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UK Gambling & Gaming Bingo - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Bingo – UK

Google AI Overview visibility for Gambling & Gaming Bingo UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.32941337344
92.6705866266
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 7
93
7%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 0%
Navigational 8%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
galabingo.com 41.46
tombola.co.uk 37.03
heartbingo.co.uk 9.63
meccabingo.com 2.66
happytiger.co.uk 2.27
888ladies.com 1.6
bingo-offer.com 0.9
winkbingo.com 0.61
kittybingo.com 0.5
grosvenorcasinos.com 0.35
others 2.99
  • galabingo.com - 41.46%
  • tombola.co.uk - 37.03%
  • heartbingo.co.uk - 9.63%
  • meccabingo.com - 2.66%
  • happytiger.co.uk - 2.27%
  • 888ladies.com - 1.6%
  • bingo-offer.com - 0.9%
  • winkbingo.com - 0.61%
  • kittybingo.com - 0.5%
  • grosvenorcasinos.com - 0.35%
  • others - 2.99%

Copyright © Adthena. All rights reserved.

In the competitive bingo PPC landscape, Gala Bingo leads with 41.46% click share, followed by Tombola at 37.03%. Heart Bingo captures 9.63%, while ‘others’ collectively hold 2.99%.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date tombola.co.uk heartbingo.co.uk happytiger.co.uk galabingo.com foxybingo.com meccabingo.com top10bestonlinebingosites.co.uk best10bingosites.co.uk bingo-offer.com 888ladies.com
2026/08/01 25.9% 18.62% 7.47% 12.26% 1.85% 9.13% 5.28% 3.32% 1.67% 7.52%
2026/08/02 28.9% 17.68% 5.89% 15.24% 0.11% 9.11% 1.8% 2.75% 2.86% 8.75%
2026/08/03 26.1% 20.06% 7.93% 11.04% 0.04% 7.07% 5.03% 4.07% 2.21% 6.08%
2026/08/04 29.77% 17.07% 9% 11.98% 2.18% 7.18% 3.24% 2.42% 1.99% 4.01%
2026/08/05 27.33% 17.65% 11.77% 14.41% 0.38% 4.81% 3.28% 2.79% 1.2% 1.63%
2026/08/06 29.67% 20.45% 7.46% 12.6% 1.16% 5.16% 0.37% 4.02% 2.47% 6.85%
2026/08/07 23.89% 19.27% 9.07% 11.23% 0.36% 7.17% 0.52% 4.85% 1.79% 5.08%
2026/08/08 30.09% 21.64% 7.36% 15.13% 1.22% 8.15% 1.79% 2.64% 0.79% 0.59%
2026/08/09 31.11% 20.38% 6.56% 12.61% 0.39% 5.46% 1.5% 2.24% 5.3% 5.07%
2026/08/10 34.78% 18.78% 8.99% 14.77% 0.36% 2.17% 1.25% 1.05% 7.41% 2.59%
2026/08/11 28.28% 18.79% 4.48% 17.56% 0.56% 6.35% 2.53% 3.51% 3.17% 1.64%
2026/08/12 26.23% 19.32% 7.27% 11.3% 2.34% 7.95% 1.49% 2.9% 2.33% 4.57%
2026/08/13 24.61% 20.35% 8.28% 16.29% 0.92% 5.7% 1.59% 2.96% 2.51% 5.55%
2026/08/14 25.55% 21.74% 8.8% 15.15% 1.76% 3.04% 2.63% 4.61% 3.25% 3.72%
2026/08/15 25.71% 10.88% 5.21% 12.71% 0.36% 5.55% 8.54% 9.52% 6.15% 5.37%
2026/08/16 23.82% 15.68% 9.88% 10.5% 0.94% 5.55% 6.7% 5.19% 4.3% 7.31%
2026/08/17 19.76% 13.91% 10.57% 14.52% 0.8% 4.84% 3.93% 6.62% 9.15% 4.67%
2026/08/18 22.95% 17.19% 8.65% 12.02% 1.92% 4.41% 4.79% 4.82% 6.41% 4.54%
2026/08/19 19.75% 18.91% 7.35% 12.54% 1.25% 5.16% 5.33% 6.44% 3.09% 4.78%
2026/08/20 13.45% 14.64% 6.56% 10.15% 2.09% 6.07% 9.22% 10.29% 5.56% 4.25%
2026/08/21 21.1% 11.7% 5.57% 9.96% 3.06% 8.72% 8.67% 8.92% 2.2% 5.1%
2026/08/22 24.08% 12.09% 6.06% 12.35% 2.19% 11.01% 5.62% 5.54% 2.71% 3.35%
2026/08/23 21.27% 9.02% 6.26% 13.67% 4.03% 11.15% 6.67% 5.66% 2.53% 2.22%
2026/08/24 22.86% 10.85% 8.51% 16.27% 3.46% 7.02% 2.52% 3.27% 3.43% 0.71%
2026/08/25 20.07% 14.49% 5.87% 13.26% 5.25% 8.91% 4.56% 4.76% 2.19% 1.3%
2026/08/26 22.51% 14.64% 6.09% 12.18% 5.93% 10.5% 3.85% 3.55% 2.75% 4.75%
2026/08/27 24.89% 16.94% 3.17% 13.31% 5.04% 5.75% 4.31% 2.74% 2.5% 2.75%
2026/08/28 22.32% 12.98% 3.04% 9.93% 4.81% 7.5% 4.21% 6.33% 2.16% 4.56%
2026/08/29 15.26% 14.85% 4.96% 9.44% 5.72% 7.76% 8.59% 4.82% 1.38% 4.31%
2026/08/30 17.12% 14.74% 4.59% 9.53% 9.7% 1.82% 5.25% 3.8% 1.41% 3.74%
2026/08/31 24.46% 15.73% 6.63% 5.93% 5.61% 5.29% 5% 4.35% 1.17% 0.68%
  • tombola.co.uk
  • heartbingo.co.uk
  • happytiger.co.uk
  • galabingo.com
  • foxybingo.com
  • meccabingo.com
  • top10bestonlinebingosites.co.uk
  • best10bingosites.co.uk
  • bingo-offer.com
  • 888ladies.com

