Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Warehousing & Storage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 11.2931815496 |
| 88.7068184504 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 29 |
| 71 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| safestore.co.uk | 26.93 |
| bigyellow.co.uk | 22.79 |
| shurgard.com | 9.59 |
| accessstorage.com | 5.84 |
| selfstore.london | 2.93 |
| henfieldstorage.co.uk | 2.2 |
| packingboxes.co.uk | 1.44 |
| stackt.co.uk | 1.41 |
| holdstorage.co.uk | 1.22 |
| storageking.co.uk | 1.13 |
| others | 24.52 |
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In the logistics PPC landscape, Safestore leads with 26.93% click share, followed by Big Yellow at 22.79%. Others collectively hold 24.52%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bigyellow.co.uk | safestore.co.uk | shurgard.com | accessstorage.com | henfieldstorage.co.uk | selfstore.london | storageking.co.uk | holdstorage.co.uk | space-station.co.uk | stackt.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 22.11% | 26.65% | 10.56% | 11.98% | 2.65% | 2.73% | 0.92% | 1.98% | 0.83% | 2.69% |
| 2025/11/02 | 20.04% | 25.89% | 9.42% | 11.94% | 3.49% | 4.25% | 1.11% | 2.04% | 0.97% | 2.79% |
| 2025/11/03 | 18.44% | 25.41% | 8.17% | 13.86% | 1.85% | 2.13% | 0.5% | 2.62% | 1.62% | 2.87% |
| 2025/11/04 | 21.4% | 24.32% | 8.43% | 12.85% | 2.72% | 1.53% | 1.97% | 1.84% | 1.61% | 3.26% |
| 2025/11/05 | 20.32% | 25.17% | 8.63% | 8.86% | 3.06% | 2.61% | 1.01% | 2.84% | 1.49% | 3.55% |
| 2025/11/06 | 18.51% | 24.1% | 11.43% | 9.35% | 3.88% | 3.13% | 1.29% | 1.4% | 1.15% | 2.79% |
| 2025/11/07 | 18.04% | 24.55% | 10.74% | 9.82% | 2.69% | 2.37% | 0.95% | 2.67% | 1.79% | 3.59% |
| 2025/11/08 | 19.74% | 24.67% | 11.95% | 9.2% | 2.35% | 2.75% | 1.3% | 4.57% | 0.79% | 3.42% |
| 2025/11/09 | 19.57% | 23.35% | 11.82% | 9.11% | 3.9% | 3.71% | 1.24% | 2.48% | 0.95% | 3.31% |
| 2025/11/10 | 20.24% | 25.1% | 10.89% | 8.67% | 3.56% | 2.75% | 1.76% | 2.4% | 1.97% | 3.87% |
| 2025/11/11 | 18.52% | 23.94% | 10.9% | 7.83% | 5.55% | 4.24% | 0.99% | 1.76% | 1.15% | 5.16% |
| 2025/11/12 | 21.03% | 23.33% | 14.02% | 7.69% | 4.17% | 2.25% | 1.26% | 2.28% | 0.77% | 3.8% |
| 2025/11/13 | 21% | 24.2% | 12.64% | 9.07% | 3.6% | 1.62% | 1.54% | 2.5% | 0.99% | 2.19% |
| 2025/11/14 | 22.12% | 25.04% | 14.26% | 8.14% | 2.3% | 3.93% | 1.88% | 2.33% | 0.59% | 0.94% |
| 2025/11/15 | 20.96% | 25.04% | 13.65% | 7.68% | 3.73% | 3.22% | 1.76% | 1.79% | 1.78% | 0.71% |
| 2025/11/16 | 19.7% | 24.81% | 13.22% | 9.35% | 4.88% | 2.5% | 1.41% | 2.75% | 0.79% | 0.43% |
| 2025/11/17 | 21.03% | 25.45% | 13.47% | 10.57% | 2.76% | 2.69% | 1.42% | 2.65% | 1% | 0.87% |
| 2025/11/18 | 21.99% | 24.84% | 10.59% | 7.69% | 3.29% | 2.15% | 1.4% | 1.23% | 0.9% | 1.48% |
| 2025/11/19 | 19.94% | 25.16% | 11.16% | 8.17% | 3.06% | 3.76% | 2.34% | 0.95% | 1.01% | 1.21% |
| 2025/11/20 | 22.97% | 25.22% | 11.61% | 4.89% | 3.28% | 3.74% | 1.66% | 2.37% | 1.11% | 1.25% |
| 2025/11/21 | 25.78% | 25.17% | 12.29% | 1% | 2.92% | 4.85% | 1.97% | 0.59% | 1.31% | 1.12% |
| 2025/11/22 | 26.67% | 22.29% | 14.26% | 8.74% | 2.22% | 2.8% | 1.47% | 0.86% | 1.06% | 0.58% |
| 2025/11/23 | 25.29% | 22.9% | 14.08% | 6.61% | 1.99% | 6.14% | 1.29% | 1.15% | 0.9% | 1.51% |
| 2025/11/24 | 24.43% | 23.78% | 13.78% | 8.28% | 3.58% | 2.84% | 0.76% | 0.68% | 1.8% | 0.93% |
