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US Services IT and Technology - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
beenverified.com 31.15
whitepages.com 17.96
peoplefinders.com 10.21
intelius.com 9.93
telephonenumberlookups.com 4.96
vivint.com 2.42
bpfh.pro 1.82
thumbtack.com 1.56
top10.com 1.2
information.com 1.08
others 17.71

Copyright © Adthena. All rights reserved.

In the PPC landscape, BeenVerified dominates with 31.15% click share, followed by WhitePages at 17.96%. Others collectively hold 17.71%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date beenverified.com thumbtack.com whitepages.com intelius.com peoplefinders.com adtsecurity.com vivint.com puls.com ars.com telephonenumberlookups.com
2025/06/01 19.39% 3.8% 6.87% 5.63% 10.65% 2.85% 4.78% 1.35% 6.1% 4.72%
2025/06/02 17.82% 3.98% 5.91% 5.41% 8% 2.17% 4.93% 2.07% 3.6% 1.91%
2025/06/03 15.12% 13.39% 7.24% 3.72% 4.76% 2.34% 5.63% 1.31% 0.31% 1.4%
2025/06/04 22.55% 3.24% 5.98% 5.06% 8.82% 2.36% 4.27% 0.73% 2.6% 3.51%
2025/06/05 23.42% 3.12% 6.55% 4.8% 7.83% 2.2% 4.01% 1.23% 2.56% 4.4%
2025/06/06 21.32% 1.82% 7.15% 5.36% 7.86% 2.79% 3.07% 2.28% 4.53% 2.97%
2025/06/07 20.26% 0.89% 6.47% 4.77% 7.01% 2.96% 5.36% 1.78% 3% 3.47%
2025/06/08 19.23% 2.39% 6.99% 5.38% 6.12% 2.4% 5.84% 2.37% 6.37% 2.99%
2025/06/09 17.32% 4.4% 5.7% 5.87% 5.14% 2.6% 6.79% 1.71% 5.33% 2.22%
2025/06/10 19.9% 3.5% 6.11% 7.95% 8.47% 2.5% 4.44% 1.53% 6.42% 2.5%
2025/06/11 23.66% 1.99% 7.33% 5.41% 8.52% 2.44% 4.79% 1.4% 1.8% 3.52%
2025/06/12 19.05% 5.67% 7.56% 6.62% 6.54% 2.53% 6.22% 1.57% 1.05% 1.81%
2025/06/13 19.06% 3.08% 5.7% 4.1% 6.27% 2.06% 5.25% 1.71% 3.22% 1.22%
2025/06/14 20.75% 4.72% 6.92% 5.63% 6.38% 1.77% 5.65% 2.18% 2.76% 1.53%
2025/06/15 16.78% 5.54% 6.04% 4.77% 6.34% 1.85% 4.75% 1.8% 5.64% 2.02%
2025/06/16 17.31% 3.17% 5.31% 5.52% 5.47% 2.25% 4.29% 0.85% 9.57% 1.96%
2025/06/17 19.2% 3.29% 5.94% 6.06% 4.36% 2.37% 3.9% 2.54% 6.71% 2.8%
2025/06/18 17.87% 4.55% 5.89% 5.32% 4.35% 2.36% 5.7% 1.04% 2.44% 2.66%
2025/06/19 17.84% 4.7% 5.76% 4.86% 3.64% 2.9% 5.36% 1.6% 2.56% 2.3%
2025/06/20 15.78% 7.99% 6.02% 5.8% 4.49% 2.57% 5.2% 1.85% 1.65% 2.6%
2025/06/21 20.62% 6.53% 7.99% 5.6% 5.62% 2.71% 4.81% 2.04% 0.72% 1.6%
2025/06/22 18.05% 5.37% 6.52% 5.81% 6.35% 2.32% 4.66% 2.17% 1.88% 2.28%
2025/06/23 15.14% 10.06% 6.12% 5.41% 3.97% 1.8% 4.9% 1.69% 1.61% 1.62%
2025/06/24 16.45% 6.86% 6.68% 6.47% 4.71% 2.43% 5.02% 1.28% 1.3% 3.62%
2025/06/25 17.1% 10.51% 5.93% 5.61% 5.19% 2.06% 4.72% 1.12% 0.79% 3.19%
2025/06/26 17.64% 3.55% 5.61% 6.09% 6.25% 2.35% 4.21% 1.13% 4.4% 2.33%
2025/06/27 18.85% 7.06% 3.45% 6.9% 5.11% 2.2% 3.52% 1.6% 5.31% 2.51%
2025/06/28 20.69% 2.32% 6.8% 7.19% 6.13% 2.83% 2.96% 1.42% 1.54% 3.28%
2025/06/29 18.42% 5.12% 6.25% 6.87% 5.79% 2.33% 3.5% 2.08% 4.52% 3.23%
2025/06/30 17.64% 10.66% 5.68% 5.46% 4.07% 3.2% 2.45% 2.45% 2.32% 1.8%

