US Media & Entertainment Movies & Music - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
fandango.com 17.94
paramountplus.com 9.44
apple.com 7.29
ticketmaster.com 7.04
viagogo.com 4.51
seatgeek.com 4.3
amazon.com 4.25
eventticketscenter.com 4.19
musicnotes.com 3.11
tickets-center.com 2.95
others 34.98

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Fandango leads with 17.94% click share, followed by Paramount Plus at 9.44%. Others dominate with 34.98%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date fandango.com ticketmaster.com apple.com tickets-center.com viagogo.com amazon.com seatgeek.com eventticketscenter.com paramountplus.com artlist.io
2025/05/01 22.12% 6.78% 5.28% 3.5% 4.37% 3.23% 5.49% 3.74% 4.69% 2.15%
2025/05/02 35.72% 5.07% 2.31% 3.32% 4.09% 2.19% 4.01% 3.94% 2.72% 1.73%
2025/05/03 22.64% 4.4% 2.4% 6.14% 6.23% 3.14% 4.08% 5.57% 3.29% 1.95%
2025/05/04 26.29% 7.64% 2.52% 5.08% 5.62% 3.95% 4.42% 5.61% 3.61% 2.02%
2025/05/05 10.45% 8.94% 3.73% 6.2% 7.42% 3.15% 5.02% 7.06% 4.07% 1.93%
2025/05/06 11.57% 10.27% 4.75% 3.6% 7.36% 4.94% 7.57% 4.07% 3.85% 2.27%
2025/05/07 16.67% 7.06% 2.88% 4.31% 7.81% 4.14% 5.76% 5.15% 3% 2.19%
2025/05/08 13.47% 7.14% 2.72% 3.63% 8.47% 5.57% 8.09% 4.19% 3.46% 2.36%
2025/05/09 15.19% 6.83% 2.74% 3.16% 9.57% 3.29% 7.9% 3.79% 3.92% 2.2%
2025/05/10 16.08% 7.74% 2.87% 2.86% 8.81% 5.12% 7.19% 4.78% 3.72% 2.09%
2025/05/11 10.28% 7.91% 3.33% 5.19% 8.85% 4.53% 6.17% 4.61% 3.7% 2.57%
2025/05/12 16.48% 7.27% 3.95% 4.42% 9.05% 4.65% 4.38% 4.48% 4.86% 2.06%
2025/05/13 16.22% 8.72% 4.84% 3.16% 10.35% 5.97% 3.76% 3.73% 3.38% 2.3%
2025/05/14 16.16% 5.7% 4.01% 3.74% 11.66% 4.65% 2.51% 3.66% 3.16% 2.09%
2025/05/15 22.15% 8.22% 3.58% 2.08% 10.7% 3.19% 4.95% 5.07% 2.66% 2.29%
2025/05/16 17.63% 6.48% 3.97% 3.11% 9.22% 3.26% 5.54% 4.7% 4.86% 2.25%
2025/05/17 17.6% 10.32% 4.25% 4.36% 8.86% 3.53% 4.81% 4.64% 3.43% 2.73%
2025/05/18 19.73% 9.93% 5.56% 3.14% 7.6% 3.35% 4.49% 4.06% 3.16% 2.77%
2025/05/19 16.84% 9.12% 6.96% 3.38% 9.28% 3.17% 4.69% 4% 3.36% 2.12%
2025/05/20 26.62% 7.57% 3.15% 2.84% 7.95% 4.53% 5.13% 4.06% 3.2% 2.56%
2025/05/21 25.28% 8.44% 4.77% 2.77% 7.34% 2.98% 5.32% 3.62% 3.14% 2.47%
2025/05/22 31.3% 5.41% 2.83% 3.39% 6.74% 2.36% 5.78% 3.78% 2.33% 2.01%
2025/05/23 17.05% 5.62% 3.31% 4.69% 7.48% 2.49% 6.98% 3.76% 2.76% 1.9%
2025/05/24 27.8% 5.81% 3.01% 4.63% 5.54% 3.96% 8.54% 3.92% 2.97% 1.87%
2025/05/25 18.27% 6.62% 6.63% 4.36% 6.78% 2.91% 5.49% 3.63% 3.46% 2.34%
2025/05/26 13.56% 6.81% 4.4% 4.26% 8.17% 4.03% 6.67% 4.73% 3.77% 2.87%
2025/05/27 8.27% 9.61% 3.69% 5.74% 6.65% 5.39% 5.83% 4.26% 3.76% 3.72%
2025/05/28 10.35% 9.91% 4.99% 3.76% 6.73% 5.5% 6.21% 3.51% 3.99% 3.69%
2025/05/29 9.52% 11.88% 5.14% 4.05% 6.61% 3.6% 6.92% 4.77% 3.88% 3.29%
2025/05/30 10.89% 6.94% 5.46% 5.7% 7.37% 4.42% 6.41% 4.47% 3.88% 3.74%
2025/05/31 17.13% 7.45% 5.37% 5.33% 5.26% 4.97% 4.11% 3.66% 3.11% 2.79%

