UK Gambling & Gaming Casino Games - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Casino Games – UK

Google AI Overview visibility for Gambling & Gaming Casino Games UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 1
99
<1%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 0%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
grosvenorcasinos.com 16.56
partycasino.com 11.04
monopolycasino.com 10.43
coral.co.uk 8.76
888casino.com 8.11
rainbowrichescasino.com 5.59
jackpotjoy.com 2.58
ladbrokes.com 2.57
betfair.com 2.12
ubet.co.uk 1.59
others 30.65
  • grosvenorcasinos.com - 16.56%
  • partycasino.com - 11.04%
  • monopolycasino.com - 10.43%
  • coral.co.uk - 8.76%
  • 888casino.com - 8.11%
  • rainbowrichescasino.com - 5.59%
  • jackpotjoy.com - 2.58%
  • ladbrokes.com - 2.57%
  • betfair.com - 2.12%
  • ubet.co.uk - 1.59%
  • others - 30.65%

Copyright © Adthena. All rights reserved.

Grosvenorcasinos.com leads with 16.56% click share, followed by partycasino.com at 11.04%. Others collectively hold 30.65%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date playright.co.uk top10bestonlinecasinos.co.uk topcasinosuk.co.uk grosvenorcasinos.com bestukonlinecasinosites.com jackpotjoy.com coral.co.uk 888casino.com 10bestcasinos.co.uk ubet.co.uk
2026/01/01 8.72% 10.6% 8.48% 2.39% 5.37% 1.93% 0.05% 4.2% 3.69% 0.34%
2026/01/02 5.55% 8.9% 8.09% 3.15% 11.75% 0.5% 0.47% 5.58% 5.95% 0.21%
2026/01/03 5.19% 8.04% 6.46% 8.09% 9.1% 1.81% 0.39% 10.73% 4.38% 0.65%
2026/01/04 4.06% 7.42% 15.38% 3.95% 9.55% 1.12% 0.26% 9.54% 2.57% 0.58%
2026/01/05 1.56% 3.63% 4.09% 10.01% 6.2% 1.18% 1.02% 17.23% 3.17% 1.59%
2026/01/06 2% 1.02% 5.38% 12.26% 2.73% 3.64% 1.75% 13.21% 1.54% 1.65%
2026/01/07 8.15% 13.06% 7.5% 1.22% 0.01% 1.7% 1.34% 0% 8.73% 1.88%
2026/01/08 3.55% 5.12% 5.94% 7.78% 5.5% 2.34% 2.78% 6.68% 5.63% 4.86%
2026/01/09 2.07% 6.23% 3.85% 5.71% 5.79% 3.19% 2.69% 7.94% 6.82% 3.26%
2026/01/10 4.15% 2.84% 3.49% 5.86% 6.43% 3.74% 2.04% 7.93% 5.31% 6.29%
2026/01/11 2.53% 4.1% 4% 6.1% 8.46% 3.12% 2.46% 6% 6.35% 6.36%
2026/01/12 3.13% 3.58% 4.78% 5.53% 7.06% 2.54% 3.06% 5.27% 5.5% 5.32%
2026/01/13 3.37% 6.41% 2.78% 5.79% 4.45% 2.48% 3.47% 6.07% 5.65% 4.53%
2026/01/14 3.14% 3.62% 4.91% 5.48% 7.58% 2.94% 3.33% 8.45% 4.13% 2.69%
2026/01/15 3.99% 4.89% 2.99% 6.32% 6.29% 6.08% 3.8% 7.49% 5.82% 1.33%
2026/01/16 2.05% 6.25% 3.82% 5.67% 5.75% 3.17% 2.67% 7.89% 6.78% 3.26%
2026/01/17 6.39% 7.18% 3.81% 3.53% 6.28% 3.66% 3.83% 5.57% 5.25% 3.76%
2026/01/18 4.65% 7.89% 4.32% 3.18% 9.35% 3.52% 3.81% 5.51% 4.08% 3.99%
2026/01/19 5.48% 7.6% 6.32% 3.76% 8.72% 3.52% 3.6% 4.79% 3.7% 5.54%
2026/01/20 6.11% 3.6% 4.23% 5.7% 5.73% 4.35% 4.67% 6.85% 5.67% 5.57%
2026/01/21 3.95% 3.55% 4.24% 7.1% 6.15% 4.07% 5.35% 5.83% 5.88% 5.88%
2026/01/22 5.71% 4.51% 2.75% 5.84% 11.66% 2.3% 4.03% 4.53% 5.05% 4.19%
2026/01/23 7.81% 5.01% 4.36% 6.86% 8.29% 3.39% 3.57% 6.38% 3.73% 2.36%
2026/01/24 8.37% 5.4% 6.19% 4.97% 6.5% 3.84% 3.74% 5.79% 5.18% 5%
2026/01/25 6.52% 6.32% 4.09% 6.19% 9.91% 5.16% 4.49% 5.19% 4.11% 4.68%
2026/01/26 6.58% 6.75% 5.21% 6.17% 11.21% 3.56% 3.83% 5.87% 4.85% 4.11%
2026/01/27 3% 4.67% 2.52% 7.11% 7.03% 4.34% 4.88% 7.77% 4.08% 2.96%
2026/01/28 3.27% 3.3% 3.02% 7.54% 1.61% 7.75% 5.88% 7.54% 4.95% 2.37%
2026/01/29 4.22% 4.07% 2.49% 6.07% 7.14% 4.56% 5.28% 7.46% 4.34% 3.93%
2026/01/30 7.24% 4.56% 3.48% 6.38% 7.6% 5.66% 5.4% 5.38% 4.75% 4.6%
2026/01/31 7.68% 6.87% 6.24% 5.8% 5.23% 5.15% 5.05% 5.04% 4.56% 3.08%
  • playright.co.uk
  • top10bestonlinecasinos.co.uk
  • topcasinosuk.co.uk
  • grosvenorcasinos.com
  • bestukonlinecasinosites.com
  • jackpotjoy.com
  • coral.co.uk
  • 888casino.com
  • 10bestcasinos.co.uk
  • ubet.co.uk

Copyright © Adthena. All rights reserved.

In January 2026, “playright.co.uk” saw fluctuating PPC spend, peaking at 8.72% and ending at 7.68%. “top10bestonlinecasinos.co.uk” started strong at 10.6%, dipped mid-month, and closed at 6.87%. “topcasinosuk.co.uk” had a notable spike on January 4th at 15.38%, finishing at 6.24%. “grosvenorcasinos.com” maintained a steady presence, peaking at 12.26% on January 6th. “bestukonlinecasinosites.com” showed consistent activity, peaking at 11.75% on January 2nd. “jackpotjoy.com” remained stable, with a peak of 7.75% on January 28th. “coral.co.uk” gradually increased, ending at 5.05%. “888casino.com” had a significant peak on January 5th at 17.23%, closing at 5.04%. “10bestcasinos.co.uk” maintained moderate activity, peaking at 8.73% on January 7th. “ubet.co.uk” showed a gradual increase, peaking at 6.36% on January 11th, and ending at 3.08%.

Market Exposure

Competitor Count for UK Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 70
2026/01/02 75
2026/01/03 76
2026/01/04 75
2026/01/05 73
2026/01/06 73
2026/01/07 67
2026/01/08 86
2026/01/09 82
2026/01/10 87
2026/01/11 86
2026/01/12 87
2026/01/13 91
2026/01/14 92
2026/01/15 87
2026/01/16 82
2026/01/17 92
2026/01/18 86
2026/01/19 90
2026/01/20 89
2026/01/21 86
2026/01/22 82
2026/01/23 79
2026/01/24 78
2026/01/25 84
2026/01/26 81
2026/01/27 76
2026/01/28 75
2026/01/29 74
2026/01/30 82
2026/01/31 78

Copyright © Adthena. All rights reserved.

January saw a dynamic shift in distinct advertisers, starting at 70 and peaking at 92 mid-month. The month concluded with a slight dip, ending at 78.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
coral.co.uk 4.71%
monopolycasino.com 1.19%
betfair.com 1.18%
jackpotjoy.com 0.85%
skyvegas.com 0.59%
kongcasino.com -0.66%
ivycasino.com -0.71%
888casino.com -1.48%
williamhill.com -1.6%
partycasino.com -4.98%

Copyright © Adthena. All rights reserved.

Coral.co.uk surged with a 4.71% click share increase, while partycasino.com faced a 4.98% decline. Monopolycasino.com and betfair.com also saw positive growth, contrasting with declines for williamhill.com and 888casino.com.

Campaign Efficiency

UK Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date grosvenorcasinos.com jackpotjoy.com coral.co.uk 32red.com virgingames.com ubet.co.uk partycasino.com 10bestcasinos.co.uk 888casino.com topcasinosuk.co.uk
2026/01/01 3.18% 3.99% 0.05% 4.11% 4.36% 0.94% 2.24% 1.38% 1.7% 6.65%
2026/01/02 3.8% 2.35% 1.09% 1.15% 3.82% 1.06% 3.47% 2.74% 3.19% 5.64%
2026/01/03 10.08% 3.96% 0.64% 3.17% 3.04% 0.83% 4.11% 1.6% 4.42% 4.82%
2026/01/04 5.23% 3.89% 0.5% 3.34% 2.03% 1.3% 2.76% 0.91% 4.12% 9.38%
2026/01/05 9.29% 4.49% 1.31% 4.54% 1.56% 3.08% 3.08% 1.14% 5.33% 3.79%
2026/01/06 10.74% 6.25% 2.02% 1.83% 1.53% 2.52% 4.6% 0.56% 4.03% 4.4%
2026/01/07 2.27% 4.17% 1.25% 0.13% 0.33% 2.2% 2.25% 3.95% 0% 3.28%
2026/01/08 7.07% 4.58% 2.7% 1.68% 1.94% 4.68% 4.06% 3.04% 2.46% 3.88%
2026/01/09 5.89% 4.47% 2.23% 2.92% 2.46% 2.88% 4.49% 3.8% 2.87% 3.11%
2026/01/10 5.82% 5.82% 1.71% 2.74% 1.92% 3.45% 3.86% 3.05% 2.72% 3.22%
2026/01/11 7.24% 6.37% 2.96% 0.61% 1.26% 5.75% 2.85% 3.75% 2.47% 3.4%
2026/01/12 6.99% 4.21% 3.57% 6.86% 2.13% 4.27% 4.43% 4.33% 2.37% 3.03%
2026/01/13 6.28% 5.26% 4.19% 4.81% 1.78% 3.51% 4.18% 4.25% 3.28% 2.67%
2026/01/14 6.93% 6.37% 3.12% 4.68% 3.2% 2.97% 4.42% 3.44% 3.25% 3.96%
2026/01/15 8.54% 10.76% 4.79% 2.98% 3.65% 1.89% 2.53% 3.05% 3.53% 2.8%
2026/01/16 5.89% 4.47% 2.23% 2.92% 2.46% 2.88% 4.49% 3.8% 2.87% 3.11%
2026/01/17 5.45% 8.31% 4.94% 1.88% 2.41% 2.92% 3.32% 2.7% 3.13% 3.33%
2026/01/18 4.36% 8.5% 5.57% 1.1% 3.8% 3.17% 3.06% 2.86% 2.97% 3.35%
2026/01/19 6.3% 7.98% 5.89% 3.04% 2.67% 3.63% 3.75% 3.11% 3.15% 3.06%
2026/01/20 7.13% 8.31% 6.19% 1.65% 4.37% 3.72% 3.03% 3.22% 3.5% 3.58%
2026/01/21 7.7% 6.73% 6.6% 1.26% 2.42% 5.67% 2.38% 3.31% 2.38% 3.39%
2026/01/22 6.98% 5.67% 4.6% 6.51% 3.71% 3.62% 2.89% 3.36% 2.18% 1.65%
2026/01/23 7.21% 5.96% 4.38% 5.18% 4.8% 3.03% 2.73% 2.13% 3.15% 2.48%
2026/01/24 6.44% 7.5% 5.68% 1.85% 4.18% 4.19% 2.97% 3.28% 3.44% 3.58%
2026/01/25 7.54% 8.97% 6.37% 1.66% 2.84% 3.42% 1.96% 2.26% 2.81% 1.83%
2026/01/26 8.08% 7.4% 4.95% 2.92% 2.15% 3.9% 2.4% 2.92% 3.39% 3.28%
2026/01/27 7.2% 7.41% 5.85% 3% 4.44% 3.49% 0% 2.28% 3.09% 1.49%
2026/01/28 6.71% 12.17% 6.25% 5.5% 4.98% 2.83% 2.57% 2.74% 3.68% 1.22%
2026/01/29 6.93% 7.26% 7.38% 1.84% 4.99% 4.29% 2.09% 3.01% 3.49% 0.93%
2026/01/30 6.73% 9.14% 6.84% 3.9% 3.55% 4.49% 2.54% 2.56% 2.25% 1.65%
2026/01/31 8.52% 8.29% 7.49% 4.97% 3.95% 3.31% 2.79% 2.5% 2.3% 1.91%
  • grosvenorcasinos.com
  • jackpotjoy.com
  • coral.co.uk
  • 32red.com
  • virgingames.com
  • ubet.co.uk
  • partycasino.com
  • 10bestcasinos.co.uk
  • 888casino.com
  • topcasinosuk.co.uk

