Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 18.9834789014 |
| 81.0165210986 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 41 |
| 59 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| paramountplus.com | 15.48 |
| apple.com | 12.72 |
| londontheatre.co.uk | 7.11 |
| amazon.co.uk | 6.9 |
| abbavoyage.com | 6.31 |
| strangerthingsonstage.com | 6.24 |
| londontheatredirect.com | 5.31 |
| harrypottertheplay.com | 4.49 |
| virginexperiencedays.co.uk | 3.77 |
| nowtv.com | 3.03 |
| others | 28.64 |
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In the vibrant world of Google PPC, paramountplus.com leads with 15.48% click share, closely followed by apple.com at 12.72%. Meanwhile, ‘others’ collectively hold a significant 28.64%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | apple.com | nowtv.com | londontheatredirect.com | paramountplus.com | amazon.co.uk | harrypottertheplay.com | virginexperiencedays.co.uk | strangerthingsonstage.com | londontheatre.co.uk | abbavoyage.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 15.53% | 7.38% | 6.65% | 8.9% | 4.98% | 6.34% | 0.37% | 3.68% | 14.86% | 2.57% |
| 2026/03/02 | 16.44% | 4.44% | 3.48% | 4.67% | 7.58% | 5.9% | 0.85% | 1.98% | 16.1% | 3.52% |
| 2026/03/03 | 16.59% | 6.19% | 7.05% | 4.84% | 6.7% | 2.65% | 0.29% | 2.57% | 10.46% | 3.62% |
| 2026/03/04 | 14.97% | 5.79% | 4.52% | 6.57% | 6.86% | 1.55% | 0.31% | 2.84% | 12.46% | 3.15% |
| 2026/03/05 | 17.5% | 8.6% | 5.92% | 3.63% | 8.59% | 1.84% | 0.54% | 3.25% | 11.89% | 3.59% |
| 2026/03/06 | 15.88% | 8.48% | 6.3% | 2.54% | 6.13% | 1.55% | 2.12% | 3.38% | 7.76% | 4.1% |
| 2026/03/07 | 11.4% | 5.56% | 5.17% | 5.63% | 6.51% | 1.79% | 3.65% | 24.15% | 4.71% | 1.26% |
| 2026/03/08 | 14.88% | 7.07% | 5.74% | 5.96% | 8.64% | 2.84% | 2.11% | 3.39% | 6.86% | 3.45% |
| 2026/03/09 | 14.83% | 6.89% | 8.36% | 5.72% | 6% | 4.83% | 4.02% | 2.28% | 8.51% | 3.35% |
| 2026/03/10 | 12.08% | 4.24% | 5.98% | 6.8% | 9.74% | 2.12% | 10.14% | 2.49% | 9.14% | 4.09% |
| 2026/03/11 | 17.16% | 5.63% | 6.12% | 4.68% | 8.17% | 4.03% | 9.5% | 3.1% | 7.12% | 4.17% |
| 2026/03/12 | 13.61% | 6.29% | 7.4% | 6.25% | 6.45% | 1.94% | 8.12% | 3.39% | 8.14% | 3.17% |
| 2026/03/13 | 12.55% | 7.75% | 5.89% | 5.7% | 7.26% | 2.2% | 4.35% | 1.76% | 7.15% | 1.7% |
| 2026/03/14 | 13.7% | 6.55% | 7.27% | 7.35% | 7.86% | 3.01% | 8.3% | 3.61% | 8.46% | 2.99% |
| 2026/03/15 | 11.87% | 5.76% | 5.95% | 6.08% | 9.6% | 2% | 9.55% | 2.28% | 7.8% | 2.52% |
| 2026/03/16 | 13.3% | 6.9% | 6.32% | 5.99% | 9.29% | 4.78% | 4.32% | 3.82% | 9.27% | 3.39% |
| 2026/03/17 | 12.42% | 6.03% | 7.32% | 7.69% | 8.8% | 2.78% | 3.33% | 2.85% | 6.67% | 4.1% |
| 2026/03/18 | 13.85% | 5.25% | 7.99% | 6.62% | 7.79% | 3.45% | 3.94% | 2.68% | 7.43% | 4% |
| 2026/03/19 | 17.2% | 8.24% | 4.84% | 9.14% | 6.75% | 5.07% | 7.08% | 3.59% | 5.6% | 2.13% |
| 2026/03/20 | 14.65% | 8.39% | 7.51% | 7.13% | 5.01% | 3.37% | 8.49% | 3.47% | 7.36% | 3.54% |
| 2026/03/21 | 16.32% | 9.26% | 7.57% | 8.91% | 5.72% | 4.8% | 5.31% | 3.63% | 3.33% | 3.04% |
| 2026/03/22 | 17.6% | 8.94% | 8.22% | 9.15% | 7.68% | 4.52% | 0.14% | 3.32% | 4.84% | 3.96% |
| 2026/03/23 | 13.82% | 8.12% | 5.28% | 10.62% | 7.91% | 3.83% | 2.03% | 3.32% | 6.93% | 3.8% |
| 2026/03/24 | 11.84% | 5.75% | 6.98% | 7.33% | 8.39% | 2.65% | 3.17% | 2.71% | 6.36% | 3.91% |
| 2026/03/25 | 12.57% | 7.79% | 8.06% | 11.28% | 5.64% | 3.26% | 0.2% | 2.91% | 6.89% | 4.9% |
| 2026/03/26 | 12.52% | 8.03% | 8.28% | 9.53% | 5.11% | 3.65% | 2.55% | 3.55% | 5.12% | 4.15% |
| 2026/03/27 | 16.13% | 8.95% | 7.8% | 8.54% | 9.66% | 4.15% | 0.62% | 2.41% | 4.68% | 3.45% |
| 2026/03/28 | 10.69% | 11.42% | 8.92% | 6.13% | 4.99% | 3.23% | 7.2% | 2.59% | 5.57% | 3.75% |
| 2026/03/29 | 12.71% | 9.83% | 10.67% | 7.51% | 7.19% | 3% | 6.1% | 2.3% | 3.85% | 4.66% |
| 2026/03/30 | 11.78% | 9.66% | 9.14% | 6.78% | 6.57% | 5.96% | 7.73% | 2.26% | 2.7% | 3.6% |
| 2026/03/31 | 15.1% | 10.65% | 10.36% | 6.82% | 6.39% | 5.11% | 4.91% | 3.1% | 1.49% | 1.4% |
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In March 2026, Apple led PPC spend, peaking at 17.6% on March 22. NowTV surged late, reaching 11.42% on March 28. Virgin Experience Days spiked mid-month, hitting 10.14% on March 10.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 111 |
| 2026/03/02 | 123 |
| 2026/03/03 | 115 |
| 2026/03/04 | 116 |
| 2026/03/05 | 124 |
| 2026/03/06 | 119 |
| 2026/03/07 | 127 |
| 2026/03/08 | 115 |
| 2026/03/09 | 119 |
| 2026/03/10 | 120 |
| 2026/03/11 | 118 |
| 2026/03/12 | 121 |
| 2026/03/13 | 122 |
| 2026/03/14 | 120 |
| 2026/03/15 | 121 |
| 2026/03/16 | 116 |
| 2026/03/17 | 119 |
| 2026/03/18 | 117 |
| 2026/03/19 | 107 |
| 2026/03/20 | 114 |
| 2026/03/21 | 115 |
| 2026/03/22 | 114 |
| 2026/03/23 | 112 |
| 2026/03/24 | 119 |
| 2026/03/25 | 103 |
| 2026/03/26 | 106 |
| 2026/03/27 | 103 |
| 2026/03/28 | 103 |
| 2026/03/29 | 97 |
| 2026/03/30 | 106 |
| 2026/03/31 | 101 |
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March began with 111 advertisers, peaking at 127 on March 7. A decline followed, ending the month at 101.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Paramountplus.com surged by 3.72%, while londontheatre.co.uk dropped by 3.12%. Harrypottertheplay.com gained 1.63%, contrasting with strangerthingsonstage.com’s 1.59% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | londontheatredirect.com | nowtv.com | paramountplus.com | apple.com | amazon.co.uk | virginexperiencedays.co.uk | ticketmaster.co.uk | strangerthingsonstage.com | londontheatre.co.uk | abbavoyage.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 9.67% | 2.65% | 11.13% | 8.12% | 5.59% | 0.57% | 1.48% | 4.32% | 15.91% | 2.28% |
| 2026/03/02 | 4.91% | 1.56% | 5.76% | 7.96% | 9.42% | 1.15% | 3.42% | 2.31% | 18% | 2.98% |
| 2026/03/03 | 11.41% | 2.35% | 5.97% | 8.31% | 8.03% | 0.46% | 1.83% | 2.77% | 13.51% | 3.15% |
| 2026/03/04 | 6.31% | 2.04% | 9.21% | 7.74% | 9.56% | 0.48% | 2.85% | 3.06% | 14.42% | 2.73% |
| 2026/03/05 | 8.92% | 2.98% | 4.9% | 9.03% | 10.64% | 0.89% | 2.59% | 3.83% | 14.27% | 3.15% |
| 2026/03/06 | 11.31% | 3.37% | 3.37% | 9.02% | 7.8% | 2.78% | 1.56% | 4.15% | 8.84% | 3.79% |
| 2026/03/07 | 7.87% | 1.76% | 7.06% | 5.37% | 6.84% | 4.01% | 2.69% | 31.07% | 3.94% | 1.01% |
| 2026/03/08 | 9.41% | 2.61% | 8.47% | 8.04% | 10.19% | 2.61% | 3.22% | 3.93% | 6.25% | 3.24% |
| 2026/03/09 | 14.02% | 2.42% | 8% | 7.39% | 6.98% | 4.89% | 3.12% | 2.43% | 11.1% | 2.95% |
| 2026/03/10 | 9.89% | 1.62% | 9.35% | 5.84% | 11.11% | 13.32% | 2.69% | 2.82% | 9.82% | 3.46% |
| 2026/03/11 | 10.03% | 2.69% | 6.47% | 8.88% | 9.04% | 11.3% | 2.1% | 3.42% | 8.04% | 3.64% |
| 2026/03/12 | 12.02% | 2.1% | 8.55% | 6.99% | 7.03% | 10.46% | 2.8% | 4.06% | 8.47% | 2.75% |
| 2026/03/13 | 9.78% | 3.56% | 7.26% | 6.43% | 9.44% | 6.51% | 3.56% | 1.97% | 8.83% | 1.62% |
| 2026/03/14 | 11.66% | 2.11% | 9.2% | 7.23% | 9.57% | 10.79% | 3.23% | 4.09% | 8.86% | 2.52% |
| 2026/03/15 | 9.86% | 2.17% | 7.7% | 6% | 11.18% | 12.23% | 4.16% | 2.35% | 7.21% | 2.16% |
| 2026/03/16 | 10.28% | 2.47% | 8.66% | 7.22% | 11.79% | 6.18% | 2.79% | 4.27% | 8.64% | 2.98% |
| 2026/03/17 | 12.31% | 2.12% | 9.52% | 6.2% | 11.63% | 3.92% | 2.21% | 2.97% | 8.4% | 3.41% |
| 2026/03/18 | 12.66% | 2.58% | 8.63% | 6.2% | 8.01% | 4.44% | 6.47% | 2.84% | 7.4% | 3.29% |
| 2026/03/19 | 8.88% | 3.31% | 12.55% | 9.34% | 7.86% | 8.7% | 1.89% | 4.16% | 7.12% | 1.99% |
| 2026/03/20 | 12.12% | 3.71% | 8.63% | 7.37% | 6.5% | 11.39% | 1.9% | 3.89% | 7.39% | 3.29% |
| 2026/03/21 | 13.1% | 4.33% | 11.36% | 8.72% | 5.98% | 7.72% | 3.92% | 4.44% | 3.34% | 2.76% |
| 2026/03/22 | 14.57% | 3.4% | 12.5% | 9.85% | 8.93% | 0.18% | 3.6% | 3.86% | 5.05% | 3.65% |
| 2026/03/23 | 8.91% | 2.84% | 12.6% | 7.16% | 10.41% | 2.46% | 1.79% | 3.89% | 8.09% | 3.72% |
| 2026/03/24 | 12.31% | 2.12% | 9.52% | 6.2% | 11.63% | 3.92% | 2.21% | 2.97% | 8.4% | 3.41% |
| 2026/03/25 | 14.05% | 3.23% | 13.54% | 6.39% | 5.54% | 0.29% | 4.55% | 3.17% | 7.78% | 4.98% |
| 2026/03/26 | 13.15% | 5.08% | 12.26% | 6.13% | 5.21% | 3.08% | 5.41% | 3.96% | 5.12% | 3.71% |
| 2026/03/27 | 12.73% | 5.9% | 11.11% | 8.16% | 11.11% | 1.04% | 3.36% | 2.61% | 4.05% | 3.52% |
| 2026/03/28 | 13.34% | 9.18% | 7.96% | 5.4% | 5.21% | 9.79% | 3.92% | 2.63% | 5.69% | 3.91% |
| 2026/03/29 | 15.85% | 8.11% | 9.32% | 6.48% | 7.31% | 8.58% | 2.45% | 2.51% | 4.4% | 4.54% |
| 2026/03/30 | 14.24% | 6.66% | 8.67% | 6.31% | 6.98% | 10.81% | 4.59% | 2.45% | 2.84% | 3.05% |
| 2026/03/31 | 15.48% | 9.87% | 8.35% | 7.93% | 6.11% | 5.48% | 4.93% | 3.29% | 1.67% | 1.53% |
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In March 2026, londontheatredirect.com saw fluctuating impressions, peaking at 15.85% on the 29th. Nowtv.com steadily rose, ending at 9.87%. Paramountplus.com maintained a strong presence, while apple.com and amazon.co.uk showed varied trends. Virginexperiencedays.co.uk spiked mid-month, and strangerthingsonstage.com had a notable peak on the 7th. Londontheatre.co.uk started strong but declined, and abbavoyage.com remained consistent.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Book ahead for the best availability, The dancefloor is waiting for you. A concert...
Unlimited Streaming — It's as easy as it sounds. Sign up today and start streaming. Terms apply. Apple Music now includes Apple Music Classical, an app dedicated to...
Now Playing. At the Novello Theatre. The ultimate feel-good show! Book Tickets Now.
Stream Brilliant Entertainment — Stream the latest shows, box sets and award winning series. Discover 300+ box sets on demand with an Entertainment Membership.
The Official Box Office — Stranger Things: The First Shadow live on stage in London. Tickets on-sale now. Taking theatrical storytelling and stagecraft to a whole new...
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In the vibrant world of Google PPC, top performers like ABBA Voyage and MAMMA MIA! captivate with nostalgia and live experiences. Apple Music and NOW entice with unlimited streaming and diverse entertainment. Stranger Things On Stage promises thrilling theatrical adventures.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Media & Entertainment Movies & Music March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Media & Entertainment Movies & Music March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Media & Entertainment Movies & Music March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The UK Media & Entertainment Movies & Music March 2026 Report aggregates data from across both device types and Google Shopping.
The UK Media & Entertainment Movies & Music March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.