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UK Logistics Warehousing & Storage - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Warehousing & Storage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Logistics Warehousing & Storage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
bigyellow.co.uk 19.98
safestore.co.uk 16.45
amazon.co.uk 10.98
shurgard.com 5.1
plasticpalletsuk.co.uk 2.8
accessstorage.com 2.45
tinyboxcompany.co.uk 2.1
rapidracking.com 1.93
easystorage.com 1.48
packingboxes.co.uk 1.38
others 35.35

Copyright © Adthena. All rights reserved.

In the logistics PPC landscape, “others” dominate with 35.35% click share. Bigyellow.co.uk follows at 19.98%, while safestore.co.uk captures 16.45%. Amazon.co.uk holds 10.98%, with shurgard.com at 5.1%.

Market Exposure

Share of Spend for the top 10 UK Logistics Warehousing & Storage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date bigyellow.co.uk safestore.co.uk shurgard.com accessstorage.com pinkstorage.co.uk stackt.co.uk space-station.co.uk amazon.co.uk cinchstorage.co.uk easystorage.com
2025/04/01 23.2% 19.89% 8.14% 3.47% 1.66% 0.01% 2.14% 3.08% 2.45% 3.72%
2025/04/02 25.09% 18.75% 5.15% 6.38% 2.05% 0% 0.52% 3.8% 1.55% 3.23%
2025/04/03 22.13% 16.06% 7.05% 3.95% 1.77% 0.02% 2.89% 2.66% 1.84% 5.12%
2025/04/04 23.97% 15.68% 8.68% 4.35% 1.41% 0.04% 1.54% 2.68% 1.95% 3.05%
2025/04/05 25.75% 20.37% 7.18% 5.92% 0% 0% 1.47% 3.47% 1.92% 2.87%
2025/04/06 23.7% 19.72% 11.01% 5.61% 0% 0.05% 2.04% 2.96% 1.2% 3.58%
2025/04/07 24.02% 15.73% 8.6% 4.84% 0.66% 1.08% 1.13% 3.26% 1.14% 4.38%
2025/04/08 29.03% 17.53% 7.34% 4.08% 2.77% 3% 2.84% 1.23% 1.77% 2.29%
2025/04/09 29.06% 18.16% 7.56% 4.82% 2.22% 1.97% 4.57% 2.6% 1.52% 2.03%
2025/04/10 25.64% 16.41% 8.51% 2.48% 1.79% 1.57% 3.35% 2.63% 0.67% 4.97%
2025/04/11 25.79% 15.94% 8.27% 2.87% 1.22% 1.99% 2.19% 2.68% 0.6% 4.03%
2025/04/12 22.85% 18.55% 6.82% 4.04% 1.73% 0.89% 2.49% 2.05% 1.67% 2.47%
2025/04/13 22.76% 19.56% 7.42% 3.56% 1.8% 1.05% 3.33% 3.58% 1.1% 1.81%
2025/04/14 27.5% 16.48% 11.73% 4.91% 1.39% 2.68% 1.52% 2.6% 0.93% 2.08%
2025/04/15 30.32% 16.24% 10.65% 5.34% 2.11% 2.26% 3.65% 2.63% 0.82% 1.62%
2025/04/16 30.8% 15.59% 8.76% 5.16% 1.06% 2.66% 2.19% 2.1% 2.38% 0.96%
2025/04/17 28.18% 15.56% 7.89% 3.81% 1.82% 3.62% 3.14% 1.44% 2.58% 2.42%
2025/04/18 26.67% 17.31% 5.75% 5.92% 3.35% 3.03% 4.87% 1.11% 1.42% 1.02%
2025/04/19 24.79% 19.5% 7.35% 5.51% 1.28% 2.73% 2.81% 2.99% 1.06% 3.19%
2025/04/20 21.01% 19.72% 6.75% 5.17% 2.66% 1.35% 2.96% 3.41% 1.46% 1.36%
2025/04/21 26.03% 14.16% 10% 2.64% 1.07% 2.34% 1.86% 3.95% 1.38% 1.25%
2025/04/22 26.91% 17.35% 7.91% 6.91% 3.31% 1.48% 2.2% 2.93% 2.12% 0.82%
2025/04/23 30.8% 15.25% 6.75% 3.38% 1.46% 2.34% 0.68% 2.16% 1.87% 2.29%
2025/04/24 28.66% 17.14% 9.48% 6.65% 1.51% 3.48% 0.84% 1.84% 1.7% 1.47%
2025/04/25 30.43% 15.75% 9.48% 5.2% 2.36% 1.86% 0.52% 1.69% 1.37% 2.67%
2025/04/26 30.18% 19.23% 9.81% 4.4% 1.79% 2.94% 0.57% 2.45% 1.35% 1.22%
2025/04/27 29.56% 16.37% 6.58% 3.8% 1.09% 2.7% 0.84% 2.27% 1.53% 2.26%
2025/04/28 26.68% 15.87% 9.91% 5.47% 1.54% 1.7% 1% 2.17% 1.73% 2.81%
2025/04/29 27.91% 19.18% 10.78% 6.96% 1.85% 3.07% 1.06% 1.39% 1.35% 1.05%
2025/04/30 26.13% 18.78% 10.49% 8% 3.22% 1.97% 1.17% 1.12% 1.05% 0.79%

