AUS Services Logistics and Supply Chain Management - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Logistics and Supply Chain Management category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Logistics and Supply Chain Management – AUS

Google AI Overview visibility for Services Logistics and Supply Chain Management AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.6656839957
77.3343160043
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 2%
Navigational 4%
Seasonal 0%
Local 24%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 AUS Services Logistics and Supply Chain Management brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
doordash.com 78.77
uber.com 8.27
coates.com.au 5.27
flowersacrossmelbourne.com.au 1.21
lvly.com.au 0.92
ubereats.com 0.82
nationalstorage.com.au 0.64
kentremovalsstorage.com.au 0.34
flowersforeveryone.com.au 0.26
taxibox.com.au 0.2
others 3.3
  • doordash.com - 78.77%
  • uber.com - 8.27%
  • coates.com.au - 5.27%
  • flowersacrossmelbourne.com.au - 1.21%
  • lvly.com.au - 0.92%
  • ubereats.com - 0.82%
  • nationalstorage.com.au - 0.64%
  • kentremovalsstorage.com.au - 0.34%
  • flowersforeveryone.com.au - 0.26%
  • taxibox.com.au - 0.2%
  • others - 3.3%

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In the PPC landscape, DoorDash dominates with 78.77% click share, followed by Uber at 8.27%. Others collectively hold 3.30%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Logistics and Supply Chain Management brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date doordash.com flowersacrossmelbourne.com.au lvly.com.au kentremovalsstorage.com.au malibumoving.com.au coates.com.au nationalstorage.com.au taxibox.com.au uber.com ubereats.com
2026/10/01 47.99% 0% 1.7% 5.13% 0.03% 4% 3.89% 2.73% 14.49% 0.23%
2026/10/02 55.02% 0% 1.58% 4.22% 0.01% 2.92% 4.67% 0.1% 11.83% 0.03%
2026/10/03 43.62% 0% 2.53% 1.08% 0% 3.61% 5.05% 1.02% 7.81% 18.49%
2026/10/04 44.7% 0% 1.06% 1.86% 0.23% 3.03% 0.97% 0.71% 8.58% 15.99%
2026/10/05 48.65% 0.66% 1.51% 3.4% 1.02% 3.68% 3.71% 0.7% 7.35% 12.27%
2026/10/06 45.13% 3.87% 1.75% 3.15% 0.01% 2.61% 4.78% 0.97% 10.07% 9.07%
2026/10/07 42.9% 1.08% 1.19% 6.33% 0.01% 2.27% 3% 1.94% 11.01% 9.25%
2026/10/08 40.68% 8.97% 5.98% 2.59% 0.84% 2.56% 2.65% 0.04% 11.11% 3.01%
2026/10/09 52.03% 7.24% 6.45% 1.18% 0.01% 2.92% 2.89% 2.77% 8.23% 3.56%
2026/10/10 39.47% 3.66% 1.77% 2.54% 0.34% 2.56% 1.5% 1.46% 8.35% 10.85%
2026/10/11 46.84% 6.99% 5.01% 1.16% 1% 4.77% 0.08% 5.22% 10.43% 0.24%
2026/10/12 48.78% 2.6% 0.4% 3.72% 2.87% 2.45% 1.59% 5.91% 8.36% 0.12%
2026/10/13 52.7% 4.03% 2.76% 1.29% 2.14% 2.32% 2.19% 2.51% 13.61% 0.15%
2026/10/14 47.08% 2% 4.94% 1.44% 5.29% 2.45% 4.27% 2.4% 12.11% 0.05%
2026/10/15 55.41% 6.59% 5.03% 0.75% 1.84% 2.8% 3.96% 2.68% 9.92% 0.14%
2026/10/16 56.03% 4.12% 1.52% 1.55% 1.87% 2.44% 1.14% 0.83% 10.78% 0.1%
2026/10/17 48.04% 6.74% 5.11% 3.96% 3.36% 2.06% 2.48% 0.81% 9.27% 0.11%
2026/10/18 47.24% 7.18% 4.11% 3.07% 4.16% 1.96% 1.81% 3.03% 8.83% 0.1%
2026/10/19 52.66% 5.8% 4.16% 2.72% 4.2% 1.71% 2.13% 1.09% 9.12% 0.01%
2026/10/20 47.72% 6.04% 2.45% 1.29% 3.12% 1.42% 2.74% 0.74% 10.66% 0.09%
2026/10/21 47.98% 4.3% 5.4% 0.93% 2.91% 1.9% 3.69% 0.63% 6.68% 2.62%
2026/10/22 54.34% 4.75% 4.09% 2.99% 2.81% 1.46% 5.8% 2.14% 7.38% 0.09%
2026/10/23 55.91% 6.47% 5.72% 0.38% 0.01% 1.32% 5.47% 1.54% 8.22% 0.37%
2026/10/24 48.51% 5.17% 4.67% 0.99% 2.12% 1.98% 4.47% 0.06% 7.54% 0%
2026/10/25 46.01% 3.19% 7.73% 5.77% 1% 2.77% 4.32% 0.67% 7.59% 0%
2026/10/26 36.72% 3.46% 4.97% 7.17% 3.44% 1.74% 2.14% 0.02% 7.34% 2.03%
2026/10/27 34.29% 4.09% 5.51% 6.07% 5.53% 1.76% 3.06% 0.52% 7.29% 0.01%
2026/10/28 43.04% 3.44% 7.31% 5.06% 2.76% 1.77% 0.73% 0.59% 7.44% 0.01%
2026/10/29 52.62% 3.88% 1.9% 4% 2.19% 2.24% 3.61% 0.75% 6.42% 0.01%
2026/10/30 40.65% 7.13% 1.72% 3.09% 4.06% 1.45% 3.18% 0.74% 5.9% 3.06%
2026/10/31 47.36% 5.49% 4.7% 3.94% 3.83% 3.5% 2.21% 1.6% 0.34% 0.01%
  • doordash.com
  • flowersacrossmelbourne.com.au
  • lvly.com.au
  • kentremovalsstorage.com.au
  • malibumoving.com.au
  • coates.com.au
  • nationalstorage.com.au
  • taxibox.com.au
  • uber.com
  • ubereats.com

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In October 2026, DoorDash’s PPC spend fluctuated, peaking at 56.03 on the 16th. Uber’s spend started strong but dwindled, ending at 0.34. Ubereats saw a significant drop after early highs. The month concluded with varied spend patterns across advertisers.

Market Exposure

Competitor Count for AUS Services Logistics and Supply Chain Management

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 86
2026/10/02 88
2026/10/03 87
2026/10/04 94
2026/10/05 100
2026/10/06 103
2026/10/07 103
2026/10/08 119
2026/10/09 108
2026/10/10 110
2026/10/11 103
2026/10/12 111
2026/10/13 103
2026/10/14 93
2026/10/15 99
2026/10/16 91
2026/10/17 89
2026/10/18 87
2026/10/19 89
2026/10/20 93
2026/10/21 88
2026/10/22 95
2026/10/23 85
2026/10/24 96
2026/10/25 108
2026/10/26 122
2026/10/27 125
2026/10/28 123
2026/10/29 116
2026/10/30 119
2026/10/31 122

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October saw a dynamic shift in distinct advertisers, starting at 86 and peaking at 125. The month concluded with a strong presence of 122 advertisers, indicating robust competition.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Logistics and Supply Chain Management

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
doordash.com 2.55%
lvly.com.au 0.34%
flowersforeveryone.com.au 0.29%
flowersacrossmelbourne.com.au 0.25%
nationalstorage.com.au 0.2%
amazon.com.au -0.15%
auspost.com.au -0.16%
ubereats.com -1.13%
coates.com.au -1.31%
uber.com -1.73%

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DoorDash surged with a 2.55% click share increase, while Uber faced a decline of 1.73%.

Campaign Efficiency

AUS Services Logistics and Supply Chain Management Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date doordash.com coates.com.au flowersacrossmelbourne.com.au lvly.com.au kentremovalsstorage.com.au flowersforeveryone.com.au nationalstorage.com.au taxibox.com.au uber.com ubereats.com
2026/10/01 60.02% 9.92% 0% 0.67% 2.43% 0% 1.67% 1.26% 12.25% 0.27%
2026/10/02 66.69% 7.24% 0% 0.66% 1.43% 0% 2.44% 0.07% 11.9% 0.04%
2026/10/03 36.01% 5.71% 0% 0.71% 0.24% 0% 1.74% 0.47% 5.74% 41.31%
2026/10/04 41.13% 5.18% 0% 0.35% 0.44% 0% 0.45% 0.27% 7.26% 34.59%
2026/10/05 46.49% 6.5% 0.5% 0.75% 0.99% 0.5% 1.53% 0.41% 6.39% 25.84%
2026/10/06 46.09% 4.91% 2.16% 1.08% 1.33% 0.54% 2.05% 0.38% 8.42% 22.13%
2026/10/07 44.83% 4.41% 0.58% 0.58% 2.21% 0% 1.34% 0.75% 9.94% 23.78%
2026/10/08 50.02% 5.43% 4.89% 3.16% 0.85% 0% 1.5% 0.02% 11.02% 6.82%
2026/10/09 55.09% 5.55% 3.71% 3.21% 0.52% 0.57% 1.32% 1% 7.37% 11.9%
2026/10/10 40.64% 4.69% 1.89% 0.95% 0.79% 0.47% 0.74% 0.68% 7.34% 28.99%
2026/10/11 56.59% 9.86% 3.88% 2.41% 0.4% 0% 0.04% 1.43% 10.87% 0.41%
2026/10/12 62.07% 5.86% 1.96% 0.33% 1.4% 0% 1.01% 2.98% 9.3% 0.2%
2026/10/13 62.33% 5.09% 2.55% 1.37% 0.53% 0% 1.31% 1.09% 14.3% 0.24%
2026/10/14 58.79% 5.94% 1.59% 2.56% 0.75% 0% 2.41% 1.52% 13.3% 0.05%
2026/10/15 64.29% 5.66% 4.12% 2.56% 0.31% 0.26% 2.08% 1.44% 9.63% 0.21%
2026/10/16 67.22% 5.46% 2.35% 0.8% 0.61% 0.36% 0.56% 0.58% 11.06% 0.19%
2026/10/17 61.07% 5.11% 4.26% 2.75% 1.25% 2.99% 1.3% 0.66% 10.73% 0.21%
2026/10/18 63.65% 4.64% 4.26% 2.11% 1.04% 1.94% 1.18% 1.5% 9.73% 0.2%
2026/10/19 66.73% 3.8% 3.62% 2.25% 0.87% 2.17% 1.1% 0.45% 10.07% 0.01%
2026/10/20 59.92% 3.3% 3.66% 1.18% 0.56% 1.83% 1.67% 0.55% 12.16% 0.18%
2026/10/21 59.83% 4.4% 2.93% 2.76% 0.31% 1.63% 1.98% 0.5% 7.28% 6.64%
2026/10/22 66.63% 3.19% 2.84% 2.48% 1.13% 1.77% 3.22% 1.61% 7.92% 0.16%
2026/10/23 66.4% 2.95% 4.32% 3.02% 0.13% 1.97% 2.98% 1.19% 9.05% 0.88%
2026/10/24 60.28% 4.83% 3.23% 2.67% 0.34% 1.79% 2.72% 0.33% 8.95% 0%
2026/10/25 57.3% 7% 2% 3.87% 3.06% 0.33% 2.54% 0.52% 9.31% 0%
2026/10/26 48.17% 4.76% 2.25% 2.49% 3.38% 0.84% 1.3% 0.1% 8.69% 5.71%
2026/10/27 51.47% 5.03% 3.15% 3.11% 2.57% 0.83% 2.04% 0.52% 9.3% 0.01%
2026/10/28 59.71% 4.85% 2.18% 3.93% 2.27% 0.31% 0.53% 0.49% 8.77% 0.01%
2026/10/29 65.24% 5.14% 2.23% 1.54% 1.87% 0.51% 2.13% 0.54% 7.31% 0.01%
2026/10/30 49.95% 3.75% 4.29% 1.17% 1.17% 0.59% 1.83% 0.61% 6.73% 8.11%
2026/10/31 62.3% 8.99% 2.94% 2.39% 1.97% 1.68% 1.34% 1.29% 0.35% 0.01%
  • doordash.com
  • coates.com.au
  • flowersacrossmelbourne.com.au
  • lvly.com.au
  • kentremovalsstorage.com.au
  • flowersforeveryone.com.au
  • nationalstorage.com.au
  • taxibox.com.au
  • uber.com
  • ubereats.com

Copyright © Adthena. All rights reserved.

In October 2026, DoorDash’s impression share fluctuated, peaking at 67.22% mid-month. Uber’s share saw a significant drop, ending at 0.35%. Coates and Flowers Across Melbourne maintained low but steady shares. The month concluded with DoorDash leading, while Uber’s presence diminished.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Logistics and Supply Chain Management

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Services Logistics and Supply Chain Management - Last month
  1. 1
    Coates Equipment Hire | Equipment Hire & Services https://www.coates.com.au

    From equipment hire to turnkey solutions, Coates helps you get the job done safely.

  2. 2
    DoorDash® Food Delivery | Food Delivery Near You https://www.doordash.com › doordash › delivery

    More deals have dropped! Get up to 50% off restaurant favourites on DoorDash®. T&Cs apply.

  3. 3
    Post Office Jobs: Search for New Openings Near You | Joblist https://www.joblist.com

    Post Office Positions Open Now - Search & Apply For Top Post Office Jobs! Search 1000s of Post Office Jobs Near You. New Full Time & Part Time Jobs Added Daily. Open Post Office Jobs. Jobs Hiring Immediately. Full & Part Time Jobs. New Jobs Posted Daily. Find Jobs Near You. Daily Job Alerts.

  4. 4
    Drive With Uber https://www.uber.com

    Sign Up To Drive — Get A Car With Unlimited Miles, Basic Maintenance, And Road Assistance. You’ll Always Start And Stop On Your Time—Because With The Uber App, You’re In Charge. Drive...

  5. 5
    Uber Eats® Delivery & Takeout - $10 Off Your First Order https://www.ubereats.com

    $10 Off Your First Order When You Spend $30 Or More. Use Code: AU36JL. Terms + Fees Apply. Ordering Food For Delivery Has Never Been Easier. Use The Uber Eats App For Dinner Tonight. Food anytime, anywhere. Order to your door. Order pickup, pay no fees. Late-night delivery.

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In the competitive landscape of Google PPC, Coates Equipment Hire stands out with its promise of safety and comprehensive solutions. DoorDash and Uber Eats captivate with enticing discounts, while Joblist and Uber offer opportunities for employment and flexible work, respectively.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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