UK Software & Technology Cloud Computing - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – UK

Google AI Overview visibility for Software & Technology Cloud Computing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.2567831734
82.7432168266
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 13%
Navigational 23%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
wowcher.co.uk 9.55
dropbox.com 9.45
godaddy.com 8.69
groupon.co.uk 8.43
softwaresupply.net 4.54
fasthosts.co.uk 3.95
cloud.google.com 3.63
softkeys.uk 3.26
google.com 3.15
aws.amazon.com 2.86
others 42.49
  • wowcher.co.uk - 9.55%
  • dropbox.com - 9.45%
  • godaddy.com - 8.69%
  • groupon.co.uk - 8.43%
  • softwaresupply.net - 4.54%
  • fasthosts.co.uk - 3.95%
  • cloud.google.com - 3.63%
  • softkeys.uk - 3.26%
  • google.com - 3.15%
  • aws.amazon.com - 2.86%
  • others - 42.49%

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In the PPC landscape, “others” dominate with 42.49% click share, while wowcher.co.uk leads individual advertisers at 9.55%, closely followed by dropbox.com at 9.45%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wowcher.co.uk ionos.co.uk fasthosts.co.uk godaddy.com hostinger.com azure.microsoft.com groupon.co.uk cybernews.com softwaresupply.net top10.com
2025/11/01 8.36% 5.58% 4.42% 5.58% 4.82% 2.83% 6.05% 3.42% 3.75% 3.69%
2025/11/02 11.87% 5.51% 4.79% 4.57% 3.44% 2.6% 4.34% 3.9% 3.28% 3.31%
2025/11/03 10.18% 5.17% 4.4% 4.44% 3.71% 2.37% 9.8% 4.11% 2.07% 3.23%
2025/11/04 8.35% 4.21% 4.01% 6.42% 5.01% 4.08% 6.53% 4.36% 3.47% 3.12%
2025/11/05 6.23% 5.18% 3.88% 5.93% 5.04% 3.3% 5.83% 4.96% 3.64% 3.34%
2025/11/06 5.85% 4.35% 4.18% 4.27% 4.23% 2.02% 5.47% 4.84% 3.42% 3.39%
2025/11/07 10.65% 4.96% 3.95% 4.6% 3.55% 2.04% 10.59% 3.98% 6.09% 2.4%
2025/11/08 8.53% 6.24% 3.86% 5.02% 3.93% 2.4% 9.24% 3.67% 5.06% 2.38%
2025/11/09 9.37% 5.85% 3.75% 5.24% 4.37% 3.92% 9.32% 3.33% 3.32% 2.85%
2025/11/10 5.78% 6.82% 4.75% 5.57% 4.53% 4.78% 7.07% 4.32% 0.8% 2.81%
2025/11/11 3.43% 7.65% 5.36% 6.07% 4.18% 4.92% 5.45% 2.72% 0.03% 3.02%
2025/11/12 10.7% 5.99% 4% 4.36% 3.64% 2.84% 9.99% 2.17% 2.41% 2.01%
2025/11/13 7.84% 6.34% 4.16% 6.02% 2.95% 1.67% 7.8% 2.03% 4.86% 1.96%
2025/11/14 9.7% 6.15% 4.33% 5.96% 2.98% 1.27% 6.25% 2.6% 3.48% 2.32%
2025/11/15 6.48% 6.9% 4.49% 5.71% 4.02% 2.73% 8.2% 3.25% 3.96% 2.21%
2025/11/16 8.58% 7.31% 4.39% 6.64% 3.59% 2.72% 5.89% 3.48% 1.46% 2.94%
2025/11/17 6.65% 5.24% 4.35% 5.86% 3.39% 2.93% 9.48% 2.81% 5.69% 1.97%
2025/11/18 7.66% 6.6% 4.28% 6.38% 4.73% 1.95% 7.55% 2.56% 4.28% 1.77%
2025/11/19 11.1% 7.8% 4.88% 5.45% 4.59% 2.62% 7.45% 3.49% 1.99% 1.98%
2025/11/20 6.85% 8.21% 5.12% 5.75% 4.17% 4.8% 7.11% 2.97% 0.06% 1.61%
2025/11/21 8.02% 8.05% 5.64% 5.49% 3.61% 4.98% 3.71% 3.13% 4.95% 2.78%
2025/11/22 8.52% 7.58% 5.91% 5.24% 5.05% 2.51% 6.35% 3.3% 3.15% 2.38%
2025/11/23 11.22% 7.44% 4.54% 4.55% 3.38% 3.35% 5.05% 2.62% 4.37% 1.9%
2025/11/24 11.93% 5.52% 4.6% 5.24% 3.8% 2.78% 4.85% 2.99% 3.22% 2.48%
2025/11/25 9.56% 7.48% 5.66% 4.94% 4.41% 2.74% 3% 3.81% 2.34% 2.97%
2025/11/26 8.68% 6.13% 5.07% 5.51% 4.12% 4.78% 4.27% 3.31% 2.35% 2.59%
2025/11/27 7.62% 7.19% 5.49% 6.81% 2.82% 4.08% 5.44% 2.67% 3.56% 1.85%
2025/11/28 10.85% 5.77% 4.12% 4.99% 2.88% 4.41% 13.57% 2.59% 5.06% 1.52%
2025/11/29 14.3% 5.57% 3.92% 5.74% 3.71% 4.08% 16.57% 2.01% 2.49% 1.12%
2025/11/30 12% 6.73% 5.69% 5.28% 4.98% 3.97% 3.62% 3.4% 2.83% 1.49%
  • wowcher.co.uk
  • ionos.co.uk
  • fasthosts.co.uk
  • godaddy.com
  • hostinger.com
  • azure.microsoft.com
  • groupon.co.uk
  • cybernews.com
  • softwaresupply.net
  • top10.com

Copyright © Adthena. All rights reserved.

Wowcher.co.uk led November with fluctuating spend, peaking at 14.30% on the 29th. Ionos.co.uk maintained steady growth, while Groupon.co.uk surged late month. The month concluded with Wowcher.co.uk dominating.

Market Exposure

Competitor Count for UK Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 611
2025/11/02 650
2025/11/03 658
2025/11/04 644
2025/11/05 653
2025/11/06 643
2025/11/07 654
2025/11/08 639
2025/11/09 616
2025/11/10 664
2025/11/11 614
2025/11/12 632
2025/11/13 620
2025/11/14 626
2025/11/15 607
2025/11/16 611
2025/11/17 622
2025/11/18 637
2025/11/19 627
2025/11/20 605
2025/11/21 632
2025/11/22 607
2025/11/23 623
2025/11/24 637
2025/11/25 644
2025/11/26 623
2025/11/27 611
2025/11/28 610
2025/11/29 581
2025/11/30 600

Copyright © Adthena. All rights reserved.

November saw a dynamic shift in distinct advertisers, peaking at 664 on the 10th. The month concluded with a slight dip, ending at 600.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wowcher.co.uk 1.41%
adobe.com 1.36%
microsoft.com 1.24%
mssoftware.co.uk 1.11%
siteground.co.uk 0.8%
groupon.co.uk -0.78%
fasthosts.co.uk -1.01%
omnidocs.com -1.12%
estarta-computer.com -1.19%
dropbox.com -1.96%

Copyright © Adthena. All rights reserved.

Wowcher.co.uk leads with a 1.41% click share rise, while dropbox.com drops by 1.96%. Adobe.com and microsoft.com also see positive gains.

Campaign Efficiency

UK Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wowcher.co.uk groupon.co.uk softkeys.uk softwaresupply.net mssoftware.co.uk godaddy.com hostinger.com ionos.co.uk fasthosts.co.uk dropbox.com
2025/11/01 15.49% 11.3% 5.99% 8.29% 0.07% 4.91% 2.77% 1.84% 1.94% 1.74%
2025/11/02 21.49% 8.01% 3.73% 7.22% 1.21% 2.79% 1.72% 1.82% 2.09% 1.55%
2025/11/03 18.54% 19.31% 5.16% 5.23% 0.05% 2.62% 1.67% 1.66% 1.95% 1.25%
2025/11/04 15.61% 12.77% 1.92% 8.72% 1.84% 6.02% 2.6% 1.37% 1.92% 2.11%
2025/11/05 13.41% 12.89% 5.22% 8.47% 0.16% 4.32% 3.44% 1.96% 2.27% 2.33%
2025/11/06 11.58% 10.86% 5.94% 7.36% 1.55% 2.65% 2.74% 1.5% 2.15% 2.1%
2025/11/07 17.75% 18.18% 5.97% 11.93% 0.03% 3.06% 1.83% 1.48% 1.66% 1.25%
2025/11/08 13.77% 14.93% 4.99% 9.72% 0.05% 3.12% 2.11% 2.01% 1.57% 1.79%
2025/11/09 17.31% 17.4% 6.63% 6.62% 2.71% 3.98% 2.69% 2.09% 1.79% 2.62%
2025/11/10 12.69% 15.03% 3.76% 1.93% 0.08% 4.1% 3.41% 2.64% 2.64% 1.99%
2025/11/11 7.46% 11.46% 3.67% 0.09% 0.05% 3.84% 3.32% 2.88% 2.72% 6.97%
2025/11/12 18.9% 17.61% 5.25% 5.15% 1.86% 2.7% 2.31% 2% 1.73% 3.13%
2025/11/13 13.56% 14.16% 4.49% 10.98% 1.74% 4.14% 1.68% 2% 1.81% 4.66%
2025/11/14 17.14% 10.93% 5.34% 6.67% 1.39% 5.58% 1.67% 2.2% 1.84% 5.07%
2025/11/15 11.69% 14.7% 5.83% 8.63% 0.07% 3.3% 2.32% 2.25% 2.01% 6.37%
2025/11/16 16.14% 10.73% 5.92% 2.99% 1.48% 4.95% 2.22% 2.61% 2.16% 6.59%
2025/11/17 11.42% 16.52% 5.78% 11.33% 2.32% 4.89% 1.75% 1.75% 1.86% 3.9%
2025/11/18 13.89% 14.07% 5.6% 9.72% 2.86% 3.66% 2.31% 2.23% 1.68% 3.26%
2025/11/19 21.09% 13.94% 3.14% 4.59% 7.54% 3.08% 2.75% 2.83% 1.9% 3.2%
2025/11/20 13.96% 14.16% 7.21% 0.17% 4.76% 3.64% 2.2% 2.98% 2.26% 3.85%
2025/11/21 16.4% 7.7% 5.52% 10.92% 0.02% 3.3% 1.95% 3.02% 2.35% 3.89%
2025/11/22 16.06% 11.97% 4.89% 6.42% 1.65% 3.19% 2.46% 2.69% 2.36% 3.67%
2025/11/23 18.99% 8.71% 7.14% 8.35% 7.08% 2.67% 1.65% 2.43% 1.67% 2.54%
2025/11/24 21.34% 8.85% 5.8% 7.14% 4.33% 2.67% 2.17% 1.79% 1.78% 2.93%
2025/11/25 20.39% 6.51% 5.28% 5.53% 0.3% 3.21% 2.58% 2.79% 2.54% 2.66%
2025/11/26 17.14% 8.4% 5.02% 5.08% 5.06% 3.16% 2.24% 2.17% 2.09% 1.77%
2025/11/27 14.63% 10.42% 7.37% 7.43% 2.11% 5.25% 1.73% 2.23% 2.22% 1.95%
2025/11/28 18.25% 23.41% 5.33% 10.52% 0.22% 2.56% 1.27% 1.67% 1.53% 1.39%
2025/11/29 22.74% 25.95% 3.25% 4.33% 2.17% 3.42% 1.62% 1.63% 1.44% 0.92%
2025/11/30 22.74% 6.85% 5.88% 5.86% 4.02% 2.82% 2.52% 2.46% 2.39% 2.14%
  • wowcher.co.uk
  • groupon.co.uk
  • softkeys.uk
  • softwaresupply.net
  • mssoftware.co.uk
  • godaddy.com
  • hostinger.com
  • ionos.co.uk
  • fasthosts.co.uk
  • dropbox.com

Copyright © Adthena. All rights reserved.

Wowcher.co.uk led November with fluctuating impressions, peaking at 22.74% on the 29th and 30th. Groupon.co.uk surged late, reaching 25.95% on the 29th. Softkeys.uk and others maintained lower, stable shares. The month ended with Wowcher.co.uk dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Cloud Computing - Last month
  1. 1
    Amazon Web Services https://aws.amazon.com › account › sign-up

    Sign Up for a Free AWS Account — Track Your Free Tier Credit Usage Through Billing And Cost Management Console Or Via API.

  2. 2
    Top 10 Best Hosting in the UK https://uk.cybernews.com › web-hosting › uk

    Recommended (November, 2025) Free SSL, CDN, and firewall protection – plus premium features! Host your website now. Best-in-class web hosting, fast loading speed & easy management. Start a 30-day trial. AI Tools.

  3. 3
    Dropbox https://www.dropbox.com › -- › --

    All Your Files In One Place — One secure place to organise and share all your cloud content. Try Dropbox for free today!

  4. 4
    FastField Forms - Create Forms in Minutes https://www.fastfieldforms.com

    Create Digital Forms and Collect Data on any Device. Ideal for Field Services Business. Capture Field Data Offline and Sync When Connected.

  5. 5
    GoDaddy™ - Official Site | Domains, Websites & More https://www.godaddy.com

    Everything you need to succeed online. Save big on domains, websites, email & more. Let...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Amazon Web Services entices with a free account offer, emphasizing cost management. Cybernews highlights top UK hosting with premium features and AI tools. Dropbox promises secure, unified cloud storage. FastField Forms targets field services with offline data capture. GoDaddy offers comprehensive online solutions, focusing on affordability.

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