AUS Logistics Warehousing & Storage - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Warehousing & Storage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Logistics Warehousing & Storage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
nationalstorage.com.au 28.68
storageking.com.au 24.84
taxibox.com.au 5.87
supereasystorage.com.au 3.92
kentremovalsstorage.com.au 2.71
storageplus.com.au 2.03
publicselfstorage.com.au 1.75
hollowaystorage.com.au 1.62
storelocal.com.au 1.6
amazon.com.au 1.38
others 25.6

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Nationalstorage.com.au leads with 28.68% click share, closely followed by others at 25.6%. Storageking.com.au holds 24.84%, while Taxibox.com.au captures 5.87%.

Market Exposure

Share of Spend for the top 10 AUS Logistics Warehousing & Storage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date nationalstorage.com.au storageking.com.au taxibox.com.au supereasystorage.com.au kentremovalsstorage.com.au hollowaystorage.com.au storageplus.com.au publicselfstorage.com.au storelocal.com.au rentaspace.com.au
2025/04/01 17.92% 22.4% 6.94% 5.53% 4.34% 2.66% 1.82% 4.22% 2.01% 1.48%
2025/04/02 15.95% 22.4% 7.75% 5.83% 3.64% 1.66% 2.77% 4.76% 1.37% 1.1%
2025/04/03 16.77% 23.21% 9.57% 5.44% 3.39% 2.99% 2.75% 4.16% 2.79% 2.04%
2025/04/04 20% 23.34% 7.71% 7.27% 5.1% 2.17% 2.27% 2.13% 2.25% 1.61%
2025/04/05 15.99% 22.28% 9.9% 7.53% 2.65% 3.45% 3.36% 5.12% 2.2% 1.7%
2025/04/06 14.12% 23.81% 10.85% 6.06% 3.09% 3.21% 4.4% 3.88% 2.39% 1.58%
2025/04/07 14.99% 20.85% 10.02% 6.51% 5.36% 2.73% 3.66% 2.45% 2.19% 2.15%
2025/04/08 17.66% 20.81% 7.4% 6.46% 5.64% 1.95% 2.48% 4.72% 3.27% 1.89%
2025/04/09 18.2% 23.05% 7.39% 7.1% 6.4% 2.1% 3.71% 3.15% 1.27% 1.43%
2025/04/10 15.93% 24.2% 7.2% 6.63% 6.25% 4.04% 4.88% 1.31% 0.79% 1.2%
2025/04/11 16.12% 22.81% 7.37% 6.64% 4.61% 3.54% 3.55% 4.14% 1.45% 1.76%
2025/04/12 16.66% 22.44% 7.43% 6.11% 2.54% 3.41% 5.96% 3.07% 1.48% 1.04%
2025/04/13 15.91% 23.04% 7.31% 7.84% 2.34% 5.02% 5.77% 3.19% 2.91% 2.02%
2025/04/14 17.24% 22.88% 4.37% 4.98% 3.94% 4.38% 2.84% 3.83% 2.4% 1.51%
2025/04/15 19.22% 21.14% 4.58% 6.7% 4.84% 2.76% 3.51% 2.29% 2.94% 1.35%
2025/04/16 17.52% 24.69% 5.72% 7.57% 3.95% 2.7% 4.25% 2.27% 2.28% 1.86%
2025/04/17 13.63% 23.69% 8.62% 7.47% 4.39% 2.73% 4.39% 3.41% 3.89% 1.01%
2025/04/18 21.9% 30.86% 8.63% 3.41% 1.38% 0.64% 0.5% 4.24% 3.32% 0.45%
2025/04/19 15.49% 23.11% 8.4% 6.63% 4.74% 3.19% 5.01% 3.22% 3.48% 2.32%
2025/04/20 13.33% 24.54% 7.62% 6.7% 3.75% 2.57% 5.69% 0.52% 3.61% 2.72%
2025/04/21 15.34% 25.1% 8.33% 5.9% 3.44% 3.11% 2.86% 2.33% 3.39% 3.51%
2025/04/22 19.44% 19.36% 8.44% 6.78% 6.34% 2.81% 1.91% 1.04% 2.75% 2.01%
2025/04/23 16.13% 21.94% 5.26% 8.53% 6.36% 2.31% 3.01% 2.29% 2.32% 3.28%
2025/04/24 14.73% 21.03% 8.4% 7.54% 4.89% 3.88% 3.21% 2.23% 2.25% 2.49%
2025/04/25 14.76% 22.5% 5.21% 8.81% 3.85% 3.72% 4.42% 1.72% 2.2% 1.92%
2025/04/26 13.94% 23.97% 7.16% 10.66% 2.2% 3.29% 2.9% 2.16% 2.93% 2.48%
2025/04/27 16.41% 25.13% 8.42% 5.91% 2.89% 3.37% 2.79% 0.29% 2.93% 1.74%
2025/04/28 20.04% 22.51% 8.34% 4.91% 5.83% 2.27% 1.72% 1.76% 1.16% 0.91%
2025/04/29 20.58% 16.64% 7.17% 6.17% 4.61% 2.55% 1.57% 3.82% 1.64% 1.72%
2025/04/30 17.09% 13.56% 8.12% 8.08% 6.69% 3.18% 2.72% 1.99% 1.59% 0.94%

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April saw dynamic shifts in PPC spend share. Storage King led with peaks mid-month, while National Storage fluctuated, ending strong. Taxibox and Super Easy Storage showed consistent mid-range performance. Holloway Storage and Storage Plus had modest shares, with Public Self Storage and Store Local trailing. Rent a Space remained steady, closing the month with a slight dip.

Market Exposure

Competitor Count for AUS Logistics Warehousing & Storage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/04/01 399
2025/04/02 374
2025/04/03 379
2025/04/04 378
2025/04/05 363
2025/04/06 379
2025/04/07 374
2025/04/08 396
2025/04/09 370
2025/04/10 352
2025/04/11 361
2025/04/12 352
2025/04/13 348
2025/04/14 385
2025/04/15 373
2025/04/16 359
2025/04/17 340
2025/04/18 349
2025/04/19 391
2025/04/20 365
2025/04/21 363
2025/04/22 362
2025/04/23 369
2025/04/24 378
2025/04/25 379
2025/04/26 356
2025/04/27 386
2025/04/28 377
2025/04/29 384
2025/04/30 387

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April began with 399 advertisers, fluctuating throughout the month. Mid-month saw a dip to 340, but it rebounded, ending at 387.

Campaign Efficiency

Market Loss & Market Gains for AUS Logistics Warehousing & Storage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
snappackagingsupplies.com.au 1.04%
smartbox.com.au 0.5%
supereasystorage.com.au 0.44%
globalselfstorage.com.au 0.44%
storelocal.com.au 0.4%
megaboxstorage.com.au -0.27%
storageking.com.au -0.43%
signet.net.au -0.43%
publicselfstorage.com.au -0.65%
nationalstorage.com.au -3.3%

Copyright © Adthena. All rights reserved.

Snappackagingsupplies.com.au surged with a 1.04% click share increase, while nationalstorage.com.au faced a 3.3% decline.

Campaign Efficiency

AUS Logistics Warehousing & Storage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date nationalstorage.com.au storageking.com.au supereasystorage.com.au kentremovalsstorage.com.au taxibox.com.au hollowaystorage.com.au storageplus.com.au amazon.com.au storelocal.com.au publicselfstorage.com.au
2025/04/01 18.83% 16.42% 5.92% 4.3% 6.48% 2.6% 1.86% 1.8% 2.25% 3.95%
2025/04/02 19.97% 17.23% 5.86% 3.69% 5.95% 1.53% 2.3% 1.68% 1.39% 3.62%
2025/04/03 22.84% 17.05% 4.88% 3.19% 7.37% 2.59% 2.63% 1.24% 2.78% 2.78%
2025/04/04 22.42% 17.4% 7.51% 5.71% 6.11% 2.05% 2.69% 1.39% 2.26% 1.42%
2025/04/05 20.11% 16.04% 7.2% 2.48% 7.02% 3.51% 3.06% 2.99% 1.99% 3.9%
2025/04/06 16.88% 17.39% 5.9% 3% 8.94% 3.44% 4.54% 2.7% 2.22% 2.64%
2025/04/07 16.75% 14.9% 6.14% 5.23% 8.86% 2.93% 3.11% 2.72% 2.14% 1.63%
2025/04/08 19.21% 13.96% 5.85% 5.63% 6.4% 1.98% 2.44% 1.12% 3.1% 3.91%
2025/04/09 20.91% 17.62% 6.83% 6.6% 5.82% 1.87% 3.81% 1.23% 1.15% 2.28%
2025/04/10 19.88% 18.21% 6.22% 6.74% 5.47% 4.04% 3.89% 1.09% 0.63% 0.77%
2025/04/11 19.64% 17.63% 6.64% 4.62% 6.58% 3.16% 3.56% 0.87% 1.35% 2.54%
2025/04/12 20.97% 16.08% 5.3% 2.2% 6.98% 3.15% 5.14% 2.4% 1.15% 2.6%
2025/04/13 19.02% 17.17% 7.29% 2.25% 5.75% 5.39% 4.58% 1.76% 3.17% 2.56%
2025/04/14 19.17% 15.54% 4.18% 3.54% 3.35% 4.13% 2.32% 2.94% 2.14% 3.21%
2025/04/15 21.84% 14.81% 6.05% 4.51% 3.19% 2.7% 3.08% 2.26% 2.6% 1.53%
2025/04/16 19.28% 17.65% 6.89% 3.59% 4.49% 2.58% 3.18% 1.15% 1.96% 1.53%
2025/04/17 13.75% 17.61% 6.93% 4.27% 7.43% 2.68% 3.54% 1% 4.67% 2.38%
2025/04/18 23.04% 22.06% 3.34% 1.4% 6.73% 0.55% 0.45% 0.82% 3.25% 3.3%
2025/04/19 14.99% 17.36% 6.5% 4.69% 7.46% 3% 5.14% 1.61% 3.39% 2.28%
2025/04/20 14.81% 19.1% 7.18% 3.85% 6.09% 2.52% 6.04% 2.18% 3.42% 0.41%
2025/04/21 15.93% 18.72% 5.33% 3.52% 6.57% 2.82% 2.15% 2.39% 3.74% 1.5%
2025/04/22 18.97% 13.47% 5.75% 6.09% 6.77% 2.85% 1.6% 2.15% 3.01% 0.78%
2025/04/23 15.48% 17.02% 8.26% 6.48% 4.16% 2.35% 3% 1.01% 2.83% 1.5%
2025/04/24 14.8% 15.37% 7.09% 4.83% 6.27% 3.23% 2.69% 1.82% 2.54% 1.44%
2025/04/25 15.63% 16.44% 8.12% 3.78% 4.58% 3.5% 3.89% 1.06% 2.23% 1.02%
2025/04/26 13.5% 17.06% 9.58% 1.99% 6.59% 3.15% 2.5% 1.66% 3.41% 1.05%
2025/04/27 14.94% 19.68% 5.82% 2.88% 7.49% 3.14% 2.79% 2.02% 2.77% 0.22%
2025/04/28 18.07% 17.58% 5.18% 6.59% 6.84% 2.24% 1.59% 1.91% 1.22% 1.12%
2025/04/29 18.02% 12.37% 5.29% 4.72% 5.85% 2.26% 1.19% 1.62% 1.43% 3.24%
2025/04/30 15.35% 9.79% 7.18% 6.89% 6.47% 2.44% 2.39% 1.75% 1.57% 1.36%

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April saw dynamic shifts in PPC impressions. National Storage led with fluctuating shares, peaking mid-month. Storage King and Super Easy Storage followed, showing varied trends. By month’s end, National Storage maintained dominance, despite volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Logistics Warehousing & Storage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Kent Rent a Storage Unit | Unbeatable Value Storage https://www.kentremovalsstorage.com.au

    Whether you prefer mobile self-pack or traditional storage, we have the perfect solution. We've helped thousands of Aussies store...

  2. 2
    $99pm for the first 3 months* https://www.megaboxstorage.com.au › special-offer

    We Deliver, Pack & Store — Free Pick Up & Delivery at Your Home Or Office. Book a MegaBox With Us Now! *T&Cs apply.

  3. 3
    Storage King https://www.storageking.com.au

    The Kings Of Storage — Search for storage near you, book a unit & enjoy secure storage with convenient access. The kings...

  4. 4
    Storageking https://info.supereasystorage.com.au › sydney › storage

    60% Cheaper Than Self Storage — Self Storage Made Super Easy. 60% Cheaper Than Traditional Self Storage. One Month Free!*

  5. 5
    We Conveniently Come To You https://www.taxibox.com.au

    We Deliver, You Pack, We Store — Take the stress out of storage by getting it delivered to you, not the other way round!

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In the competitive landscape of storage solutions, Kent Removals stands out with its versatile offerings, while MegaBox entices with a $99 introductory offer. Storage King emphasizes convenience and security, Super Easy Storage highlights cost-effectiveness, and Taxibox focuses on stress-free delivery.

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