US Media & Entertainment Sports - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Sports – US

Google AI Overview visibility for Media & Entertainment Sports US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.66926643202
90.330733568
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 12%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
seatgeek.com 22.36
stubhub.com 17.71
nba.com 11.53
vividseats.com 8.79
mlb.com 8.31
ticketmaster.com 8.1
gotickets.com 4.26
onlocationexp.com 2.74
tickpick.com 2.63
viagogo.com 2.47
others 11.1
  • seatgeek.com - 22.36%
  • stubhub.com - 17.71%
  • nba.com - 11.53%
  • vividseats.com - 8.79%
  • mlb.com - 8.31%
  • ticketmaster.com - 8.1%
  • gotickets.com - 4.26%
  • onlocationexp.com - 2.74%
  • tickpick.com - 2.63%
  • viagogo.com - 2.47%
  • others - 11.1%

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In the competitive landscape of Google PPC, SeatGeek leads with a 22.36% click share, followed by StubHub at 17.71%. Others collectively hold 11.1%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com seatgeek.com vividseats.com ticketmaster.com mlb.com gotickets.com tickpick.com viagogo.com nba.com gametime.co
2026/04/01 25.41% 16.26% 13.88% 11.89% 0.69% 3.85% 2.67% 6.64% 2.12% 6.72%
2026/04/02 25.04% 13.29% 14.53% 16.42% 0.64% 2.85% 3.36% 6.68% 2.08% 7.79%
2026/04/03 23.26% 13.55% 18.03% 10.53% 1.39% 3.3% 3.72% 6.03% 2.34% 4.97%
2026/04/04 28.11% 14.25% 12.64% 13.29% 1.12% 4.19% 2.6% 6.04% 1.86% 5.23%
2026/04/05 24.18% 11.76% 10.81% 15.83% 2.46% 3.09% 2.47% 7.34% 2.74% 3.96%
2026/04/06 22.26% 12.66% 15.03% 15.13% 1.38% 2.3% 4.72% 6.28% 2.97% 3.2%
2026/04/07 25.41% 13.13% 12.36% 19.83% 1.16% 2.97% 2.8% 6.07% 1.87% 3.07%
2026/04/08 22.9% 16.97% 11.79% 13.22% 2.93% 5.27% 4.85% 4.07% 1.75% 5.22%
2026/04/09 27.41% 13.67% 10.88% 12.7% 3.17% 4.6% 5.01% 5.56% 3.96% 1.93%
2026/04/10 24.9% 14.84% 15.03% 12.86% 3.6% 5.55% 4.45% 4.25% 2.36% 1.66%
2026/04/11 23.51% 16.59% 14.17% 13.67% 3.99% 4.03% 4.52% 2.37% 1.44% 2.38%
2026/04/12 22.47% 13.77% 12.49% 13.05% 5.8% 5.5% 4.33% 3.03% 2.11% 2.54%
2026/04/13 25.16% 16.09% 13.25% 10.31% 4.16% 5.7% 4.38% 4.79% 0.83% 4%
2026/04/14 27.98% 19.06% 11.88% 9.06% 4.46% 5.24% 3.75% 4.32% 1.86% 4.68%
2026/04/15 22.59% 18.54% 12.86% 10.78% 5.04% 5.38% 5.66% 3.61% 0.86% 4.6%
2026/04/16 23.58% 16.02% 12.64% 10.04% 5.99% 4.78% 3.9% 1.34% 0.34% 6.64%
2026/04/17 23.19% 13.86% 14.92% 9.39% 5.62% 4.76% 4.9% 2.16% 0.94% 5.83%
2026/04/18 25.11% 17.05% 11.14% 8.7% 7.49% 5.44% 3.78% 2.52% 0.6% 3.12%
2026/04/19 21.07% 15.69% 10.13% 9.42% 13.21% 4.54% 3.43% 2.5% 1.28% 2.49%
2026/04/20 26.67% 15.97% 11.48% 10.67% 6.6% 7.67% 3.58% 2.29% 1.78% 3.47%
2026/04/21 28.01% 14.67% 12.25% 9.38% 4.21% 7.36% 5.02% 3.52% 2.7% 3.32%
2026/04/22 25.65% 15.47% 12.09% 10.07% 4.39% 7.79% 5.12% 2.33% 2.13% 3.92%
2026/04/23 19.85% 14.63% 6.52% 6.06% 3.93% 4.84% 4.35% 2.44% 29.43% 1.54%
2026/04/24 24.14% 16.46% 12.76% 7.22% 5.92% 6.59% 5.17% 4.23% 2.16% 2.78%
2026/04/25 26.63% 16.5% 9.04% 5.57% 9.52% 7.53% 4.73% 3.54% 2.87% 2.29%
2026/04/26 26.65% 17.32% 12.73% 7.35% 5.48% 4.59% 5.46% 3.01% 2% 2.46%
2026/04/27 25.72% 16.25% 10.98% 7.71% 5.93% 6.17% 5.82% 3.28% 1.93% 4.04%
2026/04/28 24.64% 12.16% 7.93% 9.26% 5.53% 6.93% 7.25% 4.36% 4.23% 2.72%
2026/04/29 26.91% 12.69% 8.39% 9.23% 5.17% 5.18% 5.35% 4.47% 2.02% 3.18%
2026/04/30 22.22% 13.93% 9.37% 8.39% 8.16% 6.78% 5.45% 3.66% 3.52% 2.06%
  • stubhub.com
  • seatgeek.com
  • vividseats.com
  • ticketmaster.com
  • mlb.com
  • gotickets.com
  • tickpick.com
  • viagogo.com
  • nba.com
  • gametime.co

Copyright © Adthena. All rights reserved.

In April 2026, StubHub led PPC spend, peaking at 28.11% on April 4. SeatGeek and Vivid Seats followed, with fluctuating shares. Ticketmaster and MLB.com showed notable mid-month increases. The month ended with diverse spend patterns.

Market Exposure

Competitor Count for US Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 70
2026/04/02 70
2026/04/03 75
2026/04/04 75
2026/04/05 72
2026/04/06 71
2026/04/07 73
2026/04/08 76
2026/04/09 75
2026/04/10 76
2026/04/11 68
2026/04/12 70
2026/04/13 72
2026/04/14 69
2026/04/15 76
2026/04/16 77
2026/04/17 72
2026/04/18 79
2026/04/19 77
2026/04/20 73
2026/04/21 79
2026/04/22 80
2026/04/23 74
2026/04/24 77
2026/04/25 74
2026/04/26 73
2026/04/27 73
2026/04/28 67
2026/04/29 73
2026/04/30 67

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 80 on April 22. The month concluded with a dip to 67, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mlb.com 4.71%
nba.com 1.78%
gotickets.com 1.35%
tickets-center.com 0.89%
tickpick.com 0.34%
liverpoolfc.com -0.46%
gametime.co -0.66%
viagogo.com -1.04%
vividseats.com -2.1%
ticketmaster.com -3.27%

Copyright © Adthena. All rights reserved.

In the past month, mlb.com surged with a 4.71% click share increase, while ticketmaster.com faced a 3.27% decline.

