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US Retail Books and Music - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Books and Music category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Books and Music brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.com 28.87
guitarcenter.com 23.9
etsy.com 4.38
thriftbooks.com 3.9
walmart.com 3.89
christianbook.com 3.61
target.com 3.12
bradfordexchange.com 2.54
sweetwater.com 2.41
zazzle.com 1.99
others 21.39

Copyright © Adthena. All rights reserved.

Amazon leads with 28.87% click share, followed by Guitar Center at 23.9%. Others collectively hold 21.39%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Books and Music brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.com etsy.com guitarcenter.com zazzle.com walmart.com christianbook.com target.com thriftbooks.com bradfordexchange.com temu.com
2025/03/01 27.16% 8.44% 11.05% 4.01% 4.56% 3.32% 2.33% 2.29% 2.23% 2.5%
2025/03/02 31.3% 6.05% 16.56% 4.09% 2.27% 2.62% 2.31% 1.7% 3.12% 3.2%
2025/03/03 37.43% 6.49% 6.6% 5.03% 2.21% 1.88% 3.14% 2.12% 2.22% 2.85%
2025/03/04 27.94% 6.93% 10.7% 7.31% 4.35% 2.86% 3.45% 2.34% 3.23% 2.25%
2025/03/05 32.24% 6.76% 10.85% 5.09% 2.67% 2.09% 2.89% 2.12% 3.47% 3.02%
2025/03/06 30.77% 7% 6.12% 7.16% 3.12% 2.98% 3.25% 2.1% 1.96% 2.36%
2025/03/07 31.36% 6.49% 6.27% 7.17% 3.52% 3.07% 3.79% 2.26% 2.12% 2.9%
2025/03/08 29.01% 5.92% 5.56% 10.61% 4.82% 2.55% 3.37% 2.26% 2.44% 2.77%
2025/03/09 27.58% 7.84% 6.27% 6.88% 6.62% 6.09% 2.85% 2.66% 1.96% 3.32%
2025/03/10 26.18% 6.54% 7.51% 5.96% 3.99% 5.83% 2.48% 2.27% 3.34% 3.69%
2025/03/11 28.56% 5.84% 6.34% 6.11% 5.41% 5.02% 2.57% 2.58% 2.39% 4.23%
2025/03/12 27.53% 7.3% 7.93% 5.3% 6.53% 3.04% 4.42% 1.87% 3.48% 2.55%
2025/03/13 28.42% 9.5% 7.45% 5.57% 4.45% 3.4% 3.29% 2.44% 3.47% 2.19%
2025/03/14 29.66% 9.07% 6.13% 5.04% 4.94% 4.33% 3.81% 2.99% 2.76% 2.3%
2025/03/15 32.83% 9.88% 6.28% 6.16% 4.45% 1.9% 3.66% 2.42% 3.78% 3.18%
2025/03/16 34.22% 8.76% 7.55% 4.74% 4.36% 2.19% 2.67% 2.46% 4.21% 2.54%
2025/03/17 31.59% 9.15% 7.29% 7.62% 3.08% 2.9% 2.36% 2.53% 2.68% 2.53%
2025/03/18 32.7% 8.61% 4.44% 6.1% 3.68% 3.59% 3.6% 2.53% 2.52% 2.41%
2025/03/19 31.77% 7.49% 6.46% 8.41% 4.16% 3.43% 2.61% 2.22% 3.5% 2.71%
2025/03/20 27.03% 9.61% 5.53% 7.14% 4.06% 5.85% 3.96% 2.96% 3.92% 2.25%
2025/03/21 24.09% 10.83% 5.2% 6.52% 5.38% 2.78% 5.23% 2.68% 3.49% 2.1%
2025/03/22 24.17% 8.18% 6.2% 5.57% 8.5% 3.11% 7.14% 2.85% 2.14% 2.58%
2025/03/23 25.88% 8.75% 6.73% 5.74% 5.3% 4.27% 5.25% 3.21% 3.66% 0.94%
2025/03/24 25.93% 7.51% 6.71% 7.33% 5.17% 3.18% 6.55% 2.74% 2.99% 1.11%
2025/03/25 23.69% 8.34% 7.56% 8.73% 5.69% 2.81% 3.28% 2.49% 3.7% 1.91%
2025/03/26 25.51% 8.15% 5.59% 8.26% 5.59% 2.57% 6.69% 2.44% 3.04% 1.99%
2025/03/27 19.71% 8.82% 7.44% 7.77% 6.58% 3.79% 5.17% 3.61% 3.29% 2.44%
2025/03/28 20.66% 8.24% 7.14% 5.35% 7.74% 4.47% 7.62% 2.39% 3.21% 2.13%
2025/03/29 17.62% 7.91% 5.72% 7.93% 9.76% 5.29% 6.49% 2.9% 3.2% 1.79%
2025/03/30 20.51% 8.32% 6.14% 6.93% 5.23% 3.55% 6.66% 2.63% 3.34% 3.66%
2025/03/31 17.52% 9.2% 8.76% 7.94% 5.22% 4.97% 4.43% 2.71% 2.7% 2.34%

Copyright © Adthena. All rights reserved.

In March 2025, Amazon’s PPC spend share fluctuated, peaking at 37.43% on March 3rd, then declining to 17.52% by month’s end. Etsy’s share rose steadily, closing at 9.2%. Guitar Center and Zazzle showed varied trends, while Walmart’s share surged late month. Christianbook, Target, Thriftbooks, Bradford Exchange, and Temu displayed diverse patterns, with Temu’s share notably dropping mid-month.

Market Exposure

Competitor Count for US Retail Books and Music

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 1010
2025/03/02 953
2025/03/03 1080
2025/03/04 1084
2025/03/05 1046
2025/03/06 1189
2025/03/07 1222
2025/03/08 1211
2025/03/09 1032
2025/03/10 1097
2025/03/11 1094
2025/03/12 1085
2025/03/13 1040
2025/03/14 1025
2025/03/15 902
2025/03/16 943
2025/03/17 980
2025/03/18 1030
2025/03/19 1002
2025/03/20 1004
2025/03/21 992
2025/03/22 1005
2025/03/23 962
2025/03/24 1030
2025/03/25 961
2025/03/26 1072
2025/03/27 1089
2025/03/28 1036
2025/03/29 1028
2025/03/30 994
2025/03/31 1079

Copyright © Adthena. All rights reserved.

March began with 1,010 advertisers, peaking at 1,222 on the 7th. Mid-month saw a dip to 902 on the 15th. The month concluded with 1,079 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Books and Music

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
target.com 1.64%
walmart.com 1.27%
sweetwater.com 0.71%
etsy.com 0.7%
thriftbooks.com 0.64%
taylorswift.com -0.12%
fender.com -0.2%
temu.com -0.47%
guitarcenter.com -2.67%
amazon.com -4.24%

Copyright © Adthena. All rights reserved.

In the past month, Target and Walmart surged in click share, gaining 1.64 and 1.27, respectively. Meanwhile, Amazon and Guitar Center experienced declines of -4.24 and -2.67.

