UK Logistics Warehousing & Storage - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Warehousing & Storage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Warehousing & Storage – UK

Google AI Overview visibility for Logistics Warehousing & Storage UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.3873623474
69.6126376526
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 13
87
13%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 9%
Navigational 5%
Seasonal 0%
Local 7%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 UK Logistics Warehousing & Storage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
safestore.co.uk 15.45
bigyellow.co.uk 9.62
amazon.co.uk 8.95
packingboxes.co.uk 8.51
shurgard.com 6.41
accessstorage.com 4.64
directglobaltradingboxes.co.uk 3.52
rajapack.co.uk 3.05
ebay.co.uk 2.74
bigdug.co.uk 2.58
others 34.53
  • safestore.co.uk - 15.45%
  • bigyellow.co.uk - 9.62%
  • amazon.co.uk - 8.95%
  • packingboxes.co.uk - 8.51%
  • shurgard.com - 6.41%
  • accessstorage.com - 4.64%
  • directglobaltradingboxes.co.uk - 3.52%
  • rajapack.co.uk - 3.05%
  • ebay.co.uk - 2.74%
  • bigdug.co.uk - 2.58%
  • others - 34.53%

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In the logistics PPC landscape, Safestore leads with 15.45% click share, followed by Big Yellow at 9.62%. Amazon and Packing Boxes trail closely, while ‘others’ dominate with 34.53%.

Market Exposure

Share of Spend for the top 10 UK Logistics Warehousing & Storage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date safestore.co.uk bigyellow.co.uk accessstorage.com shurgard.com henfieldstorage.co.uk rajapack.co.uk packingboxes.co.uk atticstorage.co.uk amazon.co.uk bigdug.co.uk
2026/10/01 18.33% 22.12% 9.3% 12.55% 4.44% 2.67% 0.97% 3.28% 1.34% 3.09%
2026/10/02 17.31% 17.87% 9.95% 6.56% 5.53% 2.5% 1.56% 0.52% 1.31% 2.87%
2026/10/03 14.6% 9.72% 7.86% 11.64% 9.69% 2.06% 2.31% 2.61% 2.24% 3.16%
2026/10/04 12.84% 13.74% 4.91% 14.88% 7.19% 2.06% 2.19% 2.41% 1.8% 2.34%
2026/10/05 19.88% 9.45% 6.78% 15.29% 3.23% 3.32% 2.14% 2.26% 2.24% 3.77%
2026/10/06 21.53% 18.01% 7.82% 10.32% 4.9% 1.4% 1.73% 0.32% 1.9% 2.94%
2026/10/07 20.07% 17.69% 7.27% 11.48% 6.48% 1.73% 1.53% 0.88% 2.03% 2.52%
2026/10/08 19.06% 18.71% 9.66% 10.39% 6.94% 1.41% 1.65% 0.24% 1.76% 2.56%
2026/10/09 18.26% 13.22% 4.5% 13.95% 5.39% 2.16% 1.65% 0.06% 1.98% 3.35%
2026/10/10 19.87% 6.51% 4.51% 13.94% 12.05% 1.12% 2.31% 0.06% 2.19% 3.21%
2026/10/11 21.68% 6.7% 4.04% 12.91% 8.21% 0.7% 2.44% 0.16% 2.46% 3.56%
2026/10/12 23.61% 6.8% 8.21% 13.15% 4.66% 1.91% 1.95% 0.4% 1.94% 2.37%
2026/10/13 19.35% 11.75% 5.8% 13.96% 4.54% 2.47% 2.36% 3.36% 1.66% 2.73%
2026/10/14 19.24% 12.17% 5.17% 9.35% 4.11% 1.78% 2.1% 2.24% 1.3% 2.73%
2026/10/15 18.73% 17.34% 3.22% 11.19% 4.47% 1.44% 2.47% 3.76% 1.6% 2.75%
2026/10/16 26.53% 14.63% 8.17% 8.39% 2.02% 1.82% 2.31% 1.39% 1.78% 3.63%
2026/10/17 23.76% 9.82% 6.2% 12.07% 4.33% 0.67% 3.63% 3.03% 1.89% 4.96%
2026/10/18 21.59% 6.75% 5.34% 10.26% 2.13% 1.58% 2.76% 1.16% 2.92% 6.52%
2026/10/19 22.8% 11.53% 8.69% 10.45% 2.58% 1.15% 2.45% 1.14% 2.46% 5.62%
2026/10/20 16.78% 15.73% 9.76% 15.65% 2.09% 0.85% 2.66% 2.6% 1.91% 4.04%
2026/10/21 18.79% 11.73% 10.39% 14.58% 0.39% 0.87% 2.24% 7.54% 1.91% 4.09%
2026/10/22 14.85% 16.76% 14.44% 16.49% 1.61% 1.05% 1.43% 3.71% 1.53% 3.05%
2026/10/23 13.54% 13.89% 8.09% 14.53% 7.36% 0.93% 1.83% 2.92% 2.01% 3.51%
2026/10/24 24.6% 10.49% 10.59% 11.24% 2.61% 0.12% 3.01% 1.98% 3.44% 0.79%
2026/10/25 21.91% 10.21% 15.73% 11.06% 2.6% 0.21% 3.33% 5.28% 3.34% 0.71%
2026/10/26 25.12% 9.13% 14.45% 9.2% 4.37% 1.28% 2.86% 4.27% 2.68% 0.33%
2026/10/27 20.12% 14.3% 15.54% 7.83% 0.48% 0.91% 2.21% 1.86% 1.95% 0.14%
2026/10/28 15.32% 16.92% 18.05% 11.43% 4.13% 1.14% 2.22% 2.13% 1.17% 0.52%
2026/10/29 16.98% 17.51% 16.46% 11.84% 4.06% 1.02% 1.34% 2.37% 1.16% 0.11%
2026/10/30 17.54% 19.79% 15.38% 11.1% 1.31% 1.37% 2.05% 3.36% 1.43% 0%
2026/10/31 26.34% 15.65% 13.45% 8.62% 2.25% 2.09% 2.08% 1.89% 1.01% 0%
  • safestore.co.uk
  • bigyellow.co.uk
  • accessstorage.com
  • shurgard.com
  • henfieldstorage.co.uk
  • rajapack.co.uk
  • packingboxes.co.uk
  • atticstorage.co.uk
  • amazon.co.uk
  • bigdug.co.uk

