US Services IT and Technology - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – US

Google AI Overview visibility for Services IT and Technology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.8321167378
84.1678832622
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 4%
Problem Solving 36%

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Market Exposure

Share of Clicks for top 10 US Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 33.44
whitepages.com 15.41
intelius.com 13.16
peoplefinders.com 10.99
telephonenumberlookups.com 5.78
top10.com 1.77
thumbtack.com 1.68
vivint.com 1.65
trestleiq.com 0.97
information.com 0.85
others 14.3
  • beenverified.com - 33.44%
  • whitepages.com - 15.41%
  • intelius.com - 13.16%
  • peoplefinders.com - 10.99%
  • telephonenumberlookups.com - 5.78%
  • top10.com - 1.77%
  • thumbtack.com - 1.68%
  • vivint.com - 1.65%
  • trestleiq.com - 0.97%
  • information.com - 0.85%
  • others - 14.3%

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In the PPC landscape, BeenVerified dominates with 33.44% click share, followed by WhitePages at 15.41%. Others collectively hold 14.3%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date beenverified.com intelius.com peoplefinders.com whitepages.com ars.com vivint.com telephonenumberlookups.com thumbtack.com top10.com homeadvisor.com
2025/11/01 23.1% 9.11% 6.12% 3.47% 2.55% 3.15% 3.59% 6.32% 1.94% 2.32%
2025/11/02 23.6% 9.64% 5.46% 4.25% 3.53% 3.22% 3.04% 6.09% 1.55% 2.78%
2025/11/03 22.86% 10.02% 5.18% 4.39% 1.24% 3.28% 4.72% 11.42% 1.46% 0.67%
2025/11/04 23.3% 10.07% 6.36% 3.83% 3.17% 3.46% 5.08% 5.58% 0.81% 1.85%
2025/11/05 22.33% 8.37% 12.56% 2.62% 1.15% 2.97% 3.72% 6.2% 1.12% 0.52%
2025/11/06 23.71% 7.21% 14.26% 2.51% 3.35% 2.78% 2.97% 5.43% 1.26% 2.23%
2025/11/07 24.91% 8.23% 8.23% 3.54% 1.16% 2.78% 3.48% 3.58% 0.96% 4.82%
2025/11/08 24.05% 8.3% 8.68% 4.1% 1.16% 3.03% 4.14% 2.62% 0.88% 0.55%
2025/11/09 28.25% 9.63% 9.51% 4.16% 0.8% 3.77% 3.45% 3.17% 1.63% 2.33%
2025/11/10 24.75% 7.47% 7.19% 3.63% 1.54% 3.17% 3.45% 6.65% 1.51% 1.22%
2025/11/11 23.75% 7.9% 8.62% 2.84% 0.98% 3.19% 4.16% 7.24% 1.94% 2.05%
2025/11/12 23.56% 8.3% 6.81% 2.71% 0.85% 2.78% 4.28% 7.88% 1.96% 1.68%
2025/11/13 24.2% 8.14% 8.2% 3.51% 1.77% 3.93% 4.25% 2.37% 1.44% 2.05%
2025/11/14 23.96% 9.74% 7.89% 3.19% 1.38% 3.18% 4.14% 2.5% 1.47% 4.75%
2025/11/15 23% 9.84% 8.22% 4.11% 0.93% 2.93% 3.76% 4.04% 1.4% 1.93%
2025/11/16 23.01% 9.53% 9.02% 2.82% 1.4% 3.73% 4.01% 4.02% 2.06% 2.23%
2025/11/17 21.06% 9.04% 6.79% 2.8% 3.18% 3.28% 3.01% 7.73% 2.54% 1.5%
2025/11/18 22.73% 9.95% 5.93% 2.99% 1.56% 3.48% 3.8% 6.06% 1.98% 1.91%
2025/11/19 22.02% 7.72% 7.16% 2.85% 2.87% 4.16% 2.55% 6.98% 2.21% 1.38%
2025/11/20 21.22% 8.65% 5.85% 2.96% 3.6% 4.42% 1.81% 6.69% 1.57% 2.01%
2025/11/21 20.88% 9.01% 7.51% 3.28% 3.01% 4.19% 2.55% 3.29% 1.2% 0.64%
2025/11/22 21.57% 8.68% 8.92% 2.73% 2.07% 3.87% 2.33% 5.77% 1.49% 6.19%
2025/11/23 24.8% 10.56% 6.78% 2.52% 2.52% 4.72% 4.05% 3.59% 1.81% 2.93%
2025/11/24 19.92% 7.57% 5.09% 3.22% 2.16% 4.34% 4.29% 11.54% 1.5% 3.05%
2025/11/25 20.71% 6.27% 5.31% 2.85% 3.14% 4.58% 2.58% 5.03% 2.07% 1.18%
2025/11/26 18.06% 7.44% 4.97% 3.03% 6.22% 4.13% 2.9% 4.05% 1.87% 3.91%
2025/11/27 21.03% 9.36% 5.59% 3.75% 1.94% 5.32% 3.9% 2.71% 2% 2.07%
2025/11/28 20.48% 6.55% 7.3% 3.71% 1.41% 4.18% 2.29% 1.44% 2% 0.07%
2025/11/29 22.29% 7.72% 7.12% 3.97% 6.05% 4.54% 3.74% 2.72% 2.61% 0.69%
2025/11/30 22.11% 7.48% 6.7% 4.47% 4.32% 4.32% 2.59% 2.41% 2.21% 1.15%
  • beenverified.com
  • intelius.com
  • peoplefinders.com
  • whitepages.com
  • ars.com
  • vivint.com
  • telephonenumberlookups.com
  • thumbtack.com
  • top10.com
  • homeadvisor.com

Copyright © Adthena. All rights reserved.

Beenverified.com led November with fluctuating spend, peaking at 28.25% on the 9th. Intelius.com and peoplefinders.com showed varied trends, while whitepages.com and ars.com had modest shares. The month ended with diverse performances.

Market Exposure

Competitor Count for US Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 746
2025/11/02 772
2025/11/03 838
2025/11/04 800
2025/11/05 815
2025/11/06 825
2025/11/07 848
2025/11/08 788
2025/11/09 762
2025/11/10 824
2025/11/11 791
2025/11/12 825
2025/11/13 839
2025/11/14 816
2025/11/15 757
2025/11/16 738
2025/11/17 782
2025/11/18 784
2025/11/19 775
2025/11/20 767
2025/11/21 779
2025/11/22 720
2025/11/23 720
2025/11/24 798
2025/11/25 788
2025/11/26 751
2025/11/27 763
2025/11/28 768
2025/11/29 699
2025/11/30 702

Copyright © Adthena. All rights reserved.

November saw fluctuating advertiser numbers, peaking at 848 on the 7th. A decline followed, ending the month at 702.

Campaign Efficiency

Market Loss & Market Gains for US Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
top10.com 0.77%
whitepages.com 0.67%
vivint.com 0.59%
intelius.com 0.3%
trestleiq.com 0.29%
keefes.com -0.13%
bpfh.pro -0.18%
telephonenumberlookups.com -1.2%
beenverified.com -1.42%
peoplefinders.com -2.66%

Copyright © Adthena. All rights reserved.

Top10.com leads with a 0.77% click share rise, while peoplefinders.com drops by 2.66%. Whitepages.com and vivint.com also see positive growth.

Campaign Efficiency

US Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com whitepages.com intelius.com peoplefinders.com telephonenumberlookups.com puls.com top10.com ars.com thumbtack.com information.com
2025/11/01 29.04% 9.24% 11.17% 7.11% 4.92% 1.8% 2.37% 1.28% 5.47% 1.51%
2025/11/02 30.16% 11.08% 11.68% 6.38% 4.33% 0.92% 1.9% 1.94% 4.74% 1.4%
2025/11/03 29.13% 10.86% 12.63% 6.04% 6.32% 0.68% 1.72% 0.61% 6.18% 1.14%
2025/11/04 28.99% 10.26% 12.37% 7.09% 6.46% 0.69% 0.87% 1.17% 3.95% 1.42%
2025/11/05 27.88% 7.16% 10.44% 14.94% 5.01% 0.61% 1.11% 0.68% 4.29% 1.4%
2025/11/06 29.85% 7.47% 8.96% 17.88% 4.1% 1.04% 1.43% 1.62% 4.5% 1.25%
2025/11/07 31.81% 9.51% 9.98% 9.75% 4.58% 1.91% 0.9% 0.79% 2.31% 1.53%
2025/11/08 29.8% 11.04% 10.07% 9.79% 5.26% 1.65% 0.92% 0.7% 2.37% 0.69%
2025/11/09 32.69% 11.67% 11.35% 10.19% 4.38% 1.22% 1.74% 0.33% 2.61% 0.8%
2025/11/10 31.71% 10.53% 9.54% 8.13% 4.65% 0.58% 1.74% 0.63% 5.17% 1.6%
2025/11/11 30.21% 8.55% 9.84% 10.31% 5.4% 1% 2.38% 0.52% 5.5% 1.14%
2025/11/12 31.72% 8.75% 11.76% 8.05% 5.93% 0.51% 2.45% 0.63% 4.23% 0.53%
2025/11/13 31.65% 9.86% 10.65% 10.01% 5.76% 0.28% 1.67% 0.77% 1.89% 0.91%
2025/11/14 30.91% 9.13% 12.47% 9.54% 5.48% 0.86% 1.77% 0.8% 1.94% 0.48%
2025/11/15 28.42% 11.29% 11.66% 9.99% 5.01% 1.09% 1.65% 0.53% 2.71% 0.61%
2025/11/16 29.42% 8.42% 12.46% 10.88% 5.33% 0.91% 2.54% 0.87% 3.14% 1.12%
2025/11/17 27.89% 8.9% 12.1% 8.33% 4.38% 0.76% 3.21% 1.74% 5.97% 1.19%
2025/11/18 28.62% 8.73% 12.61% 7.17% 5.01% 0.51% 2.28% 0.76% 4.95% 1.4%
2025/11/19 28.65% 8.71% 10.66% 8.52% 3.64% 0.69% 2.74% 1.25% 5.06% 1.81%
2025/11/20 28.19% 9.08% 11.84% 7.37% 2.73% 1.54% 1.83% 1.4% 4.79% 1.25%
2025/11/21 27.25% 9.13% 11.75% 9.01% 3.31% 0.93% 1.15% 1.56% 2.52% 1.02%
2025/11/22 28.86% 8.16% 11.36% 10.84% 3.14% 1.69% 1.58% 0.8% 3.6% 0.6%
2025/11/23 31.09% 7.96% 13.03% 7.86% 5.39% 1.36% 2.24% 0.99% 2.72% 0.7%
2025/11/24 26.71% 9.46% 10.26% 6.73% 5.78% 0.85% 1.77% 1.34% 6.59% 1.26%
2025/11/25 26.93% 8.68% 8.11% 6.27% 3.5% 2.81% 2.39% 1.75% 4.17% 0.9%
2025/11/26 25.68% 10.35% 10.41% 6.38% 4.53% 1.67% 2.19% 2.47% 3.16% 1.08%
2025/11/27 26.41% 11.19% 11.68% 6.7% 5.33% 1.88% 2.2% 1.14% 2.33% 1.34%
2025/11/28 26.07% 10.84% 8.62% 8.84% 3.36% 1.38% 2.3% 1.09% 1.32% 1.06%
2025/11/29 28.49% 10.82% 9.72% 8.58% 4.62% 1.72% 2.7% 2.41% 2.04% 1.29%
2025/11/30 28.28% 11.44% 9.75% 7.86% 3.42% 2.34% 2.2% 2.09% 1.91% 0.72%
  • beenverified.com
  • whitepages.com
  • intelius.com
  • peoplefinders.com
  • telephonenumberlookups.com
  • puls.com
  • top10.com
  • ars.com
  • thumbtack.com
  • information.com

Copyright © Adthena. All rights reserved.

Beenverified.com started strong, peaking at 32.69% on November 9, then declined, ending at 28.28%. Whitepages.com fluctuated, closing at 11.44%. Intelius.com saw a mid-month peak, finishing at 9.75%. Peoplefinders.com had a mid-month surge, ending at 7.86%. Telephonenumberlookups.com dipped, closing at 3.42%. Puls.com rose late, ending at 2.34%. Top10.com fluctuated, closing at 2.2%. Ars.com saw late gains, finishing at 2.09%. Thumbtack.com declined, ending at 1.91%. Information.com fluctuated, closing at 0.72%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services IT and Technology - Last month
  1. 1
    Reverse Lookup Any Number https://www.beenverified.com

    Simply Enter 10-Digit Number — Discover Who Might Be Calling with Our Simple Reverse Telephone Lookup and Search Service.

  2. 2
    Free Reverse Cell Phone Lookup https://tracking.intelius.com/lookup/phone

    No Hit, No Fee - Search Free — Wondering Whose Number This Is? Search Free & Find Out Now. Easy, Accurate & Confidential. See Who's Calling/Texting You. Match A Name To That Number. Reveal Address, Email & More.

  3. 3
    Free Reverse Phone Lookup https://www.peoplefinders.com › reverse-phone

    Search Free — 1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s. Search any phone number. Get name, address, age, public records and more. Instant Results.

  4. 4
    Everyone Can Search For Free - Search For Free https://www.telephonenumberlookups.com

    Search a phone number to uncover who it belongs to and get the answers you're looking for.

  5. 5
    Reverse Phone Number | Phone Number Search https://www.whitepages.com › lookup › reverse

    Enter a Phone Number, Search and Find the Owners Full Name, Address and More. Instantly...

Copyright © Adthena. All rights reserved.

In the competitive world of reverse phone lookup services, five advertisers stand out with compelling messaging. BeenVerified emphasizes simplicity and ease, while Intelius offers a no-risk, confidential search. PeopleFinders highlights instant, detailed results, and TelephoneNumberLookups promises free access for everyone. WhitePages focuses on comprehensive information retrieval.

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