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UK Retail Books and Music - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Books and Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Books and Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.co.uk 84.04
etsy.com 2.97
hmv.com 2.4
gear4music.com 2.37
worldofbooks.com 1.67
moonpig.com 0.64
ebay.co.uk 0.43
papier.com 0.38
zazzle.co.uk 0.3
awesomebooks.com 0.26
others 4.54

Copyright © Adthena. All rights reserved.

Amazon.co.uk dominates with 84.04% click share, overshadowing others like Etsy.com at 2.97% and HMV.com at 2.4%. ‘Others’ collectively hold 4.54%.

Market Exposure

Share of Spend for the top 10 UK Retail Books and Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.co.uk etsy.com worldofbooks.com gear4music.com papier.com zazzle.co.uk moonpig.com temu.com ebay.co.uk photobox.co.uk
2025/03/01 47.29% 6.94% 3.15% 7.83% 2.04% 1.02% 1.04% 1.83% 1.74% 2.1%
2025/03/02 46.52% 7.81% 3.81% 6.78% 2.43% 1.64% 0.85% 1.52% 2.22% 2.37%
2025/03/03 50.4% 6.79% 5.41% 4.77% 2.39% 1.73% 1.85% 1.28% 1.33% 1.86%
2025/03/04 52.51% 5.1% 5.69% 5.06% 2.13% 1.2% 1.22% 1.11% 1.86% 1.81%
2025/03/05 52.5% 5.71% 4.78% 4.83% 2.37% 1.68% 1.82% 1.04% 1.36% 1.22%
2025/03/06 54.03% 5.44% 4.56% 4.05% 2.26% 1.53% 2.18% 0.68% 1.2% 1.11%
2025/03/07 57.08% 5.86% 3.16% 3.48% 1.81% 1.78% 2.17% 0.81% 0.96% 0.95%
2025/03/08 56.31% 6.24% 3.34% 3.42% 2.57% 2.3% 1.92% 0.87% 1.65% 1.13%
2025/03/09 52.59% 7.22% 3.45% 4.39% 2.28% 1.65% 1.5% 1.27% 2.19% 1.19%
2025/03/10 59.28% 5.63% 3.28% 3.62% 2.45% 1.7% 1.64% 0.93% 1.89% 0.86%
2025/03/11 59.15% 5.45% 2.3% 3.44% 2.3% 1.55% 1.78% 1.31% 1.73% 1.06%
2025/03/12 52.97% 6.63% 3.45% 3.91% 2.2% 2.03% 1.87% 1.3% 1.94% 1.26%
2025/03/13 53.22% 6.73% 3.46% 3.61% 2.31% 1.94% 2.07% 1.75% 2.02% 2.2%
2025/03/14 48.97% 5.45% 3.56% 4.08% 2.57% 1.89% 1.79% 5.47% 3.85% 1.49%
2025/03/15 51.49% 4.96% 3.74% 3.89% 2.6% 2.23% 2.5% 1.22% 1.7% 1%
2025/03/16 52.62% 5.32% 3.55% 4.51% 2.11% 1.7% 2.65% 1.34% 1.74% 1.17%
2025/03/17 48.14% 6.22% 3.44% 4.54% 2.26% 1.96% 2.87% 1.2% 1.66% 2.02%
2025/03/18 49.75% 7% 4.73% 4.27% 2.98% 2.65% 2.34% 0.89% 1.98% 0.66%
2025/03/19 52.65% 5.35% 4.81% 4.78% 3.09% 1.87% 1.42% 0.84% 1.57% 1.89%
2025/03/20 61.31% 6.26% 2.97% 3.42% 2.92% 2.06% 1.67% 0.88% 1.31% 0.82%
2025/03/21 60.37% 5.75% 2.54% 3.74% 2.65% 2.35% 1.94% 0.84% 1.11% 1.03%
2025/03/22 61.44% 5.88% 3.03% 3.05% 2.49% 2.09% 1.31% 1.03% 1.15% 1.25%
2025/03/23 60.9% 5.58% 2.76% 3.34% 2.04% 2.54% 1.52% 1.04% 1.18% 1.94%
2025/03/24 54.49% 6.07% 3.43% 3.38% 3.04% 2.51% 4.57% 0.88% 1.33% 1.04%
2025/03/25 57.22% 5.94% 4.47% 2.94% 3.29% 1.31% 6.92% 0.49% 0.9% 0.56%
2025/03/26 58.53% 6.05% 5.46% 2.88% 2.91% 1.16% 5.03% 0.51% 1.04% 0.62%
2025/03/27 58% 5.63% 2.28% 2.66% 2.4% 1.44% 8.39% 0.51% 1.46% 0.32%
2025/03/28 60.14% 5% 2.61% 2.81% 2.36% 1.56% 5.38% 0.62% 1.25% 0.38%
2025/03/29 60.64% 5.8% 4.44% 3.37% 1.74% 0.98% 2.32% 0.79% 1.18% 0.47%
2025/03/30 59.3% 5.91% 3.82% 4.17% 2.7% 1.58% 1.44% 1.12% 1.19% 0.31%
2025/03/31 59.08% 5.83% 5.06% 3.15% 2.96% 1.65% 1.54% 1.21% 1.08% 0.35%

Copyright © Adthena. All rights reserved.

In March 2025, Amazon.co.uk dominated PPC spend, peaking at 61.44% on March 22. Etsy.com fluctuated, ending at 5.83%. Worldofbooks.com saw a rise, closing at 5.06%. Gear4music.com’s share decreased, finishing at 3.15%. Moonpig.com spiked mid-month, ending at 1.54%. Temu.com and eBay.co.uk showed minor variations, concluding at 1.21% and 1.08%, respectively. Photobox.co.uk’s share dwindled, closing at 0.35%.

Market Exposure

Competitor Count for UK Retail Books and Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 737
2025/03/02 705
2025/03/03 743
2025/03/04 723
2025/03/05 769
2025/03/06 816
2025/03/07 821
2025/03/08 802
2025/03/09 770
2025/03/10 769
2025/03/11 754
2025/03/12 734
2025/03/13 745
2025/03/14 785
2025/03/15 746
2025/03/16 718
2025/03/17 732
2025/03/18 744
2025/03/19 732
2025/03/20 718
2025/03/21 739
2025/03/22 718
2025/03/23 704
2025/03/24 706
2025/03/25 661
2025/03/26 699
2025/03/27 712
2025/03/28 674
2025/03/29 714
2025/03/30 694
2025/03/31 709

Copyright © Adthena. All rights reserved.

March began with 737 advertisers, peaking at 821 on the 7th. A decline followed, ending the month at 709.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Books and Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
amazon.co.uk 2.59%
moonpig.com 0.4%
etsy.com 0.37%
worldofbooks.com 0.07%
virginexperiencedays.co.uk 0.04%
audible.co.uk -0.08%
temu.com -0.11%
ebay.co.uk -0.16%
gear4music.com -0.63%
hmv.com -1.42%

Copyright © Adthena. All rights reserved.

Amazon.co.uk surged with a 2.59 increase, while hmv.com dropped by 1.42. Moonpig.com and etsy.com saw gains, whereas gear4music.com and ebay.co.uk declined.

Campaign Efficiency

UK Retail Books and Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk etsy.com worldofbooks.com gear4music.com papier.com ebay.co.uk zazzle.co.uk temu.com moonpig.com hmv.com
2025/03/01 63.73% 5.45% 2.27% 5.82% 0.99% 1.95% 0.51% 1.68% 0.34% 1.95%
2025/03/02 59.55% 6.5% 3.03% 5.49% 1.21% 2.34% 1% 1.55% 0.31% 3.17%
2025/03/03 61.06% 6.19% 3.69% 4.3% 1.43% 1.85% 1.12% 1.62% 0.72% 1.85%
2025/03/04 62.37% 4.72% 4.05% 4.22% 1.29% 1.99% 0.66% 1.09% 0.54% 3.52%
2025/03/05 62.01% 5.07% 4.07% 4.3% 1.38% 1.57% 1.11% 0.99% 0.83% 2.91%
2025/03/06 64.64% 4.87% 3.85% 4.09% 1.27% 1.61% 0.95% 0.61% 0.98% 1.49%
2025/03/07 68.66% 4.71% 2.44% 3.43% 1.02% 1.12% 1.24% 0.82% 0.93% 0.51%
2025/03/08 68.68% 5.3% 2.32% 2.98% 1.43% 1.81% 1.47% 0.81% 0.8% 0.85%
2025/03/09 62.67% 6.6% 2.19% 4.33% 1.3% 2.46% 1.18% 1.28% 0.67% 1.78%
2025/03/10 71.26% 4.3% 2.12% 3.12% 1.33% 2.01% 0.98% 0.92% 0.67% 1.39%
2025/03/11 73.06% 4.03% 1.62% 2.73% 1.06% 1.79% 0.98% 1.1% 0.63% 1.27%
2025/03/12 62.77% 5.86% 2.9% 3.58% 1.29% 2.34% 1.36% 1.39% 0.82% 1.97%
2025/03/13 65.58% 5.83% 2.47% 3.11% 1.26% 2.39% 1.18% 1.55% 0.86% 1.19%
2025/03/14 58.54% 4.65% 3.37% 3.71% 1.44% 3.86% 1.23% 3.03% 0.78% 1.94%
2025/03/15 63.94% 4.74% 2.89% 3.71% 1.53% 2.17% 1.45% 1.17% 1.17% 0.95%
2025/03/16 62.65% 5.05% 2.74% 4.18% 1.21% 2.05% 1.11% 1.29% 1.22% 1.68%
2025/03/17 61.22% 6.25% 2.62% 3.99% 1.41% 1.87% 1.34% 1.1% 1.31% 0.46%
2025/03/18 60.77% 6.3% 4.05% 3.86% 1.76% 2.5% 1.71% 1.03% 1.01% 2.05%
2025/03/19 67.45% 4.54% 3.57% 3.8% 1.62% 1.72% 1.08% 0.78% 0.6% 1.95%
2025/03/20 70.96% 5.74% 2.32% 2.89% 1.61% 1.41% 1.3% 0.92% 0.67% 1.12%
2025/03/21 71.49% 4.8% 1.68% 3.15% 1.64% 1.43% 1.38% 0.83% 0.76% 0.79%
2025/03/22 71.6% 5.33% 2.2% 2.42% 1.45% 1.36% 1.29% 0.97% 0.56% 0.87%
2025/03/23 71.58% 5.85% 2% 2.75% 1.2% 1.26% 1.54% 0.83% 0.66% 1.08%
2025/03/24 64.23% 5.4% 2.66% 3.36% 1.85% 1.68% 1.59% 0.81% 2.34% 1.07%
2025/03/25 68.82% 5.45% 3.5% 2.73% 2% 1.13% 0.81% 0.55% 3.37% 0.76%
2025/03/26 70.26% 5.34% 4.45% 2.54% 1.69% 1.23% 0.73% 0.58% 2.28% 0.42%
2025/03/27 69.46% 5.75% 1.88% 2.3% 1.52% 1.54% 0.9% 0.49% 3.98% 0.74%
2025/03/28 71.04% 4.56% 2.24% 2.28% 1.33% 1.47% 0.94% 0.69% 2.46% 0.49%
2025/03/29 71.67% 4.65% 3.59% 2.78% 0.93% 1.31% 0.62% 0.7% 1.03% 0.19%
2025/03/30 68.55% 5.21% 2.87% 3.6% 1.59% 1.35% 0.98% 1.02% 0.71% 0.29%
2025/03/31 68.62% 5.53% 3.96% 2.59% 1.7% 1.41% 1.16% 1.11% 0.73% 0.18%

Copyright © Adthena. All rights reserved.

Amazon.co.uk dominated March with a peak impression share of 73.06% on the 11th. Etsy and WorldofBooks saw fluctuations, while Gear4Music and Papier maintained steady shares. The month ended with Amazon leading, followed by Etsy.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Books and Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Shop Amazon UK | Amazon.co.uk® Official Site https://www.amazon.co.uk/

    Browse & Discover Thousands of products. Read Customer Reviews and Find Best Sellers. Shop on Our Official Site and Save Money.

  2. 2
    Amazon UK Shopping New Books for sale | eBay https://www.ebay.co.uk

    Everything You Love On eBay. Check Out Great Products On eBay. eBay is your one-stop...

  3. 3
    Etsy - Official Site https://www.etsy.com › official-site

    Buy Directly From Someone Who Put Their Heart And Soul Into Making Something Special. Find Things You'll Love. Buy Directly From Makers. Only...

  4. 4
    Free US Address - Try For Free | Free Address to Shop the US https://www.myus.com

    Shop the US. Ship Internationally With Low Shipping Prices. Get Your Free US Address.

  5. 5
    Temu Online Shopping https://www.temu.com

    Temu: All Your Favorites, Less — Make Temu your one-stop destination for the latest fashion products, cosmetics & more.

Copyright © Adthena. All rights reserved.

In the competitive world of online retail, Amazon.co.uk leads with a promise of savings and a vast product range. eBay positions itself as a versatile marketplace, while Etsy highlights unique, handcrafted items. MyUS offers international shipping solutions, and Temu entices with affordable fashion and cosmetics.

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