US Retail Pet Supplies - PPC Market Share Analysis August 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chewy.com 41.44
petco.com 9.73
petsmart.com 6.01
walmart.com 3.51
amazon.com 1.9
wayfair.com 1.56
petsuppliesplus.com 1.44
temu.com 1.39
pelsbarn.org 1.27
litter-robot.com 1.15
others 30.6
  • chewy.com - 41.44%
  • petco.com - 9.73%
  • petsmart.com - 6.01%
  • walmart.com - 3.51%
  • amazon.com - 1.9%
  • wayfair.com - 1.56%
  • petsuppliesplus.com - 1.44%
  • temu.com - 1.39%
  • pelsbarn.org - 1.27%
  • litter-robot.com - 1.15%
  • others - 30.6%

Copyright © Adthena. All rights reserved.

Chewy leads with 41.44% click share, followed by Petco at 9.73%. Others collectively hold 30.6%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chewy.com petsmart.com petco.com walmart.com amazon.com myollie.com wayfair.com spotandtango.com thefarmersdog.com openfarmpet.com
2025/08/01 36.42% 9.13% 8.63% 3.8% 1.29% 0.95% 0.84% 1.49% 2.39% 1.04%
2025/08/02 39.05% 8.2% 5.24% 3.09% 1.49% 0.92% 0.95% 1.71% 2.17% 1.28%
2025/08/03 37.5% 7.03% 11.07% 1.99% 1.64% 0.93% 0.79% 1.58% 2.63% 1.04%
2025/08/04 41.4% 4.09% 7.93% 2.27% 1.54% 1.03% 1.2% 1.65% 2.77% 0.81%
2025/08/05 42.32% 4.51% 6.84% 3.32% 1.36% 1.2% 1.06% 1.72% 2.8% 0.84%
2025/08/06 39.71% 5.81% 8.98% 2.87% 2.29% 0.79% 0.84% 1.25% 1.84% 0.74%
2025/08/07 42.49% 6.88% 8.68% 2.55% 2.08% 1.16% 0.84% 1.4% 1.77% 0.79%
2025/08/08 42% 3.72% 7.44% 3.06% 1.79% 1.98% 1.19% 2% 2.09% 1.02%
2025/08/09 39.59% 3.94% 7.71% 2.99% 1.75% 2.36% 1.03% 2.09% 2.71% 1.15%
2025/08/10 41.58% 3.65% 6.88% 2.63% 1.57% 1.22% 1.33% 1.61% 2.24% 0.94%
2025/08/11 37.1% 5.39% 6.17% 2.81% 1.92% 1.65% 1.29% 1.75% 2.62% 1.06%
2025/08/12 39.81% 3.75% 8.2% 2.57% 1.47% 1.59% 1.14% 1.87% 2.16% 1.57%
2025/08/13 37.58% 4.27% 11.62% 2.36% 1.26% 1.49% 1.15% 2.1% 2.19% 1.64%
2025/08/14 36.8% 4.2% 12.13% 1.91% 1.47% 1.93% 1.29% 1.66% 2.29% 1.72%
2025/08/15 38.79% 4.1% 10.07% 2.16% 1.5% 2.12% 1.21% 2.04% 1.83% 2%
2025/08/16 39.62% 5.14% 11.04% 2.18% 1.83% 1.59% 1.07% 1.47% 1.87% 1.69%
2025/08/17 33.82% 5.66% 11.6% 2.26% 2.07% 1.58% 1.21% 1.5% 2.39% 1.77%
2025/08/18 35.84% 5.27% 11.88% 2.56% 1.96% 2.02% 0.96% 1.7% 1.82% 1.23%
2025/08/19 41.33% 4.57% 11.02% 2.51% 1.54% 2.21% 0.94% 1.65% 1.98% 0.84%
2025/08/20 37.28% 4.26% 10.27% 2.39% 1.94% 2.25% 1.04% 1.89% 1.84% 1.33%
2025/08/21 38.02% 5.23% 10.03% 2.6% 1.89% 1.99% 1.25% 1.6% 1.8% 1.79%
2025/08/22 39.47% 2.92% 7.75% 3% 1.9% 2.29% 1.39% 2.2% 1.68% 1.97%
2025/08/23 35.35% 6.15% 9.83% 3.29% 1.89% 2.1% 1.47% 1.92% 1.57% 2.19%
2025/08/24 35.73% 4.54% 13.82% 2.99% 2.31% 2.18% 1.53% 1.35% 1.55% 1.38%
2025/08/25 36.98% 6.04% 7.68% 3.57% 2.07% 2.31% 1.86% 1.54% 1.58% 1.3%
2025/08/26 34.54% 7.34% 11.41% 3.03% 2.15% 1.84% 1.53% 1.44% 1.85% 1%
2025/08/27 39.13% 4.92% 8.11% 3% 1.68% 2.08% 1.34% 1.98% 1.51% 1.49%
2025/08/28 37.29% 5.25% 9.68% 3.56% 2.11% 2.02% 1.5% 1.82% 1.67% 1.38%
2025/08/29 37.51% 7.91% 7.72% 3.18% 2.28% 2.04% 1.88% 1.69% 1.91% 0.97%
2025/08/30 36.48% 8.32% 6.37% 3.22% 2.28% 1.94% 1.88% 1.84% 1.45% 0.85%
2025/08/31 33.42% 10.59% 8.77% 4.66% 2.09% 1.79% 1.65% 1.6% 1.55% 1.29%
  • chewy.com
  • petsmart.com
  • petco.com
  • walmart.com
  • amazon.com
  • myollie.com
  • wayfair.com
  • spotandtango.com
  • thefarmersdog.com
  • openfarmpet.com

