UK Retail Home & Garden - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – UK

Google AI Overview visibility for Retail Home & Garden UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.5263552486
88.4736447514
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 8%
Navigational 2%
Seasonal 1%
Local 2%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dunelm.com 9.34
argos.co.uk 6.45
diy.com 5.14
therange.co.uk 3.89
amazon.co.uk 3.39
victorianplumbing.co.uk 3.14
next.co.uk 2.26
temu.com 2.2
dfs.co.uk 1.93
dusk.com 1.83
others 60.43
  • dunelm.com - 9.34%
  • argos.co.uk - 6.45%
  • diy.com - 5.14%
  • therange.co.uk - 3.89%
  • amazon.co.uk - 3.39%
  • victorianplumbing.co.uk - 3.14%
  • next.co.uk - 2.26%
  • temu.com - 2.2%
  • dfs.co.uk - 1.93%
  • dusk.com - 1.83%
  • others - 60.43%

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In the PPC landscape, ‘others’ dominate with 60.43% click share, while Dunelm leads individual advertisers at 9.34%, followed by Argos at 6.45%.

Market Exposure

Share of Spend for the top 10 UK Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date dusk.com victorianplumbing.co.uk argos.co.uk dunelm.com diy.com beds.co.uk amazon.co.uk dfs.co.uk therange.co.uk temu.com
2026/06/01 2.4% 3.55% 4.03% 7.13% 3.68% 1.8% 1.74% 2.01% 3.19% 2%
2026/06/02 2.02% 3.93% 3.73% 6.74% 3.36% 1.89% 1.98% 1.7% 3.47% 2.44%
2026/06/03 2.76% 4.16% 4.2% 7.73% 4.19% 1.8% 1.71% 2.3% 3.05% 2.14%
2026/06/04 1.5% 4.4% 3.66% 7.18% 4.29% 1.93% 2.13% 2.14% 2.54% 2.61%
2026/06/05 1.78% 4.42% 3.21% 7.83% 3.41% 1.66% 1.76% 2.14% 3.46% 2.1%
2026/06/06 1.78% 4.41% 3.45% 7.1% 4.34% 1.83% 1.86% 2% 3.16% 1.97%
2026/06/07 1.78% 3.97% 3.44% 6.45% 4.06% 1.82% 2.56% 2.08% 2.77% 2.31%
2026/06/08 2.33% 3.77% 3.23% 5.18% 3.61% 1.85% 2.69% 1.82% 2.35% 2.29%
2026/06/09 2.04% 3.87% 3.58% 6.72% 3.16% 1.82% 2.11% 1.5% 3.39% 2.44%
2026/06/10 1.51% 4.33% 3.61% 7.28% 4.18% 1.91% 2.18% 1.84% 2.51% 2.62%
2026/06/11 1.74% 4.38% 3.19% 7.78% 3.26% 1.67% 1.89% 1.97% 3.46% 2.16%
2026/06/12 1.73% 4.45% 3.52% 7.03% 4.19% 1.8% 1.95% 1.81% 3.22% 2.06%
2026/06/13 1.71% 3.92% 3.52% 6.31% 4% 1.79% 2.64% 1.88% 2.84% 2.4%
2026/06/14 2.21% 3.73% 3.31% 5.16% 3.57% 1.81% 2.71% 1.72% 2.45% 2.37%
2026/06/15 2.02% 4.11% 3.76% 6.77% 2.98% 1.83% 2.08% 1.51% 3.59% 2.6%
2026/06/16 1.55% 4.35% 3.73% 7.21% 4.09% 1.88% 2.19% 1.91% 2.59% 2.73%
2026/06/17 2.36% 4.07% 3.87% 6.33% 3.53% 1.77% 2.12% 1.89% 2.8% 2.36%
2026/06/18 2.37% 3.82% 3.77% 6.2% 3.4% 1.73% 2.02% 1.85% 2.79% 2.38%
2026/06/19 2.31% 3.71% 4.05% 5.98% 3.47% 1.76% 2.05% 1.95% 2.73% 2.52%
2026/06/20 3.89% 3.76% 3.33% 4.31% 3.18% 1.91% 1.74% 1.13% 0.73% 2.16%
2026/06/21 4% 3.76% 3.99% 4.6% 3.4% 1.97% 1.7% 1.27% 0.7% 1.68%
2026/06/22 3.16% 4.27% 4.69% 3.86% 3.26% 2.08% 1.62% 1.38% 0.67% 1.41%
2026/06/23 4.64% 4.39% 4.72% 3.97% 2.97% 2.09% 2.51% 1.26% 0.65% 1.35%
2026/06/24 3.32% 4.49% 4.55% 3.57% 2.59% 1.96% 2.42% 1.45% 0.8% 1.54%
2026/06/25 4.94% 4.38% 4.27% 2.62% 2.27% 1.63% 3.04% 1.14% 0.54% 1.31%
2026/06/26 5.48% 4.24% 4.58% 2.4% 2.27% 1.98% 3.27% 1.22% 0.62% 1.36%
2026/06/27 4.84% 4.29% 4.34% 2.54% 2.23% 1.69% 1.78% 1.16% 0.71% 1.99%
2026/06/28 4.36% 3.91% 4.45% 3.99% 3.18% 1.88% 2.19% 1.38% 1.06% 1.92%
2026/06/29 4.4% 3.56% 3.81% 3.42% 2.47% 2.02% 1.96% 1.32% 1.42% 1.33%
2026/06/30 4.6% 4.08% 3.45% 3.28% 2.75% 2.16% 1.75% 1.09% 1.02% 0.91%
  • dusk.com
  • victorianplumbing.co.uk
  • argos.co.uk
  • dunelm.com
  • diy.com
  • beds.co.uk
  • amazon.co.uk
  • dfs.co.uk
  • therange.co.uk
  • temu.com

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In June 2026, Dunelm.com led with a strong start, peaking early, but gradually declined. Meanwhile, Argos.co.uk and Victorianplumbing.co.uk maintained steady performances. By month’s end, Dusk.com surged, closing with notable gains.

Market Exposure

Competitor Count for UK Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 10334
2026/06/02 9857
2026/06/03 9894
2026/06/04 9715
2026/06/05 9803
2026/06/06 9730
2026/06/07 9579
2026/06/08 9699
2026/06/09 9721
2026/06/10 9520
2026/06/11 9513
2026/06/12 9361
2026/06/13 9160
2026/06/14 9035
2026/06/15 9202
2026/06/16 8987
2026/06/17 9554
2026/06/18 9522
2026/06/19 9403
2026/06/20 8325
2026/06/21 8174
2026/06/22 8269
2026/06/23 8375
2026/06/24 8271
2026/06/25 8221
2026/06/26 8502
2026/06/27 8392
2026/06/28 8087
2026/06/29 8108
2026/06/30 8044

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June began with 10,334 advertisers, gradually declining to 8,044 by month’s end. The decrease was steady, reflecting a competitive shift in the market.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
dusk.com 1.03%
daals.co.uk 0.88%
johnlewis.com 0.67%
screwfix.com 0.49%
argos.co.uk 0.49%
wilko.com -0.51%
diy.com -0.55%
next.co.uk -0.68%
therange.co.uk -1.49%
dunelm.com -2.95%

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Dusk.com shines with a 1.03% click share rise, while Dunelm.com faces a 2.95% drop. Daals.co.uk and JohnLewis.com also see gains, contrasting with declines for TheRange.co.uk and others.

