Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 60.0019493235 |
| 39.9980506765 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 14 |
| 86 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dropbox.com | 16.19 |
| aws.amazon.com | 8.69 |
| backblaze.com | 5.72 |
| cloud.google.com | 5.18 |
| sync.com | 4.58 |
| godaddy.com | 4.57 |
| dell.com | 3.65 |
| idrive.com | 3.17 |
| zoho.com | 2.91 |
| box.com | 2.35 |
| others | 42.99 |
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Dropbox leads with 16.19% click share, followed by AWS at 8.69%. Others dominate with 42.99%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sage.com | zoho.com | godaddy.com | aws.amazon.com | backblaze.com | idrive.com | dell.com | dropbox.com | sync.com | box.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 3.48% | 12.05% | 4.35% | 3.66% | 3.08% | 4.26% | 1.5% | 1.7% | 10.49% | 5.88% |
| 2026/09/02 | 2.33% | 10.45% | 3.82% | 4.61% | 1.31% | 5.06% | 4.46% | 3.12% | 9.27% | 10.22% |
| 2026/09/03 | 2.69% | 11.32% | 3.98% | 4.36% | 2.15% | 3.22% | 1.65% | 3.77% | 9.31% | 8.54% |
| 2026/09/04 | 1.57% | 11.33% | 3.75% | 3.71% | 3.27% | 5.64% | 2.18% | 6.37% | 5.43% | 8.36% |
| 2026/09/05 | 2.02% | 11.35% | 3.73% | 4.95% | 2.34% | 5.82% | 1.66% | 7.4% | 4.17% | 11.27% |
| 2026/09/06 | 2.58% | 11.3% | 4.08% | 7.68% | 1.6% | 4.08% | 1.56% | 7.72% | 3.06% | 5.93% |
| 2026/09/07 | 2.5% | 9.34% | 4.23% | 6.15% | 0.56% | 3.81% | 4.47% | 8.1% | 2.86% | 6.15% |
| 2026/09/08 | 1.38% | 12.04% | 3.86% | 5.32% | 0.36% | 3.68% | 4.2% | 9.05% | 3.24% | 5.39% |
| 2026/09/09 | 1.14% | 10.37% | 3.83% | 6.62% | 1.65% | 2.98% | 7.16% | 4.56% | 3.77% | 7.93% |
| 2026/09/10 | 2.09% | 10.98% | 3.91% | 5.19% | 5.66% | 4.41% | 4.97% | 4.3% | 5.24% | 6.07% |
| 2026/09/11 | 7.5% | 9.94% | 4.59% | 5.39% | 6.09% | 4.03% | 12.43% | 3.66% | 1.68% | 4.72% |
| 2026/09/12 | 7.66% | 8.88% | 3.96% | 6.43% | 7.52% | 2.68% | 12.47% | 5.39% | 1.73% | 3.43% |
| 2026/09/13 | 8.38% | 12.25% | 4.3% | 5.8% | 10.88% | 4.88% | 8.16% | 2.98% | 2.33% | 1.4% |
| 2026/09/14 | 11.18% | 11% | 4.47% | 5.46% | 6.08% | 2.6% | 10.14% | 1.58% | 3.44% | 3.35% |
| 2026/09/15 | 7.81% | 10.24% | 3.74% | 4.11% | 10.46% | 2.83% | 9.4% | 2.2% | 10.02% | 1.36% |
| 2026/09/16 | 9.38% | 10.3% | 3.81% | 3.93% | 7.7% | 5.49% | 3.38% | 5.45% | 6.28% | 1.01% |
| 2026/09/17 | 11.26% | 11.1% | 3.56% | 1.77% | 10.2% | 4.04% | 7.03% | 2.48% | 7.48% | 1.01% |
| 2026/09/18 | 10.1% | 11.15% | 3.4% | 3.75% | 7.67% | 3.02% | 3.76% | 5.41% | 8.47% | 0.24% |
| 2026/09/19 | 12.7% | 11.3% | 4.26% | 3.68% | 7.28% | 2.35% | 1.95% | 3.95% | 5.81% | 0.03% |
| 2026/09/20 | 10.71% | 9.44% | 4.19% | 3.46% | 9.66% | 1.58% | 0.3% | 3.38% | 9.57% | 0.03% |
| 2026/09/21 | 8.54% | 8.37% | 4.09% | 2.63% | 6.34% | 1.9% | 0.11% | 2.97% | 6.66% | 1.6% |
| 2026/09/22 | 10.35% | 8.45% | 4.57% | 2.94% | 7.14% | 2.44% | 2.82% | 4.14% | 8.62% | 1.24% |
| 2026/09/23 | 9.31% | 7.59% | 3.69% | 2.73% | 9.68% | 3.05% | 4.78% | 2.74% | 6.49% | 0.81% |
| 2026/09/24 | 8.91% | 5.69% | 3.31% | 3.08% | 7.14% | 1.61% | 7.14% | 5.53% | 4.89% | 1.05% |
| 2026/09/25 | 11.69% | 7.93% | 4.07% | 3.19% | 7.93% | 1% | 4.35% | 4.69% | 5.39% | 0.02% |
