UK Logistics Warehousing & Storage - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Warehousing & Storage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Warehousing & Storage – UK

Google AI Overview visibility for Logistics Warehousing & Storage UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 13.7739167893
86.2260832107
13%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 19%
Navigational 0%
Seasonal 0%
Local 6%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 UK Logistics Warehousing & Storage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bigyellow.co.uk 27.56
safestore.co.uk 21.94
shurgard.com 9.29
accessstorage.com 5.94
selfstore.london 2.47
henfieldstorage.co.uk 2.08
packingboxes.co.uk 1.5
holdstorage.co.uk 1.47
storageking.co.uk 1.45
space-station.co.uk 1.43
others 24.87
  • bigyellow.co.uk - 27.56%
  • safestore.co.uk - 21.94%
  • shurgard.com - 9.29%
  • accessstorage.com - 5.94%
  • selfstore.london - 2.47%
  • henfieldstorage.co.uk - 2.08%
  • packingboxes.co.uk - 1.5%
  • holdstorage.co.uk - 1.47%
  • storageking.co.uk - 1.45%
  • space-station.co.uk - 1.43%
  • others - 24.87%

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In the logistics PPC landscape, Big Yellow leads with 27.56% click share, followed by Safestore at 21.94%. ‘Others’ collectively hold 24.87%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Logistics Warehousing & Storage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bigyellow.co.uk safestore.co.uk shurgard.com accessstorage.com selfstore.london henfieldstorage.co.uk space-station.co.uk atticstorage.co.uk holdstorage.co.uk storageking.co.uk
2025/12/01 28.4% 23.84% 11% 8.53% 2% 3.38% 1.29% 1.17% 2.59% 1.26%
2025/12/02 27.32% 22.91% 9.71% 9.59% 2.97% 2% 1.48% 0.36% 1.71% 1.44%
2025/12/03 27.33% 20.87% 9.01% 7.52% 3% 3.05% 1.23% 0.98% 2.15% 1.39%
2025/12/04 23.28% 23.54% 9.29% 7.06% 3.6% 4.55% 0.81% 1.43% 0.65% 1.36%
2025/12/05 23.89% 19.53% 12.41% 6.83% 2% 5.78% 0.73% 2.23% 1.1% 1.06%
2025/12/06 26.78% 22.99% 8.49% 9.94% 1.76% 5.19% 1.43% 1.18% 0.95% 1.26%
2025/12/07 25.21% 23.53% 10.3% 9.94% 2.57% 4.95% 0.76% 1.78% 1.79% 1.05%
2025/12/08 26.84% 24.88% 10.03% 10% 1.33% 3.23% 1.07% 0.73% 1.76% 1.03%
2025/12/09 24.86% 25.08% 8.85% 10.07% 2.18% 3.13% 1.96% 1.46% 2.28% 1.53%
2025/12/10 25.49% 20.69% 13.5% 8.07% 2.05% 2.58% 0.93% 3.16% 1.44% 1%
2025/12/11 25.78% 22.33% 12.51% 10.3% 2.1% 3.29% 1.75% 1.59% 1.71% 1.21%
2025/12/12 25.42% 22.46% 11.98% 10.27% 1.86% 3.57% 1.71% 1.63% 1.71% 2.68%
2025/12/13 27.56% 24.09% 12.21% 11.76% 1.32% 1.85% 1.59% 2.76% 0.98% 3.12%
2025/12/14 25.88% 22.58% 16.34% 7.42% 3.41% 3.87% 0.59% 3.67% 0.84% 1.4%
2025/12/15 25.51% 23.41% 12.09% 8.74% 1.32% 3.56% 1.67% 2.47% 0.74% 2.94%
2025/12/16 27.12% 23.53% 11.05% 8.37% 2.03% 2.82% 2.12% 1.82% 1.83% 2.52%
2025/12/17 24.2% 22.91% 12.85% 8.15% 2.17% 2.92% 2.91% 1.2% 2.57% 2.38%
2025/12/18 25.45% 21.62% 10.29% 8.41% 3.58% 3.25% 2.03% 0.66% 2.41% 3.68%
2025/12/19 26.12% 6.96% 13.99% 9.79% 5.99% 3.27% 3.25% 0.63% 5.06% 1.96%
2025/12/20 28.71% 9.46% 13.7% 12.32% 2.1% 4.88% 3.62% 2.62% 2.76% 3.2%
2025/12/21 25.41% 21.3% 14.4% 9.45% 2% 3.57% 2.91% 1.47% 2.26% 3.12%
2025/12/22 24.01% 22.74% 12.44% 8.08% 0.75% 2.8% 3.59% 1.65% 4.58% 2.87%
2025/12/23 23.62% 22.27% 11.83% 8.73% 2.3% 1.61% 2.41% 2.06% 2.91% 2.18%
2025/12/24 24.19% 22.38% 13.83% 8.19% 4.03% 2.49% 4.39% 2.68% 2.23% 2.24%
2025/12/25 23.49% 20.46% 13.22% 9.2% 2.4% 4.18% 3.13% 4.14% 2.87% 2.39%
2025/12/26 25.26% 20.27% 14.08% 9.41% 3.28% 4.17% 2.31% 2.39% 1.89% 2.7%
2025/12/27 27.12% 20.21% 13.42% 9.56% 2.24% 3.22% 2.68% 2.56% 2.51% 1.73%
2025/12/28 26.05% 22.35% 13.58% 9.76% 3.4% 3.28% 3.05% 1.51% 2.42% 1.97%
2025/12/29 25.26% 25.7% 14.3% 8.69% 3.12% 1.76% 3.08% 0.19% 2.76% 0.84%
2025/12/30 26.74% 23.2% 13.44% 8.93% 0.84% 2.59% 2.6% 0.95% 2.65% 0.73%
2025/12/31 27.1% 22.51% 13.74% 9.78% 2.28% 2.18% 2.15% 2.11% 2.08% 0.61%
  • bigyellow.co.uk
  • safestore.co.uk
  • shurgard.com
  • accessstorage.com
  • selfstore.london
  • henfieldstorage.co.uk
  • space-station.co.uk
  • atticstorage.co.uk
  • holdstorage.co.uk
  • storageking.co.uk

