UK Gambling & Gaming Casino Games - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Casino Games – UK

Google AI Overview visibility for Gambling & Gaming Casino Games UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 1.16321920113
98.8367807989
1%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 0%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
coral.co.uk 22.88
grosvenorcasinos.com 18.26
monopolycasino.com 17.02
ladbrokes.com 5.85
bestukonlinecasinosites.com 2.18
galabingo.com 1.99
ivycasino.com 1.96
jackpotjoy.com 1.57
playright.co.uk 1.54
clovercasino.com 1.51
others 25.24
  • coral.co.uk - 22.88%
  • grosvenorcasinos.com - 18.26%
  • monopolycasino.com - 17.02%
  • ladbrokes.com - 5.85%
  • bestukonlinecasinosites.com - 2.18%
  • galabingo.com - 1.99%
  • ivycasino.com - 1.96%
  • jackpotjoy.com - 1.57%
  • playright.co.uk - 1.54%
  • clovercasino.com - 1.51%
  • others - 25.24%

Copyright © Adthena. All rights reserved.

In the gambling PPC landscape, Coral.co.uk leads with 22.88% click share, closely followed by Grosvenorcasinos.com at 18.26%. Monopolycasino.com captures 17.02%, while ‘others’ collectively hold 25.24%.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date playright.co.uk monopolycasino.com bestukonlinecasinosites.com grosvenorcasinos.com coral.co.uk topcasinosuk.co.uk top10bestonlinecasinos.co.uk betmgm.co.uk ladbrokes.com ubet.co.uk
2026/04/01 4.73% 0% 6.29% 4.31% 4.31% 0% 6.17% 2.69% 2.16% 5.36%
2026/04/02 1.22% 0% 3.21% 4.56% 2.73% 0.37% 2.71% 2.77% 2.1% 0.9%
2026/04/03 9.8% 0% 13.54% 6.4% 2.8% 1.46% 6.89% 1.46% 4.82% 0.57%
2026/04/04 6.24% 1.04% 24.12% 4.58% 4.53% 3.84% 4.95% 1.84% 1.85% 5.44%
2026/04/05 6.02% 0.68% 31.88% 3.84% 3.78% 2.69% 6.91% 3.1% 2.75% 2.62%
2026/04/06 6.73% 1.86% 29.61% 2.48% 0.09% 3.02% 9.02% 4.34% 3.65% 2.62%
2026/04/07 1.45% 2.71% 6.47% 3.85% 4.54% 3.42% 2.44% 7.58% 7.22% 2.14%
2026/04/08 5.25% 4.49% 14.86% 3.2% 4.79% 6.36% 12.47% 3.9% 3.95% 5.58%
2026/04/09 3.71% 6.52% 7.38% 5.64% 8.13% 2.02% 10.08% 4.04% 5.13% 2.46%
2026/04/10 4.42% 3.16% 12.01% 5.07% 7.43% 1.71% 10.63% 3.26% 5.37% 2.28%
2026/04/11 7.07% 3.33% 11.95% 5.73% 6.63% 6.17% 6.92% 1.09% 5.37% 2.76%
2026/04/12 4.33% 8.36% 8.89% 5.32% 6.85% 2.98% 10.16% 1.89% 3.43% 3.35%
2026/04/13 5.39% 7.17% 6.66% 5.03% 6.76% 4.08% 10.43% 2.18% 4.42% 2.42%
2026/04/14 6.86% 5.07% 17.68% 3.22% 4.16% 5.01% 12.11% 2.7% 5.49% 5.8%
2026/04/15 9.38% 5.58% 14.21% 4.05% 4.4% 2.81% 10.91% 3.62% 6.09% 3.68%
2026/04/16 6.75% 5.09% 15.24% 3.61% 4.47% 4.2% 6.13% 5.59% 5.47% 6.57%
2026/04/17 9.84% 4.64% 12.92% 5.32% 5.07% 5.11% 7.65% 4.24% 2.75% 3.38%
2026/04/18 9.17% 5.09% 14.21% 4.19% 4.13% 5.31% 8.24% 3.44% 4.25% 5.74%
2026/04/19 9.8% 5.47% 17.57% 3.8% 6.25% 3.31% 7.32% 2.98% 3.05% 5%
2026/04/20 3.7% 6.74% 11.94% 4.24% 16.68% 0.88% 4.19% 7.08% 2.48% 5.6%
2026/04/21 1.68% 8.86% 14.2% 5.98% 10.44% 0.32% 6.08% 3.91% 5.77% 5.98%
2026/04/22 1.91% 9.99% 14.74% 5.4% 4.14% 0.51% 10.08% 3.7% 5.29% 1.31%
2026/04/23 2.13% 16.58% 6.99% 7.11% 7.51% 0.62% 4.86% 9.19% 4.22% 0.5%
2026/04/24 2.6% 10.89% 16.36% 6.07% 9.8% 0.31% 5.57% 1.86% 4.3% 0.72%
2026/04/25 6.06% 7.77% 15.33% 5.7% 4.57% 3.28% 6.48% 8.02% 4.48% 3.4%
2026/04/26 5.69% 8.7% 20.62% 2.69% 4.57% 3.53% 7.44% 4.5% 4.3% 1.02%
2026/04/27 11.8% 8.54% 10.81% 5.05% 4.84% 3.97% 6.87% 5.51% 2.01% 0.83%
2026/04/28 13.76% 3.74% 16.01% 6.05% 5.28% 4.75% 8.29% 2.4% 3.38% 0.83%
2026/04/29 9.24% 7.92% 13.7% 4.51% 2.9% 5.73% 10.1% 2.16% 3.19% 1.91%
2026/04/30 11.33% 9.32% 7.69% 7.05% 6.73% 5.1% 3.87% 2.17% 2.14% 1.52%
  • playright.co.uk
  • monopolycasino.com
  • bestukonlinecasinosites.com
  • grosvenorcasinos.com
  • coral.co.uk
  • topcasinosuk.co.uk
  • top10bestonlinecasinos.co.uk
  • betmgm.co.uk
  • ladbrokes.com
  • ubet.co.uk

Copyright © Adthena. All rights reserved.

In April 2026, “bestukonlinecasinosites.com” dominated early with a peak on the 5th. “monopolycasino.com” surged mid-month, while “playright.co.uk” ended strong. The month concluded with diverse fluctuations across domains.

Market Exposure

Competitor Count for UK Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 41
2026/04/02 42
2026/04/03 59
2026/04/04 62
2026/04/05 66
2026/04/06 63
2026/04/07 62
2026/04/08 77
2026/04/09 68
2026/04/10 70
2026/04/11 70
2026/04/12 73
2026/04/13 74
2026/04/14 71
2026/04/15 68
2026/04/16 70
2026/04/17 72
2026/04/18 68
2026/04/19 68
2026/04/20 58
2026/04/21 61
2026/04/22 59
2026/04/23 55
2026/04/24 57
2026/04/25 59
2026/04/26 61
2026/04/27 62
2026/04/28 62
2026/04/29 63
2026/04/30 58

Copyright © Adthena. All rights reserved.

April began with 41 advertisers, peaking at 77 on the 8th. A decline followed, ending the month at 58.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
monopolycasino.com 7.42%
ladbrokes.com 0.62%
playright.co.uk 0.53%
megacasino.co.uk 0.41%
redcasino.com 0.36%
jackpotjoy.com -0.54%
rainbowrichescasino.com -0.59%
grosvenorcasinos.com -0.8%
ivycasino.com -0.86%
clovercasino.com -1.09%

Copyright © Adthena. All rights reserved.

Monopolycasino.com surged with a 7.42% click share increase, while clovercasino.com dropped by 1.09%. Ladbrokes.com and playright.co.uk also saw positive gains.

Campaign Efficiency

UK Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date grosvenorcasinos.com monopolycasino.com coral.co.uk playright.co.uk jackpotjoy.com ivycasino.com betmgm.co.uk ladbrokes.com bestukonlinecasinosites.com top10bestonlinecasinos.co.uk
2026/04/01 5.74% 0% 3.96% 1.63% 0% 27.95% 0.56% 2.67% 1.51% 2.62%
2026/04/02 6.07% 0% 2.75% 0.36% 0.27% 25.27% 2.89% 1.65% 0.82% 0.42%
2026/04/03 5.98% 0% 3.82% 5.12% 2.13% 21.17% 1.87% 3.81% 4.67% 2.91%
2026/04/04 11.62% 1.29% 7.3% 2.76% 0.83% 8.25% 2.08% 1.75% 7.57% 2.6%
2026/04/05 7.25% 0.99% 5.04% 3.21% 1.81% 10.35% 2.26% 1.62% 11.92% 3.44%
2026/04/06 6.45% 3.15% 0.12% 3.93% 2.63% 11.76% 3.71% 2.05% 9.7% 4.19%
2026/04/07 7.07% 3.56% 5.21% 1.63% 2.64% 7.6% 4.09% 3.31% 2.5% 1.53%
2026/04/08 6.77% 5.61% 7.26% 2.99% 7.13% 3.67% 4.65% 3.3% 4.23% 5.06%
2026/04/09 8.61% 5.76% 8.87% 2.3% 5.7% 3.38% 6.6% 4.04% 2.27% 4.16%
2026/04/10 7.38% 2.66% 8.01% 1.55% 5.43% 3.98% 4.63% 3.24% 3.96% 4.12%
2026/04/11 9.64% 2.94% 6.6% 3.6% 5.2% 1.88% 2.24% 4.96% 4.57% 2.76%
2026/04/12 7.11% 6.89% 6.88% 1.92% 6.16% 6.1% 4.04% 2.54% 3.63% 4.35%
2026/04/13 7.62% 6.34% 7.25% 2.95% 4.64% 3.73% 4.65% 5.21% 2.66% 4.02%
2026/04/14 6.69% 6.66% 6.83% 4.08% 2.86% 3.19% 3.56% 4.05% 5.99% 5.35%
2026/04/15 7.78% 6.47% 6.02% 4.57% 4.46% 3.22% 4.56% 4.06% 5.05% 4.1%
2026/04/16 8.41% 6.78% 6.55% 3.94% 6.18% 3.57% 4.65% 3.84% 4.79% 3.09%
2026/04/17 9.13% 5.85% 8.13% 4.83% 5.89% 2.23% 3.89% 4.01% 3.63% 3.95%
2026/04/18 7.67% 6.76% 6.8% 4.7% 5.54% 2.01% 2.89% 4% 5.03% 3.77%
2026/04/19 8.66% 7.19% 8.14% 5.54% 6.41% 2.34% 3.05% 2.92% 5.54% 3.36%
2026/04/20 7.99% 8.42% 10.67% 1.4% 6.58% 3.57% 5.11% 3.15% 2.81% 1.54%
2026/04/21 10.53% 9.21% 11.41% 3.11% 4.76% 5.5% 2.45% 3.73% 2.7% 1.63%
2026/04/22 10.31% 10.27% 5.86% 4.19% 3.29% 4.02% 5.02% 4% 3.06% 2.38%
2026/04/23 12.3% 15.1% 8.52% 1.62% 0.72% 2.77% 6.14% 5.38% 1.96% 1.02%
2026/04/24 11.02% 11.96% 11.73% 0.82% 1.41% 5.32% 2.66% 6.13% 3.58% 1.59%
2026/04/25 8.52% 8.33% 6.68% 3.57% 2% 4.44% 6.92% 2.97% 5.71% 2.71%
2026/04/26 6.79% 9.77% 5.97% 4.16% 1.97% 5.07% 4.68% 6.84% 6.4% 2.89%
2026/04/27 9.1% 9.3% 6.53% 5.71% 2.24% 3.77% 4.4% 1.88% 3.89% 2.65%
2026/04/28 9.62% 4.69% 5.77% 9.03% 1.71% 2.33% 3.41% 4.48% 5.58% 3.95%
2026/04/29 9.12% 10.22% 3.93% 6.41% 0.71% 3.72% 2.34% 4.57% 5.08% 4.6%
2026/04/30 11.4% 8.99% 7% 5.18% 4.12% 3.67% 3.51% 2.09% 2.07% 1.94%
  • grosvenorcasinos.com
  • monopolycasino.com
  • coral.co.uk
  • playright.co.uk
  • jackpotjoy.com
  • ivycasino.com
  • betmgm.co.uk
  • ladbrokes.com
  • bestukonlinecasinosites.com
  • top10bestonlinecasinos.co.uk

Copyright © Adthena. All rights reserved.

April saw Grosvenorcasinos.com lead with fluctuating impressions, peaking at 12.3% on April 23. Monopolycasino.com surged mid-month, reaching 15.1% on April 23. Ivycasino.com started strong but declined, ending at 3.67%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games - Last month
  1. 1
    Get £30 Bonus + 100 Free Spins - Exclusive Slots Welcome Offer https://lp.betvictor.com › freespins-offer › play-safe

    Get £30 Bonus + 100 Spins on Gold Train If You Play £10. 18+ New Customers. T&Cs apply.

  2. 2
    50 Bonus & 50 Free Spins | When You Bet £10 https://promo.boylesports.com › casino_bonus › new_player

    Stake £10 & Get £50 Casino Bonus + 50 Free Spins. GambleAware.org. 18+ T&Cs apply.

  3. 3
    New Players Welcome | UK Megaways Games https://www.clovercasino.com

    Play megaways games online at Clover. Pragmatic Play. Yggdrasil. NetEnt. Microgaming. Brands: Fluffy Favourites, Legacy of Dead, Gold Rush Express.

  4. 4
    Spend £5, Get £20 or 50 Spins - 50 Free Spins OR £20 Bonus https://www.meccabingo.com

    Keep It Fun - Deposit & Spend £5 & Get £20 Bonus OR 50 Free Spins! 18+. T&Cs Apply

  5. 5
    New Players Welcome https://www.mrluck.com

    Discover Megaways Games — Hundreds of online games available to play at Mr Luck. Online hot slots at Mr Luck. New players welcome.

Copyright © Adthena. All rights reserved.

In the competitive world of online gaming, BetVictor entices with a £30 bonus and 100 free spins, while Boylesports offers a £50 bonus and 50 spins for a £10 stake. Clover Casino and Mr Luck highlight diverse Megaways games, and Mecca Bingo promotes fun with a £20 bonus or 50 spins for a £5 spend.

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