US Hospitality Customer Services - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Customer Services – US

Google AI Overview visibility for Hospitality Customer Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.5956647876
56.4043352124
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 8%
Navigational 18%
Seasonal 0%
Local 16%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Customer Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
booking.com 31.28
marriott.com 18.3
hotels.com 16.16
ihg.com 7.27
hyatt.com 6.69
choicehotels.com 6.32
guestreservations.com 3.92
caesars.com 1.91
reservationdesk.com 1.33
omnihotels.com 0.75
others 6.07
  • booking.com - 31.28%
  • marriott.com - 18.3%
  • hotels.com - 16.16%
  • ihg.com - 7.27%
  • hyatt.com - 6.69%
  • choicehotels.com - 6.32%
  • guestreservations.com - 3.92%
  • caesars.com - 1.91%
  • reservationdesk.com - 1.33%
  • omnihotels.com - 0.75%
  • others - 6.07%

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In the competitive landscape of Google PPC, Booking.com leads with a 31.28% click share, followed by Marriott.com at 18.3%. Hotels.com captures 16.16%, while ‘others’ collectively hold 6.07%.

Market Exposure

Share of Spend for the top 10 US Hospitality Customer Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date booking.com hotels.com marriott.com ihg.com choicehotels.com hyatt.com guestreservations.com caesars.com reservationdesk.com omnihotels.com
2026/10/01 43.63% 18.45% 10.48% 7.97% 2.03% 4.21% 3.76% 1.59% 1.05% 1.28%
2026/10/02 43.4% 15.7% 9.07% 10.1% 2.32% 4.41% 4.44% 2.12% 0.9% 1.13%
2026/10/03 41.81% 14.29% 8.94% 8.8% 2.19% 5.39% 5.76% 1.96% 0.76% 1.47%
2026/10/04 35.65% 18.12% 10.34% 7.87% 5.43% 5.96% 4.61% 2.58% 0.68% 1.11%
2026/10/05 35.75% 14.3% 11.29% 9.61% 4.63% 5.32% 5.93% 2.32% 0.98% 0.89%
2026/10/06 36.24% 18.6% 10.1% 12.14% 2.97% 5.2% 3.93% 2.63% 1.08% 1.09%
2026/10/07 35.13% 19.27% 10.81% 10.68% 2.85% 5.35% 4.96% 1.58% 1.84% 0.02%
2026/10/08 33.19% 21.09% 11.14% 9.34% 3.38% 5.38% 4.98% 2.19% 1.62% 0.02%
2026/10/09 34.39% 15.02% 10.48% 11.33% 4.56% 6.14% 4.91% 1.91% 1.05% 1.52%
2026/10/10 31.88% 16.67% 10.06% 15.73% 4.66% 6.76% 5.09% 1.86% 0.51% 0.19%
2026/10/11 18.55% 12.19% 17.08% 16.37% 4.83% 8.18% 7.62% 2.62% 0.56% 0.98%
2026/10/12 29.77% 16.8% 12.17% 12.29% 3.72% 6.61% 5.16% 2.48% 1.08% 1.25%
2026/10/13 29.92% 14.6% 11.87% 13.68% 3.29% 6.47% 5.83% 2.83% 1.79% 1.54%
2026/10/14 26.65% 20.06% 11.17% 14.3% 3.51% 6.68% 4.86% 1.72% 1.11% 1.52%
2026/10/15 24.8% 20.72% 13.14% 13.61% 3.55% 7.28% 4.37% 1.82% 1.34% 1.18%
2026/10/16 30.53% 17.79% 13.48% 10.55% 2.52% 7.51% 4.25% 2.24% 0.79% 1.7%
2026/10/17 28.57% 20.95% 12.87% 11.32% 3.72% 7.61% 3.2% 2.68% 0.33% 0.85%
2026/10/18 29.53% 17.9% 12.89% 12.75% 4.8% 6.55% 4.93% 2.17% 0.42% 0.42%
2026/10/19 28.93% 21.21% 13.52% 9.21% 4.46% 7.07% 4.11% 2.33% 1.52% 1.21%
2026/10/20 31.22% 21.39% 12.74% 10.42% 4.67% 7.27% 3.2% 1.73% 1.04% 0.99%
2026/10/21 30.15% 27.55% 12.26% 6.82% 3.93% 6.25% 3.74% 2.06% 1.1% 0.72%
2026/10/22 35.87% 23.78% 12.12% 7.98% 4.35% 6.42% 3.58% 0.51% 0.4% 0.83%
2026/10/23 35.43% 16.22% 13.08% 10.63% 5.27% 6.06% 4.1% 1.53% 1.51% 1.14%
2026/10/24 32.34% 15.88% 12.58% 8.3% 4.68% 6.32% 5.95% 2.76% 2.98% 0.75%
2026/10/25 30.66% 18.17% 10.52% 9.14% 5.31% 7.17% 4.92% 1.51% 2.6% 1.76%
2026/10/26 34.37% 17.79% 10.07% 7.4% 4.98% 5.58% 5.3% 1.2% 3% 1.6%
2026/10/27 33.31% 16.83% 12.2% 9.29% 4.66% 5.33% 4.87% 1.83% 3.3% 0.9%
2026/10/28 34.08% 17.45% 11.61% 10.38% 4.73% 5.06% 4.3% 0.21% 3.03% 1.58%
2026/10/29 31.62% 16.78% 10.87% 8.88% 3.83% 4.69% 8.03% 2.13% 3.07% 0.85%
2026/10/30 31.95% 21.11% 9.62% 11.96% 4.44% 4.07% 4.86% 1.81% 2.18% 1.33%
2026/10/31 31.16% 21.69% 11.07% 10.1% 6.22% 5.5% 3.56% 2.05% 1.33% 1.11%
  • booking.com
  • hotels.com
  • marriott.com
  • ihg.com
  • choicehotels.com
  • hyatt.com
  • guestreservations.com
  • caesars.com
  • reservationdesk.com
  • omnihotels.com

Copyright © Adthena. All rights reserved.

In October 2026, booking.com led with fluctuating spend, peaking early and stabilizing mid-month. hotels.com saw a mid-month surge, while marriott.com maintained steady growth. ihg.com and hyatt.com experienced varied trends, ending with moderate shares.

Market Exposure

Competitor Count for US Hospitality Customer Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 66
2026/10/02 70
2026/10/03 74
2026/10/04 76
2026/10/05 79
2026/10/06 70
2026/10/07 74
2026/10/08 80
2026/10/09 88
2026/10/10 89
2026/10/11 87
2026/10/12 82
2026/10/13 82
2026/10/14 83
2026/10/15 86
2026/10/16 75
2026/10/17 71
2026/10/18 70
2026/10/19 63
2026/10/20 66
2026/10/21 70
2026/10/22 58
2026/10/23 64
2026/10/24 75
2026/10/25 76
2026/10/26 79
2026/10/27 82
2026/10/28 77
2026/10/29 84
2026/10/30 78
2026/10/31 81

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October saw a dynamic shift in distinct advertisers, peaking at 89 on the 10th. A mid-month dip to 58 on the 22nd was followed by a recovery, closing at 81.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Customer Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hotels.com 1.75%
booking.com 1.64%
reservationdesk.com 1.01%
reservations.com 0.56%
reservationcounter.com 0.28%
caesars.com -0.48%
bookonline.com -0.64%
hyatt.com -0.99%
marriott.com -1.11%
ihg.com -1.44%

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Hotels.com and Booking.com lead with click share gains, while IHG.com and Marriott.com face declines.

Campaign Efficiency

US Hospitality Customer Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date booking.com hotels.com ihg.com marriott.com choicehotels.com hyatt.com guestreservations.com reservationdesk.com caesars.com bookonline.com
2026/10/01 44.01% 15.88% 13% 7.06% 1.97% 3.27% 5.05% 1.6% 0.94% 1.09%
2026/10/02 43.9% 12.21% 17.66% 6.09% 2.28% 3.35% 5.86% 1.6% 1.17% 0.78%
2026/10/03 42.69% 11.38% 14.85% 6.19% 2.27% 4.03% 6.99% 1.05% 1.14% 1.44%
2026/10/04 36.62% 16% 12.28% 7.26% 6.25% 4.4% 6% 1% 1.57% 2.1%
2026/10/05 36.65% 12.38% 12.91% 8.16% 4.76% 3.9% 7.06% 1.33% 1.33% 2.45%
2026/10/06 36.99% 14.96% 19.53% 6.96% 3.4% 3.75% 4.91% 1.38% 1.26% 1.51%
2026/10/07 35.68% 15.54% 17.18% 7.7% 3.19% 3.89% 6.05% 2.32% 0.96% 1.55%
2026/10/08 34.82% 17.05% 15.35% 7.72% 3.52% 3.9% 6.27% 2.24% 1.29% 1.38%
2026/10/09 35.3% 12.49% 17.69% 7.06% 4.74% 4.36% 6.42% 1.49% 0.99% 1.86%
2026/10/10 30.75% 13.06% 27.07% 6.05% 4.64% 4.35% 5.96% 0.55% 0.91% 1.1%
2026/10/11 17.29% 8.69% 29.08% 9.98% 5.46% 5.27% 9.11% 0.8% 1.29% 1.4%
2026/10/12 31.67% 13.82% 18.75% 8.34% 4.2% 4.66% 6.32% 1.46% 1.25% 1.71%
2026/10/13 30.51% 11.69% 21.62% 7.79% 3.47% 4.78% 7.06% 2.54% 1.55% 1.57%
2026/10/14 28.08% 14.6% 21.04% 7.46% 3.04% 5.06% 6.86% 1.55% 1.05% 2.43%
2026/10/15 26.04% 15.85% 22.15% 9.03% 3.6% 5.64% 5.27% 1.69% 0.96% 1.61%
2026/10/16 33.52% 15.18% 15.7% 9.6% 2.4% 6.34% 5.62% 0.99% 1.09% 2.17%
2026/10/17 30.7% 16.75% 16.53% 9.47% 3.64% 5.96% 4.97% 0.45% 1.31% 1.48%
2026/10/18 30.49% 14.52% 19.25% 9.03% 4.45% 5.22% 5.61% 0.62% 1.07% 1.38%
2026/10/19 32.15% 17.31% 12.23% 10.48% 5.07% 6.19% 5.38% 2.29% 1.23% 1.22%
2026/10/20 33.82% 16.55% 15.15% 9.59% 4.84% 7.59% 4.02% 1.3% 0.88% 0.75%
2026/10/21 35.61% 21.88% 8.78% 9.4% 4.72% 5.83% 4.71% 1.58% 1.32% 0.77%
2026/10/22 39.66% 19.24% 11.32% 8.85% 5.04% 5.81% 4.38% 0.56% 0.24% 0.63%
2026/10/23 37.46% 13.68% 14.84% 9.16% 5.74% 5.23% 5.11% 2.21% 0.69% 0.42%
2026/10/24 34.81% 12.63% 11.56% 7.97% 4.91% 5.17% 8% 4.14% 1.57% 0.09%
2026/10/25 31.09% 14.27% 12.19% 7.17% 5.38% 7.08% 6.3% 3.87% 0.95% 0.16%
2026/10/26 33.42% 14.98% 10.67% 7.63% 5.19% 4.63% 6.73% 4.29% 0.9% 0.23%
2026/10/27 34.86% 13.32% 11.58% 8.02% 4.86% 4.69% 6.1% 4.78% 1.04% 0.4%
2026/10/28 33.01% 14.53% 15.02% 7.32% 4.22% 4.34% 5.75% 4.53% 0.19% 0.45%
2026/10/29 30.66% 13.07% 11.37% 7.38% 3.89% 3.91% 12.33% 4.27% 1.05% 0.46%
2026/10/30 32.11% 16.45% 17.56% 6.69% 4.55% 3.45% 6.35% 2.96% 1% 0.58%
2026/10/31 32.51% 17.47% 15.62% 7.22% 6.61% 4.98% 4.73% 1.82% 1.19% 0.74%
  • booking.com
  • hotels.com
  • ihg.com
  • marriott.com
  • choicehotels.com
  • hyatt.com
  • guestreservations.com
  • reservationdesk.com
  • caesars.com
  • bookonline.com

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In October 2026, Booking.com started strong with a 44.01% share, but saw a decline, ending at 32.51%. Hotels.com fluctuated, peaking at 21.88% mid-month. IHG.com had a notable spike to 29.08% on October 11. Marriott.com maintained a steady presence, while ChoiceHotels.com and Hyatt.com showed varied trends. GuestReservations.com peaked at 12.33% on October 29. ReservationDesk.com and Caesars.com had minor fluctuations. BookOnline.com saw a gradual decline, ending at 0.74%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services - Last month
  1. 1
    Choice Hotels https://www.choicehotels.com

    Comfort Inn® Official Site — Book Online with Choice Hotels and Save Up to 10%. Experience New Rooms, Fast & Friendly Service, Free Hot Breakfast, WIFI & the Best Rates!

  2. 2
    Exclusive Four Seasons Hotels | Florida Luxury at Four Seasons https://www.fourseasons.com › florida › collection

    Experience Luxury Resorts with Family Adventures & Memorable Experiences for Everyone. Embrace Romance & Adventure With Four Seasons Florida. Truly Unforgettable Journey Awaits.

  3. 3
    Holston House Group Rates | Exclusive Group Discounts https://www.hyatt.com

    Reserve group hotel rooms at Holston House downtown Nashville and unlock exclusive savings. Gather the whole family in spacious, design-forward...

  4. 4
    IHG® Official Site https://www.ihg.com

    Member Exclusive Benefits — Find the hotel you need near you with our worldwide locations.

  5. 5
    Marriott's Official Site | Marriott Hotels https://www.marriott.com › marriott › hotels

    Book With Marriott Bonvoy®. Your Lifelong Travel Partner for Every Journey. Book Now With Marriott Bonvoy® And Discover Our Local Offers. Exclusive Member Rates. Perks That Add Up.

Copyright © Adthena. All rights reserved.

In the competitive world of hospitality, top-performing PPC ads reveal compelling narratives. Choice Hotels emphasizes savings and comfort, while Four Seasons captivates with luxury and unforgettable experiences. Hyatt targets group savings, IHG highlights member benefits, and Marriott offers exclusive perks, crafting a story of diverse, enticing travel options.

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