Copyright © Adthena. All rights reserved.

Chewy.com led August with fluctuating spend, peaking mid-month. Petco surged late, while PetSmart climbed steadily. Walmart and Amazon showed modest gains. The month ended with Chewy maintaining dominance.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/08/01 1533
2025/08/02 1511
2025/08/03 1521
2025/08/04 1543
2025/08/05 1369
2025/08/06 1516
2025/08/07 1637
2025/08/08 1552
2025/08/09 1561
2025/08/10 1570
2025/08/11 1513
2025/08/12 1544
2025/08/13 1546
2025/08/14 1588
2025/08/15 1627
2025/08/16 1596
2025/08/17 1598
2025/08/18 1610
2025/08/19 1591
2025/08/20 1622
2025/08/21 1559
2025/08/22 1586
2025/08/23 1649
2025/08/24 1572
2025/08/25 1580
2025/08/26 1525
2025/08/27 1568
2025/08/28 1541
2025/08/29 1521
2025/08/30 1458
2025/08/31 1483

Copyright © Adthena. All rights reserved.

August saw a dynamic shift in distinct advertisers, peaking at 1,649 on the 23rd. The month concluded with a slight dip to 1,483.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
petsmart.com 1.4%
walmart.com 0.46%
myollie.com 0.4%
wayfair.com 0.25%
amazon.com 0.22%
target.com -0.18%
chuckanddons.com -0.19%
litter-robot.com -0.29%
prettylitter.com -0.38%
chewy.com -3.12%

Copyright © Adthena. All rights reserved.

