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US Media & Entertainment Sports - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Sports – US

Google AI Overview visibility for Media & Entertainment Sports US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.0152298959
89.9847701041
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 12%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 19.43
seatgeek.com 19.1
mlb.com 16.54
ticketmaster.com 9.19
gotickets.com 6.85
vividseats.com 5.62
nba.com 5.02
tickets-center.com 2.64
tickpick.com 2.45
gametime.co 2.44
others 10.72
  • stubhub.com - 19.43%
  • seatgeek.com - 19.1%
  • mlb.com - 16.54%
  • ticketmaster.com - 9.19%
  • gotickets.com - 6.85%
  • vividseats.com - 5.62%
  • nba.com - 5.02%
  • tickets-center.com - 2.64%
  • tickpick.com - 2.45%
  • gametime.co - 2.44%
  • others - 10.72%

Copyright © Adthena. All rights reserved.

In the competitive landscape, StubHub leads with 19.43% click share, closely followed by SeatGeek at 19.1%. Others collectively hold 10.72%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com seatgeek.com mlb.com ticketmaster.com gotickets.com vividseats.com tickets-center.com gametime.co mlbshop.com tickpick.com
2026/05/01 25.18% 19.56% 6.46% 6.37% 5.62% 10.24% 2.06% 1.61% 3.03% 4.43%
2026/05/02 26.76% 18.15% 5.95% 7.34% 5.8% 9.77% 3.19% 2.45% 3.21% 5.18%
2026/05/03 25.01% 17.07% 7.93% 3.6% 6.59% 10.68% 2.41% 0.87% 0% 6.28%
2026/05/04 24.95% 17.87% 7.66% 5.74% 6.25% 10.15% 2.95% 2.86% 0% 5.12%
2026/05/05 21.29% 12.76% 10.46% 9.81% 3.76% 10.72% 1.9% 5.28% 2.72% 7.18%
2026/05/06 23.62% 13.49% 7.17% 10.99% 4.14% 9.06% 1.88% 4.4% 0% 7.36%
2026/05/07 21.07% 11.55% 15.93% 11.5% 5.27% 9.37% 2.49% 3.64% 0.3% 6.06%
2026/05/08 24.84% 18.16% 6.37% 10.12% 5.36% 10.56% 1.89% 3.4% 0% 6.88%
2026/05/09 27.25% 15.39% 10.27% 9.7% 3.73% 12.15% 2.29% 2.65% 0.28% 4.1%
2026/05/10 26% 15.28% 10.75% 9.86% 5.24% 10.24% 1.29% 4.26% 1.06% 3.79%
2026/05/11 22.76% 15.7% 7.1% 10.39% 5.79% 8.21% 2.38% 5.28% 2.71% 2.87%
2026/05/12 24.46% 16.54% 7.52% 8.84% 6.5% 8.29% 3.46% 3.15% 1.39% 4.11%
2026/05/13 23.56% 12.19% 9.11% 8.89% 6.22% 8.6% 4.29% 4.06% 6.3% 2.85%
2026/05/14 26.6% 12.83% 5.76% 11.45% 5.78% 9.35% 2.78% 3.03% 6.57% 2.45%
2026/05/15 27.76% 17.45% 6.12% 9.73% 5.15% 10.14% 1.81% 3.29% 0% 6.61%
2026/05/16 23.8% 13.93% 5.23% 13.24% 6.76% 13.31% 4.75% 2.66% 1.88% 2.06%
2026/05/17 23.49% 15.08% 4.61% 16.31% 5.14% 11.51% 5.34% 2.88% 2.35% 1.6%
2026/05/18 24.41% 15.58% 9.69% 13.56% 6.64% 8.62% 5.13% 3.74% 0% 2.13%
2026/05/19 25.89% 14.2% 7.43% 14.8% 7.49% 8.63% 3.21% 5.24% 0.98% 3.13%
2026/05/20 24.93% 17.42% 6.72% 12.51% 7.78% 8.28% 1.79% 6.11% 0% 2.85%
2026/05/21 27.58% 16.98% 8.05% 13.04% 6.98% 8.75% 1.56% 5.13% 0% 2.1%
2026/05/22 26.05% 14.4% 12.89% 13.05% 6.47% 6.38% 2.76% 3.49% 1.55% 4.14%
2026/05/23 30.41% 14.96% 10.2% 10.8% 4.98% 5.63% 2.18% 3.56% 4.24% 4.84%
2026/05/24 24.65% 13.88% 13.35% 11.43% 6.32% 5.97% 3.6% 4.41% 2.28% 4.67%
2026/05/25 22.74% 13.19% 7.64% 9.59% 11.9% 6.82% 3.78% 3% 0.53% 4.79%
2026/05/26 25.32% 14.47% 3.6% 10.52% 8.06% 5.63% 2.83% 4% 5.14% 5.65%
2026/05/27 26.45% 18.33% 4.86% 9.66% 10.77% 5.53% 1.94% 3.28% 0.24% 4.44%
2026/05/28 22.85% 17.25% 7.08% 11.87% 10.13% 6.49% 3.18% 2.23% 6.56% 3.53%
2026/05/29 21.21% 14.83% 9.21% 11.86% 11.05% 7.43% 3.85% 1% 6.77% 1.77%
2026/05/30 26.63% 15.69% 9.31% 8.44% 9.86% 10.12% 4.71% 1.92% 1.95% 2.73%
2026/05/31 23.24% 17.58% 11.3% 10.47% 8.06% 7.59% 4.41% 3.18% 3.11% 2.81%
  • stubhub.com
  • seatgeek.com
  • mlb.com
  • ticketmaster.com
  • gotickets.com
  • vividseats.com
  • tickets-center.com
  • gametime.co
  • mlbshop.com
  • tickpick.com

