Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 12.5581018766 |
| 87.4418981234 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 20 |
| 80 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dropbox.com | 24.53 |
| crazydomains.com.au | 10.79 |
| godaddy.com | 9.81 |
| wix.com | 5.2 |
| top10.com | 3.69 |
| amazon.com.au | 3.4 |
| cloud.google.com | 2.74 |
| azure.microsoft.com | 2.58 |
| webador.com.au | 1.87 |
| hostinger.com | 1.8 |
| others | 33.59 |
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In the PPC landscape, Dropbox leads with 24.53% click share, while “others” collectively dominate at 33.59%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | godaddy.com | crazydomains.com.au | top10.com | wix.com | azure.microsoft.com | cloud.google.com | hostinger.com | myob.com | dropbox.com | amazon.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 11.54% | 13.69% | 4.64% | 8.12% | 0.86% | 2.73% | 1.45% | 2.88% | 3.67% | 4.12% |
| 2025/10/02 | 12.36% | 13.55% | 4.25% | 6.91% | 1.4% | 2.72% | 2.21% | 3.06% | 3.9% | 2.9% |
| 2025/10/03 | 13.63% | 15.73% | 5.05% | 9.76% | 2.11% | 1.95% | 1.45% | 3.02% | 3.38% | 1.77% |
| 2025/10/04 | 11.45% | 14.19% | 4.12% | 8.25% | 2.47% | 1.85% | 2.64% | 2.91% | 4.52% | 1.93% |
| 2025/10/05 | 11.54% | 12.33% | 4.19% | 7.19% | 2.81% | 3.18% | 2.15% | 2.95% | 4.79% | 5.41% |
| 2025/10/06 | 10.13% | 14% | 4.65% | 8.08% | 3.06% | 3.43% | 1.89% | 3.08% | 4.38% | 3.65% |
| 2025/10/07 | 10.49% | 13.28% | 4.33% | 6.95% | 1.92% | 3.71% | 1.78% | 3.46% | 3.95% | 9.23% |
| 2025/10/08 | 12.9% | 14.04% | 4.74% | 5.31% | 2.54% | 3.58% | 1.97% | 3.5% | 4.38% | 7.91% |
| 2025/10/09 | 10.33% | 14.45% | 4.95% | 5.51% | 2.43% | 2.35% | 2.14% | 3.66% | 3.44% | 5.39% |
| 2025/10/10 | 9.55% | 11.36% | 4.1% | 5.77% | 2.81% | 3.28% | 1.85% | 3.79% | 3.29% | 4.9% |
| 2025/10/11 | 12.39% | 12.83% | 3.6% | 6.12% | 3.38% | 2.88% | 2.29% | 3.54% | 3.08% | 8.07% |
| 2025/10/12 | 11.95% | 12.42% | 3.92% | 6.72% | 3.56% | 3.85% | 1.98% | 3.46% | 4.41% | 3.69% |
| 2025/10/13 | 10.98% | 12.09% | 3.77% | 5.22% | 3.99% | 2.92% | 3.21% | 4.13% | 3.68% | 4.69% |
| 2025/10/14 | 13.6% | 13.85% | 3.8% | 8.14% | 2.47% | 2.47% | 2.04% | 3.68% | 3.25% | 5.02% |
| 2025/10/15 | 12.8% | 14.02% | 3.97% | 6.6% | 4.2% | 3.87% | 2.1% | 3.63% | 2.19% | 2.99% |
| 2025/10/16 | 11.03% | 13.2% | 4.5% | 6.77% | 3.51% | 3.23% | 2.31% | 4.28% | 1.79% | 5.08% |
| 2025/10/17 | 13.91% | 13.83% | 3.71% | 9.54% | 4.21% | 2.65% | 2.17% | 4.31% | 2.06% | 2.42% |
| 2025/10/18 | 10.33% | 13.44% | 3.98% | 8.67% | 2.61% | 1.43% | 2.13% | 4.49% | 2.57% | 3.71% |
| 2025/10/19 | 12.64% | 12.64% | 4.6% | 7.02% | 3.29% | 2.64% | 2.65% | 4.43% | 2.28% | 1.87% |
| 2025/10/20 | 12.76% | 13.57% | 4.24% | 7.27% | 2.49% | 2.53% | 3.27% | 4.74% | 2.48% | 3.19% |
| 2025/10/21 | 11.52% | 12.25% | 4.7% | 6.52% | 3.38% | 3.28% | 1.76% | 5.5% | 2.6% | 3.85% |
| 2025/10/22 | 12.55% | 13.76% | 4.77% | 6.15% | 2.71% | 3.41% | 2.24% | 3.84% | 2.13% | 4.19% |
| 2025/10/23 | 12.42% | 13% | 4.48% | 7.19% | 2.69% | 2.71% | 1.97% | 3.27% | 1.72% | 2.23% |
| 2025/10/24 | 10.63% | 13.28% | 5.18% | 5.34% | 3.16% | 2.57% | 2.15% | 2.94% | 1.86% | 1.11% |
| 2025/10/25 | 10.65% | 10.04% | 4.75% | 4.75% | 4.09% | 4.25% | 2.85% | 2% | 2.7% | 3.4% |
| 2025/10/26 | 12.05% | 12.44% | 5.34% | 5.56% | 5.73% | 4.18% | 1.75% | 2.12% | 2.47% | 2.96% |
