Market Exposure
Share of Clicks for top 10 US Hospitality Customer Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| booking.com | 28.32 |
| marriott.com | 25.36 |
| hotels.com | 12.53 |
| choicehotels.com | 8.33 |
| hyatt.com | 6.83 |
| guestreservations.com | 2.92 |
| caesars.com | 2.18 |
| bookonline.com | 2.05 |
| groupon.com | 1.5 |
| publichotels.com | 1.46 |
| others | 8.52 |
- booking.com - 28.32%
- marriott.com - 25.36%
- hotels.com - 12.53%
- choicehotels.com - 8.33%
- hyatt.com - 6.83%
- guestreservations.com - 2.92%
- caesars.com - 2.18%
- bookonline.com - 2.05%
- groupon.com - 1.5%
- publichotels.com - 1.46%
- others - 8.52%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Booking.com leads with 28.32% click share, followed by Marriott at 25.36%. Others collectively hold 8.52%, showcasing diverse competition.
Market Exposure
Share of Spend for the top 10 US Hospitality Customer Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | booking.com | marriott.com | hotels.com | hyatt.com | guestreservations.com | bookonline.com | choicehotels.com | reservationdesk.com | reservationstays.com | caesars.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 44.87% | 12.43% | 14.8% | 7.51% | 3.76% | 2.95% | 2.16% | 1.29% | 1.51% | 1.88% |
| 2026/03/02 | 43.69% | 11.98% | 16.31% | 6.02% | 4.24% | 3.19% | 1.79% | 1.34% | 1.95% | 1.32% |
| 2026/03/03 | 40.66% | 13.97% | 15.11% | 5.93% | 4.33% | 3.77% | 1.76% | 1.69% | 2.07% | 1.87% |
| 2026/03/04 | 37.98% | 14.19% | 14.87% | 4.81% | 4.37% | 4.19% | 2.24% | 1.55% | 2.44% | 2.19% |
| 2026/03/05 | 39.05% | 13.92% | 15.61% | 4.58% | 4.07% | 3.3% | 2.78% | 0.67% | 1.52% | 2.17% |
| 2026/03/06 | 34.47% | 12.57% | 18.67% | 6.18% | 3.98% | 3.65% | 2.34% | 1.24% | 1.63% | 2.2% |
| 2026/03/07 | 36.51% | 13.96% | 18.27% | 6.33% | 3.11% | 2.89% | 2.82% | 0.32% | 2.04% | 1.23% |
| 2026/03/08 | 36.15% | 13.31% | 17.82% | 6.22% | 3.38% | 2.63% | 2.08% | 1.07% | 3.24% | 1.64% |
| 2026/03/09 | 31.07% | 11.74% | 19.09% | 5.64% | 4.87% | 3.42% | 2.48% | 0.97% | 3.69% | 1.47% |
| 2026/03/10 | 37.93% | 12.48% | 18.21% | 4.77% | 4.33% | 2.53% | 1.55% | 1.56% | 2.63% | 0.92% |
| 2026/03/11 | 34.94% | 12.3% | 22.46% | 5.5% | 3.51% | 2.89% | 1.9% | 1.41% | 2.96% | 1.48% |
| 2026/03/12 | 37.21% | 11.12% | 22.37% | 5.24% | 3.7% | 2.86% | 1.41% | 1.69% | 1.96% | 1.15% |
| 2026/03/13 | 37.39% | 10.27% | 19.81% | 6.26% | 4.03% | 3.64% | 1.13% | 1.5% | 2.07% | 2.24% |
| 2026/03/14 | 38.92% | 9.36% | 18.55% | 7.12% | 4.49% | 3.72% | 1.64% | 1.39% | 2.46% | 1.09% |
| 2026/03/15 | 36.27% | 9.46% | 21.96% | 5.85% | 4.64% | 2.67% | 2.4% | 1.52% | 2.83% | 1.4% |
| 2026/03/16 | 36.93% | 11.07% | 21.08% | 6.44% | 4.54% | 3.09% | 1.62% | 2.18% | 2.41% | 0.01% |