Campaign Efficiency

US Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date stubhub.com seatgeek.com vividseats.com nba.com gotickets.com ticketmaster.com mlb.com tickpick.com viagogo.com gametime.co
2026/04/01 27.35% 17.59% 13.68% 4.7% 3.72% 9.47% 0.59% 1.94% 6.6% 7.01%
2026/04/02 27.37% 15.82% 14.81% 4.66% 3.29% 11.25% 0.61% 2.61% 6.23% 7.63%
2026/04/03 23.69% 13.72% 19.67% 5.58% 3.99% 8.2% 1.23% 2.72% 5.31% 4.74%
2026/04/04 29.63% 15.34% 13.49% 3.66% 4.84% 10.03% 1% 1.83% 5.03% 5.34%
2026/04/05 23.71% 11.98% 11.96% 6% 3.3% 12.58% 1.85% 1.89% 7.34% 3.85%
2026/04/06 21.07% 12.59% 16.16% 7.07% 3% 11.02% 1.03% 3.9% 5.66% 3.54%
2026/04/07 27.26% 13.35% 13.69% 3.32% 3.95% 15.17% 1.2% 2.51% 5.75% 2.64%
2026/04/08 26.08% 17.3% 12.35% 3.85% 6.6% 10.21% 2.93% 3.51% 3.85% 4.98%
2026/04/09 27.71% 13.58% 11.51% 7.99% 6.27% 10.28% 3.35% 3.53% 5.04% 1.57%
2026/04/10 26.1% 16.38% 15.41% 5.09% 6.08% 9.74% 3.29% 3.14% 3.24% 1.55%
2026/04/11 22.66% 22.42% 14.27% 2.66% 4.94% 11.02% 3.83% 3.3% 1.78% 2.08%
2026/04/12 22.22% 13.93% 12.77% 4.61% 6.77% 13.18% 4.12% 3.17% 2.35% 2.55%
2026/04/13 26.37% 17.17% 13.25% 1.87% 7.01% 9.14% 3.17% 3.52% 4.27% 3.32%
2026/04/14 27.69% 18.78% 12.74% 4.32% 6.13% 7.87% 3.42% 3% 4.52% 4.76%
2026/04/15 21.76% 19.85% 13.73% 2.15% 6.9% 8.85% 3.84% 4.87% 3.63% 4.18%
2026/04/16 23.19% 17.16% 12.83% 0.78% 5.12% 8.8% 4.95% 2.93% 1.15% 6.39%
2026/04/17 23.03% 15.56% 16.57% 2.06% 5.81% 8.28% 4.41% 4.02% 2.62% 4.86%
2026/04/18 25.57% 19.06% 12.81% 1.1% 6.36% 7.84% 5.08% 2.76% 2.41% 2.69%
2026/04/19 21.09% 16.91% 10.67% 2.95% 5.33% 8.84% 9.57% 2.74% 2.04% 2.17%
2026/04/20 27.97% 15.68% 11.93% 4.13% 8.78% 9.99% 4.47% 2.78% 1.93% 3.01%
2026/04/21 26.27% 13.83% 12.99% 6.37% 8.57% 7.36% 3.86% 3.77% 2.93% 2.35%
2026/04/22 25.4% 15.67% 13.46% 4.78% 8.94% 8.02% 3.39% 4.01% 2.4% 3.35%
2026/04/23 24.25% 18.99% 8.7% 10.74% 8.02% 6.85% 4.18% 4.47% 3.34% 1.72%
2026/04/24 24.4% 16.24% 14.72% 4.59% 8.09% 5.53% 4.7% 3.7% 3.86% 2.6%
2026/04/25 25.51% 16.63% 10.15% 6.42% 9.37% 4.03% 6.77% 3.66% 3.16% 2.3%
2026/04/26 27.02% 18.08% 14.1% 4.52% 5.16% 5.37% 5.28% 4.26% 2.45% 1.98%
2026/04/27 25.2% 17.58% 11.43% 4.49% 7.78% 6.13% 4.96% 4.79% 2.81% 3.11%
2026/04/28 23.63% 11.81% 9.08% 9.85% 8.05% 6.74% 4.63% 5.44% 3.74% 2.13%
2026/04/29 26.68% 12.93% 9.88% 5.08% 6.92% 7.46% 4.33% 4.68% 3.88% 2.94%
2026/04/30 21.69% 14.17% 10.75% 7.99% 7.66% 6.66% 5.8% 4.1% 3.52% 1.58%
  • stubhub.com
  • seatgeek.com
  • vividseats.com
  • nba.com
  • gotickets.com
  • ticketmaster.com
  • mlb.com
  • tickpick.com
  • viagogo.com
  • gametime.co

Copyright © Adthena. All rights reserved.

In April 2026, StubHub led with fluctuating impressions, peaking at 29.63%. SeatGeek and VividSeats followed, showing varied trends. NBA.com and MLB.com saw notable spikes mid-month. The month concluded with StubHub maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Sports - Last month
  1. 1
    Sign Up for MLB.TV https://plus.espn.com › mlbtv

    MLB.TV is Now on ESPN — Sign up for MLB.TV on ESPN and stream live baseball all season, anywhere you watch.* Watch...

  2. 2
    Watch MLB Games Online - Start for $0 Today https://www.fubo.tv

    Watch the MLB season with fubo.

  3. 3
    Better Value at StubHub™ https://www.stubhub.com

    100% Guaranteed by FanProtect™ — All tickets 100% Guaranteed by FanProtect™. Buy tickets now. At StubHub tickets are never sold out.

  4. 4
    Same Seats. Better Prices - We Guarantee The Best Prices https://www.tickpick.com

    Want The Same Seats For Better Prices? Don't Think Too Much You've Come To The Right Place

  5. 5
    viagogo Tickets - Tickets On Sale Available Now https://www.viagogo.com

    Huge Savings With Our Lowest Prices. Act Now Before Tickets Are Sold Out

Copyright © Adthena. All rights reserved.

In the competitive world of MLB streaming and ticket sales, ESPN’s MLB.TV ad highlights seamless access to live baseball, while fubo.tv entices with a free start. StubHub and TickPick promise guaranteed tickets and better prices, and viagogo emphasizes urgency with low prices.

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