Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 1 |
| 99 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 1 |
| 99 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| tombola.co.uk | 43.55 |
| galabingo.com | 22.25 |
| heartbingo.co.uk | 10.11 |
| winkbingo.com | 2.22 |
| 888ladies.com | 2.12 |
| kongcasino.com | 2.06 |
| ivycasino.com | 2.02 |
| mrluck.com | 1.92 |
| bingo-offer.com | 1.87 |
| meccabingo.com | 1.78 |
| others | 10.1 |
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Tombola.co.uk dominates with 43.55% click share, followed by Galabingo.com at 22.25%. Heartbingo.co.uk and others collectively hold 20.21%, while the remaining advertisers share 14.99%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | galabingo.com | ivycasino.com | tombola.co.uk | bingo-offer.com | happytiger.co.uk | mrluck.com | kongcasino.com | heartbingo.co.uk | clovercasino.com | 888ladies.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 0% | 21.03% | 10.27% | 0.34% | 1.69% | 3.58% | 20.11% | 0.8% | 28.66% | 2.2% |
| 2025/12/02 | 0% | 1.61% | 60.09% | 4% | 9.25% | 1% | 4.68% | 1.38% | 3.78% | 0.79% |
| 2025/12/03 | 0.81% | 6.31% | 0.16% | 8.06% | 8.76% | 7.42% | 15.27% | 0.32% | 11.95% | 1.05% |
| 2025/12/04 | 3.21% | 3.84% | 38.68% | 1.29% | 9.47% | 3.08% | 5.72% | 9% | 4.58% | 2.49% |
| 2025/12/05 | 14.67% | 3.47% | 20.43% | 4.63% | 5.69% | 2.49% | 5.74% | 8.96% | 6.38% | 2.35% |
| 2025/12/06 | 0.01% | 1.18% | 41.43% | 2.55% | 6.19% | 1.47% | 5.07% | 10.39% | 2.94% | 6.85% |
| 2025/12/07 | 2.99% | 2.37% | 30.81% | 2.78% | 6.86% | 0.81% | 2.74% | 11.49% | 5.83% | 3.09% |
| 2025/12/08 | 12.12% | 1.65% | 31.81% | 4.32% | 5.31% | 0.89% | 4.56% | 9.61% | 2.07% | 2.84% |
| 2025/12/09 | 7.75% | 4.9% | 26.82% | 4.28% | 6.42% | 4.01% | 4.83% | 6.62% | 5.28% | 1.98% |
| 2025/12/10 | 0.03% | 4.03% | 38.65% | 3.87% | 2.84% | 0.63% | 2.04% | 12.04% | 5.29% | 5.06% |
| 2025/12/11 | 14.13% | 2.54% | 35.69% | 5.84% | 3.13% | 2.61% | 2.72% | 6.67% | 9.64% | 3.38% |
| 2025/12/12 | 0.16% | 9.82% | 3.02% | 4.07% | 17.85% | 0.97% | 4.32% | 8.89% | 6.18% | 4.16% |
| 2025/12/13 | 0.05% | 15.46% | 0.19% | 4.03% | 6.92% | 6.15% | 13.16% | 2.83% | 19.08% | 0.62% |
| 2025/12/14 | 20.8% | 4.3% | 0.11% | 5.82% | 7.55% | 7.14% | 11.04% | 0.12% | 12.76% | 2.27% |
| 2025/12/15 | 0.02% | 7.37% | 28.72% | 4.67% | 3.74% | 4.36% | 8.79% | 8.93% | 12.66% | 1.43% |
| 2025/12/16 | 0.98% | 1.43% | 31.24% | 4.31% | 8.29% | 4.34% | 6.56% | 7.42% | 10.67% | 4.1% |
| 2025/12/17 | 1.07% | 5.9% | 25.39% | 4.34% | 6.4% | 6.22% | 4.14% | 11.59% | 8% | 3.76% |
| 2025/12/18 | 6.12% | 5.49% | 34.8% | 6.41% | 3.83% | 2.97% | 1.64% | 10.05% | 2.5% | 3.18% |
| 2025/12/19 | 3.63% | 8.11% | 35.66% | 4.9% | 4.52% | 2.56% | 4.7% | 12.61% | 0% | 1.82% |
| 2025/12/20 | 0.01% | 3.09% | 18.57% | 3.5% | 4.75% | 5.71% | 2.37% | 14.41% | 0% | 5.85% |
| 2025/12/21 | 2.71% | 11.46% | 18.68% | 2.11% | 1.14% | 6.92% | 9.48% | 12.88% | 0% | 3.86% |
| 2025/12/22 | 12.22% | 6.23% | 19.63% | 4.48% | 2.03% | 2.96% | 5.97% | 8.98% | 0% | 3.46% |
| 2025/12/23 | 7.29% | 5.36% | 21.78% | 4.39% | 3.12% | 6.36% | 3.73% | 14.63% | 0% | 2.04% |
| 2025/12/24 | 9.51% | 6.63% | 20.74% | 5.38% | 4.15% | 5.07% | 0% | 18.54% | 0% | 5.53% |
| 2025/12/25 | 22.47% | 5.04% | 8.99% | 7.73% | 3.32% | 9.88% | 0% | 17.79% | 0% | 5.42% |
| 2025/12/26 | 20.43% | 3.58% | 20.35% | 4.09% | 3.67% | 5.26% | 0% | 11.68% | 0% | 4.03% |
