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UK Retail Home & Garden - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
dunelm.com 8.96
amazon.co.uk 7.47
wayfair.co.uk 4.76
argos.co.uk 4.39
diy.com 4.33
ikea.com 4.1
dusk.com 2.75
victorianplumbing.co.uk 2.32
therange.co.uk 2.03
daals.co.uk 1.92
others 56.97

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In the competitive landscape of Google’s PPC, Dunelm leads with 8.96% click share, followed by Amazon at 7.47%. Meanwhile, ‘others’ dominate with a significant 56.97%.

Market Exposure

Share of Spend for the top 10 UK Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.co.uk wayfair.co.uk dusk.com ikea.com daals.co.uk diy.com dunelm.com victorianplumbing.co.uk argos.co.uk temu.com
2025/06/01 5.8% 5.53% 4.85% 2.1% 2.45% 2.54% 5% 3.54% 2.05% 1.9%
2025/06/02 6.03% 4.35% 3.4% 2.47% 3.32% 1.85% 5.63% 3.96% 2.14% 1.63%
2025/06/03 6.08% 4.56% 2.82% 2.34% 2.82% 1.63% 5.01% 3.36% 2% 1.54%
2025/06/04 6.22% 4.07% 3.57% 2.76% 2.34% 2.4% 5.15% 3.59% 2.02% 1.53%
2025/06/05 4.67% 4.21% 3.92% 3.4% 2.74% 2.55% 5.84% 2.74% 2.18% 1.58%
2025/06/06 4.43% 3.57% 4.02% 3.25% 2.53% 2.59% 5.6% 3.24% 1.91% 1.28%
2025/06/07 5.14% 5% 3.85% 3.65% 2.26% 2.47% 5.45% 3.15% 1.89% 1.67%
2025/06/08 5.7% 5.11% 3.7% 3.87% 2.32% 2.43% 4.99% 3.05% 1.6% 1.65%
2025/06/09 4.78% 6.16% 3.15% 3.41% 3.15% 2.3% 4.81% 2.88% 1.73% 1.33%
2025/06/10 4.39% 5.19% 3.04% 3.74% 3.42% 2.56% 5.07% 2.57% 2.03% 1.44%
2025/06/11 3.4% 3.56% 3.05% 3.99% 2.97% 2.69% 5.02% 2.64% 2.18% 1.25%
2025/06/12 4.24% 3.81% 2.64% 4.06% 2.36% 3.18% 4.89% 2.95% 1.76% 1.06%
2025/06/13 4.13% 3.29% 3.17% 4.29% 2.82% 2.54% 4.22% 3.19% 2.48% 1.2%
2025/06/14 4.16% 4.12% 3.49% 4.89% 2.07% 2.67% 4.73% 2.99% 2.83% 1.37%
2025/06/15 3.96% 3.63% 3.53% 4.31% 2.27% 2.83% 5.27% 2.96% 3.09% 1.7%
2025/06/16 3.81% 3.45% 2.94% 4.94% 3.71% 2.51% 4.77% 3.06% 2.76% 1.81%
2025/06/17 4.16% 2.8% 3.19% 4.57% 3.35% 2.81% 5.05% 3.13% 2.75% 1.82%
2025/06/18 5.44% 2.94% 3.45% 4.06% 2.78% 2.76% 4.92% 3.02% 2.45% 1.64%
2025/06/19 5.52% 3.44% 3.88% 4.34% 2.8% 2.6% 4.57% 2.5% 1.89% 1.51%
2025/06/20 5.5% 3.47% 4.17% 4.23% 2.66% 2.44% 4.41% 2.57% 1.84% 1.04%
2025/06/21 5.35% 3.5% 4.66% 3.96% 2.5% 2.41% 4.59% 2.68% 1.09% 1.56%
2025/06/22 5.48% 3.83% 4.79% 4.33% 2.69% 2.36% 4.54% 2.64% 2.53% 1.99%
2025/06/23 5.75% 3.65% 4.04% 4.24% 3.03% 2.32% 4.47% 2.32% 2.8% 1.65%
2025/06/24 4.84% 3.54% 3.79% 3.96% 2.86% 2.39% 4.22% 3.16% 2.64% 1.95%
2025/06/25 4.97% 3.24% 4.39% 4.02% 3.08% 2.65% 3.68% 2.94% 2.5% 1.31%
2025/06/26 5.24% 3.38% 4.72% 4.3% 3.51% 2.72% 2.71% 2.86% 2.8% 1.28%
2025/06/27 5.62% 5.14% 4.46% 4.35% 3.7% 2.45% 2.98% 2.81% 2.73% 1.55%
2025/06/28 5.97% 4.42% 5.04% 4.18% 3.58% 2.74% 3.27% 2.7% 2.08% 1.76%
2025/06/29 5.7% 4.74% 5.2% 3.39% 2.59% 3.09% 3.29% 3.08% 2.5% 1.93%
2025/06/30 4.94% 4.04% 3.9% 3.81% 3.74% 2.79% 2.65% 2.55% 2.28% 1.66%

Copyright © Adthena. All rights reserved.

