Share of Clicks for top 10 UK Gambling & Gaming Lottery and Scratch Cards brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| national-lottery.co.uk | 78.87 |
| postcodelottery.co.uk | 7.74 |
| lottomart.com | 2.79 |
| lottogo.com | 2.01 |
| healthlottery.co.uk | 1.77 |
| lottoland.co.uk | 1.64 |
| 10bestcasinos.co.uk | 1.2 |
| betfred.com | 0.83 |
| meccabingo.com | 0.73 |
| tombola.co.uk | 0.51 |
| others | 1.91 |
- national-lottery.co.uk - 78.87%
- postcodelottery.co.uk - 7.74%
- lottomart.com - 2.79%
- lottogo.com - 2.01%
- healthlottery.co.uk - 1.77%
- lottoland.co.uk - 1.64%
- 10bestcasinos.co.uk - 1.2%
- betfred.com - 0.83%
- meccabingo.com - 0.73%
- tombola.co.uk - 0.51%
- others - 1.91%
Copyright © Adthena. All rights reserved.
In the gambling & gaming PPC landscape, national-lottery.co.uk dominates with 78.87% click share. Postcodelottery.co.uk follows at 7.74%, while ‘others’ collectively hold 1.91%.
Share of Spend for the top 10 UK Gambling & Gaming Lottery and Scratch Cards brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | national-lottery.co.uk | postcodelottery.co.uk | lottoland.co.uk | lottogo.com | healthlottery.co.uk | 10bestcasinos.co.uk | lottomart.com | paddypower.com | betfred.com | meccabingo.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 21.85% | 6.05% | 17.22% | 2.21% | 6.93% | 0.34% | 11.22% | 3.23% | 11.37% | 3.73% |
| 2026/05/02 | 28.91% | 6.54% | 17.86% | 0.59% | 3.83% | 4.5% | 17.59% | 0.62% | 5.47% | 3.23% |
| 2026/05/03 | 16.8% | 14.22% | 15.17% | 0.35% | 6.69% | 5.08% | 15.83% | 5.47% | 3.3% | 1.47% |
| 2026/05/04 | 24.65% | 8.69% | 22.03% | 0.85% | 3.27% | 6.18% | 19.14% | 0.88% | 3.68% | 0% |
| 2026/05/05 | 27.93% | 3.87% | 18.68% | 4.93% | 4.17% | 0.04% | 16.25% | 0.11% | 8.8% | 3.11% |
| 2026/05/06 | 29.26% | 7.2% | 18.43% | 8.43% | 6.88% | 3.11% | 14.9% | 0.01% | 1.82% | 0.71% |
| 2026/05/07 | 32.3% | 20.1% | 12.85% | 6.45% | 7.72% | 2.91% | 6.61% | 1.54% | 2.61% | 1.74% |
| 2026/05/08 | 31.58% | 7.83% | 17.78% | 4.65% | 4.89% | 4.06% | 7.38% | 2.36% | 8.82% | 1.12% |
| 2026/05/09 | 28.64% | 9.37% | 12.52% | 8.28% | 5.87% | 6.23% | 8.84% | 0.06% | 5.74% | 2.96% |
| 2026/05/10 | 31.15% | 8.98% | 10.09% | 3.94% | 7.15% | 7.02% | 10.21% | 0.05% | 4.02% | 7.15% |
| 2026/05/11 | 31.12% | 7.19% | 10.96% | 5.85% | 8.73% | 5.95% | 7.09% | 1.24% | 0.59% | 10.61% |
| 2026/05/12 | 32.16% | 4.5% | 8.45% | 7.15% | 6.32% | 3.13% | 7.51% | 1.24% | 4.43% | 13.43% |
| 2026/05/13 | 43.47% | 4.44% | 12.35% | 7.34% | 8.32% | 1.76% | 6.48% | 0.01% | 5.11% | 5.78% |
| 2026/05/14 | 40.18% | 9.58% | 4.11% | 7.07% | 9.44% | 3.53% | 5.15% | 0.15% | 0.31% | 11.63% |
| 2026/05/15 | 31.59% | 7.83% | 17.78% | 4.66% | 4.89% | 4.06% | 7.38% | 2.36% | 8.82% | 1.12% |
| 2026/05/16 | 49.73% | 2.95% | 6.85% | 5.49% | 7.1% | 0.3% | 7.87% | 3% | 6.04% | 4.84% |
| 2026/05/17 | 38.58% | 9.91% | 6.47% | 8.32% | 7.06% | 4.57% | 5.51% | 2.37% | 2.37% | 7.72% |
| 2026/05/18 | 50.77% | 9.82% | 7.56% | 6.43% | 7.88% | 2.21% | 3.63% | 0.01% | 0.26% | 0.01% |
| 2026/05/19 | 37.06% | 15.61% | 6.82% | 6% | 3.44% | 3.34% | 6.03% | 1.21% | 4.04% | 0.7% |
| 2026/05/20 | 39.02% | 7.62% | 6.34% | 10.61% | 4.06% | 2.29% | 7.26% | 0.3% | 7.35% | 3.1% |
| 2026/05/21 | 45.05% | 7.48% | 7.13% | 6.67% | 3.88% | 2.01% | 6.12% | 2.15% | 3.53% | 5.73% |
| 2026/05/22 | 34.51% | 10.1% | 7.21% | 7.25% | 4.4% | 2.06% | 4.32% | 5.12% | 18.13% | 1.68% |
| 2026/05/23 | 45.37% | 12.5% | 9.74% | 4.76% | 2.04% | 4.1% | 7% | 1.14% | 4.24% | 0.67% |
| 2026/05/24 | 45.88% | 13.4% | 7.73% | 6.15% | 2.04% | 5.41% | 6.31% | 1.09% | 0.04% | 1.66% |
| 2026/05/25 | 42.23% | 15.39% | 6.22% | 7.01% | 4.63% | 5.66% | 6.67% | 0.32% | 1.16% | 1.33% |
| 2026/05/26 | 33.18% | 7.23% | 12.52% | 7.89% | 6.44% | 4.93% | 5.97% | 1.96% | 7.19% | 3.42% |
| 2026/05/27 | 36.91% | 8.13% | 8.55% | 7.19% | 4.41% | 5.08% | 4.19% | 2.35% | 4.6% | 3.8% |
| 2026/05/28 | 39.39% | 15.4% | 8.95% | 6.8% | 4.93% | 5.32% | 5.88% | 0.16% | 1.86% | 4.19% |
| 2026/05/29 | 34.79% | 16.72% | 7.85% | 8.25% | 7.57% | 3.93% | 4.66% | 2.1% | 3.72% | 4.03% |
| 2026/05/30 | 42.15% | 13.2% | 12.44% | 3.16% | 6.34% | 3.51% | 5.42% | 1.23% | 3.54% | 1.61% |
| 2026/05/31 | 34.53% | 15.9% | 9.15% | 7.36% | 6.02% | 5.39% | 5.28% | 3.07% | 1.41% | 1.11% |
- national-lottery.co.uk
- postcodelottery.co.uk
- lottoland.co.uk
- lottogo.com
- healthlottery.co.uk
- 10bestcasinos.co.uk
- lottomart.com
- paddypower.com
- betfred.com
- meccabingo.com
Copyright © Adthena. All rights reserved.
In May 2026, national-lottery.co.uk dominated PPC spend, peaking at 50.77%. Postcodelottery.co.uk and lottoland.co.uk showed moderate fluctuations. By month’s end, national-lottery.co.uk maintained a strong lead.
Competitor Count for UK Gambling & Gaming Lottery and Scratch Cards
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 39 |
| 2026/05/02 | 38 |
| 2026/05/03 | 38 |
| 2026/05/04 | 38 |
| 2026/05/05 | 41 |
| 2026/05/06 | 40 |
| 2026/05/07 | 44 |
| 2026/05/08 | 39 |
| 2026/05/09 | 39 |
| 2026/05/10 | 42 |
| 2026/05/11 | 41 |
| 2026/05/12 | 48 |
| 2026/05/13 | 40 |
| 2026/05/14 | 41 |
| 2026/05/15 | 39 |
| 2026/05/16 | 36 |
| 2026/05/17 | 38 |
| 2026/05/18 | 42 |
| 2026/05/19 | 45 |
| 2026/05/20 | 42 |
| 2026/05/21 | 44 |
| 2026/05/22 | 46 |
| 2026/05/23 | 43 |
| 2026/05/24 | 40 |
| 2026/05/25 | 41 |
| 2026/05/26 | 42 |
| 2026/05/27 | 45 |
| 2026/05/28 | 45 |
| 2026/05/29 | 40 |
| 2026/05/30 | 44 |
| 2026/05/31 | 46 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout May, peaking at 48 on May 12. The month concluded with a steady 46, indicating a dynamic advertising landscape.