Copyright © Adthena. All rights reserved.

Tombola.co.uk led August with fluctuating spend, peaking at 34.78% on the 10th. Heartbingo.co.uk maintained a steady mid-range, while happytiger.co.uk saw modest activity. Galabingo.com and foxybingo.com showed varied trends, ending with lower shares.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 26
2026/08/02 32
2026/08/03 26
2026/08/04 29
2026/08/05 32
2026/08/06 37
2026/08/07 35
2026/08/08 33
2026/08/09 35
2026/08/10 28
2026/08/11 36
2026/08/12 34
2026/08/13 37
2026/08/14 29
2026/08/15 37
2026/08/16 31
2026/08/17 33
2026/08/18 38
2026/08/19 40
2026/08/20 42
2026/08/21 40
2026/08/22 39
2026/08/23 38
2026/08/24 38
2026/08/25 39
2026/08/26 35
2026/08/27 39
2026/08/28 39
2026/08/29 37
2026/08/30 35
2026/08/31 34

Copyright © Adthena. All rights reserved.

August saw a dynamic rise in distinct advertisers, peaking at 42 on the 20th. The month concluded with a slight dip, ending at 34.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
meccabingo.com 0.8%
kittybingo.com 0.61%
winkbingo.com 0.56%
foxybingo.com 0.3%
galabingo.com 0.29%
bingo-offer.com -0.27%
grosvenorcasinos.com -0.28%
heartbingo.co.uk -0.46%
happytiger.co.uk -1.12%
tombola.co.uk -1.46%

Copyright © Adthena. All rights reserved.

