US Media & Entertainment Sports - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
stubhub.com	27.2
mlb.com	19.15
seatgeek.com	9.93
ticketmaster.com	8.28
tickets-center.com	8.27
vividseats.com	7.62
gametime.co	5.1
gotickets.com	3.39
dickssportinggoods.com	1.97
tickpick.com	1.03
others	8.06

StubHub leads with 27.2% click share, followed by MLB.com at 19.15%. Others collectively hold 8.06%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	stubhub.com	seatgeek.com	ticketmaster.com	mlb.com	tickets-center.com	gotickets.com	vividseats.com	gametime.co	tickpick.com	dickssportinggoods.com
2025/05/01	33.31%	13.18%	7.66%	10.53%	9.01%	3.9%	9.07%	4.96%	0.54%	0%
2025/05/02	32.45%	11.76%	10.31%	8.36%	6.96%	3.97%	11.29%	4.32%	0.68%	2.2%
2025/05/03	34.94%	10.92%	8.14%	10.01%	8.56%	3.51%	11.72%	4.55%	0.65%	0%
2025/05/04	30.37%	9.86%	8.05%	8.39%	8.97%	3.77%	12.11%	5.48%	0.67%	0.83%
2025/05/05	36.81%	9.45%	9.47%	8.06%	7.63%	3.71%	10.5%	3.46%	0.23%	0.7%
2025/05/06	29.92%	12.98%	7.45%	7.12%	8.76%	3.77%	8.8%	5.14%	1.61%	1.58%
2025/05/07	31.7%	10.33%	7.41%	10.7%	6.61%	3.65%	9.54%	4.64%	1.31%	0.56%
2025/05/08	29.3%	11.77%	8.8%	8.41%	7.84%	5.4%	9.39%	5.13%	1.85%	0.82%
2025/05/09	33.51%	12.78%	8.54%	10.13%	7.63%	3.81%	7.32%	4.08%	1.5%	0.23%
2025/05/10	31.02%	11.38%	8.62%	13.34%	6.72%	4.7%	7.83%	4.62%	2.61%	0%
2025/05/11	29.32%	10.08%	8.18%	9.64%	8.46%	6.15%	8.93%	4.52%	2.26%	4.03%
2025/05/12	32.65%	8.9%	7.15%	8.3%	7.96%	5.89%	12.4%	4.88%	2.24%	0.14%
2025/05/13	32.86%	7.68%	9.36%	8.68%	8.99%	3.01%	9.36%	4.52%	1.35%	4.47%
2025/05/14	35.88%	7.23%	9.3%	8.46%	8.5%	4.11%	11%	4.62%	2.27%	0.22%
2025/05/15	33.37%	10.5%	10.22%	9.64%	6.56%	3.75%	10.36%	3.93%	1.54%	1.48%
2025/05/16	32.49%	10.36%	8.71%	10.48%	7.83%	3.72%	10.74%	3.68%	1.87%	1.39%
2025/05/17	31.56%	8.96%	8.32%	11.21%	8.11%	4.34%	12.23%	3.3%	2.3%	0.22%
2025/05/18	31.21%	7.84%	11.94%	10.33%	5.56%	4.63%	12.03%	3.32%	1.86%	3.45%
2025/05/19	34.58%	8.52%	11.61%	9.53%	6.29%	4.01%	11.1%	3.42%	1.49%	2.32%
2025/05/20	32.29%	10.51%	11.23%	8.37%	4.98%	5.12%	11.7%	3.98%	1.34%	4.12%
2025/05/21	28.45%	12.5%	9.24%	12.04%	5.52%	5.31%	11.1%	4.74%	1.56%	0.64%
2025/05/22	26.75%	12.71%	10.3%	9.41%	8.09%	5.57%	9.64%	3.73%	1.25%	2.33%
2025/05/23	26.63%	12.82%	11.36%	9.25%	8.9%	6.8%	11.02%	4.73%	1.25%	1.27%
2025/05/24	27.07%	10.46%	10.29%	10.87%	10.32%	4.1%	9.35%	3.83%	1.22%	0.97%
2025/05/25	28.33%	9.53%	9.08%	11.06%	9.11%	5.25%	10.36%	3.6%	1.54%	1.01%
2025/05/26	30.5%	10.39%	9.34%	11.69%	7.22%	4.23%	9.16%	3.42%	1.74%	1.56%
2025/05/27	30.33%	10.28%	9.49%	6.71%	7.23%	5.16%	11.29%	4.13%	2.27%	4.33%
2025/05/28	26.62%	12.4%	10.23%	11.4%	7.31%	5.91%	9.36%	3.55%	1.65%	0%
2025/05/29	27.84%	11.07%	11.27%	10.37%	6.48%	5.68%	9.48%	4.02%	0.91%	1.07%
2025/05/30	32.83%	11.85%	13.21%	9.27%	9.62%	5.38%	7.49%	3.97%	0.33%	0%
2025/05/31	30.21%	14.81%	14.5%	10.33%	9.32%	6.16%	5.56%	1.66%	0.21%	0%

In May 2025, StubHub led PPC spend, peaking at 36.81% on May 5. SeatGeek and Ticketmaster showed growth, ending at 14.81% and 14.5%, respectively. VividSeats declined, closing at 5.56%.

