US Software & Technology Cloud Computing - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cloud Computing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Cloud Computing – US

Google AI Overview visibility for Software & Technology Cloud Computing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 60.0019493235
39.9980506765
60%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 9%
Navigational 38%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Software & Technology Cloud Computing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dropbox.com 16.19
aws.amazon.com 8.69
backblaze.com 5.72
cloud.google.com 5.18
sync.com 4.58
godaddy.com 4.57
dell.com 3.65
idrive.com 3.17
zoho.com 2.91
box.com 2.35
others 42.99
  • dropbox.com - 16.19%
  • aws.amazon.com - 8.69%
  • backblaze.com - 5.72%
  • cloud.google.com - 5.18%
  • sync.com - 4.58%
  • godaddy.com - 4.57%
  • dell.com - 3.65%
  • idrive.com - 3.17%
  • zoho.com - 2.91%
  • box.com - 2.35%
  • others - 42.99%

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Dropbox leads with 16.19% click share, followed by AWS at 8.69%. Others dominate with 42.99%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Cloud Computing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date sage.com zoho.com godaddy.com aws.amazon.com backblaze.com idrive.com dell.com dropbox.com sync.com box.com
2026/09/01 3.48% 12.05% 4.35% 3.66% 3.08% 4.26% 1.5% 1.7% 10.49% 5.88%
2026/09/02 2.33% 10.45% 3.82% 4.61% 1.31% 5.06% 4.46% 3.12% 9.27% 10.22%
2026/09/03 2.69% 11.32% 3.98% 4.36% 2.15% 3.22% 1.65% 3.77% 9.31% 8.54%
2026/09/04 1.57% 11.33% 3.75% 3.71% 3.27% 5.64% 2.18% 6.37% 5.43% 8.36%
2026/09/05 2.02% 11.35% 3.73% 4.95% 2.34% 5.82% 1.66% 7.4% 4.17% 11.27%
2026/09/06 2.58% 11.3% 4.08% 7.68% 1.6% 4.08% 1.56% 7.72% 3.06% 5.93%
2026/09/07 2.5% 9.34% 4.23% 6.15% 0.56% 3.81% 4.47% 8.1% 2.86% 6.15%
2026/09/08 1.38% 12.04% 3.86% 5.32% 0.36% 3.68% 4.2% 9.05% 3.24% 5.39%
2026/09/09 1.14% 10.37% 3.83% 6.62% 1.65% 2.98% 7.16% 4.56% 3.77% 7.93%
2026/09/10 2.09% 10.98% 3.91% 5.19% 5.66% 4.41% 4.97% 4.3% 5.24% 6.07%
2026/09/11 7.5% 9.94% 4.59% 5.39% 6.09% 4.03% 12.43% 3.66% 1.68% 4.72%
2026/09/12 7.66% 8.88% 3.96% 6.43% 7.52% 2.68% 12.47% 5.39% 1.73% 3.43%
2026/09/13 8.38% 12.25% 4.3% 5.8% 10.88% 4.88% 8.16% 2.98% 2.33% 1.4%
2026/09/14 11.18% 11% 4.47% 5.46% 6.08% 2.6% 10.14% 1.58% 3.44% 3.35%
2026/09/15 7.81% 10.24% 3.74% 4.11% 10.46% 2.83% 9.4% 2.2% 10.02% 1.36%
2026/09/16 9.38% 10.3% 3.81% 3.93% 7.7% 5.49% 3.38% 5.45% 6.28% 1.01%
2026/09/17 11.26% 11.1% 3.56% 1.77% 10.2% 4.04% 7.03% 2.48% 7.48% 1.01%
2026/09/18 10.1% 11.15% 3.4% 3.75% 7.67% 3.02% 3.76% 5.41% 8.47% 0.24%
2026/09/19 12.7% 11.3% 4.26% 3.68% 7.28% 2.35% 1.95% 3.95% 5.81% 0.03%
2026/09/20 10.71% 9.44% 4.19% 3.46% 9.66% 1.58% 0.3% 3.38% 9.57% 0.03%
2026/09/21 8.54% 8.37% 4.09% 2.63% 6.34% 1.9% 0.11% 2.97% 6.66% 1.6%
2026/09/22 10.35% 8.45% 4.57% 2.94% 7.14% 2.44% 2.82% 4.14% 8.62% 1.24%
2026/09/23 9.31% 7.59% 3.69% 2.73% 9.68% 3.05% 4.78% 2.74% 6.49% 0.81%
2026/09/24 8.91% 5.69% 3.31% 3.08% 7.14% 1.61% 7.14% 5.53% 4.89% 1.05%
2026/09/25 11.69% 7.93% 4.07% 3.19% 7.93% 1% 4.35% 4.69% 5.39% 0.02%
2026/09/26 10.19% 7.71% 3.27% 3.3% 6.11% 2.06% 3.91% 5.62% 6.42% 0.01%
2026/09/27 9.37% 8.63% 3.4% 4.51% 6.73% 2.66% 2.63% 4.73% 5.31% 0.67%
2026/09/28 9.91% 10.1% 3.96% 4.2% 7.11% 2.24% 4.16% 3.67% 3.82% 0.28%
2026/09/29 8.85% 6.92% 3.89% 3.17% 7.88% 3.9% 8.48% 3.3% 3.46% 0.01%
2026/09/30 19.29% 11.5% 6.55% 4.64% 4.19% 3.39% 3.36% 1.64% 0.77% 0.72%
  • sage.com
  • zoho.com
  • godaddy.com
  • aws.amazon.com
  • backblaze.com
  • idrive.com
  • dell.com
  • dropbox.com
  • sync.com
  • box.com

Copyright © Adthena. All rights reserved.

In September 2026, Sage.com saw a dramatic rise, peaking at 19.29%. Zoho.com maintained steady performance, ending at 11.5%. GoDaddy.com and AWS showed moderate fluctuations, closing at 6.55% and 4.64%, respectively. Backblaze.com and Sync.com experienced volatility, finishing at 4.19% and 0.77%. Box.com had a significant drop, ending at 0.72%.

Market Exposure

Competitor Count for US Software & Technology Cloud Computing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 782
2026/09/02 852
2026/09/03 889
2026/09/04 929
2026/09/05 930
2026/09/06 941
2026/09/07 961
2026/09/08 957
2026/09/09 957
2026/09/10 928
2026/09/11 901
2026/09/12 897
2026/09/13 873
2026/09/14 794
2026/09/15 808
2026/09/16 814
2026/09/17 778
2026/09/18 765
2026/09/19 792
2026/09/20 817
2026/09/21 875
2026/09/22 870
2026/09/23 843
2026/09/24 842
2026/09/25 866
2026/09/26 829
2026/09/27 839
2026/09/28 849
2026/09/29 817
2026/09/30 791

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 782 and peaking at 961 by the 7th. A mid-month dip to 765 on the 18th was followed by a recovery, closing at 791.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Cloud Computing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
backblaze.com 3.19%
files.com 2.9%
egnyte.com 1.8%
sync.com 1.58%
sage.com 1.33%
westerndigital.com -0.83%
idrive.com -1.19%
dell.com -1.33%
aws.amazon.com -1.55%
box.com -3.42%

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In the past month, backblaze.com surged by 3.19%, while box.com dropped by 3.42%.

Campaign Efficiency

US Software & Technology Cloud Computing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date aws.amazon.com backblaze.com idrive.com dell.com zoho.com dropbox.com sync.com akamai.com box.com sharefile.com
2026/09/01 4.56% 3.82% 5.38% 3.08% 5.95% 3.33% 8.88% 2.82% 6.47% 0.25%
2026/09/02 5.25% 1.86% 7.17% 5.84% 5.26% 4.89% 8.03% 1.71% 10.61% 0.62%
2026/09/03 5.11% 2.87% 4.21% 2.42% 4.35% 5.24% 8.25% 4.51% 9.4% 1.82%
2026/09/04 4.27% 4.02% 7.5% 3.25% 4.88% 7.26% 4.02% 3.35% 9% 2.39%
2026/09/05 5.39% 2.93% 7.11% 2.59% 5.29% 8.67% 3.92% 3.62% 11.05% 1.15%
2026/09/06 8.35% 2.19% 5.24% 2.2% 5.85% 8.68% 2.58% 3.87% 6.09% 1.98%
2026/09/07 6.67% 0.81% 4.55% 5.15% 4.09% 9.75% 2.7% 3.04% 6.07% 4.02%
2026/09/08 5.79% 0.56% 5.06% 5.17% 6.33% 11.4% 3.17% 3.29% 5.14% 4.03%
2026/09/09 7.17% 2.28% 3.99% 7.55% 6.26% 5.71% 3.66% 3.15% 8.46% 4.55%
2026/09/10 5.76% 6.26% 5.9% 6.29% 6.16% 6.24% 5.11% 1.7% 6.07% 2.46%
2026/09/11 6.08% 7.28% 5.48% 13.5% 4.19% 5.83% 2.31% 4.14% 4.63% 1.01%
2026/09/12 6.98% 10.1% 3.92% 13.67% 4.15% 6.31% 2.01% 4.41% 3.01% 4.23%
2026/09/13 6.52% 12.65% 6.83% 9.29% 5.8% 5.69% 2.65% 5.11% 1.55% 0.65%
2026/09/14 6.86% 8.99% 3.94% 10.91% 4.06% 3.94% 4.11% 4.09% 2.99% 4.79%
2026/09/15 5.01% 12.4% 4.3% 10.2% 4.84% 4.07% 8.97% 3.09% 1.18% 1.06%
2026/09/16 4.65% 9.86% 7% 4.35% 4.02% 6.44% 6.25% 2.33% 1.08% 1.59%
2026/09/17 2.56% 12.71% 5.16% 8.12% 5.19% 4.12% 8.1% 3.02% 0.88% 0.13%
2026/09/18 4.48% 10.47% 4.28% 4.4% 5.6% 7.29% 7.83% 3.29% 0.28% 1.06%
2026/09/19 4.86% 10.26% 3.58% 1.94% 5.22% 5.64% 6.5% 4.72% 0.04% 4.23%
2026/09/20 4.19% 11.66% 2.27% 0.47% 4.2% 5.7% 9.65% 2.91% 0.03% 5.22%
2026/09/21 3.67% 9.49% 3.05% 0.12% 4.07% 4.91% 7.34% 2.65% 1.46% 3.53%
2026/09/22 3.78% 9.76% 3.62% 3.7% 3.44% 6.58% 10.22% 2.07% 1.29% 1.95%
2026/09/23 3.75% 11.63% 4.55% 4.83% 3.68% 5.18% 7.45% 1.74% 0.65% 2.55%
2026/09/24 3.77% 9.9% 2.3% 7.85% 2.46% 7.55% 5.68% 2.26% 0.92% 3.29%
2026/09/25 4.24% 10.77% 1.72% 4.86% 3.18% 7.15% 6.37% 1.81% 0.02% 1.16%
2026/09/26 4.23% 7.81% 3.14% 4.51% 4.8% 7.44% 7.4% 2.33% 0.01% 4.99%
2026/09/27 5.17% 9.5% 3.42% 3.14% 5.73% 6.57% 6.23% 2.71% 0.53% 5.07%
2026/09/28 4.85% 9.85% 3.07% 4.57% 5.46% 5.97% 4.15% 2.09% 0.31% 2.82%
2026/09/29 4.14% 10.45% 5.41% 9.25% 3.44% 5.09% 3.63% 3.01% 0.02% 2.46%
2026/09/30 6.73% 6.29% 5.95% 3.58% 3.04% 2.88% 1.12% 1.11% 0.93% 0.27%
  • aws.amazon.com
  • backblaze.com
  • idrive.com
  • dell.com
  • zoho.com
  • dropbox.com
  • sync.com
  • akamai.com
  • box.com
  • sharefile.com

Copyright © Adthena. All rights reserved.

In September 2026, Backblaze surged, peaking mid-month, while AWS fluctuated. Dropbox started strong, then dipped. Sync.com saw early highs, ending low. Box’s presence waned, and Sharefile had sporadic spikes. The month concluded with varied performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Cloud Computing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Cloud Computing - Last month
  1. 1
    Free Storage in the Cloud - Secure Data Storage for Free https://aws.amazon.com › free › storage

    Explore Cloud Storage With AWS for a Reliable & Secure Place for Your Data. Sign Up Now.

  2. 2
    Google Drive Management for Google Workspace | CloudM https://www.cloudm.io

    Manage Google Drive with greater visibility and control.

  3. 3
    Dell Private Cloud Storage https://www.dell.com › apex-solutions › cloud-storage

    Data Storage As-a-Service — Maximize the Potential of Your Data w/ Dell APEX Storage for Public Cloud and Intel.

  4. 4
    IDrive® - Cloud Storage https://www.idrive.com

    e2 Object Storage worldwide — Cloud Backup and Storage solutions for home and business.

  5. 5
    Unlimited Cloud Storage | Best Unlimited Data Storage https://www.sync.com › cloud-storage

    Unlimited secure document storage. Best for privacy. Try award-winning cloud storage now.

Copyright © Adthena. All rights reserved.

In the competitive cloud storage landscape, AWS entices with free, secure storage, while CloudM offers enhanced Google Drive management. Dell emphasizes data maximization with APEX, IDrive provides versatile backup solutions, and Sync.com highlights unlimited, privacy-focused storage. Each ad uniquely addresses diverse storage needs.

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