| 2026/09/26 | 10.19% | 7.71% | 3.27% | 3.3% | 6.11% | 2.06% | 3.91% | 5.62% | 6.42% | 0.01% |
| 2026/09/27 | 9.37% | 8.63% | 3.4% | 4.51% | 6.73% | 2.66% | 2.63% | 4.73% | 5.31% | 0.67% |
| 2026/09/28 | 9.91% | 10.1% | 3.96% | 4.2% | 7.11% | 2.24% | 4.16% | 3.67% | 3.82% | 0.28% |
| 2026/09/29 | 8.85% | 6.92% | 3.89% | 3.17% | 7.88% | 3.9% | 8.48% | 3.3% | 3.46% | 0.01% |
| 2026/09/30 | 19.29% | 11.5% | 6.55% | 4.64% | 4.19% | 3.39% | 3.36% | 1.64% | 0.77% | 0.72% |
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In September 2026, Sage.com saw a dramatic rise, peaking at 19.29%. Zoho.com maintained steady performance, ending at 11.5%. GoDaddy.com and AWS showed moderate fluctuations, closing at 6.55% and 4.64%, respectively. Backblaze.com and Sync.com experienced volatility, finishing at 4.19% and 0.77%. Box.com had a significant drop, ending at 0.72%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 782 |
| 2026/09/02 | 852 |
| 2026/09/03 | 889 |
| 2026/09/04 | 929 |
| 2026/09/05 | 930 |
| 2026/09/06 | 941 |
| 2026/09/07 | 961 |
| 2026/09/08 | 957 |
| 2026/09/09 | 957 |
| 2026/09/10 | 928 |
| 2026/09/11 | 901 |
| 2026/09/12 | 897 |
| 2026/09/13 | 873 |
| 2026/09/14 | 794 |
| 2026/09/15 | 808 |
| 2026/09/16 | 814 |
| 2026/09/17 | 778 |
| 2026/09/18 | 765 |
| 2026/09/19 | 792 |
| 2026/09/20 | 817 |
| 2026/09/21 | 875 |
| 2026/09/22 | 870 |
| 2026/09/23 | 843 |
| 2026/09/24 | 842 |
| 2026/09/25 | 866 |
| 2026/09/26 | 829 |
| 2026/09/27 | 839 |
| 2026/09/28 | 849 |
| 2026/09/29 | 817 |
| 2026/09/30 | 791 |
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September saw a dynamic shift in advertisers, starting at 782 and peaking at 961 by the 7th. A mid-month dip to 765 on the 18th was followed by a recovery, closing at 791.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, backblaze.com surged by 3.19%, while box.com dropped by 3.42%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | aws.amazon.com | backblaze.com | idrive.com | dell.com | zoho.com | dropbox.com | sync.com | akamai.com | box.com | sharefile.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 4.56% | 3.82% | 5.38% | 3.08% | 5.95% | 3.33% | 8.88% | 2.82% | 6.47% | 0.25% |
| 2026/09/02 | 5.25% | 1.86% | 7.17% | 5.84% | 5.26% | 4.89% | 8.03% | 1.71% | 10.61% | 0.62% |
| 2026/09/03 | 5.11% | 2.87% | 4.21% | 2.42% | 4.35% | 5.24% | 8.25% | 4.51% | 9.4% | 1.82% |
| 2026/09/04 | 4.27% | 4.02% | 7.5% | 3.25% | 4.88% | 7.26% | 4.02% | 3.35% | 9% | 2.39% |
| 2026/09/05 | 5.39% | 2.93% | 7.11% | 2.59% | 5.29% | 8.67% | 3.92% | 3.62% | 11.05% | 1.15% |
| 2026/09/06 | 8.35% | 2.19% | 5.24% | 2.2% | 5.85% | 8.68% | 2.58% | 3.87% | 6.09% | 1.98% |
| 2026/09/07 | 6.67% | 0.81% | 4.55% | 5.15% | 4.09% | 9.75% | 2.7% | 3.04% | 6.07% | 4.02% |
| 2026/09/08 | 5.79% | 0.56% | 5.06% | 5.17% | 6.33% | 11.4% | 3.17% | 3.29% | 5.14% | 4.03% |
| 2026/09/09 | 7.17% | 2.28% | 3.99% | 7.55% | 6.26% | 5.71% | 3.66% | 3.15% | 8.46% | 4.55% |
| 2026/09/10 | 5.76% | 6.26% | 5.9% | 6.29% | 6.16% | 6.24% | 5.11% | 1.7% | 6.07% | 2.46% |
| 2026/09/11 | 6.08% | 7.28% | 5.48% | 13.5% | 4.19% | 5.83% | 2.31% | 4.14% | 4.63% | 1.01% |
| 2026/09/12 | 6.98% | 10.1% | 3.92% | 13.67% | 4.15% | 6.31% | 2.01% | 4.41% | 3.01% | 4.23% |
| 2026/09/13 | 6.52% | 12.65% | 6.83% | 9.29% | 5.8% | 5.69% | 2.65% | 5.11% | 1.55% | 0.65% |
| 2026/09/14 | 6.86% | 8.99% | 3.94% | 10.91% | 4.06% | 3.94% | 4.11% | 4.09% | 2.99% | 4.79% |
| 2026/09/15 | 5.01% | 12.4% | 4.3% | 10.2% | 4.84% | 4.07% | 8.97% | 3.09% | 1.18% | 1.06% |
| 2026/09/16 | 4.65% | 9.86% | 7% | 4.35% | 4.02% | 6.44% | 6.25% | 2.33% | 1.08% | 1.59% |
| 2026/09/17 | 2.56% | 12.71% | 5.16% | 8.12% | 5.19% | 4.12% | 8.1% | 3.02% | 0.88% | 0.13% |
| 2026/09/18 | 4.48% | 10.47% | 4.28% | 4.4% | 5.6% | 7.29% | 7.83% | 3.29% | 0.28% | 1.06% |
| 2026/09/19 | 4.86% | 10.26% | 3.58% | 1.94% | 5.22% | 5.64% | 6.5% | 4.72% | 0.04% | 4.23% |
| 2026/09/20 | 4.19% | 11.66% | 2.27% | 0.47% | 4.2% | 5.7% | 9.65% | 2.91% | 0.03% | 5.22% |
| 2026/09/21 | 3.67% | 9.49% | 3.05% | 0.12% | 4.07% | 4.91% | 7.34% | 2.65% | 1.46% | 3.53% |
| 2026/09/22 | 3.78% | 9.76% | 3.62% | 3.7% | 3.44% | 6.58% | 10.22% | 2.07% | 1.29% | 1.95% |
| 2026/09/23 | 3.75% | 11.63% | 4.55% | 4.83% | 3.68% | 5.18% | 7.45% | 1.74% | 0.65% | 2.55% |
| 2026/09/24 | 3.77% | 9.9% | 2.3% | 7.85% | 2.46% | 7.55% | 5.68% | 2.26% | 0.92% | 3.29% |
| 2026/09/25 | 4.24% | 10.77% | 1.72% | 4.86% | 3.18% | 7.15% | 6.37% | 1.81% | 0.02% | 1.16% |
| 2026/09/26 | 4.23% | 7.81% | 3.14% | 4.51% | 4.8% | 7.44% | 7.4% | 2.33% | 0.01% | 4.99% |
| 2026/09/27 | 5.17% | 9.5% | 3.42% | 3.14% | 5.73% | 6.57% | 6.23% | 2.71% | 0.53% | 5.07% |
| 2026/09/28 | 4.85% | 9.85% | 3.07% | 4.57% | 5.46% | 5.97% | 4.15% | 2.09% | 0.31% | 2.82% |
| 2026/09/29 | 4.14% | 10.45% | 5.41% | 9.25% | 3.44% | 5.09% | 3.63% | 3.01% | 0.02% | 2.46% |
| 2026/09/30 | 6.73% | 6.29% | 5.95% | 3.58% | 3.04% | 2.88% | 1.12% | 1.11% | 0.93% | 0.27% |
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In September 2026, Backblaze surged, peaking mid-month, while AWS fluctuated. Dropbox started strong, then dipped. Sync.com saw early highs, ending low. Box’s presence waned, and Sharefile had sporadic spikes. The month concluded with varied performances.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive cloud storage landscape, AWS entices with free, secure storage, while CloudM offers enhanced Google Drive management. Dell emphasizes data maximization with APEX, IDrive provides versatile backup solutions, and Sync.com highlights unlimited, privacy-focused storage. Each ad uniquely addresses diverse storage needs.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Software & Technology Cloud Computing September 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Software & Technology Cloud Computing September 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Software & Technology Cloud Computing September 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The US Software & Technology Cloud Computing September 2026 Report aggregates data from across both device types and Google Shopping.
The US Software & Technology Cloud Computing September 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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