UK Logistics Warehousing & Storage - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Warehousing & Storage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Warehousing & Storage – UK

Google AI Overview visibility for Logistics Warehousing & Storage UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.2931815496
88.7068184504
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 18%
Navigational 1%
Seasonal 0%
Local 5%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Logistics Warehousing & Storage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
safestore.co.uk 26.93
bigyellow.co.uk 22.79
shurgard.com 9.59
accessstorage.com 5.84
selfstore.london 2.93
henfieldstorage.co.uk 2.2
packingboxes.co.uk 1.44
stackt.co.uk 1.41
holdstorage.co.uk 1.22
storageking.co.uk 1.13
others 24.52
  • safestore.co.uk - 26.93%
  • bigyellow.co.uk - 22.79%
  • shurgard.com - 9.59%
  • accessstorage.com - 5.84%
  • selfstore.london - 2.93%
  • henfieldstorage.co.uk - 2.2%
  • packingboxes.co.uk - 1.44%
  • stackt.co.uk - 1.41%
  • holdstorage.co.uk - 1.22%
  • storageking.co.uk - 1.13%
  • others - 24.52%

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In the logistics PPC landscape, Safestore leads with 26.93% click share, followed by Big Yellow at 22.79%. Others collectively hold 24.52%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Logistics Warehousing & Storage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bigyellow.co.uk safestore.co.uk shurgard.com accessstorage.com henfieldstorage.co.uk selfstore.london storageking.co.uk holdstorage.co.uk space-station.co.uk stackt.co.uk
2025/11/01 22.11% 26.65% 10.56% 11.98% 2.65% 2.73% 0.92% 1.98% 0.83% 2.69%
2025/11/02 20.04% 25.89% 9.42% 11.94% 3.49% 4.25% 1.11% 2.04% 0.97% 2.79%
2025/11/03 18.44% 25.41% 8.17% 13.86% 1.85% 2.13% 0.5% 2.62% 1.62% 2.87%
2025/11/04 21.4% 24.32% 8.43% 12.85% 2.72% 1.53% 1.97% 1.84% 1.61% 3.26%
2025/11/05 20.32% 25.17% 8.63% 8.86% 3.06% 2.61% 1.01% 2.84% 1.49% 3.55%
2025/11/06 18.51% 24.1% 11.43% 9.35% 3.88% 3.13% 1.29% 1.4% 1.15% 2.79%
2025/11/07 18.04% 24.55% 10.74% 9.82% 2.69% 2.37% 0.95% 2.67% 1.79% 3.59%
2025/11/08 19.74% 24.67% 11.95% 9.2% 2.35% 2.75% 1.3% 4.57% 0.79% 3.42%
2025/11/09 19.57% 23.35% 11.82% 9.11% 3.9% 3.71% 1.24% 2.48% 0.95% 3.31%
2025/11/10 20.24% 25.1% 10.89% 8.67% 3.56% 2.75% 1.76% 2.4% 1.97% 3.87%
2025/11/11 18.52% 23.94% 10.9% 7.83% 5.55% 4.24% 0.99% 1.76% 1.15% 5.16%
2025/11/12 21.03% 23.33% 14.02% 7.69% 4.17% 2.25% 1.26% 2.28% 0.77% 3.8%
2025/11/13 21% 24.2% 12.64% 9.07% 3.6% 1.62% 1.54% 2.5% 0.99% 2.19%
2025/11/14 22.12% 25.04% 14.26% 8.14% 2.3% 3.93% 1.88% 2.33% 0.59% 0.94%
2025/11/15 20.96% 25.04% 13.65% 7.68% 3.73% 3.22% 1.76% 1.79% 1.78% 0.71%
2025/11/16 19.7% 24.81% 13.22% 9.35% 4.88% 2.5% 1.41% 2.75% 0.79% 0.43%
2025/11/17 21.03% 25.45% 13.47% 10.57% 2.76% 2.69% 1.42% 2.65% 1% 0.87%
2025/11/18 21.99% 24.84% 10.59% 7.69% 3.29% 2.15% 1.4% 1.23% 0.9% 1.48%
2025/11/19 19.94% 25.16% 11.16% 8.17% 3.06% 3.76% 2.34% 0.95% 1.01% 1.21%
2025/11/20 22.97% 25.22% 11.61% 4.89% 3.28% 3.74% 1.66% 2.37% 1.11% 1.25%
2025/11/21 25.78% 25.17% 12.29% 1% 2.92% 4.85% 1.97% 0.59% 1.31% 1.12%
2025/11/22 26.67% 22.29% 14.26% 8.74% 2.22% 2.8% 1.47% 0.86% 1.06% 0.58%
2025/11/23 25.29% 22.9% 14.08% 6.61% 1.99% 6.14% 1.29% 1.15% 0.9% 1.51%
2025/11/24 24.43% 23.78% 13.78% 8.28% 3.58% 2.84% 0.76% 0.68% 1.8% 0.93%
2025/11/25 24.4% 23.59% 13.41% 7.95% 2.82% 4.11% 1.39% 1.09% 1.95% 0.6%
2025/11/26 23.9% 21.73% 14.77% 7.25% 4.42% 4.17% 2.22% 0.92% 1.75% 0.4%
2025/11/27 25.01% 21.74% 11.48% 6.91% 3.64% 2.3% 2.52% 1.57% 1.79% 0.77%
2025/11/28 26.47% 22.2% 11.65% 8.09% 4.59% 2.47% 1.32% 0.67% 2.02% 0.38%
2025/11/29 27.79% 22.01% 7.38% 9.89% 4.32% 2.96% 2.53% 0.59% 3.08% 1.25%
2025/11/30 28.24% 22.01% 8.9% 8.26% 4.07% 3.42% 2.35% 1.82% 1.52% 0.85%
  • bigyellow.co.uk
  • safestore.co.uk
  • shurgard.com
  • accessstorage.com
  • henfieldstorage.co.uk
  • selfstore.london
  • storageking.co.uk
  • holdstorage.co.uk
  • space-station.co.uk
  • stackt.co.uk

Copyright © Adthena. All rights reserved.

In November 2025, Big Yellow’s PPC spend share rose from 18.44% to 28.24%, while Safestore’s declined from 26.65% to 22.01%. Shurgard and Access Storage showed fluctuations, ending at 8.9% and 8.26%, respectively. Henfield Storage and Selfstore London had minor changes, finishing at 4.07% and 3.42%. Storage King and Hold Storage saw slight increases, closing at 2.35% and 1.82%. Space Station and Stackt experienced minimal shifts, ending at 1.52% and 0.85%.

Market Exposure

Competitor Count for UK Logistics Warehousing & Storage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 243
2025/11/02 237
2025/11/03 264
2025/11/04 284
2025/11/05 271
2025/11/06 272
2025/11/07 265
2025/11/08 251
2025/11/09 227
2025/11/10 267
2025/11/11 275
2025/11/12 285
2025/11/13 281
2025/11/14 285
2025/11/15 260
2025/11/16 264
2025/11/17 272
2025/11/18 275
2025/11/19 274
2025/11/20 260
2025/11/21 271
2025/11/22 251
2025/11/23 238
2025/11/24 265
2025/11/25 253
2025/11/26 251
2025/11/27 256
2025/11/28 268
2025/11/29 259
2025/11/30 255

Copyright © Adthena. All rights reserved.

November saw a dynamic shift in advertisers, peaking at 285 on the 12th and 14th. The month concluded with a slight dip to 255, reflecting a fluctuating yet resilient market presence.

Campaign Efficiency

Market Loss & Market Gains for UK Logistics Warehousing & Storage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bigyellow.co.uk 4.59%
shurgard.com 0.77%
storageking.co.uk 0.32%
easystorage.com 0.23%
atticstorage.co.uk 0.2%
bigdug.co.uk -0.53%
holdstorage.co.uk -0.95%
stackt.co.uk -1.37%
accessstorage.com -1.55%
safestore.co.uk -2.17%

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Bigyellow.co.uk surged with a 4.59% click share increase, while safestore.co.uk dropped by 2.17%.

Campaign Efficiency

UK Logistics Warehousing & Storage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bigyellow.co.uk safestore.co.uk shurgard.com accessstorage.com henfieldstorage.co.uk selfstore.london storageking.co.uk space-station.co.uk holdstorage.co.uk stackt.co.uk
2025/11/01 19.49% 21.91% 10.02% 12.46% 2.4% 2.15% 0.79% 0.77% 2.42% 2.73%
2025/11/02 18.13% 20.78% 9.77% 12.1% 2.84% 3.53% 1.04% 0.96% 2.27% 2.88%
2025/11/03 15.78% 20.41% 7.64% 14.44% 1.53% 1.99% 0.47% 1.56% 2.11% 2.92%
2025/11/04 16.92% 19.21% 7.35% 12.21% 2.47% 1.26% 1.91% 1.87% 1.71% 3.2%
2025/11/05 17.34% 20.25% 7.54% 8.91% 2.22% 2.17% 1.15% 1.4% 2.07% 3.15%
2025/11/06 15.36% 18.95% 9.15% 8.56% 3.4% 2.55% 1.22% 1.07% 1.32% 3.33%
2025/11/07 15.49% 19.31% 9.79% 9.45% 2.14% 1.84% 0.95% 1.71% 2.36% 3.64%
2025/11/08 17.04% 20.36% 10.4% 9.15% 2.18% 2.15% 1.34% 0.75% 4.47% 3.44%
2025/11/09 17.65% 19.94% 11.57% 9.15% 3.68% 3.15% 1.17% 0.97% 2.33% 3.26%
2025/11/10 17.03% 20.7% 10.62% 8.58% 2.91% 2.49% 1.87% 1.72% 2.19% 3.38%
2025/11/11 14.43% 19.17% 8.82% 7.51% 5.02% 3.68% 1.71% 1.01% 1.59% 4.3%
2025/11/12 16.66% 19.57% 13.46% 7.55% 3.42% 2% 1.75% 0.85% 2% 3.43%
2025/11/13 16.78% 19.83% 11.21% 9.09% 3.31% 1.42% 1.45% 1.05% 2.08% 2.23%
2025/11/14 18.12% 19.93% 12.28% 8.47% 2.17% 3.27% 2.14% 0.71% 2.22% 0.78%
2025/11/15 17.26% 21.31% 12.69% 8.33% 3.33% 2.78% 2.05% 2.27% 1.69% 0.78%
2025/11/16 17.18% 20.99% 13.23% 9.76% 4.18% 2.11% 1.52% 0.93% 3% 0.45%
2025/11/17 16.73% 21.49% 12.43% 10.48% 2.58% 2.71% 1.48% 1.15% 2.24% 0.82%
2025/11/18 17.88% 19.95% 9.01% 7.42% 3.07% 1.87% 1.4% 0.93% 1.16% 1.22%
2025/11/19 16.49% 20.89% 9.68% 7.77% 2.42% 3.02% 2.13% 1.16% 0.65% 1.13%
2025/11/20 18.61% 21.75% 10.56% 4.42% 2.94% 3.23% 1.75% 1.22% 2.08% 1.18%
2025/11/21 21.51% 20.8% 11.09% 1.14% 2.76% 3.91% 1.85% 1.27% 0.44% 1.02%
2025/11/22 23.23% 18.78% 12.6% 8.23% 1.99% 1.85% 1.68% 1.37% 0.92% 0.53%
2025/11/23 21.05% 19.4% 12.9% 6.32% 1.95% 5.86% 1.39% 0.94% 0.92% 1.38%
2025/11/24 21.15% 19.23% 12.03% 8.19% 2.95% 2.26% 0.95% 1.59% 0.66% 0.67%
2025/11/25 19.42% 19.56% 12.49% 8.43% 2.41% 3.19% 1.71% 1.93% 0.98% 0.45%
2025/11/26 20.1% 17.68% 13.04% 6.96% 3.95% 3.64% 2.2% 1.56% 1% 0.45%
2025/11/27 19.34% 17.29% 10.24% 6.14% 3.12% 1.5% 2.41% 1.65% 1.19% 0.85%
2025/11/28 21.92% 18.3% 10.32% 7.25% 3.93% 2.02% 1.37% 2.12% 0.74% 0.41%
2025/11/29 22.77% 18.08% 7.05% 9.47% 3.16% 2.14% 2.45% 2.78% 0.34% 1.05%
2025/11/30 24.02% 18.53% 8.28% 7.44% 3.59% 2.75% 2.43% 1.83% 1.41% 0.82%
  • bigyellow.co.uk
  • safestore.co.uk
  • shurgard.com
  • accessstorage.com
  • henfieldstorage.co.uk
  • selfstore.london
  • storageking.co.uk
  • space-station.co.uk
  • holdstorage.co.uk
  • stackt.co.uk

Copyright © Adthena. All rights reserved.

In November 2025, bigyellow.co.uk’s impression share rose from 19.49% to 24.02%, while safestore.co.uk saw a decline from 21.91% to 18.53%. Shurgard.com and accessstorage.com experienced fluctuations, ending at 8.28% and 7.44%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Logistics Warehousing & Storage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Logistics Warehousing & Storage - Last month
  1. 1
    Lowest Price Guarantee https://www.accessstorage.com

    Storage in Kings Cross — Storage Units In Kings Cross. 50% Off Up To 17 Weeks, Get An Online Quote...

  2. 2
    Big Yellow Self Storage | 50% Off For Up To 8 Weeks https://www.bigyellow.co.uk

    The UK's favourite for self storage. Big Yellow stores are modern, secure & purpose built. Only pay for the days you use. We will refund any unused days...

  3. 3
    Self Storage Offer | Get 50% Off for 2 Months https://www.henfieldstorage.co.uk

    Get 50% off for 2 months & free collection. Price match guarantee. Reserve for free. Save money on storage costs with our free collection service. Get a price in...

  4. 4
    Safestore Storage - Lowest Price Guarantee https://www.safestore.co.uk

    Find us on Timber Mill Way close to Clapham North station. Get a free quote today!

  5. 5
    50% off London Storage | Rates From Only £6 Per Week https://www.selfstore.london › selfstore › get-a-quote

    All units are individual, available in a range of sizes, & accessible by the customer only. Contact us...

Copyright © Adthena. All rights reserved.

In the competitive world of storage solutions, Access Storage, Big Yellow, Henfield Storage, Safestore, and Selfstore London captivate with enticing offers. Themes of affordability, security, and convenience dominate, with discounts up to 50% and unique perks like free collection and price match guarantees.

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