Why is the US Gambling & Gaming Casino Games July 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Casino Games July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Gambling & Gaming Casino Games July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Gambling & Gaming Casino Games July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Gambling & Gaming Casino Games July 2026 Report?

The US Gambling & Gaming Casino Games July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Gambling & Gaming Casino Games July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Gambling & Gaming Casino Games July 2026 Report for?

The US Gambling & Gaming Casino Games July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Gambling & Gaming Casino Games - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Gambling & Gaming Casino Games US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.1108248055
	83.8891751945

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	42
	58

42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	1%
Navigational	5%
Seasonal	0%
Local	14%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
mgmresorts.com	32.17
baccarat.com	20.84
caesars.com	13.03
redrockresort.com	4.2
talkingstickresort.com	3.93
boydgaming.com	2.41
ticasino.com	2.22
soaringeaglecasino.com	2.21
goldenheartsgames.com	2.06
fortunewheelz.com	1.11
others	15.82

mgmresorts.com - 32.17%
baccarat.com - 20.84%
caesars.com - 13.03%
redrockresort.com - 4.2%
talkingstickresort.com - 3.93%
boydgaming.com - 2.41%
ticasino.com - 2.22%
soaringeaglecasino.com - 2.21%
goldenheartsgames.com - 2.06%
fortunewheelz.com - 1.11%
others - 15.82%

MGM Resorts dominates with 32.17% click share, followed by Baccarat.com at 20.84%. Caesars.com holds 13.03%, while ‘others’ collectively capture 15.82%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	caesars.com	goldenheartsgames.com	mgmresorts.com	coinplayzone.com	boydgaming.com	bet365.com	fortunewheelz.com	baccarat.com	jakes58.com	talkingstickresort.com
2026/07/01	14.94%	7.6%	19.56%	0%	4.68%	0%	1.17%	22.91%	0%	0%
2026/07/02	21.48%	0%	27.78%	0%	0%	0%	0.01%	39.36%	0%	0%
2026/07/03	12.59%	0%	46.77%	0%	0.6%	0%	0.01%	24.57%	0%	0%
2026/07/04	7.25%	0%	41.36%	0%	0%	0%	0%	39.8%	0%	0%
2026/07/05	16.6%	0%	59.08%	0%	0.13%	0%	0.01%	0%	0%	0%
2026/07/06	8.56%	0%	42.35%	0%	0.33%	0%	0.01%	24.26%	0%	5.77%
2026/07/07	13.4%	0%	60.9%	0%	9.05%	0%	1.15%	0%	0%	0%
2026/07/08	5.63%	0%	59.28%	0%	17%	0%	0%	0%	0%	3.26%
2026/07/09	21.79%	4.84%	45.01%	0%	5.06%	0%	0%	6.46%	0%	0%
2026/07/10	11.47%	2.77%	30.92%	5.5%	0%	0%	0%	18.97%	0%	18.25%
2026/07/11	13.93%	0%	36.14%	0%	0.19%	0%	0%	25.83%	0%	18.29%
2026/07/12	30.41%	0%	37.81%	0%	0%	0%	0%	0%	0%	0%
2026/07/13	26.99%	0%	28.64%	0%	0%	0%	4.33%	0%	0%	0%
2026/07/14	32.22%	0%	30.91%	0%	0%	0%	0%	0%	0%	0%
2026/07/15	10.67%	9.18%	14.07%	12.78%	0%	0%	0%	0%	0%	0%
2026/07/16	10.14%	5.41%	21.3%	0%	0%	0%	41.89%	0%	0%	0%
2026/07/17	11.74%	5.24%	14.51%	0%	0%	0%	0%	3.78%	42.6%	0%
2026/07/18	7.56%	20.89%	12.31%	15.3%	0.69%	0%	0%	15.29%	0%	2.25%
2026/07/19	26.67%	1.16%	31.48%	0%	11%	0%	0%	0%	0%	0%
2026/07/20	3.24%	3.08%	4.63%	0%	0%	66.11%	0%	0%	0%	0%
2026/07/21	32.22%	0%	30.91%	0%	0%	0%	0%	0%	0%	0%
2026/07/22	14.34%	6.65%	31.32%	0%	0%	0%	0.68%	0%	27%	2.42%
2026/07/23	2.49%	21.08%	14.11%	12.2%	3.9%	0%	0.25%	3.81%	12.56%	1.19%
2026/07/24	10.37%	8.02%	12.96%	0%	0.21%	0%	0.67%	19.52%	0%	10.37%
2026/07/25	2.75%	10.05%	9.32%	0%	2.99%	50.04%	9.1%	2.72%	7.66%	0%
2026/07/26	3.61%	23.38%	23.15%	28.32%	1.71%	0%	0%	0%	0%	2.8%
2026/07/27	6.23%	13.28%	16.99%	16.51%	5.66%	0%	0%	0%	0%	0%
2026/07/28	6.93%	6.37%	57.24%	0%	0%	0%	0.99%	0%	0%	2.31%
2026/07/29	21.04%	0%	42.74%	0%	0%	0%	0%	0%	0%	0%
2026/07/30	5.19%	18.8%	12.95%	0%	0%	0%	28.62%	21.17%	0%	2.2%
2026/07/31	30.55%	17.83%	16.92%	11.11%	1.99%	0%	0%	0%	0%	0%