| 2025/12/27 | 31.53% | 2.12% | 9.2% | 6.02% | 6.85% | 4.49% | 0.02% | 9.57% | 0% | 7.88% |
| 2025/12/28 | 23.27% | 7.75% | 11.92% | 3.98% | 4.57% | 8.19% | 1.82% | 6.9% | 0% | 7.86% |
| 2025/12/29 | 19.31% | 8.51% | 9.41% | 3.62% | 7.53% | 4.93% | 2.61% | 6.85% | 0% | 5.35% |
| 2025/12/30 | 17.94% | 7.33% | 15.44% | 9.4% | 13.06% | 4.19% | 1.84% | 6.64% | 0.11% | 7.62% |
| 2025/12/31 | 24.7% | 10.68% | 8.51% | 7% | 6.99% | 6.09% | 5.04% | 4.53% | 0.35% | 0% |
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In December 2025, galabingo.com saw fluctuating PPC spend, peaking at 31.53 on the 27th. Tombola.co.uk dominated early December, reaching 60.09 on the 2nd. By month-end, heartbingo.co.uk surged, closing at 18.54.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 37 |
| 2025/12/02 | 32 |
| 2025/12/03 | 45 |
| 2025/12/04 | 45 |
| 2025/12/05 | 53 |
| 2025/12/06 | 55 |
| 2025/12/07 | 56 |
| 2025/12/08 | 53 |
| 2025/12/09 | 57 |
| 2025/12/10 | 49 |
| 2025/12/11 | 57 |
| 2025/12/12 | 53 |
| 2025/12/13 | 51 |
| 2025/12/14 | 54 |
| 2025/12/15 | 49 |
| 2025/12/16 | 52 |
| 2025/12/17 | 56 |
| 2025/12/18 | 48 |
| 2025/12/19 | 49 |
| 2025/12/20 | 52 |
| 2025/12/21 | 55 |
| 2025/12/22 | 50 |
| 2025/12/23 | 53 |
| 2025/12/24 | 45 |
| 2025/12/25 | 48 |
| 2025/12/26 | 44 |
| 2025/12/27 | 46 |
| 2025/12/28 | 46 |
| 2025/12/29 | 52 |
| 2025/12/30 | 48 |
| 2025/12/31 | 46 |
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December saw a dynamic shift in distinct advertisers, starting at 37 and peaking at 57. The month concluded with a slight dip, ending at 46.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Gala Bingo surged with a 20.73% click share increase, while Tombola faced a significant drop of 20.35%. Heart Bingo, Mr. Luck, and Foxy Bingo also saw positive gains, contrasting with declines for Kong Casino, Clover Casino, Buzz Bingo, and Mecca Bingo.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | galabingo.com | ivycasino.com | mrluck.com | bingo-offer.com | meccabingo.com | happytiger.co.uk | kongcasino.com | tombola.co.uk | heartbingo.co.uk | 888ladies.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 0% | 17.64% | 10.86% | 0.77% | 0.5% | 3.4% | 28.05% | 6.56% | 0.5% | 2.1% |
| 2025/12/02 | 0% | 4.86% | 2.37% | 7.86% | 1.64% | 17.59% | 5.1% | 38.58% | 0.81% | 0.29% |
| 2025/12/03 | 0.21% | 10.15% | 13.83% | 14.77% | 11.98% | 10.89% | 15.72% | 0.15% | 0.4% | 0.48% |
| 2025/12/04 | 3.26% | 5.09% | 6.67% | 3.52% | 4.86% | 12.18% | 10.13% | 28.31% | 5.57% | 5.08% |
| 2025/12/05 | 12% | 3.75% | 3.31% | 6.02% | 3.65% | 6.76% | 7.68% | 16.64% | 6.48% | 3.54% |
| 2025/12/06 | 0% | 3.68% | 3.73% | 2.7% | 5.37% | 7.54% | 11.21% | 24.45% | 7.28% | 11.98% |
| 2025/12/07 | 2.79% | 4.32% | 2.12% | 6.11% | 6.71% | 8.59% | 4.32% | 22.22% | 7.64% | 6.03% |
| 2025/12/08 | 9.29% | 5.79% | 2.32% | 8.07% | 9.28% | 4.9% | 9.37% | 21.94% | 4.72% | 3.89% |
| 2025/12/09 | 7.32% | 2.87% | 2.91% | 9.74% | 7.37% | 6.46% | 7.65% | 22.51% | 5.08% | 2.04% |
| 2025/12/10 | 0% | 4.84% | 1.63% | 7.06% | 9.74% | 3.79% | 7.71% | 28.46% | 4.71% | 8.49% |
| 2025/12/11 | 11.83% | 4.19% | 9.54% | 10.79% | 0.42% | 1% | 3.97% | 26.61% | 2.87% | 6.89% |
| 2025/12/12 | 0.03% | 21.77% | 4.13% | 3.38% | 0.41% | 3.31% | 17.29% | 0.88% | 5.26% | 5.74% |
| 2025/12/13 | 0.01% | 12.28% | 9.76% | 6.24% | 1.32% | 4.37% | 18.76% | 0.1% | 2.58% | 0.41% |
