UK Media & Entertainment Movies & Music - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
strangerthingsonstage.com	22.03
londontheatre.co.uk	11.71
paramountplus.com	10.33
apple.com	9.87
amazon.co.uk	7.8
ticketmaster.co.uk	7.63
atgtickets.com	4.99
londontheatredirect.com	2.77
musicnotes.com	2.25
viagogo.co.uk	2.2
others	18.42

In the competitive landscape of Google’s PPC, “strangerthingsonstage.com” leads with 22.03% click share, followed by “others” at 18.42%. “Londontheatre.co.uk” and “paramountplus.com” trail closely, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	strangerthingsonstage.com	londontheatre.co.uk	apple.com	paramountplus.com	viagogo.co.uk	amazon.co.uk	ticketmaster.co.uk	londontheatredirect.com	atgtickets.com	backtothefuturemusical.com
2025/05/01	22.6%	10.96%	8.45%	6.92%	1.85%	6.49%	9.99%	6.01%	7.21%	3.04%
2025/05/02	25.86%	11.25%	8.83%	6.12%	1.84%	6.96%	8.89%	5.21%	7.36%	2.63%
2025/05/03	20.91%	10.82%	6.24%	5.03%	2.14%	8.22%	15.88%	4.48%	7.49%	2.1%
2025/05/04	19.41%	13.96%	7.06%	5.84%	1.76%	7.17%	15.13%	3.65%	8.98%	1.54%
2025/05/05	24.62%	10.51%	7.04%	5.66%	1.48%	11.71%	10.31%	3.32%	9.05%	0.2%
2025/05/06	25.07%	13.26%	7.29%	5.61%	1.89%	5.21%	13.55%	2.73%	8.9%	1.68%
2025/05/07	28.71%	10.27%	7.68%	5.82%	2.68%	7.86%	11.6%	2.22%	9.88%	3.29%
2025/05/08	31.69%	6.15%	8.9%	6.65%	3.42%	4.57%	15.63%	1.06%	9.07%	2.3%
2025/05/09	30.53%	8.45%	8.55%	8.16%	3.64%	9.04%	7.38%	2.26%	4.15%	3.51%
2025/05/10	25.16%	12.46%	7.28%	6.64%	2.87%	6.74%	14.74%	1.86%	10.1%	0.15%
2025/05/11	29.77%	10.93%	7.18%	6.45%	2.78%	4.15%	12.1%	1.41%	8.7%	3.69%
2025/05/12	28.29%	15.8%	10.12%	7.27%	3.17%	4.39%	13.32%	1.28%	5.83%	0.15%
2025/05/13	25.2%	11.88%	8.03%	5.9%	3.11%	6.96%	15.07%	2.67%	7.32%	2.19%
2025/05/14	27.68%	16.24%	8.34%	7.1%	3.28%	6.93%	11.47%	1.55%	4.29%	2.75%
2025/05/15	19.75%	14.38%	7.37%	5.55%	3.21%	4.26%	15.73%	3.64%	7.74%	2.16%
2025/05/16	21.55%	15.54%	7.66%	5.24%	2.99%	5.44%	16.71%	1.26%	6.04%	2.18%
2025/05/17	30.55%	12.98%	7.21%	6.02%	3.98%	3.43%	11.48%	1.85%	7.98%	1.56%
2025/05/18	24.8%	14.65%	7.06%	5.49%	3.63%	3.51%	13.04%	2.77%	5.66%	3.39%
2025/05/19	17.16%	25.84%	7.06%	5.6%	3.74%	4.82%	8.66%	2.98%	10.26%	2.13%
2025/05/20	24.23%	16.91%	6.08%	5.18%	3.63%	4.81%	11.25%	3.22%	9.26%	3.18%
2025/05/21	25.12%	22.82%	6.02%	5.5%	2.87%	2.3%	6.56%	3.19%	10.7%	2.72%
2025/05/22	20.72%	20.97%	6.07%	5.8%	3.37%	1.95%	8.48%	5.21%	9%	3.25%
2025/05/23	26.78%	20.04%	5.4%	4.64%	2.54%	1.79%	9.29%	3.24%	9.62%	3.24%
2025/05/24	9.81%	16.74%	10.94%	8.97%	6.51%	4.12%	8.25%	4.18%	6.5%	0.28%
2025/05/25	13.78%	15.68%	9.63%	8.61%	5.56%	6.81%	7.18%	2.79%	6.56%	0.42%
2025/05/26	17.5%	17.26%	11.44%	10.24%	5.54%	4.33%	5.32%	2.88%	3.81%	0.39%
2025/05/27	14.81%	16.48%	11.28%	9.94%	5.64%	3.95%	7.6%	5.18%	3.7%	0.42%
2025/05/28	11.4%	19.1%	11.24%	9%	6.31%	3.42%	7.67%	4.63%	3.81%	0.43%
2025/05/29	12.49%	16.59%	10.75%	8.31%	7.68%	6.2%	7.14%	3.97%	5%	0.23%
2025/05/30	14.39%	17.44%	10.58%	8.94%	5.39%	4.39%	8.31%	3.22%	1.85%	0.28%
2025/05/31	17.69%	17.36%	11.56%	8.95%	5.28%	4.26%	4.21%	4.04%	3.62%	0.15%

In May 2025, “strangerthingsonstage.com” led PPC spend, peaking at 31.69% on May 8. “londontheatre.co.uk” saw a surge mid-month, reaching 25.84% on May 19. “apple.com” maintained steady growth, ending at 11.56%. “paramountplus.com” and “viagogo.co.uk” showed consistent increases, while “amazon.co.uk” fluctuated. “ticketmaster.co.uk” peaked early, then declined. “londontheatredirect.com” and “atgtickets.com” had modest gains. “backtothefuturemusical.com” remained low, ending at 0.15%.

Market Exposure

Competitor Count for UK Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	114
2025/05/02	119
2025/05/03	113
2025/05/04	111
2025/05/05	117
2025/05/06	113
2025/05/07	125
2025/05/08	112
2025/05/09	122
2025/05/10	119
2025/05/11	124
2025/05/12	125
2025/05/13	118
2025/05/14	118
2025/05/15	124
2025/05/16	125
2025/05/17	122
2025/05/18	112
2025/05/19	116
2025/05/20	114
2025/05/21	111
2025/05/22	107
2025/05/23	105
2025/05/24	103
2025/05/25	111
2025/05/26	110
2025/05/27	106
2025/05/28	106
2025/05/29	103
2025/05/30	108
2025/05/31	111

May began with 114 advertisers, peaking at 125 mid-month. A decline followed, ending with 111 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
londontheatre.co.uk	5.19%
tango.me	2.57%
paramountplus.com	1.04%
londontheatredirect.com	1.01%
apple.com	0.89%
harrypottertheplay.com	-0.59%
atgtickets.com	-0.76%
amazon.co.uk	-2.89%
ticketmaster.co.uk	-3.56%
strangerthingsonstage.com	-7.77%

In the past month, londontheatre.co.uk surged by 5.19%, while strangerthingsonstage.com plummeted by 7.77%. Tango.me rose 2.57%, contrasting ticketmaster.co.uk’s 3.56% drop.

Campaign Efficiency

UK Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	londontheatre.co.uk	strangerthingsonstage.com	londontheatredirect.com	amazon.co.uk	apple.com	viagogo.co.uk	paramountplus.com	ticketmaster.co.uk	atgtickets.com	backtothefuturemusical.com
2025/05/01	10.19%	17.71%	7.67%	11.94%	3.92%	2.63%	3.84%	16.17%	8.9%	1.72%
2025/05/02	10.06%	19.38%	7.64%	14.32%	3.96%	2.23%	4.16%	12.56%	9.76%	1.86%
2025/05/03	9.54%	15.89%	6.3%	14.19%	3.32%	2.08%	3.23%	18.61%	8.77%	1.49%
2025/05/04	12.68%	14.68%	5.45%	12.28%	3.66%	1.87%	3.68%	18.05%	10.02%	1.1%
2025/05/05	9.61%	17.79%	4.27%	19.2%	3.55%	1.58%	3.42%	12.84%	10.08%	0.2%
2025/05/06	12.63%	19.65%	3.71%	10.91%	4.07%	2.04%	3.78%	16.74%	10.29%	1.35%
2025/05/07	9.65%	21.46%	3.74%	14.36%	4.02%	2.62%	3.7%	13.68%	11.72%	2.21%
2025/05/08	5.58%	25.56%	1.93%	9.14%	4.88%	3.45%	4.48%	18.05%	11.13%	1.63%
2025/05/09	7.88%	23.92%	3.25%	14.64%	4.59%	3.58%	5.37%	9.39%	5.12%	2.74%
2025/05/10	12.06%	19.28%	3.33%	11.18%	3.66%	2.46%	4.16%	18.92%	11.51%	0.08%
2025/05/11	9.76%	23.44%	2.08%	9.02%	3.69%	2.85%	4.11%	14.47%	10.29%	2.62%
2025/05/12	14.27%	22.15%	1.78%	8.85%	5.29%	3.14%	4.62%	16.87%	7.34%	0.09%
2025/05/13	10.68%	19.08%	4.03%	11.75%	4.06%	3.32%	3.65%	18.26%	8.13%	1.41%
2025/05/14	14.19%	21.2%	2.58%	12.81%	4.37%	3.87%	4.56%	14.54%	5.29%	1.99%
2025/05/15	12.97%	15.25%	5.08%	6.78%	3.71%	2.89%	3.37%	17.76%	8.91%	1.37%
2025/05/16	14.68%	17.69%	2.1%	9.52%	4.07%	2.87%	3.41%	19.3%	6.91%	1.47%
2025/05/17	15.38%	24.89%	2.8%	5.86%	3.94%	3.7%	4%	13.51%	10.02%	1.26%
2025/05/18	13.62%	19.4%	4.41%	6.39%	3.78%	3.61%	3.56%	16.66%	7.22%	2.45%
2025/05/19	24.69%	13.61%	3.49%	10.26%	3.89%	3.96%	3.62%	9%	11.75%	1.64%
2025/05/20	16.61%	19.1%	4.83%	8.39%	3.29%	4.03%	3.41%	12.72%	10.9%	2.34%
2025/05/21	23.54%	19.9%	4.76%	3.77%	3.33%	2.73%	3.7%	9.35%	12.93%	2.16%
2025/05/22	20.86%	16.24%	7.2%	3.28%	3.22%	3.58%	3.69%	10.16%	10.29%	2.81%
2025/05/23	20.2%	19.8%	5.23%	2.99%	2.75%	2.71%	2.88%	11.63%	11.47%	2.12%
2025/05/24	15.83%	7.6%	6.97%	7.15%	6.06%	6.03%	6.07%	10.72%	5.96%	0.22%
2025/05/25	14.78%	10.55%	5.09%	10.24%	5.42%	5.26%	5.79%	9.47%	6.06%	0.44%
2025/05/26	17.22%	13.29%	4.23%	7.81%	6.53%	5.72%	7.08%	6.49%	3.66%	0.36%
2025/05/27	15.81%	10.82%	8.72%	6.6%	5.97%	5.52%	6.41%	10.7%	3.23%	0.55%
2025/05/28	18.75%	7.87%	8.2%	6.9%	6.06%	6.01%	5.78%	9.98%	3.37%	0.4%
2025/05/29	17.02%	9.27%	7.28%	9.85%	6.03%	7.12%	5.54%	9.49%	4.68%	0.16%
2025/05/30	15.27%	10.09%	4.19%	8.41%	5.48%	5.4%	5.52%	9.78%	1.67%	0.25%
2025/05/31	17.42%	13.19%	7.48%	6.99%	6.49%	6.12%	6.07%	5.4%	3.36%	0.09%

In May 2025, “strangerthingsonstage.com” led with a peak impression share of 25.56% on May 8. “londontheatre.co.uk” surged to 24.69% on May 19. “ticketmaster.co.uk” and “amazon.co.uk” showed fluctuating trends, while “backtothefuturemusical.com” remained low. The month concluded with “strangerthingsonstage.com” maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Apple Music https://music.apple.com
Unlimited Streaming — It's as easy as it sounds. Sign up today and start streaming. Terms apply. Play what you love & discover something new with 100 million songs...
2
Stranger Things | Live At Phoenix Theatre https://www.atgtickets.com › official › box-office
Book Your Tickets For Stranger Things From The Official Venue Box Office. Tickets From £20. Stranger Things: The First Shadow Live At The Phoenix Theatre...
3
Stranger Things Tickets https://www.londontheatre.co.uk › stranger-things › tickets
Book Official Theatre Tickets — This gripping new adventure will take you right back to the beginning of Stranger Things.
4
Stranger Things On Stage https://uk.strangerthingsonstage.com › stranger_things › first_shadow
The Official Box Office — Based on an original story by the Duffer Brothers, Jack Thorne and Kate...
5
Stranger Things Tickets https://www.ticketmaster.co.uk
Exclusive Prices — Don't Miss Stranger Things in London! Book Now For Exclusive Prices. Brought to Life by a...

In the realm of Google’s PPC, Apple Music and Stranger Things dominate. Apple Music entices with “Unlimited Streaming” and a vast library of 100 million songs. Meanwhile, Stranger Things captivates audiences with live performances, offering exclusive prices and official tickets through various platforms, creating a theatrical buzz.

Frequently Asked Questions

Why is the UK Media & Entertainment Movies & Music May 2025 Report useful and how should I use it?

Why is the UK Media & Entertainment Movies & Music May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Media & Entertainment Movies & Music May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Media & Entertainment Movies & Music May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Media & Entertainment Movies & Music May 2025 Report?

The UK Media & Entertainment Movies & Music May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Media & Entertainment Movies & Music May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Media & Entertainment Movies & Music May 2025 Report for?

The UK Media & Entertainment Movies & Music May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

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UK Media & Entertainment Movies & Music - PPC Market Share Analysis May 2025

Share of Clicks for top 10 UK Media & Entertainment Movies & Music brands

Share of Spend for the top 10 UK Media & Entertainment Movies & Music brands

Competitor Count for UK Media & Entertainment Movies & Music

Market Loss & Market Gains for UK Media & Entertainment Movies & Music

UK Media & Entertainment Movies & Music Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music

Frequently Asked Questions

Why is the UK Media & Entertainment Movies & Music May 2025 Report useful and how should I use it?

Why is the UK Media & Entertainment Movies & Music May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Media & Entertainment Movies & Music May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Media & Entertainment Movies & Music May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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