US Retail Pet Supplies - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pet Supplies – US

Google AI Overview visibility for Retail Pet Supplies US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.4290499429
72.5709500571
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 5%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chewy.com 27.13
petsmart.com 14.14
petco.com 12.73
amazon.com 5.2
petsuppliesplus.com 3.81
walmart.com 2.76
target.com 1.99
thefarmersdog.com 1.33
temu.com 1.11
gooddog.com 0.85
others 28.95
  • chewy.com - 27.13%
  • petsmart.com - 14.14%
  • petco.com - 12.73%
  • amazon.com - 5.2%
  • petsuppliesplus.com - 3.81%
  • walmart.com - 2.76%
  • target.com - 1.99%
  • thefarmersdog.com - 1.33%
  • temu.com - 1.11%
  • gooddog.com - 0.85%
  • others - 28.95%

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Chewy.com leads with 27.13% click share, closely followed by Petsmart at 14.14%. Petco captures 12.73%, while Amazon holds 5.2%. Others collectively dominate with 28.95%.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chewy.com petco.com petsmart.com amazon.com walmart.com thefarmersdog.com myollie.com target.com zoetispetcare.com sundaysfordogs.com
2025/12/01 30.99% 7.81% 11.42% 5.3% 1.29% 1.61% 2.32% 0.73% 0.88% 0.92%
2025/12/02 32.06% 11.2% 11.28% 2.69% 1.98% 2.35% 2.24% 1.27% 0.4% 0.76%
2025/12/03 26.24% 11.24% 11.41% 3.51% 1.72% 2.61% 2.01% 1.71% 0.57% 1.94%
2025/12/04 28.73% 13.7% 9.53% 3.99% 0.7% 2.93% 1.2% 0.93% 1.42% 1.29%
2025/12/05 32.26% 11.47% 8.77% 5.28% 0.89% 2.53% 0.91% 1.13% 1.56% 1.04%
2025/12/06 31.46% 11.34% 11.59% 5.25% 0.77% 2.59% 0.99% 1.15% 0.99% 1.01%
2025/12/07 32.34% 8.26% 11.78% 5.76% 0.79% 2.54% 1.34% 0.64% 1.13% 0.66%
2025/12/08 30.54% 9.84% 9.29% 7.07% 0.96% 2.82% 1.2% 0.52% 1.22% 0.81%
2025/12/09 29.14% 10.72% 7.14% 8.2% 1.18% 2.96% 1.44% 0.65% 1.18% 1.5%
2025/12/10 31.3% 8.23% 8.6% 6.08% 1.17% 2.93% 2.1% 0.52% 1.22% 2.1%
2025/12/11 29.28% 9.39% 11.68% 6.13% 0.86% 2.85% 1.9% 0.5% 1.48% 1.33%
2025/12/12 27.52% 12.3% 11.32% 7.44% 1.09% 2.81% 1.48% 0.44% 1.35% 1.04%
2025/12/13 29.77% 6.49% 10.89% 6.19% 1.02% 4.02% 1.13% 0.4% 1.37% 0.96%
2025/12/14 29.05% 6.53% 10.49% 6.49% 1.17% 4.97% 1.9% 0.36% 1.78% 1.42%
2025/12/15 24.62% 11.45% 9.65% 7.27% 1.04% 4.11% 1.34% 0.45% 1.54% 1.11%
2025/12/16 24.31% 7.95% 7.66% 6.68% 1.62% 5.39% 1.47% 0.65% 2.12% 1.5%
2025/12/17 27.8% 8.81% 8.92% 6.46% 1.23% 4.41% 1.84% 0.53% 2.14% 1.51%
2025/12/18 25.5% 7.81% 10.16% 5.1% 3.05% 3.78% 1.18% 1.53% 1.44% 1.33%
2025/12/19 24.22% 9.3% 9.14% 4.26% 3.7% 4.17% 1.43% 1.59% 1.42% 1.22%
2025/12/20 23% 13.03% 11.45% 3.77% 2.88% 3.87% 1.39% 1.35% 1.19% 1.15%
2025/12/21 21.75% 11.62% 17.35% 3.18% 2.28% 2.92% 1.68% 2.4% 1.09% 1.19%
2025/12/22 24% 14.19% 12.66% 2.55% 3.25% 1.77% 1.75% 5% 0.72% 1.6%
2025/12/23 24.09% 16.17% 8.74% 2.9% 3.44% 2.36% 1.95% 4.3% 0.78% 1.57%
2025/12/24 21.67% 16.62% 9.9% 2.86% 1.82% 2.56% 2.16% 3.76% 0.87% 1.77%
2025/12/25 22.85% 12.25% 10.5% 4.02% 2.95% 2.08% 1.25% 2.7% 1.15% 1.26%
2025/12/26 18.03% 10.55% 11.64% 6.92% 2.06% 4.09% 0.4% 1.2% 1.32% 1.05%
2025/12/27 20.66% 11.85% 10.35% 6.73% 2.67% 3.58% 1.16% 1.45% 1.15% 1.37%
2025/12/28 20.9% 11.04% 9.85% 5.81% 2.98% 3.63% 1.43% 1.45% 1.24% 1.53%
2025/12/29 20.64% 10.52% 10.66% 6.22% 2.68% 4.23% 1.28% 1.61% 1.3% 1.28%
2025/12/30 22.8% 8.89% 11.35% 4.67% 2.74% 4.01% 1.01% 1.75% 1.41% 1.03%
2025/12/31 23.99% 10.9% 10.69% 3.79% 3.29% 3.03% 1.58% 1.43% 1% 0.98%
  • chewy.com
  • petco.com
  • petsmart.com
  • amazon.com
  • walmart.com
  • thefarmersdog.com
  • myollie.com
  • target.com
  • zoetispetcare.com
  • sundaysfordogs.com

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Chewy.com led December with fluctuating spend, peaking early. Petco surged mid-month, while PetSmart spiked on the 21st. Amazon’s spend dipped, and Walmart saw late-month growth. The month ended with diverse trends.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 1181
2025/12/02 1200
2025/12/03 1377
2025/12/04 1336
2025/12/05 1373
2025/12/06 1303
2025/12/07 1247
2025/12/08 1196
2025/12/09 1247
2025/12/10 1264
2025/12/11 1300
2025/12/12 1260
2025/12/13 1255
2025/12/14 1219
2025/12/15 1255
2025/12/16 1354
2025/12/17 1196
2025/12/18 1437
2025/12/19 1350
2025/12/20 1378
2025/12/21 1407
2025/12/22 1575
2025/12/23 1554
2025/12/24 1477
2025/12/25 1436
2025/12/26 1407
2025/12/27 1426
2025/12/28 1387
2025/12/29 1396
2025/12/30 1392
2025/12/31 1407

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December saw a dynamic shift in distinct advertisers, starting at 1,181 and peaking at 1,575. The month concluded with a steady 1,407, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
walmart.com 2.61%
target.com 2.28%
petco.com 1.26%
temu.com 0.8%
wayfair.com 0.45%
purina.com -0.34%
litter-robot.com -0.37%
petsuppliesplus.com -1.18%
amazon.com -2.56%
chewy.com -6.02%

