US Pharma & Biotech Infectious Diseases - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Infectious Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Infectious Diseases – US

Google AI Overview visibility for Pharma & Biotech Infectious Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 65.790677811
34.209322189
65%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 6%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 23%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Infectious Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
paxlovid.com 21.25
mavyret.com 10.64
uqora.com 8.81
treatmyuti.com 8.16
admired.com 5.42
cabenuva.com 5.42
prevnar20.com 3.4
goodrx.com 3.18
epclusa.com 3.08
dovato.com 2.77
others 27.87
  • paxlovid.com - 21.25%
  • mavyret.com - 10.64%
  • uqora.com - 8.81%
  • treatmyuti.com - 8.16%
  • admired.com - 5.42%
  • cabenuva.com - 5.42%
  • prevnar20.com - 3.4%
  • goodrx.com - 3.18%
  • epclusa.com - 3.08%
  • dovato.com - 2.77%
  • others - 27.87%

Copyright © Adthena. All rights reserved.

In the PPC landscape, paxlovid.com leads with 21.25% click share, while ‘others’ collectively hold 27.87%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Infectious Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cabenuva.com mavyret.com uqora.com dovato.com paxlovid.com admired.com prevnar20.com epclusa.com treatmyuti.com apretude.com
2026/07/01 13.96% 11.86% 3.54% 11.7% 0.43% 0% 1.85% 5.82% 0% 2.66%
2026/07/02 13.53% 14.49% 0% 10.78% 2.14% 0% 4.87% 8.51% 0% 6.1%
2026/07/03 16.3% 13.11% 0% 8.57% 6.93% 0% 6.82% 5.82% 0% 2.06%
2026/07/04 14.83% 9.68% 5.47% 11.34% 6.85% 0% 5.63% 6.06% 0% 3.02%
2026/07/05 14.6% 17.7% 0% 9.66% 6.02% 0% 4.62% 5.02% 0% 1.79%
2026/07/06 13.75% 13.05% 0% 11.5% 6.47% 0% 5.42% 5.84% 0% 4.11%
2026/07/07 10.76% 13.55% 17.88% 8.22% 6.05% 0% 3.94% 6.47% 0% 2.06%
2026/07/08 11.18% 13.23% 6.31% 7.74% 5.72% 4.57% 3.79% 7.2% 1.11% 2.73%
2026/07/09 11.18% 4.65% 6.62% 6.7% 6.29% 5.62% 4% 3.46% 8.6% 4.07%
2026/07/10 13.76% 8.38% 5.95% 8.87% 7.2% 5.47% 3.53% 7.14% 4.64% 1.35%
2026/07/11 15.26% 6.11% 7.21% 10.11% 6.03% 5.67% 4.84% 3.72% 4.23% 3.61%
2026/07/12 12.28% 17.01% 0% 10.82% 8.14% 0% 5.91% 8.34% 0% 2.39%
2026/07/13 11.7% 18.21% 2.16% 10.3% 7.36% 0% 5.47% 4.87% 0% 2.29%
2026/07/14 13.85% 15.83% 0% 11.01% 8.09% 0% 6.43% 6.3% 0% 5.73%
2026/07/15 6.02% 4.84% 9.71% 5.94% 4.74% 13.93% 2.51% 2.33% 15.17% 0.6%
2026/07/16 9.13% 9.23% 6.02% 5.46% 6.39% 7.8% 3.69% 2.73% 11.05% 1.14%
2026/07/17 13.45% 12.3% 0% 12.05% 8.48% 0% 5.3% 6.11% 0% 2.09%
2026/07/18 18.22% 11.99% 3.44% 9.66% 8.32% 0% 6.08% 5.02% 0% 3.47%
2026/07/19 12.36% 9.81% 9.22% 7.33% 6.26% 8.28% 2.75% 2.77% 2.83% 3.91%
2026/07/20 10.82% 6.2% 18.81% 8.23% 5.71% 12.53% 3.83% 4.52% 6.36% 0.59%
2026/07/21 13.85% 15.83% 0% 11.01% 8.09% 0% 6.43% 6.3% 0% 5.73%
2026/07/22 13.39% 10.4% 2.72% 10.83% 6.32% 8.28% 3.19% 3.32% 8.24% 2.64%
2026/07/23 18.76% 10.45% 3.23% 7.82% 6.96% 3.11% 4.96% 4.88% 0% 2.94%
2026/07/24 13.6% 6.51% 6.74% 7.9% 5.51% 1.49% 3.07% 5.17% 1.06% 5.52%
2026/07/25 13.81% 7.19% 6.47% 5.61% 4.77% 4.55% 2.44% 2.97% 11.55% 2.89%
2026/07/26 14.06% 5.6% 11.06% 5.12% 4.53% 8.46% 3.64% 2.73% 5.29% 2.63%
2026/07/27 10.24% 7.14% 10.05% 7.04% 4.48% 5.44% 2.76% 3.36% 8.42% 3.21%
2026/07/28 6.68% 6.54% 3.51% 8.43% 5.08% 3.47% 2.44% 2.87% 10.18% 5.14%
2026/07/29 8.81% 7.88% 6.97% 9.25% 4.87% 5.85% 4.49% 2.78% 12.06% 6.5%
2026/07/30 10.44% 6.44% 3% 5.92% 5.54% 4.63% 3.66% 3.14% 5.52% 4.79%
2026/07/31 15.07% 10.82% 9.74% 6.49% 5.13% 5.01% 4.81% 4.75% 4.73% 4.11%
  • cabenuva.com
  • mavyret.com
  • uqora.com
  • dovato.com
  • paxlovid.com
  • admired.com
  • prevnar20.com
  • epclusa.com
  • treatmyuti.com
  • apretude.com

