Share of Clicks for top 10 US Retail Books and Music brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| guitarcenter.com | 28.75 |
| amazon.com | 14.5 |
| calendars.com | 8.07 |
| thriftbooks.com | 5.15 |
| rakuten.com | 3.55 |
| christianbook.com | 3.23 |
| etsy.com | 2.92 |
| audible.com | 2.86 |
| sweetwater.com | 2.57 |
| walmart.com | 2.14 |
| others | 26.26 |
- guitarcenter.com - 28.75%
- amazon.com - 14.5%
- calendars.com - 8.07%
- thriftbooks.com - 5.15%
- rakuten.com - 3.55%
- christianbook.com - 3.23%
- etsy.com - 2.92%
- audible.com - 2.86%
- sweetwater.com - 2.57%
- walmart.com - 2.14%
- others - 26.26%
Copyright © Adthena. All rights reserved.
In the retail books and music PPC landscape, Guitar Center leads with 28.75% click share, followed by Amazon at 14.5%. Others collectively hold 26.26%, showcasing diverse competition.
Share of Spend for the top 10 US Retail Books and Music brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | christianbook.com | guitarcenter.com | amazon.com | audible.com | etsy.com | thriftbooks.com | calendars.com | zazzle.com | abebooks.com | sweetwater.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 2.76% | 10.39% | 12.88% | 4.83% | 6.04% | 4.67% | 6.95% | 2% | 4.21% | 6.36% |
| 2026/07/02 | 1.89% | 9.94% | 12.82% | 4.8% | 7.51% | 3.99% | 1.89% | 2.07% | 4.33% | 4.94% |
| 2026/07/03 | 4.04% | 10.25% | 10.78% | 5.29% | 4.97% | 5.15% | 3.33% | 1.67% | 4.61% | 5.48% |
| 2026/07/04 | 1.72% | 9.79% | 13.03% | 4.22% | 6.55% | 6.07% | 3.56% | 3.17% | 5.94% | 4.73% |
| 2026/07/05 | 3.88% | 7.22% | 12.05% | 3.48% | 9.24% | 4.01% | 3.4% | 2.75% | 4.58% | 5.29% |
| 2026/07/06 | 2.89% | 9.68% | 13.07% | 5.66% | 5.35% | 8.68% | 0.01% | 3.01% | 4.55% | 4.89% |
| 2026/07/07 | 3.63% | 7.12% | 11.36% | 4.41% | 6.8% | 3.79% | 5.66% | 3.69% | 4.24% | 5.49% |
| 2026/07/08 | 0.48% | 9.37% | 10.62% | 5.72% | 7.1% | 8.08% | 2.49% | 4.36% | 4.97% | 5.43% |
| 2026/07/09 | 1.06% | 11.85% | 9.5% | 6.31% | 5.27% | 5.85% | 3.31% | 3.04% | 3.11% | 3.7% |
| 2026/07/10 | 1.14% | 9.49% | 10.16% | 4.82% | 6.22% | 6.21% | 3.45% | 3.5% | 4.09% | 6.07% |
| 2026/07/11 | 3.25% | 8.45% | 10.6% | 5.39% | 5.29% | 4.99% | 8.78% | 3.25% | 3.75% | 3.54% |
| 2026/07/12 | 1.62% | 7.75% | 10.88% | 6.33% | 4.25% | 6.06% | 2.98% | 3.97% | 3.39% | 7.03% |
| 2026/07/13 | 2.54% | 8.69% | 12.64% | 4.16% | 4.48% | 4.75% | 7% | 2.72% | 5.16% | 6.58% |
| 2026/07/14 | 1.77% | 9.17% | 14.21% | 5.9% | 4.65% | 5.1% | 4.25% | 2.1% | 5.27% | 5.91% |
| 2026/07/15 | 2.04% | 9.65% | 13.42% | 4.03% | 5.94% | 5.99% | 4.76% | 3.85% | 4.3% | 6.56% |
| 2026/07/16 | 4.68% | 10.4% | 11.27% | 4.51% | 7.23% | 6.05% | 2.85% | 4.73% | 4.89% | 2.47% |
