UK Gambling & Gaming Casino Games - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Casino Games – UK

Google AI Overview visibility for Gambling & Gaming Casino Games UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 2.98982188295
97.010178117
2%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 0%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
coral.co.uk 24.71
grosvenorcasinos.com 20.62
monopolycasino.com 4.27
bestukonlinecasinosites.com 3.35
playright.co.uk 3.2
galabingo.com 2.83
virgingames.com 2.74
baccarat.com 2.51
megacasino.co.uk 2.27
top10bestonlinecasinos.co.uk 2.01
others 31.49
  • coral.co.uk - 24.71%
  • grosvenorcasinos.com - 20.62%
  • monopolycasino.com - 4.27%
  • bestukonlinecasinosites.com - 3.35%
  • playright.co.uk - 3.2%
  • galabingo.com - 2.83%
  • virgingames.com - 2.74%
  • baccarat.com - 2.51%
  • megacasino.co.uk - 2.27%
  • top10bestonlinecasinos.co.uk - 2.01%
  • others - 31.49%

Copyright © Adthena. All rights reserved.

In the gambling & gaming PPC landscape, Coral.co.uk leads with 24.71% click share, closely followed by Grosvenorcasinos.com at 20.62%. Meanwhile, ‘others’ collectively hold a significant 31.49% share.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bestukonlinecasinosites.com top10bestonlinecasinos.co.uk grosvenorcasinos.com 10bestcasinos.co.uk playright.co.uk topcasinosuk.co.uk betmgm.co.uk coral.co.uk top10casinositesuk.co.uk bet365.com
2026/06/01 20.93% 4.13% 2.02% 1.13% 8.5% 2.63% 10.33% 4.78% 2.12% 9.55%
2026/06/02 12.35% 2.02% 3.51% 2.5% 12.12% 2.41% 6.93% 3.54% 1.4% 3.24%
2026/06/03 15.39% 7.76% 4.24% 5.4% 8.66% 3.86% 5.13% 3.49% 3.95% 2.27%
2026/06/04 11.93% 8.75% 3.63% 6% 9.77% 2.44% 6.03% 5.06% 3.81% 3.67%
2026/06/05 13.89% 6.12% 3.43% 6.88% 11.32% 3.47% 1.73% 3.56% 0.9% 2.65%
2026/06/06 11.74% 6.05% 3.73% 4.22% 11.52% 2.41% 3.23% 4.57% 3.62% 7%
2026/06/07 10.85% 7.21% 6.42% 5.39% 11.25% 4.83% 6.1% 2.73% 5.2% 4.28%
2026/06/08 13.51% 5.44% 6.33% 3.41% 7.46% 2.64% 3.57% 3.64% 4.57% 3.81%
2026/06/09 11.42% 4.79% 9.33% 1.58% 7.97% 5.08% 3.75% 5.8% 0.63% 4.8%
2026/06/10 10.05% 3.92% 4.61% 1.03% 5.73% 4.08% 6.26% 7.79% 1.18% 4.98%
2026/06/11 11.99% 3.24% 3.95% 3.35% 6.85% 4.06% 7.43% 4.85% 5.12% 7.02%
2026/06/12 18.22% 5.92% 4.3% 4.55% 9.51% 5.71% 4.5% 4.46% 2.77% 7.43%
2026/06/13 19.04% 3.83% 7.18% 9.81% 6.15% 7.82% 3.71% 3.27% 2.94% 4.74%
2026/06/14 17.72% 7.89% 4.41% 5.5% 7.22% 8.26% 2.19% 3.38% 5.47% 2.34%
2026/06/15 18.65% 6.35% 2.16% 4.12% 4.84% 11.2% 2.25% 4% 6.21% 5.1%
2026/06/16 17.77% 10.69% 3% 3.43% 7.68% 7.98% 4.04% 3.79% 5.22% 0.11%
2026/06/17 22.07% 11.23% 2.56% 6.75% 8.6% 5.34% 3% 3.47% 3.88% 2.04%
2026/06/18 14.65% 5.4% 5.24% 2.17% 13% 3.84% 4.06% 6.21% 1.93% 6.16%
2026/06/19 10.79% 5.58% 6.02% 6.21% 10.65% 5.06% 2.77% 4.3% 2.85% 6.95%
2026/06/20 10.74% 9.14% 6.99% 7.21% 9.38% 9.85% 4.11% 3.93% 5.67% 4.58%
2026/06/21 7.19% 6.48% 4.32% 5.64% 7.28% 7.35% 8.33% 2.78% 7.93% 6.71%
2026/06/22 15.63% 5.16% 3.32% 3.41% 5.34% 3.45% 7.51% 3.66% 5.26% 7.37%
2026/06/23 9.04% 7.93% 7.47% 3.75% 5.02% 3.72% 8.1% 3.36% 2.65% 8.05%
2026/06/24 13.97% 7.84% 10.96% 5.23% 9% 2.24% 5.6% 2.84% 5.78% 3.39%
2026/06/25 12.56% 16% 9.7% 6.04% 8.97% 2.74% 0.56% 3.16% 4.37% 0%
2026/06/26 12.9% 9.38% 11.38% 4.57% 15.53% 1.39% 5.09% 4.44% 2.26% 0.41%
2026/06/27 16.97% 6.85% 6.06% 3.28% 13.13% 0.93% 6.24% 4.39% 3.63% 0.83%
2026/06/28 18.03% 5.65% 10.53% 2.62% 13.96% 3.57% 1.21% 2.92% 2.19% 1.36%
2026/06/29 9.5% 8.87% 3.77% 3.48% 11.09% 7.45% 6.85% 4.25% 1.42% 2.93%
2026/06/30 12.6% 10.06% 9.11% 8.87% 8.08% 6.88% 3.63% 3.48% 1.35% 0.3%
  • bestukonlinecasinosites.com
  • top10bestonlinecasinos.co.uk
  • grosvenorcasinos.com
  • 10bestcasinos.co.uk
  • playright.co.uk
  • topcasinosuk.co.uk
  • betmgm.co.uk
  • coral.co.uk
  • top10casinositesuk.co.uk
  • bet365.com

