Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 15.5081292185 |
| 84.4918707815 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 60 |
| 40 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| londontheatre.co.uk | 14.99 |
| getyourguide.com | 11.64 |
| londontheatredirect.com | 10.53 |
| viator.com | 9.35 |
| london-theater-tickets.com | 6.89 |
| klook.com | 4.28 |
| shakespearesglobe.com | 4.24 |
| todaytix.com | 3.75 |
| londonboxoffice.co.uk | 2.84 |
| birminghamhippodrome.com | 2.69 |
| others | 28.8 |
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In the theater and cinema PPC landscape, ‘londontheatre.co.uk’ leads with 15% click share, followed by ‘getyourguide.com’ at 11.6%. ‘Others’ collectively hold a significant 28.8% share.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | london-theater-tickets.com | viator.com | londontheatredirect.com | getyourguide.com | londontheatre.co.uk | todaytix.com | klook.com | londonboxoffice.co.uk | groupon.co.uk | shakespearesglobe.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 6.79% | 11.11% | 10.49% | 15.16% | 20.1% | 7.08% | 3.46% | 3.97% | 1.82% | 1.81% |
| 2026/03/02 | 7.23% | 9.19% | 8.52% | 13.64% | 21.4% | 6.76% | 4.69% | 4.53% | 2% | 1.44% |
| 2026/03/03 | 6.94% | 8.47% | 10.67% | 11.48% | 20.01% | 7.47% | 3.79% | 5.43% | 1.04% | 1.8% |
| 2026/03/04 | 7.74% | 5.74% | 11.72% | 9.31% | 21.74% | 6.94% | 2.86% | 5.35% | 1.47% | 1.62% |
| 2026/03/05 | 7.27% | 10.08% | 8.33% | 12.65% | 19.23% | 6.27% | 4.71% | 4.18% | 1.35% | 1.64% |
| 2026/03/06 | 7.57% | 11.28% | 9.74% | 15.97% | 16.08% | 6.25% | 3.98% | 4.01% | 0.96% | 1.68% |
| 2026/03/07 | 8.1% | 7.41% | 13.8% | 10.28% | 13.75% | 6.15% | 4.02% | 5.68% | 1.68% | 1.93% |
| 2026/03/08 | 9.61% | 7.8% | 10.66% | 11.52% | 13.51% | 5.93% | 4.01% | 6.83% | 1.42% | 2.33% |
| 2026/03/09 | 6.78% | 11.15% | 11.27% | 15.14% | 14% | 4.83% | 5.68% | 5.7% | 1.87% | 1.37% |
| 2026/03/10 | 6.81% | 9.24% | 11.27% | 12.23% | 13.81% | 6.01% | 6.02% | 4.81% | 2.49% | 1.07% |
| 2026/03/11 | 6.93% | 14.16% | 9.29% | 15.79% | 14.16% | 4.56% | 5.19% | 4.48% | 2.25% | 0.82% |
| 2026/03/12 | 6.63% | 11.34% | 10.18% | 14.79% | 16.1% | 4.36% | 5.39% | 3.54% | 3.2% | 1.72% |
| 2026/03/13 | 9.91% | 12.22% | 9.55% | 12.6% | 16.39% | 3.42% | 3.67% | 4.96% | 2.7% | 1.4% |
| 2026/03/14 | 10.22% | 10.12% | 8.23% | 11.8% | 15.24% | 2.78% | 4.97% | 5.04% | 2.6% | 1.58% |
| 2026/03/15 | 8.2% | 12.04% | 8.63% | 12.18% | 14.93% | 2.46% | 5.52% | 4.53% | 3.16% | 1.66% |
| 2026/03/16 | 8.73% | 14.06% | 9.44% | 12.75% | 17.07% | 2.72% | 4.76% | 4.47% | 3.68% | 1.44% |
| 2026/03/17 | 10.96% | 11.53% | 10.19% | 13.15% | 14.71% | 2.75% | 4.84% | 3.48% | 2.83% | 1.3% |
| 2026/03/18 | 8.7% | 12.58% | 10.89% | 14.5% | 14.29% | 2.46% | 5.29% | 1.81% | 3.14% | 1.74% |
| 2026/03/19 | 9.94% | 12.88% | 9.53% | 13.73% | 13.15% | 2.07% | 7.29% | 1.45% | 2.98% | 1.65% |
| 2026/03/20 | 10.16% | 14.53% | 10.46% | 15.17% | 12.87% | 1.54% | 4.98% | 1.59% | 2.6% | 1.86% |
| 2026/03/21 | 12.23% | 14.44% | 10.24% | 16.23% | 9% | 1.8% | 4.73% | 2.38% | 1.38% | 2.06% |
| 2026/03/22 | 11.69% | 12.75% | 8.83% | 14.58% | 10.81% | 1.48% | 6.21% | 2.71% | 2.32% | 1.41% |
| 2026/03/23 | 11.13% | 12.1% | 10.72% | 12.98% | 10.88% | 1.13% | 5.6% | 2.61% | 3.32% | 1.72% |
| 2026/03/24 | 10.53% | 12.58% | 9.79% | 13.69% | 14.14% | 2.64% | 4.65% | 3.35% | 3.82% | 1.26% |
| 2026/03/25 | 10.68% | 13.86% | 12.23% | 15.78% | 9.73% | 1.5% | 5.81% | 1.82% | 3.44% | 2.23% |
| 2026/03/26 | 11.12% | 14.1% | 13.4% | 14.49% | 11.96% | 2.39% | 3.88% | 1.8% | 3.13% | 1.83% |
| 2026/03/27 | 13.44% | 12.42% | 13.36% | 11.97% | 12.28% | 3.12% | 1.44% | 2.1% | 1.96% | 2.25% |
