UK Gambling & Gaming Bingo - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
meccabingo.com	32.74
tombola.co.uk	22.17
galabingo.com	9.82
foxybingo.com	8.38
sunbingo.co.uk	5.19
heartbingo.co.uk	3.49
buzzbingo.com	2.63
dottybingo.com	1.66
playojo.com	1.4
happytiger.co.uk	1.23
others	11.29

In the PPC landscape, Mecca Bingo leads with 32.74% click share, followed by Tombola at 22.17%. Others collectively hold 11.29%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	buzzbingo.com	tombola.co.uk	dottybingo.com	heartbingo.co.uk	jackpotjoy.com	meccabingo.com	happytiger.co.uk	foxybingo.com	galabingo.com	playojo.com
2025/03/01	0.52%	33.98%	4.98%	0.52%	6.33%	20.14%	5.15%	6.87%	0%	2.16%
2025/03/02	0.14%	31.5%	7.59%	0.06%	1.6%	36.05%	1.16%	4.16%	0%	2.31%
2025/03/03	5.6%	12.97%	5.65%	10.31%	3.69%	8.58%	6.26%	3.63%	6.29%	2.26%
2025/03/04	5.36%	9.96%	4.1%	2.89%	2.1%	18.78%	6.11%	5.52%	9.31%	4.65%
2025/03/05	0.01%	0%	12.88%	0%	0.01%	0.06%	12.07%	12.48%	18.64%	0.06%
2025/03/06	0.01%	52.62%	0%	0.47%	4.97%	5.27%	4.84%	0%	6.68%	0.23%
2025/03/07	0.12%	0%	0%	7.07%	5.55%	1.81%	5.48%	0%	1.31%	12.92%
2025/03/08	0.16%	0%	0%	9.34%	0.08%	30.44%	0.34%	0%	1.73%	0.56%
2025/03/09	0.29%	0%	0%	0.07%	20.53%	1.5%	0.62%	0%	3.11%	1%
2025/03/10	0.07%	0%	0%	4.04%	5.29%	14.25%	6.38%	0%	0.75%	2.61%
2025/03/11	0.04%	0%	0%	15.68%	3.19%	6.23%	5.19%	0%	0.79%	1.47%
2025/03/12	0%	0%	0%	12.41%	1.94%	26.45%	0%	0%	0%	0%
2025/03/13	0%	0%	0%	10.4%	4.88%	11.03%	0%	0%	0%	0%
2025/03/14	0%	0%	0%	5.05%	0%	0%	2.18%	2.12%	0%	0%
2025/03/15	0%	0%	0%	0%	0%	0%	10.55%	0%	0%	0%
2025/03/16	0%	0%	0%	0%	0%	37.76%	0%	0%	0%	0%
2025/03/17	0%	0%	0%	8.13%	2.45%	0%	2.37%	0%	0%	0%
2025/03/19	0%	0%	0%	0%	1.78%	3.13%	0%	0%	0%	0.99%
2025/03/22	0%	0%	0%	48.52%	0%	51.48%	0%	0%	0%	0%
2025/03/24	0%	0%	0%	0%	0%	7.38%	0%	0%	0%	0%
2025/03/25	0%	0%	0%	0%	0%	5.51%	0%	0%	0%	0%
2025/03/26	0%	0%	0%	18.62%	0%	0%	0%	0%	0%	0%
2025/03/28	0%	0%	0%	0.84%	2.29%	2.47%	0%	0%	0%	0.22%
2025/03/29	0%	0%	0%	4.99%	0%	0%	0%	0%	0%	0%
2025/03/30	0%	0%	0%	11.75%	8.42%	3.16%	0%	0%	0%	0%
2025/03/31	90.89%	0%	0%	0%	0%	0%	0%	0%	0%	0%

In March 2025, BuzzBingo’s spend share fluctuated dramatically, peaking at 90.89% on the 31st. Tombola and MeccaBingo showed strong early month performances, while HeartBingo surged mid-month. The month concluded with BuzzBingo’s dominance.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	28
2025/03/02	27
2025/03/03	68
2025/03/04	72
2025/03/05	43
2025/03/06	42
2025/03/07	40
2025/03/08	43
2025/03/09	35
2025/03/10	45
2025/03/11	35
2025/03/12	10
2025/03/13	7
2025/03/14	13
2025/03/15	9
2025/03/16	6
2025/03/17	13
2025/03/18	1
2025/03/19	8
2025/03/20	1
2025/03/22	2
2025/03/23	3
2025/03/24	6
2025/03/25	3
2025/03/26	6
2025/03/27	6
2025/03/28	16
2025/03/29	7
2025/03/30	11
2025/03/31	6

March began with 28 advertisers, peaking at 72 on the 4th. A decline followed, reaching a low of 1 on the 18th. The month concluded with 6 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
buzzbingo.com	22.12%
winkbingo.com	10.31%
mrluck.com	9.9%
ivycasino.com	9.47%
kongcasino.com	8.41%
heartbingo.co.uk	-1.95%
foxybingo.com	-8.93%
galabingo.com	-14.34%
tombola.co.uk	-15.91%
meccabingo.com	-27.57%

