Log in Book a Demo

US Hospitality Customer Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Customer Services – US

Google AI Overview visibility for Hospitality Customer Services US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.0841391105
65.9158608895
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 10%
Navigational 8%
Seasonal 0%
Local 21%
Problem Solving 0%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Hospitality Customer Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
booking.com 24.85
marriott.com 22.73
hotels.com 15.96
choicehotels.com 9.63
hyatt.com 6.9
ihg.com 5.41
guestreservations.com 2.68
bookonline.com 1.88
caesars.com 1.84
publichotels.com 1.13
others 6.99
  • booking.com - 24.85%
  • marriott.com - 22.73%
  • hotels.com - 15.96%
  • choicehotels.com - 9.63%
  • hyatt.com - 6.9%
  • ihg.com - 5.41%
  • guestreservations.com - 2.68%
  • bookonline.com - 1.88%
  • caesars.com - 1.84%
  • publichotels.com - 1.13%
  • others - 6.99%

Copyright © Adthena. All rights reserved.

Booking.com leads with 24.85% click share, followed by Marriott at 22.73%. Others collectively hold 6.99%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Customer Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Share of Spend - Last Month
Date booking.com hotels.com marriott.com ihg.com hyatt.com choicehotels.com guestreservations.com bookonline.com caesars.com publichotels.com
2026/08/01 19.77% 12.81% 14.34% 14.17% 6.21% 5.36% 6.86% 3.36% 2.66% 2.81%
2026/08/02 21.37% 14.3% 14.57% 13.11% 5.91% 4.23% 7.04% 4.17% 2.54% 1.28%
2026/08/03 17.83% 17.99% 15.35% 8.16% 6.42% 6.78% 6.9% 3.52% 2.41% 1.58%
2026/08/04 16.18% 17.08% 12.93% 7.78% 7.82% 6.62% 10.78% 5.01% 1.54% 2.34%
2026/08/05 22.04% 18.33% 14.94% 11.73% 6.05% 2.66% 5.43% 4.34% 1.85% 1.98%
2026/08/06 24.99% 15.62% 16.3% 10.93% 5.66% 3.41% 4.72% 3.46% 1.43% 2.37%
2026/08/07 25.88% 17.9% 16.75% 6.28% 7.4% 3.27% 4.99% 3.92% 1.35% 2.35%
2026/08/08 27.72% 14.86% 14.38% 11.29% 6.22% 3.95% 3.89% 4.16% 2.95% 2.32%
2026/08/09 28.93% 14.94% 16.74% 11.24% 7.7% 4.93% 1.51% 4.82% 0.58% 0.97%
2026/08/10 37.82% 18.15% 14.26% 6.83% 5.19% 3.79% 2.07% 2.56% 1.71% 0.35%
2026/08/11 31.12% 16.45% 13.67% 5.42% 5.6% 4.1% 5.36% 3.95% 1.62% 2.14%
2026/08/12 32.18% 16.12% 16.22% 6.82% 5.99% 5.04% 1.95% 4.01% 0.75% 2.21%
2026/08/13 27.5% 19.66% 12.85% 8.69% 6.1% 4.89% 2.45% 3.56% 2.66% 3.9%
2026/08/14 29.74% 19.6% 12.19% 8.25% 5.51% 6.61% 2.83% 3.52% 2.2% 0.83%
2026/08/15 25.71% 26.98% 13.17% 7.68% 6.34% 4.54% 2.13% 3.42% 0.89% 1.32%
2026/08/16 28.77% 20.39% 11.5% 9.12% 6.79% 6.19% 2.36% 4.62% 1.83% 0.75%
2026/08/17 31.7% 19.6% 16.62% 7.91% 5.34% 3.57% 2.69% 2.38% 1.88% 0.89%
2026/08/18 27.9% 20.21% 12.25% 6.75% 6.2% 4.87% 2.54% 3.43% 2.05% 0.88%
2026/08/19 30.41% 19.64% 11.37% 11.01% 7.09% 5.08% 1.21% 2.58% 0.99% 0%
2026/08/20 30.93% 19.18% 14.03% 8.67% 7.6% 5.33% 1.06% 3.04% 1.76% 0%
2026/08/21 33.38% 17.68% 13.75% 8.81% 6.54% 4.45% 2.56% 2.76% 1.61% 0%
2026/08/22 28.92% 17.35% 15.55% 12.16% 6.86% 4.14% 3.14% 2.57% 2.66% 0%
2026/08/23 26.14% 17.11% 15.39% 14.55% 7.24% 4.01% 1.93% 2.47% 0.98% 2.67%
2026/08/24 25.35% 15.37% 18.26% 12.01% 7.54% 4.71% 3.12% 4.14% 1.01% 1.59%
2026/08/25 29.38% 16.38% 14.71% 9.56% 8.19% 4.73% 2.84% 3.31% 1.59% 2.1%
2026/08/26 30.18% 19.33% 15.82% 6.27% 7.26% 5.01% 3.19% 2.63% 0.72% 0.78%
2026/08/27 32% 17.59% 14.03% 11.11% 5.7% 4.33% 2.64% 2.26% 1.55% 0.74%
2026/08/28 34.98% 17.87% 14.3% 8.24% 5.52% 4.03% 2.47% 2.64% 1.71% 0%
2026/08/29 33.98% 16.24% 13.88% 9.57% 6.21% 6% 2.53% 1.97% 1.72% 0%
2026/08/30 29.93% 20.1% 15.69% 7.08% 5.88% 5.85% 2.42% 2.21% 1.06% 1.6%
2026/08/31 30.98% 21.46% 17.12% 6.16% 4.82% 4.19% 3.46% 2.06% 0.76% 0.59%
  • booking.com
  • hotels.com
  • marriott.com
  • ihg.com
  • hyatt.com
  • choicehotels.com
  • guestreservations.com
  • bookonline.com
  • caesars.com
  • publichotels.com

Copyright © Adthena. All rights reserved.

In August 2026, booking.com led PPC spend, peaking at 37.82% on August 10. hotels.com saw a notable rise mid-month, reaching 26.98% on August 15. marriott.com maintained steady growth, while ihg.com fluctuated, ending at 6.16%. hyatt.com and choicehotels.com showed minor variations. guestreservations.com and bookonline.com had consistent low spend. caesars.com and publichotels.com remained minimal, with publichotels.com ending at 0.59%.

Market Exposure

Competitor Count for US Hospitality Customer Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 95
2026/08/02 88
2026/08/03 89
2026/08/04 95
2026/08/05 93
2026/08/06 89
2026/08/07 80
2026/08/08 71
2026/08/09 81
2026/08/10 82
2026/08/11 83
2026/08/12 78
2026/08/13 82
2026/08/14 90
2026/08/15 84
2026/08/16 85
2026/08/17 77
2026/08/18 75
2026/08/19 78
2026/08/20 83
2026/08/21 76
2026/08/22 81
2026/08/23 88
2026/08/24 76
2026/08/25 79
2026/08/26 83
2026/08/27 79
2026/08/28 91
2026/08/29 78
2026/08/30 82
2026/08/31 83

Copyright © Adthena. All rights reserved.

August began with 95 advertisers, fluctuating throughout the month, reaching a low of 71 on the 8th. The month concluded with 83 advertisers, indicating a dynamic market.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Customer Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
booking.com 2.46%
ihg.com 0.35%
langhamhotels.com 0.24%
accor.com 0.22%
rwlasvegas.com 0.19%
hotels.com -0.2%
hotelsone.com -0.32%
bookonline.com -0.7%
publichotels.com -0.83%
guestreservations.com -1.08%

Copyright © Adthena. All rights reserved.

Booking.com surged with a 2.46% click share increase, while guestreservations.com plummeted by 1.08%.

Campaign Efficiency

US Hospitality Customer Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date booking.com hotels.com marriott.com ihg.com choicehotels.com guestreservations.com hyatt.com bookonline.com hotelsone.com caesars.com
2026/08/01 19.29% 11.58% 9.74% 25.6% 6.19% 5.89% 3.47% 3.45% 1.22% 1.68%
2026/08/02 20.86% 12.32% 9.76% 25% 4.04% 6.13% 3.49% 4.62% 0.95% 1.58%
2026/08/03 18.38% 15.53% 11.15% 15.99% 8.53% 6.53% 3.76% 3.77% 0.99% 1.58%
2026/08/04 16.29% 14.3% 8.51% 16.76% 8.36% 11.26% 4.53% 5.63% 1.89% 1%
2026/08/05 22.18% 15.58% 9.95% 22.91% 2.15% 5.58% 3.72% 4.77% 2.3% 1.11%
2026/08/06 26.22% 14.34% 10.76% 20.64% 3.51% 4.79% 3.36% 3.8% 1.92% 0.88%
2026/08/07 27.79% 17.82% 11.6% 12.64% 3.45% 5.19% 4.93% 5.01% 1.52% 0.81%
2026/08/08 28.75% 12.81% 9.95% 21.2% 4.05% 4.26% 3.84% 4.77% 1.47% 1.72%
2026/08/09 28.39% 12.84% 11.51% 22.34% 5.86% 1.53% 4.75% 5.27% 0.45% 0.33%
2026/08/10 37.44% 16.61% 10.87% 13.55% 3.74% 2.68% 3.56% 2.67% 0.52% 1.08%
2026/08/11 34.99% 13.91% 9.84% 11.1% 5.09% 4.88% 3.89% 4.69% 0.54% 1.02%
2026/08/12 33.16% 13.93% 11.17% 13.76% 5.87% 2.27% 3.98% 5% 0.51% 0.54%
2026/08/13 30.5% 15.74% 9.55% 17.12% 5.08% 3.58% 3.4% 4.25% 0.91% 1.62%
2026/08/14 31.66% 14.92% 8.77% 16.43% 8.23% 2.88% 3.48% 4.09% 1.04% 1.34%
2026/08/15 29.7% 22.59% 9.7% 13.24% 5.31% 2.2% 4.26% 4.25% 0.87% 0.54%
2026/08/16 30.58% 16.52% 8.29% 17.02% 7.03% 2.29% 4.19% 5.19% 0.65% 1.12%
2026/08/17 33.41% 17.52% 12.22% 14.57% 3.75% 3.02% 3.88% 2.84% 0.86% 1.2%
2026/08/18 29.13% 18.39% 8.98% 12.64% 5.51% 2.84% 3.86% 4.23% 0.87% 1.17%
2026/08/19 31.66% 16.03% 8.49% 20.22% 5.19% 1.26% 4.28% 2.9% 0.59% 0.68%
2026/08/20 32.2% 16.48% 8.91% 16.83% 7.48% 1.17% 5.21% 3.11% 0.47% 1.08%
2026/08/21 34.6% 15.02% 9.08% 16.33% 5.77% 2.44% 4.34% 3.07% 0.29% 0.98%
2026/08/22 30.91% 14.64% 9.83% 21.3% 5.39% 3.03% 4.31% 2.8% 0.41% 1.67%
2026/08/23 26.63% 13.59% 10.04% 26.25% 5.03% 1.85% 4.5% 2.56% 0.83% 0.63%
2026/08/24 24.98% 13.24% 12.77% 21.56% 4.61% 3.23% 6.89% 4.77% 0.63% 0.54%
2026/08/25 32.48% 13.48% 10.54% 17.4% 5.42% 3.17% 5.4% 3.9% 0.38% 1.01%
2026/08/26 31.69% 16.93% 10.8% 11.92% 7.69% 3.63% 4.91% 3.14% 0.28% 0.53%
2026/08/27 32.25% 13.64% 8.97% 22.47% 4.78% 2.86% 3.85% 2.44% 0.89% 0.95%
2026/08/28 35.89% 16.2% 9.33% 15.69% 4.61% 2.73% 3.44% 3.24% 0.37% 1.14%
2026/08/29 32.9% 13.94% 9.07% 16.44% 9.09% 2.82% 3.73% 2.23% 0.9% 0.92%
2026/08/30 32.31% 17.95% 10.79% 12.96% 6.95% 2.56% 3.77% 2.87% 0.59% 0.68%
2026/08/31 32.74% 20.54% 12.1% 10.93% 4.84% 3.44% 3.41% 2.62% 0.71% 0.6%
  • booking.com
  • hotels.com
  • marriott.com
  • ihg.com
  • choicehotels.com
  • guestreservations.com
  • hyatt.com
  • bookonline.com
  • hotelsone.com
  • caesars.com

Copyright © Adthena. All rights reserved.

In August 2026, Booking.com led with a peak impression share of 37.44% on the 10th. Hotels.com surged to 22.59% mid-month, while IHG.com fluctuated, ending at 10.93%. Marriott.com and Hyatt.com showed steady gains, closing at 12.10% and 3.41%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services - Last month
  1. 1
    Paris Las Vegas | Official Website https://www.caesars.com

    Treat yourself to renovated hotel amenities and breathtaking views in the heart of Vegas. Center of the Vegas Strip, dining by Gordon Ramsay and more. Rates starting from $85/night. Open 24 hours.

  2. 2
    Choice Hotels® Official Site | Comfort Inn & Suites® https://www.choicehotels.com

    Every Comfort® Hotel Has the Features & Amenities You Love with a Modern Look & Feel. Choice-Branded Properties Provide Travelers with a Range of High-Quality Lodging Options.

  3. 3
    IHG® Official Site | Member Exclusive Benefits | Book now https://www.ihg.com

    Find the hotel you need near you with our worldwide locations. Save more on stays as an IHG One Rewards member. Join IHG One Rewards.

  4. 4
    New York Marriott Marquis https://www.marriott.com

    Enjoy Your Stay In New York — Get the Best Rates For Your Stay At New York Marriott Marquis. Reserve Now. See How Rewarding The World Really Is. Earn Nights, Experiences and More. Times Square.

  5. 5
    Hilton Deluxe Room | Resorts World Las Vegas https://www.rwlasvegas.com

    The Hilton Deluxe Room surrounds guests with custom decor, plush bedding, an intimate seating area at Resorts World Las Vegas.

Copyright © Adthena. All rights reserved.

In the bustling world of hospitality, top advertisers like Caesars, Choice Hotels, IHG, Marriott, and Resorts World Las Vegas captivate with unique offerings. From Caesars’ vibrant Vegas experience to IHG’s member benefits, each ad highlights distinct amenities, luxurious stays, and exclusive rewards, enticing travelers worldwide.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

UK