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US Media & Entertainment Movies & Music - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Movies & Music – US

Google AI Overview visibility for Media & Entertainment Movies & Music US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.0574733418
89.9425266582
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 8%
Navigational 9%
Seasonal 0%
Local 1%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fandango.com 18.67
paramountplus.com 18.39
imdb.com 12.89
apple.com 8.2
ticketmaster.com 7.25
pandora.com 4.04
seatgeek.com 3.96
musicnotes.com 3.2
amazon.com 3.04
viagogo.com 2.08
others 18.28
  • fandango.com - 18.67%
  • paramountplus.com - 18.39%
  • imdb.com - 12.89%
  • apple.com - 8.2%
  • ticketmaster.com - 7.25%
  • pandora.com - 4.04%
  • seatgeek.com - 3.96%
  • musicnotes.com - 3.2%
  • amazon.com - 3.04%
  • viagogo.com - 2.08%
  • others - 18.28%

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In the media & entertainment PPC landscape, Fandango leads with 18.67% click share, closely followed by Paramount Plus at 18.39%. “Others” collectively hold 18.28%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date fandango.com paramountplus.com amazon.com ticketmaster.com seatgeek.com pluto.tv apple.com viagogo.com imdb.com eventticketscenter.com
2026/03/01 12.64% 6.94% 3.99% 14.69% 9.47% 0.46% 6.77% 7.67% 0.63% 5.89%
2026/03/02 16.05% 6.77% 3.04% 10.57% 8.76% 2.04% 5.58% 3.88% 1.34% 5.48%
2026/03/03 15.67% 6.53% 3.73% 13.34% 10.43% 1.81% 4.67% 5.45% 4.74% 4.66%
2026/03/04 20.22% 8.48% 4.75% 9.34% 6.45% 3.11% 8.64% 3.4% 1.01% 0.99%
2026/03/05 24.4% 7.31% 3.3% 10.03% 6.41% 2.44% 5.64% 4.56% 1.48% 1.4%
2026/03/06 26.01% 7.3% 2.92% 9.46% 8.45% 2.39% 6.26% 3.84% 1.14% 2.41%
2026/03/07 30.37% 7.92% 3.4% 9.93% 7.51% 0.84% 6.87% 4.5% 1.62% 1.97%
2026/03/08 25.19% 10.1% 3.16% 10.11% 4.99% 1.41% 10.64% 2.44% 1.58% 1.22%
2026/03/09 18.37% 9.07% 3.89% 6.25% 6.07% 2.94% 9.99% 4.31% 1.09% 1.98%
2026/03/10 25.88% 5.99% 6.01% 8.24% 3.67% 2.93% 8.85% 3.44% 7.29% 0.97%
2026/03/11 25.31% 7.16% 4.73% 10.82% 6.33% 2.35% 6.09% 5.2% 0.89% 1.19%
2026/03/12 16.13% 8.88% 6.16% 13.38% 7.82% 1.68% 5.95% 5.35% 0.44% 2.52%
2026/03/13 23.58% 8.68% 6.28% 9.22% 5.33% 2.18% 7.13% 7.09% 4.92% 1.12%
2026/03/14 17.44% 8.44% 7.71% 8.5% 4.05% 2.25% 6.6% 8.25% 9.84% 0.87%
2026/03/15 15.97% 10.8% 8.21% 7.83% 3.93% 3.02% 9.63% 4.63% 4.15% 1.35%
2026/03/16 17.76% 9.12% 5.81% 8.59% 6.04% 2.89% 10.11% 3.97% 1.98% 0.74%
2026/03/17 23.92% 8.86% 5.86% 8.99% 4.83% 2.38% 7.16% 2.79% 7.14% 1.01%
2026/03/18 24.3% 7.31% 2.92% 9.98% 8.74% 3.09% 5.89% 7.57% 2.58% 1.2%
2026/03/19 20.33% 8.64% 3.89% 12.56% 7.5% 2.45% 6.86% 4.73% 7.24% 1.59%
2026/03/20 33.34% 7.57% 4.65% 6.63% 5.52% 1.65% 5.61% 2.54% 1.96% 0.96%
2026/03/21 28.95% 9.84% 5.32% 8.64% 5.86% 2.14% 7.04% 3.41% 0.22% 0.63%
2026/03/22 27.74% 9.04% 6.57% 8.22% 4.13% 2.08% 7.3% 2.61% 0.98% 0.63%
2026/03/23 21.57% 13.06% 4.12% 2.39% 4.39% 1.4% 10.58% 2.35% 2.73% 1.94%
2026/03/24 27.74% 9.95% 7.62% 1.64% 4.66% 2.59% 9.39% 3.57% 1.66% 0.61%
2026/03/25 22.29% 9.68% 7.47% 5.27% 5.18% 2.39% 6.39% 5.27% 0.91% 0.79%
2026/03/26 25% 8.88% 4.09% 13.67% 6.62% 1.14% 6.54% 5.18% 0.34% 1.15%
2026/03/27 14.54% 10.18% 5.52% 11.76% 9.64% 1.6% 6.31% 4.49% 1.02% 1.02%
2026/03/28 16.08% 8.41% 3.56% 15.37% 8.11% 0.19% 5.58% 4.55% 2.2% 1.57%
2026/03/29 26.44% 10.75% 5.26% 6.62% 4.72% 1.17% 2.67% 4.29% 1.38% 1.06%
2026/03/30 12.38% 13.85% 6.46% 9.13% 5.68% 2.28% 2.36% 5.17% 0.88% 1.27%
2026/03/31 24.61% 9.13% 9.07% 5.19% 2.93% 2.52% 2.05% 1.99% 1.78% 0.96%
  • fandango.com
  • paramountplus.com
  • amazon.com
  • ticketmaster.com
  • seatgeek.com
  • pluto.tv
  • apple.com
  • viagogo.com
  • imdb.com
  • eventticketscenter.com

