US Pharma & Biotech Infectious Diseases - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Infectious Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Infectious Diseases – US

Google AI Overview visibility for Pharma & Biotech Infectious Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 61.9144905755
38.0855094245
61%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 6%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 21%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Infectious Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
paxlovid.com 14.49
mavyret.com 13.68
uqora.com 10.47
admired.com 9.7
hellowisp.com 5.18
goodrx.com 4.74
cabenuva.com 4.3
gofreddie.com 3.25
mayoclinic.org 2.6
epclusa.com 2.34
others 29.25
  • paxlovid.com - 14.49%
  • mavyret.com - 13.68%
  • uqora.com - 10.47%
  • admired.com - 9.7%
  • hellowisp.com - 5.18%
  • goodrx.com - 4.74%
  • cabenuva.com - 4.3%
  • gofreddie.com - 3.25%
  • mayoclinic.org - 2.6%
  • epclusa.com - 2.34%
  • others - 29.25%

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In the PPC landscape, ‘paxlovid.com’ leads with 14.49% click share, followed by ‘mavyret.com’ at 13.68%. ‘Others’ collectively hold a significant 29.25%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Infectious Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date uqora.com admired.com cabenuva.com dovato.com mavyret.com epclusa.com hellowisp.com goodrx.com gofreddie.com paxlovid.com
2026/06/01 7.06% 9.6% 8.84% 2.63% 13.62% 3.35% 3.54% 6.27% 4.4% 3.96%
2026/06/02 8.52% 8.55% 9.01% 3.4% 10.08% 5.63% 5.82% 6.89% 3.63% 4.33%
2026/06/03 1.88% 4.46% 12.19% 7.86% 17.19% 2.65% 1.1% 4.03% 6.08% 4.08%
2026/06/04 4.36% 4.14% 13.18% 2.45% 14.47% 2.78% 5.14% 3.7% 3.4% 4.57%
2026/06/05 7.15% 5.94% 12.98% 2.79% 12.99% 2.58% 4.17% 1.53% 5.91% 3.96%
2026/06/06 10.74% 9.97% 8.33% 1.74% 11.96% 2.41% 5.64% 4.68% 3.39% 4.15%
2026/06/07 5.67% 8.79% 6.85% 2.66% 14.1% 4.15% 7.19% 5.2% 4.24% 3.11%
2026/06/08 6.97% 7.74% 11.18% 4.03% 15.5% 3.47% 5.85% 2.52% 5.4% 3.98%
2026/06/09 2.39% 5.67% 12.76% 3.31% 17.19% 3.69% 1.46% 5.13% 7.34% 4.45%
2026/06/10 6.12% 4.84% 9.91% 5.25% 15.59% 5.39% 4.82% 3.15% 4.87% 4.94%
2026/06/11 6.73% 6.04% 8.58% 5.85% 15.1% 2.27% 3.73% 1.05% 9.06% 4.7%
2026/06/12 13.23% 12.28% 8.85% 0.61% 9.49% 2.41% 5.7% 3.31% 7.06% 5.1%
2026/06/13 7.28% 11.28% 11.17% 2.52% 10.41% 1.41% 9.24% 4.92% 5.92% 4%
2026/06/14 8.45% 11.04% 11.63% 2.85% 9.9% 1.92% 7.09% 5.29% 7.36% 4.12%
2026/06/15 2.7% 6.39% 5.07% 3.34% 13.56% 2.94% 3.16% 5.71% 9.84% 5.78%
2026/06/16 6.86% 7.87% 7.27% 6.81% 14.37% 1.94% 3.67% 7.31% 6.03% 3.78%
2026/06/17 7.07% 9.27% 11.61% 5.31% 13.02% 1.82% 3.9% 0% 14.16% 4.3%
2026/06/18 12.59% 8.81% 9.52% 3.78% 12.35% 4.02% 4.88% 0% 4.23% 4.04%
2026/06/19 12.96% 4.9% 12.89% 5.25% 15.32% 3.45% 8.14% 0.01% 1.37% 3.98%
2026/06/20 8.88% 0% 12.39% 7.79% 18.26% 3.18% 0.07% 0.03% 2.14% 5.99%
2026/06/21 8.21% 8.57% 10.34% 8.51% 12.99% 2.41% 7.57% 2.88% 4.46% 3.45%
2026/06/22 8.61% 9.94% 7.38% 9.57% 8.46% 3.29% 6.81% 4.44% 2.51% 4.06%
2026/06/23 7.04% 3.74% 11.68% 7.67% 11.55% 3.95% 3.65% 3.16% 2.2% 4.03%
2026/06/24 4.58% 0% 21.17% 9.29% 10.89% 3.95% 0% 0% 1.21% 6.26%
2026/06/25 2.42% 0% 18.24% 13.48% 6.36% 5% 0% 0% 1.44% 6.37%
2026/06/26 2.65% 0% 19.55% 10.61% 15.2% 4.07% 0.18% 0% 0.52% 6.84%
2026/06/27 0% 0% 16.5% 10.41% 14.85% 4.43% 0% 0% 1.05% 6.33%
2026/06/28 4.8% 5.28% 16.1% 7.55% 12.23% 5.46% 2.65% 2.19% 1.86% 4.94%
2026/06/29 9.14% 10.46% 9.31% 6.48% 6.14% 4.95% 6.52% 4.91% 3.34% 2.77%
2026/06/30 13.55% 12.04% 8.92% 7.53% 7.1% 4.31% 4.25% 3.97% 0.92% 0.69%
  • uqora.com
  • admired.com
  • cabenuva.com
  • dovato.com
  • mavyret.com
  • epclusa.com
  • hellowisp.com
  • goodrx.com
  • gofreddie.com
  • paxlovid.com

