Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 27.4290499429 |
| 72.5709500571 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 46 |
| 54 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| chewy.com | 27.13 |
| petsmart.com | 14.14 |
| petco.com | 12.73 |
| amazon.com | 5.2 |
| petsuppliesplus.com | 3.81 |
| walmart.com | 2.76 |
| target.com | 1.99 |
| thefarmersdog.com | 1.33 |
| temu.com | 1.11 |
| gooddog.com | 0.85 |
| others | 28.95 |
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Chewy.com leads with 27.13% click share, closely followed by Petsmart at 14.14%. Petco captures 12.73%, while Amazon holds 5.2%. Others collectively dominate with 28.95%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | chewy.com | petco.com | petsmart.com | amazon.com | walmart.com | thefarmersdog.com | myollie.com | target.com | zoetispetcare.com | sundaysfordogs.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 30.99% | 7.81% | 11.42% | 5.3% | 1.29% | 1.61% | 2.32% | 0.73% | 0.88% | 0.92% |
| 2025/12/02 | 32.06% | 11.2% | 11.28% | 2.69% | 1.98% | 2.35% | 2.24% | 1.27% | 0.4% | 0.76% |
| 2025/12/03 | 26.24% | 11.24% | 11.41% | 3.51% | 1.72% | 2.61% | 2.01% | 1.71% | 0.57% | 1.94% |
| 2025/12/04 | 28.73% | 13.7% | 9.53% | 3.99% | 0.7% | 2.93% | 1.2% | 0.93% | 1.42% | 1.29% |
| 2025/12/05 | 32.26% | 11.47% | 8.77% | 5.28% | 0.89% | 2.53% | 0.91% | 1.13% | 1.56% | 1.04% |
| 2025/12/06 | 31.46% | 11.34% | 11.59% | 5.25% | 0.77% | 2.59% | 0.99% | 1.15% | 0.99% | 1.01% |
| 2025/12/07 | 32.34% | 8.26% | 11.78% | 5.76% | 0.79% | 2.54% | 1.34% | 0.64% | 1.13% | 0.66% |
| 2025/12/08 | 30.54% | 9.84% | 9.29% | 7.07% | 0.96% | 2.82% | 1.2% | 0.52% | 1.22% | 0.81% |
| 2025/12/09 | 29.14% | 10.72% | 7.14% | 8.2% | 1.18% | 2.96% | 1.44% | 0.65% | 1.18% | 1.5% |
| 2025/12/10 | 31.3% | 8.23% | 8.6% | 6.08% | 1.17% | 2.93% | 2.1% | 0.52% | 1.22% | 2.1% |
| 2025/12/11 | 29.28% | 9.39% | 11.68% | 6.13% | 0.86% | 2.85% | 1.9% | 0.5% | 1.48% | 1.33% |
| 2025/12/12 | 27.52% | 12.3% | 11.32% | 7.44% | 1.09% | 2.81% | 1.48% | 0.44% | 1.35% | 1.04% |
| 2025/12/13 | 29.77% | 6.49% | 10.89% | 6.19% | 1.02% | 4.02% | 1.13% | 0.4% | 1.37% | 0.96% |
| 2025/12/14 | 29.05% | 6.53% | 10.49% | 6.49% | 1.17% | 4.97% | 1.9% | 0.36% | 1.78% | 1.42% |
| 2025/12/15 | 24.62% | 11.45% | 9.65% | 7.27% | 1.04% | 4.11% | 1.34% | 0.45% | 1.54% | 1.11% |
| 2025/12/16 | 24.31% | 7.95% | 7.66% | 6.68% | 1.62% | 5.39% | 1.47% | 0.65% | 2.12% | 1.5% |
| 2025/12/17 | 27.8% | 8.81% | 8.92% | 6.46% | 1.23% | 4.41% | 1.84% | 0.53% | 2.14% | 1.51% |
| 2025/12/18 | 25.5% | 7.81% | 10.16% | 5.1% | 3.05% | 3.78% | 1.18% | 1.53% | 1.44% | 1.33% |
| 2025/12/19 | 24.22% | 9.3% | 9.14% | 4.26% | 3.7% | 4.17% | 1.43% | 1.59% | 1.42% | 1.22% |
| 2025/12/20 | 23% | 13.03% | 11.45% | 3.77% | 2.88% | 3.87% | 1.39% | 1.35% | 1.19% | 1.15% |
| 2025/12/21 | 21.75% | 11.62% | 17.35% | 3.18% | 2.28% | 2.92% | 1.68% | 2.4% | 1.09% | 1.19% |
| 2025/12/22 | 24% | 14.19% | 12.66% | 2.55% | 3.25% | 1.77% | 1.75% | 5% | 0.72% | 1.6% |
| 2025/12/23 | 24.09% | 16.17% | 8.74% | 2.9% | 3.44% | 2.36% | 1.95% | 4.3% | 0.78% | 1.57% |
| 2025/12/24 | 21.67% | 16.62% | 9.9% | 2.86% | 1.82% | 2.56% | 2.16% | 3.76% | 0.87% | 1.77% |
| 2025/12/25 | 22.85% | 12.25% | 10.5% | 4.02% | 2.95% | 2.08% | 1.25% | 2.7% | 1.15% | 1.26% |
| 2025/12/26 | 18.03% | 10.55% | 11.64% | 6.92% | 2.06% | 4.09% | 0.4% | 1.2% | 1.32% | 1.05% |
| 2025/12/27 | 20.66% | 11.85% | 10.35% | 6.73% | 2.67% | 3.58% | 1.16% | 1.45% | 1.15% | 1.37% |
