Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
chewy.com | 41.44 |
petco.com | 9.73 |
petsmart.com | 6.01 |
walmart.com | 3.51 |
amazon.com | 1.9 |
wayfair.com | 1.56 |
petsuppliesplus.com | 1.44 |
temu.com | 1.39 |
pelsbarn.org | 1.27 |
litter-robot.com | 1.15 |
others | 30.6 |
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Chewy leads with 41.44% click share, followed by Petco at 9.73%. Others collectively hold 30.6%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Date | chewy.com | petsmart.com | petco.com | walmart.com | amazon.com | myollie.com | wayfair.com | spotandtango.com | thefarmersdog.com | openfarmpet.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/08/01 | 36.42% | 9.13% | 8.63% | 3.8% | 1.29% | 0.95% | 0.84% | 1.49% | 2.39% | 1.04% |
2025/08/02 | 39.05% | 8.2% | 5.24% | 3.09% | 1.49% | 0.92% | 0.95% | 1.71% | 2.17% | 1.28% |
2025/08/03 | 37.5% | 7.03% | 11.07% | 1.99% | 1.64% | 0.93% | 0.79% | 1.58% | 2.63% | 1.04% |
2025/08/04 | 41.4% | 4.09% | 7.93% | 2.27% | 1.54% | 1.03% | 1.2% | 1.65% | 2.77% | 0.81% |
2025/08/05 | 42.32% | 4.51% | 6.84% | 3.32% | 1.36% | 1.2% | 1.06% | 1.72% | 2.8% | 0.84% |
2025/08/06 | 39.71% | 5.81% | 8.98% | 2.87% | 2.29% | 0.79% | 0.84% | 1.25% | 1.84% | 0.74% |
2025/08/07 | 42.49% | 6.88% | 8.68% | 2.55% | 2.08% | 1.16% | 0.84% | 1.4% | 1.77% | 0.79% |
2025/08/08 | 42% | 3.72% | 7.44% | 3.06% | 1.79% | 1.98% | 1.19% | 2% | 2.09% | 1.02% |
2025/08/09 | 39.59% | 3.94% | 7.71% | 2.99% | 1.75% | 2.36% | 1.03% | 2.09% | 2.71% | 1.15% |
2025/08/10 | 41.58% | 3.65% | 6.88% | 2.63% | 1.57% | 1.22% | 1.33% | 1.61% | 2.24% | 0.94% |
2025/08/11 | 37.1% | 5.39% | 6.17% | 2.81% | 1.92% | 1.65% | 1.29% | 1.75% | 2.62% | 1.06% |
2025/08/12 | 39.81% | 3.75% | 8.2% | 2.57% | 1.47% | 1.59% | 1.14% | 1.87% | 2.16% | 1.57% |
2025/08/13 | 37.58% | 4.27% | 11.62% | 2.36% | 1.26% | 1.49% | 1.15% | 2.1% | 2.19% | 1.64% |
2025/08/14 | 36.8% | 4.2% | 12.13% | 1.91% | 1.47% | 1.93% | 1.29% | 1.66% | 2.29% | 1.72% |
2025/08/15 | 38.79% | 4.1% | 10.07% | 2.16% | 1.5% | 2.12% | 1.21% | 2.04% | 1.83% | 2% |
2025/08/16 | 39.62% | 5.14% | 11.04% | 2.18% | 1.83% | 1.59% | 1.07% | 1.47% | 1.87% | 1.69% |
2025/08/17 | 33.82% | 5.66% | 11.6% | 2.26% | 2.07% | 1.58% | 1.21% | 1.5% | 2.39% | 1.77% |
2025/08/18 | 35.84% | 5.27% | 11.88% | 2.56% | 1.96% | 2.02% | 0.96% | 1.7% | 1.82% | 1.23% |
2025/08/19 | 41.33% | 4.57% | 11.02% | 2.51% | 1.54% | 2.21% | 0.94% | 1.65% | 1.98% | 0.84% |
2025/08/20 | 37.28% | 4.26% | 10.27% | 2.39% | 1.94% | 2.25% | 1.04% | 1.89% | 1.84% | 1.33% |
2025/08/21 | 38.02% | 5.23% | 10.03% | 2.6% | 1.89% | 1.99% | 1.25% | 1.6% | 1.8% | 1.79% |
2025/08/22 | 39.47% | 2.92% | 7.75% | 3% | 1.9% | 2.29% | 1.39% | 2.2% | 1.68% | 1.97% |
2025/08/23 | 35.35% | 6.15% | 9.83% | 3.29% | 1.89% | 2.1% | 1.47% | 1.92% | 1.57% | 2.19% |
2025/08/24 | 35.73% | 4.54% | 13.82% | 2.99% | 2.31% | 2.18% | 1.53% | 1.35% | 1.55% | 1.38% |
2025/08/25 | 36.98% | 6.04% | 7.68% | 3.57% | 2.07% | 2.31% | 1.86% | 1.54% | 1.58% | 1.3% |
2025/08/26 | 34.54% | 7.34% | 11.41% | 3.03% | 2.15% | 1.84% | 1.53% | 1.44% | 1.85% | 1% |
2025/08/27 | 39.13% | 4.92% | 8.11% | 3% | 1.68% | 2.08% | 1.34% | 1.98% | 1.51% | 1.49% |
2025/08/28 | 37.29% | 5.25% | 9.68% | 3.56% | 2.11% | 2.02% | 1.5% | 1.82% | 1.67% | 1.38% |
2025/08/29 | 37.51% | 7.91% | 7.72% | 3.18% | 2.28% | 2.04% | 1.88% | 1.69% | 1.91% | 0.97% |
2025/08/30 | 36.48% | 8.32% | 6.37% | 3.22% | 2.28% | 1.94% | 1.88% | 1.84% | 1.45% | 0.85% |
2025/08/31 | 33.42% | 10.59% | 8.77% | 4.66% | 2.09% | 1.79% | 1.65% | 1.6% | 1.55% | 1.29% |
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Chewy.com led August with fluctuating spend, peaking mid-month. Petco surged late, while PetSmart climbed steadily. Walmart and Amazon showed modest gains. The month ended with Chewy maintaining dominance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/08/01 | 1533 |
2025/08/02 | 1511 |
2025/08/03 | 1521 |
2025/08/04 | 1543 |
2025/08/05 | 1369 |
2025/08/06 | 1516 |
2025/08/07 | 1637 |
2025/08/08 | 1552 |
2025/08/09 | 1561 |
2025/08/10 | 1570 |
2025/08/11 | 1513 |
2025/08/12 | 1544 |
2025/08/13 | 1546 |
2025/08/14 | 1588 |
2025/08/15 | 1627 |
2025/08/16 | 1596 |
2025/08/17 | 1598 |
2025/08/18 | 1610 |
2025/08/19 | 1591 |
2025/08/20 | 1622 |
2025/08/21 | 1559 |
2025/08/22 | 1586 |
2025/08/23 | 1649 |
2025/08/24 | 1572 |
2025/08/25 | 1580 |
2025/08/26 | 1525 |
2025/08/27 | 1568 |
2025/08/28 | 1541 |
2025/08/29 | 1521 |
2025/08/30 | 1458 |
2025/08/31 | 1483 |
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August saw a dynamic shift in distinct advertisers, peaking at 1,649 on the 23rd. The month concluded with a slight dip to 1,483.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Petsmart surged with a 1.40% click share increase, while Chewy faced a 3.12% decline. Walmart, MyOllie, Wayfair, and Amazon saw positive growth, contrasting with declines from PrettyLitter, Litter-Robot, Chuck and Don’s, and Target.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
Date | chewy.com | petsmart.com | petco.com | walmart.com | wayfair.com | amazon.com | temu.com | thefarmersdog.com | pelsbarn.org | litter-robot.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/08/01 | 38.2% | 9.78% | 8.19% | 5.37% | 1.45% | 1.42% | 1.33% | 1.15% | 1.93% | 1.2% |
2025/08/02 | 39.38% | 8.26% | 6.41% | 4.4% | 1.7% | 1.6% | 2.37% | 1.07% | 2.27% | 1.26% |
2025/08/03 | 40.44% | 7.42% | 8.82% | 2.93% | 1.46% | 1.93% | 1.57% | 1.48% | 2.29% | 1.39% |
2025/08/04 | 42.73% | 3.17% | 7.92% | 3.12% | 2.05% | 1.74% | 2.45% | 1.73% | 1.58% | 1.48% |
2025/08/05 | 42.33% | 3.69% | 8% | 4.69% | 1.73% | 1.59% | 2.87% | 1.6% | 1.42% | 1.01% |
2025/08/06 | 40.07% | 3.95% | 8.63% | 4.1% | 1.46% | 2.4% | 1.48% | 1.19% | 2.58% | 1.03% |
2025/08/07 | 43.58% | 4.69% | 8.04% | 3.72% | 1.55% | 2.27% | 1.65% | 1.09% | 1.49% | 0.94% |
2025/08/08 | 42.15% | 3.04% | 8% | 4.25% | 1.96% | 1.87% | 2.12% | 1.27% | 1.25% | 1.26% |
2025/08/09 | 39.63% | 3.57% | 8.05% | 4.38% | 1.74% | 1.9% | 1.55% | 2.18% | 1.49% | 1.59% |
2025/08/10 | 41.8% | 3.3% | 7.04% | 3.69% | 2.18% | 1.66% | 1.51% | 1.49% | 1.67% | 1.16% |
2025/08/11 | 38.16% | 4.26% | 7.31% | 4.1% | 2.08% | 1.96% | 2.15% | 1.43% | 1.95% | 1.01% |
2025/08/12 | 40.19% | 3.81% | 9.34% | 3.49% | 1.78% | 1.48% | 2.13% | 1.41% | 1.26% | 1.31% |
