US Pharma & Biotech Infectious Diseases - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Infectious Diseases category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Infectious Diseases – US

Google AI Overview visibility for Pharma & Biotech Infectious Diseases US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 68.4097741705
31.5902258295
68%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 6%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Infectious Diseases brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
paxlovid.com 20.09
uqora.com 8.8
cabenuva.com 7.69
mavyret.com 7.37
admired.com 5.87
prevnar20.com 5.72
symtuzahcp.com 4.96
goodrx.com 4.43
dovato.com 3.77
epclusa.com 3.31
others 27.99
  • paxlovid.com - 20.09%
  • uqora.com - 8.8%
  • cabenuva.com - 7.69%
  • mavyret.com - 7.37%
  • admired.com - 5.87%
  • prevnar20.com - 5.72%
  • symtuzahcp.com - 4.96%
  • goodrx.com - 4.43%
  • dovato.com - 3.77%
  • epclusa.com - 3.31%
  • others - 27.99%

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In the PPC landscape, paxlovid.com leads with 20.09% click share, followed by uqora.com at 8.8%. ‘Others’ collectively hold a significant 27.99%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Infectious Diseases brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date cabenuva.com admired.com dovato.com uqora.com paxlovid.com symtuzahcp.com cabenuvahcp.com mavyret.com prevnar20.com epclusa.com
2026/08/01 9.33% 11.42% 5.7% 16.73% 3.76% 3.38% 2.02% 6.11% 3.93% 2.76%
2026/08/02 15.65% 1.43% 7.6% 11.19% 4.99% 2.43% 4.98% 9.66% 4.17% 3.65%
2026/08/03 12.45% 6.81% 9.78% 7.87% 6.1% 1.45% 3.43% 8.83% 5.84% 2.88%
2026/08/04 18.32% 1.26% 7.93% 4.66% 3.76% 0.55% 3.81% 7.32% 5.37% 5.51%
2026/08/05 25.91% 0% 10.56% 0% 6.92% 1.09% 7.15% 2.37% 8.32% 4.82%
2026/08/06 21.71% 0% 11.89% 8.62% 6.94% 1.13% 6.53% 6.01% 6.88% 4.83%
2026/08/07 22.07% 0% 10.97% 1.92% 6.74% 6.95% 6.64% 1.42% 8.06% 4.37%
2026/08/08 25.2% 0% 12.9% 2.53% 10.45% 0.81% 8.89% 1.24% 11.57% 3.73%
2026/08/09 15.71% 12.61% 6.25% 11.88% 4.35% 2.77% 3.54% 1.21% 4.96% 2.4%
2026/08/10 19.37% 7.31% 5.89% 6.99% 5.19% 7.75% 6.69% 2.48% 5.47% 3.28%
2026/08/11 12.76% 11.25% 8.71% 8.64% 4.25% 5.11% 3.37% 3.3% 6.66% 2.84%
2026/08/12 15.03% 0% 13.47% 0% 4.85% 10.66% 5.23% 7.89% 7.55% 4.21%
2026/08/13 11.42% 0% 12.46% 1.45% 5.42% 6.59% 4.94% 8.51% 8.55% 9.99%
2026/08/14 10.16% 0% 11.35% 0% 5.4% 12.84% 4.32% 8.14% 7.83% 9.31%
2026/08/15 15.49% 0% 11.18% 1.39% 5.37% 5.7% 4.77% 10.23% 7.8% 8.62%
2026/08/16 11.67% 1.07% 8.43% 4.8% 3.85% 11.58% 3.59% 6.2% 4.87% 3.25%
2026/08/17 10.08% 7.56% 8.4% 6.99% 3.38% 8.43% 3.16% 9.29% 4.69% 5.02%
2026/08/18 18.61% 9.05% 7.18% 8.38% 4.97% 6.14% 4.36% 2.84% 4.76% 4.59%
2026/08/19 22.43% 0% 12.55% 0% 7.49% 7.48% 6.64% 4.06% 8.34% 4.52%
2026/08/20 16.67% 4.32% 5.83% 4% 4.38% 11.35% 4.83% 9.78% 4.03% 1.91%
2026/08/21 18.38% 6.92% 8.19% 6.4% 5.39% 4.77% 5.46% 2.14% 5.38% 3.04%
2026/08/22 20.76% 1.93% 9.01% 7.13% 5.78% 4.28% 6.06% 8.82% 4.48% 3.66%
2026/08/23 26.02% 0% 8.28% 3.97% 6.52% 5.79% 6.17% 4.32% 8.36% 5.71%
2026/08/24 19.32% 8.06% 12.43% 7.46% 6.42% 1.85% 5.83% 2.45% 6.74% 3.26%
2026/08/25 23.34% 0% 10.42% 4.18% 7.39% 4.63% 7.07% 3.09% 8.9% 4.19%
2026/08/26 24.62% 0% 12.06% 2.07% 6.59% 5.5% 7.02% 2.19% 8.72% 2.62%
2026/08/27 21.97% 0% 11.26% 4.19% 7.03% 8.88% 6% 4.67% 7.57% 5.75%
2026/08/28 23.1% 0% 9.23% 1.73% 5.09% 2.62% 5.86% 4.01% 7.63% 1.76%
2026/08/29 18.93% 0% 11.52% 4.32% 7.21% 3.97% 7.32% 5.87% 8.55% 2.68%
2026/08/30 16.17% 4.83% 9.88% 4.47% 4.55% 2.27% 4.61% 3.15% 4.52% 3.66%
2026/08/31 13.74% 10.65% 8.52% 7.5% 5.89% 4.5% 4.31% 4.07% 3.86% 2.81%
  • cabenuva.com
  • admired.com
  • dovato.com
  • uqora.com
  • paxlovid.com
  • symtuzahcp.com
  • cabenuvahcp.com
  • mavyret.com
  • prevnar20.com
  • epclusa.com

