US Hospitality Theaters & Cinemas - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Theaters & Cinemas – US

Google AI Overview visibility for Hospitality Theaters & Cinemas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.0787372462
90.9212627538
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 56
44
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 30%
Navigational 0%
Seasonal 1%
Local 5%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
broadway.com 14.35
newyorktheatreguide.com 7.78
getyourguide.com 7.44
viator.com 5.92
todaytix.com 4.05
gotickets.com 3.89
cirquedusoleil.com 3.36
amctheatres.com 2.82
tiqets.com 2.77
vegas.com 2.15
others 45.47
  • broadway.com - 14.35%
  • newyorktheatreguide.com - 7.78%
  • getyourguide.com - 7.44%
  • viator.com - 5.92%
  • todaytix.com - 4.05%
  • gotickets.com - 3.89%
  • cirquedusoleil.com - 3.36%
  • amctheatres.com - 2.82%
  • tiqets.com - 2.77%
  • vegas.com - 2.15%
  • others - 45.47%

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In the competitive landscape of Google PPC for hospitality and theaters, “broadway.com” leads with 14.35% click share. “Others” dominate with 45.47%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date broadway.com newyorktheatreguide.com gotickets.com viator.com todaytix.com tiqets.com getyourguide.com klook.com tickets-center.com cirquedusoleil.com
2026/02/01 22.58% 12.84% 4.2% 4.63% 7.18% 2.29% 4.06% 1.21% 2.27% 2.94%
2026/02/02 24.03% 13.42% 5.44% 3.08% 3.94% 3.68% 3.54% 1.18% 2.5% 3.54%
2026/02/03 18.17% 12.97% 4% 5.46% 5.54% 3.85% 7.28% 3.77% 2.24% 2.85%
2026/02/04 13.84% 10.8% 4.83% 6.54% 5.77% 3.47% 9.78% 1.77% 2.68% 3.16%
2026/02/05 17.19% 10.56% 4.9% 4.67% 5.36% 4.65% 7.57% 3.85% 2.53% 3.07%
2026/02/06 14.37% 9.16% 5.62% 5.37% 5.25% 2.38% 8.47% 1.84% 3.72% 3.99%
2026/02/07 14.76% 11.18% 4.36% 5.53% 4.88% 5.16% 9.39% 2.3% 4.23% 1.48%
2026/02/08 17.41% 11.08% 6.31% 4.78% 4.6% 2.52% 7.62% 2.08% 4.13% 2.93%
2026/02/09 16.28% 11.17% 4.89% 4.4% 4.43% 4.9% 9.22% 3.44% 3.37% 3.87%
2026/02/10 14.24% 9.94% 6.88% 4.56% 5.32% 6.6% 7.48% 3.18% 4% 2.18%
2026/02/11 14.29% 9.86% 4.35% 4.98% 5.61% 6.92% 7.74% 2.69% 3.85% 2.82%
2026/02/12 17.07% 10.48% 4.87% 4.67% 5.32% 4.62% 7.51% 4.05% 2.51% 3.05%
2026/02/13 14.23% 9.07% 5.57% 5.56% 5.19% 2.37% 8.64% 1.82% 3.68% 3.95%
2026/02/14 14.61% 11.06% 4.31% 5.73% 4.83% 5.11% 9.54% 2.28% 4.2% 1.46%
2026/02/15 17.24% 10.97% 6.25% 5.02% 4.56% 2.49% 7.82% 2.08% 4.09% 2.9%
2026/02/16 16.14% 11.07% 4.84% 4.72% 4.39% 4.88% 9.38% 3.42% 3.34% 3.84%
2026/02/17 19.56% 8% 4.9% 3.65% 5.88% 4.58% 4.43% 2.18% 3.28% 2.84%
2026/02/18 14.05% 10.4% 6.61% 5.41% 5.83% 2.4% 5.55% 2.56% 3.77% 2.78%
2026/02/19 15.77% 10.89% 4.51% 5.12% 4.91% 6.53% 4.54% 2.43% 2.51% 3.45%
2026/02/20 19.13% 10.52% 6.63% 2.82% 5.71% 4.48% 2.81% 1.71% 2.59% 3.39%
2026/02/21 16.16% 10.27% 6.93% 4.68% 5.87% 2.42% 3.46% 1.13% 2.23% 3.52%
2026/02/22 17.06% 11.17% 5.95% 3.97% 5.28% 4.3% 4.08% 2.27% 2.65% 3.4%
2026/02/23 16.49% 12.03% 5.53% 4.64% 5.34% 2.51% 4.98% 1.36% 3.16% 2.88%
2026/02/24 18.69% 12.54% 4.79% 3.14% 6.29% 4.46% 3.48% 3.01% 2.83% 2.89%
2026/02/25 16.95% 10.28% 4.43% 4.86% 6.26% 7.12% 4.22% 1.95% 2.66% 3.13%
2026/02/26 17.5% 9.74% 4.64% 6.43% 5.56% 4.33% 6.66% 2.68% 2.5% 2.39%
2026/02/27 17.26% 10.29% 5.98% 7.11% 6.39% 3.63% 4.08% 1.95% 2.65% 3.27%
2026/02/28 15.24% 9.9% 5.91% 5.64% 5.47% 5.05% 4.55% 3.68% 3.18% 2.99%
  • broadway.com
  • newyorktheatreguide.com
  • gotickets.com
  • viator.com
  • todaytix.com
  • tiqets.com
  • getyourguide.com
  • klook.com
  • tickets-center.com
  • cirquedusoleil.com

Copyright © Adthena. All rights reserved.

Broadway.com led February with fluctuating spend, peaking early at 24.03%. NewYorkTheatreGuide.com maintained a steady presence, while GoTickets.com and Viator.com showed varied trends. The month concluded with Broadway.com still dominant.

Market Exposure

Competitor Count for US Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 537
2026/02/02 560
2026/02/03 543
2026/02/04 560
2026/02/05 575
2026/02/06 564
2026/02/07 586
2026/02/08 573
2026/02/09 551
2026/02/10 576
2026/02/11 585
2026/02/12 575
2026/02/13 564
2026/02/14 586
2026/02/15 573
2026/02/16 551
2026/02/17 484
2026/02/18 527
2026/02/19 515
2026/02/20 519
2026/02/21 527
2026/02/22 547
2026/02/23 538
2026/02/24 548
2026/02/25 549
2026/02/26 524
2026/02/27 523
2026/02/28 541

Copyright © Adthena. All rights reserved.

February began with 537 advertisers, peaking at 586 mid-month. A decline followed, ending at 541.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cinemark.com 1.38%
nycballet.com 0.93%
kennedy-center.org 0.28%
boxofficeticketsales.com 0.27%
todaytix.com 0.27%
broadway.com -0.6%
newyorktheatreguide.com -0.6%
hellotickets.com -0.62%
ticketmaster.com -0.68%
getyourguide.com -2.56%

Copyright © Adthena. All rights reserved.

Cinemark.com surged with a 1.38% click share increase, while getyourguide.com faced a 2.56% decline. Other notable gains include nycballet.com at 0.93% and kennedy-center.org at 0.28%.

Campaign Efficiency

US Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com getyourguide.com newyorktheatreguide.com broadway.com gotickets.com tiqets.com todaytix.com klook.com tickets-center.com eventticketscenter.com
2026/02/01 9.37% 8.81% 12.3% 12.23% 5.03% 2.19% 5.89% 1.5% 2.69% 2.8%
2026/02/02 6.95% 7.4% 13.05% 13.52% 6.5% 3.15% 3.32% 1.8% 2.97% 2.03%
2026/02/03 11.1% 12.85% 11.08% 9.36% 4.34% 3.71% 4.14% 4.76% 2.27% 2.62%
2026/02/04 11.34% 15.25% 8.88% 7.02% 5.21% 3.85% 4.2% 2.24% 2.69% 2.68%
2026/02/05 8.06% 11.77% 9.41% 8.95% 6.01% 3.98% 4.06% 4.82% 2.87% 1.91%
2026/02/06 9.95% 12.91% 7.97% 7.42% 6.17% 2.13% 3.67% 2.68% 3.93% 2.43%
2026/02/07 10.37% 14.1% 9.12% 7.66% 4.86% 4.12% 3.43% 2.5% 4.55% 2.87%
2026/02/08 8.47% 11.31% 10.01% 9.18% 7.32% 2.11% 3.35% 2.03% 4.6% 3.62%
2026/02/09 8.06% 12.49% 10.17% 8.85% 6.05% 4.03% 3.28% 3.79% 3.68% 2.1%
2026/02/10 7.85% 10.63% 8.91% 7.83% 7.87% 5.54% 4.04% 3.52% 4.43% 2.16%
2026/02/11 9.98% 12.13% 8.57% 7.53% 5.02% 5.44% 4.15% 3.21% 4.14% 2.82%
2026/02/12 8.06% 11.77% 9.41% 8.95% 6.01% 3.98% 4.06% 4.82% 2.87% 1.91%
2026/02/13 9.95% 12.91% 7.97% 7.42% 6.17% 2.13% 3.67% 2.68% 3.93% 2.43%
2026/02/14 10.37% 14.1% 9.12% 7.66% 4.86% 4.12% 3.43% 2.5% 4.55% 2.87%
2026/02/15 8.47% 11.31% 10.01% 9.18% 7.32% 2.11% 3.35% 2.03% 4.6% 3.62%
2026/02/16 8.06% 12.49% 10.17% 8.85% 6.05% 4.03% 3.28% 3.79% 3.68% 2.1%
2026/02/17 6.47% 7.53% 7.41% 10.74% 5.84% 3.64% 4.98% 2.31% 4.2% 3.45%
2026/02/18 10.12% 9.8% 8.85% 7.65% 6.87% 2.13% 4.39% 3.92% 3.68% 1.86%
2026/02/19 9.24% 8.91% 9.6% 8.6% 5.6% 4.82% 4% 3% 3.31% 1.61%
2026/02/20 6.6% 5.89% 9.24% 10.42% 7.98% 3.44% 4.31% 2.02% 3.1% 2.26%
2026/02/21 10.79% 8.31% 8.97% 8.57% 8.04% 2.38% 4.3% 1.82% 2.67% 1.98%
2026/02/22 6.79% 6.93% 10.53% 9.79% 7.23% 3.35% 4.26% 2.6% 3.28% 2.97%
2026/02/23 7.89% 8.5% 11.21% 9.42% 6.7% 2.23% 4.24% 1.6% 3.86% 2.75%
2026/02/24 5.6% 6.51% 12.36% 10.81% 6.1% 4% 5.2% 3.44% 3.43% 2.52%
2026/02/25 11.1% 9.95% 9.19% 8.97% 5.26% 5.61% 4.85% 2.3% 3.07% 1.69%
2026/02/26 12.73% 13.91% 8.55% 9.42% 5.37% 4.29% 4.05% 2.57% 2.83% 2.88%
2026/02/27 12.14% 8.52% 9.02% 9.35% 7.06% 4.08% 4.77% 1.75% 3.34% 2.22%
2026/02/28 9.64% 9.49% 8.81% 8.49% 7.09% 5.36% 4.36% 4.12% 3.85% 3.11%
  • viator.com
  • getyourguide.com
  • newyorktheatreguide.com
  • broadway.com
  • gotickets.com
  • tiqets.com
  • todaytix.com
  • klook.com
  • tickets-center.com
  • eventticketscenter.com

Copyright © Adthena. All rights reserved.

In February 2026, Viator’s impression share fluctuated, peaking at 12.73% on the 26th. GetYourGuide saw a high of 15.25% on the 4th. NewYorkTheatreGuide and Broadway.com maintained steady shares, while Klook and EventTicketsCenter had lower, more variable shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas - Last month
  1. 1
    AMC Theatres https://www.amctheatres.com

    Now Playing at AMC Theatres — Buy Tickets Online, Order Your Snacks and Experience How We Make Movies Better. Movie...

  2. 2
    Broadway Shows in NYC | Official Broadway Tickets https://www.broadway.com

    Broadway Musicals, Plays & More. Get Theater Tickets Now on Broadway.com. The #1 Source of Information for Theatre-Goers.

  3. 3
    What's Currently on Broadway https://www.newyorktheatreguide.com

    Official Broadway Tickets — See what's currently on sale on Broadway - from classics to new hits. Get tickets today. Get official...

  4. 4
    Radio City Music Hall Schedule | 2026 New York Schedule https://www.tickets-center.com/

    2026 Radio City Music Hall New York Schedule. Secure New York Resale Tickets Online. View Huge Inventory with Interactive Seat Maps, Great Customer Service...

  5. 5
    Last minute Broadway tickets - New York Broadway tickets https://www.todaytix.com

    Explore critically acclaimed shows and secure your seats today with TodayTix.

Copyright © Adthena. All rights reserved.

In the vibrant world of theater and cinema, top advertisers like AMC Theatres and Broadway.com captivate audiences with promises of immersive experiences and easy access to tickets. AMC entices with the allure of enhanced movie experiences, while Broadway.com positions itself as the go-to source for theater enthusiasts. New York Theatre Guide and Tickets-Center emphasize official and resale ticket options, ensuring audiences never miss a show. TodayTix offers spontaneity with last-minute ticket deals, appealing to the adventurous theater-goer. Each ad weaves a narrative of accessibility and excitement, drawing audiences into the magic of live performances.

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