US Software & Technology Cloud Computing - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – US

Google AI Overview visibility for Software & Technology Cloud Computing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.5481120303
55.4518879697
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 9%
Navigational 26%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dropbox.com 15.06
aws.amazon.com 7.85
godaddy.com 7.36
cloud.google.com 5.52
squarespace.com 3.45
microsoft.com 3.1
hostinger.com 2.79
office.com 2.72
box.com 2.7
wix.com 2.41
others 47.04
  • dropbox.com - 15.06%
  • aws.amazon.com - 7.85%
  • godaddy.com - 7.36%
  • cloud.google.com - 5.52%
  • squarespace.com - 3.45%
  • microsoft.com - 3.1%
  • hostinger.com - 2.79%
  • office.com - 2.72%
  • box.com - 2.7%
  • wix.com - 2.41%
  • others - 47.04%

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Dropbox leads with 15.06% click share, followed by AWS at 7.85% and GoDaddy at 7.36%. Others dominate with 47.04%.

Market Exposure

Share of Spend for the top 10 US Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date backblaze.com box.com aws.amazon.com squarespace.com sage.com godaddy.com netsuite.com forbes.com dropbox.com hostinger.com
2026/07/01 2.26% 0.73% 3.32% 5.01% 8.21% 6.58% 3.92% 4.2% 3.75% 3.97%
2026/07/02 0.53% 0.29% 3.87% 6.45% 5.62% 7.76% 3.21% 4.26% 4.2% 5.91%
2026/07/03 0.8% 0.8% 5.05% 6.3% 5.01% 6.99% 3.46% 3.69% 4.56% 5.41%
2026/07/04 0.7% 0.29% 6.38% 5.93% 5.83% 6.9% 2.72% 3.79% 5.35% 4.09%
2026/07/05 0.35% 0.37% 6.07% 5.94% 3.51% 7.91% 1.24% 4.39% 7.31% 5.15%
2026/07/06 1.21% 1.49% 3.62% 6.97% 1.64% 7.4% 2.34% 3.59% 3.59% 5.03%
2026/07/07 2.61% 0.09% 3.33% 6.12% 1.64% 8.68% 4.6% 3.44% 2.5% 5.25%
2026/07/08 1.56% 3.25% 2.97% 6.9% 1.29% 8.48% 3.93% 4.65% 4.62% 6.05%
2026/07/09 1.27% 5.44% 3.24% 6.71% 2.46% 8.41% 2.64% 4.14% 3.41% 6.46%
2026/07/10 1.55% 6.28% 4.54% 4.94% 2.02% 7.23% 3.95% 3.83% 5.11% 4.83%
2026/07/11 0.64% 3.65% 7.79% 5.08% 3.7% 8.91% 3.51% 4.04% 4.55% 4.14%
2026/07/12 0.84% 2.8% 7.09% 5.84% 2.12% 8.61% 2.75% 4.98% 3.09% 4.3%
2026/07/13 1.04% 2.98% 4.99% 6.54% 4.07% 7.23% 4.01% 3.31% 4.02% 3.2%
2026/07/14 0.89% 7.42% 4.9% 5.63% 4.91% 6.62% 4.64% 4.2% 3.54% 4.04%
2026/07/15 0.79% 3.86% 5.01% 5.67% 6.24% 6.93% 6.11% 2.76% 1.79% 3.94%
2026/07/16 3.06% 4.54% 4.63% 8.28% 3.27% 7.6% 4.16% 3.84% 1.58% 2.68%
2026/07/17 3.61% 3.53% 2.56% 7.83% 6.72% 6.14% 5.24% 5.03% 1.78% 2.49%
2026/07/18 10.33% 2.27% 3.67% 3.82% 6.45% 5.12% 6.74% 4.22% 1.91% 2.03%
2026/07/19 7.76% 3.83% 5.57% 5.73% 5.64% 6.34% 2.99% 2.41% 2.54% 2.67%
2026/07/20 7.2% 1.4% 7.22% 7.03% 6% 5.29% 2.89% 2.94% 3.61% 2.24%
2026/07/21 0.89% 7.38% 4.88% 5.6% 4.89% 6.59% 4.61% 4.18% 3.52% 4.02%
2026/07/22 1.87% 3.36% 4.1% 6.15% 2.98% 8.18% 4.38% 4.6% 2.56% 4.67%
2026/07/23 2.09% 4.45% 4.46% 5.67% 6.38% 6.68% 2.61% 2.92% 2.45% 4.74%
2026/07/24 2.92% 3.78% 4.64% 6.14% 5.03% 6.49% 3.38% 3.47% 5.93% 3.99%
2026/07/25 3.35% 4.28% 3.8% 5.57% 3.02% 6.86% 3.03% 3.91% 4.52% 4.8%
2026/07/26 5.15% 4.66% 4.72% 5.89% 3.64% 6.78% 2.55% 2.91% 2.47% 4.54%
2026/07/27 4.37% 4.1% 2.47% 5.35% 5.67% 5.26% 1.65% 3% 2.64% 7%
2026/07/28 5.71% 4.18% 4.77% 6.88% 3.82% 7.21% 3.1% 3.23% 3.26% 5.75%
2026/07/29 6.19% 3.62% 5.53% 7.41% 4.87% 5.87% 3.69% 4.8% 1.65% 3.87%
2026/07/30 6.11% 3.25% 2.53% 7.61% 4.01% 7.39% 3.39% 5.26% 3.82% 5.54%
2026/07/31 17.61% 5.98% 4.07% 3.6% 3.38% 3.24% 2.93% 2.92% 2.28% 1.8%
  • backblaze.com
  • box.com
  • aws.amazon.com
  • squarespace.com
  • sage.com
  • godaddy.com
  • netsuite.com
  • forbes.com
  • dropbox.com
  • hostinger.com

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In July 2026, Backblaze’s PPC spend surged, peaking at 17.61 on the 31st. Box and AWS showed steady fluctuations, while Squarespace maintained consistent high values. Sage and GoDaddy experienced notable mid-month peaks. Hostinger’s spend varied, ending lower.

Market Exposure

Competitor Count for US Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 951
2026/07/02 975
2026/07/03 962
2026/07/04 956
2026/07/05 950
2026/07/06 975
2026/07/07 958
2026/07/08 931
2026/07/09 935
2026/07/10 947
2026/07/11 932
2026/07/12 939
2026/07/13 968
2026/07/14 971
2026/07/15 931
2026/07/16 975
2026/07/17 935
2026/07/18 901
2026/07/19 906
2026/07/20 906
2026/07/21 971
2026/07/22 1038
2026/07/23 1042
2026/07/24 1070
2026/07/25 1069
2026/07/26 1063
2026/07/27 996
2026/07/28 1009
2026/07/29 1028
2026/07/30 999
2026/07/31 1002

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July began with 951 advertisers, fluctuating slightly until mid-month. A significant rise occurred from July 22, peaking at 1,070 on July 24. The month concluded with 1,002 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
backblaze.com 2.88%
box.com 1.07%
microsoft.com 1.05%
virtru.com 0.77%
netlify.com 0.53%
sync.com -0.59%
office.com -0.82%
wix.com -1.11%
godaddy.com -1.23%
dropbox.com -2.44%

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Backblaze.com surged with a 2.88% click share increase, while Dropbox.com faced a 2.44% decline. Box.com and Microsoft.com also saw positive gains, contrasting with GoDaddy.com and Wix.com’s decreases.

