Share of Clicks for top 10 US Retail Books and Music brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| guitarcenter.com | 20.4 |
| amazon.com | 10.72 |
| calendars.com | 6.9 |
| sweetwater.com | 5.76 |
| etsy.com | 5.28 |
| walmart.com | 4.58 |
| christianbook.com | 4.06 |
| thriftbooks.com | 3.85 |
| bradfordexchange.com | 2.86 |
| target.com | 2.49 |
| others | 33.1 |
- guitarcenter.com - 20.4%
- amazon.com - 10.72%
- calendars.com - 6.9%
- sweetwater.com - 5.76%
- etsy.com - 5.28%
- walmart.com - 4.58%
- christianbook.com - 4.06%
- thriftbooks.com - 3.85%
- bradfordexchange.com - 2.86%
- target.com - 2.49%
- others - 33.1%
Copyright © Adthena. All rights reserved.
Guitar Center leads with 20.4% click share, followed by Amazon at 10.72%. Others collectively hold 33.1%, showcasing diverse competition.
Share of Spend for the top 10 US Retail Books and Music brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.com | guitarcenter.com | etsy.com | thriftbooks.com | audible.com | sweetwater.com | zazzle.com | christianbook.com | walmart.com | target.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 5.17% | 4.34% | 12.73% | 4.72% | 2.87% | 5.69% | 4.42% | 4.2% | 6.29% | 2.61% |
| 2026/06/02 | 4.5% | 5.02% | 11.59% | 3.55% | 2.84% | 6.78% | 5.15% | 1.86% | 5.96% | 2.38% |
| 2026/06/03 | 5.26% | 6.49% | 10.08% | 4.1% | 3.6% | 7.14% | 6.29% | 2.06% | 5.76% | 3.1% |
| 2026/06/04 | 4.63% | 4.23% | 11.37% | 4.3% | 2.83% | 6.52% | 5.67% | 5.49% | 5.97% | 3.14% |
| 2026/06/05 | 4.78% | 4.88% | 11.68% | 3.96% | 3% | 6.18% | 4.87% | 3.77% | 7.55% | 3.11% |
| 2026/06/06 | 4.55% | 5.38% | 9.74% | 3.46% | 2.95% | 6.35% | 4.91% | 3.34% | 5.47% | 3.29% |
| 2026/06/07 | 5.04% | 4.27% | 8.24% | 4.19% | 2.82% | 4.93% | 6.48% | 5.72% | 4.73% | 3.26% |
| 2026/06/08 | 6.98% | 5.94% | 7.96% | 3.85% | 3.51% | 6.54% | 5.5% | 5.49% | 3.77% | 2.64% |
| 2026/06/09 | 5.17% | 4.69% | 9.99% | 3.88% | 3.87% | 6.46% | 6.27% | 2.38% | 5.59% | 3.21% |
| 2026/06/10 | 4.85% | 5.55% | 11.18% | 3.47% | 3.24% | 6.34% | 5.37% | 5.35% | 5.59% | 2.92% |
| 2026/06/11 | 4.19% | 5.22% | 11.63% | 3.84% | 3.36% | 5.85% | 4.86% | 3.72% | 7.91% | 2.99% |
| 2026/06/12 | 3.82% | 5.28% | 10.66% | 3.04% | 3.22% | 6.32% | 4.9% | 3.54% | 5.88% | 3.34% |
| 2026/06/13 | 4.96% | 4.67% | 8.42% | 3.46% | 3.52% | 5.32% | 5.38% | 5.53% | 5.12% | 3.2% |
| 2026/06/14 | 7.1% | 5.83% | 8.46% | 3.5% | 4.4% | 5.6% | 4.56% | 5.22% | 4.02% | 3.14% |
| 2026/06/15 | 5.34% | 4.71% | 9.54% | 4.01% | 4.78% | 7.27% | 5.6% | 2.14% | 5.59% | 3.29% |
| 2026/06/16 | 4.59% | 3.53% | 11.1% | 3.16% | 3.76% | 5.75% | 5.14% | 4.61% | 5.95% | 3.15% |
| 2026/06/17 | 4.35% | 5.64% | 10.19% | 3.68% | 3.62% | 6.58% | 4.93% | 5.28% | 4.71% | 2.99% |