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In June 2026, Cabenuva.com led with a peak on June 24 at 21.17. Mavyret.com followed closely, peaking on June 20 at 18.26. Uqora.com and Admired.com showed consistent fluctuations, while Paxlovid.com ended with a decline.

Market Exposure

Competitor Count for US Pharma & Biotech Infectious Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 73
2026/06/02 72
2026/06/03 70
2026/06/04 75
2026/06/05 76
2026/06/06 76
2026/06/07 79
2026/06/08 77
2026/06/09 72
2026/06/10 73
2026/06/11 71
2026/06/12 75
2026/06/13 75
2026/06/14 75
2026/06/15 71
2026/06/16 70
2026/06/17 71
2026/06/18 66
2026/06/19 69
2026/06/20 66
2026/06/21 69
2026/06/22 69
2026/06/23 73
2026/06/24 70
2026/06/25 69
2026/06/26 69
2026/06/27 68
2026/06/28 68
2026/06/29 71
2026/06/30 71

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June began with 73 advertisers, fluctuating throughout the month. Peaks reached 79 on June 7, but declined to 66 by June 18. The month concluded with 71 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Infectious Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
symtuzahcp.com 2.98%
uqora.com 2.62%
paxlovid.com 1.96%
dovato.com 1.73%
cabenuva.com 1.05%
admired.com -1.47%
mayoclinic.org -1.64%
gofreddie.com -1.81%
dndi.org -2.23%
goodrx.com -2.64%

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In the past month, symtuzahcp.com surged by 2.98%, while goodrx.com dropped by 2.64%. Uqora.com and paxlovid.com also saw gains, contrasting with declines from dndi.org and gofreddie.com.