Campaign Efficiency

UK Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date argos.co.uk dunelm.com dusk.com victorianplumbing.co.uk diy.com amazon.co.uk wayfair.co.uk therange.co.uk temu.com ebay.co.uk
2026/06/01 5.75% 9.17% 1.83% 2.66% 4.59% 2.78% 2.62% 4.15% 2.67% 1.76%
2026/06/02 5.33% 8.69% 1.56% 2.92% 4.06% 3.22% 1.4% 4.58% 3.26% 2.13%
2026/06/03 5.96% 9.94% 2.15% 3.25% 5.09% 2.77% 1.56% 3.9% 2.89% 1.45%
2026/06/04 5.17% 9% 1.09% 3.38% 5.21% 3.32% 1.34% 3.25% 3.39% 2.58%
2026/06/05 4.52% 10.02% 1.32% 3.38% 4.16% 2.82% 1.45% 4.57% 2.78% 2.04%
2026/06/06 4.84% 9.02% 1.34% 3.37% 5.28% 2.94% 1.3% 4.17% 2.66% 1.82%
2026/06/07 4.84% 8.19% 1.33% 2.94% 4.95% 3.99% 1.49% 3.61% 3.06% 1.94%
2026/06/08 4.61% 6.63% 1.78% 2.76% 4.4% 4.26% 2.04% 3.03% 3.16% 1.65%
2026/06/09 5.16% 8.64% 1.58% 2.88% 3.85% 3.38% 1.62% 4.48% 3.26% 2.12%
2026/06/10 5.11% 9.1% 1.09% 3.33% 5.09% 3.39% 1.5% 3.22% 3.4% 2.58%
2026/06/11 4.5% 9.95% 1.3% 3.35% 3.99% 2.97% 1.5% 4.56% 2.85% 2.06%
2026/06/12 4.91% 8.91% 1.31% 3.38% 5.07% 3.05% 1.29% 4.23% 2.75% 1.88%
2026/06/13 4.92% 8.01% 1.28% 2.9% 4.86% 4.08% 1.53% 3.67% 3.14% 1.99%
2026/06/14 4.68% 6.54% 1.69% 2.72% 4.31% 4.27% 2.09% 3.11% 3.24% 1.7%
2026/06/15 5.34% 8.6% 1.56% 2.92% 3.67% 3.33% 1.49% 4.67% 3.41% 2.21%
2026/06/16 5.21% 8.97% 1.14% 3.32% 5.01% 3.39% 1.43% 3.28% 3.49% 2.7%
2026/06/17 5.46% 8.04% 1.79% 3.03% 4.33% 3.35% 1.91% 3.64% 3.12% 1.91%
2026/06/18 5.3% 7.86% 1.83% 2.88% 4.18% 3.19% 2.09% 3.58% 3.13% 1.93%
2026/06/19 5.67% 7.51% 1.77% 2.8% 4.28% 3.24% 2.23% 3.53% 3.32% 2.03%
2026/06/20 4.87% 5.53% 3.06% 2.86% 3.8% 2.93% 2.2% 1.04% 3.01% 1.16%
2026/06/21 6.06% 5.84% 3.17% 2.77% 4.18% 2.87% 1.3% 0.99% 2.39% 1.17%
2026/06/22 7.01% 4.92% 2.51% 3.34% 3.77% 2.85% 1.71% 0.97% 2.08% 1.03%
2026/06/23 6.85% 4.97% 3.71% 3.56% 3.43% 4.42% 1.99% 0.91% 2% 0.9%
2026/06/24 6.63% 4.48% 2.59% 3.5% 3.03% 4.25% 1.65% 1.13% 2.2% 1.15%
2026/06/25 6.28% 3.47% 3.99% 3.51% 2.55% 5.2% 1.36% 0.78% 1.92% 0.88%
2026/06/26 6.67% 3.12% 4.5% 3.31% 2.54% 5.52% 1.69% 0.9% 2.03% 0.9%
2026/06/27 6.5% 3.3% 4.08% 3.34% 2.56% 3.09% 2.07% 1.11% 2.92% 0.97%
2026/06/28 6.62% 5.15% 3.73% 2.93% 3.43% 3.65% 2.43% 1.62% 2.76% 1.68%
2026/06/29 5.52% 4.54% 3.69% 3% 2.88% 3.26% 3.18% 1.94% 1.89% 1.08%
2026/06/30 5.1% 4.43% 4.03% 3.35% 3.18% 3.06% 2.29% 1.51% 1.38% 1.13%
  • argos.co.uk
  • dunelm.com
  • dusk.com
  • victorianplumbing.co.uk
  • diy.com
  • amazon.co.uk
  • wayfair.co.uk
  • therange.co.uk
  • temu.com
  • ebay.co.uk

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In June 2026, Argos saw a steady rise, peaking mid-month. Dunelm’s share declined sharply, while Dusk and Victorian Plumbing showed moderate fluctuations. DIY and Amazon experienced varied trends, with Wayfair and The Range showing notable dips. Temu and eBay had inconsistent patterns.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Retail Home & Garden - Last month
  1. 1
    UK Bed Size Guide https://www.argos.co.uk

    Bed Dimensions - Argos — Find the perfect bed for your bedroom with our guide. Compare dimensions, explore different bed types, and shop online at Argos.

  2. 2
    B&Q: For All Your DIY Needs | Shop Online Or Instore Today https://www.diy.com

    Find Everything You Need For Your Home & Garden Projects At B&Q - Easy Click And Collect.

  3. 3
    The Bed & Mattress Size Guide - UK & European Bed Sizes https://www.dreams.co.uk

    the dreams bed & mattress size guide compare uk and european sizes, from small single to emperor, to help you find the right fit for your room.

  4. 4
    Ex Display Garden Furniture for Budget-Friendly Outdoor Style - EX... https://www.rattanwarehouse.co.uk

    Ex display garden furniture provides quality pieces at reduced prices, ideal for stylish savings.

  5. 5
    Final Garden Clearance Sale - Up to 60% Off Online https://www.whitestores.co.uk › garden › furniture

    The UK's Largest Garden Furniture Specialists

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In the realm of Google PPC, Argos and Dreams captivate with bed size guides, offering clarity in bedroom choices. B&Q and Rattan Warehouse entice with DIY essentials and budget-friendly garden furniture. White Stores dazzles with a clearance sale, promising substantial savings.

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