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US Retail Pet Supplies - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
chewy.com 41.9
petco.com 11.68
petsmart.com 8.02
amazon.com 6.42
petsuppliesplus.com 3.18
walmart.com 2.17
wayfair.com 1.06
litter-robot.com 0.98
prettylitter.com 0.81
etsy.com 0.57
others 23.21

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Chewy.com dominates with 41.9% click share, followed by Petco at 11.68%. Others collectively hold 23.21%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date chewy.com petsmart.com amazon.com petco.com thefarmersdog.com spotandtango.com sundaysfordogs.com myollie.com litter-robot.com walmart.com
2025/06/01 46.31% 4.27% 2.92% 3.96% 1.46% 1.98% 1.03% 1.54% 1.54% 1.56%
2025/06/02 38.27% 7.44% 3.56% 3.52% 1.62% 2.4% 0.95% 1.81% 1.3% 2.11%
2025/06/03 41.51% 5.66% 3.19% 2.98% 1.88% 1.61% 1.37% 1.54% 2.66% 1.49%
2025/06/04 38.86% 9.1% 3.68% 4.15% 1.58% 1.95% 1.03% 1.73% 1.58% 2.48%
2025/06/05 33.72% 9% 3.98% 5.29% 1.77% 1.99% 1.48% 1.74% 1.41% 2.52%
2025/06/06 37.15% 9.35% 3.51% 5.71% 1.67% 1.46% 1.03% 1.49% 0.81% 2.23%
2025/06/07 39.23% 12.95% 3.52% 4.3% 1.13% 1.58% 1% 1.23% 0.74% 2.27%
2025/06/08 42.79% 18.41% 2.76% 3.93% 3.23% 1.01% 0.65% 1% 0.92% 1.31%
2025/06/09 47.53% 8.47% 3.49% 4.27% 0.99% 1.59% 1.29% 1.14% 1.33% 1.47%
2025/06/10 43.38% 11.99% 4.26% 4.76% 1.28% 1.04% 1.18% 1.5% 1.03% 1.1%
2025/06/11 49.04% 8.11% 4.84% 4.21% 0.98% 1.06% 0.88% 1.32% 0.94% 1.43%
2025/06/12 42.42% 15.34% 5.34% 4.07% 1.18% 1.01% 0.8% 1.3% 1.23% 1.61%
2025/06/13 43.73% 14.88% 5.4% 4.97% 0.97% 0.95% 0.57% 1.02% 0.7% 2.38%
2025/06/14 38.87% 17.97% 5.27% 4.88% 0.9% 1% 1.22% 1.18% 0.65% 1.75%
2025/06/15 36.33% 19.53% 5.47% 3.06% 0.87% 1.01% 0.85% 1.2% 1.4% 1.9%
2025/06/16 42.01% 12.05% 5.41% 3.46% 1.13% 0.97% 1.02% 1.19% 1.38% 1.61%
2025/06/17 44.56% 16.37% 4.61% 3.43% 0.88% 1.07% 0.83% 1.03% 1.04% 1.52%
2025/06/18 45.79% 12.74% 4.67% 4.08% 1.08% 1.39% 1.03% 0.98% 0.68% 1.72%
2025/06/19 41.13% 17.42% 3.9% 4.11% 0.97% 1.2% 0.87% 1.02% 0.88% 1.58%
2025/06/20 43.13% 16.17% 3.92% 3.02% 0.95% 1.48% 0.79% 1.1% 0.78% 1.7%
2025/06/21 44.2% 13.43% 4.29% 4.62% 1.08% 1.26% 0.81% 1.05% 0.8% 1.51%
2025/06/22 40.79% 21.16% 3.72% 3.68% 0.85% 1.14% 0.75% 0.74% 0.71% 1.4%
2025/06/23 41.08% 17.18% 4.24% 4.52% 1.23% 1.2% 0.84% 0.81% 0.81% 1.59%
2025/06/24 32.38% 30.42% 3.66% 4.26% 0.95% 1.01% 0.84% 0.77% 0.58% 1.17%
2025/06/25 43.47% 19.35% 3.68% 3.03% 1.15% 1.06% 0.78% 0.88% 0.71% 1.62%
2025/06/26 40.93% 12.07% 4.37% 4.52% 0.88% 1.33% 0.77% 0.89% 1.2% 1.23%
2025/06/27 37.17% 22.13% 4.26% 3.86% 0.98% 1.14% 0.88% 0.79% 0.92% 0.61%
2025/06/28 32.58% 28.7% 3.66% 2.95% 0.98% 1.01% 0.81% 0.9% 0.79% 0.55%
2025/06/29 34.32% 20.92% 4.63% 4.01% 1.21% 1.13% 0.99% 0.96% 0.65% 0.54%
2025/06/30 39.16% 12.26% 5.24% 4.51% 1.41% 1.34% 1.19% 1.14% 1.01% 0.76%

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Chewy.com led June with fluctuating spend, peaking mid-month. PetSmart surged, especially late June. Amazon and Petco maintained steady shares. The month closed with Chewy dominant, PetSmart rising, and others stable.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 1667
2025/06/02 1693
2025/06/03 1448
2025/06/04 1695
2025/06/05 1712
2025/06/06 1769
2025/06/07 1716
2025/06/08 1647
2025/06/09 1608
2025/06/10 1674
2025/06/11 1656
2025/06/12 1671
2025/06/13 1625
2025/06/14 1661
2025/06/15 1677
2025/06/16 1640
2025/06/17 1684
2025/06/18 1679
2025/06/19 1636
2025/06/20 1673
2025/06/21 1631
2025/06/22 1660
2025/06/23 1669
2025/06/24 1620
2025/06/25 1649
2025/06/26 1568
2025/06/27 1591
2025/06/28 1472
2025/06/29 1473
2025/06/30 1587

Copyright © Adthena. All rights reserved.

June began with 1,667 advertisers, peaking at 1,769 on June 6. A decline followed, reaching 1,473 by June 29. The month concluded with a slight rise to 1,587 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
petsmart.com 2.87%
chewy.com 1.49%
prettylitter.com 0.17%
petsupermarket.com 0.16%
wondercide.com 0.07%
1800petmeds.com -0.28%
wayfair.com -0.29%
litter-robot.com -0.29%
amazon.com -0.63%
walmart.com -0.91%

Copyright © Adthena. All rights reserved.