Copyright © Adthena. All rights reserved.

Cabenuva.com led July with fluctuating trends, peaking mid-month. Mavyret.com showed a strong start, dipping later. Uqora.com spiked early, stabilizing. Dovato.com maintained steady performance. Paxlovid.com and others had varied patterns, ending July with mixed results.

Market Exposure

Competitor Count for US Pharma & Biotech Infectious Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 69
2026/07/02 64
2026/07/03 64
2026/07/04 64
2026/07/05 65
2026/07/06 67
2026/07/07 73
2026/07/08 72
2026/07/09 71
2026/07/10 68
2026/07/11 69
2026/07/12 70
2026/07/13 73
2026/07/14 68
2026/07/15 70
2026/07/16 69
2026/07/17 65
2026/07/18 69
2026/07/19 73
2026/07/20 70
2026/07/21 68
2026/07/22 74
2026/07/23 76
2026/07/24 77
2026/07/25 77
2026/07/26 80
2026/07/27 75
2026/07/28 75
2026/07/29 76
2026/07/30 74
2026/07/31 73

Copyright © Adthena. All rights reserved.

July began with 69 advertisers, fluctuating slightly mid-month. A notable rise occurred from July 22, peaking at 80 on July 26. The month concluded with 73 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Infectious Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
treatmyuti.com 3.74%
uqora.com 2.09%
admired.com 2.05%
callondoc.com 1.88%
symtuzahcp.com 0.98%
goodrx.com -0.69%
prevnar20.com -0.72%
epclusa.com -1.43%
mavyret.com -3.24%
paxlovid.com -4.21%

Copyright © Adthena. All rights reserved.

In the past month, treatmyuti.com surged by 3.74%, while paxlovid.com dropped by 4.21%.

