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UK Services Logistics and Supply Chain Management - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Logistics and Supply Chain Management category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Logistics and Supply Chain Management brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
justpark.com 33.7
enterprise.co.uk 15.46
amazon.co.uk 6.38
yourparkingspace.co.uk 6.3
taskrabbit.co.uk 6.19
hss.com 5.66
viking-direct.co.uk 3.43
bigyellow.co.uk 2.41
ubereats.com 1.63
ebay.co.uk 1.33
others 17.51

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In the PPC landscape, JustPark dominates with 33.7% click share, followed by Enterprise at 15.46%. ‘Others’ collectively hold 17.51%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Logistics and Supply Chain Management brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date justpark.com bigyellow.co.uk enterprise.co.uk taskrabbit.co.uk comparemymove.com amazon.co.uk yourparkingspace.co.uk hss.com viking-direct.co.uk ubereats.com
2025/04/01 13.25% 11.69% 7.15% 2.73% 5.42% 8.78% 0.09% 1.12% 5.09% 1.88%
2025/04/02 12.91% 13.03% 3.6% 3.03% 3.69% 7.34% 6.35% 1.07% 4.79% 2.8%
2025/04/03 20.54% 2.21% 1.37% 2.7% 5.96% 6.18% 9.29% 3.22% 6.59% 1.98%
2025/04/04 16.43% 13.42% 5.5% 2.92% 4.5% 6.13% 9.08% 3.27% 4.97% 2.18%
2025/04/05 0% 11.6% 5.01% 3.92% 3.38% 12.88% 0% 4.46% 10.5% 4.23%
2025/04/06 0.24% 15.11% 6.09% 2.6% 5.75% 12.24% 0% 2.57% 15.21% 5.27%
2025/04/07 0.34% 19.54% 5.89% 1.73% 9.1% 6.79% 0% 3.97% 4.27% 3.18%
2025/04/08 16.24% 12.26% 4.73% 3.04% 5.1% 4.53% 2.85% 2.54% 8.65% 3.41%
2025/04/09 18.07% 6.95% 4.08% 3.68% 5.56% 7.44% 7.82% 4.1% 8.4% 1.79%
2025/04/10 14.36% 16.75% 6.73% 2.42% 3.88% 5.37% 1.88% 3.52% 5.17% 1.98%
2025/04/11 16.92% 9.91% 7.3% 5.15% 3.16% 4.53% 7.27% 5.01% 4.53% 1.9%
2025/04/12 0.31% 16.45% 8.88% 6.02% 5.79% 8.13% 0% 3.44% 4.5% 8.04%
2025/04/13 1.08% 16.23% 5.99% 3.84% 2.25% 10.42% 0.25% 6.58% 6.68% 7.38%
2025/04/14 0.62% 22.19% 9.94% 4.23% 6.94% 5.48% 0.26% 5.71% 1.64% 1.85%
2025/04/15 23.07% 13.1% 8.66% 1.32% 4.63% 4.07% 5.58% 2.61% 2.47% 1.93%
2025/04/16 14.29% 12.17% 7.33% 3.7% 4.5% 5.33% 6.64% 10.02% 2.48% 2.01%
2025/04/17 13.69% 17.15% 2.96% 1.72% 3.69% 4.96% 0.96% 6.15% 2.78% 1.43%
2025/04/18 19.62% 14.36% 7.59% 3.45% 2.78% 4.08% 8.66% 4.55% 4.67% 1.4%
2025/04/19 0% 19.01% 3.32% 3.92% 3.15% 5.65% 0% 7.8% 3% 3.69%
2025/04/20 0% 18.95% 4.9% 4.67% 4.72% 8.03% 0% 8.25% 3.85% 2.18%
2025/04/21 0% 14.69% 5.9% 5.45% 4.8% 3.86% 0% 8.48% 2.61% 4.65%
2025/04/22 12.62% 13.61% 4.69% 1.86% 3.7% 5.63% 5.15% 6.99% 1.79% 6.58%
2025/04/23 9.97% 11.05% 7.45% 3.57% 6.32% 5.95% 5.77% 7.95% 6.33% 1.72%
2025/04/24 14.3% 9.03% 7.77% 7.39% 4.64% 3.78% 9.17% 5.27% 2.15% 2.69%
2025/04/25 15.54% 5.32% 6.24% 6.99% 2.77% 5.57% 9.61% 5.88% 2.95% 4.49%
2025/04/26 12.68% 8.43% 7.28% 8.42% 3.05% 6.04% 5.73% 7.73% 1.12% 2.05%
2025/04/27 6.1% 8.35% 5.04% 9.13% 4.47% 6.63% 1.71% 7.6% 3.75% 1.65%
2025/04/28 13.63% 10.23% 4.2% 6.86% 3.56% 4.78% 8.74% 6.17% 1.94% 1.14%
2025/04/29 15.08% 10.23% 7.04% 8.55% 4.47% 5.73% 8.68% 4.57% 2.05% 1.31%
2025/04/30 13.7% 7.5% 7.35% 7.11% 6.39% 5.82% 5.3% 3.99% 3.44% 2.12%

Copyright © Adthena. All rights reserved.