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Cabenuva.com led August with fluctuating spend, peaking mid-month. Admired.com showed sporadic activity, while Dovato.com maintained steady growth. Uqora.com and Paxlovid.com had varied trends. Symtuzahcp.com and Cabenuvahcp.com saw moderate increases. Mavyret.com, Prevnar20.com, and Epclusa.com displayed consistent patterns.

Market Exposure

Competitor Count for US Pharma & Biotech Infectious Diseases

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 79
2026/08/02 80
2026/08/03 76
2026/08/04 75
2026/08/05 66
2026/08/06 68
2026/08/07 65
2026/08/08 61
2026/08/09 65
2026/08/10 63
2026/08/11 62
2026/08/12 65
2026/08/13 62
2026/08/14 62
2026/08/15 64
2026/08/16 72
2026/08/17 68
2026/08/18 69
2026/08/19 66
2026/08/20 70
2026/08/21 67
2026/08/22 67
2026/08/23 64
2026/08/24 63
2026/08/25 60
2026/08/26 60
2026/08/27 59
2026/08/28 62
2026/08/29 63
2026/08/30 67
2026/08/31 66

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August began with 79 advertisers, peaking at 80, then fluctuating. By month’s end, it settled at 66.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Infectious Diseases

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
paxlovid.com 4.17%
cabenuva.com 2.29%
hivcare.org 0.75%
goodrx.com 0.44%
cabenuvahcp.com 0.41%
symtuzahcp.com -0.77%
mayoclinic.org -0.85%
optum.com -0.88%
mavyret.com -1.35%
epclusa.com -1.83%

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Paxlovid.com surged with a 4.17 increase, while epclusa.com dropped by 1.83. Cabenuva.com rose by 2.29, contrasting mavyret.com’s 1.35 decline.

Campaign Efficiency

US Pharma & Biotech Infectious Diseases Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date admired.com uqora.com treatmyuti.com paxlovid.com goodrx.com mavyret.com symtuzahcp.com cabenuva.com cabenuvahcp.com prevnar20.com
2026/08/01 16.72% 25.08% 8.36% 4.59% 4.22% 6.81% 2.78% 2.63% 0.98% 1.63%
2026/08/02 2.15% 19.38% 8.61% 7.17% 0.14% 14.38% 2.83% 5.45% 2.98% 2%
2026/08/03 10.56% 13.2% 5.28% 8.66% 0.17% 14.83% 1.87% 4.54% 2.02% 2.88%
2026/08/04 1.96% 7.85% 7.85% 5.56% 6.2% 12.65% 0.66% 6.74% 2.54% 2.68%
2026/08/05 0% 0% 0% 12.79% 0.14% 4.56% 1.74% 10.17% 5.49% 5.26%
2026/08/06 0% 17.53% 0% 11.34% 0.11% 12.2% 1.55% 7.49% 4.38% 3.81%
2026/08/07 0% 4.22% 0% 12.94% 0.13% 2.29% 10.99% 8.82% 5.26% 5.26%
2026/08/08 0% 7.13% 0% 22.12% 0% 2.27% 1.43% 11.22% 7.83% 8.3%
2026/08/09 18.93% 18.93% 12.62% 5.92% 4.27% 1.35% 2.69% 4.26% 1.99% 2.27%
2026/08/10 13.12% 13.12% 2.62% 8.3% 5.25% 3.78% 7.96% 6.03% 4.88% 2.84%
2026/08/11 18.91% 14.18% 0% 5.85% 6.45% 4.39% 5.15% 3.55% 2.16% 3.12%
2026/08/12 0% 0% 0% 9.21% 0.1% 14.03% 14.85% 5.88% 4.15% 4.79%
2026/08/13 0% 2.77% 0% 9.09% 0% 15.34% 8.28% 3.83% 3.44% 4.8%
2026/08/14 0% 0% 0% 8.28% 0.15% 12.48% 15.85% 3.28% 2.8% 4.14%
2026/08/15 0% 2.67% 0% 8.95% 0% 16.5% 7.2% 5.57% 3.34% 4.44%
2026/08/16 1.63% 8.14% 3.26% 5.55% 8.35% 9.8% 13.81% 3.53% 2.38% 2.44%
2026/08/17 10.69% 10.69% 4.01% 4.51% 6.72% 14.22% 9.16% 2.69% 1.95% 2.11%
2026/08/18 14.79% 14.79% 7.39% 7.54% 7.63% 5.43% 7.05% 5.57% 2.81% 2.49%
2026/08/19 0% 0% 0% 15.22% 0.34% 9.74% 10% 8.88% 5.55% 5.83%
2026/08/20 6.93% 6.93% 6.93% 6.63% 4.62% 14.62% 13.4% 5.02% 3.36% 2.14%
2026/08/21 12.31% 12.31% 0% 8.99% 6.35% 3.77% 6.85% 6.08% 3.82% 3.09%
2026/08/22 3.35% 13.42% 3.35% 9.42% 0% 14.25% 5.47% 6.58% 4.15% 2.55%
2026/08/23 0% 8.68% 0% 12.38% 0% 9.34% 9.28% 9.77% 4.92% 5.42%
2026/08/24 14.77% 14.77% 0% 11.11% 3.81% 4.36% 2.7% 6.4% 4.19% 4%
2026/08/25 0% 9.12% 0% 14.19% 0.14% 5.82% 6.5% 8.75% 5.63% 5.69%
2026/08/26 0% 4.64% 0% 12.87% 0.15% 4.62% 9.18% 9.46% 5.72% 5.78%
2026/08/27 0% 8.99% 0% 13.18% 0.14% 9.03% 12.93% 7.7% 4.65% 4.87%
2026/08/28 0% 4.25% 0% 11.16% 0% 9.05% 4.74% 9.62% 5.24% 5.63%
2026/08/29 0% 8.68% 0% 12.63% 0.14% 11.15% 5.78% 6.48% 5.35% 5.18%
2026/08/30 8.31% 8.31% 0% 7.26% 16.66% 5.54% 3.28% 5.2% 3.13% 2.49%
2026/08/31 16.75% 12.56% 10.47% 8.4% 8.38% 6.38% 5.03% 3.81% 2.57% 1.87%
  • admired.com
  • uqora.com
  • treatmyuti.com
  • paxlovid.com
  • goodrx.com
  • mavyret.com
  • symtuzahcp.com
  • cabenuva.com
  • cabenuvahcp.com
  • prevnar20.com

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In August 2026, “admired.com” saw fluctuating impressions, peaking at 18.93% on the 9th. “uqora.com” started strong at 25.08% but ended at 12.56%. “paxlovid.com” had a notable spike on the 8th with 22.12%. “goodrx.com” surged to 16.66% on the 30th. “mavyret.com” maintained a steady presence, while “symtuzahcp.com” peaked mid-month. “cabenuva.com” and “cabenuvahcp.com” showed consistent activity. “prevnar20.com” remained stable, ending at 1.87%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Infectious Diseases - Last month
  1. 1
    HCP Information: CABENUVA - (Cabotegravir; Rilpivirine) https://www.cabenuvahcp.com/

    HCPs - Learn More About CABENUVA And Discover Important Product Info. Request Samples.

  2. 2
    Get UTI Antibiotics NOW - Same-Day Pharmacy Pick Up https://www.goodrx.com/

    Treat your UTI today. Skip the waiting room. Get fast and easy personalized care now.

  3. 3
    Hep C Treatment Option - 8-Week Regimen Hep C

    Learn About An Acute & Chronic Hepatitis C Treatment Option. See Efficacy Information. See Efficacy & Clinical Data For A Treatment Option For Acute & Chronic Hepatitis C. Treatment Duration.

  4. 4
    PREVNAR 20® By Pfizer - See Vaccine Information https://www.prevnar20.com/

    Talk To Your Doctor About PREVNAR 20® (Pneumococcal 20-valent Conjugate Vaccine). Find Out About PREVNAR 20® And See How It Works On The Official Patient Site.

  5. 5
    HIV-1 Treatment Option - Single-Tablet Regimen Prescription treatment website

    Download Resources For Your Practice And Find Useful Information For Your Patients.

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals and biotech, five top-performing PPC ads reveal distinct narratives. Cabenuvahcp.com targets healthcare professionals with CABENUVA’s product info and sample requests. Goodrx.com offers immediate UTI antibiotic access, emphasizing convenience. Mavyret.com highlights an 8-week Hep C treatment, focusing on efficacy. Prevnar20.com by Pfizer educates on pneumococcal vaccines, urging doctor consultations. Lastly, Symtuzahcp.com provides resources for HIV-1 treatment, supporting healthcare practices. Each ad uniquely addresses urgent healthcare needs, showcasing tailored solutions.

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