US Gambling & Gaming Casino Games - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Casino Games – US

Google AI Overview visibility for Gambling & Gaming Casino Games US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 4.38546102803
95.614538972
4%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 4%
Seasonal 0%
Local 8%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
crowncoinscasino.com 17.77
wowvegas.com 16.16
mcluck.com 8.25
coinplayzone.com 6.83
pulsz.com 5.2
caesars.com 3.85
realprize.com 3.79
jackpota.com 3.76
playfame.com 3.21
goldennugget.com 3
others 28.18
  • crowncoinscasino.com - 17.77%
  • wowvegas.com - 16.16%
  • mcluck.com - 8.25%
  • coinplayzone.com - 6.83%
  • pulsz.com - 5.2%
  • caesars.com - 3.85%
  • realprize.com - 3.79%
  • jackpota.com - 3.76%
  • playfame.com - 3.21%
  • goldennugget.com - 3%
  • others - 28.18%

Copyright © Adthena. All rights reserved.

In the gambling PPC landscape, crowncoinscasino.com leads with 17.77% click share, closely followed by wowvegas.com at 16.16%. Meanwhile, ‘others’ collectively hold a significant 28.18%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date coinplayzone.com playfame.com pulsz.com crowncoinscasino.com realprize.com goldennugget.com caesars.com mcluck.com jackpota.com wowvegas.com
2025/10/01 1.34% 1.25% 0% 25.52% 21.03% 1% 2.11% 3.68% 9.73% 14.99%
2025/10/02 1.49% 1.72% 2% 10.58% 5.56% 2.69% 1.77% 17.72% 0% 10.4%
2025/10/03 9.44% 1.4% 7.01% 15.13% 0.78% 1.87% 1.66% 20.1% 1.39% 22.85%
2025/10/04 5.02% 7.55% 0.79% 13.87% 15.61% 1.12% 1.17% 9.47% 8.88% 11.85%
2025/10/05 0% 4.87% 15.83% 9.61% 8.86% 7.03% 4.07% 10.55% 12.11% 10.86%
2025/10/06 2.22% 2.22% 0% 20.72% 10.46% 2.25% 4.25% 10.83% 0% 16.54%
2025/10/07 12.37% 0.63% 0.69% 9.07% 0% 0% 3.1% 8.37% 0% 9.61%
2025/10/08 6.44% 0.37% 6.43% 0.03% 0% 0% 1.65% 0.36% 0% 11.58%
2025/10/09 1.25% 5.83% 1.14% 9.05% 6.97% 1.5% 1.01% 5.21% 0% 6.63%
2025/10/10 28.06% 0% 9.17% 8.03% 0% 5.54% 2.66% 0% 0% 32.3%
2025/10/11 18.21% 2.42% 0% 0% 0% 5.88% 8.47% 2.61% 0% 2.88%
2025/10/12 0.98% 3.71% 7.67% 30.98% 0% 3.02% 7.52% 3.69% 0% 31.15%
2025/10/13 8.89% 0% 9.09% 6.91% 0% 5.79% 4.9% 3.75% 0% 15.9%
2025/10/14 14.99% 0% 0% 2.89% 0% 5.7% 10.62% 10.37% 0% 14.69%
2025/10/15 0% 0% 10.84% 24.22% 0% 1.77% 2.33% 1.66% 0% 10.68%
2025/10/16 1.51% 0% 5.1% 12.18% 11.47% 5.95% 5.58% 12.43% 0% 28.5%
2025/10/17 0% 1.14% 15.75% 9.74% 0% 2.81% 3.66% 3.68% 0% 3.46%
2025/10/18 2.24% 0.27% 18.21% 19.33% 0% 5.35% 2.25% 1.94% 4.94% 9.96%
2025/10/19 12.1% 0% 0% 22.61% 0% 2.64% 2.59% 1.34% 0% 29.53%
2025/10/20 2.36% 1.13% 4.67% 15% 0% 27.76% 10.12% 7.98% 0% 0.24%
2025/10/21 3.72% 0% 0% 52.05% 0% 8.16% 5.96% 0% 0% 4.14%
2025/10/22 3.67% 0.44% 7.73% 22.28% 0% 6.93% 2.66% 10.12% 11.7% 19.11%
2025/10/23 0% 0% 14.9% 32.81% 0% 6.19% 3.87% 14.01% 0% 18.54%
2025/10/24 0% 8.08% 0% 26.93% 0% 7.14% 4.84% 3.18% 17.02% 10.86%
2025/10/25 0.21% 0% 0% 1.07% 0% 11.91% 2.39% 0.66% 0% 1.04%
2025/10/26 0% 0% 0% 29.31% 0% 9.66% 5.31% 12.46% 13.5% 29.05%
2025/10/27 8.25% 5.75% 0% 22.38% 0% 3.5% 4.21% 10.93% 8.79% 26.1%
2025/10/28 13.2% 1.18% 4.75% 28.23% 0% 0% 2.92% 17.51% 0% 21.99%
2025/10/29 11.23% 2.07% 4.75% 26.68% 0.76% 4.72% 1.32% 10.09% 0% 22.17%
2025/10/30 13.94% 9.94% 1.9% 19.98% 3.52% 1.9% 1.26% 18.81% 5.5% 5.46%
2025/10/31 28.51% 23.85% 13.36% 9.59% 6.35% 3.45% 2.32% 0% 0% 0%
  • coinplayzone.com
  • playfame.com
  • pulsz.com
  • crowncoinscasino.com
  • realprize.com
  • goldennugget.com
  • caesars.com
  • mcluck.com
  • jackpota.com
  • wowvegas.com

Copyright © Adthena. All rights reserved.

Coinplayzone.com saw a dramatic rise on October 10th, peaking at 28.06, and ended strong at 28.51. Crowncoinscasino.com dominated mid-month, reaching 52.05 on October 21st. Wowvegas.com surged late, closing at 22.17.

Market Exposure

Competitor Count for US Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 32
2025/10/02 34
2025/10/03 28
2025/10/04 29
2025/10/05 18
2025/10/06 24
2025/10/07 23
2025/10/08 25
2025/10/09 33
2025/10/10 15
2025/10/11 21
2025/10/12 19
2025/10/13 28
2025/10/14 20
2025/10/15 27
2025/10/16 25
2025/10/17 24
2025/10/18 30
2025/10/19 17
2025/10/20 27
2025/10/21 13
2025/10/22 25
2025/10/23 16
2025/10/24 19
2025/10/25 21
2025/10/26 10
2025/10/27 20
2025/10/28 19
2025/10/29 24
2025/10/30 26
2025/10/31 21

Copyright © Adthena. All rights reserved.

October began with 32 advertisers, fluctuating throughout the month, peaking at 34 on October 2nd, and dipping to 10 on October 26th. The month concluded with 21 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
crowncoinscasino.com 8.94%
jackpota.com 3.29%
mcluck.com 3.26%
playfame.com 2.37%
coinplayzone.com 2%
top10bestcasinopa.com -2.15%
caesarspalaceonline.com -2.17%
zulacasino.com -3.37%
funrize.com -3.49%
realprize.com -3.53%

Copyright © Adthena. All rights reserved.

Crowncoinscasino.com surged with an 8.94% click share increase, while realprize.com dropped by 3.53%. Jackpota.com and mcluck.com also saw positive gains, contrasting with declines for funrize.com and zulacasino.com.

