US Media & Entertainment Sports - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Sports – US

Google AI Overview visibility for Media & Entertainment Sports US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.43056607664
93.5694339234
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 25%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 28.82
ticketmaster.com 16.85
seatgeek.com 15.99
tickpick.com 7.21
nba.com 6.02
gotickets.com 5.16
gametime.co 4.39
vividseats.com 4.13
viagogo.com 2.12
tickets-center.com 1.51
others 7.8
  • stubhub.com - 28.82%
  • ticketmaster.com - 16.85%
  • seatgeek.com - 15.99%
  • tickpick.com - 7.21%
  • nba.com - 6.02%
  • gotickets.com - 5.16%
  • gametime.co - 4.39%
  • vividseats.com - 4.13%
  • viagogo.com - 2.12%
  • tickets-center.com - 1.51%
  • others - 7.8%

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StubHub leads with 28.82% click share, followed by Ticketmaster at 16.85%. Others collectively hold 7.80%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com ticketmaster.com seatgeek.com gotickets.com vividseats.com viagogo.com tickpick.com nba.com tickets-center.com gametime.co
2026/02/01 31.63% 16.09% 12.75% 7.88% 5.98% 1.62% 8.06% 1.76% 2.02% 3.79%
2026/02/02 28.57% 13.39% 12.09% 8.21% 4.42% 3.98% 8.99% 2.44% 2.81% 3.99%
2026/02/03 29.95% 23.32% 14.03% 4.77% 3.68% 2.32% 9.28% 1.15% 0.84% 6.02%
2026/02/04 29.29% 22.47% 13.08% 4.77% 5.1% 2.14% 7.54% 1.32% 1.4% 6.58%
2026/02/05 28.71% 24.32% 13.53% 4.31% 4.79% 2.04% 5.97% 1.49% 0.99% 7.31%
2026/02/06 27.14% 19.48% 12.92% 5.59% 5.88% 2.87% 7.89% 1.98% 2.08% 6.84%
2026/02/07 28.82% 13.12% 11.84% 8.97% 6.6% 2.43% 8.03% 2.86% 3.64% 6.22%
2026/02/08 26.72% 12.48% 10.86% 8.87% 6.83% 3.23% 7.67% 3.88% 3.04% 8.31%
2026/02/09 32.56% 16.2% 11.27% 6.09% 6.6% 2.8% 8.35% 2.31% 2.39% 6.2%
2026/02/10 31.95% 14.97% 9.18% 8.72% 5.74% 3.7% 8.36% 0.82% 2.89% 6.2%
2026/02/11 30.15% 12.58% 10.21% 7.96% 5.05% 4.93% 10.82% 1.32% 2.89% 4.74%
2026/02/12 28.53% 24.16% 13.44% 4.29% 4.76% 2.03% 5.94% 1.48% 0.98% 7.38%
2026/02/13 25.77% 18.49% 12.27% 5.3% 5.58% 2.73% 7.52% 1.88% 1.98% 6.63%
2026/02/14 28.78% 13.11% 11.83% 8.96% 6.59% 2.43% 8.02% 2.85% 3.64% 6.21%
2026/02/15 26.71% 12.47% 10.86% 8.88% 6.83% 3.23% 7.67% 3.88% 3.04% 8.31%
2026/02/16 32.55% 16.2% 11.26% 6.09% 6.6% 2.8% 8.36% 2.31% 2.39% 6.2%
2026/02/17 30.51% 16.07% 11.48% 8.15% 7.62% 2.31% 9.56% 1.29% 2.51% 0.58%
2026/02/18 34.97% 15.01% 11.84% 6.93% 3.54% 3.12% 12.22% 1.52% 1.22% 2.37%
2026/02/19 36.12% 15.17% 10.23% 8.58% 3.34% 1.85% 11.98% 1.95% 1.95% 2.93%
2026/02/20 35.16% 20.12% 11.69% 7.37% 3.54% 1.51% 10.91% 0.81% 1.81% 1.69%
2026/02/21 34.91% 15.24% 10.48% 7.64% 5.53% 2.71% 9.92% 1.72% 1.53% 1.74%
2026/02/22 36.99% 16.9% 11.53% 5.23% 4.11% 2.45% 9.28% 1.11% 2.05% 2.21%
2026/02/23 33.29% 19.3% 11.03% 5.83% 4.38% 3.28% 8.82% 0.8% 2.23% 2.7%
2026/02/24 31.96% 20.53% 10.73% 5.92% 4.41% 4.19% 8.99% 0.88% 2.08% 2.12%
2026/02/25 34.53% 13.01% 11.84% 8.11% 5.32% 3.58% 9.22% 1.89% 2.6% 2.56%
2026/02/26 35.27% 14.54% 12.02% 6.6% 3.76% 3.42% 8.69% 2.9% 2.03% 2.71%
2026/02/27 34.66% 12.87% 11.68% 7.74% 3.95% 4.13% 9.8% 1.68% 1.67% 2.52%
2026/02/28 30.08% 15.6% 12.67% 10.36% 6.12% 4.34% 3.57% 3.2% 3.07% 1.99%
  • stubhub.com
  • ticketmaster.com
  • seatgeek.com
  • gotickets.com
  • vividseats.com
  • viagogo.com
  • tickpick.com
  • nba.com
  • tickets-center.com
  • gametime.co

Copyright © Adthena. All rights reserved.

In February 2026, StubHub led with fluctuating spend, peaking mid-month. Ticketmaster and SeatGeek showed varied trends, while GoTickets and VividSeats had modest shares. Viagogo and NBA.com maintained low but steady presence. The month concluded with StubHub’s dominance.

Market Exposure

Competitor Count for US Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 132
2026/02/02 124
2026/02/03 135
2026/02/04 132
2026/02/05 130
2026/02/06 125
2026/02/07 126
2026/02/08 124
2026/02/09 122
2026/02/10 129
2026/02/11 132
2026/02/12 130
2026/02/13 125
2026/02/14 126
2026/02/15 124
2026/02/16 122
2026/02/17 120
2026/02/18 137
2026/02/19 124
2026/02/20 127
2026/02/21 126
2026/02/22 144
2026/02/23 140
2026/02/24 141
2026/02/25 135
2026/02/26 133
2026/02/27 132
2026/02/28 131

Copyright © Adthena. All rights reserved.

February saw fluctuating advertiser numbers, peaking at 144 on the 22nd. The month concluded with a stable 131, reflecting a dynamic yet balanced advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
stubhub.com 4.55%
espn.com 1.27%
tickpick.com 0.86%
gotickets.com 0.67%
nhl.com 0.31%
vividseats.com -0.51%
onlocationexp.com -0.54%
seatgeek.com -1.33%
ticketmaster.com -2.59%
gametime.co -3.04%

Copyright © Adthena. All rights reserved.

StubHub surged with a 4.55% click share increase, while Gametime.co dropped by 3.04%. ESPN and TickPick also saw gains, contrasting Ticketmaster’s decline.

Campaign Efficiency

US Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date stubhub.com ticketmaster.com seatgeek.com gotickets.com vividseats.com viagogo.com nba.com tickpick.com tickets-center.com gametime.co
2026/02/01 34.74% 13.2% 12.43% 7.72% 6.18% 1.46% 2.48% 10.18% 1.71% 3.38%
2026/02/02 30.53% 10.39% 11.46% 8.06% 4.94% 3.91% 3.3% 10.97% 2.48% 3.94%
2026/02/03 31.29% 21.38% 13.81% 4.17% 3.37% 2.15% 1.17% 10.64% 0.66% 5.11%
2026/02/04 31.64% 21.32% 13.43% 4.29% 4.97% 1.96% 1.64% 8.77% 1.16% 5.63%
2026/02/05 30.58% 24.06% 13.66% 3.82% 4.47% 1.85% 1.67% 6.08% 0.86% 7.25%
2026/02/06 27.35% 17.95% 11.88% 5.04% 5.59% 2.56% 2.22% 7.48% 1.74% 6%
2026/02/07 31.12% 11.6% 12.32% 8.41% 7.12% 2.35% 3.21% 8.32% 3.12% 5.43%
2026/02/08 29.15% 10.12% 10.71% 8.62% 7.6% 3.1% 4.93% 7.92% 2.61% 7.75%
2026/02/09 35.61% 14.71% 10.83% 6.06% 6.74% 2.83% 2.92% 8.9% 2.09% 5.09%
2026/02/10 33.76% 13.61% 8.33% 9.11% 5.92% 3.52% 0.91% 8.31% 2.69% 5.49%
2026/02/11 32.31% 11.36% 10.03% 8.09% 5.43% 3.84% 1.66% 11.38% 2.65% 4.17%
2026/02/12 30.58% 24.06% 13.66% 3.82% 4.47% 1.85% 1.67% 6.08% 0.86% 7.25%
2026/02/13 27.35% 17.95% 11.88% 5.04% 5.59% 2.56% 2.22% 7.48% 1.74% 6%
2026/02/14 31.12% 11.6% 12.32% 8.41% 7.12% 2.35% 3.21% 8.32% 3.12% 5.43%
2026/02/15 29.15% 10.12% 10.71% 8.62% 7.6% 3.1% 4.93% 7.92% 2.61% 7.75%
2026/02/16 35.61% 14.71% 10.83% 6.06% 6.74% 2.83% 2.92% 8.9% 2.09% 5.09%
2026/02/17 33.27% 12.22% 9.1% 6% 5.84% 1.54% 1.56% 12.72% 1.81% 4.39%
2026/02/18 36.37% 13% 11.51% 5.68% 3.15% 2.75% 1.9% 12.99% 0.91% 2.18%
2026/02/19 38.23% 14.95% 10.61% 8.25% 3.48% 1.73% 2.38% 11.66% 1.52% 2.18%
2026/02/20 37.63% 19.64% 10.98% 7.06% 3.42% 1.3% 1.09% 11.2% 1.78% 1.16%
2026/02/21 38.58% 14.99% 9.92% 6.82% 5.63% 2.48% 1.87% 10.53% 1.44% 1.54%
2026/02/22 40.31% 16.16% 10.42% 5.03% 3.87% 2.16% 1.34% 10.04% 2.24% 1.86%
2026/02/23 37.03% 18.13% 10.34% 5.31% 4.26% 3.17% 0.85% 9.18% 1.89% 2.57%
2026/02/24 34.59% 19.52% 10.42% 5.33% 4.35% 3.77% 0.86% 9.98% 1.81% 2.01%
2026/02/25 36.83% 11.5% 11.12% 7.85% 5.67% 3.1% 2.6% 9.07% 2.84% 1.84%
2026/02/26 39.15% 12.75% 10.8% 6.46% 4.03% 2.94% 3.09% 9.02% 1.78% 2.52%
2026/02/27 39.39% 10.59% 10.81% 6.99% 4.21% 3.08% 2.1% 10.7% 1.43% 1.99%
2026/02/28 32.49% 12.99% 11.94% 10.73% 6.55% 4.38% 4.04% 3.27% 2.82% 1.55%
  • stubhub.com
  • ticketmaster.com
  • seatgeek.com
  • gotickets.com
  • vividseats.com
  • viagogo.com
  • nba.com
  • tickpick.com
  • tickets-center.com
  • gametime.co

Copyright © Adthena. All rights reserved.

In February 2026, StubHub led with fluctuating impressions, peaking at 40.31% on the 22nd. Ticketmaster and SeatGeek followed, showing varied trends. By month’s end, StubHub maintained dominance, closing at 32.49%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports - Last month
  1. 1
    Watch NBA Games on Fubo | Start Your Free Trial https://www.fubo.tv

    Stream live NBA games online with Fubo. Any time, any place, on all your devices.

  2. 2
    Gametime NBA Tickets | Lowest Price Guarantee https://www.gametime.co

    Get Verified Tickets From Gametime And See The 2025-26 NBA Season

  3. 3
    Knicks Vs Spurs | Tickets 2026 https://www.stubhub.com

    Madison Square Garden Tickets — Tickets On Sale Today And Selling Fast, Secure Your Seats Now. USA Tickets 2026. Compare Prices on...

  4. 4
    Cheapest Site For NBA Tickets | California https://www.tickpick.com

    TickPick's BuyerTrust Guarantee. Rest Assured That Your Tickets Are Always Valid. Buy Now!

  5. 5
    Vivid Seats® Tickets | 10% Off with Code VIVIDFAN10 https://www.vividseats.com

    Earn Rewards For Every Event - Concerts, Sports, and Theater.

Copyright © Adthena. All rights reserved.

In the competitive world of NBA entertainment, Fubo.tv entices fans with live streaming flexibility, while Gametime.co and TickPick.com promise affordability and trust in ticket purchases. StubHub.com and VividSeats.com focus on exclusive events and rewards, creating a dynamic landscape of choices for sports enthusiasts.

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