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UK Software & Technology Cloud Computing - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
godaddy.com 13.48
fasthosts.co.uk 10.12
aws.amazon.com 7.74
groupon.co.uk 4.8
dropbox.com 4.12
azure.microsoft.com 3.99
cloud.google.com 2.8
ionos.co.uk 2.18
westerndigital.com 2.12
google.com 2.03
others 46.62

Copyright © Adthena. All rights reserved.

In the PPC landscape, GoDaddy leads with 13.48% click share, followed by Fasthosts at 10.12%. AWS captures 7.74%, while others dominate with 46.62%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date fasthosts.co.uk top10.com godaddy.com ionos.co.uk comparingwebhosting.com aws.amazon.com hostinger.com one.com azure.microsoft.com 123-reg.co.uk
2025/05/01 9.75% 4.59% 7.11% 5.82% 4.07% 6.12% 0.41% 1.95% 2.58% 2.69%
2025/05/02 9.35% 5.5% 7.65% 4.93% 4.46% 5.42% 0.96% 2.38% 2.23% 2.7%
2025/05/03 9.2% 5.01% 6.84% 6.19% 4.28% 5.87% 1.35% 2.06% 3.18% 3.13%
2025/05/04 8.83% 4.65% 6.27% 5.14% 4.11% 5.94% 1.48% 2.09% 3.26% 1.86%
2025/05/05 7.35% 4.75% 7.06% 6.11% 3.55% 5.64% 1.14% 1.43% 2.72% 2.66%
2025/05/06 8.4% 4.6% 12.09% 7.57% 3.89% 5.62% 1.45% 1.7% 1.24% 3.32%
2025/05/07 9.7% 5.3% 7.29% 8.99% 3.76% 6.26% 1.32% 2.75% 1% 3.07%
2025/05/08 8.5% 6.37% 6.01% 8.53% 4.86% 6.66% 1.67% 1.91% 1.06% 2.23%
2025/05/09 8.25% 5.37% 8.18% 7.63% 4.9% 5.24% 2.67% 2.32% 1.08% 2.17%
2025/05/10 7.69% 4.43% 7.46% 8.54% 4.42% 6% 2.72% 2.07% 1.89% 2.72%
2025/05/11 8.13% 4.89% 7.2% 7.91% 4.49% 5.72% 2.23% 3.31% 2.01% 2.53%
2025/05/12 9.96% 4.67% 7.96% 7.82% 5.1% 5.54% 2.32% 2.05% 1.51% 2.15%
2025/05/13 10.04% 5.52% 7.99% 7.56% 4.7% 5.1% 2.07% 3.18% 1.2% 2.55%
2025/05/14 9.56% 5.03% 5.87% 8.72% 4.42% 5.61% 2.35% 2.5% 1.69% 1.88%
2025/05/15 9.72% 5.8% 7.16% 7.36% 5.13% 5.08% 2.78% 2.46% 2.04% 1.87%
2025/05/16 8.46% 7.78% 5.62% 7.54% 6.6% 4.39% 3.85% 3.64% 2.14% 1.75%
2025/05/17 8.97% 7.94% 5.93% 6.98% 7.11% 4.1% 3.03% 3.51% 2.44% 1.5%
2025/05/18 9.31% 7.93% 5.26% 7.56% 6.37% 4.2% 2.82% 2.23% 2.6% 1.17%
2025/05/19 9.9% 8.78% 6.28% 5.82% 7.6% 4.42% 3.46% 2.29% 1.57% 1.9%
2025/05/20 9.43% 8.49% 6.26% 4.93% 7.96% 4.7% 3.38% 2.47% 0.99% 1.75%
2025/05/21 9.96% 8.07% 6.59% 5.13% 7.69% 4.44% 3.83% 2.58% 1.54% 1.91%
2025/05/22 8.61% 6.6% 8.19% 3.66% 6.61% 4.86% 4.04% 2.73% 1.94% 2.14%
2025/05/23 10.17% 8.19% 6.13% 4.4% 7.37% 4.17% 3.61% 2.73% 1.86% 2.01%
2025/05/24 9.47% 7.86% 6.04% 3.95% 6.41% 4.77% 3.63% 2.8% 2.03% 2.09%
2025/05/25 10.18% 7.4% 5.63% 3.87% 6.16% 4.81% 3.53% 2.86% 3.22% 2.49%
2025/05/26 10.24% 7.15% 6.7% 5.46% 6.95% 4.53% 3.45% 3% 2.12% 1.72%
2025/05/27 10.84% 7.13% 6.29% 6.7% 7.46% 4.51% 3.78% 2.65% 0.83% 1.84%
2025/05/28 11.02% 7.25% 5.99% 4.25% 6.73% 4.93% 3.77% 2.9% 1.31% 2.22%
2025/05/29 9.97% 6.47% 6.77% 3.38% 6.81% 4.4% 4.75% 2.87% 1.51% 2.88%
2025/05/30 8.72% 6.83% 8.84% 4.35% 5.94% 4.55% 3.29% 2.83% 1.73% 1.81%
2025/05/31 8.33% 7.16% 5.87% 5.61% 5.36% 4.12% 3.78% 3.2% 2.17% 1.34%

Copyright © Adthena. All rights reserved.

In May 2025, Fasthosts.co.uk led with a fluctuating spend share, peaking at 11.02%. Top10.com and Godaddy.com followed, showing varied trends. Ionos.co.uk and Comparingwebhosting.com experienced notable shifts, while AWS and Hostinger.com maintained steady patterns. The month concluded with Fasthosts.co.uk still leading.

Market Exposure

Competitor Count for UK Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 827
2025/05/02 829
2025/05/03 838
2025/05/04 846
2025/05/05 864
2025/05/06 864
2025/05/07 889
2025/05/08 884
2025/05/09 882
2025/05/10 851
2025/05/11 863
2025/05/12 867
2025/05/13 865
2025/05/14 855
2025/05/15 888
2025/05/16 876
2025/05/17 829
2025/05/18 850
2025/05/19 835
2025/05/20 853
2025/05/21 830
2025/05/22 812
2025/05/23 778
2025/05/24 767
2025/05/25 776
2025/05/26 790
2025/05/27 783
2025/05/28 788
2025/05/29 771
2025/05/30 768
2025/05/31 771

Copyright © Adthena. All rights reserved.

May began with 827 advertisers, peaking at 889 on the 7th. A decline followed, ending the month at 771.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
groupon.co.uk 3.25%
box.com 1.39%
typeform.com 1.34%
fasthosts.co.uk 0.99%
hostinger.com 0.65%
twilio.com -0.83%
ionos.co.uk -0.91%
aws.amazon.com -1.23%
westerndigital.com -2.37%
dropbox.com -2.78%

Copyright © Adthena. All rights reserved.

Groupon.co.uk surged with a 3.25% click share increase, while Dropbox.com faced a 2.78% decline. Box.com and Typeform.com also saw positive growth.

