US Hospitality Theaters & Cinemas - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Theaters & Cinemas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
broadway.com	16.2
cinemark.com	6.02
cirquedusoleil.com	5.55
newyorktheatreguide.com	4.84
tickets-center.com	3.3
gotickets.com	3.22
todaytix.com	3.21
vegas.com	3.06
kennedy-center.org	2.4
vividseats.com	2.36
others	49.84

Broadway.com leads with 16.2% click share, while others dominate at 49.84%. Cinemark.com follows with 6.02%, and Cirque du Soleil captures 5.55%.

Market Exposure

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	broadway.com	newyorktheatreguide.com	cirquedusoleil.com	cinemark.com	tickets-center.com	vegas.com	gotickets.com	vividseats.com	todaytix.com	nyc.com
2025/04/01	17.53%	8.25%	1.91%	19.05%	3.49%	2.77%	2.34%	2.32%	3.14%	3.65%
2025/04/02	16.23%	6.11%	7.48%	7.98%	4.84%	3.49%	3.36%	2.94%	2.55%	1.44%
2025/04/03	20.79%	9.49%	2.37%	12.75%	3.49%	2.95%	3.15%	3.25%	2.68%	3.07%
2025/04/04	19.26%	9.22%	2.93%	7.95%	4.38%	2.58%	2.67%	3.9%	3.51%	1.82%
2025/04/05	16.58%	6.51%	3.3%	18.76%	4.86%	2.37%	3.12%	3.36%	2.95%	1.97%
2025/04/06	20.05%	7.95%	4.1%	4.92%	4.46%	3.92%	3.25%	3.83%	3.11%	2.47%
2025/04/07	16.97%	7.81%	4.64%	0%	3.94%	4.39%	4.01%	3.48%	2.55%	2.34%
2025/04/08	18.77%	7.73%	5.77%	8.94%	2.42%	4.42%	2.55%	2.72%	3.32%	2.74%
2025/04/09	20.72%	8.7%	3.53%	6.44%	2.19%	2.73%	3.22%	3.7%	2.72%	2.48%
2025/04/10	19.92%	6.7%	4.16%	9.07%	2.39%	2.6%	3.71%	3.57%	3.03%	2.51%
2025/04/11	13.91%	5.17%	4.52%	13.02%	3.27%	3.17%	3.71%	4.66%	2.38%	1.75%
2025/04/12	17.79%	6.78%	3.11%	15.73%	2.76%	2.77%	3.41%	3.98%	1.76%	2.54%
2025/04/13	16.02%	6.53%	6.25%	16.25%	2.72%	3.43%	3.91%	4.24%	2.75%	2.27%
2025/04/14	22.76%	9%	4.95%	2.92%	1.94%	3.89%	3.45%	3.24%	2.69%	2.89%
2025/04/15	20.33%	7.37%	4.93%	9.22%	2.88%	3%	3%	3.85%	2.94%	2.69%
2025/04/16	22.87%	6.63%	4.71%	5.89%	2.86%	3.94%	3.35%	2.73%	2.95%	2.5%
2025/04/17	25.22%	4.55%	4.98%	0%	5.82%	2.35%	5.3%	2.32%	1.07%	2.34%
2025/04/18	24.69%	8.96%	4.15%	0%	4.54%	2.82%	4.63%	3.77%	4.25%	2.63%
2025/04/19	22.49%	8.76%	2.8%	6.79%	4.24%	2.51%	2.91%	3.12%	4.48%	2.27%
2025/04/20	18.63%	7.1%	3.46%	10.25%	4.12%	3.52%	2.95%	4.76%	3.13%	2.03%
2025/04/21	22.72%	9.52%	6.22%	0%	4.04%	3.15%	2.97%	2.76%	3.42%	1.49%
2025/04/22	20.83%	6.62%	7.44%	0%	2.83%	3.74%	3.95%	4.38%	3.44%	1.64%
2025/04/23	20.75%	8.66%	7.04%	0%	3.61%	3.78%	3.67%	3.25%	3.96%	2.11%
2025/04/24	20.29%	8.14%	6.13%	2.51%	3.83%	4.02%	2.95%	2.54%	3.27%	2.68%
2025/04/25	18.01%	5.89%	8.18%	0.94%	5.11%	4.71%	4.87%	3.12%	2.35%	0.91%
2025/04/26	22.46%	7.3%	4.37%	2.76%	5.02%	4.53%	5%	2.82%	2.86%	1.02%
2025/04/27	22.99%	8.16%	5.52%	0%	4.57%	4.15%	4.6%	2.84%	4.09%	1.22%
2025/04/28	23.5%	9.93%	3.07%	0%	3.99%	4.63%	4.48%	3.62%	2.85%	2.08%
2025/04/29	19.79%	8.23%	5.06%	3.04%	4.43%	3.52%	4.02%	3.42%	3.68%	1.28%
2025/04/30	19.74%	8.89%	6.02%	5.72%	5.29%	4.8%	4.1%	3.43%	3.09%	0.98%