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Bigyellow.co.uk led December with fluctuating spend, peaking at 28.71%. Safestore.co.uk saw a sharp drop mid-month, while Shurgard.com steadily increased. Accessstorage.com and others showed minor variations, ending the month stable.

Market Exposure

Competitor Count for UK Logistics Warehousing & Storage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 274
2025/12/02 278
2025/12/03 284
2025/12/04 271
2025/12/05 276
2025/12/06 262
2025/12/07 258
2025/12/08 248
2025/12/09 274
2025/12/10 277
2025/12/11 272
2025/12/12 278
2025/12/13 255
2025/12/14 244
2025/12/15 278
2025/12/16 302
2025/12/17 285
2025/12/18 283
2025/12/19 284
2025/12/20 264
2025/12/21 267
2025/12/22 279
2025/12/23 264
2025/12/24 267
2025/12/25 260
2025/12/26 257
2025/12/27 240
2025/12/28 235
2025/12/29 257
2025/12/30 268
2025/12/31 247

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 302 on the 16th. The month ended with a dip to 247, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Warehousing & Storage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
shurgard.com 1.65%
space-station.co.uk 1.18%
holdstorage.co.uk 0.94%
bigyellow.co.uk 0.67%
amazon.co.uk 0.67%
davpack.co.uk -0.46%
rajapack.co.uk -0.61%
bigdug.co.uk -0.75%
rapidracking.com -0.92%
safestore.co.uk -2.54%

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Shurgard.com leads with a 1.65% click share rise, while safestore.co.uk drops by 2.54%. Space-station.co.uk and holdstorage.co.uk also gain, contrasting rapidracking.com’s decline.

Campaign Efficiency

UK Logistics Warehousing & Storage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bigyellow.co.uk safestore.co.uk shurgard.com accessstorage.com holdstorage.co.uk space-station.co.uk selfstore.london henfieldstorage.co.uk atticstorage.co.uk storageking.co.uk
2025/12/01 22.85% 18.35% 8.73% 7.54% 2.96% 1.29% 1.69% 2.43% 0.95% 1.25%
2025/12/02 20.92% 19.14% 7.94% 9.13% 1.47% 1.43% 2.61% 1.51% 0.31% 1.68%
2025/12/03 19.77% 16.36% 6.4% 6.19% 2.31% 1.13% 2.62% 2.2% 0.74% 1.6%
2025/12/04 18.39% 19.41% 7.77% 6.21% 0.65% 0.72% 2.58% 3.37% 0.76% 1.57%
2025/12/05 18.45% 15.67% 10.6% 6.4% 1.06% 0.6% 1.78% 4.15% 1.98% 0.89%
2025/12/06 21.21% 18.96% 7.24% 9.48% 1.11% 1.24% 1.5% 3.85% 1.12% 1.25%
2025/12/07 21.08% 19.78% 9.87% 9.37% 2.27% 0.98% 2.21% 4.05% 1.68% 0.95%
2025/12/08 21.08% 20.39% 8.7% 8.73% 2.14% 1.2% 0.82% 2.54% 0.97% 1.35%
2025/12/09 19.6% 20.65% 7.45% 9.53% 2.12% 1.96% 1.48% 2.46% 1.21% 1.43%
2025/12/10 19.3% 16.78% 11.36% 7.43% 2.06% 0.74% 1.7% 2.1% 3.19% 1.02%
2025/12/11 20.18% 18.17% 10.7% 9.26% 1.52% 1.67% 1.76% 2.66% 1.54% 1.53%
2025/12/12 19.93% 18.72% 10.79% 9.14% 1.41% 1.39% 1.64% 2.8% 1.45% 2.78%
2025/12/13 22.87% 19.87% 9.59% 12.43% 1.96% 1.52% 1.33% 1.33% 2.66% 3.31%
2025/12/14 21.28% 18.69% 13.96% 7.79% 0.88% 0.7% 2.99% 3.46% 3.19% 1.77%
2025/12/15 19.96% 18.68% 10.4% 7.84% 0.85% 1.24% 1.04% 3.29% 2.73% 2.84%
2025/12/16 21.58% 18.65% 9.25% 7.66% 2.62% 1.48% 1.74% 2.2% 1.7% 2.3%
2025/12/17 19.05% 18.12% 9.95% 7.83% 2.38% 2.77% 1.56% 2.36% 1.35% 2.16%
2025/12/18 18.96% 16.64% 7.73% 7.57% 2.87% 2.02% 2.58% 2.3% 0.51% 4.29%
2025/12/19 19.86% 5.47% 11.58% 8.58% 4.88% 3.04% 5.04% 2.29% 0.39% 1.86%
2025/12/20 22.79% 7.8% 11.56% 11.04% 2.89% 3.71% 1.68% 3.43% 2.8% 2.87%
2025/12/21 20.97% 17.43% 13.28% 9.14% 2.21% 3.34% 1.96% 2.91% 1.64% 3.4%
2025/12/22 19.3% 17.56% 10.52% 7.5% 4.34% 3.9% 0.66% 1.89% 1.91% 3.19%
2025/12/23 19.33% 17.5% 9.76% 7.93% 2.9% 2.62% 1.58% 1.3% 1.84% 2.68%
2025/12/24 19.89% 18.07% 13.38% 8.13% 2.68% 3.8% 2.65% 2.12% 2.93% 2.36%
2025/12/25 18.78% 17.44% 12.58% 8.65% 2.66% 3.3% 2.37% 3.1% 3.73% 2.74%
2025/12/26 20.3% 17.03% 13.2% 9.34% 2.16% 2.19% 2.79% 3.28% 2.3% 3.07%
2025/12/27 21.43% 17.03% 12.11% 9.3% 2.74% 3.2% 1.82% 2.51% 2.45% 2.29%
2025/12/28 21.89% 18.95% 12.39% 9.23% 3.29% 3.45% 2.9% 2.5% 1.66% 1.84%
2025/12/29 20.47% 21.57% 11.93% 7.61% 2.92% 2.87% 2.9% 1.53% 0.15% 0.82%
2025/12/30 21.32% 19.08% 12.1% 7.65% 2.84% 2.66% 0.68% 2.12% 0.87% 1%
2025/12/31 22.06% 18.66% 12.23% 9.16% 2.48% 2.4% 1.9% 1.73% 1.57% 0.7%
  • bigyellow.co.uk
  • safestore.co.uk
  • shurgard.com
  • accessstorage.com
  • holdstorage.co.uk
  • space-station.co.uk
  • selfstore.london
  • henfieldstorage.co.uk
  • atticstorage.co.uk
  • storageking.co.uk

Copyright © Adthena. All rights reserved.

In December 2025, Big Yellow led with fluctuating impressions, peaking at 22.87%. Safestore saw a mid-month dip, while Shurgard and Access Storage showed steady growth. By month-end, Big Yellow maintained dominance, closing at 22.06%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Warehousing & Storage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Warehousing & Storage - Last month
  1. 1
    Self Storage Near Me https://www.accessstorage.com › storage › acre_lane

    Lowest Price Guarantee — Get 50% off for up to 17 weeks on large storage units 100 sq ft and above in...

  2. 2
    Big Yellow Self Storage https://www.bigyellow.co.uk

    50% Off For Up To 8 Weeks — The UK's favourite for self storage. Big Yellow stores are modern, secure & purpose built. Only pay for the days you use. We will refund any unused days...

  3. 3
    Self Storage Offer | Get 50% Off for 2 Months https://www.henfieldstorage.co.uk › self-storage › save-50%

    Get 50% off for 2 months & free collection. Price match guarantee. Reserve for free. Save money on storage costs with our free collection service. Get a price in...

  4. 4
    Safestore (UK) | First Month From £1 https://www.safestore.co.uk

    Over 85,000 customers store their items with us in more than 200 stores in 6 countries. Talk to our friendly storage experts today and find the ideal storage unit...

  5. 5
    50% off London Storage | Rates From Only £6 Per Week https://www.selfstore.london

    All units are individual, available in a range of sizes, & accessible by the customer only. Contact us...

Copyright © Adthena. All rights reserved.

In the competitive landscape of self-storage PPC ads, Access Storage entices with a 50% discount for up to 17 weeks, targeting large units. Big Yellow emphasizes flexibility, offering refunds for unused days. Henfield Storage highlights free collection and price matching. Safestore boasts a vast network and expert advice, while Selfstore London offers affordable, secure units. Each ad uniquely appeals to cost-conscious, convenience-seeking customers.

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