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US Media & Entertainment Sports - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Sports – US

Google AI Overview visibility for Media & Entertainment Sports US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.8474954329
87.1525045671
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 13%
Navigational 2%
Seasonal 0%
Local 1%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 22.46
seatgeek.com 17.17
mlb.com 13.9
nba.com 9.88
gotickets.com 8.44
ticketmaster.com 7.78
vividseats.com 4.71
tickets-center.com 4.12
tickpick.com 1.98
gametime.co 1.54
others 8.02
  • stubhub.com - 22.46%
  • seatgeek.com - 17.17%
  • mlb.com - 13.9%
  • nba.com - 9.88%
  • gotickets.com - 8.44%
  • ticketmaster.com - 7.78%
  • vividseats.com - 4.71%
  • tickets-center.com - 4.12%
  • tickpick.com - 1.98%
  • gametime.co - 1.54%
  • others - 8.02%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, StubHub leads with 22.46% click share, followed by SeatGeek at 17.17%. Others collectively hold 8.02%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com seatgeek.com vividseats.com gotickets.com mlb.com ticketmaster.com tickets-center.com viagogo.com tickpick.com nba.com
2026/06/01 23.94% 14.97% 7.59% 8.25% 9.59% 9.33% 2.93% 1.65% 4.28% 8.76%
2026/06/02 26.49% 16.81% 6.69% 8.72% 8.77% 12.06% 3.67% 1.79% 4.05% 0.96%
2026/06/03 24.67% 17.85% 5.72% 12.73% 6.71% 9.73% 2.12% 1.61% 4.32% 0.73%
2026/06/04 27.89% 17.66% 6.08% 13.25% 7.32% 6.44% 5.1% 1.53% 4.65% 0.21%
2026/06/05 27% 18.16% 7.32% 9.61% 9.14% 7.8% 5.66% 1.49% 3.37% 0.3%
2026/06/06 25.18% 17.56% 6.09% 9.87% 8.72% 9.51% 6.35% 1.73% 3.06% 0.38%
2026/06/07 22.83% 14.59% 4.78% 9.54% 12.1% 10.28% 7.59% 1.33% 3.51% 0.65%
2026/06/08 25.23% 16.29% 4.78% 8.32% 14.95% 9.85% 6.02% 1.7% 3.41% 0.43%
2026/06/09 24.9% 17.27% 6.13% 11.84% 13% 8.62% 6.26% 1.31% 1.99% 0.32%
2026/06/10 27.83% 17.64% 6.34% 8.36% 8.27% 10.38% 4.33% 1.6% 5.27% 0.83%
2026/06/11 25.69% 17.04% 6.58% 8.98% 6.8% 8.06% 5.26% 3.58% 4.16% 0.83%
2026/06/12 24.39% 20.7% 5.36% 9.19% 9.44% 5.91% 6.01% 3.32% 5.31% 0.65%
2026/06/13 24.54% 16.13% 7.86% 9.07% 12.71% 6.63% 5.8% 2.65% 2.64% 0.36%
2026/06/14 25.02% 16.97% 3.36% 8.68% 12.73% 9.26% 6.8% 1.86% 4.07% 0.27%
2026/06/15 23.18% 15.42% 3.8% 7.49% 15.8% 8.24% 5.45% 1.83% 2.18% 0.21%
2026/06/16 21.05% 16.42% 4.07% 6.23% 10.83% 9.99% 4.8% 1.85% 1.14% 11.44%
2026/06/17 21.53% 12.03% 6.51% 4.81% 6.46% 7.22% 3.64% 2.45% 1.58% 23.38%
2026/06/18 23.61% 11.22% 6% 5.71% 7.01% 8.17% 4.27% 2.25% 2.44% 21.48%
2026/06/19 30.06% 11.25% 7.41% 9.99% 13.52% 7.22% 5.67% 2.41% 1.84% 2.09%
2026/06/20 27.14% 12.96% 5.63% 8.86% 9.24% 7.57% 5.84% 2.54% 1.56% 10.68%
2026/06/21 29.53% 10.15% 7.4% 9.3% 7.83% 8.36% 6.21% 2.42% 1.47% 9.8%
2026/06/22 29.64% 13.53% 5.33% 7.96% 8.5% 9.37% 6.16% 2.94% 2.11% 6.85%
2026/06/23 27.44% 15.41% 4.63% 6.08% 9.47% 6.41% 3.45% 3.66% 2.36% 14.11%
2026/06/24 30.66% 15.98% 5.36% 7.62% 6.81% 9.01% 3.07% 3.62% 2.46% 6.33%
2026/06/25 35.1% 12.61% 4.25% 8.09% 9.06% 11.74% 2.59% 4.62% 2.54% 0.62%
2026/06/26 33.54% 13.41% 5.84% 7.14% 9.9% 8.6% 3.98% 4.97% 2.24% 0.53%
2026/06/27 32.54% 12.78% 10.21% 6.83% 13.91% 9.23% 2.37% 3.27% 2.36% 0.56%
2026/06/28 34.18% 12.36% 8.36% 8.54% 7.87% 7.93% 4.71% 3.05% 2.6% 0.83%
2026/06/29 32.72% 12.63% 9.9% 8.13% 7.94% 7.71% 6.33% 2.59% 2.34% 0.7%
2026/06/30 31.56% 15.27% 10.31% 9.96% 9.11% 8.07% 3.38% 2.53% 2.26% 0.12%
  • stubhub.com
  • seatgeek.com
  • vividseats.com
  • gotickets.com
  • mlb.com
  • ticketmaster.com
  • tickets-center.com
  • viagogo.com
  • tickpick.com
  • nba.com

