Share of Clicks for top 10 US Retail Books and Music brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| guitarcenter.com | 35.69 |
| amazon.com | 11.86 |
| rakuten.com | 3.77 |
| sweetwater.com | 3.63 |
| thriftbooks.com | 3.62 |
| etsy.com | 3.3 |
| audible.com | 2.96 |
| christianbook.com | 2.88 |
| target.com | 2.34 |
| walmart.com | 2.13 |
| others | 27.82 |
- guitarcenter.com - 35.69%
- amazon.com - 11.86%
- rakuten.com - 3.77%
- sweetwater.com - 3.63%
- thriftbooks.com - 3.62%
- etsy.com - 3.3%
- audible.com - 2.96%
- christianbook.com - 2.88%
- target.com - 2.34%
- walmart.com - 2.13%
- others - 27.82%
Copyright © Adthena. All rights reserved.
Guitarcenter.com leads with 35.69% click share, followed by Amazon at 11.86%. Others collectively hold 27.82%, showcasing diverse competition.
Share of Spend for the top 10 US Retail Books and Music brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.com | guitarcenter.com | audible.com | thriftbooks.com | abebooks.com | etsy.com | sweetwater.com | zazzle.com | christianbook.com | walmart.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 10.8% | 12.32% | 4.45% | 3.18% | 4.26% | 6.48% | 4.19% | 5.54% | 4.45% | 2.38% |
| 2026/04/02 | 9.39% | 11.1% | 6.64% | 4.9% | 4.1% | 6.06% | 5.99% | 4.4% | 4.69% | 2.92% |
| 2026/04/03 | 8.38% | 11.64% | 8.78% | 3.82% | 4.26% | 4.63% | 5.68% | 3.91% | 4.14% | 2.98% |
| 2026/04/04 | 9.03% | 10.86% | 8.38% | 5.38% | 3.93% | 4.74% | 5.56% | 4.23% | 3.54% | 4.45% |
| 2026/04/05 | 9.32% | 8.09% | 8.6% | 3.8% | 3.69% | 6.48% | 3.89% | 3.55% | 2.82% | 3.75% |
| 2026/04/06 | 7.02% | 6.74% | 9.4% | 4.16% | 3.84% | 6.75% | 6.05% | 3.58% | 2.84% | 3.41% |
| 2026/04/07 | 8.15% | 6.34% | 6.38% | 3.9% | 3.87% | 8.18% | 5.24% | 4.27% | 4.56% | 3.02% |
| 2026/04/08 | 8.19% | 10.07% | 6.15% | 4.62% | 5.71% | 5.26% | 4.5% | 4.99% | 5.19% | 3.39% |
| 2026/04/09 | 8.95% | 10.6% | 5.19% | 4.31% | 5.11% | 5.73% | 4.86% | 5.04% | 4% | 2.17% |
| 2026/04/10 | 8.55% | 11.62% | 4.98% | 3.66% | 6.42% | 5.86% | 5.16% | 6.07% | 2.41% | 2.41% |
| 2026/04/11 | 8.69% | 13.46% | 2.88% | 3.4% | 6.06% | 6.79% | 4.53% | 5.17% | 2.12% | 4% |
| 2026/04/12 | 8.74% | 9% | 3.57% | 4.05% | 6.76% | 6.65% | 3.54% | 6.4% | 3.04% | 2.88% |
| 2026/04/13 | 8.67% | 7.09% | 4.84% | 3.42% | 6.22% | 6.12% | 4.81% | 5.02% | 4.38% | 2.48% |
| 2026/04/14 | 8.48% | 8.23% | 5.96% | 4% | 5.26% | 6.19% | 5.49% | 4.67% | 5.68% | 2.23% |
| 2026/04/15 | 6.37% | 7.51% | 7.74% | 3.78% | 3.38% | 7.53% | 6.16% | 3.91% | 4.74% | 2.91% |
| 2026/04/16 | 6.02% | 8.19% | 8.13% | 4.37% | 3.67% | 7.3% | 5.83% | 2.99% | 1.16% | 2.92% |