| 2026/03/28 | 13.23% | 12.93% | 11.61% | 12.41% | 10.77% | 3.06% | 3.96% | 2.97% | 2.47% | 2.28% |
| 2026/03/29 | 14.78% | 11.15% | 15.37% | 11.84% | 9.07% | 2.23% | 3.12% | 3.55% | 2.64% | 2.9% |
| 2026/03/30 | 14.34% | 12.64% | 16.67% | 11.96% | 7.38% | 2.76% | 4.5% | 3.31% | 3.11% | 1.2% |
| 2026/03/31 | 14.9% | 13.39% | 12.6% | 12.14% | 6.23% | 5.46% | 4.31% | 3.31% | 3.3% | 2.08% |
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In March 2026, “londontheatre.co.uk” led PPC spend, peaking early, then declining. “getyourguide.com” and “viator.com” showed consistent growth. “todaytix.com” struggled, while “london-theater-tickets.com” surged late. The month ended with diverse trends.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 104 |
| 2026/03/02 | 114 |
| 2026/03/03 | 116 |
| 2026/03/04 | 110 |
| 2026/03/05 | 118 |
| 2026/03/06 | 112 |
| 2026/03/07 | 114 |
| 2026/03/08 | 113 |
| 2026/03/09 | 110 |
| 2026/03/10 | 111 |
| 2026/03/11 | 114 |
| 2026/03/12 | 120 |
| 2026/03/13 | 119 |
| 2026/03/14 | 118 |
| 2026/03/15 | 116 |
| 2026/03/16 | 112 |
| 2026/03/17 | 114 |
| 2026/03/18 | 109 |
| 2026/03/19 | 117 |
| 2026/03/20 | 113 |
| 2026/03/21 | 116 |
| 2026/03/22 | 110 |
| 2026/03/23 | 108 |
| 2026/03/24 | 114 |
| 2026/03/25 | 101 |
| 2026/03/26 | 111 |
| 2026/03/27 | 110 |
| 2026/03/28 | 117 |
| 2026/03/29 | 103 |
| 2026/03/30 | 105 |
| 2026/03/31 | 110 |
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March saw fluctuating advertiser numbers, peaking at 120 on March 12. The month concluded with 110 advertisers, reflecting a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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London-theater-tickets.com surged by 2.61%, while londontheatre.co.uk dropped by 4.63%. Positive gains for londontheatredirect.com and viator.com contrast with declines for todaytix.com and others.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | getyourguide.com | viator.com | london-theater-tickets.com | londontheatredirect.com | todaytix.com | klook.com | groupon.co.uk | londontheatre.co.uk | londonboxoffice.co.uk | tiqets.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 20.22% | 15.02% | 7.42% | 8.39% | 7.09% | 4.49% | 3% | 13.37% | 3.65% | 1.67% |
| 2026/03/02 | 18.26% | 12.53% | 8.06% | 6.98% | 6.7% | 6.18% | 2.33% | 15.29% | 4.63% | 1.95% |
| 2026/03/03 | 17.77% | 13.48% | 7.6% | 8.48% | 7.32% | 4.38% | 2.6% | 13.35% | 5.07% | 1.42% |
| 2026/03/04 | 14.27% | 10.13% | 8.88% | 9.68% | 7.48% | 3.29% | 3% | 15.25% | 5.3% | 1.45% |
| 2026/03/05 | 16.7% | 13.23% | 8.49% | 7.03% | 6.63% | 5.79% | 2.4% | 13.88% | 4.13% | 1.62% |
| 2026/03/06 | 20.38% | 14.04% | 8.06% | 8% | 6.49% | 5.78% | 2.65% | 10.47% | 3.68% | 1.65% |
| 2026/03/07 | 14.51% | 11.7% | 9.03% | 11.51% | 6.51% | 5.46% | 2.49% | 8.73% | 5.37% | 1.78% |
| 2026/03/08 | 14.73% | 10.03% | 11.1% | 9.11% | 6.55% | 5.19% | 1.95% | 9.34% | 6.81% | 1.89% |
| 2026/03/09 | 20.8% | 15.13% | 7.29% | 9.3% | 5.3% | 5.94% | 3.36% | 9.01% | 5.16% | 1.26% |
| 2026/03/10 | 17.9% | 13.61% | 7.13% | 9.11% | 6.06% | 7.46% | 3.77% | 8.69% | 4.3% | 1.92% |
| 2026/03/11 | 21.84% | 17.49% | 7.14% | 7.27% | 4.54% | 5.98% | 4.12% | 8.65% | 3.88% | 2.12% |
| 2026/03/12 | 18.66% | 14.68% | 7.34% | 8.59% | 4.5% | 6.39% | 4.79% | 10.43% | 3.34% | 1.78% |
| 2026/03/13 | 17.23% | 16.22% | 10.12% | 7.79% | 3.3% | 5.25% | 3.74% | 10.74% | 4.48% | 1.4% |
| 2026/03/14 | 14.63% | 13.8% | 11.38% | 7.36% | 2.89% | 6.11% | 3.42% | 10.94% | 5.15% | 1.65% |
| 2026/03/15 | 16.24% | 14.42% | 9.42% | 7.64% | 2.68% | 6.08% | 3.89% | 10.37% | 4.72% | 1.2% |
