UK Gambling & Gaming Casino Games - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Casino Games – UK

Google AI Overview visibility for Gambling & Gaming Casino Games UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 4.23533673126
95.7646632687
4%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 2%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 0%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
grosvenorcasinos.com 24.49
monopolycasino.com 18
partycasino.com 8.82
bestukonlinecasinosites.com 4.21
megacasino.co.uk 3.33
top10bestonlinecasinos.co.uk 2.64
playright.co.uk 2.47
galabingo.com 2.15
10bestcasinos.co.uk 2.08
topcasinosuk.co.uk 1.8
others 30.01
  • grosvenorcasinos.com - 24.49%
  • monopolycasino.com - 18%
  • partycasino.com - 8.82%
  • bestukonlinecasinosites.com - 4.21%
  • megacasino.co.uk - 3.33%
  • top10bestonlinecasinos.co.uk - 2.64%
  • playright.co.uk - 2.47%
  • galabingo.com - 2.15%
  • 10bestcasinos.co.uk - 2.08%
  • topcasinosuk.co.uk - 1.8%
  • others - 30.01%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for casino games, Grosvenorcasinos.com leads with a 24.49% click share. Monopolycasino.com follows at 18%, while Partycasino.com captures 8.82%. The ‘others’ category holds a significant 30.01%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date topcasinosuk.co.uk bestukonlinecasinosites.com 10bestcasinositesuk.co.uk top10bestonlinecasinos.co.uk playright.co.uk bet365.com betmgm.co.uk grosvenorcasinos.com 10bestcasinos.co.uk ubet.co.uk
2026/07/01 4.24% 10.5% 2.98% 12.85% 9.09% 1.97% 4.27% 5.68% 7.64% 0.41%
2026/07/02 7.33% 14.94% 0.31% 9.29% 7.5% 5.89% 0.81% 7.53% 8.23% 3.68%
2026/07/03 6.29% 9.96% 2.99% 8.94% 6.86% 3.33% 0.82% 6.99% 14.69% 5.18%
2026/07/04 10.86% 17.47% 1.27% 10.99% 7.32% 1.19% 0.87% 7.11% 13.73% 2.01%
2026/07/05 6.97% 15.23% 4.64% 6.78% 9.65% 3.6% 1.29% 5.96% 12.53% 2.68%
2026/07/06 4.18% 16.06% 0.05% 10.39% 12.24% 5.8% 5.14% 4.34% 9.36% 2.72%
2026/07/07 8.08% 15.72% 3.01% 9.82% 13.23% 1.45% 4.31% 3.01% 6.68% 5.08%
2026/07/08 7.75% 12.64% 0.02% 15.01% 5.46% 2.12% 1.79% 2.95% 4.97% 6.22%
2026/07/09 9.74% 15.74% 4.48% 7.79% 9.88% 2.15% 1.33% 3.24% 8.85% 4.4%
2026/07/10 5.08% 17.34% 0.14% 9.57% 5.42% 5.9% 3.43% 2.37% 10.45% 6.72%
2026/07/11 7.67% 13.33% 5.22% 9.59% 7.61% 7.19% 2.22% 4.38% 3.88% 6.08%
2026/07/12 10.32% 14.85% 2.35% 1.7% 8.53% 4.88% 5.94% 6.62% 2.32% 6.85%
2026/07/13 7.48% 13.49% 2.6% 6.26% 5.3% 9.46% 11.96% 5.29% 3.77% 2.7%
2026/07/14 4.65% 17.18% 2.06% 11.55% 3.25% 3.89% 4.63% 4.34% 8.45% 2.45%
2026/07/15 8.42% 14.78% 3.15% 1.21% 1.66% 3.39% 7.02% 2.41% 5.93% 2.92%
2026/07/16 3.44% 13.82% 0.08% 10.88% 8.75% 0.53% 0.5% 3.51% 8.97% 3.61%
2026/07/17 2.99% 7.24% 3.52% 20.48% 1.84% 0.26% 0.97% 4.72% 1.85% 0.76%
2026/07/18 6.75% 21.46% 3.22% 7.9% 14% 3.2% 0.17% 3.11% 8.22% 4.39%
2026/07/19 10.35% 21.41% 2.92% 2.79% 10.47% 0.69% 1.29% 6.5% 2.73% 8.85%
2026/07/20 4.79% 19.66% 7.23% 4.77% 13.52% 0% 0.07% 4.83% 8.82% 5.92%
2026/07/21 4.64% 17.16% 2.06% 11.54% 3.25% 3.88% 4.63% 4.34% 8.44% 2.45%
2026/07/22 5.97% 16.34% 3.94% 14.95% 5.75% 5.5% 3.92% 3.93% 2.43% 6.15%
2026/07/23 5.41% 12.97% 4.96% 7.87% 13.03% 7.48% 5.78% 3.21% 6.25% 3.11%
2026/07/24 4.27% 20.36% 5.51% 8.61% 3.77% 8.59% 3% 5.38% 5.16% 4.86%
2026/07/25 7.24% 18.35% 3.8% 7.9% 9.01% 5.13% 2.29% 2.96% 9.09% 5.49%
2026/07/26 6.65% 26.29% 1.3% 12.61% 6.03% 2.13% 2.55% 3.33% 5.1% 4.28%
2026/07/27 7.1% 13.6% 1.58% 7.08% 9.42% 11.47% 6.02% 4.7% 4.26% 3.51%
2026/07/28 10.69% 14.47% 7.33% 12.01% 7.52% 2.32% 3.81% 3.18% 7.6% 0.2%
2026/07/29 4.24% 19.11% 2.47% 10.13% 4.41% 5.36% 5.21% 3.28% 3.61% 0%
2026/07/30 3.15% 23.46% 9.28% 3.4% 9.35% 0.25% 0.69% 4.58% 1.92% 4.64%
2026/07/31 16.49% 14.41% 4.96% 4.43% 3.89% 3.03% 2.66% 2.16% 1.1% 0%
  • topcasinosuk.co.uk
  • bestukonlinecasinosites.com
  • 10bestcasinositesuk.co.uk
  • top10bestonlinecasinos.co.uk
  • playright.co.uk
  • bet365.com
  • betmgm.co.uk
  • grosvenorcasinos.com
  • 10bestcasinos.co.uk
  • ubet.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, “bestukonlinecasinosites.com” dominated with a peak spend share of 26.29% on the 26th. “topcasinosuk.co.uk” surged to 16.49% on the 31st. “10bestcasinositesuk.co.uk” remained steady, while “ubet.co.uk” saw fluctuations. The month concluded with diverse spend shares across domains.