Copyright © Adthena. All rights reserved.

Safestore.co.uk led October with fluctuating spend, peaking at 26.53% on the 16th. Bigyellow.co.uk saw a dip mid-month, while accessstorage.com steadily climbed. Shurgard.com maintained moderate levels, and henfieldstorage.co.uk experienced a decline. The month concluded with Safestore.co.uk dominating.

Market Exposure

Competitor Count for UK Logistics Warehousing & Storage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 210
2026/10/02 213
2026/10/03 189
2026/10/04 189
2026/10/05 193
2026/10/06 209
2026/10/07 221
2026/10/08 203
2026/10/09 203
2026/10/10 172
2026/10/11 166
2026/10/12 176
2026/10/13 187
2026/10/14 188
2026/10/15 190
2026/10/16 192
2026/10/17 175
2026/10/18 170
2026/10/19 176
2026/10/20 180
2026/10/21 185
2026/10/22 197
2026/10/23 205
2026/10/24 193
2026/10/25 180
2026/10/26 209
2026/10/27 220
2026/10/28 214
2026/10/29 207
2026/10/30 203
2026/10/31 177

Copyright © Adthena. All rights reserved.

October began with 210 advertisers, peaking at 221 on the 7th. A mid-month dip to 166 on the 11th was followed by a recovery, ending at 177.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Warehousing & Storage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
accessstorage.com 3.13%
directglobaltradingboxes.co.uk 2.14%
safestore.co.uk 1.43%
atticstorage.co.uk 0.87%
packingboxes.co.uk 0.68%
henfieldstorage.co.uk -0.98%
davpack.co.uk -1.03%
rajapack.co.uk -1.36%
bigdug.co.uk -1.85%
tinyboxcompany.co.uk -2.46%

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Accessstorage.com surged with a 3.13% click share increase, while tinyboxcompany.co.uk dropped by 2.46%.

Campaign Efficiency

UK Logistics Warehousing & Storage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date safestore.co.uk bigyellow.co.uk accessstorage.com packingboxes.co.uk rajapack.co.uk shurgard.com amazon.co.uk ebay.co.uk smartpackaging.direct bigdug.co.uk
2026/10/01 11.98% 10.67% 5.26% 4.5% 6.39% 7.42% 7.34% 2.6% 1.46% 4.09%
2026/10/02 9.74% 8.58% 5.27% 5.12% 6.05% 4.54% 7.08% 3.14% 1.02% 3.52%
2026/10/03 7.27% 5.19% 4.29% 8.37% 4.01% 7.33% 9.51% 4.56% 3.08% 2.55%
2026/10/04 7.55% 6.43% 2.57% 7.89% 4.34% 8.54% 9.4% 4.81% 2.9% 2.1%
2026/10/05 9.37% 4.32% 2.86% 5.71% 6.74% 7.68% 8.29% 5% 2.76% 5.65%
2026/10/06 11.98% 7.94% 4.49% 6.58% 4.01% 6.67% 9.22% 3.19% 2.77% 3.8%
2026/10/07 11.44% 7.64% 4.24% 5.61% 4.43% 7.6% 10.09% 2.98% 2.13% 3.81%
2026/10/08 10.72% 8.38% 5.53% 6.5% 4.49% 6.46% 9.77% 3.95% 2.28% 4.34%
2026/10/09 10.93% 5.64% 2.25% 5.62% 5.95% 8.7% 9.74% 2.48% 2.24% 3.71%
2026/10/10 9.43% 2.88% 3.71% 7.64% 2.74% 7.92% 8.74% 3.21% 3.05% 4.29%
2026/10/11 10.17% 2.77% 2.45% 9.16% 1.17% 9.04% 10.92% 4.5% 2.46% 3.29%
2026/10/12 10.84% 3.48% 5.83% 7.12% 4.09% 10.68% 8.51% 2.77% 1.86% 3.77%
2026/10/13 10.15% 5.06% 3.2% 7.83% 5.49% 8.12% 8.52% 3.99% 2.67% 3.5%
2026/10/14 11.37% 5.62% 2.85% 7.26% 4.66% 6.75% 6.05% 2.79% 3.02% 2.94%
2026/10/15 9.26% 6.83% 1.76% 9.24% 4.18% 6.68% 7.93% 3.26% 2.73% 2.94%
2026/10/16 13.94% 6.08% 4.07% 7.73% 4.3% 5.68% 8.74% 2.98% 3.41% 4.34%
2026/10/17 12.27% 5.19% 3.8% 12.18% 1.47% 9.33% 8.33% 3.05% 3.85% 3.35%
2026/10/18 9.54% 3.12% 2.23% 8.77% 2.56% 5.55% 9.45% 4.71% 4.43% 5.09%
2026/10/19 11.08% 6.48% 6.5% 8.2% 2.7% 7.76% 9.6% 3.45% 4.65% 4.74%
2026/10/20 8.6% 7.18% 4.86% 9.6% 2.5% 9.14% 8.21% 3.92% 3.34% 3.5%
2026/10/21 9.78% 5.09% 4.85% 9.36% 2.16% 8.66% 9.84% 4.26% 4.65% 3.72%
2026/10/22 8.03% 8.05% 7.87% 6.69% 3.58% 10.68% 7.71% 4.59% 3.31% 2.96%
2026/10/23 7.22% 6.4% 4.06% 7.18% 2.88% 8.52% 10.46% 3.13% 2.95% 3.3%
2026/10/24 10.62% 5.49% 7.73% 9.5% 0.14% 7.95% 14.56% 3.76% 3.75% 0.4%
2026/10/25 9.78% 6.34% 11.72% 9.77% 0.47% 7.43% 15.98% 3.83% 2.97% 0.27%
2026/10/26 11.3% 5.41% 10.6% 9.27% 3.33% 6.29% 10.3% 3.91% 2.45% 0.65%
2026/10/27 11.61% 6.75% 8.09% 8.52% 2.88% 5.03% 8.92% 2.99% 2.65% 0.1%
2026/10/28 9.44% 8.22% 10.65% 9.86% 3.71% 8.05% 5.37% 3.42% 3.79% 0.19%
2026/10/29 10.21% 8.57% 9.46% 6.5% 3.38% 7.42% 7.01% 4.28% 3.52% 0.51%
2026/10/30 10.29% 8.51% 8.44% 9.89% 3.82% 7.22% 7.36% 3.88% 1.76% 0%
2026/10/31 12.37% 9.99% 9.03% 8.61% 5.13% 4.41% 3.81% 3.37% 2.54% 0%
  • safestore.co.uk
  • bigyellow.co.uk
  • accessstorage.com
  • packingboxes.co.uk
  • rajapack.co.uk
  • shurgard.com
  • amazon.co.uk
  • ebay.co.uk
  • smartpackaging.direct
  • bigdug.co.uk