Meccabingo.com leads with a 0.80% click share rise, while tombola.co.uk drops by 1.46%.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tombola.co.uk meccabingo.com heartbingo.co.uk kittybingo.com happytiger.co.uk galabingo.com grosvenorcasinos.com 888ladies.com betvictor.com bingo-offer.com
2026/08/01 17.85% 16.26% 8.8% 0% 11.67% 17.48% 0.04% 15.05% 0.03% 4.84%
2026/08/02 18.52% 15.98% 9.05% 0% 9.07% 18.24% 0% 16.78% 0.05% 6.17%
2026/08/03 19.31% 14.32% 9.34% 0% 13.55% 14.93% 2.23% 11.78% 0% 4.43%
2026/08/04 19.49% 10.61% 10.86% 0% 14.17% 17.41% 5.49% 9.79% 0.03% 2.27%
2026/08/05 19.62% 11.1% 9.92% 0.1% 21.44% 18.88% 2.98% 1.96% 0.04% 2%
2026/08/06 18.34% 11.18% 11.59% 0.05% 11.75% 16.51% 2.36% 13.92% 0.06% 3.85%
2026/08/07 13.61% 13.91% 9.97% 3.51% 15.28% 13.28% 7.57% 9.97% 0.03% 4.45%
2026/08/08 19.34% 15.96% 12.09% 3.88% 13.33% 21.13% 1.98% 1.91% 1.97% 0.71%
2026/08/09 20.99% 13.41% 11.59% 0.04% 11.26% 16.45% 0.98% 7.92% 2.22% 8.98%
2026/08/10 22.8% 4.67% 10.62% 0.49% 16.62% 20.29% 2.76% 4.27% 1.93% 10.63%
2026/08/11 17.57% 13.35% 10.77% 2.97% 6.91% 21.57% 7.61% 3.64% 1.57% 4.1%
2026/08/12 14.26% 15.71% 10.71% 1.45% 13.16% 12.1% 7.31% 10.12% 2.34% 4.28%
2026/08/13 13.61% 13.55% 12.58% 0% 14.03% 20.64% 1.5% 10.59% 1.46% 3.33%
2026/08/14 14.3% 8.12% 14.57% 1.64% 15.98% 17.08% 4.86% 8.03% 0.96% 4.78%
2026/08/15 15.52% 10.96% 8.23% 0.2% 9.05% 15.24% 3.15% 13.27% 3.02% 10.95%
2026/08/16 14.46% 12.8% 11.66% 1.63% 16.22% 12.61% 0.11% 13.2% 1.55% 7.69%
2026/08/17 11.67% 10.14% 9.7% 3.31% 16.48% 17.66% 1.79% 8.62% 0% 12.82%
2026/08/18 16.3% 11.96% 8.91% 1.73% 15.06% 14.52% 3.5% 10.63% 0.11% 10.45%
2026/08/19 14.96% 11.26% 12.46% 1.76% 13.82% 16.27% 4.23% 9.72% 1.68% 5.66%
2026/08/20 11.94% 11.77% 9.95% 1.82% 9.32% 15.94% 3.46% 10.52% 1.48% 7.7%
2026/08/21 17.23% 18.12% 8.11% 0.16% 7.75% 14.32% 2.1% 11.4% 2.7% 4.21%
2026/08/22 15.82% 22.5% 8.38% 3.68% 12.23% 15.51% 0.21% 6.85% 0.12% 4.24%
2026/08/23 14.31% 22.54% 5.79% 3.3% 7.81% 17.11% 1.35% 5.76% 5.2% 4.88%
2026/08/24 15.39% 12.62% 7.52% 4.56% 12.41% 21.92% 2.62% 3.38% 3.39% 3.66%
2026/08/25 15.43% 18.53% 8.38% 4.98% 6.4% 18.4% 0.7% 2.81% 5.6% 3.25%
2026/08/26 14.97% 25.06% 8.12% 1.82% 8.21% 16.31% 0.13% 5.19% 1.41% 5.46%
2026/08/27 18.07% 16.73% 10.26% 1.43% 1.29% 17.74% 0.6% 4.8% 4.14% 3.08%
2026/08/28 16.7% 19.93% 7.6% 9.22% 2.9% 15.35% 1.6% 6.58% 0.72% 2.5%
2026/08/29 11.75% 19.46% 7.57% 9.55% 5.87% 13.28% 1.02% 9.85% 1.02% 1.77%
2026/08/30 12.44% 8.41% 9.16% 10.56% 6.74% 14.15% 0.91% 7.56% 2.09% 0.24%
2026/08/31 17.24% 15.7% 10.37% 10.23% 9.71% 8.75% 2.43% 2.3% 1.9% 0.2%
  • tombola.co.uk
  • meccabingo.com
  • heartbingo.co.uk
  • kittybingo.com
  • happytiger.co.uk
  • galabingo.com
  • grosvenorcasinos.com
  • 888ladies.com
  • betvictor.com
  • bingo-offer.com

