UK Media & Entertainment Movies & Music - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
strangerthingsonstage.com 22.03
londontheatre.co.uk 11.71
paramountplus.com 10.33
apple.com 9.87
amazon.co.uk 7.8
ticketmaster.co.uk 7.63
atgtickets.com 4.99
londontheatredirect.com 2.77
musicnotes.com 2.25
viagogo.co.uk 2.2
others 18.42

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In the competitive landscape of Google’s PPC, “strangerthingsonstage.com” leads with 22.03% click share, followed by “others” at 18.42%. “Londontheatre.co.uk” and “paramountplus.com” trail closely, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date strangerthingsonstage.com londontheatre.co.uk apple.com paramountplus.com viagogo.co.uk amazon.co.uk ticketmaster.co.uk londontheatredirect.com atgtickets.com backtothefuturemusical.com
2025/05/01 22.6% 10.96% 8.45% 6.92% 1.85% 6.49% 9.99% 6.01% 7.21% 3.04%
2025/05/02 25.86% 11.25% 8.83% 6.12% 1.84% 6.96% 8.89% 5.21% 7.36% 2.63%
2025/05/03 20.91% 10.82% 6.24% 5.03% 2.14% 8.22% 15.88% 4.48% 7.49% 2.1%
2025/05/04 19.41% 13.96% 7.06% 5.84% 1.76% 7.17% 15.13% 3.65% 8.98% 1.54%
2025/05/05 24.62% 10.51% 7.04% 5.66% 1.48% 11.71% 10.31% 3.32% 9.05% 0.2%
2025/05/06 25.07% 13.26% 7.29% 5.61% 1.89% 5.21% 13.55% 2.73% 8.9% 1.68%
2025/05/07 28.71% 10.27% 7.68% 5.82% 2.68% 7.86% 11.6% 2.22% 9.88% 3.29%
2025/05/08 31.69% 6.15% 8.9% 6.65% 3.42% 4.57% 15.63% 1.06% 9.07% 2.3%
2025/05/09 30.53% 8.45% 8.55% 8.16% 3.64% 9.04% 7.38% 2.26% 4.15% 3.51%
2025/05/10 25.16% 12.46% 7.28% 6.64% 2.87% 6.74% 14.74% 1.86% 10.1% 0.15%
2025/05/11 29.77% 10.93% 7.18% 6.45% 2.78% 4.15% 12.1% 1.41% 8.7% 3.69%
2025/05/12 28.29% 15.8% 10.12% 7.27% 3.17% 4.39% 13.32% 1.28% 5.83% 0.15%
2025/05/13 25.2% 11.88% 8.03% 5.9% 3.11% 6.96% 15.07% 2.67% 7.32% 2.19%
2025/05/14 27.68% 16.24% 8.34% 7.1% 3.28% 6.93% 11.47% 1.55% 4.29% 2.75%
2025/05/15 19.75% 14.38% 7.37% 5.55% 3.21% 4.26% 15.73% 3.64% 7.74% 2.16%
2025/05/16 21.55% 15.54% 7.66% 5.24% 2.99% 5.44% 16.71% 1.26% 6.04% 2.18%
2025/05/17 30.55% 12.98% 7.21% 6.02% 3.98% 3.43% 11.48% 1.85% 7.98% 1.56%
2025/05/18 24.8% 14.65% 7.06% 5.49% 3.63% 3.51% 13.04% 2.77% 5.66% 3.39%
2025/05/19 17.16% 25.84% 7.06% 5.6% 3.74% 4.82% 8.66% 2.98% 10.26% 2.13%
2025/05/20 24.23% 16.91% 6.08% 5.18% 3.63% 4.81% 11.25% 3.22% 9.26% 3.18%
2025/05/21 25.12% 22.82% 6.02% 5.5% 2.87% 2.3% 6.56% 3.19% 10.7% 2.72%
2025/05/22 20.72% 20.97% 6.07% 5.8% 3.37% 1.95% 8.48% 5.21% 9% 3.25%
2025/05/23 26.78% 20.04% 5.4% 4.64% 2.54% 1.79% 9.29% 3.24% 9.62% 3.24%
2025/05/24 9.81% 16.74% 10.94% 8.97% 6.51% 4.12% 8.25% 4.18% 6.5% 0.28%
2025/05/25 13.78% 15.68% 9.63% 8.61% 5.56% 6.81% 7.18% 2.79% 6.56% 0.42%
2025/05/26 17.5% 17.26% 11.44% 10.24% 5.54% 4.33% 5.32% 2.88% 3.81% 0.39%
2025/05/27 14.81% 16.48% 11.28% 9.94% 5.64% 3.95% 7.6% 5.18% 3.7% 0.42%
2025/05/28 11.4% 19.1% 11.24% 9% 6.31% 3.42% 7.67% 4.63% 3.81% 0.43%
2025/05/29 12.49% 16.59% 10.75% 8.31% 7.68% 6.2% 7.14% 3.97% 5% 0.23%
2025/05/30 14.39% 17.44% 10.58% 8.94% 5.39% 4.39% 8.31% 3.22% 1.85% 0.28%
2025/05/31 17.69% 17.36% 11.56% 8.95% 5.28% 4.26% 4.21% 4.04% 3.62% 0.15%

