Share of Clicks for top 10 UK Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| shein.co.uk | 7.97 |
| marksandspencer.com | 7.7 |
| jdsports.co.uk | 3.54 |
| asos.com | 2.93 |
| bbcicecream.eu | 2.07 |
| sportsdirect.com | 2.03 |
| next.co.uk | 1.92 |
| mandmdirect.com | 1.75 |
| schuh.co.uk | 1.62 |
| ralphlauren.co.uk | 1.59 |
| others | 66.88 |
- shein.co.uk - 7.97%
- marksandspencer.com - 7.7%
- jdsports.co.uk - 3.54%
- asos.com - 2.93%
- bbcicecream.eu - 2.07%
- sportsdirect.com - 2.03%
- next.co.uk - 1.92%
- mandmdirect.com - 1.75%
- schuh.co.uk - 1.62%
- ralphlauren.co.uk - 1.59%
- others - 66.88%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘others’ dominate with 66.88% click share, while Shein leads individual advertisers at 7.97%, followed by Marks & Spencer at 7.7%.
Share of Spend for the top 10 UK Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | shein.co.uk | asos.com | marksandspencer.com | ralphlauren.co.uk | sportsdirect.com | schuh.co.uk | next.co.uk | bbcicecream.eu | debenhams.com | mandmdirect.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 9.73% | 2.49% | 3.17% | 0.36% | 1% | 1.55% | 2.1% | 0.7% | 1.1% | 2.07% |
| 2025/10/02 | 10.29% | 1.73% | 2.87% | 0.5% | 1.49% | 1.51% | 2.03% | 1.35% | 1.3% | 2% |
| 2025/10/03 | 10.35% | 1.73% | 2.19% | 0.4% | 1.14% | 1.48% | 1.77% | 7.19% | 1.29% | 1.68% |
| 2025/10/04 | 10.33% | 2.54% | 2.08% | 0.38% | 1.56% | 1.74% | 2.19% | 3.24% | 1.93% | 2.08% |
| 2025/10/05 | 11% | 2.24% | 1.65% | 0.6% | 1.8% | 1.33% | 1.93% | 2.85% | 1.87% | 2.27% |
| 2025/10/06 | 10.29% | 2.17% | 1.65% | 0.71% | 1.81% | 1.26% | 2.02% | 3.29% | 1.6% | 2.23% |
| 2025/10/07 | 9.76% | 2.42% | 1.71% | 0.68% | 1.75% | 0.99% | 1.94% | 1.57% | 1.73% | 1.85% |
| 2025/10/08 | 9.62% | 2.58% | 1.5% | 0.7% | 1.9% | 1.61% | 2.05% | 1.82% | 1.87% | 2.02% |
| 2025/10/09 | 8.8% | 3.6% | 1.73% | 1.22% | 2.43% | 1.18% | 2.07% | 1.59% | 1.45% | 1.96% |
| 2025/10/10 | 8.8% | 3.15% | 1.84% | 1.48% | 2.31% | 1.71% | 2.15% | 1.89% | 1.64% | 1.88% |
| 2025/10/11 | 9.41% | 1.95% | 1.96% | 1.44% | 2.02% | 1.72% | 2.1% | 5.66% | 1.62% | 1.59% |
| 2025/10/12 | 11.53% | 2.03% | 1.74% | 1.68% | 2.71% | 1.49% | 2.16% | 2.14% | 1.85% | 2% |
| 2025/10/13 | 8.97% | 2.96% | 1.78% | 1.55% | 2.71% | 1.35% | 2.46% | 3.75% | 1.53% | 2.32% |
| 2025/10/14 | 8.58% | 2.94% | 2.12% | 2.04% | 2.66% | 1.32% | 2.18% | 2.37% | 1.84% | 2.06% |
| 2025/10/15 | 8.34% | 3.79% | 2.52% | 2.12% | 2.74% | 1.25% | 2.69% | 1.7% | 1.81% | 2.1% |
| 2025/10/16 | 9.31% | 2.46% | 2.66% | 1.08% | 2.8% | 1.6% | 2.64% | 2.48% | 1.62% | 2.07% |
| 2025/10/17 | 9.84% | 2.75% | 2.47% | 1.35% | 2.96% | 1.95% | 2.21% | 2.24% | 1.45% | 2% |
| 2025/10/18 | 9.95% | 2.89% | 2.29% | 2.02% | 3.07% | 1.62% | 1.63% | 1.52% | 1.28% | 1.87% |