April’s PPC landscape saw dynamic shifts. JustPark.com led with fluctuating peaks, while BigYellow.co.uk maintained steady growth. Enterprise.co.uk and TaskRabbit.co.uk showed moderate activity. Amazon.co.uk and YourParkingSpace.co.uk had consistent presence. HSS.com and Viking-Direct.co.uk experienced varied trends. UberEats.com ended with a slight rise.

Market Exposure

Competitor Count for UK Services Logistics and Supply Chain Management

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 246
2025/04/02 220
2025/04/03 222
2025/04/04 231
2025/04/05 218
2025/04/06 246
2025/04/07 221
2025/04/08 248
2025/04/09 232
2025/04/10 221
2025/04/11 209
2025/04/12 231
2025/04/13 238
2025/04/14 235
2025/04/15 235
2025/04/16 247
2025/04/17 246
2025/04/18 219
2025/04/19 240
2025/04/20 227
2025/04/21 240
2025/04/22 243
2025/04/23 223
2025/04/24 228
2025/04/25 226
2025/04/26 214
2025/04/27 225
2025/04/28 242
2025/04/29 217
2025/04/30 229

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 248 on April 8th. The month concluded with 229 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Logistics and Supply Chain Management

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
yourparkingspace.co.uk 4.21%
hss.com 2.97%
taskrabbit.co.uk 1.94%
airtasker.com 0.61%
jewson.co.uk 0.51%
enterprise.co.uk -1.12%
enterprisecarclub.co.uk -1.38%
amazon.co.uk -1.82%
justpark.com -2.18%
viking-direct.co.uk -2.45%

Copyright © Adthena. All rights reserved.

In the past month, yourparkingspace.co.uk surged with a 4.21% click share increase, while viking-direct.co.uk faced a 2.45% decline.

Campaign Efficiency

UK Services Logistics and Supply Chain Management Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date justpark.com yourparkingspace.co.uk enterprise.co.uk amazon.co.uk hss.com viking-direct.co.uk taskrabbit.co.uk ubereats.com ebay.co.uk bigyellow.co.uk
2025/04/01 17.76% 0.2% 10.8% 13.29% 1.99% 8.41% 1.52% 1.82% 1.16% 2.27%
2025/04/02 18.3% 11.94% 4.33% 12.88% 1.95% 8.06% 1.74% 2.6% 0.96% 2.65%
2025/04/03 24.6% 15% 2.71% 9.01% 2.9% 10.94% 1.28% 1.93% 1.83% 0.37%
2025/04/04 21.77% 16.13% 7.91% 9.35% 3.04% 8.64% 1.61% 2.4% 1.47% 2.42%
2025/04/05 0% 0% 6.37% 19.64% 5.29% 16.05% 2.17% 4.59% 3.12% 2.16%
2025/04/06 0.2% 0% 8.26% 15.83% 3.03% 22.79% 1.66% 5.37% 6.04% 2.88%
2025/04/07 0.36% 0% 10.77% 12.17% 4.54% 8.03% 1.16% 3.77% 1.92% 4.51%
2025/04/08 23.24% 4.6% 6.77% 5.62% 2.89% 13.06% 1.78% 3.24% 0.52% 2.55%
2025/04/09 23.58% 14.01% 4.3% 8.24% 3.93% 11.11% 2.01% 1.46% 0.8% 1.37%
2025/04/10 22.05% 4.41% 9% 8.8% 3.54% 10.61% 1.5% 2.04% 1.78% 3.65%
2025/04/11 22.57% 11.15% 8.88% 7.22% 5.03% 7.91% 2.78% 2% 2.12% 1.94%
2025/04/12 0.29% 0% 11.27% 11.38% 3.55% 7.37% 3.47% 16.21% 2.45% 3.19%
2025/04/13 0.79% 0.26% 8.5% 12.8% 5.9% 12.32% 2.18% 14.45% 3.51% 2.93%
2025/04/14 0.68% 0.34% 15.7% 9.61% 6.56% 3.47% 2.93% 2.09% 1.6% 5.29%
2025/04/15 29.66% 10.65% 9.39% 5.71% 3.69% 4.22% 0.69% 1.8% 2.05% 2.52%
2025/04/16 21.04% 13.57% 10.31% 5.75% 9.69% 4.28% 2.19% 2.11% 1.21% 2.53%
2025/04/17 19.75% 2.68% 4.1% 7.66% 7.73% 5.22% 1.05% 1.58% 1.51% 3.71%
2025/04/18 25.23% 14.37% 10.28% 5.47% 5.23% 6.96% 1.99% 1.29% 0.56% 2.8%
2025/04/19 0% 0% 4.62% 8.98% 12.46% 5.78% 2.68% 4.83% 3.59% 4.57%
2025/04/20 0% 0% 8.86% 12.79% 11.33% 6.57% 2.92% 2.63% 3.94% 4.27%
2025/04/21 0% 0% 10.6% 5.52% 11.8% 4.91% 3.29% 4.88% 5.15% 2.95%
2025/04/22 16.2% 9.54% 5.98% 6.69% 6.94% 2.66% 0.96% 13.31% 1.3% 2.55%
2025/04/23 13.5% 11.93% 8.62% 7.43% 7.13% 11.29% 1.8% 1.72% 2.95% 1.79%
2025/04/24 18.3% 16.61% 8.87% 5.41% 6.09% 3.54% 3.03% 2.51% 1.24% 1.67%
2025/04/25 18.75% 16.34% 7.34% 5.89% 6.64% 3.57% 2.87% 7.99% 1.23% 0.86%
2025/04/26 17.08% 10.8% 9.29% 8.26% 7.76% 1.66% 3.77% 1.79% 2.54% 1.53%
2025/04/27 8.62% 4.16% 8.15% 9.21% 9.08% 7.46% 4.68% 1.74% 2.84% 1.58%
2025/04/28 17.95% 15.4% 6.45% 6.72% 6.81% 3.05% 2.9% 0.83% 2.31% 1.92%
2025/04/29 19.65% 16.23% 8.94% 7.68% 6.43% 3.36% 3.85% 1.15% 3.19% 2%
2025/04/30 18.14% 10.53% 9.34% 8.39% 5.07% 4.91% 3.08% 1.7% 1.66% 1.43%

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April’s PPC landscape saw JustPark.com dominate, peaking at 29.66% on the 15th. YourParkingSpace.co.uk fluctuated, ending at 10.53%. Enterprise.co.uk maintained stability, closing at 9.34%. Amazon.co.uk’s share varied, finishing at 8.39%. HSS.com and Viking-Direct.co.uk showed moderate activity, while TaskRabbit.co.uk and UberEats.com had lower shares. EBay.co.uk and BigYellow.co.uk remained consistent, concluding at 1.66% and 1.43%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Logistics and Supply Chain Management

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Enterprise® Rent-A-Car | Save On Car Hire This Easter https://www.enterprise.co.uk › car-hire › liverpool

    Make The Most Of Our Excellent Customer Service by Visiting Enterprise® Official Website. With Vehicles of All Sizes, We're Ready When You Are.

  2. 2
    Enterprise Car Club London https://www.enterprisecarclub.co.uk

    Rent By The Hour Or Day 24/7 — Join for £20 on our Standard Annual Plan & get £20 driving credit*. T&Cs apply. Pay As You Go Rental! No Need to Pay For Fuel Separately - Sign Up Today!

  3. 3
    Taskrabbit UK https://www.taskrabbit.co.uk

    Taskrabbit London — All Tasks Are Covered By Our £10K Happiness Pledge For Eligible Claims. T&Cs Apply. Get Reliable Help For Home Tasks: Furniture Assembly, Mounting, Cleaning & More.

  4. 4
    Food Delivery In Birmingham - Get £10 Off Your First Order https://www.ubereats.com

    £10 Off Your First Order Of £25 Or More. Use Code: UK36J1W. Terms and Fees Apply. Ordering Food...

  5. 5
    Office Supplies https://www.viking-direct.co.uk

    30-Day Hassle-Free Returns — Why Buy From Viking®? e.g. Vast Range, Satisfaction Guaranteed and 25 Years of Experience.

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In the bustling world of PPC advertising, five standout text ads capture attention with their unique propositions. Enterprise® Rent-A-Car entices with Easter savings and exceptional service, while Enterprise Car Club offers flexible, fuel-inclusive rentals. Taskrabbit promises reliable home task assistance backed by a £10K Happiness Pledge. UberEats tempts Birmingham foodies with a £10 discount, and Viking® Direct assures satisfaction with hassle-free returns and decades of expertise. Each ad weaves a compelling narrative, drawing in customers with tailored benefits and promises.

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