US Retail Books and Music - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Books and Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Books and Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.com	27.07
guitarcenter.com	19.45
etsy.com	4.58
walmart.com	3.42
thriftbooks.com	2.72
bradfordexchange.com	2.44
sweetwater.com	2.41
christianbook.com	1.91
calendars.com	1.82
target.com	1.73
others	32.45

Amazon leads with 27.07% click share, followed by Guitar Center at 19.45%. Others collectively hold 32.45%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Books and Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.com	guitarcenter.com	etsy.com	walmart.com	zazzle.com	mixbook.com	shutterfly.com	vistaprint.com	bradfordexchange.com	simplytoimpress.com
2025/02/01	18.35%	2.15%	3.35%	3.09%	3.5%	1.5%	6.93%	2.09%	1.48%	2.99%
2025/02/02	18.65%	2.42%	3.46%	3.11%	3.62%	1.99%	7.35%	2.15%	1.78%	3.28%
2025/02/03	16.89%	1.69%	4.2%	2.9%	3.31%	2.48%	8.16%	1.79%	1.93%	3.19%
2025/02/04	16.64%	2.08%	4.13%	3.71%	3.87%	2.32%	7.03%	2.44%	1.59%	2.63%
2025/02/05	18.22%	2.09%	6.02%	2.87%	3.56%	2.12%	6.48%	2.11%	1.75%	2.3%
2025/02/06	20.19%	1.59%	4.58%	2.71%	2.85%	1.95%	5.79%	2.06%	1.92%	2.96%
2025/02/07	17.25%	1.88%	4.85%	1.95%	3.61%	1.98%	7.25%	2.3%	2.04%	3.73%
2025/02/08	18.67%	2.17%	5.41%	2.87%	3.6%	1.87%	4.66%	1.86%	2.05%	2.29%
2025/02/09	16.81%	2.68%	5.28%	2.43%	3.03%	2.7%	5.38%	1.81%	2.06%	1.57%
2025/02/10	19.75%	2.51%	5.33%	2.83%	2.83%	2.31%	5.24%	1.8%	2.05%	3.3%
2025/02/11	17.5%	2.44%	4.58%	2.57%	2.97%	2.38%	5.44%	2.5%	1.74%	2.72%
2025/02/12	16.09%	3.87%	4.45%	4.19%	3%	2.46%	4.37%	2.22%	1.56%	1.92%
2025/02/13	15.81%	6.4%	4.83%	4.12%	3.27%	1.61%	3.85%	1.82%	2.09%	1.23%
2025/02/14	16.52%	7.97%	4.72%	3.94%	3.05%	1.7%	4.44%	2.37%	1.64%	1.83%
2025/02/15	16.39%	9.21%	5.43%	3.72%	3.21%	1.28%	5.62%	1.65%	2.33%	2.61%
2025/02/16	18.95%	9.27%	5.06%	3.18%	4.03%	1.96%	5.17%	1.76%	1.92%	2.13%
2025/02/17	20.98%	8.94%	4.21%	3.46%	3.37%	1.61%	5.4%	1.5%	1.33%	1.62%
2025/02/18	15.99%	9.58%	4.29%	2.1%	3.53%	1.57%	6.81%	2.28%	1.8%	2.94%
2025/02/19	20.06%	5.81%	4.92%	2.66%	3.04%	1.53%	4.98%	2.5%	1.3%	3.26%
2025/02/20	18.98%	5.15%	4.24%	3.42%	2.65%	1.75%	5.77%	2.99%	1.24%	3.08%
2025/02/21	19.8%	2.23%	5.11%	3.4%	3.99%	2.09%	5.49%	2.99%	1.58%	2.63%
2025/02/22	18.8%	3.42%	5.46%	3.54%	3.87%	1.85%	5.3%	3.39%	1.89%	1.97%
2025/02/23	19.83%	2.56%	5.29%	3.06%	3.47%	1.49%	5.04%	3.47%	1.68%	3.53%
2025/02/24	19.96%	2.71%	5.23%	2.8%	4.02%	1.88%	6.25%	3.28%	1.86%	3.13%
2025/02/25	21.7%	3.3%	5.09%	3.02%	3.51%	2.01%	4.68%	2.26%	1.43%	1.65%
2025/02/26	18.98%	5.32%	4.45%	2.35%	4.43%	2.74%	4.42%	2.68%	1.49%	1.45%
2025/02/27	22.59%	6.69%	5.69%	3.09%	3.18%	3.14%	2.37%	1.93%	2.89%	1.2%
2025/02/28	27.53%	7.76%	6.41%	3.4%	3.25%	2.04%	1.82%	1.54%	1.51%	0.16%

