UK Media & Entertainment Movies & Music - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – UK

Google AI Overview visibility for Media & Entertainment Movies & Music UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.9834789014
81.0165210986
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 7%
Navigational 13%
Seasonal 0%
Local 1%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
paramountplus.com 15.48
apple.com 12.72
londontheatre.co.uk 7.11
amazon.co.uk 6.9
abbavoyage.com 6.31
strangerthingsonstage.com 6.24
londontheatredirect.com 5.31
harrypottertheplay.com 4.49
virginexperiencedays.co.uk 3.77
nowtv.com 3.03
others 28.64
  • paramountplus.com - 15.48%
  • apple.com - 12.72%
  • londontheatre.co.uk - 7.11%
  • amazon.co.uk - 6.9%
  • abbavoyage.com - 6.31%
  • strangerthingsonstage.com - 6.24%
  • londontheatredirect.com - 5.31%
  • harrypottertheplay.com - 4.49%
  • virginexperiencedays.co.uk - 3.77%
  • nowtv.com - 3.03%
  • others - 28.64%

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, paramountplus.com leads with 15.48% click share, closely followed by apple.com at 12.72%. Meanwhile, ‘others’ collectively hold a significant 28.64%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com nowtv.com londontheatredirect.com paramountplus.com amazon.co.uk harrypottertheplay.com virginexperiencedays.co.uk strangerthingsonstage.com londontheatre.co.uk abbavoyage.com
2026/03/01 15.53% 7.38% 6.65% 8.9% 4.98% 6.34% 0.37% 3.68% 14.86% 2.57%
2026/03/02 16.44% 4.44% 3.48% 4.67% 7.58% 5.9% 0.85% 1.98% 16.1% 3.52%
2026/03/03 16.59% 6.19% 7.05% 4.84% 6.7% 2.65% 0.29% 2.57% 10.46% 3.62%
2026/03/04 14.97% 5.79% 4.52% 6.57% 6.86% 1.55% 0.31% 2.84% 12.46% 3.15%
2026/03/05 17.5% 8.6% 5.92% 3.63% 8.59% 1.84% 0.54% 3.25% 11.89% 3.59%
2026/03/06 15.88% 8.48% 6.3% 2.54% 6.13% 1.55% 2.12% 3.38% 7.76% 4.1%
2026/03/07 11.4% 5.56% 5.17% 5.63% 6.51% 1.79% 3.65% 24.15% 4.71% 1.26%
2026/03/08 14.88% 7.07% 5.74% 5.96% 8.64% 2.84% 2.11% 3.39% 6.86% 3.45%
2026/03/09 14.83% 6.89% 8.36% 5.72% 6% 4.83% 4.02% 2.28% 8.51% 3.35%
2026/03/10 12.08% 4.24% 5.98% 6.8% 9.74% 2.12% 10.14% 2.49% 9.14% 4.09%
2026/03/11 17.16% 5.63% 6.12% 4.68% 8.17% 4.03% 9.5% 3.1% 7.12% 4.17%
2026/03/12 13.61% 6.29% 7.4% 6.25% 6.45% 1.94% 8.12% 3.39% 8.14% 3.17%
2026/03/13 12.55% 7.75% 5.89% 5.7% 7.26% 2.2% 4.35% 1.76% 7.15% 1.7%
2026/03/14 13.7% 6.55% 7.27% 7.35% 7.86% 3.01% 8.3% 3.61% 8.46% 2.99%
2026/03/15 11.87% 5.76% 5.95% 6.08% 9.6% 2% 9.55% 2.28% 7.8% 2.52%
2026/03/16 13.3% 6.9% 6.32% 5.99% 9.29% 4.78% 4.32% 3.82% 9.27% 3.39%
2026/03/17 12.42% 6.03% 7.32% 7.69% 8.8% 2.78% 3.33% 2.85% 6.67% 4.1%
2026/03/18 13.85% 5.25% 7.99% 6.62% 7.79% 3.45% 3.94% 2.68% 7.43% 4%
2026/03/19 17.2% 8.24% 4.84% 9.14% 6.75% 5.07% 7.08% 3.59% 5.6% 2.13%
2026/03/20 14.65% 8.39% 7.51% 7.13% 5.01% 3.37% 8.49% 3.47% 7.36% 3.54%
2026/03/21 16.32% 9.26% 7.57% 8.91% 5.72% 4.8% 5.31% 3.63% 3.33% 3.04%
2026/03/22 17.6% 8.94% 8.22% 9.15% 7.68% 4.52% 0.14% 3.32% 4.84% 3.96%
2026/03/23 13.82% 8.12% 5.28% 10.62% 7.91% 3.83% 2.03% 3.32% 6.93% 3.8%
2026/03/24 11.84% 5.75% 6.98% 7.33% 8.39% 2.65% 3.17% 2.71% 6.36% 3.91%
2026/03/25 12.57% 7.79% 8.06% 11.28% 5.64% 3.26% 0.2% 2.91% 6.89% 4.9%
2026/03/26 12.52% 8.03% 8.28% 9.53% 5.11% 3.65% 2.55% 3.55% 5.12% 4.15%
2026/03/27 16.13% 8.95% 7.8% 8.54% 9.66% 4.15% 0.62% 2.41% 4.68% 3.45%
2026/03/28 10.69% 11.42% 8.92% 6.13% 4.99% 3.23% 7.2% 2.59% 5.57% 3.75%
2026/03/29 12.71% 9.83% 10.67% 7.51% 7.19% 3% 6.1% 2.3% 3.85% 4.66%
2026/03/30 11.78% 9.66% 9.14% 6.78% 6.57% 5.96% 7.73% 2.26% 2.7% 3.6%
2026/03/31 15.1% 10.65% 10.36% 6.82% 6.39% 5.11% 4.91% 3.1% 1.49% 1.4%
  • apple.com
  • nowtv.com
  • londontheatredirect.com
  • paramountplus.com
  • amazon.co.uk
  • harrypottertheplay.com
  • virginexperiencedays.co.uk
  • strangerthingsonstage.com
  • londontheatre.co.uk
  • abbavoyage.com

Copyright © Adthena. All rights reserved.

In March 2026, Apple led PPC spend, peaking at 17.6% on March 22. NowTV surged late, reaching 11.42% on March 28. Virgin Experience Days spiked mid-month, hitting 10.14% on March 10.

Market Exposure

Competitor Count for UK Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 111
2026/03/02 123
2026/03/03 115
2026/03/04 116
2026/03/05 124
2026/03/06 119
2026/03/07 127
2026/03/08 115
2026/03/09 119
2026/03/10 120
2026/03/11 118
2026/03/12 121
2026/03/13 122
2026/03/14 120
2026/03/15 121
2026/03/16 116
2026/03/17 119
2026/03/18 117
2026/03/19 107
2026/03/20 114
2026/03/21 115
2026/03/22 114
2026/03/23 112
2026/03/24 119
2026/03/25 103
2026/03/26 106
2026/03/27 103
2026/03/28 103
2026/03/29 97
2026/03/30 106
2026/03/31 101

Copyright © Adthena. All rights reserved.

March began with 111 advertisers, peaking at 127 on March 7. A decline followed, ending the month at 101.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
paramountplus.com 3.72%
harrypottertheplay.com 1.63%
londontheatredirect.com 1.16%
bafta.org 1.15%
nowtv.com 0.93%
todaytix.com -0.8%
thephantomoftheopera.com -0.84%
amazon.co.uk -1.08%
strangerthingsonstage.com -1.59%
londontheatre.co.uk -3.12%

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Paramountplus.com surged by 3.72%, while londontheatre.co.uk dropped by 3.12%. Harrypottertheplay.com gained 1.63%, contrasting with strangerthingsonstage.com’s 1.59% decline.

Campaign Efficiency

UK Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date londontheatredirect.com nowtv.com paramountplus.com apple.com amazon.co.uk virginexperiencedays.co.uk ticketmaster.co.uk strangerthingsonstage.com londontheatre.co.uk abbavoyage.com
2026/03/01 9.67% 2.65% 11.13% 8.12% 5.59% 0.57% 1.48% 4.32% 15.91% 2.28%
2026/03/02 4.91% 1.56% 5.76% 7.96% 9.42% 1.15% 3.42% 2.31% 18% 2.98%
2026/03/03 11.41% 2.35% 5.97% 8.31% 8.03% 0.46% 1.83% 2.77% 13.51% 3.15%
2026/03/04 6.31% 2.04% 9.21% 7.74% 9.56% 0.48% 2.85% 3.06% 14.42% 2.73%
2026/03/05 8.92% 2.98% 4.9% 9.03% 10.64% 0.89% 2.59% 3.83% 14.27% 3.15%
2026/03/06 11.31% 3.37% 3.37% 9.02% 7.8% 2.78% 1.56% 4.15% 8.84% 3.79%
2026/03/07 7.87% 1.76% 7.06% 5.37% 6.84% 4.01% 2.69% 31.07% 3.94% 1.01%
2026/03/08 9.41% 2.61% 8.47% 8.04% 10.19% 2.61% 3.22% 3.93% 6.25% 3.24%
2026/03/09 14.02% 2.42% 8% 7.39% 6.98% 4.89% 3.12% 2.43% 11.1% 2.95%
2026/03/10 9.89% 1.62% 9.35% 5.84% 11.11% 13.32% 2.69% 2.82% 9.82% 3.46%
2026/03/11 10.03% 2.69% 6.47% 8.88% 9.04% 11.3% 2.1% 3.42% 8.04% 3.64%
2026/03/12 12.02% 2.1% 8.55% 6.99% 7.03% 10.46% 2.8% 4.06% 8.47% 2.75%
2026/03/13 9.78% 3.56% 7.26% 6.43% 9.44% 6.51% 3.56% 1.97% 8.83% 1.62%
2026/03/14 11.66% 2.11% 9.2% 7.23% 9.57% 10.79% 3.23% 4.09% 8.86% 2.52%
2026/03/15 9.86% 2.17% 7.7% 6% 11.18% 12.23% 4.16% 2.35% 7.21% 2.16%
2026/03/16 10.28% 2.47% 8.66% 7.22% 11.79% 6.18% 2.79% 4.27% 8.64% 2.98%
2026/03/17 12.31% 2.12% 9.52% 6.2% 11.63% 3.92% 2.21% 2.97% 8.4% 3.41%
2026/03/18 12.66% 2.58% 8.63% 6.2% 8.01% 4.44% 6.47% 2.84% 7.4% 3.29%
2026/03/19 8.88% 3.31% 12.55% 9.34% 7.86% 8.7% 1.89% 4.16% 7.12% 1.99%
2026/03/20 12.12% 3.71% 8.63% 7.37% 6.5% 11.39% 1.9% 3.89% 7.39% 3.29%
2026/03/21 13.1% 4.33% 11.36% 8.72% 5.98% 7.72% 3.92% 4.44% 3.34% 2.76%
2026/03/22 14.57% 3.4% 12.5% 9.85% 8.93% 0.18% 3.6% 3.86% 5.05% 3.65%
2026/03/23 8.91% 2.84% 12.6% 7.16% 10.41% 2.46% 1.79% 3.89% 8.09% 3.72%
2026/03/24 12.31% 2.12% 9.52% 6.2% 11.63% 3.92% 2.21% 2.97% 8.4% 3.41%
2026/03/25 14.05% 3.23% 13.54% 6.39% 5.54% 0.29% 4.55% 3.17% 7.78% 4.98%
2026/03/26 13.15% 5.08% 12.26% 6.13% 5.21% 3.08% 5.41% 3.96% 5.12% 3.71%
2026/03/27 12.73% 5.9% 11.11% 8.16% 11.11% 1.04% 3.36% 2.61% 4.05% 3.52%
2026/03/28 13.34% 9.18% 7.96% 5.4% 5.21% 9.79% 3.92% 2.63% 5.69% 3.91%
2026/03/29 15.85% 8.11% 9.32% 6.48% 7.31% 8.58% 2.45% 2.51% 4.4% 4.54%
2026/03/30 14.24% 6.66% 8.67% 6.31% 6.98% 10.81% 4.59% 2.45% 2.84% 3.05%
2026/03/31 15.48% 9.87% 8.35% 7.93% 6.11% 5.48% 4.93% 3.29% 1.67% 1.53%
  • londontheatredirect.com
  • nowtv.com
  • paramountplus.com
  • apple.com
  • amazon.co.uk
  • virginexperiencedays.co.uk
  • ticketmaster.co.uk
  • strangerthingsonstage.com
  • londontheatre.co.uk
  • abbavoyage.com

Copyright © Adthena. All rights reserved.

In March 2026, londontheatredirect.com saw fluctuating impressions, peaking at 15.85% on the 29th. Nowtv.com steadily rose, ending at 9.87%. Paramountplus.com maintained a strong presence, while apple.com and amazon.co.uk showed varied trends. Virginexperiencedays.co.uk spiked mid-month, and strangerthingsonstage.com had a notable peak on the 7th. Londontheatre.co.uk started strong but declined, and abbavoyage.com remained consistent.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Movies & Music - Last month
  1. 1
    ABBA Voyage | Official Box Office https://www.abbavoyage.com

    Book ahead for the best availability, The dancefloor is waiting for you. A concert...

  2. 2
    Apple Music https://music.apple.com

    Unlimited Streaming — It's as easy as it sounds. Sign up today and start streaming. Terms apply. Apple Music now includes Apple Music Classical, an app dedicated to...

  3. 3
    MAMMA MIA! London | The ultimate feel-good show https://www.mamma-mia.com

    Now Playing. At the Novello Theatre. The ultimate feel-good show! Book Tickets Now.

  4. 4
    Stream Drama on NOW https://www.nowtv.com

    Stream Brilliant Entertainment — Stream the latest shows, box sets and award winning series. Discover 300+ box sets on demand with an Entertainment Membership.

  5. 5
    Stranger Things On Stage https://uk.strangerthingsonstage.com › stranger_things › first_shadow

    The Official Box Office — Stranger Things: The First Shadow live on stage in London. Tickets on-sale now. Taking theatrical storytelling and stagecraft to a whole new...

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, top performers like ABBA Voyage and MAMMA MIA! captivate with nostalgia and live experiences. Apple Music and NOW entice with unlimited streaming and diverse entertainment. Stranger Things On Stage promises thrilling theatrical adventures.

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