US Retail Pet Supplies - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pet Supplies – US

Google AI Overview visibility for Retail Pet Supplies US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.9715581077
84.0284418923
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 5%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 28%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chewy.com 28.66
petsmart.com 12.47
petco.com 12.13
amazon.com 4.92
walmart.com 3.33
petsuppliesplus.com 3.29
target.com 1.53
temu.com 1.44
litter-robot.com 1.42
wayfair.com 1.25
others 29.56
  • chewy.com - 28.66%
  • petsmart.com - 12.47%
  • petco.com - 12.13%
  • amazon.com - 4.92%
  • walmart.com - 3.33%
  • petsuppliesplus.com - 3.29%
  • target.com - 1.53%
  • temu.com - 1.44%
  • litter-robot.com - 1.42%
  • wayfair.com - 1.25%
  • others - 29.56%

Copyright © Adthena. All rights reserved.

Chewy leads with 28.66% click share, closely followed by PetSmart and Petco. Amazon holds 4.92%, while others collectively capture 29.56%.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chewy.com petsmart.com petco.com amazon.com myollie.com litter-robot.com walmart.com sundaysfordogs.com target.com thefarmersdog.com
2025/11/01 19.71% 22.38% 4% 5.49% 2.16% 1.28% 1.6% 1.73% 0.42% 3.21%
2025/11/02 20.61% 15.62% 4.26% 6.32% 1.98% 1.86% 2.61% 1.58% 0.74% 3.26%
2025/11/03 19.39% 22.87% 5.11% 4.9% 1.91% 2.04% 2.65% 1.58% 0.84% 2.32%
2025/11/04 26.15% 13.51% 6.44% 4.15% 1.54% 2.01% 3.63% 1.83% 0.83% 2.09%
2025/11/05 24.73% 14.55% 11% 2.85% 1.29% 1.42% 3.59% 1.95% 1.97% 1.6%
2025/11/06 22.22% 12.76% 12.23% 4.78% 1.42% 1.36% 1.95% 2.04% 0.88% 2.67%
2025/11/07 21.44% 12.11% 14.91% 3.03% 1.39% 1.71% 2.73% 1.68% 3.04% 1.97%
2025/11/08 19.12% 12.23% 17.82% 2.95% 1.6% 1.15% 2.57% 1.58% 3.67% 2.33%
2025/11/09 18.06% 17.02% 18.91% 3.11% 1% 1.33% 1.74% 1.41% 3.96% 1.85%
2025/11/10 17.72% 16.83% 16% 2.88% 1.17% 2.01% 2.07% 1.32% 3.98% 1.46%
2025/11/11 23.17% 8.72% 12.41% 3.82% 1.8% 2.16% 2.24% 1.82% 4.21% 2.24%
2025/11/12 23.99% 15.82% 8.37% 3.73% 2.01% 1.71% 1.94% 1.6% 2.89% 2.31%
2025/11/13 25.22% 13.71% 7.75% 3.58% 2.54% 1.69% 2.79% 1.98% 0.97% 2.36%
2025/11/14 26.77% 12.68% 7.27% 3.28% 2.51% 1.47% 2.72% 1.78% 0.73% 3.16%
2025/11/15 22.11% 17.58% 10.32% 3.65% 2.26% 1.3% 2.23% 1.43% 0.56% 2.83%
2025/11/16 23.3% 17.17% 7.37% 4.09% 1.8% 1.08% 2.88% 1.39% 0.52% 2.37%
2025/11/17 24.18% 14.18% 9.08% 4.22% 2.02% 1.81% 2.18% 1.59% 0.68% 3.21%
2025/11/18 25.68% 18.78% 8.24% 3.28% 1.59% 1.35% 2.08% 1.11% 0.63% 3.38%
2025/11/19 26.74% 14.45% 7.19% 3.89% 2.06% 1.15% 1.59% 1.64% 0.43% 3.67%
2025/11/20 25.44% 17.02% 3.95% 4.97% 2.88% 1.55% 1.79% 1.56% 0.56% 3.53%
2025/11/21 25.96% 16.85% 9.72% 4.68% 3.26% 1.07% 1.54% 1.55% 0.6% 3.33%
2025/11/22 25.37% 12.74% 5.89% 5.97% 3.32% 1.44% 1.98% 1.75% 0.45% 2.8%
2025/11/23 24.64% 18.53% 4.65% 5.53% 3.73% 1.28% 1.54% 1.7% 0.71% 2.37%
2025/11/24 20.13% 16.19% 8.84% 6.9% 2.95% 1.39% 1.83% 1.42% 0.7% 3.18%
2025/11/25 23.42% 15.91% 6.51% 5.49% 3.74% 1.67% 2.2% 1.33% 0.57% 3.29%
2025/11/26 21.85% 21.05% 10.2% 4.41% 3.11% 1.19% 1.48% 1.27% 0.55% 2.76%
2025/11/27 22.55% 18.91% 5.14% 4.5% 3.82% 1.51% 1.33% 0.64% 0.49% 4.35%
2025/11/28 30.27% 11.88% 6.1% 6.18% 3.11% 0.99% 1.31% 0.54% 0.58% 3.92%
2025/11/29 31.07% 13.78% 6.32% 4.83% 3.04% 1.17% 1.51% 0.59% 0.67% 0.13%
2025/11/30 27% 15.74% 8.28% 5.4% 2.28% 1.7% 1.6% 0.81% 0.75% 0.02%
  • chewy.com
  • petsmart.com
  • petco.com
  • amazon.com
  • myollie.com
  • litter-robot.com
  • walmart.com
  • sundaysfordogs.com
  • target.com
  • thefarmersdog.com

Copyright © Adthena. All rights reserved.

Chewy.com led November with fluctuating spend, peaking at 31.07%. PetSmart’s share varied, while Petco saw a mid-month dip. Amazon’s share remained steady. The month ended with Chewy.com dominating.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 1338
2025/11/02 1428
2025/11/03 1408
2025/11/04 1372
2025/11/05 1483
2025/11/06 1374
2025/11/07 1550
2025/11/08 1549
2025/11/09 1499
2025/11/10 1507
2025/11/11 1458
2025/11/12 1482
2025/11/13 1446
2025/11/14 1415
2025/11/15 1389
2025/11/16 1344
2025/11/17 1293
2025/11/18 1312
2025/11/19 1279
2025/11/20 1232
2025/11/21 1261
2025/11/22 1250
2025/11/23 1224
2025/11/24 1211
2025/11/25 1254
2025/11/26 1199
2025/11/27 1166
2025/11/28 1161
2025/11/29 1195
2025/11/30 1172

Copyright © Adthena. All rights reserved.

November began with 1,338 advertisers, peaking at 1,550 on the 7th. A steady decline followed, ending at 1,172.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amazon.com 1.79%
chewy.com 1.74%
petsuppliesplus.com 1.63%
petsmart.com 1.23%
prettylitter.com 0.48%
drmartypets.com -0.35%
temu.com -0.65%
walmart.com -1.16%
target.com -1.34%
petco.com -4.27%

Copyright © Adthena. All rights reserved.

Amazon.com leads with a 1.79% click share increase, while Petco.com faces a 4.27% decline. Chewy.com, Pet Supplies Plus, and PetSmart also see positive growth.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date chewy.com petsmart.com petco.com amazon.com walmart.com target.com temu.com litter-robot.com wayfair.com thefarmersdog.com
2025/11/01 23.32% 14.79% 5% 7.22% 3.65% 0.78% 1.55% 1.02% 1.66% 1.99%
2025/11/02 21.98% 13.93% 4.43% 7.54% 4.61% 1.14% 2.17% 1.6% 1.78% 1.91%
2025/11/03 22.88% 15.31% 5.09% 5.93% 5.24% 1.45% 2.33% 1.83% 1.82% 1.66%
2025/11/04 27.29% 11.5% 5.81% 4.82% 6.47% 1.33% 3.43% 1.53% 2.22% 1.15%
2025/11/05 27.84% 10.65% 10.76% 3.4% 6.14% 2.46% 2.07% 1.31% 1.95% 0.89%
2025/11/06 26.73% 6.99% 10.08% 5.96% 4.12% 1.39% 2.17% 1.14% 1.66% 1.58%
2025/11/07 22.87% 11.32% 16.04% 3.38% 4.16% 3.38% 2.59% 1.54% 1.54% 1.1%
2025/11/08 20.52% 10.57% 20.27% 3.26% 3.6% 4.24% 2.52% 0.98% 1.18% 1.35%
2025/11/09 20.72% 12.01% 19.76% 3.57% 2.76% 4.43% 1.96% 1.25% 1.2% 1.1%
2025/11/10 20.81% 12.2% 17.27% 3.13% 3.33% 4.34% 2.25% 1.83% 1.43% 0.85%
2025/11/11 25.39% 9.04% 13.68% 3.87% 3.49% 4.57% 1.83% 1.71% 1.69% 1.19%
2025/11/12 29.35% 8.51% 9.6% 4.27% 3.24% 3.58% 2.05% 1.44% 1.76% 1.42%
2025/11/13 29.34% 8.75% 7.77% 4.19% 4.88% 1.58% 1.93% 1.46% 2.12% 1.54%
2025/11/14 29.15% 11.45% 6.98% 3.65% 4.99% 1.14% 2.04% 1.17% 2.46% 1.71%
2025/11/15 26.78% 9.99% 9.86% 4.34% 4.64% 1.01% 2.06% 1.09% 2.07% 1.82%
2025/11/16 27.81% 8.83% 6.79% 4.87% 5.84% 1.03% 2.82% 0.87% 2.33% 1.42%
2025/11/17 29.46% 7.69% 7.35% 4.94% 4.33% 1.21% 2.23% 1.58% 2.12% 1.95%
2025/11/18 30.54% 9.74% 7.91% 4.4% 4.22% 1.12% 1.79% 1.2% 2.04% 1.95%
2025/11/19 30.52% 7.51% 6.83% 5% 3.05% 0.86% 1.63% 1.04% 1.82% 2.37%
2025/11/20 29.36% 8.92% 5.44% 6.06% 3.53% 1.01% 1.85% 1.26% 2.29% 2.53%
2025/11/21 29.44% 10.02% 8.59% 6.25% 2.87% 0.94% 1.56% 1% 1.79% 2.49%
2025/11/22 27.99% 9.69% 5.73% 7.11% 3.24% 0.83% 1.64% 1.18% 1.47% 1.71%
2025/11/23 29.21% 11.27% 5.03% 6.9% 3.14% 1.06% 1.67% 1.19% 1.45% 1.5%
2025/11/24 24.18% 11.3% 7.22% 8.47% 3.32% 1.06% 1.38% 1.22% 1.59% 2.2%
2025/11/25 27.74% 10.06% 5.94% 6.79% 3.9% 0.89% 1.4% 1.51% 1.37% 2.26%
2025/11/26 26.22% 12.34% 8.56% 5.77% 3.19% 1.03% 1.48% 1.17% 1.51% 2.29%
2025/11/27 25.04% 14.12% 5.64% 5.92% 2.49% 0.99% 0.89% 1.34% 1.53% 2.4%
2025/11/28 34.09% 9.56% 5.88% 7.23% 2.41% 1.16% 1.34% 0.73% 1.33% 1.98%
2025/11/29 35.48% 7.72% 6.26% 5.63% 2.71% 1.49% 1.11% 0.95% 1.14% 0.04%
2025/11/30 30.15% 12.22% 7.02% 6.15% 3.08% 1.87% 1.46% 1.3% 1.13% 0.01%
  • chewy.com
  • petsmart.com
  • petco.com
  • amazon.com
  • walmart.com
  • target.com
  • temu.com
  • litter-robot.com
  • wayfair.com
  • thefarmersdog.com

Copyright © Adthena. All rights reserved.

Chewy.com led November with a peak of 35.48% on the 29th. Petco.com surged early, reaching 20.27% on the 8th. Amazon.com and Walmart.com showed steady fluctuations. The month concluded with Chewy.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies - Last month
  1. 1
    Chewy Pet Food & Supplies - Save up to 40% https://www.chewy.com/

    Chewy Pet Food & Supplies, Save up to 40% on holiday toys, treats & more. Chewy's got your holidays covered with up to 40% off toys, treats and more.

  2. 2
    Litter-Robot® 5 | The Best Invention Since Cats https://www.litter-robot.com

    Perfect for single- or multi-cat homes, big cats, cat parent pros, and tech enthusiasts. Litter-Robot 5 is the most advanced automatic, self-cleaning litter...

  3. 3
    PetSmart® Official Site https://www.petsmart.com

    Your One-Stop Pet Supply Store — New Customers Are Welcome at PetSmart® for Exclusive Deals on the Most Trusted Brands. Get all Your Pet Essentials With Free Same-Day Delivery or Curbside Pickup at PetSmart!

  4. 4
    Pet Supplies Plus https://www.petsuppliesplus.com

    Save on Pet Food & Supplies — Use Code 895T3 To Get 10% Off Your Purchase Now at Pet Supplies Plus. Spoil Your Furry Friend...

  5. 5
    SIMPARICA TRIO® - sarolaner/moxidectin/pyrantel https://www.zoetispetcare.com/unstoppable/protection

    Get 3-Way Protection From A Single Dose. One Monthly Chewable Does the Work of 2+ Products

Copyright © Adthena. All rights reserved.

Chewy entices with up to 40% off holiday pet supplies, while Litter-Robot captivates tech-savvy cat owners with its advanced self-cleaning litter box. PetSmart offers exclusive deals and convenient delivery, Pet Supplies Plus provides a 10% discount, and Zoetis Petcare highlights comprehensive pet protection.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports