UK Hospitality Theaters & Cinemas - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – UK

Google AI Overview visibility for Hospitality Theaters & Cinemas UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.5081292185
84.4918707815
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 60
40
60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 13%
Navigational 0%
Seasonal 0%
Local 17%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
londontheatre.co.uk 14.99
getyourguide.com 11.64
londontheatredirect.com 10.53
viator.com 9.35
london-theater-tickets.com 6.89
klook.com 4.28
shakespearesglobe.com 4.24
todaytix.com 3.75
londonboxoffice.co.uk 2.84
birminghamhippodrome.com 2.69
others 28.8
  • londontheatre.co.uk - 14.99%
  • getyourguide.com - 11.64%
  • londontheatredirect.com - 10.53%
  • viator.com - 9.35%
  • london-theater-tickets.com - 6.89%
  • klook.com - 4.28%
  • shakespearesglobe.com - 4.24%
  • todaytix.com - 3.75%
  • londonboxoffice.co.uk - 2.84%
  • birminghamhippodrome.com - 2.69%
  • others - 28.8%

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In the theater and cinema PPC landscape, ‘londontheatre.co.uk’ leads with 15% click share, followed by ‘getyourguide.com’ at 11.6%. ‘Others’ collectively hold a significant 28.8% share.

Market Exposure

Share of Spend for the top 10 UK Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date london-theater-tickets.com viator.com londontheatredirect.com getyourguide.com londontheatre.co.uk todaytix.com klook.com londonboxoffice.co.uk groupon.co.uk shakespearesglobe.com
2026/03/01 6.79% 11.11% 10.49% 15.16% 20.1% 7.08% 3.46% 3.97% 1.82% 1.81%
2026/03/02 7.23% 9.19% 8.52% 13.64% 21.4% 6.76% 4.69% 4.53% 2% 1.44%
2026/03/03 6.94% 8.47% 10.67% 11.48% 20.01% 7.47% 3.79% 5.43% 1.04% 1.8%
2026/03/04 7.74% 5.74% 11.72% 9.31% 21.74% 6.94% 2.86% 5.35% 1.47% 1.62%
2026/03/05 7.27% 10.08% 8.33% 12.65% 19.23% 6.27% 4.71% 4.18% 1.35% 1.64%
2026/03/06 7.57% 11.28% 9.74% 15.97% 16.08% 6.25% 3.98% 4.01% 0.96% 1.68%
2026/03/07 8.1% 7.41% 13.8% 10.28% 13.75% 6.15% 4.02% 5.68% 1.68% 1.93%
2026/03/08 9.61% 7.8% 10.66% 11.52% 13.51% 5.93% 4.01% 6.83% 1.42% 2.33%
2026/03/09 6.78% 11.15% 11.27% 15.14% 14% 4.83% 5.68% 5.7% 1.87% 1.37%
2026/03/10 6.81% 9.24% 11.27% 12.23% 13.81% 6.01% 6.02% 4.81% 2.49% 1.07%
2026/03/11 6.93% 14.16% 9.29% 15.79% 14.16% 4.56% 5.19% 4.48% 2.25% 0.82%
2026/03/12 6.63% 11.34% 10.18% 14.79% 16.1% 4.36% 5.39% 3.54% 3.2% 1.72%
2026/03/13 9.91% 12.22% 9.55% 12.6% 16.39% 3.42% 3.67% 4.96% 2.7% 1.4%
2026/03/14 10.22% 10.12% 8.23% 11.8% 15.24% 2.78% 4.97% 5.04% 2.6% 1.58%
2026/03/15 8.2% 12.04% 8.63% 12.18% 14.93% 2.46% 5.52% 4.53% 3.16% 1.66%
2026/03/16 8.73% 14.06% 9.44% 12.75% 17.07% 2.72% 4.76% 4.47% 3.68% 1.44%
2026/03/17 10.96% 11.53% 10.19% 13.15% 14.71% 2.75% 4.84% 3.48% 2.83% 1.3%
2026/03/18 8.7% 12.58% 10.89% 14.5% 14.29% 2.46% 5.29% 1.81% 3.14% 1.74%
2026/03/19 9.94% 12.88% 9.53% 13.73% 13.15% 2.07% 7.29% 1.45% 2.98% 1.65%
2026/03/20 10.16% 14.53% 10.46% 15.17% 12.87% 1.54% 4.98% 1.59% 2.6% 1.86%
2026/03/21 12.23% 14.44% 10.24% 16.23% 9% 1.8% 4.73% 2.38% 1.38% 2.06%
2026/03/22 11.69% 12.75% 8.83% 14.58% 10.81% 1.48% 6.21% 2.71% 2.32% 1.41%
2026/03/23 11.13% 12.1% 10.72% 12.98% 10.88% 1.13% 5.6% 2.61% 3.32% 1.72%
2026/03/24 10.53% 12.58% 9.79% 13.69% 14.14% 2.64% 4.65% 3.35% 3.82% 1.26%
2026/03/25 10.68% 13.86% 12.23% 15.78% 9.73% 1.5% 5.81% 1.82% 3.44% 2.23%
2026/03/26 11.12% 14.1% 13.4% 14.49% 11.96% 2.39% 3.88% 1.8% 3.13% 1.83%
2026/03/27 13.44% 12.42% 13.36% 11.97% 12.28% 3.12% 1.44% 2.1% 1.96% 2.25%
2026/03/28 13.23% 12.93% 11.61% 12.41% 10.77% 3.06% 3.96% 2.97% 2.47% 2.28%
2026/03/29 14.78% 11.15% 15.37% 11.84% 9.07% 2.23% 3.12% 3.55% 2.64% 2.9%
2026/03/30 14.34% 12.64% 16.67% 11.96% 7.38% 2.76% 4.5% 3.31% 3.11% 1.2%
2026/03/31 14.9% 13.39% 12.6% 12.14% 6.23% 5.46% 4.31% 3.31% 3.3% 2.08%
  • london-theater-tickets.com
  • viator.com
  • londontheatredirect.com
  • getyourguide.com
  • londontheatre.co.uk
  • todaytix.com
  • klook.com
  • londonboxoffice.co.uk
  • groupon.co.uk
  • shakespearesglobe.com

