AUS Software & Technology Cloud Computing - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
crazydomains.com.au 10.37
godaddy.com 9.55
azure.microsoft.com 5.91
cloud.google.com 5.19
wetransfer.com 5.07
wix.com 5.01
dropbox.com 4.84
siteground.com 4.36
twilio.com 3.37
webcentral.au 3.04
others 43.29

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In the competitive landscape of Google PPC, CrazyDomains.com.au leads with 10.37% click share, closely followed by GoDaddy.com at 9.55%. Meanwhile, ‘others’ collectively dominate with 43.29%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date crazydomains.com.au wix.com hostpapa.com.au godaddy.com cybernews.com top10.com wetransfer.com wpengine.com cloud.google.com webcentral.au
2025/06/01 6.58% 7% 4.09% 8.19% 5.75% 5.05% 3.43% 4.6% 3.36% 4.91%
2025/06/02 5.68% 6.84% 4.56% 8.26% 6.46% 5.51% 5.05% 1.98% 2.75% 5.97%
2025/06/03 7.14% 5.16% 4.51% 6.09% 6.78% 6.41% 5.08% 3.26% 2.8% 6.56%
2025/06/04 7.16% 6.78% 4.7% 6.67% 7.63% 6.15% 4.76% 2.63% 2.35% 6.77%
2025/06/05 5.24% 5.88% 6.64% 5.92% 6.84% 5.18% 5.59% 2.82% 3.76% 7.07%
2025/06/06 5.17% 5.46% 5.92% 5.59% 7.45% 6.09% 5.27% 4.02% 3.66% 6.32%
2025/06/07 5.46% 6.31% 3.88% 7.09% 7.22% 5.95% 5.31% 3.67% 3.26% 6.58%
2025/06/08 5.05% 6.44% 3.87% 6.01% 5.94% 6.35% 5.21% 5.29% 2.27% 5.13%
2025/06/09 5.2% 5.58% 4.76% 5.83% 6.31% 6.32% 4.79% 4.57% 2.97% 6.78%
2025/06/10 7.75% 6.09% 5.23% 6.07% 6.31% 5.68% 3.98% 3.99% 3.29% 5.1%
2025/06/11 9.98% 6.62% 4.17% 6.06% 5.46% 4.86% 5.42% 3.78% 2.69% 3.52%
2025/06/12 9.84% 6.35% 4.57% 5.59% 7.66% 5.84% 4.95% 3.84% 2.63% 3.48%
2025/06/13 9.05% 4.48% 5.27% 6.6% 7.51% 5.46% 4.71% 2.98% 2.86% 4.1%
2025/06/14 9.2% 6.06% 4.04% 5.6% 6.86% 4.7% 5.75% 4.87% 2.59% 3.85%
2025/06/15 9.51% 8.12% 3.87% 5.59% 6.85% 5.75% 4.54% 3.74% 3.02% 3.64%
2025/06/16 9.17% 7.49% 3.88% 6.56% 5.82% 6.6% 4.7% 4.48% 2.61% 3.32%
2025/06/17 9.27% 6.65% 4.12% 6.41% 6.59% 6.76% 4.78% 3.15% 2.54% 3.91%
2025/06/18 11.11% 8.42% 4.27% 6.73% 5.71% 6.13% 4.8% 2.71% 2.31% 3.48%
2025/06/19 9.84% 6.35% 4.9% 5.58% 5.99% 5.02% 4.76% 4.37% 3.37% 2.22%
2025/06/20 9.77% 6.59% 5.09% 7.07% 6.08% 4.97% 5.15% 3.5% 2.67% 3.23%
2025/06/21 7.16% 8.69% 4.5% 8.53% 4.76% 4.87% 4.36% 3.85% 3.18% 2.38%
2025/06/22 6.68% 7.52% 4.66% 6.81% 5.55% 4.8% 4.78% 4.78% 3.29% 2.7%
2025/06/23 7.02% 6.79% 5.92% 5.96% 6.14% 5.12% 4.65% 5.27% 2.73% 2.39%
2025/06/24 8.69% 6.98% 7.16% 5.47% 5.01% 5.29% 3.3% 2.99% 3.74% 2.21%
2025/06/25 8.34% 6.24% 6.35% 6.61% 5.65% 6.35% 2.92% 4.56% 3.91% 2.22%
2025/06/26 7.41% 6.71% 6.04% 5.51% 5.8% 5.52% 4.11% 4.24% 2.92% 2.5%
2025/06/27 7.73% 6.48% 7.3% 5.86% 5.53% 5.73% 3.44% 3.54% 4.35% 2.7%
2025/06/28 6.92% 7.93% 6.27% 4.93% 5.12% 5.97% 4.34% 3.64% 4.12% 2.69%
2025/06/29 6.05% 7.18% 6.76% 4.88% 5.24% 5.92% 4.63% 4.95% 3.87% 2.04%
2025/06/30 7.69% 7.5% 6.67% 6.23% 5.46% 5.24% 3.94% 3.64% 2.66% 2.18%

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In June 2025, CrazyDomains.com.au saw a fluctuating trend, peaking at 11.11% on the 18th. Wix.com maintained a steady presence, while HostPapa.com.au experienced a mid-month surge. GoDaddy.com showed consistent activity, with a notable peak on the 21st. Cybernews.com had a stable month, and Top10.com remained consistent. WeTransfer.com and WPEngine.com had varied performances, while Cloud.Google.com and WebCentral.au showed lower engagement. The month concluded with CrazyDomains.com.au leading the spend share.

Market Exposure

Competitor Count for AUS Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/06/01 422
2025/06/02 436
2025/06/03 421
2025/06/04 413
2025/06/05 442
2025/06/06 421
2025/06/07 417
2025/06/08 418
2025/06/09 410
2025/06/10 401
2025/06/11 426
2025/06/12 437
2025/06/13 424
2025/06/14 421
2025/06/15 420
2025/06/16 415
2025/06/17 416
2025/06/18 416
2025/06/19 418
2025/06/20 417
2025/06/21 416
2025/06/22 396
2025/06/23 421
2025/06/24 422
2025/06/25 430
2025/06/26 439
2025/06/27 415
2025/06/28 411
2025/06/29 414
2025/06/30 422

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June saw fluctuating advertiser numbers, peaking at 442 on June 5th, then dipping to 396 on June 22nd. The month concluded with a stable 422 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
dropbox.com 9.45%
twilio.com 0.75%
mwave.com.au 0.4%
forbes.com 0.31%
wix.com 0.3%
ventraip.com.au -0.69%
cybernews.com -0.83%
bluehost.com -0.98%
wetransfer.com -1.49%
webcentral.au -1.64%

Copyright © Adthena. All rights reserved.

Dropbox.com surged with a 9.45% click share increase, while webcentral.au dropped by 1.64%.

Campaign Efficiency

AUS Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date crazydomains.com.au godaddy.com wix.com hostpapa.com.au top10.com cybernews.com wetransfer.com webcentral.au cloud.google.com winandoffice.com
2025/06/01 8.12% 8.42% 6.67% 2.96% 4.01% 3.67% 3.38% 5.04% 2.7% 0.88%
2025/06/02 7.08% 8.37% 5.96% 3.28% 4.16% 4.29% 4.23% 4.97% 2.61% 2.07%
2025/06/03 9.68% 6.61% 4.38% 3.32% 5.04% 4.59% 4.71% 5.88% 2.83% 0.67%
2025/06/04 8.8% 6.02% 5.6% 3.65% 5.2% 5.24% 4.32% 6.7% 2.51% 2.59%
2025/06/05 7.19% 6.93% 4.96% 4.83% 4.05% 4.62% 4.96% 6.92% 3.7% 0.68%
2025/06/06 6.33% 6.43% 4.58% 4.66% 4.96% 5.27% 4.8% 5.76% 3.64% 0.02%
2025/06/07 7.15% 8.14% 6.71% 2.86% 4.58% 4.83% 4.36% 6.42% 3.2% 0.16%
2025/06/08 7.03% 6.51% 5.98% 2.71% 4.77% 3.82% 4.46% 5.99% 2.14% 2.22%
2025/06/09 5.92% 5.19% 4.1% 3.51% 4.99% 4.12% 4.14% 6.31% 2.71% 1.49%
2025/06/10 7.76% 6.28% 5.06% 3.74% 4.52% 4.16% 3.48% 6.07% 3.9% 2.36%
2025/06/11 9.54% 6.75% 5.54% 3.03% 4.06% 3.57% 4.74% 4.65% 2.49% 2.6%
2025/06/12 9.83% 5.47% 5.68% 3.52% 5.17% 5.25% 4.39% 3.82% 2.54% 1.67%
2025/06/13 8.45% 6.92% 3.76% 3.88% 4.49% 5.21% 4.14% 4.64% 2.8% 2.55%
2025/06/14 9.14% 5.93% 5.11% 2.79% 3.77% 4.59% 4.84% 4.42% 2.58% 4.42%
2025/06/15 9.51% 5.23% 6.87% 2.63% 4.57% 4.39% 3.56% 3.92% 2.59% 5.44%
2025/06/16 9.01% 6.76% 6.54% 2.76% 5.2% 3.73% 3.79% 3.42% 2.58% 7.98%
2025/06/17 8.61% 7.65% 5.86% 3.21% 5.6% 4.41% 4.14% 4.72% 2.4% 4.31%
2025/06/18 11.02% 8.19% 6.84% 3.14% 4.79% 3.87% 3.93% 4.53% 2.18% 3.86%
2025/06/19 8.96% 6.02% 4.97% 3.53% 3.9% 4% 3.9% 3.49% 2.97% 6.42%
2025/06/20 9.85% 7.18% 6.02% 3.65% 4.1% 4.03% 4.44% 4.6% 2.75% 1.8%
2025/06/21 7.9% 8.42% 7.53% 3.13% 3.93% 3.01% 3.39% 2.84% 2.75% 3.79%
2025/06/22 7.02% 7.38% 6.56% 3.17% 3.54% 3.47% 3.63% 3.8% 2.8% 5.62%
2025/06/23 6.28% 5.15% 5.28% 4.12% 3.85% 3.89% 3.74% 2.6% 2.72% 5.39%
2025/06/24 8.8% 6.02% 6.35% 5.31% 4.06% 3.38% 2.56% 2.43% 3.25% 1.84%
2025/06/25 8.26% 7.57% 5.57% 4.51% 4.8% 3.59% 2.31% 3.38% 3.66% 2.05%
2025/06/26 7.58% 6.27% 5.55% 4.23% 4.38% 3.53% 3.37% 3.53% 2.67% 1.76%
2025/06/27 8.88% 5.83% 6.33% 5.19% 4.57% 3.55% 2.82% 3.43% 3.85% 0.63%
2025/06/28 7.43% 5.66% 6.89% 4.57% 4.91% 3.41% 3.63% 3.8% 3.7% 0.96%
2025/06/29 6.43% 4.85% 6.59% 4.88% 4.72% 3.48% 3.83% 2.01% 3.35% 1.49%
2025/06/30 8.58% 7.04% 6.73% 4.85% 4.35% 3.66% 3.32% 2.87% 2.55% 0.92%

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In June 2025, CrazyDomains.com.au led with fluctuating impressions, peaking mid-month. GoDaddy.com and Wix.com showed varied trends, while HostPapa.com.au and Top10.com maintained steady shares. Cybernews.com and WeTransfer.com experienced minor fluctuations. Webcentral.au and Cloud.Google.com had consistent shares, with WinAndOffice.com showing notable mid-month spikes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Crazy Domains® Website Names - Domain for Australian Websites https://www.crazydomains.com.au

    In the Digital World, Your Domain is Your Real Estate. Buy It Before Someone Else Does. Get a...

  2. 2
    Prices Starting From $1.99/mo | No Hidden Fees, Ever https://www.hostinger.com

    Best-in-class hosting for less than a coffee. Power your website instantly! Get reliable...

  3. 3
    IDrive® - Cloud Storage - PCMag Editor Choice 2017-2024 https://www.idrive.com

    Backup and Sync all your computers into one account starting at $8.95 per month for 5TB.

  4. 4
    WeTransfer - Send Large Files https://www.wetransfer.com

    Send Large Files for Free — Send files securely with WeTransfer. Share your files, photos, and videos for free fast. Sending large files? WeTransfer is a simple, quick, and secure way to send large files.

  5. 5
    Buy Your Domain Name https://www.wix.com

    Own Your Domain Name Forever — Get a Free Domain Name Voucher with Select Website Premium Plans. Search Availability Now!

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In the digital realm, Crazy Domains emphasizes domain ownership as prime real estate. Hostinger offers budget-friendly hosting, likening it to a coffee’s cost. IDrive highlights its award-winning cloud storage. WeTransfer simplifies large file sharing, while Wix promotes domain ownership with enticing offers.

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