UK Logistics Warehousing & Storage - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Warehousing & Storage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Warehousing & Storage – UK

Google AI Overview visibility for Logistics Warehousing & Storage UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.169670401
74.830329599
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 9%
Navigational 8%
Seasonal 0%
Local 8%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 UK Logistics Warehousing & Storage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
safestore.co.uk 13.45
bigyellow.co.uk 12.34
shurgard.com 8.17
amazon.co.uk 5.42
packingboxes.co.uk 5.32
rajapack.co.uk 4.24
accessstorage.com 3.63
bigdug.co.uk 3.09
directglobaltradingboxes.co.uk 2.76
henfieldstorage.co.uk 2.63
others 38.95
  • safestore.co.uk - 13.45%
  • bigyellow.co.uk - 12.34%
  • shurgard.com - 8.17%
  • amazon.co.uk - 5.42%
  • packingboxes.co.uk - 5.32%
  • rajapack.co.uk - 4.24%
  • accessstorage.com - 3.63%
  • bigdug.co.uk - 3.09%
  • directglobaltradingboxes.co.uk - 2.76%
  • henfieldstorage.co.uk - 2.63%
  • others - 38.95%

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In the logistics PPC landscape, Safestore leads with 13.45% click share, followed by Big Yellow at 12.34%. Others collectively dominate with 38.95%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Logistics Warehousing & Storage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date safestore.co.uk bigyellow.co.uk shurgard.com accessstorage.com henfieldstorage.co.uk rajapack.co.uk bigdug.co.uk atticstorage.co.uk tufferman.co.uk storageking.co.uk
2026/09/01 12.98% 19.98% 19.31% 5.02% 8.71% 0.99% 1% 3.16% 1% 2.37%
2026/09/02 16.71% 17.55% 13.12% 4.23% 4.97% 0.96% 1.55% 1.25% 1.74% 2.53%
2026/09/03 12.62% 16.15% 14.41% 5.52% 5.79% 2.35% 2.41% 3.31% 2.24% 3.13%
2026/09/04 12.5% 15.81% 11.72% 6.93% 1.33% 2.81% 2.89% 0.98% 2.46% 1.9%
2026/09/05 10.14% 10.29% 12.28% 5.33% 3.34% 0.48% 4.4% 5.99% 4.91% 1.7%
2026/09/06 12.18% 10.42% 18.97% 7.19% 2.25% 1.05% 2.55% 4.65% 3.63% 0.78%
2026/09/07 14.99% 12.56% 12.49% 7.53% 2.34% 2.79% 3.22% 2.97% 4.19% 1.62%
2026/09/08 15.17% 16.82% 14.34% 9.95% 3.54% 1.86% 3.11% 2.1% 2.68% 3.02%
2026/09/09 16.98% 14.85% 18.38% 8.62% 5.14% 1.04% 2.44% 2.88% 1.78% 1.56%
2026/09/10 13.61% 12.55% 15.47% 4.48% 5.35% 2.38% 3.42% 2.31% 3.35% 3.08%
2026/09/11 15.09% 12.21% 17.58% 3.58% 4.82% 1.64% 4.17% 2.54% 4.16% 2.72%
2026/09/12 5.91% 8.84% 18.83% 2.78% 14.21% 1.17% 5.36% 1.21% 4.97% 3.55%
2026/09/13 6.78% 9.4% 21.9% 3.17% 13.25% 1.44% 4.29% 0% 4.05% 5.45%
2026/09/14 13.46% 6.95% 20.07% 7.46% 6.1% 1.19% 3.32% 0.04% 4.59% 2.93%
2026/09/15 15.52% 15.58% 15.18% 6.34% 7.87% 1.28% 2.54% 0.48% 2.58% 2.49%
2026/09/16 18.01% 16.97% 12.73% 11.38% 1.83% 1.17% 4.29% 2.03% 2.66% 2.03%
2026/09/17 15% 17.56% 9.83% 7.87% 2.83% 0.77% 2.97% 2.11% 1.71% 0.82%
2026/09/18 17.52% 17.21% 14.94% 9.76% 5.64% 1.14% 1.61% 1.88% 0.82% 2.34%
2026/09/19 15.65% 17.06% 17.11% 4.61% 4.74% 0.41% 2.9% 2.64% 2.54% 2.4%
2026/09/20 17.48% 12.52% 15.5% 4.34% 2.44% 0.29% 2.02% 4.24% 2.64% 1.62%
2026/09/21 17.82% 16.24% 16.57% 5.09% 3.34% 1.05% 2.42% 1.8% 1.04% 2.21%
2026/09/22 22.39% 21.17% 14.93% 5.46% 2.11% 0.72% 1.5% 2.87% 0.87% 2.22%
2026/09/23 18.75% 20.74% 15.76% 5.04% 8.19% 0.89% 1.28% 2.71% 1.04% 1.19%
2026/09/24 16.74% 22.28% 10.99% 7.16% 2.16% 2.84% 3.27% 4.04% 1.59% 0.6%
2026/09/25 19.02% 19.49% 12.39% 6.02% 4.41% 2.26% 2.05% 2.1% 1.39% 1.89%
2026/09/26 21.59% 14.89% 9.7% 3.29% 2.1% 3.65% 4.03% 4.02% 2.27% 0.32%
2026/09/27 17.53% 13.24% 11.63% 5.38% 3.26% 1.83% 4.02% 5.54% 2.23% 1.91%
2026/09/28 17.57% 11.53% 14.13% 6.08% 3.93% 3.6% 4.51% 5.01% 1.82% 0.37%
2026/09/29 20.88% 13.68% 12.38% 7.36% 6.25% 2.98% 2.94% 1.94% 1.39% 0.74%
2026/09/30 21.31% 16.72% 11.96% 7.87% 6.9% 2.7% 2.55% 2.15% 1.24% 0.47%
  • safestore.co.uk
  • bigyellow.co.uk
  • shurgard.com
  • accessstorage.com
  • henfieldstorage.co.uk
  • rajapack.co.uk
  • bigdug.co.uk
  • atticstorage.co.uk
  • tufferman.co.uk
  • storageking.co.uk

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In September 2026, Safestore’s PPC spend share fluctuated, peaking at 22.39% on the 22nd. Big Yellow and Shurgard also saw notable peaks, while Access Storage remained relatively low. The month ended with Safestore leading.

Market Exposure

Competitor Count for UK Logistics Warehousing & Storage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 215
2026/09/02 225
2026/09/03 233
2026/09/04 243
2026/09/05 219
2026/09/06 220
2026/09/07 241
2026/09/08 233
2026/09/09 229
2026/09/10 227
2026/09/11 197
2026/09/12 183
2026/09/13 176
2026/09/14 173
2026/09/15 189
2026/09/16 191
2026/09/17 197
2026/09/18 198
2026/09/19 190
2026/09/20 188
2026/09/21 198
2026/09/22 214
2026/09/23 197
2026/09/24 220
2026/09/25 193
2026/09/26 188
2026/09/27 185
2026/09/28 188
2026/09/29 193
2026/09/30 201

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September began with 215 advertisers, peaking at 243 by the 4th. Mid-month saw a decline, reaching 173 on the 14th. The month concluded with a slight recovery, ending at 201 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Warehousing & Storage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
safestore.co.uk 3.51%
bigyellow.co.uk 2.08%
gforcedirect.co.uk 1.83%
associated-pallets.co.uk 1.25%
edinburghstorage.co.uk 0.39%
portablespace.co.uk -0.64%
ebay.co.uk -0.72%
packingboxes.co.uk -1.17%
tufferman.co.uk -1.36%
shurgard.com -1.72%

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Safestore.co.uk surged with a 3.51% click share increase, while shurgard.com dropped by 1.72%. Bigyellow.co.uk and gforcedirect.co.uk also gained, contrasting with declines for tufferman.co.uk and packingboxes.co.uk.

Campaign Efficiency

UK Logistics Warehousing & Storage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date safestore.co.uk amazon.co.uk bigyellow.co.uk rajapack.co.uk shurgard.com accessstorage.com ebay.co.uk packingboxes.co.uk henfieldstorage.co.uk bigdug.co.uk
2026/09/01 11.88% 2.48% 10% 4.54% 13.12% 4.07% 1.69% 4.22% 6.93% 1.7%
2026/09/02 10.6% 6.83% 7.61% 2.77% 6.85% 2.77% 3.22% 2.21% 3.68% 3.1%
2026/09/03 6.85% 7.84% 6.82% 7.8% 7.65% 3.26% 4.89% 2.36% 3.52% 2.75%
2026/09/04 7.24% 5.63% 6.79% 7.5% 6.08% 4.52% 3.24% 5.36% 0.76% 3.06%
2026/09/05 5.26% 8.68% 4.83% 1.76% 6.15% 3.55% 4.23% 7% 1.67% 3.62%
2026/09/06 6.36% 5.93% 5.82% 3.03% 9.89% 4.98% 5.51% 7.87% 0.98% 1.78%
2026/09/07 8.27% 5.05% 5.6% 7.37% 6.66% 4.89% 4.18% 7.26% 1.19% 2.55%
2026/09/08 8.83% 4.94% 7.93% 5.99% 8.12% 6.18% 3.96% 6.15% 1.86% 2.74%
2026/09/09 11.34% 4.25% 7.45% 4.52% 11.41% 5.71% 2.39% 4.08% 3.89% 2.62%
2026/09/10 6.9% 3.97% 5.51% 7.31% 9.25% 3.35% 2.74% 5.94% 3.15% 3.53%
2026/09/11 9.04% 4.88% 5.31% 5.41% 9.38% 2.74% 2.63% 5.61% 3.58% 4.61%
2026/09/12 3.77% 5.13% 5.26% 3.23% 13.79% 2.25% 4.17% 4.24% 11.61% 5.05%
2026/09/13 3.54% 5.97% 4.24% 4.23% 11.91% 2.1% 4.06% 6.68% 8.57% 4.34%
2026/09/14 7.58% 6.54% 4.05% 4.03% 11.53% 4.94% 4.23% 4.4% 4.4% 3.59%
2026/09/15 10.16% 4.21% 7.09% 4.76% 10.1% 5.14% 2.86% 3.34% 5.25% 4.09%
2026/09/16 11.55% 2.53% 8.33% 3.91% 7.96% 7.67% 3.36% 4.24% 1.56% 6.02%
2026/09/17 9.88% 5.66% 7.91% 2.34% 7.43% 5.93% 2.58% 3.37% 2% 4.6%
2026/09/18 11.33% 4.76% 8.18% 4.59% 9% 6.47% 3.28% 4.51% 4.22% 3.08%
2026/09/19 8.82% 6.75% 8.42% 0.98% 9.4% 3.11% 2.43% 6.38% 3.13% 3.05%
2026/09/20 9.64% 6.01% 5.8% 0.73% 8.6% 3.31% 3.58% 7.19% 1.72% 3.02%
2026/09/21 9.85% 6.54% 6.6% 3.26% 7.95% 3.35% 4.04% 4.05% 1.82% 3.8%
2026/09/22 15.7% 4.71% 10.44% 3.04% 9% 3.85% 3.14% 3.91% 1.77% 2.3%
2026/09/23 12.05% 4.92% 10.42% 3.35% 9.08% 3.68% 2.85% 4.22% 5.12% 2.22%
2026/09/24 9.86% 3.37% 9.87% 8.91% 5.79% 4.42% 2.28% 4.88% 1.63% 4.74%
2026/09/25 12% 1.92% 9.61% 7.31% 7.95% 4.56% 1.18% 4.01% 3.14% 3.06%
2026/09/26 10.95% 5.27% 6.55% 9.76% 5.17% 1.83% 2.63% 6.13% 1.36% 3.42%
2026/09/27 10.94% 2.62% 6.42% 4.68% 6.89% 4.1% 3% 5.9% 1.48% 4.38%
2026/09/28 9.37% 6.38% 4.66% 7.73% 6.35% 3.51% 3.44% 4.47% 1.75% 5.08%
2026/09/29 12.76% 7.19% 5.77% 7.52% 7.08% 4.5% 3.14% 2.95% 2.97% 3.84%
2026/09/30 12.52% 8.17% 7.18% 7.06% 6.58% 4.78% 4.19% 3.61% 3.41% 3.28%
  • safestore.co.uk
  • amazon.co.uk
  • bigyellow.co.uk
  • rajapack.co.uk
  • shurgard.com
  • accessstorage.com
  • ebay.co.uk
  • packingboxes.co.uk
  • henfieldstorage.co.uk
  • bigdug.co.uk

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In September 2026, Safestore.co.uk led with fluctuating impressions, peaking at 15.7% on the 22nd. Amazon.co.uk saw a steady rise, ending at 8.17%. Bigyellow.co.uk maintained a consistent presence, while Shurgard.com experienced highs and lows, finishing at 6.58%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Warehousing & Storage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Warehousing & Storage - Last month
  1. 1
    Big Yellow Self Storage https://www.bigyellow.co.uk

    50% Off For Up To 8 Weeks — Self Storage For Home & Business Use. 50% Off For Up To 8 Weeks. Get A...

  2. 2
    UpTo 60% Off House Moving Kits | We Will Not Be Beaten On... https://www.packingboxes.co.uk › moving-boxes

    Great Value House Moving Boxes. Buy Before 5pm For Fast Next Day Delivery. Order before 5pm with free Next Day Delivery. Upto 60% Off Moving Kits. Huge Range Boxes to Move.

  3. 3
    Self Storage | Lowest Price Guarantee https://www.safestore.co.uk

    Our lowest price guarantee means if you find a lower price we'll beat it by 10...

  4. 4
    Self Storage Units in London - First Month For Only £1 https://www.shurgard.com

    Self Storage Units from 1 to 30 sqm. Safe & Secure. Get a Price & Book Online ! Easy and convenient location Near You. 100% price transparency. No...

  5. 5
    Affordable Moving Boxes - Sale Up To 60% Off https://www.smartpackaging.direct

    Moving house? Get strong, reliable boxes from Smart Packaging Direct.

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In the competitive world of logistics and storage, Big Yellow Self Storage entices with a generous 50% discount for up to 8 weeks. Packingboxes.co.uk and Smart Packaging Direct both offer up to 60% off on moving kits, emphasizing affordability. Safestore guarantees the lowest price, while Shurgard tempts with a £1 first-month offer, highlighting transparency and convenience.

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