Share of Clicks for top 10 UK Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| shein.co.uk | 6.52 |
| marksandspencer.com | 6.24 |
| next.co.uk | 5.99 |
| bbcicecream.eu | 4.2 |
| asos.com | 2.47 |
| jdsports.co.uk | 2.1 |
| roman.co.uk | 1.81 |
| newlook.com | 1.63 |
| zara.com | 1.47 |
| coach.com | 1.42 |
| others | 66.15 |
- shein.co.uk - 6.52%
- marksandspencer.com - 6.24%
- next.co.uk - 5.99%
- bbcicecream.eu - 4.2%
- asos.com - 2.47%
- jdsports.co.uk - 2.1%
- roman.co.uk - 1.81%
- newlook.com - 1.63%
- zara.com - 1.47%
- coach.com - 1.42%
- others - 66.15%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘others’ dominate with 66.15% click share, overshadowing Shein’s 6.52% and Marks & Spencer’s 6.24%.
Share of Spend for the top 10 UK Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | shein.co.uk | bbcicecream.eu | marksandspencer.com | next.co.uk | mainlinemenswear.co.uk | jdsports.co.uk | asos.com | mandmdirect.com | roman.co.uk | newlook.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 4.83% | 9.46% | 3.43% | 2.86% | 0.58% | 1.23% | 2.72% | 1% | 0.67% | 1.2% |
| 2026/05/02 | 5.21% | 12.19% | 3.61% | 3% | 0.71% | 1.24% | 3.13% | 0.92% | 0.86% | 1.06% |
| 2026/05/03 | 6.31% | 11.02% | 3.85% | 3.22% | 2.09% | 1.24% | 3.19% | 1.1% | 0.75% | 1.34% |
| 2026/05/04 | 6.62% | 10.22% | 3.05% | 3.15% | 1.48% | 1.8% | 3.39% | 1.17% | 0.71% | 1.02% |
| 2026/05/05 | 7.67% | 12.23% | 3.31% | 3.03% | 0.67% | 1.34% | 4.47% | 1.04% | 0.84% | 0.92% |
| 2026/05/06 | 7.87% | 5.78% | 3.15% | 2.75% | 0.93% | 1.36% | 4.31% | 1.03% | 0.98% | 1.14% |
| 2026/05/07 | 6.07% | 7.94% | 3.08% | 2.22% | 1.78% | 1.13% | 4.5% | 0.96% | 0.66% | 0.74% |
| 2026/05/08 | 5.56% | 9.44% | 2.8% | 2.22% | 1.35% | 0.84% | 3.74% | 0.94% | 0.53% | 1.06% |
| 2026/05/09 | 6.25% | 9.24% | 3.29% | 2.41% | 1.09% | 0.7% | 3.86% | 0.78% | 0.68% | 0.93% |
| 2026/05/10 | 7.12% | 10.13% | 3.63% | 2.71% | 1.68% | 0.68% | 4.17% | 1.01% | 0.76% | 1.23% |
| 2026/05/11 | 9.46% | 4.64% | 4.14% | 4.82% | 3.47% | 1.58% | 3.78% | 1.31% | 1.44% | 1.02% |
| 2026/05/12 | 8.97% | 3.75% | 3.54% | 5.09% | 4.92% | 1.74% | 3.07% | 1.47% | 1.65% | 1.5% |
| 2026/05/13 | 8.19% | 4.82% | 2.39% | 5.09% | 5.91% | 1.64% | 2.51% | 1.54% | 1.74% | 1.03% |
| 2026/05/14 | 7.73% | 4.02% | 2.96% | 5% | 5.22% | 2.08% | 2.49% | 1.52% | 2.2% | 1% |
| 2026/05/15 | 5.53% | 9.38% | 2.79% | 2.25% | 1.34% | 0.83% | 3.72% | 0.94% | 0.53% | 1.06% |
| 2026/05/16 | 8.43% | 3.39% | 2.49% | 5.3% | 3.28% | 1.97% | 2.21% | 1.25% | 1.98% | 1.72% |
| 2026/05/17 | 10.28% | 3.15% | 2.37% | 4.63% | 2.68% | 1.8% | 2.6% | 1.21% | 1.58% | 1.79% |
| 2026/05/18 | 8.36% | 3.37% | 4.38% | 4.7% | 2.61% | 2% | 2.6% | 1.15% | 1.59% | 2.8% |