Market Exposure

Competitor Count for US Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	122
2025/05/02	128
2025/05/03	129
2025/05/04	132
2025/05/05	125
2025/05/06	137
2025/05/07	143
2025/05/08	137
2025/05/09	138
2025/05/10	133
2025/05/11	133
2025/05/12	136
2025/05/13	141
2025/05/14	151
2025/05/15	144
2025/05/16	145
2025/05/17	139
2025/05/18	154
2025/05/19	145
2025/05/20	155
2025/05/21	132
2025/05/22	148
2025/05/23	140
2025/05/24	140
2025/05/25	133
2025/05/26	141
2025/05/27	144
2025/05/28	138
2025/05/29	143
2025/05/30	128
2025/05/31	129

In May 2025, distinct advertisers fluctuated, peaking at 155 on May 20. The month concluded with 129 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
ticketmaster.com	2.15%
seatgeek.com	0.97%
gotickets.com	0.82%
dickssportinggoods.com	0.67%
soccer.com	0.31%
tickets-center.com	-0.4%
viagogo.com	-0.41%
ticketsonsale.com	-0.44%
gametime.co	-0.68%
stubhub.com	-1.93%

Ticketmaster.com surged with a 2.15% click share increase, while stubhub.com faced a 1.93% decline.

Campaign Efficiency

US Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	stubhub.com	seatgeek.com	ticketmaster.com	tickets-center.com	mlb.com	gotickets.com	vividseats.com	gametime.co	tickpick.com	dickssportinggoods.com
2025/05/01	34.62%	15.35%	5.72%	11.65%	7.44%	4.35%	9.23%	3.28%	0.83%	0.01%
2025/05/02	29.47%	10.62%	7%	8.85%	6.16%	3.95%	10.49%	2.95%	0.81%	6.85%
2025/05/03	35.17%	12%	6.68%	10.91%	7.8%	3.82%	12.14%	3.5%	0.99%	0%
2025/05/04	28.68%	9.96%	5.84%	11.38%	7.62%	3.78%	11.38%	3.91%	1.12%	2.71%
2025/05/05	38.54%	9.64%	8.62%	9.41%	7.21%	3.62%	10.67%	2.23%	0.44%	2.12%
2025/05/06	30.75%	13.64%	6.49%	10.61%	5.61%	3.76%	8.25%	3.34%	2.08%	5.52%
2025/05/07	33.89%	11.15%	6.3%	8.93%	8.75%	4.2%	9.84%	3.49%	1.83%	2.12%
2025/05/08	30.11%	12.06%	6.61%	9.56%	7.26%	5.57%	8.96%	3.75%	2.18%	2.45%
2025/05/09	36.56%	13.98%	6.79%	9.67%	8.65%	3.85%	6.66%	2.61%	1.62%	0.4%
2025/05/10	32.05%	12.26%	11.47%	8.39%	9.02%	5.02%	7.71%	3.24%	3.2%	0%
2025/05/11	27.79%	9.68%	5.93%	9.62%	7.51%	5.81%	7.92%	2.72%	2.19%	11.16%
2025/05/12	35.08%	8.51%	5.8%	11.49%	6.94%	6.54%	11.94%	3.18%	2.55%	0.5%
2025/05/13	34.01%	7.18%	7.75%	10.08%	5.5%	2.75%	8.52%	2.68%	1.57%	12.3%
2025/05/14	38.06%	7.17%	7.42%	10.63%	7.35%	4.32%	10.84%	3.78%	2.83%	0.42%
2025/05/15	35.06%	11.08%	8.19%	8.25%	7.03%	3.58%	9.78%	2.8%	1.75%	4.5%
2025/05/16	32.89%	10.88%	7.34%	9.91%	7.83%	3.89%	10.3%	2.5%	2.28%	4.66%
2025/05/17	34.61%	9.83%	6.7%	10.2%	8.47%	4.69%	11.99%	2.31%	3.4%	0.78%
2025/05/18	30.97%	7.8%	9.42%	6.63%	6.98%	4.6%	10.75%	2.48%	2.3%	9.92%
2025/05/19	34.8%	8.56%	9.69%	7.66%	7.43%	4.13%	11.04%	2.46%	1.79%	6.39%
2025/05/20	30.17%	10.35%	9.38%	5.96%	5.94%	4.8%	10.74%	2.69%	1.47%	12.84%
2025/05/21	31.66%	13.84%	8.22%	7.08%	8.45%	5.51%	11.72%	3.77%	2%	1.62%
2025/05/22	27.16%	12.77%	8.84%	9.94%	6.3%	5.78%	9.38%	2.57%	1.53%	7.71%
2025/05/23	26.98%	13.05%	9.8%	10.1%	7.97%	6.88%	10.84%	3.31%	1.39%	3.57%
2025/05/24	29.11%	10.9%	9.27%	12.75%	8.28%	4.19%	8.65%	2.6%	1.35%	2.9%
2025/05/25	30.02%	10.15%	7.83%	11.71%	7.94%	5.83%	10.48%	2.44%	1.81%	3.57%
2025/05/26	31.59%	11.1%	8.27%	8.78%	8.58%	5.24%	9.19%	2.3%	2.12%	4.43%
2025/05/27	29.36%	10.09%	7.34%	8.87%	5.75%	5.05%	9.7%	2.5%	2.74%	11.73%
2025/05/28	29.82%	12.85%	9.15%	9.81%	9.63%	6.6%	9.7%	2.63%	2.45%	0%
2025/05/29	29.27%	11.86%	9.9%	8.58%	7.5%	6.49%	9.52%	2.91%	1.15%	3.15%
2025/05/30	33.97%	12.74%	12.36%	12.21%	6.75%	6.59%	7.2%	2.7%	0.41%	0%
2025/05/31	32.86%	15.38%	13.88%	11.19%	7.43%	6.75%	5.69%	1.24%	0.25%	0%

In May 2025, StubHub led with fluctuating impressions, peaking mid-month. SeatGeek and Ticketmaster showed steady growth, while VividSeats declined. The month ended with StubHub maintaining dominance, despite varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Gametime Tickets https://www.gametime.co
Last Minute Tickets — With Gametime, Get Up To 50% Off On Last Minute Concert, Sports, And Theater Tickets.
2
Seat Geeks https://www.gotickets.com
GoTickets — Get 100% Verified Tickets for Sports, Concerts, Theater, Comedy & More With GoTickets.
3
Philadelphia Phillies™ | Game Schedule https://www.mlb.com › phillies › schedule
Plan Your Next Visit to Citizens Bank Park. Purchase Your Tickets Today. View the Phillies Game Schedule for Matchups, Promotions and Giveaways.
4
Better Value at StubHub™ | 100% Guaranteed by FanProtect™ https://www.stubhub.com
At StubHub tickets are never sold out. Get tickets at StubHub now. All tickets 100% Guaranteed by FanProtect™.
5
Vivid Seats Tickets | Live Event Tickets https://www.vividseats.com
Buy 10 Tickets, Get the 11th On Us! Earn Rewards On Every Purchase. Buy From Vivid Seats®.

In the vibrant world of ticket sales, five advertisers shine on Google’s SERP. Gametime.co entices with last-minute deals, offering up to 50% off. GoTickets.com ensures 100% verified tickets for diverse events. MLB.com invites fans to plan visits with the Phillies’ schedule. StubHub.com promises never-sold-out tickets, backed by FanProtect™. VividSeats.com rewards loyal buyers with a “Buy 10, Get 1 Free” offer. Each ad uniquely captivates, blending urgency, assurance, and rewards.

Frequently Asked Questions

Why is the US Media & Entertainment Sports May 2025 Report useful and how should I use it?

Why is the US Media & Entertainment Sports May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Media & Entertainment Sports May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Media & Entertainment Sports May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Media & Entertainment Sports May 2025 Report?

The US Media & Entertainment Sports May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Media & Entertainment Sports May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Media & Entertainment Sports May 2025 Report for?

The US Media & Entertainment Sports May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Media & Entertainment Sports - PPC Market Share Analysis May 2025

Share of Clicks for top 10 US Media & Entertainment Sports brands

Share of Spend for the top 10 US Media & Entertainment Sports brands

Competitor Count for US Media & Entertainment Sports

Market Loss & Market Gains for US Media & Entertainment Sports

US Media & Entertainment Sports Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Frequently Asked Questions

Why is the US Media & Entertainment Sports May 2025 Report useful and how should I use it?

Why is the US Media & Entertainment Sports May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Media & Entertainment Sports May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Media & Entertainment Sports May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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