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UK Gambling & Gaming Bingo - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Bingo – UK

Google AI Overview visibility for Gambling & Gaming Bingo UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 1
99
<1%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 3
97
3%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
galabingo.com 42.75
tombola.co.uk 22.1
buzzbingo.com 3.85
kongcasino.com 3.77
heartbingo.co.uk 3.51
bingo-offer.com 2.86
clovercasino.com 2.33
mrluck.com 2.1
winkbingo.com 2.04
888ladies.com 1.76
others 12.93
  • galabingo.com - 42.75%
  • tombola.co.uk - 22.1%
  • buzzbingo.com - 3.85%
  • kongcasino.com - 3.77%
  • heartbingo.co.uk - 3.51%
  • bingo-offer.com - 2.86%
  • clovercasino.com - 2.33%
  • mrluck.com - 2.1%
  • winkbingo.com - 2.04%
  • 888ladies.com - 1.76%
  • others - 12.93%

Copyright © Adthena. All rights reserved.

In the gambling & gaming PPC landscape, galabingo.com dominates with 42.75% click share, followed by tombola.co.uk at 22.1%. Others collectively hold 12.93%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date galabingo.com tombola.co.uk 888ladies.com happytiger.co.uk winkbingo.com giantwins.com bingo-offer.com clovercasino.com mrluck.com kongcasino.com
2026/03/01 2.5% 23.31% 9.53% 6.31% 4.03% 4.33% 8% 1.03% 0% 21.14%
2026/03/02 10.35% 8.15% 1.21% 6.17% 7.94% 12.39% 8.24% 0.29% 0.78% 11%
2026/03/03 23.91% 4.49% 0.57% 9.15% 4.74% 3.41% 9.37% 9.17% 0.18% 9.46%
2026/03/04 5.34% 13.62% 2.55% 1.24% 7.34% 0.36% 4.37% 9.43% 10.58% 12.05%
2026/03/05 1.17% 14.5% 1.44% 2.6% 3.17% 4.15% 3.82% 23.14% 9.25% 14.91%
2026/03/06 2.32% 22.62% 8.45% 1.05% 1.4% 0% 3.19% 15.41% 1.36% 9.59%
2026/03/07 8.79% 16.96% 2.2% 8.92% 3.55% 5.31% 3.93% 7.69% 7.45% 8.71%
2026/03/08 6.4% 12.51% 10.86% 2.43% 1.97% 0.21% 7.37% 10.07% 7.74% 13.34%
2026/03/09 11.58% 9.71% 2.99% 9.4% 2.81% 3.1% 6.17% 5.29% 9.74% 8.91%
2026/03/10 22.44% 17.74% 3.59% 5.09% 1.58% 5.06% 2.35% 8.4% 11.16% 8.32%
2026/03/11 13.18% 17.72% 4.49% 6.97% 1.71% 5.68% 4.91% 11.25% 2.41% 13.14%
2026/03/12 6.11% 28.34% 4.39% 4.68% 4.2% 1.69% 7.05% 4.73% 5.72% 7.16%
2026/03/13 14.25% 14.98% 0.66% 8.97% 6.08% 2.45% 6.39% 3.55% 5.24% 4.39%
2026/03/14 30.98% 1.67% 6.93% 12.01% 3.58% 2.59% 10.3% 2.87% 4.18% 5.53%
2026/03/15 12.15% 14.09% 2.99% 4.01% 2.87% 9.69% 4.98% 2.82% 9.07% 12.66%
2026/03/16 14.86% 22% 4.13% 5.94% 5.62% 1.3% 4.4% 1.44% 3.42% 9.12%
2026/03/17 15.08% 13.74% 4.23% 7.12% 6.28% 3.17% 11.28% 7.41% 6.35% 3.85%
2026/03/18 23.31% 13.48% 4.32% 6.69% 7.7% 2.55% 9.88% 1.99% 3.91% 2.55%
2026/03/19 5.38% 30.73% 4.63% 9.71% 8.18% 2.79% 0.53% 0.63% 7.06% 8.4%
2026/03/20 3.13% 12.77% 7.65% 4.51% 12.81% 1.36% 8.95% 10.61% 11.79% 3.5%
2026/03/21 12.5% 1.44% 3.81% 2.16% 9.49% 11.38% 6.82% 0% 7.08% 0%
2026/03/22 0.2% 29.59% 0.98% 5.63% 1.87% 12.45% 5.54% 9.13% 4.23% 0%
2026/03/23 2.31% 28.7% 0% 2.35% 2.16% 9.64% 8.26% 3.21% 12.42% 0%
2026/03/24 14.94% 13.61% 4.19% 7.05% 6.22% 3.14% 11.17% 7.34% 6.6% 3.81%
2026/03/25 7.95% 17.51% 7.07% 5.42% 15.09% 0.24% 5.63% 3.1% 7.56% 0%
2026/03/26 24.9% 9.69% 9.95% 2.13% 12.66% 0.58% 11.49% 1.25% 1.76% 0%
2026/03/27 9.07% 25.29% 3.52% 3.15% 14.39% 0.94% 2.77% 0.74% 2.22% 0.11%
2026/03/28 16.14% 18.15% 5.21% 6.44% 9.13% 2.74% 4.89% 2.3% 3.4% 0%
2026/03/29 7.29% 25.53% 1.66% 8.66% 9.51% 6.28% 10.61% 1.03% 8.72% 0%
2026/03/30 15.46% 19.87% 3.29% 10.6% 7.17% 12.61% 5.55% 0% 10.53% 0%
2026/03/31 16.38% 14.59% 10.21% 7.41% 4.95% 3.59% 2.96% 2.31% 0.08% 0.07%
  • galabingo.com
  • tombola.co.uk
  • 888ladies.com
  • happytiger.co.uk
  • winkbingo.com
  • giantwins.com
  • bingo-offer.com
  • clovercasino.com
  • mrluck.com
  • kongcasino.com

