UK Gambling & Gaming Bingo - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Bingo – UK

Google AI Overview visibility for Gambling & Gaming Bingo UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 1
99
<1%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 3
97
3%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 20%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
galabingo.com 42.12
tombola.co.uk 26.83
buzzbingo.com 7.18
888ladies.com 4.57
heartbingo.co.uk 3.43
happytiger.co.uk 2.71
meccabingo.com 2.5
winkbingo.com 2.01
bingo-offer.com 1.55
coral.co.uk 0.95
others 6.15
  • galabingo.com - 42.12%
  • tombola.co.uk - 26.83%
  • buzzbingo.com - 7.18%
  • 888ladies.com - 4.57%
  • heartbingo.co.uk - 3.43%
  • happytiger.co.uk - 2.71%
  • meccabingo.com - 2.5%
  • winkbingo.com - 2.01%
  • bingo-offer.com - 1.55%
  • coral.co.uk - 0.95%
  • others - 6.15%

Copyright © Adthena. All rights reserved.

In the bingo PPC landscape, Galabingo.com dominates with 42.12% click share, followed by Tombola.co.uk at 26.83%. Others collectively hold 6.15%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tombola.co.uk galabingo.com 888ladies.com meccabingo.com heartbingo.co.uk happytiger.co.uk foxybingo.com best10bingosites.co.uk winkbingo.com bingo-offer.com
2026/04/01 14.87% 13.62% 5.35% 5.11% 2.91% 6.8% 10.03% 4.12% 5.68% 4.06%
2026/04/02 4.65% 3.76% 8.44% 5.62% 6.92% 11.48% 9.18% 0.16% 7.43% 2.1%
2026/04/03 12.18% 10.8% 9.75% 1.92% 6.92% 7.42% 10.94% 1.42% 9.6% 5.08%
2026/04/04 13.63% 12.72% 11.18% 1.5% 4.72% 7.12% 2.94% 3.04% 11.81% 5.11%
2026/04/05 7.34% 11.14% 5.91% 3.2% 7.32% 7.23% 6.06% 4.9% 13.37% 4.18%
2026/04/06 16.82% 19.81% 12.3% 2.45% 4.38% 8.36% 5.13% 4.42% 4.86% 5.17%
2026/04/07 20.21% 10.92% 9.44% 0.17% 9.52% 10.61% 6.5% 1.29% 2.49% 7.38%
2026/04/08 17.02% 14.48% 12.89% 4.05% 5.91% 7.37% 5.81% 4.27% 2.34% 6.01%
2026/04/09 17.42% 10.3% 12.24% 6.89% 5.57% 7.39% 6.37% 5.35% 0.74% 3.72%
2026/04/10 18.72% 6.86% 16.56% 6.65% 4.2% 8.53% 5.12% 5.33% 1.69% 2.43%
2026/04/11 12.93% 14.67% 13.95% 9.73% 3.5% 7.83% 5.55% 4.77% 6.11% 2.02%
2026/04/12 15.45% 15.59% 13.03% 6.56% 3.98% 10.91% 4.07% 5.83% 4.84% 2.22%
2026/04/13 14.3% 15.29% 12.79% 1.49% 3.28% 14.1% 3.15% 5.15% 2.1% 3.28%
2026/04/14 17.84% 13.56% 15.15% 3.62% 4.04% 11.21% 1.91% 4.47% 2.18% 3.77%
2026/04/15 18.04% 9.17% 16.92% 8.8% 4.59% 7.08% 2.69% 4.42% 3.06% 5.38%
2026/04/16 15.54% 15.96% 5.24% 9.13% 1.09% 6.27% 3.19% 9.04% 6.48% 4.49%
2026/04/17 16.83% 14.01% 5.72% 10.51% 2.34% 7.96% 3.67% 7.67% 8.91% 3%
2026/04/18 12.96% 16.85% 4.37% 10.06% 2.7% 6.23% 5.17% 9.84% 6.9% 5.14%
2026/04/19 13.93% 17.11% 5.71% 10.92% 2.69% 8.02% 3.4% 11.31% 7.26% 1.3%
2026/04/20 17.77% 21.32% 9.28% 3.2% 3.19% 5.96% 1.81% 8.95% 9.92% 2.31%
2026/04/21 16.77% 15.49% 15.24% 8.29% 5.17% 6.86% 1.56% 2.02% 15.31% 4.13%
2026/04/22 12.99% 11.77% 8.25% 6.37% 5.19% 15.42% 1.51% 1.91% 14.58% 2.92%
2026/04/23 19.48% 24.45% 6.68% 11.65% 4.46% 8.49% 0.51% 2.16% 3.85% 4.69%
2026/04/24 6.99% 22.26% 5.81% 3.59% 11.51% 9.58% 2.57% 2.5% 8.63% 5.51%
2026/04/25 16.39% 12.38% 19.86% 3.79% 7% 4.19% 3.04% 3.99% 12.58% 3.34%
2026/04/26 16.91% 14.55% 19.49% 2.33% 6.9% 3.03% 1.88% 2.72% 6.28% 7.51%
2026/04/27 26.63% 12.38% 15.72% 3.99% 6.33% 4.34% 3.07% 2.95% 0.17% 3.04%
2026/04/28 29.39% 14.33% 15.13% 4.73% 6.27% 7.21% 3.2% 3.54% 0% 1.41%
2026/04/29 27.81% 16.13% 11.97% 5.57% 5.74% 12.16% 2.24% 2.25% 0% 1.86%
2026/04/30 25.08% 15.63% 11.48% 9.3% 5.35% 4.69% 2.76% 1.7% 0% 0%
  • tombola.co.uk
  • galabingo.com
  • 888ladies.com
  • meccabingo.com
  • heartbingo.co.uk
  • happytiger.co.uk
  • foxybingo.com
  • best10bingosites.co.uk
  • winkbingo.com
  • bingo-offer.com

