Why is the US Gambling & Gaming Fantasy Sports May 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Fantasy Sports May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Gambling & Gaming Fantasy Sports May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Gambling & Gaming Fantasy Sports May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Gambling & Gaming Fantasy Sports May 2026 Report?

The US Gambling & Gaming Fantasy Sports May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Gambling & Gaming Fantasy Sports May 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Gambling & Gaming Fantasy Sports May 2026 Report for?

The US Gambling & Gaming Fantasy Sports May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Gambling & Gaming Fantasy Sports - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fantasy Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Gambling & Gaming Fantasy Sports US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	16.0984533511
	83.9015466489

16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	30
	70

30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Fantasy Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
draftkings.com	95.9
parlayplay.io	2.82
fanduel.com	0.43
caesars.com	0.19
top5onlinegames.com	0.13
bet365.com	0.11
games-4-free.com	0.11
hardrock.bet	0.09
taongafarm.com	0.08
betmgm.com	0.05
others	0.09

draftkings.com - 95.9%
parlayplay.io - 2.82%
fanduel.com - 0.43%
caesars.com - 0.19%
top5onlinegames.com - 0.13%
bet365.com - 0.11%
games-4-free.com - 0.11%
hardrock.bet - 0.09%
taongafarm.com - 0.08%
betmgm.com - 0.05%
others - 0.09%

DraftKings dominates with 95.9% click share, overshadowing others like FanDuel at 0.43% and Caesars at 0.19%. “Others” collectively hold 0.09%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Fantasy Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	parlayplay.io	draftkings.com	taongafarm.com	games-4-free.com	top5onlinegames.com	fanduel.com	caesars.com	hardrock.bet	bet365.com	betmgm.com
2026/05/01	0%	0%	0%	10.07%	32.79%	0%	0%	0%	0%	0%
2026/05/02	0%	0%	0%	16.09%	1.62%	0%	0%	0%	0%	0%
2026/05/03	1.77%	97.89%	0%	0.06%	0%	0%	0%	0%	0%	0%
2026/05/04	12.06%	87.66%	0%	0.06%	0.01%	0%	0%	0%	0%	0%
2026/05/05	0%	96.97%	0%	0.36%	1.39%	0%	0%	0%	0%	0%
2026/05/06	27.44%	71.92%	0%	0.11%	0.01%	0%	0%	0%	0%	0%
2026/05/07	0%	98.36%	0%	0.47%	0.51%	0%	0%	0%	0%	0%
2026/05/08	3.46%	93.94%	0%	0.05%	0.17%	0%	0%	2.12%	0%	0%
2026/05/09	15.83%	77.07%	0%	0.04%	0.13%	4.93%	0.96%	0%	0%	0.97%
2026/05/10	26.4%	73.15%	0%	0.08%	0.26%	0%	0%	0%	0%	0%
2026/05/11	15.81%	83.82%	0%	0.16%	0.15%	0%	0%	0%	0%	0%
2026/05/12	9.23%	90.4%	0%	0.14%	0.17%	0%	0%	0%	0%	0%
2026/05/13	8.8%	81%	0%	0.09%	0.21%	2.57%	2.57%	2.62%	0%	2.06%
2026/05/14	0%	90.17%	0%	0.11%	0%	0%	0%	6.7%	2.92%	0%
2026/05/15	3.46%	93.94%	0%	0.05%	0.17%	0%	0%	2.12%	0%	0%
2026/05/16	13.85%	74.01%	0%	0.19%	0.01%	8.49%	3.29%	0%	0%	0%
2026/05/17	44.17%	55.58%	0%	0.15%	0.01%	0%	0%	0%	0%	0%
2026/05/18	17.21%	81.71%	0%	0.15%	0.72%	0%	0%	0%	0%	0%
2026/05/19	0%	97.57%	0%	0.59%	1.69%	0%	0%	0%	0%	0%
2026/05/20	0%	98.65%	0%	0.3%	0.86%	0%	0%	0%	0%	0%
2026/05/21	0%	96.45%	0%	1.44%	1.68%	0%	0%	0%	0%	0%
2026/05/22	0%	96.01%	0.19%	0.07%	0.14%	3.56%	0%	0%	0%	0%
2026/05/23	0%	79.37%	0.49%	0.34%	0.37%	13.75%	2.98%	0%	2.64%	0%
2026/05/24	12.08%	85.61%	0%	0.79%	1.45%	0%	0%	0%	0%	0%
2026/05/25	0%	1.06%	53.99%	38.34%	0.38%	0%	0%	0%	0%	0%
2026/05/26	1.84%	96.66%	0.51%	0.55%	0.39%	0%	0%	0%	0%	0%
2026/05/27	0%	88.43%	0.14%	0.15%	0.01%	6.26%	1.73%	0%	3.07%	0%
2026/05/28	0%	87.01%	0.24%	0.92%	0.36%	2.86%	5.72%	0%	2.53%	0%
2026/05/29	0%	96.65%	0.15%	0.32%	0.01%	2.84%	0%	0%	0%	0%
2026/05/30	0%	90.4%	0.24%	0.19%	0.01%	3.73%	2.93%	0%	1.3%	1.18%
2026/05/31	57.72%	39.25%	1.56%	1.26%	0.05%	0%	0%	0%	0%	0%

