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UK Logistics Warehousing & Storage - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Warehousing & Storage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Warehousing & Storage – UK

Google AI Overview visibility for Logistics Warehousing & Storage UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.33548447
83.66451553
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 12%
Navigational 1%
Seasonal 0%
Local 3%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 UK Logistics Warehousing & Storage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
safestore.co.uk 19.73
bigyellow.co.uk 14.26
shurgard.com 6.83
amazon.co.uk 5.72
packingboxes.co.uk 3.79
ebay.co.uk 3.49
accessstorage.com 3.43
directglobaltradingboxes.co.uk 3
davpack.co.uk 1.78
bigdug.co.uk 1.78
others 36.19
  • safestore.co.uk - 19.73%
  • bigyellow.co.uk - 14.26%
  • shurgard.com - 6.83%
  • amazon.co.uk - 5.72%
  • packingboxes.co.uk - 3.79%
  • ebay.co.uk - 3.49%
  • accessstorage.com - 3.43%
  • directglobaltradingboxes.co.uk - 3%
  • davpack.co.uk - 1.78%
  • bigdug.co.uk - 1.78%
  • others - 36.19%

Copyright © Adthena. All rights reserved.

In the logistics PPC landscape, Safestore leads with 19.73% click share, followed by Big Yellow at 14.26%. Others collectively dominate with 36.19%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Logistics Warehousing & Storage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date safestore.co.uk bigyellow.co.uk shurgard.com accessstorage.com storageking.co.uk atticstorage.co.uk tufferman.co.uk storefirst.com henfieldstorage.co.uk stackt.co.uk
2026/05/01 20.66% 19.14% 14.99% 13.36% 0.81% 1.3% 0.56% 0.26% 3.07% 2.77%
2026/05/02 21.26% 18.11% 12.28% 12.42% 0.17% 2.29% 0.94% 0.26% 3.92% 6.18%
2026/05/03 20.79% 15.19% 21.05% 12.74% 0.45% 0.32% 0.56% 0.4% 7.13% 3.79%
2026/05/04 19.82% 18.95% 12.63% 14.98% 0.57% 2.51% 0.5% 0.1% 1.67% 4.02%
2026/05/05 23.74% 16.65% 12.2% 13.31% 0.79% 0.77% 0.94% 0.49% 3.5% 3.6%
2026/05/06 19.26% 19.05% 11.8% 11.62% 0.33% 0.89% 1.31% 0.54% 5.4% 4.72%
2026/05/07 14.5% 17.71% 14.38% 17.38% 0.49% 1.59% 1% 0.41% 2.91% 4.54%
2026/05/08 19.71% 18.43% 14.96% 10.69% 0.45% 1.88% 0.28% 0.36% 1.86% 5.66%
2026/05/09 20.32% 16.06% 18.02% 12.72% 0.59% 1.53% 0.77% 0.36% 5.68% 3.91%
2026/05/10 24% 18.46% 12.86% 7.32% 0.49% 1.79% 1.08% 0.42% 5.37% 5.16%
2026/05/11 23.23% 16.75% 10.88% 6.42% 1.92% 2.29% 1.42% 0.99% 2.42% 2.55%
2026/05/12 23.15% 18.25% 10.66% 6.41% 2.58% 1.61% 1.25% 2.26% 0.66% 0.67%
2026/05/13 23.02% 22.58% 7.93% 5.48% 2.09% 3.72% 1.03% 1.49% 1.02% 0.58%
2026/05/14 23.22% 20.28% 12.45% 5.76% 2% 2.47% 1% 1.17% 0.11% 0.35%
2026/05/15 19.67% 18.39% 14.93% 10.66% 0.45% 1.88% 0.28% 0.36% 1.86% 5.65%
2026/05/16 22.5% 20.65% 10.44% 4.07% 1.43% 4.07% 2.19% 1.49% 0.11% 0.32%
2026/05/17 23.33% 19.54% 7.54% 4.4% 1.64% 1.54% 1.86% 3.51% 1.06% 1.18%
2026/05/18 24.19% 17.35% 5.27% 4.98% 2.29% 2.07% 1.63% 1.56% 0.16% 0.11%
2026/05/19 24.9% 20.49% 8.94% 5.2% 1.38% 2.67% 1.68% 1.33% 0.04% 0.05%
2026/05/20 24.23% 17.78% 7.64% 8.33% 1.09% 4.22% 1.73% 1.97% 0.1% 0.02%
2026/05/21 22.26% 17.77% 8.12% 6.02% 2.56% 2.63% 1.42% 1.51% 0.26% 0.04%
2026/05/22 21.07% 18.89% 12.33% 8.25% 2.89% 4.52% 1.57% 1.2% 0.03% 0.07%
2026/05/23 22.67% 18.48% 13.68% 5.32% 2.67% 2.26% 2.02% 1.28% 0.06% 0.13%
2026/05/24 23.43% 15.88% 10.01% 6.61% 1.71% 2.57% 2.65% 2.89% 0.11% 0.13%
2026/05/25 22.67% 15.91% 7.98% 7.21% 1.88% 5.46% 2.02% 1.98% 0.04% 0%
2026/05/26 27.48% 18.46% 11.2% 7.03% 1.61% 3.1% 1.43% 2.08% 0.1% 0.13%
2026/05/27 28.52% 14.57% 12.33% 4.76% 1.79% 3% 1.07% 3.09% 0.12% 0.12%
2026/05/28 26.72% 17.95% 10.27% 4.47% 2.48% 2.32% 1.34% 1.57% 0.44% 0.32%
2026/05/29 23.36% 21.67% 9.53% 3.35% 2.17% 2.58% 1.57% 1.94% 0.26% 0.14%
2026/05/30 28.06% 19.48% 12.59% 4.94% 1.62% 2.51% 1.62% 2.52% 0.3% 0.16%
2026/05/31 29.66% 21.23% 10.34% 3.34% 2.57% 2.16% 1.89% 1.25% 0.06% 0%
  • safestore.co.uk
  • bigyellow.co.uk
  • shurgard.com
  • accessstorage.com
  • storageking.co.uk
  • atticstorage.co.uk
  • tufferman.co.uk
  • storefirst.com
  • henfieldstorage.co.uk
  • stackt.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, Safestore.co.uk led with a steady rise, peaking at 29.66%. Bigyellow.co.uk fluctuated, ending at 21.23%. Shurgard.com saw a decline, closing at 10.34%. Accessstorage.com dropped to 3.34%. Storageking.co.uk showed slight growth, finishing at 2.57%.

