Why is the US Retail Pet Supplies February 2026 Report useful and how should I use it?

Why is the US Retail Pet Supplies February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Retail Pet Supplies February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Retail Pet Supplies February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Retail Pet Supplies February 2026 Report?

The US Retail Pet Supplies February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Retail Pet Supplies February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Retail Pet Supplies February 2026 Report for?

The US Retail Pet Supplies February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Retail Pet Supplies - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Retail Pet Supplies US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	34.963547926
	65.036452074

34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	46
	54

46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	9%
Transactional	7%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	19%

Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
chewy.com	33.05
petco.com	13.1
petsmart.com	8.44
temu.com	3.38
walmart.com	3.38
petsuppliesplus.com	2.7
amazon.com	2.01
wayfair.com	1.55
litter-robot.com	1.16
thefarmersdog.com	1.1
others	30.13

chewy.com - 33.05%
petco.com - 13.1%
petsmart.com - 8.44%
temu.com - 3.38%
walmart.com - 3.38%
petsuppliesplus.com - 2.7%
amazon.com - 2.01%
wayfair.com - 1.55%
litter-robot.com - 1.16%
thefarmersdog.com - 1.1%
others - 30.13%

Chewy leads with 33.05% click share, followed by Petco at 13.1%. Others collectively hold 30.13%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	chewy.com	petco.com	petsmart.com	thefarmersdog.com	walmart.com	amazon.com	temu.com	hillspet.com	wisdompanel.com	litter-robot.com
2026/02/01	39.07%	5.97%	11.61%	2.15%	3.89%	0.78%	1.8%	0.74%	0.8%	0.97%
2026/02/02	24.58%	10.97%	14.7%	3.8%	2.46%	2.75%	1.45%	1.68%	0.72%	0.74%
2026/02/03	36.49%	12.44%	7.53%	2.5%	3.1%	0.94%	1.68%	0.62%	0.79%	1.25%
2026/02/04	35.92%	12.28%	3.94%	2.64%	3.27%	1.57%	1.95%	0.64%	1.16%	1.47%
2026/02/05	33.12%	11.75%	7.52%	2.28%	1.79%	1.57%	1.85%	0.6%	1.25%	1.53%
2026/02/06	34.5%	13.03%	9.02%	2.15%	1.36%	1.14%	1.59%	0.66%	0.87%	1.55%
2026/02/07	31.59%	12.08%	9%	2.16%	2.16%	1.33%	1.86%	0.76%	1.14%	1.22%
2026/02/08	37.85%	9.76%	10.48%	2.63%	2.28%	1.25%	1.93%	0.99%	0.86%	1.04%
2026/02/09	37.51%	7.97%	11.62%	2.43%	2.1%	1.44%	1.82%	1.03%	1.01%	1.26%
2026/02/10	34.57%	11.47%	10.04%	2.61%	1.95%	1.1%	1.76%	0.86%	1.13%	1.45%
2026/02/11	32.58%	11.85%	11.47%	3.05%	2.08%	1.38%	1.63%	0.93%	1.39%	1.02%
2026/02/12	32.74%	11.62%	7.44%	2.31%	1.77%	1.55%	1.83%	0.59%	1.23%	1.51%
2026/02/13	34.27%	12.94%	8.96%	2.14%	1.35%	1.14%	1.58%	0.65%	0.86%	1.54%
2026/02/14	31.31%	11.98%	8.92%	2.14%	2.14%	1.32%	1.84%	0.75%	1.13%	1.21%
2026/02/15	37.6%	9.69%	10.41%	2.62%	2.26%	1.25%	1.92%	0.98%	0.86%	1.03%
2026/02/16	37.33%	7.93%	11.57%	2.42%	2.09%	1.43%	1.81%	1.03%	1.01%	1.25%
2026/02/17	29.53%	8.57%	19.31%	3.81%	1.1%	1.14%	2.25%	1.35%	0.9%	0.67%
2026/02/18	31.92%	11.31%	10.14%	2.91%	2.14%	1.7%	1.86%	1.06%	0.89%	1.33%
2026/02/19	30.42%	12.62%	13.12%	3.24%	2.26%	1.58%	1.72%	0.96%	0.59%	0.93%
2026/02/20	28.79%	14.85%	10.91%	2.99%	1.78%	1.79%	1.22%	1.1%	1.11%	1.13%
2026/02/21	31.87%	12.36%	8.96%	2.91%	1.54%	2.3%	1.45%	1.26%	1.3%	1.23%
2026/02/22	32.69%	10.42%	10.11%	3.07%	1.89%	2.56%	2.66%	1.19%	1.11%	0.87%
2026/02/23	28.9%	11.64%	12.44%	3.23%	1.28%	2.86%	1.99%	1.6%	0.9%	0.86%
2026/02/24	29.79%	11.69%	10.43%	3.24%	1.7%	2.2%	2.23%	1.16%	0.8%	0.58%
2026/02/25	28.86%	16.37%	10.6%	2.43%	2.33%	1.57%	2.17%	1.11%	1.05%	0.7%
2026/02/26	32.19%	15.7%	10.58%	3.19%	2.46%	1.27%	2%	1.08%	0.75%	0.63%
2026/02/27	29.16%	12.3%	14.77%	2.73%	2.8%	1.36%	2.35%	1.03%	1.08%	0.67%
2026/02/28	33.41%	12.87%	6.43%	3.2%	2.65%	1.96%	1.65%	1.25%	0.81%	0.52%

chewy.com
petco.com
petsmart.com
thefarmersdog.com
walmart.com
amazon.com
temu.com
hillspet.com
wisdompanel.com
litter-robot.com

Chewy.com led February with fluctuating spend, peaking early. Petco.com surged mid-month, while Petsmart.com spiked on the 17th. Thefarmersdog.com and Walmart.com showed steady growth. Amazon.com and Temu.com had consistent activity. Hillspet.com, Wisdompanel.com, and Litter-robot.com maintained lower shares.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	1528
2026/02/02	1441
2026/02/03	1541
2026/02/04	1594
2026/02/05	1611
2026/02/06	1525
2026/02/07	1544
2026/02/08	1511
2026/02/09	1484
2026/02/10	1488
2026/02/11	1492
2026/02/12	1611
2026/02/13	1525
2026/02/14	1544
2026/02/15	1511
2026/02/16	1484
2026/02/17	1170
2026/02/18	1347
2026/02/19	1340
2026/02/20	1261
2026/02/21	1245
2026/02/22	1363
2026/02/23	1343
2026/02/24	1417
2026/02/25	1345
2026/02/26	1302
2026/02/27	1326
2026/02/28	1346

February saw fluctuating advertiser numbers, peaking at 1,611 on the 5th and 12th. A decline followed, ending the month at 1,346.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
petsmart.com	1.6%
petsuppliesplus.com	1.11%
petco.com	0.98%
amazon.com	0.55%
temu.com	0.36%
sparkpaws.com	-0.31%
walmart.com	-0.32%
embarkvet.com	-0.47%
litter-robot.com	-0.54%
chewy.com	-0.57%

PetSmart leads with a 1.6% click share rise, followed by Pet Supplies Plus at 1.11%. Chewy and Litter-Robot face declines of 0.57% and 0.54%, respectively.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	chewy.com	petco.com	walmart.com	temu.com	petsmart.com	amazon.com	thefarmersdog.com	wayfair.com	etsy.com	litter-robot.com
2026/02/01	37.17%	4.81%	6.66%	4.08%	7.18%	0.86%	1.51%	1.44%	1.17%	0.93%
2026/02/02	28.22%	10.85%	5.03%	3.99%	5.89%	3.43%	2.5%	2.41%	1.77%	0.57%
2026/02/03	32.9%	12.44%	5.69%	4.05%	3.81%	1.23%	1.88%	1.53%	0.43%	1.18%
2026/02/04	31.2%	12.9%	5.86%	4.66%	2.41%	1.78%	1.8%	1.81%	0.4%	1.31%
2026/02/05	29.8%	12.32%	3.42%	4.54%	2.65%	1.95%	1.5%	2.71%	0.55%	1.36%
2026/02/06	32.8%	13.66%	2.53%	3.73%	4.28%	1.39%	1.44%	1.94%	0.53%	1.46%
2026/02/07	29.62%	12.96%	3.69%	4.3%	3.97%	1.67%	1.24%	2.23%	0.87%	1.11%
2026/02/08	38.54%	9.12%	4.03%	4.42%	4.54%	1.67%	1.81%	1.92%	0.54%	0.85%
2026/02/09	38.12%	8.9%	3.97%	4.32%	5.15%	1.88%	1.48%	1.75%	0.64%	1.21%
2026/02/10	34.74%	11.34%	3.8%	4.28%	4.48%	1.39%	2.04%	2.16%	0.74%	1.23%
2026/02/11	35.49%	10.39%	4.5%	4.24%	4.5%	1.76%	2.28%	2.05%	0.72%	0.84%
2026/02/12	29.8%	12.32%	3.42%	4.54%	2.65%	1.95%	1.5%	2.71%	0.55%	1.36%
2026/02/13	32.8%	13.66%	2.53%	3.73%	4.28%	1.39%	1.44%	1.94%	0.53%	1.46%
2026/02/14	29.62%	12.96%	3.69%	4.3%	3.97%	1.67%	1.24%	2.23%	0.87%	1.11%
2026/02/15	38.54%	9.12%	4.03%	4.42%	4.54%	1.67%	1.81%	1.92%	0.54%	0.85%
2026/02/16	38.12%	8.9%	3.97%	4.32%	5.15%	1.88%	1.48%	1.75%	0.64%	1.21%
2026/02/17	34.38%	10.07%	2.24%	6.71%	7.66%	1.6%	2.09%	1.71%	0.72%	0.6%
2026/02/18	35.59%	9.62%	4.06%	4.68%	4.25%	2.13%	1.81%	1.7%	1.24%	1.02%
2026/02/19	34.36%	11.75%	4.53%	4.42%	5.39%	1.97%	2.14%	1.78%	1.31%	0.7%
2026/02/20	32.32%	12.04%	3.72%	3.31%	4.99%	2.32%	2%	1.93%	1.3%	0.9%
2026/02/21	35.64%	8.68%	3.3%	3.99%	4.59%	2.98%	2%	1.98%	1.62%	0.91%
2026/02/22	36.01%	8.16%	3.7%	6.48%	4.36%	3.13%	1.77%	1.76%	1.58%	0.65%
2026/02/23	32.45%	9.89%	2.68%	4.76%	4.99%	3.8%	2.19%	1.74%	1.68%	0.62%
2026/02/24	30.89%	12.1%	3.2%	5.11%	4.83%	2.71%	2.29%	2.14%	1.53%	0.43%
2026/02/25	31.07%	16%	4.29%	5.16%	4.47%	1.93%	1.5%	2.42%	1.14%	0.52%
2026/02/26	35.38%	14.46%	4.28%	4.94%	4.74%	1.57%	2.63%	2.32%	1.03%	0.45%
2026/02/27	32.33%	11.68%	5.07%	5.74%	6.29%	1.6%	2.19%	2.54%	1.22%	0.5%
2026/02/28	36.81%	11.47%	4.42%	3.86%	3.46%	2.36%	2.13%	2.03%	0.92%	0.34%

chewy.com
petco.com
walmart.com
temu.com
petsmart.com
amazon.com
thefarmersdog.com
wayfair.com
etsy.com
litter-robot.com

Chewy.com led February with fluctuating impressions, peaking at 38.54%. Petco.com saw a mid-month rise, reaching 16.0%. Walmart.com and Temu.com had steady shares, while Petsmart.com peaked at 7.66%. Amazon.com and others maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies - Last month

1
Low Prices & Free Shipping | 35% off Plus Free Delivery https://www.chewy.com › cat-food › dry
Chewy.com, Where Cat Lovers Shop. Explore 3,000+ Top Brands at Amazing Prices. Find cat food for every breed and save now at Chewy.
2
Buy Your Pet Treats Today - Browse & Shop The Flavors https://sell.greenies.com
There's No Pet Treat Or Supplement Quite Like The GREENIES™ Line Of Products. Shop Today.
3
Once-a-Month Chew https://www.nexgardforpets.com
Once-a-Month Protection — NexGard® PLUS (afoxolaner, moxidectin, and pyrantel chewable tablets) NexGard® PLUS chews are protection for the dog you love.
4
Petco® Official Site https://www.petco.com › shop › petco
In-Store & Online Savings — Invest In Your Pet's Well-Being With High-Quality Products & Expert Services At Petco®.
5
PetSmart® Official Site https://www.petsmart.com
Your One-Stop Pet Supply Store — With Autoship, Same-Day Delivery and Store Pickup, We’re Kinda the Full Package. Autoship & Save 35% On Your First Order + 5% Off Future Autoship Orders. Shop Today. In-Store & Online Deals.

In the bustling world of pet supplies, Chewy.com entices cat lovers with vast brand choices and discounts, while Greenies.com highlights unique pet treats. NexGardforpets.com offers monthly protection for dogs, and Petco.com and PetSmart.com emphasize convenience and savings, showcasing their comprehensive pet care solutions.

Frequently Asked Questions

Why is the US Retail Pet Supplies February 2026 Report useful and how should I use it?

Why is the US Retail Pet Supplies February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Retail Pet Supplies February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Retail Pet Supplies February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Retail Pet Supplies February 2026 Report?

The US Retail Pet Supplies February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Retail Pet Supplies February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Retail Pet Supplies February 2026 Report for?

The US Retail Pet Supplies February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Coles | OMD | Smith St Adthena Case Study

Paid search optimization in action: Smith St and Coles with Adthena insights

Smith St. and Coles partnered with Adthena to gain a clear view of their paid search landscape, monitoring Woolworths and the wider market to ensure Coles remained front of mind for shoppers through strategic paid search optimization. By leveraging competitor insights and market trend data, the team optimized seasonal demand capture, boosting paid search traffic growth by 10% year-over-year while maintaining the same level of marketing budget.Read case study

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Online fashion retailer Roman needed to improve paid search efficiency without compromising revenue. With guidance from digital agency partner Circus PPC, they turned to Adthena’s Brand Activator to reduce wasted brand spend.Read case study

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection. The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Retail Pet Supplies - PPC Market Share Analysis February 2026

Pet Supplies – US

Google AI Overview visibility for Retail Pet Supplies US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Retail Pet Supplies brands

Share of Spend for the top 10 US Retail Pet Supplies brands

Competitor Count for US Retail Pet Supplies

Market Loss & Market Gains for US Retail Pet Supplies

US Retail Pet Supplies Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Frequently Asked Questions

Why is the US Retail Pet Supplies February 2026 Report useful and how should I use it?

Why is the US Retail Pet Supplies February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Retail Pet Supplies February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Retail Pet Supplies February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Paid search optimization in action: Smith St and Coles with Adthena insights

How Circus PPC and Roman delivered smarter brand spend and a 15X ROAS with Adthena

Capital on Tap doubles PMax conversions and cuts CPL by 37%

Get the full picture

See this data specific to your brand performance

Related reports

AUS Pet Supplies