2025/08/13 | 37.82% | 4.24% | 12.36% | 3.25% | 1.86% | 1.33% | 1.64% | 1.43% | 1.48% | 0.95% |
2025/08/14 | 37.63% | 4.12% | 12.62% | 2.63% | 2.02% | 1.6% | 1.62% | 1.46% | 1.4% | 0.96% |
2025/08/15 | 38.96% | 3.85% | 11.79% | 2.93% | 1.91% | 1.53% | 1.51% | 1.29% | 1.33% | 1.24% |
2025/08/16 | 38.91% | 4.56% | 12.23% | 2.95% | 1.67% | 1.91% | 1.07% | 1.17% | 1.41% | 1.15% |
2025/08/17 | 34.45% | 4.29% | 12.16% | 3.03% | 1.87% | 2.1% | 1.95% | 1.96% | 1.24% | 1.09% |
2025/08/18 | 37.11% | 3.95% | 11.46% | 3.54% | 1.47% | 2.09% | 1.95% | 1.19% | 1.44% | 0.8% |
2025/08/19 | 41.61% | 3.87% | 10.39% | 3.48% | 1.46% | 1.66% | 1.67% | 1.36% | 1.11% | 0.93% |
2025/08/20 | 38.08% | 3.43% | 9.52% | 3.34% | 1.6% | 2.09% | 1.37% | 1.18% | 1.62% | 1.31% |
2025/08/21 | 38.58% | 4.03% | 9.06% | 3.7% | 1.89% | 1.95% | 1.76% | 1.53% | 0.96% | 1.12% |
2025/08/22 | 39.11% | 2.75% | 7.22% | 4.03% | 2.05% | 2.04% | 1.47% | 1.1% | 1.57% | 1.07% |
2025/08/23 | 35.08% | 4.73% | 10.07% | 4.59% | 2.17% | 2.04% | 2.22% | 1.08% | 1.33% | 1.14% |
2025/08/24 | 36.21% | 3.99% | 11.88% | 4.12% | 2.32% | 2.45% | 1.8% | 1.13% | 1.35% | 0.75% |
2025/08/25 | 36.04% | 4.58% | 8.74% | 4.65% | 2.65% | 2.16% | 1.58% | 1.01% | 2% | 0.77% |
2025/08/26 | 33.08% | 5.7% | 10.57% | 4.22% | 2.41% | 2.34% | 2.25% | 1.63% | 1.68% | 1.17% |
2025/08/27 | 35.7% | 4.21% | 8.67% | 3.84% | 2.11% | 1.82% | 1.92% | 1.05% | 2.29% | 0.95% |
2025/08/28 | 36.59% | 4.35% | 8.71% | 4.74% | 2.29% | 2.23% | 1.42% | 1.22% | 1.17% | 1% |
2025/08/29 | 36.54% | 5.92% | 6.97% | 4.26% | 2.85% | 2.38% | 1.3% | 1.64% | 1.2% | 0.7% |
2025/08/30 | 34.52% | 6.98% | 6.44% | 4.13% | 2.8% | 2.4% | 1.63% | 1.01% | 1.79% | 0.39% |
2025/08/31 | 32.68% | 8.67% | 7.83% | 5.95% | 2.42% | 2.24% | 1.42% | 1.4% | 1.12% | 0.57% |
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Chewy.com started August strong, peaking at 43.58% on the 7th, but ended at 32.68%. Petco.com saw a mid-month surge, reaching 12.62% on the 14th. PetSmart.com gradually climbed, finishing at 8.67%. Walmart.com and Wayfair.com showed steady growth, while Amazon.com and Temu.com fluctuated. The month concluded with Chewy.com leading, despite a decline.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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Pet Supplies Plus is your local neighborhood pet store carrying a wide variety of natural and non-natural pet foods and supplies for any pet. From dogs, cats, birds, fish, small animals, and even reptiles we have...
See what makes us different from other brands. Try fresh dog food today and get 50% off. Our fresh...
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Chewy.com emphasizes comprehensive pet care, Petco offers savings and quality, PetSmart highlights rewards and convenience, Pet Supplies Plus focuses on variety, and The Farmer’s Dog promotes fresh, healthy options. Each ad uniquely appeals to pet owners’ diverse needs.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Retail Pet Supplies August 2025 Report
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Data within the US Retail Pet Supplies August 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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