Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 43.5956647876 |
| 56.4043352124 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 43 |
| 57 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 31.28 |
| marriott.com | 18.3 |
| hotels.com | 16.16 |
| ihg.com | 7.27 |
| hyatt.com | 6.69 |
| choicehotels.com | 6.32 |
| guestreservations.com | 3.92 |
| caesars.com | 1.91 |
| reservationdesk.com | 1.33 |
| omnihotels.com | 0.75 |
| others | 6.07 |
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In the competitive landscape of Google PPC, Booking.com leads with a 31.28% click share, followed by Marriott.com at 18.3%. Hotels.com captures 16.16%, while ‘others’ collectively hold 6.07%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | hotels.com | marriott.com | ihg.com | choicehotels.com | hyatt.com | guestreservations.com | caesars.com | reservationdesk.com | omnihotels.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 43.63% | 18.45% | 10.48% | 7.97% | 2.03% | 4.21% | 3.76% | 1.59% | 1.05% | 1.28% |
| 2026/10/02 | 43.4% | 15.7% | 9.07% | 10.1% | 2.32% | 4.41% | 4.44% | 2.12% | 0.9% | 1.13% |
| 2026/10/03 | 41.81% | 14.29% | 8.94% | 8.8% | 2.19% | 5.39% | 5.76% | 1.96% | 0.76% | 1.47% |
| 2026/10/04 | 35.65% | 18.12% | 10.34% | 7.87% | 5.43% | 5.96% | 4.61% | 2.58% | 0.68% | 1.11% |
| 2026/10/05 | 35.75% | 14.3% | 11.29% | 9.61% | 4.63% | 5.32% | 5.93% | 2.32% | 0.98% | 0.89% |
| 2026/10/06 | 36.24% | 18.6% | 10.1% | 12.14% | 2.97% | 5.2% | 3.93% | 2.63% | 1.08% | 1.09% |
| 2026/10/07 | 35.13% | 19.27% | 10.81% | 10.68% | 2.85% | 5.35% | 4.96% | 1.58% | 1.84% | 0.02% |
| 2026/10/08 | 33.19% | 21.09% | 11.14% | 9.34% | 3.38% | 5.38% | 4.98% | 2.19% | 1.62% | 0.02% |
| 2026/10/09 | 34.39% | 15.02% | 10.48% | 11.33% | 4.56% | 6.14% | 4.91% | 1.91% | 1.05% | 1.52% |
| 2026/10/10 | 31.88% | 16.67% | 10.06% | 15.73% | 4.66% | 6.76% | 5.09% | 1.86% | 0.51% | 0.19% |
| 2026/10/11 | 18.55% | 12.19% | 17.08% | 16.37% | 4.83% | 8.18% | 7.62% | 2.62% | 0.56% | 0.98% |
| 2026/10/12 | 29.77% | 16.8% | 12.17% | 12.29% | 3.72% | 6.61% | 5.16% | 2.48% | 1.08% | 1.25% |
| 2026/10/13 | 29.92% | 14.6% | 11.87% | 13.68% | 3.29% | 6.47% | 5.83% | 2.83% | 1.79% | 1.54% |
| 2026/10/14 | 26.65% | 20.06% | 11.17% | 14.3% | 3.51% | 6.68% | 4.86% | 1.72% | 1.11% | 1.52% |
| 2026/10/15 | 24.8% | 20.72% | 13.14% | 13.61% | 3.55% | 7.28% | 4.37% | 1.82% | 1.34% | 1.18% |
| 2026/10/16 | 30.53% | 17.79% | 13.48% | 10.55% | 2.52% | 7.51% | 4.25% | 2.24% | 0.79% | 1.7% |
| 2026/10/17 | 28.57% | 20.95% | 12.87% | 11.32% | 3.72% | 7.61% | 3.2% | 2.68% | 0.33% | 0.85% |
| 2026/10/18 | 29.53% | 17.9% | 12.89% | 12.75% | 4.8% | 6.55% | 4.93% | 2.17% | 0.42% | 0.42% |
