AUS Software & Technology Cloud Computing - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – AUS

Google AI Overview visibility for Software & Technology Cloud Computing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.5581018766
87.4418981234
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 9%
Navigational 18%
Seasonal 0%
Local 0%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 AUS Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dropbox.com 24.53
crazydomains.com.au 10.79
godaddy.com 9.81
wix.com 5.2
top10.com 3.69
amazon.com.au 3.4
cloud.google.com 2.74
azure.microsoft.com 2.58
webador.com.au 1.87
hostinger.com 1.8
others 33.59
  • dropbox.com - 24.53%
  • crazydomains.com.au - 10.79%
  • godaddy.com - 9.81%
  • wix.com - 5.2%
  • top10.com - 3.69%
  • amazon.com.au - 3.4%
  • cloud.google.com - 2.74%
  • azure.microsoft.com - 2.58%
  • webador.com.au - 1.87%
  • hostinger.com - 1.8%
  • others - 33.59%

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In the PPC landscape, Dropbox leads with 24.53% click share, while “others” collectively dominate at 33.59%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com crazydomains.com.au top10.com wix.com azure.microsoft.com cloud.google.com hostinger.com myob.com dropbox.com amazon.com.au
2025/10/01 11.54% 13.69% 4.64% 8.12% 0.86% 2.73% 1.45% 2.88% 3.67% 4.12%
2025/10/02 12.36% 13.55% 4.25% 6.91% 1.4% 2.72% 2.21% 3.06% 3.9% 2.9%
2025/10/03 13.63% 15.73% 5.05% 9.76% 2.11% 1.95% 1.45% 3.02% 3.38% 1.77%
2025/10/04 11.45% 14.19% 4.12% 8.25% 2.47% 1.85% 2.64% 2.91% 4.52% 1.93%
2025/10/05 11.54% 12.33% 4.19% 7.19% 2.81% 3.18% 2.15% 2.95% 4.79% 5.41%
2025/10/06 10.13% 14% 4.65% 8.08% 3.06% 3.43% 1.89% 3.08% 4.38% 3.65%
2025/10/07 10.49% 13.28% 4.33% 6.95% 1.92% 3.71% 1.78% 3.46% 3.95% 9.23%
2025/10/08 12.9% 14.04% 4.74% 5.31% 2.54% 3.58% 1.97% 3.5% 4.38% 7.91%
2025/10/09 10.33% 14.45% 4.95% 5.51% 2.43% 2.35% 2.14% 3.66% 3.44% 5.39%
2025/10/10 9.55% 11.36% 4.1% 5.77% 2.81% 3.28% 1.85% 3.79% 3.29% 4.9%
2025/10/11 12.39% 12.83% 3.6% 6.12% 3.38% 2.88% 2.29% 3.54% 3.08% 8.07%
2025/10/12 11.95% 12.42% 3.92% 6.72% 3.56% 3.85% 1.98% 3.46% 4.41% 3.69%
2025/10/13 10.98% 12.09% 3.77% 5.22% 3.99% 2.92% 3.21% 4.13% 3.68% 4.69%
2025/10/14 13.6% 13.85% 3.8% 8.14% 2.47% 2.47% 2.04% 3.68% 3.25% 5.02%
2025/10/15 12.8% 14.02% 3.97% 6.6% 4.2% 3.87% 2.1% 3.63% 2.19% 2.99%
2025/10/16 11.03% 13.2% 4.5% 6.77% 3.51% 3.23% 2.31% 4.28% 1.79% 5.08%
2025/10/17 13.91% 13.83% 3.71% 9.54% 4.21% 2.65% 2.17% 4.31% 2.06% 2.42%
2025/10/18 10.33% 13.44% 3.98% 8.67% 2.61% 1.43% 2.13% 4.49% 2.57% 3.71%
2025/10/19 12.64% 12.64% 4.6% 7.02% 3.29% 2.64% 2.65% 4.43% 2.28% 1.87%
2025/10/20 12.76% 13.57% 4.24% 7.27% 2.49% 2.53% 3.27% 4.74% 2.48% 3.19%
2025/10/21 11.52% 12.25% 4.7% 6.52% 3.38% 3.28% 1.76% 5.5% 2.6% 3.85%
2025/10/22 12.55% 13.76% 4.77% 6.15% 2.71% 3.41% 2.24% 3.84% 2.13% 4.19%
2025/10/23 12.42% 13% 4.48% 7.19% 2.69% 2.71% 1.97% 3.27% 1.72% 2.23%
2025/10/24 10.63% 13.28% 5.18% 5.34% 3.16% 2.57% 2.15% 2.94% 1.86% 1.11%
2025/10/25 10.65% 10.04% 4.75% 4.75% 4.09% 4.25% 2.85% 2% 2.7% 3.4%
2025/10/26 12.05% 12.44% 5.34% 5.56% 5.73% 4.18% 1.75% 2.12% 2.47% 2.96%
2025/10/27 11.35% 11.18% 6.22% 4.2% 5.25% 3.72% 2.48% 2.19% 2.47% 1.35%
2025/10/28 10.91% 10.87% 5.85% 5.06% 3.73% 4.08% 1.88% 2.35% 2.37% 4.57%
2025/10/29 11.43% 9.75% 6.57% 4.92% 2.75% 2.16% 2.31% 2.01% 2.15% 3.2%
2025/10/30 11.08% 10.4% 7.27% 5.18% 1.1% 4.78% 2.36% 2.34% 2.02% 2.32%
2025/10/31 11.59% 9.54% 7.72% 6.98% 5.01% 3.97% 2.57% 2.44% 1.89% 1.07%
  • godaddy.com
  • crazydomains.com.au
  • top10.com
  • wix.com
  • azure.microsoft.com
  • cloud.google.com
  • hostinger.com
  • myob.com
  • dropbox.com
  • amazon.com.au

Copyright © Adthena. All rights reserved.

In October 2025, GoDaddy’s PPC spend fluctuated, peaking at 13.91% on the 17th. CrazyDomains saw a high of 15.73% on the 3rd. Top10.com steadily increased, ending at 7.72%. Wix’s spend varied, peaking at 9.76% on the 3rd. Azure’s spend rose, peaking at 5.73% on the 26th. Cloud Google’s spend was highest at 4.78% on the 30th. Hostinger’s spend remained stable, peaking at 3.27% on the 20th. MYOB’s spend peaked at 5.5% on the 21st. Dropbox’s spend decreased, ending at 1.89%. Amazon.com.au’s spend was volatile, peaking at 9.23% on the 7th.

Market Exposure

Competitor Count for AUS Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 339
2025/10/02 343
2025/10/03 357
2025/10/04 340
2025/10/05 331
2025/10/06 344
2025/10/07 333
2025/10/08 334
2025/10/09 339
2025/10/10 361
2025/10/11 341
2025/10/12 347
2025/10/13 352
2025/10/14 339
2025/10/15 348
2025/10/16 341
2025/10/17 342
2025/10/18 335
2025/10/19 334
2025/10/20 346
2025/10/21 346
2025/10/22 332
2025/10/23 342
2025/10/24 342
2025/10/25 334
2025/10/26 333
2025/10/27 353
2025/10/28 355
2025/10/29 356
2025/10/30 360
2025/10/31 356

Copyright © Adthena. All rights reserved.

October saw a dynamic shift in distinct advertisers, peaking at 361 on October 10th. The month concluded with a slight dip, ending at 356.

Campaign Efficiency

Market Loss & Market Gains for AUS Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
top10.com 1.55%
godaddy.com 0.95%
webador.com.au 0.55%
cybernews.com 0.55%
cloud.google.com 0.55%
siteground.com -0.29%
aws.amazon.com -0.32%
winandoffice.com -0.35%
amazon.com.au -2.11%
dropbox.com -8.03%

Copyright © Adthena. All rights reserved.

Top10.com surged with a 1.55% click share increase, while Dropbox.com faced an 8.03% decline.

Campaign Efficiency

AUS Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dropbox.com godaddy.com crazydomains.com.au top10.com wix.com azure.microsoft.com cloud.google.com hostinger.com siteground.com amazon.com.au
2025/10/01 16.31% 11.64% 12.87% 2.99% 7.18% 0.91% 3.51% 1.12% 2.82% 6.03%
2025/10/02 17.33% 12.12% 12.01% 2.93% 6.05% 1.22% 3.27% 1.96% 2.02% 3.78%
2025/10/03 15.39% 13.5% 14.51% 3.64% 9.53% 2.03% 2.44% 1.13% 2.18% 2.06%
2025/10/04 20.7% 10.14% 12.23% 2.77% 6.59% 2.28% 1.97% 2.38% 1.71% 2.83%
2025/10/05 23.43% 9.84% 9.94% 2.81% 5.87% 2.48% 3.24% 1.78% 1.92% 5.64%
2025/10/06 22.27% 8.64% 11.68% 3.11% 6.44% 2.66% 3.53% 1.48% 2.04% 3.45%
2025/10/07 20.36% 8.81% 11.15% 2.81% 5.43% 1.81% 3.79% 1.61% 2.1% 10.65%
2025/10/08 20.97% 13.42% 11.73% 3.19% 3.8% 2.29% 3.55% 1.73% 2.18% 8.33%
2025/10/09 17.47% 9.36% 13.04% 3.64% 4.52% 2.48% 2.25% 2.72% 2.4% 6.07%
2025/10/10 17.89% 8.59% 10.23% 3% 4.88% 2.87% 3.25% 1.6% 2.25% 5.35%
2025/10/11 16.59% 11.66% 11.96% 2.68% 5.34% 3.43% 2.75% 2.21% 2.78% 9.54%
2025/10/12 20.97% 10.91% 11.02% 2.89% 5.52% 3.52% 3.56% 2.14% 1.92% 4%
2025/10/13 18.48% 9.92% 10.7% 2.69% 4.45% 3.82% 2.76% 3.03% 2.24% 5.28%
2025/10/14 18.19% 12.29% 13.12% 2.93% 7.1% 2.23% 2.45% 1.88% 3.08% 3.88%
2025/10/15 13.54% 12.96% 14.06% 3.13% 6.11% 3.81% 4.08% 2.13% 2.83% 3.13%
2025/10/16 10.81% 12.17% 14.53% 3.62% 6.57% 3.54% 3.76% 2.25% 2.56% 5.98%
2025/10/17 13.27% 14.64% 14.71% 2.75% 9.26% 4.06% 2.93% 2.09% 2.57% 2.3%
2025/10/18 15.68% 10.04% 14.55% 2.96% 8.52% 2.26% 1.7% 2.17% 3.04% 4.04%
2025/10/19 14.08% 13.2% 13.65% 3.44% 6.49% 3.26% 3.03% 2.5% 2.43% 1.98%
2025/10/20 14.74% 13.42% 14.33% 3.18% 6.91% 2.45% 3.04% 3.35% 2.82% 3.22%
2025/10/21 15.38% 12.53% 13.42% 3.83% 6.47% 3.76% 4.16% 1.69% 2.34% 4.18%
2025/10/22 10.86% 13.6% 15.62% 3.84% 5.72% 2.94% 4.45% 2.2% 2.38% 4.62%
2025/10/23 10.21% 13.98% 15.25% 3.77% 7.27% 2.89% 3.91% 2.13% 2.49% 2.23%
2025/10/24 11.05% 12.05% 15.74% 4.92% 5.15% 3.42% 3.89% 2.48% 2.15% 1.07%
2025/10/25 14.92% 11.12% 10.12% 3.67% 4% 4.79% 5.66% 3.08% 1.53% 3.66%
2025/10/26 14.64% 12.9% 13.22% 4.61% 5.07% 6.55% 5.65% 1.76% 1.53% 3.05%
2025/10/27 15.07% 12.18% 12.11% 5.09% 3.51% 5.92% 5.15% 2.72% 2.08% 1.47%
2025/10/28 14.69% 12.41% 13.21% 3.79% 4.38% 3.84% 5.3% 1.78% 1.91% 5.97%
2025/10/29 14.34% 13.92% 12.07% 4.7% 5.8% 2.84% 2.84% 2.58% 1.88% 3.34%
2025/10/30 13.96% 13.5% 12.6% 7.09% 4.9% 0.98% 6% 2.62% 1.56% 2.63%
2025/10/31 14.04% 13.47% 10.42% 8.31% 6.56% 5.13% 4.97% 2.62% 1.85% 1.05%
  • dropbox.com
  • godaddy.com
  • crazydomains.com.au
  • top10.com
  • wix.com
  • azure.microsoft.com
  • cloud.google.com
  • hostinger.com
  • siteground.com
  • amazon.com.au

Copyright © Adthena. All rights reserved.

Dropbox’s impression share peaked early October, then declined steadily. GoDaddy fluctuated, ending slightly lower. CrazyDomains saw mid-month highs, finishing lower. Top10.com surged late October. Wix’s share varied, ending higher. Azure and Cloud Google had mid-month peaks. Hostinger and SiteGround remained stable. Amazon.com.au’s share dropped significantly.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Software & Technology Cloud Computing - Last month
  1. 1
    Microsoft Azure https://azure.microsoft.com › account › free

    Get Your Free Account — Try Any Azure Services & Keep Going For Free, Regardless Of Subscription Type. Learn by Doing.

  2. 2
    Crazy Domains® Website Names https://www.crazydomains.com.au

    Domain for Australian Websites — Every Dream Starts with a Domain Name. Get Hosting, Websites, Email, SEO, Security & more. In the Digital World, Your Domain is Your Real Estate...

  3. 3
    Dropbox https://www.dropbox.com › -- › --

    All Your Files In One Place — One secure place to organise and share all your cloud content. Try Dropbox for free today!

  4. 4
    GoDaddy™ - Official Site https://www.godaddy.com

    Domains, Websites & More — Everything you need to succeed online. Save big on domains, websites, email & more. Let GoDaddy™...

  5. 5
    SiteGround® - Official Site https://au.siteground.com › hosting_offer

    Launch or Transfer in Minutes — Join the owners of 3,000,000+ websites and enjoy up to 85% faster loading + 99.99% uptime.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Microsoft Azure entices with free trials, emphasizing learning by doing. Crazy Domains and GoDaddy highlight the foundational importance of domains as digital real estate. Dropbox offers secure, centralized file management, while SiteGround promises speed and reliability for website hosting.

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