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US Retail Books and Music - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Books and Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Books and Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
guitarcenter.com 24.47
amazon.com 22.76
thriftbooks.com 5.38
walmart.com 4.75
etsy.com 4.54
christianbook.com 4.52
sweetwater.com 3.56
bradfordexchange.com 3.47
target.com 2.73
zazzle.com 1.73
others 22.09

Copyright © Adthena. All rights reserved.

In the PPC landscape, Guitar Center leads with 24.47% click share, closely followed by Amazon at 22.76%. ‘Others’ collectively hold 22.09%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Books and Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.com etsy.com guitarcenter.com walmart.com zazzle.com sweetwater.com target.com thriftbooks.com bradfordexchange.com christianbook.com
2025/04/01 19.34% 8.96% 8.75% 5.45% 5.82% 3.82% 3.91% 3.61% 2.88% 6.27%
2025/04/02 21.27% 7.88% 6.43% 10.66% 5.44% 4.59% 3.83% 2.55% 3.77% 5.06%
2025/04/03 21.46% 9.04% 8.13% 7.98% 5.21% 3.73% 4.04% 2.4% 2.97% 4.25%
2025/04/04 21.61% 8.48% 6.26% 6.39% 7.45% 3.65% 3.15% 2.46% 3.79% 5.03%
2025/04/05 21.61% 8.46% 5.46% 6.93% 6.95% 3.25% 3.64% 2.89% 3.03% 5.2%
2025/04/06 22.9% 9.57% 6.62% 5.81% 7.27% 2.72% 3.17% 3.07% 3.3% 4.73%
2025/04/07 23.96% 8.51% 5.88% 6.45% 6.48% 2.91% 2.74% 3.69% 2.9% 4.78%
2025/04/08 26.36% 8.19% 6.31% 4.35% 6.68% 3.55% 2.39% 2.99% 2.59% 4.93%
2025/04/09 28.65% 8.76% 6.51% 6.91% 4.51% 3.06% 2.93% 2.4% 3.73% 4.58%
2025/04/10 28.77% 8.73% 5.67% 6.36% 4.9% 3.94% 3.21% 2.69% 3.57% 4.02%
2025/04/11 25.32% 10.31% 7.61% 6.57% 5.31% 3.4% 3.02% 2.59% 2.9% 5.55%
2025/04/12 24.3% 10.92% 11.12% 8.18% 4.83% 2.88% 3.58% 3% 2.27% 3.34%
2025/04/13 23.96% 9.58% 9.61% 7.54% 4.28% 2.69% 3.77% 2.98% 3.34% 5.74%
2025/04/14 20.14% 11.16% 9.53% 6.47% 5.43% 3.41% 4.26% 3.4% 3.04% 5.76%
2025/04/15 21.11% 10.39% 6.91% 7.2% 6.2% 4.77% 3.72% 2.86% 3.35% 5.47%
2025/04/16 20.2% 9.47% 7.74% 6.81% 6.57% 4.6% 3.73% 3.69% 3.68% 4.06%
2025/04/17 18.02% 8.62% 8.44% 6.2% 4.7% 5.87% 4.75% 2.68% 3.66% 4.05%
2025/04/18 17.75% 11.96% 8.58% 4.87% 5.72% 5.28% 4.73% 2.51% 3.21% 4.66%
2025/04/19 22.77% 9.61% 7.44% 5.21% 4.71% 3.3% 4.05% 3.07% 1.92% 4.36%
2025/04/20 22.05% 9.73% 6.74% 5.04% 5.64% 2.37% 3.4% 4.18% 2.57% 4.74%
2025/04/21 21.17% 9.5% 9.97% 3.76% 4.49% 3.12% 2.6% 3.27% 3.7% 3.94%
2025/04/22 20.99% 10.22% 8.91% 3.66% 6.49% 2.94% 3.91% 3.05% 3.92% 3.33%
2025/04/23 21.51% 9.21% 8.11% 4.74% 6.82% 2.99% 3.42% 3.44% 3.83% 2.49%
2025/04/24 21.66% 10.86% 6.23% 4.46% 7.25% 3.42% 3.19% 2.49% 3.4% 6.13%
2025/04/25 18.71% 9.56% 6.84% 5.48% 5.77% 3.28% 3.78% 3.02% 4.02% 3.67%
2025/04/26 20.21% 10.14% 5.8% 8.03% 6.07% 3.07% 3.7% 2.89% 3.31% 5.77%
2025/04/27 17.9% 9.33% 7.61% 9.76% 5.9% 2.81% 3.53% 3.38% 3.21% 4.75%
2025/04/28 17.78% 10.48% 7.69% 4.17% 5.93% 3.55% 3.68% 4.2% 4.01% 5.09%
2025/04/29 19.93% 10.41% 7.49% 4.45% 5.73% 3.94% 4.94% 4.2% 3.91% 2.07%
2025/04/30 16.62% 13.68% 7.92% 5.95% 5.92% 4.33% 3.62% 3.07% 3.05% 2.88%

Copyright © Adthena. All rights reserved.

Amazon’s PPC spend surged early April, peaking at 28.77% on the 10th, then declined, ending at 16.62%. Etsy’s spend rose steadily, closing at 13.68%. Guitar Center fluctuated, finishing at 7.92%. Walmart’s spend varied, ending at 5.95%.

Market Exposure

Competitor Count for US Retail Books and Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 907
2025/04/02 914
2025/04/03 956
2025/04/04 997
2025/04/05 984
2025/04/06 942
2025/04/07 936
2025/04/08 965
2025/04/09 914
2025/04/10 916
2025/04/11 898
2025/04/12 893
2025/04/13 894
2025/04/14 929
2025/04/15 912
2025/04/16 921
2025/04/17 963
2025/04/18 1005
2025/04/19 1004
2025/04/20 930
2025/04/21 940
2025/04/22 911
2025/04/23 948
2025/04/24 968
2025/04/25 894
2025/04/26 969
2025/04/27 883
2025/04/28 920
2025/04/29 924
2025/04/30 873

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 1,005 on April 18. The month concluded with a decline to 873 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Books and Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
guitarcenter.com 1.48%
americanmusical.com 0.98%
thriftbooks.com 0.83%
abebooks.com 0.58%
audible.com 0.4%
musiciansfriend.com -0.54%
christianbook.com -0.56%
temu.com -0.94%
walmart.com -1.22%
amazon.com -3.37%

Copyright © Adthena. All rights reserved.

Amazon.com saw a significant decline of 3.37% in click share, while GuitarCenter.com experienced a notable increase of 1.48%.

