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US Media & Entertainment Sports - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Sports – US

Google AI Overview visibility for Media & Entertainment Sports US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 5.06255749281
94.9374425072
5%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 19%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 23.7
seatgeek.com 21.44
nba.com 15.09
ticketmaster.com 9.09
vividseats.com 6.05
gotickets.com 4.1
viagogo.com 3.03
gametime.co 2.55
mlb.com 2.5
onlocationexp.com 1.94
others 10.51
  • stubhub.com - 23.7%
  • seatgeek.com - 21.44%
  • nba.com - 15.09%
  • ticketmaster.com - 9.09%
  • vividseats.com - 6.05%
  • gotickets.com - 4.1%
  • viagogo.com - 3.03%
  • gametime.co - 2.55%
  • mlb.com - 2.5%
  • onlocationexp.com - 1.94%
  • others - 10.51%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, StubHub leads with 23.7% click share, followed by SeatGeek at 21.44%. Others collectively hold 10.51%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com ticketmaster.com seatgeek.com vividseats.com viagogo.com gametime.co tickpick.com gotickets.com nba.com mlb.com
2026/03/01 34.15% 14.32% 11.1% 5.42% 4.35% 2.33% 2.13% 11.24% 2.52% 0.84%
2026/03/02 33.99% 13.06% 12.12% 4.23% 2.47% 2.2% 10.93% 8.2% 0.97% 1.24%
2026/03/03 33.89% 14.82% 12.83% 5.76% 3.34% 3.08% 5.91% 8.69% 2.19% 0.3%
2026/03/04 30.53% 11.99% 12.47% 9.44% 5.98% 5% 0.9% 5.82% 3.57% 1.23%
2026/03/05 31.97% 11.05% 12.5% 12.03% 6.11% 2.38% 1.81% 4.59% 5.37% 1.98%
2026/03/06 31.05% 8.52% 12.56% 9.84% 6.15% 4.68% 1.17% 5.9% 2.48% 2.58%
2026/03/07 29.5% 11.18% 13.49% 8.88% 4.61% 2.54% 1.84% 7.21% 3.7% 2.55%
2026/03/08 32.29% 12.61% 11.95% 8.17% 4.07% 5.29% 1.01% 4.91% 1.84% 6.12%
2026/03/09 29.84% 15.3% 13.77% 7.79% 6.36% 3.92% 1.48% 5.83% 2.86% 3.5%
2026/03/10 35.68% 14.93% 13.21% 10.12% 4.97% 2.14% 1.33% 5.63% 3.54% 0.56%
2026/03/11 34.13% 13.77% 12.07% 9.59% 4.58% 3.98% 1.66% 3.96% 1.37% 4.63%
2026/03/12 38.57% 11.08% 11.86% 11.67% 5.11% 3.08% 1.24% 4.42% 3.01% 2.03%
2026/03/13 32.16% 10.15% 10.32% 11.92% 5.86% 1.34% 0.99% 4.5% 3.45% 7.38%
2026/03/14 27.42% 10.63% 11.14% 8.92% 4.8% 4.93% 0.74% 3.49% 5.67% 7.83%
2026/03/15 31.99% 8.89% 10.79% 10.85% 4.85% 7.38% 1.07% 5.19% 3.52% 1.62%
2026/03/16 28.73% 11.06% 10.95% 13.31% 8.63% 4.24% 1.11% 4.16% 3.34% 2.37%
2026/03/17 33.69% 9.34% 10.43% 11.56% 5.34% 4.06% 1.16% 5.33% 5.25% 4.39%
2026/03/18 28.71% 12.67% 11.1% 11.28% 7.07% 3.89% 0.37% 4.7% 3.81% 3.17%
2026/03/19 36.1% 9.48% 10.62% 12.66% 6.81% 2.06% 0.6% 5.43% 4.65% 2.96%
2026/03/20 35.7% 10.8% 10.94% 11.56% 7.86% 3.61% 1.18% 5.93% 0.92% 1.27%
2026/03/21 31.17% 9.98% 10.75% 14.74% 4.65% 5.49% 1.01% 4.92% 3% 1.99%
2026/03/22 25.74% 12.48% 13.01% 12.25% 4.31% 7.32% 1.8% 4.18% 4.9% 2.84%
2026/03/23 27.95% 14.31% 10.99% 10.75% 5.15% 5.03% 2.07% 4.44% 6.6% 2.05%
2026/03/24 27.62% 11.34% 12.35% 11.66% 5.04% 6.97% 1.47% 4.94% 5.82% 1.68%
2026/03/25 32.37% 8.91% 10.44% 15.52% 4.74% 5.96% 1.5% 4.96% 4.5% 2.12%
2026/03/26 38.6% 9.87% 11.68% 11.36% 4.16% 3.31% 3.03% 5.1% 2.1% 2.23%
2026/03/27 32.3% 10.31% 11.86% 12.04% 6.33% 2.87% 2.65% 5.19% 4.24% 1.45%
2026/03/28 30.97% 13.52% 11.23% 11.77% 5.98% 2.23% 3.47% 5.56% 0.76% 1.63%
2026/03/29 31% 12.22% 11.98% 10.69% 5.14% 1.58% 4.78% 4.78% 4.7% 1.79%
2026/03/30 32% 11.7% 12.81% 11.13% 3.56% 3.17% 4.05% 4.39% 2.35% 3.5%
2026/03/31 30.23% 15.42% 13.47% 8.91% 5.84% 4.45% 4.27% 3.29% 2.96% 2.06%
  • stubhub.com
  • ticketmaster.com
  • seatgeek.com
  • vividseats.com
  • viagogo.com
  • gametime.co
  • tickpick.com
  • gotickets.com
  • nba.com
  • mlb.com

Copyright © Adthena. All rights reserved.

In March 2026, StubHub led with fluctuating spend, peaking at 38.57. Ticketmaster and SeatGeek followed, showing varied trends. Vivid Seats and Viagogo saw notable mid-month increases. The month concluded with diverse spend patterns.

Market Exposure

Competitor Count for US Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 128
2026/03/02 124
2026/03/03 129
2026/03/04 109
2026/03/05 102
2026/03/06 105
2026/03/07 97
2026/03/08 94
2026/03/09 89
2026/03/10 87
2026/03/11 66
2026/03/12 63
2026/03/13 73
2026/03/14 70
2026/03/15 63
2026/03/16 64
2026/03/17 59
2026/03/18 72
2026/03/19 65
2026/03/20 69
2026/03/21 65
2026/03/22 65
2026/03/23 66
2026/03/24 57
2026/03/25 61
2026/03/26 60
2026/03/27 65
2026/03/28 70
2026/03/29 61
2026/03/30 65
2026/03/31 64

Copyright © Adthena. All rights reserved.

March began with 128 advertisers, peaking at 129 on March 3rd. A decline followed, reaching a low of 57 on March 24th. The month concluded with 64 advertisers, reflecting a significant decrease.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
onlocationexp.com 1.4%
vividseats.com 1.3%
tickpick.com 0.83%
stubhub.com 0.68%
seatgeek.com 0.47%
tickets-center.com -0.45%
fifa.com -0.5%
poki.com -0.52%
mlb.com -1.14%
nba.com -1.37%

Copyright © Adthena. All rights reserved.

In the past month, onlocationexp.com and vividseats.com surged with click share increases of 1.4% and 1.3%, respectively. Conversely, nba.com and mlb.com experienced declines of 1.37% and 1.14%.

Campaign Efficiency

US Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date stubhub.com seatgeek.com ticketmaster.com vividseats.com nba.com viagogo.com gotickets.com tickpick.com gametime.co tickets-center.com
2026/03/01 35.28% 10.32% 11.42% 5.97% 3.94% 4.21% 11.55% 1.97% 1.9% 3.6%
2026/03/02 36.07% 11.5% 11% 4.52% 1.32% 2.54% 8.31% 10.74% 1.8% 2.92%
2026/03/03 36.98% 11.48% 12.5% 6.01% 2.72% 3.49% 8.91% 5.99% 2.61% 2.03%
2026/03/04 30.35% 11.74% 8.66% 12.24% 6.77% 6.45% 6.22% 0.72% 4.7% 1.66%
2026/03/05 31.12% 12.57% 7.35% 13.87% 10.22% 4.7% 5.03% 1.3% 1.92% 1.11%
2026/03/06 30.87% 12.45% 5.46% 11.87% 5.79% 5.34% 6.63% 0.88% 4.9% 2.18%
2026/03/07 30.09% 12.85% 7.82% 9.21% 6.96% 4.62% 7.42% 1.36% 2.18% 1.53%
2026/03/08 33.9% 11.6% 8.56% 9% 4.65% 3.69% 5.28% 0.81% 6.47% 2.22%
2026/03/09 32.01% 13.86% 10.48% 9.52% 5.58% 6.42% 6.32% 1.18% 4.25% 1.67%
2026/03/10 37.32% 11.63% 10.44% 9.39% 7.17% 4.43% 7.37% 1.03% 2.07% 1.72%
2026/03/11 37.12% 11.25% 8.97% 12.59% 3.2% 3.94% 4.06% 1.25% 3.01% 2.05%
2026/03/12 37.84% 10.92% 7.45% 13.88% 6.95% 4.11% 4.23% 0.87% 3.25% 1.98%
2026/03/13 33.76% 10.28% 7.97% 14.04% 7.33% 4.91% 4.8% 0.75% 0.96% 1.77%
2026/03/14 28.11% 11.06% 7.9% 10.94% 10.48% 4.09% 3.39% 0.55% 3.88% 3.59%
2026/03/15 32.77% 11.38% 5.99% 11.96% 6.48% 4.08% 5.21% 0.77% 7.06% 2.82%
2026/03/16 29.4% 10.69% 7.28% 14.84% 5.89% 8.86% 5.23% 0.89% 3.97% 3.19%
2026/03/17 33.43% 10.17% 5.53% 11.94% 9.88% 5.24% 6.03% 0.81% 4.15% 0.85%
2026/03/18 30.02% 11.41% 8.6% 12.7% 7.79% 6.46% 5.82% 0.3% 3.16% 1.23%
2026/03/19 37.47% 10.29% 6.38% 14.01% 7.56% 6.04% 5.25% 0.45% 1.89% 2.06%
2026/03/20 36.36% 11.03% 7.03% 13.12% 1.76% 7.44% 6.74% 0.85% 3.66% 1.57%
2026/03/21 33.23% 11.03% 6.02% 16.39% 4.17% 3.7% 4.96% 0.77% 5.03% 1.87%
2026/03/22 27.33% 13.17% 8.26% 14.01% 8.08% 3.81% 4.86% 1.41% 7.89% 0.95%
2026/03/23 29.3% 10.08% 9.38% 10.79% 12.65% 5.19% 4.81% 1.66% 5.73% 1.01%
2026/03/24 28.56% 12.7% 6.72% 13.67% 10.02% 4.82% 4.98% 1.15% 6.61% 0.46%
2026/03/25 32.61% 11.67% 5.74% 16.56% 7.9% 3.83% 5.29% 1.12% 5.8% 0.55%
2026/03/26 37.78% 13.22% 6.68% 11.62% 4.77% 3.5% 5.2% 3.38% 3.16% 1.32%
2026/03/27 35.22% 11.63% 6.04% 12.59% 7.15% 6.76% 5.1% 2.01% 2.34% 1.45%
2026/03/28 33.19% 12.6% 8.27% 12.81% 1.32% 6.25% 5.48% 2.88% 2.45% 1.38%
2026/03/29 31.89% 12.6% 7.11% 11.08% 8.09% 6.1% 4.9% 4.15% 1.16% 0.99%
2026/03/30 34.46% 13.04% 7.25% 11.76% 3.95% 3.43% 4.74% 3.5% 3.15% 2.47%
2026/03/31 33.08% 14.96% 10.91% 8.37% 5.99% 4.94% 3.54% 3.52% 3.51% 1.39%
  • stubhub.com
  • seatgeek.com
  • ticketmaster.com
  • vividseats.com
  • nba.com
  • viagogo.com
  • gotickets.com
  • tickpick.com
  • gametime.co
  • tickets-center.com

Copyright © Adthena. All rights reserved.

Stubhub.com led March with fluctuating impressions, peaking at 37.84%. Seatgeek.com steadily rose, ending at 14.96%. Ticketmaster.com saw a late surge, closing at 10.91%. Vividseats.com peaked mid-month, finishing at 8.37%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports - Last month
  1. 1
    Watch NBA Games With Fubo - Start for $0 Today https://www.fubo.tv

    Watch NBA games all season with Fubo. Fubo carries your local team live. On your phone, TV and...

  2. 2
    Live NBA Starting at $4.99 - NBA 2026 Season with Sling https://www.sling.com

    Start Watching NBA Games for $4.99 with 1 Day Pass.

  3. 3
    SOCCER.COM - Soccer cleats, Gear, & Apparel Since 1984 https://www.soccer.com

    Explore soccer cleats, jerseys, & gear at Soccer.com. Trusted since 1984 with top brands, expert picks, and gear for every level of play.

  4. 4
    Better Value at StubHub™ | 100% Guaranteed by FanProtect™ https://www.stubhub.com

    All tickets 100% Guaranteed by FanProtect™. Buy tickets now. At StubHub tickets are never sold out. Get tickets at StubHub now. Virtual views from seats.

  5. 5
    Vivid Seats® Event Tickets | 10% Off with Code VIVIDFAN10 https://www.vividseats.com

    Earn Rewards For Every Event - Concerts, Sports, and Theater.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, Fubo and Sling captivate sports fans with enticing offers for NBA games, highlighting affordability and accessibility. Meanwhile, Soccer.com emphasizes its legacy and expertise in soccer gear. StubHub and Vivid Seats focus on ticket guarantees and rewards, ensuring memorable event experiences.

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