| 2025/11/25 | 24.4% | 23.59% | 13.41% | 7.95% | 2.82% | 4.11% | 1.39% | 1.09% | 1.95% | 0.6% |
| 2025/11/26 | 23.9% | 21.73% | 14.77% | 7.25% | 4.42% | 4.17% | 2.22% | 0.92% | 1.75% | 0.4% |
| 2025/11/27 | 25.01% | 21.74% | 11.48% | 6.91% | 3.64% | 2.3% | 2.52% | 1.57% | 1.79% | 0.77% |
| 2025/11/28 | 26.47% | 22.2% | 11.65% | 8.09% | 4.59% | 2.47% | 1.32% | 0.67% | 2.02% | 0.38% |
| 2025/11/29 | 27.79% | 22.01% | 7.38% | 9.89% | 4.32% | 2.96% | 2.53% | 0.59% | 3.08% | 1.25% |
| 2025/11/30 | 28.24% | 22.01% | 8.9% | 8.26% | 4.07% | 3.42% | 2.35% | 1.82% | 1.52% | 0.85% |
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In November 2025, Big Yellow’s PPC spend share rose from 18.44% to 28.24%, while Safestore’s declined from 26.65% to 22.01%. Shurgard and Access Storage showed fluctuations, ending at 8.9% and 8.26%, respectively. Henfield Storage and Selfstore London had minor changes, finishing at 4.07% and 3.42%. Storage King and Hold Storage saw slight increases, closing at 2.35% and 1.82%. Space Station and Stackt experienced minimal shifts, ending at 1.52% and 0.85%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 243 |
| 2025/11/02 | 237 |
| 2025/11/03 | 264 |
| 2025/11/04 | 284 |
| 2025/11/05 | 271 |
| 2025/11/06 | 272 |
| 2025/11/07 | 265 |
| 2025/11/08 | 251 |
| 2025/11/09 | 227 |
| 2025/11/10 | 267 |
| 2025/11/11 | 275 |
| 2025/11/12 | 285 |
| 2025/11/13 | 281 |
| 2025/11/14 | 285 |
| 2025/11/15 | 260 |
| 2025/11/16 | 264 |
| 2025/11/17 | 272 |
| 2025/11/18 | 275 |
| 2025/11/19 | 274 |
| 2025/11/20 | 260 |
| 2025/11/21 | 271 |
| 2025/11/22 | 251 |
| 2025/11/23 | 238 |
| 2025/11/24 | 265 |
| 2025/11/25 | 253 |
| 2025/11/26 | 251 |
| 2025/11/27 | 256 |
| 2025/11/28 | 268 |
| 2025/11/29 | 259 |
| 2025/11/30 | 255 |
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November saw a dynamic shift in advertisers, peaking at 285 on the 12th and 14th. The month concluded with a slight dip to 255, reflecting a fluctuating yet resilient market presence.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Bigyellow.co.uk surged with a 4.59% click share increase, while safestore.co.uk dropped by 2.17%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | bigyellow.co.uk | safestore.co.uk | shurgard.com | accessstorage.com | henfieldstorage.co.uk | selfstore.london | storageking.co.uk | space-station.co.uk | holdstorage.co.uk | stackt.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 19.49% | 21.91% | 10.02% | 12.46% | 2.4% | 2.15% | 0.79% | 0.77% | 2.42% | 2.73% |
| 2025/11/02 | 18.13% | 20.78% | 9.77% | 12.1% | 2.84% | 3.53% | 1.04% | 0.96% | 2.27% | 2.88% |
| 2025/11/03 | 15.78% | 20.41% | 7.64% | 14.44% | 1.53% | 1.99% | 0.47% | 1.56% | 2.11% | 2.92% |
| 2025/11/04 | 16.92% | 19.21% | 7.35% | 12.21% | 2.47% | 1.26% | 1.91% | 1.87% | 1.71% | 3.2% |
| 2025/11/05 | 17.34% | 20.25% | 7.54% | 8.91% | 2.22% | 2.17% | 1.15% | 1.4% | 2.07% | 3.15% |
| 2025/11/06 | 15.36% | 18.95% | 9.15% | 8.56% | 3.4% | 2.55% | 1.22% | 1.07% | 1.32% | 3.33% |
| 2025/11/07 | 15.49% | 19.31% | 9.79% | 9.45% | 2.14% | 1.84% | 0.95% | 1.71% | 2.36% | 3.64% |
| 2025/11/08 | 17.04% | 20.36% | 10.4% | 9.15% | 2.18% | 2.15% | 1.34% | 0.75% | 4.47% | 3.44% |
| 2025/11/09 | 17.65% | 19.94% | 11.57% | 9.15% | 3.68% | 3.15% | 1.17% | 0.97% | 2.33% | 3.26% |
| 2025/11/10 | 17.03% | 20.7% | 10.62% | 8.58% | 2.91% | 2.49% | 1.87% | 1.72% | 2.19% | 3.38% |
