UK Gambling & Gaming Fantasy Sports - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Fantasy Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Fantasy Sports – UK

Google AI Overview visibility for Gambling & Gaming Fantasy Sports UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 5.70719602978
94.2928039702
5%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 1
99
<1%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 9%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Fantasy Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cardsplug.com 70.67
sportifycards.com 29.33
  • cardsplug.com - 70.67%
  • sportifycards.com - 29.33%

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Sportifycards.com captures 29.33% of the click share, while cardsplug.com dominates with 70.67%. Others are absent.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Fantasy Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cardsplug.com sportifycards.com
2026/05/01 100% 0%
2026/05/02 100% 0%
2026/05/03 100% 0%
2026/05/04 100% 0%
2026/05/05 100% 0%
2026/05/06 100% 0%
2026/05/07 80.17% 19.83%
2026/05/08 32.97% 67.03%
2026/05/09 38.45% 61.55%
2026/05/10 48.78% 51.22%
2026/05/11 79.11% 20.89%
2026/05/12 34.09% 65.91%
2026/05/13 77.52% 22.48%
2026/05/14 53.76% 46.24%
2026/05/15 32.97% 67.03%
2026/05/16 40.3% 59.7%
2026/05/17 77.29% 22.71%
2026/05/18 42.15% 57.85%
2026/05/19 29.36% 70.64%
2026/05/20 60.68% 39.32%
2026/05/21 67.97% 32.03%
2026/05/22 45.81% 54.19%
2026/05/23 75.53% 24.47%
2026/05/24 48.8% 51.2%
2026/05/25 90.66% 9.34%
2026/05/26 48.86% 51.14%
2026/05/27 77.52% 22.48%
2026/05/28 60.68% 39.32%
2026/05/29 33.08% 66.92%
2026/05/30 49.38% 50.62%
2026/05/31 76.52% 23.48%
  • cardsplug.com
  • sportifycards.com

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In May 2026, cardsplug.com started strong with a consistent 100% spend share, but saw fluctuations mid-month, ending at 76.52%. Meanwhile, sportifycards.com experienced a dynamic month, peaking at 70.64% and closing at 23.48%.

Market Exposure

Competitor Count for UK Gambling & Gaming Fantasy Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 1
2026/05/02 1
2026/05/03 1
2026/05/04 1
2026/05/05 1
2026/05/06 1
2026/05/07 2
2026/05/08 2
2026/05/09 2
2026/05/10 2
2026/05/11 2
2026/05/12 2
2026/05/13 2
2026/05/14 2
2026/05/15 2
2026/05/16 2
2026/05/17 2
2026/05/18 2
2026/05/19 2
2026/05/20 2
2026/05/21 2
2026/05/22 2
2026/05/23 2
2026/05/24 2
2026/05/25 2
2026/05/26 2
2026/05/27 2
2026/05/28 2
2026/05/29 2
2026/05/30 2
2026/05/31 2

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In May 2026, distinct advertisers doubled from 1 to 2 by the 7th, maintaining this level throughout the month.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Fantasy Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
sportifycards.com 6.04%
cardsplug.com -6.04%

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In a dramatic shift, Sportifycards.com surged by 6.04%, while Cardsplug.com experienced an equivalent decline.

Campaign Efficiency

UK Gambling & Gaming Fantasy Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cardsplug.com sportifycards.com
2026/05/01 100% 0%
2026/05/02 100% 0%
2026/05/03 100% 0%
2026/05/04 100% 0%
2026/05/05 100% 0%
2026/05/06 100% 0%
2026/05/07 85.43% 14.57%
2026/05/08 47.14% 52.86%
2026/05/09 46.18% 53.82%
2026/05/10 61.37% 38.63%
2026/05/11 87.85% 12.15%
2026/05/12 48.9% 51.1%
2026/05/13 83.33% 16.67%
2026/05/14 60.28% 39.72%
2026/05/15 47.14% 52.86%
2026/05/16 54.37% 45.63%
2026/05/17 85.17% 14.83%
2026/05/18 53.31% 46.69%
2026/05/19 41.29% 58.71%
2026/05/20 72.31% 27.69%
2026/05/21 77.89% 22.11%
2026/05/22 52.79% 47.21%
2026/05/23 82.95% 17.05%
2026/05/24 58.63% 41.37%
2026/05/25 94.82% 5.18%
2026/05/26 50% 50%
2026/05/27 83.33% 16.67%
2026/05/28 64.57% 35.43%
2026/05/29 44.49% 55.51%
2026/05/30 56.41% 43.59%
2026/05/31 79.82% 20.18%
  • cardsplug.com
  • sportifycards.com

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In May 2026, Cardsplug.com dominated early with a perfect 100% impression share, but faced fluctuations mid-month, ending at 79.82%. Sportifycards.com, initially low, saw varied performance, closing at 20.18%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Fantasy Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Fantasy Sports - Last month
  1. 1
    Personalized FIFA Cards https://www.cardsplug.com

    Customize With Your Photo — These real life cards are the perfect way to memorialize your love of Football. The Original Real Life Custom FIFA Card Creator. Upload Any Picture.

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The top ad from cardsplug.com captivates with “Personalized FIFA Cards,” offering a unique way to immortalize football passion. The ad’s compelling message highlights customization with personal photos, positioning itself as the original creator of real-life custom FIFA cards.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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