UK Gambling & Gaming Casino Games - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Casino Games – UK

Google AI Overview visibility for Gambling & Gaming Casino Games UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 2.80091754195
97.199082458
2%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 0%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
coral.co.uk 22.5
monopolycasino.com 18.49
grosvenorcasinos.com 15.02
bestukonlinecasinosites.com 4.01
playright.co.uk 3.13
galabingo.com 2.94
top10bestonlinecasinos.co.uk 2.64
clovercasino.com 1.72
ubet.co.uk 1.71
betvictor.com 1.7
others 26.14
  • coral.co.uk - 22.5%
  • monopolycasino.com - 18.49%
  • grosvenorcasinos.com - 15.02%
  • bestukonlinecasinosites.com - 4.01%
  • playright.co.uk - 3.13%
  • galabingo.com - 2.94%
  • top10bestonlinecasinos.co.uk - 2.64%
  • clovercasino.com - 1.72%
  • ubet.co.uk - 1.71%
  • betvictor.com - 1.7%
  • others - 26.14%

Copyright © Adthena. All rights reserved.

In the gambling & gaming PPC landscape, Coral.co.uk leads with 22.5% click share, followed by Monopolycasino.com at 18.49%. Grosvenorcasinos.com holds 15.02%, while ‘others’ collectively capture 26.14%.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bestukonlinecasinosites.com playright.co.uk top10bestonlinecasinos.co.uk 10bestcasinos.co.uk bet365.com top10casinositesuk.co.uk betmgm.co.uk coral.co.uk grosvenorcasinos.com ubet.co.uk
2026/05/01 14.6% 8.33% 5.37% 7.7% 0.33% 5.35% 4.73% 7.2% 6.28% 0.56%
2026/05/02 6.21% 17.94% 12.73% 9.1% 3.47% 4.92% 1.11% 4.7% 7.23% 3.35%
2026/05/03 12.62% 13.15% 7.76% 9.91% 4.18% 4.59% 1.77% 3.76% 3.21% 3.15%
2026/05/04 11.54% 13.32% 9.51% 6.18% 4.08% 3.53% 4.84% 2.77% 5.24% 5.17%
2026/05/05 6.33% 10.21% 10.72% 3.88% 4.45% 9.73% 9.13% 5.29% 4% 0.35%
2026/05/06 19.12% 6.45% 8.52% 1.46% 4.09% 6.69% 9.46% 3.34% 3.35% 2.32%
2026/05/07 7.92% 9.41% 8.78% 1.18% 3.5% 8.45% 4.92% 4.77% 6.66% 1.78%
2026/05/08 16.19% 6.07% 3.88% 8.11% 7.49% 4.82% 4.91% 6.42% 3.59% 3.25%
2026/05/09 19.19% 8.85% 5.25% 10.13% 7.3% 3.44% 2.71% 3.19% 7.18% 6.91%
2026/05/10 11.29% 3.5% 5.45% 10.88% 6.93% 1.48% 7.52% 2.47% 6.48% 8.66%
2026/05/11 18.21% 8.13% 8.9% 11.25% 0% 4.72% 1.46% 2.21% 7.4% 4.38%
2026/05/12 10.85% 11.8% 7.85% 2.45% 0.17% 1.69% 4.17% 3.1% 3.04% 4.47%
2026/05/13 17.36% 6.58% 15.02% 10.24% 3.92% 0.71% 2.85% 4.8% 5.27% 1.74%
2026/05/14 26.96% 8.87% 13.49% 5.64% 0.38% 4.05% 1.3% 3.03% 2.9% 1.04%
2026/05/15 16.18% 6.07% 3.87% 8.1% 7.49% 4.82% 4.9% 6.41% 3.59% 3.25%
2026/05/16 30.03% 13.3% 12.85% 2.41% 1.77% 5.99% 0.95% 3.83% 4.67% 0.85%
2026/05/17 21.46% 12.82% 15.53% 2.88% 0.03% 5.75% 1.25% 2.54% 3.93% 0.53%
2026/05/18 22.56% 4.58% 10.66% 2.13% 0.42% 7.01% 3.63% 3.28% 2.78% 2.99%
2026/05/19 21.56% 3.92% 15.21% 2.57% 7.68% 7.54% 3.47% 2.62% 1.89% 3.25%
2026/05/20 22.09% 8.66% 13.29% 2.19% 7.3% 6.19% 2.98% 4.12% 4.93% 3.02%
2026/05/21 21.69% 5.89% 11.3% 2.3% 7.13% 2.18% 4.43% 4.66% 3.55% 3.85%
2026/05/22 20.11% 5.78% 8.84% 4.01% 9.46% 2.67% 6.13% 3.21% 4.31% 9.17%
2026/05/23 20.49% 14.83% 12.29% 5.47% 0.41% 2.94% 0.85% 3.38% 3.87% 14.87%
2026/05/24 20.11% 13.18% 10.22% 4.25% 2.73% 3.32% 5.57% 3.04% 2.92% 8.55%
2026/05/25 26.88% 12.1% 8.07% 3.13% 4.64% 5.06% 4.8% 3.14% 4.89% 6.8%
2026/05/26 25.06% 9.86% 11.37% 1.69% 4.07% 5.94% 6.04% 3% 4.45% 1.56%
2026/05/27 19.55% 8.98% 11.61% 6.97% 2.72% 3.38% 5.67% 3.53% 3.3% 5.22%
2026/05/28 24.09% 16.54% 13.13% 4.33% 2.27% 2.7% 1.16% 3.13% 2.88% 3.69%
2026/05/29 21.91% 11.78% 12.83% 2.45% 4.95% 1.6% 5.25% 3.52% 4.65% 2.96%
2026/05/30 17.85% 20.07% 6.64% 4% 4.59% 3.95% 4.57% 5.14% 3.55% 1.6%
2026/05/31 20.7% 13.44% 7.96% 7.16% 5.87% 5.87% 5.41% 3.88% 3.32% 1.69%
  • bestukonlinecasinosites.com
  • playright.co.uk
  • top10bestonlinecasinos.co.uk
  • 10bestcasinos.co.uk
  • bet365.com
  • top10casinositesuk.co.uk
  • betmgm.co.uk
  • coral.co.uk
  • grosvenorcasinos.com
  • ubet.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, bestukonlinecasinosites.com dominated PPC spend, peaking at 30.03% on the 16th. Playright.co.uk fluctuated, ending strong at 20.07%. Top10bestonlinecasinos.co.uk and 10bestcasinos.co.uk showed moderate activity. Bet365.com and others had varied performances, with ubet.co.uk spiking on the 23rd.

Market Exposure

Competitor Count for UK Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 55
2026/05/02 55
2026/05/03 56
2026/05/04 49
2026/05/05 53
2026/05/06 56
2026/05/07 59
2026/05/08 60
2026/05/09 57
2026/05/10 57
2026/05/11 61
2026/05/12 60
2026/05/13 58
2026/05/14 59
2026/05/15 60
2026/05/16 52
2026/05/17 55
2026/05/18 53
2026/05/19 57
2026/05/20 58
2026/05/21 59
2026/05/22 64
2026/05/23 61
2026/05/24 67
2026/05/25 63
2026/05/26 63
2026/05/27 56
2026/05/28 52
2026/05/29 56
2026/05/30 56
2026/05/31 55

Copyright © Adthena. All rights reserved.

May began with 55 advertisers, fluctuating throughout. Mid-month saw a peak at 67 on May 24. The month concluded with 55, mirroring its start.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
coral.co.uk 2.61%
bestukonlinecasinosites.com 1.89%
heartbingo.co.uk 1.4%
ubet.co.uk 1.31%
playright.co.uk 1.22%
666casino.com -0.6%
jackpotjoy.com -0.96%
redcasino.com -0.96%
virgingames.com -1.15%
monopolycasino.com -9.68%

Copyright © Adthena. All rights reserved.

Coral.co.uk surged with a 2.61% click share increase, while monopolycasino.com faced a significant drop of 9.68%.

Campaign Efficiency

UK Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date grosvenorcasinos.com playright.co.uk bestukonlinecasinosites.com coral.co.uk ivycasino.com top10bestonlinecasinos.co.uk clovercasino.com betmgm.co.uk betvictor.com monopolycasino.com
2026/05/01 6.64% 5.54% 3.38% 9.02% 6.07% 1.06% 0.9% 4.56% 4.25% 9.36%
2026/05/02 8.67% 6.41% 1.5% 5.92% 1.87% 4.24% 5.64% 3.95% 2.85% 5.76%
2026/05/03 6.97% 8.06% 3.68% 5.87% 2.29% 2.44% 6.96% 2.11% 1.18% 4.64%
2026/05/04 6.04% 5.59% 4.04% 4.45% 2% 4.11% 3.36% 2.34% 5.31% 9.67%
2026/05/05 8.55% 4.81% 2.26% 8.29% 4.26% 3.48% 1.89% 3.66% 2.94% 6.19%
2026/05/06 8.95% 3.93% 6.01% 5.52% 3.8% 3.06% 4.95% 5.23% 2.16% 9.66%
2026/05/07 10.55% 5.02% 2.32% 6.5% 6.01% 3.07% 1.79% 3.2% 4.8% 10.8%
2026/05/08 7.22% 4.28% 5.37% 9.9% 5.4% 1.26% 2.22% 1.34% 4.61% 9.39%
2026/05/09 9.64% 5.8% 7.17% 7.15% 7.21% 2.86% 3.41% 1.79% 0.56% 6.95%
2026/05/10 8.27% 3.57% 3.57% 4.85% 6.04% 2.55% 4.74% 2.84% 2.16% 5.89%
2026/05/11 10.33% 3.35% 4.87% 4.2% 2.6% 3.63% 5.14% 2.12% 4.26% 3.33%
2026/05/12 5.36% 4.24% 3.31% 5.25% 6.21% 2.64% 7.74% 3.54% 1.61% 10.19%
2026/05/13 6.69% 3.21% 5.34% 8.5% 2.93% 5.7% 7.1% 2.33% 2.74% 11.45%
2026/05/14 7.26% 4.25% 8.07% 5.9% 5.56% 4.46% 5.05% 1.58% 4.45% 7.29%
2026/05/15 7.22% 4.28% 5.37% 9.9% 5.4% 1.26% 2.22% 1.34% 4.61% 9.39%
2026/05/16 6.67% 5.55% 9.72% 7.11% 3.33% 5.07% 5% 2.79% 8.04% 8%
2026/05/17 9.04% 5.03% 5.66% 4.12% 2.01% 4.77% 5.03% 1.92% 7.54% 9.22%
2026/05/18 8.65% 2.56% 7.03% 6.12% 2.25% 3.96% 2.96% 2.56% 4.71% 9.17%
2026/05/19 5.54% 2.61% 6.38% 4.48% 3.05% 5.28% 5.71% 2.73% 3.93% 8.07%
2026/05/20 7.1% 4.08% 6.48% 7.81% 3.55% 4.44% 4.44% 2.18% 3.55% 4.74%
2026/05/21 9.38% 2.73% 6.84% 7.41% 3.66% 3.45% 3.12% 1.73% 2.64% 5.38%
2026/05/22 8.87% 2.75% 6.27% 5.83% 3.22% 2.42% 2.25% 3.91% 4.85% 7.61%
2026/05/23 9.63% 7.96% 7.71% 8.08% 5.83% 4.36% 3.58% 1.9% 1.89% 0%
2026/05/24 8.84% 8.39% 7.05% 6.62% 4.14% 3.8% 3.97% 4.33% 2.34% 0%
2026/05/25 12.16% 7.42% 10.95% 8.24% 2.3% 3.44% 3.64% 4.62% 0.8% 0%
2026/05/26 9.47% 4.92% 8.81% 5.98% 5.35% 4.98% 2.79% 4.05% 4.51% 8.31%
2026/05/27 7.32% 5.02% 6.8% 6.12% 3.54% 4.22% 2.98% 3.86% 2.72% 6.76%
2026/05/28 9.13% 10.58% 8.12% 5.91% 2.43% 5.12% 2.58% 2.42% 3.04% 5.61%
2026/05/29 7.36% 9.47% 7.84% 6.79% 4.83% 5.44% 2.69% 3.98% 3.71% 5.88%
2026/05/30 11.82% 11.36% 6.95% 7.12% 5.35% 3.28% 2.91% 2.91% 1.63% 0%
2026/05/31 12.04% 10.17% 9.3% 8% 5.33% 3.9% 3.68% 3.26% 0.46% 0%
  • grosvenorcasinos.com
  • playright.co.uk
  • bestukonlinecasinosites.com
  • coral.co.uk
  • ivycasino.com
  • top10bestonlinecasinos.co.uk
  • clovercasino.com
  • betmgm.co.uk
  • betvictor.com
  • monopolycasino.com

Copyright © Adthena. All rights reserved.

Grosvenorcasinos.com led May 2026, peaking at 12.16% on the 25th. Playright.co.uk surged late, reaching 11.36% on the 30th. Bestukonlinecasinosites.com and monopolycasino.com showed consistent growth. The month ended with dynamic shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games - Last month
  1. 1
    Get £30 Bonus + 100 Free Spins | Exclusive Slots Welcome Offer https://lp.betvictor.com › freespins-offer › play-safe

    Get £30 Bonus + 100 Spins on Gold Train If You Play £10. 18+ New Customers. T&Cs apply.

  2. 2
    New Players Welcome | UK Megaways Games https://www.clovercasino.com

    Play megaways games online at Clover. Pragmatic Play. NetEnt. Yggdrasil. Microgaming. Brands: Fluffy Favourites, Legacy of Dead, Gold Rush Express.

  3. 3
    Wager £10 & Get 100 Free Spins | Play Double Bubble https://lp.heartbingo.co.uk › freespins-offer › play-safe

    Play £10 & Get 100 Free Spins on Double Bubble. New Customers Only. 18+ T&Cs Apply. Join Heart Bingo For...

  4. 4
    Kong Casino https://www.kongcasino.com

    The UKs Best Online Slots Site — Play The Best Online Slots & Casino Games at Kong Casino - Hundreds Of Games Available. Play At Kong Casino & claim your new player welcome bonus.

  5. 5
    New Players Welcome | Mr Luck - Megaways Games https://www.mrluck.com

    Hundreds of online games available to play at Mr Luck. Online hot slots at Mr Luck. New players welcome.

Copyright © Adthena. All rights reserved.

In the competitive world of online gaming, BetVictor entices with a £30 bonus and 100 free spins, targeting new players. Clover Casino and Mr Luck highlight diverse game offerings, while Heart Bingo and Kong Casino focus on generous free spins and welcome bonuses, capturing attention with enticing rewards.

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