Copyright © Adthena. All rights reserved.

In June 2025, beenverified.com led with fluctuating spend, peaking mid-month. thumbtack.com saw a significant rise, ending strong. whitepages.com maintained steady performance. intelius.com and peoplefinders.com showed varied trends. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for US Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 665
2025/06/02 769
2025/06/03 610
2025/06/04 772
2025/06/05 755
2025/06/06 730
2025/06/07 676
2025/06/08 657
2025/06/09 678
2025/06/10 784
2025/06/11 734
2025/06/12 709
2025/06/13 751
2025/06/14 673
2025/06/15 682
2025/06/16 723
2025/06/17 777
2025/06/18 750
2025/06/19 766
2025/06/20 801
2025/06/21 688
2025/06/22 691
2025/06/23 770
2025/06/24 789
2025/06/25 776
2025/06/26 717
2025/06/27 760
2025/06/28 647
2025/06/29 666
2025/06/30 774

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 801 on June 20. The month concluded with 774 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
intelius.com 1.58%
bpfh.pro 0.76%
information.com 0.73%
thumbtack.com 0.63%
ars-houston.com 0.28%
houstoncomputerrepairservice.com -0.14%
ars.com -0.19%
esvm.pro -0.8%
beenverified.com -1.87%
peoplefinders.com -2.88%

Copyright © Adthena. All rights reserved.

Intelius.com surged with a 1.58% click share increase, while PeopleFinders.com faced a 2.88% decline.

Campaign Efficiency

US Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date beenverified.com whitepages.com intelius.com thumbtack.com peoplefinders.com puls.com telephonenumberlookups.com top10.com bpfh.pro ars.com
2025/06/01 25.74% 11.57% 7.97% 2.18% 13.48% 1.21% 6.74% 1.39% 1.06% 2.34%
2025/06/02 24.64% 9.49% 7.35% 3.71% 10.18% 2.22% 2.99% 1.24% 1.38% 1.9%
2025/06/03 24.01% 11.72% 6.23% 8.07% 6.8% 1.4% 2.54% 1.42% 1.87% 0.2%
2025/06/04 29.52% 9.85% 6.71% 2.1% 11.07% 0.7% 4.76% 1.65% 1.14% 1.76%
2025/06/05 30.48% 11.11% 6.57% 2.46% 9.76% 1.27% 6.05% 1.35% 1.1% 1.53%
2025/06/06 27.96% 11.86% 7.31% 1.59% 9.86% 2.17% 4.35% 1.52% 1.11% 2.23%
2025/06/07 28.88% 11.33% 7.01% 0.86% 9.53% 1.71% 5.17% 2.4% 1.37% 1.55%
2025/06/08 26.76% 11.29% 7.84% 1.99% 8.03% 2.92% 4.57% 1.74% 0.97% 3.26%
2025/06/09 24.68% 9.3% 9.17% 4.23% 6.72% 1.96% 3.6% 0.37% 1.3% 3.16%
2025/06/10 26.61% 10.48% 10.86% 2.66% 10.79% 1.4% 3.78% 0.87% 0.88% 3.16%
2025/06/11 30.92% 11.9% 7.27% 1.55% 11% 1.25% 4.84% 1.86% 1.28% 1.13%
2025/06/12 25.23% 12.69% 8.99% 4.49% 8.32% 1.41% 2.87% 0.46% 1.03% 0.79%
2025/06/13 26.61% 9.64% 5.99% 2.64% 8.32% 1.9% 2.16% 1.51% 1.63% 1.71%
2025/06/14 27.39% 11.51% 7.61% 3.64% 8.06% 2.46% 2.27% 1.97% 2.04% 1.86%
2025/06/15 23.27% 10.76% 7.18% 4.63% 8.31% 2.09% 3.01% 1.14% 1.44% 3.13%
2025/06/16 24.68% 9.25% 8.41% 2.97% 7.49% 1.16% 3.43% 1.15% 1.51% 5.93%
2025/06/17 25.13% 9.87% 8.33% 2.52% 5.86% 2.68% 3.95% 1.92% 1.77% 3.39%
2025/06/18 24.96% 9.58% 7.64% 3.6% 5.95% 0.95% 4.01% 1.63% 2.06% 1.58%
2025/06/19 24.96% 9.7% 7% 3.63% 4.97% 1.85% 3.4% 1.53% 3.35% 1.62%
2025/06/20 21.48% 10.02% 8.13% 4.97% 5.9% 2.02% 3.53% 1.29% 2.24% 1.27%
2025/06/21 26.78% 12.6% 7.69% 3.31% 7.2% 2.29% 2.28% 1.68% 1.76% 0.46%
2025/06/22 24.6% 11.08% 8.43% 3.42% 8.59% 2.43% 3.62% 1.09% 1.03% 1.22%
2025/06/23 21.92% 10.45% 8.56% 6.81% 5.67% 1.9% 2.89% 1.29% 1.59% 1.08%
2025/06/24 22.05% 11.56% 9.13% 5.05% 6.04% 1.15% 5.19% 1.23% 1.53% 0.97%
2025/06/25 24.27% 10.1% 8.43% 7.23% 6.8% 1.61% 4.51% 0.76% 1.94% 0.48%
2025/06/26 22.55% 8.52% 8.37% 2.83% 7.62% 1.07% 3.14% 1.6% 1.35% 2.65%
2025/06/27 25.85% 4.89% 10.02% 4.36% 6.36% 1.77% 3.7% 1.91% 2.46% 2.69%
2025/06/28 26.92% 10.41% 10.05% 2.02% 7.1% 1.3% 4.35% 2.1% 1.75% 1.19%
2025/06/29 25.58% 10.41% 10.07% 2.35% 7.31% 2.45% 4.5% 1.02% 1.86% 2.96%
2025/06/30 25.09% 9.73% 8.18% 8.04% 5.47% 2.61% 2.51% 1.77% 1.43% 1.33%

Copyright © Adthena. All rights reserved.

In June 2025, beenverified.com led with fluctuating impressions, peaking mid-month. Whitepages.com and intelius.com showed varied trends, while thumbtack.com surged at month’s end. Overall, beenverified.com maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Reverse Phone Number Search https://www.beenverified.com

    Find A Person By Phone Number — Search Your Unknown Number Here On Our Website! It is Anonymous, Easy, And Works Quickly

  2. 2
    Free Reverse Cell Phone Lookup https://tracking.intelius.com/lookup/phone

    No Hit, No Fee - Search Free — Wondering Whose Number This Is? Search Free & Find Out Now. Easy, Accurate & Confidential

  3. 3
    Free Reverse Phone Lookup | Search Free https://www.peoplefinders.com › reverse-phone

    1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s.

  4. 4
    Everyone Can Search For Free https://www.telephonenumberlookups.com

    Search For Free — Search a phone number to uncover who it belongs to and get the answers you're looking for.

  5. 5
    Whitepages.com | Official Site https://www.whitepages.com

    Verify Identities, Validate Email Addresses, Avoid Phone Scams. All at Whitepages.com. Comprehensive & Accurate Identity Information.

Copyright © Adthena. All rights reserved.

In the competitive world of reverse phone lookup services, advertisers like BeenVerified, Intelius, and PeopleFinders captivate users with promises of anonymity, ease, and speed. Themes of free searches and confidentiality dominate, while Whitepages emphasizes comprehensive identity verification. Each ad uniquely appeals to curiosity and security needs.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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