Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 10.815513144 |
| 89.184486856 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 31 |
| 69 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| argos.co.uk | 7.55 |
| dunelm.com | 5.64 |
| amazon.co.uk | 4.67 |
| diy.com | 3.43 |
| victorianplumbing.co.uk | 3.39 |
| wayfair.co.uk | 2.95 |
| dusk.com | 2.86 |
| temu.com | 2.72 |
| dfs.co.uk | 2.51 |
| ikea.com | 2.34 |
| others | 61.94 |
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In the PPC landscape, Argos leads with 7.55% click share, followed by Dunelm at 5.64%. Amazon captures 4.67%, while ‘others’ dominate with 61.94%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | victorianplumbing.co.uk | argos.co.uk | dusk.com | dunelm.com | wayfair.co.uk | daals.co.uk | temu.com | amazon.co.uk | dfs.co.uk | diy.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 3.98% | 3.84% | 3.68% | 4.26% | 3.27% | 2.22% | 2.75% | 2.89% | 2.11% | 1.55% |
| 2026/08/02 | 4% | 4.07% | 3.8% | 3.96% | 3.13% | 2.06% | 1.79% | 2.98% | 2.1% | 1.95% |
| 2026/08/03 | 3.45% | 3.08% | 4.07% | 3.28% | 4.08% | 2.55% | 2.23% | 3.22% | 2.1% | 1.58% |
| 2026/08/04 | 3.97% | 2.54% | 4.65% | 3.65% | 3.67% | 3.27% | 2.21% | 2.32% | 1.78% | 1.85% |
| 2026/08/05 | 4.47% | 4.38% | 4.08% | 3.84% | 2.39% | 2.3% | 2.38% | 3.07% | 2.01% | 2.43% |
| 2026/08/06 | 4.98% | 4.38% | 3.5% | 3.53% | 2.4% | 2.48% | 2.35% | 3.08% | 1.97% | 2.26% |
| 2026/08/07 | 4.56% | 4.39% | 3.85% | 3.21% | 2.64% | 2.62% | 2.8% | 2.83% | 2.2% | 1.97% |
| 2026/08/08 | 3.56% | 5.15% | 4.77% | 3.64% | 1.63% | 2.9% | 2.49% | 2.81% | 2.33% | 1.97% |
| 2026/08/09 | 4.17% | 4.93% | 4.39% | 3.58% | 2.02% | 2.84% | 2.94% | 3.09% | 2.24% | 1.74% |
| 2026/08/10 | 4.39% | 4.41% | 3.48% | 3.65% | 2.28% | 2.63% | 3.65% | 3.16% | 2.07% | 1.68% |
| 2026/08/11 | 4.65% | 4.84% | 2.5% | 3.55% | 2.09% | 1.96% | 4.16% | 4.07% | 2.21% | 1.97% |
| 2026/08/12 | 3.66% | 4.38% | 2.66% | 4.29% | 3% | 1.85% | 3.88% | 3.28% | 2.68% | 1.95% |
| 2026/08/13 | 3.35% | 4.31% | 1.75% | 4.44% | 3.28% | 1.67% | 3.16% | 3.09% | 2.76% | 1.76% |
| 2026/08/14 | 3.89% | 4.02% | 3.02% | 3.91% | 2.45% | 2.34% | 2.57% | 2.75% | 2.32% | 1.84% |
| 2026/08/15 | 4.82% | 4.21% | 3.75% | 3.65% | 2.68% | 2.22% | 3.11% | 3.13% | 2.14% | 1.95% |
| 2026/08/16 | 4.76% | 4.41% | 3.21% | 3.72% | 2.48% | 2.56% | 2.88% | 3.25% | 2.09% | 1.92% |
| 2026/08/17 | 5.05% | 4.37% | 2.99% | 3.68% | 2.58% | 2.34% | 3.02% | 3.03% | 2.06% | 1.87% |
| 2026/08/18 | 4.11% | 4.34% | 3.29% | 3.79% | 2.29% | 2.43% | 2.91% | 2.92% | 2.31% | 1.74% |
| 2026/08/19 | 4.61% | 4.45% | 3.68% | 3.4% | 2.17% | 2.11% | 2.89% | 3.04% | 2.29% | 1.67% |
| 2026/08/20 | 4.17% | 3.65% | 3.76% | 3.72% | 2.42% | 2.54% | 2.44% | 2.46% | 1.8% | 1.64% |
| 2026/08/21 | 3.99% | 3.79% | 3.71% | 3.96% | 2.28% | 2.58% | 2.26% | 2.17% | 1.8% | 1.61% |
| 2026/08/22 | 4.48% | 4.69% | 3.71% | 3.82% | 2.32% | 2.18% | 2.24% | 2.43% | 1.66% | 1.7% |
| 2026/08/23 | 4% | 4.8% | 3.97% | 3.3% | 3.09% | 2.17% | 2.44% | 2.97% | 1.78% | 1.62% |
| 2026/08/24 | 4.28% | 4.7% | 3.56% | 3.58% | 2.71% | 2.49% | 2.3% | 2.81% | 1.91% | 1.79% |
| 2026/08/25 | 3.48% | 4.77% | 4.13% | 3.15% | 3.74% | 2.69% | 2.84% | 2.67% | 1.64% | 1.76% |
| 2026/08/26 | 4% | 4.95% | 4.35% | 3.48% | 3.88% | 2.81% | 2.48% | 2.63% | 1.79% | 1.78% |