Market Exposure

Competitor Count for UK Logistics Warehousing & Storage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 161
2026/05/02 143
2026/05/03 147
2026/05/04 177
2026/05/05 176
2026/05/06 181
2026/05/07 193
2026/05/08 192
2026/05/09 175
2026/05/10 170
2026/05/11 266
2026/05/12 275
2026/05/13 275
2026/05/14 289
2026/05/15 192
2026/05/16 257
2026/05/17 283
2026/05/18 294
2026/05/19 286
2026/05/20 309
2026/05/21 309
2026/05/22 314
2026/05/23 299
2026/05/24 292
2026/05/25 318
2026/05/26 323
2026/05/27 317
2026/05/28 317
2026/05/29 320
2026/05/30 290
2026/05/31 289

Copyright © Adthena. All rights reserved.

May began with 161 advertisers, fluctuating initially, then surged mid-month, peaking at 323 on May 26. The month concluded with 289 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Warehousing & Storage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
itppackaging.com 1.74%
ebay.co.uk 1.27%
safestore.co.uk 1.14%
packingboxes.co.uk 0.69%
atticstorage.co.uk 0.46%
davpack.co.uk -1.27%
stackt.co.uk -1.65%
shurgard.com -1.75%
accessstorage.com -1.8%
bigyellow.co.uk -1.95%

Copyright © Adthena. All rights reserved.

In the logistics sector, itppackaging.com and ebay.co.uk saw significant click share growth, while bigyellow.co.uk and accessstorage.com experienced notable declines.

Campaign Efficiency

UK Logistics Warehousing & Storage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date safestore.co.uk bigyellow.co.uk ebay.co.uk shurgard.com itppackaging.com amazon.co.uk packingboxes.co.uk accessstorage.com bigdug.co.uk davpack.co.uk
2026/05/01 16.55% 12.72% 0.9% 13% 0.77% 4.17% 2.21% 10.55% 1.81% 1.9%
2026/05/02 16.07% 11% 2.29% 9.66% 0.84% 5.79% 4.75% 10.09% 0.46% 0.65%
2026/05/03 16.82% 10.46% 2.86% 20.31% 0.25% 2.51% 1.38% 11.28% 0.34% 0.2%
2026/05/04 15.77% 12.22% 1.22% 10.24% 0.3% 5.91% 2.58% 11.74% 0.65% 1.82%
2026/05/05 17.36% 9.57% 0.58% 10.54% 0.47% 5.7% 3.73% 10.64% 2.24% 3.17%
2026/05/06 16.58% 12.04% 0.33% 9.44% 0.57% 1.8% 2.17% 10.58% 2.98% 2.63%
2026/05/07 11.4% 10.39% 0.28% 9.74% 0.6% 1.78% 1.23% 13.86% 2.33% 7.51%
2026/05/08 14.72% 10.99% 0.82% 11.56% 0.02% 3.75% 2.48% 7.87% 1.34% 4.67%
2026/05/09 15.01% 10.81% 1.87% 14.73% 0.07% 5.22% 4.11% 11.31% 0.35% 0.97%
2026/05/10 19.43% 13.09% 2.84% 12.27% 0.41% 2% 1.39% 7.22% 0.51% 0.84%
2026/05/11 12.6% 9.32% 3.46% 6.68% 0.83% 5.8% 3.63% 3.91% 2.76% 5.29%
2026/05/12 12.82% 9.15% 4.21% 7.13% 0.89% 5.86% 3.54% 3.38% 2.01% 6.71%
2026/05/13 14.7% 12.36% 2.74% 4.95% 0.89% 4.2% 1.58% 3.55% 2.76% 2.06%
2026/05/14 13.7% 10.44% 4.41% 7.5% 1.12% 6.49% 3.22% 3.28% 2.23% 0.89%
2026/05/15 14.72% 10.99% 0.82% 11.56% 0.02% 3.75% 2.48% 7.87% 1.34% 4.67%
2026/05/16 12.52% 11.56% 5.64% 5.56% 1.83% 7.9% 4.07% 2.25% 0.76% 2.12%
2026/05/17 12.04% 10.09% 11.97% 4.45% 1.85% 8.18% 4.11% 2.09% 0.73% 0.43%
2026/05/18 12.29% 9.18% 6.66% 3.48% 1.23% 8.5% 3.28% 2.95% 3.6% 2.83%
2026/05/19 13.68% 11.46% 5.57% 5.22% 1.37% 7.82% 3.01% 2.75% 3.41% 1.36%
2026/05/20 12.6% 9% 6.67% 3.95% 2.29% 6.19% 4.13% 4.71% 2.85% 4.08%
2026/05/21 12.61% 9.76% 3.68% 6.2% 1.97% 4.6% 4.16% 3.07% 4.11% 3.81%
2026/05/22 12.71% 9.99% 5.17% 7.7% 2.37% 4.53% 3.82% 4.33% 2.21% 3.13%
2026/05/23 12.89% 11.06% 4.86% 10.03% 4.18% 4.19% 2.76% 3.76% 0.43% 0%
2026/05/24 13.04% 8.81% 6.17% 6.16% 4.88% 4.09% 5.51% 3.69% 0.63% 0%
2026/05/25 11.24% 8.48% 4.09% 5.09% 4.02% 3.64% 3.42% 4.03% 0.84% 0%
2026/05/26 14.85% 9.81% 4.1% 6.94% 3.41% 2.42% 3.93% 4.15% 1.92% 1.45%
2026/05/27 16.33% 7.5% 3.3% 8.47% 3.94% 4.06% 4.04% 3.11% 2.49% 1.17%
2026/05/28 14.46% 8.22% 4.41% 6.14% 3.06% 4.48% 3.9% 2.88% 1.31% 2.09%
2026/05/29 12.53% 10.09% 4.41% 6.04% 3.45% 3.57% 3.68% 1.6% 2.62% 1.48%
2026/05/30 16.68% 11.27% 4.78% 7.91% 3.87% 3.52% 3.42% 2.68% 0.51% 0%
2026/05/31 17.74% 10.34% 7.16% 7.11% 5.12% 3.82% 3.12% 1.77% 0.3% 0%
  • safestore.co.uk
  • bigyellow.co.uk
  • ebay.co.uk
  • shurgard.com
  • itppackaging.com
  • amazon.co.uk
  • packingboxes.co.uk
  • accessstorage.com
  • bigdug.co.uk
  • davpack.co.uk

Copyright © Adthena. All rights reserved.

In May 2026, Safestore.co.uk led with fluctuating impressions, peaking at 19.43% on May 10. Bigyellow.co.uk saw a steady decline, while ebay.co.uk surged mid-month. Shurgard.com and itppackaging.com showed varied trends, with Amazon.co.uk maintaining moderate stability. The month concluded with Safestore.co.uk at 17.74%, maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Warehousing & Storage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Logistics Warehousing & Storage - Last month
  1. 1
    Big Yellow Self Storage https://www.bigyellow.co.uk

    50% Off For Up To 8 Weeks — Self storage for home & business use. 50% off for up to 8 weeks. Get a price & book online. Clear pricing online, a wide range of storage units & convenient...

  2. 2
    Warehouse And Warehousing https://delamode-logistics.com › warehousing › services

    Warehousing Services — Expert bonded warehousing for toys, electronics, furniture & more. Contact us today. Clients benefit from swift Customs services and reverse flows for...

  3. 3
    Packing Boxes UK https://www.packingboxes.co.uk

    Quality House Removal Boxes — Available In Various Strengths To Suit Your Moving Or Storage Needs. Payment Methods Available.

  4. 4
    Self storage London - Storage units from £1 first month https://www.shurgard.com

    Cheap storage units near me. Over 40 self storage facilities in London. Dry, clean and secure storage units with 7 days a week access. Prices starting from £1 for the first month. Check our self storage prices prices...

  5. 5
    Moving Boxes - Sale Up To 60% Off https://www.smartpackaging.direct › moving › boxes

    Cardboard Packing Boxes & Moving Materials to Use for House and Office Removals or Storage. Buy Packaging Supplies Online Now with Free UK Home...

Copyright © Adthena. All rights reserved.

In the bustling world of logistics and storage, five advertisers shine on Google’s SERP. Big Yellow Self Storage entices with a generous 50% discount for up to eight weeks, appealing to both home and business users. Delamode Logistics offers expert bonded warehousing, emphasizing swift customs services. Packing Boxes UK provides quality removal boxes in various strengths, catering to diverse moving needs. Shurgard tempts with storage units starting at just £1 for the first month, boasting over 40 facilities in London. Lastly, Smart Packaging Direct offers up to 60% off on moving boxes, ensuring affordability and convenience.

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