| 2025/12/14 | 21.92% | 11.62% | 15.74% | 9% | 0.02% | 1.81% | 16.76% | 0.07% | 0.17% | 1.04% |
| 2025/12/15 | 0% | 9.48% | 3.56% | 9.7% | 4.81% | 7.19% | 12.57% | 19.06% | 4.96% | 2.36% |
| 2025/12/16 | 1.53% | 2.46% | 4.61% | 7.5% | 5.17% | 12.73% | 9.02% | 16.81% | 3.69% | 6.71% |
| 2025/12/17 | 1.77% | 9.23% | 6.72% | 7.82% | 0.07% | 10.69% | 6.01% | 15.95% | 3.93% | 5.02% |
| 2025/12/18 | 5.35% | 6.69% | 4.26% | 10.88% | 8.02% | 6.75% | 4.91% | 20.35% | 5.03% | 2.27% |
| 2025/12/19 | 3.91% | 10.1% | 7.2% | 8.5% | 3.21% | 7.31% | 7.09% | 21.54% | 6.08% | 2.43% |
| 2025/12/20 | 0% | 2.51% | 5.45% | 6.71% | 6.7% | 7.65% | 2.37% | 11.91% | 7.49% | 5.93% |
| 2025/12/21 | 5.41% | 14.21% | 11.31% | 3.83% | 2.86% | 1.64% | 3.23% | 13.36% | 6.29% | 6.1% |
| 2025/12/22 | 9.35% | 5.51% | 8.55% | 8.52% | 6.61% | 2.71% | 5.3% | 13% | 7.19% | 3.67% |
| 2025/12/23 | 6.24% | 5.26% | 9.33% | 7.4% | 5.22% | 4.62% | 4.61% | 14.17% | 8.18% | 3.53% |
| 2025/12/24 | 11.33% | 8.32% | 7.76% | 6.79% | 2.71% | 5.29% | 0% | 11.79% | 14.11% | 8.38% |
| 2025/12/25 | 17.59% | 9.1% | 7.88% | 13.26% | 0% | 4.47% | 0% | 6.3% | 10.61% | 6.98% |
| 2025/12/26 | 16.46% | 5.4% | 9.14% | 7.1% | 6.67% | 4.74% | 0% | 10.93% | 7.74% | 4.3% |
| 2025/12/27 | 24.73% | 4.03% | 5.55% | 9.64% | 8.11% | 8.69% | 0.02% | 6.03% | 5.97% | 9.1% |
| 2025/12/28 | 19.66% | 9.83% | 11.12% | 6.81% | 9.95% | 6.23% | 0.19% | 7.36% | 2.45% | 8.24% |
| 2025/12/29 | 15.55% | 10.71% | 8.58% | 6.36% | 1.65% | 7.18% | 1.51% | 6.41% | 4.93% | 5.02% |
| 2025/12/30 | 11.18% | 10.89% | 7.51% | 12.56% | 2.22% | 11.21% | 4.33% | 7.8% | 6.93% | 10.55% |
| 2025/12/31 | 16.45% | 11.6% | 11.54% | 9.17% | 9.1% | 8.19% | 5.73% | 3.95% | 2.01% | 0% |
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In December 2025, “galabingo.com” saw fluctuating impressions, peaking at 24.73% on the 27th. “ivycasino.com” maintained a steady presence, while “mrluck.com” and “bingo-offer.com” showed moderate activity. “tombola.co.uk” dominated early December, but ended with lower shares. “kongcasino.com” started strong, then declined. “heartbingo.co.uk” and “888ladies.com” had consistent, moderate shares. The month concluded with “galabingo.com” leading, followed by “tombola.co.uk” and “ivycasino.com.”
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive world of online bingo and casino gaming, top advertisers like Mecca Bingo, Heart Bingo, Ivy Casino, Kong Casino, and Mr Luck captivate audiences with enticing offers. Mecca Bingo lures new players with a £5 free, no deposit bonus, while Heart Bingo tempts with 100 free spins on a £10 play. Ivy, Kong, and Mr Luck focus on welcoming new players to their vast array of online megaways games, emphasizing the thrill of hot slots and updated gaming experiences. These ads highlight the industry’s focus on generous bonuses and a wide selection of games to attract and retain players.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Gambling & Gaming Bingo December 2025 Report
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Data within the UK Gambling & Gaming Bingo December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The UK Gambling & Gaming Bingo December 2025 Report aggregates data from across both device types and Google Shopping.
The UK Gambling & Gaming Bingo December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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