Copyright © Adthena. All rights reserved.

In May 2026, StubHub led PPC spend, peaking at 30.41% on May 23. SeatGeek fluctuated, ending at 17.58%. MLB.com saw a late surge, closing at 11.3%. Ticketmaster maintained steady growth, finishing at 10.47%.

Market Exposure

Competitor Count for US Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 68
2026/05/02 68
2026/05/03 72
2026/05/04 67
2026/05/05 66
2026/05/06 74
2026/05/07 74
2026/05/08 78
2026/05/09 74
2026/05/10 74
2026/05/11 86
2026/05/12 83
2026/05/13 81
2026/05/14 88
2026/05/15 78
2026/05/16 92
2026/05/17 89
2026/05/18 87
2026/05/19 79
2026/05/20 91
2026/05/21 80
2026/05/22 85
2026/05/23 90
2026/05/24 90
2026/05/25 88
2026/05/26 83
2026/05/27 94
2026/05/28 84
2026/05/29 88
2026/05/30 96
2026/05/31 94

Copyright © Adthena. All rights reserved.

May began with 68 advertisers, fluctuating throughout the month. Peaks occurred on May 30 with 96 advertisers, concluding at 94.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
stubhub.com 4.16%
gotickets.com 2.89%
mlb.com 1.73%
ticketmaster.com 1.64%
gametime.co 0.54%
viagogo.com -0.5%
seatgeek.com -1.08%
vividseats.com -1.08%
rodeohouston.com -1.23%
nba.com -8.76%

Copyright © Adthena. All rights reserved.

StubHub surged with a 4.16% click share increase, while NBA.com plummeted by 8.76%. Gotickets.com and Ticketmaster.com also saw positive gains, contrasting with declines for RodeoHouston.com and SeatGeek.com.