| 2025/11/11 | 14.43% | 19.17% | 8.82% | 7.51% | 5.02% | 3.68% | 1.71% | 1.01% | 1.59% | 4.3% |
| 2025/11/12 | 16.66% | 19.57% | 13.46% | 7.55% | 3.42% | 2% | 1.75% | 0.85% | 2% | 3.43% |
| 2025/11/13 | 16.78% | 19.83% | 11.21% | 9.09% | 3.31% | 1.42% | 1.45% | 1.05% | 2.08% | 2.23% |
| 2025/11/14 | 18.12% | 19.93% | 12.28% | 8.47% | 2.17% | 3.27% | 2.14% | 0.71% | 2.22% | 0.78% |
| 2025/11/15 | 17.26% | 21.31% | 12.69% | 8.33% | 3.33% | 2.78% | 2.05% | 2.27% | 1.69% | 0.78% |
| 2025/11/16 | 17.18% | 20.99% | 13.23% | 9.76% | 4.18% | 2.11% | 1.52% | 0.93% | 3% | 0.45% |
| 2025/11/17 | 16.73% | 21.49% | 12.43% | 10.48% | 2.58% | 2.71% | 1.48% | 1.15% | 2.24% | 0.82% |
| 2025/11/18 | 17.88% | 19.95% | 9.01% | 7.42% | 3.07% | 1.87% | 1.4% | 0.93% | 1.16% | 1.22% |
| 2025/11/19 | 16.49% | 20.89% | 9.68% | 7.77% | 2.42% | 3.02% | 2.13% | 1.16% | 0.65% | 1.13% |
| 2025/11/20 | 18.61% | 21.75% | 10.56% | 4.42% | 2.94% | 3.23% | 1.75% | 1.22% | 2.08% | 1.18% |
| 2025/11/21 | 21.51% | 20.8% | 11.09% | 1.14% | 2.76% | 3.91% | 1.85% | 1.27% | 0.44% | 1.02% |
| 2025/11/22 | 23.23% | 18.78% | 12.6% | 8.23% | 1.99% | 1.85% | 1.68% | 1.37% | 0.92% | 0.53% |
| 2025/11/23 | 21.05% | 19.4% | 12.9% | 6.32% | 1.95% | 5.86% | 1.39% | 0.94% | 0.92% | 1.38% |
| 2025/11/24 | 21.15% | 19.23% | 12.03% | 8.19% | 2.95% | 2.26% | 0.95% | 1.59% | 0.66% | 0.67% |
| 2025/11/25 | 19.42% | 19.56% | 12.49% | 8.43% | 2.41% | 3.19% | 1.71% | 1.93% | 0.98% | 0.45% |
| 2025/11/26 | 20.1% | 17.68% | 13.04% | 6.96% | 3.95% | 3.64% | 2.2% | 1.56% | 1% | 0.45% |
| 2025/11/27 | 19.34% | 17.29% | 10.24% | 6.14% | 3.12% | 1.5% | 2.41% | 1.65% | 1.19% | 0.85% |
| 2025/11/28 | 21.92% | 18.3% | 10.32% | 7.25% | 3.93% | 2.02% | 1.37% | 2.12% | 0.74% | 0.41% |
| 2025/11/29 | 22.77% | 18.08% | 7.05% | 9.47% | 3.16% | 2.14% | 2.45% | 2.78% | 0.34% | 1.05% |
| 2025/11/30 | 24.02% | 18.53% | 8.28% | 7.44% | 3.59% | 2.75% | 2.43% | 1.83% | 1.41% | 0.82% |
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In November 2025, bigyellow.co.uk’s impression share rose from 19.49% to 24.02%, while safestore.co.uk saw a decline from 21.91% to 18.53%. Shurgard.com and accessstorage.com experienced fluctuations, ending at 8.28% and 7.44%, respectively.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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All units are individual, available in a range of sizes, & accessible by the customer only. Contact us...
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In the competitive world of storage solutions, Access Storage, Big Yellow, Henfield Storage, Safestore, and Selfstore London captivate with enticing offers. Themes of affordability, security, and convenience dominate, with discounts up to 50% and unique perks like free collection and price match guarantees.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Logistics Warehousing & Storage November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Logistics Warehousing & Storage November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The UK Logistics Warehousing & Storage November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Logistics Warehousing & Storage November 2025 Report aggregates data from across both device types and Google Shopping.
The UK Logistics Warehousing & Storage November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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