Copyright © Adthena. All rights reserved.

In March 2026, Fandango.com led with fluctuating ad spend, peaking mid-month. Paramountplus.com and Amazon.com showed steady growth, while Ticketmaster.com and Seatgeek.com experienced volatility. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 562
2026/03/02 555
2026/03/03 558
2026/03/04 506
2026/03/05 477
2026/03/06 452
2026/03/07 439
2026/03/08 405
2026/03/09 387
2026/03/10 337
2026/03/11 253
2026/03/12 239
2026/03/13 239
2026/03/14 254
2026/03/15 253
2026/03/16 250
2026/03/17 278
2026/03/18 253
2026/03/19 265
2026/03/20 272
2026/03/21 259
2026/03/22 249
2026/03/23 258
2026/03/24 254
2026/03/25 239
2026/03/26 239
2026/03/27 244
2026/03/28 254
2026/03/29 249
2026/03/30 234
2026/03/31 235

Copyright © Adthena. All rights reserved.

March began with 562 advertisers, declining sharply to 235 by month’s end, reflecting a significant reduction in competition.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
paramountplus.com 3.03%
fandango.com 1.16%
seatgeek.com 0.45%
broadway.com 0.39%
gametime.co 0.37%
amctheatres.com -0.38%
pandora.com -1.01%
metallica.com -1.19%
apple.com -1.25%
imdb.com -2.22%

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Paramountplus.com surged with a 3.03 increase, while imdb.com dropped by 2.22. Fandango.com rose by 1.16, contrasting apple.com’s 1.25 decline.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date paramountplus.com fandango.com imdb.com amazon.com ticketmaster.com seatgeek.com viagogo.com pandora.com eventticketscenter.com apple.com
2026/03/01 10.49% 8.12% 2.67% 3.17% 11.53% 9.47% 7.95% 2.36% 7.67% 5.12%
2026/03/02 10% 9.73% 4.94% 3.11% 8.36% 7.9% 3.97% 2.44% 7.28% 4.17%
2026/03/03 9.84% 9.25% 7.55% 3.3% 10.83% 11.38% 5.51% 2.06% 5.79% 3.38%
2026/03/04 13.66% 13.31% 5.71% 4.07% 6.41% 6.65% 3.84% 3.42% 1.26% 6.35%
2026/03/05 11.87% 13.22% 7.16% 3.86% 9.43% 7.66% 4.71% 2.58% 1.85% 4.55%
2026/03/06 12.7% 18.98% 3.46% 2.77% 7.5% 9.2% 4.45% 2.53% 3.04% 5.07%
2026/03/07 14.08% 19.1% 5.28% 2.91% 8.98% 8.65% 5.76% 3.02% 3.23% 5.99%
2026/03/08 17.82% 14.64% 5.83% 2.74% 7.41% 5.45% 3.02% 3.64% 1.56% 9.25%
2026/03/09 13.87% 14.52% 3.37% 4.32% 4.89% 5.46% 4.48% 5.61% 2.35% 6.9%
2026/03/10 9.79% 17.52% 14.56% 5.15% 4.94% 4.19% 4.33% 3% 1.06% 7.1%
2026/03/11 12.01% 16.55% 4.17% 5.25% 9.62% 6.54% 5.98% 2.08% 1.53% 4.67%
2026/03/12 14.87% 11.49% 2.03% 5.02% 10.24% 7.94% 6.6% 2.59% 3.47% 4.59%
2026/03/13 14.35% 13.8% 10.9% 5.48% 6.21% 5.52% 7.2% 1.97% 1.47% 5.77%
2026/03/14 13.84% 10.29% 15.9% 6.27% 5.72% 4.59% 8.46% 1.07% 1.16% 5.01%
2026/03/15 16.54% 10.1% 13.76% 6.98% 5.04% 3.63% 6.37% 1.38% 1.78% 6.88%
2026/03/16 14.42% 12.02% 6.29% 5.73% 5.85% 6.78% 4.92% 2.7% 0.9% 8.17%
2026/03/17 14.7% 14.46% 11.71% 5.01% 5.76% 5.13% 3.58% 1.76% 1.17% 5.33%
2026/03/18 12.16% 13.11% 8.29% 2.95% 9.85% 11.5% 8.32% 1.56% 1.67% 4.72%
2026/03/19 13.83% 13.12% 12.92% 3.09% 9.03% 8.88% 5.47% 1.53% 1.8% 5.23%
2026/03/20 13.89% 21.11% 2.43% 4.92% 4.46% 6.9% 3.14% 2.43% 1.46% 4.65%
2026/03/21 17.25% 16.08% 2.52% 4.54% 6.52% 7.86% 3.9% 1.93% 0.9% 6.17%
2026/03/22 15.09% 14.95% 5.78% 5.76% 5.72% 4.38% 3.23% 2.27% 0.84% 5.96%
2026/03/23 19.32% 12.1% 10.14% 4.04% 2.23% 3.74% 2.57% 3.52% 2.28% 8.05%
2026/03/24 16.44% 21.11% 5.51% 7.1% 1.78% 5.44% 4.48% 1.17% 0.76% 8.04%
2026/03/25 15.66% 16.87% 4.53% 5.79% 4.52% 4.94% 5.2% 2.09% 1.01% 4.76%
2026/03/26 14.56% 18.8% 3.62% 4.31% 11.7% 7.5% 5.5% 1.03% 1.51% 4.64%
2026/03/27 16.37% 9.34% 5.52% 4.18% 7.22% 10.91% 4.85% 2.18% 1.17% 5.03%
2026/03/28 13.58% 10.34% 8.72% 2.99% 10.64% 8.89% 5.27% 1.5% 2.19% 4.46%
2026/03/29 18.87% 14.97% 6.17% 5.13% 4.81% 5.38% 5.85% 1.93% 1.47% 1.94%
2026/03/30 21.21% 8.78% 5.02% 4.28% 6.56% 5.33% 5.69% 1.73% 1.73% 0.74%
2026/03/31 15.32% 13.88% 11.42% 7.09% 4.18% 2.88% 2.29% 1.66% 1.22% 0.74%
  • paramountplus.com
  • fandango.com
  • imdb.com
  • amazon.com
  • ticketmaster.com
  • seatgeek.com
  • viagogo.com
  • pandora.com
  • eventticketscenter.com
  • apple.com

Copyright © Adthena. All rights reserved.

In March 2026, paramountplus.com saw a fluctuating trend, peaking at 21.21% on March 30. Fandango.com had a notable spike on March 24 with 21.11%. Meanwhile, imdb.com experienced a significant rise on March 14, reaching 15.9%. Overall, the month ended with paramountplus.com leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music - Last month
  1. 1
    AMC | View Showtimes & Get Tickets to New Movies in Theaters https://www.amctheatres.com

    Find movies out now and new movies coming soon to AMC Theatres. Get tickets and view movie theater showtimes or set a reminder for when tickets go on sale.

  2. 2
    Apple Music https://music.apple.com › subscribe

    Your Favorite Songs & Artists — Transfer your playlists to Apple Music and start listening in the highest audio quality. For the love...

  3. 3
    Now Playing In Theaters https://www.fandango.com › hoppers

    Get Tickets Now — Jon Hamm and Dave Franco in Hoppers. Get Tickets NOW for Disney and Pixar's Hoppers.

  4. 4
    Paramount+ Now Streaming - Paramount+ https://www.paramountplus.com › paramount+

    Stream your local CBS broadcast on Paramount Plus with SHOWTIME®. Stream thousands of episodes, live sports & exclusive originals – all in one place.

  5. 5
    Bruno Mars Tickets - 2026 Concert Tour Tickets https://www.viagogo.com

    Best Prices Guaranteed. Find A Lower Price Elsewhere And viagogo Will Match It

Copyright © Adthena. All rights reserved.

In the vibrant world of media and entertainment, AMC Theatres entices moviegoers with showtimes and ticket reminders, while Apple Music offers seamless playlist transfers for audiophiles. Fandango highlights star-studded films, Paramount+ streams exclusive content, and Viagogo guarantees the best concert ticket prices.

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