US Pharma & Biotech Infectious Diseases - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Infectious Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Infectious Diseases – US

Google AI Overview visibility for Pharma & Biotech Infectious Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 63.7269514117
36.2730485883
63%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 5%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 21%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Infectious Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
paxlovid.com 22.68
uqora.com 11.37
admired.com 8.01
mavyret.com 7.32
goodrx.com 5.37
cabenuva.com 4.99
prevnar20.com 3.65
symtuzahcp.com 3.3
abrysvoadult.pfizerpro.com 3.26
hellowisp.com 2.79
others 27.26
  • paxlovid.com - 22.68%
  • uqora.com - 11.37%
  • admired.com - 8.01%
  • mavyret.com - 7.32%
  • goodrx.com - 5.37%
  • cabenuva.com - 4.99%
  • prevnar20.com - 3.65%
  • symtuzahcp.com - 3.3%
  • abrysvoadult.pfizerpro.com - 3.26%
  • hellowisp.com - 2.79%
  • others - 27.26%

Copyright © Adthena. All rights reserved.

Paxlovid.com leads with 22.68% click share, followed by Uqora.com at 11.37%. Others collectively hold 27.26%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Infectious Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cabenuva.com uqora.com admired.com mavyret.com prevnar20.com symtuzahcp.com paxlovid.com dovato.com gofreddie.com goodrx.com
2026/04/01 8.78% 0% 0% 17.67% 1.65% 5.78% 3.35% 3.15% 2.09% 0%
2026/04/02 16.57% 0% 0% 9.88% 0.07% 7.73% 7.95% 6.67% 2.57% 0%
2026/04/03 11.57% 6.04% 2.21% 17.15% 5.83% 5.11% 2.46% 3.26% 1.1% 0%
2026/04/04 16.6% 6.71% 3.51% 13.9% 4.3% 6.66% 1.58% 4.06% 1.21% 0%
2026/04/05 16.65% 5.65% 0.81% 12.16% 5.58% 7.03% 2.74% 5.59% 0.91% 0%
2026/04/06 12.98% 0% 1.23% 14.4% 5.62% 7.53% 9.58% 4.57% 4.64% 0%
2026/04/07 15.54% 7.17% 2.89% 9% 6.03% 6.96% 9.44% 2.75% 2.4% 0%
2026/04/08 13.2% 0% 0% 14.5% 5.65% 7.47% 6.73% 5.38% 2.55% 0%
2026/04/09 12.15% 0% 0% 10.03% 7% 4.52% 11.35% 5.21% 3.28% 0%
2026/04/10 11.03% 14.14% 9.25% 5.75% 4.9% 3.8% 8.46% 2.21% 2.67% 6.13%
2026/04/11 10.14% 14.25% 13.34% 3.81% 3.63% 4.8% 4.58% 4.64% 0.66% 5.75%
2026/04/12 8.25% 12.28% 14.09% 4.59% 2.64% 3.56% 8.36% 1.92% 2.62% 8.63%
2026/04/13 9.44% 11.79% 12.58% 11.48% 3.22% 7.33% 0.92% 4.5% 1.45% 7.71%
2026/04/14 6.67% 7.69% 9.16% 5.18% 4.97% 4.45% 5.7% 9.22% 2.18% 6.75%
2026/04/15 7.54% 7.98% 10.42% 10.38% 4.74% 4.67% 5.99% 3.27% 3.38% 6.97%
2026/04/16 2.26% 21.77% 12.95% 3.51% 4.37% 3.49% 7.12% 4.44% 1.06% 7.9%
2026/04/17 13.02% 13.12% 5.71% 4.34% 6.53% 5.27% 3.18% 4.35% 3.78% 6.68%
2026/04/18 13.63% 8.02% 6.27% 3.26% 4.56% 5.44% 9.79% 6.98% 1.31% 8%
2026/04/19 12.35% 10.41% 10.84% 4.16% 2.44% 4.77% 9.35% 2.74% 1.07% 6.71%
2026/04/20 14.3% 9.98% 6.24% 4.11% 4.19% 8.74% 1.43% 8.49% 2.64% 5.13%
2026/04/21 9.06% 2.32% 1.13% 8.65% 5.22% 5.98% 13.93% 7.27% 3.34% 7.28%
2026/04/22 14.9% 0% 0% 8.63% 5.32% 5.67% 15.16% 3.44% 6.1% 0.3%
2026/04/23 21.27% 0% 0% 5.87% 5.67% 6.23% 8% 4.24% 7.41% 0.36%
2026/04/24 19.41% 0% 0% 4.71% 4.92% 3.21% 8.81% 6.81% 2.97% 0.76%
2026/04/25 19.8% 0% 0% 4.12% 6.98% 5.87% 7.33% 4.81% 4.18% 0.07%
2026/04/26 19.83% 0% 0% 7.09% 4.85% 2.5% 12.45% 6.05% 6.71% 0.4%
2026/04/27 17.41% 3.3% 3.1% 5.25% 4.61% 2.2% 12.73% 4.19% 7.6% 1.98%
2026/04/28 23.07% 0% 0% 5.96% 4.39% 3.69% 10% 7.38% 3.04% 0.52%
2026/04/29 14.31% 6.58% 9.2% 5.75% 4.24% 3.41% 6.91% 3.7% 3.04% 1.49%
2026/04/30 19.25% 11.51% 10.62% 7.76% 4.97% 4.96% 4.34% 4.15% 3.69% 1.55%
  • cabenuva.com
  • uqora.com
  • admired.com
  • mavyret.com
  • prevnar20.com
  • symtuzahcp.com
  • paxlovid.com
  • dovato.com
  • gofreddie.com
  • goodrx.com

