US Services IT and Technology - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – US

Google AI Overview visibility for Services IT and Technology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.275370264
80.724629736
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 4%
Navigational 4%
Seasonal 0%
Local 5%
Problem Solving 28%

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Market Exposure

Share of Clicks for top 10 US Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 29.27
whitepages.com 14.07
peoplefinders.com 13.95
intelius.com 10.82
telephonenumberlookups.com 3.08
vivint.com 2.83
thumbtack.com 2.1
geeksonsite.com 1.95
top10.com 1.74
information.com 1.33
others 18.86
  • beenverified.com - 29.27%
  • whitepages.com - 14.07%
  • peoplefinders.com - 13.95%
  • intelius.com - 10.82%
  • telephonenumberlookups.com - 3.08%
  • vivint.com - 2.83%
  • thumbtack.com - 2.1%
  • geeksonsite.com - 1.95%
  • top10.com - 1.74%
  • information.com - 1.33%
  • others - 18.86%

Copyright © Adthena. All rights reserved.

In the PPC landscape, BeenVerified leads with 29.27% click share, followed by WhitePages at 14.07%. Others collectively hold 18.86%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date beenverified.com vivint.com intelius.com peoplefinders.com ars.com telephonenumberlookups.com whitepages.com top10.com geeksonsite.com thumbtack.com
2026/02/01 19.12% 4.65% 7.54% 6.33% 1.69% 1.44% 1.63% 2.31% 0% 5.19%
2026/02/02 15.35% 5.54% 7.55% 4.16% 0.85% 2.17% 1.75% 1.51% 0% 8.88%
2026/02/03 19.17% 3.9% 6.48% 5.51% 2.34% 1.16% 3.28% 2.48% 0% 13.84%
2026/02/04 17.11% 4.23% 6.2% 7.01% 2.17% 1.56% 3.02% 2.51% 0.94% 8.35%
2026/02/05 19.41% 4.88% 5.23% 9.06% 0.79% 1.27% 3.66% 2.29% 3.35% 4.4%
2026/02/06 19.7% 5.01% 6.52% 9.61% 1.58% 0.87% 2.75% 1.73% 1.94% 12.77%
2026/02/07 18.62% 4.77% 6.71% 11.65% 5.46% 1.53% 2.05% 1.38% 2.75% 8.19%
2026/02/08 19.59% 7.01% 7.2% 13.56% 0.72% 1.35% 2.39% 1.28% 1.27% 0.89%
2026/02/09 17.32% 5.12% 6.46% 9.84% 0.52% 1.4% 2.05% 1.28% 1.53% 10.43%
2026/02/10 20.99% 6.37% 7.27% 9.84% 2.24% 1.4% 2.38% 1.15% 1.66% 6.7%
2026/02/11 23.35% 5% 8.18% 8.61% 1.9% 1.25% 2.11% 2.15% 2.32% 2.49%
2026/02/12 18.23% 4.58% 4.91% 8.51% 0.74% 1.2% 3.44% 2.16% 3.14% 4.3%
2026/02/13 19.47% 4.95% 6.45% 9.5% 1.56% 0.86% 2.72% 1.71% 1.92% 12.62%
2026/02/14 17.9% 4.59% 6.45% 11.2% 5.27% 1.48% 1.97% 1.33% 2.64% 7.88%
2026/02/15 18.98% 6.79% 7.27% 13.14% 0.7% 1.31% 2.31% 1.24% 1.23% 0.86%
2026/02/16 16.91% 4.99% 6.31% 9.6% 0.51% 1.37% 2.01% 1.25% 1.49% 10.18%
2026/02/17 18.46% 8.58% 8.34% 11.1% 2.08% 2.26% 4.06% 1.39% 0.09% 5.49%
2026/02/18 17.74% 7.49% 6.46% 9.45% 2.14% 2.63% 2.46% 1.84% 0.26% 3.32%
2026/02/19 16.36% 5.93% 9.87% 6.97% 1.52% 2.52% 2.17% 1.33% 0.29% 4.31%
2026/02/20 13.5% 9.13% 7.04% 5.42% 1.7% 2.6% 4.16% 1.61% 3.41% 0.82%
2026/02/21 21.5% 7.68% 8.15% 9.11% 4.44% 2.32% 2.7% 1.06% 3.5% 2.81%
2026/02/22 21.14% 6.11% 6.86% 8.38% 3.1% 2.34% 4.07% 1.65% 3.54% 2.02%
2026/02/23 15.66% 4.09% 4.36% 5.3% 1.51% 1.38% 2.6% 1.88% 2.08% 10.07%
2026/02/24 14.9% 6.06% 4.86% 7.09% 2.9% 1.43% 2.69% 2.3% 3.6% 10.37%
2026/02/25 17.16% 5.92% 8.26% 7.06% 1.54% 3.35% 3.27% 2.3% 4.56% 2.05%
2026/02/26 18.45% 5.3% 7.93% 7.01% 5.16% 2.17% 2.67% 2.95% 5.09% 2.56%
2026/02/27 16.5% 7.85% 7.07% 7.34% 3.62% 2.27% 4.77% 3.75% 2.85% 0.62%
2026/02/28 19.5% 9.94% 7.5% 6.57% 3.64% 3.64% 3.48% 1.99% 1.87% 0.68%
  • beenverified.com
  • vivint.com
  • intelius.com
  • peoplefinders.com
  • ars.com
  • telephonenumberlookups.com
  • whitepages.com
  • top10.com
  • geeksonsite.com
  • thumbtack.com

Copyright © Adthena. All rights reserved.

In February 2026, beenverified.com led with fluctuating spend, peaking at 23.35. Vivint.com saw a steady rise, ending at 9.94. Intelius.com maintained stability, while peoplefinders.com experienced highs and lows. The month concluded with diverse trends across domains.

Market Exposure

Competitor Count for US Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 718
2026/02/02 833
2026/02/03 751
2026/02/04 767
2026/02/05 768
2026/02/06 752
2026/02/07 724
2026/02/08 711
2026/02/09 752
2026/02/10 749
2026/02/11 767
2026/02/12 768
2026/02/13 752
2026/02/14 724
2026/02/15 711
2026/02/16 752
2026/02/17 629
2026/02/18 673
2026/02/19 664
2026/02/20 630
2026/02/21 585
2026/02/22 623
2026/02/23 675
2026/02/24 665
2026/02/25 652
2026/02/26 625
2026/02/27 602
2026/02/28 586

Copyright © Adthena. All rights reserved.

February began with 718 advertisers, peaking at 833 on the 2nd. Mid-month stability was followed by a decline, ending at 586.

Campaign Efficiency

Market Loss & Market Gains for US Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
whitepages.com 2.7%
telephonenumberlookups.com 1.27%
forbes.com 0.65%
geeksonsite.com 0.58%
vivint.com 0.58%
socialcatfish.com -0.29%
uline.com -0.42%
thumbtack.com -0.58%
peoplefinders.com -1.4%
beenverified.com -3.22%

Copyright © Adthena. All rights reserved.

Whitepages.com surged with a 2.70% click share increase, while beenverified.com dropped by 3.22%. Telephonenumberlookups.com gained 1.27%, contrasting peoplefinders.com’s 1.40% decline.