| 2025/10/27 | 11.35% | 11.18% | 6.22% | 4.2% | 5.25% | 3.72% | 2.48% | 2.19% | 2.47% | 1.35% |
| 2025/10/28 | 10.91% | 10.87% | 5.85% | 5.06% | 3.73% | 4.08% | 1.88% | 2.35% | 2.37% | 4.57% |
| 2025/10/29 | 11.43% | 9.75% | 6.57% | 4.92% | 2.75% | 2.16% | 2.31% | 2.01% | 2.15% | 3.2% |
| 2025/10/30 | 11.08% | 10.4% | 7.27% | 5.18% | 1.1% | 4.78% | 2.36% | 2.34% | 2.02% | 2.32% |
| 2025/10/31 | 11.59% | 9.54% | 7.72% | 6.98% | 5.01% | 3.97% | 2.57% | 2.44% | 1.89% | 1.07% |
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In October 2025, GoDaddy’s PPC spend fluctuated, peaking at 13.91% on the 17th. CrazyDomains saw a high of 15.73% on the 3rd. Top10.com steadily increased, ending at 7.72%. Wix’s spend varied, peaking at 9.76% on the 3rd. Azure’s spend rose, peaking at 5.73% on the 26th. Cloud Google’s spend was highest at 4.78% on the 30th. Hostinger’s spend remained stable, peaking at 3.27% on the 20th. MYOB’s spend peaked at 5.5% on the 21st. Dropbox’s spend decreased, ending at 1.89%. Amazon.com.au’s spend was volatile, peaking at 9.23% on the 7th.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 339 |
| 2025/10/02 | 343 |
| 2025/10/03 | 357 |
| 2025/10/04 | 340 |
| 2025/10/05 | 331 |
| 2025/10/06 | 344 |
| 2025/10/07 | 333 |
| 2025/10/08 | 334 |
| 2025/10/09 | 339 |
| 2025/10/10 | 361 |
| 2025/10/11 | 341 |
| 2025/10/12 | 347 |
| 2025/10/13 | 352 |
| 2025/10/14 | 339 |
| 2025/10/15 | 348 |
| 2025/10/16 | 341 |
| 2025/10/17 | 342 |
| 2025/10/18 | 335 |
| 2025/10/19 | 334 |
| 2025/10/20 | 346 |
| 2025/10/21 | 346 |
| 2025/10/22 | 332 |
| 2025/10/23 | 342 |
| 2025/10/24 | 342 |
| 2025/10/25 | 334 |
| 2025/10/26 | 333 |
| 2025/10/27 | 353 |
| 2025/10/28 | 355 |
| 2025/10/29 | 356 |
| 2025/10/30 | 360 |
| 2025/10/31 | 356 |
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October saw a dynamic shift in distinct advertisers, peaking at 361 on October 10th. The month concluded with a slight dip, ending at 356.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Top10.com surged with a 1.55% click share increase, while Dropbox.com faced an 8.03% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | dropbox.com | godaddy.com | crazydomains.com.au | top10.com | wix.com | azure.microsoft.com | cloud.google.com | hostinger.com | siteground.com | amazon.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 16.31% | 11.64% | 12.87% | 2.99% | 7.18% | 0.91% | 3.51% | 1.12% | 2.82% | 6.03% |
| 2025/10/02 | 17.33% | 12.12% | 12.01% | 2.93% | 6.05% | 1.22% | 3.27% | 1.96% | 2.02% | 3.78% |
| 2025/10/03 | 15.39% | 13.5% | 14.51% | 3.64% | 9.53% | 2.03% | 2.44% | 1.13% | 2.18% | 2.06% |
| 2025/10/04 | 20.7% | 10.14% | 12.23% | 2.77% | 6.59% | 2.28% | 1.97% | 2.38% | 1.71% | 2.83% |
| 2025/10/05 | 23.43% | 9.84% | 9.94% | 2.81% | 5.87% | 2.48% | 3.24% | 1.78% | 1.92% | 5.64% |
| 2025/10/06 | 22.27% | 8.64% | 11.68% | 3.11% | 6.44% | 2.66% | 3.53% | 1.48% | 2.04% | 3.45% |
| 2025/10/07 | 20.36% | 8.81% | 11.15% | 2.81% | 5.43% | 1.81% | 3.79% | 1.61% | 2.1% | 10.65% |
| 2025/10/08 | 20.97% | 13.42% | 11.73% | 3.19% | 3.8% | 2.29% | 3.55% | 1.73% | 2.18% | 8.33% |
| 2025/10/09 | 17.47% | 9.36% | 13.04% | 3.64% | 4.52% | 2.48% | 2.25% | 2.72% | 2.4% | 6.07% |
| 2025/10/10 | 17.89% | 8.59% | 10.23% | 3% | 4.88% | 2.87% | 3.25% | 1.6% | 2.25% | 5.35% |
| 2025/10/11 | 16.59% | 11.66% | 11.96% | 2.68% | 5.34% | 3.43% | 2.75% | 2.21% | 2.78% | 9.54% |
| 2025/10/12 | 20.97% | 10.91% | 11.02% | 2.89% | 5.52% | 3.52% | 3.56% | 2.14% | 1.92% | 4% |
| 2025/10/13 | 18.48% | 9.92% | 10.7% | 2.69% | 4.45% | 3.82% | 2.76% | 3.03% | 2.24% | 5.28% |
| 2025/10/14 | 18.19% | 12.29% | 13.12% | 2.93% | 7.1% | 2.23% | 2.45% | 1.88% | 3.08% | 3.88% |
| 2025/10/15 | 13.54% | 12.96% | 14.06% | 3.13% | 6.11% | 3.81% | 4.08% | 2.13% | 2.83% | 3.13% |
| 2025/10/16 | 10.81% | 12.17% | 14.53% | 3.62% | 6.57% | 3.54% | 3.76% | 2.25% | 2.56% | 5.98% |
| 2025/10/17 | 13.27% | 14.64% | 14.71% | 2.75% | 9.26% | 4.06% | 2.93% | 2.09% | 2.57% | 2.3% |
| 2025/10/18 | 15.68% | 10.04% | 14.55% | 2.96% | 8.52% | 2.26% | 1.7% | 2.17% | 3.04% | 4.04% |
| 2025/10/19 | 14.08% | 13.2% | 13.65% | 3.44% | 6.49% | 3.26% | 3.03% | 2.5% | 2.43% | 1.98% |
| 2025/10/20 | 14.74% | 13.42% | 14.33% | 3.18% | 6.91% | 2.45% | 3.04% | 3.35% | 2.82% | 3.22% |
| 2025/10/21 | 15.38% | 12.53% | 13.42% | 3.83% | 6.47% | 3.76% | 4.16% | 1.69% | 2.34% | 4.18% |
| 2025/10/22 | 10.86% | 13.6% | 15.62% | 3.84% | 5.72% | 2.94% | 4.45% | 2.2% | 2.38% | 4.62% |
| 2025/10/23 | 10.21% | 13.98% | 15.25% | 3.77% | 7.27% | 2.89% | 3.91% | 2.13% | 2.49% | 2.23% |
| 2025/10/24 | 11.05% | 12.05% | 15.74% | 4.92% | 5.15% | 3.42% | 3.89% | 2.48% | 2.15% | 1.07% |
| 2025/10/25 | 14.92% | 11.12% | 10.12% | 3.67% | 4% | 4.79% | 5.66% | 3.08% | 1.53% | 3.66% |
| 2025/10/26 | 14.64% | 12.9% | 13.22% | 4.61% | 5.07% | 6.55% | 5.65% | 1.76% | 1.53% | 3.05% |
| 2025/10/27 | 15.07% | 12.18% | 12.11% | 5.09% | 3.51% | 5.92% | 5.15% | 2.72% | 2.08% | 1.47% |
| 2025/10/28 | 14.69% | 12.41% | 13.21% | 3.79% | 4.38% | 3.84% | 5.3% | 1.78% | 1.91% | 5.97% |
| 2025/10/29 | 14.34% | 13.92% | 12.07% | 4.7% | 5.8% | 2.84% | 2.84% | 2.58% | 1.88% | 3.34% |
| 2025/10/30 | 13.96% | 13.5% | 12.6% | 7.09% | 4.9% | 0.98% | 6% | 2.62% | 1.56% | 2.63% |
| 2025/10/31 | 14.04% | 13.47% | 10.42% | 8.31% | 6.56% | 5.13% | 4.97% | 2.62% | 1.85% | 1.05% |
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Dropbox’s impression share peaked early October, then declined steadily. GoDaddy fluctuated, ending slightly lower. CrazyDomains saw mid-month highs, finishing lower. Top10.com surged late October. Wix’s share varied, ending higher. Azure and Cloud Google had mid-month peaks. Hostinger and SiteGround remained stable. Amazon.com.au’s share dropped significantly.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of Google PPC, Microsoft Azure entices with free trials, emphasizing learning by doing. Crazy Domains and GoDaddy highlight the foundational importance of domains as digital real estate. Dropbox offers secure, centralized file management, while SiteGround promises speed and reliability for website hosting.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Software & Technology Cloud Computing October 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Software & Technology Cloud Computing October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Software & Technology Cloud Computing October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The AUS Software & Technology Cloud Computing October 2025 Report aggregates data from across both device types and Google Shopping.
The AUS Software & Technology Cloud Computing October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.