Copyright © Adthena. All rights reserved.

In June 2026, bestukonlinecasinosites.com led with fluctuating spend, peaking mid-month. top10bestonlinecasinos.co.uk and grosvenorcasinos.com showed steady growth. By month’s end, playright.co.uk surged, while bet365.com declined.

Market Exposure

Competitor Count for UK Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 60
2026/06/02 60
2026/06/03 56
2026/06/04 57
2026/06/05 59
2026/06/06 63
2026/06/07 56
2026/06/08 60
2026/06/09 59
2026/06/10 58
2026/06/11 66
2026/06/12 62
2026/06/13 63
2026/06/14 66
2026/06/15 62
2026/06/16 61
2026/06/17 56
2026/06/18 56
2026/06/19 60
2026/06/20 59
2026/06/21 57
2026/06/22 61
2026/06/23 65
2026/06/24 61
2026/06/25 59
2026/06/26 60
2026/06/27 61
2026/06/28 63
2026/06/29 62
2026/06/30 60

Copyright © Adthena. All rights reserved.

In June 2026, advertiser numbers fluctuated, peaking at 66 on June 11 and 14. The month concluded with 60 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
coral.co.uk 4.97%
redcasino.com 1.67%
kongcasino.com 1.59%
grosvenorcasinos.com 1.33%
ivycasino.com 1.12%
betfred.com -0.7%
partycasino.com -0.75%
baccarat.com -1.15%
ubet.co.uk -1.38%
monopolycasino.com -6.06%

Copyright © Adthena. All rights reserved.

Coral.co.uk surged with a 4.97% click share increase, while monopolycasino.com faced a significant drop of 6.06%.