Market Exposure

Competitor Count for UK Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 64
2026/07/02 58
2026/07/03 64
2026/07/04 61
2026/07/05 63
2026/07/06 63
2026/07/07 68
2026/07/08 66
2026/07/09 64
2026/07/10 62
2026/07/11 61
2026/07/12 57
2026/07/13 61
2026/07/14 57
2026/07/15 52
2026/07/16 58
2026/07/17 52
2026/07/18 61
2026/07/19 56
2026/07/20 63
2026/07/21 57
2026/07/22 68
2026/07/23 66
2026/07/24 64
2026/07/25 66
2026/07/26 71
2026/07/27 67
2026/07/28 70
2026/07/29 47
2026/07/30 51
2026/07/31 49

Copyright © Adthena. All rights reserved.

July began with 64 advertisers, fluctuating throughout the month. Peaks reached 71 on July 26, but ended at 49, showing a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
partycasino.com 4.09%
grosvenorcasinos.com 1.49%
bestukonlinecasinosites.com 0.75%
10bestcasinositesuk.co.uk 0.38%
foxybingo.com 0.34%
monopolycasino.com -0.48%
spinandwin.com -0.72%
10bestcasinos.co.uk -0.72%
redcasino.com -1%
galabingo.com -1.68%

Copyright © Adthena. All rights reserved.

Partycasino.com surged with a 4.09% click share increase, while galabingo.com faced a 1.68% decline.

