Share of Clicks for top 10 US Hospitality Customer Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 38.51 |
| marriott.com | 19.18 |
| hotels.com | 13.08 |
| choicehotels.com | 5.72 |
| hyatt.com | 5.72 |
| guestreservations.com | 2.35 |
| publichotels.com | 2.32 |
| bookonline.com | 1.83 |
| caesars.com | 1.81 |
| groupon.com | 1.03 |
| others | 8.45 |
- booking.com - 38.51%
- marriott.com - 19.18%
- hotels.com - 13.08%
- choicehotels.com - 5.72%
- hyatt.com - 5.72%
- guestreservations.com - 2.35%
- publichotels.com - 2.32%
- bookonline.com - 1.83%
- caesars.com - 1.81%
- groupon.com - 1.03%
- others - 8.45%
Copyright © Adthena. All rights reserved.
In the PPC landscape, booking.com dominates with 38.51% click share, followed by marriott.com at 19.18%. Others collectively hold 8.45%, showcasing diverse competition.
Share of Spend for the top 10 US Hospitality Customer Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | hotels.com | marriott.com | hyatt.com | bookonline.com | guestreservations.com | caesars.com | publichotels.com | choicehotels.com | reservationstays.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 42.67% | 20.88% | 10.82% | 4.69% | 2.47% | 3.08% | 1.29% | 2.38% | 1.43% | 1.83% |
| 2026/02/02 | 23.96% | 16.31% | 18.99% | 5.3% | 3.62% | 5.54% | 0.68% | 2.9% | 2.23% | 2.69% |
| 2026/02/03 | 41.86% | 19.32% | 11.03% | 4.24% | 2.6% | 3.12% | 0.83% | 2.38% | 1.57% | 2.29% |
| 2026/02/04 | 42.27% | 19.98% | 10.63% | 4.73% | 2.42% | 3.61% | 1.59% | 1.43% | 1.32% | 1.58% |
| 2026/02/05 | 38.96% | 17.93% | 10.41% | 4.24% | 2.84% | 5.57% | 0.92% | 2.46% | 1.49% | 1.73% |
| 2026/02/06 | 40.68% | 17.27% | 11.49% | 4.81% | 2.83% | 3.58% | 1.59% | 2.38% | 1.74% | 1.7% |
| 2026/02/07 | 41.52% | 16.2% | 12.36% | 5.25% | 2.65% | 2.23% | 2.12% | 2.48% | 1.97% | 1.01% |
| 2026/02/08 | 47.26% | 17.51% | 9.58% | 4.78% | 1.73% | 2.35% | 0.99% | 2.69% | 1.68% | 0.84% |
| 2026/02/09 | 47.82% | 15.2% | 10.96% | 5.31% | 1.64% | 3.63% | 1.34% | 2.43% | 1.51% | 0.97% |
| 2026/02/10 | 42.21% | 17.43% | 10.64% | 4.96% | 3.76% | 3.8% | 1.74% | 1.43% | 1.36% | 1.74% |
| 2026/02/11 | 44.68% | 14.96% | 10.12% | 4.14% | 3.56% | 3.81% | 1.86% | 1.46% | 2.03% | 1.61% |
| 2026/02/12 | 38.61% | 17.77% | 10.35% | 4.23% | 2.82% | 5.52% | 0.91% | 2.44% | 1.47% | 1.72% |
| 2026/02/13 | 40.59% | 17.23% | 11.46% | 4.8% | 2.82% | 3.57% | 1.59% | 2.38% | 1.77% | 1.7% |
| 2026/02/14 | 41.47% | 16.18% | 12.35% | 5.25% | 2.65% | 2.23% | 2.12% | 2.48% | 1.97% | 1.01% |
| 2026/02/15 | 47.19% | 17.48% | 9.57% | 4.78% | 1.72% | 2.35% | 0.99% | 2.69% | 1.69% | 0.84% |
| 2026/02/16 | 47.78% | 15.19% | 10.95% | 5.32% | 1.64% | 3.63% | 1.34% | 2.43% | 1.51% | 0.97% |
| 2026/02/17 | 60.25% | 14.04% | 7.17% | 3.72% | 2.38% | 1.82% | 0% | 1.2% | 1.27% | 1.02% |
| 2026/02/18 | 44.14% | 14.63% | 15.25% | 5.17% | 2.94% | 3.08% | 1.89% | 1.39% | 1.5% | 1.29% |
| 2026/02/19 | 42.3% | 15.31% | 15.58% | 5.62% | 2.65% | 2.47% | 1.15% | 0.96% | 2.44% | 1.24% |
| 2026/02/20 | 45.06% | 9.84% | 11.99% | 5.06% | 3.29% | 3.76% | 2.46% | 2.02% | 1.56% | 1.14% |
| 2026/02/21 | 42.73% | 13% | 12.36% | 6.28% | 2.26% | 2.78% | 2.77% | 2.31% | 1.64% | 1.4% |
| 2026/02/22 | 46.68% | 12.68% | 12.85% | 5.79% | 2.26% | 3.12% | 0.67% | 2.41% | 2.26% | 1.12% |
| 2026/02/23 | 45.52% | 15.17% | 11.95% | 4.8% | 2.53% | 4.69% | 0.62% | 1.17% | 1.36% | 1.36% |
| 2026/02/24 | 40.6% | 17.11% | 9.81% | 5.68% | 3.42% | 4.66% | 1.64% | 1.53% | 1.98% | 2.3% |
| 2026/02/25 | 45.04% | 13.68% | 10.27% | 6.09% | 3.07% | 3.89% | 2.62% | 2.68% | 1.55% | 1.26% |
| 2026/02/26 | 44.32% | 14.22% | 12.7% | 5.46% | 3.06% | 3.62% | 1.62% | 1.83% | 1.72% | 1.49% |
| 2026/02/27 | 42.4% | 18.11% | 10.17% | 6.91% | 3.08% | 4.12% | 1.79% | 1.74% | 1.73% | 1.12% |
| 2026/02/28 | 45.52% | 12.19% | 10.88% | 5.87% | 3.18% | 3% | 2.33% | 1.99% | 1.94% | 1.15% |
- booking.com
- hotels.com
- marriott.com
- hyatt.com
- bookonline.com
- guestreservations.com
- caesars.com
- publichotels.com
- choicehotels.com
- reservationstays.com
Copyright © Adthena. All rights reserved.
In February 2026, booking.com dominated with a peak spend share of 60.25% on the 17th. Hotels.com and marriott.com showed fluctuating trends, while hyatt.com and bookonline.com maintained steady shares. The month concluded with booking.com leading, followed by hotels.com.
Competitor Count for US Hospitality Customer Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 83 |
| 2026/02/02 | 89 |
| 2026/02/03 | 87 |
| 2026/02/04 | 91 |
| 2026/02/05 | 101 |
| 2026/02/06 | 95 |
| 2026/02/07 | 94 |
| 2026/02/08 | 93 |
| 2026/02/09 | 103 |
| 2026/02/10 | 96 |
| 2026/02/11 | 104 |
| 2026/02/12 | 101 |
| 2026/02/13 | 95 |
| 2026/02/14 | 94 |
| 2026/02/15 | 93 |
| 2026/02/16 | 103 |
| 2026/02/17 | 78 |
| 2026/02/18 | 88 |
| 2026/02/19 | 88 |
| 2026/02/20 | 99 |
| 2026/02/21 | 84 |
| 2026/02/22 | 87 |
| 2026/02/23 | 88 |
| 2026/02/24 | 93 |
| 2026/02/25 | 93 |
| 2026/02/26 | 86 |
| 2026/02/27 | 78 |
| 2026/02/28 | 76 |
Copyright © Adthena. All rights reserved.
February saw a dynamic shift in distinct advertisers, peaking at 104 on the 11th. The month concluded with a decrease, ending at 76.