Copyright © Adthena. All rights reserved.

In June 2026, StubHub’s PPC spend surged, peaking at 35.10 on the 25th. SeatGeek fluctuated, ending at 15.27. VividSeats rose steadily, closing at 10.31. GoTickets and MLB showed varied trends, while Ticketmaster and Tickets-Center had moderate fluctuations. Viagogo and TickPick remained stable. NBA’s spend spiked mid-month, then declined.

Market Exposure

Competitor Count for US Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 82
2026/06/02 79
2026/06/03 94
2026/06/04 84
2026/06/05 82
2026/06/06 79
2026/06/07 88
2026/06/08 74
2026/06/09 87
2026/06/10 84
2026/06/11 81
2026/06/12 75
2026/06/13 82
2026/06/14 75
2026/06/15 94
2026/06/16 78
2026/06/17 73
2026/06/18 83
2026/06/19 76
2026/06/20 75
2026/06/21 67
2026/06/22 70
2026/06/23 69
2026/06/24 75
2026/06/25 62
2026/06/26 67
2026/06/27 66
2026/06/28 71
2026/06/29 63
2026/06/30 64

Copyright © Adthena. All rights reserved.

June began with 82 advertisers, peaking at 94 on the 3rd and 15th. A gradual decline followed, ending the month at 64.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nba.com 10.77%
stubhub.com 3.38%
vividseats.com 1.05%
viagogo.com 0.72%
stubhub.ie 0.22%
tickets-center.com -1.2%
mlbshop.com -1.34%
gotickets.com -2.45%
mlb.com -2.69%
seatgeek.com -4.56%

Copyright © Adthena. All rights reserved.

NBA.com surged with a 10.77% click share increase, while SeatGeek.com dropped by 4.56%.

