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US Services IT and Technology - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
beenverified.com 27.48
whitepages.com 17.46
peoplefinders.com 11.14
intelius.com 8.77
telephonenumberlookups.com 7.39
vivint.com 2.35
thumbtack.com 1.75
top10.com 1.57
information.com 1.24
bpfh.pro 1.23
others 19.62

Copyright © Adthena. All rights reserved.

In the PPC landscape, BeenVerified leads with 27.48% click share, followed by WhitePages at 17.46%. Others collectively hold 19.62%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date beenverified.com ars.com peoplefinders.com vivint.com intelius.com whitepages.com telephonenumberlookups.com ars-houston.com adtsecurity.com thumbtack.com
2025/05/01 16.77% 3.41% 7.32% 5.52% 5.11% 6.88% 3.17% 1.29% 2.4% 1.87%
2025/05/02 16.12% 2.3% 7.48% 5.15% 4.88% 5.89% 3.4% 0.46% 2.78% 3.23%
2025/05/03 15.1% 2.56% 7.34% 5.66% 4.78% 5.71% 2.78% 1.57% 3.19% 9.29%
2025/05/04 14.07% 10.62% 6.74% 4.57% 3.89% 5.49% 3.47% 0.37% 2.33% 6.46%
2025/05/05 12.76% 4.74% 5.29% 4.33% 4.51% 4.09% 3.8% 0.5% 1.85% 6.97%
2025/05/06 15.78% 2.82% 6.96% 4.26% 5.65% 4.43% 5.23% 1.28% 2.51% 4.93%
2025/05/07 15.74% 1.98% 6.6% 4.52% 4.36% 4.08% 3.87% 2.33% 2.71% 6.26%
2025/05/08 15.82% 2.94% 6.26% 3.92% 4.64% 4.41% 4.3% 4.72% 2.46% 5.88%
2025/05/09 15.58% 6.71% 7.41% 5.97% 4.28% 5.02% 3.11% 1.57% 2.31% 3.46%
2025/05/10 15.05% 4.03% 7.41% 5.56% 4.36% 4.62% 3.98% 5.72% 2.29% 3.24%
2025/05/11 19.52% 3.25% 10.07% 4.86% 4.72% 5.19% 5.15% 0.52% 2.13% 4.64%
2025/05/12 19.11% 3.46% 6.03% 4.54% 3.91% 3.51% 3.02% 0.34% 1.99% 7.72%
2025/05/13 20.04% 3.94% 5.59% 4.46% 4.53% 2.97% 4.37% 2.15% 1.73% 5.28%
2025/05/14 19.31% 1.68% 5.05% 5.35% 3.71% 3.42% 3.55% 0.86% 2.51% 4.94%
2025/05/15 13.72% 5.07% 5.21% 4.95% 4.36% 3.95% 3.49% 0.05% 2.18% 5.71%
2025/05/16 14.64% 1.19% 5.5% 5.04% 4.4% 4.03% 3.52% 0% 2.32% 5.29%
2025/05/17 14.27% 3.04% 5.28% 4.36% 5.23% 3.93% 4.38% 0.11% 1.75% 9.4%
2025/05/18 14.25% 7.23% 6.43% 4.38% 4.86% 4.3% 4.27% 0.08% 1.67% 7.99%
2025/05/19 12.88% 2.61% 6.25% 3.54% 4.24% 3.5% 3.94% 3.62% 1.49% 12.82%
2025/05/20 14.65% 8.74% 6.61% 5.21% 4.7% 4.55% 3.09% 0.63% 2.25% 6.07%
2025/05/21 13.83% 5.24% 7.17% 5.29% 5% 4% 3.09% 0.18% 2% 4.06%
2025/05/22 16.46% 5.66% 6.73% 4.59% 4.77% 3.93% 3.82% 0.35% 2.6% 4.28%
2025/05/23 14.86% 3.67% 6.18% 5.46% 4.78% 4.29% 3.44% 0.25% 1.89% 4.73%
2025/05/24 17.24% 4.71% 7.38% 5.58% 5.49% 4.84% 3.66% 0.18% 2.38% 4.91%
2025/05/25 14.52% 4.25% 6.3% 6.2% 4.62% 5.09% 2.24% 0.14% 2.26% 5.47%
2025/05/26 14.85% 3.21% 5.89% 6.96% 4.35% 4.1% 3.03% 5.92% 2.39% 12.1%
2025/05/27 18.25% 6.07% 7.9% 5.87% 6.63% 4.33% 3.9% 0.54% 1.61% 4.78%
2025/05/28 16.73% 3.05% 6.88% 4.29% 4.33% 4.07% 2.81% 4.76% 2.2% 4.54%
2025/05/29 18.88% 4.35% 6.62% 5.33% 6% 4.54% 3.56% 0.52% 2.74% 2.49%
2025/05/30 17.32% 2.51% 5.73% 5.8% 5.26% 4.81% 3.56% 0.53% 2.86% 2.16%
2025/05/31 18.74% 9.41% 6.77% 4.73% 4.56% 4.53% 4.33% 4.03% 2.07% 1.85%