| 2026/04/17 | 7.27% | 8.49% | 3.44% | 4.79% | 5.02% | 7.13% | 5.66% | 4.52% | 3.02% | 3.38% |
| 2026/04/18 | 7.21% | 10.85% | 4.19% | 4.9% | 5.09% | 7.24% | 5.58% | 5.58% | 2.8% | 3.6% |
| 2026/04/19 | 10.17% | 8.98% | 4.02% | 4.58% | 6.04% | 7.43% | 5.87% | 5.91% | 4.52% | 3.21% |
| 2026/04/20 | 11.58% | 8.35% | 2.92% | 4.98% | 6.11% | 8.04% | 5.24% | 6.57% | 4.05% | 2.46% |
| 2026/04/21 | 9.05% | 7.67% | 3.01% | 4% | 6.07% | 6.41% | 5.46% | 5.75% | 5.83% | 2.21% |
| 2026/04/22 | 8.03% | 10.4% | 4.2% | 4.05% | 5.9% | 10.29% | 4.43% | 7.1% | 2.11% | 2.44% |
| 2026/04/23 | 10.23% | 12.88% | 3.38% | 3.89% | 4.59% | 6.58% | 6.54% | 5.87% | 3.04% | 2.8% |
| 2026/04/24 | 7.85% | 12.2% | 1.91% | 4.07% | 6.78% | 7.11% | 3.96% | 4.83% | 3.84% | 4.35% |
| 2026/04/25 | 9.94% | 11.98% | 2.78% | 4.82% | 6.17% | 7.11% | 3.15% | 4.08% | 1.81% | 4.12% |
| 2026/04/26 | 11.85% | 9.59% | 4.19% | 3.63% | 7.5% | 5.8% | 4.78% | 5.93% | 4.93% | 2.71% |
| 2026/04/27 | 9.98% | 8% | 3.41% | 4% | 5.87% | 6.02% | 6.54% | 5.87% | 1.5% | 3.06% |
| 2026/04/28 | 9.5% | 7.77% | 4.65% | 3.46% | 7.64% | 6.21% | 5.17% | 6.61% | 3.86% | 2.74% |
| 2026/04/29 | 8.92% | 12.45% | 3.89% | 3.78% | 6.08% | 7.13% | 5.1% | 4.68% | 4.83% | 3.07% |
| 2026/04/30 | 9.61% | 9.28% | 8.94% | 7.43% | 6.22% | 5.15% | 4.46% | 3.21% | 2.59% | 2.57% |
- amazon.com
- guitarcenter.com
- audible.com
- thriftbooks.com
- abebooks.com
- etsy.com
- sweetwater.com
- zazzle.com
- christianbook.com
- walmart.com
Copyright © Adthena. All rights reserved.
April saw fluctuating PPC spend shares. Amazon’s share peaked mid-month, while Guitar Center led early on. Audible and Thriftbooks showed volatility, with Audible ending strong. Etsy and Zazzle had consistent mid-month peaks. Christianbook and Walmart remained steady.
Competitor Count for US Retail Books and Music
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 554 |
| 2026/04/02 | 558 |
| 2026/04/03 | 600 |
| 2026/04/04 | 609 |
| 2026/04/05 | 629 |
| 2026/04/06 | 734 |
| 2026/04/07 | 663 |
| 2026/04/08 | 591 |
| 2026/04/09 | 594 |
| 2026/04/10 | 598 |
| 2026/04/11 | 545 |
| 2026/04/12 | 572 |
| 2026/04/13 | 635 |
| 2026/04/14 | 595 |
| 2026/04/15 | 737 |
| 2026/04/16 | 675 |
| 2026/04/17 | 655 |
| 2026/04/18 | 664 |
| 2026/04/19 | 607 |
| 2026/04/20 | 554 |
| 2026/04/21 | 591 |
| 2026/04/22 | 609 |
| 2026/04/23 | 561 |
| 2026/04/24 | 544 |
| 2026/04/25 | 566 |
| 2026/04/26 | 540 |
| 2026/04/27 | 556 |
| 2026/04/28 | 544 |
| 2026/04/29 | 527 |
| 2026/04/30 | 541 |
Copyright © Adthena. All rights reserved.
April saw a dynamic shift in advertisers, peaking at 737 on April 15. The month concluded with a slight dip, ending at 541.