Copyright © Adthena. All rights reserved.

April saw tombola.co.uk’s PPC spend soar, peaking at €29.39 on the 28th. Meanwhile, galabingo.com experienced a steady climb, reaching €24.45 on the 23rd. By month’s end, tombola.co.uk led the pack.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 31
2026/04/02 34
2026/04/03 33
2026/04/04 41
2026/04/05 40
2026/04/06 49
2026/04/07 41
2026/04/08 53
2026/04/09 44
2026/04/10 42
2026/04/11 46
2026/04/12 51
2026/04/13 52
2026/04/14 44
2026/04/15 47
2026/04/16 50
2026/04/17 48
2026/04/18 44
2026/04/19 45
2026/04/20 40
2026/04/21 33
2026/04/22 39
2026/04/23 39
2026/04/24 40
2026/04/25 36
2026/04/26 35
2026/04/27 41
2026/04/28 40
2026/04/29 37
2026/04/30 40

Copyright © Adthena. All rights reserved.

April began with 31 advertisers, peaking at 53 mid-month. A decline followed, ending with 40. The month showcased dynamic fluctuations, reflecting a competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tombola.co.uk 4.1%
galabingo.com 1.76%
winkbingo.com 0.81%
meccabingo.com 0.59%
kongcasino.com 0.27%
foxybingo.com -0.62%
happytiger.co.uk -0.75%
coral.co.uk -0.88%
buzzbingo.com -1.72%
888ladies.com -1.94%

Copyright © Adthena. All rights reserved.