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In March 2026, “londontheatre.co.uk” led PPC spend, peaking early, then declining. “getyourguide.com” and “viator.com” showed consistent growth. “todaytix.com” struggled, while “london-theater-tickets.com” surged late. The month ended with diverse trends.

Market Exposure

Competitor Count for UK Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 104
2026/03/02 114
2026/03/03 116
2026/03/04 110
2026/03/05 118
2026/03/06 112
2026/03/07 114
2026/03/08 113
2026/03/09 110
2026/03/10 111
2026/03/11 114
2026/03/12 120
2026/03/13 119
2026/03/14 118
2026/03/15 116
2026/03/16 112
2026/03/17 114
2026/03/18 109
2026/03/19 117
2026/03/20 113
2026/03/21 116
2026/03/22 110
2026/03/23 108
2026/03/24 114
2026/03/25 101
2026/03/26 111
2026/03/27 110
2026/03/28 117
2026/03/29 103
2026/03/30 105
2026/03/31 110

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March saw fluctuating advertiser numbers, peaking at 120 on March 12. The month concluded with 110 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
london-theater-tickets.com 2.61%
londontheatredirect.com 1.81%
viator.com 1.79%
lovetheatre.com 0.92%
shakespearesglobe.com 0.91%
lovetovisit.com -0.83%
thephantomoftheopera.com -1.23%
todaytix.com -1.8%
londonboxoffice.co.uk -1.89%
londontheatre.co.uk -4.63%

Copyright © Adthena. All rights reserved.

London-theater-tickets.com surged by 2.61%, while londontheatre.co.uk dropped by 4.63%. Positive gains for londontheatredirect.com and viator.com contrast with declines for todaytix.com and others.

