US Media & Entertainment Sports - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
stubhub.com	26.88
seatgeek.com	14.51
ticketmaster.com	11.78
vividseats.com	10.15
mlb.com	6.73
gametime.co	6.57
tickets-center.com	5.21
dickssportinggoods.com	3.42
gotickets.com	2.03
viagogo.com	1.66
others	11.06

StubHub dominates with 26.88% click share, followed by SeatGeek at 14.51%. Ticketmaster and others hold significant portions, while Viagogo trails at 1.66%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	stubhub.com	seatgeek.com	mlb.com	ticketmaster.com	vividseats.com	tickets-center.com	gametime.co	gotickets.com	viagogo.com	dickssportinggoods.com
2025/04/01	33.43%	12.67%	1.99%	18.14%	12.08%	5.13%	4.03%	1%	2.37%	2.73%
2025/04/02	32.92%	14.79%	1.7%	17.35%	10.28%	3.36%	3.62%	1.35%	1.87%	4.1%
2025/04/03	27.19%	12.21%	2.43%	14.44%	11.05%	3.65%	6%	1.94%	2.62%	6.53%
2025/04/04	27.94%	12.89%	2.2%	17.01%	13.14%	3.22%	6.37%	1.8%	2.44%	4.96%
2025/04/05	26.19%	12.7%	3.17%	13.76%	13.53%	4.69%	4.99%	2.64%	2.29%	4.3%
2025/04/06	30.43%	13.76%	4.03%	14.75%	13.28%	5.57%	3.89%	2.06%	2.1%	1.45%
2025/04/07	30.24%	13.06%	2.32%	15.98%	12.26%	4.17%	3.95%	1.92%	2.25%	5%
2025/04/08	28.6%	13.64%	4.2%	12.93%	11.2%	4.05%	4.24%	2.03%	1.37%	6.38%
2025/04/09	30.21%	13.56%	3.76%	15.08%	12.05%	3.42%	5.18%	1.69%	2.38%	3.41%
2025/04/10	28.92%	15.46%	2.98%	14.62%	12.05%	3.38%	4.73%	2.22%	2.46%	4.1%
2025/04/11	28.88%	14.08%	2.89%	12.89%	10.43%	4.13%	6.06%	2.51%	2.86%	5.64%
2025/04/12	26.42%	14.91%	4.45%	9.2%	11.79%	4.57%	5.12%	4.14%	1.67%	5.95%
2025/04/13	30.14%	14.67%	3.9%	11.22%	12.66%	5.18%	5.96%	2.44%	2.02%	2.24%
2025/04/14	29.17%	15.73%	4.15%	11.1%	12.8%	4.92%	5.13%	3.65%	1.57%	1.97%
2025/04/15	33.11%	14.63%	3.73%	13.05%	12.31%	3.69%	5.09%	2.26%	2.3%	1.14%
2025/04/16	32.79%	13.64%	3.67%	10.82%	12.97%	6.47%	5.07%	1.16%	2.2%	4.54%
2025/04/17	32.87%	11.28%	5.06%	18.65%	8.44%	5.9%	5.39%	0.83%	0.72%	2.82%
2025/04/18	26.69%	14.23%	2.75%	13.32%	13%	6.72%	5.31%	2.84%	3.32%	1.38%
2025/04/19	29.12%	14.34%	3.75%	10.6%	14.78%	6.55%	4.95%	2.74%	2.27%	0%
2025/04/20	30.06%	16.37%	4.96%	10.51%	13.03%	6.7%	4.47%	2.47%	3.11%	0.99%
2025/04/21	30.23%	12.99%	2.4%	12.92%	13.78%	4.46%	5.04%	3.27%	3.36%	1.26%
2025/04/22	30.12%	12.89%	3.88%	13.83%	11.62%	5.43%	6.7%	2.29%	3.3%	0.67%
2025/04/23	28.07%	11.76%	5.1%	13.78%	11.31%	6.83%	7.88%	1.83%	3.45%	0.01%
2025/04/24	26.19%	12.49%	4%	11.04%	9.88%	5.83%	6.15%	2.56%	2.57%	0.17%
2025/04/25	31.83%	12.24%	4.79%	13.78%	11.44%	6.87%	6.76%	2.82%	2.53%	0%
2025/04/26	30%	12.76%	5.78%	11.83%	11.51%	6.64%	6.76%	3.12%	3.81%	0%
2025/04/27	30.71%	12.6%	4.19%	13.15%	11.43%	7.09%	5.45%	3.15%	3.03%	1.87%
2025/04/28	33.91%	11.65%	3.98%	11.06%	11.72%	7.4%	4.92%	2.47%	3.26%	1.99%
2025/04/29	31.97%	11.05%	5.79%	10.32%	11.89%	6.36%	5.92%	4.04%	2.99%	1.26%
2025/04/30	34.02%	12.79%	11.49%	11.21%	8.13%	7.6%	4.53%	4.09%	0.74%	0%

April saw StubHub’s PPC spend share fluctuate, peaking at 34.02% on the 30th. SeatGeek’s share dipped, ending at 12.79%. MLB.com surged to 11.49%, while Ticketmaster and Vivid Seats experienced declines.