| 2025/12/28 | 20.9% | 11.04% | 9.85% | 5.81% | 2.98% | 3.63% | 1.43% | 1.45% | 1.24% | 1.53% |
| 2025/12/29 | 20.64% | 10.52% | 10.66% | 6.22% | 2.68% | 4.23% | 1.28% | 1.61% | 1.3% | 1.28% |
| 2025/12/30 | 22.8% | 8.89% | 11.35% | 4.67% | 2.74% | 4.01% | 1.01% | 1.75% | 1.41% | 1.03% |
| 2025/12/31 | 23.99% | 10.9% | 10.69% | 3.79% | 3.29% | 3.03% | 1.58% | 1.43% | 1% | 0.98% |
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Chewy.com led December with fluctuating spend, peaking early. Petco surged mid-month, while PetSmart spiked on the 21st. Amazon’s spend dipped, and Walmart saw late-month growth. The month ended with diverse trends.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1181 |
| 2025/12/02 | 1200 |
| 2025/12/03 | 1377 |
| 2025/12/04 | 1336 |
| 2025/12/05 | 1373 |
| 2025/12/06 | 1303 |
| 2025/12/07 | 1247 |
| 2025/12/08 | 1196 |
| 2025/12/09 | 1247 |
| 2025/12/10 | 1264 |
| 2025/12/11 | 1300 |
| 2025/12/12 | 1260 |
| 2025/12/13 | 1255 |
| 2025/12/14 | 1219 |
| 2025/12/15 | 1255 |
| 2025/12/16 | 1354 |
| 2025/12/17 | 1196 |
| 2025/12/18 | 1437 |
| 2025/12/19 | 1350 |
| 2025/12/20 | 1378 |
| 2025/12/21 | 1407 |
| 2025/12/22 | 1575 |
| 2025/12/23 | 1554 |
| 2025/12/24 | 1477 |
| 2025/12/25 | 1436 |
| 2025/12/26 | 1407 |
| 2025/12/27 | 1426 |
| 2025/12/28 | 1387 |
| 2025/12/29 | 1396 |
| 2025/12/30 | 1392 |
| 2025/12/31 | 1407 |
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December saw a dynamic shift in distinct advertisers, starting at 1,181 and peaking at 1,575. The month concluded with a steady 1,407, reflecting a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Walmart.com and Target.com lead with click share gains, while Chewy.com and Amazon.com face declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | chewy.com | petsmart.com | petco.com | walmart.com | amazon.com | target.com | temu.com | wayfair.com | thefarmersdog.com | petsuppliesplus.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 33.32% | 10.98% | 6.65% | 2.17% | 6.24% | 1.46% | 1.47% | 1.51% | 1.11% | 1.03% |
| 2025/12/02 | 33.59% | 10.96% | 10.09% | 3.28% | 2.95% | 1.97% | 1.87% | 1.32% | 1.61% | 0.91% |
| 2025/12/03 | 26.16% | 11.23% | 11.27% | 2.59% | 4.03% | 2.64% | 1.87% | 0.69% | 1.78% | 0.31% |
| 2025/12/04 | 29.96% | 8.77% | 10.27% | 1.13% | 5.15% | 1.39% | 1.15% | 0.31% | 2.02% | 0.65% |
| 2025/12/05 | 31.73% | 8.71% | 9.56% | 1.43% | 6.5% | 1.84% | 1.21% | 0.72% | 1.78% | 1.03% |
| 2025/12/06 | 32.45% | 11.01% | 9.49% | 1.16% | 6.52% | 1.74% | 1.12% | 0.81% | 1.63% | 0.79% |
| 2025/12/07 | 32.38% | 11.22% | 7.28% | 1.26% | 7.42% | 1.1% | 1.2% | 0.94% | 1.64% | 1.7% |
| 2025/12/08 | 30.95% | 9.3% | 6.95% | 1.58% | 8.95% | 0.85% | 0.85% | 0.95% | 1.77% | 2.02% |
| 2025/12/09 | 29.91% | 6.96% | 6.78% | 2.06% | 10.86% | 1.4% | 0.74% | 0.97% | 1.94% | 1.43% |
| 2025/12/10 | 33.12% | 7.07% | 6.14% | 1.85% | 7.97% | 0.92% | 0.6% | 0.97% | 2.22% | 1.59% |
| 2025/12/11 | 29.34% | 10.53% | 7.48% | 1.34% | 7.88% | 0.82% | 1.48% | 0.89% | 1.95% | 1.84% |
| 2025/12/12 | 28.3% | 9.67% | 8.33% | 2.05% | 9.41% | 0.79% | 1.17% | 0.76% | 1.88% | 1.31% |
| 2025/12/13 | 30.38% | 8.66% | 6.19% | 1.6% | 7.63% | 0.64% | 1.17% | 0.91% | 2.83% | 1.38% |
| 2025/12/14 | 31.11% | 8.25% | 5.63% | 2% | 7.95% | 0.67% | 0.94% | 0.61% | 3.61% | 2.2% |
| 2025/12/15 | 27.62% | 8.69% | 7.23% | 1.77% | 8.43% | 0.9% | 0.95% | 0.85% | 2.92% | 1.51% |
| 2025/12/16 | 24.93% | 7.15% | 6.41% | 2.42% | 7.97% | 1.08% | 0.61% | 1.08% | 4.58% | 1.52% |