| 2026/03/16 | 17.32% | 16.37% | 9.69% | 8.14% | 2.86% | 6.06% | 3.92% | 11.76% | 4.47% | 1.41% |
| 2026/03/17 | 17.54% | 16.61% | 11.2% | 8.29% | 2.4% | 6.59% | 4.49% | 9.51% | 2.95% | 1.41% |
| 2026/03/18 | 19.81% | 16.21% | 9.26% | 9.04% | 2.29% | 6.58% | 4.25% | 9.63% | 1.59% | 1.56% |
| 2026/03/19 | 20.18% | 16.92% | 10.64% | 7.79% | 1.78% | 7.4% | 3.67% | 8.75% | 1.24% | 2.01% |
| 2026/03/20 | 17.28% | 17.23% | 11.81% | 9.16% | 1.53% | 6.94% | 3.2% | 9.14% | 1.58% | 1.3% |
| 2026/03/21 | 17.39% | 16.45% | 14.19% | 9.39% | 1.82% | 5.76% | 2.12% | 5.84% | 2.31% | 1.48% |
| 2026/03/22 | 18.4% | 16.13% | 13.67% | 7.75% | 1.39% | 6.44% | 2.63% | 7.05% | 2.6% | 1.18% |
| 2026/03/23 | 16.62% | 14.96% | 12.99% | 9.83% | 0.95% | 5.12% | 3.77% | 7.51% | 2.68% | 0.96% |
| 2026/03/24 | 17.54% | 16.61% | 11.2% | 8.29% | 2.4% | 6.59% | 4.49% | 9.51% | 2.95% | 1.41% |
| 2026/03/25 | 19.93% | 18.09% | 11.85% | 10.16% | 1.31% | 6.62% | 3.8% | 6% | 1.7% | 1.46% |
| 2026/03/26 | 17.97% | 17.42% | 12.71% | 11.26% | 2.35% | 5.19% | 3.6% | 7.21% | 1.72% | 1.59% |
| 2026/03/27 | 16.98% | 16.78% | 15.11% | 10.99% | 3.02% | 2.22% | 2.24% | 7.62% | 1.93% | 1.05% |
| 2026/03/28 | 16.4% | 16.46% | 14.86% | 9.7% | 2.95% | 4.75% | 2.62% | 6.66% | 2.79% | 1.81% |
| 2026/03/29 | 14.93% | 14.02% | 17.24% | 13.09% | 2.41% | 3.88% | 2.82% | 5.61% | 3.53% | 1.25% |
| 2026/03/30 | 15.33% | 16.29% | 16.25% | 14.49% | 2.8% | 4.82% | 3.31% | 4.29% | 3.14% | 1.48% |
| 2026/03/31 | 16.93% | 16.77% | 16.35% | 10.71% | 5.65% | 4.53% | 3.37% | 3.02% | 2.88% | 1.26% |
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In March 2026, GetYourGuide led with fluctuating impressions, peaking at 21.84%. Viator followed, showing a steady rise to 18.09%. London Theater Tickets surged to 17.24%, while TodayTix plummeted to 0.95% mid-month, recovering to 5.65%. The month ended with diverse trends across domains.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Award-winning theatre, musicals and plays with London theatre tickets by Headout.
Read reviews and buy tickets for London shows with London Box Office. We offer a secure online booking service, speedy delivery of your tickets, and excellent customer service. Read reviews and buy tickets for...
Get tickets for the best musicals and plays in London's West End today. Book tickets to the most anticipated shows from your guide to London Theatre.
Official West End Tickets — Catch London’s best plays and musicals—thrilling, unforgettable West End shows await. See hit West End shows from £25! Book today for an amazing theatre experience in London!
London Theatre Week is here! Save up to 50% off West End tickets. For a limited time only. Discover and purchase same-day theatre tickets effortlessly...
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In the vibrant world of London’s theatre scene, five advertisers captivate audiences with compelling PPC ads. London Theatre Tickets 2026 highlights award-winning shows, while London Box Office emphasizes secure bookings and stellar service. London Theatre offers a guide to must-see performances, and London Theatre Direct entices with affordable West End experiences. TodayTix stands out with enticing discounts during London Theatre Week. Each ad weaves a unique narrative, drawing theatre enthusiasts into the heart of London’s cultural tapestry.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Hospitality Theaters & Cinemas March 2026 Report
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The UK Hospitality Theaters & Cinemas March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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