UK Gambling & Gaming Casino Games - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Casino Games – UK

Google AI Overview visibility for Gambling & Gaming Casino Games UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 5.73064325232
94.2693567477
5%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 4%
Seasonal 0%
Local 1%
Problem Solving 0%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
grosvenorcasinos.com 23.64
partycasino.com 17.84
monopolycasino.com 16.62
ladbrokes.com 6.12
bestukonlinecasinosites.com 3.68
megacasino.co.uk 2.96
rainbowrichescasino.com 2.96
top10bestonlinecasinos.co.uk 2.36
kongcasino.com 2.1
playright.co.uk 1.47
others 20.25
  • grosvenorcasinos.com - 23.64%
  • partycasino.com - 17.84%
  • monopolycasino.com - 16.62%
  • ladbrokes.com - 6.12%
  • bestukonlinecasinosites.com - 3.68%
  • megacasino.co.uk - 2.96%
  • rainbowrichescasino.com - 2.96%
  • top10bestonlinecasinos.co.uk - 2.36%
  • kongcasino.com - 2.1%
  • playright.co.uk - 1.47%
  • others - 20.25%

Copyright © Adthena. All rights reserved.

In the gambling PPC landscape, Grosvenorcasinos.com leads with 23.64% click share, followed by Partycasino.com at 17.84%. ‘Others’ collectively hold 20.25%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bestukonlinecasinosites.com bet365.com top10bestonlinecasinos.co.uk 10bestcasinositesuk.co.uk playright.co.uk grosvenorcasinos.com top10casinositesuk.co.uk ladbrokes.com ubet.co.uk monopolycasino.com
2026/08/01 25.74% 3.94% 15.56% 0% 10.54% 7.67% 2.15% 1.37% 0.63% 0%
2026/08/02 29.98% 0.41% 8.95% 2.7% 4.97% 3.98% 2.51% 1.09% 3.78% 0%
2026/08/03 21.12% 7.74% 9.01% 0.37% 7.44% 4.78% 6.08% 1.71% 3.07% 0%
2026/08/04 12.35% 2.12% 10.1% 6.06% 7.4% 9.05% 1.81% 4.7% 2.64% 9.28%
2026/08/05 21.65% 0.34% 12.5% 6.31% 0.57% 6.65% 1.69% 3.22% 0.07% 8.75%
2026/08/06 18.82% 2.82% 7.65% 8.97% 5.27% 5.9% 0.3% 3.95% 1.18% 8.05%
2026/08/07 10.55% 0.63% 9.44% 15.38% 3.55% 7.63% 4.93% 4.05% 3.7% 8.11%
2026/08/08 21.95% 3.41% 6.45% 10.29% 6.38% 5.82% 1.03% 2.81% 0.19% 0%
2026/08/09 29.74% 1.28% 7.06% 6.75% 11.47% 5.98% 0.26% 2.48% 3.63% 0%
2026/08/10 20% 5.1% 13.1% 4.73% 3.85% 5.78% 4.6% 1.33% 7.57% 0%
2026/08/11 19.03% 0.42% 13.56% 2.1% 3.68% 6.29% 3.46% 4.56% 6.01% 5.72%
2026/08/12 19.7% 6.05% 11.25% 5.26% 4.57% 6.5% 3.09% 2.63% 3.86% 5.52%
2026/08/13 19.27% 2.82% 10.69% 2.59% 5.68% 5.43% 8.88% 2.33% 8.95% 4.92%
2026/08/14 19% 13.2% 10.23% 3.1% 6.23% 7.3% 1.78% 2.03% 0.19% 4.39%
2026/08/15 19.26% 6.36% 10.79% 8.58% 9.67% 5.17% 3.24% 1.78% 1.14% 0%
2026/08/16 27.59% 7.27% 9.52% 2.82% 6.15% 7.01% 1.78% 1.15% 0.9% 0%
2026/08/17 21.29% 4.47% 13.49% 10.56% 6.51% 5.62% 1.55% 2.47% 3.08% 0%
2026/08/18 21.5% 5.07% 6.95% 2.13% 9.13% 6.62% 1.7% 3.78% 5.49% 5.34%
2026/08/19 23.64% 0.47% 12.16% 0% 9.67% 6.42% 0.41% 1.73% 7.42% 5.59%
2026/08/20 19.81% 6.75% 10.13% 4.29% 4.03% 6.05% 1.96% 2.3% 6.38% 6.56%
2026/08/21 13.95% 4.49% 18.46% 5.04% 6.57% 5.07% 3.38% 1.82% 6.4% 5.21%
2026/08/22 13.36% 10.74% 18.27% 4.7% 7.73% 5.73% 2.64% 2.3% 5.59% 0%
2026/08/23 11.56% 4.74% 16.45% 1.71% 8.15% 5.54% 8.54% 1.49% 10.52% 0%
2026/08/24 17% 2.66% 15.05% 6.67% 7.8% 6.77% 3.64% 1.9% 4.94% 0%
2026/08/25 15.67% 7.48% 12.22% 0% 3.83% 6.29% 4.2% 2.28% 4.84% 4.73%
2026/08/26 14.73% 3.51% 13.5% 0% 5.45% 4.21% 6.03% 2.25% 6.11% 6.66%
2026/08/27 18.83% 7.35% 14.48% 1.93% 5.71% 5.77% 3.48% 2.84% 0.05% 5.8%
2026/08/28 18.18% 7.57% 15.3% 1.62% 6.83% 4.16% 6.22% 3.6% 1.41% 5.25%
2026/08/29 26.53% 6.5% 12.09% 0.22% 11.22% 4.91% 1.64% 2.25% 0% 2.1%
2026/08/30 23.1% 12.88% 7.87% 7.6% 10.37% 4.12% 2.7% 1.18% 0.36% 0%
2026/08/31 24.93% 12.77% 8.86% 5.85% 5.18% 4.89% 3.12% 2.52% 0.26% 0%
  • bestukonlinecasinosites.com
  • bet365.com
  • top10bestonlinecasinos.co.uk
  • 10bestcasinositesuk.co.uk
  • playright.co.uk
  • grosvenorcasinos.com
  • top10casinositesuk.co.uk
  • ladbrokes.com
  • ubet.co.uk
  • monopolycasino.com

