UK Retail Books and Music - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Books and Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Books and Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
amazon.co.uk	82.3
worldofbooks.com	3.15
etsy.com	2.65
gear4music.com	2.54
awesomebooks.com	0.9
abebooks.co.uk	0.65
hmv.com	0.49
moonpig.com	0.47
ebay.co.uk	0.43
papier.com	0.43
others	5.99

Amazon.co.uk dominates with 82.3% click share, overshadowing others like Worldofbooks.com at 3.15% and Etsy.com at 2.65%. “Others” collectively hold 5.99%.

Market Exposure

Share of Spend for the top 10 UK Retail Books and Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	amazon.co.uk	etsy.com	worldofbooks.com	gear4music.com	papier.com	awesomebooks.com	ebay.co.uk	temu.com	moonpig.com	photobox.co.uk
2025/06/01	49.77%	7.77%	2.7%	4.36%	2.62%	3.05%	1.5%	2.17%	2.45%	2.59%
2025/06/02	45.13%	7.02%	4.79%	4.75%	2.91%	2.57%	2.16%	1.81%	3.32%	2.04%
2025/06/03	55.27%	5.83%	4.49%	6.98%	2.03%	3.61%	1.27%	1.03%	1.75%	1.63%
2025/06/04	44.85%	6.71%	6.16%	4.55%	3.62%	3.9%	1.47%	1.28%	3.02%	1.85%
2025/06/05	47.66%	6.45%	6.23%	4.19%	2.51%	6.57%	1.5%	0.8%	2.22%	1.51%
2025/06/06	44.65%	7.12%	5.17%	4.77%	3.65%	4.92%	1.99%	1.18%	2.2%	2.19%
2025/06/07	46.29%	6.04%	5.32%	4.66%	4.04%	2.49%	1.67%	1.57%	2.27%	2.01%
2025/06/08	43.24%	4.91%	5.76%	5.19%	3.75%	3.02%	1.67%	2.43%	2.79%	3.28%
2025/06/09	40.74%	4.67%	5.23%	4.88%	5.72%	1.84%	2.88%	1.71%	3.56%	3.39%
2025/06/10	43.34%	5.89%	7%	5.15%	4.47%	0.83%	2.13%	1.2%	3.42%	1.36%
2025/06/11	35.54%	7.02%	7.47%	6.04%	5.27%	0.85%	2.22%	1.71%	3.98%	1.82%
2025/06/12	36.21%	5.48%	8.39%	6.06%	3.26%	3.22%	2.08%	1.21%	4.32%	1.93%
2025/06/13	41.6%	4.25%	6.21%	6.24%	3.38%	1.3%	1.84%	2.12%	3.98%	1.87%
2025/06/14	39.22%	6.54%	7.97%	5.35%	3.73%	1%	1.99%	1.61%	2.66%	1.41%
2025/06/15	39.1%	5.69%	7.76%	5.38%	3.09%	2.02%	2.01%	2.74%	2.07%	1.01%
2025/06/16	48.26%	5.4%	5.22%	6.42%	2.65%	2.39%	2.39%	1.51%	2.17%	0.68%
2025/06/17	45.95%	6.07%	5.46%	5.8%	2.71%	1.59%	1.58%	2.94%	1.39%	2.19%
2025/06/18	40.1%	4.98%	5.43%	5.44%	3.24%	3.26%	2.31%	2.04%	1.4%	1.48%
2025/06/19	45.03%	6.29%	6.5%	4.43%	2.3%	4.38%	1.9%	0.98%	1.1%	1.11%
2025/06/20	43.33%	6.5%	4.4%	6.64%	2.91%	3.23%	1.59%	1.04%	0.99%	1.72%
2025/06/21	45.95%	5.1%	7.86%	4.56%	2.27%	3.8%	1.85%	1.25%	0.95%	1.86%
2025/06/22	41.7%	5.88%	7.88%	4.27%	2.54%	1.72%	1.88%	3.05%	1.14%	2.35%
2025/06/23	44.96%	4.81%	6.63%	5.74%	3.05%	1.92%	1.89%	2.2%	1.19%	1.97%
2025/06/24	40.16%	5.3%	5.82%	5.21%	2.84%	7%	1.51%	3.29%	1.58%	1.38%
2025/06/25	45.29%	4.81%	3.83%	6.29%	3.3%	2.56%	2.14%	1.32%	1.59%	2.6%
2025/06/26	46.09%	5.01%	4.74%	4.68%	2.92%	2.26%	2.11%	1.68%	1.77%	1.71%
2025/06/27	41.52%	5.64%	5.49%	4.87%	2.34%	5.43%	1.98%	1.51%	1.58%	1.07%
2025/06/28	45.12%	5.57%	7.33%	3.93%	2.63%	2.25%	1.98%	1.68%	1.36%	1.56%
2025/06/29	43.43%	6.21%	6.12%	4.5%	2.52%	3.86%	1.99%	1.34%	1.52%	2.19%
2025/06/30	48.08%	5.53%	4.87%	4.33%	2.97%	2.21%	2.08%	1.86%	1.56%	1.44%

Amazon.co.uk dominated June with fluctuating spend, peaking at 55.27% on June 3rd. Etsy and Worldofbooks.com showed consistent activity, while Gear4music.com and Papier.com had varied trends. Moonpig.com and Photobox.co.uk maintained lower shares.

Market Exposure

Competitor Count for UK Retail Books and Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/06/01	550
2025/06/02	583
2025/06/03	497
2025/06/04	574
2025/06/05	545
2025/06/06	549
2025/06/07	589
2025/06/08	564
2025/06/09	559
2025/06/10	568
2025/06/11	616
2025/06/12	589
2025/06/13	607
2025/06/14	597
2025/06/15	594
2025/06/16	578
2025/06/17	593
2025/06/18	606
2025/06/19	562
2025/06/20	567
2025/06/21	574
2025/06/22	573
2025/06/23	571
2025/06/24	575
2025/06/25	573
2025/06/26	583
2025/06/27	583
2025/06/28	567
2025/06/29	551
2025/06/30	578

June saw a dynamic shift in distinct advertisers, starting at 550 and peaking at 616 mid-month. The month concluded with a stable 578, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Books and Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
amazon.co.uk	1.04%
abebooks.co.uk	0.2%
awesomebooks.com	0.19%
theworks.co.uk	0.1%
audible.co.uk	0.05%
papier.com	-0.15%
worldofbooks.com	-0.3%
gear4music.com	-0.3%
moonpig.com	-0.33%
etsy.com	-0.65%

Amazon.co.uk surged with a 1.04 increase, while etsy.com dropped by 0.65. Audible.co.uk and theworks.co.uk saw slight gains, contrasting with moonpig.com and worldofbooks.com declines.

Campaign Efficiency

UK Retail Books and Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	amazon.co.uk	etsy.com	worldofbooks.com	gear4music.com	ebay.co.uk	axelbooks.com	temu.com	awesomebooks.com	papier.com	thomann.co.uk
2025/06/01	71.71%	4.8%	1.42%	3%	1.14%	1.08%	1.53%	1.49%	1.05%	0.62%
2025/06/02	66.61%	4.49%	2.92%	3.33%	1.67%	1.25%	1.41%	1.39%	1.37%	0.79%
2025/06/03	75.81%	3.73%	2.57%	3.43%	1.03%	0.74%	0.83%	1.34%	0.81%	0.65%
2025/06/04	68.64%	3.9%	3.73%	3.23%	1.3%	0.83%	0.99%	1.61%	1.53%	0.71%
2025/06/05	72.52%	3.77%	3.51%	2.21%	1.16%	0.83%	0.66%	1.85%	1.11%	0.43%
2025/06/06	69.11%	4.41%	3.37%	2.69%	1.44%	1.07%	1.07%	1.66%	1.64%	0.67%
2025/06/07	66.43%	4.78%	3.38%	3.39%	1.5%	1.01%	1.25%	1.42%	1.63%	1%
2025/06/08	62.64%	3.41%	4.52%	3.55%	1.89%	1.5%	1.78%	1.58%	1.85%	1.34%
2025/06/09	59.01%	3.6%	4.37%	3.71%	2.94%	1.33%	1.52%	1.21%	2.71%	1.14%
2025/06/10	63.85%	3.41%	5.57%	3.07%	1.79%	1.35%	1.08%	0.7%	1.99%	1.14%
2025/06/11	56.11%	4.52%	6.39%	4.26%	1.96%	1.42%	1.65%	0.92%	2.51%	1.13%
2025/06/12	57.72%	3.72%	6.08%	4.83%	2.22%	1.23%	1.16%	1.18%	1.65%	1.33%
2025/06/13	62.83%	2.93%	4.46%	4.56%	1.84%	1.08%	1.61%	0.83%	1.55%	1.07%
2025/06/14	61.67%	4.11%	6.05%	3.83%	1.82%	1.11%	1.37%	0.86%	1.72%	1.15%
2025/06/15	60.3%	3.98%	5.2%	3.98%	1.93%	1.39%	2.24%	1.29%	1.47%	1.15%
2025/06/16	70.31%	3.12%	3%	3.68%	1.67%	1.13%	1.13%	1.24%	1.16%	0.89%
2025/06/17	66.35%	3.73%	3.46%	4.48%	1.76%	1%	1.98%	0.84%	1.15%	0.71%
2025/06/18	60.91%	3.21%	3.77%	4.04%	2.4%	1.36%	1.44%	1.43%	1.52%	0.97%
2025/06/19	66.89%	3.84%	4.42%	3.01%	1.55%	1.24%	0.8%	1.49%	1.02%	0.94%
2025/06/20	65.87%	3.92%	2.95%	4.98%	1.51%	1.22%	0.8%	1.09%	1.23%	1.63%
2025/06/21	65.56%	3.31%	5.44%	2.83%	1.99%	1.61%	1%	1.9%	1.03%	0.68%
2025/06/22	63.15%	3.8%	6.01%	2.98%	1.52%	1.63%	1.86%	1.12%	1%	1.11%
2025/06/23	67.51%	3.09%	4.55%	3.2%	1.31%	1.78%	1.36%	0.85%	1.26%	1.08%
2025/06/24	62.6%	3.52%	4.62%	3.63%	1.39%	1.31%	2.23%	2.2%	1.33%	1.14%
2025/06/25	67.73%	3.11%	2.73%	4.3%	1.68%	1.35%	1.01%	1.27%	1.3%	1%
2025/06/26	68.08%	3.19%	2.92%	3.47%	1.65%	0.95%	1.34%	1.05%	1.21%	1.06%
2025/06/27	63.09%	3.75%	3.54%	3.66%	2.19%	1.06%	1.24%	1.89%	1.06%	0.83%
2025/06/28	65.71%	3.59%	5.1%	2.99%	2.08%	1.12%	1.35%	1.62%	1.09%	0.72%
2025/06/29	64.27%	4.14%	4.25%	3.29%	2.09%	1.11%	1.19%	2.08%	0.99%	0.66%
2025/06/30	70.25%	3.19%	3.12%	2.79%	1.72%	1.44%	1.34%	1.26%	1.1%	0.59%

Amazon.co.uk dominated June with fluctuating impressions, peaking at 75.81% on June 3rd. Etsy and WorldofBooks saw modest shares, while Gear4Music and eBay trailed. The month ended with Amazon at 70.25%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Books and Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Order At Amazon.co.uk Now https://www.amazon.co.uk/
All-In-One Online Store — Browse & Discover Thousands of products. Read Customer Reviews and Find Best Sellers. We Have Different Products From Hundreds Of Renown...
2
Audiobooks on Audible https://www.audible.co.uk
Listen Any Time, Anywhere — Looking For The Next Listen? Choose From Our Selection Of Trending Podcasts And Audiobooks. Discover The Joy Of Audio Books With Audible ...
3
Etsy - Official Site https://www.etsy.com › official-site
Buy Directly From Someone Who Put Their Heart And Soul Into Making Something Special. Find Things You'll Love. Buy Directly From Makers. Only...
4
Jacquie Lawson Ecards - Classiest Ecards On The Web https://www.jacquielawson.com
Make custom greeting cards with the most loved features of paper cards in 3 easy steps!
5
40% Off Photo Calendars - Custom 2025 Photo Calendars https://www.photobox.co.uk › calendar › discounts
Order Online Now. Turn your digital photos into stunning Photo Calendars. Turn your favourite...

In the bustling world of online retail, Amazon.co.uk leads with its all-encompassing store, promising a vast selection and trusted reviews. Audible.co.uk entices listeners with the joy of audiobooks, while Etsy.com connects buyers with heartfelt, handmade creations. Jacquie Lawson offers personalized ecards, and Photobox.co.uk transforms digital memories into stunning photo calendars.

Frequently Asked Questions

Why is the UK Retail Books and Music June 2025 Report useful and how should I use it?

Why is the UK Retail Books and Music June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Retail Books and Music June 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Retail Books and Music June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Retail Books and Music June 2025 Report?

The UK Retail Books and Music June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Retail Books and Music June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Retail Books and Music June 2025 Report for?

The UK Retail Books and Music June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

PPC Case Study: Capital on Tap doubles PMax conversions and cuts CPL by 37%

Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection.

The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

In this PPC case study, Serotonin x Assos generated six figures in additional revenue by leveraging Adthena's brand protection solution.

Adthena identified over 108,000 trademark infringements, empowering the company to safeguard its brand equity and stay ahead of competitors.Read case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Retail

UK Retail Books and Music - PPC Market Share Analysis June 2025

Share of Clicks for top 10 UK Retail Books and Music brands

Share of Spend for the top 10 UK Retail Books and Music brands

Competitor Count for UK Retail Books and Music

Market Loss & Market Gains for UK Retail Books and Music

UK Retail Books and Music Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Retail Books and Music

Frequently Asked Questions

Why is the UK Retail Books and Music June 2025 Report useful and how should I use it?

Why is the UK Retail Books and Music June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Retail Books and Music June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Retail Books and Music June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

PPC Case Study: Capital on Tap doubles PMax conversions and cuts CPL by 37%

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Get the full picture

See this data specific to your brand performance

Related reports

US Toys and Games

US Sports and Outdoors

UK Toys and Games

US Pet Supplies