US Media & Entertainment Movies & Music - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
fandango.com	17.94
paramountplus.com	9.44
apple.com	7.29
ticketmaster.com	7.04
viagogo.com	4.51
seatgeek.com	4.3
amazon.com	4.25
eventticketscenter.com	4.19
musicnotes.com	3.11
tickets-center.com	2.95
others	34.98

Fandango leads with 17.94% click share, followed by Paramount Plus at 9.44%. Others dominate with 34.98%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	fandango.com	ticketmaster.com	apple.com	tickets-center.com	viagogo.com	amazon.com	seatgeek.com	eventticketscenter.com	paramountplus.com	artlist.io
2025/05/01	22.12%	6.78%	5.28%	3.5%	4.37%	3.23%	5.49%	3.74%	4.69%	2.15%
2025/05/02	35.72%	5.07%	2.31%	3.32%	4.09%	2.19%	4.01%	3.94%	2.72%	1.73%
2025/05/03	22.64%	4.4%	2.4%	6.14%	6.23%	3.14%	4.08%	5.57%	3.29%	1.95%
2025/05/04	26.29%	7.64%	2.52%	5.08%	5.62%	3.95%	4.42%	5.61%	3.61%	2.02%
2025/05/05	10.45%	8.94%	3.73%	6.2%	7.42%	3.15%	5.02%	7.06%	4.07%	1.93%
2025/05/06	11.57%	10.27%	4.75%	3.6%	7.36%	4.94%	7.57%	4.07%	3.85%	2.27%
2025/05/07	16.67%	7.06%	2.88%	4.31%	7.81%	4.14%	5.76%	5.15%	3%	2.19%
2025/05/08	13.47%	7.14%	2.72%	3.63%	8.47%	5.57%	8.09%	4.19%	3.46%	2.36%
2025/05/09	15.19%	6.83%	2.74%	3.16%	9.57%	3.29%	7.9%	3.79%	3.92%	2.2%
2025/05/10	16.08%	7.74%	2.87%	2.86%	8.81%	5.12%	7.19%	4.78%	3.72%	2.09%
2025/05/11	10.28%	7.91%	3.33%	5.19%	8.85%	4.53%	6.17%	4.61%	3.7%	2.57%
2025/05/12	16.48%	7.27%	3.95%	4.42%	9.05%	4.65%	4.38%	4.48%	4.86%	2.06%
2025/05/13	16.22%	8.72%	4.84%	3.16%	10.35%	5.97%	3.76%	3.73%	3.38%	2.3%
2025/05/14	16.16%	5.7%	4.01%	3.74%	11.66%	4.65%	2.51%	3.66%	3.16%	2.09%
2025/05/15	22.15%	8.22%	3.58%	2.08%	10.7%	3.19%	4.95%	5.07%	2.66%	2.29%
2025/05/16	17.63%	6.48%	3.97%	3.11%	9.22%	3.26%	5.54%	4.7%	4.86%	2.25%
2025/05/17	17.6%	10.32%	4.25%	4.36%	8.86%	3.53%	4.81%	4.64%	3.43%	2.73%
2025/05/18	19.73%	9.93%	5.56%	3.14%	7.6%	3.35%	4.49%	4.06%	3.16%	2.77%
2025/05/19	16.84%	9.12%	6.96%	3.38%	9.28%	3.17%	4.69%	4%	3.36%	2.12%
2025/05/20	26.62%	7.57%	3.15%	2.84%	7.95%	4.53%	5.13%	4.06%	3.2%	2.56%
2025/05/21	25.28%	8.44%	4.77%	2.77%	7.34%	2.98%	5.32%	3.62%	3.14%	2.47%
2025/05/22	31.3%	5.41%	2.83%	3.39%	6.74%	2.36%	5.78%	3.78%	2.33%	2.01%
2025/05/23	17.05%	5.62%	3.31%	4.69%	7.48%	2.49%	6.98%	3.76%	2.76%	1.9%
2025/05/24	27.8%	5.81%	3.01%	4.63%	5.54%	3.96%	8.54%	3.92%	2.97%	1.87%
2025/05/25	18.27%	6.62%	6.63%	4.36%	6.78%	2.91%	5.49%	3.63%	3.46%	2.34%
2025/05/26	13.56%	6.81%	4.4%	4.26%	8.17%	4.03%	6.67%	4.73%	3.77%	2.87%
2025/05/27	8.27%	9.61%	3.69%	5.74%	6.65%	5.39%	5.83%	4.26%	3.76%	3.72%
2025/05/28	10.35%	9.91%	4.99%	3.76%	6.73%	5.5%	6.21%	3.51%	3.99%	3.69%
2025/05/29	9.52%	11.88%	5.14%	4.05%	6.61%	3.6%	6.92%	4.77%	3.88%	3.29%
2025/05/30	10.89%	6.94%	5.46%	5.7%	7.37%	4.42%	6.41%	4.47%	3.88%	3.74%
2025/05/31	17.13%	7.45%	5.37%	5.33%	5.26%	4.97%	4.11%	3.66%	3.11%	2.79%