Campaign Efficiency

US Pharma & Biotech Infectious Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date admired.com uqora.com mavyret.com goodrx.com hellowisp.com epclusa.com cabenuva.com gofreddie.com paxlovid.com dndi.org
2026/06/01 15.06% 9.68% 15.39% 7.59% 4.5% 2.23% 2.31% 4.01% 4.59% 3.1%
2026/06/02 13.38% 12.27% 12.6% 8.92% 6.92% 4.25% 2.56% 3.31% 5.41% 3.87%
2026/06/03 7.2% 2.88% 24.78% 5.93% 1.45% 0.78% 4.34% 6.5% 5.88% 3.44%
2026/06/04 6.28% 6.28% 19.02% 5.03% 6.4% 1.75% 4.43% 3.32% 6.02% 8.8%
2026/06/05 9.85% 10.95% 16.13% 2.28% 5.58% 1.6% 5.59% 5.7% 5.2% 5.11%
2026/06/06 14.56% 14.56% 14.48% 5.6% 6.73% 0.98% 2.11% 2.86% 4.87% 3.59%
2026/06/07 12.72% 7.27% 16.22% 6.41% 9.17% 3.36% 2.35% 3.72% 3.67% 3.35%
2026/06/08 12.22% 10% 18.98% 3.4% 8.9% 2.15% 3.61% 5.35% 5.03% 3.69%
2026/06/09 9.24% 3.7% 22.21% 7.61% 1.97% 1.72% 4.33% 8.01% 6.42% 1.81%
2026/06/10 7.25% 8.7% 19.56% 4.35% 5.94% 4.16% 2.81% 4.87% 6.42% 3.04%
2026/06/11 10.16% 10.16% 19.48% 1.35% 5.09% 0.9% 2.5% 8.69% 6.06% 3.43%
2026/06/12 17.33% 17.33% 10.96% 4% 6.68% 1.02% 2.25% 5.73% 5.84% 3.99%
2026/06/13 16.61% 9.49% 12.24% 6% 11.97% 0.27% 3.5% 5.67% 4.82% 2.11%
2026/06/14 16.61% 11.5% 12.72% 6.39% 10.23% 0.63% 2.91% 6.68% 4.98% 0.93%
2026/06/15 9.21% 3.68% 17.94% 7.37% 3.7% 0.58% 1.38% 8.96% 7.42% 2.49%
2026/06/16 12.07% 9.38% 17.94% 9.38% 5.4% 0.32% 2.6% 5.37% 4.83% 0.58%
2026/06/17 14.88% 10.42% 17.65% 0% 7.45% 0.33% 3.16% 14.72% 5.96% 1.94%
2026/06/18 13.66% 17.75% 15.64% 0% 7.08% 3.19% 2.59% 4.45% 5.36% 4.11%
2026/06/19 7.92% 18.91% 19.71% 0.05% 10.32% 1.8% 3.46% 1.38% 5.44% 0.67%
2026/06/20 0% 14.93% 24.75% 0.13% 0.05% 0.91% 3.88% 2.06% 9.14% 1.58%
2026/06/21 13.12% 11.81% 17.82% 4.01% 9.19% 0.91% 2.96% 4.37% 4.6% 1.13%
2026/06/22 15.42% 11.86% 11.09% 5.93% 8.33% 2.12% 1.98% 2.4% 5.13% 0.14%
2026/06/23 7.58% 10.62% 15.42% 4.55% 4.58% 2.56% 3.67% 2.07% 5.72% 0.06%
2026/06/24 0% 9.05% 18.92% 0% 0.01% 1.93% 7.92% 1.43% 11.58% 0.08%
2026/06/25 0% 5.7% 11.43% 0% 0.01% 3.3% 6.93% 2.35% 12.33% 0.06%
2026/06/26 0% 5.15% 26.28% 0% 0.47% 1.99% 6.63% 0.58% 11.74% 0.05%
2026/06/27 0% 0% 24.63% 0% 0.01% 2.6% 5.54% 1.3% 10.94% 0.03%
2026/06/28 9.85% 8.06% 17.66% 3.58% 3.91% 4.12% 4.92% 1.92% 7.43% 0.02%
2026/06/29 16.11% 12.89% 6.98% 6.44% 7.54% 3.57% 2.48% 3.09% 3.43% 0.26%
2026/06/30 18.47% 18.47% 8.48% 5.28% 5.28% 2.86% 2.26% 0.85% 0.79% 0.74%
  • admired.com
  • uqora.com
  • mavyret.com
  • goodrx.com
  • hellowisp.com
  • epclusa.com
  • cabenuva.com
  • gofreddie.com
  • paxlovid.com
  • dndi.org

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Admired.com started June strong, fluctuated, and ended at 18.47%. Uqora.com saw a steady rise, closing at 18.47%. Mavyret.com peaked mid-month, finishing at 8.48%. Goodrx.com remained stable, ending at 5.28%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases - Last month
  1. 1
    HCP Information: CABENUVA - (Cabotegravir; Rilpivirine) https://www.cabenuvahcp.com/

    HCPs - Learn More About CABENUVA And Discover Important Product Info. Request Samples. Consider How CABENUVA Can Fit Into Your Patients' Broader Health.

  2. 2
    Get UTI Antibiotics Online - Same-Day Pharmacy Pick Up https://www.goodrx.com/

    Treat your UTI today. Skip the waiting room. Get fast and easy personalized care now.

  3. 3
    Hepatitis C Treatment Option - Can Hepatitis C Be Cured?

    Explore A Hep C Treatment Option & If You Are Eligible For A Co-Pay Card. Hear From Real Patients About Their Experience With Hep C.

  4. 4
    PAXLOVID™ Treatment Rx - Frequently Asked Questions https://www.paxlovid.com/

    PAXLOVID™ (nirmatrelvir tablets; ritonavir tablets) Rx Info, Safety Info & Boxed Warning.

  5. 5
    PREVNAR 20® By Pfizer - See Vaccine Information https://www.prevnar20.com/

    Talk To Your Doctor About PREVNAR 20® (Pneumococcal 20-valent Conjugate Vaccine).

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals and biotech, top-performing PPC ads reveal strategic messaging. CABENUVA emphasizes healthcare professional education and patient integration. GoodRx offers convenience with same-day UTI treatment. Mavyret focuses on Hepatitis C treatment eligibility and patient stories. PAXLOVID™ provides comprehensive treatment information. PREVNAR 20® encourages proactive doctor-patient discussions.

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