US Pharma & Biotech Infectious Diseases - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Infectious Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Infectious Diseases – US

Google AI Overview visibility for Pharma & Biotech Infectious Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 61.6534213756
38.3465786244
61%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 6%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Infectious Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
paxlovid.com 19.02
uqora.com 12.85
mavyret.com 11.6
admired.com 6.92
cabenuva.com 5.76
goodrx.com 5.7
hellowisp.com 4.51
gofreddie.com 3.96
prevnar20.com 3.88
mayoclinic.org 2.18
others 23.62
  • paxlovid.com - 19.02%
  • uqora.com - 12.85%
  • mavyret.com - 11.6%
  • admired.com - 6.92%
  • cabenuva.com - 5.76%
  • goodrx.com - 5.7%
  • hellowisp.com - 4.51%
  • gofreddie.com - 3.96%
  • prevnar20.com - 3.88%
  • mayoclinic.org - 2.18%
  • others - 23.62%

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In the PPC landscape, paxlovid.com leads with 19.02% click share, closely followed by uqora.com at 12.85%. Meanwhile, ‘others’ collectively hold a significant 23.62%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Infectious Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mavyret.com cabenuva.com gofreddie.com uqora.com goodrx.com dovato.com admired.com prevnar20.com paxlovid.com hellowisp.com
2026/05/01 7.39% 12.5% 4.29% 15.05% 2.93% 4.11% 13.86% 6.2% 5.19% 2.9%
2026/05/02 6.51% 17.75% 4.14% 8.04% 6.82% 3.36% 9.18% 6.35% 3.9% 2.78%
2026/05/03 16.04% 18.52% 4.03% 1.66% 11.58% 4.9% 0% 6.1% 5.72% 1.93%
2026/05/04 11.13% 15.24% 5.15% 10.85% 5.55% 1.73% 6.32% 5.43% 5.12% 0%
2026/05/05 9.66% 11.53% 2.4% 10.15% 4.39% 4.72% 9.76% 4.63% 4.47% 6.6%
2026/05/06 8.27% 9.64% 4.09% 11.79% 2.96% 7.52% 10.07% 5.45% 5.63% 0.85%
2026/05/07 8.52% 11.44% 3.68% 15.29% 5.45% 3.96% 12.72% 4.24% 4.03% 5.06%
2026/05/08 6.87% 9.77% 4.44% 10.1% 7.92% 7.25% 9.53% 5.27% 5.64% 5.76%
2026/05/09 6.49% 13.35% 4.19% 12.22% 6.35% 4.99% 10.44% 3.59% 5.26% 6.36%
2026/05/10 11.34% 18.65% 4.61% 6.93% 2.43% 8.14% 4.74% 4.02% 5.15% 2.02%
2026/05/11 11.76% 11.52% 5.12% 5.58% 5.16% 8.05% 3.92% 4.94% 5.53% 1.68%
2026/05/12 8.16% 12.44% 4.57% 16.21% 6.41% 2.71% 9.95% 3.99% 4.99% 2.92%
2026/05/13 5.42% 15.85% 5.39% 15.39% 0% 8.09% 3.29% 6.16% 7.26% 0.05%
2026/05/14 11.32% 14.96% 7.17% 12.82% 0% 4.62% 3.04% 4.16% 4.63% 0.03%
2026/05/15 6.87% 9.76% 4.44% 10.09% 7.92% 7.24% 9.52% 5.27% 5.63% 5.76%
2026/05/16 7.12% 13.58% 7.38% 16.52% 0.99% 8.02% 2.47% 4.55% 5.19% 6.78%
2026/05/17 7.28% 13.63% 5.87% 14.74% 1.83% 4.47% 8.72% 5.08% 3.79% 5.59%
2026/05/18 7.63% 14.85% 8.85% 7.45% 1.54% 9.33% 5.09% 7.07% 5.44% 4.48%
2026/05/19 5.56% 11.6% 3.83% 19.31% 2.29% 3.72% 14.49% 5.27% 4.86% 5.49%
2026/05/20 6.41% 5.74% 6.96% 25.27% 0.9% 4.26% 13.51% 4.02% 3.87% 5.39%
2026/05/21 11.39% 11.67% 6.56% 9.15% 2.5% 3.52% 8.86% 5.01% 6.2% 3.89%
2026/05/22 16.02% 8.71% 6.73% 18.51% 0.15% 7.38% 0% 4.4% 6.59% 0%
2026/05/23 14.12% 7.5% 5.99% 15.9% 0.04% 9.25% 3.14% 4.34% 5.49% 0%
2026/05/24 13.6% 12.85% 8.71% 11.42% 1.29% 5.53% 9.76% 4.24% 4.42% 3.34%
2026/05/25 9.52% 11.3% 4.43% 17.75% 2% 8.28% 3.63% 4.17% 3.43% 2.5%
2026/05/26 17.63% 9.6% 8.97% 8.24% 2.95% 4.66% 5.1% 3.8% 4.71% 2.07%
2026/05/27 16.94% 12.06% 4.98% 2.57% 4.48% 8.7% 5.49% 5.11% 4.94% 0.75%
2026/05/28 12.19% 9% 3.84% 10.3% 6.52% 4.69% 10.44% 3.53% 4.02% 4.41%
2026/05/29 16.89% 10.11% 3.7% 6.21% 7.16% 3.51% 6.39% 3.65% 4.23% 4.88%
2026/05/30 12.59% 11.46% 6.3% 6.51% 4.87% 6.38% 6.43% 4.38% 4.7% 3.84%
2026/05/31 14.26% 10.59% 10% 7.21% 6.51% 5.49% 4.11% 3.93% 2.98% 0.75%
  • mavyret.com
  • cabenuva.com
  • gofreddie.com
  • uqora.com
  • goodrx.com
  • dovato.com
  • admired.com
  • prevnar20.com
  • paxlovid.com
  • hellowisp.com

