Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 6.18905913638 |
| 93.8109408636 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 39 |
| 61 |
Copyright © Adthena. All rights reserved.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 28.32 |
| marriott.com | 25.36 |
| hotels.com | 12.53 |
| choicehotels.com | 8.33 |
| hyatt.com | 6.83 |
| guestreservations.com | 2.92 |
| caesars.com | 2.18 |
| bookonline.com | 2.05 |
| groupon.com | 1.5 |
| publichotels.com | 1.46 |
| others | 8.52 |
Copyright © Adthena. All rights reserved.
In the PPC landscape, Booking.com leads with 28.32% click share, followed by Marriott at 25.36%. Others collectively hold 8.52%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | marriott.com | hotels.com | hyatt.com | guestreservations.com | bookonline.com | choicehotels.com | reservationdesk.com | reservationstays.com | caesars.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 44.87% | 12.43% | 14.8% | 7.51% | 3.76% | 2.95% | 2.16% | 1.29% | 1.51% | 1.88% |
| 2026/03/02 | 43.69% | 11.98% | 16.31% | 6.02% | 4.24% | 3.19% | 1.79% | 1.34% | 1.95% | 1.32% |
| 2026/03/03 | 40.66% | 13.97% | 15.11% | 5.93% | 4.33% | 3.77% | 1.76% | 1.69% | 2.07% | 1.87% |
| 2026/03/04 | 37.98% | 14.19% | 14.87% | 4.81% | 4.37% | 4.19% | 2.24% | 1.55% | 2.44% | 2.19% |
| 2026/03/05 | 39.05% | 13.92% | 15.61% | 4.58% | 4.07% | 3.3% | 2.78% | 0.67% | 1.52% | 2.17% |
| 2026/03/06 | 34.47% | 12.57% | 18.67% | 6.18% | 3.98% | 3.65% | 2.34% | 1.24% | 1.63% | 2.2% |
| 2026/03/07 | 36.51% | 13.96% | 18.27% | 6.33% | 3.11% | 2.89% | 2.82% | 0.32% | 2.04% | 1.23% |
| 2026/03/08 | 36.15% | 13.31% | 17.82% | 6.22% | 3.38% | 2.63% | 2.08% | 1.07% | 3.24% | 1.64% |
| 2026/03/09 | 31.07% | 11.74% | 19.09% | 5.64% | 4.87% | 3.42% | 2.48% | 0.97% | 3.69% | 1.47% |
| 2026/03/10 | 37.93% | 12.48% | 18.21% | 4.77% | 4.33% | 2.53% | 1.55% | 1.56% | 2.63% | 0.92% |
| 2026/03/11 | 34.94% | 12.3% | 22.46% | 5.5% | 3.51% | 2.89% | 1.9% | 1.41% | 2.96% | 1.48% |
| 2026/03/12 | 37.21% | 11.12% | 22.37% | 5.24% | 3.7% | 2.86% | 1.41% | 1.69% | 1.96% | 1.15% |
| 2026/03/13 | 37.39% | 10.27% | 19.81% | 6.26% | 4.03% | 3.64% | 1.13% | 1.5% | 2.07% | 2.24% |
| 2026/03/14 | 38.92% | 9.36% | 18.55% | 7.12% | 4.49% | 3.72% | 1.64% | 1.39% | 2.46% | 1.09% |
| 2026/03/15 | 36.27% | 9.46% | 21.96% | 5.85% | 4.64% | 2.67% | 2.4% | 1.52% | 2.83% | 1.4% |
| 2026/03/16 | 36.93% | 11.07% | 21.08% | 6.44% | 4.54% | 3.09% | 1.62% | 2.18% | 2.41% | 0.01% |
| 2026/03/17 | 34.23% | 12.66% | 16.67% | 7.84% | 5.01% | 3.08% | 2.05% | 1.1% | 2.53% | 1.73% |
| 2026/03/18 | 33.38% | 14.87% | 11.07% | 8.43% | 5.6% | 4.59% | 3.17% | 1.18% | 3.18% | 1.08% |
| 2026/03/19 | 38.74% | 10.46% | 15.17% | 7.08% | 5.18% | 3.21% | 2.82% | 1.14% | 2.1% | 3.5% |
| 2026/03/20 | 34% | 14.9% | 15.79% | 6.64% | 4.01% | 3.5% | 2.2% | 1.92% | 1.86% | 2.96% |
| 2026/03/21 | 24.82% | 21.98% | 12.46% | 8.71% | 4.55% | 3.86% | 3.33% | 1.54% | 1.58% | 3.41% |
| 2026/03/22 | 30.78% | 19.92% | 10.67% | 8.85% | 4.94% | 3.05% | 3.33% | 2.23% | 1.19% | 3.27% |
| 2026/03/23 | 27.8% | 19.4% | 14.3% | 7.6% | 4.94% | 3.23% | 2.88% | 2.52% | 1.67% | 1.53% |
| 2026/03/24 | 30.13% | 15.06% | 15.68% | 5.38% | 5.32% | 3.2% | 3.08% | 1.44% | 3.22% | 4.51% |
| 2026/03/25 | 25.99% | 16.27% | 16.31% | 5.79% | 4.08% | 3.26% | 3.56% | 1.39% | 1.53% | 6.22% |
| 2026/03/26 | 20.1% | 20.94% | 9.6% | 7.15% | 6.47% | 2.73% | 5.24% | 1.3% | 2.22% | 5.91% |
| 2026/03/27 | 27.79% | 20.68% | 11.22% | 6.74% | 4.23% | 2.64% | 4.99% | 1.83% | 2.26% | 2.26% |
| 2026/03/28 | 28.12% | 25.5% | 9.51% | 7.82% | 4.13% | 2.64% | 3.23% | 1.56% | 1.41% | 0.84% |
| 2026/03/29 | 26.46% | 17.13% | 13.04% | 9.67% | 3.72% | 3.2% | 4.33% | 0.61% | 1.44% | 1.16% |
| 2026/03/30 | 27.17% | 13.48% | 15.67% | 9.19% | 5.97% | 3.83% | 4.1% | 1.96% | 1.57% | 2.46% |
| 2026/03/31 | 23.63% | 18.59% | 9.72% | 9.1% | 6.11% | 4.57% | 4.38% | 3.28% | 2.09% | 1.71% |
Copyright © Adthena. All rights reserved.
March saw booking.com lead with a declining trend, ending at 23.63%. Marriott.com surged mid-month, peaking at 25.5%. Hotels.com fluctuated, closing at 9.72%. Hyatt.com rose steadily, finishing at 9.1%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 82 |
| 2026/03/02 | 80 |
| 2026/03/03 | 76 |
| 2026/03/04 | 76 |
| 2026/03/05 | 81 |
| 2026/03/06 | 85 |
| 2026/03/07 | 85 |
| 2026/03/08 | 83 |
| 2026/03/09 | 82 |
| 2026/03/10 | 79 |
| 2026/03/11 | 74 |
| 2026/03/12 | 75 |
| 2026/03/13 | 68 |
| 2026/03/14 | 69 |
| 2026/03/15 | 74 |
| 2026/03/16 | 82 |
| 2026/03/17 | 80 |
| 2026/03/18 | 75 |
| 2026/03/19 | 75 |
| 2026/03/20 | 68 |
| 2026/03/21 | 77 |
| 2026/03/22 | 76 |
| 2026/03/23 | 70 |
| 2026/03/24 | 68 |
| 2026/03/25 | 69 |
| 2026/03/26 | 64 |
| 2026/03/27 | 60 |
| 2026/03/28 | 70 |
| 2026/03/29 | 74 |
| 2026/03/30 | 73 |
| 2026/03/31 | 70 |
Copyright © Adthena. All rights reserved.
March began with 82 advertisers, fluctuating throughout the month. A peak of 85 was seen on March 6-7, followed by a decline, ending at 70.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Copyright © Adthena. All rights reserved.
Marriott.com surged with a 7.98% click share increase, while booking.com dropped by 9.13%. Choicehotels.com gained 4.75%, contrasting with hotels.com’s 6.83% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | booking.com | marriott.com | choicehotels.com | hotels.com | guestreservations.com | hyatt.com | bookonline.com | reservationdesk.com | groupon.com | reservationstays.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 48.07% | 9.48% | 4.07% | 13.42% | 5% | 4.99% | 3.39% | 1.5% | 0.74% | 1.89% |
| 2026/03/02 | 47.4% | 8.82% | 3.06% | 13.34% | 6.02% | 4.18% | 3.87% | 1.59% | 1.4% | 2.75% |
| 2026/03/03 | 44.16% | 10.95% | 2.77% | 13.35% | 5.7% | 3.7% | 4.5% | 1.89% | 1.87% | 2.44% |
| 2026/03/04 | 41.32% | 10.6% | 4.08% | 13.97% | 5.65% | 3.06% | 4.87% | 1.72% | 1.2% | 2.87% |
| 2026/03/05 | 42.85% | 10.13% | 5.3% | 14.07% | 5.31% | 3.08% | 3.86% | 0.67% | 1.99% | 1.92% |
| 2026/03/06 | 38.08% | 9.22% | 3.82% | 17.73% | 5.01% | 4.58% | 4.54% | 1.32% | 2.23% | 2.07% |
| 2026/03/07 | 39.23% | 10.51% | 4.6% | 17.35% | 4.06% | 4.59% | 3.81% | 0.32% | 1.52% | 2.69% |
| 2026/03/08 | 39.8% | 10.24% | 3.29% | 16.35% | 4.54% | 4.4% | 3.11% | 1.17% | 1.93% | 4.12% |
| 2026/03/09 | 33.25% | 9.55% | 3.98% | 17.9% | 6.46% | 4.08% | 4.16% | 1.08% | 2.24% | 4.79% |
| 2026/03/10 | 39.68% | 10.34% | 2.22% | 16.45% | 5.83% | 3.43% | 3.03% | 1.96% | 1.42% | 3.5% |
| 2026/03/11 | 38.16% | 9.5% | 2.73% | 19.82% | 5.06% | 3.62% | 3.42% | 1.63% | 3% | 3.89% |
| 2026/03/12 | 40.64% | 8.34% | 2.65% | 20.06% | 4.94% | 3.36% | 3.44% | 1.94% | 0.73% | 2.7% |
| 2026/03/13 | 40.85% | 7.66% | 2.24% | 17.64% | 5.31% | 4.5% | 4.19% | 1.8% | 2.26% | 2.64% |
| 2026/03/14 | 40.42% | 7.08% | 3.17% | 16.95% | 6.36% | 4.54% | 4.6% | 1.46% | 1.41% | 3.05% |
| 2026/03/15 | 38.11% | 6.95% | 4.05% | 20.45% | 6.39% | 3.97% | 3.07% | 1.57% | 2.2% | 4.11% |
| 2026/03/16 | 39.72% | 8.92% | 2.31% | 19.57% | 5.63% | 4.74% | 3.8% | 2.54% | 0.48% | 3.06% |
| 2026/03/17 | 34.64% | 10.11% | 4.21% | 16.83% | 6.49% | 5.12% | 3.59% | 1.32% | 1.74% | 3.1% |
| 2026/03/18 | 35.64% | 10.37% | 6.51% | 9.78% | 8.09% | 5.97% | 5.81% | 1.4% | 1.21% | 4.09% |
| 2026/03/19 | 39.23% | 9.15% | 5.19% | 13.78% | 7.05% | 4.38% | 3.91% | 1.35% | 2.7% | 2.72% |
| 2026/03/20 | 35.12% | 11.18% | 3.76% | 14.91% | 5.43% | 4.48% | 4.66% | 2.24% | 3.22% | 2.46% |
| 2026/03/21 | 28.07% | 15.58% | 5.44% | 12.4% | 6.64% | 5.71% | 4.81% | 1.93% | 2.27% | 2.1% |
| 2026/03/22 | 32.22% | 15.34% | 5.66% | 9.66% | 7.41% | 5.92% | 3.9% | 2.71% | 2.12% | 1.64% |
| 2026/03/23 | 29.43% | 13.54% | 5.31% | 12.25% | 7.28% | 5.02% | 4.07% | 3.51% | 3.93% | 2.23% |
| 2026/03/24 | 30.54% | 11.9% | 5.43% | 14.21% | 7.62% | 3.51% | 3.92% | 1.8% | 2.92% | 4.2% |
| 2026/03/25 | 27.93% | 13.34% | 5.98% | 14.41% | 6.1% | 3.97% | 3.97% | 1.54% | 4.55% | 2.09% |
| 2026/03/26 | 21.85% | 16.16% | 8.9% | 9.07% | 9.1% | 4.68% | 3.42% | 1.63% | 4.01% | 2.79% |
| 2026/03/27 | 30.88% | 15.11% | 10.04% | 9.62% | 5.8% | 4.66% | 3.41% | 2.24% | 1.91% | 3.01% |
| 2026/03/28 | 32.82% | 18.91% | 5.77% | 8.79% | 6.38% | 5.43% | 3.51% | 1.81% | 2.96% | 1.87% |
| 2026/03/29 | 29.12% | 13.02% | 7.38% | 11.92% | 5.01% | 6.4% | 3.91% | 0.73% | 2.09% | 1.9% |
| 2026/03/30 | 29.54% | 10.1% | 6.89% | 15.46% | 8.04% | 6.17% | 4.76% | 2.49% | 1.94% | 1.88% |
| 2026/03/31 | 26.38% | 13.36% | 8.76% | 8.15% | 8.02% | 6.2% | 5.34% | 4.11% | 3.77% | 2.57% |
Copyright © Adthena. All rights reserved.
In March 2026, Booking.com saw a decline from 48.07% to 26.38%. Meanwhile, Marriott.com rose from 9.48% to 13.36%. Hotels.com fluctuated, ending at 8.15%. Choicehotels.com and Guestreservations.com showed growth, finishing at 8.76% and 8.02%, respectively.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Choice Hotels® Official Site — Choice-Branded Properties Provide Travelers with a Range of High-Quality Lodging Options. The Comfort Experience: 1600+ Locations from Coast to Coast, We're Everywhere You Want. Great Value.
Fully Refundable Options — Book Hotels in Tokyo, Japan. Browse Reviews & Photos. Compare Great Options. Browse the...
Hotel in Seattle — Explore Seattle And Reward Your Spirit of Adventure. A Downtown Seattle Hotel Located Within Walking Distance of Iconic Spots. Committed To Our Guests. Members Save More.
IHG offers great rates on 8 in Tokyo with flexible cancellation fees. Luxury...
Enjoy Your Stay In New York — See How Rewarding The World Really Is. Earn Nights, Experiences and More. Escape The Everyday For As Many Days As You Like. Times Square.
Copyright © Adthena. All rights reserved.
In the competitive world of hospitality, top-performing PPC ads reveal compelling narratives. Choice Hotels emphasizes widespread availability and value, while Hotels.com highlights flexibility with refundable options. Hyatt’s ad invites adventure in Seattle, and IHG offers luxury with flexible rates in Tokyo. Marriott entices with rewarding experiences in New York’s Times Square.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Hospitality Customer Services March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Hospitality Customer Services March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Hospitality Customer Services March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The US Hospitality Customer Services March 2026 Report aggregates data from across both device types and Google Shopping.
The US Hospitality Customer Services March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.