Share of Clicks for top 10 UK Software & Technology Cloud Computing brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| microsoft.com | 23.53 |
| groupon.co.uk | 7.62 |
| wowcher.co.uk | 7.37 |
| godaddy.com | 7.05 |
| dropbox.com | 4.41 |
| aws.amazon.com | 4.33 |
| fasthosts.co.uk | 4.28 |
| cloud.google.com | 3.72 |
| google.com | 3.43 |
| softwaresupply.net | 2.84 |
| others | 31.42 |
- microsoft.com - 23.53%
- groupon.co.uk - 7.62%
- wowcher.co.uk - 7.37%
- godaddy.com - 7.05%
- dropbox.com - 4.41%
- aws.amazon.com - 4.33%
- fasthosts.co.uk - 4.28%
- cloud.google.com - 3.72%
- google.com - 3.43%
- softwaresupply.net - 2.84%
- others - 31.42%
Copyright © Adthena. All rights reserved.
Microsoft.com leads with 23.53% click share, followed by ‘others’ at 31.42%. Groupon.co.uk and Wowcher.co.uk trail with 7.62% and 7.37%, respectively.
Share of Spend for the top 10 UK Software & Technology Cloud Computing brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | microsoft.com | groupon.co.uk | wowcher.co.uk | ionos.co.uk | godaddy.com | fasthosts.co.uk | softwaresupply.net | softkeys.uk | top10.com | aws.amazon.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 0.31% | 9% | 8.11% | 5.88% | 6.19% | 6.8% | 3.74% | 2.15% | 3.1% | 4.38% |
| 2026/02/02 | 16.16% | 11.13% | 9.51% | 3.75% | 5.11% | 5.17% | 0.51% | 2.85% | 1.81% | 3.61% |
| 2026/02/03 | 2.45% | 7.53% | 10.88% | 2.85% | 4.77% | 4.97% | 2.23% | 2.35% | 3.06% | 3.95% |
| 2026/02/04 | 5.4% | 9.05% | 9.06% | 3.6% | 4.85% | 5.81% | 2.3% | 3.1% | 3.1% | 3.98% |
| 2026/02/05 | 2.09% | 11.55% | 7.27% | 3.7% | 5.18% | 6.17% | 1.87% | 2.91% | 2.95% | 4.18% |
| 2026/02/06 | 0.38% | 8.77% | 9.87% | 4.95% | 5.4% | 6.92% | 1.26% | 2.17% | 2.85% | 3.72% |
| 2026/02/07 | 0.99% | 11.07% | 7.85% | 5.82% | 4.99% | 6.89% | 1.53% | 3.62% | 2.6% | 4.74% |
| 2026/02/08 | 0.84% | 11.07% | 11.41% | 4.74% | 4.46% | 5.69% | 4.03% | 3.49% | 1.97% | 4.18% |
| 2026/02/09 | 13.36% | 11.29% | 7.97% | 3.13% | 4.18% | 5.36% | 6.28% | 3.18% | 1.49% | 3.16% |
| 2026/02/10 | 13.78% | 8.56% | 1.26% | 3.72% | 4.85% | 6.98% | 3.97% | 2.73% | 2.12% | 4.35% |
| 2026/02/11 | 13.66% | 9.32% | 6.61% | 4.06% | 4.37% | 5.98% | 3.55% | 3.03% | 2.26% | 2.61% |
| 2026/02/12 | 16.47% | 9.67% | 6.9% | 4.39% | 4.76% | 5.32% | 3.99% | 3.32% | 2.18% | 1.83% |
| 2026/02/13 | 0.38% | 8.73% | 9.83% | 4.93% | 5.38% | 6.88% | 1.25% | 2.16% | 2.83% | 3.72% |
| 2026/02/14 | 0.98% | 11.05% | 7.84% | 5.81% | 4.98% | 6.88% | 1.52% | 3.61% | 2.59% | 4.73% |
| 2026/02/15 | 0.84% | 11.04% | 11.37% | 4.73% | 4.45% | 5.67% | 4.02% | 3.48% | 1.96% | 4.17% |
| 2026/02/16 | 13.28% | 11.21% | 7.91% | 3.11% | 4.15% | 5.33% | 6.23% | 3.16% | 1.48% | 3.14% |
| 2026/02/17 | 26.72% | 5% | 5.77% | 3.48% | 3.55% | 7.08% | 3.36% | 0.01% | 1.76% | 2.54% |
| 2026/02/18 | 21.63% | 6.21% | 6.63% | 4.66% | 4.26% | 6.4% | 6.68% | 3.11% | 1.81% | 2.75% |
| 2026/02/19 | 25.65% | 6.95% | 5.81% | 4% | 3.67% | 6.66% | 4.26% | 3.16% | 1.55% | 3.13% |
| 2026/02/20 | 19.94% | 7.91% | 7.22% | 5.01% | 4.55% | 7.09% | 4.93% | 2.55% | 1.48% | 3.61% |
| 2026/02/21 | 22.21% | 7.98% | 7.04% | 4.07% | 3.6% | 5.74% | 5.48% | 2.36% | 1.02% | 3.48% |
| 2026/02/22 | 21.27% | 5.37% | 3.83% | 4.43% | 4.01% | 5.72% | 4.37% | 2.54% | 1.5% | 4.71% |
| 2026/02/23 | 10.94% | 8.2% | 5.07% | 5.73% | 4.94% | 6.05% | 4.17% | 2.43% | 2.57% | 3.56% |
| 2026/02/24 | 8.53% | 6.36% | 7.49% | 5.8% | 5.02% | 6.73% | 1.36% | 2.04% | 3.17% | 1.36% |
| 2026/02/25 | 8.3% | 7.48% | 5.32% | 6.2% | 4.97% | 7.89% | 5.22% | 3.66% | 2.63% | 2.8% |
| 2026/02/26 | 12.63% | 7.63% | 3.87% | 6.54% | 5.1% | 7.72% | 2.22% | 2.96% | 2.04% | 1.57% |
| 2026/02/27 | 5.64% | 5.68% | 3.16% | 7.82% | 6.35% | 8.58% | 4.72% | 2.45% | 2.32% | 1.69% |
| 2026/02/28 | 9.69% | 9.05% | 6.55% | 6.47% | 5.16% | 4.34% | 3.63% | 2.98% | 2.52% | 1.99% |
- microsoft.com
- groupon.co.uk
- wowcher.co.uk
- ionos.co.uk
- godaddy.com
- fasthosts.co.uk
- softwaresupply.net
- softkeys.uk
- top10.com
- aws.amazon.com
Copyright © Adthena. All rights reserved.
In February 2026, Microsoft.com saw fluctuating PPC spend, peaking mid-month. Groupon.co.uk maintained steady spending, while Wowcher.co.uk experienced a decline. Ionos.co.uk and Godaddy.com showed consistent trends. Fasthosts.co.uk ended with a dip, and Softwaresupply.net had variable spending. Softkeys.uk and Top10.com remained stable, while AWS showed a downward trend.
Competitor Count for UK Software & Technology Cloud Computing
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 512 |
| 2026/02/02 | 541 |
| 2026/02/03 | 536 |
| 2026/02/04 | 546 |
| 2026/02/05 | 535 |
| 2026/02/06 | 548 |
| 2026/02/07 | 520 |
| 2026/02/08 | 536 |
| 2026/02/09 | 553 |
| 2026/02/10 | 525 |
| 2026/02/11 | 538 |
| 2026/02/12 | 514 |
| 2026/02/13 | 548 |
| 2026/02/14 | 520 |
| 2026/02/15 | 536 |
| 2026/02/16 | 553 |
| 2026/02/17 | 466 |
| 2026/02/18 | 496 |
| 2026/02/19 | 484 |
| 2026/02/20 | 442 |
| 2026/02/21 | 440 |
| 2026/02/22 | 467 |
| 2026/02/23 | 520 |
| 2026/02/24 | 516 |
| 2026/02/25 | 498 |
| 2026/02/26 | 468 |
| 2026/02/27 | 454 |
| 2026/02/28 | 456 |
Copyright © Adthena. All rights reserved.
February began with 512 advertisers, peaking at 553 mid-month. A decline followed, ending at 456. The month saw fluctuations, with a notable drop after the 16th.