US Retail Pet Supplies - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pet Supplies – US

Google AI Overview visibility for Retail Pet Supplies US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.6339551234
53.3660448766
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 6%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chewy.com 34.34
petco.com 16.22
petsmart.com 10.96
petsuppliesplus.com 3.47
amazon.com 2.56
walmart.com 2.38
temu.com 1.66
wayfair.com 1.29
allivet.com 0.91
hillspet.com 0.91
others 25.3
  • chewy.com - 34.34%
  • petco.com - 16.22%
  • petsmart.com - 10.96%
  • petsuppliesplus.com - 3.47%
  • amazon.com - 2.56%
  • walmart.com - 2.38%
  • temu.com - 1.66%
  • wayfair.com - 1.29%
  • allivet.com - 0.91%
  • hillspet.com - 0.91%
  • others - 25.3%

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In the pet supplies PPC landscape, Chewy dominates with 34.34% click share, followed by Petco at 16.22%. Others collectively hold 25.30%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chewy.com petco.com petsmart.com amazon.com hillspet.com nexgardforpets.com allivet.com walmart.com banfield.com tractorsupply.com
2026/08/01 37.45% 15.4% 8.29% 1.54% 0.9% 0.91% 1.38% 2.13% 0.95% 0.66%
2026/08/02 38.7% 14.1% 8.22% 1.96% 0.95% 0.93% 1.53% 1.98% 0.37% 0.48%
2026/08/03 42.11% 11.98% 5.28% 1.87% 0.84% 1.16% 1.63% 1.78% 1.17% 0.48%
2026/08/04 37.02% 11.44% 8.71% 2.47% 0.99% 0.98% 1.54% 1.47% 1.27% 0.53%
2026/08/05 36.05% 14.71% 6.8% 2.2% 1.02% 1.07% 1.93% 1.84% 0.88% 0.76%
2026/08/06 33.88% 15.23% 6.91% 2.17% 1.07% 1.23% 2.16% 1.93% 1.51% 1.43%
2026/08/07 35.42% 16.9% 6.62% 2.09% 1.05% 1.49% 2.35% 1.66% 0.97% 1.22%
2026/08/08 44.57% 6.29% 3.24% 2.02% 1.2% 1.22% 2.25% 1.94% 0.99% 1.75%
2026/08/09 41.81% 12.79% 5.99% 1.97% 1.12% 0.77% 1.85% 1.59% 1.8% 1.77%
2026/08/10 38.28% 18.3% 4.28% 1.97% 1.18% 1.01% 1.52% 1.94% 1.06% 1.19%
2026/08/11 40.17% 18.41% 3.75% 1.94% 1.12% 1.24% 2.22% 1.18% 0.83% 1.21%
2026/08/12 43.45% 15.33% 3.8% 1.75% 1.14% 0.93% 2.36% 1.05% 0.82% 1.21%
2026/08/13 38.81% 18.1% 4.74% 1.87% 1.11% 0.93% 2.05% 1.14% 0.73% 1.33%
2026/08/14 41.06% 15.15% 6.12% 1.81% 1.1% 1.18% 2.5% 0.96% 1.14% 2%
2026/08/15 39.37% 17.93% 6.06% 2.29% 1.07% 1.51% 1.98% 0.96% 0.7% 1.9%
2026/08/16 35.65% 17.99% 7.03% 2.38% 1.13% 1.97% 1.77% 0.85% 1.36% 1.75%
2026/08/17 35.84% 18.87% 7.32% 2% 1.09% 1.93% 2.07% 1% 1.51% 1.07%
2026/08/18 41.14% 17.03% 4.36% 1.68% 1.24% 1.5% 2.69% 1.01% 1.32% 1.31%
2026/08/19 35.8% 20.13% 5.96% 1.82% 1.25% 0.9% 2.39% 1.31% 0.88% 0.91%
2026/08/20 34.19% 17.02% 6.58% 2.4% 1.49% 1.3% 2.17% 1.26% 1.44% 1.18%
2026/08/21 33.41% 18.6% 4.76% 2.33% 1.59% 1.63% 1.95% 1.32% 0.94% 1.17%
2026/08/22 32.77% 16.28% 7.21% 2.23% 1.43% 1.63% 1.79% 1.6% 1.92% 1.08%
2026/08/23 33.5% 18.13% 6.21% 2.23% 1.49% 1.49% 1.63% 1.41% 0.98% 1.17%
2026/08/24 36.41% 16.69% 6.71% 2.05% 1.18% 1.35% 2.03% 1.45% 1.2% 1.1%
2026/08/25 34.51% 18.42% 7.08% 2.13% 1.45% 1.39% 1.71% 1.26% 1.1% 0.97%
2026/08/26 34.4% 19.67% 6.3% 2.09% 1.46% 1.38% 1.59% 1.34% 1.98% 0.89%
2026/08/27 35.03% 18.82% 6.91% 2.1% 1.66% 1.29% 1.78% 1.33% 1.15% 1.01%
2026/08/28 32.79% 17.74% 7.16% 2.32% 1.44% 1.5% 1.62% 1.37% 2.42% 0.97%
2026/08/29 32.7% 16.24% 7.05% 2.91% 1.78% 1.88% 1.86% 1.42% 2.28% 1%
2026/08/30 36.12% 13.44% 7.36% 2.94% 1.77% 1.86% 1.92% 1.61% 1.14% 0.63%
2026/08/31 35.57% 16.91% 7.57% 2.88% 1.71% 1.55% 1.53% 1.23% 1.06% 0.59%
  • chewy.com
  • petco.com
  • petsmart.com
  • amazon.com
  • hillspet.com
  • nexgardforpets.com
  • allivet.com
  • walmart.com
  • banfield.com
  • tractorsupply.com

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Chewy.com led August with fluctuating dominance, peaking mid-month. Petco.com saw a steady rise, while Petsmart.com gradually increased. Amazon.com and Hillspet.com maintained low but stable shares. The month ended with Chewy.com still leading.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 1372
2026/08/02 1383
2026/08/03 1330
2026/08/04 1493
2026/08/05 1333
2026/08/06 1213
2026/08/07 1100
2026/08/08 1073
2026/08/09 1137
2026/08/10 1242
2026/08/11 1216
2026/08/12 1185
2026/08/13 1227
2026/08/14 1224
2026/08/15 1170
2026/08/16 1148
2026/08/17 1129
2026/08/18 1102
2026/08/19 1025
2026/08/20 1203
2026/08/21 1243
2026/08/22 1237
2026/08/23 1228
2026/08/24 1191
2026/08/25 1195
2026/08/26 1193
2026/08/27 1246
2026/08/28 1237
2026/08/29 1324
2026/08/30 1259
2026/08/31 1192

Copyright © Adthena. All rights reserved.

August began with 1,372 advertisers, peaking at 1,493 on the 4th. A decline followed, reaching 1,025 on the 19th. The month concluded with 1,192 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
petco.com 1.91%
petsmart.com 1.72%
petsuppliesplus.com 0.36%
hillspet.com 0.34%
kroger.com 0.3%
thefarmersdog.com -0.14%
tractorsupply.com -0.17%
1800petmeds.com -0.19%
temu.com -0.38%
chewy.com -4.08%

