Share of Clicks for top 10 UK Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| shein.co.uk | 6.82 |
| marksandspencer.com | 6.08 |
| next.co.uk | 5.93 |
| jdsports.co.uk | 2.35 |
| bbcicecream.eu | 2.21 |
| roman.co.uk | 2.2 |
| asos.com | 2.17 |
| gymshark.com | 1.75 |
| coach.com | 1.62 |
| zara.com | 1.59 |
| others | 67.28 |
- shein.co.uk - 6.82%
- marksandspencer.com - 6.08%
- next.co.uk - 5.93%
- jdsports.co.uk - 2.35%
- bbcicecream.eu - 2.21%
- roman.co.uk - 2.2%
- asos.com - 2.17%
- gymshark.com - 1.75%
- coach.com - 1.62%
- zara.com - 1.59%
- others - 67.28%
Copyright © Adthena. All rights reserved.
In the apparel PPC landscape, ‘others’ dominate with 67.28% click share, overshadowing Shein’s 6.82% and Marks & Spencer’s 6.08%.
Share of Spend for the top 10 UK Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | shein.co.uk | asos.com | marksandspencer.com | next.co.uk | charlestyrwhitt.com | roman.co.uk | mandmdirect.com | jdsports.co.uk | bbcicecream.eu | mainlinemenswear.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 11.14% | 1.47% | 3.87% | 4.07% | 1.09% | 1.69% | 1.63% | 2% | 4.3% | 2.81% |
| 2026/06/02 | 9.67% | 1.72% | 3.95% | 3.95% | 1.21% | 1.86% | 1.71% | 2.03% | 3.53% | 2.71% |
| 2026/06/03 | 10.63% | 1.79% | 3.51% | 4.5% | 1.18% | 2.07% | 1.57% | 2.04% | 3.65% | 1.6% |
| 2026/06/04 | 10.37% | 2.09% | 3.36% | 6% | 1.26% | 2.14% | 1.67% | 2.34% | 2.24% | 2.85% |
| 2026/06/05 | 8.97% | 1.56% | 4.67% | 5.19% | 1.23% | 1.98% | 1.55% | 2.01% | 2.44% | 2.25% |
| 2026/06/06 | 8.32% | 1.69% | 2.86% | 5.28% | 1.43% | 1.96% | 1.41% | 2.16% | 1.97% | 2.86% |
| 2026/06/07 | 10.32% | 1.73% | 2.73% | 4.46% | 1.36% | 1.86% | 1.48% | 2.18% | 3.12% | 2.47% |
| 2026/06/08 | 8.36% | 2.17% | 3.03% | 3.65% | 1.56% | 1.72% | 1.29% | 2.39% | 3.33% | 2.38% |
| 2026/06/09 | 9.17% | 1.75% | 4.01% | 3.79% | 1.28% | 1.88% | 1.65% | 2.02% | 3.69% | 2.72% |
| 2026/06/10 | 9.96% | 2.12% | 3.35% | 5.78% | 1.29% | 2.08% | 1.61% | 2.21% | 2.15% | 2.81% |
| 2026/06/11 | 8.75% | 1.59% | 4.63% | 4.9% | 1.22% | 1.86% | 1.42% | 1.89% | 2.83% | 2.28% |
| 2026/06/12 | 8.12% | 1.74% | 2.77% | 4.83% | 1.35% | 1.93% | 1.27% | 2.06% | 1.92% | 2.81% |
| 2026/06/13 | 10.1% | 1.77% | 2.62% | 4.16% | 1.34% | 1.85% | 1.34% | 2.11% | 3.15% | 2.5% |
| 2026/06/14 | 8.42% | 2.19% | 2.82% | 3.51% | 1.51% | 1.7% | 1.2% | 2.34% | 3.1% | 2.26% |
| 2026/06/15 | 9.33% | 1.8% | 3.84% | 3.73% | 1.21% | 1.82% | 1.59% | 2% | 3.63% | 2.7% |
| 2026/06/16 | 10.29% | 2.16% | 3.14% | 5.87% | 1.27% | 2.07% | 1.56% | 2.18% | 2.17% | 2.87% |
| 2026/06/17 | 10.11% | 2.25% | 3.35% | 4.03% | 1.26% | 1.75% | 1.36% | 1.8% | 3.96% | 2.17% |
| 2026/06/18 | 10.55% | 2.32% | 3.35% | 3.85% | 1.28% | 1.66% | 1.33% | 1.75% | 3.09% | 2.33% |
| 2026/06/19 | 11.54% | 2.47% | 3.52% | 3.98% | 1.23% | 1.67% | 1.44% | 1.75% | 2.96% | 1.72% |
| 2026/06/20 | 8.85% | 4.38% | 3.8% | 2.28% | 2.06% | 1.56% | 0.93% | 1.28% | 3.37% | 1.59% |
| 2026/06/21 | 8.41% | 4.1% | 4.47% | 2.73% | 1.91% | 1.97% | 1.11% | 1.49% | 2.09% | 0.68% |
| 2026/06/22 | 6.79% | 4.25% | 5.15% | 2.85% | 2.01% | 1.89% | 1.11% | 1.34% | 1.53% | 0.42% |
| 2026/06/23 | 5.78% | 4.94% | 4.98% | 3.05% | 2.19% | 1.73% | 1.04% | 1.5% | 1.84% | 0.49% |
| 2026/06/24 | 6.36% | 5.52% | 4.05% | 2.79% | 2.37% | 2.08% | 1.04% | 1.7% | 1.99% | 0.54% |
| 2026/06/25 | 6.54% | 5.05% | 4.41% | 2.43% | 2.46% | 2.05% | 0.96% | 1.76% | 1.66% | 0.53% |
| 2026/06/26 | 6.11% | 5.54% | 4.25% | 2.03% | 2.47% | 1.79% | 0.81% | 1.49% | 4.05% | 1.98% |
| 2026/06/27 | 7.09% | 5.64% | 3.79% | 2.44% | 2.57% | 1.79% | 0.85% | 1.84% | 2.33% | 0.71% |
| 2026/06/28 | 7.41% | 4.3% | 4.07% | 2.83% | 2.37% | 2.1% | 1.14% | 1.53% | 3.08% | 0.66% |
| 2026/06/29 | 6.45% | 3.42% | 4.17% | 2.83% | 2.27% | 1.7% | 1.17% | 1.33% | 1.81% | 0.66% |
| 2026/06/30 | 6.03% | 4.25% | 3.77% | 2.54% | 1.96% | 1.72% | 1.37% | 1.19% | 1.05% | 0.42% |
- shein.co.uk
- asos.com
- marksandspencer.com
- next.co.uk
- charlestyrwhitt.com
- roman.co.uk
- mandmdirect.com
- jdsports.co.uk
- bbcicecream.eu
- mainlinemenswear.co.uk
Copyright © Adthena. All rights reserved.
In June 2026, Shein’s PPC spend share fluctuated, peaking at 11.54% before declining to 6.03%. Meanwhile, ASOS saw a steady rise, ending at 4.25%. Marks & Spencer and Next experienced varied trends, while Charles Tyrwhitt and Roman maintained moderate shares. JD Sports and BBC Ice Cream showed fluctuations, with Mainline Menswear’s share dropping significantly.
Competitor Count for UK Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 7270 |
| 2026/06/02 | 6865 |
| 2026/06/03 | 6791 |
| 2026/06/04 | 6523 |
| 2026/06/05 | 6628 |
| 2026/06/06 | 6582 |
| 2026/06/07 | 6490 |
| 2026/06/08 | 6426 |
| 2026/06/09 | 6809 |
| 2026/06/10 | 6549 |
| 2026/06/11 | 6568 |
| 2026/06/12 | 6515 |
| 2026/06/13 | 6449 |
| 2026/06/14 | 6301 |
| 2026/06/15 | 6714 |
| 2026/06/16 | 6423 |
| 2026/06/17 | 7171 |
| 2026/06/18 | 7147 |
| 2026/06/19 | 7054 |
| 2026/06/20 | 6104 |
| 2026/06/21 | 5981 |
| 2026/06/22 | 5888 |
| 2026/06/23 | 5938 |
| 2026/06/24 | 5948 |
| 2026/06/25 | 5906 |
| 2026/06/26 | 6299 |
| 2026/06/27 | 6212 |
| 2026/06/28 | 5917 |
| 2026/06/29 | 5890 |
| 2026/06/30 | 5802 |
Copyright © Adthena. All rights reserved.
June began with 7,270 advertisers, peaking mid-month at 7,171. A steady decline followed, ending at 5,802.