Campaign Efficiency

US Retail Books and Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com guitarcenter.com etsy.com walmart.com sweetwater.com target.com thriftbooks.com zazzle.com christianbook.com bradfordexchange.com
2025/04/01 18.78% 12.7% 7.25% 7.63% 6.73% 5.06% 4.77% 2.84% 4.21% 1.29%
2025/04/02 19.29% 8.97% 5.89% 14.25% 8.09% 5.03% 2.85% 2.55% 3.29% 1.67%
2025/04/03 21.36% 10.76% 6.92% 10.65% 6.31% 5.3% 3.13% 2.55% 2.4% 1.37%
2025/04/04 22.23% 8.66% 6.84% 8.71% 6.52% 4.44% 3.48% 3.69% 3.28% 1.69%
2025/04/05 21.43% 8.36% 6.83% 10.28% 5.64% 5.33% 3.8% 3.3% 3.43% 1.47%
2025/04/06 22.82% 9.83% 7.54% 8.57% 5.03% 4.32% 5.25% 3.5% 3.35% 1.51%
2025/04/07 24.59% 8.64% 7.06% 9.01% 5.52% 3.8% 4.47% 3.32% 3.29% 1.32%
2025/04/08 25.45% 9.17% 6.51% 6.33% 6.41% 3.62% 4.84% 3.21% 3.42% 1.2%
2025/04/09 29.92% 8.93% 7.43% 10.47% 5.64% 3.53% 3.52% 2.17% 3% 1.67%
2025/04/10 30.07% 8.22% 6.72% 9.29% 7.22% 4.22% 3.39% 2.44% 2.84% 1.68%
2025/04/11 25.98% 11.29% 7.7% 9.48% 6.11% 4.3% 3.5% 2.41% 3.51% 1.28%
2025/04/12 25.2% 15.09% 8.11% 10.56% 5% 4.71% 4.31% 2.28% 2.2% 0.93%
2025/04/13 22.89% 14.23% 7.8% 11.2% 4.31% 5.33% 4.12% 2.05% 3.89% 1.54%
2025/04/14 19.65% 15.16% 8.94% 9.99% 6.19% 5.33% 4.06% 2.39% 3.84% 1.39%
2025/04/15 22.99% 9.55% 8.38% 10.01% 8.44% 5.39% 3.9% 2.87% 3.69% 1.57%
2025/04/16 18.84% 11.52% 7.82% 10.57% 8.53% 5% 4.8% 2.96% 2.76% 1.8%
2025/04/17 16.55% 12.58% 7.09% 8.06% 10.11% 5.8% 4.27% 2.35% 2.81% 1.69%
2025/04/18 16.48% 11.33% 9.85% 6.69% 9.66% 6.23% 3.07% 3.35% 3.12% 1.64%
2025/04/19 24.38% 10.27% 8.35% 7.39% 5.87% 5.5% 4.26% 2.2% 2.8% 0.85%
2025/04/20 22.99% 9.85% 8.05% 7.75% 4.32% 4.64% 5.3% 2.8% 3.25% 1.11%
2025/04/21 21.89% 13.76% 7.71% 5.28% 5.48% 3.76% 5.36% 1.99% 2.66% 1.66%
2025/04/22 21.17% 13.3% 8.47% 5.34% 5.24% 5.74% 3.98% 2.88% 2.32% 1.86%
2025/04/23 21.52% 12.5% 7.6% 7.18% 5.62% 4.85% 4.49% 3.01% 1.91% 1.8%
2025/04/24 23.28% 8.78% 9.29% 5.98% 6.31% 4.48% 4.16% 3.63% 4.33% 1.72%
2025/04/25 19.45% 9.88% 8.2% 9.01% 6.2% 5.57% 4.56% 2.62% 2.86% 1.92%
2025/04/26 21.28% 8.5% 8.33% 11.13% 5.63% 5.2% 3.72% 2.86% 4.2% 1.57%
2025/04/27 16.81% 11.37% 7.71% 14.72% 5.31% 4.75% 4.99% 2.78% 3.4% 1.58%
2025/04/28 18.15% 11.53% 8.56% 5.78% 6.3% 5.57% 5.68% 2.72% 3.43% 1.88%
2025/04/29 19.32% 11.28% 8.17% 6.2% 7.29% 7.04% 6.51% 2.93% 1.53% 1.81%
2025/04/30 16.77% 12.42% 9.88% 9.22% 8% 5.35% 5.27% 2.68% 2.16% 1.51%

Copyright © Adthena. All rights reserved.

Amazon’s impression share surged from 18.78% to 30.07% mid-month, then declined to 16.77%. Guitar Center fluctuated, peaking at 15.09%. Etsy’s share rose steadily, ending at 9.88%. Walmart’s share varied, closing at 9.22%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Books and Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Amazon.com® Official Site | Shop on Amazon https://www.amazon.com › shop › amazon+usa

    The best shopping & entertainment with Prime. Free, easy returns on millions of items. Browse & discover thousands of brands. Read customer reviews & find best sellers.

  2. 2
    GuitarCenter.com https://www.guitarcenter.com › official_site

    Shop New & Used Music Gear — Your One-Stop Shop For New & Used Music Gear. Shop Your Favorite Brands At Guitar Center. Find All Your Music Needs In One Place. Shop Instruments, Pro Audio & More Today!

  3. 3
    Rakuten.com - Rakuten® Official Site https://www.rakuten.com

    Higher Prices Got You Down? Join Rakuten for Free and Get Cash Back on Everyday Purchases.

  4. 4
    ThriftBooks - New & Used Books - Gently Used - Great Price https://www.thriftbooks.com

    New, used & rare books. ThriftBooks sells millions of books at the lowest everyday prices.

  5. 5
    zZounds: Your music gear store - Used gear clearance http://www.zzounds.com

    What's on your gear wish list? Get it now with fast, free shipping on every zZounds order. Get the gear...

Copyright © Adthena. All rights reserved.

Amazon.com leads with a promise of convenience and variety, emphasizing Prime benefits and customer reviews. Guitar Center and zZounds focus on music gear, highlighting brand variety and fast shipping. Rakuten offers cash back, appealing to budget-conscious shoppers. ThriftBooks attracts book lovers with affordable, diverse selections.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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