Share of Clicks for top 10 UK Gambling & Gaming Lottery and Scratch Cards brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| national-lottery.co.uk | 65.03 |
| postcodelottery.co.uk | 20.9 |
| lottomart.com | 2.77 |
| healthlottery.co.uk | 2.7 |
| lottogo.com | 2.7 |
| lottoland.co.uk | 1.4 |
| 10bestcasinos.co.uk | 0.81 |
| betfred.com | 0.73 |
| omaze.co.uk | 0.34 |
| poppylottery.org.uk | 0.33 |
| others | 2.29 |
- national-lottery.co.uk - 65.03%
- postcodelottery.co.uk - 20.9%
- lottomart.com - 2.77%
- healthlottery.co.uk - 2.7%
- lottogo.com - 2.7%
- lottoland.co.uk - 1.4%
- 10bestcasinos.co.uk - 0.81%
- betfred.com - 0.73%
- omaze.co.uk - 0.34%
- poppylottery.org.uk - 0.33%
- others - 2.29%
Copyright © Adthena. All rights reserved.
In the gambling and gaming sector, national-lottery.co.uk dominates with a 65.03% click share. Postcodelottery.co.uk follows at 20.9%, while ‘others’ collectively hold 2.29%.
Share of Spend for the top 10 UK Gambling & Gaming Lottery and Scratch Cards brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | national-lottery.co.uk | postcodelottery.co.uk | lottogo.com | betfred.com | lottoland.co.uk | healthlottery.co.uk | lottomart.com | paddypower.com | 10bestcasinos.co.uk | poppylottery.org.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 42.09% | 16% | 5.7% | 2.22% | 9.64% | 7.44% | 7.95% | 3.28% | 2.02% | 1.06% |
| 2026/06/02 | 49.3% | 12.85% | 4.83% | 4.29% | 5.65% | 8.4% | 5.19% | 2.79% | 1.2% | 0.81% |
| 2026/06/03 | 40.99% | 7.68% | 6.7% | 4.24% | 6.93% | 4.67% | 4.23% | 2.26% | 6.73% | 1.53% |
| 2026/06/04 | 45.92% | 12.9% | 5.48% | 2.83% | 5.64% | 5.77% | 5.67% | 0.02% | 5.33% | 4.24% |
| 2026/06/05 | 55.61% | 11.13% | 6.39% | 3% | 3.77% | 5.51% | 5.13% | 0.43% | 2.38% | 2.02% |
| 2026/06/06 | 44.29% | 14.62% | 7.59% | 4.98% | 6.7% | 5.22% | 5.43% | 0.65% | 1.36% | 2.14% |
| 2026/06/07 | 36.75% | 17.43% | 9.06% | 0.05% | 6.33% | 5.82% | 7.52% | 0.31% | 2.18% | 3.16% |
| 2026/06/08 | 48.17% | 12.74% | 9.42% | 1.12% | 5.88% | 7.9% | 5.02% | 1.72% | 0.57% | 1.6% |
| 2026/06/09 | 55.54% | 8.47% | 8.91% | 2.8% | 4.25% | 8.04% | 3.67% | 0.2% | 0.87% | 1.96% |
| 2026/06/10 | 41.88% | 8.8% | 12% | 3.94% | 5.76% | 5.33% | 6.24% | 3.72% | 0.8% | 3.41% |
| 2026/06/11 | 48.43% | 9.77% | 9.02% | 1.13% | 6.03% | 7.97% | 6.75% | 0.42% | 1.51% | 2.98% |
| 2026/06/12 | 35.52% | 11.24% | 14.16% | 5.73% | 6.25% | 12.21% | 4.66% | 3.36% | 0.78% | 0.83% |
| 2026/06/13 | 41.57% | 17.04% | 9.23% | 2.01% | 5.44% | 8.73% | 5.13% | 3.15% | 0.21% | 0.89% |
| 2026/06/14 | 44.3% | 13.28% | 9.69% | 1.1% | 4.95% | 9.98% | 4.12% | 0.89% | 4.55% | 0.16% |
| 2026/06/15 | 48.86% | 13.2% | 7.8% | 2.14% | 4.22% | 6.58% | 4.62% | 1.85% | 4.12% | 0.13% |
| 2026/06/16 | 41.86% | 15.83% | 7.25% | 1.68% | 5.75% | 6.53% | 3.04% | 3.18% | 0.83% | 0.78% |
| 2026/06/17 | 41.85% | 14.49% | 10.49% | 0.22% | 5.52% | 6.92% | 6.79% | 1.44% | 1.77% | 2.1% |
| 2026/06/18 | 52.55% | 14.47% | 5.09% | 3.49% | 3.63% | 7.02% | 3.55% | 0.37% | 2.43% | 2.93% |
| 2026/06/19 | 53.24% | 16.37% | 5.21% | 0.26% | 6.59% | 5.19% | 3.2% | 0.2% | 2.22% | 1.05% |
| 2026/06/20 | 43.33% | 15.43% | 5.41% | 3.52% | 12.71% | 7.98% | 2.88% | 0.16% | 1.93% | 0.06% |
| 2026/06/21 | 47.37% | 16.43% | 7.24% | 1.38% | 6.97% | 5.1% | 6.51% | 0.56% | 2.85% | 0.01% |
| 2026/06/22 | 49.68% | 13.7% | 4.43% | 6.49% | 8.45% | 3.22% | 5.85% | 0.41% | 2.16% | 0.05% |
| 2026/06/23 | 54.63% | 18.93% | 3.92% | 2.42% | 3.9% | 4.09% | 3.74% | 1.46% | 1.88% | 0.18% |
| 2026/06/24 | 49.65% | 22.06% | 5.82% | 2.3% | 5.07% | 3.44% | 4.53% | 0.46% | 1.69% | 0.02% |
| 2026/06/25 | 44.4% | 24.91% | 6.46% | 0.02% | 4.27% | 6.39% | 5.03% | 0.39% | 1.73% | 0% |
| 2026/06/26 | 63.43% | 14.26% | 3.01% | 3.27% | 2.76% | 2.96% | 3.72% | 0.4% | 2.19% | 0% |
| 2026/06/27 | 58.6% | 9.23% | 4.46% | 3.13% | 4.86% | 3.79% | 6.57% | 0.32% | 1.74% | 0% |
| 2026/06/28 | 53.41% | 12.86% | 4.09% | 0.94% | 4.48% | 3.96% | 3.96% | 0.47% | 2.3% | 0% |
| 2026/06/29 | 52.38% | 6.17% | 6.02% | 3.78% | 6.3% | 5.71% | 4.03% | 0.73% | 1.6% | 0% |
| 2026/06/30 | 51.65% | 10.55% | 6.54% | 5.79% | 5.75% | 5.63% | 2.29% | 1.9% | 1.67% | 0% |
- national-lottery.co.uk
- postcodelottery.co.uk
- lottogo.com
- betfred.com
- lottoland.co.uk
- healthlottery.co.uk
- lottomart.com
- paddypower.com
- 10bestcasinos.co.uk
- poppylottery.org.uk
Copyright © Adthena. All rights reserved.
In June 2026, national-lottery.co.uk led with fluctuating spend, peaking at 63.43. Postcodelottery.co.uk and lottogo.com showed varied trends, while poppylottery.org.uk ended with minimal activity.
Competitor Count for UK Gambling & Gaming Lottery and Scratch Cards
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 51 |
| 2026/06/02 | 49 |
| 2026/06/03 | 45 |
| 2026/06/04 | 47 |
| 2026/06/05 | 51 |
| 2026/06/06 | 46 |
| 2026/06/07 | 43 |
| 2026/06/08 | 48 |
| 2026/06/09 | 49 |
| 2026/06/10 | 49 |
| 2026/06/11 | 53 |
| 2026/06/12 | 50 |
| 2026/06/13 | 48 |
| 2026/06/14 | 50 |
| 2026/06/15 | 52 |
| 2026/06/16 | 54 |
| 2026/06/17 | 52 |
| 2026/06/18 | 53 |
| 2026/06/19 | 55 |
| 2026/06/20 | 48 |
| 2026/06/21 | 50 |
| 2026/06/22 | 48 |
| 2026/06/23 | 49 |
| 2026/06/24 | 52 |
| 2026/06/25 | 49 |
| 2026/06/26 | 48 |
| 2026/06/27 | 48 |
| 2026/06/28 | 47 |
| 2026/06/29 | 48 |
| 2026/06/30 | 45 |
Copyright © Adthena. All rights reserved.
June began with 51 advertisers, fluctuating throughout the month. Peaks reached 55 on June 19, but ended at 45, showing a dynamic landscape.
