Share of Clicks for top 10 US Retail Books and Music brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| guitarcenter.com | 23.45 |
| amazon.com | 9.92 |
| sweetwater.com | 5.85 |
| walmart.com | 5.18 |
| etsy.com | 4.75 |
| thriftbooks.com | 4.15 |
| christianbook.com | 3.76 |
| bradfordexchange.com | 3.56 |
| rakuten.com | 2.8 |
| calendars.com | 2.53 |
| others | 34.05 |
- guitarcenter.com - 23.45%
- amazon.com - 9.92%
- sweetwater.com - 5.85%
- walmart.com - 5.18%
- etsy.com - 4.75%
- thriftbooks.com - 4.15%
- christianbook.com - 3.76%
- bradfordexchange.com - 3.56%
- rakuten.com - 2.8%
- calendars.com - 2.53%
- others - 34.05%
Copyright © Adthena. All rights reserved.
Guitar Center leads with 23.45% click share, followed by Amazon at 9.92%. Others collectively hold 34.05%, showcasing diverse competition.
Share of Spend for the top 10 US Retail Books and Music brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | etsy.com | amazon.com | sweetwater.com | walmart.com | zazzle.com | guitarcenter.com | thriftbooks.com | christianbook.com | audible.com | abebooks.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 7.07% | 9.9% | 6.02% | 4.54% | 4.1% | 11.88% | 4.5% | 2.39% | 3.16% | 5.94% |
| 2026/05/02 | 6.81% | 10.88% | 3.93% | 4.52% | 3.68% | 11.36% | 5.18% | 1.36% | 4.82% | 5.49% |
| 2026/05/03 | 6.45% | 13.5% | 3.72% | 3.19% | 5.05% | 9.34% | 3.13% | 1.91% | 5.68% | 6.29% |
| 2026/05/04 | 6.43% | 8.68% | 7.14% | 3.34% | 4.87% | 7.81% | 4.3% | 2.3% | 4.66% | 4.52% |
| 2026/05/05 | 5.55% | 9.66% | 6.39% | 3.15% | 5.21% | 7.82% | 4.08% | 3.48% | 4.45% | 4.13% |
| 2026/05/06 | 4.54% | 9.11% | 7.62% | 3.08% | 7.26% | 12.18% | 4.78% | 1.37% | 3.92% | 4.7% |
| 2026/05/07 | 4.32% | 8.5% | 7.81% | 2.32% | 4.83% | 10.12% | 5.04% | 1% | 7.25% | 4.79% |
| 2026/05/08 | 4.45% | 8.72% | 7.26% | 3.58% | 4.88% | 12.48% | 4.32% | 4.62% | 3.33% | 5.14% |
| 2026/05/09 | 5.01% | 9.27% | 6.58% | 3.54% | 5.34% | 9.47% | 4.95% | 1.92% | 3.72% | 5.28% |
| 2026/05/10 | 4.81% | 10.91% | 5.42% | 3.03% | 5.2% | 7.84% | 6.29% | 3.09% | 3.46% | 5.76% |
| 2026/05/11 | 8.44% | 6.27% | 6.83% | 5.45% | 5.34% | 5.24% | 3.58% | 5.47% | 3.18% | 2.95% |
| 2026/05/12 | 6.88% | 6.44% | 6.36% | 5.43% | 6.08% | 4.18% | 4.24% | 6.32% | 3.19% | 2.66% |
| 2026/05/13 | 4.89% | 7.68% | 7.57% | 4.55% | 4.63% | 10.18% | 3.64% | 7.76% | 3.13% | 4.04% |
| 2026/05/14 | 6.32% | 6% | 6.14% | 4.32% | 3.91% | 8.24% | 5.24% | 7.05% | 4.65% | 2.97% |
| 2026/05/15 | 4.43% | 8.69% | 7.23% | 3.57% | 4.9% | 12.43% | 4.3% | 4.61% | 3.32% | 5.12% |
| 2026/05/16 | 8.88% | 4.97% | 5.06% | 5.98% | 5.97% | 6.73% | 3.57% | 3.69% | 4.07% | 2.47% |
| 2026/05/17 | 9.14% | 5.36% | 4.17% | 6.86% | 5.49% | 5.59% | 4.1% | 4.6% | 3.53% | 2.91% |
