UK Gambling & Gaming Bingo - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Bingo – UK

Google AI Overview visibility for Gambling & Gaming Bingo UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 1
99
<1%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 1
99
1%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
galabingo.com 47.22
tombola.co.uk 21.9
buzzbingo.com 8.18
heartbingo.co.uk 3.27
meccabingo.com 2.31
888ladies.com 2.29
winkbingo.com 2.22
happytiger.co.uk 1.58
bingo-offer.com 1.48
kongcasino.com 1.24
others 8.31
  • galabingo.com - 47.22%
  • tombola.co.uk - 21.9%
  • buzzbingo.com - 8.18%
  • heartbingo.co.uk - 3.27%
  • meccabingo.com - 2.31%
  • 888ladies.com - 2.29%
  • winkbingo.com - 2.22%
  • happytiger.co.uk - 1.58%
  • bingo-offer.com - 1.48%
  • kongcasino.com - 1.24%
  • others - 8.31%

Copyright © Adthena. All rights reserved.

In the PPC landscape, galabingo.com dominates with 47.22% click share, followed by tombola.co.uk at 21.9%. Buzzbingo.com holds 8.18%, while ‘others’ collectively capture 8.31%.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tombola.co.uk heartbingo.co.uk best10bingosites.co.uk happytiger.co.uk meccabingo.com bingo-offer.com winkbingo.com galabingo.com buzzbingo.com 888ladies.com
2026/02/01 14.57% 4.23% 4.01% 2.51% 3.29% 2.51% 10.38% 18.76% 3.18% 3.43%
2026/02/02 17.48% 5.67% 5.1% 2.01% 2.77% 3.07% 10.59% 21.85% 2.97% 6.89%
2026/02/03 20.35% 4.13% 4.67% 2.2% 8.92% 1.87% 8.01% 19.64% 4.03% 4.72%
2026/02/04 16.62% 5.89% 4% 3.68% 9.52% 6.56% 5.57% 19.39% 3.35% 4.58%
2026/02/05 18.51% 4.44% 5.72% 4.71% 6.04% 2.48% 8.51% 16.95% 1.85% 4.88%
2026/02/06 18.59% 5.87% 4.34% 4.52% 5.72% 3.85% 6.67% 12.98% 3.21% 4.5%
2026/02/07 12.46% 5.42% 6.12% 4.51% 4.26% 4.82% 3.26% 17.79% 3.64% 5.95%
2026/02/08 9.38% 4.44% 5.92% 10.28% 5.32% 2.55% 8.57% 17.91% 3.59% 3.54%
2026/02/09 12.5% 6.51% 6.84% 9.24% 4.15% 5.32% 6.36% 20.53% 2.49% 2.35%
2026/02/10 18.94% 3.99% 4.46% 8.25% 2.13% 5.81% 2.62% 20.32% 2.84% 8.32%
2026/02/11 19.62% 6.21% 6.57% 5.88% 4.61% 4.25% 1.62% 12.95% 7.13% 8.43%
2026/02/12 16.58% 6.39% 7.64% 7.73% 3.91% 3.37% 4.36% 14.29% 4.37% 3.69%
2026/02/13 18.49% 5.83% 4.31% 4.5% 5.68% 3.83% 6.83% 12.9% 3.19% 4.48%
2026/02/14 12.44% 5.41% 6.11% 4.51% 4.25% 4.81% 3.28% 17.77% 3.64% 5.94%
2026/02/15 9.33% 4.41% 5.89% 10.22% 5.29% 2.54% 8.8% 17.82% 3.57% 3.52%
2026/02/16 12.49% 6.51% 6.83% 9.23% 4.15% 5.31% 6.36% 20.51% 2.49% 2.35%
2026/02/17 13.62% 7.18% 7.96% 5.42% 6.24% 2.56% 6.76% 15.07% 5.26% 7.08%
2026/02/18 15.87% 5.08% 6.18% 5.52% 6.51% 5.43% 3.89% 13.5% 5.22% 4.7%
2026/02/19 5.49% 4.61% 2.04% 4.81% 3.44% 3.48% 0.4% 9.36% 0.09% 4.12%
2026/02/20 7.2% 8.34% 8.01% 0.28% 3.97% 3.42% 0.22% 19.35% 3.53% 12.75%
2026/02/21 4.77% 3.73% 0.09% 3.57% 0.29% 1.5% 0.43% 0% 0% 0.82%
2026/02/22 5.46% 5.91% 2.47% 4.28% 4.88% 7.82% 3.37% 16.98% 0% 6.56%
2026/02/23 7.09% 7.55% 2.93% 4.43% 2.6% 7.94% 1.43% 11.25% 0% 7.23%
2026/02/24 7.94% 9.68% 2.84% 0.33% 0.11% 5.98% 0% 0.44% 0% 0.36%
2026/02/25 5.48% 11.14% 5.41% 0.92% 0.87% 1.58% 0% 0.87% 0% 1.02%
2026/02/26 3.08% 3.52% 0% 2.79% 4% 9.69% 2.29% 4.22% 28.16% 0%
2026/02/27 24.65% 6.71% 0% 4.78% 0.4% 5.59% 4.07% 11.75% 0% 0%
2026/02/28 12.78% 10.16% 9.03% 6.05% 3.66% 3.16% 1.65% 0.09% 0% 0%
  • tombola.co.uk
  • heartbingo.co.uk
  • best10bingosites.co.uk
  • happytiger.co.uk
  • meccabingo.com
  • bingo-offer.com
  • winkbingo.com
  • galabingo.com
  • buzzbingo.com
  • 888ladies.com

Copyright © Adthena. All rights reserved.

In February 2026, buzzbingo.com saw a dramatic spike on the 26th, reaching 28.16. Meanwhile, tombola.co.uk peaked on the 27th at 24.65. Heartbingo.co.uk and best10bingosites.co.uk experienced fluctuations, with heartbingo.co.uk ending strong at 10.16. Galabingo.com started high but dropped significantly by month’s end.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 58
2026/02/02 59
2026/02/03 60
2026/02/04 63
2026/02/05 61
2026/02/06 56
2026/02/07 58
2026/02/08 62
2026/02/09 57
2026/02/10 53
2026/02/11 53
2026/02/12 51
2026/02/13 56
2026/02/14 58
2026/02/15 62
2026/02/16 57
2026/02/17 59
2026/02/18 53
2026/02/19 44
2026/02/20 40
2026/02/21 37
2026/02/22 43
2026/02/23 44
2026/02/24 35
2026/02/25 31
2026/02/26 31
2026/02/27 23
2026/02/28 34

Copyright © Adthena. All rights reserved.

February began with 58 advertisers, peaking at 63 on the 4th. A decline followed, reaching a low of 23 on the 27th, ending at 34.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
kongcasino.com 2.56%
buzzbingo.com 2.09%
meccabingo.com 1.22%
foxybingo.com 0.96%
mrluck.com 0.89%
topcasinosuk.co.uk -0.16%
skybingo.com -0.19%
heartbingo.co.uk -0.35%
galabingo.com -4.3%
tombola.co.uk -6.69%

Copyright © Adthena. All rights reserved.

Kongcasino.com surged with a 2.56% click share increase, while tombola.co.uk faced a significant drop of 6.69%. Buzzbingo.com and meccabingo.com also saw positive growth.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date kongcasino.com bingo-offer.com heartbingo.co.uk tombola.co.uk happytiger.co.uk meccabingo.com winkbingo.com galabingo.com 888ladies.com paddypower.com
2026/02/01 3.67% 4.97% 5.34% 10.2% 3.18% 3.06% 17.36% 16.18% 7.45% 1.39%
2026/02/02 1% 5.2% 5.15% 11.04% 2.39% 2.55% 18.27% 19.23% 12.62% 5.78%
2026/02/03 0.81% 3.81% 2.52% 12.72% 3.19% 12.13% 16.18% 18.37% 11.34% 2.52%
2026/02/04 1.59% 11.5% 5.12% 9.35% 4.41% 15.41% 8.73% 15.71% 9.04% 1.02%
2026/02/05 1.72% 4.05% 4.45% 11.99% 5.37% 12.29% 14.71% 16.66% 10.54% 0.61%
2026/02/06 1.37% 6.7% 5.27% 13.63% 6.79% 8.39% 11.12% 12.18% 8.14% 1.78%
2026/02/07 2.6% 8.05% 3.96% 7.6% 6.62% 5.72% 6.82% 16.06% 10.51% 5.74%
2026/02/08 0.7% 3.82% 3.28% 6.37% 13.65% 4.9% 17.45% 16.39% 7.57% 5.69%
2026/02/09 1.2% 9.49% 5.47% 7.77% 13.24% 5.68% 10.66% 18.43% 5.39% 5.92%
2026/02/10 3.28% 9.23% 3.6% 11.42% 9.4% 4.55% 4.62% 20.54% 12.25% 1.79%
2026/02/11 0.13% 7.38% 5.86% 13.29% 7.51% 5.49% 2.51% 16.05% 17.07% 3.26%
2026/02/12 1.09% 5.38% 4.3% 11.36% 10.75% 6.7% 7.46% 18.19% 8.44% 1.91%
2026/02/13 1.37% 6.7% 5.27% 13.63% 6.79% 8.39% 11.12% 12.18% 8.14% 1.78%
2026/02/14 2.6% 8.05% 3.96% 7.6% 6.62% 5.72% 6.82% 16.06% 10.51% 5.74%
2026/02/15 0.7% 3.82% 3.28% 6.37% 13.65% 4.9% 17.45% 16.39% 7.57% 5.69%
2026/02/16 1.2% 9.49% 5.47% 7.77% 13.24% 5.68% 10.66% 18.43% 5.39% 5.92%
2026/02/17 0.51% 4.37% 3.41% 8.62% 5.64% 8.91% 11.01% 15.83% 15.86% 0.09%
2026/02/18 6.1% 11.76% 4.12% 9.12% 7.34% 8.84% 4.94% 17% 8.85% 0.02%
2026/02/19 22.14% 1.93% 2.13% 1.04% 5.35% 3.37% 0.82% 7.84% 9.33% 0%
2026/02/20 19.24% 4.53% 2.28% 1.28% 0.42% 1.95% 0.29% 13.59% 19.02% 0%
2026/02/21 35.98% 0.87% 2.25% 0.4% 0.59% 0.17% 0.14% 0% 1.71% 0%
2026/02/22 16.15% 10.24% 0.66% 0.74% 4.68% 4.34% 4.26% 11.79% 11.93% 0%
2026/02/23 14.64% 4.7% 1.15% 1.23% 6.55% 6.34% 3.16% 9.59% 16.01% 0%
2026/02/24 36.78% 3.27% 1.82% 1.93% 0.29% 0.13% 0% 1% 0.87% 0%
2026/02/25 45.93% 0.71% 1.72% 0.89% 1.01% 0.97% 0% 0.51% 0.37% 0%
2026/02/26 19.86% 15.6% 10.84% 0.37% 3.85% 2.08% 2.01% 4.62% 0% 0%
2026/02/27 31.81% 9.65% 2.17% 9.56% 3.38% 0.17% 5.16% 9.04% 0% 0%
2026/02/28 49.53% 3.77% 3.38% 2.16% 0.75% 0.74% 0.38% 0.05% 0% 0%
  • kongcasino.com
  • bingo-offer.com
  • heartbingo.co.uk
  • tombola.co.uk
  • happytiger.co.uk
  • meccabingo.com
  • winkbingo.com
  • galabingo.com
  • 888ladies.com
  • paddypower.com

Copyright © Adthena. All rights reserved.

In February 2026, Kongcasino.com saw a dramatic rise in impressions, peaking at 49.53% on the 28th. Meanwhile, Bingo-offer.com fluctuated, ending at 3.77%. Heartbingo.co.uk remained steady, while Tombola.co.uk’s share dipped mid-month. Happytiger.co.uk and Meccabingo.com experienced varied trends, with Winkbingo.com and 888ladies.com showing significant fluctuations. Galabingo.com and Paddypower.com had notable declines, concluding the month with minimal shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo - Last month
  1. 1
    Mecca Bingo - £5 Free - No Deposit Required https://mecca.bingo-offer.com

    Exclusive £5 Free, No Deposit Bonus for all New Players - Join the Fun! 18+ T&Cs Apply.

  2. 2
    Happy Tiger™ - Welcome Offer - 100% Welcome Bonus up to £100 https://www.happytiger.co.uk

    Double Your 1st Deposit up to £100 Bonus | T&Cs apply. 18+. Play Safe. BeGambleAware.org

  3. 3
    Play £10 Get 100 Free Spins | On Fluffy Favourites https://lp.heartbingo.co.uk › freespins-offer › play-safe

    Play £10 Get 100 Free Spins on Fluffy Favourites. New Customers Only. 18+ T&Cs Apply.

  4. 4
    New Players Welcome - Kong - Megaways Online https://www.kongcasino.com

    Best online UK games. New Players welcome. 2025 updated site. Discover hundreds of online megaways games available to play at Kong.

  5. 5
    50 Free Spins - Welcome Offer https://www.winkbingo.com

    £60 Bonus or 50 Free Spins — New Players Deposit £10, Play £60 Bingo Bonus or 50 Free Spins. 18+ T&Cs Apply. Play Safe.

Copyright © Adthena. All rights reserved.

In the vibrant world of online bingo, Mecca Bingo entices with a £5 free, no-deposit offer, while Happy Tiger doubles first deposits up to £100. Heart Bingo lures with 100 free spins on Fluffy Favourites. Kong Casino showcases its updated site with megaways games, and Wink Bingo offers a £60 bonus or 50 free spins. Each ad uniquely captivates new players with enticing offers and themes.

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