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In May 2026, mavyret.com saw fluctuating PPC spend, peaking mid-month. Cabenuva.com maintained a strong presence, while gofreddie.com and uqora.com showed varied trends. The month concluded with diverse advertiser strategies.

Market Exposure

Competitor Count for US Pharma & Biotech Infectious Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 66
2026/05/02 62
2026/05/03 64
2026/05/04 68
2026/05/05 71
2026/05/06 68
2026/05/07 74
2026/05/08 72
2026/05/09 71
2026/05/10 73
2026/05/11 74
2026/05/12 74
2026/05/13 73
2026/05/14 77
2026/05/15 72
2026/05/16 76
2026/05/17 75
2026/05/18 75
2026/05/19 73
2026/05/20 72
2026/05/21 69
2026/05/22 69
2026/05/23 71
2026/05/24 71
2026/05/25 76
2026/05/26 73
2026/05/27 70
2026/05/28 71
2026/05/29 71
2026/05/30 69
2026/05/31 71

Copyright © Adthena. All rights reserved.

May began with 66 advertisers, fluctuating throughout the month, peaking at 77 on May 14. The month concluded with 71 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Infectious Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mavyret.com 4.13%
dndi.org 1.3%
mayoclinic.org 1.03%
gofreddie.com 1.03%
apretude.com 0.69%
hellowisp.com -0.67%
goodrx.com -0.88%
paxlovid.com -1.43%
cabenuva.com -1.52%
symtuzahcp.com -2.8%

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Mavyret.com surged with a 4.13% click share increase, while symtuzahcp.com dropped by 2.8%. Dndi.org and mayoclinic.org also saw positive gains, contrasting with declines for cabenuva.com and paxlovid.com.

Campaign Efficiency

US Pharma & Biotech Infectious Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date mavyret.com gofreddie.com uqora.com goodrx.com dndi.org admired.com paxlovid.com cabenuva.com hellowisp.com symtuzahcp.com
2026/05/01 10.84% 3.9% 15.95% 4.01% 2.29% 17.72% 8.52% 6.02% 5.31% 4.55%
2026/05/02 10.53% 4.04% 8.7% 9.59% 0.01% 12.13% 6.78% 8.7% 5.2% 9.42%
2026/05/03 22.93% 3.89% 1.9% 16.23% 0.02% 0% 10.21% 7.34% 3.8% 6.46%
2026/05/04 15.88% 4.99% 11.95% 7.52% 1.43% 8.54% 8.3% 4.46% 0% 9.02%
2026/05/05 13.4% 2.32% 10.51% 5.61% 0.18% 11.82% 7.33% 3.51% 11.82% 3.74%
2026/05/06 11.49% 4% 12.88% 3.22% 0.01% 12.88% 9.4% 3.94% 1.61% 8.15%
2026/05/07 10.92% 2.99% 16.3% 6.12% 0.56% 17.78% 6.6% 4.44% 8.89% 4.71%
2026/05/08 9.2% 4.16% 10.88% 9.28% 0.84% 12.37% 9.41% 3.8% 10.58% 5.01%
2026/05/09 8.96% 3.82% 12.23% 7.67% 0.03% 12.23% 8.32% 5.98% 11.01% 5.33%
2026/05/10 16.75% 5.29% 7.65% 3.27% 0.02% 6.12% 8.63% 9.63% 3.86% 6.95%
2026/05/11 16.19% 4.91% 6.29% 6.5% 5.13% 5.5% 9.5% 4.14% 3.19% 3.05%
2026/05/12 9.89% 4.11% 16.56% 7.11% 0.66% 14.2% 7.15% 4.4% 4.78% 3.88%
2026/05/13 10.17% 6.03% 18.77% 0% 0.67% 4.69% 13.69% 5.48% 0.09% 0.34%
2026/05/14 16.22% 6.83% 14.74% 0% 6.3% 4.43% 7.87% 5.33% 0.05% 0.18%
2026/05/15 9.2% 4.16% 10.88% 9.28% 0.84% 12.37% 9.41% 3.8% 10.58% 5.01%
2026/05/16 9.08% 7.24% 18.58% 1.5% 1.82% 3.1% 8.61% 6.17% 12.55% 0.15%
2026/05/17 8.97% 5.11% 15.5% 3.02% 8.28% 11.92% 5.87% 6.42% 9.58% 0.09%
2026/05/18 10.65% 9.75% 8.93% 2.03% 2.89% 7.14% 10.22% 5.12% 9.56% 0.07%
2026/05/19 7.89% 3.99% 20.49% 2.92% 1.9% 19.13% 7.92% 3.2% 9.88% 0.02%
2026/05/20 7.13% 5.14% 25.01% 1.38% 2.57% 17.4% 5.68% 2.13% 8.7% 0%
2026/05/21 14.78% 5.72% 9.48% 3.43% 5.73% 10.83% 9.92% 4.94% 6.77% 0%
2026/05/22 23.95% 6.4% 20.5% 0.46% 3.64% 0% 11.59% 3.86% 0% 0%
2026/05/23 20.53% 6.02% 17.89% 0.2% 6.12% 4.47% 9.62% 2.69% 0% 0%
2026/05/24 20.06% 8.46% 11.84% 1.66% 2.22% 11.84% 7.14% 4.34% 6.05% 0%
2026/05/25 13.49% 4.8% 19.2% 2.86% 1.4% 4.52% 5.59% 5.27% 4.64% 0%
2026/05/26 23.83% 8.42% 8.44% 3.94% 7.08% 6.03% 7.53% 3.07% 3.62% 0%
2026/05/27 25.93% 5.54% 2.78% 5.93% 3.44% 6.94% 8.61% 4.16% 1.4% 0%
2026/05/28 16.07% 3.42% 10.62% 7.85% 2.88% 13.51% 6.43% 2.56% 7.75% 0%
2026/05/29 21.61% 3.52% 5.98% 7.97% 5.46% 7.97% 6.26% 2.49% 7.98% 0%
2026/05/30 17.93% 5.76% 6.87% 5.73% 2.76% 9.16% 7.69% 3% 6.88% 0%
2026/05/31 20.41% 10.09% 7.88% 7.88% 5.51% 5.26% 4.96% 3.03% 1.44% 0%
  • mavyret.com
  • gofreddie.com
  • uqora.com
  • goodrx.com
  • dndi.org
  • admired.com
  • paxlovid.com
  • cabenuva.com
  • hellowisp.com
  • symtuzahcp.com

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In May 2026, mavyret.com led with fluctuating impressions, peaking at 25.93%. gofreddie.com and uqora.com showed steady growth, while goodrx.com and dndi.org had sporadic spikes. The month ended with mavyret.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases - Last month
  1. 1
    HCP Information: CABENUVA - (Cabotegravir; Rilpivirine) https://www.cabenuvahcp.com/

    HCPs - Learn More About CABENUVA And Discover Important Product Info. Request Samples. Consider How CABENUVA Can Fit Into Your Patients' Broader Health.

  2. 2
    Get UTI Antibiotics Online - Same-Day Pharmacy Pick Up https://www.goodrx.com/

    Treat your UTI today. Skip the waiting room. Get fast and easy personalized care now.

  3. 3
    Hepatitis C Treatment Option - Treating Chronic & Acute Hep C

    Explore A Hep C Treatment Option & If You Are Eligible For A Co-Pay Card. Hear From Real Patients About Their Experience With Hep C.

  4. 4
    PAXLOVID™ Treatment Rx - Frequently Asked Questions https://www.paxlovid.com/

    PAXLOVID™ (nirmatrelvir tablets; ritonavir tablets) Rx Info, Safety Info & Boxed Warning.

  5. 5
    PREVNAR 20® By Pfizer - See Vaccine Information https://www.prevnar20.com/

    Talk To Your Doctor About PREVNAR 20® (Pneumococcal 20-valent Conjugate Vaccine).

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals and biotech, CABENUVA’s ad stands out by targeting healthcare professionals with detailed product information and sample requests. GoodRx simplifies UTI treatment with convenience-focused messaging. Mavyret offers a personal touch with patient stories for Hep C treatment. PAXLOVID™ provides comprehensive safety details, while PREVNAR 20® emphasizes doctor-patient communication for vaccine information.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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