Campaign Efficiency

US Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date coinplayzone.com playfame.com pulsz.com realprize.com crowncoinscasino.com caesars.com goldennugget.com mcluck.com jackpota.com wowvegas.com
2025/10/01 1.58% 1.36% 0% 19.68% 23.57% 2.42% 0.86% 3.23% 10.19% 15.94%
2025/10/02 1.05% 2.12% 2.12% 3.14% 8.64% 1.96% 2.09% 17.67% 0% 11.69%
2025/10/03 9.06% 1.25% 6.73% 0.67% 14.13% 1.87% 1.49% 20.54% 1.16% 25.76%
2025/10/04 5.08% 6.65% 0.57% 14.54% 15.19% 1.15% 0.86% 10.34% 9.59% 14.38%
2025/10/05 0% 4.49% 16.09% 5.71% 8.16% 4.25% 6.08% 9.79% 13.64% 13.64%
2025/10/06 2.12% 2.04% 0% 10.33% 22.7% 4.68% 1.74% 11.79% 0% 17.03%
2025/10/07 12.56% 0.51% 0.51% 0% 10.27% 3.46% 0% 9.51% 0% 10.53%
2025/10/08 7.93% 0.47% 8.4% 0% 0.03% 2.09% 0% 0.47% 0% 16.81%
2025/10/09 1.37% 5.92% 1.12% 8.35% 10.97% 1% 1.49% 6.17% 0% 7.54%
2025/10/10 26.69% 0% 9.07% 0% 8.56% 2.38% 4.58% 0% 0% 34.74%
2025/10/11 18.65% 2.23% 0% 0% 0% 8.12% 4.99% 2.23% 0% 2.23%
2025/10/12 0.91% 3.17% 6.34% 0% 33.5% 6.9% 2.71% 3.17% 0% 33.5%
2025/10/13 8.98% 0% 8.98% 0% 7.42% 4.27% 5.3% 3.11% 0% 16.4%
2025/10/14 15.71% 0% 0% 0% 3.93% 10.22% 5.86% 10.8% 0% 14.73%
2025/10/15 0% 0% 11.73% 0% 24.9% 2.06% 1.44% 1.45% 0% 11.41%
2025/10/16 1.62% 0% 4.55% 12.67% 12.67% 4.85% 5.65% 14.18% 0% 29.12%
2025/10/17 0% 0.98% 16.46% 0% 7.87% 3.56% 2.94% 3.44% 0% 2.95%
2025/10/18 2.1% 0.38% 19.51% 0% 18.46% 2.29% 4.62% 1.71% 6.37% 9.42%
2025/10/19 13.12% 0% 0% 0% 20.95% 2.04% 1.75% 0.78% 0% 26.67%
2025/10/20 2.44% 0.4% 3.87% 0% 11.89% 10.49% 21.98% 5.3% 0% 0.22%
2025/10/21 3.21% 0% 0% 0% 46.71% 5.88% 5.47% 0% 0% 3.21%
2025/10/22 2.91% 0.5% 7.45% 0% 21.91% 2.83% 4.96% 10.36% 13.89% 17.37%
2025/10/23 0% 0% 16.23% 0% 30.33% 4.09% 4.44% 16.23% 0% 17.72%
2025/10/24 0% 9.9% 0% 0% 25.09% 4.98% 5.3% 2.02% 19.8% 10.62%
2025/10/25 0.19% 0% 0% 0% 1.4% 2.45% 7.97% 1.02% 0% 1.4%
2025/10/26 0% 0% 0% 0% 29.14% 5.58% 6.5% 14.57% 14.57% 29.14%
2025/10/27 9.06% 6.42% 0% 0% 20.67% 6.59% 2.02% 10.95% 9.06% 24.54%
2025/10/28 13.6% 1.23% 3.58% 0% 28.53% 2.97% 0% 18.51% 0% 20.45%
2025/10/29 11.76% 2.23% 5.32% 1.11% 26.61% 1.27% 3.8% 10.64% 0% 22.4%
2025/10/30 13.2% 11.37% 1.49% 5.3% 16.92% 1.02% 1.89% 16.7% 6.41% 5.3%
2025/10/31 25.51% 25% 11.92% 8.53% 8.18% 2.36% 2.31% 0% 0% 0%
  • coinplayzone.com
  • playfame.com
  • pulsz.com
  • realprize.com
  • crowncoinscasino.com
  • caesars.com
  • goldennugget.com
  • mcluck.com
  • jackpota.com
  • wowvegas.com

Copyright © Adthena. All rights reserved.

In October 2025, CrownCoinsCasino.com dominated with a peak impression share of 46.71% on the 21st. CoinPlayZone.com surged to 26.69% on the 10th, while WowVegas.com reached 34.74% on the 10th. The month concluded with CrownCoinsCasino.com leading, showcasing dynamic shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Casino Games - Last month
  1. 1
    Hard Rock Live Performers | Check Out the Hard Rock Lineup https://casino.hardrock.com

    Discover your inner rock star - plan your next trip. See special offers. World-class entertainment...

  2. 2
    Stay at New York-New York | Central Vegas Strip Location https://newyorknewyork.mgmresorts.com

    Let our Casino Hosts make your next stay at New York-New York Hotel & Casino a special one

  3. 3
    Win Big with Modo | Free Spins https://promo.modo.us

    Fast Payouts | They Take Weeks — Don't waste money on fake slots. Play for real prizes playing the best Casino style games. Join...

  4. 4
    Claim Real Casino Wins https://www.pulsz.com

    Spin & Win Real Prizes — Challenge yourself with the most thrilling Social Casino Games on the market and Win!

  5. 5
    High Roller - Las Vegas https://www.vegas.com

    Largest observation wheel — Located at the heart of the Las Vegas Strip, The High Roller is the largest...

Copyright © Adthena. All rights reserved.

In the vibrant world of online casino advertising, Hard Rock entices with world-class entertainment, while MGM Resorts promises a special stay at New York-New York. Modo offers real prizes with fast payouts, Pulsz challenges with thrilling social games, and Vegas.com highlights the iconic High Roller. Each ad captivates with unique experiences and promises of excitement.

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