Copyright © Adthena. All rights reserved.

Grosvenorcasinos.com started January with 3.18% and ended at 8.52%. Jackpotjoy.com saw a peak at 12.17% on January 28. Coral.co.uk steadily rose, finishing at 7.49%. 32red.com fluctuated, closing at 4.97%. Virgingames.com ended at 3.95%. Ubet.co.uk peaked mid-month, closing at 3.31%. Partycasino.com remained stable, ending at 2.79%. 10bestcasinos.co.uk had a slight decline, finishing at 2.5%. 888casino.com showed minor fluctuations, ending at 2.3%. Topcasinosuk.co.uk started strong but declined, closing at 1.91%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games - Last month
  1. 1
    100 Free Spins Welcome Bonus | Deposit & Stake £10 For Bonus https://www.888casino.com

    Get 100 Free Spins. 1st Deposit Only. Play Safe.18+. Some Payments Excluded. T&Cs Apply. Exclusive Releases, The Hottest Slots and Thrilling Live Casino...

  2. 2
    £20 Bonus in Big Bass Splash - Betano™ Exclusive Slots Offer https://lp.betano.co.uk › play-safe › welcome-offer

    Get £20 Bonus in Big Bass Splash When You Wager £10. 18+ New Customers Only T&Cs

  3. 3
    50 Bonus & 50 Free Spins | When You Bet £10 https://promo.boylesports.com › casino_bonus › new_player

    Stake £10 & Get £50 Casino Bonus + 50 Free Spins. GambleAware.org. 18+ T&Cs apply. Join...

  4. 4
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    Discover hundreds of online megaways games available to play at Kong. New players welcome. Sign up & play online at Kong 2025 Updated Site.

  5. 5
    Wager £10 & Get £20 + 20 Spins - Claim Your Welcome Offer Here https://lp.talksportbet.com › casino-offer › play-safe

    Wager £10 & Get £20 Slot Bonus + 20 Spins on Selected Games. 18+ New Customers. T&Cs Apply

Copyright © Adthena. All rights reserved.

In the competitive world of online casinos, 888casino entices with 100 free spins, while Betano offers a £20 bonus in Big Bass Splash. Boylesports lures with a £50 bonus and 50 spins. Kongcasino highlights its megaways games, and Talksportbet tempts with a £20 bonus and 20 spins.

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