Copyright © Adthena. All rights reserved.

In October 2026, Safestore.co.uk led with fluctuating impressions, peaking at 13.94%. Bigyellow.co.uk saw a steady rise, ending at 9.99%. Accessstorage.com surged mid-month, closing at 9.03%. Packingboxes.co.uk maintained consistency, finishing at 8.61%. Rajapack.co.uk dipped, ending at 5.13%. Shurgard.com showed volatility, closing at 4.41%. Amazon.co.uk peaked mid-month, then declined to 3.81%. Ebay.co.uk remained stable, ending at 3.37%. Smartpackaging.direct fluctuated, closing at 2.54%. Bigdug.co.uk dropped significantly, finishing at 0.51%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Warehousing & Storage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Warehousing & Storage - Last month
  1. 1
    House Moving Boxes For Sale - We Will Not Be Beaten On Price https://www.packingboxes.co.uk

    Great Value House Moving Boxes. Buy Before 5pm For Fast Next Day Delivery

  2. 2
    Wholesale Cardboard Boxes - Free Next Day Delivery https://www.rajapack.co.uk › cardboard-boxes › full-range

    Shop our huge range of cardboard packaging boxes today. Perfect for shipping...

  3. 3
    Self Storage In The Uk - First Month For Only £1 https://www.shurgard.com

    Cheap storage near me. Dry, clean and secure storage units from 1 sq ft to 30 sq ft

  4. 4
    Moving Boxes | Sale Up To 60% Off https://www.smartpackaging.direct › moving › boxes

    Moving house? Get strong, reliable boxes from Smart Packaging Direct. Trusted UK supplier of moving boxes. Fast, reliable next-day delivery. Free Delivery. Removal Kits. Types: Moving Kits, Cardboard Boxes, Bubble Wrap, Strong Tape, Fast Delivery.

  5. 5
    Get Your Earnings Every Week - Get Paid Daily https://www.uber.com

    Deliver For A Few Hours In The Mornings, Every Night, Or Just On Weekends. It's Up To You. Start...

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In the bustling world of logistics and storage, five advertisers shine on Google’s SERP. Packingboxes.co.uk promises unbeatable prices on house moving boxes with swift next-day delivery. Rajapack.co.uk offers a vast selection of wholesale cardboard boxes, emphasizing free delivery. Shurgard.com entices with affordable self-storage, offering the first month for just £1. Smartpackaging.direct highlights up to 60% discounts on moving boxes, ensuring reliability and speed. Lastly, Uber.com appeals to flexible earners, promoting daily payouts for delivery drivers. Each ad uniquely targets convenience, affordability, and flexibility, capturing diverse customer needs.

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