| 2025/12/17 | 29.28% | 8.69% | 6.41% | 2.01% | 7.93% | 0.91% | 0.43% | 0.96% | 3.54% | 2.02% |
| 2025/12/18 | 25.46% | 9.17% | 7.27% | 5.52% | 5.32% | 2.88% | 1.78% | 1.44% | 2.68% | 1.33% |
| 2025/12/19 | 24.94% | 9.17% | 8.3% | 6.28% | 4.34% | 2.95% | 1.41% | 1.41% | 2.99% | 0.9% |
| 2025/12/20 | 23.32% | 11.07% | 11.06% | 5.2% | 4.04% | 2.61% | 1.94% | 1.3% | 2.62% | 1.14% |
| 2025/12/21 | 21.13% | 17.24% | 11.69% | 3.63% | 3.34% | 3.53% | 1.8% | 1.16% | 1.88% | 0.95% |
| 2025/12/22 | 22.44% | 11.81% | 14.63% | 4.83% | 2.6% | 6.31% | 1.62% | 1.04% | 1.17% | 0.52% |
| 2025/12/23 | 24.26% | 7.45% | 15.98% | 5.1% | 2.92% | 5.83% | 1.54% | 0.74% | 1.42% | 0.47% |
| 2025/12/24 | 22.44% | 9.12% | 16.19% | 3.18% | 3.05% | 5.25% | 1.34% | 0.89% | 1.81% | 0.84% |
| 2025/12/25 | 23.83% | 10.46% | 11.2% | 4.89% | 3.87% | 4.57% | 1.76% | 1.06% | 1.4% | 0.99% |
| 2025/12/26 | 19.62% | 9.53% | 9.25% | 3.8% | 6.89% | 2.71% | 2.33% | 1.64% | 2.67% | 1.26% |
| 2025/12/27 | 22.22% | 8.35% | 11.32% | 4.58% | 6.51% | 2.95% | 3.16% | 1.87% | 2.05% | 1.25% |
| 2025/12/28 | 22.18% | 8.38% | 8.83% | 5.04% | 6% | 2.73% | 3.89% | 1.72% | 2.22% | 1.03% |
| 2025/12/29 | 21.1% | 9.32% | 10.34% | 4.48% | 6.03% | 2.91% | 1.98% | 1.61% | 2.74% | 1.25% |
| 2025/12/30 | 24.66% | 9.79% | 7.42% | 4.74% | 4.92% | 3.18% | 2.16% | 2.1% | 2.5% | 1.45% |
| 2025/12/31 | 26.18% | 8.61% | 8.59% | 5.47% | 4.18% | 2.78% | 2.12% | 1.98% | 1.84% | 0.86% |
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Chewy’s impression share fluctuated, peaking early December, then declined. PetSmart and Petco saw mid-month spikes. Amazon’s share rose, then fell. Walmart and Target had late-month increases. December ended with diverse shifts.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Keep the holiday joy going & get up to 40% off toys, treats, apparel & more. Don’t wait to save. Shop up to 40% off gifts made for pets and those who love them.
Your One-Stop Pet Supply Store — New Customers Are Welcome at PetSmart® for Exclusive Deals on the Most Trusted Brands. Get all Your Pet Essentials With Free Same-Day Delivery or Curbside Pickup at PetSmart!
Pet Supplies Plus is your local neighborhood pet store carrying a wide variety of natural and non-natural pet foods and supplies for any pet. From dogs, cats, birds, fish, small animals, and even reptiles we have...
Those nasty, biting bugs have met their match We asked veterinarians how to get rid of fleas in the house fast, whether they're found on dogs or cats.
Get 3-Way Protection From A Single Dose. One Monthly Chewable Does the Work of 2+ Products
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In the bustling world of pet supplies, Chewy entices with up to 40% off holiday gifts, while PetSmart welcomes new customers with exclusive deals and convenient delivery options. Pet Supplies Plus offers a local touch with diverse pet essentials. The Pioneer Woman tackles flea issues, and Zoetis Petcare provides comprehensive protection with SIMPARICA TRIO®.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Retail Pet Supplies December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Retail Pet Supplies December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Retail Pet Supplies December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The US Retail Pet Supplies December 2025 Report aggregates data from across both device types and Google Shopping.
The US Retail Pet Supplies December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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