Copyright © Adthena. All rights reserved.

In May 2025, beenverified.com led with fluctuating spend, peaking mid-month. ars.com saw a spike early, then stabilized. peoplefinders.com maintained steady growth. vivint.com and intelius.com showed minor variations. thumbtack.com experienced significant volatility, ending lower.

Market Exposure

Competitor Count for US Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 757
2025/05/02 757
2025/05/03 688
2025/05/04 695
2025/05/05 791
2025/05/06 813
2025/05/07 841
2025/05/08 820
2025/05/09 793
2025/05/10 745
2025/05/11 737
2025/05/12 813
2025/05/13 834
2025/05/14 831
2025/05/15 841
2025/05/16 806
2025/05/17 769
2025/05/18 747
2025/05/19 849
2025/05/20 811
2025/05/21 835
2025/05/22 867
2025/05/23 818
2025/05/24 726
2025/05/25 718
2025/05/26 763
2025/05/27 760
2025/05/28 820
2025/05/29 740
2025/05/30 765
2025/05/31 663

Copyright © Adthena. All rights reserved.

May began with 757 advertisers, fluctuating throughout the month. Peaks occurred on May 22 with 867, while the month concluded at 663, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
intelius.com 0.97%
bpfh.pro 0.64%
esvm.pro 0.52%
peoplefinders.com 0.44%
top10.com 0.4%
beenverified.com -0.36%
cever.pro -0.45%
ptaki.pro -0.55%
amazon.com -0.57%
telephonenumberlookups.com -0.85%

Copyright © Adthena. All rights reserved.

Intelius.com surged with a 0.97 increase, while telephonenumberlookups.com plummeted by -0.85. Other notable gains include bpfh.pro at 0.64 and esvm.pro at 0.52.

Campaign Efficiency

US Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date beenverified.com peoplefinders.com whitepages.com intelius.com telephonenumberlookups.com ars.com top10.com thumbtack.com information.com amazon.com
2025/05/01 24.87% 10.81% 12.49% 6.95% 4.65% 1.53% 1.42% 1.67% 1.38% 0.95%
2025/05/02 22.84% 10.08% 11.5% 7.6% 4.9% 1.18% 1.94% 2.26% 2.18% 1.19%
2025/05/03 21.68% 9.71% 10.72% 7.31% 4.01% 1.35% 2.48% 5.34% 1.19% 2.92%
2025/05/04 21.91% 9.77% 12.01% 6.65% 5.73% 4.79% 1.7% 4.4% 1.85% 1.39%
2025/05/05 19.64% 7.6% 8.44% 7.23% 6.16% 2.32% 2.32% 5.9% 0.75% 1.28%
2025/05/06 22.87% 9.73% 9.13% 7.97% 7.74% 1.69% 1.88% 3.67% 1.8% 1.22%
2025/05/07 23.02% 9.42% 8.11% 6.79% 5.9% 1.25% 2.51% 4.58% 1.24% 1.83%
2025/05/08 23.14% 8.92% 9.04% 6.91% 6.36% 1.59% 1.84% 3.52% 2.06% 1.79%
2025/05/09 23.06% 10.31% 10.16% 6.87% 5% 2.85% 1.83% 2.72% 1.75% 1.61%
2025/05/10 22.1% 10.67% 9.56% 6.55% 6.01% 2.47% 2.78% 2.39% 2.19% 1.57%
2025/05/11 25.22% 12.51% 9.74% 6.5% 6.75% 2.53% 1.37% 2.51% 1.22% 2.69%
2025/05/12 29.44% 8.66% 7.46% 6.18% 4.78% 1.94% 1.02% 5.04% 1.43% 2.58%
2025/05/13 29.52% 7.85% 5.97% 6.71% 6.45% 2.2% 2.18% 4.05% 1.58% 1.24%
2025/05/14 29.23% 6.9% 6.99% 5.75% 5.22% 1.08% 1.75% 3.75% 1.8% 1.92%
2025/05/15 20.67% 7.18% 8.2% 6.86% 5.23% 2.89% 1.27% 4.59% 1.76% 2.18%
2025/05/16 22.76% 8.07% 9.01% 7.85% 5.6% 0.63% 1.6% 3.29% 1.2% 1.59%
2025/05/17 21.62% 7.3% 8.17% 8.22% 7.07% 2% 1.74% 5.6% 1.02% 1.28%
2025/05/18 21.71% 9.36% 8.8% 7.79% 6.5% 4.13% 2.2% 4.86% 0.8% 1.36%
2025/05/19 20.47% 9.65% 8.33% 7.01% 6.33% 1.81% 1.47% 7.53% 0.78% 0.74%
2025/05/20 21.92% 9.19% 9.01% 7.61% 4.64% 4.77% 2.53% 4.64% 1.5% 0.96%
2025/05/21 21.29% 10.31% 8.01% 8.12% 4.77% 2.91% 2.54% 3% 0.91% 1.03%
2025/05/22 24.72% 9.8% 7.87% 7.4% 5.76% 2.87% 2.57% 3.45% 1.33% 0.69%
2025/05/23 22.51% 8.38% 8.68% 7.43% 5.29% 2.17% 2.36% 4.27% 2.07% 0.97%
2025/05/24 24.44% 9.75% 9.02% 8.27% 5.38% 3.06% 2.57% 3.87% 0.77% 0.58%
2025/05/25 22.21% 9.02% 10.15% 7.56% 3.78% 1.82% 2.63% 3.9% 1.13% 1.16%
2025/05/26 23.5% 8.69% 8.08% 7.13% 4.37% 1.58% 2.24% 8.35% 1.06% 0.84%
2025/05/27 25.76% 10.78% 8.27% 9.7% 5.64% 2.85% 2.23% 3.47% 1.84% 0.52%
2025/05/28 25.74% 9.85% 8.29% 6.89% 4.47% 2.05% 2.02% 3.91% 1.13% 0.53%
2025/05/29 27.42% 8.92% 9.18% 9.17% 5.12% 2.44% 2.18% 1.61% 1.74% 0.95%
2025/05/30 24.98% 7.77% 9.73% 7.96% 5.28% 1.57% 1.9% 1.67% 0.88% 0.9%
2025/05/31 28% 9.39% 8.6% 6.85% 6.73% 4.08% 1.94% 1.33% 1.09% 0.28%

Copyright © Adthena. All rights reserved.

In May 2025, beenverified.com led with fluctuating impressions, peaking at 29.52% mid-month. peoplefinders.com and whitepages.com showed moderate stability. intelius.com and telephonenumberlookups.com had minor variations. thumbtack.com and information.com experienced notable shifts, while amazon.com maintained a low presence. The month concluded with beenverified.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Reverse Phone Number Lookup https://www.beenverified.com

    Search Any Phone Number — Enter Almost Anyone's Phone # & You Could Get A Report With Name, Age, Social Media & More

  2. 2
    Free Reverse Cell Phone Lookup https://tracking.intelius.com/lookup/phone

    Reverse Cell Phone Lookup — Wondering Whose Number This Is? Search Free & Find Out Now. Easy, Accurate & Confidential

  3. 3
    Free Reverse Phone Lookup - Search Free https://www.peoplefinders.com › reverse-phone

    1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s.

  4. 4
    Everyone Can Search For Free | Search For Free https://www.telephonenumberlookups.com

    Search a phone number to uncover who it belongs to and get the answers you're looking for.

  5. 5
    Whitepages.com | Official Site https://www.whitepages.com

    Verify Identities, Validate Email Addresses, Avoid Phone Scams. All at Whitepages.com. Comprehensive & Accurate Identity Information.

Copyright © Adthena. All rights reserved.

In the competitive world of reverse phone lookup services, five advertisers stand out with compelling messaging. BeenVerified entices with detailed reports, while Intelius offers free, confidential searches. PeopleFinders simplifies the process for mobile users, and TelephoneNumberLookups emphasizes accessibility. Whitepages focuses on comprehensive identity verification.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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