| 2026/08/27 | 3.78% | 4.87% | 3.75% | 3.94% | 3.22% | 2.89% | 2.23% | 2.41% | 1.95% | 1.87% |
| 2026/08/28 | 4.45% | 4.78% | 3.34% | 4% | 2.1% | 2.51% | 2.15% | 2.12% | 2.02% | 1.93% |
| 2026/08/29 | 5.42% | 4.62% | 3.78% | 3.96% | 2.4% | 2.57% | 2.04% | 2.1% | 2.28% | 2.1% |
| 2026/08/30 | 5.33% | 4.19% | 3.95% | 3.74% | 2.81% | 2.56% | 2.13% | 2.01% | 1.97% | 1.87% |
| 2026/08/31 | 5.27% | 4.01% | 3.91% | 3.66% | 3.23% | 2.57% | 2.3% | 2.02% | 2.02% | 1.84% |
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In August 2026, Victorian Plumbing’s PPC spend share fluctuated, peaking at 5.42% on the 29th. Argos maintained a steady presence, while Dusk and Dunelm showed moderate variations. Wayfair and Daals experienced lower shares, with Temu and Amazon showing slight increases. DFS and DIY.com remained stable, ending the month with minimal changes.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 7401 |
| 2026/08/02 | 7481 |
| 2026/08/03 | 7390 |
| 2026/08/04 | 7388 |
| 2026/08/05 | 7641 |
| 2026/08/06 | 7278 |
| 2026/08/07 | 7001 |
| 2026/08/08 | 6608 |
| 2026/08/09 | 6808 |
| 2026/08/10 | 6995 |
| 2026/08/11 | 6770 |
| 2026/08/12 | 7248 |
| 2026/08/13 | 7680 |
| 2026/08/14 | 7461 |
| 2026/08/15 | 7072 |
| 2026/08/16 | 7009 |
| 2026/08/17 | 7025 |
| 2026/08/18 | 6943 |
| 2026/08/19 | 6888 |
| 2026/08/20 | 7197 |
| 2026/08/21 | 7081 |
| 2026/08/22 | 7078 |
| 2026/08/23 | 7004 |
| 2026/08/24 | 6962 |
| 2026/08/25 | 7660 |
| 2026/08/26 | 7677 |
| 2026/08/27 | 7837 |
| 2026/08/28 | 7567 |
| 2026/08/29 | 7063 |
| 2026/08/30 | 7236 |
| 2026/08/31 | 7228 |
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August saw fluctuating advertiser numbers, peaking at 7,837 on the 27th. The month concluded with a stable count of 7,228.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Argos.co.uk and next.co.uk lead with click share gains, while amazon.co.uk and temu.com face declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | argos.co.uk | dunelm.com | victorianplumbing.co.uk | amazon.co.uk | wayfair.co.uk | temu.com | dusk.com | diy.com | daals.co.uk | ikea.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 5.64% | 5.63% | 2.73% | 4.98% | 3.25% | 3.95% | 2.76% | 2.13% | 1.95% | 3.01% |
| 2026/08/02 | 5.93% | 5.15% | 2.97% | 5.16% | 3.24% | 2.45% | 2.81% | 2.8% | 1.82% | 2.94% |
| 2026/08/03 | 4.6% | 4.17% | 2.46% | 5.7% | 4.08% | 3.06% | 3.12% | 2.24% | 2.34% | 2.82% |
| 2026/08/04 | 3.87% | 4.63% | 2.89% | 4.02% | 3.69% | 2.97% | 3.72% | 2.53% | 2.86% | 1.77% |
| 2026/08/05 | 6.37% | 4.8% | 3.12% | 5.4% | 2.54% | 3.58% | 3.12% | 3.17% | 2.09% | 2.21% |
| 2026/08/06 | 6.59% | 4.56% | 3.35% | 5.54% | 2.68% | 3.59% | 2.71% | 2.97% | 2.31% | 1.93% |
| 2026/08/07 | 6.66% | 4.17% | 3.21% | 5.18% | 2.67% | 3.96% | 2.84% | 2.66% | 2.24% | 2.26% |
| 2026/08/08 | 7.68% | 4.67% | 2.78% | 5.03% | 1.72% | 3.65% | 3.65% | 2.61% | 2.44% | 2.63% |
| 2026/08/09 | 7.53% | 4.52% | 2.96% | 5.4% | 2.4% | 4.31% | 3.39% | 2.28% | 2.44% | 2.62% |
| 2026/08/10 | 6.58% | 4.54% | 3.09% | 5.38% | 2.62% | 5.28% | 2.48% | 2.19% | 2.32% | 2.02% |
| 2026/08/11 | 7.05% | 4.37% | 2.83% | 6.67% | 2.47% | 5.89% | 1.98% | 2.43% | 1.81% | 2.15% |
| 2026/08/12 | 6.27% | 5.31% | 2.62% | 5.39% | 3.4% | 5.75% | 1.88% | 2.49% | 1.53% | 2.17% |
| 2026/08/13 | 6.26% | 5.57% | 2.35% | 4.98% | 3.43% | 4.49% | 1.2% | 2.26% | 1.32% | 2.05% |
| 2026/08/14 | 6.17% | 4.96% | 2.98% | 4.96% | 2.64% | 3.86% | 2.35% | 2.53% | 1.98% | 1.99% |
| 2026/08/15 | 6.38% | 4.65% | 3.19% | 5.44% | 3.02% | 4.51% | 2.73% | 2.49% | 1.97% | 2.13% |
| 2026/08/16 | 6.64% | 4.74% | 3.21% | 5.62% | 2.74% | 4.24% | 2.5% | 2.49% | 2.18% | 2.13% |
| 2026/08/17 | 6.53% | 4.76% | 3.2% | 5.26% | 2.8% | 4.46% | 2.19% | 2.44% | 2% | 2.04% |
| 2026/08/18 | 6.47% | 4.92% | 2.97% | 5.1% | 2.49% | 4.4% | 2.37% | 2.3% | 2.04% | 2.15% |
| 2026/08/19 | 6.69% | 4.58% | 3.02% | 5.29% | 2.59% | 4.4% | 2.65% | 2.31% | 1.85% | 2.1% |
| 2026/08/20 | 5.7% | 4.84% | 3.02% | 4.4% | 2.61% | 3.72% | 2.77% | 2.24% | 2.22% | 1.95% |
| 2026/08/21 | 5.98% | 5.14% | 3.01% | 4.05% | 2.44% | 3.48% | 2.79% | 2.24% | 2.25% | 1.76% |
| 2026/08/22 | 7.13% | 4.94% | 3.24% | 4.35% | 2.44% | 3.24% | 2.76% | 2.27% | 1.85% | 1.92% |
| 2026/08/23 | 7.24% | 4.26% | 2.9% | 5.27% | 3.29% | 3.48% | 2.89% | 2.12% | 1.77% | 2.54% |
| 2026/08/24 | 7.14% | 4.61% | 3.08% | 5.01% | 2.98% | 3.45% | 2.8% | 2.43% | 2.17% | 2.22% |
| 2026/08/25 | 6.93% | 4.13% | 2.64% | 4.77% | 3.93% | 3.94% | 3.13% | 2.4% | 2.14% | 2.16% |
| 2026/08/26 | 7.28% | 4.55% | 2.96% | 4.68% | 4.01% | 3.48% | 3.27% | 2.46% | 2.31% | 1.7% |
| 2026/08/27 | 7.2% | 5.06% | 2.96% | 4.25% | 3.33% | 3.18% | 2.89% | 2.59% | 2.39% | 1.53% |
| 2026/08/28 | 7.31% | 5.38% | 3.39% | 3.8% | 2.24% | 3.13% | 2.48% | 2.71% | 2.11% | 1.65% |
| 2026/08/29 | 6.96% | 5.34% | 3.76% | 3.7% | 2.47% | 2.92% | 2.75% | 2.94% | 2.11% | 1.43% |
| 2026/08/30 | 6.22% | 4.98% | 3.91% | 3.56% | 2.89% | 2.97% | 3.15% | 2.53% | 2.22% | 1.16% |
| 2026/08/31 | 5.96% | 4.9% | 3.81% | 3.56% | 3.3% | 3.2% | 3.17% | 2.53% | 2.27% | 1.54% |
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Argos.co.uk led August with a steady rise, peaking mid-month. Dunelm.com fluctuated, ending lower. Victorianplumbing.co.uk showed consistent growth. Amazon.co.uk’s share declined steadily. Wayfair.co.uk and Temu.com experienced ups and downs. Dusk.com and DIY.com remained stable. Daals.co.uk and Ikea.com saw minor fluctuations.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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Find every UK bed and mattress size in cm and inches, from cot to emperor
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In the competitive world of home and garden retail, Argos and Dreams captivate with detailed bed size guides, offering clarity and convenience. Bensons for Beds highlights affordability with renowned brands, while B&Q and Victorian Plumbing emphasize extensive product ranges and quality. Each ad uniquely addresses consumer needs, from guidance to value.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Retail Home & Garden August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Retail Home & Garden August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Retail Home & Garden August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Retail Home & Garden August 2026 Report aggregates data from across both device types and Google Shopping.
The UK Retail Home & Garden August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.