Broadway.com dominated April with fluctuating spend, peaking mid-month. NewYorkTheatreGuide.com showed consistent activity, while CirqueDuSoleil.com had a late surge. Cinemark.com experienced erratic trends, ending low. Overall, Broadway.com led the month.

Market Exposure

Competitor Count for US Hospitality Theaters & Cinemas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	535
2025/04/02	547
2025/04/03	553
2025/04/04	550
2025/04/05	575
2025/04/06	561
2025/04/07	555
2025/04/08	517
2025/04/09	516
2025/04/10	518
2025/04/11	503
2025/04/12	511
2025/04/13	522
2025/04/14	513
2025/04/15	518
2025/04/16	484
2025/04/17	489
2025/04/18	515
2025/04/19	537
2025/04/20	525
2025/04/21	522
2025/04/22	525
2025/04/23	516
2025/04/24	525
2025/04/25	508
2025/04/26	513
2025/04/27	512
2025/04/28	519
2025/04/29	537
2025/04/30	525

April saw a dynamic shift in distinct advertisers, starting at 535 and peaking at 575 on April 5. A mid-month dip to 484 on April 16 was followed by a recovery, ending at 525.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
broadway.com	2.42%
cirquedusoleil.com	1.09%
tickets-center.com	0.98%
todaytix.com	0.85%
gotickets.com	0.7%
moulinrougemusical.com	-0.32%
ticketsonsale.com	-0.32%
fandango.com	-0.61%
bluenotejazz.com	-0.62%
cinemark.com	-7.01%

Broadway.com surged with a 2.42% click share increase, while Cinemark.com faced a significant 7.01% decline. Cirquedusoleil.com rose by 1.09%, contrasting with bluenotejazz.com’s 0.62% drop.

Campaign Efficiency

US Hospitality Theaters & Cinemas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	broadway.com	newyorktheatreguide.com	tickets-center.com	gotickets.com	vegas.com	vividseats.com	todaytix.com	cinemark.com	ticketsonsale.com	nyc.com
2025/04/01	13.39%	9.2%	5.55%	4.49%	2.71%	3.41%	3.86%	8.02%	2.2%	4.19%
2025/04/02	11.3%	6.05%	7.91%	5.99%	3.57%	4.16%	2.41%	3.09%	4.54%	1.67%
2025/04/03	14.52%	9.53%	5.75%	5.61%	3.34%	4.23%	3.13%	4.47%	4.47%	3.49%
2025/04/04	12.73%	7.98%	6.89%	4.83%	2.44%	5.63%	3.29%	3.28%	3.56%	1.89%
2025/04/05	12.26%	6.74%	7.42%	5.63%	2.37%	4.94%	3.22%	8.19%	2.6%	2.56%
2025/04/06	13.66%	8.01%	6.9%	5.35%	3.52%	5.43%	3.01%	2.28%	3.33%	2.81%
2025/04/07	12.03%	7.37%	5.88%	6.54%	3.79%	4.7%	2.69%	0%	3.44%	2.34%
2025/04/08	14.13%	8.38%	4.25%	4.68%	4.09%	3.71%	3.76%	4.12%	2.05%	3.21%
2025/04/09	13.66%	8.19%	3.81%	5.45%	2.65%	4.98%	2.98%	3.08%	3.44%	2.75%
2025/04/10	13.38%	6.86%	3.82%	6.66%	2.72%	4.69%	3.25%	5.31%	2.43%	2.89%
2025/04/11	10.65%	5.11%	6.16%	7.02%	2.83%	6.32%	2.49%	5.88%	4.41%	1.8%
2025/04/12	13.9%	7.12%	4.5%	6%	2.74%	5.64%	2.16%	6.36%	2.71%	2.65%
2025/04/13	12.52%	7.18%	4.88%	7.19%	3.48%	6.27%	3.41%	6.97%	3.13%	2.85%
2025/04/14	16.44%	8.13%	3.39%	6.24%	4.03%	4.45%	3.15%	1.38%	2.13%	3.4%
2025/04/15	14.79%	7.24%	4.59%	5.54%	3.26%	5.24%	3.09%	4.18%	3.48%	3.32%
2025/04/16	15.53%	6.47%	4.69%	5.88%	3.36%	3.49%	3%	2.77%	2.77%	2.72%
2025/04/17	17.47%	3.74%	8.35%	8.16%	2.06%	3.13%	1.24%	0%	4.1%	2.58%
2025/04/18	16.28%	8.4%	6.82%	7.47%	2.31%	5.08%	4.54%	0%	3.33%	2.87%
2025/04/19	15.54%	9.46%	6.35%	5.33%	2.43%	4.91%	5.14%	2.46%	1.83%	2.62%
2025/04/20	13.7%	7.66%	6.86%	5.07%	3.37%	5.91%	3.84%	4.22%	2.13%	2.26%
2025/04/21	16.08%	9.78%	6.77%	5.47%	2.82%	3.89%	4.05%	0%	2.17%	1.82%
2025/04/22	15.12%	7.13%	4.46%	7.11%	3.44%	5.87%	4.27%	0%	1.65%	1.84%
2025/04/23	14.52%	8.18%	5.5%	6.51%	3.59%	4.87%	4.58%	0%	2.77%	2.39%
2025/04/24	13.62%	8.01%	6.03%	5.18%	3.99%	3.5%	3.66%	1.14%	2.26%	2.98%
2025/04/25	13.29%	5.86%	7.02%	7.81%	4.08%	4.12%	2.62%	1.83%	2.55%	1.03%
2025/04/26	15%	7.2%	7.57%	8.31%	3.98%	4.12%	3.11%	0.9%	2.95%	1.27%
2025/04/27	15.68%	8.13%	6.92%	7.56%	3.49%	3.84%	4.87%	0%	1.86%	1.47%
2025/04/28	16.03%	9.79%	6.27%	7.89%	4.41%	5.11%	3.26%	0%	2.85%	2.24%
2025/04/29	13.62%	7.94%	6.86%	7.29%	3.17%	5.04%	4.01%	1.01%	1.83%	1.32%
2025/04/30	13.47%	8.48%	8.22%	6.99%	4.64%	4.4%	3.35%	2.68%	1.6%	0.99%

Broadway.com led April with fluctuating impressions, peaking mid-month at 17.47%. NewYorkTheatreGuide.com saw a rise, ending at 8.48%. Tickets-Center.com and GoTickets.com showed steady growth, while Cinemark.com faced declines. Overall, Broadway.com dominated.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
New York Broadway Shows 2025 https://www.broadway.com
Official Broadway Tickets — Broadway.com: Your #1 Source for Broadway Tickets & Show Info—Get Your Tickets Today
2
The Amateur | Now Playing In Theaters | Get Tickets Now https://www.fandango.com › theamateur
Starring Academy Award® winner Rami Malek and Academy Award® nominee Laurence Fishburne. See it on the biggest screen possible.
3
Red Rocks Amphitheatre https://www.gotickets.com
Red Rocks Tickets 2025 — Buy With Confidence: GoTickets Offers Authentic Tickets Only, With a 100% Buyer Guarantee.
4
The Kennedy Center https://www.kennedy-center.org › tickets › 2024-2025
View Calendar & Get Tickets — Presenting Performing Arts Shows and Events in DC. See What's On at The Kennedy Center. The John F. Kennedy Center for the Performing Arts. View Calendar & Get Show Tickets.
5
Official Broadway Tickets https://www.newyorktheatreguide.com
Broadway Musical Tickets — See what's currently on sale on Broadway - from classics to new hits. Get tickets today. Find tickets at New York Theatre Guide, a trusted and reliable source for Broadway.

In the vibrant world of entertainment, top advertisers like Broadway.com and Fandango captivate audiences with compelling narratives. Broadway.com positions itself as the ultimate source for Broadway tickets, while Fandango entices moviegoers with star-studded films. GoTickets and Kennedy Center emphasize trust and cultural experiences, respectively, while New York Theatre Guide offers a reliable gateway to Broadway’s latest hits.

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US Hospitality Theaters & Cinemas - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Hospitality Theaters & Cinemas brands

Share of Spend for the top 10 US Hospitality Theaters & Cinemas brands

Competitor Count for US Hospitality Theaters & Cinemas

Market Loss & Market Gains for US Hospitality Theaters & Cinemas

US Hospitality Theaters & Cinemas Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Theaters & Cinemas

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance