US Hospitality Theaters & Cinemas - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
broadway.com	19.66
newyorktheatreguide.com	6.32
cirquedusoleil.com	4.81
tickets-center.com	4.04
vegas.com	3.88
gotickets.com	3.45
todaytix.com	3.11
cinemark.com	3.04
vividseats.com	2.96
kennedy-center.org	2.1
others	46.63

Broadway.com leads with 19.66% click share, while others dominate at 46.63%. NewYorkTheatreGuide.com follows at 6.32%, highlighting diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	broadway.com	cinemark.com	newyorktheatreguide.com	cirquedusoleil.com	tickets-center.com	vegas.com	vividseats.com	gotickets.com	todaytix.com	nyc.com
2025/05/01	24.07%	5.72%	10.41%	5.42%	2.91%	3.84%	2.83%	2.62%	4.07%	1.47%
2025/05/02	22.56%	2.27%	8.94%	6%	4.34%	5.12%	3.6%	4.11%	3.61%	1.51%
2025/05/03	22.15%	3.77%	9.74%	5.26%	5.84%	4.75%	3.09%	3.91%	2.76%	1.59%
2025/05/04	22.92%	1.76%	9.15%	4.8%	3.83%	6.39%	3.45%	3.98%	3.01%	1.36%
2025/05/05	24.49%	5.27%	8.95%	4.77%	3.7%	5.31%	3.27%	4.62%	2.83%	2.17%
2025/05/06	28.24%	0%	10.41%	5.71%	4.2%	4.52%	3.04%	3.16%	4.28%	3.03%
2025/05/07	24.36%	0%	10.9%	6.81%	3.58%	4.16%	3.35%	3.55%	3.99%	2.21%
2025/05/08	25.15%	1.96%	9.94%	4.96%	3.03%	4.86%	4.13%	2.93%	3.79%	2.02%
2025/05/09	22.98%	4.13%	9.15%	5.54%	4.83%	3.55%	3.73%	4.99%	4.01%	1.61%
2025/05/10	22.55%	5.55%	8.8%	6.43%	2.81%	3.79%	3.35%	4.15%	3.54%	1.54%
2025/05/11	22.13%	2.94%	8.91%	4.88%	4.74%	5.1%	3.9%	4.2%	3.54%	1.63%
2025/05/12	24.72%	7.45%	10.23%	3.96%	4.32%	3.98%	4.34%	2.98%	3.37%	1.66%
2025/05/13	25.79%	3.88%	8.4%	5.22%	3.22%	5.09%	4.48%	2.91%	2.53%	1.61%
2025/05/14	26.49%	0%	9.59%	6.42%	3.15%	4.49%	3.86%	3.07%	4.18%	2.71%
2025/05/15	21.8%	5.37%	8.03%	5.66%	2.54%	4.89%	4.26%	2.81%	3.35%	1.99%
2025/05/16	19.64%	2.87%	8.85%	4.79%	5.54%	4.52%	5.39%	2.71%	1.95%	2.23%
2025/05/17	23.26%	0%	8.51%	5.7%	6.19%	3.94%	5.12%	3.48%	2.69%	1.54%
2025/05/18	26.19%	4.85%	10.06%	4.5%	3.58%	5.08%	4.82%	3.55%	2.74%	1.96%
2025/05/19	25.65%	0%	11.44%	6.77%	4.06%	4.89%	4.79%	3.35%	3.24%	2.36%
2025/05/20	23.99%	0%	9.83%	4.98%	3.42%	5.33%	5.25%	4.24%	2.32%	1.93%
2025/05/21	24.78%	0%	11%	7.03%	2.93%	5.27%	3.89%	2.78%	2.63%	1.59%
2025/05/22	23.11%	0%	9.17%	6.09%	5.41%	4.42%	4.29%	4.16%	2.27%	2.17%
2025/05/23	20.02%	0%	8.31%	5.07%	8.29%	4.85%	4.17%	4.49%	1.38%	1.83%
2025/05/24	20.9%	0%	8.9%	6.45%	7%	5.18%	3.82%	4.69%	1.13%	1.21%
2025/05/25	22.11%	0%	9.59%	7.84%	5.44%	4.88%	3.45%	3.8%	2.15%	1.89%
2025/05/26	23.77%	0%	10.53%	7.05%	4.84%	5.45%	2.95%	3.47%	1.81%	2.1%
2025/05/27	26.7%	0%	10.72%	3.68%	5.5%	5.19%	3.13%	3.34%	2.38%	3.16%
2025/05/28	23.94%	11.54%	9.1%	5.11%	3.17%	4.85%	3.12%	1.91%	2.23%	2.38%
2025/05/29	22.04%	13.59%	8.61%	4.65%	3.25%	4.37%	3.09%	1.96%	1.7%	2.64%
2025/05/30	22.46%	3.07%	10.32%	5.1%	4.73%	4.91%	3.68%	2.58%	1.57%	2.3%
2025/05/31	19.42%	11.32%	8.46%	5.85%	5.71%	3.8%	3.24%	3.23%	1.92%	1.04%

In May 2025, broadway.com led with fluctuating spend, peaking at 28.24% on May 6. Cinemark.com saw a late surge, reaching 13.59% on May 29. Newyorktheatreguide.com maintained steady performance, while cirquedusoleil.com and tickets-center.com showed consistent activity. The month concluded with broadway.com still dominant.

Market Exposure

Competitor Count for US Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	527
2025/05/02	528
2025/05/03	525
2025/05/04	529
2025/05/05	528
2025/05/06	514
2025/05/07	524
2025/05/08	514
2025/05/09	519
2025/05/10	524
2025/05/11	537
2025/05/12	534
2025/05/13	544
2025/05/14	546
2025/05/15	554
2025/05/16	539
2025/05/17	548
2025/05/18	557
2025/05/19	547
2025/05/20	531
2025/05/21	527
2025/05/22	544
2025/05/23	540
2025/05/24	530
2025/05/25	531
2025/05/26	510
2025/05/27	539
2025/05/28	518
2025/05/29	521
2025/05/30	508
2025/05/31	525

In May 2025, distinct advertisers fluctuated, peaking at 557 on May 18. The month concluded with 525 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
tickets-center.com	0.82%
cinemark.com	0.42%
playhousesquare.org	0.4%
newyorktheatreguide.com	0.33%
moulinrougemusical.com	0.33%
eventticketscenter.com	-0.31%
livenation.com	-0.34%
broadway.com	-0.51%
ticketsonsale.com	-0.62%
todaytix.com	-1.22%

Cinemark.com and tickets-center.com surged in click share, while todaytix.com faced the steepest decline.

Campaign Efficiency

US Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	broadway.com	newyorktheatreguide.com	tickets-center.com	gotickets.com	vividseats.com	vegas.com	cirquedusoleil.com	broadwaydirect.com	todaytix.com	nyc.com
2025/05/01	16.12%	10.2%	5.12%	4.9%	4.08%	3.63%	2.79%	1.63%	4.13%	1.67%
2025/05/02	15.36%	9.89%	6.32%	7.04%	4.76%	4.46%	2.5%	1.6%	4.31%	1.92%
2025/05/03	14.54%	10.94%	9.03%	6.78%	4.39%	3.96%	2.26%	1.67%	3.25%	2.02%
2025/05/04	15.29%	10.45%	6.06%	6.88%	4.48%	5.48%	2.34%	2.23%	3.38%	1.65%
2025/05/05	16.3%	10.75%	5.83%	8.15%	4.38%	4.98%	2.22%	1.96%	3.39%	2.88%
2025/05/06	18.66%	11.94%	6.75%	5.27%	4.13%	3.92%	2.52%	2.32%	4.69%	3.8%
2025/05/07	16.3%	12.34%	5.52%	5.97%	4.62%	3.27%	2.92%	2.07%	4.54%	2.65%
2025/05/08	16.03%	11.86%	4.33%	5.09%	5.28%	4.45%	2.04%	2.27%	4.35%	2.7%
2025/05/09	15.12%	10.12%	7.08%	9.02%	4.66%	2.91%	2.16%	2.3%	4.6%	2.01%
2025/05/10	15.1%	9.85%	4.27%	7.48%	4.41%	3.43%	2.91%	2.84%	3.94%	1.8%
2025/05/11	14.9%	10.08%	7.47%	7.16%	5.45%	4.33%	2.01%	2.14%	4.36%	2.06%
2025/05/12	17.16%	11.7%	6.36%	5.3%	6.2%	3.68%	1.98%	2.49%	3.89%	2.32%
2025/05/13	18.09%	9.28%	5.35%	5.33%	6.35%	4.41%	2.3%	1.91%	3.27%	2.2%
2025/05/14	17.05%	10.26%	5.21%	5.58%	5.37%	3.83%	2.82%	1.76%	4.55%	3.47%
2025/05/15	14.92%	8.92%	4.31%	4.95%	5.91%	4.22%	2.33%	1.95%	3.87%	2.64%
2025/05/16	12.65%	9.21%	8.26%	4.41%	7.04%	3.79%	2.14%	1.79%	2.14%	2.67%
2025/05/17	15.4%	9.18%	8.99%	6.11%	6.75%	3.25%	2.57%	1.6%	2.91%	1.79%
2025/05/18	16.71%	11.35%	6.05%	6.62%	6.63%	4.45%	2.1%	1.48%	3.46%	2.55%
2025/05/19	17.89%	13.31%	6.82%	5.7%	6.17%	4.18%	2.84%	1.35%	3.95%	3.03%
2025/05/20	15.19%	10.64%	5.78%	7.32%	7.09%	4.67%	2.25%	1.87%	2.77%	2.38%
2025/05/21	16.55%	12.76%	4.64%	4.92%	4.93%	5.15%	3.06%	2.1%	3.33%	2.1%
2025/05/22	14.53%	10.29%	8.5%	6.95%	5.16%	3.81%	2.3%	2.23%	2.53%	2.7%
2025/05/23	12.97%	8.47%	12.06%	7.2%	4.93%	3.9%	1.77%	1.79%	1.58%	2.04%
2025/05/24	15.18%	9.44%	9.88%	7.53%	4.69%	4.35%	2.4%	2.15%	1.44%	1.4%
2025/05/25	15%	10.34%	8.49%	6.25%	4.71%	4.3%	3.38%	1.99%	2.53%	2.14%
2025/05/26	14.99%	11.4%	7.82%	6.12%	3.67%	5.06%	2.99%	2.64%	2.24%	2.59%
2025/05/27	17.46%	12.05%	8.73%	5.66%	3.76%	4.16%	1.54%	2.54%	2.86%	3.93%
2025/05/28	17.11%	10.78%	5.37%	3.71%	4.43%	4.48%	2.29%	1.67%	2.69%	3.47%
2025/05/29	16.62%	11.02%	5.45%	3.54%	4.28%	4.1%	2.22%	1.08%	2.24%	3.35%
2025/05/30	16.06%	11.41%	7.42%	4.55%	5.13%	4.16%	2.42%	1.7%	2.03%	2.74%
2025/05/31	14.08%	10.86%	7.98%	5.52%	4.31%	3.14%	2.63%	2.54%	2.31%	1.32%

Broadway.com led May with fluctuating impressions, peaking mid-month. NewYorkTheatreGuide.com saw a steady rise, while Tickets-Center.com surged late. Gotickets.com and VividSeats.com had mixed trends. The month ended with Broadway.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Official Broadway Tickets https://www.broadway.com
Broadway's Online Box Office — Broadway.com: Your #1 Source for Broadway Tickets & Show Info—Get Your Tickets Today
2
Final Destination: Bloodlines | In Theaters this Friday https://www.cinemark.com
From Directors Zach Lipovsky & Adam Stein. Starring Brec Bassinger and Tony Todd. Watch Final Destination: Bloodlines Exclusively in Theaters this Friday.
3
Ryman Auditorium 2025 https://www.gotickets.com
Ryman Auditorium 2025 Tickets — Secure Your Seats Today for Events at Ryman Auditorium. Great Inventory & Secure Checkout.
4
Official Broadway Tickets https://www.newyorktheatreguide.com
Broadway Musical Tickets — See what's currently on sale on Broadway - from classics to new hits. Get tickets today. Find tickets at New York Theatre Guide, a trusted and reliable source for Broadway.
5
Red Rocks Amphitheatre Events - 2025 Morrison Events & Tickets https://www.tickets-center.com/
2025 Red Rocks Amphitheatre Morrison Schedule. Secure Morrison Resale Tickets Online.

In the vibrant world of PPC advertising, Broadway.com and New York Theatre Guide captivate audiences with promises of official Broadway tickets, emphasizing trust and reliability. Cinemark entices thrill-seekers with exclusive theater releases, while GoTickets and Tickets-Center focus on securing seats for iconic venues, highlighting convenience and security.

Frequently Asked Questions

Why is the US Hospitality Theaters & Cinemas May 2025 Report useful and how should I use it?

Why is the US Hospitality Theaters & Cinemas May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Data within the US Hospitality Theaters & Cinemas May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The US Hospitality Theaters & Cinemas May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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US Hospitality Theaters & Cinemas - PPC Market Share Analysis May 2025

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Competitor Count for US Hospitality Theaters & Cinemas

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

US Hospitality Theaters & Cinemas Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Frequently Asked Questions

Why is the US Hospitality Theaters & Cinemas May 2025 Report useful and how should I use it?

Why is the US Hospitality Theaters & Cinemas May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Theaters & Cinemas May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Theaters & Cinemas May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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