US Pharma & Biotech Infectious Diseases - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Infectious Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Infectious Diseases – US

Google AI Overview visibility for Pharma & Biotech Infectious Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 62.2949454576
37.7050545424
62%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 14
86
14%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Infectious Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
paxlovid.com 23.48
mavyret.com 18.01
uqora.com 7.16
mayoclinic.org 5.19
epclusa.com 4.26
admired.com 3.46
dndi.org 3.3
cabenuva.com 3.18
talk-prep.com 3.15
liverfoundation.org 2.52
others 26.29
  • paxlovid.com - 23.48%
  • mavyret.com - 18.01%
  • uqora.com - 7.16%
  • mayoclinic.org - 5.19%
  • epclusa.com - 4.26%
  • admired.com - 3.46%
  • dndi.org - 3.3%
  • cabenuva.com - 3.18%
  • talk-prep.com - 3.15%
  • liverfoundation.org - 2.52%
  • others - 26.29%

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In the PPC landscape, paxlovid.com leads with 23.48% click share, closely followed by mavyret.com at 18.01%. Others collectively hold 26.29%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Infectious Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cabenuva.com mayoclinic.org talk-prep.com dndi.org dovato.com uqora.com epclusa.com paxlovid.com mavyret.com liverfoundation.org
2025/12/01 1.74% 0.14% 2.15% 0.16% 0.33% 1.58% 11.19% 21.77% 31.5% 3.57%
2025/12/02 7.74% 0.53% 3.28% 0.01% 12.79% 5.05% 2.15% 24.93% 16.37% 0.04%
2025/12/03 1.43% 0.02% 4.24% 5.16% 1.59% 4.97% 9.43% 3.52% 24.11% 5.23%
2025/12/04 9.97% 0.4% 4.06% 1.81% 2.4% 6.42% 6.84% 0.29% 33.69% 3.53%
2025/12/05 3.74% 11.48% 3.64% 0.04% 1.82% 1.3% 10.15% 5.54% 22.02% 5.78%
2025/12/06 3.9% 17.83% 3.23% 3.33% 3.59% 0.86% 9.05% 4.43% 16.12% 6.99%
2025/12/07 12.22% 3.92% 3.71% 1.62% 5.78% 2.57% 3.27% 0.35% 27.78% 8.72%
2025/12/08 5.8% 5.82% 3.73% 0.18% 4.5% 6.02% 9.03% 3.74% 15.93% 1.96%
2025/12/09 4.22% 3.76% 3.23% 1.52% 7.45% 3.4% 10.42% 7.91% 18.38% 5.59%
2025/12/10 5.4% 7.58% 3.63% 3.62% 4.07% 1.62% 7.99% 8.62% 21.62% 5.89%
2025/12/11 8.38% 1.86% 3.29% 1.2% 5.39% 0% 9.42% 9.96% 22.08% 7.72%
2025/12/12 7.46% 1.68% 4.55% 1.98% 8.11% 0.86% 4.85% 6.02% 23.82% 5.38%
2025/12/13 5.87% 5.49% 3.19% 1.42% 1.61% 6.19% 1.93% 10.98% 20.42% 8.23%
2025/12/14 2.75% 4.96% 2.51% 2.86% 14.6% 4.31% 3.38% 7.02% 20.65% 6.18%
2025/12/15 1.99% 7.58% 3.79% 1.33% 4.37% 6.01% 4.83% 9.93% 24.22% 6.12%
2025/12/16 7.75% 3.01% 3.6% 2.24% 9.98% 2.07% 2.72% 9.83% 21.29% 7.92%
2025/12/17 4.88% 1.66% 5.39% 3.32% 3.94% 2.2% 5.9% 4.43% 31.24% 2.09%
2025/12/18 4.39% 5.56% 3.86% 8.9% 5.46% 2.81% 1.52% 5.09% 30.19% 0.04%
2025/12/19 2.6% 2.13% 3.9% 7.85% 8.67% 5.78% 6.18% 8.7% 21.46% 0.04%
2025/12/20 2.73% 4.75% 3.39% 3.84% 6.77% 4.12% 3.37% 10.14% 23.17% 0.04%
2025/12/21 4.63% 7.28% 2.89% 6.88% 8.39% 4% 7.69% 4.98% 20.26% 0.03%
2025/12/22 4.94% 6.54% 3.88% 5.12% 9.93% 1.38% 8.83% 6.34% 24.69% 0.02%
2025/12/23 10.41% 3.09% 3.6% 5.19% 8.93% 4.94% 4.45% 3.95% 23.56% 0.02%
2025/12/24 7.28% 1.49% 5.49% 5.13% 8.81% 0% 4.76% 5.81% 19.94% 0%
2025/12/25 9.6% 3.12% 5.52% 4.92% 6.9% 0% 3.83% 4.54% 21.45% 0%
2025/12/26 11.06% 13.97% 4.16% 2.79% 2.1% 2.41% 6.22% 3.78% 20.27% 0%
2025/12/27 5.7% 3.07% 4.31% 4.42% 5.02% 3.32% 5.23% 6.34% 32.28% 0%
2025/12/28 3.62% 5.47% 4.81% 6.5% 4.32% 1.94% 5.48% 4.28% 35.83% 0%
2025/12/29 12.07% 0.53% 4.88% 5.16% 3.06% 2.17% 4.53% 2.61% 29.23% 0%
2025/12/30 7.14% 4.72% 4.69% 5.64% 6.98% 4.29% 5.87% 3.97% 27.33% 0%
2025/12/31 11.62% 9.36% 7.36% 7.2% 6.43% 3.98% 3.8% 3.22% 2.22% 0%
  • cabenuva.com
  • mayoclinic.org
  • talk-prep.com
  • dndi.org
  • dovato.com
  • uqora.com
  • epclusa.com
  • paxlovid.com
  • mavyret.com
  • liverfoundation.org

Copyright © Adthena. All rights reserved.

In December 2025, mavyret.com dominated PPC spend, peaking at 35.83 on the 28th. cabenuva.com and paxlovid.com showed fluctuating trends, while liverfoundation.org’s activity dwindled, ending at 0.0.

Market Exposure

Competitor Count for US Pharma & Biotech Infectious Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 91
2025/12/02 87
2025/12/03 86
2025/12/04 91
2025/12/05 95
2025/12/06 88
2025/12/07 89
2025/12/08 88
2025/12/09 89
2025/12/10 89
2025/12/11 88
2025/12/12 92
2025/12/13 87
2025/12/14 89
2025/12/15 87
2025/12/16 94
2025/12/17 94
2025/12/18 88
2025/12/19 90
2025/12/20 90
2025/12/21 92
2025/12/22 91
2025/12/23 91
2025/12/24 93
2025/12/25 89
2025/12/26 87
2025/12/27 90
2025/12/28 88
2025/12/29 92
2025/12/30 89
2025/12/31 89

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Advertisers fluctuated throughout December, peaking at 95 on the 5th. The month concluded with a stable count of 89.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Infectious Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
dndi.org 3.67%
uqora.com 1.88%
mavyret.com 1.87%
talk-prep.com 0.66%
cabenuva.com 0.55%
symtuzahcp.com -0.8%
robitussin.com -1.1%
epclusa.com -1.27%
paxlovid.com -3.98%
liverfoundation.org -5.02%

Copyright © Adthena. All rights reserved.

In the past month, dndi.org surged with a 3.67% click share increase, while liverfoundation.org faced a 5.02% decline.

Campaign Efficiency

US Pharma & Biotech Infectious Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date uqora.com cabenuva.com talk-prep.com dndi.org paxlovid.com admired.com mavyret.com epclusa.com vaxassist.com liverfoundation.org
2025/12/01 5.03% 1.86% 2.48% 0.14% 19.22% 5.03% 27.37% 8.66% 4.61% 2.35%
2025/12/02 12.67% 4.18% 4.31% 0.01% 25.29% 8.45% 18.19% 1.1% 3.87% 0.05%
2025/12/03 11.03% 1.37% 4.22% 4.94% 2.87% 5.52% 22.29% 7.39% 5.81% 4.42%
2025/12/04 13.39% 4.12% 4.66% 1.13% 0.3% 0% 32.44% 6.49% 3.51% 2.87%
2025/12/05 3.88% 2.03% 4.34% 0.05% 5.87% 3.88% 23.88% 9.44% 4.11% 4.34%
2025/12/06 2.11% 3.12% 4.43% 4.42% 5.23% 0% 17.87% 8.68% 4.81% 9.24%
2025/12/07 5.52% 6.02% 4.16% 1.48% 0.35% 3.68% 28.19% 1.93% 4.4% 8.81%
2025/12/08 14.53% 3.66% 4.44% 0.16% 3.7% 7.26% 14.64% 7.68% 3.62% 2.62%
2025/12/09 8.28% 2.61% 3.83% 1.91% 7.92% 5.52% 18.11% 11.43% 2.82% 4.19%
2025/12/10 3.69% 3.22% 4.48% 4.32% 9.42% 1.85% 24.04% 7.26% 2.78% 6.52%
2025/12/11 0% 4.14% 4.32% 1.17% 10.49% 1.66% 25.08% 8.99% 3.36% 9.51%
2025/12/12 1.93% 4.15% 5.86% 1.88% 6.78% 1.93% 25.09% 2.97% 4.88% 5.37%
2025/12/13 13.07% 3.56% 3.53% 1.51% 10.85% 5.6% 18.81% 1.02% 2.33% 7.2%
2025/12/14 10.49% 3.22% 3.42% 2.79% 7.68% 3.5% 22.89% 2.04% 2.19% 6.59%
2025/12/15 13.79% 1.77% 4.49% 1.73% 9.88% 6.89% 24.34% 3.27% 1.58% 5.55%
2025/12/16 5.72% 3.73% 4.48% 2.7% 10.35% 4.29% 22.4% 2.55% 1.66% 8.36%
2025/12/17 4.78% 2.71% 6.54% 3.51% 5.22% 4.78% 30.34% 6.03% 2.73% 2.47%
2025/12/18 6.12% 3.02% 5.1% 9.54% 5.7% 3.09% 32.94% 1.07% 4.14% 0.04%
2025/12/19 15.37% 2.16% 4.23% 7.43% 8.03% 6.15% 19.44% 3.77% 2.84% 0.03%
2025/12/20 11.27% 2.24% 3.87% 3.61% 9.75% 7.51% 22.13% 1.58% 4.91% 0.04%
2025/12/21 11.06% 2.74% 3.6% 9.03% 5.59% 3.69% 21.55% 6.36% 4.4% 0.04%
2025/12/22 5.16% 3.65% 5.05% 5.23% 6.71% 3.44% 26.85% 9.12% 2.9% 0.02%
2025/12/23 13.42% 5.66% 4.52% 6.35% 4.49% 5.03% 23.48% 3.95% 4.01% 0.02%
2025/12/24 0% 5.03% 6.99% 4.83% 6.48% 2.14% 21.92% 3.52% 6% 0.01%
2025/12/25 0% 6.82% 6.99% 5.36% 5.32% 0% 24.32% 3.59% 6.46% 0%
2025/12/26 8.29% 5.7% 5.72% 2.7% 4.3% 2.07% 23.69% 6.31% 3.04% 0%
2025/12/27 10.02% 3.96% 4.72% 4.5% 6.13% 5.01% 31.1% 3.99% 1.2% 0%
2025/12/28 5.79% 3.69% 5.65% 5.88% 4.44% 1.93% 37.46% 4.99% 1.04% 0%
2025/12/29 7.25% 7.41% 6.36% 6.04% 3.01% 3.62% 31.7% 4.34% 0.68% 0%
2025/12/30 13.19% 5.99% 5.63% 6.13% 4.51% 1.88% 29.14% 4.73% 0.61% 0%
2025/12/31 15.43% 12.17% 9.51% 8.51% 3.49% 3.09% 1.85% 1.72% 0.53% 0%
  • uqora.com
  • cabenuva.com
  • talk-prep.com
  • dndi.org
  • paxlovid.com
  • admired.com
  • mavyret.com
  • epclusa.com
  • vaxassist.com
  • liverfoundation.org

Copyright © Adthena. All rights reserved.

Mavyret.com dominated December with fluctuating highs, peaking at 37.46% on the 28th. Uqora.com and Paxlovid.com showed varied trends, while Vaxassist.com ended with a decline. The month concluded with Mavyret.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases - Last month
  1. 1
    Hepatitis C Treatment Option - Don't Wait To Treat Your Hep C

    Learn About A Pangenotypic Hepatitis C Treatment Option & Talk To Your Provider. Get Started With Facts About Hepatitis C & Learn About A Treatment Option Today.

  2. 2
    Hepatitis C Treatment Option - Treating Chronic & Acute Hep C

    Hear From Real Patients About Their Experience With Hep C. Watch How It Affects The Liver. Learn About Why You Should Get Tested For Hep C. Find A Testing Location Near You. About Hep C.

  3. 3
    PAXLOVID™ Treatment Rx - Safety & Side Effects https://www.paxlovid.com/

    PAXLOVID™ (nirmatrelvir tablets; ritonavir tablets) Rx Info, Safety Info & Boxed Warning. View Additional Information To Share With Your Doctor...

  4. 4
    Over-the-Counter UTI Relief - UTI Relief That Works https://www.uqora.com › uti › medication

    Get UTI relief or your money back with Uqora's 60-day money-back guarantee.

  5. 5
    VaxAssist® by Pfizer | COVID-19 Vaccination Near You https://www.vaxassist.com › scheduler

    Visit VaxAssist To Find & Schedule A COVID-19 Vaccine Appointment At A Location Near You. Find Convenient COVID-19 Vaccine Locations & Book Directly With Participating Providers.

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals, epclusa.com and mavyret.com focus on Hepatitis C, emphasizing treatment options and patient experiences. Paxlovid.com highlights safety and side effects for COVID-19 treatment, while uqora.com offers a money-back guarantee for UTI relief. Vaxassist.com simplifies COVID-19 vaccine scheduling, showcasing convenience.

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