Amazon.co.uk’s spend share fluctuated, peaking mid-month. Wayfair.co.uk saw a decline, while Dusk.com and Ikea.com experienced growth. Daals.co.uk and DIY.com remained stable. Dunelm.com dropped sharply, and Victorianplumbing.co.uk showed minor fluctuations. Argos.co.uk and Temu.com had minimal changes.

Market Exposure

Competitor Count for UK Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 8363
2025/06/02 8726
2025/06/03 7925
2025/06/04 8700
2025/06/05 8465
2025/06/06 8784
2025/06/07 8783
2025/06/08 8550
2025/06/09 8529
2025/06/10 8793
2025/06/11 9102
2025/06/12 9072
2025/06/13 9003
2025/06/14 8895
2025/06/15 8818
2025/06/16 8781
2025/06/17 8898
2025/06/18 8886
2025/06/19 8668
2025/06/20 8857
2025/06/21 8747
2025/06/22 8581
2025/06/23 8616
2025/06/24 8784
2025/06/25 8698
2025/06/26 8591
2025/06/27 8607
2025/06/28 8378
2025/06/29 8257
2025/06/30 8538

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 8,363 and peaking at 9,102 mid-month. The month concluded with a slight dip, ending at 8,538.

Campaign Efficiency

Market Loss & Market Gains for UK Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
amazon.co.uk 1.09%
dusk.com 0.65%
screwfix.com 0.35%
argos.co.uk 0.33%
furniturevillage.co.uk 0.29%
marksandspencer.com -0.14%
wayfair.co.uk -0.23%
laura-james.co.uk -0.39%
therange.co.uk -0.6%
dunelm.com -2.85%

Copyright © Adthena. All rights reserved.

Amazon.co.uk surged with a 1.09% click share increase, while dunelm.com faced a significant drop of 2.85%.