Campaign Efficiency

UK Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date grosvenorcasinos.com coral.co.uk 10bestcasinos.co.uk top10bestonlinecasinos.co.uk playright.co.uk bestukonlinecasinosites.com virgingames.com betfred.com clovercasino.com happytiger.co.uk
2026/06/01 5.89% 9.06% 1.04% 1.98% 5.72% 7.18% 3.95% 5.46% 4.79% 3.81%
2026/06/02 7.65% 6.3% 1.6% 0.94% 7.54% 4.05% 3.18% 3.8% 3.54% 6.65%
2026/06/03 7.53% 5.67% 4.23% 3.7% 4.97% 5.58% 0% 3.17% 3.34% 3.99%
2026/06/04 8.11% 5.91% 3.84% 4.06% 8.53% 4.64% 5.53% 2.58% 4.3% 4.33%
2026/06/05 7.65% 5.28% 4.45% 3.39% 11.71% 4.86% 3.99% 3.83% 3.37% 4.68%
2026/06/06 8.17% 5.89% 2.48% 3.8% 8.1% 5.83% 6.5% 4.15% 3.49% 6.24%
2026/06/07 7.83% 6.31% 3.51% 4.47% 7.7% 5.77% 6.2% 5.65% 6.87% 2.33%
2026/06/08 11.16% 7.82% 2.11% 3.56% 5.82% 5.84% 5.65% 3.72% 6.8% 2.16%
2026/06/09 14.73% 8.27% 1.38% 1.75% 3.9% 3.43% 6.83% 4.24% 6.97% 3.42%
2026/06/10 10.25% 9.33% 0.9% 1.45% 4.96% 2.53% 5.77% 4.67% 5.61% 4.89%
2026/06/11 9.21% 8.11% 3.05% 1.84% 4.19% 5.96% 3.18% 2.46% 5.03% 5.96%
2026/06/12 11.18% 7.87% 3.25% 2.89% 6.18% 8.37% 4.97% 2.85% 5.42% 2.56%
2026/06/13 11.42% 7.77% 6.35% 1.43% 4.26% 8.82% 5.75% 4.56% 0.33% 3.46%
2026/06/14 10.15% 6.93% 3.79% 3.98% 5.28% 7.25% 5.67% 2.5% 0.21% 3.46%
2026/06/15 5.61% 8.09% 2.9% 3.11% 3.51% 8.6% 4.29% 3.88% 0.63% 3.38%
2026/06/16 6.58% 7.61% 2.61% 7.18% 6.01% 8.31% 2.97% 3.13% 0.64% 3.6%
2026/06/17 8.53% 8.51% 5.4% 5.91% 6.21% 10.74% 6.09% 1.35% 6.33% 3.48%
2026/06/18 10.74% 12.31% 1.98% 1.91% 5.13% 4.34% 7.76% 2.05% 10% 4.76%
2026/06/19 10.63% 9.73% 6.6% 3.65% 6.34% 4.92% 6.09% 1.33% 6.1% 6.38%
2026/06/20 9.61% 9.09% 5.08% 5.08% 6.84% 6.42% 3.99% 2.07% 3.01% 4.64%
2026/06/21 7.37% 6.79% 3.67% 4.19% 6.1% 3.15% 6.35% 1.49% 6.64% 5.42%
2026/06/22 8.36% 9.86% 2.4% 3.45% 2.98% 7.95% 7.41% 1.11% 1.86% 5.48%
2026/06/23 11.22% 7.88% 2.55% 4.97% 4.15% 5.03% 5.48% 2.59% 3.27% 3.68%
2026/06/24 11.83% 6.92% 4.31% 5.91% 6.23% 6.33% 4.43% 1.45% 3.24% 2.87%
2026/06/25 11.9% 7.65% 4.68% 8.88% 5.63% 4.69% 6.04% 2.45% 3.47% 1.75%
2026/06/26 11.69% 9.05% 3.28% 4.59% 8.61% 4.93% 6.99% 4.53% 1.89% 1.88%
2026/06/27 12.14% 9.31% 3.03% 3.25% 6.97% 5.73% 5.27% 2.58% 3.76% 1.65%
2026/06/28 14.11% 6% 2.22% 1.86% 6.87% 5.02% 5.54% 4.06% 1.92% 2.72%
2026/06/29 6.49% 8.87% 3.31% 3.14% 6.69% 3.58% 9.7% 4.56% 0.78% 3.66%
2026/06/30 11.12% 7.3% 6.91% 5.45% 5.07% 4.27% 4% 2.76% 0.83% 0.42%
  • grosvenorcasinos.com
  • coral.co.uk
  • 10bestcasinos.co.uk
  • top10bestonlinecasinos.co.uk
  • playright.co.uk
  • bestukonlinecasinosites.com
  • virgingames.com
  • betfred.com
  • clovercasino.com
  • happytiger.co.uk

Copyright © Adthena. All rights reserved.

Grosvenorcasinos.com saw a significant rise in impressions, peaking mid-month. Coral.co.uk fluctuated, ending lower. 10bestcasinos.co.uk and top10bestonlinecasinos.co.uk showed varied trends. Virgingames.com and betfred.com had moderate changes. Clovercasino.com and happytiger.co.uk experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games - Last month
  1. 1
    Get £30 Bonus + 100 Free Spins https://lp.betvictor.com › freespins-offer › play-safe

    Exclusive Slots Welcome Offer — Get £30 Bonus + 100 Spins on Gold Train If You Play £10. 18+ New Customers. T&Cs apply.

  2. 2
    Online Casino UK https://www.coral.co.uk › coral_casino › online_casino

    Best Online Casino Games — Play Online Casino at Coral™ - Get 200 Free Spins on £10 Bet. Play Safe. 18+ T&C's Apply.

  3. 3
    Deposit £20, Get £20 - Claim Bonus, Fast Withdrawals https://content.grosvenorcasinos.com › casino › bonus

    Keep It Fun. Deposit £20, Get £20. Join & Get Your Bonus Here! T&C's Apply. 18+

  4. 4
    Wager £10 & Get 100 Free Spins - Play Double Bubble https://lp.heartbingo.co.uk › freespins-offer › play-safe

    Play £10 & Get 100 Free Spins on Double Bubble. New Customers Only. 18+ T&Cs Apply.

  5. 5
    200 Free Spins https://www.virgingames.com › casino

    Fast Withdrawals — Virgin Games Casino. Play £10, Get 200 Free Spins. Join Us! 18+ T&Cs. Please Play Responsibly. Free...

Copyright © Adthena. All rights reserved.

In the competitive world of online casinos, BetVictor entices with a £30 bonus and 100 spins, while Coral offers 200 spins on a £10 bet. Grosvenor matches deposits, Heart Bingo gives 100 spins on Double Bubble, and Virgin Games promises 200 spins with fast withdrawals.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports