVictor entices with a £30 bonus and 100 spins, while Gala Bingo offers 100 free spins for a £10 play. Happy Tiger promises a 100% bonus up to £100, Heart Bingo lures with a £40 bonus and 50 spins, and Mecca Bingo captivates with 50 spins for a £5 spend.

Frequently Asked Questions

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.