| 2026/07/17 | 13.76% | 6.52% | 9.92% | 5.84% | 9.49% | 5.25% | 0% | 3.09% | 3.46% | 3.6% |
| 2026/07/18 | 2.7% | 9.11% | 7.55% | 6.07% | 4.82% | 6.61% | 4.99% | 3.5% | 4.05% | 4.1% |
| 2026/07/19 | 13.68% | 5.85% | 8.16% | 3.8% | 5.57% | 4.83% | 5.06% | 2.38% | 3.07% | 2.92% |
| 2026/07/20 | 7.96% | 6.8% | 8.98% | 6.99% | 4.93% | 6.3% | 0.77% | 4.67% | 4.98% | 3.55% |
| 2026/07/21 | 1.76% | 9.11% | 14.12% | 5.86% | 4.61% | 5.07% | 4.22% | 2.08% | 5.24% | 5.87% |
| 2026/07/22 | 7.03% | 6.57% | 8.54% | 4.77% | 6.1% | 5.87% | 1.08% | 4.5% | 4.38% | 4.62% |
| 2026/07/23 | 5.46% | 7.63% | 8.2% | 5.07% | 5.6% | 5.91% | 5.96% | 3.5% | 3.35% | 3.73% |
| 2026/07/24 | 6.35% | 6.6% | 7.98% | 5.33% | 5.03% | 5.56% | 4.04% | 3.2% | 3.39% | 4.91% |
| 2026/07/25 | 6.58% | 7.11% | 8.05% | 4.84% | 6.9% | 5.35% | 2.94% | 3.08% | 4.31% | 3.02% |
| 2026/07/26 | 4.88% | 6.54% | 8.95% | 5.88% | 6.29% | 7.28% | 2.83% | 3.22% | 3.47% | 3.14% |
| 2026/07/27 | 7.22% | 6.27% | 9.53% | 6.2% | 6.7% | 5.92% | 1.85% | 3.06% | 3.1% | 3.41% |
| 2026/07/28 | 10.43% | 6.56% | 10.64% | 5.6% | 4.58% | 4.64% | 3.57% | 4.21% | 3.87% | 2.99% |
| 2026/07/29 | 5.39% | 6.57% | 10.68% | 7.1% | 5.37% | 5.81% | 2.56% | 2.84% | 4.56% | 4.34% |
| 2026/07/30 | 3.7% | 8.85% | 8.34% | 7.01% | 4.33% | 7.69% | 4.54% | 3.61% | 2.4% | 4.81% |
| 2026/07/31 | 9.62% | 7.6% | 7.03% | 4.73% | 4.46% | 3.17% | 2.97% | 2.77% | 2.74% | 2.25% |
- christianbook.com
- guitarcenter.com
- amazon.com
- audible.com
- etsy.com
- thriftbooks.com
- calendars.com
- zazzle.com
- abebooks.com
- sweetwater.com
Copyright © Adthena. All rights reserved.
In July 2026, Amazon led PPC spend, peaking mid-month. Christianbook.com surged on the 17th and 19th. Guitarcenter.com maintained steady performance, while Audible and Etsy showed fluctuations. The month concluded with Amazon’s dominance.
Competitor Count for US Retail Books and Music
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 537 |
| 2026/07/02 | 572 |
| 2026/07/03 | 606 |
| 2026/07/04 | 631 |
| 2026/07/05 | 610 |
| 2026/07/06 | 542 |
| 2026/07/07 | 588 |
| 2026/07/08 | 565 |
| 2026/07/09 | 554 |
| 2026/07/10 | 640 |
| 2026/07/11 | 646 |
| 2026/07/12 | 675 |
| 2026/07/13 | 605 |
| 2026/07/14 | 560 |
| 2026/07/15 | 530 |
| 2026/07/16 | 544 |
| 2026/07/17 | 502 |
| 2026/07/18 | 548 |
| 2026/07/19 | 532 |
| 2026/07/20 | 539 |
| 2026/07/21 | 560 |
| 2026/07/22 | 713 |
| 2026/07/23 | 701 |
| 2026/07/24 | 714 |
| 2026/07/25 | 695 |
| 2026/07/26 | 750 |
| 2026/07/27 | 678 |
| 2026/07/28 | 648 |
| 2026/07/29 | 615 |
| 2026/07/30 | 641 |
| 2026/07/31 | 598 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertiser numbers, starting at 537 and peaking at 750. The month concluded with 598 advertisers, reflecting a vibrant competitive landscape.
