Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 4.38546102803 |
| 95.614538972 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 25 |
| 75 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| crowncoinscasino.com | 17.77 |
| wowvegas.com | 16.16 |
| mcluck.com | 8.25 |
| coinplayzone.com | 6.83 |
| pulsz.com | 5.2 |
| caesars.com | 3.85 |
| realprize.com | 3.79 |
| jackpota.com | 3.76 |
| playfame.com | 3.21 |
| goldennugget.com | 3 |
| others | 28.18 |
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In the gambling PPC landscape, crowncoinscasino.com leads with 17.77% click share, closely followed by wowvegas.com at 16.16%. Meanwhile, ‘others’ collectively hold a significant 28.18%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | coinplayzone.com | playfame.com | pulsz.com | crowncoinscasino.com | realprize.com | goldennugget.com | caesars.com | mcluck.com | jackpota.com | wowvegas.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 1.34% | 1.25% | 0% | 25.52% | 21.03% | 1% | 2.11% | 3.68% | 9.73% | 14.99% |
| 2025/10/02 | 1.49% | 1.72% | 2% | 10.58% | 5.56% | 2.69% | 1.77% | 17.72% | 0% | 10.4% |
| 2025/10/03 | 9.44% | 1.4% | 7.01% | 15.13% | 0.78% | 1.87% | 1.66% | 20.1% | 1.39% | 22.85% |
| 2025/10/04 | 5.02% | 7.55% | 0.79% | 13.87% | 15.61% | 1.12% | 1.17% | 9.47% | 8.88% | 11.85% |
| 2025/10/05 | 0% | 4.87% | 15.83% | 9.61% | 8.86% | 7.03% | 4.07% | 10.55% | 12.11% | 10.86% |
| 2025/10/06 | 2.22% | 2.22% | 0% | 20.72% | 10.46% | 2.25% | 4.25% | 10.83% | 0% | 16.54% |
| 2025/10/07 | 12.37% | 0.63% | 0.69% | 9.07% | 0% | 0% | 3.1% | 8.37% | 0% | 9.61% |
| 2025/10/08 | 6.44% | 0.37% | 6.43% | 0.03% | 0% | 0% | 1.65% | 0.36% | 0% | 11.58% |
| 2025/10/09 | 1.25% | 5.83% | 1.14% | 9.05% | 6.97% | 1.5% | 1.01% | 5.21% | 0% | 6.63% |
| 2025/10/10 | 28.06% | 0% | 9.17% | 8.03% | 0% | 5.54% | 2.66% | 0% | 0% | 32.3% |
| 2025/10/11 | 18.21% | 2.42% | 0% | 0% | 0% | 5.88% | 8.47% | 2.61% | 0% | 2.88% |
| 2025/10/12 | 0.98% | 3.71% | 7.67% | 30.98% | 0% | 3.02% | 7.52% | 3.69% | 0% | 31.15% |
| 2025/10/13 | 8.89% | 0% | 9.09% | 6.91% | 0% | 5.79% | 4.9% | 3.75% | 0% | 15.9% |
| 2025/10/14 | 14.99% | 0% | 0% | 2.89% | 0% | 5.7% | 10.62% | 10.37% | 0% | 14.69% |
| 2025/10/15 | 0% | 0% | 10.84% | 24.22% | 0% | 1.77% | 2.33% | 1.66% | 0% | 10.68% |
| 2025/10/16 | 1.51% | 0% | 5.1% | 12.18% | 11.47% | 5.95% | 5.58% | 12.43% | 0% | 28.5% |
| 2025/10/17 | 0% | 1.14% | 15.75% | 9.74% | 0% | 2.81% | 3.66% | 3.68% | 0% | 3.46% |
| 2025/10/18 | 2.24% | 0.27% | 18.21% | 19.33% | 0% | 5.35% | 2.25% | 1.94% | 4.94% | 9.96% |
| 2025/10/19 | 12.1% | 0% | 0% | 22.61% | 0% | 2.64% | 2.59% | 1.34% | 0% | 29.53% |
| 2025/10/20 | 2.36% | 1.13% | 4.67% | 15% | 0% | 27.76% | 10.12% | 7.98% | 0% | 0.24% |
| 2025/10/21 | 3.72% | 0% | 0% | 52.05% | 0% | 8.16% | 5.96% | 0% | 0% | 4.14% |
| 2025/10/22 | 3.67% | 0.44% | 7.73% | 22.28% | 0% | 6.93% | 2.66% | 10.12% | 11.7% | 19.11% |
| 2025/10/23 | 0% | 0% | 14.9% | 32.81% | 0% | 6.19% | 3.87% | 14.01% | 0% | 18.54% |
| 2025/10/24 | 0% | 8.08% | 0% | 26.93% | 0% | 7.14% | 4.84% | 3.18% | 17.02% | 10.86% |
| 2025/10/25 | 0.21% | 0% | 0% | 1.07% | 0% | 11.91% | 2.39% | 0.66% | 0% | 1.04% |
| 2025/10/26 | 0% | 0% | 0% | 29.31% | 0% | 9.66% | 5.31% | 12.46% | 13.5% | 29.05% |
| 2025/10/27 | 8.25% | 5.75% | 0% | 22.38% | 0% | 3.5% | 4.21% | 10.93% | 8.79% | 26.1% |
