Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Warehousing & Storage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 13.7739167893 |
| 86.2260832107 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 27 |
| 73 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bigyellow.co.uk | 27.56 |
| safestore.co.uk | 21.94 |
| shurgard.com | 9.29 |
| accessstorage.com | 5.94 |
| selfstore.london | 2.47 |
| henfieldstorage.co.uk | 2.08 |
| packingboxes.co.uk | 1.5 |
| holdstorage.co.uk | 1.47 |
| storageking.co.uk | 1.45 |
| space-station.co.uk | 1.43 |
| others | 24.87 |
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In the logistics PPC landscape, Big Yellow leads with 27.56% click share, followed by Safestore at 21.94%. ‘Others’ collectively hold 24.87%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bigyellow.co.uk | safestore.co.uk | shurgard.com | accessstorage.com | selfstore.london | henfieldstorage.co.uk | space-station.co.uk | atticstorage.co.uk | holdstorage.co.uk | storageking.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 28.4% | 23.84% | 11% | 8.53% | 2% | 3.38% | 1.29% | 1.17% | 2.59% | 1.26% |
| 2025/12/02 | 27.32% | 22.91% | 9.71% | 9.59% | 2.97% | 2% | 1.48% | 0.36% | 1.71% | 1.44% |
| 2025/12/03 | 27.33% | 20.87% | 9.01% | 7.52% | 3% | 3.05% | 1.23% | 0.98% | 2.15% | 1.39% |
| 2025/12/04 | 23.28% | 23.54% | 9.29% | 7.06% | 3.6% | 4.55% | 0.81% | 1.43% | 0.65% | 1.36% |
| 2025/12/05 | 23.89% | 19.53% | 12.41% | 6.83% | 2% | 5.78% | 0.73% | 2.23% | 1.1% | 1.06% |
| 2025/12/06 | 26.78% | 22.99% | 8.49% | 9.94% | 1.76% | 5.19% | 1.43% | 1.18% | 0.95% | 1.26% |
| 2025/12/07 | 25.21% | 23.53% | 10.3% | 9.94% | 2.57% | 4.95% | 0.76% | 1.78% | 1.79% | 1.05% |
| 2025/12/08 | 26.84% | 24.88% | 10.03% | 10% | 1.33% | 3.23% | 1.07% | 0.73% | 1.76% | 1.03% |
| 2025/12/09 | 24.86% | 25.08% | 8.85% | 10.07% | 2.18% | 3.13% | 1.96% | 1.46% | 2.28% | 1.53% |
| 2025/12/10 | 25.49% | 20.69% | 13.5% | 8.07% | 2.05% | 2.58% | 0.93% | 3.16% | 1.44% | 1% |
| 2025/12/11 | 25.78% | 22.33% | 12.51% | 10.3% | 2.1% | 3.29% | 1.75% | 1.59% | 1.71% | 1.21% |
| 2025/12/12 | 25.42% | 22.46% | 11.98% | 10.27% | 1.86% | 3.57% | 1.71% | 1.63% | 1.71% | 2.68% |
| 2025/12/13 | 27.56% | 24.09% | 12.21% | 11.76% | 1.32% | 1.85% | 1.59% | 2.76% | 0.98% | 3.12% |
| 2025/12/14 | 25.88% | 22.58% | 16.34% | 7.42% | 3.41% | 3.87% | 0.59% | 3.67% | 0.84% | 1.4% |
| 2025/12/15 | 25.51% | 23.41% | 12.09% | 8.74% | 1.32% | 3.56% | 1.67% | 2.47% | 0.74% | 2.94% |
| 2025/12/16 | 27.12% | 23.53% | 11.05% | 8.37% | 2.03% | 2.82% | 2.12% | 1.82% | 1.83% | 2.52% |
| 2025/12/17 | 24.2% | 22.91% | 12.85% | 8.15% | 2.17% | 2.92% | 2.91% | 1.2% | 2.57% | 2.38% |
| 2025/12/18 | 25.45% | 21.62% | 10.29% | 8.41% | 3.58% | 3.25% | 2.03% | 0.66% | 2.41% | 3.68% |
| 2025/12/19 | 26.12% | 6.96% | 13.99% | 9.79% | 5.99% | 3.27% | 3.25% | 0.63% | 5.06% | 1.96% |
| 2025/12/20 | 28.71% | 9.46% | 13.7% | 12.32% | 2.1% | 4.88% | 3.62% | 2.62% | 2.76% | 3.2% |
| 2025/12/21 | 25.41% | 21.3% | 14.4% | 9.45% | 2% | 3.57% | 2.91% | 1.47% | 2.26% | 3.12% |
| 2025/12/22 | 24.01% | 22.74% | 12.44% | 8.08% | 0.75% | 2.8% | 3.59% | 1.65% | 4.58% | 2.87% |
| 2025/12/23 | 23.62% | 22.27% | 11.83% | 8.73% | 2.3% | 1.61% | 2.41% | 2.06% | 2.91% | 2.18% |
| 2025/12/24 | 24.19% | 22.38% | 13.83% | 8.19% | 4.03% | 2.49% | 4.39% | 2.68% | 2.23% | 2.24% |
| 2025/12/25 | 23.49% | 20.46% | 13.22% | 9.2% | 2.4% | 4.18% | 3.13% | 4.14% | 2.87% | 2.39% |
| 2025/12/26 | 25.26% | 20.27% | 14.08% | 9.41% | 3.28% | 4.17% | 2.31% | 2.39% | 1.89% | 2.7% |