Campaign Efficiency

US Retail Books and Music Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com guitarcenter.com etsy.com sweetwater.com walmart.com target.com thriftbooks.com temu.com zazzle.com christianbook.com
2025/03/01 27.89% 14.55% 7.88% 3.99% 6.26% 2.95% 2.64% 3.69% 1.77% 1.85%
2025/03/02 31.64% 20.69% 5.08% 4.09% 3.11% 2.96% 2.2% 5% 1.8% 1.53%
2025/03/03 39.57% 9.54% 5.92% 3.19% 2.96% 3.81% 2.17% 4.06% 2.22% 1.23%
2025/03/04 28.78% 16.36% 6.41% 4.15% 5.56% 3.64% 2.57% 3.43% 3.12% 1.79%
2025/03/05 32.62% 16.14% 6.08% 3.26% 3.48% 3.49% 2.49% 4.97% 2.24% 1.35%
2025/03/06 33.29% 9.5% 6.95% 4.12% 4.26% 4.3% 2.71% 3.48% 3.17% 1.9%
2025/03/07 33.11% 9.48% 6.36% 3.42% 4.4% 5.26% 2.81% 4.01% 2.8% 1.94%
2025/03/08 31.26% 8.58% 6.17% 3.35% 6.67% 4.18% 3.06% 4.38% 4.38% 1.83%
2025/03/09 29.56% 9.49% 7.24% 3.9% 8.07% 3.28% 2.76% 4.96% 2.77% 3.73%
2025/03/10 27.64% 11.88% 6.5% 4.02% 5.52% 3.16% 2.88% 5.7% 2.67% 3.44%
2025/03/11 30.13% 9.71% 5.81% 3.8% 7.2% 3.41% 3.44% 5.85% 2.72% 3.15%
2025/03/12 28.19% 12.82% 6.59% 3.25% 7.98% 5.13% 2.27% 3.39% 2.55% 1.96%
2025/03/13 28.71% 11.4% 8.97% 3.34% 6.3% 4.39% 2.72% 3.43% 2.59% 2.13%
2025/03/14 31.37% 9.85% 8.38% 3.41% 6.77% 4.27% 3.1% 3.16% 2.24% 2.61%
2025/03/15 33.28% 9.33% 9.17% 3.05% 6.45% 4.1% 3% 4.7% 2.77% 1.22%
2025/03/16 35.05% 10.97% 7.67% 4.82% 5.58% 4.17% 2.81% 3.28% 2.42% 1.54%
2025/03/17 32.24% 10.89% 8.55% 5.34% 4.28% 2.76% 2.93% 3.91% 3.4% 1.96%
2025/03/18 34.56% 6.91% 8.74% 4.78% 5.13% 3.79% 3.17% 3.59% 2.95% 2.73%
2025/03/19 34.99% 9.86% 7.09% 3.94% 5.54% 3.12% 2.56% 3.9% 3.56% 2.09%
2025/03/20 27.73% 9.29% 9.48% 3.33% 5.85% 4.62% 4.29% 4.13% 3.62% 3.23%
2025/03/21 26.24% 7.71% 10.23% 4.67% 6.86% 6.12% 3.48% 3.25% 3.14% 1.75%
2025/03/22 24.18% 9.84% 7.63% 3.36% 10.36% 6.5% 3.42% 3.74% 2.81% 2.07%
2025/03/23 27.6% 9.85% 8% 4.19% 6.89% 5.64% 3.56% 1.42% 2.81% 2.88%
2025/03/24 26.01% 10.78% 7.08% 4.06% 7.83% 6.9% 3.43% 1.64% 3.55% 2.14%
2025/03/25 24.43% 11.68% 8.73% 3.92% 7.61% 4.32% 3.35% 2.7% 3.96% 1.97%
2025/03/26 25.47% 8.78% 8.47% 3.91% 7.59% 7.58% 3.08% 3.08% 3.84% 1.89%
2025/03/27 19.01% 11.25% 8.26% 5.62% 8.54% 6.15% 4.02% 3.51% 3.83% 2.59%
2025/03/28 20.19% 10.33% 7.92% 6.61% 8.96% 8.47% 2.62% 3.13% 2.86% 2.76%
2025/03/29 17.95% 8.76% 7.44% 5.31% 11.13% 7.04% 3.51% 2.38% 3.93% 3.05%
2025/03/30 19.13% 9.28% 7.74% 6.64% 7.52% 7.13% 3.35% 5.29% 3.32% 2.56%
2025/03/31 16.47% 12.75% 8.1% 7.71% 7.23% 5.89% 3.87% 3.43% 3.34% 3.22%

Copyright © Adthena. All rights reserved.

Amazon’s impression share fluctuated, peaking at 39.57% on March 3, then declining to 16.47% by month’s end. Guitar Center’s share was inconsistent, starting at 14.55% and ending at 12.75%. Etsy’s share remained relatively stable, closing at 8.10%. Sweetwater saw a gradual increase, finishing at 7.71%. Walmart’s share rose, peaking at 11.13% on March 29, ending at 7.23%. Target’s share varied, closing at 5.89%. Thriftbooks showed minor fluctuations, ending at 3.87%. Temu’s share was erratic, closing at 3.43%. Zazzle’s share remained steady, ending at 3.34%. Christianbook’s share increased slightly, finishing at 3.22%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Books and Music

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Amazon.com® Official Site https://www.amazon.com › shop › amazon+usa

    Shop on Amazon — The best shopping & entertainment with Prime. Free, easy returns on millions of items. Browse & discover thousands of brands. Read customer reviews & find best sellers.

  2. 2
    Applebee's® Restaurant https://www.applebees.com

    Applebee's® Grill + Bar — The Neighborhood Grill + Bar Is Also Online. Order Online And Pick Up Your Favorites. Indulge In...

  3. 3
    GuitarCenter.com https://www.guitarcenter.com › official_site

    Shop New & Used Music Gear — Your One-Stop Shop For New & Used Music Gear. Shop Your Favorite Brands At Guitar Center. Find All Your Music Needs In One Place. Shop Instruments, Pro Audio & More Today!

  4. 4
    Kelley Blue Book® https://www.kbb.com

    What's My Car Worth? From Comparing New Models to Selling Used Cars, Kelley Blue Book is The One Stop Shop.

  5. 5
    Rakuten.com https://www.rakuten.com

    Online & In-Store Cash Back — Higher Prices Got You Down? Join Rakuten for Free and Get Cash Back on Everyday Purchases. Get Cash Back at 3,500+ stores on this Season's Best Gifts, Clothes...

Copyright © Adthena. All rights reserved.

In the bustling world of Google PPC, Amazon.com leads with its promise of seamless shopping and entertainment through Prime. Applebee’s entices with convenient online orders, while Guitar Center captivates music enthusiasts with diverse gear options. Kelley Blue Book offers car valuation insights, and Rakuten lures shoppers with enticing cash-back deals.

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