Why is the US Hospitality Customer Services April 2026 Report useful and how should I use it?

Why is the US Hospitality Customer Services April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Hospitality Customer Services April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Hospitality Customer Services April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Hospitality Customer Services April 2026 Report?

The US Hospitality Customer Services April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Customer Services April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Hospitality Customer Services April 2026 Report for?

The US Hospitality Customer Services April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Hospitality Customer Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Customer Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Customer Services US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	5.26556415633
	94.7344358437

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	41
	59

41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	3%
Navigational	9%
Seasonal	0%
Local	21%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 US Hospitality Customer Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
marriott.com	30.92
booking.com	22.82
choicehotels.com	9.91
hotels.com	8.01
hyatt.com	7.48
guestreservations.com	3.64
bookonline.com	2.62
caesars.com	2.05
publichotels.com	1.72
reservationstays.com	1.48
others	9.35

marriott.com - 30.92%
booking.com - 22.82%
choicehotels.com - 9.91%
hotels.com - 8.01%
hyatt.com - 7.48%
guestreservations.com - 3.64%
bookonline.com - 2.62%
caesars.com - 2.05%
publichotels.com - 1.72%
reservationstays.com - 1.48%
others - 9.35%

In the PPC landscape, Marriott.com leads with 30.92% click share, followed by Booking.com at 22.82%. Others collectively hold 9.35%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Customer Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	booking.com	marriott.com	hotels.com	hyatt.com	bookonline.com	guestreservations.com	reservationstays.com	choicehotels.com	caesars.com	publichotels.com
2026/04/01	24.06%	20.95%	13.02%	8.23%	4.59%	7.69%	3.12%	2.95%	0.56%	0%
2026/04/02	18.24%	20.83%	10.06%	8.85%	6.48%	8.01%	3.17%	3.69%	2.53%	0%
2026/04/03	16.3%	21.5%	11.87%	7.73%	5.73%	8.87%	2.78%	3.3%	2.99%	2.24%
2026/04/04	18.28%	22.53%	11.59%	8.05%	5.2%	7.04%	3.07%	3.75%	0.5%	3.8%
2026/04/05	16.62%	22.12%	9.68%	9.66%	5.11%	8.12%	2.84%	3.33%	1.26%	1.92%
2026/04/06	22.59%	19.97%	10.73%	8.17%	4.69%	7.73%	2.93%	2.85%	1.79%	2.12%
2026/04/07	18.9%	21.08%	11.08%	7.31%	5.06%	7.79%	2.76%	2.3%	1.99%	2.36%
2026/04/08	21.25%	26.63%	9.81%	7.31%	5.35%	7.76%	3.84%	3.13%	1.96%	0%
2026/04/09	21.38%	27.79%	9.45%	7%	4.05%	7.29%	3.7%	2.87%	0.8%	0%
2026/04/10	21.45%	22.36%	7.92%	7.08%	6.86%	7.68%	4.38%	3.19%	0.91%	2.86%
2026/04/11	26.21%	20.62%	11.02%	7.68%	5.44%	5.18%	3.08%	2.31%	2.76%	2.51%
2026/04/12	23.29%	21.84%	8.9%	7.37%	4.54%	6.98%	4.17%	2.52%	3%	1.99%
2026/04/13	22.56%	20.32%	10.05%	7.89%	3.95%	5.81%	3.85%	2.35%	2.2%	2.18%
2026/04/14	25.55%	16.62%	9.81%	7.32%	4.85%	7.63%	3.79%	2.65%	3.83%	2.6%
2026/04/15	26.5%	20.96%	13.29%	6.13%	2.68%	6.16%	3.19%	3.22%	3.33%	1.18%
2026/04/16	31.52%	20.56%	8.54%	6.19%	1.82%	6.25%	3.18%	2.49%	3.55%	2.61%
2026/04/17	26.86%	24.53%	9.19%	6.97%	3.76%	6.67%	2.92%	2.55%	1.77%	1.83%
2026/04/18	26.03%	21.79%	8.62%	8.35%	4.45%	5.61%	3.77%	2.77%	2.13%	2.56%
2026/04/19	30.97%	20.29%	8.72%	5.62%	3.57%	5.83%	3.18%	2.56%	3.3%	2.24%
2026/04/20	27.26%	21.41%	10.98%	6.69%	5.06%	6.66%	2.37%	2.49%	2.45%	2.12%
2026/04/21	29.95%	20.49%	9.61%	6.9%	4.53%	6.41%	2.41%	2.82%	2.04%	2.91%
2026/04/22	31.88%	22.25%	9.4%	5.32%	4.5%	5.55%	2.2%	2.45%	3.14%	2.32%
2026/04/23	29.94%	20.56%	11.57%	5.78%	5.3%	6.02%	2.94%	2.7%	1.22%	2.25%
2026/04/24	32.25%	19.53%	11.01%	7.72%	4.38%	3.71%	2.4%	2.93%	2.37%	2.49%
2026/04/25	33.85%	17.61%	14.06%	6.91%	4.25%	4.14%	2.32%	3.12%	1.49%	2.67%
2026/04/26	36.75%	19.49%	11.03%	6.46%	3.92%	3.36%	2.19%	2.65%	1.73%	2.96%
2026/04/27	33.59%	19.77%	12.52%	6.15%	3.91%	5.55%	2.07%	2.66%	1.51%	1.14%
2026/04/28	36.79%	19.26%	13.14%	5.59%	3.7%	4.93%	1.89%	2.7%	1.1%	0%
2026/04/29	37.92%	21.25%	8.59%	5.3%	4%	6.02%	2.65%	1.4%	1.67%	0%
2026/04/30	33.2%	22.1%	9.89%	6.46%	6.03%	5.71%	2.25%	1.57%	0.95%	0%

