US Services Legal - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – US

Google AI Overview visibility for Services Legal US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.3052512103
67.6947487897
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 9%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 US Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
legalzoom.com 9.67
forthepeople.com 7.47
theupsstore.com 3.16
zenbusiness.com 2.58
forbes.com 2.44
atticus.com 2.42
lawdepot.com 2.41
bizee.com 2.34
northwestregisteredagent.com 2.29
legaltemplates.net 2.1
others 63.12
  • legalzoom.com - 9.67%
  • forthepeople.com - 7.47%
  • theupsstore.com - 3.16%
  • zenbusiness.com - 2.58%
  • forbes.com - 2.44%
  • atticus.com - 2.42%
  • lawdepot.com - 2.41%
  • bizee.com - 2.34%
  • northwestregisteredagent.com - 2.29%
  • legaltemplates.net - 2.1%
  • others - 63.12%

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LegalZoom leads with 9.67% click share, followed by ForThePeople at 7.47%. Others dominate with 63.12%, overshadowing smaller players like TheUPSStore at 3.16%.

Market Exposure

Share of Spend for the top 10 US Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date legalzoom.com forbes.com bizee.com forthepeople.com zenbusiness.com lnjury.com atticus.com northwestregisteredagent.com findlaw.com arnolditkin.com
2026/06/01 4.71% 3.22% 2.77% 12.32% 2.99% 2.32% 3.22% 1.33% 1.94% 0.36%
2026/06/02 4.44% 2.44% 2.63% 10.92% 3% 1.88% 2.89% 1.16% 1.71% 1.74%
2026/06/03 3.15% 1.91% 1.86% 13.05% 2.08% 2.57% 1.52% 1.11% 2.54% 2.47%
2026/06/04 4.28% 2.22% 1.56% 12.78% 2.76% 2.86% 2.74% 1.46% 2.34% 2.48%
2026/06/05 4.22% 2.79% 1.98% 12.83% 2.85% 2.42% 3.11% 1.63% 1.89% 3.33%
2026/06/06 4.44% 2.47% 2.06% 14.8% 2.94% 1.89% 2.2% 1.92% 1.55% 2.75%
2026/06/07 4.26% 2.21% 1.9% 14.88% 3.2% 2.44% 1.63% 1.74% 1.43% 2.8%
2026/06/08 3.8% 2.3% 1.83% 12.11% 3.25% 3.58% 2.21% 1.38% 1.44% 2.95%
2026/06/09 5.18% 3.09% 2.02% 9.17% 3.26% 2.59% 1.69% 2.29% 1.58% 4.24%
2026/06/10 4.35% 2.35% 2.03% 9.91% 2.94% 2.44% 1.44% 1.49% 2.08% 4%
2026/06/11 4.28% 2.37% 2.37% 10.99% 3.24% 1.88% 1.44% 1.65% 1.64% 2.54%
2026/06/12 4.22% 2.12% 2.76% 11.28% 2.95% 1.2% 1.4% 1.91% 1.6% 2.27%
2026/06/13 3.91% 2.58% 2.36% 11.66% 3.02% 0.94% 0.64% 2.09% 1.78% 3.43%
2026/06/14 4.54% 2.9% 2.39% 10.97% 3.64% 0.89% 0.87% 2.17% 1.43% 2.37%
2026/06/15 4.75% 2.38% 2.13% 9.75% 3.12% 0.99% 1.32% 1.03% 1.78% 3.16%
2026/06/16 4.97% 2.55% 1.54% 8.98% 2.77% 1.06% 2.17% 1.05% 2.11% 2.46%
2026/06/17 5.12% 2.49% 1.89% 8.81% 2.67% 1.53% 1.66% 1.27% 2.09% 2.74%
2026/06/18 4.39% 1.93% 1.78% 8.21% 2.3% 1.08% 1.11% 1% 2.27% 3.4%
2026/06/19 5.77% 1.71% 3.01% 8.58% 2.18% 1.66% 0.12% 1.77% 2.38% 3.82%
2026/06/20 6.48% 2.66% 3.5% 6.68% 2.32% 2.7% 1.84% 2.38% 2% 3.5%
2026/06/21 6.65% 2.66% 3.53% 7.57% 3.19% 1.57% 1.86% 2.85% 1.58% 4.87%
2026/06/22 6.96% 2.71% 3.1% 7.09% 3.14% 1.93% 1.69% 1.98% 2.03% 3.96%
2026/06/23 6.32% 2.18% 3.16% 6.44% 2.62% 2.4% 2.14% 1.8% 2.37% 4.38%
2026/06/24 7.05% 1.75% 3.87% 6.48% 2.51% 1.94% 2.19% 1.49% 1.45% 3.34%
2026/06/25 7.55% 1.58% 4.41% 5.14% 2.67% 2.36% 2.23% 1.68% 1.75% 4.07%
2026/06/26 7.45% 2.04% 3.67% 5.4% 2.28% 2.32% 2.5% 1.86% 1.37% 2.95%
2026/06/27 7.64% 2.78% 4.21% 6.09% 2.26% 2.72% 1.86% 2.29% 2.01% 3%
2026/06/28 8.08% 3.21% 4.09% 6.57% 2.38% 2.28% 2.62% 2.67% 1.3% 2.84%
2026/06/29 6.92% 3.04% 3.28% 8% 1.85% 3.6% 3.63% 1.81% 1.62% 0.09%
2026/06/30 12.23% 6.23% 5.9% 5.45% 2.84% 2.74% 1.78% 1.54% 0.89% 0.02%
  • legalzoom.com
  • forbes.com
  • bizee.com
  • forthepeople.com
  • zenbusiness.com
  • lnjury.com
  • atticus.com
  • northwestregisteredagent.com
  • findlaw.com
  • arnolditkin.com

Copyright © Adthena. All rights reserved.

LegalZoom’s spend surged from 4.71% to 12.23% in June, while Forbes and Bizee saw moderate increases. Forthepeople.com peaked early, then declined. Arnolditkin.com fluctuated, ending at 0.02%.

Market Exposure

Competitor Count for US Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 2640
2026/06/02 2520
2026/06/03 2724
2026/06/04 2675
2026/06/05 2664
2026/06/06 2464
2026/06/07 2521
2026/06/08 2679
2026/06/09 2447
2026/06/10 2401
2026/06/11 2425
2026/06/12 2319
2026/06/13 2180
2026/06/14 2124
2026/06/15 2230
2026/06/16 2211
2026/06/17 2098
2026/06/18 2127
2026/06/19 2084
2026/06/20 1949
2026/06/21 1901
2026/06/22 1988
2026/06/23 2036
2026/06/24 1958
2026/06/25 1933
2026/06/26 1894
2026/06/27 1806
2026/06/28 1812
2026/06/29 2005
2026/06/30 1888

Copyright © Adthena. All rights reserved.

June began with 2,640 advertisers, peaking at 2,724 on June 3. A steady decline followed, reaching 1,888 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
legalzoom.com 2.85%
theupsstore.com 1.31%
bizee.com 1.17%
marble.co 0.5%
northwestregisteredagent.com 0.36%
citizenscount.org -0.29%
lawdepot.com -0.31%
dmlawusa.com -0.58%
zenbusiness.com -0.69%
forthepeople.com -2.86%

Copyright © Adthena. All rights reserved.

LegalZoom surged with a 2.85% click share increase, while ForThePeople.com dropped by 2.86%.

Campaign Efficiency

US Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date legalzoom.com forbes.com bizee.com forthepeople.com marble.co zenbusiness.com atticus.com lawdepot.com northwestregisteredagent.com findlaw.com
2026/06/01 6.05% 3.59% 2.71% 8.07% 1.19% 2.98% 3.56% 1.72% 1.09% 1.92%
2026/06/02 5.69% 2.67% 2.69% 7.13% 1.71% 3.03% 3.11% 1.79% 0.95% 1.62%
2026/06/03 4.64% 2.51% 2.23% 9.82% 1.62% 2.37% 2.2% 1.78% 0.98% 2.82%
2026/06/04 5.36% 2.36% 1.73% 8.3% 2.29% 2.48% 3.34% 1.58% 1.12% 2.42%
2026/06/05 5.7% 3.07% 2.01% 8.89% 1.38% 2.71% 3.52% 1.86% 1.35% 1.82%
2026/06/06 6.13% 2.91% 2.44% 10.1% 1.93% 2.74% 2.77% 1.58% 1.48% 1.41%
2026/06/07 5.66% 2.58% 2.22% 10.02% 1.32% 3.01% 2.29% 1.86% 1.38% 1.59%
2026/06/08 5.18% 2.52% 1.97% 8.61% 1.28% 3.15% 2.86% 1.68% 1.07% 1.64%
2026/06/09 6.56% 3.42% 2.3% 6% 1.04% 3.11% 2.29% 2.54% 1.61% 1.65%
2026/06/10 6.02% 2.67% 2.46% 6.85% 1.76% 2.88% 1.93% 1.81% 1.2% 2.13%
2026/06/11 5.7% 2.68% 2.79% 7.9% 1.27% 3.1% 1.87% 1.67% 1.3% 1.74%
2026/06/12 5.87% 2.46% 3.37% 8.1% 2.02% 2.86% 1.83% 1.74% 1.61% 1.87%
2026/06/13 5.72% 2.91% 2.84% 7.98% 1.44% 2.95% 0.87% 1.64% 1.7% 2.13%
2026/06/14 6.15% 3.39% 2.77% 7.13% 1.96% 3.56% 1.12% 1.56% 1.78% 1.88%
2026/06/15 6.23% 2.52% 2.22% 7.03% 2.06% 2.98% 1.56% 1.45% 0.95% 1.76%
2026/06/16 6.91% 2.73% 1.88% 6.45% 2.97% 2.59% 2.08% 1.37% 0.96% 2.24%
2026/06/17 7.07% 2.7% 2.24% 6.52% 2.51% 2.59% 1.85% 1.45% 1.14% 2.23%
2026/06/18 6.77% 2.37% 1.94% 5.63% 2.47% 2.3% 1.36% 1.54% 0.97% 2.42%
2026/06/19 7.25% 2.1% 3.14% 6.38% 1.74% 2.11% 0.16% 1.42% 1.39% 2.39%
2026/06/20 8.32% 2.78% 3.49% 4.53% 2.8% 2.18% 2.4% 1.71% 1.92% 1.72%
2026/06/21 8.26% 2.88% 3.47% 5% 1.31% 2.67% 2.29% 1.83% 2.21% 1.65%
2026/06/22 8.65% 2.78% 3.32% 5% 2.52% 2.68% 2.09% 1.68% 1.58% 2.03%
2026/06/23 8.45% 2.4% 3.33% 4.67% 1.19% 2.28% 2.56% 1.43% 1.49% 2.3%
2026/06/24 8.95% 1.93% 3.62% 4.36% 2.51% 2.38% 2.79% 1.66% 1.26% 1.36%
2026/06/25 9.64% 1.79% 4.46% 3.64% 3% 2.38% 2.84% 1.53% 1.47% 2.04%
2026/06/26 9.76% 2.27% 4.02% 4.1% 2.39% 2.11% 3.31% 1.48% 1.65% 1.45%
2026/06/27 10.1% 3% 4.48% 4.14% 3.01% 2.02% 2.37% 2.2% 2.02% 1.75%
2026/06/28 10.32% 3.52% 4.22% 4.55% 3.75% 2.12% 3.23% 1.45% 2.26% 1.29%
2026/06/29 9.03% 3.15% 3.5% 5.41% 2.04% 1.71% 3.97% 1.43% 1.41% 1.44%
2026/06/30 11.96% 6.12% 6.1% 3.62% 3% 2.8% 2.23% 1.28% 1.22% 0.93%
  • legalzoom.com
  • forbes.com
  • bizee.com
  • forthepeople.com
  • marble.co
  • zenbusiness.com
  • atticus.com
  • lawdepot.com
  • northwestregisteredagent.com
  • findlaw.com

Copyright © Adthena. All rights reserved.

LegalZoom’s impression share surged from 6.05% to 11.96% in June. Forbes and Bizee saw fluctuations, ending at 6.12% and 6.10% respectively. Forthepeople.com started strong but declined to 3.62%. Marble.co and Zenbusiness.com showed moderate growth, while Atticus.com and Lawdepot.com remained stable. Northwestregisteredagent.com and Findlaw.com had minor variations, finishing at 1.22% and 0.93%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Legal - Last month
  1. 1
    Free Standard Residential Lease Agreement Template - PDF https://www.eforms.com

    A standard residential lease agreement is a fixed-term rental contract between a landlord and a tenant who pays monthly rent for the use of the property

  2. 2
    Free Rental & Lease Agreement Templates | PDF & Word https://www.legaltemplates.net

    State-Specific, Custom Rent Agreements. Free, Fast & Done in 5-10 Minutes.

  3. 3
    Pain & Suffering Calculator - How Much is your Claim Worth? https://www.lnjury.com

    Whiplash, Bone Fractures, Head Injuries, Scars, Back or Neck Pain?

  4. 4
    Free Power of Attorney - Free to Print And Download https://www.rocketlawyer.com

    Protect your future in minutes with easy and free legal documents with Rocket Lawyer.

  5. 5
    Notarize Documents Today https://offers.theupsstore.com › notary › services

    Locations Near You — We'll Notarize Your Documents, Help Make Copies And Send Everything Where It Needs To Go! The...

Copyright © Adthena. All rights reserved.

In the competitive landscape of legal services, eForms and LegalTemplates captivate with free, customizable lease agreements, emphasizing speed and specificity. Rocket Lawyer offers peace of mind with accessible legal documents, while The UPS Store ensures convenience in notarization. Lnjury.com stands out by addressing personal injury claims with a unique calculator.

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