Copyright © Adthena. All rights reserved.

Cabenuva.com led April’s PPC spend, peaking at 23.07% on April 28. Uqora.com surged mid-month, reaching 21.77% on April 16. Admired.com saw a steady rise, while Mavyret.com fluctuated. By month’s end, Cabenuva.com dominated.

Market Exposure

Competitor Count for US Pharma & Biotech Infectious Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 62
2026/04/02 61
2026/04/03 66
2026/04/04 68
2026/04/05 72
2026/04/06 68
2026/04/07 72
2026/04/08 71
2026/04/09 69
2026/04/10 75
2026/04/11 77
2026/04/12 78
2026/04/13 76
2026/04/14 74
2026/04/15 76
2026/04/16 70
2026/04/17 68
2026/04/18 72
2026/04/19 77
2026/04/20 71
2026/04/21 71
2026/04/22 71
2026/04/23 67
2026/04/24 70
2026/04/25 68
2026/04/26 63
2026/04/27 67
2026/04/28 71
2026/04/29 68
2026/04/30 65

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, starting at 62 and peaking at 78 mid-month. The month concluded with a slight decline, ending at 65.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Infectious Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
paxlovid.com 10.64%
cabenuva.com 1.73%
gofreddie.com 1.1%
tremfyahcp.com 0.77%
goodrx.com 0.71%
abrysvoadult.pfizerpro.com -0.79%
hellowisp.com -1.24%
mavyret.com -3.33%
admired.com -3.47%
uqora.com -5.45%

Copyright © Adthena. All rights reserved.

Paxlovid.com surged with a 10.64% click share increase, while uqora.com faced a significant drop of 5.45%.

Campaign Efficiency

US Pharma & Biotech Infectious Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date admired.com uqora.com mavyret.com cabenuva.com hellowisp.com paxlovid.com symtuzahcp.com gofreddie.com goodrx.com abrysvoadult.pfizerpro.com
2026/04/01 0% 0% 22.13% 6.11% 0.02% 4.27% 5.31% 1.88% 0% 0.02%
2026/04/02 0% 0% 14.02% 9.01% 0.01% 10.98% 7.8% 2.65% 0% 0%
2026/04/03 4.18% 10.46% 22.9% 4.83% 0% 2.98% 4.5% 0.95% 0% 3.29%
2026/04/04 6.47% 11.33% 18.91% 8.63% 0% 1.84% 6.96% 1.06% 0% 4.36%
2026/04/05 1.79% 10.72% 17.07% 8.45% 0.01% 3.62% 7.32% 0.93% 0% 5.22%
2026/04/06 2.39% 0% 20.32% 8.57% 0.01% 12.87% 8.82% 5.3% 0% 3.93%
2026/04/07 5.51% 12.85% 12.32% 8.73% 0.01% 11.87% 7.53% 1.89% 0% 1.93%
2026/04/08 0% 0% 21.22% 6.44% 0.01% 9.25% 8.64% 2.95% 0% 4.53%
2026/04/09 0% 0% 15.07% 7.21% 0.01% 16.32% 4.44% 3.41% 0% 2.56%
2026/04/10 15.33% 21.47% 7.58% 2.89% 4.61% 9.19% 3.82% 1.87% 6.13% 0.02%
2026/04/11 20.05% 20.05% 3.96% 3.86% 10.7% 4.58% 4.03% 0.5% 5.35% 4.2%
2026/04/12 19.82% 16.11% 5.1% 2.25% 9.92% 7.72% 3.11% 1.94% 7.43% 1.11%
2026/04/13 19.53% 17.09% 12.68% 3.57% 7.33% 0.84% 6.06% 0.77% 7.32% 2.2%
2026/04/14 16.01% 12.45% 6.47% 2.76% 3.56% 6.89% 4.89% 2.02% 7.4% 1.63%
2026/04/15 17.11% 11.98% 12.6% 2.32% 1.72% 6.38% 3.74% 2.91% 7.13% 1.57%
2026/04/16 18.21% 27.32% 3.22% 1.35% 9.11% 6.29% 2.55% 0.84% 6.5% 2.34%
2026/04/17 9.65% 21.7% 5.45% 3.24% 9.65% 3.57% 5.39% 3.16% 7.23% 0.01%
2026/04/18 11.8% 13.49% 4.17% 5.17% 3.37% 12.35% 5.19% 1.24% 9.53% 3.04%
2026/04/19 18.62% 15.96% 5.21% 3.07% 3.99% 10.27% 4.21% 1.04% 7.09% 1.21%
2026/04/20 12.26% 17.52% 5.57% 6.36% 3.51% 2.18% 8.94% 2.67% 6.98% 0.83%
2026/04/21 2.1% 4.2% 12.54% 4.72% 0% 18.53% 6.82% 3.55% 9.09% 1.93%
2026/04/22 0% 0% 12.73% 5.39% 0.01% 21.85% 6.5% 5.87% 0.81% 2.24%
2026/04/23 0% 0% 9.52% 8.92% 0.01% 12.1% 6.76% 6.69% 1.69% 1.16%
2026/04/24 0% 0% 7.44% 7.06% 0.01% 15.7% 4.44% 4.25% 2.8% 3.84%
2026/04/25 0% 0% 7.54% 9.2% 0.01% 11.94% 6.58% 4.2% 0.47% 3.89%
2026/04/26 0% 0% 11.71% 6.7% 0% 20.27% 3.8% 7.52% 2.09% 4.57%
2026/04/27 6.42% 6.42% 7.82% 6.4% 0% 17.95% 2.51% 7.63% 3.19% 3.83%
2026/04/28 0% 0% 10.83% 9.95% 0% 16.71% 4.75% 3.24% 1.8% 2.46%
2026/04/29 15.38% 10.76% 7.26% 5.68% 6.15% 8.46% 3.62% 2.74% 1.79% 4.13%
2026/04/30 18.79% 18.79% 9.93% 8.34% 7.23% 5.31% 5.03% 2.77% 2.03% 0.97%
  • admired.com
  • uqora.com
  • mavyret.com
  • cabenuva.com
  • hellowisp.com
  • paxlovid.com
  • symtuzahcp.com
  • gofreddie.com
  • goodrx.com
  • abrysvoadult.pfizerpro.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Admired.com surged mid-month, peaking at 20.05%. Uqora.com led with 27.32% on April 16. Mavyret.com started strong but declined. Cabenuva.com fluctuated, ending at 8.34%. Hellowisp.com spiked mid-month. Paxlovid.com peaked late, while Symtuzahcp.com remained steady. Gofreddie.com rose late April. Goodrx.com dipped after mid-month. Abrysvoadult.pfizerpro.com had minor fluctuations. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases - Last month
  1. 1
    Hepatitis C Treatment Option - Treating Chronic & Acute Hep C

    Explore A Hep C Treatment Option & If You Are Eligible For A Co-Pay Card. Hear From Real Patients About Their Experience With Hep C.

  2. 2
    PAXLOVID™ Treatment Rx - Frequently Asked Questions https://www.paxlovid.com/

    PAXLOVID™ (nirmatrelvir tablets; ritonavir tablets) Rx Info, Safety Info & Boxed Warning. Visit The Official Patient Website To Find Safety Info & FAQs.

  3. 3
    PREVNAR 20® By Pfizer - See Vaccine Information https://www.prevnar20.com/

    Talk To Your Doctor About PREVNAR 20® (Pneumococcal 20-valent Conjugate Vaccine).

  4. 4
    Antiretroviral HIV Option - HIV Treatment Information

    Choose a Single-Tablet Treatment From The Start & Review a Newly Diagnosed Patient Case. Rapidly Starting HIV-1 Patients on ARV?

  5. 5
    CD Treatment Option - Biologic Treatment Option

    HCPs - Discover What Treatment Options Are Available For Patients With Crohn's Disease.

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals, mavyret.com highlights real patient experiences with Hepatitis C, while paxlovid.com addresses safety and FAQs for COVID-19 treatment. Prevnar20.com emphasizes doctor consultations for pneumococcal vaccines. Symtuzahcp.com and tremfyahcp.com focus on single-tablet HIV treatments and Crohn’s disease options, respectively.

Frequently Asked Questions

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