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Walmart.com and Target.com lead with click share gains, while Chewy.com and Amazon.com face declines.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date chewy.com petsmart.com petco.com walmart.com amazon.com target.com temu.com wayfair.com thefarmersdog.com petsuppliesplus.com
2025/12/01 33.32% 10.98% 6.65% 2.17% 6.24% 1.46% 1.47% 1.51% 1.11% 1.03%
2025/12/02 33.59% 10.96% 10.09% 3.28% 2.95% 1.97% 1.87% 1.32% 1.61% 0.91%
2025/12/03 26.16% 11.23% 11.27% 2.59% 4.03% 2.64% 1.87% 0.69% 1.78% 0.31%
2025/12/04 29.96% 8.77% 10.27% 1.13% 5.15% 1.39% 1.15% 0.31% 2.02% 0.65%
2025/12/05 31.73% 8.71% 9.56% 1.43% 6.5% 1.84% 1.21% 0.72% 1.78% 1.03%
2025/12/06 32.45% 11.01% 9.49% 1.16% 6.52% 1.74% 1.12% 0.81% 1.63% 0.79%
2025/12/07 32.38% 11.22% 7.28% 1.26% 7.42% 1.1% 1.2% 0.94% 1.64% 1.7%
2025/12/08 30.95% 9.3% 6.95% 1.58% 8.95% 0.85% 0.85% 0.95% 1.77% 2.02%
2025/12/09 29.91% 6.96% 6.78% 2.06% 10.86% 1.4% 0.74% 0.97% 1.94% 1.43%
2025/12/10 33.12% 7.07% 6.14% 1.85% 7.97% 0.92% 0.6% 0.97% 2.22% 1.59%
2025/12/11 29.34% 10.53% 7.48% 1.34% 7.88% 0.82% 1.48% 0.89% 1.95% 1.84%
2025/12/12 28.3% 9.67% 8.33% 2.05% 9.41% 0.79% 1.17% 0.76% 1.88% 1.31%
2025/12/13 30.38% 8.66% 6.19% 1.6% 7.63% 0.64% 1.17% 0.91% 2.83% 1.38%
2025/12/14 31.11% 8.25% 5.63% 2% 7.95% 0.67% 0.94% 0.61% 3.61% 2.2%
2025/12/15 27.62% 8.69% 7.23% 1.77% 8.43% 0.9% 0.95% 0.85% 2.92% 1.51%
2025/12/16 24.93% 7.15% 6.41% 2.42% 7.97% 1.08% 0.61% 1.08% 4.58% 1.52%
2025/12/17 29.28% 8.69% 6.41% 2.01% 7.93% 0.91% 0.43% 0.96% 3.54% 2.02%
2025/12/18 25.46% 9.17% 7.27% 5.52% 5.32% 2.88% 1.78% 1.44% 2.68% 1.33%
2025/12/19 24.94% 9.17% 8.3% 6.28% 4.34% 2.95% 1.41% 1.41% 2.99% 0.9%
2025/12/20 23.32% 11.07% 11.06% 5.2% 4.04% 2.61% 1.94% 1.3% 2.62% 1.14%
2025/12/21 21.13% 17.24% 11.69% 3.63% 3.34% 3.53% 1.8% 1.16% 1.88% 0.95%
2025/12/22 22.44% 11.81% 14.63% 4.83% 2.6% 6.31% 1.62% 1.04% 1.17% 0.52%
2025/12/23 24.26% 7.45% 15.98% 5.1% 2.92% 5.83% 1.54% 0.74% 1.42% 0.47%
2025/12/24 22.44% 9.12% 16.19% 3.18% 3.05% 5.25% 1.34% 0.89% 1.81% 0.84%
2025/12/25 23.83% 10.46% 11.2% 4.89% 3.87% 4.57% 1.76% 1.06% 1.4% 0.99%
2025/12/26 19.62% 9.53% 9.25% 3.8% 6.89% 2.71% 2.33% 1.64% 2.67% 1.26%
2025/12/27 22.22% 8.35% 11.32% 4.58% 6.51% 2.95% 3.16% 1.87% 2.05% 1.25%
2025/12/28 22.18% 8.38% 8.83% 5.04% 6% 2.73% 3.89% 1.72% 2.22% 1.03%
2025/12/29 21.1% 9.32% 10.34% 4.48% 6.03% 2.91% 1.98% 1.61% 2.74% 1.25%
2025/12/30 24.66% 9.79% 7.42% 4.74% 4.92% 3.18% 2.16% 2.1% 2.5% 1.45%
2025/12/31 26.18% 8.61% 8.59% 5.47% 4.18% 2.78% 2.12% 1.98% 1.84% 0.86%
  • chewy.com
  • petsmart.com
  • petco.com
  • walmart.com
  • amazon.com
  • target.com
  • temu.com
  • wayfair.com
  • thefarmersdog.com
  • petsuppliesplus.com

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Chewy’s impression share fluctuated, peaking early December, then declined. PetSmart and Petco saw mid-month spikes. Amazon’s share rose, then fell. Walmart and Target had late-month increases. December ended with diverse shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies - Last month
  1. 1
    Chewy eGift Cards | Don't miss up to 40% off gifts https://www.chewy.com › holiday › deals

    Keep the holiday joy going & get up to 40% off toys, treats, apparel & more. Don’t wait to save. Shop up to 40% off gifts made for pets and those who love them.

  2. 2
    PetSmart® Official Site https://www.petsmart.com

    Your One-Stop Pet Supply Store — New Customers Are Welcome at PetSmart® for Exclusive Deals on the Most Trusted Brands. Get all Your Pet Essentials With Free Same-Day Delivery or Curbside Pickup at PetSmart!

  3. 3
    Home | Pet Supplies Plus https://www.petsuppliesplus.com

    Pet Supplies Plus is your local neighborhood pet store carrying a wide variety of natural and non-natural pet foods and supplies for any pet. From dogs, cats, birds, fish, small animals, and even reptiles we have...

  4. 4
    Best Ways to Get Rid of Fleas https://www.thepioneerwoman.com

    Those nasty, biting bugs have met their match We asked veterinarians how to get rid of fleas in the house fast, whether they're found on dogs or cats.

  5. 5
    SIMPARICA TRIO® - sarolaner/moxidectin/pyrantel https://www.zoetispetcare.com/unstoppable/protection

    Get 3-Way Protection From A Single Dose. One Monthly Chewable Does the Work of 2+ Products

Copyright © Adthena. All rights reserved.

In the bustling world of pet supplies, Chewy entices with up to 40% off holiday gifts, while PetSmart welcomes new customers with exclusive deals and convenient delivery options. Pet Supplies Plus offers a local touch with diverse pet essentials. The Pioneer Woman tackles flea issues, and Zoetis Petcare provides comprehensive protection with SIMPARICA TRIO®.

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