UK Gambling & Gaming Bingo - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Bingo – UK

Google AI Overview visibility for Gambling & Gaming Bingo UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 1.4950166113
98.5049833887
1%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 1
99
1%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 14%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
galabingo.com 36.1
tombola.co.uk 33.79
buzzbingo.com 9.56
heartbingo.co.uk 5.79
happytiger.co.uk 3.21
888ladies.com 2.43
meccabingo.com 2.03
clovercasino.com 0.78
winkbingo.com 0.77
grosvenorcasinos.com 0.64
others 4.9
  • galabingo.com - 36.1%
  • tombola.co.uk - 33.79%
  • buzzbingo.com - 9.56%
  • heartbingo.co.uk - 5.79%
  • happytiger.co.uk - 3.21%
  • 888ladies.com - 2.43%
  • meccabingo.com - 2.03%
  • clovercasino.com - 0.78%
  • winkbingo.com - 0.77%
  • grosvenorcasinos.com - 0.64%
  • others - 4.9%

Copyright © Adthena. All rights reserved.

In the competitive bingo PPC landscape, Gala Bingo leads with 36.1% click share, closely followed by Tombola at 33.79%. Buzz Bingo captures 9.56%, while Heart Bingo holds 5.79%. Others collectively account for 4.9%.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date galabingo.com tombola.co.uk heartbingo.co.uk best10bingosites.co.uk playright.co.uk 888ladies.com happytiger.co.uk buzzbingo.com top10bestonlinebingosites.co.uk meccabingo.com
2026/05/01 17.71% 25.87% 2.76% 3.5% 0.95% 10.93% 8.12% 3.44% 1.33% 9.48%
2026/05/02 10.32% 27.99% 3.96% 5.23% 1.68% 12.43% 6.8% 3.13% 1.17% 10.32%
2026/05/03 9.95% 23.57% 3.93% 6.07% 0.96% 9.12% 12.62% 2.08% 3.84% 6.65%
2026/05/04 15.29% 34.8% 3.09% 2.74% 0.85% 10.3% 6.8% 1.39% 3.7% 2.46%
2026/05/05 17.01% 34.48% 7.73% 6.59% 2.62% 7.73% 7.13% 1.65% 4.83% 1.43%
2026/05/06 17.41% 27.86% 8.66% 4.73% 1.76% 4.98% 6.22% 4.63% 3.93% 5%
2026/05/07 16.3% 25.36% 6.72% 3.05% 1.25% 6.27% 6.04% 5.39% 2.04% 8.81%
2026/05/08 20.05% 26.63% 3.13% 2.63% 1.37% 9.42% 8.08% 4.21% 1.04% 8.13%
2026/05/09 18.76% 29.47% 5.8% 5.5% 3.55% 6.32% 4.04% 0.68% 2.42% 2.44%
2026/05/10 11.81% 30.34% 7.36% 5.07% 1.66% 6.54% 7.73% 1.49% 1.58% 2.29%
2026/05/11 21.2% 28.51% 8.86% 4.73% 0.89% 1.2% 5.35% 1.53% 3.05% 3.33%
2026/05/12 13.21% 22.56% 9.46% 5.6% 3.33% 2.66% 5.85% 2.39% 2.35% 11.36%
2026/05/13 13.57% 16.64% 10.06% 6.18% 1.31% 4.4% 6.89% 2.87% 2.5% 11.13%
2026/05/14 14.17% 15.95% 7.1% 9.5% 3.16% 9.36% 3.61% 3.91% 4.36% 11.89%
2026/05/15 20.01% 26.57% 3.13% 2.62% 1.37% 9.4% 8.06% 4.2% 1.03% 8.11%
2026/05/16 13.38% 13.31% 9.7% 12.24% 3.7% 6.02% 5.38% 6.79% 4.25% 8.5%
2026/05/17 14.67% 11.16% 8.24% 10.14% 3.91% 5.19% 8.62% 4.09% 5.5% 4.98%
2026/05/18 15.57% 19.7% 6.72% 9.76% 4.03% 1.06% 12.47% 3.08% 3.8% 3.76%
2026/05/19 13.25% 23.14% 6.66% 7.81% 4.47% 6.77% 17.07% 3.95% 2.31% 1.07%
2026/05/20 22.5% 22.85% 8.27% 3.28% 1.97% 2.54% 11.36% 4.23% 2.03% 3.98%
2026/05/21 11.11% 20.25% 6.57% 3.04% 2.61% 3.95% 21.73% 4.29% 1.83% 4.7%
2026/05/22 18.41% 13.34% 8.38% 1.96% 2.22% 7.94% 13.12% 6.05% 3.25% 3.03%
2026/05/23 9.72% 16.47% 13.96% 5.87% 5.32% 6.3% 10% 4.65% 4.7% 4.24%
2026/05/24 14.53% 12.88% 11.08% 6.56% 4.4% 5.43% 8.9% 4.9% 2.79% 4.59%
2026/05/25 12.74% 14.96% 10.94% 6.83% 5.36% 4.84% 12.98% 5.33% 2.57% 2.37%
2026/05/26 11.32% 14.45% 14.61% 5.8% 5.33% 6.34% 9.96% 2.94% 3.7% 4.46%
2026/05/27 13.32% 11.42% 15.45% 4.44% 6.71% 1.98% 6.11% 3.71% 4.28% 10.2%
2026/05/28 14.72% 21.5% 14.21% 3.57% 3.37% 4.85% 7.93% 4.55% 2.7% 6.69%
2026/05/29 7.45% 18.29% 14.93% 4.35% 4.85% 4.2% 6.33% 5.24% 3.57% 11.61%
2026/05/30 6.97% 16.88% 12.59% 3.92% 8.55% 4.41% 4.63% 3.94% 4.62% 3.57%
2026/05/31 14.99% 14.43% 9.15% 7.77% 6.08% 5.68% 4.99% 3.83% 3.74% 3.31%
  • galabingo.com
  • tombola.co.uk
  • heartbingo.co.uk
  • best10bingosites.co.uk
  • playright.co.uk
  • 888ladies.com
  • happytiger.co.uk
  • buzzbingo.com
  • top10bestonlinebingosites.co.uk
  • meccabingo.com

Copyright © Adthena. All rights reserved.

In May 2026, Tombola.co.uk led with a peak spend share of 34.80% on May 4th. Galabingo.com fluctuated, peaking at 22.50% on May 20th. Heartbingo.co.uk saw a steady rise, reaching 15.45% on May 27th. The month concluded with Tombola.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 36
2026/05/02 37
2026/05/03 37
2026/05/04 37
2026/05/05 32
2026/05/06 30
2026/05/07 37
2026/05/08 34
2026/05/09 40
2026/05/10 37
2026/05/11 41
2026/05/12 38
2026/05/13 37
2026/05/14 34
2026/05/15 34
2026/05/16 35
2026/05/17 37
2026/05/18 34
2026/05/19 33
2026/05/20 34
2026/05/21 36
2026/05/22 36
2026/05/23 35
2026/05/24 34
2026/05/25 37
2026/05/26 35
2026/05/27 33
2026/05/28 31
2026/05/29 32
2026/05/30 42
2026/05/31 36

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In May 2026, advertiser numbers fluctuated, peaking at 42 on May 30. The month concluded with 36 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
buzzbingo.com 3.58%
heartbingo.co.uk 3.45%
happytiger.co.uk 1.75%
winkbingo.com 1.3%
grosvenorcasinos.com 0.35%
betvictor.com -0.38%
meccabingo.com -0.53%
888ladies.com -0.57%
galabingo.com -1.96%
tombola.co.uk -5.85%

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Buzzbingo.com and heartbingo.co.uk surged with click share increases of 3.58% and 3.45%, respectively. Conversely, tombola.co.uk faced a significant decline of 5.85%.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date galabingo.com tombola.co.uk winkbingo.com 888ladies.com heartbingo.co.uk happytiger.co.uk meccabingo.com bingo-offer.com buzzbingo.com grosvenorcasinos.com
2026/05/01 14.29% 18.65% 0% 17.7% 3.53% 11.34% 13.16% 7.2% 2.96% 2.16%
2026/05/02 10.62% 16.36% 0% 19.93% 3.49% 9.1% 15.05% 0.06% 2.9% 4.57%
2026/05/03 11.03% 15.28% 0% 15.75% 3.87% 13.73% 10.84% 1.39% 2.04% 2.88%
2026/05/04 15.35% 26.16% 0% 16.64% 3.52% 8.73% 4.6% 5.76% 1.38% 0.15%
2026/05/05 18.23% 25.28% 0% 14.98% 9.98% 13.59% 2.05% 1.99% 1.8% 0.09%
2026/05/06 15.94% 19.87% 0% 7.18% 7.56% 10.38% 8.48% 4.81% 4.32% 2.42%
2026/05/07 13.28% 19.26% 0% 10.05% 6.01% 8.53% 13.31% 0% 4.87% 3.12%
2026/05/08 15.68% 19.84% 0% 15.38% 3.58% 11.31% 11.07% 5.31% 3.66% 3.56%
2026/05/09 17.1% 23.35% 0% 9.26% 9.34% 6.76% 2.92% 3.95% 0.63% 4.56%
2026/05/10 8.97% 25.94% 0% 8.73% 9.15% 11.19% 3.05% 7.22% 1.35% 4.99%
2026/05/11 18.81% 22.45% 1.69% 1.96% 6.99% 9.33% 5.19% 1.75% 1.53% 8.56%
2026/05/12 15.75% 16.15% 3.67% 3.39% 8.85% 8.02% 16.04% 1.19% 2.35% 0.46%
2026/05/13 12.82% 11.72% 0.02% 6.45% 9.98% 10.34% 16.09% 4.42% 2.65% 5.12%
2026/05/14 12.51% 11.5% 2.42% 14.44% 8.19% 5.65% 18.01% 0.03% 3.52% 4.17%
2026/05/15 15.68% 19.84% 0% 15.38% 3.58% 11.31% 11.07% 5.31% 3.66% 3.56%
2026/05/16 15.07% 11.4% 0.7% 10.38% 8.62% 7.82% 12.82% 0.75% 7.42% 0.05%
2026/05/17 17.59% 7.83% 0.64% 9.4% 9.19% 14.73% 8.5% 1.42% 4.05% 0.4%
2026/05/18 14.63% 17.04% 4.81% 1.62% 6.86% 21.62% 6.55% 2.89% 3.15% 6.64%
2026/05/19 12.02% 17.11% 0.73% 9.87% 6.11% 27.96% 2.12% 0.05% 3.75% 2.83%
2026/05/20 20.75% 16.98% 0% 3.08% 8.04% 17.96% 5.22% 1.4% 3.81% 5.45%
2026/05/21 8.95% 11.84% 2.28% 4.89% 5.19% 29.6% 6.36% 1.5% 3.27% 4.63%
2026/05/22 15.27% 8.39% 7.46% 10.61% 8.36% 19.27% 5.17% 2.43% 5.14% 3%
2026/05/23 10.4% 12.09% 0.19% 10.2% 13.81% 17.11% 6.04% 1.14% 4.69% 7.62%
2026/05/24 14.36% 9.05% 11.15% 8.8% 12.47% 12.82% 7.29% 1.19% 5.18% 4.71%
2026/05/25 12.1% 12.21% 2.07% 7.37% 10.97% 18.7% 3.09% 1.64% 5.43% 8.14%
2026/05/26 10.96% 11.12% 9.82% 9.78% 11.38% 16.09% 5.99% 1.29% 2.93% 6.86%
2026/05/27 14.49% 10.15% 9.91% 2.98% 14.26% 9.02% 14.86% 1.51% 4.07% 6.06%
2026/05/28 13.28% 18.59% 2.74% 9.22% 12.9% 11.03% 9.66% 1.06% 4.71% 5.27%
2026/05/29 7.96% 14.49% 7.24% 6.2% 14.04% 9.6% 16.13% 0.08% 5.44% 8.03%
2026/05/30 8.9% 14.12% 7.38% 8.91% 12.6% 6.31% 4.34% 4.13% 4.4% 3.89%
2026/05/31 15.9% 12.75% 10.55% 10.01% 9.66% 7.38% 5.92% 4.98% 4.52% 4.5%
  • galabingo.com
  • tombola.co.uk
  • winkbingo.com
  • 888ladies.com
  • heartbingo.co.uk
  • happytiger.co.uk
  • meccabingo.com
  • bingo-offer.com
  • buzzbingo.com
  • grosvenorcasinos.com

Copyright © Adthena. All rights reserved.

In May 2026, Tombola.co.uk led with fluctuating impressions, peaking early. GalaBingo.com showed consistent mid-month strength. WinkBingo.com and 888Ladies.com had sporadic spikes. HappyTiger.co.uk surged late, while others remained steady.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo - Last month
  1. 1
    Mecca Bingo - £5 Free | No Deposit Required https://mecca.bingo-offer.com

    New Customers receive a £5 Free Bingo Bonus - No Deposit Required! 18+ T&Cs Apply

  2. 2
    Happy Tiger™ - Welcome Offer | Get 100% Welcome Bonus https://www.happytiger.co.uk

    100% Bonus up to £100 at Happy Tiger Bingo | T&Cs apply. 18+. Play Safe. BeGambleAware.org

  3. 3
    Wager £10 & Get 100 Free Spins - Play Double Bubble https://lp.heartbingo.co.uk › freespins-offer › play-safe

    Play £10 & Get 100 Free Spins on Double Bubble. New Customers Only. 18+ T&Cs Apply. Join Heart Bingo For Great Rewards. Slot Games, Online Bingo & More...

  4. 4
    Play Online Bingo Games | Spend £10 & Get 50 Free Spins https://www.meccabingo.com

    Keep It Fun. Spend £10 & Get £40 Bingo Bonus OR £20 Slots Bonus +50 Free Spins! T&Cs Apply

  5. 5
    tombola™ - Play and Win Today | New Players Get £10 Bonus https://www.tombola.co.uk › 18+_t&cs › play_safe

    Open For Fun And Get Your Free £10 Bonus. Deposit £10 & Play With £20. T&Cs Play Safe 18+

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In the competitive bingo landscape, Mecca Bingo entices with a £5 free offer, no deposit needed, while Happy Tiger lures players with a 100% bonus up to £100. Heart Bingo offers 100 free spins for a £10 wager, and tombola™ provides a £10 bonus for new players.

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