caesars.com
goldenheartsgames.com
mgmresorts.com
coinplayzone.com
boydgaming.com
bet365.com
fortunewheelz.com
baccarat.com
jakes58.com
talkingstickresort.com

In July 2026, bet365.com led with fluctuating dominance, peaking early. Caesars.com showed erratic trends, while fortunewheelz.com had sporadic spikes. MGMresorts.com maintained strong mid-month presence. The month concluded with diverse advertiser dynamics.

Market Exposure

Competitor Count for US Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	18
2026/07/02	15
2026/07/03	17
2026/07/04	17
2026/07/05	19
2026/07/06	16
2026/07/07	10
2026/07/08	14
2026/07/09	13
2026/07/10	20
2026/07/11	11
2026/07/12	10
2026/07/13	12
2026/07/14	17
2026/07/15	16
2026/07/16	14
2026/07/17	9
2026/07/18	19
2026/07/19	18
2026/07/20	20
2026/07/21	17
2026/07/22	22
2026/07/23	32
2026/07/24	25
2026/07/25	20
2026/07/26	29
2026/07/27	23
2026/07/28	19
2026/07/29	15
2026/07/30	14
2026/07/31	12

July began with 18 advertisers, fluctuating mid-month, peaking at 32 on July 23. The month concluded with a decline to 12 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
goldenheartsgames.com	3.48%
bet365.com	2.05%
soaringeaglecasino.com	2.03%
coinplayzone.com	1.93%
boydgaming.com	1.37%
riolasvegas.com	-0.5%
hardrock.com	-0.62%
caesars.com	-1.84%
mgmresorts.com	-6.69%
baccarat.com	-7.25%

Goldenheartsgames.com surged with a 3.48% click share increase, while baccarat.com plummeted by 7.25%.

Campaign Efficiency

US Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	caesars.com	mgmresorts.com	goldenheartsgames.com	qualityarcades.com	coinplayzone.com	redrockresort.com	fortunewheelz.com	baccarat.com	bet365.com	jakes58.com
2026/07/01	8.87%	16.55%	7%	6.12%	0%	0%	0.56%	27.73%	0%	0%
2026/07/02	11.73%	21.78%	0%	7.58%	0%	0.84%	0.01%	46.8%	0%	0%
2026/07/03	6.45%	48.16%	0%	0%	0%	2.54%	0%	30.29%	0%	0%
2026/07/04	5.04%	35.15%	0%	2.5%	0%	1.04%	0%	42.41%	0%	0%
2026/07/05	13.26%	51.65%	0%	2.71%	0%	4.51%	0.01%	0%	0%	0%
2026/07/06	6.88%	41.68%	0%	0%	0%	0%	0%	26.21%	0%	0%
2026/07/07	9.66%	59.71%	0%	0%	0%	0%	0.8%	0%	0%	0%
2026/07/08	7.23%	45.89%	0%	0%	0%	0%	0%	0%	0%	0%
2026/07/09	18.96%	37.4%	2.16%	0%	0%	0%	0%	8.04%	0%	0%
2026/07/10	8%	26.5%	2.24%	0.41%	2.24%	0%	0%	22.21%	0%	0%
2026/07/11	10.07%	30.58%	0%	3.09%	0%	1.71%	0%	34.94%	0%	0%
2026/07/12	25.66%	37.26%	0%	9.42%	0%	0%	0%	0%	0%	0%
2026/07/13	17.42%	28.95%	0%	32.04%	0%	1.78%	2.38%	0%	0%	0%
2026/07/14	28.15%	35.87%	0%	3.12%	0%	2.54%	0%	0%	0%	0%
2026/07/15	10.75%	11.32%	5.03%	8.57%	5.37%	8.14%	0%	0%	0%	0%
2026/07/16	8.95%	19.72%	6.31%	0.54%	0%	11.29%	40.23%	0%	0%	0%
2026/07/17	9.25%	16.35%	2.22%	0%	0%	13.31%	0%	9.04%	0%	37.2%
2026/07/18	5.17%	13.43%	8.33%	3.81%	5.64%	11.28%	0%	22.97%	0%	0%
2026/07/19	20.87%	33.16%	0.89%	10.92%	0%	1%	0%	0%	0%	0%
2026/07/20	5.1%	10.96%	6.65%	1.71%	0%	0.52%	0%	0%	45.09%	0%
2026/07/21	28.15%	35.87%	0%	3.12%	0%	2.54%	0%	0%	0%	0%
2026/07/22	11.58%	30.48%	3.15%	2.84%	0%	4.02%	0.39%	0%	0%	26.42%
2026/07/23	1.75%	11.22%	20.53%	2.14%	9.97%	1.19%	0.15%	4.84%	0%	9.97%
2026/07/24	9.16%	13.51%	3.43%	2.06%	0%	1.71%	0.42%	27.92%	0%	0%
2026/07/25	3.93%	9.17%	13.54%	1.57%	0%	2.14%	11.09%	10.63%	21.86%	10.93%
2026/07/26	3.17%	19.69%	23.57%	2.07%	23.29%	0.63%	0%	0%	0%	0%
2026/07/27	5.44%	17.03%	16.22%	3.54%	16.14%	3.22%	0%	0%	0%	0%
2026/07/28	5.65%	55.27%	3.86%	5.79%	0%	1.93%	0.32%	0%	0%	0%
2026/07/29	18.73%	47.18%	0%	3%	0%	0.92%	0%	0%	0%	0%
2026/07/30	3.96%	10.98%	24.68%	2.21%	0%	1.47%	24.68%	23.99%	0%	0%
2026/07/31	27.85%	26%	10.35%	7.6%	5.18%	5.18%	0%	0%	0%	0%

caesars.com
mgmresorts.com
goldenheartsgames.com
qualityarcades.com
coinplayzone.com
redrockresort.com
fortunewheelz.com
baccarat.com
bet365.com
jakes58.com

In July 2026, MGM Resorts dominated with a peak impression share of 59.71% on July 7. Caesars saw fluctuations, peaking at 28.15% on July 14 and 21. Fortunewheelz had a notable spike on July 16 with 40.23%. The month concluded with Caesars at 27.85% and MGM Resorts at 26.0%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Casino Games - Last month

1
Caesars Atlantic City https://www.caesars.com › book › now
A Caesars Rewards Destination — Unwind with Gordon Ramsay dining and spectacular ocean views. Entertainment from The Hook and elegant rooms, your adventure awaits from $92/night. Official...
2
Spend $5, Get $200 in Bonuses - $200 to Spend on the Cup https://sportsbook.draftkings.com › soccer
New DraftKings Customers—Spend $5 on Soccer & Get $200 Instantly in Bonuses.
3
Stay at New York-New York | an MGM Rewards Destination https://newyorknewyork.mgmresorts.com › hotel › newyorknewyork
Enjoy iconic New York vibes with Las Vegas energy at New York-New York Hotel. Explore luxurious...
4
Resorts World Las Vegas | No Resort Fees https://www.rwlasvegas.com
Book Your Exclusive Summer Package Now at Resorts World. If You’re Looking for a Sign to Treat...
5
High Roller https://www.vegas.com
The LINQ High Roller — Ride The World's Largest Observation Wheel In Las Vegas. Get Discount Tickets Here.

In the bustling world of Google PPC, Caesars.com entices with luxury and culinary delights, while DraftKings.com offers irresistible bonuses for soccer enthusiasts. MGM Resorts captures the essence of New York in Vegas, and Resorts World Las Vegas tempts with exclusive packages. Vegas.com thrills with the LINQ High Roller experience.

Frequently Asked Questions

Why is the US Gambling & Gaming Casino Games July 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Casino Games July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Gambling & Gaming Casino Games July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Gambling & Gaming Casino Games July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Gambling & Gaming Casino Games July 2026 Report?

The US Gambling & Gaming Casino Games July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Gambling & Gaming Casino Games July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Gambling & Gaming Casino Games July 2026 Report for?

The US Gambling & Gaming Casino Games July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Gambling & Gaming Casino Games - PPC Market Share Analysis July 2026

Casino Games – US

Google AI Overview visibility for Gambling & Gaming Casino Games US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Gambling & Gaming Casino Games brands

Share of Spend for the top 10 US Gambling & Gaming Casino Games brands

Competitor Count for US Gambling & Gaming Casino Games

Market Loss & Market Gains for US Gambling & Gaming Casino Games

US Gambling & Gaming Casino Games Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Casino Games

Frequently Asked Questions

Why is the US Gambling & Gaming Casino Games July 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Casino Games July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Gambling & Gaming Casino Games July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Gambling & Gaming Casino Games July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

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the7stars achieves Google Ads PPC campaign optimization with Adthena