| 2025/10/19 | 9.59% | 3.32% | 2.68% | 2.43% | 3.17% | 1.71% | 1.85% | 0.59% | 1.34% | 1.95% |
| 2025/10/20 | 8.44% | 3.68% | 2.81% | 1.71% | 2.72% | 1.56% | 1.92% | 2.15% | 1.38% | 1.8% |
| 2025/10/21 | 7.35% | 3.94% | 3.05% | 3.92% | 2.44% | 2.35% | 2.14% | 2.18% | 1.65% | 1.49% |
| 2025/10/22 | 8.47% | 4.3% | 2.94% | 3.26% | 2.61% | 2.48% | 2.2% | 1.56% | 1.26% | 1.9% |
| 2025/10/23 | 7.83% | 3.8% | 2.66% | 2.93% | 3.08% | 2.76% | 2.2% | 3.63% | 1.52% | 2.04% |
| 2025/10/24 | 7.7% | 3.97% | 2.92% | 3.52% | 2.83% | 2.53% | 2.06% | 2.73% | 1.45% | 1.82% |
| 2025/10/25 | 8.1% | 4.12% | 2.99% | 3.19% | 2.35% | 2.67% | 2.17% | 2.26% | 1.84% | 1.49% |
| 2025/10/26 | 8.64% | 3.64% | 2.71% | 2.6% | 2.36% | 2.67% | 1.93% | 2.19% | 1.65% | 1.86% |
| 2025/10/27 | 7.97% | 4.03% | 2.61% | 2.56% | 2.32% | 2.85% | 1.99% | 1.01% | 1.56% | 1.79% |
| 2025/10/28 | 7.84% | 4.31% | 2.91% | 2.8% | 2.46% | 2.84% | 2.43% | 1.77% | 1.52% | 1.63% |
| 2025/10/29 | 7.76% | 5.4% | 2.99% | 2.72% | 2.57% | 2.79% | 2.37% | 1.49% | 1.41% | 1.58% |
| 2025/10/30 | 7.02% | 6.71% | 2.86% | 2.52% | 3.1% | 2.53% | 2.4% | 1.08% | 1.41% | 1.28% |
| 2025/10/31 | 6.85% | 6.02% | 3.02% | 2.61% | 2.49% | 2.09% | 1.92% | 1.87% | 1.49% | 1.35% |
- shein.co.uk
- asos.com
- marksandspencer.com
- ralphlauren.co.uk
- sportsdirect.com
- schuh.co.uk
- next.co.uk
- bbcicecream.eu
- debenhams.com
- mandmdirect.com
Copyright © Adthena. All rights reserved.
Shein’s spend share started strong at 9.73%, peaking at 11.53% mid-month, but ended at 6.85%. Meanwhile, ASOS climbed steadily, finishing at 6.02%. Marks & Spencer showed a gradual increase, closing at 3.02%. Ralph Lauren and Sports Direct both experienced fluctuations, ending at 2.61% and 2.49%, respectively. Schuh and Next maintained moderate stability, while BBC Ice Cream and Debenhams had varied trends. MandM Direct’s share decreased, concluding at 1.35%.
Competitor Count for UK Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 6020 |
| 2025/10/02 | 5936 |
| 2025/10/03 | 5774 |
| 2025/10/04 | 5838 |
| 2025/10/05 | 5969 |
| 2025/10/06 | 5880 |
| 2025/10/07 | 5902 |
| 2025/10/08 | 5915 |
| 2025/10/09 | 5931 |
| 2025/10/10 | 5961 |
| 2025/10/11 | 5833 |
| 2025/10/12 | 5773 |
| 2025/10/13 | 5798 |
| 2025/10/14 | 5813 |
| 2025/10/15 | 5832 |
| 2025/10/16 | 5824 |
| 2025/10/17 | 5849 |
| 2025/10/18 | 5861 |
| 2025/10/19 | 5818 |
| 2025/10/20 | 5756 |
| 2025/10/21 | 5791 |
| 2025/10/22 | 5791 |
| 2025/10/23 | 5889 |
| 2025/10/24 | 5835 |
| 2025/10/25 | 5760 |
| 2025/10/26 | 5657 |
| 2025/10/27 | 5635 |
| 2025/10/28 | 5664 |
| 2025/10/29 | 5679 |
| 2025/10/30 | 5568 |
| 2025/10/31 | 5616 |
Copyright © Adthena. All rights reserved.
October began with 6,020 advertisers, fluctuating throughout the month. A decline was observed, ending at 5,616.