Campaign Efficiency

US Pharma & Biotech Infectious Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date mavyret.com uqora.com paxlovid.com admired.com treatmyuti.com cabenuva.com apretude.com dovato.com symtuzahcp.com goodrx.com
2026/07/01 19.23% 6.31% 0.64% 0% 0% 5.62% 2.86% 6.03% 15.34% 0.13%
2026/07/02 21.86% 0% 3.55% 0% 0% 6.06% 7.11% 4.89% 5.76% 0%
2026/07/03 22.98% 0% 11.54% 0% 0% 6.58% 1.97% 2.77% 3.1% 0%
2026/07/04 15.84% 9.16% 11.58% 0% 0% 6.21% 3.04% 3.25% 3.08% 0%
2026/07/05 26.02% 0% 10.33% 0% 0% 6.97% 1.54% 3.94% 4.04% 2.79%
2026/07/06 20.92% 0% 11.78% 0% 0% 6.08% 4.7% 5.21% 2.43% 0.13%
2026/07/07 18.46% 26.29% 8.78% 0% 0% 4.02% 1.74% 2.96% 1.6% 0.16%
2026/07/08 18.58% 9.71% 8.65% 6.48% 2.16% 4.56% 2.52% 3.36% 2.32% 4.32%
2026/07/09 7.13% 10.02% 9.19% 7.79% 11.13% 4.16% 3.9% 2.01% 1.33% 6.68%
2026/07/10 9.71% 9.05% 10.67% 7.76% 9.05% 5.33% 1.1% 3.42% 2.17% 2.59%
2026/07/11 9.81% 11.32% 9.2% 8.49% 8.49% 6.65% 3.72% 4.37% 0.95% 2.83%
2026/07/12 23.99% 0% 12.47% 0% 0% 5.74% 2.42% 5.56% 3.95% 0%
2026/07/13 29.56% 3.73% 11.86% 0% 0% 5.5% 2.25% 3.73% 1.71% 0.15%
2026/07/14 24.28% 0% 13.59% 0% 0% 7.54% 6.25% 3.56% 2.4% 0%
2026/07/15 5.18% 12.55% 5.96% 17.26% 18.82% 2.83% 0.34% 1.36% 2.72% 9.47%
2026/07/16 9.4% 8.44% 8.68% 10.55% 14.77% 3.29% 0.94% 1.17% 3.65% 8.52%
2026/07/17 18.9% 0% 15.01% 0% 0% 7.41% 2% 3.5% 1.74% 0.41%
2026/07/18 19.28% 6.11% 14.44% 0% 0% 8.34% 3.59% 2.77% 1.9% 0.32%
2026/07/19 13.81% 13.72% 8.77% 11.3% 4.04% 4.63% 3.58% 1.95% 1.92% 6.46%
2026/07/20 7.54% 25.92% 7.63% 16.5% 9.43% 4.2% 0.28% 1.73% 1.85% 4.81%
2026/07/21 24.28% 0% 13.59% 0% 0% 7.54% 6.25% 3.56% 2.4% 0%
2026/07/22 13.96% 4.22% 9.11% 12.65% 12.65% 5.67% 2.5% 3.83% 2.2% 4.38%
2026/07/23 17.59% 5.03% 11.02% 5.03% 0% 9.63% 2.71% 2.44% 2.01% 2.72%
2026/07/24 7.49% 10.31% 8.06% 2.06% 2.06% 5.75% 5.26% 2.94% 2.45% 4.21%
2026/07/25 9.49% 9.38% 6.61% 6.26% 14.07% 5.81% 2.5% 1.82% 3.64% 1.75%
2026/07/26 7.02% 15.39% 6.2% 11.19% 8.4% 5.85% 2.19% 1.6% 1.54% 2.91%
2026/07/27 9.55% 14.33% 6.19% 7.17% 12.9% 4.35% 2.65% 2.39% 7.32% 1.49%
2026/07/28 8.85% 5.11% 7.18% 5.11% 13.63% 2.68% 4.57% 2.38% 6.85% 5.11%
2026/07/29 11.46% 10.6% 7.09% 8.48% 16.96% 3.65% 6.2% 2.99% 6.78% 0.08%
2026/07/30 7.05% 4.23% 7.64% 6.35% 8.47% 4.93% 4.02% 1.83% 4.37% 2.29%
2026/07/31 15.59% 14.71% 7.56% 7.36% 7.36% 6.23% 3.59% 2.01% 0.97% 0%
  • mavyret.com
  • uqora.com
  • paxlovid.com
  • admired.com
  • treatmyuti.com
  • cabenuva.com
  • apretude.com
  • dovato.com
  • symtuzahcp.com
  • goodrx.com

Copyright © Adthena. All rights reserved.

In July 2026, mavyret.com led with fluctuating impressions, peaking mid-month. Uqora.com saw a significant spike early on, while paxlovid.com maintained steady growth. Admired.com and treatmyuti.com experienced mid-month surges. Cabenuva.com and apretude.com showed consistent low activity. Goodrx.com and dovato.com had sporadic presence, with symtuzahcp.com starting strong but declining.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases - Last month
  1. 1
    Get UTI Antibiotics NOW - Get A Prescription Now https://www.goodrx.com/

    Treat your UTI today. Skip the waiting room. Get fast and easy personalized care now.

  2. 2
    Hepatitis C Treatment Option - Treating Chronic & Acute Hep C

    Explore A Hep C Treatment Option & If You Are Eligible For A Co-Pay Card. Hear From Real Patients About Their Experience With Hep C. Watch How It Affects The Liver. Hep C Treatment Option. About Hep C. Download Hep C Materials.

  3. 3
    PAXLOVID™ Treatment Rx - Frequently Asked Questions https://www.paxlovid.com/

    PAXLOVID™ (nirmatrelvir tablets; ritonavir tablets) Rx Info, Safety Info & Boxed Warning.

  4. 4
    PREVNAR 20® By Pfizer - See Vaccine Information https://www.prevnar20.com/

    Talk To Your Doctor About PREVNAR 20® (Pneumococcal 20-valent Conjugate Vaccine).

  5. 5
    HIV-1 Treatment Option - Single-Tablet Regimen Prescription treatment website

    Learn About This Treatment Option For HIV-1. View The Clinical Study Data Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals, GoodRx, Mavyret, Paxlovid, Prevnar 20, and Symtuza stand out with compelling PPC ads. GoodRx emphasizes convenience in UTI treatment, while Mavyret offers insights into Hepatitis C. Paxlovid provides detailed safety information, Prevnar 20 encourages doctor consultations, and Symtuza highlights a single-tablet HIV-1 regimen.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.