Copyright © Adthena. All rights reserved.

Bigyellow.co.uk led April with fluctuating spend, peaking mid-month. Safestore.co.uk trailed, maintaining a steady pace. Shurgard.com and accessstorage.com showed moderate activity. Pinkstorage.co.uk and stackt.co.uk had minimal presence.

Market Exposure

Competitor Count for UK Logistics Warehousing & Storage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 316
2025/04/02 296
2025/04/03 342
2025/04/04 355
2025/04/05 289
2025/04/06 307
2025/04/07 312
2025/04/08 327
2025/04/09 333
2025/04/10 337
2025/04/11 316
2025/04/12 277
2025/04/13 283
2025/04/14 315
2025/04/15 315
2025/04/16 311
2025/04/17 315
2025/04/18 282
2025/04/19 293
2025/04/20 276
2025/04/21 328
2025/04/22 312
2025/04/23 326
2025/04/24 315
2025/04/25 318
2025/04/26 295
2025/04/27 287
2025/04/28 332
2025/04/29 308
2025/04/30 307

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 355 on April 4th. The month concluded with a slight dip, ending at 307.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Warehousing & Storage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
bigyellow.co.uk 2.17%
plasticpalletsuk.co.uk 0.72%
accessstorage.com 0.68%
stackt.co.uk 0.57%
pinkstorage.co.uk 0.46%
bigdug.co.uk -0.53%
space-station.co.uk -0.6%
rotomshop.co.uk -0.67%
easystorage.com -0.69%
amazon.co.uk -1.95%

Copyright © Adthena. All rights reserved.

Bigyellow.co.uk surged with a 2.17% click share increase, while amazon.co.uk dropped by 1.95%. Accessstorage.com and plasticpalletsuk.co.uk also gained, contrasting easystorage.com and rotomshop.co.uk’s declines.

