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UK Gambling & Gaming Casino Games - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
monopolycasino.com 18.67
partycasino.com 9.97
grosvenorcasinos.com 8.06
galaspins.com 6.79
rainbowrichescasino.com 6.3
coral.co.uk 5.04
888casino.com 4.74
happytiger.co.uk 3.71
clovercasino.com 3.02
kongcasino.com 2.47
others 31.23

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Monopolycasino.com leads with 18.67% click share, followed by partycasino.com at 9.97%. Others collectively hold 31.23%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date clovercasino.com grosvenorcasinos.com monopolycasino.com kongcasino.com topcasinosuk.co.uk bestukonlinecasinosites.com 10bestcasinos.co.uk happytiger.co.uk playright.co.uk 888casino.com
2025/06/01 4.21% 9.38% 0% 2.86% 2.76% 2.65% 9.83% 7.68% 8.32% 0.02%
2025/06/02 3.15% 8.44% 0% 2.65% 9.48% 3.79% 8.38% 2.11% 12.94% 3.28%
2025/06/03 12.94% 1.44% 2.23% 8.59% 5.55% 2.78% 5.8% 4.95% 6.63% 0.01%
2025/06/04 9.2% 0.62% 3.25% 8.78% 4.96% 2.47% 6.93% 2.68% 4.56% 6.2%
2025/06/05 8.62% 0.72% 13.71% 6.8% 3.44% 3.65% 6.19% 4.5% 5.31% 0%
2025/06/06 4.93% 0.11% 5.71% 4.11% 4.98% 4.54% 8.72% 4.99% 6.83% 0.28%
2025/06/07 4.09% 3.53% 1.06% 4.12% 3.34% 2.56% 5.97% 5.24% 4.44% 3.75%
2025/06/08 3.38% 5.23% 1.02% 4.58% 3.38% 4.31% 6.78% 7.5% 5.09% 0.16%
2025/06/09 2.01% 0.12% 0.32% 2.32% 6.31% 5.66% 8.84% 9.36% 11.98% 1.97%
2025/06/10 5.19% 2.82% 3.76% 4.05% 5.84% 6.65% 8.73% 6.73% 8.39% 0.27%
2025/06/11 3.18% 2.29% 5.16% 3.02% 3.56% 5.08% 6.38% 9.73% 3.3% 7.28%
2025/06/12 2.45% 1.58% 5.7% 1.38% 4.4% 5.57% 6.91% 11.95% 3.64% 6.53%
2025/06/13 3.38% 2.48% 8.06% 2.03% 2.83% 4.14% 5.35% 9.73% 3.01% 4.98%
2025/06/14 1.66% 2.46% 6.21% 3.19% 3.52% 3.35% 4.57% 12.73% 2.33% 4.16%
2025/06/15 1.48% 2.33% 8.48% 2.45% 3.41% 3.36% 3.16% 15.78% 2.74% 0.95%
2025/06/16 2.47% 0.98% 7.72% 1.07% 3.66% 2.66% 3.75% 12.58% 1.74% 11.4%
2025/06/17 2.17% 4.86% 3.34% 2.2% 3.83% 5.15% 3.96% 8.98% 2.37% 5.66%
2025/06/18 3.86% 3.12% 2.08% 4.22% 3.31% 4% 4.27% 5.65% 3.17% 4.31%
2025/06/19 5.03% 3.05% 1.72% 4.14% 0.98% 5.61% 7.23% 8.33% 1.38% 1.67%
2025/06/20 6.5% 2.47% 1.28% 6.35% 2.75% 3.65% 3.65% 7.5% 3.82% 3.65%
2025/06/21 4.52% 5.95% 3.06% 4.25% 1.48% 6.44% 3.38% 6.88% 1.31% 5.01%
2025/06/22 5.6% 5.52% 1.44% 5.41% 1.32% 4.63% 3.48% 11.15% 1.23% 1.25%
2025/06/23 4.87% 1.65% 4.07% 3.4% 2.06% 4.48% 3.45% 6.89% 1.98% 5.4%
2025/06/24 11.35% 2.05% 3.01% 8.49% 1.67% 5.38% 2.14% 8.85% 1.88% 0.04%
2025/06/25 12.34% 6.63% 1.26% 8.03% 3.39% 4.11% 3.72% 4.95% 0.55% 0.05%
2025/06/26 8.37% 3.58% 0.52% 8.49% 1.08% 3.98% 6.79% 2.56% 1.86% 0.02%
2025/06/27 8.75% 0.04% 1.76% 4.66% 3.55% 6.66% 3.57% 1.04% 5.66% 2.79%
2025/06/28 17.25% 0.06% 5.23% 4.58% 2.7% 0.55% 3.6% 4.85% 0.12% 4.72%
2025/06/29 9.33% 3.5% 2.94% 1.77% 2.99% 3.2% 2.8% 1.95% 2.34% 9%
2025/06/30 18.78% 9.14% 2.82% 2.65% 2.17% 1.65% 1.42% 0.75% 0.65% 0.01%

Copyright © Adthena. All rights reserved.

Clovercasino.com surged in late June, peaking at 18.78. Grosvenorcasinos.com fluctuated, ending at 9.14. Monopolycasino.com saw mid-month highs, while kongcasino.com remained steady. Happytiger.co.uk peaked mid-month, then declined.

Market Exposure

Competitor Count for UK Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 59
2025/06/02 65
2025/06/03 61
2025/06/04 69
2025/06/05 64
2025/06/06 75
2025/06/07 86
2025/06/08 80
2025/06/09 80
2025/06/10 86
2025/06/11 98
2025/06/12 97
2025/06/13 96
2025/06/14 97
2025/06/15 93
2025/06/16 92
2025/06/17 101
2025/06/18 90
2025/06/19 86
2025/06/20 87
2025/06/21 90
2025/06/22 92
2025/06/23 89
2025/06/24 79
2025/06/25 82
2025/06/26 76
2025/06/27 73
2025/06/28 71
2025/06/29 72
2025/06/30 70

Copyright © Adthena. All rights reserved.

Advertisers surged from 59 to 101 by mid-June, then gradually declined, ending at 70.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
grosvenorcasinos.com 4.64%
clovercasino.com 2.82%
kongcasino.com 1.87%
ivycasino.com 1.28%
giantwins.com 1.09%
ballycasino.co.uk -0.87%
coral.co.uk -0.98%
ladbrokes.com -1.04%
happytiger.co.uk -1.22%
monopolycasino.com -12.54%

Copyright © Adthena. All rights reserved.

Grosvenorcasinos.com surged with a 4.64% click share increase, while monopolycasino.com plummeted by 12.54%.

Campaign Efficiency

UK Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date clovercasino.com grosvenorcasinos.com kongcasino.com monopolycasino.com admiralcasino.co.uk 32red.com mrq.com happytiger.co.uk rainbowrichescasino.com partycasino.com
2025/06/01 6.53% 8.66% 5% 0% 14.95% 0.66% 0.72% 13.09% 0.47% 8.14%
2025/06/02 3.76% 12.18% 4.65% 0% 1.01% 4.1% 4.84% 2.66% 0% 3.12%
2025/06/03 11.86% 2.71% 11.75% 5.93% 0% 0.32% 0.53% 4.11% 0% 7.26%
2025/06/04 9.21% 0.39% 10.35% 4.29% 0.24% 6.26% 3% 5% 0.11% 4.85%
2025/06/05 14.4% 0.34% 7.17% 19.12% 0.43% 1.3% 0.41% 3.38% 1.47% 0%
2025/06/06 3.18% 0.05% 4.56% 7.3% 2.57% 8.46% 5.15% 7.97% 4.15% 0%
2025/06/07 3.59% 3.4% 3.95% 1.2% 4.12% 8.86% 4.65% 9.5% 3.81% 1.26%
2025/06/08 5.99% 6.14% 7.34% 1.32% 6.31% 1.4% 0.43% 14.78% 3.13% 0%
2025/06/09 4.26% 0.08% 4.67% 0.4% 2.2% 4.33% 5.12% 15.52% 3.37% 3.46%
2025/06/10 5.42% 2.85% 5.85% 4.69% 3.62% 0.52% 2.46% 13.4% 3.62% 1.38%
2025/06/11 2.63% 2.28% 2.76% 5.95% 3.8% 5.49% 3.08% 15.93% 3.31% 2.59%
2025/06/12 1.4% 1.7% 1.6% 7.12% 5.07% 3.57% 4.27% 16.65% 3.1% 3.81%
2025/06/13 1.85% 2.92% 1.93% 11.57% 7.1% 3.68% 2.55% 15% 4.36% 6.98%
2025/06/14 1.29% 3.35% 4.35% 9.79% 3.96% 3.66% 0.98% 19.51% 2.82% 5.48%
2025/06/15 1.41% 2.78% 2.37% 9.84% 11% 1.5% 1.29% 21.42% 4.54% 2.5%
2025/06/16 1.15% 0.97% 1.37% 9.24% 5.29% 7.3% 5.65% 16.87% 3.86% 3.36%
2025/06/17 1.98% 4.66% 2.7% 3.62% 5.27% 4.98% 2.27% 11.96% 2.81% 2.04%
2025/06/18 3.48% 3.82% 6.13% 2.44% 7.77% 5.88% 1.7% 10.47% 1.54% 1.89%
2025/06/19 3.21% 2.87% 6.23% 2.01% 5.9% 1.25% 2.47% 9.89% 0.96% 6.82%
2025/06/20 6.3% 3.69% 12.48% 1.62% 6.76% 3.8% 1.04% 9.18% 2.02% 1.37%
2025/06/21 4.09% 7.02% 7.91% 3.42% 6.58% 5.23% 0.44% 7.79% 2.65% 1.75%
2025/06/22 4.88% 5.31% 9.16% 1.6% 7.51% 2.93% 0.77% 11.31% 0.78% 4.62%
2025/06/23 3.01% 1.66% 5.71% 4.18% 6.55% 5.43% 7.45% 8.23% 3.26% 6.82%
2025/06/24 7.72% 1.58% 13.39% 4.34% 3.44% 0.84% 3.67% 5.89% 0.66% 4.91%
2025/06/25 7.77% 5.88% 9.85% 1.71% 3.6% 1.5% 5.04% 3.7% 5.11% 0%
2025/06/26 6.26% 3.74% 12.15% 0.62% 7.35% 13.92% 10.19% 1.71% 3.25% 0%
2025/06/27 9.59% 0.02% 12.6% 2.97% 7.61% 2.32% 0.24% 1.87% 4.55% 2.83%
2025/06/28 17.99% 0.02% 8.33% 6.3% 7.66% 3.34% 0.69% 6.41% 0.48% 3.61%
2025/06/29 7.07% 3.33% 3.83% 3.45% 9.78% 5.63% 6.45% 3.04% 1.39% 0%
2025/06/30 21.91% 8.4% 3.8% 3.75% 2.54% 2.45% 2.27% 0.71% 0.62% 0%

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Clovercasino.com surged to 21.91% by June’s end, while happytiger.co.uk peaked mid-month at 21.42%, then declined. Kongcasino.com maintained steady growth, closing at 3.8%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
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    No Nonsense UK Online Casino — All Winnings Are Uncapped and Credited To Your Balance! 18+ T&Cs Apply BeGambleAware.org

Copyright © Adthena. All rights reserved.

In the competitive world of online casinos, 32Red entices with 232 free spins, while 888casino offers a 100% deposit bonus up to £200. Happy Tiger lures players with a £300 bonus, and Kong Casino welcomes new players with megaways games. MrQ stands out with 200 free cash spins, emphasizing uncapped winnings.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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