| 2026/05/18 | 7.74% | 4.93% | 5.96% | 6.86% | 5.13% | 5.07% | 4.74% | 4.88% | 3.84% | 3.25% |
| 2026/05/19 | 8.09% | 4.55% | 8.54% | 5.81% | 5.35% | 4.75% | 4.6% | 7.66% | 4.22% | 1.16% |
| 2026/05/20 | 8.28% | 5.01% | 7.05% | 5.48% | 5.46% | 5.91% | 4.69% | 4.79% | 4.22% | 2.19% |
| 2026/05/21 | 9.51% | 5.81% | 7.08% | 5.8% | 4.94% | 6.08% | 3.91% | 4.8% | 3.42% | 1.84% |
| 2026/05/22 | 8.55% | 5.38% | 5.44% | 7.45% | 5.62% | 5.54% | 3.35% | 3.95% | 4.35% | 2.51% |
| 2026/05/23 | 10.26% | 5.26% | 4.51% | 7.91% | 4.67% | 5.4% | 4.85% | 6.51% | 3.21% | 1.79% |
| 2026/05/24 | 10.11% | 5.79% | 4.8% | 7.12% | 5.09% | 4.85% | 4.81% | 5.84% | 3.46% | 1.95% |
| 2026/05/25 | 7.92% | 5.98% | 6.46% | 5.15% | 4.53% | 4.86% | 4.46% | 6.69% | 3.45% | 2.32% |
| 2026/05/26 | 8.81% | 5.54% | 6.63% | 5.07% | 4.66% | 4.33% | 6.41% | 3.62% | 3.8% | 2.24% |
| 2026/05/27 | 9.9% | 5.37% | 7.01% | 6.15% | 6.04% | 6.42% | 4.9% | 2.11% | 4.3% | 1.91% |
| 2026/05/28 | 10.67% | 4.37% | 4.73% | 5.88% | 6.07% | 6.37% | 5.33% | 1.71% | 3.65% | 1.75% |
| 2026/05/29 | 8.41% | 4.78% | 5.76% | 6.92% | 6.15% | 6.27% | 4.35% | 2.71% | 2.34% | 1.99% |
| 2026/05/30 | 10.11% | 5.53% | 5.65% | 5.66% | 5.93% | 6.12% | 4.49% | 3.56% | 2.17% | 1.85% |
| 2026/05/31 | 12.76% | 6.54% | 6.2% | 4.84% | 4.82% | 4.57% | 4.31% | 3.13% | 2.55% | 1.71% |
- etsy.com
- amazon.com
- sweetwater.com
- walmart.com
- zazzle.com
- guitarcenter.com
- thriftbooks.com
- christianbook.com
- audible.com
- abebooks.com
Copyright © Adthena. All rights reserved.
Etsy’s spend share surged from 4.32% to 12.76% by month’s end, while Amazon’s declined from 9.9% to 6.54%. Guitar Center started strong at 11.88%, ending at 4.57%.
Competitor Count for US Retail Books and Music
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 563 |
| 2026/05/02 | 573 |
| 2026/05/03 | 543 |
| 2026/05/04 | 574 |
| 2026/05/05 | 618 |
| 2026/05/06 | 593 |
| 2026/05/07 | 587 |
| 2026/05/08 | 606 |
| 2026/05/09 | 561 |
| 2026/05/10 | 583 |
| 2026/05/11 | 723 |
| 2026/05/12 | 760 |
| 2026/05/13 | 633 |
| 2026/05/14 | 658 |
| 2026/05/15 | 606 |
| 2026/05/16 | 741 |
| 2026/05/17 | 755 |
| 2026/05/18 | 709 |
| 2026/05/19 | 701 |
| 2026/05/20 | 716 |
| 2026/05/21 | 752 |
| 2026/05/22 | 733 |
| 2026/05/23 | 762 |
| 2026/05/24 | 821 |
| 2026/05/25 | 914 |
| 2026/05/26 | 883 |
| 2026/05/27 | 837 |
| 2026/05/28 | 856 |
| 2026/05/29 | 832 |
| 2026/05/30 | 831 |
| 2026/05/31 | 850 |
Copyright © Adthena. All rights reserved.
May began with 563 advertisers, fluctuating initially, then surged mid-month, peaking at 914 on May 25. The month concluded with 850 advertisers, reflecting a significant increase.
