UK Retail Home & Garden - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – UK

Google AI Overview visibility for Retail Home & Garden UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.815513144
89.184486856
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 8%
Navigational 5%
Seasonal 2%
Local 4%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 UK Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
argos.co.uk 7.55
dunelm.com 5.64
amazon.co.uk 4.67
diy.com 3.43
victorianplumbing.co.uk 3.39
wayfair.co.uk 2.95
dusk.com 2.86
temu.com 2.72
dfs.co.uk 2.51
ikea.com 2.34
others 61.94
  • argos.co.uk - 7.55%
  • dunelm.com - 5.64%
  • amazon.co.uk - 4.67%
  • diy.com - 3.43%
  • victorianplumbing.co.uk - 3.39%
  • wayfair.co.uk - 2.95%
  • dusk.com - 2.86%
  • temu.com - 2.72%
  • dfs.co.uk - 2.51%
  • ikea.com - 2.34%
  • others - 61.94%

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In the PPC landscape, Argos leads with 7.55% click share, followed by Dunelm at 5.64%. Amazon captures 4.67%, while ‘others’ dominate with 61.94%.

Market Exposure

Share of Spend for the top 10 UK Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date victorianplumbing.co.uk argos.co.uk dusk.com dunelm.com wayfair.co.uk daals.co.uk temu.com amazon.co.uk dfs.co.uk diy.com
2026/08/01 3.98% 3.84% 3.68% 4.26% 3.27% 2.22% 2.75% 2.89% 2.11% 1.55%
2026/08/02 4% 4.07% 3.8% 3.96% 3.13% 2.06% 1.79% 2.98% 2.1% 1.95%
2026/08/03 3.45% 3.08% 4.07% 3.28% 4.08% 2.55% 2.23% 3.22% 2.1% 1.58%
2026/08/04 3.97% 2.54% 4.65% 3.65% 3.67% 3.27% 2.21% 2.32% 1.78% 1.85%
2026/08/05 4.47% 4.38% 4.08% 3.84% 2.39% 2.3% 2.38% 3.07% 2.01% 2.43%
2026/08/06 4.98% 4.38% 3.5% 3.53% 2.4% 2.48% 2.35% 3.08% 1.97% 2.26%
2026/08/07 4.56% 4.39% 3.85% 3.21% 2.64% 2.62% 2.8% 2.83% 2.2% 1.97%
2026/08/08 3.56% 5.15% 4.77% 3.64% 1.63% 2.9% 2.49% 2.81% 2.33% 1.97%
2026/08/09 4.17% 4.93% 4.39% 3.58% 2.02% 2.84% 2.94% 3.09% 2.24% 1.74%
2026/08/10 4.39% 4.41% 3.48% 3.65% 2.28% 2.63% 3.65% 3.16% 2.07% 1.68%
2026/08/11 4.65% 4.84% 2.5% 3.55% 2.09% 1.96% 4.16% 4.07% 2.21% 1.97%
2026/08/12 3.66% 4.38% 2.66% 4.29% 3% 1.85% 3.88% 3.28% 2.68% 1.95%
2026/08/13 3.35% 4.31% 1.75% 4.44% 3.28% 1.67% 3.16% 3.09% 2.76% 1.76%
2026/08/14 3.89% 4.02% 3.02% 3.91% 2.45% 2.34% 2.57% 2.75% 2.32% 1.84%
2026/08/15 4.82% 4.21% 3.75% 3.65% 2.68% 2.22% 3.11% 3.13% 2.14% 1.95%
2026/08/16 4.76% 4.41% 3.21% 3.72% 2.48% 2.56% 2.88% 3.25% 2.09% 1.92%
2026/08/17 5.05% 4.37% 2.99% 3.68% 2.58% 2.34% 3.02% 3.03% 2.06% 1.87%
2026/08/18 4.11% 4.34% 3.29% 3.79% 2.29% 2.43% 2.91% 2.92% 2.31% 1.74%
2026/08/19 4.61% 4.45% 3.68% 3.4% 2.17% 2.11% 2.89% 3.04% 2.29% 1.67%
2026/08/20 4.17% 3.65% 3.76% 3.72% 2.42% 2.54% 2.44% 2.46% 1.8% 1.64%
2026/08/21 3.99% 3.79% 3.71% 3.96% 2.28% 2.58% 2.26% 2.17% 1.8% 1.61%
2026/08/22 4.48% 4.69% 3.71% 3.82% 2.32% 2.18% 2.24% 2.43% 1.66% 1.7%
2026/08/23 4% 4.8% 3.97% 3.3% 3.09% 2.17% 2.44% 2.97% 1.78% 1.62%
2026/08/24 4.28% 4.7% 3.56% 3.58% 2.71% 2.49% 2.3% 2.81% 1.91% 1.79%
2026/08/25 3.48% 4.77% 4.13% 3.15% 3.74% 2.69% 2.84% 2.67% 1.64% 1.76%
2026/08/26 4% 4.95% 4.35% 3.48% 3.88% 2.81% 2.48% 2.63% 1.79% 1.78%
2026/08/27 3.78% 4.87% 3.75% 3.94% 3.22% 2.89% 2.23% 2.41% 1.95% 1.87%
2026/08/28 4.45% 4.78% 3.34% 4% 2.1% 2.51% 2.15% 2.12% 2.02% 1.93%
2026/08/29 5.42% 4.62% 3.78% 3.96% 2.4% 2.57% 2.04% 2.1% 2.28% 2.1%
2026/08/30 5.33% 4.19% 3.95% 3.74% 2.81% 2.56% 2.13% 2.01% 1.97% 1.87%
2026/08/31 5.27% 4.01% 3.91% 3.66% 3.23% 2.57% 2.3% 2.02% 2.02% 1.84%
  • victorianplumbing.co.uk
  • argos.co.uk
  • dusk.com
  • dunelm.com
  • wayfair.co.uk
  • daals.co.uk
  • temu.com
  • amazon.co.uk
  • dfs.co.uk
  • diy.com

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In August 2026, Victorian Plumbing’s PPC spend share fluctuated, peaking at 5.42% on the 29th. Argos maintained a steady presence, while Dusk and Dunelm showed moderate variations. Wayfair and Daals experienced lower shares, with Temu and Amazon showing slight increases. DFS and DIY.com remained stable, ending the month with minimal changes.

Market Exposure

Competitor Count for UK Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 7401
2026/08/02 7481
2026/08/03 7390
2026/08/04 7388
2026/08/05 7641
2026/08/06 7278
2026/08/07 7001
2026/08/08 6608
2026/08/09 6808
2026/08/10 6995
2026/08/11 6770
2026/08/12 7248
2026/08/13 7680
2026/08/14 7461
2026/08/15 7072
2026/08/16 7009
2026/08/17 7025
2026/08/18 6943
2026/08/19 6888
2026/08/20 7197
2026/08/21 7081
2026/08/22 7078
2026/08/23 7004
2026/08/24 6962
2026/08/25 7660
2026/08/26 7677
2026/08/27 7837
2026/08/28 7567
2026/08/29 7063
2026/08/30 7236
2026/08/31 7228

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August saw fluctuating advertiser numbers, peaking at 7,837 on the 27th. The month concluded with a stable count of 7,228.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
argos.co.uk 0.53%
next.co.uk 0.52%
oakfurnitureland.co.uk 0.42%
johnlewis.com 0.41%
dusk.com 0.25%
tesco.com -0.33%
ikea.com -0.35%
dfs.co.uk -0.36%
temu.com -0.58%
amazon.co.uk -0.83%

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Argos.co.uk and next.co.uk lead with click share gains, while amazon.co.uk and temu.com face declines.

Campaign Efficiency

UK Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date argos.co.uk dunelm.com victorianplumbing.co.uk amazon.co.uk wayfair.co.uk temu.com dusk.com diy.com daals.co.uk ikea.com
2026/08/01 5.64% 5.63% 2.73% 4.98% 3.25% 3.95% 2.76% 2.13% 1.95% 3.01%
2026/08/02 5.93% 5.15% 2.97% 5.16% 3.24% 2.45% 2.81% 2.8% 1.82% 2.94%
2026/08/03 4.6% 4.17% 2.46% 5.7% 4.08% 3.06% 3.12% 2.24% 2.34% 2.82%
2026/08/04 3.87% 4.63% 2.89% 4.02% 3.69% 2.97% 3.72% 2.53% 2.86% 1.77%
2026/08/05 6.37% 4.8% 3.12% 5.4% 2.54% 3.58% 3.12% 3.17% 2.09% 2.21%
2026/08/06 6.59% 4.56% 3.35% 5.54% 2.68% 3.59% 2.71% 2.97% 2.31% 1.93%
2026/08/07 6.66% 4.17% 3.21% 5.18% 2.67% 3.96% 2.84% 2.66% 2.24% 2.26%
2026/08/08 7.68% 4.67% 2.78% 5.03% 1.72% 3.65% 3.65% 2.61% 2.44% 2.63%
2026/08/09 7.53% 4.52% 2.96% 5.4% 2.4% 4.31% 3.39% 2.28% 2.44% 2.62%
2026/08/10 6.58% 4.54% 3.09% 5.38% 2.62% 5.28% 2.48% 2.19% 2.32% 2.02%
2026/08/11 7.05% 4.37% 2.83% 6.67% 2.47% 5.89% 1.98% 2.43% 1.81% 2.15%
2026/08/12 6.27% 5.31% 2.62% 5.39% 3.4% 5.75% 1.88% 2.49% 1.53% 2.17%
2026/08/13 6.26% 5.57% 2.35% 4.98% 3.43% 4.49% 1.2% 2.26% 1.32% 2.05%
2026/08/14 6.17% 4.96% 2.98% 4.96% 2.64% 3.86% 2.35% 2.53% 1.98% 1.99%
2026/08/15 6.38% 4.65% 3.19% 5.44% 3.02% 4.51% 2.73% 2.49% 1.97% 2.13%
2026/08/16 6.64% 4.74% 3.21% 5.62% 2.74% 4.24% 2.5% 2.49% 2.18% 2.13%
2026/08/17 6.53% 4.76% 3.2% 5.26% 2.8% 4.46% 2.19% 2.44% 2% 2.04%
2026/08/18 6.47% 4.92% 2.97% 5.1% 2.49% 4.4% 2.37% 2.3% 2.04% 2.15%
2026/08/19 6.69% 4.58% 3.02% 5.29% 2.59% 4.4% 2.65% 2.31% 1.85% 2.1%
2026/08/20 5.7% 4.84% 3.02% 4.4% 2.61% 3.72% 2.77% 2.24% 2.22% 1.95%
2026/08/21 5.98% 5.14% 3.01% 4.05% 2.44% 3.48% 2.79% 2.24% 2.25% 1.76%
2026/08/22 7.13% 4.94% 3.24% 4.35% 2.44% 3.24% 2.76% 2.27% 1.85% 1.92%
2026/08/23 7.24% 4.26% 2.9% 5.27% 3.29% 3.48% 2.89% 2.12% 1.77% 2.54%
2026/08/24 7.14% 4.61% 3.08% 5.01% 2.98% 3.45% 2.8% 2.43% 2.17% 2.22%
2026/08/25 6.93% 4.13% 2.64% 4.77% 3.93% 3.94% 3.13% 2.4% 2.14% 2.16%
2026/08/26 7.28% 4.55% 2.96% 4.68% 4.01% 3.48% 3.27% 2.46% 2.31% 1.7%
2026/08/27 7.2% 5.06% 2.96% 4.25% 3.33% 3.18% 2.89% 2.59% 2.39% 1.53%
2026/08/28 7.31% 5.38% 3.39% 3.8% 2.24% 3.13% 2.48% 2.71% 2.11% 1.65%
2026/08/29 6.96% 5.34% 3.76% 3.7% 2.47% 2.92% 2.75% 2.94% 2.11% 1.43%
2026/08/30 6.22% 4.98% 3.91% 3.56% 2.89% 2.97% 3.15% 2.53% 2.22% 1.16%
2026/08/31 5.96% 4.9% 3.81% 3.56% 3.3% 3.2% 3.17% 2.53% 2.27% 1.54%
  • argos.co.uk
  • dunelm.com
  • victorianplumbing.co.uk
  • amazon.co.uk
  • wayfair.co.uk
  • temu.com
  • dusk.com
  • diy.com
  • daals.co.uk
  • ikea.com

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Argos.co.uk led August with a steady rise, peaking mid-month. Dunelm.com fluctuated, ending lower. Victorianplumbing.co.uk showed consistent growth. Amazon.co.uk’s share declined steadily. Wayfair.co.uk and Temu.com experienced ups and downs. Dusk.com and DIY.com remained stable. Daals.co.uk and Ikea.com saw minor fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Home & Garden - Last month
  1. 1
    UK Bed Size Guide | Bed Dimensions | Argos https://www.argos.co.uk

    Find the perfect bed for your bedroom with our guide. Compare dimensions, explore different bed types, and shop online at Argos.

  2. 2
    UK Bed Sizes - Home Measurement Guide | Bensons for Beds -... https://www.bensonsforbeds.co.uk

    Bensons for Beds buy beds at the lowest prices from famous brands such as Slumberland, Silentnight, Sealy, iGel, Sleepmasters, Sensaform and Tempur

  3. 3
    B&Q: Online Store | Shop Online Or Instore Today https://www.diy.com › lighting › brass

    Your Project Deserves The Best. Explore B&Q's Wide Range Of Products With Free C&C. Enjoy Free Click & Collect & Get Free Delivery On Orders Over £75...

  4. 4
    Bed Size Chart & Dimensions - UK Bed & Mattress Size Guide https://www.dreams.co.uk

    Find every UK bed and mattress size in cm and inches, from cot to emperor

  5. 5
    Victorian Plumbing UK https://www.victorianplumbing.co.uk/

    Largest Online Bathroom Store — Victorian Plumbing - Quality Bathrooms Inc Modern & Traditional. Visit Online Now. Boss Your...

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In the competitive world of home and garden retail, Argos and Dreams captivate with detailed bed size guides, offering clarity and convenience. Bensons for Beds highlights affordability with renowned brands, while B&Q and Victorian Plumbing emphasize extensive product ranges and quality. Each ad uniquely addresses consumer needs, from guidance to value.

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