Campaign Efficiency

UK Logistics Warehousing & Storage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bigyellow.co.uk safestore.co.uk accessstorage.com shurgard.com amazon.co.uk rapidracking.com stackt.co.uk plasticpalletsuk.co.uk viking-direct.co.uk packingboxes.co.uk
2025/04/01 11.03% 9.68% 1.69% 4.4% 15.19% 1.77% 0.01% 3.44% 2.39% 0.6%
2025/04/02 10.41% 8.67% 3.72% 2.43% 17.37% 2.13% 0.03% 4.27% 2.53% 1.1%
2025/04/03 9.61% 6.88% 2.23% 3.29% 13.19% 2.05% 0.02% 2.31% 2.7% 1.7%
2025/04/04 11.46% 7.45% 2.92% 5.14% 12.79% 1.54% 0.03% 3.68% 2.78% 1.7%
2025/04/05 13.25% 9.07% 3.71% 4.63% 16.43% 2.94% 0% 2.76% 2.74% 1.72%
2025/04/06 14.46% 9.43% 4.48% 6.06% 13.73% 2.94% 0.02% 2.99% 2.55% 1.05%
2025/04/07 14.49% 7.04% 3.17% 4.19% 15.29% 3.12% 1.07% 2.16% 2.36% 1.02%
2025/04/08 18.83% 10.06% 2.44% 5.57% 7.06% 2.31% 3.69% 2.36% 2.27% 0.82%
2025/04/09 16.68% 8.71% 3.13% 4.79% 13.12% 2.32% 1.79% 2.31% 1.79% 1.51%
2025/04/10 13.92% 7.39% 1.4% 5.2% 13.36% 2.02% 1.68% 4.42% 1.85% 2.22%
2025/04/11 13.93% 7.04% 1.96% 4.21% 13.24% 1.8% 2.27% 3.91% 2.15% 2.06%
2025/04/12 14.16% 8.2% 2.63% 3.79% 8.89% 3.58% 1.23% 5.68% 1.89% 1.44%
2025/04/13 12.87% 8.29% 2.54% 4.62% 15.66% 3.67% 1.29% 3.82% 1.63% 1.38%
2025/04/14 15.06% 7.84% 3.33% 7.43% 13.05% 3.05% 3.38% 2.49% 1.65% 1.92%
2025/04/15 17.15% 8.42% 4.19% 6.75% 15.01% 2.32% 2.45% 2.44% 1.75% 1.88%
2025/04/16 17.36% 7.97% 3.36% 5.41% 10.98% 2.38% 3.06% 4.55% 1.97% 1.86%
2025/04/17 15.92% 7.43% 2.12% 4.42% 8.35% 2.58% 3.64% 4.87% 1.86% 2.42%
2025/04/18 16.23% 9.68% 4.51% 4.41% 4.48% 3.25% 3.72% 7.11% 2.23% 1.36%
2025/04/19 15.43% 9.14% 3.45% 3.72% 14.98% 2.36% 2.62% 5.82% 2.38% 2.78%
2025/04/20 11.07% 7.97% 3.35% 4.93% 14.61% 3.87% 1.58% 8.55% 2.83% 2.49%
2025/04/21 12.7% 5.16% 1.68% 5.09% 17.49% 3.02% 2.12% 3.75% 2.45% 3.3%
2025/04/22 14.63% 8.51% 6.21% 5.47% 14.96% 2.24% 1.78% 3.47% 1.62% 1.69%
2025/04/23 17.15% 7.11% 2.45% 4.19% 10.02% 2.7% 3.12% 5.35% 1.4% 2.38%
2025/04/24 15.08% 8.98% 4.69% 6.32% 10.25% 2.05% 3.72% 3.73% 1.89% 1.81%
2025/04/25 15.85% 8.59% 3.71% 6.66% 9.95% 2.65% 1.69% 3.49% 1.73% 1.8%
2025/04/26 15.64% 10.44% 3.2% 8.15% 10.02% 3.26% 2.99% 4.42% 0.7% 1.98%
2025/04/27 14.89% 9.56% 3.57% 5.36% 10.57% 3.93% 3% 3.29% 0.84% 2.01%
2025/04/28 13.84% 9.2% 4.4% 6.04% 9.88% 3.24% 1.64% 4.09% 0.61% 1.26%
2025/04/29 15.81% 10.98% 6.01% 6.97% 7.44% 3.02% 3.18% 2.48% 1.19% 1.46%
2025/04/30 14.42% 11.46% 8.34% 7.32% 5.89% 2.86% 2.59% 2.07% 1.97% 1.33%

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In April 2025, Big Yellow’s impression share fluctuated, peaking at 18.83% on the 8th. Safestore’s share rose steadily, ending at 11.46%. Access Storage saw a significant rise, closing at 8.34%. Shurgard’s share increased, finishing at 7.32%. Amazon’s share declined, ending at 5.89%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Warehousing & Storage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Lowest Price Guarantee https://www.accessstorage.com

    Access Self Storage — Our Friendly Local Teams Will Help You Choose The Right Storage Unit For You.

  2. 2
    Big Yellow Self Storage - 50% off your first 8 weeks https://www.bigyellow.co.uk › self-storage › london

    Clean, bright stores with unrivalled security & extended hours. Get a price. Excellent Security.

  3. 3
    Warehouse Picking https://www.exotec.com

    Warehouse Picking Automation — Boost ROI with Exotec’s automated picking systems—For streamlined warehouse operations.

  4. 4
    We collect, store and deliver - Storage from £11.90/wk https://www.stackt.co.uk

    Choose Stackt for hassle-free, secure storage and moving solutions. See the difference now

  5. 5
    London's Cheapest Storage https://www.youstock.com

    Cheap and secure self storage — Storage By The Surface, Easy Returns, Two-Man Teams & We'll Even Pack For You - Book Now!

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for logistics and storage, Access Storage emphasizes local support and affordability. Big Yellow offers significant discounts and security, while Exotec focuses on automation for efficiency. Stackt highlights convenience and cost-effectiveness, and Youstock promises budget-friendly, comprehensive services.

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