Share of Clicks for top 10 UK Gambling & Gaming Lottery and Scratch Cards brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| national-lottery.co.uk | 88.39 |
| postcodelottery.co.uk | 6.06 |
| healthlottery.co.uk | 1.79 |
| lottomart.com | 0.95 |
| lottogo.com | 0.64 |
| lottoland.co.uk | 0.63 |
| tombola.co.uk | 0.31 |
| 10bestcasinos.co.uk | 0.25 |
| pickmypostcode.com | 0.13 |
| affinitylottery.org.uk | 0.13 |
| others | 0.72 |
- national-lottery.co.uk - 88.39%
- postcodelottery.co.uk - 6.06%
- healthlottery.co.uk - 1.79%
- lottomart.com - 0.95%
- lottogo.com - 0.64%
- lottoland.co.uk - 0.63%
- tombola.co.uk - 0.31%
- 10bestcasinos.co.uk - 0.25%
- pickmypostcode.com - 0.13%
- affinitylottery.org.uk - 0.13%
- others - 0.72%
Copyright © Adthena. All rights reserved.
In the gambling and gaming sector, national-lottery.co.uk dominates with an 88.39% click share. Postcodelottery.co.uk follows at 6.06%, while others collectively hold 0.72%.
Share of Spend for the top 10 UK Gambling & Gaming Lottery and Scratch Cards brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | national-lottery.co.uk | postcodelottery.co.uk | healthlottery.co.uk | 10bestcasinos.co.uk | lottoland.co.uk | lottogo.com | lottomart.com | tombola.co.uk | affinitylottery.org.uk | meccabingo.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 77.22% | 4.3% | 5.27% | 2.16% | 1.75% | 2.75% | 2.87% | 1.25% | 0.4% | 0% |
| 2026/08/02 | 65.41% | 10.16% | 5% | 0.85% | 3.89% | 1.33% | 2.92% | 6.41% | 1.65% | 0.01% |
| 2026/08/03 | 73% | 5.25% | 8.59% | 2.03% | 1.16% | 2.38% | 3.84% | 1.38% | 0.58% | 0.08% |
| 2026/08/04 | 69.99% | 8.21% | 7.28% | 0.43% | 4.27% | 2.44% | 3.4% | 1.48% | 0% | 0.08% |
| 2026/08/05 | 71.89% | 7.92% | 7.67% | 0.6% | 2.92% | 1.52% | 2.11% | 2.33% | 0.3% | 0.06% |
| 2026/08/06 | 63.09% | 8.84% | 6.53% | 2.43% | 5.92% | 1.62% | 2.61% | 7.76% | 0% | 0% |
| 2026/08/07 | 72.33% | 7.9% | 5.02% | 1.98% | 3.92% | 2.09% | 2.68% | 2.68% | 0.06% | 0.06% |
| 2026/08/08 | 70.22% | 9.62% | 3.74% | 1.72% | 5.32% | 1.2% | 3.19% | 0.62% | 0.02% | 1.35% |
| 2026/08/09 | 67.77% | 7.83% | 6.74% | 3.35% | 2.91% | 2.54% | 2.53% | 3.74% | 0.36% | 0.13% |
| 2026/08/10 | 75.1% | 4.08% | 6.2% | 0.47% | 1.66% | 2.82% | 3.14% | 3.29% | 0.15% | 0.01% |
| 2026/08/11 | 69.33% | 7.56% | 7.65% | 0.45% | 2.78% | 2.55% | 3.05% | 2.85% | 0.02% | 0.02% |
| 2026/08/12 | 64.59% | 12.79% | 7% | 2.09% | 1.8% | 2.21% | 2.28% | 1.76% | 0.34% | 1.43% |
| 2026/08/13 | 72.73% | 4.66% | 5.39% | 1.53% | 1.9% | 3.03% | 3.29% | 1.08% | 2.39% | 0% |
| 2026/08/14 | 74.57% | 6.27% | 5.79% | 2.07% | 1.32% | 2.14% | 2.28% | 1.53% | 1.24% | 0.14% |
| 2026/08/15 | 72.98% | 8.1% | 4.79% | 1.12% | 3.72% | 2.25% | 1.93% | 0.26% | 1% | 1.12% |
| 2026/08/16 | 62.66% | 11.76% | 6.96% | 1.89% | 4.62% | 2.24% | 2.04% | 1.78% | 0.58% | 1.52% |
| 2026/08/17 | 69.79% | 6.67% | 7.19% | 3.13% | 1.89% | 2.19% | 1.97% | 1.53% | 1.28% | 0.9% |
| 2026/08/18 | 73.38% | 5.24% | 5.42% | 0.99% | 3.02% | 2.96% | 2.56% | 0.23% | 1.56% | 1.27% |
| 2026/08/19 | 73.71% | 5.8% | 7.99% | 1.77% | 1.33% | 2.28% | 1.79% | 1.38% | 0.54% | 0.2% |
| 2026/08/20 | 66.92% | 7.96% | 10.28% | 1.95% | 1.89% | 3.3% | 2.51% | 0.65% | 0.81% | 0.01% |
| 2026/08/21 | 66.82% | 8.62% | 8.99% | 1.99% | 1.49% | 3.55% | 2.11% | 0.5% | 1.26% | 0.29% |
| 2026/08/22 | 68.14% | 11.43% | 7.91% | 0.03% | 2.83% | 2.15% | 2.26% | 0.06% | 1.38% | 1.1% |
| 2026/08/23 | 58.13% | 14.43% | 11.11% | 0.82% | 2.72% | 2.85% | 3.74% | 0.16% | 0.19% | 1.27% |
| 2026/08/24 | 66.04% | 8.25% | 10.82% | 0.65% | 1.71% | 1.98% | 3.55% | 0.56% | 1.22% | 0.31% |
| 2026/08/25 | 79.77% | 5.18% | 5.7% | 1.14% | 0.7% | 2.44% | 1.53% | 0.01% | 0.45% | 0.12% |
| 2026/08/26 | 76.84% | 6.72% | 5.91% | 0.2% | 1.41% | 2.77% | 2% | 1.41% | 0.15% | 0.2% |
| 2026/08/27 | 76.08% | 4.34% | 6.05% | 0.03% | 1.61% | 2.84% | 1.52% | 0.55% | 1.78% | 0.39% |
| 2026/08/28 | 78.23% | 3.91% | 7.08% | 0.24% | 2.07% | 2.47% | 1.52% | 1.65% | 0.62% | 0.44% |
| 2026/08/29 | 75.89% | 3.85% | 7.45% | 0.29% | 1.41% | 2.75% | 1.3% | 0.47% | 1.29% | 3.1% |
| 2026/08/30 | 74.11% | 7.13% | 7.83% | 0.83% | 1.15% | 2.14% | 2.33% | 0.49% | 0.16% | 0% |
| 2026/08/31 | 75.62% | 5.56% | 5.29% | 2.21% | 2.05% | 1.84% | 1.44% | 0.76% | 0.47% | 0.2% |
- national-lottery.co.uk
- postcodelottery.co.uk
- healthlottery.co.uk
- 10bestcasinos.co.uk
- lottoland.co.uk
- lottogo.com
- lottomart.com
- tombola.co.uk
- affinitylottery.org.uk
- meccabingo.com
Copyright © Adthena. All rights reserved.
In August 2026, national-lottery.co.uk dominated PPC spend, peaking at 79.77%. Postcodelottery.co.uk and healthlottery.co.uk followed, with fluctuations. By month’s end, national-lottery.co.uk maintained its lead.
Competitor Count for UK Gambling & Gaming Lottery and Scratch Cards
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 42 |
| 2026/08/02 | 48 |
| 2026/08/03 | 40 |
| 2026/08/04 | 43 |
| 2026/08/05 | 48 |
| 2026/08/06 | 42 |
| 2026/08/07 | 47 |
| 2026/08/08 | 46 |
| 2026/08/09 | 45 |
| 2026/08/10 | 46 |
| 2026/08/11 | 49 |
| 2026/08/12 | 47 |
| 2026/08/13 | 50 |
| 2026/08/14 | 48 |
| 2026/08/15 | 44 |
| 2026/08/16 | 46 |
| 2026/08/17 | 45 |
| 2026/08/18 | 46 |
| 2026/08/19 | 42 |
| 2026/08/20 | 43 |
| 2026/08/21 | 44 |
| 2026/08/22 | 42 |
| 2026/08/23 | 46 |
| 2026/08/24 | 42 |
| 2026/08/25 | 46 |
| 2026/08/26 | 47 |
| 2026/08/27 | 49 |
| 2026/08/28 | 47 |
| 2026/08/29 | 46 |
| 2026/08/30 | 42 |
| 2026/08/31 | 44 |
Copyright © Adthena. All rights reserved.
August saw fluctuating advertiser numbers, peaking at 50 on the 13th. The month concluded with 44 advertisers, reflecting a dynamic landscape.
