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AUS Services Logistics and Supply Chain Management - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Logistics and Supply Chain Management category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Logistics and Supply Chain Management brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
doordash.com 57.84
coates.com.au 10.13
shopify.com 3.96
lvly.com.au 3.2
flowersacrossmelbourne.com.au 3.04
kentremovalsstorage.com.au 2.27
auspost.com.au 1.37
flowersexpressco.com.au 0.73
ubereats.com 0.64
oneflare.com.au 0.61
others 16.21

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, DoorDash dominates with a 57.84% click share. Coates follows at 10.13%, while Shopify captures 3.96%. The ‘others’ category collectively holds 16.21%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Logistics and Supply Chain Management brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date doordash.com kentremovalsstorage.com.au lvly.com.au shopify.com flowersacrossmelbourne.com.au connectmarket.com.au oneflare.com.au ezzyquotes.com.au aaacityremovalist.com.au grace.com.au
2025/04/01 27.48% 10.88% 5.29% 2.76% 2.02% 2.13% 1.78% 3.63% 0.05% 1.72%
2025/04/02 26.75% 10.5% 5.27% 3.2% 3.29% 2.04% 2.12% 3.58% 0.62% 0.67%
2025/04/03 28.02% 6.04% 7.03% 3.57% 6.17% 4.03% 2.28% 5.32% 2.03% 0.61%
2025/04/04 34.2% 3.63% 7.99% 3.18% 5.18% 3.02% 2.49% 4.79% 0.05% 0.97%
2025/04/05 26.42% 2.1% 7.47% 3.85% 6.84% 0.29% 0.87% 2.93% 1.62% 1.32%
2025/04/06 26.73% 1.48% 12.58% 5.29% 5.93% 1.65% 1.29% 3.1% 2.25% 2.38%
2025/04/07 28.33% 8.52% 4.61% 4.7% 5.41% 1.36% 3.66% 4.78% 1.22% 1.46%
2025/04/08 19.52% 9.91% 5.44% 3.89% 3.35% 2.8% 1.22% 1.78% 0.04% 2.05%
2025/04/09 28.51% 9.58% 4.92% 4.93% 4% 2.22% 2.77% 1.8% 1.44% 1.82%
2025/04/10 24.38% 9.95% 5.71% 2.69% 4.81% 1.29% 3.79% 4.46% 1.9% 0.39%
2025/04/11 28.07% 4.35% 6.09% 4.06% 5.25% 1.8% 0.74% 2.7% 4.48% 1.81%
2025/04/12 26.04% 3.99% 3.21% 4.92% 3.15% 1.02% 5.56% 2.31% 4.77% 1.34%
2025/04/13 17.45% 4.06% 3.17% 3.05% 6.89% 1.66% 2.7% 3.72% 9.97% 2.92%
2025/04/14 26.11% 10.43% 4.13% 4.3% 5.61% 1.84% 1.27% 1.16% 0.74% 4.81%
2025/04/15 19.77% 9.54% 6.4% 3.8% 3.77% 1.97% 2.24% 0.65% 4.53% 1.46%
2025/04/16 22.14% 6.21% 4.31% 7.94% 3.43% 3.47% 1.32% 1.54% 0.09% 0.95%
2025/04/17 19% 10.36% 2.72% 6.26% 1.21% 2.54% 4.73% 1.47% 0.07% 1.64%
2025/04/18 55.94% 0.1% 2.8% 7.97% 0% 0.1% 2.19% 1.63% 0.07% 1.24%
2025/04/19 12.19% 7.51% 8.16% 2.84% 0% 3.09% 1.23% 2.27% 0.81% 4.69%
2025/04/20 19.37% 8% 8.32% 4.15% 0% 1.44% 1.4% 2.39% 0.03% 2.08%
2025/04/21 8.48% 6.93% 3.25% 6.2% 2.17% 0.78% 3.95% 0.51% 0.03% 3.78%
2025/04/22 27.41% 7.42% 1.82% 6.11% 4.7% 3.37% 1.53% 1.29% 0.56% 1.66%
2025/04/23 11.81% 11.77% 1.8% 3.28% 2.32% 2.25% 3.97% 3.67% 6.14% 1.16%
2025/04/24 5.61% 14.33% 1.83% 4.61% 2.35% 3% 1.57% 4.21% 1.44% 4.46%
2025/04/25 8.26% 9.93% 0.57% 3.9% 0.27% 2.77% 1.95% 1.35% 4.07% 6.06%
2025/04/26 3.36% 6.5% 12.5% 5.34% 10.14% 2.43% 3.45% 2.39% 0.92% 4.18%
2025/04/27 8.77% 5.62% 5.72% 3.03% 7.02% 2.88% 3.9% 2.11% 6.64% 4.3%
2025/04/28 9.75% 11.65% 4.26% 4.03% 5.18% 3.36% 4.18% 1.7% 0.07% 3.54%
2025/04/29 5.48% 15.11% 7.12% 4.09% 3.06% 4.75% 2.68% 3.35% 1.15% 2.61%
2025/04/30 13.45% 11.55% 6.34% 4.31% 3.62% 3.42% 3.4% 2.87% 1.52% 1.01%

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In April 2025, Doordash.com led with fluctuating spend, peaking at 55.94 on April 18. Kentremovalsstorage.com.au showed a steady rise, ending at 11.55. Lvly.com.au maintained moderate activity, closing at 6.34. Shopify.com and Flowersacrossmelbourne.com.au had consistent mid-range spends. Connectmarket.com.au and Oneflare.com.au displayed varied trends, while Ezzyquotes.com.au and Aaacityremovalist.com.au had lower, sporadic spends. Grace.com.au ended with a slight decline.

Market Exposure

Competitor Count for AUS Services Logistics and Supply Chain Management

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 220
2025/04/02 210
2025/04/03 223
2025/04/04 205
2025/04/05 213
2025/04/06 222
2025/04/07 206
2025/04/08 220
2025/04/09 200
2025/04/10 190
2025/04/11 192
2025/04/12 186
2025/04/13 181
2025/04/14 187
2025/04/15 179
2025/04/16 160
2025/04/17 165
2025/04/18 155
2025/04/19 207
2025/04/20 187
2025/04/21 192
2025/04/22 184
2025/04/23 205
2025/04/24 207
2025/04/25 216
2025/04/26 197
2025/04/27 215
2025/04/28 225
2025/04/29 214
2025/04/30 218

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, starting at 220, dipping mid-month to 155, and rebounding to 218 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Logistics and Supply Chain Management

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
coates.com.au 5.58%
auspost.com.au 2.71%
kentremovalsstorage.com.au 1.74%
shopify.com 1.62%
removalscompare.com.au 0.67%
shipito.com -0.15%
edibleblooms.com.au -0.22%
uber.com -0.24%
flowersacrossmelbourne.com.au -0.6%
doordash.com -20.93%

Copyright © Adthena. All rights reserved.

Coates.com.au surged with a 5.58% click share increase, while doordash.com plummeted by 20.93%. Auspost.com.au and kentremovalsstorage.com.au also saw positive growth, contrasting with declines for flowersacrossmelbourne.com.au and others.

Campaign Efficiency

AUS Services Logistics and Supply Chain Management Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date doordash.com coates.com.au lvly.com.au kentremovalsstorage.com.au flowersacrossmelbourne.com.au shopify.com oneflare.com.au menulog.com.au connectmarket.com.au ezzyquotes.com.au
2025/04/01 31.86% 4.24% 5% 5.67% 1.92% 2.88% 1.29% 2.93% 1.61% 3.38%
2025/04/02 34.33% 3.04% 4.99% 5.15% 3.33% 2.56% 1.63% 6.36% 1.6% 2.61%
2025/04/03 33.39% 4.83% 6.43% 3.15% 5.94% 2.7% 1.48% 3.42% 2.32% 3.25%
2025/04/04 37.39% 4.87% 5.94% 2.11% 4.34% 2.38% 1.68% 8.65% 1.86% 2.37%
2025/04/05 34.46% 4.5% 6.81% 1.41% 6.59% 3.07% 0.65% 0.29% 0.23% 1.92%
2025/04/06 29.33% 7.75% 9.98% 0.79% 4.98% 3.57% 0.89% 4.2% 0.95% 2.43%
2025/04/07 35.58% 5.82% 4.26% 4.02% 5.3% 3.49% 2.46% 0.56% 1.15% 3.24%
2025/04/08 27.14% 4.61% 5.09% 5.21% 3.52% 3.04% 0.92% 0.18% 1.86% 1.38%
2025/04/09 36.91% 6.38% 4.04% 5.13% 3.24% 3.27% 1.93% 0.36% 1.42% 1.33%
2025/04/10 35.22% 4.1% 5.07% 5.78% 4.61% 2.15% 3.19% 0.17% 0.97% 3.32%
2025/04/11 34.31% 4.36% 5.55% 2.3% 5.23% 3.13% 0.55% 0.34% 1.53% 1.89%
2025/04/12 34.98% 4.94% 3.43% 2.4% 3.21% 4.12% 3.11% 0.25% 0.76% 1.59%
2025/04/13 26.02% 4.81% 3.56% 2.35% 8.08% 2.64% 1.32% 3.8% 1.16% 2.28%
2025/04/14 34.52% 3.97% 3.87% 4.62% 5.64% 3.09% 0.85% 0.42% 1.21% 0.95%
2025/04/15 28.29% 4.34% 5.72% 5.23% 3.56% 3.04% 1.79% 3.26% 1.34% 0.52%
2025/04/16 30.59% 5.82% 3.89% 3.14% 2.99% 5.32% 0.87% 5.62% 2.03% 1.09%
2025/04/17 30.39% 7.1% 2.66% 5.1% 0.71% 4.49% 3.26% 1.04% 1.63% 0.99%
2025/04/18 59.07% 4.78% 2.16% 0.06% 0% 5.43% 1.41% 0.42% 0.06% 1.13%
2025/04/19 19.96% 3.45% 7.87% 4.03% 0% 2.27% 0.92% 5.55% 2.01% 1.92%
2025/04/20 25.5% 5.23% 7.45% 3.47% 0% 3.03% 0.99% 5.72% 1.08% 1.54%
2025/04/21 12.47% 6.88% 3.6% 3.83% 2.07% 5% 2.87% 0.53% 0.6% 0.53%
2025/04/22 31.66% 5.3% 1.63% 4.33% 3.4% 3.92% 0.87% 0.15% 2.21% 0.85%
2025/04/23 17.7% 5.15% 2.29% 7.98% 2.72% 3.43% 3.29% 0.22% 1.83% 2.68%
2025/04/24 8.31% 5.72% 2.12% 8.83% 2.31% 4.16% 1.44% 0.32% 2.68% 3.78%
2025/04/25 12.42% 9.7% 0.65% 5.53% 0.22% 3.54% 1.86% 0.37% 2.36% 1.3%
2025/04/26 2.85% 12.2% 11.72% 3.4% 9.9% 4.21% 2.84% 0.68% 1.52% 1.86%
2025/04/27 9.67% 7.44% 6.32% 3.2% 7.94% 3.01% 3.32% 0.69% 2.29% 1.82%
2025/04/28 15.53% 6.18% 4.18% 7.43% 5.16% 3.57% 3.17% 0.19% 2.52% 1.21%
2025/04/29 6.21% 7.83% 7.19% 9.19% 3.28% 3.64% 2.28% 0.26% 3.35% 2.1%
2025/04/30 16.63% 6.26% 6.01% 5.58% 3.42% 3.41% 2.48% 2.46% 2.15% 1.47%

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April saw fluctuating PPC impressions for top advertisers. DoorDash peaked mid-month, then declined. Coates and Lvly showed steady growth, while Menulog and ConnectMarket had sporadic spikes. The month ended with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Logistics and Supply Chain Management

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Coates Official Site https://www.coates.com.au › official-site

    Equipment Hire & Services — At Coates, We Provide End-To-End Equipment Solutions That Are Safe, Smart, & Sustainable.

  2. 2
    DoorDash® - Official Site - Order Delivery or Takeaway https://www.doordash.com › doordash › delivery

    No delivery fees on your first order. Order from restaurants today! Other fees apply. Fresh eats...

  3. 3
    Dropshipping Alternative - $0 to $10,000/Month in 90 Days https://www.ecomcapital.com › ecom_capital

    Trusted by 1,500+ successful stores to deliver real results and lasting growth. Scale your...

  4. 4
    Order Menulog | Get 100 Days of $0 Delivery | Order Takeaway Online https://www.menulog.com.au

    New to Menulog? Use voucher code SIGNUP on the Menulog app to get 100 Days Free Delivery. Forget...

  5. 5
    Start Dropshipping Today https://www.shopify.com

    Dropshipping — Open A Business Without The Hassle Of Managing Inventory, Packaging, Or Shipping. Shopify® Is an...

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In the bustling world of Google PPC, Coates stands out with its promise of safe, smart, and sustainable equipment solutions. DoorDash and Menulog entice with irresistible delivery offers, while Ecom Capital and Shopify captivate aspiring entrepreneurs with dreams of dropshipping success.

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