AUS Software & Technology Cloud Computing - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – AUS

Google AI Overview visibility for Software & Technology Cloud Computing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.3881823161
87.6118176839
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 6%
Navigational 31%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dropbox.com 38.76
godaddy.com 12.42
crazydomains.com.au 10.26
cloud.google.com 6.55
siteground.com 3.93
azure.microsoft.com 3.46
aws.amazon.com 3.36
twilio.com 2.27
wix.com 1.83
shopify.com 1.54
others 15.62
  • dropbox.com - 38.76%
  • godaddy.com - 12.42%
  • crazydomains.com.au - 10.26%
  • cloud.google.com - 6.55%
  • siteground.com - 3.93%
  • azure.microsoft.com - 3.46%
  • aws.amazon.com - 3.36%
  • twilio.com - 2.27%
  • wix.com - 1.83%
  • shopify.com - 1.54%
  • others - 15.62%

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Dropbox leads with 38.76% click share, followed by GoDaddy at 12.42%. Others collectively hold 15.62%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com crazydomains.com.au wix.com dropbox.com azure.microsoft.com cloud.google.com top10.com shopify.com twilio.com xero.com
2026/04/01 13.67% 12.12% 5.72% 6.53% 0.86% 5.94% 3.75% 4.9% 1.07% 1.96%
2026/04/02 10.14% 11.61% 5.49% 9.96% 3.92% 5.31% 3.03% 4.86% 1.85% 5.06%
2026/04/03 10.74% 11.6% 5.92% 10.08% 4.62% 4.8% 3.35% 4.73% 2.53% 3.47%
2026/04/04 9.14% 12.17% 5.68% 10.1% 4.33% 5.07% 4.31% 4.77% 1.64% 5.12%
2026/04/05 10.73% 12.47% 5.01% 5.83% 4.59% 5.09% 3.36% 5.18% 1.96% 3.65%
2026/04/06 11.37% 9.54% 6.52% 6.7% 5.17% 4.8% 3.92% 4.89% 1.49% 4.9%
2026/04/07 10.65% 10.57% 6.2% 5.98% 4.34% 4.65% 4.09% 4.59% 1.53% 4.29%
2026/04/08 12.01% 10.44% 5.54% 7.16% 3.02% 3.9% 4.46% 5.84% 1.98% 4.03%
2026/04/09 12.89% 11.66% 5.41% 7.13% 4.5% 5.03% 4.8% 5.17% 2.94% 0.98%
2026/04/10 11.38% 11.27% 5.32% 6.29% 2.49% 3.62% 4.7% 4.64% 5.27% 4.34%
2026/04/11 10.1% 8.66% 5.22% 6.57% 3.39% 4.86% 3.27% 4.74% 4.53% 5.74%
2026/04/12 10.95% 10.02% 5.39% 6.69% 4.45% 5.09% 4.32% 4.61% 4.44% 5.26%
2026/04/13 10.62% 12.54% 6.05% 7.23% 1.12% 4.18% 4.42% 5.38% 4.39% 2.3%
2026/04/14 9.15% 10.33% 5.57% 5.49% 2.54% 5.19% 4.24% 6.76% 4.15% 3.85%
2026/04/15 9.4% 10.83% 7.03% 6.27% 4.5% 5.01% 4.41% 5.83% 3.22% 1.68%
2026/04/16 8.93% 9.64% 6.4% 7.1% 3.5% 3.58% 5.04% 4.71% 2.65% 1.79%
2026/04/17 9.72% 9.64% 5.4% 6.43% 3.6% 3.33% 4.4% 5.64% 3.74% 0.12%
2026/04/18 10.13% 11.13% 5.34% 6.91% 5.06% 6.38% 5.07% 4.49% 6.03% 1.87%
2026/04/19 9.22% 11.28% 5.84% 7.03% 6.73% 5.48% 4.16% 4.23% 4.86% 3.45%
2026/04/20 8.02% 9.09% 5.59% 6.73% 2.49% 4.99% 3.47% 3.31% 4.34% 5.33%
2026/04/21 9.25% 12.3% 7.59% 7.9% 2.99% 4.41% 3.64% 4.4% 3.45% 1.87%
2026/04/22 9.26% 11.77% 6.53% 7.93% 3.16% 5.49% 3.74% 4.85% 4.41% 0.46%
2026/04/23 8.74% 10.94% 6.55% 7.37% 3.74% 6.02% 2.93% 3.57% 3.35% 1.38%
2026/04/24 9.47% 11.2% 7.35% 6.8% 6.31% 4.66% 3.9% 3.67% 2.27% 1.89%
2026/04/25 10.89% 13.29% 6.89% 7.54% 6.58% 4.37% 4.1% 3.54% 3.14% 0.59%
2026/04/26 8.74% 10.9% 6.63% 7.38% 4.2% 4.25% 3.66% 4.9% 3.2% 3.93%
2026/04/27 9.76% 10.03% 6.82% 7.09% 6.4% 4.26% 4.26% 4.16% 2.12% 4%
2026/04/28 9.69% 11.81% 7.03% 7.11% 4.11% 4.45% 4.53% 4.33% 4.73% 1.9%
2026/04/29 6.6% 7.38% 3.55% 4.17% 8.69% 2.04% 3.56% 2.6% 2.2% 1.72%
2026/04/30 9.94% 9.07% 8.17% 7.76% 6.41% 4.94% 4.44% 4.32% 2.8% 1.36%
  • godaddy.com
  • crazydomains.com.au
  • wix.com
  • dropbox.com
  • azure.microsoft.com
  • cloud.google.com
  • top10.com
  • shopify.com
  • twilio.com
  • xero.com

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April saw dynamic shifts in PPC spend share. GoDaddy started strong but dipped mid-month, closing at 9.94%. CrazyDomains fluctuated, peaking at 13.29% before ending at 9.07%. Wix and Dropbox showed steady growth, while Azure and Google Cloud had varied performances. Shopify and Twilio experienced ups and downs, with Xero maintaining a low profile.

Market Exposure

Competitor Count for AUS Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 291
2026/04/02 299
2026/04/03 309
2026/04/04 285
2026/04/05 304
2026/04/06 302
2026/04/07 296
2026/04/08 295
2026/04/09 289
2026/04/10 289
2026/04/11 278
2026/04/12 289
2026/04/13 303
2026/04/14 296
2026/04/15 304
2026/04/16 287
2026/04/17 304
2026/04/18 289
2026/04/19 292
2026/04/20 298
2026/04/21 300
2026/04/22 302
2026/04/23 303
2026/04/24 297
2026/04/25 291
2026/04/26 300
2026/04/27 312
2026/04/28 293
2026/04/29 297
2026/04/30 285

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April saw fluctuating advertiser numbers, peaking at 312 on April 27. The month concluded with a dip to 285.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
godaddy.com 0.99%
interactive.com.au 0.48%
twilio.com 0.43%
winandoffice.com 0.29%
crazydomains.com.au 0.29%
mwave.com.au -0.34%
shopify.com -0.44%
productkeys.com -0.52%
microsoft.com -0.61%
cloud.google.com -0.87%

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GoDaddy.com surged with a 0.99 increase, while cloud.google.com faced a decline of -0.87. Twilio.com and interactive.com.au also saw positive growth, contrasting with drops for microsoft.com and shopify.com.

Campaign Efficiency

AUS Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dropbox.com crazydomains.com.au godaddy.com azure.microsoft.com cloud.google.com wix.com shopify.com global.ntt siteground.com aws.amazon.com
2026/04/01 23.11% 9.53% 9.72% 0.62% 5.7% 3.64% 5.08% 1.44% 1.84% 4.6%
2026/04/02 34.76% 7.75% 6.81% 1.87% 4.38% 3.24% 4.16% 0.98% 1.55% 0.91%
2026/04/03 36.73% 8.73% 7.46% 2.21% 4.24% 2.38% 3.48% 1.76% 1.52% 1.07%
2026/04/04 36.53% 8.7% 6.12% 2.03% 4.32% 2.02% 3.27% 1.48% 1.41% 2.76%
2026/04/05 16.92% 10.06% 8.71% 2.84% 4.92% 3.76% 4.89% 2.75% 1.49% 4.78%
2026/04/06 18.22% 9.14% 9.06% 3.36% 5.38% 3.43% 5.08% 3.06% 1.58% 2.76%
2026/04/07 17.09% 10.79% 9.14% 3.09% 5.29% 4.7% 4.64% 2.06% 1.94% 1.53%
2026/04/08 19% 11.2% 10.14% 1.95% 4.15% 3.76% 6.2% 1.79% 2.52% 2.38%
2026/04/09 18.51% 10.56% 10.95% 2.68% 5.34% 3.64% 5.62% 2.3% 2.32% 1.59%
2026/04/10 17.36% 10.34% 9.02% 1.74% 3.94% 4.95% 4.45% 2.47% 1.78% 2.08%
2026/04/11 18.73% 11% 10.09% 2.23% 4.88% 4.43% 5.31% 2.59% 1.78% 2.08%
2026/04/12 17.7% 9.46% 9.24% 3% 4.45% 3.71% 5.79% 2.43% 2.28% 1.61%
2026/04/13 19.63% 12.65% 10.53% 0.68% 4.69% 3.48% 6.11% 1.92% 2.63% 1.39%
2026/04/14 12.62% 11.09% 8.45% 1.5% 4.3% 4.2% 8.08% 2.77% 2.27% 1.57%
2026/04/15 15.32% 11.19% 8.75% 2.53% 3.95% 4.44% 5.83% 1.43% 2.16% 1.75%
2026/04/16 16.43% 10.31% 8.55% 2.98% 3.51% 4.34% 4.68% 1.61% 2.25% 1.77%
2026/04/17 15.86% 8.67% 9.95% 4.37% 3.31% 3.73% 5.32% 1.55% 1.73% 1.62%
2026/04/18 17.16% 10.59% 9.55% 7.03% 4.52% 2.73% 4.38% 2.66% 2.19% 1.77%
2026/04/19 19.34% 10.98% 8.8% 9.23% 3.8% 3.45% 4.04% 1.23% 1.81% 1.56%
2026/04/20 19.45% 9.86% 7.79% 4.02% 4.55% 2.42% 3.8% 1.67% 2.91% 2.83%
2026/04/21 20.87% 11.86% 7.65% 2.96% 4.03% 4.95% 4.87% 1.35% 2.4% 1.86%
2026/04/22 20.85% 12.03% 9.67% 2.89% 3.68% 3.5% 5.38% 1.56% 2.33% 0.44%
2026/04/23 18.51% 11.56% 9.18% 3.54% 4.71% 3.79% 2.9% 1.01% 2.33% 1.94%
2026/04/24 17.67% 11.21% 9.59% 8.15% 4.19% 4.12% 3.81% 1.41% 2.44% 3.02%
2026/04/25 19.69% 10.67% 10.39% 6.98% 3.9% 4.3% 3.68% 1.88% 1.52% 1.7%
2026/04/26 19.95% 11.19% 8.68% 5.61% 3.97% 4.03% 4.72% 1.92% 1.92% 1.93%
2026/04/27 19.03% 9.91% 8.88% 6.79% 3.66% 3.21% 4.52% 2.4% 1.86% 4%
2026/04/28 19.66% 11.93% 10.78% 3.23% 3.76% 3.41% 4.09% 2.77% 2.29% 2.05%
2026/04/29 11.21% 7.1% 6.93% 16.06% 2.43% 1.62% 2.19% 4.12% 1.34% 1.9%
2026/04/30 19.62% 10.9% 10.62% 7.08% 5.03% 4.15% 3.78% 2.51% 2.06% 1.85%
  • dropbox.com
  • crazydomains.com.au
  • godaddy.com
  • azure.microsoft.com
  • cloud.google.com
  • wix.com
  • shopify.com
  • global.ntt
  • siteground.com
  • aws.amazon.com

Copyright © Adthena. All rights reserved.

Dropbox’s impression share fluctuated, peaking early at 36.73% before stabilizing around 19.62%. CrazyDomains and GoDaddy showed minor variations, while Azure saw a significant spike to 16.06% on April 29.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing - Last month
  1. 1
    Simplify Cloud Management - Manage Apps in One Place https://azure.microsoft.com › cloud › platform

    Try Azure free for 30 days and see how simple integration can be.

  2. 2
    Crazy Domains® Domain Names https://www.crazydomains.com.au

    Save Big on Domain Names — Fast Domain Registration. Get Online Quickly. Trusted & Secure Domain Services. Shop Now

  3. 3
    Dropbox https://www.dropbox.com

    All Your Files In One Place — Dropbox is your essential tool to secure, organise, and share all of your content. Seamlessly store...

  4. 4
    NTT DATA Cloud Services | Cloud Services Leader https://services.global.ntt › cloud › services

    NTT DATA drives cost optimization, end-to-end management and compliance at global scale.

  5. 5
    GoDaddy™ - Official Site https://www.godaddy.com

    Domains, Websites & More — Domains, websites, email, hosting, security & more. Everything you need to succeed online.

Copyright © Adthena. All rights reserved.

Azure’s ad highlights seamless cloud management with a 30-day free trial, enticing users with simplicity. Crazy Domains focuses on affordability and speed in domain registration. Dropbox emphasizes secure, organized file storage. NTT DATA offers global-scale cloud services with cost optimization. GoDaddy promotes comprehensive online solutions.

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