PetSmart and Chewy surged in click share, while Walmart and Amazon faced declines.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chewy.com amazon.com petco.com petsmart.com wayfair.com walmart.com petsuppliesplus.com litter-robot.com etsy.com thefarmersdog.com
2025/06/01 47% 4.81% 6.21% 2.62% 2.54% 2.65% 1.05% 1.09% 1.31% 1.25%
2025/06/02 39.28% 6.25% 5.56% 3.56% 3.2% 3.81% 0.86% 0.95% 1.44% 0.84%
2025/06/03 42.03% 5.37% 4.43% 3.42% 2.54% 2.7% 2.11% 1.82% 1.03% 1.78%
2025/06/04 40.71% 6.05% 6.06% 4.14% 2.25% 4.24% 0.98% 1.16% 1.22% 1.04%
2025/06/05 34.02% 6.8% 7.7% 4.8% 2.51% 4.31% 1.22% 1.07% 1.56% 0.97%
2025/06/06 34.42% 6.09% 9.03% 5.02% 2.62% 3.99% 1.04% 0.72% 1.23% 0.9%
2025/06/07 39.32% 6.05% 6.84% 5.58% 2.3% 4.16% 0.97% 0.65% 1.08% 0.62%
2025/06/08 50.67% 4.79% 5.83% 6.78% 1.76% 2.47% 0.88% 0.71% 0.95% 1.51%
2025/06/09 50.16% 5.69% 6.71% 3.69% 1.91% 2.51% 0.66% 0.98% 0.83% 0.75%
2025/06/10 45.73% 6.74% 10.23% 3.68% 1.27% 2.01% 1.09% 0.81% 0.66% 0.8%
2025/06/11 48.32% 7.66% 7.08% 3.53% 0.95% 2.52% 1.16% 0.71% 0.63% 0.52%
2025/06/12 43.25% 9.43% 7.77% 4.73% 1.29% 2.87% 1.07% 0.99% 0.75% 0.99%
2025/06/13 42.46% 9.16% 8.88% 4.72% 1.51% 4.58% 0.87% 0.59% 0.71% 0.91%
2025/06/14 39.34% 9.49% 8.6% 5.67% 1.69% 3.47% 1.17% 0.6% 0.68% 0.51%
2025/06/15 39.52% 9.63% 5.84% 5.89% 1.66% 4% 1.18% 1.11% 0.83% 0.51%
2025/06/16 44.05% 9.07% 6.23% 4.05% 1.6% 3.17% 1.15% 0.98% 0.9% 0.52%
2025/06/17 44.94% 8.19% 7.34% 5.18% 1.12% 3.04% 1.05% 0.95% 0.7% 0.52%
2025/06/18 47.29% 8.04% 7.09% 3.99% 1.24% 3.13% 0.96% 0.56% 0.79% 0.86%
2025/06/19 45.35% 6.75% 8.18% 5.02% 1.28% 3.2% 1.18% 0.74% 0.84% 0.5%
2025/06/20 46.53% 7.12% 5.16% 5.05% 0.96% 3.2% 1.06% 0.7% 0.74% 0.61%
2025/06/21 46.08% 6.81% 8.99% 4.35% 1.09% 2.58% 1.08% 0.67% 0.61% 0.85%
2025/06/22 46.26% 6.26% 7.27% 6.47% 1.38% 2.6% 0.89% 0.66% 0.72% 0.57%
2025/06/23 44.74% 6.79% 7.58% 5.47% 1.32% 2.8% 0.94% 0.73% 0.78% 1.16%
2025/06/24 40.97% 6.72% 8.06% 10.01% 1.29% 2.32% 0.95% 0.6% 0.74% 0.66%
2025/06/25 47.61% 6.44% 5.25% 7.56% 1.27% 2.96% 0.92% 0.67% 0.69% 0.66%
2025/06/26 44.34% 6.98% 6.65% 5.58% 1.53% 1.9% 1.12% 0.98% 0.51% 0.5%
2025/06/27 44.16% 6.83% 6.92% 8.29% 1.63% 0.95% 1.05% 0.82% 0.62% 0.6%
2025/06/28 41.94% 6.72% 6.39% 9.72% 1.65% 0.9% 0.8% 0.73% 0.57% 0.6%
2025/06/29 42.5% 7.14% 6.4% 7.72% 1.92% 0.84% 1.37% 0.56% 0.62% 0.69%
2025/06/30 41.29% 7.71% 7.06% 5.67% 2.02% 1.2% 0.88% 0.86% 0.82% 0.77%

Copyright © Adthena. All rights reserved.

Chewy.com led June with fluctuating impressions, peaking mid-month. Amazon and Petco showed steady growth, while PetSmart surged late. Wayfair and Walmart saw declines, ending the month lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Chewy.com® Official Site - 35% Off Today & Free Delivery. https://www.chewy.com/petsupplies

    Pet Food, Treats, Toys & More from 3,500+ Brands, Free Delivery & 24/7 Advice. Shop Today!

  2. 2
    Once-a-Month Chew - NexGard® PLUS Chews https://www.nexgardforpets.com/

    NexGard® PLUS (afoxolaner, moxidectin, and pyrantel chewable tablets) Download a...

  3. 3
    Petco® Official Site - In-Store & Online Savings https://www.petco.com/shop/petco

    Invest In Your Pet's Well-Being With High-Quality Products & Expert Services At Petco®. Visit Your Local Petco® For Everyday Low Prices On Hundreds Of Brand-Name Favorites.

  4. 4
    PetSmart® Official Site https://www.petsmart.com

    Everything for Dogs & Cats — Enjoy 15% Off $50+ With Same-Day Delivery! We Make It Easy to Get What Your Pets Need.

  5. 5
    Pet Supplies Plus https://www.petsuppliesplus.com

    Shop In-Store or Online — Use Code 893N9 To Get 10% Off Your Purchase Now at Pet Supplies Plus. Spoil Your Furry Friend at Pet Supplies Plus With Deals on Pet Food, Toys, Treats & More. Grooming Services.

Copyright © Adthena. All rights reserved.

Chewy.com entices with 35% off and free delivery, emphasizing variety and convenience. NexGard® promotes health with monthly chews. Petco® highlights quality and expert services, while PetSmart® offers discounts and same-day delivery. Pet Supplies Plus combines in-store and online deals, focusing on grooming and spoiling pets.

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