Share of Clicks for top 10 US Hospitality Customer Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| marriott.com | 27.99 |
| booking.com | 20.76 |
| hotels.com | 12.77 |
| choicehotels.com | 7.46 |
| hyatt.com | 6.23 |
| guestreservations.com | 3.62 |
| publichotels.com | 3.26 |
| bookonline.com | 3.07 |
| caesars.com | 2.62 |
| reservations.com | 1.4 |
| others | 10.82 |
- marriott.com - 27.99%
- booking.com - 20.76%
- hotels.com - 12.77%
- choicehotels.com - 7.46%
- hyatt.com - 6.23%
- guestreservations.com - 3.62%
- publichotels.com - 3.26%
- bookonline.com - 3.07%
- caesars.com - 2.62%
- reservations.com - 1.4%
- others - 10.82%
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Marriott.com leads with 27.99% click share, followed by Booking.com at 20.76%. Hotels.com holds 12.77%, while ‘others’ collectively capture 10.82%.
Share of Spend for the top 10 US Hospitality Customer Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | hotels.com | marriott.com | hyatt.com | bookonline.com | guestreservations.com | publichotels.com | choicehotels.com | caesars.com | reservations.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 20.57% | 18.22% | 14.18% | 7.87% | 5.04% | 7.35% | 3.63% | 2.08% | 4.08% | 1.21% |
| 2026/01/02 | 18.58% | 16.17% | 14.62% | 6.25% | 5.63% | 8.19% | 3.88% | 2.24% | 3.33% | 1.51% |
| 2026/01/03 | 20.11% | 17.39% | 17.98% | 7.32% | 4.98% | 7.18% | 3.21% | 3.22% | 1.2% | 1.31% |
| 2026/01/04 | 18.67% | 20.16% | 14.72% | 7.7% | 4.7% | 7.3% | 3.68% | 2.58% | 2.83% | 1.26% |
| 2026/01/05 | 19.19% | 17.56% | 13.84% | 7.71% | 6.13% | 7.33% | 4% | 2.02% | 3.4% | 2.22% |
| 2026/01/06 | 22.52% | 18.06% | 17.49% | 6.35% | 4.74% | 5.5% | 1.44% | 1.63% | 3.9% | 2.8% |
| 2026/01/07 | 20.38% | 17.81% | 12.52% | 5.83% | 5.42% | 7.38% | 3.59% | 2.69% | 1.32% | 3.32% |
| 2026/01/08 | 21.3% | 17.03% | 14.7% | 5.21% | 4.87% | 6.48% | 5.09% | 2.58% | 2.41% | 2.78% |
| 2026/01/09 | 21.03% | 15.59% | 16.31% | 5.76% | 5.4% | 4.14% | 3.81% | 2.73% | 2.2% | 4.23% |
| 2026/01/10 | 22.54% | 17.77% | 20.03% | 4.79% | 3.7% | 6.12% | 2.51% | 2.05% | 1.83% | 2.47% |
| 2026/01/11 | 22.27% | 20.68% | 15.01% | 4.95% | 4.44% | 5.32% | 2.07% | 3.14% | 3.36% | 1.91% |
| 2026/01/12 | 18.34% | 18.68% | 17% | 5.13% | 5.51% | 6.47% | 3.36% | 2.88% | 3.19% | 2.34% |
| 2026/01/13 | 18.4% | 21.06% | 15.79% | 5.99% | 5.6% | 5.63% | 2.88% | 2.12% | 3.37% | 2.18% |
| 2026/01/14 | 21.72% | 19.38% | 14.5% | 5.55% | 5.07% | 7.75% | 2.04% | 2.49% | 1.01% | 2.58% |
| 2026/01/15 | 21.68% | 19.67% | 13.54% | 4.3% | 5.4% | 5.08% | 3.16% | 1.66% | 5.1% | 1.04% |
| 2026/01/16 | 20.93% | 15.52% | 16.24% | 5.73% | 5.37% | 4.12% | 3.8% | 2.72% | 2.19% | 4.21% |
| 2026/01/17 | 24.73% | 20.19% | 16.75% | 5.48% | 4.23% | 4.96% | 4.46% | 1.56% | 3.27% | 0.94% |
| 2026/01/18 | 24.51% | 19.13% | 15.96% | 4.99% | 4.37% | 6.41% | 1.33% | 2.1% | 3.27% | 1.16% |
| 2026/01/19 | 23.47% | 18.87% | 15.96% | 5.03% | 5.19% | 5.25% | 3.28% | 2.34% | 4.11% | 1.81% |
| 2026/01/20 | 18.31% | 20.96% | 15.71% | 5.96% | 5.57% | 5.6% | 2.86% | 2.16% | 3.35% | 2.22% |
| 2026/01/21 | 24.04% | 15.62% | 18.07% | 5.67% | 3.15% | 5.33% | 4.99% | 2.57% | 3.48% | 1.3% |
| 2026/01/22 | 26.97% | 13.91% | 17.21% | 4.97% | 3.82% | 5.35% | 2.89% | 3.01% | 1.44% | 1.94% |
| 2026/01/23 | 24.41% | 15.01% | 17.25% | 5.88% | 3.81% | 4.11% | 3.83% | 2.75% | 3.2% | 2.1% |
| 2026/01/24 | 27.07% | 13.84% | 19.64% | 7.2% | 3.26% | 4.19% | 2.24% | 2.29% | 2.19% | 1.28% |
| 2026/01/25 | 26.24% | 13.58% | 19.98% | 5.49% | 3.3% | 4.31% | 4.33% | 3.15% | 1.26% | 1.42% |
| 2026/01/26 | 23.62% | 17.44% | 17.72% | 4.54% | 3.71% | 5.39% | 2.64% | 2.05% | 0.94% | 2.76% |
| 2026/01/27 | 20.51% | 15.54% | 17.91% | 5% | 3.54% | 5.38% | 2.71% | 2.97% | 1.74% | 2.51% |
| 2026/01/28 | 42.51% | 22.87% | 10.29% | 3.01% | 1.95% | 3.46% | 0.81% | 1.45% | 1.7% | 1.56% |
| 2026/01/29 | 42.52% | 24.79% | 6.5% | 2.51% | 2.47% | 3.15% | 1.3% | 1.43% | 1.92% | 1.95% |
| 2026/01/30 | 45.3% | 22.1% | 8.81% | 2.94% | 2.56% | 2.28% | 1.54% | 1.17% | 2.26% | 1.14% |
| 2026/01/31 | 49.4% | 19.78% | 9.59% | 3.05% | 2.39% | 2.31% | 1.48% | 1.24% | 1.13% | 0.64% |
- booking.com
- hotels.com
- marriott.com
- hyatt.com
- bookonline.com
- guestreservations.com
- publichotels.com
- choicehotels.com
- caesars.com
- reservations.com
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In January 2026, booking.com dominated PPC spend, peaking at 49.40% on the 31st. Hotels.com and marriott.com showed fluctuations, while hyatt.com and bookonline.com saw declines. The month ended with booking.com leading significantly.
Competitor Count for US Hospitality Customer Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 88 |
| 2026/01/02 | 88 |
| 2026/01/03 | 92 |
| 2026/01/04 | 94 |
| 2026/01/05 | 86 |
| 2026/01/06 | 87 |
| 2026/01/07 | 86 |
| 2026/01/08 | 89 |
| 2026/01/09 | 82 |
| 2026/01/10 | 91 |
| 2026/01/11 | 85 |
| 2026/01/12 | 87 |
| 2026/01/13 | 90 |
| 2026/01/14 | 86 |
| 2026/01/15 | 88 |
| 2026/01/16 | 82 |
| 2026/01/17 | 83 |
| 2026/01/18 | 85 |
| 2026/01/19 | 72 |
| 2026/01/20 | 90 |
| 2026/01/21 | 84 |
| 2026/01/22 | 73 |
| 2026/01/23 | 85 |
| 2026/01/24 | 84 |
| 2026/01/25 | 93 |
| 2026/01/26 | 89 |
| 2026/01/27 | 87 |
| 2026/01/28 | 84 |
| 2026/01/29 | 87 |
| 2026/01/30 | 81 |
| 2026/01/31 | 80 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout January, peaking at 94 on January 4th. The month concluded with a slight decline, ending at 80.