Campaign Efficiency

US Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date stubhub.com seatgeek.com gotickets.com vividseats.com ticketmaster.com mlb.com tickets-center.com viagogo.com tickpick.com nba.com
2026/06/01 25.54% 15.29% 10.13% 7.93% 10.6% 8.51% 3.36% 1.37% 3.61% 5.34%
2026/06/02 28.56% 15.6% 10.13% 7.16% 11.04% 7.07% 3.86% 1.37% 3.33% 1.7%
2026/06/03 25.17% 17.63% 14.69% 5.51% 9.77% 5.72% 2.47% 1.46% 3.46% 1.58%
2026/06/04 28.47% 17.59% 14.62% 6% 6.27% 5.65% 5.87% 1.37% 3.63% 0.32%
2026/06/05 26.97% 18.19% 11.2% 7.5% 8.39% 6.9% 6.59% 1.28% 2.74% 0.45%
2026/06/06 25.69% 17.63% 11.77% 6.32% 9.94% 6.79% 7.29% 1.36% 2.37% 0.85%
2026/06/07 23.34% 13.87% 11.23% 5.17% 11.05% 7.89% 8.62% 1.19% 2.8% 1.38%
2026/06/08 26.88% 16.96% 9.68% 5.16% 10.24% 9.7% 6.73% 1.52% 2.84% 0.89%
2026/06/09 25.07% 16.99% 14.17% 6.06% 8.27% 10.32% 7.24% 1.24% 1.55% 0.34%
2026/06/10 27.16% 17.22% 9.8% 6.61% 11.24% 6.52% 4.94% 1.26% 3.99% 1.54%
2026/06/11 27.33% 16.15% 10.39% 6.98% 7.5% 5.95% 5.79% 3.39% 3.38% 0.87%
2026/06/12 25.31% 19.84% 11.43% 5.14% 5.89% 7.46% 6.39% 2.95% 3.97% 1.29%
2026/06/13 25.3% 15.78% 11.31% 7.96% 6.78% 8.88% 6.6% 2.67% 2.19% 0.53%
2026/06/14 26.64% 16.83% 10.49% 4.53% 9.72% 9.19% 7.04% 1.58% 3.18% 0.24%
2026/06/15 25.32% 14.53% 8.63% 4.41% 8.93% 9.94% 5.79% 1.54% 1.81% 0.44%
2026/06/16 22.61% 16.02% 8.02% 4.54% 11.17% 7.73% 5% 1.73% 0.92% 8.94%
2026/06/17 24.78% 12.78% 6.28% 7.44% 8.34% 5.47% 4.31% 2.44% 1.4% 16.62%
2026/06/18 26.76% 12.89% 6.58% 6.5% 9.55% 5.71% 4.62% 2.25% 2.12% 14.82%
2026/06/19 31.42% 12.22% 10.99% 7.32% 7.69% 9.8% 6.18% 2.57% 1.52% 2.69%
2026/06/20 29.42% 14.26% 10.84% 5.56% 8.51% 7.88% 6.69% 2.55% 1.19% 5.88%
2026/06/21 31.99% 11.29% 10.18% 7.83% 9.2% 6.01% 6.73% 2.59% 1.36% 6.33%
2026/06/22 31.4% 14.15% 9.24% 5.54% 10.1% 6.43% 6.7% 2.83% 1.84% 4.82%
2026/06/23 29.53% 15.71% 7.84% 5.33% 7.45% 7.63% 4.35% 3.88% 2.14% 8.98%
2026/06/24 31.56% 15.91% 8.23% 6.17% 9.65% 5.95% 3.57% 3.27% 1.81% 4.42%
2026/06/25 35.6% 12.16% 9.24% 4.35% 12.61% 7.36% 2.96% 4.83% 2.26% 1.04%
2026/06/26 33.88% 13.14% 8.74% 6.07% 8.78% 6.91% 4.41% 5.04% 1.66% 1.06%
2026/06/27 34.9% 12.73% 8.09% 10.06% 10.01% 9.14% 2.77% 3.48% 1.88% 1.26%
2026/06/28 35.48% 12.13% 9.28% 8.54% 7.75% 6.04% 5.33% 2.97% 2.16% 0.82%
2026/06/29 34.5% 11.96% 9.29% 10.03% 7.45% 6.14% 6.05% 2.5% 2.14% 1.09%
2026/06/30 32.1% 14.31% 11.55% 10.94% 7.72% 6.79% 3.83% 2.57% 2.27% 0.57%
  • stubhub.com
  • seatgeek.com
  • gotickets.com
  • vividseats.com
  • ticketmaster.com
  • mlb.com
  • tickets-center.com
  • viagogo.com
  • tickpick.com
  • nba.com

Copyright © Adthena. All rights reserved.

In June 2026, StubHub’s impression share surged, peaking at 35.60% on June 25. SeatGeek’s share declined, ending at 14.31%. GoTickets and VividSeats showed fluctuations, while Ticketmaster and MLB maintained moderate shares. NBA’s share spiked mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports - Last month
  1. 1
    Detroit Tigers™ https://www.mlb.com

    Official Site — Official Site. Come to Comerica Park and Watch the Tigers Play Live. View the Tigers Game Schedule for Matchups, Special Events and Giveaways.

  2. 2
    NBA https://store.nba.com › official › nba_gear

    Official NBA Gear — Hey NBA Fans! Don't Miss Out On Official Gear From The NBA Store

  3. 3
    Los Angeles Dodgers Tickets - 2026 Single Game Tickets https://www.seatgeek.com

    2026 Los Angeles Dodgers Single Game Tickets Available Now.

  4. 4
    Better Value at StubHub™ | 100% Guaranteed by FanProtect™ https://www.stubhub.com

    All tickets 100% Guaranteed by FanProtect™. Buy tickets now. At StubHub tickets are never sold...

  5. 5
    Vivid Seats Tickets - 10% Off with Code VIVIDFAN10 https://www.vividseats.com

    Concerts, Sports and Theater - Buy Your Live Event Tickets Online Today on Vivid Seats®!

Copyright © Adthena. All rights reserved.

In the competitive world of sports and entertainment, top advertisers captivate audiences with compelling narratives. MLB’s Detroit Tigers™ invite fans to experience live games at Comerica Park, emphasizing the thrill of in-person events. The NBA Store entices fans with exclusive gear, tapping into the passion of basketball enthusiasts. SeatGeek and StubHub focus on ticket availability and guarantees, ensuring fans secure their spots with confidence. Vivid Seats offers a discount, appealing to budget-conscious fans seeking live event experiences. Each ad uniquely connects with its audience, highlighting the excitement and exclusivity of sports and entertainment.

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