Campaign Efficiency

UK Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date monopolycasino.com topcasinosuk.co.uk grosvenorcasinos.com bestukonlinecasinosites.com galabingo.com ivycasino.com playright.co.uk top10bestonlinecasinos.co.uk 10bestcasinos.co.uk virgingames.com
2026/07/01 0% 1.93% 11.02% 4.05% 3.37% 4.87% 4.51% 5.05% 4.04% 4.24%
2026/07/02 0% 2.75% 14.39% 5.88% 4.33% 3.11% 4.34% 5.5% 5.49% 1.16%
2026/07/03 0% 2.96% 15.36% 6.45% 3.67% 4.43% 4% 4.59% 8.43% 1.95%
2026/07/04 0% 5.82% 13.2% 9.89% 3.35% 3.02% 4.4% 5.99% 9.34% 1.18%
2026/07/05 0% 3.26% 8.47% 7.47% 4.2% 4.55% 6.79% 3.86% 9.59% 1.14%
2026/07/06 0% 2.24% 9.94% 7.69% 4.05% 2.69% 7.28% 5.39% 6.51% 2.4%
2026/07/07 10.75% 2.88% 6.19% 6.11% 0.73% 2.33% 6.6% 4.28% 3.83% 3.77%
2026/07/08 9.54% 2.38% 6.95% 3.75% 2.12% 2.64% 2.21% 5.06% 1.84% 5.14%
2026/07/09 9.08% 4.04% 8.5% 5.56% 2.9% 2.46% 5.01% 3.38% 4.08% 1.87%
2026/07/10 11.77% 1.96% 7.28% 7.85% 3.89% 2.22% 2.57% 3.86% 4.94% 2.8%
2026/07/11 0% 3.06% 13.6% 4.93% 2.83% 5.15% 3.75% 3.79% 3.8% 3.87%
2026/07/12 0% 4.36% 12.27% 5.66% 4.42% 3.68% 3.81% 1.11% 3.44% 3.02%
2026/07/13 0% 2.26% 15.99% 7.26% 3.92% 4.14% 2.43% 2.54% 2.92% 5.13%
2026/07/14 12.81% 1.89% 10.95% 6.37% 8.58% 2.82% 2.12% 4.68% 3.32% 5.98%
2026/07/15 0% 4.56% 5.5% 5.5% 8.68% 2.83% 1.99% 0.41% 3.67% 1.27%
2026/07/16 8.53% 1.22% 5.34% 4.03% 2.5% 2.13% 3.04% 2.67% 3.03% 4.64%
2026/07/17 9.58% 0.72% 6.32% 2.62% 3.46% 2.69% 0.35% 4.71% 0.89% 6.63%
2026/07/18 0% 3.06% 7.5% 6.54% 5.52% 2.4% 4.75% 2.38% 3.75% 4.86%
2026/07/19 0% 4.17% 10.8% 8.82% 6.1% 1.21% 5.18% 1.64% 4.15% 3.59%
2026/07/20 0% 3.07% 9.69% 10.79% 4.1% 3.42% 8% 1.84% 5.76% 1.91%
2026/07/21 12.81% 1.89% 10.95% 6.37% 8.58% 2.82% 2.12% 4.68% 3.32% 5.98%
2026/07/22 5.1% 2.98% 10.02% 6.6% 0.1% 2.91% 2.49% 6.55% 1.92% 3.99%
2026/07/23 8.77% 3.01% 8% 6.75% 2.02% 3% 7.09% 4.36% 3.86% 2.08%
2026/07/24 10.8% 1.62% 11.68% 7.57% 1.67% 2.93% 1.91% 2.83% 2.64% 4.09%
2026/07/25 0% 3.31% 9.05% 8.27% 0.91% 3.58% 6.52% 4.19% 5.93% 3.2%
2026/07/26 0% 2.97% 10.15% 13.04% 0.12% 3.68% 5.7% 6.36% 3.25% 2.82%
2026/07/27 0% 3.92% 10.92% 6.91% 0.3% 3.62% 6.58% 3.66% 2.64% 1.52%
2026/07/28 10.34% 4.13% 8.47% 5.89% 0.13% 1.85% 4.17% 5.45% 3.78% 1.07%
2026/07/29 17% 1.87% 8.12% 6.68% 0% 1.44% 3.57% 4.12% 2.03% 2.53%
2026/07/30 15.8% 2.11% 10.21% 9.57% 0.53% 2.04% 5.72% 0.97% 1.56% 1.2%
2026/07/31 10.16% 6.72% 6.7% 6.06% 5.42% 3.63% 2.87% 2.18% 1.18% 1%
  • monopolycasino.com
  • topcasinosuk.co.uk
  • grosvenorcasinos.com
  • bestukonlinecasinosites.com
  • galabingo.com
  • ivycasino.com
  • playright.co.uk
  • top10bestonlinecasinos.co.uk
  • 10bestcasinos.co.uk
  • virgingames.com

Copyright © Adthena. All rights reserved.

Monopolycasino.com saw fluctuations, peaking at 17.00% on July 29. Topcasinosuk.co.uk ended strong at 6.72% on July 31. Grosvenorcasinos.com maintained a steady presence, closing at 6.70%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games - Last month
  1. 1
    BetMGM Casino: The Real Deal - 50+ Years of Vegas Heritage https://www.betmgm.co.uk

    Over 50 years of Vegas heritage in one show-stopping Welcome Offer. 18+. T&Cs apply.

  2. 2
    Get £30 Bonus + 100 Free Spins https://lp.betvictor.com › freespins-offer › play-safe

    Exclusive Slots Welcome Offer — Get £30 Bonus + 100 Spins on Gold Train If You Play £10. 18+ New Customers. T&Cs apply.

  3. 3
    Grosvenor™ Casinos https://www.grosvenorcasinos.com

    Grosvenor™ Online Casino — Join & Collect Your Bonus: Deposit £20, Play with £40. Keep It Fun. T&Cs apply.18+ Join The UK's Premier Online Casino. Register & Play.

  4. 4
    Happy Tiger™ - Welcome Offer https://www.happytiger.co.uk

    Happy Tiger™ Online Casino — 100% Bonus up to £100 at Happy Tiger Bingo | T&Cs apply. 18+. Play Safe. BeGambleAware.org

  5. 5
    Play £10, Get 100 Free Spins https://www.virginbet.com

    Fast Withdrawal, 24/7 Support — Play £10 On Slots, Get 100 Free Spins. Online Casino Betting. New Members Only. T&Cs. 18+.

Copyright © Adthena. All rights reserved.

In the vibrant world of online casinos, BetMGM stands out with its rich Vegas heritage, offering a nostalgic allure. BetVictor entices with a generous £30 bonus and 100 spins, while Grosvenor™ doubles your deposit, emphasizing fun. Happy Tiger™ promises a 100% bonus, and Virgin Bet lures with fast withdrawals and 100 free spins.

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