Campaign Efficiency

UK Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date groupon.co.uk fasthosts.co.uk godaddy.com top10.com hostinger.com aws.amazon.com comparingwebhosting.com azure.microsoft.com ionos.co.uk westerndigital.com
2025/05/01 5.6% 5.88% 5.9% 2.5% 0.65% 4.81% 2.18% 2.62% 2.11% 2.48%
2025/05/02 5.61% 5.16% 5.7% 2.71% 0.45% 3.6% 1.95% 2.35% 1.64% 4.59%
2025/05/03 3.82% 4.27% 5.26% 2.13% 0.79% 3.45% 1.74% 2.61% 1.63% 6.12%
2025/05/04 4.06% 4.54% 4.59% 2.07% 0.95% 3.68% 1.74% 3.04% 1.56% 8.33%
2025/05/05 4.7% 3.77% 14.9% 1.82% 0.81% 3.2% 1.35% 2.16% 1.66% 6.66%
2025/05/06 5.61% 4.75% 8.77% 2.15% 1.1% 3.93% 1.75% 1.06% 2.6% 4%
2025/05/07 5.36% 5.24% 5.3% 2.86% 1.13% 4.98% 1.95% 0.88% 3.64% 6.93%
2025/05/08 4.5% 5.13% 4.94% 3.52% 1.7% 5.43% 2.74% 1.24% 3.27% 6.33%
2025/05/09 4.61% 4.1% 11.49% 2.66% 1.46% 3.97% 2.39% 1.15% 2.69% 7.34%
2025/05/10 6.36% 4.75% 5.41% 2.68% 1.91% 5.01% 2.42% 2.08% 3.26% 2.55%
2025/05/11 5.65% 4.59% 5.97% 2.7% 1.77% 4.48% 2.47% 2.13% 2.81% 2.4%
2025/05/12 7.86% 5.17% 6.37% 2.27% 1.99% 4.03% 2.39% 1.65% 2.53% 1.81%
2025/05/13 4.55% 5.11% 11.02% 2.59% 1.26% 3.64% 2.28% 1.16% 2.57% 1.72%
2025/05/14 6.2% 5.35% 5.27% 2.65% 1.95% 4.32% 2.39% 1.83% 3.17% 1.59%
2025/05/15 4.56% 5.1% 11.02% 2.92% 2.35% 3.73% 2.42% 2.03% 2.48% 1.81%
2025/05/16 3.34% 3.56% 3.91% 2.9% 2.67% 2.59% 2.5% 1.75% 1.92% 1.5%
2025/05/17 4.29% 5.28% 4.89% 3.83% 3.01% 3.01% 3.41% 2.73% 2.52% 0.78%
2025/05/18 4.41% 4.86% 4.35% 3.93% 3.23% 2.98% 3.09% 2.83% 2.61% 0.83%
2025/05/19 10.11% 5.23% 5.13% 4.29% 3.3% 3.08% 3.7% 1.86% 1.99% 0.73%
2025/05/20 4.83% 5.38% 5.73% 4.4% 3.66% 3.53% 4.12% 1.06% 1.8% 1.67%
2025/05/21 4.53% 6.31% 6.06% 4.41% 3.43% 3.14% 4.19% 1.67% 1.94% 1.66%
2025/05/22 11.98% 4.2% 10.95% 2.74% 2.8% 2.9% 2.78% 1.71% 1.06% 1.58%
2025/05/23 3.23% 5.48% 4.98% 4.26% 3.5% 2.83% 3.63% 2.04% 1.51% 0.83%
2025/05/24 11.23% 4.25% 4.74% 3.29% 2.81% 3.02% 2.58% 1.91% 1.1% 0.31%
2025/05/25 5.91% 4.89% 4.35% 3.22% 2.88% 2.99% 2.6% 3.13% 1.24% 0.61%
2025/05/26 10.07% 4.54% 6.73% 2.89% 2.8% 2.51% 2.92% 1.97% 1.6% 0.43%
2025/05/27 13.21% 5.14% 4.42% 3.17% 2.73% 2.68% 3.03% 0.72% 2.09% 0.63%
2025/05/28 16.28% 4.96% 4.58% 2.99% 2.82% 2.97% 2.74% 1.26% 1.45% 0.6%
2025/05/29 4.84% 5.36% 5.67% 3.21% 3.63% 3.4% 3.16% 1.67% 1.26% 0.94%
2025/05/30 10.74% 4.17% 10.97% 2.76% 2.26% 2.7% 2.29% 1.43% 1.27% 0.57%
2025/05/31 18.04% 3.55% 3.37% 2.66% 2.26% 2.2% 1.86% 1.72% 1.44% 0.71%

Copyright © Adthena. All rights reserved.

Groupon.co.uk’s impression share surged from 5.6% to 18.04% by May’s end. Fasthosts.co.uk remained steady, while Godaddy.com peaked early at 14.9%. Top10.com and Hostinger.com showed gradual growth. AWS and Azure fluctuated, with Ionos.co.uk and Westerndigital.com declining.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Amazon Web Services https://aws.amazon.com › account › sign-up

    Start Building Now at No Cost — Build, Deploy, and Manage Websites, Apps or Processes On AWS Secure, Reliable Network.

  2. 2
    Google Cloud Platform Console https://cloud.google.com

    Google Cloud Platform (GCP) Secure, reliable and high performance cloud services. Try now with $300 free credit! Use...

  3. 3
    GoDaddy™ - Official Site https://www.godaddy.com

    Domains, Websites & More — Everything you need to succeed online. Save big on domains, websites, email & more. Let GoDaddy™...

  4. 4
    Up to 1TB Free Cloud Storage https://www.lucidlink.com

    Unlimited Upload Speed — Simple, transparent pricing that’s easy to manage for any team size. Try Lucidlink now!

  5. 5
    Top 8 Best Web Hosting UK In 2025 - Webhosting UK https://www.top5bestwebsitehosting.co.uk

    8 Best Hosting Sites. We Compared the Most Secure & affordable Web Hosting Plans of 2025.

Copyright © Adthena. All rights reserved.

In the competitive realm of cloud services, Amazon Web Services and Google Cloud Platform lead with compelling offers—AWS emphasizes cost-free building, while GCP tempts with $300 credit. GoDaddy and Lucidlink focus on comprehensive online solutions and generous storage, respectively. Meanwhile, Top 5 Best Web Hosting UK highlights secure, affordable hosting options.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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