Why is the AUS Software & Technology Cloud Computing July 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Cloud Computing July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Software & Technology Cloud Computing July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Software & Technology Cloud Computing July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Software & Technology Cloud Computing July 2026 Report?

The AUS Software & Technology Cloud Computing July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Cloud Computing July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Software & Technology Cloud Computing July 2026 Report for?

The AUS Software & Technology Cloud Computing July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Software & Technology Cloud Computing - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Cloud Computing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	36.0307806386
	63.9692193614

36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	10
	90

10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	4%
Navigational	43%
Seasonal	0%
Local	0%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
dropbox.com	26.88
godaddy.com	9.83
aws.amazon.com	8.54
cloud.google.com	8.28
crazydomains.com.au	6.72
microsoft.com	5.45
micron21.com	3.96
idrive.com	2.75
siteground.com	2.75
netlify.com	1.89
others	22.95

dropbox.com - 26.88%
godaddy.com - 9.83%
aws.amazon.com - 8.54%
cloud.google.com - 8.28%
crazydomains.com.au - 6.72%
microsoft.com - 5.45%
micron21.com - 3.96%
idrive.com - 2.75%
siteground.com - 2.75%
netlify.com - 1.89%
others - 22.95%

Dropbox leads with 26.88% click share, followed by GoDaddy at 9.83%. AWS and Google Cloud closely trail, while ‘others’ collectively hold 22.95%.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	micron21.com	idrive.com	aws.amazon.com	proton.me	cloud.google.com	godaddy.com	crazydomains.com.au	wix.com	dropbox.com	ibm.com
2026/07/01	0.09%	12.34%	8.84%	0.29%	10%	6.92%	7.39%	5.06%	3.86%	2.57%
2026/07/02	2.85%	8.52%	6.62%	4.31%	8.76%	6.86%	6.15%	3%	4.73%	5.47%
2026/07/03	4.82%	8.59%	11.83%	6.94%	6.43%	6.73%	6.09%	2.32%	2.42%	6.99%
2026/07/04	0.13%	6.99%	12.04%	8.03%	17.64%	7.59%	5.9%	2.09%	5.77%	5.45%
2026/07/05	2.45%	7.04%	11.39%	2.29%	13.65%	7.15%	6.91%	3.25%	4.95%	4.91%
2026/07/06	3.34%	6.63%	13.05%	1.39%	9.95%	7.93%	6.33%	1.77%	2.64%	9.95%
2026/07/07	4.78%	8.04%	9.43%	1.46%	10.37%	7.97%	5.52%	2.1%	2.71%	7.19%
2026/07/08	9.13%	8.28%	10.7%	3.83%	2.02%	7.21%	5.66%	2.06%	5.19%	9.47%
2026/07/09	6.15%	4.94%	7.13%	6.7%	3.49%	11.36%	7.14%	2.3%	8.41%	6.52%
2026/07/10	7.57%	3.71%	8.69%	3.46%	7.08%	12.43%	8.16%	2.99%	4.55%	0.15%
2026/07/11	1.63%	5.1%	6.77%	2.83%	2.68%	12.24%	8.47%	3.48%	14.14%	1.12%
2026/07/12	11.95%	6.82%	8.57%	1.97%	4.57%	7.25%	5.82%	3.1%	5.48%	7.28%
2026/07/13	7.13%	4.93%	11.07%	3.43%	6.55%	9.66%	7.56%	2.19%	3.64%	1.36%
2026/07/14	2.45%	7.08%	10.96%	0.27%	2.09%	13.84%	7.68%	3.65%	9.86%	1.19%
2026/07/15	5.67%	6.02%	9.53%	5.88%	4.75%	10.08%	6.95%	3.18%	2.42%	2.8%
2026/07/16	1.5%	5.8%	1.96%	2.76%	2.11%	11.33%	8.3%	5.02%	7.27%	0.16%
2026/07/17	3.29%	7.91%	9.33%	3.11%	1.69%	12.17%	7.66%	5.6%	2.95%	0.2%
2026/07/18	0.97%	12.06%	8.59%	0.17%	3.21%	6.1%	5.87%	3.15%	2.13%	12.26%
2026/07/19	14.01%	3.19%	5.54%	0.1%	2.31%	5.86%	5.37%	2.05%	5.07%	10.32%
2026/07/20	12.5%	6.48%	13.69%	0.07%	2.05%	6.93%	4.93%	1.82%	3.09%	2.54%
2026/07/21	2.45%	7.07%	10.94%	0.27%	2.09%	13.8%	7.66%	3.7%	9.83%	1.18%
2026/07/22	8.79%	4.23%	7.37%	2.91%	6.27%	9.43%	6.58%	2.04%	9.63%	3.89%
2026/07/23	5.35%	6.13%	7.27%	2.91%	7.22%	10.71%	7.11%	2.08%	3.59%	3.65%
2026/07/24	5.5%	3.47%	9.22%	5.9%	11.27%	8.52%	7.27%	3.36%	4.29%	2.77%
2026/07/25	4.49%	3.88%	5.17%	5.37%	4.88%	9.07%	6.73%	2.09%	6.23%	2.93%
2026/07/26	5.2%	4.45%	7.9%	3.2%	7.06%	8.98%	6.49%	2.27%	2.78%	6.96%
2026/07/27	6.93%	6.26%	9.3%	4.83%	2.2%	9.52%	4.72%	2.69%	1.89%	2.71%
2026/07/28	8.61%	4.1%	8.82%	1.52%	3.7%	6.93%	4.35%	2.95%	8.26%	6.34%
2026/07/29	26.2%	6.89%	4.42%	1.51%	1.78%	9.72%	5.01%	2.64%	1.5%	1.81%
2026/07/30	11.9%	12.15%	12.24%	1.79%	1.85%	5.98%	4.68%	2.54%	9.61%	3.03%
2026/07/31	18.41%	10.41%	10%	7.57%	6.15%	5.55%	3.44%	2.34%	1.59%	0.08%

micron21.com
idrive.com
aws.amazon.com
proton.me
cloud.google.com
godaddy.com
crazydomains.com.au
wix.com
dropbox.com
ibm.com

In July 2026, Micron21’s PPC spend surged, peaking at 26.20 on the 29th. iDrive maintained steady activity, while AWS saw fluctuations, ending strong. Proton.me’s spend was erratic, with a notable spike on the 31st. Cloud.google.com had a significant peak on the 4th, then stabilized. GoDaddy and CrazyDomains showed consistent spending, with GoDaddy peaking mid-month. Wix and Dropbox had moderate fluctuations, while IBM’s spend was sporadic, peaking on the 18th.

Market Exposure

Competitor Count for AUS Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	282
2026/07/02	301
2026/07/03	294
2026/07/04	296
2026/07/05	304
2026/07/06	298
2026/07/07	298
2026/07/08	304
2026/07/09	288
2026/07/10	273
2026/07/11	274
2026/07/12	264
2026/07/13	292
2026/07/14	279
2026/07/15	290
2026/07/16	295
2026/07/17	294
2026/07/18	285
2026/07/19	277
2026/07/20	292
2026/07/21	279
2026/07/22	323
2026/07/23	321
2026/07/24	325
2026/07/25	326
2026/07/26	326
2026/07/27	312
2026/07/28	312
2026/07/29	227
2026/07/30	310
2026/07/31	308

July saw a dynamic shift in advertisers, starting at 282 and peaking at 326. A notable dip to 227 occurred, but the month concluded strongly at 308.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
micron21.com	2.93%
microsoft.com	2.59%
wasabi.com	0.76%
tresorit.com	0.48%
idrive.com	0.44%
crazydomains.com.au	-0.31%
netlify.com	-0.46%
aws.amazon.com	-0.83%
cloud.google.com	-1.1%
dropbox.com	-4.87%

Micron21.com and Microsoft.com surged with click share increases of 2.93 and 2.59, respectively. Conversely, Dropbox.com experienced a significant decline of -4.87.

Campaign Efficiency

AUS Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	micron21.com	idrive.com	proton.me	aws.amazon.com	dropbox.com	microsoft.com	godaddy.com	cloud.google.com	crazydomains.com.au	ibm.com
2026/07/01	0.16%	13.08%	0.38%	5.9%	12.88%	0.05%	6.64%	8%	7.23%	1.67%
2026/07/02	3.43%	11.13%	4.34%	6.52%	10.51%	0.09%	5.66%	6.62%	5.64%	4.8%
2026/07/03	5.5%	10.87%	6.36%	10.19%	9.11%	0.18%	5.6%	5.55%	5.97%	6.42%
2026/07/04	0.23%	9.36%	8.82%	10.97%	13.94%	0.07%	6.4%	9.24%	5.6%	5.58%
2026/07/05	3.44%	9.21%	2.5%	11.06%	10.51%	0.08%	5.56%	8.64%	5.95%	4.09%
2026/07/06	4.42%	8.77%	1.78%	10.79%	9.26%	0.14%	6.25%	7.34%	5.95%	8.62%
2026/07/07	6%	10.54%	1.84%	8.06%	9.9%	0.04%	5.51%	7.77%	5.67%	7.16%
2026/07/08	9.85%	10.21%	3.91%	9.14%	9.72%	0.04%	5.72%	2.25%	4.79%	8.08%
2026/07/09	6.75%	5.78%	7.04%	6.32%	13.3%	0.03%	8.39%	3.32%	6.89%	5.57%
2026/07/10	7.7%	4.6%	4.42%	6.13%	13.85%	0.43%	10.14%	6.1%	8.26%	0.11%
2026/07/11	1.74%	5.68%	3.03%	6.38%	19.67%	3.33%	8.56%	3.07%	6.94%	1.61%
2026/07/12	12.45%	8.66%	2.28%	6.84%	10.91%	6.66%	5.37%	3.47%	5.2%	5.32%
2026/07/13	8.25%	6.26%	3.24%	8.8%	9.44%	5.84%	7.74%	4.68%	6.5%	1.96%
2026/07/14	2.77%	8.38%	0.42%	9.39%	16.18%	3.94%	10.19%	2.81%	7.27%	1.73%
2026/07/15	5.82%	7.21%	6.69%	7.89%	9.15%	3.82%	7.47%	3.65%	6.68%	2.17%
2026/07/16	1.85%	6.86%	3.3%	2.87%	14.82%	5.77%	8.89%	2.82%	7.08%	0.38%
2026/07/17	3.65%	9.09%	3.5%	7.23%	9.81%	6.27%	8.34%	2.2%	7.25%	0.43%
2026/07/18	1.03%	15.6%	0.22%	6.97%	5.91%	5.77%	4.88%	3.21%	5.89%	10.03%
2026/07/19	14.82%	4.38%	0.13%	4.53%	9.88%	8%	4.98%	2.88%	5.5%	8.62%
2026/07/20	15.19%	8.03%	0.11%	10.43%	7.67%	3.53%	5.02%	1.98%	4.1%	2.73%
2026/07/21	2.77%	8.38%	0.42%	9.39%	16.18%	3.94%	10.19%	2.81%	7.27%	1.73%
2026/07/22	9.88%	5.46%	3.47%	7.19%	12.24%	3.61%	7.98%	4.37%	6.55%	2.83%
2026/07/23	6.28%	7.86%	3.33%	6.14%	10.77%	2.55%	7.86%	4.51%	6.13%	3.31%
2026/07/24	6.24%	4.74%	7.29%	8.69%	8.83%	3.99%	7.3%	7.32%	6.63%	3.14%
2026/07/25	5.26%	4.82%	5.7%	5.27%	11.23%	2.79%	7%	4%	6.9%	2.86%
2026/07/26	7.06%	5.81%	2.63%	6.47%	7.89%	3.23%	5.7%	5.8%	5.16%	4.72%
2026/07/27	13.51%	7.26%	5.08%	6.54%	6.46%	3.19%	7.08%	2.33%	4.77%	1.81%
2026/07/28	12.38%	5.21%	1.99%	7.51%	10.17%	2.91%	6.32%	3.24%	4.75%	5.69%
2026/07/29	30.27%	7.69%	2.03%	3.41%	6.78%	4.2%	6.88%	2.72%	5.05%	1.97%
2026/07/30	13.2%	15.43%	2.08%	9.45%	10.63%	2.05%	4.61%	2.73%	4.55%	3.78%
2026/07/31	19.93%	11.89%	8.31%	7.38%	5.86%	4.57%	4.55%	4.11%	3.59%	0.05%

micron21.com
idrive.com
proton.me
aws.amazon.com
dropbox.com
microsoft.com
godaddy.com
cloud.google.com
crazydomains.com.au
ibm.com

In July 2026, Micron21’s impression share fluctuated, peaking at 30.27% on the 29th. iDrive maintained a steady presence, while Proton.me saw a late surge. AWS and Dropbox showed consistent performance, with Dropbox peaking mid-month. Microsoft and GoDaddy had modest shares, and Cloud Google and CrazyDomains experienced varied trends. IBM’s share was sporadic, ending low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing - Last month

1
Free Storage in the Cloud https://aws.amazon.com › free › storage
Secure Data Storage for Free — Explore Cloud Storage With AWS for a Reliable & Secure Place for Your Data. Sign Up Now.
2
IDrive® Backup - Cloud Backup - PCMag Editor Choice 2017-24 https://www.idrive.com
Cloud Backup and Storage solutions for home and business
3
Secure Sovereign Aussie Cloud - Fully Managed Flexible Cloud https://www.micron21.com
Secure your business cloud with Micron21 mCloud on Australian Tier IV infrastructure
4
Private Cloud Provider https://www.nutanix.com
Private & Public Cloud — Seamlessly Extend Between Private & Public Clouds. Learn More About Our NC2 Solutions.
5
Free secure cloud storage - No file size limits https://www.proton.me
Store and send files of any size — Create an account now

In the competitive cloud storage landscape, AWS entices with free, secure storage, while IDrive boasts a decade-long PCMag endorsement. Micron21 emphasizes Australian sovereignty, Nutanix bridges private-public clouds, and Proton offers limitless file storage. Each ad highlights unique security and flexibility themes.

Frequently Asked Questions

Why is the AUS Software & Technology Cloud Computing July 2026 Report useful and how should I use it?

Why is the AUS Software & Technology Cloud Computing July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Software & Technology Cloud Computing July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Software & Technology Cloud Computing July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Software & Technology Cloud Computing July 2026 Report?

The AUS Software & Technology Cloud Computing July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Software & Technology Cloud Computing July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Software & Technology Cloud Computing July 2026 Report for?

The AUS Software & Technology Cloud Computing July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Software & Technology Cloud Computing - PPC Market Share Analysis July 2026