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Fandango led May’s PPC spend, peaking early at 35.72%. Ticketmaster and Apple followed, with steady mid-month increases. Viagogo and SeatGeek showed consistent growth, while Amazon and Paramount+ fluctuated. Artlist ended with a late surge.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/05/01 523
2025/05/02 562
2025/05/03 568
2025/05/04 568
2025/05/05 570
2025/05/06 564
2025/05/07 562
2025/05/08 553
2025/05/09 555
2025/05/10 561
2025/05/11 575
2025/05/12 555
2025/05/13 572
2025/05/14 581
2025/05/15 583
2025/05/16 586
2025/05/17 584
2025/05/18 592
2025/05/19 573
2025/05/20 568
2025/05/21 572
2025/05/22 598
2025/05/23 576
2025/05/24 559
2025/05/25 568
2025/05/26 556
2025/05/27 572
2025/05/28 558
2025/05/29 554
2025/05/30 550
2025/05/31 543

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May began with 523 advertisers, peaking at 598 on the 22nd. The month concluded with a slight decline, ending at 543.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
fandango.com 2.36%
apple.com 1.19%
americanmusical.com 0.92%
broadway.com 0.48%
musicnotes.com 0.3%
tubitv.com -0.69%
eventticketscenter.com -0.71%
ticketsonsale.com -0.82%
paramountplus.com -1.09%
viagogo.com -1.12%

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Fandango.com surged with a 2.36% click share increase, while viagogo.com dropped by 1.12%. Apple.com and americanmusical.com also saw positive gains, contrasting with declines for paramountplus.com and ticketsonsale.com.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ticketmaster.com tickets-center.com fandango.com amazon.com eventticketscenter.com seatgeek.com viagogo.com apple.com paramountplus.com ticketsonsale.com
2025/05/01 7.98% 5.01% 15.76% 4.12% 6.51% 7.32% 5.64% 3.63% 5.03% 2.48%
2025/05/02 6.16% 5.03% 20.09% 2.86% 7.52% 6.26% 5.01% 2.68% 4.19% 3.43%
2025/05/03 4.87% 8.16% 13.88% 4.11% 9.33% 5.62% 6.74% 2.42% 4.34% 3.91%
2025/05/04 9.82% 7.12% 11.87% 5.06% 9.23% 6.64% 6.32% 2.82% 4.86% 2.38%
2025/05/05 9.5% 7.62% 4.32% 4.31% 11.11% 6.88% 7.82% 3.11% 5.38% 3.62%
2025/05/06 12.26% 4.31% 5.33% 5.94% 6.51% 10.69% 7.43% 3.88% 4.98% 4.2%
2025/05/07 7.77% 5.87% 8.25% 7.98% 8.24% 7.47% 8.54% 3.06% 3.97% 2.24%
2025/05/08 7.86% 6.19% 5.62% 6.54% 7.88% 11.25% 9.33% 2.78% 4.56% 2.97%
2025/05/09 7.11% 3.91% 7.16% 4.82% 5.88% 9.91% 10.69% 2.58% 5.06% 5.14%
2025/05/10 9.4% 3.43% 6.88% 6.26% 7.52% 9.86% 9.29% 2.84% 4.76% 2.38%
2025/05/11 8.65% 6.75% 4.44% 5.31% 7.47% 8.58% 9.8% 2.98% 4.85% 2.92%
2025/05/12 7.77% 6.66% 7.17% 5.74% 7.35% 5.72% 10.46% 4.2% 6% 2.07%
2025/05/13 9.6% 4.03% 7.6% 8.66% 6.24% 5.07% 11.58% 4.37% 4.54% 1.88%
2025/05/14 5.74% 4.59% 8.67% 8.6% 5.98% 3.55% 12.84% 4.06% 4.09% 2.19%
2025/05/15 8.94% 3% 10.8% 4.64% 8.28% 6.91% 12.07% 4% 3.88% 1.31%
2025/05/16 7.47% 4.17% 8.8% 5.2% 7.6% 7.95% 10.88% 4.39% 5.09% 2.02%
2025/05/17 13.1% 6% 7.71% 5.82% 7.48% 6.75% 10.48% 3.75% 4.24% 2.07%
2025/05/18 11.8% 4.29% 10.46% 5.01% 6.71% 6.2% 8.74% 4.4% 4.25% 1.66%
2025/05/19 9.17% 4.43% 8% 4.43% 7.04% 7.86% 10.44% 5.13% 4.53% 1.34%
2025/05/20 8.54% 3.39% 10.19% 6.48% 6.64% 7.34% 10.87% 3.42% 4.42% 0.68%
2025/05/21 9.55% 3.84% 14.52% 4.44% 6.53% 7.8% 8.11% 5.81% 4.39% 0.94%
2025/05/22 7.12% 6.04% 15.96% 3.54% 6.65% 9.2% 8.54% 2.99% 3.55% 1.06%
2025/05/23 5.44% 10.42% 8.55% 3.46% 5.92% 10.14% 9.43% 3.34% 3.61% 1.12%
2025/05/24 6.25% 5.9% 18.38% 6.83% 6.25% 11.9% 6.69% 2.92% 3.51% 0.57%
2025/05/25 8.6% 6.48% 8.35% 4.59% 6.46% 8.09% 9.21% 4.52% 4.62% 0.9%
2025/05/26 7.03% 6.01% 7.44% 4.45% 7.36% 9.06% 10.03% 3.51% 4.87% 1.08%
2025/05/27 10.25% 7.65% 3.45% 6.07% 6.74% 7.73% 6.87% 3.72% 4.92% 1.14%
2025/05/28 11.5% 4.79% 4.73% 6.17% 5.32% 8.37% 7.05% 5.19% 5.15% 1.45%
2025/05/29 13.43% 5.57% 3.87% 4.49% 7.38% 9.71% 7.21% 5.32% 4.83% 1.17%
2025/05/30 6.82% 7.45% 4.4% 4.54% 6.65% 9.37% 9.77% 6.06% 4.89% 1.2%
2025/05/31 8.42% 7.52% 7.19% 6.58% 6.4% 5.74% 5.62% 5.18% 4.2% 1.06%

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Fandango led May’s PPC impressions, peaking early. Viagogo surged mid-month, while Ticketmaster fluctuated. SeatGeek and EventTicketsCenter showed steady growth. The month ended with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Amazon Music Unlimited - On demand music, always free https://www.amazon.com › amazon_music › unlimited

    Enjoy all the music, the most ad-free top podcasts and audiobooks from Audible. Listen now

  2. 2
    Apple Music - Unlimited Streaming https://music.apple.com › subscribe

    Apple Music is better than ever - All new features designed to make your music come alive. Apple...

  3. 3
    Fandango https://www.fandango.com

    Find Movie Theaters & Tickets — Earn a $5 credit for every 4 tickets purchased. Start earning rewards with Fandango today! Refund or...

  4. 4
    Pandora - Free to Use | Free Music | Pandora® https://www.pandora.com

    Personalized listening experience that continually evolves with your tastes and it's Free. Create stations from your favorite songs, artists or search and browse to find new music. Options: Pandora Plus, Pandora Free, Pandora Premium.

  5. 5
    Sabrina Carpenter Tickets - The Best Deals are on SeatGeek https://www.seatgeek.com

    See Sabrina Carpenter on Tour. Find Tickets at Our Lowest Possible Price on SeatGeek.

Copyright © Adthena. All rights reserved.

In the vibrant world of PPC advertising, Amazon Music Unlimited and Apple Music captivate with promises of boundless music experiences. Fandango entices moviegoers with rewards, while Pandora offers a personalized, evolving music journey. SeatGeek lures fans with unbeatable ticket deals for Sabrina Carpenter’s tour.

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