Buzzbingo.com surged with a 22.12% click share increase, while meccabingo.com plummeted by 27.57%.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	jackpotjoy.com	bingo-offer.com	meccabingo.com	tombola.co.uk	rainbowrichescasino.com	happytiger.co.uk	dottybingo.com	playojo.com	galabingo.com	coral.co.uk
2025/03/01	10.69%	3.65%	16.06%	11.7%	1.67%	7.88%	10.77%	10.99%	0%	7.99%
2025/03/02	3.13%	4.95%	28.04%	11.55%	0.08%	1.5%	14.72%	13.39%	0%	10.07%
2025/03/03	5.82%	4.15%	12.35%	9.47%	6.13%	9.45%	8.73%	6.02%	4.9%	0.89%
2025/03/04	3.52%	3.88%	19.83%	5.48%	3.77%	5.72%	5.66%	10.91%	7.33%	4.23%
2025/03/05	0.01%	0.05%	0.1%	0%	1.63%	7.98%	3.56%	0.14%	3.63%	0%
2025/03/06	12.69%	12.58%	5.99%	24.07%	0.33%	13.44%	0%	0.42%	12.04%	0%
2025/03/07	8.53%	0.37%	4.89%	0%	0%	13.29%	0%	13.07%	0.12%	0.01%
2025/03/08	0.03%	0.18%	17.14%	0%	0%	0.19%	0%	5.98%	0.17%	0.01%
2025/03/09	2.58%	0.08%	0.16%	0%	0%	0.09%	0%	0.18%	0.08%	0%
2025/03/10	3.38%	0.11%	11.09%	0%	7.48%	11.71%	0%	4.49%	0.1%	0.01%
2025/03/11	11.13%	0.11%	4.8%	0%	15.65%	4.64%	0%	0.4%	0.11%	0%
2025/03/12	5.56%	0%	22.78%	0%	10.12%	0%	0%	0%	0%	0%
2025/03/13	11.83%	0%	9.68%	0%	0%	0%	0%	0%	0%	0%
2025/03/14	0%	0%	0%	0%	4.37%	2.4%	0%	0%	0%	0%
2025/03/15	0%	0%	0%	0%	10.34%	10.34%	0%	0%	0%	0%
2025/03/16	0%	0%	10.98%	0%	0%	0%	0%	0%	0%	0%
2025/03/17	5.6%	0%	0%	0%	15.79%	5.6%	0%	0%	0%	0%
2025/03/19	0.87%	0%	0.87%	0%	0%	0%	0%	0.87%	0%	0%
2025/03/22	0%	0%	50%	0%	0%	0%	0%	0%	0%	0%
2025/03/24	0%	0%	10.33%	0%	0%	0%	0%	0%	0%	0%
2025/03/25	0%	0%	1.38%	0%	0%	0%	0%	0%	0%	0%
2025/03/26	0%	28.56%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/28	1.49%	0.96%	0.43%	0%	0%	0%	0%	0.58%	0%	0%
2025/03/29	0%	2.44%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/30	16.66%	14.65%	5.55%	0%	0%	0%	0%	0%	0%	0%

In March 2025, Tombola’s impression share fluctuated, peaking at 24.07% on the 6th. Jackpotjoy saw a significant rise to 16.66% by the 30th. Rainbow Riches Casino’s share increased mid-month, reaching 15.79% on the 17th. Bingo-offer.com spiked to 28.56% on the 26th. Mecca Bingo had a notable peak at 50.00% on the 22nd. The month concluded with diverse shifts across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Mecca Bingo - £5 Free - No Deposit Required https://mecca.bingo-offer.com
Exclusive £5 Free, No Deposit Bonus for all New Players - Join the Fun! 18+ T&Cs Apply.
2
Claim Your £60 Bonus, Bet £10 | Best Online Bingo Games https://promo.coral.co.uk › coral_bingo › t&cs_apply_18+
Discover Coral™ Online Bingo: Bet £10 & Get £60 Bonus. Play Responsibly 18+ T&C's Apply.
3
£50 Free Bingo Welcome Offer | Play Bingo at Jackpotjoy https://www.jackpotjoy.com › bingo
Play £10, Get £50 Free Bingo Or 70 Free Slot Spins & Keep What You Win. Join Us! 18+ T&Cs. Claim Your...
4
50 Free Spins Plus £40 Bonus | Play Bingo Online https://content.meccabingo.com › new_player › sign_up_bonus
Keep It Fun - Deposit & Spend £10 & Get £40 Bonus + 50 Free Spins! 18+. T&Cs Apply. Choose Mecca ...
5
50 Free Spins on First Deposit | No Wagering Requirements Ever https://www.playojo.com
All Wins from Bonuses Paid In Cash - No Restrictions. Come Play Slots With OJO! T&Cs 18+

In the competitive world of online bingo, advertisers like Mecca Bingo, Coral, Jackpotjoy, and PlayOJO captivate audiences with enticing offers. Mecca Bingo’s “£5 Free – No Deposit Required” and Coral’s “£60 Bonus” highlight generous bonuses. Jackpotjoy and PlayOJO emphasize free spins and no wagering, appealing to thrill-seekers.

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GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

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the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

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UK Gambling & Gaming Bingo - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Competitor Count for UK Gambling & Gaming Bingo

Market Loss & Market Gains for UK Gambling & Gaming Bingo

UK Gambling & Gaming Bingo Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena