AUS Services Logistics and Supply Chain Management - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Logistics and Supply Chain Management category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Logistics and Supply Chain Management AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.5690072639
	85.4309927361

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	28
	72

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	16%
Problem Solving	29%

Market Exposure

Share of Clicks for top 10 AUS Services Logistics and Supply Chain Management brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
doordash.com	32.51
menulog.com.au	6.42
coates.com.au	5.91
kentremovalsstorage.com.au	5.14
auspost.com.au	3.27
seek.com.au	2.62
ezzyquotes.com.au	2.01
lvly.com.au	1.99
ubereats.com	1.7
nationalstorage.com.au	1.57
others	36.86

doordash.com - 32.51%
menulog.com.au - 6.42%
coates.com.au - 5.91%
kentremovalsstorage.com.au - 5.14%
auspost.com.au - 3.27%
seek.com.au - 2.62%
ezzyquotes.com.au - 2.01%
lvly.com.au - 1.99%
ubereats.com - 1.7%
nationalstorage.com.au - 1.57%
others - 36.86%

In the PPC landscape, DoorDash dominates with 32.51% click share, closely followed by “others” at 36.86%. Menulog and Coates trail behind, while smaller players like National Storage and UberEats capture minimal shares.

Market Exposure

Share of Spend for the top 10 AUS Services Logistics and Supply Chain Management brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	doordash.com	menulog.com.au	coates.com.au	kentremovalsstorage.com.au	lvly.com.au	nationalstorage.com.au	supereasystorage.com.au	ezzyquotes.com.au	allied.com	conroyremovals.com.au
2025/10/01	41.61%	12.84%	6.7%	4.23%	2.27%	2.28%	0.61%	1.44%	0.34%	0.59%
2025/10/02	29.84%	0.42%	9.65%	8.2%	3.06%	1.77%	2.55%	4.26%	0.64%	2.92%
2025/10/03	25.07%	1.58%	4.63%	4.31%	3.14%	2.08%	0.11%	3.97%	1.9%	4.31%
2025/10/04	47.05%	1.02%	7.15%	2.02%	4.57%	1.25%	1.96%	1.45%	0.04%	1.5%
2025/10/05	42.5%	1.61%	11.58%	1.77%	3.56%	3.65%	2.35%	2.7%	0.01%	1.61%
2025/10/06	24.54%	0.77%	8.62%	7.72%	0.31%	3.03%	0.09%	4.57%	0.01%	2.63%
2025/10/07	42.19%	0.49%	8.88%	3.11%	0.28%	3.84%	1.04%	0.83%	0.47%	2.7%
2025/10/08	39.19%	5%	8.87%	3.66%	0.21%	0.81%	1.37%	3.72%	0.01%	2.52%
2025/10/09	36.1%	0.53%	5.15%	4.93%	2.38%	0.03%	2.97%	3.02%	0.28%	1.88%
2025/10/10	15.58%	0.2%	4.57%	7.98%	2.08%	0.61%	7.25%	2.14%	1.11%	2.75%
2025/10/11	26.17%	5.39%	9.56%	4.1%	0.11%	0.67%	3.32%	3.25%	0.7%	4.58%
2025/10/12	29.3%	4.67%	4.38%	5.52%	0.06%	0.66%	2.01%	2.74%	1.09%	4.72%
2025/10/13	29.27%	0.65%	4.6%	5.94%	2.86%	2.79%	3.04%	2.2%	0.05%	0.87%
2025/10/14	41.12%	4.91%	3.56%	6.08%	1.36%	2.29%	3.27%	1.61%	0.03%	2.11%
2025/10/15	27.03%	9.74%	8.1%	5.53%	2.57%	2.27%	2.11%	1.43%	0.1%	0.54%
2025/10/16	36.72%	6.48%	6.63%	5.42%	4.04%	1.82%	2.66%	1.05%	0.81%	0.38%
2025/10/17	30.85%	8.52%	4.12%	3.84%	4.77%	1.66%	2.73%	0.51%	1.37%	0.64%
2025/10/18	20.94%	8.67%	6%	2.18%	3.35%	1.81%	3.71%	1.98%	0.95%	3.02%
2025/10/19	16.58%	14.65%	5.97%	3.59%	2.49%	1.73%	0.13%	3.25%	2.12%	1.22%
2025/10/20	13.13%	0.98%	6.44%	10.92%	2.99%	0.51%	1.87%	1.31%	5.24%	2.13%
2025/10/21	33.1%	11.57%	2.77%	5.66%	1.52%	1.36%	0.92%	0.97%	5.51%	0.99%
2025/10/22	23.85%	0.88%	6.77%	9.85%	1.88%	1.47%	3.24%	2.43%	5.45%	1.65%
2025/10/23	2.09%	0.47%	7.23%	10.16%	2.2%	3.35%	2.25%	4.83%	5.1%	1.98%
2025/10/24	16.7%	6.76%	2.91%	5.69%	2.01%	1.99%	1.46%	3.65%	5.3%	1.1%
2025/10/25	11.76%	0.27%	5.87%	3.9%	3.99%	1.16%	1.43%	4.92%	4.82%	2.01%
2025/10/26	8.21%	4.48%	9.1%	5.78%	2.58%	1.02%	3.1%	3.18%	6.14%	5.03%
2025/10/27	29.92%	8.52%	4.23%	5.29%	2.97%	1.27%	0.68%	1.38%	1.15%	1.22%
2025/10/28	1.52%	0.5%	4.05%	10.85%	2.52%	2.59%	0.72%	2.94%	1.68%	2.27%
2025/10/29	30.12%	5.56%	2.47%	7.83%	1.91%	1.97%	1.03%	0.03%	1.73%	0.43%
2025/10/30	14.56%	0.44%	6.17%	6.23%	2.7%	2.59%	1.52%	1.91%	1.99%	0.42%
2025/10/31	30.11%	9.25%	3.68%	2.85%	2.39%	1.7%	1.62%	1.57%	0.57%	0.34%

doordash.com
menulog.com.au
coates.com.au
kentremovalsstorage.com.au
lvly.com.au
nationalstorage.com.au
supereasystorage.com.au
ezzyquotes.com.au
allied.com
conroyremovals.com.au

In October 2025, DoorDash’s PPC spend fluctuated significantly, peaking at 47.05% on October 4th, then dropping to 1.52% by October 28th. Menulog’s spend remained low, with a slight increase mid-month. Coates and Kent Removals showed consistent mid-range spending. By month’s end, DoorDash regained momentum, closing at 30.11%.

Market Exposure

Competitor Count for AUS Services Logistics and Supply Chain Management

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	184
2025/10/02	192
2025/10/03	184
2025/10/04	183
2025/10/05	176
2025/10/06	200
2025/10/07	196
2025/10/08	191
2025/10/09	193
2025/10/10	196
2025/10/11	182
2025/10/12	187
2025/10/13	180
2025/10/14	171
2025/10/15	182
2025/10/16	187
2025/10/17	187
2025/10/18	185
2025/10/19	194
2025/10/20	189
2025/10/21	181
2025/10/22	167
2025/10/23	180
2025/10/24	174
2025/10/25	175
2025/10/26	178
2025/10/27	180
2025/10/28	190
2025/10/29	185
2025/10/30	195
2025/10/31	188

October saw fluctuating advertiser numbers, peaking at 200 on the 6th. The month concluded with 188 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Logistics and Supply Chain Management

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
menulog.com.au	3.59%
allied.com	2.12%
kentremovalsstorage.com.au	2.04%
uber.com	1.04%
hollowayremovals.com.au	0.94%
nuss.com.au	-0.42%
flowersexpressco.com.au	-0.62%
coates.com.au	-1.4%
auspost.com.au	-2.23%
doordash.com	-15.69%

Menulog.com.au surged with a 3.59% click share increase, while doordash.com faced a significant drop of 15.69%.

Campaign Efficiency

AUS Services Logistics and Supply Chain Management Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	doordash.com	menulog.com.au	coates.com.au	lvly.com.au	kentremovalsstorage.com.au	seek.com.au	flowersacrossmelbourne.com.au	supereasystorage.com.au	ezzyquotes.com.au	auspost.com.au
2025/10/01	38.01%	12.74%	7.34%	2.19%	4.04%	5.51%	0.52%	0.54%	1.22%	0%
2025/10/02	27.69%	0.34%	12.14%	3.11%	7.45%	4.92%	1.52%	2.36%	3.4%	0%
2025/10/03	25.2%	1.46%	5.53%	2.86%	3.33%	3.34%	2.53%	0.09%	3.08%	8.47%
2025/10/04	46.69%	1.05%	6.49%	4.37%	1.73%	1.09%	3.16%	1.79%	1.26%	6.09%
2025/10/05	39.98%	1.74%	11.78%	3.61%	1.64%	2.47%	5.48%	2.05%	2.2%	3.95%
2025/10/06	23.51%	0.73%	8.96%	0.1%	6.91%	4.49%	0%	0.09%	3.19%	6.82%
2025/10/07	41.84%	0.39%	8.99%	0.09%	2.73%	4.72%	0%	0.87%	0.74%	1.63%
2025/10/08	41.21%	5.48%	9.56%	0.07%	3.16%	3.59%	0%	1.26%	2.32%	1.23%
2025/10/09	36.19%	0.44%	5.31%	2.89%	4.42%	1.42%	2.32%	2.94%	2.52%	2.11%
2025/10/10	18.29%	0.12%	5.14%	2.84%	7.86%	1.76%	1.02%	4.73%	2.16%	2.08%
2025/10/11	31.38%	5.22%	9.27%	0.05%	3.58%	3.88%	0%	2.74%	2.7%	5.99%
2025/10/12	29.63%	4.84%	4.44%	0.03%	4.85%	4.25%	0%	2.05%	2.54%	4.48%
2025/10/13	31.88%	0.56%	4.71%	3.35%	5.36%	3.68%	2.93%	2.9%	2.02%	2.68%
2025/10/14	46.68%	5.07%	3.5%	1.42%	5.73%	3.18%	1.37%	2.08%	1.34%	1.12%
2025/10/15	29.53%	10.57%	8.3%	2.92%	5.28%	4.12%	2.02%	1.93%	1.32%	2.11%
2025/10/16	36.7%	7.45%	6.7%	3.76%	5.34%	0.53%	1.45%	1.9%	1.01%	7.93%
2025/10/17	30.47%	10.05%	4.12%	4.15%	3.81%	2.28%	1.37%	2.51%	0.43%	6.47%
2025/10/18	24.48%	10.46%	6.18%	3.22%	1.95%	2.66%	1.45%	2.96%	1.9%	0%
2025/10/19	19.36%	16.08%	6.3%	2.65%	3.48%	3.12%	2.06%	0.06%	3.18%	2.29%
2025/10/20	12.49%	0.78%	7.31%	4.03%	11.35%	6%	1.45%	1.93%	1.19%	6.77%
2025/10/21	37.01%	12.61%	2.93%	1.62%	5.36%	1.66%	1.46%	0.84%	0.86%	2.73%
2025/10/22	25.09%	0.73%	7.21%	2.33%	9.74%	3.19%	1.73%	3.17%	2.44%	1.73%
2025/10/23	1.66%	0.38%	8.36%	2.87%	10.69%	3.58%	2.85%	3.09%	4.98%	4.36%
2025/10/24	19.73%	9.67%	3.48%	2.58%	5.36%	3.39%	1.99%	2.2%	3.6%	2.33%
2025/10/25	11.95%	0.22%	6.58%	5.5%	3.65%	11.03%	3.23%	1.57%	4.89%	0%
2025/10/26	10.51%	5.81%	9.96%	3.29%	6.09%	5.91%	2.38%	3.25%	3.05%	1.22%
2025/10/27	34.48%	11.09%	4.31%	3.48%	4.63%	1.96%	1.74%	0.68%	1.3%	0%
2025/10/28	0.52%	0.37%	4.37%	3.4%	11.25%	8.06%	1.98%	0.67%	3.13%	1.15%
2025/10/29	29.32%	5.97%	2.55%	2.45%	8.12%	1.12%	1.57%	1.1%	0.01%	1.43%
2025/10/30	14.76%	0.36%	6.8%	3.33%	6.75%	1.91%	1.94%	1.55%	1.94%	1.13%
2025/10/31	30.59%	11.36%	3.48%	2.68%	2.66%	2.12%	1.78%	1.66%	1.65%	0.91%

doordash.com
menulog.com.au
coates.com.au
lvly.com.au
kentremovalsstorage.com.au
seek.com.au
flowersacrossmelbourne.com.au
supereasystorage.com.au
ezzyquotes.com.au
auspost.com.au

In October 2025, Doordash.com led with fluctuating impressions, peaking at 46.69% on the 4th. Menulog.com.au saw minimal activity, while Coates.com.au maintained steady visibility. Lvly.com.au and Kentremovalsstorage.com.au showed consistent presence. The month concluded with Doordash.com at 30.59%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Logistics and Supply Chain Management

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Logistics and Supply Chain Management - Last month

1
Australia Post: Personal, Business, Enterprise & Government solutions https://www.auspost.com.au
Australia Post provides reliable and affordable postal, retail, financial and travel services.
2
Coates Official Site https://www.coates.com.au › official-site
The End-To-End Experts — At Coates, We Provide End-To-End Equipment Solutions That Are Safe, Smart, & Sustainable.
3
DoorDash® Food Delivery | DoorDash® - Official Site https://www.doordash.com
Order Online or In-App for Easy No-Contact Delivery From your Favourite Local Restaurants. To Promote A Safer Delivery Experience, All Orders Are Now Left at Your Door By Default.
4
We Pack, Move & Deliver - Fixed Fee, Fixed Schedule https://www.kentremovalsstorage.com.au
Kent’s been trusted for 75+ years, with thousands of 5-star reviews across Australia.
5
$200 Sign Up Bonus - Your Car Your Hours https://couriers.menulog.com.au › food-delivery › courier-drivers
Enjoy The Flexibility Of Choosing Your Own Hours As A Menulog Driver, Sign Up Today

Australia Post emphasizes reliability and affordability across various services. Coates highlights its comprehensive, sustainable equipment solutions. DoorDash focuses on no-contact delivery for safety. Kent Removals boasts decades of trust and stellar reviews. Menulog offers flexible work hours with a sign-up bonus.

Frequently Asked Questions

Why is the AUS Services Logistics and Supply Chain Management October 2025 Report useful and how should I use it?

Why is the AUS Services Logistics and Supply Chain Management October 2025 Report useful?

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Data within the AUS Services Logistics and Supply Chain Management October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The AUS Services Logistics and Supply Chain Management October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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The AUS Services Logistics and Supply Chain Management October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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US Logistics and Supply Chain Management

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AUS Services Logistics and Supply Chain Management - PPC Market Share Analysis October 2025

Logistics and Supply Chain Management – AUS

Google AI Overview visibility for Services Logistics and Supply Chain Management AUS

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 AUS Services Logistics and Supply Chain Management brands

Share of Spend for the top 10 AUS Services Logistics and Supply Chain Management brands

Competitor Count for AUS Services Logistics and Supply Chain Management

Market Loss & Market Gains for AUS Services Logistics and Supply Chain Management

AUS Services Logistics and Supply Chain Management Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Services Logistics and Supply Chain Management

Frequently Asked Questions

Why is the AUS Services Logistics and Supply Chain Management October 2025 Report useful and how should I use it?

Why is the AUS Services Logistics and Supply Chain Management October 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Services Logistics and Supply Chain Management October 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Services Logistics and Supply Chain Management October 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

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