Market Exposure

Competitor Count for US Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	132
2025/04/02	132
2025/04/03	136
2025/04/04	137
2025/04/05	146
2025/04/06	146
2025/04/07	137
2025/04/08	151
2025/04/09	140
2025/04/10	147
2025/04/11	139
2025/04/12	147
2025/04/13	147
2025/04/14	144
2025/04/15	142
2025/04/16	142
2025/04/17	126
2025/04/18	144
2025/04/19	150
2025/04/20	136
2025/04/21	144
2025/04/22	144
2025/04/23	144
2025/04/24	147
2025/04/25	143
2025/04/26	134
2025/04/27	131
2025/04/28	131
2025/04/29	131
2025/04/30	129

April began with 132 advertisers, peaking at 151 on the 8th. A decline followed, ending the month at 129.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
tickets-center.com	2.55%
mlb.com	2.11%
stubhub.com	1.33%
philadelphiaeagles.com	1.2%
gametime.co	0.61%
vividseats.com	-0.35%
scheels.com	-0.47%
academy.com	-1.04%
ticketmaster.com	-1.62%
dickssportinggoods.com	-4.72%

Tickets-center.com soared with a 2.55% click share increase, while dickssportinggoods.com plummeted by 4.72%.

Campaign Efficiency

US Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	stubhub.com	seatgeek.com	tickets-center.com	ticketmaster.com	vividseats.com	mlb.com	gotickets.com	gametime.co	viagogo.com	dickssportinggoods.com
2025/04/01	34.25%	13.11%	5.17%	15.35%	11.95%	1.4%	1.38%	2.88%	1.7%	6.85%
2025/04/02	31.82%	13.14%	3.39%	13.12%	9.15%	1.09%	1.69%	2.71%	1.54%	9.86%
2025/04/03	26.51%	11.11%	3.64%	12.19%	11.27%	1.37%	1.98%	4.64%	2.14%	13.51%
2025/04/04	27.28%	11.86%	3.03%	14.73%	13.27%	1.23%	1.98%	4.82%	1.76%	11.63%
2025/04/05	24.33%	11.31%	4.62%	10.85%	12.49%	1.64%	2.84%	3.72%	1.92%	10.42%
2025/04/06	32.83%	13.05%	5.56%	11.78%	12.77%	2.18%	2.36%	3.16%	1.65%	3.62%
2025/04/07	30.4%	12.22%	3.98%	12.27%	11.6%	1.42%	1.95%	2.41%	1.48%	12.38%
2025/04/08	25.61%	11.64%	3.35%	8.95%	9.9%	2.13%	2.01%	2.8%	0.93%	14.88%
2025/04/09	29.38%	12.43%	3.53%	12.43%	10.84%	2.49%	1.82%	3.82%	2.04%	8.29%
2025/04/10	28.4%	14.09%	3.44%	11%	11.72%	2.13%	2.37%	3.92%	2.3%	10.51%
2025/04/11	26.81%	12.39%	3.71%	9.59%	9.88%	2.01%	2.75%	4.15%	2.18%	13.74%
2025/04/12	23.08%	12.08%	4.5%	6.16%	9.73%	2.65%	3.99%	3.55%	1.39%	13.18%
2025/04/13	29.94%	14.23%	5.95%	9.15%	12.54%	2.76%	2.5%	5.04%	1.8%	5.69%
2025/04/14	29.5%	15.83%	5.52%	8.47%	13.02%	3.04%	4.64%	4.17%	1.44%	5.35%
2025/04/15	32.33%	14.08%	4.07%	10.28%	11.93%	2.48%	2.6%	3.71%	1.89%	3.2%
2025/04/16	32.15%	12.35%	6.77%	7.99%	11.97%	2.69%	1.17%	3.95%	1.6%	11.63%
2025/04/17	29.85%	10.34%	5.83%	14.75%	7.59%	2.99%	0.92%	4.17%	0.57%	7.14%
2025/04/18	26.09%	13.93%	7.29%	11.24%	13.7%	1.93%	3.63%	4.55%	2.66%	3.6%
2025/04/19	29.66%	14.16%	7%	8.25%	14.85%	2.04%	3.21%	3.89%	2.15%	0%
2025/04/20	32.19%	16.57%	7.5%	8.05%	14.1%	3.07%	2.64%	3.41%	3.11%	2.35%
2025/04/21	29.76%	12.4%	4.66%	9.72%	12.93%	1.65%	4.01%	3.84%	2.71%	3.05%
2025/04/22	32.3%	13.04%	6.22%	10.46%	12.47%	2.72%	2.74%	5.5%	2.85%	1.79%
2025/04/23	30.22%	12.8%	8.46%	11.07%	12.69%	3.46%	1.98%	6.53%	2.89%	0.03%
2025/04/24	28.52%	12.84%	7.22%	9.23%	10.98%	2.45%	3.33%	5.46%	2.54%	0.46%
2025/04/25	34.31%	12.93%	7.75%	11.39%	12.14%	3.5%	3.28%	5.72%	2.37%	0%
2025/04/26	31.97%	12.89%	7.49%	9.43%	12.45%	3.36%	4.13%	5.91%	3.2%	0%
2025/04/27	31.32%	12.54%	7.86%	10.07%	11.12%	2.63%	3.87%	4.23%	2.66%	4.67%
2025/04/28	37.08%	11.43%	7.89%	7.87%	11.74%	2.28%	2.79%	3.63%	2.52%	4.79%
2025/04/29	31.9%	11.25%	7.19%	7.54%	12.62%	3.3%	4.45%	4.65%	2.57%	3.25%
2025/04/30	35.21%	13.66%	10.11%	9.48%	9.21%	7.26%	5.06%	3.18%	0.81%	0.01%