Campaign Efficiency

US Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date backblaze.com box.com aws.amazon.com dropbox.com idrive.com sync.com akamai.com squarespace.com godaddy.com hostinger.com
2026/07/01 2.62% 0.74% 4.28% 6.68% 2.5% 2.38% 3.17% 2.67% 3.66% 3.51%
2026/07/02 0.79% 0.32% 4.98% 6.68% 4.19% 2.62% 3.43% 3.6% 4.75% 4.75%
2026/07/03 0.9% 0.88% 7.15% 7.13% 4.37% 2.68% 4.77% 3.28% 3.89% 4.48%
2026/07/04 0.74% 0.33% 9.91% 7.82% 4.19% 2.65% 5.34% 2.97% 3.67% 3.53%
2026/07/05 0.57% 0.25% 8.59% 13.08% 2.82% 3.85% 5.38% 3.03% 3.81% 4.28%
2026/07/06 1.2% 1.51% 4.53% 5.62% 3.93% 4.12% 2.9% 3.49% 4.56% 4.28%
2026/07/07 2.49% 0.11% 4.08% 4.87% 3.3% 2.89% 5.33% 3.49% 5.06% 4.42%
2026/07/08 1.66% 3.46% 5.44% 6.92% 2.09% 5.64% 4.39% 3.67% 5.01% 5.11%
2026/07/09 1.54% 6.41% 3.99% 8.76% 0.92% 2.66% 4.62% 3.53% 4.85% 5.27%
2026/07/10 1.69% 7.82% 5.42% 8.26% 3.45% 2.76% 3.74% 2.62% 4.05% 4.04%
2026/07/11 0.65% 3.56% 11.41% 8.26% 4.19% 4.29% 4.64% 2.49% 5.2% 3.48%
2026/07/12 0.96% 2.89% 9.65% 6.36% 3.76% 2.36% 4.52% 3.22% 5.46% 3.24%
2026/07/13 1.21% 2.99% 7.27% 6.63% 3.92% 2.24% 2.17% 3.46% 4.51% 2.81%
2026/07/14 1.1% 8.5% 5.97% 6.76% 4.58% 3.6% 2.24% 2.76% 3.63% 3.31%
2026/07/15 1.07% 4.81% 5.8% 4.66% 6.02% 2.26% 2.16% 3.5% 3.83% 3.25%
2026/07/16 4.22% 5.07% 5.71% 3.49% 3.83% 1.12% 0.92% 4.59% 3.98% 2.42%
2026/07/17 4.46% 3.95% 3.62% 4.09% 1.94% 2.43% 1.76% 4.36% 3.75% 2.32%
2026/07/18 10.67% 2.66% 4.44% 4.2% 3.75% 0.7% 2.37% 1.8% 2.88% 1.77%
2026/07/19 8.21% 3.37% 6.39% 4.94% 2.45% 2.62% 2.68% 3.19% 3.53% 2.3%
2026/07/20 8.19% 1.32% 8.04% 8.37% 0.68% 0.41% 0.57% 3.76% 3.21% 1.95%
2026/07/21 1.1% 8.5% 5.97% 6.76% 4.58% 3.6% 2.24% 2.76% 3.63% 3.31%
2026/07/22 2.28% 3.63% 6.28% 4.83% 3.43% 2.26% 3.38% 3.09% 4.65% 3.84%
2026/07/23 2.35% 5.76% 5.41% 4.59% 3.59% 2.9% 3.6% 3.1% 3.84% 3.66%
2026/07/24 3.57% 5.4% 5.56% 8.8% 3.03% 3.45% 4.4% 3.29% 3.83% 3.2%
2026/07/25 3.83% 4.4% 4.27% 7.27% 2.41% 2.69% 3.27% 2.83% 3.83% 4.09%
2026/07/26 5.41% 5.07% 6.28% 5.53% 1.79% 2.16% 4.7% 2.82% 3.54% 3.56%
2026/07/27 5.37% 4.59% 3.26% 4.73% 3.02% 1.15% 2.59% 2.72% 3.09% 5.14%
2026/07/28 6.26% 4.62% 6.91% 6.1% 1.57% 2.34% 5.09% 3.46% 4.49% 4.24%
2026/07/29 6.63% 4.18% 7.64% 3.83% 3.33% 2.34% 4.75% 3.88% 3.66% 3.32%
2026/07/30 6.11% 3.18% 3.17% 6.66% 2.15% 2.17% 4.49% 3.85% 4.75% 4.87%
2026/07/31 16.74% 5.7% 5.11% 4.91% 4.57% 3.54% 2.37% 1.92% 1.91% 1.4%
  • backblaze.com
  • box.com
  • aws.amazon.com
  • dropbox.com
  • idrive.com
  • sync.com
  • akamai.com
  • squarespace.com
  • godaddy.com
  • hostinger.com

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Backblaze surged mid-month, peaking at 16.74% on July 31. Box fluctuated, ending at 5.7%. AWS saw highs early, closing at 5.11%. Dropbox remained steady, finishing at 4.91%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Cloud Computing - Last month
  1. 1
    File Sharing And Cloud Storage - Sign Up For $100 Free Credit https://www.akamai.com

    Risk Free Guarantee, Instant Activation, 7 Day Money Back Guarantee. Try Akamai Today

  2. 2
    Free Storage in the Cloud | Secure Data Storage for Free https://aws.amazon.com › free › storage

    Explore Cloud Storage With AWS for a Reliable & Secure Place for Your Data. Sign Up Now.

  3. 3
    Secure file sharing and online cloud storage services | Box https://www.box.com

    safely store, share, and collaborate on files with box — a trusted, secure online file storage service in the cloud for individuals or businesses of every size.

  4. 4
    Secure Backup as a Service - Encrypted, Resilient, Flexible https://www.flexential.com › baas › enterprise

    Offsite backup storage, backup encryption, and fast data restoration. Learn more today.

  5. 5
    Free cloud storage, sync and sharing https://www.sync.com

    Get 5 GB of storage space free. Refer friends to get even more free space.

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In the competitive realm of cloud storage, Akamai entices with a $100 credit, emphasizing risk-free trials. AWS highlights security and reliability, while Box focuses on secure collaboration. Flexential offers encrypted backup solutions, and Sync tempts with free storage incentives.

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