Campaign Efficiency

US Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date stubhub.com seatgeek.com ticketmaster.com gotickets.com mlb.com vividseats.com tickets-center.com mlbshop.com gametime.co tickpick.com
2026/05/01 24.81% 19.87% 4.23% 7.49% 5.62% 9.32% 2.44% 3.03% 1.61% 4%
2026/05/02 25.8% 17.76% 5.3% 7.53% 5.27% 9.37% 3.93% 3.2% 2.79% 4.3%
2026/05/03 25.38% 17.1% 2.34% 8.15% 6.41% 11.77% 3.39% 0% 1.28% 5.29%
2026/05/04 24.61% 17.04% 4.07% 7.92% 7.42% 10.8% 3.73% 0% 2.96% 4.19%
2026/05/05 22.42% 13.83% 9.07% 5.27% 8.12% 11.38% 2.82% 2.05% 3.89% 5.41%
2026/05/06 24.13% 13.81% 9.88% 5.41% 6.32% 8.71% 2.82% 0% 4.09% 5.42%
2026/05/07 22.97% 12.98% 10.34% 6.14% 13.24% 10.33% 3.58% 0.33% 2.83% 4.54%
2026/05/08 26.97% 18.56% 9.41% 6.55% 6.16% 9.35% 2.76% 0% 2.55% 4.76%
2026/05/09 26.36% 17.04% 8.66% 5.29% 8.19% 11.75% 3.04% 0.23% 2.48% 3.12%
2026/05/10 27.33% 16.14% 9.08% 6.55% 8.27% 10.28% 2.09% 0.98% 2.42% 2.8%
2026/05/11 23.29% 16.96% 8.74% 7.33% 6.58% 8.28% 3.67% 2.71% 3.88% 2.27%
2026/05/12 24.57% 17.36% 6.89% 8.03% 6.51% 8.15% 4.35% 1.36% 2.84% 2.94%
2026/05/13 24.45% 13.69% 8.08% 7.7% 7.7% 8.49% 4.03% 6.16% 3.32% 2.49%
2026/05/14 27.38% 13.76% 10.48% 6.93% 5.02% 8.76% 2.75% 6.66% 2.65% 1.95%
2026/05/15 26.97% 18.56% 9.41% 6.55% 6.16% 9.35% 2.76% 0% 2.55% 4.76%
2026/05/16 24.3% 14.7% 11.94% 8.82% 5.51% 11.65% 4.97% 1.86% 2.63% 1.6%
2026/05/17 23.72% 15.76% 17.01% 6.09% 4.01% 10.81% 6.54% 2.46% 2.62% 1.52%
2026/05/18 24.18% 16.84% 13.84% 9.04% 5.6% 8.41% 5.62% 0% 3.3% 1.92%
2026/05/19 26.87% 15.54% 16.63% 8.74% 6.4% 7.6% 3.61% 0.68% 4.23% 2.72%
2026/05/20 26.24% 18.33% 12.74% 9.89% 6.06% 7.08% 2.32% 0% 4.72% 2.39%
2026/05/21 28.45% 16.87% 14.33% 8.83% 6.7% 8.63% 1.89% 0% 4.36% 1.65%
2026/05/22 27.92% 14.82% 15.19% 7.4% 10.32% 5.7% 2.88% 1.56% 2.77% 3.46%
2026/05/23 34.29% 16.94% 11.36% 5.29% 7.06% 4.91% 2.48% 3.88% 2.68% 3.73%
2026/05/24 27.03% 14.88% 12.8% 7.84% 8.2% 6.15% 4.43% 2.27% 4.07% 4.23%
2026/05/25 21.76% 12.65% 10.01% 15.55% 5.92% 6.32% 4.72% 0.45% 2.35% 4.23%
2026/05/26 24.16% 12.68% 10.67% 10.36% 2.96% 4.92% 3.7% 4.67% 3.36% 4.65%
2026/05/27 25.6% 17.08% 9.3% 14.13% 4.49% 5.47% 2.31% 0.13% 2.72% 3.88%
2026/05/28 22.26% 16.34% 11.9% 13.24% 6.34% 5.91% 3.61% 5.81% 1.83% 2.84%
2026/05/29 19.31% 14.63% 12.77% 14.49% 7.79% 7.44% 4.36% 6.02% 0.93% 1.33%
2026/05/30 26.1% 15.82% 8.31% 13.14% 7.77% 9.11% 5.63% 1.98% 1.59% 2.39%
2026/05/31 23.58% 17.14% 12.62% 10.75% 8.67% 7.29% 5.03% 3.14% 2.63% 2.36%
  • stubhub.com
  • seatgeek.com
  • ticketmaster.com
  • gotickets.com
  • mlb.com
  • vividseats.com
  • tickets-center.com
  • mlbshop.com
  • gametime.co
  • tickpick.com

Copyright © Adthena. All rights reserved.

In May 2026, StubHub led with fluctuating impressions, peaking at 34.29% on the 23rd. SeatGeek and Ticketmaster followed, showing varied trends. By month’s end, StubHub maintained dominance, closing at 23.58%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports - Last month
  1. 1
    Texas Rangers™ | Game Schedule https://www.mlb.com

    View the 2026 Schedule and Purchase Your Tickets Today! Check Out the Rangers Schedule for Matchups, Special Events and Giveaways.

  2. 2
    2026 NBA Playoffs Schedule https://www.seatgeek.com

    2026 NBA Playoffs — 2026 NBA Playoff Tickets Available Now.

  3. 3
    NBA | Los Angeles Tickets 2026 - Tickets on Sale Available Now https://www.stubhub.com

    Compare Prices on the World's Largest Ticket Marketplace. Tickets On Sale Today And Selling Fast, Secure Your Seats Now.

  4. 4
    2026 MLB Tickets - 2026 Schedule & Tickets https://www.ticketmaster.com

    Buy Tickets At Ticketmaster To See Your Favorite Team Play In The 2026 MLB Season!

  5. 5
    Vivid Seats Tickets | 10% Off with Code VIVIDFAN10 https://www.vividseats.com

    Concerts, Sports and Theater - Buy Your Live Event Tickets Online Today on Vivid Seats®! Earn...

Copyright © Adthena. All rights reserved.

In the competitive world of sports ticket sales, top advertisers like MLB, SeatGeek, StubHub, Ticketmaster, and Vivid Seats captivate audiences with enticing offers. Themes of urgency and exclusivity dominate, with phrases like “Tickets on Sale Today” and “Secure Your Seats Now” driving engagement.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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