Share of Clicks for top 10 US Software & Technology Cloud Computing brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| aws.amazon.com | 16.74 |
| dropbox.com | 15.24 |
| cloud.google.com | 6.41 |
| ibm.com | 6.05 |
| backblaze.com | 4.18 |
| godaddy.com | 3.71 |
| microsoft.com | 3.68 |
| netsuite.com | 2.55 |
| azure.microsoft.com | 2.13 |
| zoho.com | 2 |
| others | 37.31 |
- aws.amazon.com - 16.74%
- dropbox.com - 15.24%
- cloud.google.com - 6.41%
- ibm.com - 6.05%
- backblaze.com - 4.18%
- godaddy.com - 3.71%
- microsoft.com - 3.68%
- netsuite.com - 2.55%
- azure.microsoft.com - 2.13%
- zoho.com - 2%
- others - 37.31%
Copyright © Adthena. All rights reserved.
In the PPC landscape, AWS leads with 16.74% click share, closely followed by Dropbox at 15.24%. Others collectively dominate with 37.31%, highlighting diverse competition.
Share of Spend for the top 10 US Software & Technology Cloud Computing brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | netsuite.com | zoho.com | backblaze.com | aws.amazon.com | barracuda.com | azure.microsoft.com | dropbox.com | xero.com | ibm.com | sage.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 12.3% | 4.57% | 2.37% | 15.77% | 0.03% | 0.17% | 3.53% | 2.09% | 5.18% | 4.35% |
| 2026/04/02 | 14.32% | 4.22% | 3.01% | 14.04% | 0.49% | 0.06% | 3.07% | 3.5% | 6.63% | 2.35% |
| 2026/04/03 | 13.4% | 3.79% | 3.47% | 12.44% | 0.04% | 0.1% | 4.85% | 5.01% | 5.76% | 3.22% |
| 2026/04/04 | 13.62% | 2.88% | 1.88% | 15.12% | 0.41% | 0.82% | 3.44% | 4.26% | 5.73% | 2.11% |
| 2026/04/05 | 11.62% | 4.29% | 3.26% | 14.02% | 0.18% | 0.51% | 3.36% | 4.3% | 3.35% | 3.94% |
| 2026/04/06 | 12% | 7.94% | 2.71% | 8.86% | 0.74% | 0.95% | 3.46% | 3.69% | 5.41% | 2.41% |
| 2026/04/07 | 12.71% | 8.65% | 2.04% | 9.13% | 2.13% | 4.98% | 3.94% | 3.01% | 4.3% | 3.26% |
| 2026/04/08 | 12.94% | 9.15% | 2.46% | 12.36% | 2.16% | 3.94% | 2.37% | 5.11% | 4.8% | 3.24% |
| 2026/04/09 | 13.27% | 7.04% | 4.6% | 12.23% | 1.08% | 3.05% | 3.41% | 2.28% | 4.05% | 3.81% |
| 2026/04/10 | 11.12% | 9.88% | 6.82% | 13.17% | 0.72% | 2.59% | 4.41% | 1.48% | 2.36% | 3.41% |
| 2026/04/11 | 13.51% | 6.56% | 4.65% | 16.84% | 0.89% | 5.38% | 2.68% | 4.36% | 2.91% | 1.18% |
| 2026/04/12 | 10.59% | 5.31% | 4.19% | 14.42% | 3.48% | 3.69% | 4.82% | 2.74% | 11.92% | 0.54% |
| 2026/04/13 | 12.07% | 6.76% | 4.28% | 8.62% | 0.83% | 3.38% | 4.06% | 3.65% | 2.85% | 2.52% |
| 2026/04/14 | 11.34% | 6.68% | 6.95% | 8.58% | 1.32% | 3.49% | 2.51% | 2.91% | 4.45% | 3.01% |
| 2026/04/15 | 11.08% | 5.85% | 6.52% | 8.01% | 1.58% | 3.45% | 5.94% | 0.34% | 14.86% | 4.21% |
| 2026/04/16 | 13.92% | 7.21% | 7.07% | 9.43% | 1.8% | 2.53% | 6.7% | 0% | 8.39% | 4.9% |
| 2026/04/17 | 12.72% | 8.64% | 5.8% | 9.75% | 5.63% | 3.33% | 5.34% | 1.15% | 9.02% | 3.58% |
| 2026/04/18 | 10.46% | 4.24% | 7.59% | 11.89% | 4.16% | 2.83% | 5.69% | 4.42% | 11.64% | 2.77% |
| 2026/04/19 | 9% | 7.65% | 7.15% | 10.4% | 3.01% | 2.26% | 7.36% | 3.86% | 12.48% | 1.32% |
| 2026/04/20 | 10.29% | 10.35% | 6.03% | 10.6% | 2.06% | 1.05% | 5% | 2.1% | 12.27% | 0.82% |
| 2026/04/21 | 9.88% | 10.25% | 9.19% | 8.01% | 1.78% | 1.08% | 4.25% | 1.4% | 12.42% | 0.57% |
| 2026/04/22 | 10.12% | 9.21% | 7.57% | 9.88% | 2.6% | 0.8% | 6.27% | 2.51% | 13.63% | 1.56% |
| 2026/04/23 | 10.19% | 9.91% | 5.89% | 7.56% | 3.19% | 2.57% | 6.18% | 3.62% | 11.68% | 1.02% |
| 2026/04/24 | 10.67% | 7.79% | 7.51% | 5.98% | 2.03% | 2.19% | 4.55% | 0.32% | 11.21% | 1.01% |
| 2026/04/25 | 8.92% | 3.84% | 5.96% | 8.5% | 3.63% | 3.15% | 4.43% | 3.25% | 13.44% | 0.43% |
| 2026/04/26 | 8.17% | 5.08% | 7.83% | 10.21% | 5.69% | 3.4% | 4.45% | 3.59% | 12.67% | 0.01% |
| 2026/04/27 | 8.66% | 5.85% | 8.11% | 10.79% | 1.55% | 2.97% | 5.12% | 2.83% | 12.33% | 0.42% |
| 2026/04/28 | 10.27% | 7.47% | 4.49% | 10.36% | 3.07% | 2.78% | 4.69% | 3.04% | 11.4% | 0.82% |
| 2026/04/29 | 9.05% | 8.37% | 7.45% | 12.71% | 3.55% | 1.18% | 7.34% | 3.08% | 4.74% | 0.83% |
| 2026/04/30 | 10.73% | 10.33% | 8.88% | 5.56% | 5.01% | 3.14% | 3.05% | 2.48% | 1.15% | 0.69% |
- netsuite.com
- zoho.com
- backblaze.com
- aws.amazon.com
- barracuda.com
- azure.microsoft.com
- dropbox.com
- xero.com
- ibm.com
- sage.com
Copyright © Adthena. All rights reserved.
In April 2026, Netsuite’s PPC spend fluctuated, peaking early, then declining. Zoho saw a mid-month surge, while AWS experienced a volatile pattern. IBM’s spend spiked mid-month, then dropped sharply. The month concluded with varied trends across advertisers.
Competitor Count for US Software & Technology Cloud Computing
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 974 |
| 2026/04/02 | 992 |
| 2026/04/03 | 1014 |
| 2026/04/04 | 997 |
| 2026/04/05 | 1004 |
| 2026/04/06 | 1068 |
| 2026/04/07 | 1056 |
| 2026/04/08 | 1021 |
| 2026/04/09 | 1007 |
| 2026/04/10 | 994 |
| 2026/04/11 | 939 |
| 2026/04/12 | 939 |
| 2026/04/13 | 991 |
| 2026/04/14 | 983 |
| 2026/04/15 | 965 |
| 2026/04/16 | 906 |
| 2026/04/17 | 886 |
| 2026/04/18 | 893 |
| 2026/04/19 | 917 |
| 2026/04/20 | 941 |
| 2026/04/21 | 921 |
| 2026/04/22 | 915 |
| 2026/04/23 | 922 |
| 2026/04/24 | 915 |
| 2026/04/25 | 912 |
| 2026/04/26 | 906 |
| 2026/04/27 | 921 |
| 2026/04/28 | 925 |
| 2026/04/29 | 911 |
| 2026/04/30 | 900 |
Copyright © Adthena. All rights reserved.
April began with 974 advertisers, peaking at 1,068 on the 6th. A decline followed, stabilizing around 900 by month’s end.