Fandango led May’s PPC spend, peaking early at 35.72%. Ticketmaster and Apple followed, with steady mid-month increases. Viagogo and SeatGeek showed consistent growth, while Amazon and Paramount+ fluctuated. Artlist ended with a late surge.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	523
2025/05/02	562
2025/05/03	568
2025/05/04	568
2025/05/05	570
2025/05/06	564
2025/05/07	562
2025/05/08	553
2025/05/09	555
2025/05/10	561
2025/05/11	575
2025/05/12	555
2025/05/13	572
2025/05/14	581
2025/05/15	583
2025/05/16	586
2025/05/17	584
2025/05/18	592
2025/05/19	573
2025/05/20	568
2025/05/21	572
2025/05/22	598
2025/05/23	576
2025/05/24	559
2025/05/25	568
2025/05/26	556
2025/05/27	572
2025/05/28	558
2025/05/29	554
2025/05/30	550
2025/05/31	543

May began with 523 advertisers, peaking at 598 on the 22nd. The month concluded with a slight decline, ending at 543.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
fandango.com	2.36%
apple.com	1.19%
americanmusical.com	0.92%
broadway.com	0.48%
musicnotes.com	0.3%
tubitv.com	-0.69%
eventticketscenter.com	-0.71%
ticketsonsale.com	-0.82%
paramountplus.com	-1.09%
viagogo.com	-1.12%

Fandango.com surged with a 2.36% click share increase, while viagogo.com dropped by 1.12%. Apple.com and americanmusical.com also saw positive gains, contrasting with declines for paramountplus.com and ticketsonsale.com.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ticketmaster.com	tickets-center.com	fandango.com	amazon.com	eventticketscenter.com	seatgeek.com	viagogo.com	apple.com	paramountplus.com	ticketsonsale.com
2025/05/01	7.98%	5.01%	15.76%	4.12%	6.51%	7.32%	5.64%	3.63%	5.03%	2.48%
2025/05/02	6.16%	5.03%	20.09%	2.86%	7.52%	6.26%	5.01%	2.68%	4.19%	3.43%
2025/05/03	4.87%	8.16%	13.88%	4.11%	9.33%	5.62%	6.74%	2.42%	4.34%	3.91%
2025/05/04	9.82%	7.12%	11.87%	5.06%	9.23%	6.64%	6.32%	2.82%	4.86%	2.38%
2025/05/05	9.5%	7.62%	4.32%	4.31%	11.11%	6.88%	7.82%	3.11%	5.38%	3.62%
2025/05/06	12.26%	4.31%	5.33%	5.94%	6.51%	10.69%	7.43%	3.88%	4.98%	4.2%
2025/05/07	7.77%	5.87%	8.25%	7.98%	8.24%	7.47%	8.54%	3.06%	3.97%	2.24%
2025/05/08	7.86%	6.19%	5.62%	6.54%	7.88%	11.25%	9.33%	2.78%	4.56%	2.97%
2025/05/09	7.11%	3.91%	7.16%	4.82%	5.88%	9.91%	10.69%	2.58%	5.06%	5.14%
2025/05/10	9.4%	3.43%	6.88%	6.26%	7.52%	9.86%	9.29%	2.84%	4.76%	2.38%
2025/05/11	8.65%	6.75%	4.44%	5.31%	7.47%	8.58%	9.8%	2.98%	4.85%	2.92%
2025/05/12	7.77%	6.66%	7.17%	5.74%	7.35%	5.72%	10.46%	4.2%	6%	2.07%
2025/05/13	9.6%	4.03%	7.6%	8.66%	6.24%	5.07%	11.58%	4.37%	4.54%	1.88%
2025/05/14	5.74%	4.59%	8.67%	8.6%	5.98%	3.55%	12.84%	4.06%	4.09%	2.19%
2025/05/15	8.94%	3%	10.8%	4.64%	8.28%	6.91%	12.07%	4%	3.88%	1.31%
2025/05/16	7.47%	4.17%	8.8%	5.2%	7.6%	7.95%	10.88%	4.39%	5.09%	2.02%
2025/05/17	13.1%	6%	7.71%	5.82%	7.48%	6.75%	10.48%	3.75%	4.24%	2.07%
2025/05/18	11.8%	4.29%	10.46%	5.01%	6.71%	6.2%	8.74%	4.4%	4.25%	1.66%
2025/05/19	9.17%	4.43%	8%	4.43%	7.04%	7.86%	10.44%	5.13%	4.53%	1.34%
2025/05/20	8.54%	3.39%	10.19%	6.48%	6.64%	7.34%	10.87%	3.42%	4.42%	0.68%
2025/05/21	9.55%	3.84%	14.52%	4.44%	6.53%	7.8%	8.11%	5.81%	4.39%	0.94%
2025/05/22	7.12%	6.04%	15.96%	3.54%	6.65%	9.2%	8.54%	2.99%	3.55%	1.06%
2025/05/23	5.44%	10.42%	8.55%	3.46%	5.92%	10.14%	9.43%	3.34%	3.61%	1.12%
2025/05/24	6.25%	5.9%	18.38%	6.83%	6.25%	11.9%	6.69%	2.92%	3.51%	0.57%
2025/05/25	8.6%	6.48%	8.35%	4.59%	6.46%	8.09%	9.21%	4.52%	4.62%	0.9%
2025/05/26	7.03%	6.01%	7.44%	4.45%	7.36%	9.06%	10.03%	3.51%	4.87%	1.08%
2025/05/27	10.25%	7.65%	3.45%	6.07%	6.74%	7.73%	6.87%	3.72%	4.92%	1.14%
2025/05/28	11.5%	4.79%	4.73%	6.17%	5.32%	8.37%	7.05%	5.19%	5.15%	1.45%
2025/05/29	13.43%	5.57%	3.87%	4.49%	7.38%	9.71%	7.21%	5.32%	4.83%	1.17%
2025/05/30	6.82%	7.45%	4.4%	4.54%	6.65%	9.37%	9.77%	6.06%	4.89%	1.2%
2025/05/31	8.42%	7.52%	7.19%	6.58%	6.4%	5.74%	5.62%	5.18%	4.2%	1.06%

Fandango led May’s PPC impressions, peaking early. Viagogo surged mid-month, while Ticketmaster fluctuated. SeatGeek and EventTicketsCenter showed steady growth. The month ended with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Amazon Music Unlimited - On demand music, always free https://www.amazon.com › amazon_music › unlimited
Enjoy all the music, the most ad-free top podcasts and audiobooks from Audible. Listen now
2
Apple Music - Unlimited Streaming https://music.apple.com › subscribe
Apple Music is better than ever - All new features designed to make your music come alive. Apple...
3
Fandango https://www.fandango.com
Find Movie Theaters & Tickets — Earn a $5 credit for every 4 tickets purchased. Start earning rewards with Fandango today! Refund or...
4
Pandora - Free to Use | Free Music | Pandora® https://www.pandora.com
Personalized listening experience that continually evolves with your tastes and it's Free. Create stations from your favorite songs, artists or search and browse to find new music. Options: Pandora Plus, Pandora Free, Pandora Premium.
5
Sabrina Carpenter Tickets - The Best Deals are on SeatGeek https://www.seatgeek.com
See Sabrina Carpenter on Tour. Find Tickets at Our Lowest Possible Price on SeatGeek.

In the vibrant world of PPC advertising, Amazon Music Unlimited and Apple Music captivate with promises of boundless music experiences. Fandango entices moviegoers with rewards, while Pandora offers a personalized, evolving music journey. SeatGeek lures fans with unbeatable ticket deals for Sabrina Carpenter’s tour.

Frequently Asked Questions

Why is the US Media & Entertainment Movies & Music May 2025 Report useful and how should I use it?

Why is the US Media & Entertainment Movies & Music May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Media & Entertainment Movies & Music May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Media & Entertainment Movies & Music May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Media & Entertainment Movies & Music May 2025 Report?

The US Media & Entertainment Movies & Music May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Media & Entertainment Movies & Music May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Media & Entertainment Movies & Music May 2025 Report for?

The US Media & Entertainment Movies & Music May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Media & Entertainment Movies & Music - PPC Market Share Analysis May 2025

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Competitor Count for US Media & Entertainment Movies & Music

Market Loss & Market Gains for US Media & Entertainment Movies & Music

US Media & Entertainment Movies & Music Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Frequently Asked Questions

Why is the US Media & Entertainment Movies & Music May 2025 Report useful and how should I use it?

Why is the US Media & Entertainment Movies & Music May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Media & Entertainment Movies & Music May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Media & Entertainment Movies & Music May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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