Tombola.co.uk surged with a 4.10% click share increase, while 888ladies.com dropped by 1.94%. Galabingo.com rose 1.76%, contrasting buzzbingo.com’s 1.72% decline.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tombola.co.uk 888ladies.com meccabingo.com galabingo.com happytiger.co.uk heartbingo.co.uk buzzbingo.com foxybingo.com winkbingo.com bingo-offer.com
2026/04/01 4.68% 10.88% 7.15% 14.51% 9.62% 0.39% 1.27% 3.06% 4.01% 7.45%
2026/04/02 0.49% 11.15% 8.27% 6.8% 12.24% 2.38% 0.82% 3.34% 8.98% 3.8%
2026/04/03 10.41% 13.13% 2.53% 16.31% 5.91% 6.28% 0% 8.62% 7.73% 10.4%
2026/04/04 7.08% 12.62% 2.4% 13.46% 6.32% 5.96% 3.24% 0.98% 16.44% 7.91%
2026/04/05 3.83% 10.46% 6.13% 11.53% 7.2% 3.81% 3.25% 1.52% 15.22% 6.25%
2026/04/06 7.29% 13.8% 3.96% 22.19% 12.27% 2.65% 1.67% 5.43% 7.55% 9.69%
2026/04/07 13.25% 15.67% 0.02% 13.28% 14.02% 8.82% 3.19% 2.19% 1.31% 10.98%
2026/04/08 9.27% 18.61% 6.17% 14.35% 8.86% 7.68% 3.11% 4.51% 2.75% 9.06%
2026/04/09 10.22% 20.82% 12.09% 12.99% 8.68% 7.36% 4.51% 3.5% 0.46% 6.08%
2026/04/10 8.71% 26.93% 11.33% 8.54% 10.71% 4.55% 3.49% 1.32% 1.6% 3.87%
2026/04/11 6.55% 22.65% 13.03% 15.9% 8.97% 3.31% 2.15% 2.89% 7.4% 3.37%
2026/04/12 8.36% 21.36% 8.96% 19.25% 12.05% 4.01% 2.54% 1.05% 5.33% 3.28%
2026/04/13 10.1% 17.26% 1.88% 16.85% 15.89% 3.52% 3.12% 1.58% 2.75% 5.7%
2026/04/14 10.74% 23.11% 5.16% 14.91% 12.59% 3.2% 4.82% 1.47% 2.3% 5.24%
2026/04/15 11.65% 21.68% 12.64% 10.7% 7.44% 3.23% 3.94% 2.58% 3.81% 7.62%
2026/04/16 10.46% 9.4% 16.25% 20.32% 6.71% 2.28% 3.01% 4.08% 9.42% 7.35%
2026/04/17 9.51% 9.6% 18.02% 18.27% 11.32% 2.48% 3.34% 2.32% 11.74% 4.41%
2026/04/18 9.06% 6.68% 15.89% 18.84% 7.37% 2.58% 2.3% 2.14% 8.8% 8.36%
2026/04/19 7.81% 11.37% 18.64% 21.17% 7.99% 2.93% 2.17% 0.59% 11.18% 1.9%
2026/04/20 13.8% 14.98% 6.14% 21.94% 8.65% 2.67% 2.54% 1.35% 13.96% 3.74%
2026/04/21 10.95% 17.58% 13.64% 13.48% 7.84% 2.78% 1.24% 0.18% 17.47% 5.19%
2026/04/22 8.09% 8.74% 11.76% 10.33% 16.37% 3.5% 3.34% 1.56% 16.29% 3.44%
2026/04/23 13.12% 7.83% 20.28% 21.63% 8.74% 4.05% 2.13% 0.07% 5.34% 6.78%
2026/04/24 4.25% 8.81% 6.12% 21.98% 13.03% 9.03% 1.47% 2.49% 9.87% 6.84%
2026/04/25 10.88% 22.9% 7.26% 10.67% 4.51% 4.6% 3.51% 2.11% 16.86% 5.58%
2026/04/26 11.37% 24.44% 4.78% 12.74% 3.65% 6.71% 3.14% 0.16% 7.97% 8.42%
2026/04/27 17.48% 21.63% 6.3% 11.65% 4.16% 4.37% 2.32% 0.52% 0.12% 4.88%
2026/04/28 23.36% 17.94% 8.93% 13.55% 8.62% 6.6% 2.38% 0.69% 0% 2.47%
2026/04/29 18.48% 17.78% 9.32% 14.1% 14.05% 4.88% 2.47% 0.33% 0% 3.11%
2026/04/30 16.63% 16.09% 15.22% 13.75% 5.31% 5.17% 3.89% 0.27% 0% 0%
  • tombola.co.uk
  • 888ladies.com
  • meccabingo.com
  • galabingo.com
  • happytiger.co.uk
  • heartbingo.co.uk
  • buzzbingo.com
  • foxybingo.com
  • winkbingo.com
  • bingo-offer.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Tombola.co.uk surged late month, peaking at 23.36%. 888ladies.com led early, reaching 26.93%. Meccabingo.com fluctuated, ending at 15.22%. Galabingo.com maintained stability, closing at 13.75%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo - Last month
  1. 1
    50 Free Spins - Welcome Offer - Welcome Offer - £50 Bonus https://www.888ladies.com › welcome_offer › new_players

    New Players Deposit £10 & Get £50 Bingo Bonus or 50 Free Spins. 18+ T&Cs Apply. Play Safe.

  2. 2
    Mecca Bingo - £5 Free - No Deposit Required https://mecca.bingo-offer.com

    New Customers receive a £5 Free Bingo Bonus - No Deposit Required! 18+ T&Cs Apply

  3. 3
    Gala Bingo™ Online Slots https://www.galabingo.com/

    Welcome Bonus - GalaBingo™ — Please Play Responsibly 18+ T&C's Apply - Play £10 and Get 100 Free Spins Welcome Bonus

  4. 4
    Happy Tiger™ - Welcome Offer | 100% Welcome Bonus up to £100 https://www.happytiger.co.uk

    100% Bonus up to £100 at Happy Tiger Bingo | T&Cs apply. 18+. Play Safe. BeGambleAware.org

  5. 5
    100 Free Spins - Welcome Offer https://www.winkbingo.com

    Choose: 100 Spins or £30 Bingo — New Players Deposit £10, Play £30 Bingo Bonus or 100 Free Spins. 18+ T&Cs Apply. PlaySafe.

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In the competitive world of online bingo, 888ladies.com entices with a £50 bonus or 50 free spins for new players. Mecca Bingo offers a no-deposit-required £5 bonus, while Gala Bingo tempts with 100 free spins. Happy Tiger and Wink Bingo provide generous welcome bonuses, emphasizing player safety.

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