Amazon’s PPC spend surged in February, peaking at 27.53% on the 28th. Guitar Center’s share rose mid-month, while Etsy and Walmart showed steady growth. Shutterfly’s share declined, ending at 1.82%.

Market Exposure

Competitor Count for US Retail Books and Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	2717
2025/02/02	2502
2025/02/03	2636
2025/02/04	2512
2025/02/05	2656
2025/02/06	2610
2025/02/07	2611
2025/02/08	2411
2025/02/09	2410
2025/02/10	2608
2025/02/11	2612
2025/02/12	2649
2025/02/13	2519
2025/02/14	2638
2025/02/15	2260
2025/02/16	2426
2025/02/17	2499
2025/02/18	2331
2025/02/19	2622
2025/02/20	2700
2025/02/21	2432
2025/02/22	2599
2025/02/23	2377
2025/02/24	2432
2025/02/25	2448
2025/02/26	2539
2025/02/27	2097
2025/02/28	2179

Advertisers fluctuated in February, peaking at 2,717 and dipping to 2,097, ending at 2,179.

Campaign Efficiency

Market Loss & Market Gains for US Retail Books and Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
guitarcenter.com	10%
temu.com	0.18%
christianbook.com	0.13%
chatbooks.com	0.13%
vistaprint.com	0.11%
bradfordexchange.com	-0.5%
calendars.com	-0.52%
sweetwater.com	-0.52%
walmart.com	-0.56%
amazon.com	-1.26%

Guitarcenter.com soared with a 10.00% click share increase, while amazon.com dropped by 1.26%. Temu.com, chatbooks.com, and christianbook.com saw modest gains.