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In May 2025, “strangerthingsonstage.com” led PPC spend, peaking at 31.69% on May 8. “londontheatre.co.uk” saw a surge mid-month, reaching 25.84% on May 19. “apple.com” maintained steady growth, ending at 11.56%. “paramountplus.com” and “viagogo.co.uk” showed consistent increases, while “amazon.co.uk” fluctuated. “ticketmaster.co.uk” peaked early, then declined. “londontheatredirect.com” and “atgtickets.com” had modest gains. “backtothefuturemusical.com” remained low, ending at 0.15%.

Market Exposure

Competitor Count for UK Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/05/01 114
2025/05/02 119
2025/05/03 113
2025/05/04 111
2025/05/05 117
2025/05/06 113
2025/05/07 125
2025/05/08 112
2025/05/09 122
2025/05/10 119
2025/05/11 124
2025/05/12 125
2025/05/13 118
2025/05/14 118
2025/05/15 124
2025/05/16 125
2025/05/17 122
2025/05/18 112
2025/05/19 116
2025/05/20 114
2025/05/21 111
2025/05/22 107
2025/05/23 105
2025/05/24 103
2025/05/25 111
2025/05/26 110
2025/05/27 106
2025/05/28 106
2025/05/29 103
2025/05/30 108
2025/05/31 111

Copyright © Adthena. All rights reserved.

May began with 114 advertisers, peaking at 125 mid-month. A decline followed, ending with 111 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
londontheatre.co.uk 5.19%
tango.me 2.57%
paramountplus.com 1.04%
londontheatredirect.com 1.01%
apple.com 0.89%
harrypottertheplay.com -0.59%
atgtickets.com -0.76%
amazon.co.uk -2.89%
ticketmaster.co.uk -3.56%
strangerthingsonstage.com -7.77%

Copyright © Adthena. All rights reserved.

In the past month, londontheatre.co.uk surged by 5.19%, while strangerthingsonstage.com plummeted by 7.77%. Tango.me rose 2.57%, contrasting ticketmaster.co.uk’s 3.56% drop.

Campaign Efficiency

UK Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date londontheatre.co.uk strangerthingsonstage.com londontheatredirect.com amazon.co.uk apple.com viagogo.co.uk paramountplus.com ticketmaster.co.uk atgtickets.com backtothefuturemusical.com
2025/05/01 10.19% 17.71% 7.67% 11.94% 3.92% 2.63% 3.84% 16.17% 8.9% 1.72%
2025/05/02 10.06% 19.38% 7.64% 14.32% 3.96% 2.23% 4.16% 12.56% 9.76% 1.86%
2025/05/03 9.54% 15.89% 6.3% 14.19% 3.32% 2.08% 3.23% 18.61% 8.77% 1.49%
2025/05/04 12.68% 14.68% 5.45% 12.28% 3.66% 1.87% 3.68% 18.05% 10.02% 1.1%
2025/05/05 9.61% 17.79% 4.27% 19.2% 3.55% 1.58% 3.42% 12.84% 10.08% 0.2%
2025/05/06 12.63% 19.65% 3.71% 10.91% 4.07% 2.04% 3.78% 16.74% 10.29% 1.35%
2025/05/07 9.65% 21.46% 3.74% 14.36% 4.02% 2.62% 3.7% 13.68% 11.72% 2.21%
2025/05/08 5.58% 25.56% 1.93% 9.14% 4.88% 3.45% 4.48% 18.05% 11.13% 1.63%
2025/05/09 7.88% 23.92% 3.25% 14.64% 4.59% 3.58% 5.37% 9.39% 5.12% 2.74%
2025/05/10 12.06% 19.28% 3.33% 11.18% 3.66% 2.46% 4.16% 18.92% 11.51% 0.08%
2025/05/11 9.76% 23.44% 2.08% 9.02% 3.69% 2.85% 4.11% 14.47% 10.29% 2.62%
2025/05/12 14.27% 22.15% 1.78% 8.85% 5.29% 3.14% 4.62% 16.87% 7.34% 0.09%
2025/05/13 10.68% 19.08% 4.03% 11.75% 4.06% 3.32% 3.65% 18.26% 8.13% 1.41%
2025/05/14 14.19% 21.2% 2.58% 12.81% 4.37% 3.87% 4.56% 14.54% 5.29% 1.99%
2025/05/15 12.97% 15.25% 5.08% 6.78% 3.71% 2.89% 3.37% 17.76% 8.91% 1.37%
2025/05/16 14.68% 17.69% 2.1% 9.52% 4.07% 2.87% 3.41% 19.3% 6.91% 1.47%
2025/05/17 15.38% 24.89% 2.8% 5.86% 3.94% 3.7% 4% 13.51% 10.02% 1.26%
2025/05/18 13.62% 19.4% 4.41% 6.39% 3.78% 3.61% 3.56% 16.66% 7.22% 2.45%
2025/05/19 24.69% 13.61% 3.49% 10.26% 3.89% 3.96% 3.62% 9% 11.75% 1.64%
2025/05/20 16.61% 19.1% 4.83% 8.39% 3.29% 4.03% 3.41% 12.72% 10.9% 2.34%
2025/05/21 23.54% 19.9% 4.76% 3.77% 3.33% 2.73% 3.7% 9.35% 12.93% 2.16%
2025/05/22 20.86% 16.24% 7.2% 3.28% 3.22% 3.58% 3.69% 10.16% 10.29% 2.81%
2025/05/23 20.2% 19.8% 5.23% 2.99% 2.75% 2.71% 2.88% 11.63% 11.47% 2.12%
2025/05/24 15.83% 7.6% 6.97% 7.15% 6.06% 6.03% 6.07% 10.72% 5.96% 0.22%
2025/05/25 14.78% 10.55% 5.09% 10.24% 5.42% 5.26% 5.79% 9.47% 6.06% 0.44%
2025/05/26 17.22% 13.29% 4.23% 7.81% 6.53% 5.72% 7.08% 6.49% 3.66% 0.36%
2025/05/27 15.81% 10.82% 8.72% 6.6% 5.97% 5.52% 6.41% 10.7% 3.23% 0.55%
2025/05/28 18.75% 7.87% 8.2% 6.9% 6.06% 6.01% 5.78% 9.98% 3.37% 0.4%
2025/05/29 17.02% 9.27% 7.28% 9.85% 6.03% 7.12% 5.54% 9.49% 4.68% 0.16%
2025/05/30 15.27% 10.09% 4.19% 8.41% 5.48% 5.4% 5.52% 9.78% 1.67% 0.25%
2025/05/31 17.42% 13.19% 7.48% 6.99% 6.49% 6.12% 6.07% 5.4% 3.36% 0.09%

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In May 2025, “strangerthingsonstage.com” led with a peak impression share of 25.56% on May 8. “londontheatre.co.uk” surged to 24.69% on May 19. “ticketmaster.co.uk” and “amazon.co.uk” showed fluctuating trends, while “backtothefuturemusical.com” remained low. The month concluded with “strangerthingsonstage.com” maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Apple Music https://music.apple.com

    Unlimited Streaming — It's as easy as it sounds. Sign up today and start streaming. Terms apply. Play what you love & discover something new with 100 million songs...

  2. 2
    Stranger Things | Live At Phoenix Theatre https://www.atgtickets.com › official › box-office

    Book Your Tickets For Stranger Things From The Official Venue Box Office. Tickets From £20. Stranger Things: The First Shadow Live At The Phoenix Theatre...

  3. 3
    Stranger Things Tickets https://www.londontheatre.co.uk › stranger-things › tickets

    Book Official Theatre Tickets — This gripping new adventure will take you right back to the beginning of Stranger Things.

  4. 4
    Stranger Things On Stage https://uk.strangerthingsonstage.com › stranger_things › first_shadow

    The Official Box Office — Based on an original story by the Duffer Brothers, Jack Thorne and Kate...

  5. 5
    Stranger Things Tickets https://www.ticketmaster.co.uk

    Exclusive Prices — Don't Miss Stranger Things in London! Book Now For Exclusive Prices. Brought to Life by a...

Copyright © Adthena. All rights reserved.

In the realm of Google’s PPC, Apple Music and Stranger Things dominate. Apple Music entices with “Unlimited Streaming” and a vast library of 100 million songs. Meanwhile, Stranger Things captivates audiences with live performances, offering exclusive prices and official tickets through various platforms, creating a theatrical buzz.

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