Market Exposure
Share of Clicks for top 10 US Retail Books and Music brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| guitarcenter.com | 29.79 |
| amazon.com | 17.01 |
| calendars.com | 8.26 |
| thriftbooks.com | 4.38 |
| rakuten.com | 3.04 |
| etsy.com | 2.84 |
| christianbook.com | 2.42 |
| target.com | 2.3 |
| sweetwater.com | 2.23 |
| abebooks.com | 1.66 |
| others | 26.07 |
- guitarcenter.com - 29.79%
- amazon.com - 17.01%
- calendars.com - 8.26%
- thriftbooks.com - 4.38%
- rakuten.com - 3.04%
- etsy.com - 2.84%
- christianbook.com - 2.42%
- target.com - 2.3%
- sweetwater.com - 2.23%
- abebooks.com - 1.66%
- others - 26.07%
Copyright © Adthena. All rights reserved.
Guitarcenter.com leads with 29.79% click share, followed by Amazon at 17.01%. Others collectively hold 26.07%, showcasing diverse competition.
Market Exposure
Share of Spend for the top 10 US Retail Books and Music brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | amazon.com | guitarcenter.com | calendars.com | thriftbooks.com | zazzle.com | etsy.com | abebooks.com | target.com | sweetwater.com | uncommongoods.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 8.25% | 9.65% | 0.65% | 3.88% | 3.39% | 4.8% | 2.25% | 1.69% | 2.96% | 1.71% |
| 2026/08/02 | 11.85% | 4.2% | 2.62% | 5.28% | 3.66% | 5.79% | 2.36% | 1.53% | 2.5% | 3.9% |
| 2026/08/03 | 13.54% | 8.34% | 1.07% | 6.11% | 4.91% | 5.33% | 3.34% | 1.98% | 4.22% | 0.13% |
| 2026/08/04 | 10.03% | 7.28% | 4.95% | 6.09% | 3.95% | 4.09% | 3.23% | 2.12% | 3.95% | 2.71% |
| 2026/08/05 | 12.39% | 12.39% | 0% | 5.62% | 4.43% | 3.72% | 3.42% | 3.3% | 3.09% | 1.2% |
| 2026/08/06 | 17.2% | 10.39% | 4.85% | 5.67% | 2.37% | 2.93% | 3.82% | 2.52% | 2.46% | 1.49% |
| 2026/08/07 | 16.32% | 15.58% | 3.24% | 7% | 3.27% | 2.85% | 4.53% | 2.48% | 2.33% | 1.78% |
| 2026/08/08 | 12.53% | 12.45% | 1.47% | 5.57% | 1.8% | 5.18% | 3.56% | 3.87% | 2.99% | 0.08% |
| 2026/08/09 | 16.06% | 9.95% | 0% | 4.81% | 3.24% | 6.29% | 4.7% | 2.99% | 5.92% | 0.19% |
| 2026/08/10 | 12.29% | 5.29% | 0% | 4.43% | 4.07% | 14.51% | 2.81% | 4.97% | 2.62% | 0.04% |
| 2026/08/11 | 12.96% | 6.01% | 2.41% | 5.74% | 3.49% | 7.76% | 3.56% | 2.38% | 2.89% | 2.67% |
| 2026/08/12 | 16.47% | 10.23% | 2.55% | 6.92% | 3.24% | 10.49% | 3.29% | 3.11% | 2.11% | 1.61% |
| 2026/08/13 | 14.82% | 11.34% | 0.59% | 5.84% | 2.54% | 9.84% | 3.64% | 2.97% | 1.96% | 7.33% |
| 2026/08/14 | 11.68% | 5.89% | 3.13% | 4.63% | 3.76% | 6.03% | 2.91% | 2.13% | 2.06% | 2.54% |
| 2026/08/15 | 11.8% | 7.02% | 0.62% | 4.85% | 3.15% | 5.16% | 2.61% | 2.82% | 2.2% | 4.69% |
| 2026/08/16 | 11.74% | 4.33% | 1.78% | 4.14% | 2.09% | 14.85% | 2.14% | 1.85% | 1.37% | 5.71% |
| 2026/08/17 | 21.1% | 7.43% | 0.87% | 6.06% | 3.07% | 2.77% | 4.86% | 4.23% | 2.33% | 6.23% |
| 2026/08/18 | 11.39% | 5.96% | 1.95% | 8.26% | 3.51% | 7.75% | 3.47% | 3.29% | 3.61% | 1.09% |
| 2026/08/19 | 11.52% | 12.14% | 0.72% | 3.35% | 3.5% | 6.65% | 3.33% | 4.99% | 2.95% | 1.99% |
| 2026/08/20 | 13.85% | 12.62% | 2.52% | 4.98% | 3.32% | 7.29% | 4.14% | 3.08% | 2.38% | 3.46% |
| 2026/08/21 | 12.86% | 13.9% | 2.93% | 4.97% | 3.39% | 6.12% | 3.98% | 3.38% | 2.77% | 1.8% |
| 2026/08/22 | 10.93% | 11.08% | 6.87% | 6.18% | 2.82% | 5.75% | 3.14% | 5.54% | 2.97% | 2.84% |
| 2026/08/23 | 10.92% | 6.91% | 7.61% | 5.19% | 2.78% | 3.16% | 3.5% | 5.67% | 2.41% | 4.77% |
| 2026/08/24 | 13.72% | 6.11% | 6.93% | 4.29% | 2.14% | 8.74% | 2.26% | 2.48% | 2.04% | 6.21% |
| 2026/08/25 | 9.07% | 5.93% | 7.96% | 4.27% | 3.36% | 14.54% | 2.73% | 3.42% | 2.8% | 4.8% |
| 2026/08/26 | 9.6% | 10.85% | 6.9% | 3.35% | 4.54% | 8.08% | 2.89% | 2.98% | 1.69% | 2.72% |
| 2026/08/27 | 11.42% | 10.36% | 3.76% | 5.57% | 4.19% | 4.48% | 2.77% | 3.5% | 3.33% | 2.81% |
| 2026/08/28 | 9.09% | 11.99% | 4.53% | 5.99% | 5.33% | 6.23% | 3.08% | 3.34% | 3.74% | 1.3% |
| 2026/08/29 | 11.88% | 11.89% | 6.66% | 5.32% | 4.57% | 5.61% | 3.24% | 5.76% | 3.43% | 1.49% |
| 2026/08/30 | 11.98% | 7.3% | 6.44% | 7.2% | 4.98% | 4.82% | 3.36% | 6.46% | 3.19% | 0.14% |
| 2026/08/31 | 13.3% | 7.95% | 6.53% | 6.33% | 4.98% | 4.69% | 4.17% | 3.85% | 3.61% | 0.08% |
- amazon.com
- guitarcenter.com
- calendars.com
- thriftbooks.com
- zazzle.com
- etsy.com
- abebooks.com
- target.com
- sweetwater.com
- uncommongoods.com
Copyright © Adthena. All rights reserved.
Amazon’s PPC spend peaked mid-month at 21.10%, while Guitar Center saw a high of 15.58%. Etsy’s spend surged to 14.85% on August 16. The month concluded with Amazon leading, maintaining a strong presence.
Market Exposure
Competitor Count for US Retail Books and Music
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 643 |
| 2026/08/02 | 614 |
| 2026/08/03 | 577 |
| 2026/08/04 | 691 |
| 2026/08/05 | 599 |
| 2026/08/06 | 543 |
| 2026/08/07 | 486 |
| 2026/08/08 | 488 |
| 2026/08/09 | 481 |
| 2026/08/10 | 555 |
| 2026/08/11 | 545 |
| 2026/08/12 | 527 |
| 2026/08/13 | 515 |
| 2026/08/14 | 538 |
| 2026/08/15 | 519 |
| 2026/08/16 | 520 |
| 2026/08/17 | 489 |
| 2026/08/18 | 508 |
| 2026/08/19 | 474 |
| 2026/08/20 | 499 |
| 2026/08/21 | 535 |
| 2026/08/22 | 557 |
| 2026/08/23 | 534 |
| 2026/08/24 | 542 |
| 2026/08/25 | 556 |
| 2026/08/26 | 548 |
| 2026/08/27 | 572 |
| 2026/08/28 | 576 |
| 2026/08/29 | 560 |
| 2026/08/30 | 584 |
| 2026/08/31 | 550 |
Copyright © Adthena. All rights reserved.
August saw fluctuating advertiser numbers, starting at 643, dipping mid-month, and closing at 550.
