US Media & Entertainment Sports - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Sports – US

Google AI Overview visibility for Media & Entertainment Sports US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 4.95573031397
95.044269686
4%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 20%
Transactional 29%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 26.92
ticketmaster.com 20.6
seatgeek.com 15.97
mlbshop.com 9.06
gotickets.com 5.29
tickpick.com 3.74
gametime.co 3.08
tickets-center.com 2.78
vividseats.com 2.23
nba.com 1.96
others 8.37
  • stubhub.com - 26.92%
  • ticketmaster.com - 20.6%
  • seatgeek.com - 15.97%
  • mlbshop.com - 9.06%
  • gotickets.com - 5.29%
  • tickpick.com - 3.74%
  • gametime.co - 3.08%
  • tickets-center.com - 2.78%
  • vividseats.com - 2.23%
  • nba.com - 1.96%
  • others - 8.37%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, StubHub leads with a 26.92% click share, followed by Ticketmaster at 20.6%. SeatGeek captures 15.97%, while others collectively hold 8.37%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com ticketmaster.com seatgeek.com gotickets.com vividseats.com tickpick.com gametime.co mlbshop.com boxofficeticketsales.com tickets-center.com
2025/12/01 17.09% 11.13% 8.85% 3.33% 1.73% 2.57% 2.4% 45.9% 1.2% 1.44%
2025/12/02 19.26% 13.67% 9.85% 3.81% 2.25% 3.21% 2.32% 39.38% 0.58% 1.42%
2025/12/03 23.56% 14.73% 13.64% 4.56% 2.26% 4.91% 2.67% 21.01% 2.62% 1.91%
2025/12/04 23.31% 17.97% 10.02% 4.74% 2.14% 4.51% 2.45% 20.94% 1.84% 2.24%
2025/12/05 18.86% 14.46% 9.37% 4.6% 2.21% 3.54% 1.94% 35.32% 1.46% 2.36%
2025/12/06 28.58% 20.75% 10.46% 7.7% 3.85% 3.09% 1.53% 11.13% 1.81% 3%
2025/12/07 28.62% 16.61% 12.33% 7.03% 3.42% 2.47% 1.62% 15.13% 1.62% 3.28%
2025/12/08 30.92% 18.34% 13.32% 6.31% 2.93% 3.58% 3.35% 8.31% 2.43% 3.65%
2025/12/09 30.19% 19.33% 13.05% 5.54% 2.95% 4.19% 6.02% 4.58% 2.52% 3.83%
2025/12/10 24.8% 21.4% 12.04% 5.29% 1.87% 2.88% 2.59% 19.16% 2.64% 2.05%
2025/12/11 28.76% 19.84% 14.82% 6.04% 2.54% 3.6% 5.75% 8.16% 2.18% 1.96%
2025/12/12 30.32% 21.5% 14.61% 6.01% 2.45% 3.89% 4.14% 6.85% 1.98% 3.05%
2025/12/13 27.11% 20.33% 12.88% 5.2% 2.01% 2.8% 3.22% 15% 1.52% 3.16%
2025/12/14 32.57% 22.39% 14.74% 6.92% 2.68% 2.69% 3.51% 2.89% 1.54% 3.88%
2025/12/15 24.86% 17.78% 12.52% 5.21% 2.01% 3.74% 2.29% 20.8% 1.91% 3.02%
2025/12/16 24.91% 19.86% 11.69% 4.75% 2.19% 4.41% 3.4% 18.48% 1.8% 2.62%
2025/12/17 21.42% 15.22% 9.58% 4.51% 1.67% 4.03% 1.87% 31.07% 1.75% 2.79%
2025/12/18 22.04% 14.98% 10.53% 4.3% 1.89% 4.59% 2.82% 30.61% 0.82% 1.98%
2025/12/19 25.84% 20.69% 13.37% 5.1% 2.09% 4.49% 2.3% 10.95% 1.26% 1.99%
2025/12/20 23.73% 16.96% 10.09% 5.43% 2.65% 3.59% 4.05% 23.08% 1.45% 2.51%
2025/12/21 29.72% 20.41% 13.39% 5.68% 3.01% 3.42% 3.5% 5.81% 2.15% 2.32%
2025/12/22 27.23% 20.25% 10.41% 5.91% 2.78% 4.21% 3.21% 14.97% 1.05% 3.11%
2025/12/23 30.84% 23.66% 12.76% 4.4% 3.99% 4.4% 2.84% 2.75% 2.24% 3.85%
2025/12/24 30.14% 22.6% 11.18% 5.62% 3.55% 4.09% 2.15% 6.78% 1.59% 5.35%
2025/12/25 34.57% 25.57% 11.97% 5.63% 2.68% 2.79% 3.71% 0% 1.3% 4.41%
2025/12/26 31.58% 24.84% 13.29% 6.48% 2.19% 4.35% 4.06% 0.96% 2.15% 2.6%
2025/12/27 32.48% 23.32% 15.77% 5.96% 2.61% 4.07% 3.2% 1.29% 1.49% 1.4%
2025/12/28 32.74% 21.87% 13.02% 6.46% 3.02% 4.55% 2.54% 2.15% 2.81% 1.94%
2025/12/29 27.7% 21.7% 11% 4.96% 3.25% 5.27% 2.76% 12.07% 1.68% 1.84%
2025/12/30 28.43% 21.83% 10.24% 7.53% 3.25% 5.24% 4.18% 5.85% 1.22% 1.84%
2025/12/31 30.87% 25.14% 12.57% 5.69% 4.04% 3.62% 3.05% 2.24% 1.34% 1.22%
  • stubhub.com
  • ticketmaster.com
  • seatgeek.com
  • gotickets.com
  • vividseats.com
  • tickpick.com
  • gametime.co
  • mlbshop.com
  • boxofficeticketsales.com
  • tickets-center.com