| 2026/06/18 | 4.2% | 5.87% | 11.19% | 3.92% | 3.45% | 5.63% | 4.65% | 3.67% | 5.25% | 2.77% |
| 2026/06/19 | 4.13% | 5.4% | 10.9% | 5.22% | 3.65% | 5.93% | 4.38% | 4.05% | 6.2% | 3.55% |
| 2026/06/20 | 11.49% | 11.34% | 6.36% | 3.91% | 5.01% | 7.26% | 3.43% | 6.37% | 2.28% | 1.91% |
| 2026/06/21 | 13.25% | 6.43% | 6.42% | 4.9% | 4.49% | 3.17% | 3.52% | 7.85% | 3.37% | 1.83% |
| 2026/06/22 | 16.87% | 8.14% | 4.67% | 5.07% | 5.31% | 6.59% | 2.78% | 3.73% | 2.47% | 1.53% |
| 2026/06/23 | 17.48% | 7.33% | 4.92% | 6.05% | 6.02% | 5.55% | 3.41% | 4.45% | 3.19% | 3.26% |
| 2026/06/24 | 16.54% | 11.85% | 5.23% | 3.9% | 4.65% | 4.54% | 3.05% | 5.25% | 2.72% | 1.8% |
| 2026/06/25 | 18.67% | 11.44% | 4.2% | 4.55% | 5.84% | 4.91% | 2.33% | 3.79% | 3.95% | 2.04% |
| 2026/06/26 | 25.89% | 8.23% | 3.27% | 3.78% | 5.15% | 5.63% | 2.75% | 2.48% | 3.38% | 1.34% |
| 2026/06/27 | 13.85% | 9.2% | 4.39% | 4.99% | 6.79% | 5.97% | 1.93% | 2.21% | 2.86% | 1.16% |
| 2026/06/28 | 15.43% | 9.21% | 4.11% | 4.73% | 5.7% | 5.79% | 2.32% | 1.26% | 4.53% | 2.13% |
| 2026/06/29 | 14.41% | 8.2% | 4.09% | 5.25% | 6.36% | 6.21% | 3.21% | 1.51% | 3.26% | 2.22% |
| 2026/06/30 | 13.12% | 7.25% | 5.98% | 5.83% | 5.23% | 4.1% | 3.54% | 2.6% | 2.24% | 1.5% |
- amazon.com
- guitarcenter.com
- etsy.com
- thriftbooks.com
- audible.com
- sweetwater.com
- zazzle.com
- christianbook.com
- walmart.com
- target.com
Copyright © Adthena. All rights reserved.
Amazon’s PPC spend surged mid-June, peaking at 25.89 on the 26th. Guitar Center’s spend fluctuated, ending at 7.25. Etsy’s spend declined, closing at 5.98. Thriftbooks and Audible saw moderate increases, while Sweetwater and Zazzle experienced declines. Christianbook and Walmart’s spend decreased, with Target’s spend dropping significantly.
Competitor Count for US Retail Books and Music
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 846 |
| 2026/06/02 | 790 |
| 2026/06/03 | 837 |
| 2026/06/04 | 835 |
| 2026/06/05 | 835 |
| 2026/06/06 | 850 |
| 2026/06/07 | 862 |
| 2026/06/08 | 808 |
| 2026/06/09 | 813 |
| 2026/06/10 | 825 |
| 2026/06/11 | 810 |
| 2026/06/12 | 813 |
| 2026/06/13 | 827 |
| 2026/06/14 | 770 |
| 2026/06/15 | 805 |
| 2026/06/16 | 829 |
| 2026/06/17 | 834 |
| 2026/06/18 | 842 |
| 2026/06/19 | 852 |
| 2026/06/20 | 627 |
| 2026/06/21 | 610 |
| 2026/06/22 | 575 |
| 2026/06/23 | 601 |
| 2026/06/24 | 602 |
| 2026/06/25 | 593 |
| 2026/06/26 | 552 |
| 2026/06/27 | 584 |
| 2026/06/28 | 581 |
| 2026/06/29 | 591 |
| 2026/06/30 | 591 |
Copyright © Adthena. All rights reserved.
June began with 846 advertisers, peaking at 862 on the 7th. A decline followed, reaching 552 on the 26th. The month concluded with 591 advertisers.