Copyright © Adthena. All rights reserved.

In August 2026, bestukonlinecasinosites.com led with fluctuating spend shares, peaking early and stabilizing later. Bet365.com showed sporadic spikes, while top10bestonlinecasinos.co.uk maintained moderate consistency. The month concluded with diverse trends across domains.

Market Exposure

Competitor Count for UK Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 51
2026/08/02 58
2026/08/03 53
2026/08/04 55
2026/08/05 50
2026/08/06 57
2026/08/07 56
2026/08/08 56
2026/08/09 55
2026/08/10 56
2026/08/11 54
2026/08/12 56
2026/08/13 55
2026/08/14 58
2026/08/15 53
2026/08/16 58
2026/08/17 59
2026/08/18 59
2026/08/19 55
2026/08/20 61
2026/08/21 61
2026/08/22 61
2026/08/23 56
2026/08/24 59
2026/08/25 62
2026/08/26 60
2026/08/27 61
2026/08/28 65
2026/08/29 54
2026/08/30 54
2026/08/31 53

Copyright © Adthena. All rights reserved.

August saw a dynamic shift in distinct advertisers, starting at 51 and peaking at 65. The month concluded with a slight dip to 53.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
monopolycasino.com 1.5%
top10bestonlinecasinos.co.uk 0.85%
playright.co.uk 0.64%
666casino.com 0.63%
bet365.com 0.56%
happytiger.co.uk -0.47%
megacasino.co.uk -0.55%
betfred.com -0.64%
partycasino.com -0.99%
ladbrokes.com -1.28%

Copyright © Adthena. All rights reserved.

Monopolycasino.com surged with a 1.50 increase, while ladbrokes.com dropped by 1.28. Top10bestonlinecasinos.co.uk rose by 0.85, contrasting partycasino.com’s 0.99 decline.

Campaign Efficiency

UK Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date grosvenorcasinos.com bestukonlinecasinosites.com partycasino.com top10bestonlinecasinos.co.uk playright.co.uk betfred.com ladbrokes.com betvictor.com kongcasino.com monopolycasino.com
2026/08/01 18.91% 9.44% 13.96% 4.66% 3.35% 0.71% 0.63% 3.27% 2.76% 0%
2026/08/02 10.18% 13.48% 6.02% 4.57% 3.39% 3.74% 1.43% 2.97% 2.41% 0%
2026/08/03 13.15% 12.9% 7.45% 4.3% 4.23% 2.22% 1.61% 1.79% 4.11% 0%
2026/08/04 14.41% 2.3% 6.01% 1.95% 2.11% 5% 7.34% 1.42% 3.42% 13.72%
2026/08/05 9.72% 5.89% 5.83% 3.34% 1.07% 3.88% 7.83% 1.84% 4.28% 12.22%
2026/08/06 8.62% 6.04% 7.61% 2.16% 2.16% 4.35% 7.94% 4.05% 5.46% 11.62%
2026/08/07 11.3% 2.39% 4.4% 2.1% 0.95% 2.22% 4.84% 5.19% 4.06% 10.75%
2026/08/08 13.94% 8.66% 5.4% 1.83% 2.98% 2.81% 5.02% 2.25% 1.94% 0%
2026/08/09 10.86% 11.81% 10.83% 3.68% 3.13% 9.83% 3.73% 3.34% 0.89% 0%
2026/08/10 13.01% 7.59% 6.49% 5.75% 2.17% 2.9% 3.08% 1.73% 2.41% 0%
2026/08/11 13.05% 6.46% 6.15% 4.5% 1.51% 5.56% 4.68% 7.26% 2.4% 9.39%
2026/08/12 10.56% 7.26% 3.13% 3.31% 1.96% 2.75% 5.85% 8.54% 1.99% 9.01%
2026/08/13 10.47% 5.83% 2.51% 3.6% 1.72% 2.64% 4.7% 3.99% 2.05% 8.2%
2026/08/14 12.55% 4.52% 5.36% 2.5% 1.58% 4.83% 4.55% 7.41% 5.31% 6.55%
2026/08/15 11.11% 6.94% 7.25% 5.84% 5.29% 4.19% 3.56% 2.62% 3.15% 0%
2026/08/16 11.5% 9.69% 7.9% 4.28% 4.39% 8.35% 3.56% 1.82% 2.7% 0%
2026/08/17 11.68% 7.42% 4.37% 6.35% 3.48% 6.58% 4.05% 2.8% 3.48% 0%
2026/08/18 13.05% 7.48% 4.48% 2.74% 4.5% 1.28% 3.73% 4.51% 4.59% 10.95%
2026/08/19 13% 8.99% 4.95% 4.13% 3.9% 3.46% 3.96% 4.93% 3.99% 9.82%
2026/08/20 9.23% 5.26% 6.27% 3.32% 5.54% 3.3% 2.87% 5.87% 4.75% 10.23%
2026/08/21 8.43% 6.44% 5.23% 7.17% 2.3% 2.5% 2.71% 6.66% 2.42% 9.6%
2026/08/22 11.65% 5.18% 6.52% 7.54% 4.13% 7.93% 3.98% 2.55% 2.41% 0%
2026/08/23 12.48% 5.22% 6.8% 8.42% 4.47% 4.66% 3.23% 2.7% 1.74% 0%
2026/08/24 13.51% 7.25% 5.32% 7.57% 4.15% 1.79% 3.35% 4.19% 1.3% 0%
2026/08/25 11.65% 5% 3.83% 3.75% 1.57% 2.4% 2.83% 5.87% 1.98% 7.21%
2026/08/26 9.67% 5.99% 5.47% 4.65% 3.79% 1.59% 2.49% 4.09% 2.58% 11.47%
2026/08/27 12.69% 6.35% 1.51% 5.15% 2.54% 2.27% 2.87% 1.76% 5.07% 9.07%
2026/08/28 8.92% 6.72% 3.23% 5.22% 2.06% 0.97% 4.81% 2.09% 3.65% 9.06%
2026/08/29 11.21% 13.59% 6.65% 4.87% 3.83% 1.32% 2.88% 2.29% 2.61% 3.8%
2026/08/30 14.18% 10.44% 7.58% 3.14% 5.17% 1.63% 0.72% 3.93% 1.35% 0%
2026/08/31 17.12% 11.61% 6.74% 4.03% 3.05% 1.81% 1.48% 1.3% 0.64% 0%
  • grosvenorcasinos.com
  • bestukonlinecasinosites.com
  • partycasino.com
  • top10bestonlinecasinos.co.uk
  • playright.co.uk
  • betfred.com
  • ladbrokes.com
  • betvictor.com
  • kongcasino.com
  • monopolycasino.com

Copyright © Adthena. All rights reserved.

Grosvenorcasinos.com started August strong, dipped mid-month, but surged to 17.12% by month’s end. Bestukonlinecasinosites.com fluctuated, ending at 11.61%. Partycasino.com saw a steady decline, finishing at 6.74%. Monopolycasino.com had a mid-month peak, closing at 3.8%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Casino Games - Last month
  1. 1
    150 Free Spins On £10 Deposit - Deposit £10 & Get 150 Spins https://promotions.betfair.com

    New Customers Get 150 Free Spins When You Deposit & Bet £10. T&Cs Apply. 18+ Gamble Safely

  2. 2
    Get £30 Bonus + 100 Free Spins | Exclusive Slots Welcome Offer https://lp.betvictor.com › freespins-offer › play-safe

    Get £30 Bonus + 100 Spins on Gold Train If You Play £10. 18+ New Customers. T&Cs apply. Play Your...

  3. 3
    UK’s Best Online Casino Games | Deposit £10 & Get Your Bonus https://www.gentingcasino.com

    Enjoy the best selection of casino games on the market. T&Cs apply. 18+. Play responsibly.

  4. 4
    £40 Welcome Bonus With 100FS - Claim Bonus, Fast Withdrawals https://www.grosvenorcasinos.com

    Deposit £20 To Get £40 + 100 Free Spins Bonus. Keep It Fun. 18+. T&Cs Apply.

  5. 5
    Kong Casino https://www.kongcasino.com

    The UKs Best Online Slots Site — Play The Best Online Slots & Casino Games at Kong Casino - Hundreds Of Games Available. Play At Kong Casino & claim your new player welcome bonus.

Copyright © Adthena. All rights reserved.

In the competitive world of online gambling, Betfair, BetVictor, Genting Casino, Grosvenor Casinos, and Kong Casino stand out with enticing offers. Betfair and BetVictor lure new customers with free spins and bonuses, while Genting and Grosvenor emphasize game variety and fast withdrawals. Kong Casino highlights its extensive game selection, appealing to diverse gaming preferences.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports