Share of Clicks for top 10 UK Retail Home & Garden brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| wayfair.co.uk | 5.58 |
| dunelm.com | 5.45 |
| amazon.co.uk | 5.43 |
| argos.co.uk | 5.16 |
| diy.com | 3.39 |
| dusk.com | 3.25 |
| victorianplumbing.co.uk | 2.55 |
| screwfix.com | 2.46 |
| therange.co.uk | 2.11 |
| temu.com | 2.05 |
| others | 62.57 |
- wayfair.co.uk - 5.58%
- dunelm.com - 5.45%
- amazon.co.uk - 5.43%
- argos.co.uk - 5.16%
- diy.com - 3.39%
- dusk.com - 3.25%
- victorianplumbing.co.uk - 2.55%
- screwfix.com - 2.46%
- therange.co.uk - 2.11%
- temu.com - 2.05%
- others - 62.57%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘others’ dominate with 62.57% click share, while Wayfair leads individual advertisers at 5.58%, closely followed by Dunelm and Amazon.
Share of Spend for the top 10 UK Retail Home & Garden brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | wayfair.co.uk | dusk.com | dunelm.com | argos.co.uk | amazon.co.uk | victorianplumbing.co.uk | daals.co.uk | beds.co.uk | temu.com | diy.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 1.63% | 4.56% | 3.62% | 3.49% | 2.38% | 3.35% | 4.07% | 2.26% | 1% | 2.22% |
| 2026/07/02 | 2.73% | 4.22% | 3.29% | 3.15% | 2.28% | 3.23% | 2.93% | 1.83% | 1.34% | 2.33% |
| 2026/07/03 | 6.22% | 4.78% | 3.31% | 2.82% | 2.51% | 3.04% | 3.25% | 1.37% | 1.68% | 1.91% |
| 2026/07/04 | 5.79% | 4.1% | 3.34% | 3.03% | 2.56% | 2.51% | 2.95% | 1.78% | 1.21% | 1.49% |
| 2026/07/05 | 6.26% | 3.79% | 3.76% | 2.41% | 2.66% | 2.42% | 3.1% | 2.11% | 1.86% | 1.54% |
| 2026/07/06 | 5.84% | 4.01% | 3.98% | 2.7% | 2.7% | 2.82% | 2.76% | 1.97% | 1.57% | 1.74% |
| 2026/07/07 | 5.72% | 3.92% | 4.01% | 2.82% | 2.62% | 2.74% | 2.52% | 1.92% | 1.72% | 1.83% |
| 2026/07/08 | 6.24% | 4.04% | 4.35% | 2.87% | 3.55% | 2.87% | 3.03% | 2.05% | 1.93% | 1.5% |
| 2026/07/09 | 5.53% | 4.06% | 3.35% | 2.99% | 4.14% | 2.26% | 3.38% | 2.05% | 1.8% | 1.5% |
| 2026/07/10 | 6.11% | 4.4% | 3.79% | 2.94% | 3.88% | 2.83% | 3.11% | 2.21% | 2.13% | 1.78% |
| 2026/07/11 | 7.3% | 5.08% | 4.42% | 2.76% | 3.73% | 2.98% | 2.73% | 2.78% | 2.22% | 2.05% |
| 2026/07/12 | 7.03% | 4.16% | 4.06% | 2.5% | 4.11% | 3.03% | 2.5% | 2.87% | 2.12% | 2.06% |
| 2026/07/13 | 6.08% | 3.88% | 3.88% | 2.65% | 4.2% | 3.49% | 2.06% | 2.7% | 1.63% | 1.96% |
| 2026/07/14 | 5.45% | 3.95% | 3.74% | 2.51% | 4.46% | 3.48% | 1.89% | 2.56% | 1.77% | 1.8% |
| 2026/07/15 | 6.06% | 3.2% | 4.21% | 3.14% | 4.63% | 3.65% | 1.72% | 2.39% | 2.49% | 1.5% |
| 2026/07/16 | 3.56% | 2.56% | 4.42% | 3.09% | 2.97% | 5.3% | 1.84% | 1.62% | 1.86% | 2.48% |
| 2026/07/17 | 3.72% | 4.46% | 3.9% | 2.91% | 2.18% | 4.48% | 2.74% | 0.77% | 1.83% | 1.53% |
| 2026/07/18 | 3.99% | 5.16% | 3.55% | 2.23% | 2.48% | 3.59% | 2.38% | 0.59% | 1.96% | 1.48% |
| 2026/07/19 | 3.33% | 5.65% | 3.74% | 1.84% | 1.74% | 3.68% | 2.53% | 0.74% | 1.51% | 1.92% |
| 2026/07/20 | 2.51% | 5.63% | 4.48% | 1.84% | 1.69% | 4.74% | 2.26% | 0.62% | 1.03% | 1.93% |
| 2026/07/21 | 5.42% | 3.95% | 3.73% | 2.51% | 4.44% | 3.46% | 1.9% | 2.55% | 1.78% | 1.8% |
| 2026/07/22 | 5.5% | 3.87% | 3.91% | 2.67% | 3.67% | 3.19% | 2.47% | 1.95% | 2.89% | 1.8% |
| 2026/07/23 | 5.98% | 3.75% | 3.65% | 2.75% | 3.89% | 3.07% | 2.61% | 2.04% | 4.76% | 1.72% |
| 2026/07/24 | 5.58% | 4.01% | 3.84% | 2.79% | 3.88% | 3.41% | 2.59% | 2.19% | 2% | 1.82% |
| 2026/07/25 | 5.5% | 3.87% | 3.9% | 2.98% | 3.67% | 3.35% | 2.66% | 2.19% | 1.96% | 1.81% |
| 2026/07/26 | 5.41% | 3.68% | 3.79% | 3.32% | 4.04% | 3.05% | 2.57% | 2.21% | 1.91% | 1.77% |
| 2026/07/27 | 3.59% | 3.43% | 3.99% | 3.44% | 2.5% | 3.61% | 2.75% | 2.02% | 1.56% | 1.77% |
| 2026/07/28 | 3.58% | 4.14% | 3.82% | 3.01% | 2.47% | 3.8% | 3.16% | 2.17% | 1.61% | 1.73% |
| 2026/07/29 | 3.29% | 4.02% | 3.76% | 3.16% | 2.42% | 4.42% | 2.66% | 2.33% | 1.91% | 1.57% |
| 2026/07/30 | 3.65% | 3.92% | 3.86% | 3.76% | 2.89% | 3.48% | 2.61% | 2.29% | 2.11% | 1.49% |
| 2026/07/31 | 4.4% | 3.87% | 3.67% | 3.64% | 3.54% | 3.33% | 2.79% | 2.38% | 2.34% | 1.44% |
- wayfair.co.uk
- dusk.com
- dunelm.com
- argos.co.uk
- amazon.co.uk
- victorianplumbing.co.uk
- daals.co.uk
- beds.co.uk
- temu.com
- diy.com
Copyright © Adthena. All rights reserved.
Wayfair.co.uk led July with a peak spend share of 7.30% on the 11th, while Dusk.com surged mid-month, reaching 5.65% on the 19th. By month’s end, Wayfair maintained dominance, closing at 4.40%.
Competitor Count for UK Retail Home & Garden
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 7340 |
| 2026/07/02 | 7633 |
| 2026/07/03 | 7790 |
| 2026/07/04 | 7835 |
| 2026/07/05 | 7773 |
| 2026/07/06 | 7725 |
| 2026/07/07 | 7725 |
| 2026/07/08 | 7633 |
| 2026/07/09 | 7625 |
| 2026/07/10 | 7860 |
| 2026/07/11 | 7821 |
| 2026/07/12 | 7852 |
| 2026/07/13 | 7941 |
| 2026/07/14 | 7895 |
| 2026/07/15 | 7788 |
| 2026/07/16 | 7480 |
| 2026/07/17 | 7337 |
| 2026/07/18 | 7050 |
| 2026/07/19 | 7006 |
| 2026/07/20 | 6866 |
| 2026/07/21 | 7895 |
| 2026/07/22 | 8258 |
| 2026/07/23 | 8190 |
| 2026/07/24 | 8133 |
| 2026/07/25 | 8254 |
| 2026/07/26 | 8358 |
| 2026/07/27 | 7915 |
| 2026/07/28 | 8031 |
| 2026/07/29 | 7344 |
| 2026/07/30 | 7304 |
| 2026/07/31 | 7183 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, starting at 7,340 and peaking at 8,358. Mid-month fluctuations led to a strong finish at 7,183.