Petsmart surged with a 1.40% click share increase, while Chewy faced a 3.12% decline. Walmart, MyOllie, Wayfair, and Amazon saw positive growth, contrasting with declines from PrettyLitter, Litter-Robot, Chuck and Don’s, and Target.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date chewy.com petsmart.com petco.com walmart.com wayfair.com amazon.com temu.com thefarmersdog.com pelsbarn.org litter-robot.com
2025/08/01 38.2% 9.78% 8.19% 5.37% 1.45% 1.42% 1.33% 1.15% 1.93% 1.2%
2025/08/02 39.38% 8.26% 6.41% 4.4% 1.7% 1.6% 2.37% 1.07% 2.27% 1.26%
2025/08/03 40.44% 7.42% 8.82% 2.93% 1.46% 1.93% 1.57% 1.48% 2.29% 1.39%
2025/08/04 42.73% 3.17% 7.92% 3.12% 2.05% 1.74% 2.45% 1.73% 1.58% 1.48%
2025/08/05 42.33% 3.69% 8% 4.69% 1.73% 1.59% 2.87% 1.6% 1.42% 1.01%
2025/08/06 40.07% 3.95% 8.63% 4.1% 1.46% 2.4% 1.48% 1.19% 2.58% 1.03%
2025/08/07 43.58% 4.69% 8.04% 3.72% 1.55% 2.27% 1.65% 1.09% 1.49% 0.94%
2025/08/08 42.15% 3.04% 8% 4.25% 1.96% 1.87% 2.12% 1.27% 1.25% 1.26%
2025/08/09 39.63% 3.57% 8.05% 4.38% 1.74% 1.9% 1.55% 2.18% 1.49% 1.59%
2025/08/10 41.8% 3.3% 7.04% 3.69% 2.18% 1.66% 1.51% 1.49% 1.67% 1.16%
2025/08/11 38.16% 4.26% 7.31% 4.1% 2.08% 1.96% 2.15% 1.43% 1.95% 1.01%
2025/08/12 40.19% 3.81% 9.34% 3.49% 1.78% 1.48% 2.13% 1.41% 1.26% 1.31%
2025/08/13 37.82% 4.24% 12.36% 3.25% 1.86% 1.33% 1.64% 1.43% 1.48% 0.95%
2025/08/14 37.63% 4.12% 12.62% 2.63% 2.02% 1.6% 1.62% 1.46% 1.4% 0.96%
2025/08/15 38.96% 3.85% 11.79% 2.93% 1.91% 1.53% 1.51% 1.29% 1.33% 1.24%
2025/08/16 38.91% 4.56% 12.23% 2.95% 1.67% 1.91% 1.07% 1.17% 1.41% 1.15%
2025/08/17 34.45% 4.29% 12.16% 3.03% 1.87% 2.1% 1.95% 1.96% 1.24% 1.09%
2025/08/18 37.11% 3.95% 11.46% 3.54% 1.47% 2.09% 1.95% 1.19% 1.44% 0.8%
2025/08/19 41.61% 3.87% 10.39% 3.48% 1.46% 1.66% 1.67% 1.36% 1.11% 0.93%
2025/08/20 38.08% 3.43% 9.52% 3.34% 1.6% 2.09% 1.37% 1.18% 1.62% 1.31%
2025/08/21 38.58% 4.03% 9.06% 3.7% 1.89% 1.95% 1.76% 1.53% 0.96% 1.12%
2025/08/22 39.11% 2.75% 7.22% 4.03% 2.05% 2.04% 1.47% 1.1% 1.57% 1.07%
2025/08/23 35.08% 4.73% 10.07% 4.59% 2.17% 2.04% 2.22% 1.08% 1.33% 1.14%
2025/08/24 36.21% 3.99% 11.88% 4.12% 2.32% 2.45% 1.8% 1.13% 1.35% 0.75%
2025/08/25 36.04% 4.58% 8.74% 4.65% 2.65% 2.16% 1.58% 1.01% 2% 0.77%
2025/08/26 33.08% 5.7% 10.57% 4.22% 2.41% 2.34% 2.25% 1.63% 1.68% 1.17%
2025/08/27 35.7% 4.21% 8.67% 3.84% 2.11% 1.82% 1.92% 1.05% 2.29% 0.95%
2025/08/28 36.59% 4.35% 8.71% 4.74% 2.29% 2.23% 1.42% 1.22% 1.17% 1%
2025/08/29 36.54% 5.92% 6.97% 4.26% 2.85% 2.38% 1.3% 1.64% 1.2% 0.7%
2025/08/30 34.52% 6.98% 6.44% 4.13% 2.8% 2.4% 1.63% 1.01% 1.79% 0.39%
2025/08/31 32.68% 8.67% 7.83% 5.95% 2.42% 2.24% 1.42% 1.4% 1.12% 0.57%
  • chewy.com
  • petsmart.com
  • petco.com
  • walmart.com
  • wayfair.com
  • amazon.com
  • temu.com
  • thefarmersdog.com
  • pelsbarn.org
  • litter-robot.com

Copyright © Adthena. All rights reserved.

Chewy.com started August strong, peaking at 43.58% on the 7th, but ended at 32.68%. Petco.com saw a mid-month surge, reaching 12.62% on the 14th. PetSmart.com gradually climbed, finishing at 8.67%. Walmart.com and Wayfair.com showed steady growth, while Amazon.com and Temu.com fluctuated. The month concluded with Chewy.com leading, despite a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies - Last month
  1. 1
    Chewy.comu00ae Official Site https://www.chewy.com

    Everything Pet Parents Need u2014 Everything pet parents need, from products & services to expert knowledge & support. Chewy truly understands pet parenthood. Count on us for every step of your journey.

  2. 2
    Where The Pets Go | More Ways To Save At Petcou00ae https://www.petco.com u203a shop u203a petco

    Earn $10 When You Spend $60 On Eligible Petcou00ae Products Using Code 60THBDAY. Invest In Your Pet's Well-Being With High-Quality Products & Expert Services At Petcou00ae.

  3. 3
    PetSmartu00ae Official Site https://www.petsmart.com

    Shop PetSmartu00ae Online Today u2014 Join Our Treatsu2122 Rewards Program to Start Earning Points & Receive Exclusive Discounts. Get all Your Pet Essentials With Free Same-Day Delivery or Curbside Pickup at PetSmartu00ae.

  4. 4
    Home | Pet Supplies Plus https://www.petsuppliesplus.com

    Pet Supplies Plus is your local neighborhood pet store carrying a wide variety of natural and non-natural pet foods and supplies for any pet. From dogs, cats, birds, fish, small animals, and even reptiles we have...

  5. 5
    The Farmer's Dog - Fresh, Healthy Dog Food https://www.thefarmersdog.com

    See what makes us different from other brands. Try fresh dog food today and get 50% off. Our fresh...

Copyright © Adthena. All rights reserved.

Chewy.com emphasizes comprehensive pet care, Petco offers savings and quality, PetSmart highlights rewards and convenience, Pet Supplies Plus focuses on variety, and The Farmer’s Dog promotes fresh, healthy options. Each ad uniquely appeals to pet owners’ diverse needs.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports