Why is the US Gambling & Gaming Fantasy Sports July 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Fantasy Sports July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Gambling & Gaming Fantasy Sports July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Gambling & Gaming Fantasy Sports July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Gambling & Gaming Fantasy Sports July 2026 Report?

The US Gambling & Gaming Fantasy Sports July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Gambling & Gaming Fantasy Sports July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Gambling & Gaming Fantasy Sports July 2026 Report for?

The US Gambling & Gaming Fantasy Sports July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Gambling & Gaming Fantasy Sports - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fantasy Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Gambling & Gaming Fantasy Sports US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	31.2765205092
	68.7234794908

31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	37
	63

37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Fantasy Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
draftkings.com	96.67
fanduel.com	2.4
fantrax.com	0.37
taongafarm.com	0.19
games-4-free.com	0.12
borgataonline.com	0.09
bet365.com	0.05
top5onlinegames.com	0.04
caesars.com	0.03
hardrock.bet	0.03
others	0.01

draftkings.com - 96.67%
fanduel.com - 2.4%
fantrax.com - 0.37%
taongafarm.com - 0.19%
games-4-free.com - 0.12%
borgataonline.com - 0.09%
bet365.com - 0.05%
top5onlinegames.com - 0.04%
caesars.com - 0.03%
hardrock.bet - 0.03%
others - 0.01%

DraftKings dominates with a staggering 96.67% click share, overshadowing FanDuel’s 2.4%. Others, including Caesars and Bet365, collectively hold a mere 0.01%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Fantasy Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	draftkings.com	fantrax.com	games-4-free.com	top5onlinegames.com	taongafarm.com	borgataonline.com	fanduel.com	hardrock.bet	bet365.com	caesars.com
2026/07/01	97.72%	1.3%	0.32%	0.58%	0%	0%	0%	0%	0%	0%
2026/07/02	99.16%	0.46%	0.14%	0.02%	0.2%	0%	0%	0%	0%	0%
2026/07/03	90.49%	4.14%	1.11%	2.29%	1.74%	0%	0%	0%	0%	0%
2026/07/04	98.54%	0.63%	0.2%	0.03%	0.56%	0%	0%	0%	0%	0%
2026/07/05	99.27%	0.51%	0.15%	0.03%	0.01%	0%	0%	0%	0%	0%
2026/07/06	98.83%	0.58%	0.19%	0.04%	0.34%	0%	0%	0%	0%	0%
2026/07/07	96.67%	0.93%	0.63%	0.07%	1.68%	0%	0%	0%	0%	0%
2026/07/08	96.88%	2.04%	0.78%	0.16%	0.1%	0%	0%	0%	0%	0%
2026/07/09	98.93%	0.43%	0.21%	0.05%	0.37%	0%	0%	0%	0%	0%
2026/07/10	98.99%	0.59%	0.14%	0.03%	0.24%	0%	0%	0%	0%	0%
2026/07/11	97.92%	0.53%	0.35%	0.3%	0.9%	0%	0%	0%	0%	0%
2026/07/12	97.47%	1.78%	0.23%	0.05%	0.46%	0%	0%	0%	0%	0%
2026/07/13	0%	42.45%	8.83%	19.15%	29.18%	0%	0%	0%	0%	0%
2026/07/14	96.26%	0.6%	1.1%	0.05%	1.44%	0%	0%	0%	0%	0%
2026/07/15	96.24%	0.59%	1.66%	0.84%	0.64%	0%	0%	0%	0%	0%
2026/07/16	0%	67.94%	25.59%	4%	1.16%	0%	0%	0%	0%	0%
2026/07/17	99.29%	0.56%	0.13%	0.02%	0.01%	0%	0%	0%	0%	0%
2026/07/18	53.81%	0.22%	0.04%	0.01%	0%	0%	45.91%	0%	0%	0%
2026/07/19	64.05%	0.08%	0.12%	0%	0.12%	0%	33.28%	0%	1.44%	0.89%
2026/07/20	86.95%	0.18%	0.06%	0.01%	0.3%	4.78%	6.19%	1.52%	0%	0%
2026/07/21	96.26%	0.6%	1.1%	0.05%	1.44%	0%	0%	0%	0%	0%
2026/07/22	94.87%	3.39%	0.34%	0.06%	1.31%	0%	0%	0%	0%	0%
2026/07/23	97.95%	0.84%	0.83%	0.04%	0.31%	0%	0%	0%	0%	0%
2026/07/24	99%	0.61%	0.16%	0.03%	0.2%	0%	0%	0%	0%	0%
2026/07/25	98.34%	1.32%	0.13%	0.03%	0.18%	0%	0%	0%	0%	0%
2026/07/26	97.43%	1.39%	0.39%	0.04%	0.74%	0%	0%	0%	0%	0%
2026/07/27	0%	76.68%	20%	2.05%	0.86%	0%	0%	0%	0%	0%
2026/07/28	99.28%	0.63%	0.07%	0.01%	0%	0%	0%	0%	0%	0%
2026/07/29	95.88%	2.16%	0.49%	0.09%	1.34%	0%	0%	0%	0%	0%
2026/07/30	97.15%	0.67%	0.08%	0.01%	0.12%	0%	1.96%	0%	0%	0%
2026/07/31	94.73%	4.42%	0.66%	0.1%	0.04%	0%	0%	0%	0%	0%

draftkings.com
fantrax.com
games-4-free.com
top5onlinegames.com
taongafarm.com
borgataonline.com
fanduel.com
hardrock.bet
bet365.com
caesars.com

DraftKings dominated July with consistent high spend, peaking at 99.29. Fantrax and Games-4-Free saw sporadic spikes, notably on the 13th and 27th. The month concluded with DraftKings maintaining a strong lead.

Market Exposure

Competitor Count for US Gambling & Gaming Fantasy Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	7
2026/07/02	7
2026/07/03	7
2026/07/04	7
2026/07/05	7
2026/07/06	7
2026/07/07	7
2026/07/08	7
2026/07/09	6
2026/07/10	6
2026/07/11	6
2026/07/12	6
2026/07/13	5
2026/07/14	7
2026/07/15	6
2026/07/16	5
2026/07/17	6
2026/07/18	7
2026/07/19	9
2026/07/20	10
2026/07/21	7
2026/07/22	7
2026/07/23	7
2026/07/24	7
2026/07/25	7
2026/07/26	7
2026/07/27	6
2026/07/28	7
2026/07/29	7
2026/07/30	8
2026/07/31	7

July began with a steady 7 advertisers, dipping mid-month to 5. A surge to 10 on July 20 marked a peak, before stabilizing at 7.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Fantasy Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
fanduel.com	4%
borgataonline.com	0.15%
bet365.com	0.09%
caesars.com	0.05%
hardrock.bet	0.04%
playhop.com	-0.01%
top5onlinegames.com	-0.05%
games-4-free.com	-0.06%
taongafarm.com	-0.13%
draftkings.com	-4.1%

DraftKings saw a significant drop of 4.1%, while FanDuel surged by 4.0%. BorgataOnline gained 0.15%, and Bet365 rose by 0.09%.

Campaign Efficiency

US Gambling & Gaming Fantasy Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	draftkings.com	fantrax.com	games-4-free.com	top5onlinegames.com	taongafarm.com	borgataonline.com	fanduel.com	hardrock.bet	bet365.com	caesars.com
2026/07/01	95.25%	2.65%	0.53%	1.45%	0.01%	0%	0%	0%	0%	0%
2026/07/02	98.24%	0.87%	0.21%	0.03%	0.61%	0%	0%	0%	0%	0%
2026/07/03	75.19%	9.54%	2.07%	6.52%	6.28%	0%	0%	0%	0%	0%
2026/07/04	96.66%	1.2%	0.31%	0.05%	1.72%	0%	0%	0%	0%	0%
2026/07/05	98.68%	0.97%	0.24%	0.05%	0.03%	0%	0%	0%	0%	0%
2026/07/06	97.83%	0.95%	0.26%	0.06%	0.89%	0%	0%	0%	0%	0%
2026/07/07	91.08%	1.86%	1.51%	0.13%	5.38%	0%	0%	0%	0%	0%
2026/07/08	93.91%	4.27%	1.26%	0.27%	0.23%	0%	0%	0%	0%	0%
2026/07/09	97.62%	0.81%	0.34%	0.09%	1.13%	0%	0%	0%	0%	0%
2026/07/10	97.79%	1.17%	0.23%	0.05%	0.75%	0%	0%	0%	0%	0%
2026/07/11	94.48%	1.07%	0.9%	0.74%	2.8%	0%	0%	0%	0%	0%
2026/07/12	94.52%	3.56%	0.37%	0.08%	1.43%	0%	0%	0%	0%	0%
2026/07/13	0%	35.28%	6.03%	19.86%	38.37%	0%	0%	0%	0%	0%
2026/07/14	90.8%	1.03%	2.7%	0.07%	4.04%	0%	0%	0%	0%	0%
2026/07/15	89.52%	1.26%	4.88%	2.19%	2.12%	0%	0%	0%	0%	0%
2026/07/16	0%	70.98%	22.25%	3.39%	1.45%	0%	0%	0%	0%	0%
2026/07/17	98.66%	1.07%	0.21%	0.02%	0.01%	0%	0%	0%	0%	0%
2026/07/18	72.3%	0.49%	0.08%	0.01%	0.01%	0%	27.11%	0%	0%	0%
2026/07/19	58.36%	0.15%	0.28%	0.01%	0.35%	0%	29.18%	0%	5.84%	5.84%
2026/07/20	57.41%	0.23%	0.07%	0.01%	0.62%	13.89%	20.83%	6.94%	0%	0%
2026/07/21	90.8%	1.03%	2.7%	0.07%	4.04%	0%	0%	0%	0%	0%
2026/07/22	83.06%	12.6%	0.5%	0.1%	3.71%	0%	0%	0%	0%	0%
2026/07/23	94.88%	1.77%	2.26%	0.07%	0.97%	0%	0%	0%	0%	0%
2026/07/24	97.91%	1.18%	0.25%	0.05%	0.61%	0%	0%	0%	0%	0%
2026/07/25	96.53%	2.62%	0.22%	0.04%	0.56%	0%	0%	0%	0%	0%
2026/07/26	94.43%	2.57%	0.81%	0.06%	2.11%	0%	0%	0%	0%	0%
2026/07/27	0%	72.32%	24.5%	1.66%	0.97%	0%	0%	0%	0%	0%
2026/07/28	98.6%	1.25%	0.12%	0.02%	0.01%	0%	0%	0%	0%	0%
2026/07/29	93.56%	2.93%	0.53%	0.1%	2.8%	0%	0%	0%	0%	0%
2026/07/30	87.42%	1.16%	0.12%	0.02%	0.34%	0%	10.93%	0%	0%	0%
2026/07/31	90.43%	8.24%	0.97%	0.15%	0.08%	0%	0%	0%	0%	0%

draftkings.com
fantrax.com
games-4-free.com
top5onlinegames.com
taongafarm.com
borgataonline.com
fanduel.com
hardrock.bet
bet365.com
caesars.com

DraftKings dominated July with fluctuating impressions, peaking at 98.68%. Fantrax saw a significant spike mid-month, reaching 72.32%. By month’s end, DraftKings maintained a strong presence, closing at 90.43%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Fantasy Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Fantasy Sports - Last month

1
$200 to Spend on the Cup - Turn $5 into $200 in Bonuses https://sportsbook.draftkings.com › soccer
New DraftKings Customers—Spend $5 on Soccer & Get $200 Instantly in Bonuses. Bet the Cup at the Speed of Sports. Get the Latest Odds & Lines at DraftKings Sports. Bet Legally. Same Game Parlays.
2
FanDuel Sportsbook | Bet $5 Get $1000 In Bet Resets https://www.fanduel.com
Get Up To $1,000 In Bet Reset Tokens When You Bet $5 Daily. Sign Up Today. Make Every Game More Exciting. Bet Moneylines, Parlays, & More With FanDuel. 17+ Sports. Live Odds. Special Promos.
3
Ranked: Best Free Games - Play Online — No Download https://www.games-4-free.com
Play free online games right now — jump in instantly!

DraftKings and FanDuel captivate with enticing offers: DraftKings lures soccer fans with a $5 bet turning into $200 bonuses, while FanDuel promises $1,000 in bet resets for a $5 wager. Games-4-Free entices with instant, no-download online games.

Frequently Asked Questions

Why is the US Gambling & Gaming Fantasy Sports July 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Fantasy Sports July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Gambling & Gaming Fantasy Sports July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Gambling & Gaming Fantasy Sports July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Gambling & Gaming Fantasy Sports July 2026 Report?

The US Gambling & Gaming Fantasy Sports July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Gambling & Gaming Fantasy Sports July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Gambling & Gaming Fantasy Sports July 2026 Report for?

The US Gambling & Gaming Fantasy Sports July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Gambling & Gaming Fantasy Sports - PPC Market Share Analysis July 2026

Fantasy Sports – US

Google AI Overview visibility for Gambling & Gaming Fantasy Sports US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Gambling & Gaming Fantasy Sports brands

Share of Spend for the top 10 US Gambling & Gaming Fantasy Sports brands

Competitor Count for US Gambling & Gaming Fantasy Sports

Market Loss & Market Gains for US Gambling & Gaming Fantasy Sports

US Gambling & Gaming Fantasy Sports Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Fantasy Sports

Frequently Asked Questions

Why is the US Gambling & Gaming Fantasy Sports July 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Fantasy Sports July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Gambling & Gaming Fantasy Sports July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Gambling & Gaming Fantasy Sports July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

Related reports

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the7stars achieves Google Ads PPC campaign optimization with Adthena