Copyright © Adthena. All rights reserved.

In March 2026, GalaBingo.com saw fluctuating PPC spend, peaking at 30.98 on March 14. Tombola.co.uk maintained a strong presence, with a notable peak of 30.73 on March 19. 888Ladies.com had a steady month, ending with a high of 10.21. HappyTiger.co.uk showed consistent activity, peaking at 12.01 on March 14. WinkBingo.com had a significant rise on March 25, reaching 15.09. GiantWins.com experienced a varied month, peaking at 12.61 on March 30. Bingo-Offer.com had a notable peak of 11.49 on March 26. CloverCasino.com had a strong start, peaking at 23.14 on March 5. MrLuck.com showed sporadic activity, peaking at 12.42 on March 23. KongCasino.com had a strong start but tapered off, ending with minimal activity.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 29
2026/03/02 35
2026/03/03 31
2026/03/04 36
2026/03/05 38
2026/03/06 35
2026/03/07 45
2026/03/08 35
2026/03/09 38
2026/03/10 28
2026/03/11 35
2026/03/12 32
2026/03/13 33
2026/03/14 36
2026/03/15 40
2026/03/16 37
2026/03/17 37
2026/03/18 35
2026/03/19 26
2026/03/20 38
2026/03/21 41
2026/03/22 33
2026/03/23 35
2026/03/24 37
2026/03/25 38
2026/03/26 34
2026/03/27 38
2026/03/28 37
2026/03/29 33
2026/03/30 24
2026/03/31 32

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March began with 29 advertisers, peaking at 45 on the 7th. Fluctuations followed, ending with 32 on the 31st.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
galabingo.com 7.31%
giantwins.com 1.21%
winkbingo.com 1.12%
tombolaarcade.co.uk 1.11%
ivycasino.com 0.8%
tombola.co.uk -1.2%
clovercasino.com -1.82%
buzzbingo.com -1.98%
skybingo.com -2%
kongcasino.com -4.58%

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Gala Bingo surged with a 7.31% click share increase, while Kong Casino faced a 4.58% decline.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date galabingo.com meccabingo.com 888ladies.com happytiger.co.uk winkbingo.com bingo-offer.com tombola.co.uk clovercasino.com mrluck.com kongcasino.com
2026/03/01 5.16% 5.16% 15.82% 10.44% 0.73% 2.23% 11.71% 3.92% 0% 30.91%
2026/03/02 14.17% 8.98% 2.23% 8.9% 10.1% 8.87% 3.32% 0.5% 2.54% 16.8%
2026/03/03 22.38% 17.96% 0.15% 12.64% 6.93% 15.82% 0.43% 7.91% 0.33% 6.31%
2026/03/04 4.96% 2.19% 5.56% 0.34% 14.35% 9.68% 5.35% 10.42% 4.75% 10.33%
2026/03/05 3.25% 1.51% 3.65% 4.01% 7.22% 8.7% 13.09% 18.68% 1.52% 18.99%
2026/03/06 3.91% 5.8% 14.91% 1.32% 2.18% 5.13% 13.37% 11.07% 3.21% 10.41%
2026/03/07 7.55% 10.53% 4.99% 12.92% 7.89% 6.34% 8.33% 6.89% 5.37% 15.66%
2026/03/08 8.45% 0.33% 16.76% 1.43% 3.64% 17.35% 4.58% 4.33% 9.11% 16.66%
2026/03/09 12.35% 0.03% 8.57% 6.13% 3.54% 13.4% 4.71% 8.34% 7.97% 11.31%
2026/03/10 20.23% 5.04% 8.57% 5.15% 2.96% 2.74% 10.34% 5.14% 10.15% 9.14%
2026/03/11 9.77% 0.6% 9.52% 5.75% 5.05% 5.58% 9.55% 19.55% 4.75% 18.4%
2026/03/12 7.19% 6.37% 7.73% 3.89% 5.26% 6.14% 11.36% 7.35% 15.94% 16.47%
2026/03/13 10.04% 6.01% 0.26% 5.65% 11.38% 8.65% 10.21% 7.92% 2.99% 3.74%
2026/03/14 20.12% 4.24% 10.49% 13.51% 5.04% 12.82% 1.86% 6.38% 4.47% 7.11%
2026/03/15 14.76% 4.18% 4.92% 4.61% 5.09% 10.61% 7.78% 7.97% 10.58% 15.7%
2026/03/16 13.65% 2.37% 6.9% 5.54% 9.87% 5.74% 12.46% 2.93% 2.99% 10.5%
2026/03/17 13.26% 5.63% 4.54% 8.96% 9.03% 17.23% 6.95% 4.88% 7.24% 6.17%
2026/03/18 16.52% 7.1% 4.25% 8.66% 11.55% 14.75% 6.2% 4.14% 6.55% 3.96%
2026/03/19 7.41% 4.03% 11.19% 11.38% 12.49% 0.75% 15.3% 0.76% 5.15% 10.86%
2026/03/20 4.84% 4.98% 6.37% 5.5% 17.35% 11.42% 4.94% 13.25% 13.37% 8%
2026/03/21 18.52% 3.44% 6.52% 0.87% 16.54% 15.96% 0.13% 0% 5.72% 0%
2026/03/22 0.31% 0.16% 1.06% 1.44% 1.6% 10.77% 26.28% 16.54% 4.01% 0%
2026/03/23 3.37% 0.01% 0% 3.31% 1.92% 10.57% 19.5% 6.78% 15.3% 0%
2026/03/24 13.26% 5.63% 4.54% 8.96% 9.03% 17.23% 6.95% 4.88% 7.24% 6.17%
2026/03/25 11.25% 5.63% 9.13% 3.63% 22.9% 9.8% 8.8% 0.32% 8.84% 0%
2026/03/26 24.93% 5.81% 11.32% 0.21% 16.67% 20.73% 0.87% 2.81% 3.26% 0%
2026/03/27 11.6% 9.68% 6.34% 4.32% 14.1% 4.76% 18.09% 1.36% 4.43% 0.06%
2026/03/28 15.19% 10.38% 8.84% 7.48% 15.24% 9.09% 10.44% 2.71% 5.45% 0%
2026/03/29 11.62% 5.85% 5.8% 7.35% 7.16% 13.45% 8.86% 1.98% 12.02% 0%
2026/03/30 13.57% 4.46% 4.45% 9.14% 13.7% 10.83% 9.72% 0% 5.3% 0%
2026/03/31 19.82% 16.56% 15.05% 9.37% 8.59% 7.38% 7.1% 0.29% 0.09% 0.04%
  • galabingo.com
  • meccabingo.com
  • 888ladies.com
  • happytiger.co.uk
  • winkbingo.com
  • bingo-offer.com
  • tombola.co.uk
  • clovercasino.com
  • mrluck.com
  • kongcasino.com

Copyright © Adthena. All rights reserved.

GalaBingo’s impressions fluctuated, peaking at 24.93% on March 26. MeccaBingo saw a rise to 16.56% on March 31. 888Ladies had a notable 16.76% on March 8. HappyTiger’s highest was 13.51% on March 14. WinkBingo peaked at 22.9% on March 25. Bingo-Offer reached 20.73% on March 26. Tombola’s impressions soared to 26.28% on March 22. CloverCasino’s highest was 19.55% on March 11. MrLuck peaked at 15.94% on March 12. KongCasino started strong at 30.91% on March 1, then declined.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo - Last month
  1. 1
    Mecca Bingo - £5 Free - No Deposit Required https://mecca.bingo-offer.com

    New Customers receive a £5 Free Bingo Bonus - No Deposit Required! 18+ T&Cs Apply

  2. 2
    Happy Tiger™ - Welcome Offer - Get 100% Welcome Bonus https://www.happytiger.co.uk

    Double Your 1st Deposit up to £100 Bonus | T&Cs apply. 18+. Play Safe. BeGambleAware.org

  3. 3
    New Players Welcome https://www.kongcasino.com

    Kong - Megaways Online — Best online UK games. New Players welcome. 2025 updated site. Discover hundreds of online megaways games available to play at Kong.

  4. 4
    Mr Luck - Megaways Games https://www.mrluck.com

    Discover Megaways Games — Hundreds of online games available to play at Mr Luck. Online hot slots at Mr Luck. New players welcome.

  5. 5
    100 Free Spins - Welcome Offer - Welcome Offer - £30 Bonus https://www.winkbingo.com

    New Players Deposit £10, Play £30 Bingo Bonus or 100 Free Spins. 18+ T&Cs Apply. PlaySafe.

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In the competitive world of online bingo and gaming, Mecca Bingo entices with a no-deposit £5 bonus, while Happy Tiger™ offers a 100% welcome bonus. Kong Casino and Mr Luck highlight their extensive Megaways games, and Wink Bingo tempts with a £30 bonus or 100 free spins.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.