Copyright © Adthena. All rights reserved.

In August 2026, Tombola.co.uk’s impression share fluctuated, peaking at 22.80% on the 10th, then stabilizing at 17.24% by month’s end. Meccabingo.com saw a significant rise, reaching 25.06% on the 26th, before closing at 15.70%. Heartbingo.co.uk maintained a steady presence, ending at 10.37%. Kittybingo.com experienced a late surge, finishing at 10.23%. Happytiger.co.uk’s share varied, concluding at 9.71%. Galabingo.com had a strong start, but dropped to 8.75% by the 31st. Grosvenorcasinos.com remained low, ending at 2.43%. 888ladies.com fluctuated, closing at 2.30%. Betvictor.com showed minor changes, finishing at 1.90%. Bingo-offer.com declined throughout, ending at 0.20%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo - Last month
  1. 1
    50 Free Spins - Welcome Offer - Welcome Offer - 50 Free Spins https://888ladies.com › welcome_offer › new_players

    New Players Deposit £10 & Get £50 Bingo Bonus or 50 Free Spins. 18+ T&Cs Apply. Play Safe.

  2. 2
    Mecca Bingo - £5 Free - No Deposit Required https://mecca.bingo-offer.com

    New Customers receive a £5 Free Bingo Bonus - No Deposit Required! 18+ T&Cs Apply

  3. 3
    Happy Tiger™ - Welcome Offer https://www.happytiger.co.uk

    Happy Tiger™ Online Casino — 100% Bonus up to £100 at Happy Tiger Bingo | T&Cs apply. 18+. Play Safe. BeGambleAware.org

  4. 4
    Play £10 & Get 100 Free Spins | Or 150 Free Spins On Our App https://lp.heartbingo.co.uk › freespins-offer › play-safe

    Get 100 Spins via Web or 150 Spins via App on Double Bubble. New Customers.18+ T&Cs Apply

  5. 5
    tombola™ - Play and Win Today | New Players Get £10 Free https://www.tombola.co.uk › 18+_t&cs › play_safe

    Open For Fun And Get Your Free £10 Bonus. Deposit £10 & Play With £20. T&Cs Play Safe 18+ Over 18,000 Bingo Winners Every Day. Your Turn Today? Join UK's Biggest Online Bingo Now.

Copyright © Adthena. All rights reserved.

In the competitive world of online bingo, enticing offers are key. 888ladies.com lures new players with a £50 bonus or 50 free spins. Mecca Bingo tempts with a £5 no-deposit bonus. Happy Tiger™ offers a 100% bonus up to £100. Heart Bingo entices with up to 150 free spins, while tombola™ promises a £10 free bonus and boasts over 18,000 daily winners. Each ad uniquely targets new players, emphasizing bonuses and free spins.

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