booking.com
marriott.com
hotels.com
hyatt.com
bookonline.com
guestreservations.com
reservationstays.com
choicehotels.com
caesars.com
publichotels.com

April saw booking.com dominate, peaking at 37.92% on the 29th. Marriott fluctuated, ending at 22.1%. Hotels.com and Hyatt had modest shares, while bookonline.com and guestreservations.com showed varied trends.

Market Exposure

Competitor Count for US Hospitality Customer Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	76
2026/04/02	78
2026/04/03	81
2026/04/04	82
2026/04/05	82
2026/04/06	80
2026/04/07	79
2026/04/08	69
2026/04/09	76
2026/04/10	70
2026/04/11	78
2026/04/12	73
2026/04/13	69
2026/04/14	66
2026/04/15	75
2026/04/16	70
2026/04/17	72
2026/04/18	81
2026/04/19	93
2026/04/20	73
2026/04/21	77
2026/04/22	68
2026/04/23	69
2026/04/24	68
2026/04/25	75
2026/04/26	69
2026/04/27	68
2026/04/28	65
2026/04/29	64
2026/04/30	67

April saw fluctuating advertiser numbers, peaking at 93 on April 19. The month concluded with a slight decline, ending at 67.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Customer Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
booking.com	9.34%
hotels.com	1.22%
reservationcounter.com	0.16%
hotelplanner.com	0.09%
langhamhotels.com	0.06%
groupon.com	-0.55%
guestreservations.com	-1.04%
hyatt.com	-1.81%
marriott.com	-1.9%
choicehotels.com	-2.21%

In the past month, booking.com surged with a 9.34% click share increase, while choicehotels.com faced a decline of 2.21%.

Campaign Efficiency

US Hospitality Customer Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	booking.com	marriott.com	hotels.com	bookonline.com	guestreservations.com	hyatt.com	choicehotels.com	reservationstays.com	reservationdesk.com	groupon.com
2026/04/01	28.5%	13.65%	14.04%	5.5%	9.3%	5.3%	6.41%	3.53%	2.73%	0%
2026/04/02	20.84%	13.52%	10.18%	7.43%	9.74%	5.87%	7.43%	3.56%	3.68%	4.77%
2026/04/03	18.39%	14.15%	11.72%	6.51%	10.44%	5.17%	6.88%	3.14%	3.66%	2.32%
2026/04/04	22.51%	15.37%	11.7%	6.3%	9.21%	5.47%	7.92%	3.47%	2.33%	1.36%
2026/04/05	17.7%	14.68%	9.26%	6.03%	10.6%	6.36%	6.87%	3.29%	1.87%	4.46%
2026/04/06	24.92%	13.57%	11.41%	5.56%	9.6%	5.51%	6.68%	3.48%	2.1%	0.69%
2026/04/07	20.88%	13.81%	11.72%	6.05%	9.58%	4.85%	4.87%	3.23%	2.78%	5.99%
2026/04/08	22.28%	17.91%	9.76%	6.8%	10.39%	4.89%	6.83%	4.98%	3.72%	1.1%
2026/04/09	21.67%	19.55%	9.4%	5.09%	9.2%	4.7%	5.84%	4.57%	2.63%	3.98%
2026/04/10	24.99%	14.94%	8.03%	8%	9.04%	4.44%	5.81%	4.81%	1.75%	3.76%
2026/04/11	30.63%	13.16%	11.95%	6.55%	6.84%	4.77%	5.23%	3.69%	1.04%	1.82%
2026/04/12	27.03%	14.94%	9.27%	5.78%	9.22%	4.84%	5.37%	5.06%	1.35%	2.18%
2026/04/13	25.68%	14.88%	10.31%	4.83%	7.06%	5.19%	5.03%	4.68%	3.36%	3.14%
2026/04/14	26.13%	11.3%	10.39%	6.21%	9.78%	5.02%	5.24%	4.5%	2.79%	2.5%
2026/04/15	29.31%	13.96%	13.79%	3.21%	7.45%	4.3%	6.25%	3.8%	2.19%	2.27%
2026/04/16	35.15%	14.07%	9.05%	2.2%	8.04%	3.85%	4.91%	3.84%	1.57%	2.37%
2026/04/17	29.46%	16.72%	10.02%	4.51%	8.64%	4.69%	4.46%	3.74%	2.49%	2.03%
2026/04/18	28.77%	14.22%	9.25%	5.56%	7.03%	5.36%	5.64%	4.56%	1.19%	1.85%
2026/04/19	32.47%	14.08%	9.07%	4.23%	7.47%	3.58%	5.07%	3.65%	1.7%	2.7%
2026/04/20	30.08%	14.01%	11.16%	6.21%	8.72%	4.25%	4.75%	2.98%	1.28%	2.25%
2026/04/21	33.1%	13.68%	10.41%	5.38%	8.22%	4.42%	5.59%	3.01%	1.88%	1.18%
2026/04/22	38.89%	14.67%	9.64%	5.27%	6.74%	3.13%	4.57%	2.53%	1.15%	1.04%
2026/04/23	34.11%	13.36%	11.66%	6.72%	7.29%	3.54%	5.25%	3.47%	2.8%	0.55%
2026/04/24	35.28%	12.83%	12.18%	5.39%	4.63%	4.78%	6.15%	2.84%	1.19%	1.83%
2026/04/25	34.54%	11.56%	14.98%	5.59%	5.43%	4.59%	6.19%	2.76%	1.07%	1.65%
2026/04/26	40.35%	13.52%	11.14%	4.82%	4.43%	4.17%	5.16%	2.82%	0.95%	1.07%
2026/04/27	35.81%	13.1%	13.25%	4.64%	7.11%	4.25%	4.87%	2.71%	2.05%	2.16%
2026/04/28	40.34%	12.29%	13.61%	4.7%	6.22%	3.49%	4.44%	2.24%	1.35%	1.98%
2026/04/29	44.86%	12.4%	8.48%	4.32%	7.11%	3.1%	3.2%	2.78%	1.35%	2.26%
2026/04/30	35.87%	13.73%	10.98%	7.9%	7.1%	4.36%	3.74%	2.72%	1.87%	1.35%

booking.com
marriott.com
hotels.com
bookonline.com
guestreservations.com
hyatt.com
choicehotels.com
reservationstays.com
reservationdesk.com
groupon.com

April saw booking.com dominate with a peak impression share of 44.86% on the 29th. Marriott.com maintained a steady presence, while hotels.com fluctuated. Bookonline.com and guestreservations.com showed modest gains. The month ended with booking.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services - Last month

1
Paris Las Vegas https://www.caesars.com
Official Website — Treat yourself to renovated hotel amenities and breathtaking views in the heart of Vegas. An elevated escape awaits with celebrity chef experiences and renovated accommodations.
2
Comfort Inn & Suites® https://www.choicehotels.com
Choice Hotels® Official Site — Choice-Branded Properties Provide Travelers with a Range of High-Quality Lodging Options. The Comfort Experience: 1600+ Locations from Coast to Coast, We're Everywhere You Want. Great Value.
3
Hotels in Tokyo, Japan https://www.hotels.com
Fully Refundable Options — Book Hotels in Tokyo, Japan. Browse Reviews & Photos. Compare Great Options. Browse the...
4
New York Marriott Marquis https://www.marriott.com
Wonderful Stays Start Here — See How Rewarding The World Really Is. Earn Nights, Experiences and More. Escape The Everyday For As Many Days As You Like. Times Square.
5
Welcome, Hilton Honors Members https://www.rwlasvegas.com
Resorts World has a dedicated pre-arrival service team that can assist any individual or group with special requests.

In the bustling world of hospitality, top advertisers like Caesars, Choice Hotels, and Marriott captivate with themes of luxury, convenience, and exclusivity. Caesars entices with celebrity chef experiences, while Choice Hotels emphasizes value and widespread availability. Marriott highlights rewarding stays, and Resorts World offers personalized service, creating a tapestry of unique travel experiences.

Frequently Asked Questions

Why is the US Hospitality Customer Services April 2026 Report useful and how should I use it?

Why is the US Hospitality Customer Services April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Hospitality Customer Services April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Hospitality Customer Services April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Hospitality Customer Services April 2026 Report?

The US Hospitality Customer Services April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Customer Services April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Hospitality Customer Services April 2026 Report for?

The US Hospitality Customer Services April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Hospitality Customer Services - PPC Market Share Analysis April 2026

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Google AI Overview visibility for Hospitality Customer Services US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Hospitality Customer Services brands

Share of Spend for the top 10 US Hospitality Customer Services brands

Competitor Count for US Hospitality Customer Services

Market Loss & Market Gains for US Hospitality Customer Services

US Hospitality Customer Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Customer Services

Frequently Asked Questions

Why is the US Hospitality Customer Services April 2026 Report useful and how should I use it?

Why is the US Hospitality Customer Services April 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Customer Services April 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Customer Services April 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

UK Customer Services