| 2026/10/19 | 28.93% | 21.21% | 13.52% | 9.21% | 4.46% | 7.07% | 4.11% | 2.33% | 1.52% | 1.21% |
| 2026/10/20 | 31.22% | 21.39% | 12.74% | 10.42% | 4.67% | 7.27% | 3.2% | 1.73% | 1.04% | 0.99% |
| 2026/10/21 | 30.15% | 27.55% | 12.26% | 6.82% | 3.93% | 6.25% | 3.74% | 2.06% | 1.1% | 0.72% |
| 2026/10/22 | 35.87% | 23.78% | 12.12% | 7.98% | 4.35% | 6.42% | 3.58% | 0.51% | 0.4% | 0.83% |
| 2026/10/23 | 35.43% | 16.22% | 13.08% | 10.63% | 5.27% | 6.06% | 4.1% | 1.53% | 1.51% | 1.14% |
| 2026/10/24 | 32.34% | 15.88% | 12.58% | 8.3% | 4.68% | 6.32% | 5.95% | 2.76% | 2.98% | 0.75% |
| 2026/10/25 | 30.66% | 18.17% | 10.52% | 9.14% | 5.31% | 7.17% | 4.92% | 1.51% | 2.6% | 1.76% |
| 2026/10/26 | 34.37% | 17.79% | 10.07% | 7.4% | 4.98% | 5.58% | 5.3% | 1.2% | 3% | 1.6% |
| 2026/10/27 | 33.31% | 16.83% | 12.2% | 9.29% | 4.66% | 5.33% | 4.87% | 1.83% | 3.3% | 0.9% |
| 2026/10/28 | 34.08% | 17.45% | 11.61% | 10.38% | 4.73% | 5.06% | 4.3% | 0.21% | 3.03% | 1.58% |
| 2026/10/29 | 31.62% | 16.78% | 10.87% | 8.88% | 3.83% | 4.69% | 8.03% | 2.13% | 3.07% | 0.85% |
| 2026/10/30 | 31.95% | 21.11% | 9.62% | 11.96% | 4.44% | 4.07% | 4.86% | 1.81% | 2.18% | 1.33% |
| 2026/10/31 | 31.16% | 21.69% | 11.07% | 10.1% | 6.22% | 5.5% | 3.56% | 2.05% | 1.33% | 1.11% |
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In October 2026, booking.com led with fluctuating spend, peaking early and stabilizing mid-month. hotels.com saw a mid-month surge, while marriott.com maintained steady growth. ihg.com and hyatt.com experienced varied trends, ending with moderate shares.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 66 |
| 2026/10/02 | 70 |
| 2026/10/03 | 74 |
| 2026/10/04 | 76 |
| 2026/10/05 | 79 |
| 2026/10/06 | 70 |
| 2026/10/07 | 74 |
| 2026/10/08 | 80 |
| 2026/10/09 | 88 |
| 2026/10/10 | 89 |
| 2026/10/11 | 87 |
| 2026/10/12 | 82 |
| 2026/10/13 | 82 |
| 2026/10/14 | 83 |
| 2026/10/15 | 86 |
| 2026/10/16 | 75 |
| 2026/10/17 | 71 |
| 2026/10/18 | 70 |
| 2026/10/19 | 63 |
| 2026/10/20 | 66 |
| 2026/10/21 | 70 |
| 2026/10/22 | 58 |
| 2026/10/23 | 64 |
| 2026/10/24 | 75 |
| 2026/10/25 | 76 |
| 2026/10/26 | 79 |
| 2026/10/27 | 82 |
| 2026/10/28 | 77 |
| 2026/10/29 | 84 |
| 2026/10/30 | 78 |
| 2026/10/31 | 81 |
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October saw a dynamic shift in distinct advertisers, peaking at 89 on the 10th. A mid-month dip to 58 on the 22nd was followed by a recovery, closing at 81.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Hotels.com and Booking.com lead with click share gains, while IHG.com and Marriott.com face declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | booking.com | hotels.com | ihg.com | marriott.com | choicehotels.com | hyatt.com | guestreservations.com | reservationdesk.com | caesars.com | bookonline.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 44.01% | 15.88% | 13% | 7.06% | 1.97% | 3.27% | 5.05% | 1.6% | 0.94% | 1.09% |
| 2026/10/02 | 43.9% | 12.21% | 17.66% | 6.09% | 2.28% | 3.35% | 5.86% | 1.6% | 1.17% | 0.78% |
| 2026/10/03 | 42.69% | 11.38% | 14.85% | 6.19% | 2.27% | 4.03% | 6.99% | 1.05% | 1.14% | 1.44% |
| 2026/10/04 | 36.62% | 16% | 12.28% | 7.26% | 6.25% | 4.4% | 6% | 1% | 1.57% | 2.1% |
| 2026/10/05 | 36.65% | 12.38% | 12.91% | 8.16% | 4.76% | 3.9% | 7.06% | 1.33% | 1.33% | 2.45% |
| 2026/10/06 | 36.99% | 14.96% | 19.53% | 6.96% | 3.4% | 3.75% | 4.91% | 1.38% | 1.26% | 1.51% |
| 2026/10/07 | 35.68% | 15.54% | 17.18% | 7.7% | 3.19% | 3.89% | 6.05% | 2.32% | 0.96% | 1.55% |
| 2026/10/08 | 34.82% | 17.05% | 15.35% | 7.72% | 3.52% | 3.9% | 6.27% | 2.24% | 1.29% | 1.38% |
| 2026/10/09 | 35.3% | 12.49% | 17.69% | 7.06% | 4.74% | 4.36% | 6.42% | 1.49% | 0.99% | 1.86% |
| 2026/10/10 | 30.75% | 13.06% | 27.07% | 6.05% | 4.64% | 4.35% | 5.96% | 0.55% | 0.91% | 1.1% |
| 2026/10/11 | 17.29% | 8.69% | 29.08% | 9.98% | 5.46% | 5.27% | 9.11% | 0.8% | 1.29% | 1.4% |
| 2026/10/12 | 31.67% | 13.82% | 18.75% | 8.34% | 4.2% | 4.66% | 6.32% | 1.46% | 1.25% | 1.71% |
| 2026/10/13 | 30.51% | 11.69% | 21.62% | 7.79% | 3.47% | 4.78% | 7.06% | 2.54% | 1.55% | 1.57% |
| 2026/10/14 | 28.08% | 14.6% | 21.04% | 7.46% | 3.04% | 5.06% | 6.86% | 1.55% | 1.05% | 2.43% |
| 2026/10/15 | 26.04% | 15.85% | 22.15% | 9.03% | 3.6% | 5.64% | 5.27% | 1.69% | 0.96% | 1.61% |
| 2026/10/16 | 33.52% | 15.18% | 15.7% | 9.6% | 2.4% | 6.34% | 5.62% | 0.99% | 1.09% | 2.17% |
| 2026/10/17 | 30.7% | 16.75% | 16.53% | 9.47% | 3.64% | 5.96% | 4.97% | 0.45% | 1.31% | 1.48% |
| 2026/10/18 | 30.49% | 14.52% | 19.25% | 9.03% | 4.45% | 5.22% | 5.61% | 0.62% | 1.07% | 1.38% |
| 2026/10/19 | 32.15% | 17.31% | 12.23% | 10.48% | 5.07% | 6.19% | 5.38% | 2.29% | 1.23% | 1.22% |
| 2026/10/20 | 33.82% | 16.55% | 15.15% | 9.59% | 4.84% | 7.59% | 4.02% | 1.3% | 0.88% | 0.75% |
| 2026/10/21 | 35.61% | 21.88% | 8.78% | 9.4% | 4.72% | 5.83% | 4.71% | 1.58% | 1.32% | 0.77% |
| 2026/10/22 | 39.66% | 19.24% | 11.32% | 8.85% | 5.04% | 5.81% | 4.38% | 0.56% | 0.24% | 0.63% |
| 2026/10/23 | 37.46% | 13.68% | 14.84% | 9.16% | 5.74% | 5.23% | 5.11% | 2.21% | 0.69% | 0.42% |
| 2026/10/24 | 34.81% | 12.63% | 11.56% | 7.97% | 4.91% | 5.17% | 8% | 4.14% | 1.57% | 0.09% |
| 2026/10/25 | 31.09% | 14.27% | 12.19% | 7.17% | 5.38% | 7.08% | 6.3% | 3.87% | 0.95% | 0.16% |
| 2026/10/26 | 33.42% | 14.98% | 10.67% | 7.63% | 5.19% | 4.63% | 6.73% | 4.29% | 0.9% | 0.23% |
| 2026/10/27 | 34.86% | 13.32% | 11.58% | 8.02% | 4.86% | 4.69% | 6.1% | 4.78% | 1.04% | 0.4% |
| 2026/10/28 | 33.01% | 14.53% | 15.02% | 7.32% | 4.22% | 4.34% | 5.75% | 4.53% | 0.19% | 0.45% |
| 2026/10/29 | 30.66% | 13.07% | 11.37% | 7.38% | 3.89% | 3.91% | 12.33% | 4.27% | 1.05% | 0.46% |
| 2026/10/30 | 32.11% | 16.45% | 17.56% | 6.69% | 4.55% | 3.45% | 6.35% | 2.96% | 1% | 0.58% |
| 2026/10/31 | 32.51% | 17.47% | 15.62% | 7.22% | 6.61% | 4.98% | 4.73% | 1.82% | 1.19% | 0.74% |
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In October 2026, Booking.com started strong with a 44.01% share, but saw a decline, ending at 32.51%. Hotels.com fluctuated, peaking at 21.88% mid-month. IHG.com had a notable spike to 29.08% on October 11. Marriott.com maintained a steady presence, while ChoiceHotels.com and Hyatt.com showed varied trends. GuestReservations.com peaked at 12.33% on October 29. ReservationDesk.com and Caesars.com had minor fluctuations. BookOnline.com saw a gradual decline, ending at 0.74%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Comfort Inn® Official Site — Book Online with Choice Hotels and Save Up to 10%. Experience New Rooms, Fast & Friendly Service, Free Hot Breakfast, WIFI & the Best Rates!
Experience Luxury Resorts with Family Adventures & Memorable Experiences for Everyone. Embrace Romance & Adventure With Four Seasons Florida. Truly Unforgettable Journey Awaits.
Reserve group hotel rooms at Holston House downtown Nashville and unlock exclusive savings. Gather the whole family in spacious, design-forward...
Member Exclusive Benefits — Find the hotel you need near you with our worldwide locations.
Book With Marriott Bonvoy®. Your Lifelong Travel Partner for Every Journey. Book Now With Marriott Bonvoy® And Discover Our Local Offers. Exclusive Member Rates. Perks That Add Up.
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In the competitive world of hospitality, top-performing PPC ads reveal compelling narratives. Choice Hotels emphasizes savings and comfort, while Four Seasons captivates with luxury and unforgettable experiences. Hyatt targets group savings, IHG highlights member benefits, and Marriott offers exclusive perks, crafting a story of diverse, enticing travel options.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Hospitality Customer Services October 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Hospitality Customer Services October 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Hospitality Customer Services October 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The US Hospitality Customer Services October 2026 Report aggregates data from across both device types and Google Shopping.
The US Hospitality Customer Services October 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.