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Petco and PetSmart surged with click share increases of 1.91 and 1.72, respectively. Meanwhile, Chewy experienced a significant decline of 4.08.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date chewy.com petco.com petsmart.com amazon.com walmart.com temu.com wayfair.com hillspet.com petsuppliesplus.com allivet.com
2026/08/01 37.59% 12.49% 6.8% 2.17% 4.32% 3.02% 2% 0.74% 0.74% 0.99%
2026/08/02 38.89% 12.08% 6.36% 2.64% 4.05% 2.63% 1.68% 0.76% 0.81% 1.05%
2026/08/03 41.1% 10.33% 4.9% 2.36% 3.83% 3.24% 1.48% 0.66% 1.61% 1.14%
2026/08/04 37.48% 9.98% 6.58% 3.24% 2.95% 2.35% 1.46% 0.77% 1.08% 1.1%
2026/08/05 37.43% 10.42% 6.52% 2.84% 3.71% 2.85% 2.17% 0.77% 0.88% 1.3%
2026/08/06 35.55% 10.97% 6.38% 2.84% 4.03% 2.52% 2.28% 0.86% 0.82% 1.51%
2026/08/07 37.6% 11.31% 6.26% 2.73% 3.58% 2.26% 1.51% 1.02% 0.83% 1.69%
2026/08/08 41.05% 7.96% 3.63% 2.55% 3.87% 2.61% 2.02% 0.83% 1.62% 1.4%
2026/08/09 39.56% 11.14% 5.35% 2.69% 3.76% 2.37% 2.56% 0.95% 1.41% 1.2%
2026/08/10 38.31% 13.47% 4.78% 2.45% 4.28% 3.5% 2.12% 0.98% 0.87% 0.96%
2026/08/11 41.29% 12.18% 5.06% 2.41% 2.64% 3.1% 1.76% 0.99% 0.67% 1.54%
2026/08/12 42.81% 10.46% 5.06% 2.33% 2.32% 2.9% 1.45% 0.99% 0.74% 1.69%
2026/08/13 39.59% 11.88% 5.54% 2.44% 2.39% 3.32% 1.55% 1.01% 0.84% 1.49%
2026/08/14 40.02% 11.18% 6.02% 2.41% 2.19% 3.12% 1.76% 1% 0.82% 1.77%
2026/08/15 40.82% 11.75% 5.88% 3% 2.23% 3.08% 1.51% 1.01% 0.7% 1.49%
2026/08/16 39.32% 11.44% 6.63% 3% 1.99% 2.63% 1.35% 1% 0.7% 1.28%
2026/08/17 38.95% 11.86% 6.88% 2.66% 2.28% 2.87% 1.63% 1.06% 0.54% 1.48%
2026/08/18 42.5% 12.24% 4.93% 2.32% 2.37% 2.22% 1.59% 1.1% 0.7% 1.87%
2026/08/19 37.45% 12.89% 6.15% 2.47% 3.1% 3% 2.03% 1.1% 0.65% 1.71%
2026/08/20 35.66% 11.97% 5.82% 3.17% 2.85% 2.71% 1.97% 1.41% 1.19% 1.52%
2026/08/21 34.41% 13.79% 5.18% 3.07% 2.89% 2.43% 1.93% 1.39% 0.99% 1.35%
2026/08/22 33.95% 14.41% 6.2% 2.8% 3.28% 2.19% 2.16% 1.28% 1.13% 1.18%
2026/08/23 35.05% 14.85% 5.12% 3.03% 3.05% 2.4% 2.13% 1.29% 0.96% 1.1%
2026/08/24 37.25% 12.85% 6.12% 2.76% 3.25% 2.09% 1.92% 1.12% 1.24% 1.4%
2026/08/25 35.22% 15.46% 5.96% 2.64% 2.53% 2.14% 2.6% 1.26% 0.94% 1.35%
2026/08/26 35.19% 16.22% 5.68% 2.74% 2.87% 1.9% 2.34% 1.34% 1.16% 1.1%
2026/08/27 35.12% 14.6% 6.31% 2.9% 2.82% 1.75% 2.22% 1.52% 0.99% 1.3%
2026/08/28 33.39% 14.96% 5.76% 3.03% 2.91% 2.23% 1.98% 1.35% 1.07% 1.13%
2026/08/29 33.72% 12.25% 5.91% 3.9% 2.95% 2.15% 2.01% 1.63% 1.09% 1.32%
2026/08/30 35.79% 10.83% 6.19% 3.81% 3.52% 2.49% 2.1% 1.65% 1.04% 1.35%
2026/08/31 36.58% 11.54% 6.64% 3.88% 2.7% 2.26% 2.15% 1.67% 1.24% 1.08%
  • chewy.com
  • petco.com
  • petsmart.com
  • amazon.com
  • walmart.com
  • temu.com
  • wayfair.com
  • hillspet.com
  • petsuppliesplus.com
  • allivet.com

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Chewy.com led August with fluctuating impressions, peaking mid-month. Petco.com saw a steady rise, while Petsmart.com remained stable. Amazon.com and Walmart.com showed minor variations. The month ended with Chewy.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies - Last month
  1. 1
    35% Off Pet Food & Supplies - Chewy Your Online Pet Company https://www.chewy.com › pet-supplies

    Chewy is the top pet company for food, supplies & more. We're open 24/7. Shop now! Call or chat...

  2. 2
    How to Crate Train Your Dog in 9 Easy Steps – Fresh Patch https://www.freshpatch.com

    Crate training a dog has a lot of benefits. It can alleviate destructive behavior, will help them to be safe and secure while the owner is gone, and plays a major role while housebreaking your puppy. So if you're...

  3. 3
    NexGard® PLUS for Dogs | Delicious Monthly Chewable https://www.nexgardforpets.com

    NexGard® PLUS (afoxolaner, moxidectin, and pyrantel chewable tablets) Get NexGard® PLUS monthly protection. Connect with your vet today.

  4. 4
    Pet Food, Toys, Treats & More - In-Store & Online Savings https://www.petco.com/shop/petco

    Where The Pets Go For Food, Toys, & Trusted Products. Explore It All at Petco®. Ensure Your Pet’s Happiness With Premium Products & Trusted Care At Petco®. Pet Supplies. Shop In-Store Or Online.

  5. 5
    PetSmart® Official Site https://www.petsmart.com

    Order Online & Save — Autoship Just Got More Flexible. Start Today Your Way With Pickup Or Delivery. Get Autoship Faster With In-Store Pickup Now Available. Save 35% Off Your First Order. In-Store & Online Deals.

Copyright © Adthena. All rights reserved.

In the bustling world of pet supplies, Chewy leads with a 35% discount, emphasizing convenience and 24/7 availability. Fresh Patch offers a unique angle with crate training tips, while NexGard® PLUS highlights monthly pet protection. Petco and PetSmart focus on savings and flexibility, ensuring pet happiness with trusted products.

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