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UK Hospitality Theaters & Cinemas - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
londontheatre.co.uk 20.33
londontheatredirect.com 10.61
shakespearesglobe.com 7.89
todaytix.com 5.11
hollywoodbowl.co.uk 4.76
barbican.org.uk 4.49
london-theater-tickets.com 4.13
londonboxoffice.co.uk 3.85
myvue.com 3.3
birminghamhippodrome.com 3.01
others 32.52

Copyright © Adthena. All rights reserved.

In the theater and cinema PPC landscape, londontheatre.co.uk leads with 20.33% click share, while ‘others’ collectively hold 32.52%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date londontheatre.co.uk londontheatredirect.com shakespearesglobe.com todaytix.com londonboxoffice.co.uk london-theater-tickets.com atgtickets.com ticketmaster.co.uk lovetheatre.com barbican.org.uk
2025/05/01 26.24% 16.89% 4.34% 1.82% 6.05% 7.39% 1.97% 3.32% 3.45% 2.85%
2025/05/02 22.86% 17.44% 2.68% 2.85% 5.3% 6.55% 1.59% 3.94% 3.41% 3.53%
2025/05/03 20.44% 14.91% 3.73% 2.63% 5.19% 6.58% 1.39% 4.2% 3.44% 8.35%
2025/05/04 21.51% 15.3% 4.98% 2.78% 4.95% 7.54% 1.8% 3.93% 3.96% 6.2%
2025/05/05 22.48% 15.01% 4.14% 3.08% 6.05% 7.4% 2.23% 3.28% 4.08% 6.42%
2025/05/06 24.1% 14.82% 3.01% 4.06% 5.36% 6.35% 1.82% 4.25% 3.58% 4.2%
2025/05/07 20.65% 11.26% 5.07% 4.75% 4.48% 5.13% 3.46% 4.4% 3.64% 4.09%
2025/05/08 17.18% 10.39% 3.83% 4.6% 4.23% 7.04% 3.23% 3.35% 3.08% 3.84%
2025/05/09 19.32% 9.59% 4.81% 5.54% 3.72% 4.97% 3.39% 3.71% 3.77% 3.5%
2025/05/10 20.31% 9.87% 9.54% 3.93% 3.71% 5.06% 2.64% 4.26% 6.1% 0.84%
2025/05/11 18.36% 9.31% 9.01% 3.91% 4.29% 4.88% 2.65% 4% 6.4% 2.47%
2025/05/12 20.1% 8.71% 7.8% 5.87% 3.78% 8.89% 3.31% 4.35% 6.27% 0.44%
2025/05/13 18.17% 9.02% 6.12% 5.56% 5.99% 5.14% 2.37% 3.69% 5.61% 3.52%
2025/05/14 17.04% 10.44% 3.88% 6.21% 4.31% 4.2% 3.2% 4.22% 7.54% 6.08%
2025/05/15 20.95% 10.13% 6.94% 7.36% 3.65% 6.19% 3.75% 4.4% 6.84% 2.03%
2025/05/16 20.32% 10.03% 5.64% 7.55% 3.47% 5.59% 4.17% 4.07% 7.67% 2.75%
2025/05/17 19.56% 10.52% 8.91% 5.14% 4.21% 4.62% 4.12% 3.38% 10.26% 0.34%
2025/05/18 21.45% 9.94% 9.75% 4.85% 5.06% 4.76% 4.53% 2.65% 8.55% 2.81%
2025/05/19 23.11% 10.77% 7.29% 6.64% 4.74% 4.98% 4.39% 3.5% 4.04% 2.87%
2025/05/20 23.6% 12.85% 6.4% 7.22% 5.19% 5.32% 3.31% 3.19% 2.43% 0.31%
2025/05/21 25.24% 13.81% 5.26% 4.87% 6.56% 4.14% 4.33% 2.17% 1.26% 1.57%
2025/05/22 24.59% 13.59% 4.02% 5.02% 5.03% 3.69% 5% 3.16% 0.77% 3.58%
2025/05/23 24.18% 12.14% 5.5% 5.03% 6.47% 3.87% 4.05% 2.73% 1.4% 1.77%
2025/05/24 24.67% 12.82% 9.3% 4.94% 6.11% 3.92% 3.07% 3.03% 1.52% 1.57%
2025/05/25 26.38% 11.65% 9.95% 4.31% 6.34% 3.86% 3.11% 2.64% 0.96% 0.37%
2025/05/26 24.38% 13.08% 7.76% 5.03% 5.93% 5.45% 3.44% 2.46% 1.54% 4.92%
2025/05/27 26.23% 14.14% 6.43% 5.79% 6.54% 3.97% 3.64% 2.81% 1.94% 0.33%
2025/05/28 24.72% 14.5% 6.96% 6.51% 5.28% 6.27% 3.46% 2.25% 1.44% 2.15%
2025/05/29 25.39% 13.13% 5.17% 5.9% 5.01% 6.13% 3.66% 2.33% 1.86% 1.63%
2025/05/30 24.9% 13.8% 8.53% 6.23% 4.75% 5.84% 3.28% 2.19% 1.71% 2.74%
2025/05/31 24.96% 14.69% 8.49% 6.32% 5.51% 5.43% 3.68% 2.03% 1.72% 1.67%

Copyright © Adthena. All rights reserved.

