Share of Clicks for top 10 UK Retail Home & Garden brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dunelm.com | 8.74 |
| argos.co.uk | 6.5 |
| diy.com | 4.91 |
| amazon.co.uk | 3.82 |
| therange.co.uk | 3.16 |
| victorianplumbing.co.uk | 3.14 |
| wayfair.co.uk | 2.6 |
| dusk.com | 2.55 |
| next.co.uk | 2.15 |
| dfs.co.uk | 2.05 |
| others | 60.38 |
- dunelm.com - 8.74%
- argos.co.uk - 6.5%
- diy.com - 4.91%
- amazon.co.uk - 3.82%
- therange.co.uk - 3.16%
- victorianplumbing.co.uk - 3.14%
- wayfair.co.uk - 2.6%
- dusk.com - 2.55%
- next.co.uk - 2.15%
- dfs.co.uk - 2.05%
- others - 60.38%
Copyright © Adthena. All rights reserved.
In the home and garden PPC landscape, ‘dunelm.com’ leads with 8.74% click share, followed by ‘argos.co.uk’ at 6.5%. ‘Others’ dominate with 60.38%, highlighting diverse competition.
Share of Spend for the top 10 UK Retail Home & Garden brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | dunelm.com | argos.co.uk | diy.com | victorianplumbing.co.uk | wayfair.co.uk | dusk.com | therange.co.uk | dfs.co.uk | temu.com | amazon.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 6.45% | 2.45% | 2.78% | 5.22% | 3.79% | 3.63% | 1.61% | 0.91% | 1.06% | 2.57% |
| 2026/05/02 | 5.76% | 2.69% | 2.98% | 3.95% | 4.19% | 4.64% | 1.64% | 1.13% | 1.37% | 2.7% |
| 2026/05/03 | 4.83% | 2.62% | 2.94% | 4.27% | 4.52% | 4.23% | 1.56% | 1.18% | 1.73% | 2.68% |
| 2026/05/04 | 4.95% | 2.75% | 2.76% | 4.36% | 3.71% | 4.03% | 1.36% | 1.12% | 1.34% | 3.01% |
| 2026/05/05 | 4.78% | 2.5% | 2.52% | 4.58% | 2.38% | 5.62% | 1.33% | 0.72% | 1.49% | 3% |
| 2026/05/06 | 4.36% | 2.56% | 2.47% | 4.53% | 2.49% | 5.85% | 1.13% | 0.62% | 1.91% | 2.83% |
| 2026/05/07 | 4.05% | 2.54% | 2.3% | 3.92% | 2.02% | 6.45% | 1.07% | 0.73% | 1.83% | 2.63% |
| 2026/05/08 | 4.48% | 1.98% | 2.05% | 4.18% | 3.85% | 5.71% | 0.95% | 0.67% | 1.56% | 2.38% |
| 2026/05/09 | 4.16% | 1.99% | 2.01% | 3.43% | 3.87% | 6.38% | 0.88% | 0.74% | 1.76% | 2.3% |
| 2026/05/10 | 4.44% | 2.12% | 2.18% | 3.11% | 4.9% | 5.51% | 0.94% | 0.82% | 2.17% | 2.42% |
| 2026/05/11 | 5.45% | 3.43% | 3.14% | 4.02% | 2.39% | 3.2% | 2.57% | 2.03% | 1.58% | 2.26% |
| 2026/05/12 | 5.65% | 3.38% | 3.58% | 4.06% | 2.3% | 2.83% | 3.12% | 2% | 1.45% | 2.47% |
| 2026/05/13 | 4.58% | 2.48% | 3.3% | 4.83% | 2.51% | 3.3% | 2.83% | 1.47% | 1.68% | 2.63% |
| 2026/05/14 | 4.59% | 2.18% | 3.17% | 4.76% | 2.69% | 3.31% | 1.86% | 1.46% | 1.92% | 2.76% |
| 2026/05/15 | 4.47% | 1.98% | 2.04% | 4.17% | 3.84% | 5.69% | 0.95% | 0.66% | 1.55% | 2.37% |
| 2026/05/16 | 4.86% | 3.64% | 3.54% | 4.09% | 1.97% | 3.04% | 2.78% | 3.21% | 1.72% | 2.67% |
| 2026/05/17 | 4.42% | 2.97% | 3.25% | 3.82% | 2.3% | 2.97% | 2.79% | 2.53% | 1.9% | 2.94% |
| 2026/05/18 | 4.35% | 2.86% | 3.13% | 3.68% | 2.76% | 3.15% | 3.39% | 2.58% | 1.41% | 2.93% |
| 2026/05/19 | 4.3% | 3.52% | 3.08% | 3.88% | 2.19% | 2.99% | 2.15% | 2.29% | 2.07% | 3.22% |
| 2026/05/20 | 4.43% | 3.67% | 2.69% | 3.89% | 2.21% | 3.28% | 1.65% | 2.2% | 2.09% | 3% |
| 2026/05/21 | 5.73% | 3.4% | 2.63% | 3.3% | 2.45% | 3.02% | 1.57% | 2.71% | 1.94% | 2.34% |
| 2026/05/22 | 6.79% | 3.95% | 2.8% | 3.55% | 2.87% | 3.18% | 1.51% | 2.58% | 2.11% | 2.1% |
| 2026/05/23 | 7.25% | 4.67% | 2.96% | 3.56% | 2.52% | 3.36% | 1.38% | 2.28% | 2.45% | 2.2% |
| 2026/05/24 | 6.25% | 4.67% | 2.82% | 3.44% | 2.44% | 4.01% | 1.36% | 1.93% | 2.21% | 2.12% |
| 2026/05/25 | 6.34% | 5.14% | 4.1% | 4.04% | 2.18% | 3.16% | 2.52% | 1.97% | 2.09% | 1.87% |
| 2026/05/26 | 8.7% | 4.12% | 3.94% | 4.42% | 1.71% | 3.12% | 2.81% | 2.58% | 1.94% | 1.55% |
| 2026/05/27 | 8.11% | 3.94% | 3.74% | 4.24% | 1.57% | 3.25% | 2.68% | 2.61% | 2.02% | 1.66% |
| 2026/05/28 | 6.54% | 3.96% | 3.01% | 3.94% | 2.01% | 3.91% | 2.56% | 2.58% | 1.91% | 1.75% |
| 2026/05/29 | 6.28% | 4.63% | 3.44% | 3.94% | 1.96% | 3.62% | 2.66% | 2.83% | 2.26% | 1.84% |
| 2026/05/30 | 5.45% | 4.58% | 3.59% | 3.82% | 3.05% | 2.95% | 1.81% | 3.17% | 2.28% | 1.76% |
| 2026/05/31 | 6.59% | 4.46% | 4.02% | 3.43% | 3.37% | 3.24% | 2.42% | 2.4% | 2.06% | 1.85% |
- dunelm.com
- argos.co.uk
- diy.com
- victorianplumbing.co.uk
- wayfair.co.uk
- dusk.com
- therange.co.uk
- dfs.co.uk
- temu.com
- amazon.co.uk
Copyright © Adthena. All rights reserved.
In May 2026, Dunelm’s PPC spend share fluctuated, peaking at 8.70% on the 26th. Argos and DIY.com showed steady growth, while Victorian Plumbing and Wayfair experienced declines. The month concluded with Dunelm leading.
Competitor Count for UK Retail Home & Garden
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 6767 |
| 2026/05/02 | 6475 |
| 2026/05/03 | 6508 |
| 2026/05/04 | 6823 |
| 2026/05/05 | 7033 |
| 2026/05/06 | 7001 |
| 2026/05/07 | 7154 |
| 2026/05/08 | 7175 |
| 2026/05/09 | 6956 |
| 2026/05/10 | 6861 |
| 2026/05/11 | 8434 |
| 2026/05/12 | 9010 |
| 2026/05/13 | 8821 |
| 2026/05/14 | 8843 |
| 2026/05/15 | 7175 |
| 2026/05/16 | 8982 |
| 2026/05/17 | 9000 |
| 2026/05/18 | 9118 |
| 2026/05/19 | 8996 |
| 2026/05/20 | 9198 |
| 2026/05/21 | 9331 |
| 2026/05/22 | 9432 |
| 2026/05/23 | 9257 |
| 2026/05/24 | 9253 |
| 2026/05/25 | 9778 |
| 2026/05/26 | 10089 |
| 2026/05/27 | 9894 |
| 2026/05/28 | 9795 |
| 2026/05/29 | 9724 |
| 2026/05/30 | 9688 |
| 2026/05/31 | 9657 |
Copyright © Adthena. All rights reserved.
May began with 6,767 advertisers, fluctuating initially, then surged mid-month, peaking at 10,089 on May 26. The month concluded with a steady 9,657 advertisers.
