US Hospitality Customer Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Customer Services – US

Google AI Overview visibility for Hospitality Customer Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.18905913638
93.8109408636
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 5%
Seasonal 0%
Local 15%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Customer Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
booking.com 28.32
marriott.com 25.36
hotels.com 12.53
choicehotels.com 8.33
hyatt.com 6.83
guestreservations.com 2.92
caesars.com 2.18
bookonline.com 2.05
groupon.com 1.5
publichotels.com 1.46
others 8.52
  • booking.com - 28.32%
  • marriott.com - 25.36%
  • hotels.com - 12.53%
  • choicehotels.com - 8.33%
  • hyatt.com - 6.83%
  • guestreservations.com - 2.92%
  • caesars.com - 2.18%
  • bookonline.com - 2.05%
  • groupon.com - 1.5%
  • publichotels.com - 1.46%
  • others - 8.52%

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In the PPC landscape, Booking.com leads with 28.32% click share, followed by Marriott at 25.36%. Others collectively hold 8.52%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Customer Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date booking.com marriott.com hotels.com hyatt.com guestreservations.com bookonline.com choicehotels.com reservationdesk.com reservationstays.com caesars.com
2026/03/01 44.87% 12.43% 14.8% 7.51% 3.76% 2.95% 2.16% 1.29% 1.51% 1.88%
2026/03/02 43.69% 11.98% 16.31% 6.02% 4.24% 3.19% 1.79% 1.34% 1.95% 1.32%
2026/03/03 40.66% 13.97% 15.11% 5.93% 4.33% 3.77% 1.76% 1.69% 2.07% 1.87%
2026/03/04 37.98% 14.19% 14.87% 4.81% 4.37% 4.19% 2.24% 1.55% 2.44% 2.19%
2026/03/05 39.05% 13.92% 15.61% 4.58% 4.07% 3.3% 2.78% 0.67% 1.52% 2.17%
2026/03/06 34.47% 12.57% 18.67% 6.18% 3.98% 3.65% 2.34% 1.24% 1.63% 2.2%
2026/03/07 36.51% 13.96% 18.27% 6.33% 3.11% 2.89% 2.82% 0.32% 2.04% 1.23%
2026/03/08 36.15% 13.31% 17.82% 6.22% 3.38% 2.63% 2.08% 1.07% 3.24% 1.64%
2026/03/09 31.07% 11.74% 19.09% 5.64% 4.87% 3.42% 2.48% 0.97% 3.69% 1.47%
2026/03/10 37.93% 12.48% 18.21% 4.77% 4.33% 2.53% 1.55% 1.56% 2.63% 0.92%
2026/03/11 34.94% 12.3% 22.46% 5.5% 3.51% 2.89% 1.9% 1.41% 2.96% 1.48%
2026/03/12 37.21% 11.12% 22.37% 5.24% 3.7% 2.86% 1.41% 1.69% 1.96% 1.15%
2026/03/13 37.39% 10.27% 19.81% 6.26% 4.03% 3.64% 1.13% 1.5% 2.07% 2.24%
2026/03/14 38.92% 9.36% 18.55% 7.12% 4.49% 3.72% 1.64% 1.39% 2.46% 1.09%
2026/03/15 36.27% 9.46% 21.96% 5.85% 4.64% 2.67% 2.4% 1.52% 2.83% 1.4%
2026/03/16 36.93% 11.07% 21.08% 6.44% 4.54% 3.09% 1.62% 2.18% 2.41% 0.01%
2026/03/17 34.23% 12.66% 16.67% 7.84% 5.01% 3.08% 2.05% 1.1% 2.53% 1.73%
2026/03/18 33.38% 14.87% 11.07% 8.43% 5.6% 4.59% 3.17% 1.18% 3.18% 1.08%
2026/03/19 38.74% 10.46% 15.17% 7.08% 5.18% 3.21% 2.82% 1.14% 2.1% 3.5%
2026/03/20 34% 14.9% 15.79% 6.64% 4.01% 3.5% 2.2% 1.92% 1.86% 2.96%
2026/03/21 24.82% 21.98% 12.46% 8.71% 4.55% 3.86% 3.33% 1.54% 1.58% 3.41%
2026/03/22 30.78% 19.92% 10.67% 8.85% 4.94% 3.05% 3.33% 2.23% 1.19% 3.27%
2026/03/23 27.8% 19.4% 14.3% 7.6% 4.94% 3.23% 2.88% 2.52% 1.67% 1.53%
2026/03/24 30.13% 15.06% 15.68% 5.38% 5.32% 3.2% 3.08% 1.44% 3.22% 4.51%
2026/03/25 25.99% 16.27% 16.31% 5.79% 4.08% 3.26% 3.56% 1.39% 1.53% 6.22%
2026/03/26 20.1% 20.94% 9.6% 7.15% 6.47% 2.73% 5.24% 1.3% 2.22% 5.91%
2026/03/27 27.79% 20.68% 11.22% 6.74% 4.23% 2.64% 4.99% 1.83% 2.26% 2.26%
2026/03/28 28.12% 25.5% 9.51% 7.82% 4.13% 2.64% 3.23% 1.56% 1.41% 0.84%
2026/03/29 26.46% 17.13% 13.04% 9.67% 3.72% 3.2% 4.33% 0.61% 1.44% 1.16%
2026/03/30 27.17% 13.48% 15.67% 9.19% 5.97% 3.83% 4.1% 1.96% 1.57% 2.46%
2026/03/31 23.63% 18.59% 9.72% 9.1% 6.11% 4.57% 4.38% 3.28% 2.09% 1.71%
  • booking.com
  • marriott.com
  • hotels.com
  • hyatt.com
  • guestreservations.com
  • bookonline.com
  • choicehotels.com
  • reservationdesk.com
  • reservationstays.com
  • caesars.com

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March saw booking.com lead with a declining trend, ending at 23.63%. Marriott.com surged mid-month, peaking at 25.5%. Hotels.com fluctuated, closing at 9.72%. Hyatt.com rose steadily, finishing at 9.1%.

Market Exposure

Competitor Count for US Hospitality Customer Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 82
2026/03/02 80
2026/03/03 76
2026/03/04 76
2026/03/05 81
2026/03/06 85
2026/03/07 85
2026/03/08 83
2026/03/09 82
2026/03/10 79
2026/03/11 74
2026/03/12 75
2026/03/13 68
2026/03/14 69
2026/03/15 74
2026/03/16 82
2026/03/17 80
2026/03/18 75
2026/03/19 75
2026/03/20 68
2026/03/21 77
2026/03/22 76
2026/03/23 70
2026/03/24 68
2026/03/25 69
2026/03/26 64
2026/03/27 60
2026/03/28 70
2026/03/29 74
2026/03/30 73
2026/03/31 70

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March began with 82 advertisers, fluctuating throughout the month. A peak of 85 was seen on March 6-7, followed by a decline, ending at 70.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Customer Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
marriott.com 7.98%
choicehotels.com 4.75%
hyatt.com 1.55%
caesars.com 1.33%
groupon.com 0.54%
airbnb.com -0.24%
publichotels.com -0.41%
reservationstays.com -0.49%
hotels.com -6.83%
booking.com -9.13%

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Marriott.com surged with a 7.98% click share increase, while booking.com dropped by 9.13%. Choicehotels.com gained 4.75%, contrasting with hotels.com’s 6.83% decline.

Campaign Efficiency

US Hospitality Customer Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date booking.com marriott.com choicehotels.com hotels.com guestreservations.com hyatt.com bookonline.com reservationdesk.com groupon.com reservationstays.com
2026/03/01 48.07% 9.48% 4.07% 13.42% 5% 4.99% 3.39% 1.5% 0.74% 1.89%
2026/03/02 47.4% 8.82% 3.06% 13.34% 6.02% 4.18% 3.87% 1.59% 1.4% 2.75%
2026/03/03 44.16% 10.95% 2.77% 13.35% 5.7% 3.7% 4.5% 1.89% 1.87% 2.44%
2026/03/04 41.32% 10.6% 4.08% 13.97% 5.65% 3.06% 4.87% 1.72% 1.2% 2.87%
2026/03/05 42.85% 10.13% 5.3% 14.07% 5.31% 3.08% 3.86% 0.67% 1.99% 1.92%
2026/03/06 38.08% 9.22% 3.82% 17.73% 5.01% 4.58% 4.54% 1.32% 2.23% 2.07%
2026/03/07 39.23% 10.51% 4.6% 17.35% 4.06% 4.59% 3.81% 0.32% 1.52% 2.69%
2026/03/08 39.8% 10.24% 3.29% 16.35% 4.54% 4.4% 3.11% 1.17% 1.93% 4.12%
2026/03/09 33.25% 9.55% 3.98% 17.9% 6.46% 4.08% 4.16% 1.08% 2.24% 4.79%
2026/03/10 39.68% 10.34% 2.22% 16.45% 5.83% 3.43% 3.03% 1.96% 1.42% 3.5%
2026/03/11 38.16% 9.5% 2.73% 19.82% 5.06% 3.62% 3.42% 1.63% 3% 3.89%
2026/03/12 40.64% 8.34% 2.65% 20.06% 4.94% 3.36% 3.44% 1.94% 0.73% 2.7%
2026/03/13 40.85% 7.66% 2.24% 17.64% 5.31% 4.5% 4.19% 1.8% 2.26% 2.64%
2026/03/14 40.42% 7.08% 3.17% 16.95% 6.36% 4.54% 4.6% 1.46% 1.41% 3.05%
2026/03/15 38.11% 6.95% 4.05% 20.45% 6.39% 3.97% 3.07% 1.57% 2.2% 4.11%
2026/03/16 39.72% 8.92% 2.31% 19.57% 5.63% 4.74% 3.8% 2.54% 0.48% 3.06%
2026/03/17 34.64% 10.11% 4.21% 16.83% 6.49% 5.12% 3.59% 1.32% 1.74% 3.1%
2026/03/18 35.64% 10.37% 6.51% 9.78% 8.09% 5.97% 5.81% 1.4% 1.21% 4.09%
2026/03/19 39.23% 9.15% 5.19% 13.78% 7.05% 4.38% 3.91% 1.35% 2.7% 2.72%
2026/03/20 35.12% 11.18% 3.76% 14.91% 5.43% 4.48% 4.66% 2.24% 3.22% 2.46%
2026/03/21 28.07% 15.58% 5.44% 12.4% 6.64% 5.71% 4.81% 1.93% 2.27% 2.1%
2026/03/22 32.22% 15.34% 5.66% 9.66% 7.41% 5.92% 3.9% 2.71% 2.12% 1.64%
2026/03/23 29.43% 13.54% 5.31% 12.25% 7.28% 5.02% 4.07% 3.51% 3.93% 2.23%
2026/03/24 30.54% 11.9% 5.43% 14.21% 7.62% 3.51% 3.92% 1.8% 2.92% 4.2%
2026/03/25 27.93% 13.34% 5.98% 14.41% 6.1% 3.97% 3.97% 1.54% 4.55% 2.09%
2026/03/26 21.85% 16.16% 8.9% 9.07% 9.1% 4.68% 3.42% 1.63% 4.01% 2.79%
2026/03/27 30.88% 15.11% 10.04% 9.62% 5.8% 4.66% 3.41% 2.24% 1.91% 3.01%
2026/03/28 32.82% 18.91% 5.77% 8.79% 6.38% 5.43% 3.51% 1.81% 2.96% 1.87%
2026/03/29 29.12% 13.02% 7.38% 11.92% 5.01% 6.4% 3.91% 0.73% 2.09% 1.9%
2026/03/30 29.54% 10.1% 6.89% 15.46% 8.04% 6.17% 4.76% 2.49% 1.94% 1.88%
2026/03/31 26.38% 13.36% 8.76% 8.15% 8.02% 6.2% 5.34% 4.11% 3.77% 2.57%
  • booking.com
  • marriott.com
  • choicehotels.com
  • hotels.com
  • guestreservations.com
  • hyatt.com
  • bookonline.com
  • reservationdesk.com
  • groupon.com
  • reservationstays.com

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In March 2026, Booking.com saw a decline from 48.07% to 26.38%. Meanwhile, Marriott.com rose from 9.48% to 13.36%. Hotels.com fluctuated, ending at 8.15%. Choicehotels.com and Guestreservations.com showed growth, finishing at 8.76% and 8.02%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services - Last month
  1. 1
    Comfort Inn & Suites® https://www.choicehotels.com

    Choice Hotels® Official Site — Choice-Branded Properties Provide Travelers with a Range of High-Quality Lodging Options. The Comfort Experience: 1600+ Locations from Coast to Coast, We're Everywhere You Want. Great Value.

  2. 2
    Hotels in Tokyo, Japan https://www.hotels.com

    Fully Refundable Options — Book Hotels in Tokyo, Japan. Browse Reviews & Photos. Compare Great Options. Browse the...

  3. 3
    Hyatt at Olive 8 https://www.hyatt.com › seattle

    Hotel in Seattle — Explore Seattle And Reward Your Spirit of Adventure. A Downtown Seattle Hotel Located Within Walking Distance of Iconic Spots. Committed To Our Guests. Members Save More.

  4. 4
    Top Hotels in Tokyo, Japan by IHG | Book Hotels in Tokyo https://www.ihg.com

    IHG offers great rates on 8 in Tokyo with flexible cancellation fees. Luxury...

  5. 5
    New York Marriott Marquis https://www.marriott.com

    Enjoy Your Stay In New York — See How Rewarding The World Really Is. Earn Nights, Experiences and More. Escape The Everyday For As Many Days As You Like. Times Square.

Copyright © Adthena. All rights reserved.

In the competitive world of hospitality, top-performing PPC ads reveal compelling narratives. Choice Hotels emphasizes widespread availability and value, while Hotels.com highlights flexibility with refundable options. Hyatt’s ad invites adventure in Seattle, and IHG offers luxury with flexible rates in Tokyo. Marriott entices with rewarding experiences in New York’s Times Square.

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