| 2025/10/28 | 13.2% | 1.18% | 4.75% | 28.23% | 0% | 0% | 2.92% | 17.51% | 0% | 21.99% |
| 2025/10/29 | 11.23% | 2.07% | 4.75% | 26.68% | 0.76% | 4.72% | 1.32% | 10.09% | 0% | 22.17% |
| 2025/10/30 | 13.94% | 9.94% | 1.9% | 19.98% | 3.52% | 1.9% | 1.26% | 18.81% | 5.5% | 5.46% |
| 2025/10/31 | 28.51% | 23.85% | 13.36% | 9.59% | 6.35% | 3.45% | 2.32% | 0% | 0% | 0% |
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Coinplayzone.com saw a dramatic rise on October 10th, peaking at 28.06, and ended strong at 28.51. Crowncoinscasino.com dominated mid-month, reaching 52.05 on October 21st. Wowvegas.com surged late, closing at 22.17.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 32 |
| 2025/10/02 | 34 |
| 2025/10/03 | 28 |
| 2025/10/04 | 29 |
| 2025/10/05 | 18 |
| 2025/10/06 | 24 |
| 2025/10/07 | 23 |
| 2025/10/08 | 25 |
| 2025/10/09 | 33 |
| 2025/10/10 | 15 |
| 2025/10/11 | 21 |
| 2025/10/12 | 19 |
| 2025/10/13 | 28 |
| 2025/10/14 | 20 |
| 2025/10/15 | 27 |
| 2025/10/16 | 25 |
| 2025/10/17 | 24 |
| 2025/10/18 | 30 |
| 2025/10/19 | 17 |
| 2025/10/20 | 27 |
| 2025/10/21 | 13 |
| 2025/10/22 | 25 |
| 2025/10/23 | 16 |
| 2025/10/24 | 19 |
| 2025/10/25 | 21 |
| 2025/10/26 | 10 |
| 2025/10/27 | 20 |
| 2025/10/28 | 19 |
| 2025/10/29 | 24 |
| 2025/10/30 | 26 |
| 2025/10/31 | 21 |
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October began with 32 advertisers, fluctuating throughout the month, peaking at 34 on October 2nd, and dipping to 10 on October 26th. The month concluded with 21 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Crowncoinscasino.com surged with an 8.94% click share increase, while realprize.com dropped by 3.53%. Jackpota.com and mcluck.com also saw positive gains, contrasting with declines for funrize.com and zulacasino.com.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | coinplayzone.com | playfame.com | pulsz.com | realprize.com | crowncoinscasino.com | caesars.com | goldennugget.com | mcluck.com | jackpota.com | wowvegas.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 1.58% | 1.36% | 0% | 19.68% | 23.57% | 2.42% | 0.86% | 3.23% | 10.19% | 15.94% |
| 2025/10/02 | 1.05% | 2.12% | 2.12% | 3.14% | 8.64% | 1.96% | 2.09% | 17.67% | 0% | 11.69% |
| 2025/10/03 | 9.06% | 1.25% | 6.73% | 0.67% | 14.13% | 1.87% | 1.49% | 20.54% | 1.16% | 25.76% |
| 2025/10/04 | 5.08% | 6.65% | 0.57% | 14.54% | 15.19% | 1.15% | 0.86% | 10.34% | 9.59% | 14.38% |
| 2025/10/05 | 0% | 4.49% | 16.09% | 5.71% | 8.16% | 4.25% | 6.08% | 9.79% | 13.64% | 13.64% |
| 2025/10/06 | 2.12% | 2.04% | 0% | 10.33% | 22.7% | 4.68% | 1.74% | 11.79% | 0% | 17.03% |
| 2025/10/07 | 12.56% | 0.51% | 0.51% | 0% | 10.27% | 3.46% | 0% | 9.51% | 0% | 10.53% |
| 2025/10/08 | 7.93% | 0.47% | 8.4% | 0% | 0.03% | 2.09% | 0% | 0.47% | 0% | 16.81% |
| 2025/10/09 | 1.37% | 5.92% | 1.12% | 8.35% | 10.97% | 1% | 1.49% | 6.17% | 0% | 7.54% |
| 2025/10/10 | 26.69% | 0% | 9.07% | 0% | 8.56% | 2.38% | 4.58% | 0% | 0% | 34.74% |
| 2025/10/11 | 18.65% | 2.23% | 0% | 0% | 0% | 8.12% | 4.99% | 2.23% | 0% | 2.23% |
| 2025/10/12 | 0.91% | 3.17% | 6.34% | 0% | 33.5% | 6.9% | 2.71% | 3.17% | 0% | 33.5% |
| 2025/10/13 | 8.98% | 0% | 8.98% | 0% | 7.42% | 4.27% | 5.3% | 3.11% | 0% | 16.4% |
| 2025/10/14 | 15.71% | 0% | 0% | 0% | 3.93% | 10.22% | 5.86% | 10.8% | 0% | 14.73% |
| 2025/10/15 | 0% | 0% | 11.73% | 0% | 24.9% | 2.06% | 1.44% | 1.45% | 0% | 11.41% |
| 2025/10/16 | 1.62% | 0% | 4.55% | 12.67% | 12.67% | 4.85% | 5.65% | 14.18% | 0% | 29.12% |
| 2025/10/17 | 0% | 0.98% | 16.46% | 0% | 7.87% | 3.56% | 2.94% | 3.44% | 0% | 2.95% |
| 2025/10/18 | 2.1% | 0.38% | 19.51% | 0% | 18.46% | 2.29% | 4.62% | 1.71% | 6.37% | 9.42% |
| 2025/10/19 | 13.12% | 0% | 0% | 0% | 20.95% | 2.04% | 1.75% | 0.78% | 0% | 26.67% |
| 2025/10/20 | 2.44% | 0.4% | 3.87% | 0% | 11.89% | 10.49% | 21.98% | 5.3% | 0% | 0.22% |
| 2025/10/21 | 3.21% | 0% | 0% | 0% | 46.71% | 5.88% | 5.47% | 0% | 0% | 3.21% |
| 2025/10/22 | 2.91% | 0.5% | 7.45% | 0% | 21.91% | 2.83% | 4.96% | 10.36% | 13.89% | 17.37% |
| 2025/10/23 | 0% | 0% | 16.23% | 0% | 30.33% | 4.09% | 4.44% | 16.23% | 0% | 17.72% |
| 2025/10/24 | 0% | 9.9% | 0% | 0% | 25.09% | 4.98% | 5.3% | 2.02% | 19.8% | 10.62% |
| 2025/10/25 | 0.19% | 0% | 0% | 0% | 1.4% | 2.45% | 7.97% | 1.02% | 0% | 1.4% |
| 2025/10/26 | 0% | 0% | 0% | 0% | 29.14% | 5.58% | 6.5% | 14.57% | 14.57% | 29.14% |
| 2025/10/27 | 9.06% | 6.42% | 0% | 0% | 20.67% | 6.59% | 2.02% | 10.95% | 9.06% | 24.54% |
| 2025/10/28 | 13.6% | 1.23% | 3.58% | 0% | 28.53% | 2.97% | 0% | 18.51% | 0% | 20.45% |
| 2025/10/29 | 11.76% | 2.23% | 5.32% | 1.11% | 26.61% | 1.27% | 3.8% | 10.64% | 0% | 22.4% |
| 2025/10/30 | 13.2% | 11.37% | 1.49% | 5.3% | 16.92% | 1.02% | 1.89% | 16.7% | 6.41% | 5.3% |
| 2025/10/31 | 25.51% | 25% | 11.92% | 8.53% | 8.18% | 2.36% | 2.31% | 0% | 0% | 0% |
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In October 2025, CrownCoinsCasino.com dominated with a peak impression share of 46.71% on the 21st. CoinPlayZone.com surged to 26.69% on the 10th, while WowVegas.com reached 34.74% on the 10th. The month concluded with CrownCoinsCasino.com leading, showcasing dynamic shifts.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Discover your inner rock star - plan your next trip. See special offers. World-class entertainment...
Let our Casino Hosts make your next stay at New York-New York Hotel & Casino a special one
Fast Payouts | They Take Weeks — Don't waste money on fake slots. Play for real prizes playing the best Casino style games. Join...
Spin & Win Real Prizes — Challenge yourself with the most thrilling Social Casino Games on the market and Win!
Largest observation wheel — Located at the heart of the Las Vegas Strip, The High Roller is the largest...
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In the vibrant world of online casino advertising, Hard Rock entices with world-class entertainment, while MGM Resorts promises a special stay at New York-New York. Modo offers real prizes with fast payouts, Pulsz challenges with thrilling social games, and Vegas.com highlights the iconic High Roller. Each ad captivates with unique experiences and promises of excitement.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Gambling & Gaming Casino Games November 2025 Report
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Data within the US Gambling & Gaming Casino Games November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The US Gambling & Gaming Casino Games November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Gambling & Gaming Casino Games November 2025 Report aggregates data from across both device types and Google Shopping.
The US Gambling & Gaming Casino Games November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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