In May 2025, londontheatre.co.uk led PPC spend, peaking at 26.38%. Londontheatredirect.com saw a steady rise, ending at 14.69%. Shakespearesglobe.com fluctuated, closing at 8.49%. Todaytix.com and londonboxoffice.co.uk maintained moderate shares, while lovetheatre.com and barbican.org.uk experienced declines.

Market Exposure

Competitor Count for UK Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 120
2025/05/02 129
2025/05/03 139
2025/05/04 130
2025/05/05 137
2025/05/06 136
2025/05/07 146
2025/05/08 150
2025/05/09 146
2025/05/10 143
2025/05/11 153
2025/05/12 142
2025/05/13 150
2025/05/14 149
2025/05/15 158
2025/05/16 153
2025/05/17 155
2025/05/18 134
2025/05/19 145
2025/05/20 151
2025/05/21 136
2025/05/22 131
2025/05/23 127
2025/05/24 138
2025/05/25 137
2025/05/26 129
2025/05/27 133
2025/05/28 132
2025/05/29 124
2025/05/30 128
2025/05/31 137

Copyright © Adthena. All rights reserved.

May began with 120 advertisers, peaking at 158 mid-month. A decline followed, ending with 137.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
londontheatre.co.uk 3.82%
shakespearesglobe.com 2.13%
londontheatredirect.com 1.4%
londonboxoffice.co.uk 0.78%
myvue.com 0.76%
birminghamhippodrome.com -0.73%
london-theater-tickets.com -0.77%
hollywoodbowl.co.uk -2.11%
lovetheatre.com -2.27%
barbican.org.uk -2.66%

Copyright © Adthena. All rights reserved.

In the past month, londontheatre.co.uk surged with a 3.82% click share increase, while barbican.org.uk faced a 2.66% decline. Shakespearesglobe.com rose by 2.13%, contrasting with lovetheatre.com’s 2.27% drop.

