Share of Clicks for top 10 UK Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| shein.co.uk | 4.66 |
| marksandspencer.com | 4.65 |
| asos.com | 3.67 |
| next.co.uk | 3.2 |
| sainsburys.co.uk | 2.07 |
| charlestyrwhitt.com | 1.99 |
| riverisland.com | 1.91 |
| jdsports.co.uk | 1.7 |
| coach.com | 1.67 |
| bbcicecream.eu | 1.64 |
| others | 72.84 |
- shein.co.uk - 4.66%
- marksandspencer.com - 4.65%
- asos.com - 3.67%
- next.co.uk - 3.2%
- sainsburys.co.uk - 2.07%
- charlestyrwhitt.com - 1.99%
- riverisland.com - 1.91%
- jdsports.co.uk - 1.7%
- coach.com - 1.67%
- bbcicecream.eu - 1.64%
- others - 72.84%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘others’ dominate with 72.84% click share, while Shein.co.uk and Marksandspencer.com lead individual domains at 4.66% and 4.65%, respectively.
Share of Spend for the top 10 UK Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | shein.co.uk | asos.com | charlestyrwhitt.com | next.co.uk | marksandspencer.com | mandmdirect.com | jdsports.co.uk | roman.co.uk | ralphlauren.co.uk | bbcicecream.eu |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 6.64% | 4.04% | 2.48% | 2.11% | 3.79% | 1.73% | 1.38% | 0.8% | 2.89% | 1.92% |
| 2026/07/02 | 8.16% | 3.88% | 2.59% | 2.21% | 3.99% | 1.9% | 1.85% | 0.86% | 1.86% | 1.03% |
| 2026/07/03 | 6.61% | 5.39% | 2.09% | 2.5% | 4.25% | 1.49% | 2.21% | 0.8% | 1.74% | 0.82% |
| 2026/07/04 | 6.08% | 5.32% | 2.3% | 3.09% | 3.92% | 1.59% | 2.38% | 1.21% | 1.41% | 1.66% |
| 2026/07/05 | 8.33% | 6.11% | 2.32% | 2.58% | 3.57% | 1.65% | 2.02% | 1.19% | 1.89% | 0.77% |
| 2026/07/06 | 8.23% | 6.13% | 2.13% | 2.53% | 3.37% | 1.43% | 1.88% | 1.26% | 2.56% | 1.32% |
| 2026/07/07 | 6.78% | 4.31% | 2.31% | 2.46% | 3.78% | 1.47% | 1.92% | 1.6% | 2.2% | 1.48% |
| 2026/07/08 | 6.06% | 4.85% | 2.16% | 2.47% | 3.34% | 1.1% | 1.67% | 1.68% | 1.85% | 1.29% |
| 2026/07/09 | 6.25% | 4.58% | 2.35% | 3.09% | 2.74% | 0.92% | 1.69% | 1.64% | 1.4% | 2.99% |
| 2026/07/10 | 6.29% | 4.23% | 2.37% | 1.93% | 3.57% | 1.14% | 1.66% | 1.44% | 1.18% | 1.67% |
| 2026/07/11 | 6.21% | 3.76% | 2.59% | 2.05% | 3.86% | 1.08% | 1.95% | 1.47% | 1.14% | 3.18% |
| 2026/07/12 | 6.27% | 4.42% | 2.63% | 1.97% | 3.69% | 1.17% | 1.58% | 1.7% | 1.22% | 2.6% |
| 2026/07/13 | 5.23% | 3.81% | 2.78% | 2.42% | 3.33% | 1.12% | 1.82% | 1.44% | 1.37% | 1.67% |
| 2026/07/14 | 4.76% | 3.56% | 2.58% | 2.7% | 2.43% | 1.1% | 1.85% | 1.02% | 1.53% | 3.61% |
| 2026/07/15 | 5.14% | 3.38% | 2.7% | 2.91% | 2.38% | 1.5% | 1.56% | 1.18% | 1.52% | 1.64% |
| 2026/07/16 | 5.65% | 3.3% | 3.45% | 3.3% | 3.33% | 1.99% | 1.22% | 1.62% | 2.06% | 4.65% |
| 2026/07/17 | 5.99% | 3.8% | 3.02% | 2.19% | 2.36% | 1.32% | 1.03% | 1.3% | 2.88% | 3% |