Campaign Efficiency

UK Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date getyourguide.com viator.com london-theater-tickets.com londontheatredirect.com todaytix.com klook.com groupon.co.uk londontheatre.co.uk londonboxoffice.co.uk tiqets.com
2026/03/01 20.22% 15.02% 7.42% 8.39% 7.09% 4.49% 3% 13.37% 3.65% 1.67%
2026/03/02 18.26% 12.53% 8.06% 6.98% 6.7% 6.18% 2.33% 15.29% 4.63% 1.95%
2026/03/03 17.77% 13.48% 7.6% 8.48% 7.32% 4.38% 2.6% 13.35% 5.07% 1.42%
2026/03/04 14.27% 10.13% 8.88% 9.68% 7.48% 3.29% 3% 15.25% 5.3% 1.45%
2026/03/05 16.7% 13.23% 8.49% 7.03% 6.63% 5.79% 2.4% 13.88% 4.13% 1.62%
2026/03/06 20.38% 14.04% 8.06% 8% 6.49% 5.78% 2.65% 10.47% 3.68% 1.65%
2026/03/07 14.51% 11.7% 9.03% 11.51% 6.51% 5.46% 2.49% 8.73% 5.37% 1.78%
2026/03/08 14.73% 10.03% 11.1% 9.11% 6.55% 5.19% 1.95% 9.34% 6.81% 1.89%
2026/03/09 20.8% 15.13% 7.29% 9.3% 5.3% 5.94% 3.36% 9.01% 5.16% 1.26%
2026/03/10 17.9% 13.61% 7.13% 9.11% 6.06% 7.46% 3.77% 8.69% 4.3% 1.92%
2026/03/11 21.84% 17.49% 7.14% 7.27% 4.54% 5.98% 4.12% 8.65% 3.88% 2.12%
2026/03/12 18.66% 14.68% 7.34% 8.59% 4.5% 6.39% 4.79% 10.43% 3.34% 1.78%
2026/03/13 17.23% 16.22% 10.12% 7.79% 3.3% 5.25% 3.74% 10.74% 4.48% 1.4%
2026/03/14 14.63% 13.8% 11.38% 7.36% 2.89% 6.11% 3.42% 10.94% 5.15% 1.65%
2026/03/15 16.24% 14.42% 9.42% 7.64% 2.68% 6.08% 3.89% 10.37% 4.72% 1.2%
2026/03/16 17.32% 16.37% 9.69% 8.14% 2.86% 6.06% 3.92% 11.76% 4.47% 1.41%
2026/03/17 17.54% 16.61% 11.2% 8.29% 2.4% 6.59% 4.49% 9.51% 2.95% 1.41%
2026/03/18 19.81% 16.21% 9.26% 9.04% 2.29% 6.58% 4.25% 9.63% 1.59% 1.56%
2026/03/19 20.18% 16.92% 10.64% 7.79% 1.78% 7.4% 3.67% 8.75% 1.24% 2.01%
2026/03/20 17.28% 17.23% 11.81% 9.16% 1.53% 6.94% 3.2% 9.14% 1.58% 1.3%
2026/03/21 17.39% 16.45% 14.19% 9.39% 1.82% 5.76% 2.12% 5.84% 2.31% 1.48%
2026/03/22 18.4% 16.13% 13.67% 7.75% 1.39% 6.44% 2.63% 7.05% 2.6% 1.18%
2026/03/23 16.62% 14.96% 12.99% 9.83% 0.95% 5.12% 3.77% 7.51% 2.68% 0.96%
2026/03/24 17.54% 16.61% 11.2% 8.29% 2.4% 6.59% 4.49% 9.51% 2.95% 1.41%
2026/03/25 19.93% 18.09% 11.85% 10.16% 1.31% 6.62% 3.8% 6% 1.7% 1.46%
2026/03/26 17.97% 17.42% 12.71% 11.26% 2.35% 5.19% 3.6% 7.21% 1.72% 1.59%
2026/03/27 16.98% 16.78% 15.11% 10.99% 3.02% 2.22% 2.24% 7.62% 1.93% 1.05%
2026/03/28 16.4% 16.46% 14.86% 9.7% 2.95% 4.75% 2.62% 6.66% 2.79% 1.81%
2026/03/29 14.93% 14.02% 17.24% 13.09% 2.41% 3.88% 2.82% 5.61% 3.53% 1.25%
2026/03/30 15.33% 16.29% 16.25% 14.49% 2.8% 4.82% 3.31% 4.29% 3.14% 1.48%
2026/03/31 16.93% 16.77% 16.35% 10.71% 5.65% 4.53% 3.37% 3.02% 2.88% 1.26%
  • getyourguide.com
  • viator.com
  • london-theater-tickets.com
  • londontheatredirect.com
  • todaytix.com
  • klook.com
  • groupon.co.uk
  • londontheatre.co.uk
  • londonboxoffice.co.uk
  • tiqets.com

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In March 2026, GetYourGuide led with fluctuating impressions, peaking at 21.84%. Viator followed, showing a steady rise to 18.09%. London Theater Tickets surged to 17.24%, while TodayTix plummeted to 0.95% mid-month, recovering to 5.65%. The month ended with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas - Last month
  1. 1
    All Shows & Events This Season - London Theatre Tickets 2026 https://www.london-theater-tickets.com

    Award-winning theatre, musicals and plays with London theatre tickets by Headout.

  2. 2
    All London shows - All London Shows https://www.londonboxoffice.co.uk

    Read reviews and buy tickets for London shows with London Box Office. We offer a secure online booking service, speedy delivery of your tickets, and excellent customer service. Read reviews and buy tickets for...

  3. 3
    Shows - Official | What's On | London Theatre https://www.londontheatre.co.uk

    Get tickets for the best musicals and plays in London's West End today. Book tickets to the most anticipated shows from your guide to London Theatre.

  4. 4
    West End Shows https://www.londontheatredirect.com

    Official West End Tickets — Catch London’s best plays and musicals—thrilling, unforgettable West End shows await. See hit West End shows from £25! Book today for an amazing theatre experience in London!

  5. 5
    Up to 50% off West End tickets | TodayTix London Theatre Week https://www.todaytix.com

    London Theatre Week is here! Save up to 50% off West End tickets. For a limited time only. Discover and purchase same-day theatre tickets effortlessly...

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In the vibrant world of London’s theatre scene, five advertisers captivate audiences with compelling PPC ads. London Theatre Tickets 2026 highlights award-winning shows, while London Box Office emphasizes secure bookings and stellar service. London Theatre offers a guide to must-see performances, and London Theatre Direct entices with affordable West End experiences. TodayTix stands out with enticing discounts during London Theatre Week. Each ad weaves a unique narrative, drawing theatre enthusiasts into the heart of London’s cultural tapestry.

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