Campaign Efficiency

UK Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date londontheatre.co.uk londontheatredirect.com todaytix.com london-theater-tickets.com londonboxoffice.co.uk shakespearesglobe.com atgtickets.com ticketmaster.co.uk lovetheatre.com barbican.org.uk
2025/05/01 14.97% 16.36% 2.81% 11.62% 8.41% 3.08% 2.65% 3.15% 5.78% 3.48%
2025/05/02 14.9% 17.74% 3.84% 10.43% 7.2% 1.75% 1.94% 3.81% 5.55% 3.05%
2025/05/03 13.7% 15.42% 3.4% 10.31% 7.1% 2.23% 1.45% 4.01% 5.47% 6%
2025/05/04 14.4% 15.71% 3.8% 12.19% 6.81% 2.89% 1.97% 3.98% 6.23% 3.97%
2025/05/05 15.27% 15.41% 4.25% 12.17% 7.91% 2.49% 2.44% 2.95% 6.55% 4.36%
2025/05/06 16.63% 15.32% 4.96% 10.48% 6.84% 1.71% 2% 3.88% 5.93% 2.54%
2025/05/07 14.99% 12.65% 5.58% 8.61% 6.85% 3.22% 3.12% 4.88% 5.51% 2.65%
2025/05/08 12.69% 11.33% 5.58% 11.49% 6.37% 2.4% 2.98% 4.1% 4.31% 3.33%
2025/05/09 14.39% 10.27% 6.43% 8.64% 5.5% 3.19% 3.2% 4.45% 5.29% 1.55%
2025/05/10 15.45% 11.03% 5.11% 9.01% 5.68% 5.93% 2.52% 5.01% 8.72% 0.91%
2025/05/11 13.75% 10.68% 4.93% 8.24% 6.4% 5.61% 2.79% 4.69% 8.9% 2.16%
2025/05/12 13.5% 9.21% 7.24% 14.15% 5.8% 4.53% 3.19% 5.1% 8.94% 0.29%
2025/05/13 12.64% 9.99% 6.24% 8.05% 8.62% 3.61% 2.25% 4.29% 8.21% 1.97%
2025/05/14 11.88% 11.17% 7.05% 6.43% 6.18% 2.15% 3.33% 4.89% 10.75% 2.41%
2025/05/15 14.45% 10.68% 8.99% 9.55% 5.61% 4.18% 3.76% 5.13% 9.89% 1.52%
2025/05/16 13.58% 10.44% 9.22% 7.82% 4.88% 3.18% 3.97% 4.62% 11.01% 1.87%
2025/05/17 14.15% 11.07% 6.86% 6.87% 6.04% 5.03% 4.21% 3.91% 16.15% 0.28%
2025/05/18 15.35% 11.27% 6.75% 7.6% 7.68% 5.78% 4.46% 3.36% 13.91% 1.22%
2025/05/19 17.03% 11.79% 9.5% 8% 7.2% 4.44% 4.29% 4.07% 6.35% 1.24%
2025/05/20 17.81% 13.48% 9.11% 7.9% 7.45% 3.62% 3.21% 3.64% 3.36% 0.26%
2025/05/21 19.04% 14.87% 6.61% 6.46% 9.72% 3.18% 4.43% 2.6% 1.64% 0.78%
2025/05/22 18.82% 15.42% 7.67% 5.99% 7.95% 2.29% 5.2% 3.95% 0.69% 1.58%
2025/05/23 17.83% 13.16% 6.49% 6.1% 9.67% 3.1% 4.25% 3.16% 1.62% 0.83%
2025/05/24 19.17% 14.28% 6.53% 6.41% 9.46% 5.54% 3.37% 3.6% 1.95% 0.76%
2025/05/25 20.49% 12.91% 6.1% 6.36% 9.97% 6.24% 3.18% 3.47% 1.14% 0.3%
2025/05/26 19.15% 15.13% 6.31% 9.07% 9.22% 4.83% 3.77% 3.05% 2.17% 2.09%
2025/05/27 19.63% 16.03% 7.87% 6.73% 9.68% 3.83% 3.9% 3.58% 2.57% 0.25%
2025/05/28 19.54% 16.56% 9.49% 10.06% 7.72% 4.2% 3.47% 2.78% 1.89% 0.9%
2025/05/29 19.17% 14.64% 9.28% 9.47% 7.72% 2.9% 3.81% 2.82% 2.42% 1.19%
2025/05/30 19.55% 15.95% 9.53% 9.4% 7.13% 5.18% 3.3% 2.64% 2.22% 1.71%
2025/05/31 18.28% 16.63% 9.55% 8.39% 8.08% 4.96% 3.55% 2.55% 2.25% 2.23%

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In May 2025, londontheatre.co.uk led with a steady rise, peaking at 20.49%. Londontheatredirect.com fluctuated, ending at 16.63%. Todaytix.com showed consistent growth, closing at 9.55%. London-theater-tickets.com and londonboxoffice.co.uk had varied trends, finishing at 8.39% and 8.08% respectively. Shakespearesglobe.com and atgtickets.com maintained moderate shares, while ticketmaster.co.uk and lovetheatre.com saw declines. Barbican.org.uk remained low throughout.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Moulin Rouge The Musical https://www.atgtickets.com

    At The Piccadilly Theatre — See the revolutionary film come to life on stage in London's West End. You can-can-can book tickets to Moulin Rouge the Musical today. Plan Your Visit.

  2. 2
    West End Show Tickets https://www.londonboxoffice.co.uk

    Shows in London — Book London shows direct with London Box Office and save up to 50% on top West End shows.

  3. 3
    Shows - Official | What's On | London Theatre https://www.londontheatre.co.uk

    Get tickets for the best musicals and plays in London's West End today. Book tickets to the most anticipated shows from your guide to London...

  4. 4
    LOVEtheatre Week Is Here - No Fees. All Shows. All Week. https://www.lovetheatre.com

    LOVEtheatre Week. No Fees. All Shows. All Week. Plus Up To 50% Off Ticket Prices. London Musicals, Plays And West End Show Tickets. Book Your Tickets Now. Deals & Special Offers.

  5. 5
    Globe Theatre, London https://www.shakespearesglobe.com

    Buy Tickets Today — Hear the Globe’s dramatic history on an outdoor tour bringing Shakespeare's London to life

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In the vibrant world of London’s theater scene, top advertisers captivate audiences with compelling narratives. ATG Tickets invites you to experience “Moulin Rouge The Musical” at the Piccadilly Theatre, promising a revolutionary stage adaptation. London Box Office and LOVEtheatre entice with significant savings on West End shows, while London Theatre offers a comprehensive guide to the best musicals and plays. Shakespeare’s Globe enriches the experience with historical tours, bringing the Bard’s London to life. Each ad weaves a unique story, drawing theatergoers into the heart of London’s cultural tapestry.

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