US Media & Entertainment Sports - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
stubhub.com	29.88
seatgeek.com	19.42
ticketmaster.com	15.36
vividseats.com	10.53
tickets-center.com	4.31
gametime.co	3.48
viagogo.com	2.05
nba.com	1.68
mlb.com	1.53
dickssportinggoods.com	1.5
others	10.26

In the competitive landscape of Google PPC, StubHub leads with 29.88% click share, followed by SeatGeek at 19.42%. Ticketmaster captures 15.36%, while Vivid Seats holds 10.53%. Others collectively account for 10.26%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	stubhub.com	ticketmaster.com	seatgeek.com	vividseats.com	gametime.co	tickets-center.com	mlb.com	viagogo.com	nba.com	boxofficeticketsales.com
2025/03/01	28.02%	14.65%	22.81%	6.48%	5.73%	6.9%	1.29%	2.64%	1.28%	1.07%
2025/03/02	25.28%	16.59%	22.52%	7.39%	3.96%	6.97%	1.27%	1.37%	0.52%	3.66%
2025/03/03	26.88%	16.79%	21.13%	6.44%	5.82%	6.52%	0.94%	3.21%	0.57%	1.69%
2025/03/04	26.27%	16.51%	22.02%	9.69%	4.24%	3.66%	0.7%	2.87%	1.2%	1.11%
2025/03/05	25.45%	16.78%	20.35%	15.16%	3.27%	3.74%	1.25%	2.37%	0.55%	1.91%
2025/03/06	24.57%	12.79%	22.33%	13.68%	4.25%	5.94%	0.48%	3.93%	0.59%	2.42%
2025/03/07	25.53%	13.83%	23.08%	13.71%	3.57%	4.55%	1.04%	2.35%	1.03%	2.54%
2025/03/08	27.46%	14.34%	22.26%	13.6%	2.32%	3.49%	0.88%	3.06%	1.32%	1.9%
2025/03/09	28.67%	14.78%	19.06%	14.96%	2.8%	4.68%	1.3%	2.03%	1.23%	1.3%
2025/03/10	27.85%	14.77%	20.9%	13.39%	3.64%	4.26%	0.86%	3.43%	1.08%	1.6%
2025/03/11	26.45%	15.82%	20.6%	13.48%	3.13%	4.36%	0.6%	1.82%	1.3%	1.67%
2025/03/12	27.57%	17.33%	21.35%	12.44%	3.54%	4.53%	1.22%	2.52%	0.71%	1.79%
2025/03/13	25.72%	14.89%	20.01%	11.76%	3.03%	4.57%	1.01%	2.65%	1.19%	1.79%
2025/03/14	26.87%	16.49%	19.22%	11.19%	3.37%	4.47%	0.7%	2.29%	0.42%	1.2%
2025/03/15	28.22%	16%	18.9%	12.22%	3.81%	5.56%	1.32%	2.27%	0.8%	0.98%
2025/03/16	28.65%	15.01%	16.3%	13.73%	3.76%	5.05%	1.43%	2.42%	0.67%	1.5%
2025/03/17	27.4%	15.72%	17.32%	13.43%	3.86%	4.61%	1.19%	3.44%	0.47%	1.16%
2025/03/18	30.83%	16.04%	18.36%	12.95%	3.03%	3.34%	1.17%	1.6%	1.88%	0.59%
2025/03/19	29.19%	17.3%	19.51%	11.24%	3.34%	4%	1%	2.97%	2.05%	1.26%
2025/03/20	32.26%	18.93%	16.72%	10.83%	3.09%	3.17%	1.03%	3.23%	0.93%	0.76%
2025/03/21	32.67%	16.7%	17.31%	11.05%	3.4%	3.61%	1.06%	2.55%	0.6%	0.83%
2025/03/22	34.32%	17.56%	16.12%	10.71%	2.93%	4.34%	1.63%	3%	1.32%	1.12%
2025/03/23	35.77%	17%	17.52%	10.24%	3.27%	5.69%	1.55%	2.4%	0.77%	1.22%
2025/03/24	34.2%	18.54%	18.27%	10.12%	2.85%	3.52%	1.04%	2.15%	1.01%	1.46%
2025/03/25	33.18%	18.95%	15.92%	11.36%	2.93%	3.3%	0.87%	1.96%	1.31%	1.23%
2025/03/26	32.83%	15.94%	18.79%	10.78%	1.98%	4.05%	0.85%	2.29%	2.45%	1.02%
2025/03/27	34.21%	17.07%	16.15%	10.49%	2.01%	4.57%	1.1%	2.49%	1.1%	0.79%
2025/03/28	35.21%	15.15%	17.45%	10.21%	2.21%	4.36%	0.66%	4.6%	0.88%	0.85%
2025/03/29	32.7%	18.83%	15.35%	12.13%	2.27%	5.05%	0.93%	2.51%	1.44%	0.91%
2025/03/30	31.66%	18.03%	15.17%	11.61%	2.65%	6.07%	0.94%	2.54%	1.37%	0.97%
2025/03/31	35%	22.27%	12.21%	8.27%	2.97%	2.93%	1.7%	1.39%	1.34%	0.46%

March saw StubHub’s spend share rise from 28.02% to 35.00%, leading the market. Ticketmaster’s share increased to 22.27%, while SeatGeek’s declined to 12.21%.

Market Exposure

Competitor Count for US Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	166
2025/03/02	157
2025/03/03	155
2025/03/04	153
2025/03/05	159
2025/03/06	171
2025/03/07	169
2025/03/08	159
2025/03/09	141
2025/03/10	161
2025/03/11	148
2025/03/12	152
2025/03/13	152
2025/03/14	179
2025/03/15	160
2025/03/16	165
2025/03/17	150
2025/03/18	148
2025/03/19	153
2025/03/20	150
2025/03/21	163
2025/03/22	151
2025/03/23	140
2025/03/24	158
2025/03/25	149
2025/03/26	133
2025/03/27	143
2025/03/28	143
2025/03/29	148
2025/03/30	139
2025/03/31	143

March saw fluctuating advertiser numbers, peaking at 179 on March 14. The month concluded with 143 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
stubhub.com	5.9%
ticketmaster.com	2.11%
nba.com	0.65%
dickssportinggoods.com	0.6%
mlb.com	0.35%
ticketsales.com	-0.44%
bleacherreport.com	-0.45%
boxofficeticketsales.com	-0.7%
vividseats.com	-1.78%
seatgeek.com	-4.14%

StubHub surged with a 5.9% click share increase, while SeatGeek plummeted by 4.14%. Ticketmaster gained 2.11%, contrasting Vivid Seats’ 1.78% drop.

Campaign Efficiency

US Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	stubhub.com	ticketmaster.com	seatgeek.com	dickssportinggoods.com	vividseats.com	tickets-center.com	gametime.co	viagogo.com	gotickets.com	boxofficeticketsales.com
2025/03/01	29.33%	12.03%	20.91%	1.93%	7.11%	7.94%	5.37%	2.61%	1.89%	1.62%
2025/03/02	25.47%	13.17%	20.21%	3.76%	7.47%	8.08%	4.08%	1.18%	1.81%	4.56%
2025/03/03	27.32%	13.47%	21.23%	3.84%	6.76%	6.91%	5.07%	2.73%	1.1%	2.04%
2025/03/04	27.14%	12.51%	20.48%	3.08%	9.92%	4.67%	3.66%	2.8%	0.87%	1.43%
2025/03/05	27.39%	13.59%	21.64%	1.07%	15.09%	4.47%	2.96%	2.09%	0.97%	2.33%
2025/03/06	25.03%	10.29%	21.69%	0.22%	13.8%	7.02%	4.03%	3.8%	0.97%	2.72%
2025/03/07	26.57%	11.28%	21.84%	1.15%	14.21%	5.22%	3.16%	2.36%	0.72%	3.17%
2025/03/08	28.47%	11.63%	22.52%	2.5%	13.95%	3.77%	2.19%	2.42%	1.1%	1.98%
2025/03/09	29.32%	12.11%	18.39%	2.23%	15.92%	5.53%	2.6%	1.89%	2.16%	1.32%
2025/03/10	28.51%	11.54%	20.76%	1.44%	14.2%	4.93%	3.09%	3.33%	1.44%	1.76%
2025/03/11	27.86%	12.4%	19.53%	2.03%	12.62%	5.11%	2.96%	1.64%	1.23%	2.11%
2025/03/12	28.5%	13.79%	20.8%	1.12%	12.44%	5.45%	3.15%	2.82%	1.69%	2.5%
2025/03/13	26.87%	12.59%	18.94%	3.54%	11.52%	4.98%	2.77%	2.79%	1.81%	2.12%
2025/03/14	27.34%	12.5%	20.36%	2.42%	10.96%	5.76%	3.59%	2.03%	1.06%	1.39%
2025/03/15	29.36%	12.97%	19.11%	2.57%	12.17%	6.24%	3.72%	2.16%	1.25%	1.4%
2025/03/16	30.09%	11.06%	16.83%	1.97%	13.67%	5.62%	3.83%	2.49%	1.7%	1.63%
2025/03/17	31.27%	12.42%	17.92%	2.32%	12.29%	4.95%	3.2%	3.31%	1.49%	1.48%
2025/03/18	33.08%	13.08%	18.05%	0.28%	13.51%	4.27%	3.24%	1.61%	0.97%	0.79%
2025/03/19	30.18%	14.25%	18.83%	2.97%	11.93%	4.36%	3.17%	2.85%	1.03%	1.17%
2025/03/20	34.09%	15.92%	16.12%	1.72%	10.62%	3.71%	3.04%	2.93%	0.76%	0.76%
2025/03/21	34.77%	12.88%	15.98%	0.69%	10.7%	4.16%	3.32%	2.24%	0.87%	0.92%
2025/03/22	35.53%	14.18%	15.57%	0.75%	11.33%	5.39%	3%	3.1%	1.38%	1.41%
2025/03/23	36.92%	13.46%	16.96%	1.79%	11.03%	6.72%	3.25%	2.03%	0.55%	1.09%
2025/03/24	36.2%	13.98%	18.41%	2.13%	10.5%	4.38%	2.99%	1.82%	0.74%	1.64%
2025/03/25	35.04%	15.14%	15.94%	5.42%	11.38%	4.13%	2.4%	1.94%	0.77%	1.01%
2025/03/26	33.84%	13.11%	17.91%	2.9%	11.5%	5.29%	2.17%	2.55%	0.67%	1.53%
2025/03/27	33.39%	13.38%	16.17%	5.97%	11.15%	5.32%	2.07%	2.71%	1.03%	0.79%
2025/03/28	36.24%	11.67%	16.64%	3.23%	9.65%	5.25%	2.2%	4.43%	0.95%	0.87%
2025/03/29	35.09%	14.54%	14.99%	1.8%	13.03%	5.38%	2.24%	2.34%	1%	1.26%
2025/03/30	34.4%	13.25%	14.63%	5.2%	10.97%	6.89%	2.49%	2.58%	0.87%	1.06%
2025/03/31	36.42%	19.12%	11.32%	8.93%	8.01%	2.74%	2.2%	1.06%	0.62%	0.53%

In March 2025, StubHub’s impression share rose from 29.33% to 36.42%, leading the market. Ticketmaster saw a significant jump, ending at 19.12%. SeatGeek’s share declined, closing at 11.32%. Dick’s Sporting Goods surged to 8.93%, while Vivid Seats dropped to 8.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Tickets | 2025 Notre Dame Stadium Events | SeatGeek https://www.seatgeek.com
Tickets for Notre Dame Stadium Events On Sale Now. Millions of Customers Served. Low...
2
Los Angeles Lakers | Tickets - Crypto Arena Tickets Available https://www.stubhub.com
Tickets On Sale Today And Selling Fast, Secure Your Seats Now. USA Tickets 2025
3
Boston Celtics | Home Game Schedule | 2025 NBA Season https://www.ticketmaster.com
Buy Tickets At Ticketmaster To See The Boston Celtics Play In The 2025 NBA Season!
4
Notre Dame Football - 2025 Schedule & Tickets https://www.tickets-center.com/
2025 Notre Dame Football Schedule & Tickets. Secure Notre Dame Football Resale Tickets.
5
Boston Celtics Tickets | Safe & Secure Purchasing https://www.vividseats.com
Buy Boston Celtics Single Game Tickets. View Team Schedule and Order Online. Find...

In the competitive arena of ticket sales, SeatGeek, StubHub, Ticketmaster, Tickets-Center, and Vivid Seats dominate Google’s SERP. Their ads highlight exclusive events like Notre Dame Stadium and NBA games, emphasizing secure purchasing and vast customer bases, enticing fans to secure their seats.

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US Media & Entertainment Sports - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Media & Entertainment Sports brands

Share of Spend for the top 10 US Media & Entertainment Sports brands

Competitor Count for US Media & Entertainment Sports

Market Loss & Market Gains for US Media & Entertainment Sports

US Media & Entertainment Sports Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance