US Software & Technology Cloud Computing - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – US

Google AI Overview visibility for Software & Technology Cloud Computing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.743642777
57.256357223
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 9%
Navigational 23%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dropbox.com 15.39
aws.amazon.com 9.04
cloud.google.com 8.05
microsoft.com 6.18
godaddy.com 5.17
office.com 3.63
ionos.com 2.19
zoho.com 2.03
idrive.com 1.86
forbes.com 1.69
others 44.77
  • dropbox.com - 15.39%
  • aws.amazon.com - 9.04%
  • cloud.google.com - 8.05%
  • microsoft.com - 6.18%
  • godaddy.com - 5.17%
  • office.com - 3.63%
  • ionos.com - 2.19%
  • zoho.com - 2.03%
  • idrive.com - 1.86%
  • forbes.com - 1.69%
  • others - 44.77%

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Dropbox leads with 15.39% click share, followed by AWS at 9.04%. Others dominate with 44.77%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ionos.com godaddy.com forbes.com sage.com aws.amazon.com zoho.com netsuite.com dropbox.com cloud.google.com databricks.com
2026/06/01 2.35% 2.33% 1.92% 4.01% 5.1% 10.63% 8.59% 2.94% 3.86% 0%
2026/06/02 2.07% 2.71% 2.55% 4.76% 5.22% 11.8% 11.93% 2.27% 2.94% 0%
2026/06/03 1.88% 2.74% 2.52% 3.78% 5.97% 12.55% 11.11% 3.79% 2.84% 0%
2026/06/04 3.19% 2.63% 1.62% 3.55% 6.93% 11.37% 9.68% 2.25% 3.97% 0%
2026/06/05 2.78% 2.95% 2.69% 7.02% 7.46% 10.57% 0.36% 3.95% 2.95% 0%
2026/06/06 3.09% 3.29% 3.88% 2.32% 7.88% 8.74% 0.01% 3.33% 3.46% 0.01%
2026/06/07 2.42% 2.8% 3.77% 3.42% 7.73% 11.76% 0.01% 3.61% 3.26% 3.18%
2026/06/08 2.68% 2.77% 2.18% 6.92% 7.17% 9.83% 3.18% 3.73% 3.32% 1.94%
2026/06/09 2.53% 2.86% 2.91% 4.96% 5.53% 11.28% 5.4% 3.03% 3.7% 4.66%
2026/06/10 2.73% 3.46% 2.71% 7.99% 5.53% 6.4% 8.97% 2.93% 3.42% 3.59%
2026/06/11 3.29% 2.98% 2.26% 6.65% 4.8% 5.97% 8.93% 2.44% 3.6% 4.98%
2026/06/12 3.89% 2.95% 2.2% 5.8% 5.7% 5.95% 10.21% 2.82% 2.93% 6.4%
2026/06/13 2.8% 2.92% 2.18% 1.28% 7.58% 3.55% 8.44% 4.48% 2.97% 6.36%
2026/06/14 2.71% 2.47% 2.01% 3.7% 8.63% 4.45% 10.11% 3.75% 3.65% 5.49%
2026/06/15 2.16% 2.48% 1.67% 6.74% 5.62% 3.59% 10.06% 2.74% 2.41% 3.49%
2026/06/16 2.33% 3.63% 2.37% 6.35% 5.57% 4.03% 10.52% 2.67% 2.92% 2.18%
2026/06/17 2.82% 3.73% 2.19% 4.32% 5.42% 5.5% 10.4% 3.05% 3.4% 3.81%
2026/06/18 3.36% 4.45% 4.58% 8.71% 4.83% 6.66% 6.56% 3.14% 2.9% 4.01%
2026/06/19 3.05% 3.51% 3.51% 6.85% 5.64% 7.73% 5.05% 2.91% 2.78% 6.91%
2026/06/20 3.53% 4.29% 3.26% 5.54% 6.17% 6.27% 4.67% 4.37% 2.62% 7.33%
2026/06/21 3.86% 3.91% 3.71% 5.15% 4.27% 3.83% 8.98% 3.23% 2.86% 7.73%
2026/06/22 3.86% 4.83% 3.32% 11.42% 3.24% 6.23% 5.05% 2.34% 2.44% 4.61%
2026/06/23 4.13% 6.24% 4.13% 9.4% 1.97% 5.8% 6.38% 2.97% 2.93% 0.02%
2026/06/24 3.92% 6.24% 4.42% 8.41% 2.18% 5.42% 6.26% 2.89% 2.3% 0.03%
2026/06/25 4.89% 5% 4.31% 9.45% 1.94% 6.64% 7.09% 2.62% 2.11% 0.02%
2026/06/26 4.49% 4.2% 2.97% 12.35% 5.24% 4.85% 6.55% 2.11% 1.76% 0.03%
2026/06/27 5.05% 4.59% 2.26% 12% 2.8% 2.88% 5.81% 2.09% 2.01% 0.02%
2026/06/28 3.84% 5.31% 3.34% 7.38% 8.93% 2.44% 5.52% 3.03% 2.46% 0.02%
2026/06/29 3.42% 5.21% 4.15% 11.09% 4.4% 6.07% 8.41% 2.17% 1.29% 0.01%
2026/06/30 9.07% 7.01% 4.78% 4.39% 4.09% 3.86% 3.78% 2.82% 1.23% 0%
  • ionos.com
  • godaddy.com
  • forbes.com
  • sage.com
  • aws.amazon.com
  • zoho.com
  • netsuite.com
  • dropbox.com
  • cloud.google.com
  • databricks.com

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In June 2026, Ionos.com saw a dramatic rise, peaking at 9.07 on the 30th. GoDaddy.com and Forbes.com showed steady growth, while Sage.com fluctuated, ending at 4.39. AWS and Zoho.com experienced ups and downs, with Zoho.com peaking early. Netsuite.com and Dropbox.com had varied trends, while Cloud.google.com declined. Databricks.com had minimal activity.

Market Exposure

Competitor Count for US Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 1194
2026/06/02 1080
2026/06/03 1181
2026/06/04 1116
2026/06/05 1145
2026/06/06 1122
2026/06/07 1103
2026/06/08 1159
2026/06/09 1142
2026/06/10 1119
2026/06/11 1127
2026/06/12 1089
2026/06/13 1065
2026/06/14 1066
2026/06/15 1111
2026/06/16 1084
2026/06/17 1081
2026/06/18 1049
2026/06/19 1028
2026/06/20 1025
2026/06/21 1013
2026/06/22 1033
2026/06/23 1042
2026/06/24 1030
2026/06/25 984
2026/06/26 979
2026/06/27 963
2026/06/28 971
2026/06/29 998
2026/06/30 990

Copyright © Adthena. All rights reserved.

June began with 1,194 advertisers, fluctuating throughout the month. By June 30, the number settled at 990, marking a notable decline.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
godaddy.com 1.87%
squarespace.com 1.36%
dropbox.com 1.31%
office.com 1.27%
ionos.com 1.17%
ibm.com -0.75%
idrive.com -0.77%
cloud.google.com -1.33%
microsoft.com -2.3%
aws.amazon.com -3.36%

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AWS and Microsoft saw significant declines in click share, while GoDaddy and Squarespace experienced notable increases.

Campaign Efficiency

US Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ionos.com idrive.com aws.amazon.com dropbox.com godaddy.com zoho.com backblaze.com netsuite.com cloud.google.com microsoft.com
2026/06/01 2.29% 2.32% 5.33% 4.85% 1.51% 6.6% 3.79% 3.69% 4.09% 2.63%
2026/06/02 1.79% 2.56% 5.53% 4.66% 1.81% 7.02% 2.27% 5.12% 3.75% 6.6%
2026/06/03 1.67% 3.19% 5.79% 6.11% 1.74% 7.82% 0.07% 4.97% 3.24% 3.5%
2026/06/04 2.7% 4.82% 9.02% 4.19% 1.45% 6.48% 2.05% 3.89% 3.54% 2.37%
2026/06/05 2.64% 4.39% 8.11% 6.82% 1.63% 6.26% 2.72% 0.16% 3.02% 3.95%
2026/06/06 2.7% 5.06% 7.34% 5.6% 1.74% 4.69% 3.19% 0.01% 3.41% 3.28%
2026/06/07 2.05% 3.75% 9.98% 6.35% 1.55% 6.9% 3.27% 0% 3.48% 1.87%
2026/06/08 4.23% 4.75% 10.87% 7.71% 1.63% 5.83% 2.32% 1.37% 3.61% 3.14%
2026/06/09 2.21% 2.54% 5.12% 4.98% 1.57% 6.73% 2.18% 2.52% 3.77% 3.91%
2026/06/10 2.64% 4.5% 5.03% 6.58% 2.63% 3.72% 2.17% 3.48% 3.36% 2.99%
2026/06/11 2.73% 4.44% 5.03% 5.08% 1.52% 3.52% 2.41% 3.76% 3.97% 3.77%
2026/06/12 3.84% 2.65% 5.42% 5.38% 1.79% 3.5% 4.13% 4.05% 3.88% 3.19%
2026/06/13 2.43% 3.26% 8.44% 7.22% 1.62% 1.86% 2.19% 3.33% 3.36% 1.64%
2026/06/14 2.19% 1.99% 11.33% 8.75% 1.41% 2.88% 2.59% 4.08% 4.04% 1.81%
2026/06/15 2.11% 2.6% 4.99% 4.81% 1.54% 2.25% 1.91% 3.99% 3% 2.4%
2026/06/16 2.28% 4.45% 5.5% 5.59% 2.98% 2.72% 0.96% 4.35% 3.64% 1.61%
2026/06/17 3.02% 2.69% 4.89% 5.9% 2.9% 3.74% 2.56% 4.33% 4.21% 2.24%
2026/06/18 3.61% 1.59% 4.61% 5.95% 3.4% 4.47% 1.49% 2.81% 3.77% 2.76%
2026/06/19 3.2% 0.98% 5.03% 5.86% 2.27% 5.05% 2.72% 2.18% 3.52% 3.21%
2026/06/20 3.98% 1.12% 5.64% 7.35% 3.07% 3.93% 3.02% 1.93% 3.52% 2.05%
2026/06/21 4.32% 0.81% 3.55% 7.78% 2.43% 2.3% 2.53% 3.43% 3.43% 1.94%
2026/06/22 4.21% 0.95% 3.03% 5.65% 3.44% 4.09% 1.14% 2.14% 3.29% 1.08%
2026/06/23 4.02% 1.18% 1.88% 6.16% 3.92% 4.51% 2.29% 3.07% 3.9% 0.58%
2026/06/24 3.98% 2.55% 2.13% 6.47% 4.05% 3.71% 1.43% 2.6% 3.48% 2.45%
2026/06/25 4.98% 2.2% 2.05% 6.2% 3.58% 4.55% 2.58% 2.9% 3.01% 2.06%
2026/06/26 4.5% 1.83% 7.05% 5.54% 3.07% 3.13% 2.29% 2.78% 2.43% 3.13%
2026/06/27 4.73% 4.04% 2.29% 4.99% 3.85% 1.93% 4.11% 2.37% 2.65% 3.38%
2026/06/28 3.64% 4.03% 10.76% 6.5% 3.99% 1.76% 3.99% 2.09% 2.21% 2.05%
2026/06/29 3.79% 1.95% 5.62% 4.32% 3.58% 4.29% 2.44% 3.71% 1.66% 0.45%
2026/06/30 9.23% 5.91% 5.67% 4.73% 3.21% 3.15% 2.06% 1.63% 1.21% 0.01%
  • ionos.com
  • idrive.com
  • aws.amazon.com
  • dropbox.com
  • godaddy.com
  • zoho.com
  • backblaze.com
  • netsuite.com
  • cloud.google.com
  • microsoft.com

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In June 2026, AWS led with fluctuating impressions, peaking on June 8. Ionos surged dramatically on June 30. Dropbox and Zoho showed consistent mid-month strength. Microsoft and Backblaze had notable declines, while GoDaddy and Cloud Google remained steady.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Cloud Computing - Last month
  1. 1
    Free Storage in the Cloud - Secure Data Storage for Free https://aws.amazon.com › free › storage

    Explore Cloud Storage With AWS for a Reliable & Secure Place for Your Data. Sign Up Now.

  2. 2
    Unlimited Cloud Storage | See Your Use Case http://www.barracuda.com

    Unlimited Cloud Storage with Unlimited Retention. Secure Backup & Fast Recovery.

  3. 3
    Dropbox™ https://www.dropbox.com

    Dropbox™ Official Site — Dropbox brings everything together in one place. Back up files in the cloud, share photos and videos, and more.

  4. 4
    IDrive® Backup - Cloud Backup | PCMag Editor Choice 2017-24 https://www.idrive.com

    Cloud Backup and Storage solutions for home and business

  5. 5
    Business Accounting Software | All-In-One Solution https://www.netsuite.com › accounting › software

    Cloud-based accounting software to scale with your business. Get your product tour today! Types: Accounting Software, Financial Management, Inventory Management, Order Management.

Copyright © Adthena. All rights reserved.

In the competitive realm of cloud storage and software solutions, AWS, Barracuda, Dropbox, IDrive, and NetSuite shine with distinct offerings. AWS emphasizes secure, free storage, while Barracuda highlights unlimited retention. Dropbox focuses on seamless integration, IDrive boasts accolades, and NetSuite offers comprehensive business solutions.

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