| 2025/12/27 | 27.12% | 20.21% | 13.42% | 9.56% | 2.24% | 3.22% | 2.68% | 2.56% | 2.51% | 1.73% |
| 2025/12/28 | 26.05% | 22.35% | 13.58% | 9.76% | 3.4% | 3.28% | 3.05% | 1.51% | 2.42% | 1.97% |
| 2025/12/29 | 25.26% | 25.7% | 14.3% | 8.69% | 3.12% | 1.76% | 3.08% | 0.19% | 2.76% | 0.84% |
| 2025/12/30 | 26.74% | 23.2% | 13.44% | 8.93% | 0.84% | 2.59% | 2.6% | 0.95% | 2.65% | 0.73% |
| 2025/12/31 | 27.1% | 22.51% | 13.74% | 9.78% | 2.28% | 2.18% | 2.15% | 2.11% | 2.08% | 0.61% |
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Bigyellow.co.uk led December with fluctuating spend, peaking at 28.71%. Safestore.co.uk saw a sharp drop mid-month, while Shurgard.com steadily increased. Accessstorage.com and others showed minor variations, ending the month stable.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 274 |
| 2025/12/02 | 278 |
| 2025/12/03 | 284 |
| 2025/12/04 | 271 |
| 2025/12/05 | 276 |
| 2025/12/06 | 262 |
| 2025/12/07 | 258 |
| 2025/12/08 | 248 |
| 2025/12/09 | 274 |
| 2025/12/10 | 277 |
| 2025/12/11 | 272 |
| 2025/12/12 | 278 |
| 2025/12/13 | 255 |
| 2025/12/14 | 244 |
| 2025/12/15 | 278 |
| 2025/12/16 | 302 |
| 2025/12/17 | 285 |
| 2025/12/18 | 283 |
| 2025/12/19 | 284 |
| 2025/12/20 | 264 |
| 2025/12/21 | 267 |
| 2025/12/22 | 279 |
| 2025/12/23 | 264 |
| 2025/12/24 | 267 |
| 2025/12/25 | 260 |
| 2025/12/26 | 257 |
| 2025/12/27 | 240 |
| 2025/12/28 | 235 |
| 2025/12/29 | 257 |
| 2025/12/30 | 268 |
| 2025/12/31 | 247 |
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December saw fluctuating advertiser numbers, peaking at 302 on the 16th. The month ended with a dip to 247, reflecting a dynamic advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Shurgard.com leads with a 1.65% click share rise, while safestore.co.uk drops by 2.54%. Space-station.co.uk and holdstorage.co.uk also gain, contrasting rapidracking.com’s decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | bigyellow.co.uk | safestore.co.uk | shurgard.com | accessstorage.com | holdstorage.co.uk | space-station.co.uk | selfstore.london | henfieldstorage.co.uk | atticstorage.co.uk | storageking.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 22.85% | 18.35% | 8.73% | 7.54% | 2.96% | 1.29% | 1.69% | 2.43% | 0.95% | 1.25% |
| 2025/12/02 | 20.92% | 19.14% | 7.94% | 9.13% | 1.47% | 1.43% | 2.61% | 1.51% | 0.31% | 1.68% |
| 2025/12/03 | 19.77% | 16.36% | 6.4% | 6.19% | 2.31% | 1.13% | 2.62% | 2.2% | 0.74% | 1.6% |
| 2025/12/04 | 18.39% | 19.41% | 7.77% | 6.21% | 0.65% | 0.72% | 2.58% | 3.37% | 0.76% | 1.57% |
| 2025/12/05 | 18.45% | 15.67% | 10.6% | 6.4% | 1.06% | 0.6% | 1.78% | 4.15% | 1.98% | 0.89% |
| 2025/12/06 | 21.21% | 18.96% | 7.24% | 9.48% | 1.11% | 1.24% | 1.5% | 3.85% | 1.12% | 1.25% |
| 2025/12/07 | 21.08% | 19.78% | 9.87% | 9.37% | 2.27% | 0.98% | 2.21% | 4.05% | 1.68% | 0.95% |
| 2025/12/08 | 21.08% | 20.39% | 8.7% | 8.73% | 2.14% | 1.2% | 0.82% | 2.54% | 0.97% | 1.35% |
| 2025/12/09 | 19.6% | 20.65% | 7.45% | 9.53% | 2.12% | 1.96% | 1.48% | 2.46% | 1.21% | 1.43% |
| 2025/12/10 | 19.3% | 16.78% | 11.36% | 7.43% | 2.06% | 0.74% | 1.7% | 2.1% | 3.19% | 1.02% |
| 2025/12/11 | 20.18% | 18.17% | 10.7% | 9.26% | 1.52% | 1.67% | 1.76% | 2.66% | 1.54% | 1.53% |
| 2025/12/12 | 19.93% | 18.72% | 10.79% | 9.14% | 1.41% | 1.39% | 1.64% | 2.8% | 1.45% | 2.78% |
| 2025/12/13 | 22.87% | 19.87% | 9.59% | 12.43% | 1.96% | 1.52% | 1.33% | 1.33% | 2.66% | 3.31% |
| 2025/12/14 | 21.28% | 18.69% | 13.96% | 7.79% | 0.88% | 0.7% | 2.99% | 3.46% | 3.19% | 1.77% |
| 2025/12/15 | 19.96% | 18.68% | 10.4% | 7.84% | 0.85% | 1.24% | 1.04% | 3.29% | 2.73% | 2.84% |
| 2025/12/16 | 21.58% | 18.65% | 9.25% | 7.66% | 2.62% | 1.48% | 1.74% | 2.2% | 1.7% | 2.3% |
| 2025/12/17 | 19.05% | 18.12% | 9.95% | 7.83% | 2.38% | 2.77% | 1.56% | 2.36% | 1.35% | 2.16% |
| 2025/12/18 | 18.96% | 16.64% | 7.73% | 7.57% | 2.87% | 2.02% | 2.58% | 2.3% | 0.51% | 4.29% |
| 2025/12/19 | 19.86% | 5.47% | 11.58% | 8.58% | 4.88% | 3.04% | 5.04% | 2.29% | 0.39% | 1.86% |
| 2025/12/20 | 22.79% | 7.8% | 11.56% | 11.04% | 2.89% | 3.71% | 1.68% | 3.43% | 2.8% | 2.87% |
| 2025/12/21 | 20.97% | 17.43% | 13.28% | 9.14% | 2.21% | 3.34% | 1.96% | 2.91% | 1.64% | 3.4% |
| 2025/12/22 | 19.3% | 17.56% | 10.52% | 7.5% | 4.34% | 3.9% | 0.66% | 1.89% | 1.91% | 3.19% |
| 2025/12/23 | 19.33% | 17.5% | 9.76% | 7.93% | 2.9% | 2.62% | 1.58% | 1.3% | 1.84% | 2.68% |
| 2025/12/24 | 19.89% | 18.07% | 13.38% | 8.13% | 2.68% | 3.8% | 2.65% | 2.12% | 2.93% | 2.36% |
| 2025/12/25 | 18.78% | 17.44% | 12.58% | 8.65% | 2.66% | 3.3% | 2.37% | 3.1% | 3.73% | 2.74% |
| 2025/12/26 | 20.3% | 17.03% | 13.2% | 9.34% | 2.16% | 2.19% | 2.79% | 3.28% | 2.3% | 3.07% |
| 2025/12/27 | 21.43% | 17.03% | 12.11% | 9.3% | 2.74% | 3.2% | 1.82% | 2.51% | 2.45% | 2.29% |
| 2025/12/28 | 21.89% | 18.95% | 12.39% | 9.23% | 3.29% | 3.45% | 2.9% | 2.5% | 1.66% | 1.84% |
| 2025/12/29 | 20.47% | 21.57% | 11.93% | 7.61% | 2.92% | 2.87% | 2.9% | 1.53% | 0.15% | 0.82% |
| 2025/12/30 | 21.32% | 19.08% | 12.1% | 7.65% | 2.84% | 2.66% | 0.68% | 2.12% | 0.87% | 1% |
| 2025/12/31 | 22.06% | 18.66% | 12.23% | 9.16% | 2.48% | 2.4% | 1.9% | 1.73% | 1.57% | 0.7% |
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In December 2025, Big Yellow led with fluctuating impressions, peaking at 22.87%. Safestore saw a mid-month dip, while Shurgard and Access Storage showed steady growth. By month-end, Big Yellow maintained dominance, closing at 22.06%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Lowest Price Guarantee — Get 50% off for up to 17 weeks on large storage units 100 sq ft and above in...
50% Off For Up To 8 Weeks — The UK's favourite for self storage. Big Yellow stores are modern, secure & purpose built. Only pay for the days you use. We will refund any unused days...
Get 50% off for 2 months & free collection. Price match guarantee. Reserve for free. Save money on storage costs with our free collection service. Get a price in...
Over 85,000 customers store their items with us in more than 200 stores in 6 countries. Talk to our friendly storage experts today and find the ideal storage unit...
All units are individual, available in a range of sizes, & accessible by the customer only. Contact us...
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In the competitive landscape of self-storage PPC ads, Access Storage entices with a 50% discount for up to 17 weeks, targeting large units. Big Yellow emphasizes flexibility, offering refunds for unused days. Henfield Storage highlights free collection and price matching. Safestore boasts a vast network and expert advice, while Selfstore London offers affordable, secure units. Each ad uniquely appeals to cost-conscious, convenience-seeking customers.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Logistics Warehousing & Storage December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Logistics Warehousing & Storage December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Logistics Warehousing & Storage December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The UK Logistics Warehousing & Storage December 2025 Report aggregates data from across both device types and Google Shopping.
The UK Logistics Warehousing & Storage December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.