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UK Hospitality Customer Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Customer Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
booking.com 48.59
premierinn.com 14.77
travelodge.co.uk 7.94
marriott.com 5.4
hotels.com 3.79
accor.com 3.06
ihg.com 2.02
h10hotels.com 1.41
leedsbradfordairport.co.uk 1.12
guestreservations.com 0.88
others 11.02

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Booking.com dominates with 48.59% click share, overshadowing Premier Inn’s 14.77%. Others collectively hold 11.02%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Customer Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date booking.com premierinn.com travelodge.co.uk marriott.com hotels.com ihg.com accor.com h10hotels.com riu.com guestreservations.com
2025/05/01 46.44% 13.45% 10.33% 4.72% 4.31% 2.63% 2.51% 1.58% 0.04% 0.82%
2025/05/02 48.38% 15.34% 11.26% 2.95% 3.97% 3.02% 1.76% 1.76% 0% 1.29%
2025/05/03 46.4% 13.55% 11.38% 3.63% 5.85% 3.21% 1.68% 1.67% 0.2% 1.46%
2025/05/04 51.49% 12.88% 9.09% 3.54% 4.93% 3.31% 1.59% 1.64% 0.05% 0.85%
2025/05/05 51.79% 15.73% 8.73% 3.23% 4.33% 2.52% 1.71% 1.26% 0.02% 0.8%
2025/05/06 51.17% 14.38% 9.24% 3.76% 5.02% 2.73% 2.34% 0.98% 0% 1.04%
2025/05/07 51.02% 14.22% 9.78% 2.8% 4.29% 2.42% 1.61% 1.91% 0.4% 0.68%
2025/05/08 50.5% 14.07% 10.2% 2.73% 5.01% 1.98% 1.91% 1.07% 1.37% 1.01%
2025/05/09 50.7% 13.52% 10.53% 3.79% 3.3% 1.97% 2.13% 1.22% 1.15% 1%
2025/05/10 50.48% 12.03% 8.49% 3.11% 5.84% 3.16% 1.86% 1.63% 1.38% 1.16%
2025/05/11 48.23% 13.86% 9.2% 4.51% 4.05% 2.67% 2.08% 1.63% 1.13% 0.79%
2025/05/12 49.96% 19.18% 9.73% 3.03% 2.36% 1.39% 1.72% 1.54% 0.53% 0.73%
2025/05/13 52.69% 15.09% 8.78% 2.26% 3.14% 2.56% 1.68% 2.12% 1.23% 0.75%
2025/05/14 51.47% 13.64% 9.13% 3.52% 3.25% 2.96% 1.4% 1.99% 0.91% 1.21%
2025/05/15 51.25% 11.63% 9.84% 2.95% 5.33% 3.9% 1.34% 1.19% 1.08% 1.38%
2025/05/16 49.25% 12.55% 11.18% 3.1% 5.2% 3.81% 1.71% 1.23% 1.01% 1.43%
2025/05/17 47.37% 12.11% 11.46% 4.7% 4.55% 1.93% 2.59% 1.9% 1.09% 0.63%
2025/05/18 52.04% 12.43% 9.78% 3.61% 2.35% 3.48% 1.99% 1.83% 0.73% 0.4%
2025/05/19 51.15% 13.3% 11.25% 3.25% 3.81% 2.23% 2.03% 2.28% 1.6% 0.54%
2025/05/20 54.06% 12.29% 8.73% 3.05% 3.9% 3.21% 1.73% 1.8% 0.89% 1%
2025/05/21 57.33% 9.52% 7.37% 3.23% 4.89% 4.16% 1.56% 1.27% 0.87% 0.48%
2025/05/22 53.08% 9.43% 10.82% 4.57% 4.01% 3.6% 2.13% 2.33% 0.61% 0.62%
2025/05/23 49.85% 11.5% 7.63% 4.88% 5.36% 1.69% 2.49% 2.12% 0.51% 1.42%
2025/05/24 52.24% 12.09% 9.5% 4.1% 5.13% 2.94% 1.88% 1.26% 1.3% 0.78%
2025/05/25 52.87% 10.72% 7.37% 4.07% 6.28% 3.68% 2.3% 1.58% 0.86% 0.64%
2025/05/26 53.88% 11.66% 8.59% 3.5% 3.97% 2.4% 2.55% 2.2% 1.01% 0.37%
2025/05/27 51.45% 12.47% 9.31% 4.06% 3.64% 2.52% 2.23% 1.87% 1.29% 1.02%
2025/05/28 51.84% 13.07% 8.91% 3.47% 4.9% 2.81% 2.18% 1.67% 0.94% 1.35%
2025/05/29 47.9% 12.48% 11.07% 4.1% 4.1% 2.34% 2.8% 1.76% 1.42% 1.62%
2025/05/30 48% 13.45% 11.18% 4.78% 4.03% 2.59% 2.81% 1.35% 1.74% 1.11%
2025/05/31 48.36% 12.1% 8.16% 6.64% 4.25% 2.75% 2.48% 1.89% 1.6% 1.15%