Campaign Efficiency

UK Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk wayfair.co.uk ikea.com dusk.com daals.co.uk dunelm.com diy.com argos.co.uk temu.com victorianplumbing.co.uk
2025/06/01 8.96% 6.74% 2.29% 4.12% 2.37% 6.3% 2.84% 2.55% 2.63% 2.56%
2025/06/02 9.22% 5.2% 2.7% 2.92% 3.21% 7.13% 2% 2.68% 2.32% 2.81%
2025/06/03 9.54% 5.75% 2.61% 2.4% 2.68% 6.61% 2.09% 2.61% 2.28% 2.47%
2025/06/04 9.63% 4.9% 3.08% 3.06% 2.31% 6.65% 2.42% 2.48% 2.31% 2.54%
2025/06/05 7.59% 5.21% 3.86% 3.42% 2.57% 7.71% 2.7% 2.78% 2.36% 1.98%
2025/06/06 7.09% 4.37% 3.61% 3.52% 2.46% 7.63% 2.58% 2.36% 1.93% 2.32%
2025/06/07 7.9% 6.14% 4.05% 3.32% 2.11% 6.69% 2.5% 2.32% 2.46% 2.33%
2025/06/08 8.71% 6.3% 4.26% 3.22% 2.15% 5.93% 2.67% 2.03% 2.35% 2.11%
2025/06/09 7.45% 7.38% 3.71% 2.7% 2.88% 6.22% 2.39% 2.21% 1.98% 2.03%
2025/06/10 6.75% 6.4% 4.09% 2.64% 3.25% 6.37% 2.76% 2.58% 2.11% 1.83%
2025/06/11 5.4% 4.46% 4.37% 2.67% 2.88% 6.46% 2.73% 2.73% 1.88% 1.94%
2025/06/12 6.6% 4.69% 4.35% 2.3% 2.17% 6.26% 3.23% 2.2% 1.54% 2.14%
2025/06/13 6.45% 4.12% 4.83% 2.75% 2.63% 5.43% 2.78% 3.19% 1.82% 2.29%
2025/06/14 6.54% 5.16% 5.14% 3.09% 1.97% 6.41% 2.79% 3.66% 1.98% 2.14%
2025/06/15 6.17% 4.56% 4.71% 3.11% 2.13% 6.87% 2.97% 4.06% 2.46% 2.09%
2025/06/16 5.98% 4.28% 5.37% 2.61% 3.43% 6.27% 2.9% 3.58% 2.68% 2.08%
2025/06/17 6.63% 3.52% 4.76% 2.75% 3.15% 6.43% 3.1% 3.49% 2.88% 2.17%
2025/06/18 8.21% 3.72% 4.36% 3.06% 2.58% 6.56% 3.02% 3% 2.48% 2.07%
2025/06/19 8.61% 4.4% 4.71% 3.4% 2.65% 5.51% 2.91% 2.39% 2.29% 1.76%
2025/06/20 8.5% 4.32% 4.55% 3.65% 2.54% 5.77% 2.74% 2.32% 1.53% 1.76%
2025/06/21 8.17% 4.32% 4.2% 4.14% 2.35% 6.12% 2.67% 1.39% 2.25% 1.94%
2025/06/22 8.44% 4.77% 4.73% 4.3% 2.49% 5.47% 2.57% 3.22% 2.9% 1.75%
2025/06/23 8.76% 4.41% 4.59% 3.74% 2.87% 5.47% 2.62% 3.54% 2.49% 1.58%
2025/06/24 7.47% 4.39% 4.23% 3.45% 2.69% 5.19% 2.66% 3.35% 3.08% 2.29%
2025/06/25 7.78% 3.97% 4.25% 4.03% 2.83% 4.64% 3.08% 3.14% 2.01% 2.17%
2025/06/26 8.23% 4.3% 4.52% 4.32% 3.36% 3.27% 3.01% 3.56% 1.96% 2.12%
2025/06/27 8.66% 6.2% 4.66% 4.14% 3.56% 3.54% 2.84% 3.57% 2.32% 2.03%
2025/06/28 9.07% 5.45% 4.48% 4.54% 3.42% 4.04% 3.15% 2.71% 2.61% 1.95%
2025/06/29 8.88% 5.74% 3.69% 4.65% 2.53% 4.16% 3.45% 3.25% 2.92% 2.25%
2025/06/30 7.73% 5.2% 4.08% 3.63% 3.49% 3.32% 3.19% 2.92% 2.59% 1.88%

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In June 2025, Amazon.co.uk’s impression share fluctuated, peaking mid-month before a slight decline. Wayfair.co.uk saw a steady decrease, while Ikea.com experienced a gradual rise. Dusk.com and Daals.co.uk showed varied trends, with Dusk.com ending stronger. Dunelm.com started strong but weakened, and DIY.com maintained stability. Argos.co.uk and Temu.com had mixed results, with Victorianplumbing.co.uk showing a downward trend.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Bed and mattress size guide https://www.dfs.co.uk

    Bed & Mattress Size Guide — Struggling to find the right bed and mattress to fit your bedroom? Read our bed and mattress size guide and discover which mattress to pair with your bed.

  2. 2
    Shop Today At B&Q https://www.diy.com

    Everything You Need At B&Q — Find Everything You Need For Your Home & Garden Projects At B&Q - Easy Click And Collect. Ready To Tackle Your Next Project? B&Q Has Everything You...

  3. 3
    50% Off All Kitchen Cabinets - Your Dream Kitchen With 0% APR https://www.magnet.co.uk

    Visit our designers in-store or online & we’ll create your design with a free quote.

  4. 4
    Wayfair UK https://www.wayfair.co.uk

    Wayfair — Hand-curated Collection Of Products That Fit Your Style, Space And Budget. Shop now! Shop Our Unbeatable Selection Of Furniture, Decor & More...

  5. 5
    Up To 50% Off Kitchen Units - Kitchens From Under £3,000 https://www.wickes.co.uk

    Free Measuring Service Available, When You Choose From Our Wickes Bespoke Range.

Copyright © Adthena. All rights reserved.

In the competitive world of home and garden PPC ads, five advertisers stand out with compelling narratives. DFS.co.uk offers a practical “Bed and Mattress Size Guide,” addressing common consumer dilemmas. DIY.com entices with B&Q’s comprehensive home project solutions, emphasizing convenience. Magnet.co.uk and Wickes.co.uk both highlight significant kitchen discounts, with Magnet offering 0% APR and Wickes promoting affordability under £3,000. Wayfair.co.uk captivates with a diverse, budget-friendly product range, appealing to style-conscious shoppers. These ads collectively showcase themes of practicality, affordability, and comprehensive solutions.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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