US Media & Entertainment Movies & Music - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Movies & Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Movies & Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fandango.com 18.29
apple.com 12.61
ticketmaster.com 7.82
paramountplus.com 6.72
eventticketscenter.com 4.69
amazon.com 4.41
pandora.com 4.03
seatgeek.com 3.58
musicnotes.com 3.14
americanmusical.com 2.87
others 31.84
  • fandango.com - 18.29%
  • apple.com - 12.61%
  • ticketmaster.com - 7.82%
  • paramountplus.com - 6.72%
  • eventticketscenter.com - 4.69%
  • amazon.com - 4.41%
  • pandora.com - 4.03%
  • seatgeek.com - 3.58%
  • musicnotes.com - 3.14%
  • americanmusical.com - 2.87%
  • others - 31.84%

Copyright © Adthena. All rights reserved.

Fandango leads with 18.29% click share, followed by Apple at 12.61%. Others collectively hold 31.84%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Movies & Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ticketmaster.com fandango.com seatgeek.com apple.com viagogo.com eventticketscenter.com amazon.com artlist.io paramountplus.com tickets-center.com
2025/06/01 6.48% 24.51% 4.03% 7.6% 5.14% 4.4% 4.11% 2.16% 2.95% 4.83%
2025/06/02 5.77% 8.8% 3.61% 9.29% 4.95% 4.22% 4.17% 3.57% 3.22% 4.71%
2025/06/03 7.07% 17.39% 4.79% 4.76% 5.27% 3.45% 4.27% 4.76% 6.31% 5.29%
2025/06/04 8.55% 14.17% 5.66% 10.08% 4.63% 4.52% 7.18% 2.97% 2.96% 5.4%
2025/06/05 5.64% 15.54% 8.23% 9.27% 5.3% 4.13% 5.42% 2.98% 3.01% 4.39%
2025/06/06 6.08% 13.97% 6.54% 9.41% 5.16% 4.75% 4.48% 3% 3.18% 6.68%
2025/06/07 6.61% 12.05% 5.85% 7.09% 4.67% 4.96% 4.88% 3.03% 3.55% 6.07%
2025/06/08 6.52% 13.93% 6.26% 9.74% 5.47% 3.7% 5.88% 2.68% 3.12% 4.56%
2025/06/09 5.33% 25.25% 3.9% 9.12% 4.88% 4.18% 1.46% 2.17% 3.44% 3.24%
2025/06/10 6.27% 14.96% 4.98% 9.97% 5.04% 3.66% 4.21% 2.02% 3.44% 3.44%
2025/06/11 6.32% 17.77% 4.85% 8.43% 4.7% 3.18% 6.43% 2.17% 3.1% 3.55%
2025/06/12 6.78% 25.31% 4.39% 9.34% 4.53% 3.07% 5.36% 2.68% 2.64% 3.2%
2025/06/13 6.15% 22.32% 5.57% 9.03% 4.55% 4.99% 3.35% 2.96% 2.88% 3%
2025/06/14 6.13% 18.98% 5.36% 9.34% 4.28% 4.25% 4.63% 2.83% 2.24% 4.06%
2025/06/15 6.96% 15.6% 5.33% 10.48% 4.33% 5.11% 3.16% 2.67% 2.99% 3.76%
2025/06/16 7.31% 27.01% 3.89% 7.82% 2.71% 6.22% 2.9% 2.33% 2.54% 2.02%
2025/06/17 7.03% 20.63% 4.94% 8.1% 2.68% 5.54% 3.16% 2.77% 2.35% 1.88%
2025/06/18 9.11% 21.45% 4.86% 7.42% 2.54% 5.22% 2.65% 1.87% 2.84% 1.5%
2025/06/19 10.21% 30.79% 4.3% 8.33% 2.76% 4.44% 3.1% 2.56% 3.32% 1.83%
2025/06/20 8.49% 17.49% 8.45% 6.21% 3.64% 6.33% 4.36% 2.2% 3.12% 1.6%
2025/06/21 4.7% 29.42% 3.56% 6.99% 2.17% 4.38% 6.98% 2.06% 2.34% 1.68%
2025/06/22 6.05% 25.39% 4.78% 7.62% 2.59% 5.24% 3.27% 1.66% 2.72% 2.05%
2025/06/23 6.68% 12.34% 6.27% 9.73% 4.19% 7.54% 3.53% 3.28% 3.45% 2.52%
2025/06/24 5.72% 14.67% 3.99% 9.07% 2.67% 5.25% 3.52% 1.89% 3.15% 1.02%
2025/06/25 10.26% 14.96% 3.9% 7.17% 2.84% 7.38% 4.86% 2.76% 3.32% 1.36%
2025/06/26 6.9% 12.18% 3.71% 9.6% 4.04% 6.43% 3.99% 3.86% 3.91% 2.03%
2025/06/27 12.03% 12.44% 3.53% 6.58% 4.08% 6.48% 8.51% 3.41% 3.32% 1.62%
2025/06/28 18.8% 11.41% 2.74% 6.61% 3.65% 6.34% 3.64% 2.84% 3.62% 1.82%
2025/06/29 22.26% 13.26% 3.52% 8.4% 3.68% 6.72% 3.82% 2.4% 3.19% 1.99%
2025/06/30 19.08% 12.12% 7.39% 7.26% 6.18% 4.92% 3.8% 2.31% 1.92% 1.68%
  • ticketmaster.com
  • fandango.com
  • seatgeek.com
  • apple.com
  • viagogo.com
  • eventticketscenter.com
  • amazon.com
  • artlist.io
  • paramountplus.com
  • tickets-center.com

Copyright © Adthena. All rights reserved.

In June 2025, Ticketmaster’s PPC spend share surged dramatically, peaking at 22.26% on June 29. Fandango maintained a strong presence, with a notable peak of 30.79% on June 19. Seatgeek and Apple showed consistent fluctuations, while Viagogo and Event Tickets Center experienced moderate variations. Amazon and Artlist.io had lower shares, with Paramount Plus and Tickets Center trailing. The month concluded with Ticketmaster leading, followed by Fandango.

Market Exposure

Competitor Count for US Media & Entertainment Movies & Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 545
2025/06/02 543
2025/06/03 451
2025/06/04 535
2025/06/05 546
2025/06/06 526
2025/06/07 528
2025/06/08 532
2025/06/09 508
2025/06/10 537
2025/06/11 546
2025/06/12 519
2025/06/13 527
2025/06/14 533
2025/06/15 540
2025/06/16 530
2025/06/17 541
2025/06/18 522
2025/06/19 493
2025/06/20 530
2025/06/21 535
2025/06/22 517
2025/06/23 523
2025/06/24 532
2025/06/25 536
2025/06/26 509
2025/06/27 546
2025/06/28 525
2025/06/29 532
2025/06/30 557

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, starting at 545, dipping to 451, then peaking at 557. The month ended with a strong upward trend.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Movies & Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ticketmaster.com 3.63%
eventticketscenter.com 1.21%
taylorswift.com 0.79%
pandora.com 0.77%
disneyplus.com 0.6%
viagogo.com -0.66%
hulu.com -0.69%
americanmusical.com -1.48%
tickets-center.com -1.79%
apple.com -1.82%

Copyright © Adthena. All rights reserved.

Ticketmaster.com surged with a 3.63% click share increase, while apple.com dropped by 1.82%. Eventticketscenter.com rose by 1.21%, contrasting tickets-center.com’s 1.79% decline.

Campaign Efficiency

US Media & Entertainment Movies & Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ticketmaster.com seatgeek.com eventticketscenter.com viagogo.com fandango.com apple.com amazon.com paramountplus.com tickets-center.com pandora.com
2025/06/01 7.57% 5.7% 8.51% 6.05% 12.63% 5% 5.56% 4.21% 7% 2.17%
2025/06/02 6.79% 4.89% 8.45% 6.15% 4.47% 6.78% 4.67% 4.7% 7.05% 1.13%
2025/06/03 7.31% 5.95% 5.96% 7.2% 8.08% 4.22% 5.55% 8.66% 11.35% 1.12%
2025/06/04 8.71% 7.59% 7.89% 5.13% 6.64% 7.5% 7.54% 4.13% 7.81% 1.16%
2025/06/05 6.17% 9.41% 7.59% 7.01% 7.83% 7.89% 4.84% 4.2% 6.63% 1.16%
2025/06/06 6.35% 9.38% 8.55% 6.1% 6.26% 7.95% 5.05% 4.33% 9.32% 1.69%
2025/06/07 6.81% 7.77% 8.34% 5.25% 5.72% 5.5% 5.07% 4.67% 8.16% 0.56%
2025/06/08 7.22% 9.07% 6.08% 6.07% 6.22% 7.25% 6.63% 3.96% 5.75% 2.05%
2025/06/09 6.23% 5.2% 7.46% 6.21% 11.8% 8.26% 2.84% 4.85% 4.87% 0.88%
2025/06/10 6.91% 6.26% 6.43% 5.79% 8.18% 8.09% 4.64% 4.82% 4.75% 1.87%
2025/06/11 6.97% 6.13% 5.49% 5.2% 10.2% 6.97% 7.06% 4.32% 4.84% 3.44%
2025/06/12 8.42% 6.05% 5.65% 5.47% 12.88% 9.57% 6.41% 3.83% 4.38% 1.74%
2025/06/13 7.39% 7.57% 8.96% 5.18% 12.67% 7.95% 4.52% 4.09% 4.37% 1.14%
2025/06/14 7.7% 7.61% 7.45% 4.89% 10.62% 8.2% 5.59% 3.18% 5.84% 1.57%
2025/06/15 7.72% 7.74% 9.31% 4.89% 8.26% 8.44% 4.05% 4.16% 5.26% 2.33%
2025/06/16 9.47% 6.06% 11.33% 3.6% 13.48% 7.71% 3.89% 3.85% 2.88% 2.15%
2025/06/17 8.74% 7.26% 10.99% 3.26% 11.04% 7.2% 4.04% 3.56% 2.77% 1.67%
2025/06/18 10.67% 7.53% 9.47% 3.06% 12.08% 6.64% 3.23% 4.1% 2.29% 1.6%
2025/06/19 12.08% 6.62% 8.65% 3.3% 15.59% 8.25% 4.3% 5.07% 3.21% 1.23%
2025/06/20 9.87% 12.08% 10.62% 3.99% 8.33% 5.2% 4.58% 4.07% 1.89% 2.11%
2025/06/21 6.47% 5.52% 8.7% 2.73% 16.1% 7.5% 9.3% 3.66% 2.42% 0.63%
2025/06/22 7.15% 7.58% 9.96% 3.11% 16.1% 6.6% 3.65% 4.14% 2.8% 2.56%
2025/06/23 7.29% 7.73% 11.41% 4.6% 6.07% 7.61% 4.16% 4.54% 2.74% 3.11%
2025/06/24 6.5% 5.73% 9.13% 3.09% 7.44% 8.08% 4.58% 4.72% 1.46% 1.6%
2025/06/25 10.07% 5.15% 10.25% 2.98% 8.44% 5.53% 6.2% 4.29% 1.57% 4.13%
2025/06/26 8.46% 5.01% 10.13% 4.44% 7.4% 7.26% 5.57% 4.88% 2.25% 2.95%
2025/06/27 12.85% 4.66% 10.6% 5.08% 5.98% 5.09% 11.23% 4.49% 2.22% 2.67%
2025/06/28 20.74% 4.04% 10.47% 4.31% 5.49% 5.88% 6.01% 4.8% 2.18% 2.71%
2025/06/29 23.28% 4.55% 10.57% 4.18% 6.29% 6.93% 5.59% 4.26% 2.9% 2.05%
2025/06/30 20.49% 9.63% 8.01% 7.33% 5.91% 5.61% 4.95% 2.57% 2.33% 1.46%
  • ticketmaster.com
  • seatgeek.com
  • eventticketscenter.com
  • viagogo.com
  • fandango.com
  • apple.com
  • amazon.com
  • paramountplus.com
  • tickets-center.com
  • pandora.com

Copyright © Adthena. All rights reserved.

Ticketmaster’s June PPC share surged, peaking at 23.28% on the 29th. Fandango also saw a rise, reaching 16.1% on the 21st. Meanwhile, Pandora’s share remained low, ending at 1.46%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Movies & Music - Last month
  1. 1
    Apple Music - Try Apple Music Free https://music.apple.com u203a subscribe

    Switch to Apple Music and feel every sound with the highest audio quality. Try it free. Enjoy access to...

  2. 2
    Fandango https://www.fandango.com

    Find Movie Theaters & Tickets u2014 Earn a $5 credit for every 4 tickets purchased. Start earning rewards with Fandango today! Refund or...

  3. 3
    Pandora - Free to Use | Free Music | Pandorau00ae https://www.pandora.com

    Personalized listening experience that continually evolves with your tastes and it's Free. Create stations from your favorite songs, artists or search and browse to find new music. Options: Pandora Plus, Pandora Free, Pandora Premium.

  4. 4
    Paramount+ Now Streaming | Paramount+ https://www.paramountplus.com

    Stream thousands of episodes, live sports & exclusive originals u2013 all in one place. Need a new show to binge? Sign up for thousands of...

  5. 5
    Morgan Wallen in Glendale | Official Box Office Tickets https://www.seatgeek.com

    See Morgan Wallen in Glendale, AZ. Find Tickets at Our Lowest Possible Price on SeatGeek. Morgan...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, Apple Music, Fandango, Pandora, Paramount+, and SeatGeek shine with distinct themes. Apple Music entices with high-quality sound and a free trial, while Fandango offers rewards for moviegoers. Pandora personalizes music experiences, Paramount+ boasts diverse streaming content, and SeatGeek provides affordable concert tickets. Each ad uniquely captivates its audience.

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