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US Services Legal - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
legalzoom.com 6.04
trustandwill.com 2.34
arnolditkin.com 2.2
forthepeople.com 2.09
lawdepot.com 1.88
rocketlawyer.com 1.82
wilshirelaw.com 1.78
beenverified.com 1.67
northwestregisteredagent.com 1.56
zenbusiness.com 1.49
others 77.13

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In the legal services PPC landscape, LegalZoom leads with 6.04% click share, while “others” dominate at 77.13%.

Market Exposure

Share of Spend for the top 10 US Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date forthepeople.com arnolditkin.com legalzoom.com wilshirelaw.com sweetjames.com 1800thelaw2.com larryhparker.com findlegal.com andersonhemmat.com reyeslaw.com
2025/03/01 1.57% 4.73% 2.68% 9.74% 1.21% 0.6% 1.49% 0.92% 1.04% 2.75%
2025/03/02 1.14% 4.83% 2.83% 8.96% 1.22% 0.59% 2.29% 0.56% 1.34% 1.96%
2025/03/03 1.42% 6.73% 2.75% 8.21% 1.02% 1.25% 2.11% 1.22% 1.34% 0.91%
2025/03/04 2.24% 5.9% 2.06% 6.93% 1.4% 1.95% 0.87% 1.44% 1.3% 0.49%
2025/03/05 2.24% 4.79% 2.01% 5.72% 2.07% 2.83% 0.96% 1.33% 0.62% 0.91%
2025/03/06 2.41% 3.43% 1.55% 3.75% 3.39% 4.08% 0.69% 2.78% 0.94% 1.47%
2025/03/07 2.5% 3.73% 1.96% 4.5% 2.73% 1.7% 0.79% 1.1% 0.8% 1.09%
2025/03/08 2.7% 2.77% 2.17% 5.3% 2.43% 2.14% 1.02% 1.4% 2.23% 1.35%
2025/03/09 1.4% 4.02% 2.04% 8.52% 3.32% 2.14% 1.72% 0.52% 0.92% 1.88%
2025/03/10 1.38% 4.29% 2.22% 6.65% 3.04% 2.44% 1.28% 0.94% 0.83% 1.73%
2025/03/11 1.59% 6.29% 1.79% 5.17% 2.86% 1.6% 1.34% 1.33% 1.49% 1.28%
2025/03/12 2.26% 4.85% 2.27% 5.16% 2.39% 1.74% 1.21% 0.95% 1.36% 1.64%
2025/03/13 1.99% 4.83% 2.44% 5.5% 2.8% 1.26% 1.59% 0.81% 1.59% 1.05%
2025/03/14 2.19% 3.59% 2.3% 1.12% 3.12% 1.55% 1.16% 0.94% 1.17% 0.59%
2025/03/15 2.57% 2.98% 3.04% 1.79% 3.43% 1.53% 1.6% 1.47% 2.61% 1.53%
2025/03/16 2.97% 5.77% 3.22% 2.58% 2.36% 1.58% 1.65% 1.07% 2.81% 1.22%
2025/03/17 1.23% 7.58% 3.36% 1.88% 3.34% 1.1% 2.08% 0.37% 1.3% 1.66%
2025/03/18 1.8% 7.34% 3.27% 1.07% 2.72% 2.11% 1.85% 1.14% 1.64% 0.71%
2025/03/19 2.18% 6.83% 2.39% 1.36% 2.12% 1.46% 1.27% 0.98% 1.17% 1.6%
2025/03/20 1.73% 4.64% 2.5% 2.26% 4.09% 1.61% 1.95% 1.29% 1.59% 1.02%
2025/03/21 2.59% 3.33% 2.66% 1.81% 3.82% 2.45% 2.68% 2.14% 0.88% 0.89%
2025/03/22 2.76% 2.04% 2.29% 2.52% 3.69% 1.9% 1.36% 1.08% 0.76% 1.59%
2025/03/23 2.09% 2.62% 3.5% 2.26% 3.95% 1.56% 1.89% 0.53% 1.61% 0.93%
2025/03/24 2.37% 3.65% 2.4% 1.19% 2.26% 1.95% 1.83% 0.93% 1.87% 1.27%
2025/03/25 3.55% 4.03% 2.21% 1.15% 2.51% 2.86% 2.13% 1.39% 0.72% 1.5%
2025/03/26 3.58% 2.57% 2.3% 1.25% 2.51% 3.43% 1.86% 2.07% 1.02% 1.48%
2025/03/27 3.83% 2.25% 2.9% 2.09% 2.71% 3.39% 0.9% 1.68% 1.35% 0.95%
2025/03/28 3.39% 2.18% 2.29% 1.53% 2.71% 3.83% 1.15% 2.95% 1.69% 0.67%
2025/03/29 3.5% 1.29% 2.8% 3.27% 3.43% 4.29% 2.08% 1.94% 0.85% 1.31%
2025/03/30 3.04% 0.74% 3.55% 3.53% 2.75% 1.85% 2.04% 1.32% 1.16% 1.66%
2025/03/31 3.86% 3.34% 3.01% 2.52% 2.43% 2.25% 1.24% 1.04% 0.67% 0.67%

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In March 2025, “forthepeople.com” saw a steady rise, peaking at 3.86. “arnolditkin.com” fluctuated, ending at 3.34. “legalzoom.com” maintained stability, closing at 3.01. “wilshirelaw.com” started strong, then declined, finishing at 2.52. “sweetjames.com” showed consistent growth, ending at 2.43. “1800thelaw2.com” had a late surge, closing at 2.25. “larryhparker.com” remained steady, ending at 1.24. “findlegal.com” fluctuated, closing at 1.04. “andersonhemmat.com” had ups and downs, finishing at 0.67. “reyeslaw.com” started high, then declined, ending at 0.67.

Market Exposure

Competitor Count for US Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 2624
2025/03/02 2493
2025/03/03 2948
2025/03/04 3139
2025/03/05 3076
2025/03/06 3668
2025/03/07 3491
2025/03/08 3226
2025/03/09 2631
2025/03/10 3287
2025/03/11 3275
2025/03/12 3293
2025/03/13 3086
2025/03/14 3316
2025/03/15 2701
2025/03/16 2622
2025/03/17 2684
2025/03/18 2976
2025/03/19 3049
2025/03/20 2979
2025/03/21 2914
2025/03/22 2862
2025/03/23 2415
2025/03/24 2965
2025/03/25 2914
2025/03/26 3052
2025/03/27 2940
2025/03/28 2922
2025/03/29 2580
2025/03/30 2387
2025/03/31 2809

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 3,668 on March 6. The month concluded with 2,809 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
legalzoom.com 1.06%
lawdepot.com 0.61%
beenverified.com 0.51%
forthepeople.com 0.46%
publicdatacheck.com 0.31%
nyaccidentcase.com -0.25%
411painatlanta.com -0.32%
theupsstore.com -0.35%
arnolditkin.com -0.64%
wilshirelaw.com -1.31%

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LegalZoom surged with a 1.06% click share increase, while Wilshire Law faced a 1.31% decline.

Campaign Efficiency

US Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date legalzoom.com forthepeople.com arnolditkin.com forbes.com zenbusiness.com wilshirelaw.com lawdepot.com sweetjames.com rocketlawyer.com 1800thelaw2.com
2025/03/01 3.84% 1.24% 2.45% 1.4% 1.49% 5.15% 1.29% 0.8% 1.21% 0.35%
2025/03/02 3.76% 0.85% 2.98% 1.81% 1.81% 4.8% 1.27% 0.92% 1.15% 0.31%
2025/03/03 3.89% 1.01% 4.5% 1.78% 1.7% 4.88% 1.08% 0.72% 1.01% 0.63%
2025/03/04 2.74% 1.71% 3.98% 1.27% 1.21% 4.48% 0.89% 0.97% 0.88% 1.03%
2025/03/05 3% 1.83% 2.9% 1.31% 1.26% 3.49% 0.93% 1.37% 0.91% 1.59%
2025/03/06 2.46% 2.01% 2.39% 1.21% 1.06% 2.33% 0.8% 2.37% 0.77% 2.27%
2025/03/07 2.67% 1.73% 2.33% 1.18% 0.92% 2.67% 0.78% 1.81% 0.77% 0.88%
2025/03/08 3.07% 2.03% 1.74% 1.03% 1.05% 3.39% 0.83% 1.65% 0.8% 1.12%
2025/03/09 3.46% 1.08% 2.66% 1.55% 1.81% 4.93% 0.95% 2.14% 1.15% 1.12%
2025/03/10 3.23% 1.21% 2.57% 1.54% 1.43% 4.19% 0.91% 1.95% 0.82% 1.41%
2025/03/11 2.68% 1.47% 4.26% 1.11% 1.28% 3.4% 0.97% 1.97% 0.89% 0.99%
2025/03/12 3.3% 1.74% 3.23% 1.38% 1.49% 3.14% 1.07% 1.71% 0.9% 0.97%
2025/03/13 3.32% 1.63% 3.09% 1.41% 1.52% 3.32% 1.15% 1.95% 1.08% 0.7%
2025/03/14 3.06% 1.59% 2.26% 1.53% 1.37% 0.88% 1.06% 1.97% 0.93% 0.81%
2025/03/15 4.06% 1.96% 1.84% 1.73% 1.83% 1.33% 1.15% 2.1% 1.12% 0.87%
2025/03/16 4.44% 2.12% 3.58% 1.75% 1.85% 1.81% 1.16% 1.69% 1.07% 0.94%
2025/03/17 4.43% 0.98% 4.58% 2.04% 2.3% 1.22% 1.34% 1.99% 1.3% 0.55%
2025/03/18 4.02% 1.49% 4.14% 1.71% 1.66% 1.02% 1.04% 1.95% 0.88% 0.95%
2025/03/19 3.35% 1.78% 4.61% 1.22% 1.26% 1.1% 1.02% 1.48% 0.83% 0.73%
2025/03/20 3.56% 1.63% 2.86% 1.42% 1.3% 1.71% 1.42% 2.6% 1.15% 0.9%
2025/03/21 3.82% 2.19% 2.03% 1.8% 1.78% 1.24% 1.66% 2.27% 1.34% 1.22%
2025/03/22 3.22% 2.05% 1.3% 1.31% 1.13% 1.76% 1.32% 2.4% 0.83% 1.02%
2025/03/23 4.57% 1.77% 1.63% 2.04% 2.2% 1.35% 1.41% 2.4% 1.24% 0.87%
2025/03/24 3.17% 2.13% 2.19% 1.36% 1.52% 1.05% 1.32% 1.72% 1% 1.1%
2025/03/25 3.16% 2.72% 2.81% 1.47% 1.55% 0.96% 1.23% 1.69% 0.99% 1.41%
2025/03/26 3.34% 2.67% 1.67% 1.41% 1.31% 1.09% 1.42% 1.9% 1.07% 1.81%
2025/03/27 3.73% 2.5% 1.24% 1.42% 1.46% 1.37% 1.58% 1.78% 1.24% 1.58%
2025/03/28 3.24% 2.44% 1.37% 1.46% 1.47% 1.09% 1.13% 1.87% 0.89% 1.81%
2025/03/29 3.97% 2.55% 0.84% 1.56% 1.69% 2.26% 1.39% 2.28% 1.31% 2.12%
2025/03/30 4.62% 2.04% 0.43% 2.22% 2.12% 2.21% 1.58% 1.89% 1.47% 0.74%
2025/03/31 4.02% 2.56% 1.9% 1.88% 1.76% 1.71% 1.63% 1.55% 1.33% 1.12%

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LegalZoom’s impression share fluctuated, peaking at 4.62% on March 30. Wilshirelaw.com started strong but declined mid-month. Arnolditkin.com saw a significant drop by month’s end. Overall, LegalZoom led the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Fighting for Aviation Victims - We Uncover the Truth https://www.arnolditkin.com

    We Fight for Aviation Accident Victims—Uncovering the Truth and Securing Justice. We Win Record-Breaking Results. Call Arnold & Itkin. No Matter What. Types: Wrongful Death, Serious Injuries, Burn Injuries, Industrial Injuries, 18 Wheeler Injuries.

  2. 2
    Car Accident Injury Lawyer - Don't Pay Unless We Win https://contact.caraccidentattorneys.live › (recommended)

    After the Rain, if You were in a Car Accident, we offer Maximum Compensation. Call Us Now

  3. 3
    Injured In An Accident? - Find Out Your Case Worth Now https://www.geraldmarcus.com/accident/lawyers

    Call 24/7 To Speak Direct With A Lawyer & Find Out How Much Your Case Is Worth In Minutes. You Pay Nothing Until We Win Your Case. Cash Advance Available. Winning Big Since 1987.

  4. 4
    Law Offices of Larry H. Parker - Top Accident Injury Lawyers https://injury.larryhparker.com › autoaccidents

    The Law Offices of Larry H. Parker is southern California’s #1 auto accident law firm.

  5. 5
    Sweet James Accident Attorneys https://www.sweetjames.com › (recommended)

    Pay Nothing Unless We Win — We've Been Helping Clients Recover For Over 20 Years. Call Now, Waiting May Hurt Your Case

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In the competitive world of legal PPC ads, Arnold & Itkin stands out with a compelling narrative of uncovering truth for aviation victims. Meanwhile, car accident attorneys emphasize “no win, no fee” models, with Gerald Marcus offering quick case evaluations. Larry H. Parker and Sweet James highlight their longstanding success and regional dominance.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.