Campaign Efficiency

US Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com intelius.com peoplefinders.com whitepages.com telephonenumberlookups.com geeksonsite.com top10.com information.com thumbtack.com uline.com
2026/02/01 28.73% 11.86% 8.75% 4.68% 2.72% 0% 2.23% 1.25% 2.12% 1.3%
2026/02/02 23.95% 12.22% 5.96% 4.98% 4.01% 0% 1.35% 1.18% 6.21% 1.14%
2026/02/03 26.95% 8.48% 7.19% 7.18% 1.85% 0% 2.58% 1.23% 8.5% 3.19%
2026/02/04 25.55% 8.66% 10.11% 7.29% 2.48% 1.78% 2.55% 1.01% 5.89% 2.09%
2026/02/05 25.32% 6.31% 11.45% 6.98% 1.87% 4.87% 2.16% 1.52% 3.54% 2.08%
2026/02/06 28.24% 9.06% 13.36% 6.28% 1.71% 3.57% 1.74% 1.66% 4.49% 2.27%
2026/02/07 26.54% 9.39% 16.09% 5.21% 2.81% 4.56% 1.14% 1.26% 2.92% 1.68%
2026/02/08 25.91% 10.44% 17.22% 5.51% 2.48% 2.09% 1.13% 2.54% 0.79% 1.22%
2026/02/09 24.76% 9.32% 13.7% 5.13% 2.29% 2.63% 1.28% 1.75% 5.61% 1.77%
2026/02/10 27.48% 10% 12.19% 5.63% 2.45% 2.48% 0.92% 1.2% 5.11% 1.63%
2026/02/11 30.52% 10.55% 10.91% 4.85% 2.05% 3.63% 2.18% 1.88% 2.36% 1.24%
2026/02/12 25.32% 6.31% 11.45% 6.98% 1.87% 4.87% 2.16% 1.52% 3.54% 2.08%
2026/02/13 28.24% 9.06% 13.36% 6.28% 1.71% 3.57% 1.74% 1.66% 4.49% 2.27%
2026/02/14 26.54% 9.39% 16.09% 5.21% 2.81% 4.56% 1.14% 1.26% 2.92% 1.68%
2026/02/15 25.91% 10.44% 17.22% 5.51% 2.48% 2.09% 1.13% 2.54% 0.79% 1.22%
2026/02/16 24.76% 9.32% 13.7% 5.13% 2.29% 2.63% 1.28% 1.75% 5.61% 1.77%
2026/02/17 24.45% 11.74% 14.58% 9.7% 3.61% 0.12% 1.22% 1.42% 3.05% 1.29%
2026/02/18 24.32% 8.28% 13.26% 6.28% 3.98% 0.42% 1.52% 1.62% 2.58% 1.91%
2026/02/19 22.95% 13.53% 9.63% 5.15% 4.03% 0.36% 1.34% 1.4% 2.63% 0.87%
2026/02/20 19.41% 9.31% 7.65% 10.83% 4.19% 5.21% 1.54% 3.19% 0.55% 1.11%
2026/02/21 28.99% 10.97% 11.87% 6.6% 4.14% 5.39% 0.56% 2.98% 1.25% 0.37%
2026/02/22 27.48% 9.54% 10.77% 9.62% 4.02% 5.52% 1.16% 1.92% 0.91% 0.16%
2026/02/23 21.71% 5.82% 6.86% 6.36% 2.61% 3.6% 1.93% 3% 8.89% 1.73%
2026/02/24 20.8% 6.45% 9.04% 5.75% 2.58% 6.17% 2.14% 2.08% 7.06% 1.31%
2026/02/25 22.71% 10.29% 8.67% 6.97% 4.91% 7.11% 1.89% 1.07% 1.73% 2.01%
2026/02/26 24.26% 9.51% 8.73% 6.62% 3.59% 8.21% 3.27% 0.95% 3.05% 0.74%
2026/02/27 22.05% 9.39% 9.8% 11.55% 4.01% 4.72% 4.45% 0.57% 0.55% 1.76%
2026/02/28 27.17% 10.34% 8.93% 7.2% 5.64% 3% 2.29% 1.79% 0.66% 0.35%
  • beenverified.com
  • intelius.com
  • peoplefinders.com
  • whitepages.com
  • telephonenumberlookups.com
  • geeksonsite.com
  • top10.com
  • information.com
  • thumbtack.com
  • uline.com

Copyright © Adthena. All rights reserved.

In February 2026, beenverified.com led with fluctuating impressions, peaking mid-month. Intelius.com and peoplefinders.com showed steady growth, while whitepages.com and telephonenumberlookups.com had moderate gains. The month concluded with beenverified.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology - Last month
  1. 1
    Reverse Lookup Any Number https://www.beenverified.com

    Enter a Name or Phone Number — Discover Who Might Be Calling with Our Simple Reverse Telephone Lookup and Search Service.

  2. 2
    Free Reverse Cell Phone Lookup - No Hit, No Fee - Search Free https://tracking.intelius.com/lookup/phone

    Wondering Whose Number This Is? Search Free & Find Out Now. Easy, Accurate & Confidential

  3. 3
    Free Reverse Phone Lookup https://www.peoplefinders.com › reverse-phone

    Search Free — 1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s. Search any phone number. Get name, address, age, public records and more. Instant Results.

  4. 4
    Office Supplies | In Stock – Ships Today https://www.uline.com › office-supplies

    Get business basics from office furniture and computer stands to coffee cups and pens. Stock up on supplies for the mailroom, bathroom...

  5. 5
    Whitepages.com - Official Site https://www.whitepages.com

    Look Up Names, Numbers & Addresses. Find Key Real Estate Information.

Copyright © Adthena. All rights reserved.

In the competitive world of reverse phone lookup services, BeenVerified, Intelius, and PeopleFinders dominate with promises of simplicity, accuracy, and confidentiality. Meanwhile, Uline stands out by offering immediate shipping on essential office supplies, and Whitepages provides comprehensive contact and real estate information.

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