parlayplay.io
draftkings.com
taongafarm.com
games-4-free.com
top5onlinegames.com
fanduel.com
caesars.com
hardrock.bet
bet365.com
betmgm.com

In May 2026, DraftKings dominated PPC spend, peaking at 98.65. ParlayPlay saw fluctuations, ending strong at 57.72. FanDuel and Caesars had modest activity, while TaongaFarm spiked mid-month. The month concluded with DraftKings leading.

Market Exposure

Competitor Count for US Gambling & Gaming Fantasy Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	5
2026/05/02	5
2026/05/03	7
2026/05/04	8
2026/05/05	7
2026/05/06	8
2026/05/07	7
2026/05/08	8
2026/05/09	10
2026/05/10	8
2026/05/11	7
2026/05/12	6
2026/05/13	11
2026/05/14	8
2026/05/15	8
2026/05/16	8
2026/05/17	6
2026/05/18	5
2026/05/19	4
2026/05/20	4
2026/05/21	4
2026/05/22	6
2026/05/23	8
2026/05/24	5
2026/05/25	5
2026/05/26	6
2026/05/27	9
2026/05/28	9
2026/05/29	6
2026/05/30	9
2026/05/31	6

May began with 5 advertisers, peaking at 11 mid-month. A decline followed, ending with 6.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Fantasy Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
draftkings.com	1.88%
fanduel.com	0.49%
taongafarm.com	0.22%
bet365.com	0.17%
caesars.com	0.17%
60freegames.com	-0%
betmgm.com	-0.04%
fantrax.com	-0.05%
hardrock.bet	-0.16%
parlayplay.io	-2.99%

DraftKings surged with a 1.88% increase, while ParlayPlay.io dropped by 2.99%. FanDuel, TaongaFarm, Bet365, and Caesars saw positive gains, contrasting with declines from HardRock.bet, Fantrax, and BetMGM.

Campaign Efficiency

US Gambling & Gaming Fantasy Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	parlayplay.io	draftkings.com	taongafarm.com	games-4-free.com	top5onlinegames.com	fanduel.com	caesars.com	hardrock.bet	betmgm.com	bet365.com
2026/05/01	0%	0%	0%	6.74%	39.09%	0%	0%	0%	0%	0%
2026/05/02	0%	0%	0%	11.77%	1.47%	0%	0%	0%	0%	0%
2026/05/03	5.12%	94.29%	0%	0.08%	0.01%	0%	0%	0%	0%	0%
2026/05/04	19.69%	79.89%	0%	0.06%	0.01%	0%	0%	0%	0%	0%
2026/05/05	0%	93.84%	0%	0.48%	3.26%	0%	0%	0%	0%	0%
2026/05/06	41.09%	57.89%	0%	0.11%	0.01%	0%	0%	0%	0%	0%
2026/05/07	0%	96.29%	0%	1.33%	1.17%	0%	0%	0%	0%	0%
2026/05/08	4.05%	90.84%	0%	0.08%	0.45%	0%	0%	4.05%	0%	0%
2026/05/09	24.12%	61.27%	0%	0.04%	0.26%	9.46%	2.36%	0%	2.36%	0%
2026/05/10	45.47%	53.86%	0%	0.08%	0.46%	0%	0%	0%	0%	0%
2026/05/11	28.33%	70.91%	0%	0.37%	0.31%	0%	0%	0%	0%	0%
2026/05/12	15.4%	83.84%	0%	0.29%	0.38%	0%	0%	0%	0%	0%
2026/05/13	20.6%	60.34%	0%	0.1%	0.41%	3.69%	3.69%	3.69%	3.69%	0%
2026/05/14	0%	81.23%	0%	0.16%	0%	0%	0%	12.3%	0%	6.15%
2026/05/15	4.05%	90.84%	0%	0.08%	0.45%	0%	0%	4.05%	0%	0%
2026/05/16	27.59%	44.97%	0%	0.24%	0.01%	17.98%	8.99%	0%	0%	0%
2026/05/17	58.52%	41.23%	0%	0.14%	0.01%	0%	0%	0%	0%	0%
2026/05/18	24.99%	72.68%	0%	0.19%	1.57%	0%	0%	0%	0%	0%
2026/05/19	0%	93.98%	0%	1.68%	4.13%	0%	0%	0%	0%	0%
2026/05/20	0%	97.15%	0%	0.43%	2.14%	0%	0%	0%	0%	0%
2026/05/21	0%	90.3%	0%	4.42%	3.97%	0%	0%	0%	0%	0%
2026/05/22	0%	90.81%	0.66%	0.1%	0.33%	8.07%	0%	0%	0%	0%
2026/05/23	0%	60.88%	1.48%	0.62%	0.74%	27.14%	4.52%	0%	0%	4.52%
2026/05/24	19.16%	76.66%	0%	1.57%	2.53%	0%	0%	0%	0%	0%
2026/05/25	0%	0.64%	67.24%	28.84%	0.22%	0%	0%	0%	0%	0%
2026/05/26	4.9%	91.45%	1.6%	1.17%	0.81%	0%	0%	0%	0%	0%
2026/05/27	0%	75.31%	0.48%	0.19%	0.01%	14.68%	2.94%	0%	0%	5.87%
2026/05/28	0%	72.86%	0.89%	2.72%	0.91%	5.41%	10.83%	0%	0%	5.41%
2026/05/29	0%	92.08%	0.54%	0.77%	0.02%	6.55%	0%	0%	0%	0%
2026/05/30	0%	81.07%	0.83%	0.39%	0.01%	7.57%	5.05%	0%	2.52%	2.52%
2026/05/31	63.8%	31.93%	2.81%	1.31%	0.05%	0%	0%	0%	0%	0%

parlayplay.io
draftkings.com
taongafarm.com
games-4-free.com
top5onlinegames.com
fanduel.com
caesars.com
hardrock.bet
betmgm.com
bet365.com

In May 2026, DraftKings dominated with consistently high impression shares, peaking at 97.15%. ParlayPlay saw fluctuations, ending strong at 63.8%. FanDuel and Caesars had modest shares, while TaongaFarm spiked mid-month. The month concluded with DraftKings leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Fantasy Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Fantasy Sports - Last month

1
DraftKings® Official Website https://www.draftkings.com
Join DraftKings® Fantasy — Join DraftKings & Draft Your Favorite Players. Compete Against Others All Season Long! Join...
2
Claim 5$ Free Entry No Deposit - #1 Deposit Matched Up To $100 https://www.parlayplay.io
Sign Up To ParlayPlay Today & Get Your First Time Deposit 100% Matched Up To $100 Now

DraftKings entices with competitive fantasy sports, while ParlayPlay offers a lucrative $5 free entry and deposit match, creating a compelling allure for fantasy sports enthusiasts.

Frequently Asked Questions

Why is the US Gambling & Gaming Fantasy Sports May 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Fantasy Sports May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Gambling & Gaming Fantasy Sports May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Gambling & Gaming Fantasy Sports May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Gambling & Gaming Fantasy Sports May 2026 Report?

The US Gambling & Gaming Fantasy Sports May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Gambling & Gaming Fantasy Sports May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Gambling & Gaming Fantasy Sports May 2026 Report for?

The US Gambling & Gaming Fantasy Sports May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Gambling & Gaming Fantasy Sports - PPC Market Share Analysis May 2026

Fantasy Sports – US

Google AI Overview visibility for Gambling & Gaming Fantasy Sports US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Gambling & Gaming Fantasy Sports brands

Share of Spend for the top 10 US Gambling & Gaming Fantasy Sports brands

Competitor Count for US Gambling & Gaming Fantasy Sports

Market Loss & Market Gains for US Gambling & Gaming Fantasy Sports

US Gambling & Gaming Fantasy Sports Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Fantasy Sports

Frequently Asked Questions

Why is the US Gambling & Gaming Fantasy Sports May 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Fantasy Sports May 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Gambling & Gaming Fantasy Sports May 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Gambling & Gaming Fantasy Sports May 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

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the7stars achieves Google Ads PPC campaign optimization with Adthena