Campaign Efficiency

US Retail Books and Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com	guitarcenter.com	etsy.com	walmart.com	sweetwater.com	target.com	temu.com	thriftbooks.com	zazzle.com	officedepot.com
2025/02/01	23.34%	3.84%	4.32%	5.94%	3.82%	3.67%	3.26%	2.44%	1.9%	3.31%
2025/02/02	25.23%	4.46%	4.36%	6.02%	3.86%	2.18%	4.16%	2.67%	2.19%	1%
2025/02/03	24.12%	3.34%	5.45%	6.29%	3.87%	1.86%	3.27%	2.2%	1.97%	1.59%
2025/02/04	22.45%	4.13%	5.67%	7.72%	3.58%	1.95%	3.58%	2.46%	2.4%	0.97%
2025/02/05	24.31%	3.92%	8.83%	5.36%	3.36%	2.33%	0.86%	2.67%	2.21%	0.8%
2025/02/06	26.97%	2.91%	7.13%	5.39%	4.58%	2.82%	0.19%	3.07%	1.86%	1.19%
2025/02/07	25.15%	3.5%	7.45%	3.93%	5.1%	2.24%	0.01%	1.71%	2.38%	2.28%
2025/02/08	23.41%	3.62%	6.98%	5.1%	5.72%	3.36%	2.56%	2.88%	1.93%	2.28%
2025/02/09	22.18%	4.77%	7.43%	4.28%	6.17%	3.56%	3.29%	1.97%	1.7%	2%
2025/02/10	26.85%	4.59%	7.78%	5.01%	4.08%	3.08%	2.25%	2.4%	1.31%	0.97%
2025/02/11	23.86%	4.58%	6.78%	5.08%	4.65%	2.43%	2.46%	2.84%	1.78%	1.12%
2025/02/12	21.4%	7.25%	6.44%	7.06%	4.05%	2.91%	1.86%	2.19%	1.78%	1.11%
2025/02/13	19.41%	10.58%	5.92%	6.46%	4.94%	2.23%	2.62%	2.64%	1.57%	1.02%
2025/02/14	20.51%	14.15%	6.34%	6.66%	2.92%	2.66%	2.22%	2.71%	1.53%	0.8%
2025/02/15	20.97%	15.66%	6.99%	6.23%	2.76%	2.32%	3.34%	2.3%	1.72%	1.67%
2025/02/16	23.63%	16.11%	6.49%	5.12%	2.51%	2.24%	3.54%	1.8%	2.07%	0.7%
2025/02/17	26.13%	14.79%	5.41%	5.24%	3.06%	1.74%	2.21%	2.44%	1.76%	0.65%
2025/02/18	21.19%	18.43%	6.25%	3.36%	3.3%	1.54%	2.32%	2.51%	2.31%	0.4%
2025/02/19	25.71%	10.11%	6.73%	4.81%	3.27%	2.68%	2.43%	2.69%	1.94%	0.58%
2025/02/20	25.55%	9.67%	6.34%	6.06%	2.89%	2.57%	2.48%	3.68%	1.57%	0.73%
2025/02/21	26.46%	4.26%	7.63%	5.91%	4.35%	2.35%	2.44%	2.38%	2.75%	1.01%
2025/02/22	25.24%	6.24%	6.85%	5.74%	5.44%	2.78%	3.5%	2.43%	2.21%	1.03%
2025/02/23	26.73%	4.54%	6.58%	5.01%	3.85%	2.84%	4.34%	2.55%	2.15%	0.93%
2025/02/24	28.89%	4.97%	7.16%	4.72%	4.08%	2.53%	2.3%	2.4%	2.39%	1.13%
2025/02/25	27.38%	5.61%	6.69%	5.18%	4.13%	2.62%	2.83%	2.95%	2.13%	1.22%
2025/02/26	24.15%	9.73%	5.76%	3.98%	4.4%	2.5%	2.95%	2.1%	2.46%	1.08%
2025/02/27	26.03%	10.12%	7.09%	5.02%	5.19%	2.49%	2.09%	2.44%	2.25%	1.26%
2025/02/28	30.79%	11.44%	6.79%	4.61%	3.75%	2.99%	2.52%	2.39%	1.57%	0.48%

Amazon’s impression share fluctuated, peaking at 30.79% on February 28. Guitar Center surged mid-month, reaching 18.43% on February 18. Etsy maintained steady growth, while Walmart’s share dipped. Sweetwater and Target showed minor fluctuations. Temu and Thriftbooks had modest gains, while Zazzle and Office Depot remained low. February ended with Amazon leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Books and Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Amazon.com® Official Site https://www.amazon.com › shop › amazon+usa
Shop on Amazon — The best shopping & entertainment with Prime. Free, easy returns on millions of items. Browse & discover thousands of brands. Read customer reviews & find best sellers.
2
GuitarCenter.com https://www.guitarcenter.com › official_site
Shop New & Used Music Gear — Your One-Stop Shop For New & Used Music Gear. Shop Your Favorite Brands At Guitar Center. Find...
3
Kelley Blue Book® https://www.kbb.com
What's My Car Worth? From Comparing New Models to Selling Used Cars, Kelley Blue Book is The One Stop Shop.
4
Rakuten.com https://www.rakuten.com
Online & In-Store Cash Back — Higher Prices Got You Down? Join Rakuten for Free and Get Cash Back on Everyday Purchases.
5
ThriftBooks - New & Used Books https://www.thriftbooks.com
Gently Used - Great Price — New, used & rare books. ThriftBooks sells millions of books at the lowest everyday prices.

In the world of Google PPC, Amazon.com leads with its promise of seamless shopping and entertainment through Prime. GuitarCenter.com captivates music enthusiasts with its diverse gear offerings. Kelley Blue Book stands as the go-to for car valuations. Rakuten entices with cash-back deals, while ThriftBooks offers affordable literary treasures.

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US Retail Books and Music - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Retail Books and Music brands

Share of Spend for the top 10 US Retail Books and Music brands

Competitor Count for US Retail Books and Music

Market Loss & Market Gains for US Retail Books and Music

US Retail Books and Music Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Retail Books and Music

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Get the full picture

See this data specific to your brand performance