In April 2025, StubHub led with fluctuating impressions, peaking at 37.08% on April 28. SeatGeek maintained a steady presence, while Tickets-Center surged to 10.11% by month’s end. MLB.com saw a significant rise, closing at 7.26%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Gametime Tickets https://www.gametime.co
Last Minute Tickets — Lowest Price Guarantee, Event Cancellation Protection, And 24-hour Returns With Gametime.
2
Seat Geeks https://www.gotickets.com
Tickets On Sale Now — Get 100% Verified Tickets for Sports, Concerts, Theater, Comedy & More With GoTickets.
3
NASCAR Cup Series Tickets https://www.seatgeek.com
Buy NASCAR Cup Tickets — Monster Energy NASCAR Cup Series Tickets On Sale Now. Get the Best Seats. Only on SeatGeek.
4
Better Value at StubHub™ | 100% Guaranteed by FanProtect™ https://www.stubhub.com
At StubHub tickets are never sold out. Get tickets at StubHub now. All tickets 100...
5
Vivid Seats Tickets | Live Event Tickets https://www.vividseats.com
Buy 10 Tickets, Get the 11th On Us! Earn Rewards On Every Purchase. Buy From Vivid Seats®.

In the competitive world of ticket sales, five advertisers stand out with unique propositions. Gametime.co promises last-minute tickets with a lowest price guarantee and flexible returns. GoTickets.com offers 100% verified tickets across various events. SeatGeek.com focuses on NASCAR fans, ensuring the best seats. StubHub.com emphasizes availability and guarantees through FanProtect™. VividSeats.com entices with rewards, offering a free ticket after ten purchases. Each ad highlights distinct benefits, catering to diverse audience needs.

Frequently Asked Questions

Why is the US Media & Entertainment Sports April 2025 Report useful and how should I use it?

Why is the US Media & Entertainment Sports April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Media & Entertainment Sports April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Media & Entertainment Sports April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Media & Entertainment Sports April 2025 Report?

The US Media & Entertainment Sports April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Media & Entertainment Sports April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Media & Entertainment Sports April 2025 Report for?

The US Media & Entertainment Sports April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Media & Entertainment Sports - PPC Market Share Analysis April 2025

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Share of Spend for the top 10 US Media & Entertainment Sports brands

Competitor Count for US Media & Entertainment Sports

Market Loss & Market Gains for US Media & Entertainment Sports

US Media & Entertainment Sports Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Frequently Asked Questions

Why is the US Media & Entertainment Sports April 2025 Report useful and how should I use it?

Why is the US Media & Entertainment Sports April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Media & Entertainment Sports April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Media & Entertainment Sports April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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