| 2026/05/19 | 9.37% | 4.25% | 3.72% | 4.85% | 3.04% | 1.62% | 2.91% | 1.21% | 1.71% | 1.74% |
| 2026/05/20 | 9.31% | 4.58% | 3.38% | 4.47% | 4.17% | 1.59% | 3.15% | 1.33% | 1.89% | 1.55% |
| 2026/05/21 | 8.15% | 3.52% | 3.86% | 4.61% | 3.73% | 1.87% | 2.97% | 1.27% | 1.64% | 1.27% |
| 2026/05/22 | 8.51% | 2.89% | 4.06% | 4.48% | 2.53% | 1.98% | 2.66% | 1.18% | 1.84% | 1.35% |
| 2026/05/23 | 8.48% | 4% | 4.31% | 4.36% | 1.96% | 2.92% | 2.45% | 1.02% | 1.86% | 0.61% |
| 2026/05/24 | 9.48% | 4.79% | 3.85% | 4.16% | 2% | 2.24% | 2.42% | 1.09% | 1.68% | 1.03% |
| 2026/05/25 | 8.81% | 3.01% | 3.9% | 4.86% | 1.43% | 2.48% | 2.71% | 1.18% | 1.56% | 1.89% |
| 2026/05/26 | 8.96% | 4.31% | 3.51% | 5.19% | 2.28% | 2.17% | 1.92% | 1.3% | 1.78% | 1.62% |
| 2026/05/27 | 10.29% | 4.64% | 3.47% | 4.51% | 1.9% | 2.15% | 1.7% | 1.51% | 1.8% | 1.82% |
| 2026/05/28 | 10.77% | 4.74% | 3.8% | 4.3% | 1.7% | 1.89% | 1.82% | 1.75% | 1.89% | 1.08% |
| 2026/05/29 | 12.7% | 3.46% | 4.16% | 4.14% | 1.78% | 2.05% | 1.7% | 1.72% | 1.59% | 0.94% |
| 2026/05/30 | 12.99% | 4.81% | 4.28% | 4.28% | 3.43% | 1.73% | 1.65% | 1.63% | 1.49% | 0.91% |
| 2026/05/31 | 11.42% | 5.33% | 4.28% | 4.16% | 2.33% | 2.09% | 1.55% | 1.49% | 1.45% | 1.27% |
- shein.co.uk
- bbcicecream.eu
- marksandspencer.com
- next.co.uk
- mainlinemenswear.co.uk
- jdsports.co.uk
- asos.com
- mandmdirect.com
- roman.co.uk
- newlook.com
Copyright © Adthena. All rights reserved.
In May 2026, Shein.co.uk’s PPC spend share surged, peaking at 12.99% on May 30. BBCIceCream.eu started strong but declined mid-month, ending at 5.33%. Marksandspencer.com and Next.co.uk showed steady growth, while Mainlinemenswear.co.uk and JDSports.co.uk fluctuated. Asos.com and Mandmdirect.com experienced a downward trend, with Roman.co.uk and Newlook.com maintaining moderate stability.
Competitor Count for UK Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 4837 |
| 2026/05/02 | 4654 |
| 2026/05/03 | 4608 |
| 2026/05/04 | 4787 |
| 2026/05/05 | 4884 |
| 2026/05/06 | 4923 |
| 2026/05/07 | 5045 |
| 2026/05/08 | 5068 |
| 2026/05/09 | 4942 |
| 2026/05/10 | 4880 |
| 2026/05/11 | 5731 |
| 2026/05/12 | 6074 |
| 2026/05/13 | 5863 |
| 2026/05/14 | 5794 |
| 2026/05/15 | 5068 |
| 2026/05/16 | 6207 |
| 2026/05/17 | 6268 |
| 2026/05/18 | 6240 |
| 2026/05/19 | 6182 |
| 2026/05/20 | 6209 |
| 2026/05/21 | 6258 |
| 2026/05/22 | 6368 |
| 2026/05/23 | 6433 |
| 2026/05/24 | 6506 |
| 2026/05/25 | 6667 |
| 2026/05/26 | 7079 |
| 2026/05/27 | 6791 |
| 2026/05/28 | 6795 |
| 2026/05/29 | 6763 |
| 2026/05/30 | 6767 |
| 2026/05/31 | 6792 |
Copyright © Adthena. All rights reserved.
May saw a dynamic rise in distinct advertisers, starting at 4,837 and peaking at 7,079. The month concluded with a stable 6,792, reflecting robust competition.