| 2026/07/18 | 5.32% | 3.99% | 3.34% | 2.47% | 2.09% | 1.3% | 0.97% | 1.28% | 2.82% | 2.18% |
| 2026/07/19 | 3.1% | 3.43% | 4.01% | 3.08% | 3.29% | 1.31% | 0.95% | 1.05% | 3.07% | 3.94% |
| 2026/07/20 | 3.11% | 2.4% | 3.43% | 3.32% | 3.34% | 0.9% | 0.93% | 1.06% | 2.9% | 4.91% |
| 2026/07/21 | 4.77% | 3.53% | 2.57% | 2.7% | 2.41% | 1.1% | 1.83% | 1.02% | 1.52% | 3.58% |
| 2026/07/22 | 6.19% | 3.9% | 2.58% | 2.37% | 3.12% | 1.31% | 1.47% | 1.31% | 1.57% | 2.88% |
| 2026/07/23 | 7.51% | 3.89% | 2.66% | 2.22% | 3.14% | 1.65% | 1.48% | 1.48% | 1.22% | 2.4% |
| 2026/07/24 | 6.4% | 3.81% | 2.57% | 2.39% | 3.03% | 1.23% | 1.56% | 1.45% | 1.54% | 3.25% |
| 2026/07/25 | 6.78% | 3.8% | 2.54% | 2.46% | 2.85% | 1.23% | 1.73% | 1.44% | 1.51% | 3.24% |
| 2026/07/26 | 7.51% | 3.73% | 2.52% | 2.5% | 2.72% | 1.28% | 1.91% | 1.3% | 1.44% | 1.71% |
| 2026/07/27 | 8.56% | 3.22% | 2.8% | 2.52% | 2.79% | 1.47% | 1.81% | 1.23% | 2.01% | 2.44% |
| 2026/07/28 | 9.66% | 3.19% | 3.17% | 2.79% | 3.01% | 1.48% | 1.47% | 1.11% | 1.76% | 3.29% |
| 2026/07/29 | 9.21% | 3.01% | 3.19% | 3.22% | 2.57% | 1.46% | 1.76% | 1.22% | 1.79% | 2.56% |
| 2026/07/30 | 10.7% | 3.15% | 3.13% | 2.98% | 2.27% | 2.01% | 1.63% | 1.42% | 1.61% | 1.96% |
| 2026/07/31 | 12.42% | 3.46% | 3.29% | 2.61% | 2.3% | 2.08% | 1.64% | 1.57% | 1.17% | 1.05% |
- shein.co.uk
- asos.com
- charlestyrwhitt.com
- next.co.uk
- marksandspencer.com
- mandmdirect.com
- jdsports.co.uk
- roman.co.uk
- ralphlauren.co.uk
- bbcicecream.eu
Copyright © Adthena. All rights reserved.
In July 2026, Shein.co.uk’s PPC spend share surged from 6.64% to 12.42%, leading the market. Asos.com saw a decline, ending at 3.46%. Meanwhile, BBCIceCream.eu experienced fluctuations, peaking mid-month.
Competitor Count for UK Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 4947 |
| 2026/07/02 | 5143 |
| 2026/07/03 | 5274 |
| 2026/07/04 | 5321 |
| 2026/07/05 | 5235 |
| 2026/07/06 | 5096 |
| 2026/07/07 | 5015 |
| 2026/07/08 | 5059 |
| 2026/07/09 | 5054 |
| 2026/07/10 | 5228 |
| 2026/07/11 | 5241 |
| 2026/07/12 | 5288 |
| 2026/07/13 | 5185 |
| 2026/07/14 | 5252 |
| 2026/07/15 | 5086 |
| 2026/07/16 | 4819 |
| 2026/07/17 | 4905 |
| 2026/07/18 | 4664 |
| 2026/07/19 | 4573 |
| 2026/07/20 | 4452 |
| 2026/07/21 | 5252 |
| 2026/07/22 | 5469 |
| 2026/07/23 | 5493 |
| 2026/07/24 | 5407 |
| 2026/07/25 | 5450 |
| 2026/07/26 | 5538 |
| 2026/07/27 | 5221 |
| 2026/07/28 | 5255 |
| 2026/07/29 | 5051 |
| 2026/07/30 | 5039 |
| 2026/07/31 | 5050 |
Copyright © Adthena. All rights reserved.
July began with 4,947 advertisers, peaking mid-month at 5,493. A dip followed, but the month concluded with a stable 5,050 advertisers.