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In May 2025, Booking.com led with a fluctuating spend share, peaking at 57.33%. PremierInn.com and Travelodge.co.uk followed, showing varied trends. Marriott.com and Hotels.com had moderate shares, while IHG.com, Accor.com, and others maintained lower levels. The month ended with Booking.com still dominant.

Market Exposure

Competitor Count for UK Hospitality Customer Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 86
2025/05/02 101
2025/05/03 101
2025/05/04 103
2025/05/05 99
2025/05/06 100
2025/05/07 107
2025/05/08 121
2025/05/09 119
2025/05/10 120
2025/05/11 117
2025/05/12 109
2025/05/13 116
2025/05/14 116
2025/05/15 123
2025/05/16 120
2025/05/17 109
2025/05/18 110
2025/05/19 108
2025/05/20 117
2025/05/21 117
2025/05/22 94
2025/05/23 105
2025/05/24 94
2025/05/25 99
2025/05/26 100
2025/05/27 98
2025/05/28 91
2025/05/29 88
2025/05/30 98
2025/05/31 92

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP began at 86, peaked at 123 mid-month, and concluded at 92, showcasing dynamic fluctuations.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Customer Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
booking.com 2.48%
marriott.com 1.58%
accor.com 0.71%
h10hotels.com 0.4%
yha.org.uk 0.32%
hotels.com -0.23%
leedsbradfordairport.co.uk -0.24%
gleneagles.com -0.39%
prioritypass.com -0.47%
premierinn.com -3.97%

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Marriott.com and Booking.com surged with click shares rising by 1.58 and 2.48, respectively. Meanwhile, Premierinn.com faced a significant drop of 3.97.

Campaign Efficiency

UK Hospitality Customer Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date booking.com premierinn.com travelodge.co.uk marriott.com hotels.com ihg.com accor.com hotelsone.com guestreservations.com h10hotels.com
2025/05/01 39.8% 14.92% 14.73% 3.77% 5.14% 3.74% 2.42% 0.62% 1.62% 0.95%
2025/05/02 41.49% 16.81% 15.41% 2.76% 3.63% 3.87% 1.87% 0.77% 2.17% 0.96%
2025/05/03 39.21% 14.14% 14.93% 3.15% 6.41% 4.18% 1.59% 0.88% 2.35% 1.01%
2025/05/04 43.76% 14.09% 12.03% 3.23% 5.57% 4.46% 1.5% 0.78% 1.67% 1.07%
2025/05/05 43.22% 17.43% 12.1% 3.14% 4.51% 3.57% 1.76% 0.56% 1.41% 0.79%
2025/05/06 43.5% 15.73% 13.01% 3.67% 5.37% 3.83% 2.22% 0.64% 1.66% 0.71%
2025/05/07 42.3% 15.85% 13.62% 2.45% 4.4% 3.4% 1.6% 0.42% 1.31% 1.07%
2025/05/08 42.74% 15.64% 13.86% 2.43% 5.76% 2.84% 1.73% 0.88% 1.6% 0.7%
2025/05/09 44.08% 14.66% 14.12% 3.16% 3.56% 3.68% 1.79% 0.95% 1.86% 0.8%
2025/05/10 42.54% 13.22% 12.08% 2.9% 6.22% 4.42% 1.96% 0.69% 1.76% 0.99%
2025/05/11 41.02% 15.77% 12.4% 4.36% 4.71% 3.56% 1.88% 0.52% 1.37% 0.97%
2025/05/12 42.49% 21.75% 12.91% 2.89% 3% 1.82% 1.65% 0.54% 1.32% 0.98%
2025/05/13 43.47% 17.35% 12.26% 2.09% 3.64% 4.3% 1.7% 1.3% 1.24% 1.21%
2025/05/14 41.9% 14.79% 12.96% 3.15% 3.82% 4.06% 1.47% 0.92% 2.05% 1.06%
2025/05/15 41.59% 13.15% 13.99% 2.74% 5.27% 5.49% 1.58% 1.46% 2.37% 0.73%
2025/05/16 40.19% 13.53% 15.06% 2.75% 5.43% 5.14% 1.78% 2.3% 2.42% 0.75%
2025/05/17 40.95% 13.03% 16.08% 3.56% 5.17% 2.36% 2.79% 2.15% 1.08% 1.29%
2025/05/18 44.46% 13.51% 13.34% 2.77% 2.77% 4.95% 1.91% 1.59% 0.75% 1.17%
2025/05/19 43.92% 15.25% 16.11% 2.87% 4.51% 2.96% 2.01% 1.3% 0.88% 1.36%
2025/05/20 45.57% 13.82% 12.68% 2.64% 4.34% 4.47% 1.86% 1.96% 1.65% 1.17%
2025/05/21 49.35% 10.84% 10.48% 3.15% 5.34% 6.11% 1.58% 1.73% 0.84% 0.85%
2025/05/22 45.72% 10.58% 14.57% 4.1% 4.85% 5.33% 2.27% 1.68% 0.94% 1.47%
2025/05/23 43.98% 13% 10.68% 4.1% 5.73% 2.44% 2.42% 2.04% 2.33% 1.46%
2025/05/24 44.87% 12.94% 13.11% 3.28% 5.58% 3.89% 1.77% 0.84% 2.13% 0.95%
2025/05/25 45.45% 12.87% 10.21% 3.45% 6.28% 5.19% 2.35% 1.43% 1.35% 1.09%
2025/05/26 47.01% 12.87% 12.51% 3.01% 4.72% 3.39% 2.35% 1.43% 0.77% 1.42%
2025/05/27 44.57% 13.34% 13.12% 3.4% 4.5% 3.5% 2.34% 1.2% 1.66% 1.23%
2025/05/28 43.02% 14.1% 13.19% 3.19% 5.67% 3.98% 2.13% 1.36% 2.71% 1.13%
2025/05/29 42.26% 13.01% 15.11% 3.29% 4.39% 2.96% 2.71% 1.15% 2.39% 1.14%
2025/05/30 41.48% 14.22% 15.87% 4.15% 4.84% 3.42% 2.77% 0.98% 1.77% 1.02%
2025/05/31 42.72% 13.52% 12.29% 5.18% 4.24% 3.66% 2.41% 1.86% 1.77% 1.43%

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In May 2025, Booking.com led with a peak impression share of 49.35% on the 21st. PremierInn.com and Travelodge.co.uk fluctuated, while Marriott.com saw a steady rise, ending at 5.18%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Customer Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    St Giles Hotel, London http://www.booking.com › st-giles-hotel › london

    Best Price Guarantee — Book at St Giles London - A St Giles Hotel, London

  2. 2
    St Giles Hotel - London https://www.hotels.com › hotel › london

    View Availability — Treat Yourself at St Giles Hotel - London. Browse the Amenities. Check Out What Users...

  3. 3
    Hotels in Edinburgh | IHG® Hotels & Resorts https://www.ihg.com

    Discover the perfect spot for your next getaway at our diverse collection of hotel brands. Book the right location for your next meeting...

  4. 4
    Hotel Greenwich https://www.premierinn.com › hotels › london

    Premier Inn Official Site — Plan Your Break With Our Flexible Rate Options. Premier Inn Has Comfort...

  5. 5
    Travelodge Edinburgh - King Size Comfort From £39 https://www.travelodge.co.uk

    Stay With Travelodge For Great Value And King Size Comfort. Book Your Room Now! Book Early So You Don't Miss Out! Rooms From £39. Book Online Today.

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In the competitive landscape of Google’s SERP, Booking.com and Hotels.com captivate with enticing offers for St Giles Hotel, London, emphasizing best price guarantees and user reviews. Meanwhile, IHG and Premier Inn highlight diverse locations and flexible rates, while Travelodge tempts with affordable luxury starting at £39.

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