Copyright © Adthena. All rights reserved.

StubHub’s PPC spend surged in December, peaking at 34.57% on the 25th. Ticketmaster and SeatGeek followed, with Ticketmaster reaching 25.57% on the 25th. MLBShop’s spend plummeted, ending at 2.24%.

Market Exposure

Competitor Count for US Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 140
2025/12/02 141
2025/12/03 143
2025/12/04 138
2025/12/05 144
2025/12/06 153
2025/12/07 149
2025/12/08 139
2025/12/09 136
2025/12/10 143
2025/12/11 142
2025/12/12 144
2025/12/13 137
2025/12/14 131
2025/12/15 129
2025/12/16 128
2025/12/17 135
2025/12/18 133
2025/12/19 126
2025/12/20 128
2025/12/21 141
2025/12/22 150
2025/12/23 148
2025/12/24 137
2025/12/25 131
2025/12/26 126
2025/12/27 127
2025/12/28 128
2025/12/29 129
2025/12/30 126
2025/12/31 136

Copyright © Adthena. All rights reserved.

Advertisers fluctuated throughout December, peaking at 153 on the 6th. The month concluded with 136 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
stubhub.com 1.67%
ticketmaster.com 1.21%
viagogo.com 1.17%
tickpick.com 0.49%
vividseats.com 0.31%
espn.com -0.36%
tickets-center.com -0.38%
boxofficeticketsales.com -0.46%
seatgeek.com -0.52%
mlbshop.com -2.96%

Copyright © Adthena. All rights reserved.

StubHub.com leads with a 1.67% click share rise, while MLBShop.com drops by 2.96%. Ticketmaster.com and Viagogo.com also see positive gains.

Campaign Efficiency

US Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date stubhub.com ticketmaster.com seatgeek.com gotickets.com vividseats.com tickpick.com gametime.co boxofficeticketsales.com tickets-center.com mlbshop.com
2025/12/01 21.06% 11.81% 10.09% 4.39% 2.13% 2.97% 2.6% 1.44% 2.1% 36.63%
2025/12/02 21.76% 14.19% 10.23% 4.55% 2.58% 3.54% 2.43% 0.72% 1.77% 32.84%
2025/12/03 25.43% 13.56% 12.7% 5.39% 2.57% 5.26% 2.53% 3.03% 2.59% 15.98%
2025/12/04 26.34% 16.75% 11.11% 5.94% 2.38% 5.05% 2.42% 2.2% 3.29% 14.74%
2025/12/05 22.42% 14.73% 10.85% 5.65% 2.64% 4.32% 2% 1.82% 3.48% 25.44%
2025/12/06 31.11% 20.54% 10.33% 8.47% 3.64% 3.41% 1.48% 1.94% 3.54% 6.74%
2025/12/07 31.17% 15.53% 11.85% 8.04% 3.53% 2.79% 1.41% 1.66% 4.15% 12.13%
2025/12/08 33.1% 17.16% 12.83% 7.15% 3.19% 3.78% 3.39% 2.66% 4.41% 5.69%
2025/12/09 32.42% 18.3% 12.61% 6.32% 3.03% 4.62% 5.72% 2.63% 4.7% 2.93%
2025/12/10 25.69% 20.09% 11.52% 5.49% 1.98% 3.25% 2.17% 2.63% 2.37% 13.32%
2025/12/11 31.56% 19.94% 15.73% 6.73% 2.47% 3.57% 5.69% 2.14% 2.27% 5.3%
2025/12/12 32.67% 20.49% 14.17% 7.07% 2.15% 4.14% 3.67% 2.29% 3.74% 5.08%
2025/12/13 30.62% 19.35% 14.09% 5.63% 2.17% 3.42% 3% 1.65% 3.63% 10.78%
2025/12/14 35.11% 20.5% 14.89% 7.42% 2.7% 2.84% 3.2% 1.64% 5.06% 0.98%
2025/12/15 29.25% 18.86% 13.83% 6.06% 2.2% 3.99% 2.33% 2.1% 4.21% 12.18%
2025/12/16 27.97% 19.58% 12.5% 5.53% 2.32% 4.6% 3.62% 1.89% 3.5% 12.57%
2025/12/17 24.11% 15.39% 9.23% 5.34% 1.72% 3.96% 1.79% 1.79% 3.52% 20.61%
2025/12/18 25.77% 14.41% 11.14% 5.21% 2.01% 4.77% 2.66% 0.88% 2.69% 25.29%
2025/12/19 29.24% 19.36% 14.39% 5.99% 2.08% 4.6% 2.33% 1.3% 2.78% 8.3%
2025/12/20 26.94% 16.23% 10.31% 6.09% 2.68% 3.91% 4.13% 1.49% 3.07% 18.23%
2025/12/21 32.76% 17.37% 12.66% 6.62% 2.88% 3.78% 3.54% 1.92% 2.94% 5.9%
2025/12/22 29.81% 18.38% 10.66% 6.71% 2.69% 4.15% 3.22% 1.05% 3.68% 12.84%
2025/12/23 33.55% 21.07% 12.07% 4.94% 3.88% 4.25% 2.66% 2.15% 4.88% 0.9%
2025/12/24 32.98% 20.33% 10.66% 6.84% 3.55% 4.36% 2.08% 1.48% 6.38% 5.45%
2025/12/25 38.19% 22.43% 11.31% 6.44% 2.6% 2.76% 3.31% 1.29% 5.35% 0%
2025/12/26 34.15% 22.35% 13.08% 8.02% 2.3% 4.3% 3.67% 2.13% 3.27% 0.29%
2025/12/27 36.31% 21.32% 15.55% 6.93% 2.35% 4% 2.87% 1.37% 1.68% 0.5%
2025/12/28 35.54% 19.53% 12.32% 8.42% 3.15% 4.7% 2.21% 2.73% 2.57% 0.68%
2025/12/29 31.29% 20.04% 10.91% 6.4% 3.72% 5.77% 2.92% 1.87% 2.01% 7.19%
2025/12/30 31.66% 20.15% 10.32% 9.31% 3.69% 5.69% 4.09% 1.4% 2.58% 2.01%
2025/12/31 35.36% 23.47% 12.29% 6.1% 3.7% 3.47% 2.93% 1.33% 1.14% 0.66%
  • stubhub.com
  • ticketmaster.com
  • seatgeek.com
  • gotickets.com
  • vividseats.com
  • tickpick.com
  • gametime.co
  • boxofficeticketsales.com
  • tickets-center.com
  • mlbshop.com

Copyright © Adthena. All rights reserved.

In December 2025, StubHub’s impression share surged, peaking at 38.19% on the 25th. Ticketmaster and SeatGeek followed, with Ticketmaster reaching 23.47% on the 31st. The month concluded with StubHub leading, showcasing a dynamic PPC landscape.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports - Last month
  1. 1
    Official NFL Gear | Secure & Safe Shopping | Licensed NFL Gear https://www.nflshop.com › official › nfl_gear

    Hey NFL Fans! Don't Miss Out On Official Gear From NFL Shop. Rep the NFL in style with must-have jerseys, hoodies, and fan gear. Official Store of the NFL. Shop All 32 Teams. Easy, Safe Shopping. Sign Up & Save 10% Types: Jerseys, T-Shirts, Hoodies.

  2. 2
    SeatGeek.com https://www.seatgeek.com

    SeatGeek Official Site — A Ticket For Every Fan. Buy Tickets on SeatGeek®. Find The Best Seats. Use Deal Score. Find The...

  3. 3
    Los Angeles Lakers | 2025 NBA Tickets | Live at Crypto Arena https://www.stubhub.com

    Tickets On Sale Today And Selling Fast, Secure Your Seats Now. USA Tickets 2025. Compare...

  4. 4
    New York Giants Tickets | Cheap NY Giants Tickets 2025 https://www.tickpick.com

    Buy 100% authentic New York Giants football tickets on TickPick. Get last-minute Giants tickets today. Best prices guaranteed. No hidden fees.

  5. 5
    Vivid Seats Tickets - 10% Off with Code VIVIDFAN10 https://www.vividseats.com

    Buy 10 Tickets, Get the 11th On Us! Earn Rewards On Every Purchase. Buy From Vivid Seats®.

Copyright © Adthena. All rights reserved.

In the competitive world of sports merchandise and ticket sales, five advertisers stand out with compelling PPC text ads. NFL Shop entices fans with official gear, emphasizing safety and variety. SeatGeek and StubHub focus on securing the best seats, with SeatGeek highlighting its Deal Score feature. TickPick offers authentic New York Giants tickets with no hidden fees, while Vivid Seats tempts buyers with rewards and discounts. Each ad uniquely appeals to sports enthusiasts, blending trust, value, and exclusivity.

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