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UK Retail Books and Music - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Books and Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Books and Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.co.uk 84.75
worldofbooks.com 2.97
etsy.com 2.8
gear4music.com 2.08
awesomebooks.com 0.79
moonpig.com 0.68
hmv.com 0.61
abebooks.co.uk 0.39
papier.com 0.35
ebay.co.uk 0.33
others 4.25

Copyright © Adthena. All rights reserved.

Amazon.co.uk dominates with 84.75% click share, overshadowing others like Worldofbooks.com at 2.97% and Etsy.com at 2.8%. Others collectively hold 4.25%.

Market Exposure

Share of Spend for the top 10 UK Retail Books and Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.co.uk moonpig.com worldofbooks.com etsy.com awesomebooks.com gear4music.com papier.com ebay.co.uk temu.com audible.co.uk
2025/04/01 52.48% 2.23% 8.36% 6.25% 0.39% 3.64% 2.92% 1.62% 0.86% 0.19%
2025/04/02 53.29% 2.14% 6.53% 6.67% 0.51% 4.59% 3.54% 1.48% 0.62% 0.41%
2025/04/03 47.12% 1.97% 7.05% 5.97% 7.05% 4.01% 2.44% 1.53% 0.87% 0.57%
2025/04/04 51.81% 2.1% 8.15% 5.17% 4.69% 4.96% 2.29% 1.57% 0.75% 0.73%
2025/04/05 51.35% 1.81% 3.92% 7.05% 4.43% 3.94% 3.74% 1.95% 1.02% 0.67%
2025/04/06 52.86% 1.75% 6.89% 6.23% 1.98% 4.74% 3.22% 1.43% 0.88% 0.88%
2025/04/07 49.86% 2.1% 7.48% 5.97% 1.7% 3.86% 2.77% 1.6% 0.56% 4.68%
2025/04/08 50.57% 2.83% 5.95% 6.72% 1.05% 5.01% 2.92% 2% 1.18% 1.24%
2025/04/09 58.45% 2.25% 4.78% 6.3% 1.98% 3.33% 2.72% 1.73% 0.83% 1.38%
2025/04/10 56.16% 2.74% 4.45% 6.19% 2.27% 2.9% 2.97% 1.65% 0.68% 0.68%
2025/04/11 57.16% 2.22% 4.81% 6.27% 2.79% 3.46% 2.75% 1.24% 1.2% 0.56%
2025/04/12 51.54% 2.47% 4.54% 7.52% 0.53% 5% 3.01% 1.41% 1.81% 1%
2025/04/13 55.35% 2.8% 5.04% 5.73% 0.4% 4.35% 2.52% 1.16% 1.89% 1%
2025/04/14 56.58% 3.18% 4.4% 5.94% 0.51% 4.38% 3.08% 1.16% 1.12% 0.71%
2025/04/15 54.71% 3.78% 5.26% 5.91% 4.87% 2.82% 3.14% 1.25% 0.77% 0.34%
2025/04/16 58.24% 3.31% 4.06% 5.74% 4.86% 3.29% 2.73% 0.93% 0.67% 0.2%
2025/04/17 68.92% 2.2% 4.79% 4.76% 0.52% 1.94% 1.05% 0.73% 0.63% 0.53%
2025/04/18 61.27% 2.99% 4.1% 4.97% 0.64% 3.19% 1.5% 1.07% 0.84% 1.63%
2025/04/19 60.68% 4.39% 5.01% 3.95% 1.67% 3.2% 1.57% 0.78% 1.2% 1.29%
2025/04/20 53.51% 4.75% 5.93% 5.46% 2.85% 3.43% 1.89% 1.1% 2.07% 0.68%
2025/04/21 56.59% 4.59% 4.84% 5.06% 0.54% 3.44% 2.28% 1.07% 1.22% 0.92%
2025/04/22 59.01% 3.47% 5.96% 5.04% 0.4% 3.2% 2.4% 1.03% 1.22% 0.78%
2025/04/23 52.12% 5.34% 6.05% 5.12% 0.52% 2.69% 3.51% 1.39% 1.08% 1.14%
2025/04/24 52.73% 4.12% 6.26% 5.27% 4.22% 2.56% 2.7% 1.59% 0.88% 1.07%
2025/04/25 55.97% 3.28% 4.98% 4.64% 4.18% 2.65% 2.36% 1.47% 0.94% 1.32%
2025/04/26 59.75% 2.38% 5.3% 4.68% 3.59% 2.39% 1.73% 1.52% 1.1% 1.08%
2025/04/27 49.77% 9.79% 5.31% 4.46% 4.02% 3.02% 2.18% 2.24% 0.91% 0.98%
2025/04/28 59.23% 6.18% 5.43% 4.25% 3.11% 3.01% 1.56% 1.37% 0.78% 0.83%
2025/04/29 55.71% 3.92% 5.85% 4.61% 4.1% 3.23% 1.81% 1.64% 1% 1.07%
2025/04/30 49.36% 6.72% 5.44% 5.18% 3.85% 3.5% 2.59% 1.43% 0.91% 0.86%

Copyright © Adthena. All rights reserved.

April saw Amazon.co.uk dominate with a peak spend share of 68.92% on the 17th. Moonpig.com surged to 9.79% on the 27th, while Worldofbooks.com maintained steady growth. Etsy.com fluctuated, ending at 5.18%. The month concluded with Amazon.co.uk leading.

Market Exposure

Competitor Count for UK Retail Books and Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 649
2025/04/02 661
2025/04/03 658
2025/04/04 654
2025/04/05 648
2025/04/06 650
2025/04/07 619
2025/04/08 609
2025/04/09 618
2025/04/10 622
2025/04/11 608
2025/04/12 602
2025/04/13 600
2025/04/14 592
2025/04/15 577
2025/04/16 596
2025/04/17 617
2025/04/18 576
2025/04/19 620
2025/04/20 628
2025/04/21 617
2025/04/22 627
2025/04/23 629
2025/04/24 634
2025/04/25 617
2025/04/26 626
2025/04/27 623
2025/04/28 618
2025/04/29 634
2025/04/30 631

Copyright © Adthena. All rights reserved.

April began with 649 advertisers, peaking at 661 on April 2. Mid-month saw a dip to 577 on April 15. The month concluded with a recovery, ending at 631 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Books and Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
amazon.co.uk 1.69%
moonpig.com 0.42%
abebooks.co.uk 0.1%
axelbooks.com 0.09%
routledge.com 0.03%
papier.com -0.11%
awesomebooks.com -0.14%
worldofbooks.com -0.23%
etsy.com -0.34%
gear4music.com -1.01%

Copyright © Adthena. All rights reserved.

Amazon.co.uk surged with a 1.69 increase, while gear4music.com dropped by 1.01. Moonpig.com rose by 0.42, contrasting Etsy.com’s 0.34 decline.

Campaign Efficiency

UK Retail Books and Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk worldofbooks.com etsy.com gear4music.com moonpig.com axelbooks.com awesomebooks.com papier.com ebay.co.uk temu.com
2025/04/01 66.12% 6.55% 5.32% 2.5% 0.88% 0.7% 0.35% 1.62% 1.54% 0.97%
2025/04/02 67.06% 4.95% 5.38% 3.23% 0.82% 0.57% 0.48% 1.77% 1.37% 0.64%
2025/04/03 63.41% 5.94% 5.34% 2.94% 0.84% 0.92% 2.34% 1.41% 1.36% 0.94%
2025/04/04 65.3% 7.03% 4.01% 4.17% 0.73% 0.8% 1.82% 1.39% 1.51% 0.74%
2025/04/05 66.8% 3.3% 5.66% 3.18% 0.7% 0.78% 1.09% 2.05% 1.57% 0.84%
2025/04/06 66.49% 5.85% 4.97% 3.79% 0.61% 0.69% 0.69% 1.64% 1.23% 0.81%
2025/04/07 64.46% 5.86% 5.2% 2.83% 0.74% 0.58% 0.52% 1.46% 1.34% 0.59%
2025/04/08 63.66% 4.74% 5.72% 4.05% 1.01% 0.53% 0.5% 1.62% 1.95% 1.1%
2025/04/09 70.77% 4.02% 4.42% 2.71% 0.78% 0.72% 0.73% 1.45% 1.48% 0.84%
2025/04/10 74.61% 3.08% 3.88% 2.02% 0.87% 0.36% 0.73% 1.34% 1.27% 0.56%
2025/04/11 75.01% 3.23% 4.15% 2.05% 0.72% 0.31% 0.85% 1.23% 1.24% 1.01%
2025/04/12 65.89% 3.54% 5.23% 3.97% 1% 0.64% 0.55% 1.55% 1.32% 1.53%
2025/04/13 70.07% 3.42% 4.21% 3.36% 1.03% 0.58% 0.43% 1.31% 1.09% 1.41%
2025/04/14 69.66% 3.43% 4.36% 3.51% 1.14% 0.82% 0.49% 1.55% 1.14% 0.96%
2025/04/15 70.85% 4.12% 4.76% 1.99% 1.4% 0.7% 1.71% 1.53% 1.13% 0.72%
2025/04/16 72.93% 3.23% 4.5% 2.52% 1.24% 0.53% 1.48% 1.34% 1.04% 0.58%
2025/04/17 77.11% 3.9% 3.53% 1.47% 0.96% 0.39% 0.55% 0.65% 0.76% 0.56%
2025/04/18 74.81% 3.42% 2.89% 2.78% 1.07% 0.61% 0.7% 0.78% 0.82% 0.68%
2025/04/19 75.88% 3.44% 2.72% 1.97% 1.44% 0.55% 0.73% 0.82% 0.57% 0.97%
2025/04/20 68.89% 4.55% 4.1% 2.51% 1.75% 0.82% 1.11% 1.07% 1% 1.73%
2025/04/21 67.92% 3.99% 4.24% 3.17% 1.77% 0.83% 0.45% 1.21% 1% 1.19%
2025/04/22 72.23% 4.61% 4.19% 1.83% 1.29% 0.65% 0.39% 1.29% 0.89% 1.04%
2025/04/23 68.13% 4.62% 3.59% 2.53% 1.87% 0.91% 0.54% 1.88% 1.24% 0.95%
2025/04/24 67.13% 5.78% 4.25% 1.74% 1.47% 0.95% 1.75% 1.55% 1.52% 0.94%
2025/04/25 73.84% 3.78% 3.68% 1.81% 1.03% 0.86% 1.43% 1.11% 1.11% 0.78%
2025/04/26 72.68% 4.41% 3.83% 1.76% 0.83% 0.89% 1.24% 0.88% 1.26% 0.9%
2025/04/27 64.81% 4.71% 4.31% 2.39% 3.97% 1.52% 1.5% 1.35% 1.79% 0.99%
2025/04/28 71.62% 4.59% 3.76% 2.16% 2.44% 1.32% 1.07% 0.89% 1.15% 0.84%
2025/04/29 68.89% 5.1% 4.35% 2.18% 1.4% 2% 1.38% 1.05% 1.29% 0.97%
2025/04/30 65.03% 4.83% 4.32% 2.91% 2.71% 2.1% 1.47% 1.43% 1.4% 0.98%

Copyright © Adthena. All rights reserved.

Amazon.co.uk dominated April with a peak impression share of 77.11% on the 17th. Worldofbooks.com and Etsy.com showed fluctuating trends, while Moonpig.com surged on the 27th. The month concluded with Amazon.co.uk leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Books and Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Order At Amazon.co.uk Now https://www.amazon.co.uk/

    Products At Affordable Prices — Browse & Discover Thousands of products. Read Customer Reviews and Find Best Sellers. We Have Different Products From Hundreds Of Renown...

  2. 2
    Audible Easter Offer | 3 Months Of Audible For 99p/m https://www.audible.co.uk

    Start Your Spring With Audible: Enjoy 3 Months For Only 99p/month. £7.99/month Thereafter. Renews...

  3. 3
    Etsy https://www.etsy.com › official-site

    Official Site — Buy Directly From Someone Who Put Their Heart And Soul Into Making Something Special. Find Things You'll Love. Buy Directly From Makers. Only...

  4. 4
    The Westminster Collection https://www.westminstercollection.com

    Official UK Coins Available — Get Limited Edition Coins And Stamps For Your Collection Today - Historic And New Issues. Limited Edition Coins, Commemoratives & Stamps - incl.

  5. 5
    2025 Diary | Calendars 2025 | WWF UK https://shop.wwf.org.uk

    We're Protecting Our Planet's Iconic Animals. Contribute To Conservation Online! Stop Wildlife Crime. Restore Wildlife Habitats.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Amazon.co.uk leads with affordability and variety, while Audible entices with a limited-time offer. Etsy emphasizes heartfelt craftsmanship, Westminster Collection appeals to collectors with exclusive items, and WWF UK champions conservation through their products.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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