US Hospitality Customer Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Customer Services – US

Google AI Overview visibility for Hospitality Customer Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.8915280449
67.1084719551
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 10%
Navigational 7%
Seasonal 0%
Local 21%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Customer Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
marriott.com 21.48
booking.com 21.01
hotels.com 17.84
choicehotels.com 10.8
ihg.com 5.79
hyatt.com 5.53
guestreservations.com 3.88
caesars.com 2.13
bookonline.com 2.01
publichotels.com 1.22
others 8.31
  • marriott.com - 21.48%
  • booking.com - 21.01%
  • hotels.com - 17.84%
  • choicehotels.com - 10.8%
  • ihg.com - 5.79%
  • hyatt.com - 5.53%
  • guestreservations.com - 3.88%
  • caesars.com - 2.13%
  • bookonline.com - 2.01%
  • publichotels.com - 1.22%
  • others - 8.31%

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In the competitive landscape of Google PPC, Marriott.com leads with 21.48% click share, closely followed by Booking.com at 21.01%. Hotels.com captures 17.84%, while ChoiceHotels.com holds 10.8%. Others collectively account for 8.31%.

Market Exposure

Share of Spend for the top 10 US Hospitality Customer Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date booking.com hotels.com marriott.com ihg.com choicehotels.com guestreservations.com hyatt.com bookonline.com caesars.com reservationdesk.com
2026/07/01 23.31% 20.24% 11.14% 8.78% 3.85% 7.53% 4.77% 4.6% 2.45% 1.46%
2026/07/02 20.76% 20.79% 11.56% 12.36% 4.58% 6.15% 4.78% 4.52% 1.09% 1.35%
2026/07/03 17.5% 21.68% 12.64% 11.86% 3.82% 7.1% 5.8% 5.51% 2.05% 1.04%
2026/07/04 16.65% 20.6% 13.5% 13.97% 3.56% 5.13% 5.77% 4.67% 1.96% 1.23%
2026/07/05 17.32% 24.58% 13.03% 8.78% 4.37% 8.28% 5.68% 4.02% 2.15% 0.72%
2026/07/06 21.24% 23.7% 11.62% 8.83% 3.93% 6.75% 4.43% 4.81% 2.48% 1.04%
2026/07/07 20.35% 21.79% 13.34% 11.23% 3.91% 6.67% 5.03% 3.63% 1.72% 1.23%
2026/07/08 24.16% 24.45% 12.48% 9.7% 4.11% 4.85% 4.14% 3.75% 2.14% 0.79%
2026/07/09 22.45% 26.31% 10.71% 13.92% 3.89% 4.22% 3.55% 3.36% 1.14% 0.87%
2026/07/10 20.08% 20.63% 10.37% 12.23% 3.27% 4.9% 4.7% 4.19% 2.72% 1.02%
2026/07/11 19.88% 23.39% 10.03% 15.84% 3.75% 4.89% 4.43% 3.36% 2.37% 0.73%
2026/07/12 18% 22.39% 10.4% 16.76% 4.3% 5.24% 4.37% 4.72% 1.01% 0.94%
2026/07/13 18.33% 23.02% 11.75% 12.24% 3.66% 5.05% 4.8% 3.51% 2.21% 1.2%
2026/07/14 17.29% 17.67% 13.26% 16% 4.5% 5.47% 5.16% 4.51% 2.33% 1.65%
2026/07/15 25.79% 26.16% 11.69% 10.61% 3.1% 5.39% 3.65% 2.05% 1.04% 1.41%
2026/07/16 28.98% 23.23% 11.18% 9.31% 2.84% 4.44% 4.29% 3.1% 1.79% 1.38%
2026/07/17 26.84% 16.6% 11.94% 16.52% 2.65% 4.55% 4.44% 3.06% 1.49% 1.29%
2026/07/18 31.02% 17.1% 12.46% 15.46% 3.8% 3.24% 4.72% 1.28% 2.01% 0.98%
2026/07/19 31.44% 21.62% 12.15% 10.42% 3.82% 3.1% 4.83% 1.77% 1.93% 1.41%
2026/07/20 32.85% 17.35% 9.81% 11.53% 3.03% 4.66% 4.04% 1.7% 2.6% 1.59%
2026/07/21 17.26% 17.64% 13.24% 16.13% 4.5% 5.46% 5.15% 4.5% 2.32% 1.64%
2026/07/22 24.03% 20.44% 10.75% 14.36% 3.57% 4.58% 4.5% 2.86% 2.03% 1.52%
2026/07/23 24.05% 20.05% 12.62% 14.49% 3.75% 3.99% 4.08% 2.6% 2.73% 1.21%
2026/07/24 25.94% 24.71% 10.58% 8.59% 4.53% 5.07% 4.67% 2.5% 1.55% 1.67%
2026/07/25 24.39% 21.26% 11.04% 12.31% 4.05% 5.34% 4.09% 3.4% 1.62% 1.58%
2026/07/26 24.54% 21.72% 12.27% 10.64% 4.24% 3.8% 4.57% 3.02% 1.77% 1.34%
2026/07/27 26.83% 17.92% 10.73% 10.17% 4.6% 4.68% 5.3% 4.18% 1.25% 1.9%
2026/07/28 25.68% 18.3% 11.72% 8.4% 4.33% 6.74% 5.38% 3.59% 1.53% 2.19%
2026/07/29 20.92% 16.58% 11.16% 7.73% 4.47% 6.39% 6.27% 4.55% 2.27% 2.08%
2026/07/30 22.07% 20% 6.76% 19.73% 4.26% 4.21% 4.96% 2.96% 3.09% 1.24%
2026/07/31 20.91% 17.9% 13.28% 10.62% 6.68% 6.07% 5.53% 4.06% 1.97% 0.75%
  • booking.com
  • hotels.com
  • marriott.com
  • ihg.com
  • choicehotels.com
  • guestreservations.com
  • hyatt.com
  • bookonline.com
  • caesars.com
  • reservationdesk.com

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In July 2026, booking.com led PPC spend, peaking mid-month at 32.85%. hotels.com fluctuated, ending at 17.9%. marriott.com saw a dip, closing at 13.28%. IHG’s spend spiked to 19.73% before settling at 10.62%. choicehotels.com and guestreservations.com maintained steady shares, while hyatt.com and bookonline.com showed minor variations. caesars.com and reservationdesk.com had lower, consistent shares.

Market Exposure

Competitor Count for US Hospitality Customer Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 79
2026/07/02 83
2026/07/03 81
2026/07/04 86
2026/07/05 92
2026/07/06 80
2026/07/07 75
2026/07/08 75
2026/07/09 82
2026/07/10 86
2026/07/11 86
2026/07/12 92
2026/07/13 84
2026/07/14 81
2026/07/15 78
2026/07/16 76
2026/07/17 85
2026/07/18 81
2026/07/19 83
2026/07/20 74
2026/07/21 81
2026/07/22 96
2026/07/23 93
2026/07/24 93
2026/07/25 92
2026/07/26 93
2026/07/27 89
2026/07/28 92
2026/07/29 89
2026/07/30 98
2026/07/31 87

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July began with 79 advertisers, fluctuating throughout the month. Peaks occurred on July 22 with 96 and July 30 with 98. The month concluded with 87 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Customer Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
booking.com 3.48%
choicehotels.com 0.44%
reservationdesk.com 0.24%
redlioninn.com 0.19%
hyatt.com 0.18%
reservations.com -0.28%
guestreservations.com -0.42%
bookonline.com -0.48%
marriott.com -0.48%
hotels.com -2.53%

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Booking.com surged with a 3.48% increase, while Hotels.com dropped by 2.53%. Choicehotels.com gained 0.44%, contrasting with Marriott.com’s 0.48% decline.

Campaign Efficiency

US Hospitality Customer Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date booking.com ihg.com hotels.com choicehotels.com marriott.com guestreservations.com bookonline.com hyatt.com caesars.com reservationdesk.com
2026/07/01 23.42% 12.5% 15.96% 5.15% 8.12% 7.92% 5.17% 3.23% 1.52% 1.46%
2026/07/02 19.43% 19.95% 16.27% 6.61% 8.39% 6.46% 4.98% 3.15% 0.72% 1.47%
2026/07/03 17.92% 17.61% 18.15% 5.44% 9.19% 7.56% 6.62% 3.81% 1.32% 1.23%
2026/07/04 15.84% 22.22% 16.31% 5.44% 9.95% 5.75% 5.06% 3.8% 1.33% 1.41%
2026/07/05 17.05% 16.95% 20.22% 6.6% 10.48% 6.96% 4.26% 4.19% 1.5% 0.76%
2026/07/06 21.76% 11.39% 19.84% 6.33% 10.21% 7.66% 5.64% 3.01% 1.71% 1.4%
2026/07/07 21.32% 17.23% 18.18% 5.42% 10.07% 6.74% 4.46% 3.24% 1.24% 1.4%
2026/07/08 26.14% 15.58% 18.57% 6.21% 9.55% 5.31% 4.07% 2.97% 1.69% 0.92%
2026/07/09 23.47% 19.05% 19.62% 6.11% 8.51% 5.22% 4.17% 2.33% 0.92% 1.01%
2026/07/10 19.74% 17.94% 17.61% 4.79% 7.76% 5.5% 4.22% 3.11% 1.74% 1.21%
2026/07/11 18.95% 24.14% 18.67% 5.47% 7.41% 5.39% 3.54% 2.83% 1.49% 0.79%
2026/07/12 17.67% 23.43% 18.76% 6.32% 7.65% 5.51% 5.06% 2.52% 0.58% 0.98%
2026/07/13 19.26% 18.52% 18.43% 5.01% 8.48% 5.45% 3.89% 3.13% 1.33% 1.35%
2026/07/14 16.2% 23.91% 13.93% 6.33% 9.57% 5.92% 4.85% 3.2% 1.45% 1.7%
2026/07/15 25.42% 17.64% 21.54% 4.14% 8.89% 5.8% 2.42% 2.67% 0.69% 1.68%
2026/07/16 30.84% 12.83% 19.89% 2.82% 8.01% 4.72% 3.62% 2.65% 1.15% 1.54%
2026/07/17 26.8% 23.65% 14.32% 2.58% 8.07% 4.92% 3.33% 2.73% 1.02% 1.4%
2026/07/18 29.35% 22.58% 13.72% 4.37% 8.43% 3.03% 1.36% 4.91% 1.31% 1.09%
2026/07/19 31.28% 16.68% 18.03% 4.5% 9.81% 3.55% 1.75% 3.14% 1.35% 1.51%
2026/07/20 32.57% 17.77% 13.27% 3.48% 7.09% 4.47% 1.67% 2.59% 1.62% 1.57%
2026/07/21 16.2% 23.91% 13.93% 6.33% 9.57% 5.92% 4.85% 3.2% 1.45% 1.7%
2026/07/22 23.6% 21.74% 16.41% 5.32% 8.07% 4.45% 2.9% 2.86% 1.15% 1.66%
2026/07/23 24.32% 21.11% 16.09% 4.93% 9.39% 3.98% 2.79% 2.74% 1.73% 1.46%
2026/07/24 25.29% 16.89% 19.85% 6.35% 8.24% 5.19% 2.8% 3.26% 0.98% 1.7%
2026/07/25 24.84% 17.23% 17.71% 5.84% 8.65% 5.28% 3.65% 2.78% 1.21% 1.8%
2026/07/26 24.88% 15.97% 17.34% 5.79% 9.46% 4.83% 3.3% 3.2% 1.19% 1.47%
2026/07/27 27.29% 15.92% 14.28% 5.57% 8.92% 5.04% 4.4% 3.65% 0.81% 2.06%
2026/07/28 24.26% 15.29% 13.25% 5.28% 9.23% 8.55% 3.85% 3.96% 1.04% 2.36%
2026/07/29 20.93% 14.93% 13.27% 5.64% 8.4% 7.54% 4.86% 3.76% 1.32% 2.39%
2026/07/30 22.75% 25.68% 15.87% 4.91% 5.95% 4.41% 3.07% 3.48% 2% 1.54%
2026/07/31 21.08% 16.98% 15.37% 9.53% 8.79% 6.34% 4.35% 3.67% 1.21% 0.81%
  • booking.com
  • ihg.com
  • hotels.com
  • choicehotels.com
  • marriott.com
  • guestreservations.com
  • bookonline.com
  • hyatt.com
  • caesars.com
  • reservationdesk.com

Copyright © Adthena. All rights reserved.

In July 2026, booking.com led with fluctuating impressions, peaking mid-month. IHG and hotels.com showed varied trends, while choicehotels.com and marriott.com maintained steady shares. Guestreservations.com and bookonline.com had lower, stable shares. Hyatt.com and caesars.com saw minimal changes, with reservationdesk.com ending with a dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services - Last month
  1. 1
    Paris Las Vegas | Official Website https://www.caesars.com

    Treat yourself to renovated hotel amenities and breathtaking views in the heart of Vegas. Center of the Vegas Strip, dining by Gordon Ramsay and more. Rates starting from $85/night. Open 24 hours.

  2. 2
    IHG® Official Site - Save up to 30% IHG Summer Sale - Book now https://www.ihg.com

    Find the hotel you need near you with our worldwide locations. Save more on stays as an IHG One Rewards member. Member Exclusive Benefits. Book Direct, Earn Rewards. Join IHG One Rewards. Free internet.

  3. 3
    Marriott's Official Site https://www.marriott.com

    Marriott® Hotels — Book Now With Marriott Bonvoy® And Rediscover Our Local Offers. Experience Over 30 Extraordinary Hotel Brands With Marriott Bonvoy®. Over 30 Hotel Brands. Committed to Our Guests. Discover Book Be Rewarded. Flexible Cancellation. Mobile Key. Download the App. Mobile...

  4. 4
    Hilton Honors Members https://www.rwlasvegas.com

    Resorts World Las Vegas — Resorts World has a dedicated pre-arrival service team that can assist...

  5. 5
    60% Off Hilton - Hilton - 2026 Unsold Rooms Daily Deals https://www.tripsinsider.com

    Great Packages & Discounts on Hotels in Your Area. Book Your Stay Now!

Copyright © Adthena. All rights reserved.

In the bustling world of hospitality, Caesars, IHG, Marriott, Resorts World, and Trips Insider captivate with enticing offers. From Caesars’ luxurious Vegas experience to IHG’s global savings, Marriott’s diverse brands, Resorts World’s personalized service, and Trips Insider’s unbeatable Hilton deals, each ad weaves a unique narrative of allure and value.

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