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UK Retail Books and Music - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Books and Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Books and Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.co.uk 80.62
etsy.com 3.14
hmv.com 2.57
worldofbooks.com 2.47
gear4music.com 1.93
moonpig.com 1.12
awesomebooks.com 0.97
abebooks.co.uk 0.63
axelbooks.com 0.53
papier.com 0.39
others 5.63

Copyright © Adthena. All rights reserved.

Amazon.co.uk dominates with 80.62% click share, overshadowing others like Etsy (3.14%) and HMV (2.57%). ‘Others’ collectively hold 5.63%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Retail Books and Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.co.uk etsy.com gear4music.com photobox.co.uk worldofbooks.com moonpig.com papier.com awesomebooks.com ebay.co.uk axelbooks.com
2025/05/01 45.69% 4.64% 3.78% 2% 6.02% 5.9% 2.07% 4.2% 1.91% 3.06%
2025/05/02 50.83% 4.44% 3.63% 2.05% 5.04% 5.33% 1.73% 4.17% 1.54% 2.93%
2025/05/03 49.38% 4.79% 3.29% 2.32% 5.32% 4.88% 1.97% 3.08% 1.59% 3%
2025/05/04 51.75% 4.57% 3.57% 2.12% 5.16% 4.22% 1.82% 2.77% 1.61% 3.22%
2025/05/05 51.26% 4.69% 3.05% 2% 4.47% 5.51% 2.49% 3.15% 1.54% 2.37%
2025/05/06 51.32% 5.23% 3.46% 2.01% 5.2% 4.57% 2.22% 3.72% 1.45% 2.18%
2025/05/07 52.09% 4.3% 2.67% 2.28% 5.21% 6.08% 2.61% 0.57% 1.41% 1.87%
2025/05/08 45.58% 5.45% 3.14% 2.23% 5.38% 6.65% 2.56% 1.01% 1.63% 2.04%
2025/05/09 45.5% 5.34% 2.62% 2.44% 5.19% 8.15% 2.37% 1.04% 1.51% 2.01%
2025/05/10 43.34% 5.95% 3.02% 2.31% 3.77% 8.06% 2.38% 5.06% 1.67% 1.94%
2025/05/11 43.39% 5.6% 3.74% 2.16% 3.35% 8.45% 2.76% 3.61% 1.76% 2.24%
2025/05/12 45.42% 5.06% 3.1% 2.3% 3.62% 8.72% 2.55% 3.37% 2.09% 1.74%
2025/05/13 44.44% 5.64% 3% 2.53% 3.19% 7.48% 2.82% 2.92% 1.38% 1.62%
2025/05/14 42.26% 6.01% 3.49% 2.48% 4.52% 6.09% 3.02% 2.8% 1.95% 2.14%
2025/05/15 45.97% 4.53% 3.21% 2.94% 5.77% 4.94% 3.1% 3.59% 1.61% 1.64%
2025/05/16 40.91% 4.28% 3.69% 2.42% 6.11% 4.28% 3.18% 3.59% 1.26% 1.93%
2025/05/17 47.17% 4.54% 3.85% 1.17% 4.26% 4.48% 2.34% 1.87% 1.19% 2.76%
2025/05/18 44.11% 4.53% 5.47% 2.04% 3.39% 3.86% 3.39% 2.08% 0.97% 2.92%
2025/05/19 50.67% 5.11% 4.28% 2.02% 4.59% 4.32% 2.37% 2.03% 1.44% 1.9%
2025/05/20 46.28% 5.59% 5.03% 2.06% 3.7% 4.3% 3.58% 1.09% 1.45% 1.93%
2025/05/21 46.29% 5.17% 5.73% 1.67% 4.44% 3.78% 3.8% 1.31% 1.07% 2.05%
2025/05/22 40.97% 3.77% 6.62% 1.74% 7.2% 3.76% 3.63% 3.24% 1.58% 3.28%
2025/05/23 47.09% 5.04% 4.74% 1.24% 6.04% 3.34% 3.52% 2.84% 1.51% 2.09%
2025/05/24 49.86% 4.69% 4.54% 1.39% 4.71% 3.64% 3.23% 2.4% 1.58% 1.37%
2025/05/25 38.44% 6.33% 5.95% 1.68% 5.75% 3.83% 3.57% 3.75% 1.73% 1.62%
2025/05/26 47.46% 5.59% 4.44% 2.25% 3.5% 4.53% 2.9% 3.15% 1.44% 1.37%
2025/05/27 46.56% 5.25% 3.18% 1.59% 5.25% 3.65% 3.02% 2.28% 1.61% 1.62%
2025/05/28 44.66% 5.4% 3.7% 2.16% 4.6% 3.39% 3.59% 1.49% 1.5% 1.57%
2025/05/29 47.19% 4.07% 4.33% 2.06% 5.35% 3.38% 3.29% 4.29% 1.23% 1.46%
2025/05/30 46.11% 4.79% 3.07% 2.52% 4.89% 2.16% 2.77% 4.74% 1.35% 1.11%
2025/05/31 50.96% 4.95% 4.3% 3% 2.93% 2.8% 2.62% 1.91% 1.47% 1.42%

Copyright © Adthena. All rights reserved.

Amazon.co.uk’s PPC spend fluctuated, peaking at 52.09% on May 7, then dipped to 38.44% on May 25. Etsy.com saw a peak of 6.33% on May 25. Gear4music.com rose to 6.62% on May 22. Photobox.co.uk ended at 3.0% on May 31. Worldofbooks.com peaked at 7.2% on May 22. Moonpig.com’s highest was 8.72% on May 12. Papier.com peaked at 3.8% on May 21. Awesomebooks.com saw a high of 5.06% on May 10. Ebay.co.uk remained stable, ending at 1.47% on May 31. Axelbooks.com fluctuated, ending at 1.42% on May 31.

Market Exposure

Competitor Count for UK Retail Books and Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 613
2025/05/02 614
2025/05/03 652
2025/05/04 623
2025/05/05 643
2025/05/06 613
2025/05/07 692
2025/05/08 690
2025/05/09 705
2025/05/10 699
2025/05/11 703
2025/05/12 701
2025/05/13 697
2025/05/14 689
2025/05/15 675
2025/05/16 654
2025/05/17 623
2025/05/18 619
2025/05/19 615
2025/05/20 633
2025/05/21 632
2025/05/22 612
2025/05/23 610
2025/05/24 584
2025/05/25 587
2025/05/26 571
2025/05/27 599
2025/05/28 586
2025/05/29 607
2025/05/30 576
2025/05/31 584

Copyright © Adthena. All rights reserved.

May began with 613 advertisers, peaking at 705 on May 9. A decline followed, ending the month at 584.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Books and Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
amazon.co.uk 1.65%
gear4music.com 0.62%
abebooks.co.uk 0.14%
temu.com 0.1%
blackwells.co.uk 0.1%
books2door.com -0.06%
funkypigeon.com -0.1%
axelbooks.com -0.1%
moonpig.com -0.63%
hmv.com -1.84%

Copyright © Adthena. All rights reserved.

Amazon.co.uk surged with a 1.65 increase, while hmv.com faced a 1.84 decline. Gear4music.com rose by 0.62, contrasting with moonpig.com’s 0.63 drop.

Campaign Efficiency

UK Retail Books and Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk etsy.com gear4music.com worldofbooks.com ebay.co.uk axelbooks.com awesomebooks.com papier.com moonpig.com hmv.com
2025/05/01 60.89% 3.79% 2.68% 5.4% 1.82% 3.51% 1.64% 1.22% 2.47% 0.16%
2025/05/02 61.32% 4.76% 3.09% 4.63% 1.38% 3.4% 1.75% 1.05% 2.38% 1.54%
2025/05/03 60.49% 4.54% 2.83% 4.95% 1.57% 3.78% 1.61% 1.09% 2.01% 2.04%
2025/05/04 62.59% 4.46% 3.23% 4.31% 1.57% 3.63% 1.31% 1.01% 1.68% 1.89%
2025/05/05 65.09% 4.35% 2.48% 3.85% 1.46% 2.74% 1.33% 1.26% 2.11% 1.42%
2025/05/06 64.32% 5.22% 2.72% 4.89% 1.42% 2.55% 1.32% 1.19% 1.74% 1.44%
2025/05/07 63.97% 4.04% 2.33% 4.54% 1.5% 2.08% 0.66% 1.35% 2.28% 2.13%
2025/05/08 59.28% 5.31% 2.7% 4.63% 2.06% 2.18% 1.14% 1.26% 2.38% 2.92%
2025/05/09 60.01% 4.64% 2.04% 4.82% 1.61% 2.33% 1.15% 1.16% 2.82% 2.67%
2025/05/10 58.98% 5.64% 2.86% 3.42% 1.85% 2.32% 2.13% 1.23% 3.03% 1.4%
2025/05/11 59.97% 5.21% 3.29% 2.78% 1.91% 2.5% 1.79% 1.45% 3.02% 1.57%
2025/05/12 60.16% 5.34% 2.86% 3.1% 2.65% 1.99% 1.77% 1.4% 3.09% 1.4%
2025/05/13 61.08% 4.81% 2.53% 2.74% 1.53% 1.84% 1.95% 1.48% 2.67% 2.38%
2025/05/14 58.41% 4.97% 2.78% 4.08% 2.27% 2.28% 1.88% 1.46% 2.13% 1.79%
2025/05/15 62.05% 3.93% 2.72% 4.96% 1.62% 1.84% 1.61% 1.55% 1.71% 2.08%
2025/05/16 57.22% 3.66% 3.43% 5.31% 1.41% 2.2% 1.65% 1.65% 1.68% 3.69%
2025/05/17 65.21% 3.54% 2.84% 2.92% 1.05% 2.54% 1.06% 1.17% 1.53% 2.7%
2025/05/18 59.68% 3.76% 4.99% 2.68% 1.34% 2.87% 1.35% 1.85% 1.61% 0.85%
2025/05/19 66.38% 4.31% 3.72% 3.31% 1.16% 2.02% 1.03% 1.14% 1.46% 1.19%
2025/05/20 61.56% 4.77% 3.98% 3.13% 1.54% 1.89% 1.12% 1.73% 1.54% 2.81%
2025/05/21 62.57% 4.33% 4.11% 3.47% 1.98% 1.94% 1.38% 1.87% 1.34% 0.51%
2025/05/22 56.62% 3.67% 5.19% 5.87% 1.92% 3.25% 2.17% 1.77% 1.42% 0.13%
2025/05/23 60.01% 5.18% 3.83% 4.88% 1.77% 2.03% 1.68% 1.79% 1.22% 1.28%
2025/05/24 65.59% 4.65% 3.15% 3.31% 1.73% 1.6% 1.81% 1.53% 1.27% 0.84%
2025/05/25 54.59% 5.95% 5.11% 4.23% 2.17% 2.04% 2.29% 1.81% 1.42% 1.38%
2025/05/26 62.53% 4.95% 3.59% 2.62% 1.69% 1.59% 1.76% 1.51% 1.49% 2.3%
2025/05/27 62.69% 4.83% 2.73% 3.84% 1.78% 2.06% 1.19% 1.55% 1.45% 0.28%
2025/05/28 60.09% 5.45% 3.17% 3.33% 2.16% 1.84% 1% 1.96% 1.29% 0.38%
2025/05/29 64.91% 3.76% 3.57% 3.73% 1.52% 1.68% 1.79% 1.72% 1.16% 0.21%
2025/05/30 65.75% 4.07% 2.65% 3.43% 1.59% 1.35% 1.73% 1.48% 0.81% 0%
2025/05/31 63.38% 4.68% 3.98% 2.13% 1.92% 1.77% 1.44% 1.39% 1.13% 0.11%

Copyright © Adthena. All rights reserved.

Amazon.co.uk dominated May 2025, peaking at 66.38% on the 19th. Etsy and Gear4music showed fluctuations, while Worldofbooks and eBay maintained steady shares. The month ended with Amazon leading, followed by Etsy.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Books and Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Shop Amazon.UK | Amazon.co.uk® Official Site https://www.amazon.co.uk/

    Browse & Discover Thousands of products. Read Customer Reviews and Find Best Sellers. Shop on Our Official Site and Save Money. Free UK Delivery on Eligible Orders! Shop Today's Deals. Prime Exclusive Deals.

  2. 2
    Audiobooks on Audible | Audible UK Official Site https://www.audible.co.uk › audible › audiobooks

    Looking For The Next Listen? Choose From Our Selection Of Trending Podcasts And Audiobooks. Discover The Joy Of Audio Books With Audible ...

  3. 3
    Create A Photo Book In Minutes https://www.cewe.co.uk

    Award-winning Photo Books — Award Winning Photo Books.

  4. 4
    Etsy - Official Site https://www.etsy.com › official-site

    Buy Directly From Someone Who Put Their Heart And Soul Into Making Something Special. Find Things You'll Love. Buy Directly From Makers. Only...

  5. 5
    Moonpig Official Site | Same Day Dispatch https://www.moonpig.com › birthday › cards

    Find the Perfect Birthday Card & Be There for All Your Memories with Moonpig. Order A Personalised Birthday Card From Moonpig & Put A Smile On Their Face. Next Day Delivery.

Copyright © Adthena. All rights reserved.

In the bustling world of Google PPC, five advertisers shine with distinct narratives. Amazon.co.uk entices with a promise of savings and convenience, highlighting customer reviews and free delivery. Audible.co.uk invites listeners to explore trending audiobooks, emphasizing the joy of audio. CEWE.co.uk captivates with award-winning photo books, offering creativity in minutes. Etsy.com connects buyers with heartfelt, handmade creations, fostering a personal touch. Moonpig.com ensures memorable moments with personalized cards, promising smiles and swift delivery. Each ad weaves a unique story, resonating with diverse consumer desires.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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