Share of Clicks for top 10 UK Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| marksandspencer.com | 7.01 |
| shein.co.uk | 5.34 |
| bbcicecream.eu | 4.17 |
| next.co.uk | 3.35 |
| asos.com | 3.07 |
| gymshark.com | 1.67 |
| lululemon.co.uk | 1.6 |
| charlestyrwhitt.com | 1.56 |
| newlook.com | 1.52 |
| riverisland.com | 1.51 |
| others | 69.2 |
- marksandspencer.com - 7.01%
- shein.co.uk - 5.34%
- bbcicecream.eu - 4.17%
- next.co.uk - 3.35%
- asos.com - 3.07%
- gymshark.com - 1.67%
- lululemon.co.uk - 1.6%
- charlestyrwhitt.com - 1.56%
- newlook.com - 1.52%
- riverisland.com - 1.51%
- others - 69.2%
Copyright © Adthena. All rights reserved.
In the apparel PPC landscape, ‘others’ dominate with 69.2% click share, while marksandspencer.com leads specific brands at 7.01%.
Share of Spend for the top 10 UK Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | shein.co.uk | bbcicecream.eu | asos.com | marksandspencer.com | next.co.uk | lululemon.co.uk | jdsports.co.uk | charlestyrwhitt.com | clubllondon.com | mandmdirect.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 6.41% | 1.32% | 5.52% | 5.23% | 2.12% | 2.08% | 0.64% | 1.37% | 1.39% | 1.17% |
| 2026/04/02 | 7.27% | 2.39% | 2.85% | 4.74% | 2.4% | 2.72% | 0.88% | 1.47% | 1.29% | 1.14% |
| 2026/04/03 | 8.87% | 1.79% | 2.7% | 4.64% | 2.73% | 2.18% | 1.11% | 1.3% | 1.18% | 1.28% |
| 2026/04/04 | 9.3% | 4.3% | 3.04% | 4.57% | 2.99% | 1.41% | 1.12% | 1.39% | 1.04% | 1.26% |
| 2026/04/05 | 11.44% | 2.97% | 3.58% | 4.7% | 2.66% | 1.37% | 1.18% | 1.52% | 0.62% | 1.44% |
| 2026/04/06 | 9.54% | 4.73% | 2.97% | 4.79% | 2.42% | 2.39% | 1.14% | 1.26% | 0.82% | 1.13% |
| 2026/04/07 | 9.45% | 5.13% | 3.92% | 3.63% | 2.11% | 1.95% | 0.84% | 1.36% | 1.05% | 1.22% |
| 2026/04/08 | 9.67% | 2.09% | 3.63% | 4.21% | 1.97% | 2.11% | 0.6% | 1.55% | 1.16% | 1.22% |
| 2026/04/09 | 7.96% | 2.26% | 3.72% | 5.09% | 2.12% | 1.83% | 0.93% | 1.58% | 2.58% | 1.36% |
| 2026/04/10 | 8.46% | 2.56% | 4.23% | 4.77% | 2.46% | 1.57% | 1.38% | 1.49% | 1.62% | 1.66% |
| 2026/04/11 | 7.35% | 4.82% | 3.77% | 4.59% | 2.84% | 2.1% | 1.51% | 1.54% | 1.39% | 1.4% |
| 2026/04/12 | 8.49% | 5.97% | 5.13% | 3.98% | 2.62% | 1.53% | 1% | 1.54% | 0.6% | 1.22% |
| 2026/04/13 | 7.54% | 3.07% | 2.78% | 4.95% | 2.83% | 2.28% | 1.06% | 1.86% | 0.76% | 1.39% |
| 2026/04/14 | 4.74% | 7.38% | 1.66% | 4.98% | 2.92% | 2.48% | 0.79% | 1.56% | 1.03% | 1.12% |
| 2026/04/15 | 5.16% | 5.74% | 2.01% | 4.93% | 2.46% | 4.42% | 0.89% | 1.69% | 1.04% | 1.21% |
| 2026/04/16 | 7.19% | 4.14% | 2.21% | 4.27% | 2.2% | 3.35% | 0.76% | 1.84% | 0.95% | 1.1% |
| 2026/04/17 | 7.96% | 3.46% | 2.01% | 4.78% | 2.36% | 2.38% | 0.9% | 1.89% | 1% | 1.22% |
| 2026/04/18 | 7.22% | 7.46% | 2.13% | 3.49% | 2.43% | 0.99% | 1.13% | 1.67% | 0.79% | 1.48% |
| 2026/04/19 | 6.62% | 6.16% | 2.44% | 3.84% | 2.38% | 1.7% | 1.31% | 1.78% | 0.72% | 1.65% |
| 2026/04/20 | 4.8% | 6.43% | 2% | 4.76% | 2.83% | 2.31% | 1.26% | 1.7% | 1.27% | 1.55% |
| 2026/04/21 | 5.26% | 1.91% | 2.64% | 5.57% | 2.91% | 2.51% | 1.13% | 1.81% | 1.34% | 1.27% |
| 2026/04/22 | 4.55% | 6.42% | 2.9% | 5.18% | 2.4% | 1.84% | 1.53% | 1.58% | 1.24% | 1.1% |
| 2026/04/23 | 4.04% | 5.49% | 3.36% | 5% | 3.07% | 1.92% | 1.27% | 1.49% | 1.11% | 1.1% |
| 2026/04/24 | 3.94% | 2.71% | 3.04% | 5.28% | 3.55% | 2.04% | 1.08% | 1.43% | 1.09% | 1.04% |
| 2026/04/25 | 4.46% | 7.98% | 2.53% | 4.53% | 3.15% | 0.96% | 0.97% | 1.54% | 0.96% | 0.92% |
| 2026/04/26 | 6.12% | 6.59% | 2.59% | 4.33% | 3.31% | 1.64% | 0.9% | 1.27% | 0.94% | 1.07% |
| 2026/04/27 | 6.15% | 7.18% | 3.3% | 4.78% | 3.23% | 2.03% | 1.31% | 1.01% | 1.13% | 1.15% |
| 2026/04/28 | 6.49% | 4.79% | 3.9% | 5.53% | 3.73% | 2.05% | 1.44% | 1.27% | 1.14% | 1.26% |
| 2026/04/29 | 5.86% | 6.62% | 4.19% | 4.72% | 3.1% | 1.45% | 1.25% | 1.34% | 1.05% | 1.11% |
| 2026/04/30 | 5.54% | 5.5% | 4.83% | 4.06% | 2.74% | 1.74% | 1.43% | 1.42% | 1.08% | 1.08% |
- shein.co.uk
- bbcicecream.eu
- asos.com
- marksandspencer.com
- next.co.uk
- lululemon.co.uk
- jdsports.co.uk
- charlestyrwhitt.com
- clubllondon.com
- mandmdirect.com
Copyright © Adthena. All rights reserved.
In April 2026, Shein.co.uk led with fluctuating spend, peaking early. BBCIceCream.eu surged mid-month, while Asos.com and MarksAndSpencer.com maintained steady growth. Next.co.uk and Lululemon.co.uk showed modest increases. The month concluded with diverse spending patterns.
Competitor Count for UK Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 4757 |
| 2026/04/02 | 4880 |
| 2026/04/03 | 4922 |
| 2026/04/04 | 4884 |
| 2026/04/05 | 4918 |
| 2026/04/06 | 4929 |
| 2026/04/07 | 4919 |
| 2026/04/08 | 4853 |
| 2026/04/09 | 4940 |
| 2026/04/10 | 4908 |
| 2026/04/11 | 4783 |
| 2026/04/12 | 4754 |
| 2026/04/13 | 4638 |
| 2026/04/14 | 4793 |
| 2026/04/15 | 4831 |
| 2026/04/16 | 4823 |
| 2026/04/17 | 4856 |
| 2026/04/18 | 4900 |
| 2026/04/19 | 4720 |
| 2026/04/20 | 4804 |
| 2026/04/21 | 4774 |
| 2026/04/22 | 4823 |
| 2026/04/23 | 4823 |
| 2026/04/24 | 4896 |
| 2026/04/25 | 4703 |
| 2026/04/26 | 4596 |
| 2026/04/27 | 4786 |
| 2026/04/28 | 4759 |
| 2026/04/29 | 4760 |
| 2026/04/30 | 4802 |
Copyright © Adthena. All rights reserved.
April saw fluctuating advertiser numbers, peaking at 4,940 on April 9. The month concluded with 4,802 advertisers, reflecting a dynamic landscape.