| 2026/03/17 | 34.23% | 12.66% | 16.67% | 7.84% | 5.01% | 3.08% | 2.05% | 1.1% | 2.53% | 1.73% |
| 2026/03/18 | 33.38% | 14.87% | 11.07% | 8.43% | 5.6% | 4.59% | 3.17% | 1.18% | 3.18% | 1.08% |
| 2026/03/19 | 38.74% | 10.46% | 15.17% | 7.08% | 5.18% | 3.21% | 2.82% | 1.14% | 2.1% | 3.5% |
| 2026/03/20 | 34% | 14.9% | 15.79% | 6.64% | 4.01% | 3.5% | 2.2% | 1.92% | 1.86% | 2.96% |
| 2026/03/21 | 24.82% | 21.98% | 12.46% | 8.71% | 4.55% | 3.86% | 3.33% | 1.54% | 1.58% | 3.41% |
| 2026/03/22 | 30.78% | 19.92% | 10.67% | 8.85% | 4.94% | 3.05% | 3.33% | 2.23% | 1.19% | 3.27% |
| 2026/03/23 | 27.8% | 19.4% | 14.3% | 7.6% | 4.94% | 3.23% | 2.88% | 2.52% | 1.67% | 1.53% |
| 2026/03/24 | 30.13% | 15.06% | 15.68% | 5.38% | 5.32% | 3.2% | 3.08% | 1.44% | 3.22% | 4.51% |
| 2026/03/25 | 25.99% | 16.27% | 16.31% | 5.79% | 4.08% | 3.26% | 3.56% | 1.39% | 1.53% | 6.22% |
| 2026/03/26 | 20.1% | 20.94% | 9.6% | 7.15% | 6.47% | 2.73% | 5.24% | 1.3% | 2.22% | 5.91% |
| 2026/03/27 | 27.79% | 20.68% | 11.22% | 6.74% | 4.23% | 2.64% | 4.99% | 1.83% | 2.26% | 2.26% |
| 2026/03/28 | 28.12% | 25.5% | 9.51% | 7.82% | 4.13% | 2.64% | 3.23% | 1.56% | 1.41% | 0.84% |
| 2026/03/29 | 26.46% | 17.13% | 13.04% | 9.67% | 3.72% | 3.2% | 4.33% | 0.61% | 1.44% | 1.16% |
| 2026/03/30 | 27.17% | 13.48% | 15.67% | 9.19% | 5.97% | 3.83% | 4.1% | 1.96% | 1.57% | 2.46% |
| 2026/03/31 | 23.63% | 18.59% | 9.72% | 9.1% | 6.11% | 4.57% | 4.38% | 3.28% | 2.09% | 1.71% |
- booking.com
- marriott.com
- hotels.com
- hyatt.com
- guestreservations.com
- bookonline.com
- choicehotels.com
- reservationdesk.com
- reservationstays.com
- caesars.com
Copyright © Adthena. All rights reserved.
March saw booking.com lead with fluctuating spend, ending at 23.63%. Marriott’s share rose, closing at 18.59%. Hotels.com peaked mid-month, finishing at 9.72%.
Market Exposure
Competitor Count for US Hospitality Customer Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 82 |
| 2026/03/02 | 80 |
| 2026/03/03 | 76 |
| 2026/03/04 | 76 |
| 2026/03/05 | 81 |
| 2026/03/06 | 85 |
| 2026/03/07 | 85 |
| 2026/03/08 | 83 |
| 2026/03/09 | 82 |
| 2026/03/10 | 79 |
| 2026/03/11 | 74 |
| 2026/03/12 | 75 |
| 2026/03/13 | 68 |
| 2026/03/14 | 69 |
| 2026/03/15 | 74 |
| 2026/03/16 | 82 |
| 2026/03/17 | 80 |
| 2026/03/18 | 75 |
| 2026/03/19 | 75 |
| 2026/03/20 | 68 |
| 2026/03/21 | 77 |
| 2026/03/22 | 76 |
| 2026/03/23 | 70 |
| 2026/03/24 | 68 |
| 2026/03/25 | 69 |
| 2026/03/26 | 64 |
| 2026/03/27 | 60 |
| 2026/03/28 | 70 |
| 2026/03/29 | 74 |
| 2026/03/30 | 73 |
| 2026/03/31 | 70 |
Copyright © Adthena. All rights reserved.
March began with 82 advertisers, fluctuating throughout. Mid-month saw a dip to 64, but it rebounded to 70 by month’s end.