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US Retail Pet Supplies - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pet Supplies category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Pet Supplies brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
chewy.com 48.35
amazon.com 6.59
petco.com 5.97
petsmart.com 4.4
petsuppliesplus.com 3.04
walmart.com 2.12
wayfair.com 1.46
litter-robot.com 1.25
prettylitter.com 1.24
etsy.com 0.8
others 24.78

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Chewy.com dominates with 48.35% click share, followed by Amazon at 6.59%. Petco and Petsmart trail, while ‘others’ collectively hold 24.78%.

Market Exposure

Share of Spend for the top 10 US Retail Pet Supplies brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date chewy.com petsmart.com petco.com amazon.com thefarmersdog.com myollie.com spotandtango.com walmart.com litter-robot.com openfarmpet.com
2025/05/01 44.04% 6.09% 5.31% 3.89% 1.61% 1.54% 1.72% 2.58% 1.52% 1.29%
2025/05/02 44.89% 8.72% 3.67% 3.87% 1.27% 1.63% 1.68% 1.74% 1.21% 1.37%
2025/05/03 45.26% 7.57% 4.03% 3.9% 1.88% 1.55% 1.78% 1.33% 1.74% 1.5%
2025/05/04 45.62% 7.6% 4.02% 4.44% 1.73% 1.42% 1.71% 1.7% 1.51% 1.23%
2025/05/05 48.95% 2.04% 3.84% 4.41% 1.66% 1.39% 1.58% 1.4% 1.5% 0.93%
2025/05/06 46.74% 5.83% 4.05% 4.83% 1.94% 1.45% 1.51% 1.45% 1% 0.67%
2025/05/07 48.92% 3.73% 4.68% 4.34% 1.6% 1.46% 2.21% 1.41% 1.55% 1.13%
2025/05/08 46.67% 1.83% 4.4% 4.78% 1.82% 1.31% 1.89% 1.85% 1.5% 0.96%
2025/05/09 44.98% 5.1% 2.23% 5.22% 1.57% 1.5% 2.17% 1.78% 1.61% 1.5%
2025/05/10 46.47% 4.67% 2.49% 5.56% 1.06% 0.97% 1.92% 1.89% 1.81% 0.72%
2025/05/11 42.9% 3.52% 5.39% 6.1% 1.14% 1.32% 2.08% 1.88% 1.53% 0.84%
2025/05/12 41.5% 5.49% 5.12% 6.15% 2.15% 1.39% 2.37% 1.57% 1.29% 1.05%
2025/05/13 39.93% 6.05% 5.43% 5.87% 2.46% 1.55% 2.19% 1.48% 1.58% 1.27%
2025/05/14 44.46% 1.42% 1.8% 6.64% 1.94% 1.74% 2.56% 1.93% 1.46% 1.08%
2025/05/15 42.27% 6.86% 1.12% 6.23% 1.97% 1.64% 1.99% 1.82% 1.08% 1.42%
2025/05/16 40.19% 7.82% 0.84% 5.98% 1.41% 1.39% 1.87% 1.83% 0.94% 1.49%
2025/05/17 37.34% 11.05% 0.89% 6.9% 1.31% 1.55% 1.68% 1.65% 1.31% 1.9%
2025/05/18 34.36% 18.53% 1.41% 6.5% 1.22% 1.21% 1.44% 1.7% 1.41% 1.6%
2025/05/19 40.24% 7.1% 1.94% 5.81% 1.56% 1.7% 1.89% 1.59% 1.21% 1.62%
2025/05/20 40.16% 1.93% 11.63% 4.35% 1.42% 1.66% 1.75% 1.21% 1.36% 1.41%
2025/05/21 41.08% 6.46% 6.47% 3.23% 1.68% 1.74% 2.34% 1.18% 1.37% 1.41%
2025/05/22 41.47% 9.48% 5.13% 2.76% 1.44% 1.74% 2.26% 1.35% 1.16% 2.55%
2025/05/23 38.94% 9.8% 6.56% 2.58% 1.56% 1.7% 1.81% 1.39% 1.57% 1.82%
2025/05/24 39.54% 9.99% 4.71% 2.67% 1.5% 1.54% 2.19% 1.46% 1.65% 1.46%
2025/05/25 40.46% 6.84% 5.19% 2.8% 1.65% 1.74% 2.37% 1.36% 1.47% 1.8%
2025/05/26 42.89% 5.22% 5.06% 2.71% 2.27% 1.82% 2.6% 1.5% 1.36% 1.73%
2025/05/27 44.23% 5.52% 4.16% 2.71% 2.33% 1.78% 2.22% 1.48% 1.48% 1.36%
2025/05/28 42.85% 4.43% 5.28% 2.25% 1.61% 1.76% 2.62% 1.39% 1.45% 2.03%
2025/05/29 42.68% 6.29% 5.86% 2.55% 1.67% 1.8% 1.88% 1.24% 2.05% 1.82%
2025/05/30 36.48% 10.33% 5.97% 2.72% 2.11% 1.92% 2.37% 1.48% 1.74% 1.63%
2025/05/31 44.22% 6.09% 4.36% 3.02% 1.78% 1.71% 1.7% 1.46% 1.41% 1.35%

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Chewy.com led May with fluctuating spend, peaking early. PetSmart surged mid-month, while Amazon’s share declined. Petco and others showed varied trends, ending with Chewy’s dominance.

Market Exposure

Competitor Count for US Retail Pet Supplies

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1693
2025/05/02 1736
2025/05/03 1729
2025/05/04 1695
2025/05/05 1728
2025/05/06 1724
2025/05/07 1760
2025/05/08 1754
2025/05/09 1761
2025/05/10 1739
2025/05/11 1744
2025/05/12 1767
2025/05/13 1806
2025/05/14 1789
2025/05/15 1804
2025/05/16 1810
2025/05/17 1823
2025/05/18 1775
2025/05/19 1815
2025/05/20 1762
2025/05/21 1713
2025/05/22 1805
2025/05/23 1732
2025/05/24 1720
2025/05/25 1718
2025/05/26 1698
2025/05/27 1687
2025/05/28 1706
2025/05/29 1701
2025/05/30 1688
2025/05/31 1654

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP began at 1,693, peaked at 1,823 mid-month, and concluded at 1,654, showing a dynamic fluctuation throughout.

Campaign Efficiency

Market Loss & Market Gains for US Retail Pet Supplies

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
petco.com 3.03%
petsmart.com 1.49%
openfarmpet.com 0.3%
wayfair.com 0.3%
meowant.com 0.18%
petsuppliesplus.com -0.12%
prettylitter.com -0.14%
walmart.com -0.31%
amazon.com -2.78%
chewy.com -3.49%

Copyright © Adthena. All rights reserved.

Petco surged with a 3.03% click share increase, while Chewy faced a 3.49% decline. Petsmart gained 1.49%, contrasting Amazon’s 2.78% drop.

Campaign Efficiency

US Retail Pet Supplies Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chewy.com petco.com amazon.com petsmart.com walmart.com wayfair.com etsy.com litter-robot.com thefarmersdog.com spotandtango.com
2025/05/01 47.11% 7.16% 5.47% 4.51% 4.02% 1.93% 1.17% 0.9% 0.59% 0.75%
2025/05/02 50.41% 5.4% 5.78% 3.88% 2.97% 1.76% 1.09% 0.85% 0.67% 0.68%
2025/05/03 50.24% 5.71% 5.99% 3.68% 2.23% 1.73% 1.19% 1.22% 0.8% 0.78%
2025/05/04 50.81% 5.41% 6.77% 3.81% 2.77% 1.76% 1.26% 1.06% 0.7% 0.74%
2025/05/05 52.41% 5.55% 6.28% 2.56% 2.15% 1.64% 1.19% 0.96% 0.73% 0.65%
2025/05/06 52.64% 5.34% 6.84% 2.71% 2.18% 1.55% 1.27% 0.65% 1.11% 0.63%
2025/05/07 51.29% 6.47% 6.54% 2.25% 2.21% 1.46% 0.97% 1.11% 0.64% 0.96%
2025/05/08 49.09% 5.72% 6.99% 2.26% 2.9% 1.95% 0.9% 1.02% 0.75% 0.78%
2025/05/09 49.38% 2.44% 7.87% 2.81% 2.76% 2% 0.84% 1.07% 0.64% 0.92%
2025/05/10 50.73% 2.87% 8.11% 2.99% 2.83% 1.95% 0.86% 1.26% 0.49% 0.89%
2025/05/11 45.61% 6.09% 8.81% 3.11% 2.76% 2.29% 0.94% 1.01% 0.5% 0.91%
2025/05/12 45.53% 6.72% 9% 2.91% 2.38% 2.08% 0.98% 0.88% 1.04% 1.01%
2025/05/13 44.16% 6.5% 9.29% 2.74% 2.36% 2.21% 1.14% 1.13% 1.04% 1.02%
2025/05/14 47.93% 2.16% 9.72% 1.45% 3.12% 2.16% 0.94% 0.92% 0.82% 1.06%
2025/05/15 48.11% 1.09% 9.58% 2.73% 3.2% 2.13% 0.88% 0.81% 0.99% 0.86%
2025/05/16 44.8% 0.89% 9.58% 2.97% 3.06% 2.21% 1.05% 0.67% 0.62% 0.88%
2025/05/17 42.79% 0.92% 11.24% 3.48% 2.88% 1.69% 0.91% 0.98% 0.67% 0.77%
2025/05/18 42.87% 1.61% 11.42% 4.67% 2.93% 1.94% 1.07% 1.06% 0.64% 0.65%
2025/05/19 46.09% 1.78% 9.15% 2.75% 2.4% 2.59% 1.39% 0.79% 0.88% 0.76%
2025/05/20 42.12% 14.23% 6.5% 2.19% 1.86% 1.83% 1.13% 0.91% 0.86% 0.74%
2025/05/21 44.78% 8.62% 5.02% 3.47% 1.92% 1.91% 1.1% 1.04% 1.29% 1.02%
2025/05/22 45.14% 7.5% 4.25% 5.09% 2.16% 2.67% 0.94% 0.85% 0.82% 1.01%
2025/05/23 43.9% 7.81% 3.89% 5.36% 2.2% 2.88% 0.96% 1.17% 1% 0.81%
2025/05/24 42.85% 6.1% 4.18% 5.22% 2.42% 3% 1.09% 1.1% 1.35% 0.92%
2025/05/25 44.61% 6.97% 4.22% 4.68% 2.13% 3.09% 1.37% 0.94% 1.12% 0.99%
2025/05/26 48.23% 6.41% 4.06% 3.06% 2.47% 2.69% 1.28% 0.91% 1.36% 0.99%
2025/05/27 48.64% 5.59% 4.17% 2.34% 2.27% 2.63% 1.26% 1.04% 1.89% 0.93%
2025/05/28 47.07% 6.5% 3.57% 2.26% 2.3% 1.72% 1.21% 1.03% 0.84% 1.11%
2025/05/29 46.9% 6.92% 4.1% 2.85% 2.13% 1.86% 1.15% 1.61% 0.82% 0.76%
2025/05/30 41.69% 7.1% 4.67% 3.87% 2.66% 2.2% 1.16% 1.33% 1.18% 1%
2025/05/31 45.89% 6.06% 5.04% 2.98% 2.62% 2.51% 1.22% 1.07% 0.97% 0.69%

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Chewy.com led May 2025, peaking early, then fluctuating. Petco surged mid-month, while Amazon’s share declined. PetSmart and Walmart showed minor variations. Wayfair, Etsy, and others maintained low shares. Chewy.com ended dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Pet Supplies

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Dog Food & Treats | Dry & Wet Dog Food | Dog Food https://www.chewy.com

    Find everything you need for your best friend and get free shipping on orders over $49. Shop Chewy for the best dog food selection and get free shipping...

  2. 2
    Ollie - The Fresh Dog Food | Starting At $1/Meal https://www.myollie.com › dog_food › fresh

    Our vet-formulated recipes always pass the taste test. See why thousands made the switch.

  3. 3
    PetSmart® Official Site https://www.petsmart.com

    Everything for Dogs & Cats — Enjoy 15% Off $50+ With Same-Day Delivery! We Make It Easy to Get What Your Pets Need. Get All Your Dog & Cat Essentials with Free Same-Day Delivery Online at PetSmart®.

  4. 4
    Pet Supermarket https://www.petsupermarket.com

    Free Shipping&Returns — Shop Online at Pet Supermarket for Premium, Ethically Sourced Pet Food & Treats. Shop In-Store for All Your Pet's Food, Pet Supplies, & Pet Products.

  5. 5
    Pet Supplies Plus https://www.petsuppliesplus.com

    Shop Your Pet Supplies Plus — Best Prices. Best Selection. Best Service. Guaranteed. Shop In-Store or Online at Pet...

Copyright © Adthena. All rights reserved.

In the competitive world of pet supplies, Chewy, MyOllie, PetSmart, Pet Supermarket, and Pet Supplies Plus dominate Google’s SERP with compelling PPC ads. Chewy entices with free shipping on orders over $49, while MyOllie highlights vet-formulated fresh meals starting at $1. PetSmart offers 15% off $50+ with same-day delivery, Pet Supermarket emphasizes premium, ethically sourced products, and Pet Supplies Plus guarantees the best prices and service. Each ad uniquely appeals to pet owners’ desires for convenience, quality, and value.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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